The PPC Mastery Podcast

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hubIn this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/

In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/Extra resources provided by Ruben:Briefing doc for  clients: https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy Q4 Strategy Framework: https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy 

In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!About Mike Rhodes:Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world's best-selling Google Ads book, and is now building epic products for the PPC community.- Follow Mike on LinkedIn: https://www.linkedin.com/in/mikerhodesideas/ - Get Mike's pMax script: https://pmaxscript.com/ 

In this episode, Frederik Boysen explains why it's so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!About Frederik Boysen:Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.- Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/ - Get a free trial of ProfitMetrics: https://profitmetrics.io/ 

In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!About Thomas Eccel:Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”.Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/

In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!About Bob Meijer:Bob is the

In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!About Geert Groot:Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He's also an active member of The PPC Hub and frequently helps members drive results with small budgets.Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/ 

In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy!About Niklas Buschner:Niklas is the founder of Radyant, a digital agency from Berlin. He's a member of The PPC Hub and frequently shares his insights to help the members in our community. Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ 

In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!About Adriaan Dekker:Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.- Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/- Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter

In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns.Search has changed a lot over the years and what worked in the past is no longer a guarantee for success.Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy!About Bob Meijer:Bob is the

In this episode, John Moran shares why you can't trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!About John Moran:John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.Follow John Moran on LinkedIn.

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").Follow Kirk here:- Follow Kirk on LinkedIn- Follow Kirk on X- Read his blog at ZATO Marketing- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"Subscribe to The PPC EdgeGet advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blogSubscribe to The PPC Mastery Podcast

Let's face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all cost. Thanks to Thomas Eccel for submitting his question!

Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. 

Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!

In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outcomes.

In this episode, we dive into how our free Google Ads Discord community came about. 

Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what's your favorite ecom target metric to optimize towards?”

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.

In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out!

Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast

Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.

In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'. 

In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.

Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.

Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!

Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!