The Korean Beauty Show Podcast

K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025. We’ll break down: Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas The backlash against overwhelming routines and cutesy packaging How language and cultural nuance impact global perception What Korean brands must adapt to stay relevant internationally Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty. Tune in to cut through the gloss and get real about K-Beauty abroad. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad It’s affordable but effective Gentle, proactive skincare Natural / “clean” beauty with heritage ingredients Constant innovation The Challenges of K-Beauty Abroad Hyperconsumerism + Waste Issues with Diversity and Inclusion Trends move too fast Ingredient Transparency & Education Perception of “Cheapness” Despite Quality The Blessing and Curse of Too Much Choice Lack of Instant Gratification Final ThoughtsSee omnystudio.com/listener for privacy information.

Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation: Looking to scale your beauty business using Korean products, practices or techniques? Want to manufacture skincare in Korea?We partner with brands, founders & beauty industry professionals to make Korean beauty work for your business. Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News The Newest Member of K-Beauty's Trillion Won Club K-Beauty's Newest 2025 Brand Ambassadors Top Skincare Products by Increase in Popularity Question of the Week: Snail Mucin and Dust Mite Allergy K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen Recommendation of the Week: UV Face Masks See omnystudio.com/listener for privacy information.

Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary There is a growing body of literature examining the importance of sensory perception when it comes to beauty products. Access Full Show Notes for this Episode: Here Products Mentioned in this Episode: Laneige’s new Bouncy and Firm Serum Jelly Ko’s Cherry Blossom Sleeping Mask (although we this launched in 2020, well before this current crop of trends), Dewy Glaze Toner & Be Jelly Overnight Dream Serum Arencia's "Holy Hyssop Serum" Mamonde's "Calming Shot Azulene Moisture Ampoule” Abib's "Rice Overnight Mask" No-Texture "HYDRA JELLO MIST” Espoir's “Dewlike Jello Glow Riser" Dasique "Chewing Glow Pot" All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Olive Young expanding to the US New research from Amore Pacific into aged ginseng L’Oreal Has Made Another K-Beauty Investment 3 Global Beauty Brands are exiting the Korean market Aestura is Launching at Sephora in the US Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea? K-Beauty To Try Hera Sensual Nude Gloss Recommendation of the Week Korean Pharmacy Finds See omnystudio.com/listener for privacy information.

If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads Instagram Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-BEAUTY DISCOUNTS FOR KBS Followers: YESSTYLE - Use Code KBS2020 Jelly Ko - Use Code KBS2020 for 10% off your first order Access Full Show Notes for this Episode: Here Products Mentioned in this Episode Beyond Argan Therapy Repairing Shampoo Unove Deep Damage Repair Shampoo 107 Scalp Purifying Microbiome Shampoo Manyo Factory Bioxyl Anti Hair Loss Shampoo (save 5% with code KBS2020) Dr Groot Density Intensive Care Hair Strengthening Shampoo Longtake Intensive Shampoo Healing Bird Treatment Deep Moisture Miseenscene Salon 10 Professional Cica Protein Treatment Steam Base Tea Tree Scalp Water Scaler Aromatica Rosemary Root Enhancer Unove Silk Oil Essence Longtake Sandalwood Intensive Hair Oil Unove Water Essence Mist Cha Hong Fix Volume Hair Spray Etude Pang Pang Hair Shadow (save 5% with code KBS2020) Moremo Keratin Hair ColorSee omnystudio.com/listener for privacy information.

Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on ThreadsMy InstagramShop KbeautyShop Jelly Ko Follow us on TikTok Stay up to date with the latest K-BeautyFind Your Perfect K-Beauty Product Quiz K-Beauty News Headlines K-Beauty News: Korean Beauty Mergers & Acquisitions Manyo Factory acquired by K & L Partners Dr G acquired by L’Oreal K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time Question of the Week: What are some Korean beauty products without hyaluronic acid in them? Products mentioned: Atobarrier 365 Hydro Essence Round Lab Dokdo Toner iUnik Beta Glucan Power Moisture Serum Mixsoon Bean Essence K-Beauty Products to Try: Picasso makeup brushes Recommendation of the Week: Drama “When the Phone Rings”See omnystudio.com/listener for privacy information.

Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here. ACCESS FULL SHOW NOTES: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz 2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality) Technology Mentioned: AI Skin Analysis 2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences Products Mentioned: Tir Tir Milk Skin Toner Beauty of Joseon Glow Replenishing Rice Milk I’m From Toner Laneige Cream Skin Refiner Aestura Atobarrier 365 Cream Mist 2025 Korean Beauty Trend Forecast Part 2: Sunscreens Products Mentioned: Beauty of Joseon Sunscreen Round Lab Birch Juice Sunscreen 2025 Korean Beauty Trend Forecast Part 2: Beauty Devices Products Mentioned: Medicube AGE-R Booster Pro Jelly Ko Cherry Blossom Sleeping Mask. Medicube Jelly Cream 2025 Korean Beauty Trend Forecast Part 2: Injectables Products Mentioned: Rejuran Rejuran Healer Rejuran S Letybo Daewoong’s Nuceiva All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY Trends we will see but won't be covering on this episode Exosomes PDRN Ectoin Heartleaf Peptides Retinol A word of caution Products and Brands Mentioned in this Episode: Jelly Ko Cherry Blossom Sleeping Mask Genabelle PDRN VT PDRN 100 CNP PDRN Ampoule Rejuran Turnover Ampoule PDRN Medicube Pink PDRN Ampoule Goodal Heartleaf Calming Toner Pads Abib Heartleaf Spot Calming Pads Mixsoon Heartleaf Essence Anua Heartleaf Amopule COSRX Peptide line The Face Shop AHC Primera All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz PRODUCTS MENTIONED IN THIS EPISODE: Foundations Matte: VDL Cover Stain Perfecting Foundation Glow: Espoir Protailer Glow Foundation Matte Cushion Foundation: Hera Black Cushion Foundation Glow Cushion Foundation: Bbia Eau Glow Cushion Cream Foundation: The Saem Cover Perfection Triple Foundation Balm Powders Finish Powder: Makeup Forever UHD Pressed Powder Loose Powder: Innisfree No Sebum Mineral Powder Concealers Concealer: Luna Long Lasting TIp Concealer Stick Concealer: The Saem Cover Perfection Concealer Pencil Pot Concealer: The Saem Cover Perfection Triple Pot Concealer Makeup Base: Yunjac Skin Perfecting Protective Base Prep BB Products BB Cream: Glow Breathable BB Cream BB Cushion: Lara Clara Bio Cover Balm Lip Products Lipstick: Hera Sensual Powder Matte Lipstick Lip Pencil: Banila Smudging Lip Pencil Lip Liner: Clio Velvet Lip Pencil Lip Gloss: Hera Sensual Nude Gloss Eye & Brow Products Eyeshadow: Holika Holika My Fave Piece Eyeshadow Liquid Eyeshadow: 3CE Eye Switch Palette: Clio Pro Eye Palette Brows: Espoir The Brow Balance Pencil Powder Brow: Skinfood Choco Eye Brow Powder Cake Mascara: Etude Curl Fix Mascara Blushes Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher Liquid Blusher: Nuse Mousse Care Cheek Blusher Palette: Dasique Rose Milk Tea Collection Lip & Cheek: Braye Lip Sleek Contour & Highlight Cream / Stick Shading: Etude Reborn Maker Powder Shading: Too Cool for School Art Class by Rodin Powder Highlighter: Glint by 비디보브 Cream / Stick Highlighter: Hince True Dimension Highlighter Palette: Glyf Illuiette Highlighter Palette All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up! Access Full Show Notes for the Episode Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Biggest Skincare Trends of 2024: Spicule Skincare Clean Beauty Toner Pads Hydrating essences Anti-aging essences Pore creams Biggest Ingredient Trends: Retinol Glutathione PDRN Peptides Most Popular Lines Aestura’s Atobarrier 365 line Manyo’s Pantetoin line and Bifida Biome line Most Popular Korean Cleansing Oils in 2024 Manyo Factory Cleansing Oil Anua Heartleaf Cleansing Oil Most Popular Korean Essences in 2024 Hanyul Red Rice Essential Skin Softener The Whoo Bichup Self Generating Anti Aging Essence Most Popular Korean Serums & Ampoules in 2024 Manyo Bifida Biome Complex Ampoule Aestura Atobarrier 365 Hydro Cera HA Deep Hydration Ampoule Innisfree Retinol Ampoule Dermafirm Soothing Repair Toning Serum Most Popular Korean Toners in 2024 Wellage Hyaluronic 100 Toner Tony Moly Wonder Ceramide Mochi Toner Manyo Panthetoin Essence Toner Most Popular Korean Toner Pads in 2024 Skinfood Potato Madecassoside Soothing Pad Most Popular Korean Lotions in 2024 Ongredients Skin Barrier Calming Lotion Aestura Atobarrier 365 Lotion Scinic the Simple Daily Lotion Most Popular Korean Moisturizers and Creams in 2024 Goodal Green Tangerine Cream Sulwhasoo Concentrated Ginseng Renewing Cream Dr G Red Blemish Cream Dr G Royal Black Snail Cream Our most popular - Bubble Tea Steam Cream Most Popular Korean Mists in 2024 Jung Saem Mool Essential Water Micro Fitting Mist Oil mists - d’Alba Piedmont White Truffle Supreme Intensive Serum Mist Aestura Atobarrier 365 Cream Mist Most Popular Korean Sunscreen in 2024 Round Lab Birch Sap Sunscreen Most Popular Korean Eye Creams in2 024 AHC Pro Shot Colla-juvenation Lift 4 Capsule Infused Eye Cream For Face 30ml Goodal Green Tangerine Dark Circle Eye Cream Most Popular Spicule Skincare: VT Reedle Shot Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz News Headlines: Korea’s Domestic Cosmetics Market Reaches New Heights Top Trends at Cosmoprof Asia Small Dose Cosmetics How Social Media Created Beauty’s New Dialect Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets? K-Beauty Products to Try Products Mentioned: Age20s Essence Cover Pact Crystal Shining Drop Edition Age20s Signature Essence Cover Pact Intense RECOMMENDATION OF THE WEEK: Atopalm for babies & kids Atopalm Tok Tok Facial Sun Pact Atopalm Outdoor Sun Stick Atopalm Top to Toe Wash Atopalm Gentle Baby Wash Pregnancy Stretch Mark Cream & Massage Oil Cream Massage Oil All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Products Mentioned in this Episode Laneige Lip Sleeping Mask Laneige Cream Skin Refiner Laneige Glowy Makeup Serum Laneige Water Sleeping Mask Laneige Radian-C Cream Laneige Radian-C Spot Serum Laneige BB Cushions Laneige Lip Glowy Balm Laneige Bouncy and Firm Eye Sleeping Mask All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We're answering a listener's question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list.    Full Show Notes Are Available Here   CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   K-Beauty News Headlines    Skincare & Makeup Dupes are exploding in popularity in Korea Products Mentioned:  Son & Park Arti Spread Color Balm Chanel Lip & Cheek Balm  Holika Holika eyeshadow  Dior Loose Blush BECHIC Makeup Spatula  Picasso Makeup Spatula Plu Cica Booster Reedle Shot  VT Reedle Shot Daiso Pudding Pots  Fwee Pudding Pots  Data: 헤럴드경제    Previous Korean Beauty Show Podcast Episodes on Dupes: Best K-Beauty Dupes for Expensive Products  Best Korean Skincare Dupes in 2022  Best K-Beauty Skincare Dupes in 2024  Best K-Beauty Makeup Dupes in 2024    Top Selling Korean Beauty Products on Amazon for Q3 2024 Products Mentioned: Biodance Collagen Mask  COSRX Advanced Snail 96 Mucin Essence  Data: MarketDefense x Beauty Matter    Jelly Ko is now available at eCosmetics Shop: Jelly Ko Collection    Cleanical Beauty Panel  Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty” Register Here   Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin”    Podcast episode on how to do Korean facial massage.    K-Beauty to Try: Ciracle Red Spot Cream   Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt)  All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.  See omnystudio.com/listener for privacy information.

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I've tried and tested the top trending products and today we're going to sort the good from the bad for you.  Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say.    Access Full Show Notes: Here    CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   Products Mentioned in this Episode  Fwee Pudding Pots  Korean Makeup Spatula Dasique Pro Concealer Palette  Missha M Perfect Cover BB Cream Skin79's Super Plus Beblesh Balm Parnell Cicamanu Cushion  AHC Aura Secret Tone Up Cream  Romand Better Than Palette Rom&nd Juicy Lasting Tint   Heimish Artless Glow Base Laneige Glowy Makeup Serum   All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you're keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.   Book a Consultation  Watch the Show on YouTube  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Korea surpasses France as the top exporter of beauty products to the US this year: Gelato Glaze Lip Mask wins Prevention Best of Beauty Award  Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?  K-Beauty to Try: Product mentioned: VDL Cover Stain Perfecting Foundation  Recommendation of the Week  Dr Rachel HoSee omnystudio.com/listener for privacy information.

We're answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.  Access Full Show Notes for this Episode: Here   CONNECT WITH ME Book a Consultation  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Watch the Show on Youtube   EPISODE SUMMARY  Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea  How brands and products become certified as “natural” and/or “organic” in Korea  Why the Korean beauty industry isn't happy with the current regime  Proposed changes in 2024 and future of the natural / organic industry  Is Natural Beauty better? Issues with the natural beauty category  See omnystudio.com/listener for privacy information.

On this episode, we're covering the MFDS's latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe's Niacinamide Dew Drops, which we're answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.  CONNECT WITH ME Book a Consultation  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News: Microneedling in a Bottle - Scam?  Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they're also a scam that's been the subject of action by Korea's Ministry of Food & Drug Safety ("MFDS").  Tune in for the full discussion.  Question of the Week:  Is there a Korean dupe for Glow Recipe's Niacinamide Dew Drops?  Product discussed: Jung Sae Mool Essential Mool Cream  New Product Releases  Jelly Ko Dewy Glaze Toner Refill  Jelly Ko White Truffle Souffle Serum Refill  Jelly Ko Be Jelly Overnight Dream Serum Refill  Tune in for the discussion on why we're focusing on refills  Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations   Products mentioned:    Essence / Toner: Dewy Glaze Toner   Serums:  Jelly Ko Be Jelly Overnight Dream Serum  Jelly Ko White Truffle Souffle Serum  Equlib Eau Briller Serum  Zeroid Intensive Hydrating Ampoule Oil: Equlib Le Noir Face Oil Moisturiser:  Bubble Tea Steam Cream  Zeroid Intensive Cream MD  Occlusive: Cherry Blossom Sleeping Mask  Avene Cicalfate See omnystudio.com/listener for privacy information.

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what's next for the Korean beauty industry?  CONNECT WITH ME Book a Consultation  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY From Law to K-Beauty: An Unexpected Path Building a K-Beauty Empire K-Beauty Fan Following The Trends  Competition in the market  Looking ahead Wrap up  Watch the Episode: On YouTube See omnystudio.com/listener for privacy information.

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.  CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY Glass Skin Ads  Brands Covertly Infiltrating Online Communities to Advertise Products  Deceptive and Unfair Marketing Claims  Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations  Access Full Show Notes for this Episode hereSee omnystudio.com/listener for privacy information.

On this episode, we're chatting the business of K-Beauty with a look behind the scenes of one of Korea's largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we're on the topic of Korean beauty businesses, Lauren does an explainer of exactly what's going on over at STYLE STORY at Jelly Ko.  CONNECT WITH ME Book a Consultation  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode here K-Beauty News Headlines Shinsegae Acquires AMUSE  What this means for the Shingsegae portfolio  How this acquisition is different from past brand acquisitions  What this tells us about global expansion plans among Korea's top conglomerates  Update on What's Going On at STYLE STORY and Jelly Ko  Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++See omnystudio.com/listener for privacy information.

If you're curious about what goes on at a K-Beauty expo in Korea then don't miss this episode. Lauren covers what's trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.  CONNECT WITH ME Book a Consultation  My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo Topics Covered in this Expo  At Home Beauty Devices Nail salon tech  Pimple Patches Pad style products   Diet pills and systems Custom skincare  Top Trending Ingredients  Hair and scalp care  K-Beauty Brands attending the Expo  Who would I recommend the Cosmo Beauty Expo to? See omnystudio.com/listener for privacy information.

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!   Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024   CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   Best Glass Skin Products in 2024 - the Essence Products mentioned:  COSRX Advanced Snail 96 Mucin Power Essence  Mixsoon's Bean Essence    Best Glass Skin Products in 2024 - the Toner Product mentioned: Jelly Ko Dewy Glaze Toner   Best Glass Skin Products in 2024 - the Clay Masks Product mentioned: Subi's Holo Dream Mask & Brush    Best Glass Skin Products in 2024 - the Serum  Product mentioned:  Tosowoong Aqua Ampoule Ampoule    Best Glass Skin Products in 2024 - The Moisturiser Product mentioned:   Jelly Ko Bubble Tea Steam Cream See omnystudio.com/listener for privacy information.

In this week's news headlines we've got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   K-Beauty News Sephora Pulls Out of Korea  "Peptide" is a Keyword for the Beauty Industry in 2024   Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews Purito Cica Clearing BB Cream  Dr Jart Cicapair Color Correcting Cream   Recommendation of the Week: If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.  Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!See omnystudio.com/listener for privacy information.

From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we're doing a round up of some of the Korean beauty products you may not have heard of before.  Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of Korean Beauty products you may not have heard of: Makeup Spatulas    Products mentioned: Makeup Spatula    Korean Beauty products you may not have heard of: Tone Up Creams   Product mentioned: Heimish Artless Glow Base  Korean Beauty products you may not have heard of: Hair coloured powders    Korean Beauty products you may not have heard of: Cushion foundations    Korean Beauty products you may not have heard of: Aegyosal pens (애교살)    Korean beauty products you may not have heard of: Circle coloured contact lens   Korean beauty products you may not have heard of: Gommage peeling gels  Product Mentioned: Beauty of Joseon Apricot Peeling Gel  Korean beauty products you may not have heard of: Adhesive sun patchesSee omnystudio.com/listener for privacy information.

As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we're discussing a popular K-Beauty toner that's breaking a lot of people out, the best Korean Vitamin C serums and more.  Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   K-Beauty News Popularity of Korean Ingredients Grows Overseas  Lauren quoted in Elle Magazine's Round Up of the Best Korean Vitamin C Serums  The three products I'd recommend include:  COSRX Vitamin C 23 Serum  ByWishtrend Pure Vitamin C 21.5 Advanced Serum  SOME BY MI Yuja Niacin Serum  Question of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews Jelly Ko Cherry Blossom Sleeping Mask: "This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"See omnystudio.com/listener for privacy information.

If you're a fan of beauty dupes and swaps then stick around for today's episode because we're doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.  Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon  Best Korean Beauty Makeup Dupes in 2024  Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava Glow Recipe Sunscreen > Heimish Artless Glow Base Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude  Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour Duo Also mentioned: Too Cool for School Art Class by Rodin.  See omnystudio.com/listener for privacy information.

The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them.  But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.   Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea Is Korea's Personalization Trend A Fad or Lasting Trend? Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.   Question of the Week: What are the popular treatments in Korea at the moment? Rejuran  HIFU  Why Did You Buy This K-Beauty Product? Subi Bare Skin Balm: Simply excellent quality. Easy to use, gentle to the skin, and clean very well. AHC Real Private Eye Cream For Face: wanted to try a different eye cream Jelly Ko Cherry Blossom Sleeping Mask: Heard so much about it on the podcast and it sounded exactly what I needed as a hydrating mask Skinfood Salmon Concealer Eye Cream: I have heard good reports on this item including on the You Beauty podcast. Subi Holo Dream Face Mask & Brush: I received a sample and it worked wonders on my skin, so I wanted to try the full size version!   Recommendation of the Week: Doctor Slump  New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye See omnystudio.com/listener for privacy information.

Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day.  So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special   CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz PRODUCTS MENTIONED IN THIS EPISODE  Korean Skincare Valentines Day Special - Apieu Milk One Pack Strawberry Korean Skincare Valentines Day Special  - APLB EGF Collagen Moisture Cream Korean Skincare Valentines Day Special  - Beauty of Joseon Red Bean Water Gel Korean Skincare Valentines Day Special  - I DEW CARE Bright Side Up Korean Skincare Valentines Day Special - Rom&nd Juicy Lasting Tint Korean Skincare Valentines Day Special  - Subi Brightening Powder Cleanser Korean Skincare Valentines Day Special  - SKIN 79 Orange Super + BB Cream Korean Skincare Valentines Day Special  - Jelly Ko Dewy Glaze Toner   See omnystudio.com/listener for privacy information.

In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you're looking to save some money this year  (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones.  Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY  Best K-Beauty Skincare Dupes in 2024 for COSRX Snail Mucin Essence - Mixsoon Bean Essence Best K-Beauty Skincare Dupes in 2024 for Paula's Choice Niacinamide 10% - One Thing Niacinamide 10% Best K-Beauty Skincare Dupes in 2024 for Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner- Axis-Y Daily Purifying Treatment Toner.  Best K-Beauty Skincare Dupes in 2024 for SKII Essence  - Secret Key Starting Treatment Essence Best K-Beauty Skincare Dupes in 2024 for Cerave - Illiyoon Ceramide Ato Cream  Best K-Beauty Skincare Dupes in 2024 for Caudalie Vino Perfect Cream - Beauty of Joseon Dynasty Cream  Best K-Beauty Skincare Dupes in 2024 for Topicals Faded Serum - I DEW CARE Bright Side Up Brightening Vitamin C Serum  See omnystudio.com/listener for privacy information.

Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We're looking at the latest research, plus answering a listener's question about why makeup in Korea is so much cheaper and higher quality than other popular options.  CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News New Studies Reveal Whether Beauty Devices Really Work Jelly Ko Cherry Blossom Sleeping Mask featured in Better Homes and Gardens Magazine Question of the Week: “Can you explain why makeup is so much higher quality and cheaper in Korea? I'm in perth and ITS JUST NOT THE SAME?” Product Testing Opportunities: Available at the moment via Jelly Ko's Instagram  New K-Beauty Reviews d'Alba White Truffle First Spray Serum  Kahi Wrinkle Bounce Multi Balm Recommendation of the Week - Singles Inferno 3 See omnystudio.com/listener for privacy information.

On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out.   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs-favourite-korean-beauty-products-tips-and-tricks   CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   CELEBS COVERED: Em Rata Justin Bieber Jessica Jung  Jisoo Suzy Irene Kim See omnystudio.com/listener for privacy information.

Ep 233 - Learn the Basics of Korean Medicinal Herbs  Lauren answers a listener's question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from APLB, COSRX and Jelly Ko.    Access Full Show Notes   CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Headlines Sydney Sweeney Selected as Laneige's New Global Ambassador Price of Korean Beauty Products Rising Again in 2024  Question of the Week: “Hello Lauren :) it might be off topic from what you usually talk about but in regards to wanting to learn more about medicinal herbs or on skincare in Seoul. Do you know of any institutes or one month programs for beginners by any chance? Thank you” Take a look at the Show Notes for full details  New K-Beauty Products on STYLE STORY  Abib Heartleaf Spot Pad Calming Touch  Anua Heartleaf 70% Intense Calming Cream  New K-Beauty Reviews APLB Booster Clinic Hair Essence COSRX Advanced Snail Mucin Cleanser  Jelly Ko Cherry Blossom Sleeping Mask  Recommendation of the Week - Mixsoon Centella Asiatica Extract See omnystudio.com/listener for privacy information.

Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   If you enjoyed this episode, please share it with a friend! See omnystudio.com/listener for privacy information.

The Most Popular Brands & Products in Korea in 2023 On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023 Shop Kbeauty: www.stylestory.com.au Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   CONNECT WITH ME TikTok: https://www.tiktok.com/@stylestory_kbeauty My Instagram: www.instagram.com/lauren.kbeautySee omnystudio.com/listener for privacy information.

Key Ingredient Trends in the Korean Beauty Market Part 2   On this episode of the Korean Beauty Show podcast, Lauren wraps up her assessment of the key ingredients that have shaped the Korean Beauty Market in 2023. If you missed Part 1 (plant-based ingredients) tune in here. This is Part 2.    CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-ingredient-trends-in-the-korean-beauty-market-part-2See omnystudio.com/listener for privacy information.

On episode 228 of the Korean Beauty Show podcast, Lauren runs through the latest news headlines in the Korean beauty industry and answers a listener's question about whether teenagers should use active skincare. Real customers share their reviews for products from COSRX and APLB, plus Lauren shares one of her favourite beauty finds of 2023.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/should-teenagers-be-using-active-skincare   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/  See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key ingredient trends that have shaped the Korean Beauty Market in 2023. This is Part 3 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/  See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 2 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-2   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   EPISODE SUMMARY  In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond.  In Part 2, we're covering the sun care trend. See omnystudio.com/listener for privacy information.

On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive! Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-trends-in-the-korean-beauty-market-part-1   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   EPISODE SUMMARY  In this series, we're exploring some of the top trends in the domestic Korean beauty market based on keyword analysis and a review of brand press release and product releases throughout 2023. Research indicates that we can expect to see further growth in these categories in 2024 and beyond.  In Part 1, we're covering the sustainability, clean beauty and vegan trends.  Sustainability in Korean Beauty  Who's Behind the Trend?  Recycling Labels Multi Use Products Clean Beauty And How It's Changed the Industry  Why is Korean Beauty Obsessed with Vegan Beauty? What's the Future of Sustainability in Korean Beauty?See omnystudio.com/listener for privacy information.

Lauren answers a listener's question about how to get rid of stubborn milia. In this week's news headlines, we discuss what's behind the recent growth being experienced by many of Korea's publicly listed cosmetic companies in Q3 2023. Lauren shares which K-Beauty products to stock up with at this year's Black Friday sales and her recommendations for changes to make to your skincare wardrobe as the seasons change.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-get-rid-of-stubborn-milia CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Publicly Listed Korean Cosmetic Companies Grow 0.9% In the Third Quarter of 2023  K-Beauty To Add to Cart This Black Friday  Products mentioned: iUNIK Black Snail Restore Serum Skin79 BB Creams Tosowoong Bakuchiol Serum Subi Bare Skin Balm  I Dew Care Glow Key   Question of the Week: I've got a crop of milia on my neck that won't budge no matter what I do. What do you suggest?New K-Beauty Reviews APLB Glutathione Ampoule Serum  Jelly Ko Cinnamon Toast Sugar Scrub Foam  Recommendation of the Week: If the weather is starting to change, consider swapping up your skincare wardrobe See omnystudio.com/listener for privacy information.

Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional.    CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/See omnystudio.com/listener for privacy information.

On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations.     Access Full Show Notes: https://stylestory.com.au/blogs/podcast/koreans-reveal-their-key-skin-concerns CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   K-BEAUTY NEWS  Korean Women's Favourite Beauty Products  Jelly Ko Cherry Blossom Sleeping Mask won a Prevention Beauty Award  QUESTION OF THE WEEK: MEDICUBE DEVICESNEW K-BEAUTY PRODUCTS One Thing Pure Cotton Facial Mask (20pcs)  The History Of Whoo Gongjinhyang Seol Radiant White Ultimate Corrector NEW K-BEAUTY REVIEWS Skin79 Orange BB Cream  Subi Holo Dream Mask & Brush COSRX AHA / BHA Clarifying Toner Subi Bare Skin Balm   RECOMMENDATION OF THE WEEK Two anti-recommendations for this week  See omnystudio.com/listener for privacy information.

There's one trend on everyone's lips for the beauty industry in 2024. It's multifunctional beauty products! While this trend isn't exactly a new one, there's no denying it's not going anywhere soon. On episode 222 of the Korean Beauty Show podcast we explore.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/multifunctional-skincare-from-korea   Episode Summary: Korea has been focused on multifunctional beauty products for several years, thanks in part to the impact of the pandemic and also in part due to the continued push towards sustainability. Multifunctional skincare products hit on a couple of key trends that consumers are presently invested in. Firstly, condensing their beauty routines and using fewer products in the interests of saving money. The cost of living crisis in many countries around the world has forced some beauty consumers to tighten their belts. They're consequently looking to do "more with less". For others, the desire to do the "right thing" by the environment and cut down on unnecessary steps in their skincare routine has propelled their move towards multi-functionality. In addition, multi-functional products have always been popular among the jet-set crowd, looking to take fewer (and less spill-ier) products with them on the road. Whatever the reason, we can expect products that achieve several goals within formula to continue to gain popularity.    CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/See omnystudio.com/listener for privacy information.

Korean researchers have identified a promising new brightening ingredient, plus 3 of the nation's leading manufacturers are in a race to capture the global sun care market. We have new releases from Goodal and Beauty of Joseon and customers review their favourite products from Heimish, Subi, Jelly Ko and APLB.    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-researchers-identify-a-new-brightening-ingredient CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Korean Researchers Have Identified Another Potential Skin Brightening Ingredient Korea's leading cosmetics manufacturers are targeting the global market with their sun care technology and products New K-Beauty Releases on STYLE STORY  Goodal Green Tangerine Vita C Dark Spot Care Cream  Beauty of Joseon Light On Serum Centella + Vita C  New Reviews on STYLE STORY  Jelly Ko Cherry Blossom Sleeping Mask  APLB EGF Collagen Moisture Cream  Subi Holo Dream Mask & Brush Jelly Ko Bubble Tea Steam Cream  Heimish Pink Clay Mask    Recommendation of the Week  Moogoo Clear Zinc Sunscreen SPF 40 for Kids and Babies  See omnystudio.com/listener for privacy information.

Everyone knows about snail mucin, hyaluronic acid and niacinamide. But what are the K-Beauty ingredients you don't know much about that you should know? On episode 220, we're focusing on the ingredients you might not know that can be game-changers for your skin, plus the K-Beauty products you'll find them in.  Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/need-to-know-k-beauty-ingredients   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty: https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   EPISODE SUMMARY  We've done a few ingredient-focused episodes over the course of the show: Skincare Ingredients from Jeju Island  Ingredients Koreans use instead of retinol  Fermented skincare Top-trending Korean beauty ingredients As well as how to read an ingredients list.  On today's episode we're taking a look at some different ingredients.  Ingredients Covered:  Red Wild Ginseng Betaine  Beta Glucan  Birch Sap  Heartleaf  Arginine Allantoin Panthenol Squalane See omnystudio.com/listener for privacy information.

There's a new Korean sunscreen scandal in the news this week but it's not what you're thinking. Plus, the surprising ingredient that could be used to boost pigmentation. Lauren answers a listener's question about whether luxury K-Beauty products are more effective. What's your perfect K-Beauty product? Take the quiz to find out!    ACCESS FULL SHOW NOTES: https://stylestory.com.au/blogs/podcast/a-korean-sunscreen-scandal-of-a-different-kind CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   K-Beauty News Headlines Kolmar Wins Lawsuit Over Sunscreen Trade Secrets Theft Scandal  A New Korean Beauty Ingredient to Boost Pigmentation?   QUESTION OF THE WEEK: Are Luxury K-Beauty Products More Effective? New K-Beauty Products Isntree Onion Newpair Gel Cream  Laneige Water Bank Hyaluronic Eye Cream   K-BEAUTY REVIEWS Subi Powder Cleanser Subi Holo Dream Mask & Brush Set   RECOMMENDATION OF THE WEEK:  Take our “Find Your Perfect K-Beauty Product” QuizSee omnystudio.com/listener for privacy information.

Lauren shares 4 K-Beauty brand swaps for popular western beauty brands. If you're looking to try products from Korean brands that have a similar philosophy and approach in formulation to La Roche Posay, Paula's Choice, Cerave or The Ordinary then tune in! CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beauty-swaps-for-popular-western-beauty-brands   LA ROCHE POSAY - ETUDE HOUSE BY SOON JUNG LINEProducts Mentioned Etude Soon Jung Whip Cleanser Etude Soon Jung pH 5.5 Relief Toner Etude Soon Jung Hydro Barrier Cream    PAULA'S CHOICE - BY WISHTREND Products mentioned:  By Wishtrend Mandelic Acid Skin Prep Water By Wishtrend Pure Vitamin C 21.5% Advanced Serum   CERAVE - ILLIYOON  Products mentioned: Illiyoon Ceramide Ato Concentrate Cream lliyoon Ultra Repair Intensive Care Cream (200ml)   THE ORDINARY - ONE THING  Products mentioned:  Niacinamide 10% One Thing Artemisia (Korean Mugwort) Extract One Thing Centella Extract Toner One Thing Centella Soothing Cream One Thing Green Tea Serum See omnystudio.com/listener for privacy information.

On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from  Mary & May, Tosowoong, Skin79 and Subi.   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-break-into-the-korean-beauty-market CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/     K-Beauty News I spoke to Cosmetics Design Asia for their piece How to Win Over the Rapidly Transforming K-Beauty Market. We covered: The Korean beauty consumer What is the ideal strategy to break into the Korean market How can a foreign brand win over a market with such a strong local showing Major trends within the Korean beauty market today Emerging trends in the K-Beauty market    Question of the Week: What should I do if none of the regular barrier repair products and tricks are working?   Most Popular K-Beauty Products in August  Subi Perfect Pimple Patch- sales are up 72% Dr Jart Cicapair Color Correcting Cream Jelly Ko Bubble Tea Steam Cream - sales are up 7%  Subi Bare Skin Balm - sales up 75%  Jelly Ko Dewy Glaze Toner - sales up 133%    New K-Beauty Reviews Skin79 Orange BB Cream Holo Dream Mask Mary & May Vegan Cica Toner Tosowoong SOS Ovalicin Cream   Recommendation of the Week - UV HatSee omnystudio.com/listener for privacy information.

Whether you're about to start school or returning for another semester, it's never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1!   Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-guide   CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau   EPISODE SUMMARY: K-Beauty For Teens and 20s in Korea On-the-go Coverage Face Mist Pimples Lip Care Sunscreen  Toner Skin Barrier Care Moisturising  See omnystudio.com/listener for privacy information.

On episode 215 of the Korean Beauty Show podcast, Lauren explores a new report into the growth of the Korean beauty industry in the past decade and whether it is problematic. Plus, skin minimalism is booming in Korea and a listener wants to know more about the best Australian sunscreens and how they compare to Korean ones.    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/is-the-growth-of-the-k-beauty-industry-problematic CONNECT WITH ME My Instagram: www.instagram.com/lauren.kbeauty Shop Kbeauty: www.stylestory.com.au Style Story's IG: www.instagram.com/stylestory_kbeauty TikTok: https://www.tiktok.com/@stylestory_kbeauty Jelly Ko's IG: www.instagram.com/jellyko_official Facebook: www.facebook.com/stylestory.au Website: www.thekoreanbeautyshow.com Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup Pinterest: https://www.pinterest.com.au/stylestoryau   K-BEAUTY NEWS Skinimalism Trend Continues Is the Growth of the K-Beauty Industry Problematic?   QUESTION OF THE WEEK: What are the Best Australian sunscreens?    New Korean Beauty Reviews Subi Bare Skin Balm 5 Step Kbeauty Set Innisfree Green Tea Amino Acid Foam Cleanser Tosowoong Spot Whitening Vita Clinic Cream   NEW BEAUTY PRODUCTS Hada Labo Gokujyun Premium Milk (140ml)  Manyo Factory Pure Cleansing Oil (400ml)    RECOMMENDATION OF THE WEEK:  Bondi Sands Fragrance Free Sunscreen Lotion (body) See omnystudio.com/listener for privacy information.

On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won't fail to disappoint you if you're just starting out:   Access Full Show Notes: https://stylestory.com.au/blogs/podcast/new-to-k-beauty-start-here   EPISODE SUMMARY:  Whether it's the minimalism of COSRX, tasty skincare from Jelly Ko or the opulence of Sulwhasoo, K-Beauty knows how to make skincare fun. But K-Beauty is not a "one-size fits all" and even though there are some very famous and hyped products (looking at you, Laneige Lip Sleeping Mask), the best way to find your perfect match is to choose products tailored to your skin concerns.  So if you're new to Korean Skincare take a look at these options: Missha M Perfect Cover BB Cream - Showcases K-Beauty's approach to makeup - your skin but better, lightweight formulas.  Innisfree Green Tea Seed Serum - Showcases K-Beauty's fondness for ingredients from Jeju Island. Subi Perfect Pimple Patch - A great example of K-Beauty's gentle approach to tackling pimples Sulwhasoo First Care Activating Serum  - Showcases K-Beauty's dedication to traditional ingredients. COSRX BHA Blackhead Power Liquid -  Showcases K-Beauty's approach to gentle exfoliation. Rom&nd Juicy Lasting Tint  - exemplifies K-Beauty's talent in lip tints Jelly Ko Cinnamon Toast Sugar Scrub Foam - Showcases K-Beauty's dedication to fun but functional skincare  Laneige Cream Skin Refiner - Highlights K-Beauty's Obsession With Hydration  d'Alba Piedmont White Truffle First Spray Serum -  Highlights K-beauty's obsession with misting  Need more tailored recommendations for your skin? Reach out to our STYLE STORY team. Our team of experts are only a message away. See omnystudio.com/listener for privacy information.