Podcasts about user behavior

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Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?  On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.  [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55]  Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07]  SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft's Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse

From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to “earn the scroll,” not just the click, especially as attention spans shrink and SERPs shift. Celeste also addresses common missteps, like overreacting to limited data or drawing conclusions in isolation. She encourages combining heat map data with tools like GA4 and leaning into collaboration with UX and marketing teams. With empathy and clear visual insights, SEOs can better advocate for redesigns, justify strategic shifts, and ensure content supports the entire user journey. This episode offers a practical, data-driven case for elevating UX within modern SEO workflows. Key Segments: [00:07:56] Understanding Heat Maps [00:13:01] EDGE of the Web Title Sponsor: Site Strategics [00:14:38] SEO Testing and Heatmap Insights [00:16:23] User Interaction Analysis Tools [00:22:36] Copilot Streamlines Data Analysis [00:25:43] Balancing User Data & Client Concerns [00:29:01] SEO ROI Amid Changing SERPs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE  Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03]  What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34]  What has Google Done to Comply with the DMA? [00:16:21]  Google Rewriting History with Multiple Local Packs [00:18:13]  Was This Done to Address American Antitrust Concerns? [00:20:06]  Will the Election Change the Antitrust Enforcement? [00:24:23]  EDGE of The Web Sponsor: InLinks [00:26:31]  The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10]  Major Research Since 2023 on User Behavior [00:30:23]   Google has a Self-Interest to Show You the Last Click [00:32:42]  EDGE of The Web Sponsor: Wix Studio [00:35:14]  What was the Most Surprising Findings? Guess....  [00:38:15]  In Summary: A Bad Faith Argument on Google's Part   Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks  Wix: https://edgeofthewebradio.com/wixstudio  Follow Our Guests: Mike Bluementhal:  X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/  David Mihm:  LinkedIn: https://linkedin.com/in/davidmihm  Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/  https://www.nearmedia.co/dma/google-dma-compliance-2025-03/  https://www.nearmedia.co/dma/eu-home-services-search-behavior/  https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about "watering holes," referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate. Dan Vance, Shop Dog Marketing.com Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Introduction to the Episode (00:00:00) AI in Marketing (00:01:02) The Importance of Networking (00:02:02) Consumer Behavior and Marketing (00:04:04) Bullet Points vs. Detailed Content (00:05:54) Creating Memorable Customer Experiences (00:06:32) Identifying Customer "Watering Holes" (00:08:29) Privacy Concerns in Marketing (00:09:41) The Rise of Persona Marketing (00:10:55) AI's Impact on Search Results (00:11:59) The Role of AI in Marketing Strategies (00:13:08) Caution with AI Information (00:14:12) Human Element in Marketing (00:17:34) Client Review Analysis (00:18:46) Women's Expectations in Service (00:21:20) Impact of Professional Image (00:22:57) Targeting Ideal Customers (00:25:12) Purposeful Marketing Strategies (00:25:43) The Need for Customer Understanding (00:26:26) AI's Role in Content Creation (00:28:07) Changing Landscape of AI (00:28:29) User Behavior and Decision Making (00:31:11) Branding in the Automotive Industry (00:31:55) Community Involvement for Branding (00:32:57) Conclusion and Call to Action (00:34:38) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com...

Highlights from this week's conversation include:The Return of the Cynical Data Guy (0:14)Risks of SQL Complexity (2:16)Technical Debt in Data (4:34)Data Mesh Critique (6:38)Governance vs. Decentralization (9:55)Never Let a Stakeholder Tell You They Need a Dashboard (12:05)Dashboard vs. Table (13:34)Organizational Dynamics in Data Requests (16:35)AI and Prompt Writing (19:43)Search Techniques and User Behavior (21:20)Discussion on Code Optimization Tools (23:19)Final Thoughts and Takeaways (24:47)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Launched on January 3rd 2019, a whole decade after Bitcoin, Beam is the first MimbleWimble implementation to hit the markets. Unlike its smiley cousin Grin, Beam is organized more like a start-up, was more efficient in raising VC funding, and appears to focus more on smart contracts and interoperability with other chains. In this episode, Beam CTO Alex Romanov explains everything about the network: what it is, how it works, and what it aims to accomplish with the MimbleWimble technology. Time stamps: Introducing Alex Romanov (00:00:24) Beam's Launch and MimbleWimble (00:00:50) Alex's Journey to Beam (00:03:01) Beam vs. Monero vs. Zcash (00:04:25) Technical Aspects of Mimblewimble (00:07:12) Unique Properties of Beam Transactions (00:09:31) Blockchain Analysis and Pruning (00:12:15) Misconceptions About Mimblewimble (00:13:12) Responding to Criticism (00:14:21) The Impact of the Ivan Bogatyy Incident (00:18:01) Discussion on UTXO Attacks (00:20:21) Dandelion Protocol and Transaction Origin Obfuscation (00:21:28) Decoy Inputs in Beam (00:22:42) Integration of Lelantus-based Solutions (00:23:46) Overview of Beam Wallet Features (00:24:42) Introduction to Beam's Smart Contracts (00:28:20) Confidential Stablecoin: Nephrite (00:30:59) Comparison of Privacy Protocols (00:33:35) User Experience and Usability in Privacy Coins (00:38:23) DAO Voting System (00:39:26) Staking and Layer 2 Development (00:40:00) Popularity of Privacy Coins (00:40:41) The Evolution of Privacy in Blockchain (00:43:24) Beam vs. Ethereum (00:46:20) User Need for Privacy (00:48:17) Social Shift Towards Privacy (00:50:13) Comparison of Beam and Grin (00:51:19) Decentralized GitHub on Beam (00:52:11) Beam's Smart Contracts vs. Ethereum (00:55:14) Beam Wallet Interface (00:55:46) Atomic Swaps & Asset Swaps Explained (00:56:22) Native Swapping with Bitcoin (00:57:51) Decentralization Concerns (00:59:01) Messaging Layer in Beam Wallet (01:00:50) Beam's Messaging System (01:03:53) Maximum Anonymity Set Feature (01:10:47) Exchange Withdrawal Addresses (01:13:33) Long Addresses in Beam (01:14:29) Roadmap Features (01:16:28) Confidential DeFi Article (01:18:33) Mining Beam with GPUs (01:22:01) Community and Mining Pools (01:23:01) Proof of Work vs. Proof of Stake (01:24:10) Investment Pitch for Beam (01:25:12) Funding Challenges in Privacy Projects (01:26:11) Collaboration in Privacy Space (01:27:20) Confusion Over Beam Tickers (01:29:30) Final Thoughts on Beam's Development (01:33:36) The Importance of Feedback (01:36:44) Beam and Monero Bridge Collaboration (01:37:08) Why not Build on Bitcoin (01:38:06) Pruning the Blockchain (01:38:40) Mimblewimble's Harry Potter References (01:39:51) Marketing Challenges in Crypto (01:43:20) Price Action and Exchange Listings (01:44:10) Need for Deeper Analysis (01:46:27) The Scams Narrative (01:46:37) Innovation through Competition (01:50:08) Usability Challenges in Crypto (01:52:50) Positive Features of Beam Wallet (01:54:05) Local First Design in Beam (01:54:27) Ethereum Wallets and Features (01:55:21) Local Application Architecture (01:55:53) Hardware Wallet Integration (01:56:20) Decentralization Goals (01:56:56) Privacy vs. Usability Trade-off (01:57:08)

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hubIn this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/

Send us a textIn this thought-provoking episode of the Customer Success Playbook podcast, Keith Hanks challenges conventional wisdom about customer profiles. He emphasizes the importance of understanding and adapting to actual customer profiles rather than rigidly adhering to ideal customer profiles (ICP). Keith shares valuable insights on establishing effective sales feedback loops, leveraging experienced sales representatives' knowledge, and creating realistic, replicable customer success stories.Detailed AnalysisThe episode delves into several critical aspects of customer success management and sales alignment:Sales Feedback IntegrationKeith emphasizes the significance of involving sales teams in the post-sale process, particularly during onboarding and quarterly business reviews. This approach serves two purposes:It ensures accountability for promises made during the sales processCreates a valuable feedback loop for refining future sales approachesHistorical Knowledge UtilizationThe discussion highlights the often-overlooked value of experienced sales representatives as organizational historians. Their deep understanding of successful customer relationships can be leveraged to:Improve customer success strategiesGuide newer sales team membersEnhance the overall customer experienceCustomer Profile Reality CheckA crucial insight emerges regarding the verification of marketing materials and case studies. Keith advocates for:Thorough analysis of long-term product usersUnderstanding struggling customer scenariosValidating marketing claims against actual customer experiencesImplementation StrategyThe episode outlines a three-step approach to improving customer profile alignment:Data analysis across cross-functional teamsInvestigation of user behavior patternsVerification of marketing materials against real customer experiencesPractical ApplicationsThe discussion provides actionable strategies for:Conducting effective onboarding handoff callsEstablishing regular cross-functional communicationCreating realistic, achievable customer success storiesNow you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

My guest today is Jack Kokko. Jack is the CEO and Founder of AlphaSense, an AI-powered search engine for market intelligence. He shares how AlphaSense began by aggregating fragmented financial data sources and evolved with the advent of large language models to change the research experience completely. He speaks to their recent acquisition of Tegus earlier this year, reshaping the business and further supporting their expansion to serve all types of companies instead of exclusively investment firms. Jack has been navigating the AI revolution from its earliest days and you can feel his excitement when he talks about the future. We discuss building an agile platform, the importance of managing cultural integration, balancing AI capabilities with user trust, and the frontier for this technology. Please enjoy my conversation with Jack Kokko. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by AlphaSense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. –  This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. I think this platform will become the standard for investment managers, and if you run an investing firm, I highly recommend you find time to speak with them. Head to ridgelineapps.com to learn more about the platform. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:08:32) The Evolution of AlphaSense and AI Integration (00:10:24) Impact of Large Language Models (00:19:24) User Behavior and Trust in AI (00:26:24) Future of AI in Investment Research (00:28:41) The Value of Proprietary Data (00:31:24) M&A Insights and Lessons Learned (00:32:59) The Tegus Opportunity and Investor Insights (00:34:41) Building Trust and Cultural Compatibility in M&A (00:37:33) Selling to Investors vs. Corporations (00:40:46) Personal Motivation and Entrepreneurial Journey (00:47:24) Breaking into the Corporate Market (00:49:28) Future of AI and Foundational Models (00:52:04) The Kindest Thing Anyone Has Ever Done For Jack

New Study on How People Use Google & More Digital Marketing News | Marketing O'Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ6IWRjX-9KvrM65Fo9r3cB-cc38SE8KxeUEs1FTdLn7cixHS4caAi5vEALw_wcB This week on Marketing O'Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we're still really mad about Page Annotations. Visit us at - https://marketingoclock.com/

Today, I'll dive into the difference between a trial user and a trial abuser and what you can do to invite the former and prevent the latter.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/free-trial-error/The podcast episode: https://tbf.fm/episodes/357-free-trial-errorCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Join Kristof and Corey Squire in this third and final installment of their interview series discussing Corey's book People Planet Design. In Part 1, they opened the discussion at the logical starting place of the important Why questions. Why design matters to society and Why architecture is the place to address so many important issues we face today. Part 2 addressed How to make good design happen by focusing on often overlooked dimensions of the design process. These include company culture, communication and information flow, and the importance of positive incentives.Here in Part 3 is where the rubber meets the road in the form of the What question - What types of systems do we actually design? What do we actually do during the design process? This conversation flows across ten different architectural systems that each correspond to a chapter in Corey's book. The systems covered are (1) Scale; (2) Windows; (3) Air; (4) Roof; (5) Electricity; (6) Structure; (7) Embodied Energy/Carbon; (8) Interior Finishes; (9) User Behavior, and (10) Access/Equity.Corey SquireCorey Squire is an architect and nationally recognized expert in sustainable design. Working as both a sustainability leader within architecture practices and a sustainable design consultant through his firm, Dept. of Sustainability, Squire has empowered multiple award-winning design firms to achieve high-performance projects across their portfolios. He lectures nationally on a range of sustainable design related topics and was a lead author of the AIA Framework for Design Excellence, a resource that's actively redefining excellence in the built environment. Squire is an Associate Principal and Director of Sustainability at Bora Architecture and Interiors in Portland Oregon, where he lives with his Family.Helena Zambrano, IllustratorHelena Zambrano is an architect, licensed in the United States and Mexico, with over a decade of national and international experience. She practices with a passion for environmental systems and is a strong advocate for the use of evidence to inform design. Emphasizing the design of daylit spaces, Helena's work has been recognized with local, national, and international design awards. Her advocacy work includes leading the development of both the COTE Super Spreadsheet and the AIA Common App, two tools that raise the status of sustainability metrics and reframe the way design awards recognize architecture.People, Planet, Design: A Practical Guide to Realizing Architecture's PotentialIf you were asked to close your eyes and envision where you are happiest, would you picture somewhere inside a building? North Americans are inside buildings for more than 90% of the day. Meanwhile, the indoors are stifling us, sometimes even killing us. Buildings, and the materials that make them up, expose us to materials linked to negative health impacts. The construction and operation of buildings is responsible for 40% of climate-changing carbon emissions. In the US, the design choices made by the typical architecture firm employee each year can reduce emissions by about 300 times that of an average American. But the promise of sustainable architecture will not be realized if sustainability remains a secondary consideration for architects. What if great design were defined by its ability to cool the planet, heal communities, enhance ecological functioning, and advance justice?In People, Planet, Design, architect Corey Squire builds the case, provides the data, and lays out the practical tools for a transformative human-centered architecture. This approach integrates beauty and delight with an awareness of how every design choice impacts the community, the planet, and the people who will use the building. Outcome-focused with a deep dive into practical design strategies, the book showcases ten building systems that embody design excellence.Squire centers the idea that by focusing on the desired outcomes—that buildings shelter us from the elements without disconnecting us from the world, that buildings provide the quality of air, light, and views we now know to be essential to health, productivity, and joy—we can move beyond the checklist mentality that has captured much of the design community.Essential reading for architects who want to transform what the profession means, People, Planet, Design pioneers a new vision and sets readers up with clear guidance on implementing it. Only when design prioritizes people, as it should, can architecture realize its full potential.TeamHosted by Kristof IrwinEdited by Nico MignardiProduced by M. Walker

Subscribe to Grand Tamasha on Apple Podcasts, Spotify, Overcast, or your favorite podcast app. I spoke with Aarushi Kalra Ph.D. candidate in Economics at Brown University. We discussed her job market paper, “Hate in the Time of Algorithms: Evidence from a Large-Scale Experiment on Online Behavior.” We talked about the demand and supply of toxicity against minorities on social media platforms, user behavior, platform behavior, real world segregation due to ethnic violence, and much more.  Recorded October 24th, 2024. Read a full transcript enhanced with helpful links. Connect with Ideas of India Follow us on X Follow Shruti on X Follow Aarushi on X Click here for the latest Ideas of India episodes sent straight to your inbox. Timestamps (00:00:00) - Intro (00:00:58) - Grand Tamasha (00:02:31) - Exploring How Social Media Users Engage with Toxic Content (00:06:06) - Understanding the Drivers of Toxic Speech on the Internet (00:08:50) - Definitions of Toxic Content (00:11:05) - Scale of Data and Choice of Language (00:12:23) - Impact of Recommendation Algorithms on User Engagement (00:16:27) - Key Findings on Toxic Content Exposure and Sharing (00:22:08) - Interpreting How Personalization Shapes Engagement in Toxic Social Media Content (00:25:31) - How Recognizing the Agency and Sophistication of Users Shapes Interpretive Models (00:31:45) - The Challenges of Platform Regulation (00:34:04) - The Challenges of Creating Interventions to Address Toxic Content (00:35:46) - Social Media as Normalizing Toxic Speech (00:38:09) - The Route of the Ram Rath Yatra As Lens on Segregation (00:48:58) - Outro

In this episode, we welcome Karlo König, Head of Marketing at Kompare, Croatia's largest price comparison website for insurance and telecommunication services.  Karlo shares insights into how Kompare simplifies the process of choosing and buying insurance and telecom services, saving consumers both time and money. He discusses the importance of website optimization in their B2B2C model, emphasizing the role of A/B testing and user behavior analysis. Karlo also offers valuable advice on staying updated with industry trends and highlights the significance of continuous learning and innovation in marketing.  This episode is packed with practical tips for marketers looking to enhance their digital strategies and improve customer acquisition.  

This interview was recorded for the GOTO Book Club.http://gotopia.tech/bookclubRead the full transcription of the interview hereGojko Adzic - Software Delivery Consultant & Author of "Lizard Optimization" and many more BooksDave Farley - Continuous Delivery & DevOps Pioneer, Award-winning Author, Founder & Director of Continuous Delivery Ltd.RESOURCESGojkohttps://twitter.com/gojkoadzichttps://www.linkedin.com/in/gojkohttps://github.com/gojkohttps://gojko.netDavehttps://twitter.com/davefarley77https://linkedin.com/in/dave-farley-a67927http://www.continuous-delivery.co.ukhttp://www.davefarley.netDESCRIPTIONDave Farley and Gojko Adzic discuss Gojko's latest book “Llizard Optimization”, which involves identifying and leveraging unconventional uses and misuses of products to improve them for all users. Gojko shares insights and examples from his experiences with Narakeet and MindMup, highlighting how addressing the needs of outlier users led to significant product enhancements and growth.They also touch on broader themes of user retention, the joy of building and solving problems, and the balance between solo work and collaborative efforts in software development and writing.RECOMMENDED BOOKSGojko Adzic • Lizard OptimizationGojko Adzic • Impact MappingAdzic, Evans & Roden • Fifty Quick Ideas To Improve Your TestsAdzic, Evans & Korac • Fifty Quick Ideas to Improve Your User StoriesAdzic & Korac • Humans vs ComputersGojko Adzic • Specification by ExampleAdzic, Marcetic & Bisset • Bridging the Communication GapAdzic & Korac • Running ServerlessKat Holmes • MismatchDavid Farley • Modern Software EngineeringDave Farley • Continuous Delivery PipelinesDave Farley & Jez Humble • Continuous DeliveryTwitterInstagramLinkedInFacebookLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

A new Journal of Marketing study suggests that an on-demand model for online learning may bring in more paying users, but those users could also be less engaged in the material. Read an in-depth recap of this research here: https://www.ama.org/2024/04/30/can-the-on-demand-model-work-for-online-educational-platforms-like-coursera-a-new-study-investigates/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241227145 Reference: Joy Lu, Eric T. Bradlow, and J. Wesley Hutchinson, “More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior,” Journal of Marketing. Narrator: Adalgisa Butkewitsch Acknowledgments: Sushma Kambagowni Topics: online learning, asynchronous learning, on-demand content The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠University FM

While people are often viewed as the number one threat in cybersecurity, they can also serve as your strongest defense when properly trained. As the last line of defense against cyberattacks, users want more than passive training and checking off “cybersecurity training” from a to-do list. No one enjoys the monotonous “next > next > finish” course format or feels motivated by punitive phishing training. That's where gamification comes in, addressing users' genuine needs for an engaging, meaningful training experience. In this podcast, Doug Green and Marcelo Barros explore the importance of effective cybersecurity training and how Hacker Rangers, a fully gamified security awareness platform, can deliver an engaging and enjoyable learning experience that enhances employee engagement and drives real behavioral changes. Visit hackerrangers.com and learn more.

In this episode, we're joined by Michael and Colin from Liquity! We discussed Liquity v1 vs Liquity v2, how user's are behaving, and the role of their stability pool. Additionally, we discussed how they're thinking about capturing revenue with the v2 model, and the importance of integrations and composability for stablecoins. Finally, we ended the discussion with commentary on why decentralized stablecoins are needed in the first place. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Follow Liquity: https://x.com/LiquityProtocol Follow Colin: https://x.com/colingplatt Follow Michael: https://x.com/svobodamichael Follow Luke: https://x.com/0xMether Follow Boccaccio: https://x.com/tripleboccaccio Follow Blockworks Research: https://twitter.com/blockworksres Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Timestamps: (0:00) Introduction (2:58) Changes From Liquity v1 to v2 (6:59) The Need For Liquity v2 (10:54) Liquity v2 User Behavior (17:51) Permissionless III Ad (19:05) The Role of the Stability Pool (28:55) Capturing Revenue With Liquity v2 (32:44) Stablecoin Integrations and Composability (37:05) Protocols Built on Top of Liquity (41:51) Returning Revenue to Users (45:51) Why Do We Need Decentralized Stablecoins? (51:04) Growth of Decentralized Stablecoins -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Dan, and our guests may hold positions in the companies, funds, or projects discussed.

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?  Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.  This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you'd never know to look for.  Discover why understanding user journey and behavior is crucial for your brand's success on this week's episode of the SERP's Up SEO Podcast. Key Segments [00:03:05] What's On This Episode of SERP's Up? [00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias [00:18:15] Focus Topic Guest: Giulia Panozzo [00:26:44] The Great Beyond [00:38:06] Snappy News [00:43:00] Follow of the Week: Garrett Sussman Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Giulia Panozzo Garrett Sussman Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Neuroscientive News: Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages Data providers: Google August 2024 core update was very volatile

For many of us, meetings take up a disproportionate amount of our time at work. But with the advent of AI-powered tools, meetings may become more manageable and even productive, all without the sacrifice of control.  This week on Generative Now, Lightspeed Partner and host Michael Mignano speaks with Chris Pedregal, CEO and co-founder of Granola, an AI-powered notepad and meeting assistant. Chris discusses the unique features that set Granola apart from other AI meeting bots, as well as the challenges of building AI-driven products. Michael also talks with Chris about Granola's development, user feedback, and the importance of AI-human collaboration. Chris shares his insights about the nuances of effective note-taking, and the future potential of augmented thinking tools. Chris Pedregal is the co-founder and CEO of Granola, an AI-powered meetings tool designed to to change the way we work, with tools that understand us, anticipate our actions, and augment our abilities. In May 2023 they raised a $4.25m Seed round from Lightspeed Venture Partners, betaworks and FirstMinute. He is based in London. Prior to Granola, Chris studied Computer Science at Stanford before joining Google as a Product Manager, where he worked on Gmail, Search and Maps. In 2013 he quit to launch Socratic, an AI-powered tutor for high school students, which was acquired by Google in 2018. Episode Chapters (00:00) Introduction (00:39) Life in London - from Shoreditch to Street Art (02:10) Building Startups in London vs. New York (03:53) The AI Talent Pool in London (05:03) Deep Dive into Granola's Product Design (11:33) Granola's Unique Approach to AI Meeting Bots (18:38) Avoiding the Feature Trap (20:14) User-Centric Design in Granola (21:07) Ensuring Accuracy in AI-Generated Notes (23:43) Collaborative AI Interfaces (26:23) Future Directions for Granola (31:43) Insights from User Behavior (37:20) Conclusion and Final Thoughts Stay in touch: www.lsvp.com X: https://twitter.com/lightspeedvp LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/ Instagram: https://www.instagram.com/lightspeedventurepartners/ Subscribe on your favorite podcast app: generativenow.co Email: generativenow@lsvp.com The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Marty Jencius, Jim Rea, Web Bixby, Jeff Gamet, Eric Bolden, and Mark Fuccio take a MacVoices Live! look at Amazon's potential plan to charge for its AI assistant, Alexa, and its implications. The discussion also touches on the US ban on Kaspersky software due to security concerns, lack of transparency, and AI companies scraping websites despite privacy settings. The importance of ethical considerations in AI development and the challenges faced in the evolving landscape of technology are fodder for both positive and negative viewpoints.  MacVoices is supported by ExpressVPN. High speed, ultra secure, and easy to use. Take back your online privacy while you surf. Visit ExpressVPN/MacVoices and find out how to get three months free. Show Notes: Chapters: 00:00 Introduction: Smart Assistants and Security Concerns 00:28 Amazon's Potential Subscription Fee for Alexa 04:40 Impact on Apple and Siri's Competitiveness 06:34 User Behavior and Value Perception of Smart Assistants 12:51 Frustrations and Annoyances with Alexa 16:42 Concerns and Speculations about Kaspersky's Reputation 22:52 AI Companies and Website Scraping Controversy Links: Amazon Could Charge Up to $10/Month for Alexa https://www.macrumors.com/2024/06/21/amazon-paid-alexa-plan/ US bans sale of Kaspersky software citing security risk from Russia https://techcrunch.com/2024/06/20/us-bans-kaspersky-software-security-risk-russia/?guccounter=1 AI companies are reportedly still scraping websites despite protocols meant to block them https://www.engadget.com/ai-companies-are-reportedly-still-scraping-websites-despite-protocols-meant-to-block-them-132308524.html Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Marty Jencius, Jim Rea, Web Bixby, Jeff Gamet, Eric Bolden, and Mark Fuccio take a MacVoices Live! look at Amazon's potential plan to charge for its AI assistant, Alexa, and its implications. The discussion also touches on the US ban on Kaspersky software due to security concerns, lack of transparency, and AI companies scraping websites despite privacy settings. The importance of ethical considerations in AI development and the challenges faced in the evolving landscape of technology are fodder for both positive and negative viewpoints.  MacVoices is supported by ExpressVPN. High speed, ultra secure, and easy to use. Take back your online privacy while you surf. Visit ExpressVPN/MacVoices and find out how to get three months free. Show Notes: Chapters: 00:00 Introduction: Smart Assistants and Security Concerns 00:28 Amazon's Potential Subscription Fee for Alexa 04:40 Impact on Apple and Siri's Competitiveness 06:34 User Behavior and Value Perception of Smart Assistants 12:51 Frustrations and Annoyances with Alexa 16:42 Concerns and Speculations about Kaspersky's Reputation 22:52 AI Companies and Website Scraping Controversy Links: Amazon Could Charge Up to $10/Month for Alexa https://www.macrumors.com/2024/06/21/amazon-paid-alexa-plan/ US bans sale of Kaspersky software citing security risk from Russia https://techcrunch.com/2024/06/20/us-bans-kaspersky-software-security-risk-russia/?guccounter=1 AI companies are reportedly still scraping websites despite protocols meant to block them https://www.engadget.com/ai-companies-are-reportedly-still-scraping-websites-despite-protocols-meant-to-block-them-132308524.html Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Steve Kaufer led Tripadvisor to multi-billion dollar success over a 20+ year run as CEO. He discusses getting acquired and spun out from IAC, becoming a public company CEO, and his biggest operating lessons from his decades-long journey. Steve also shares behind-the-scenes of his new venture, Give Freely, and reflects on his entrepreneurial path. (00:00) Intro(01:00)  Steve Kaufer's Journey with Tripadvisor(03:18) Handling Negative Reviews and Legal Issues(05:24) Psychology of Reviews and User Behavior(10:01) Impact of AI on Review Platforms(15:02) Graduation Speech and Key Lessons(16:33) Speed Wins: The Importance of Agility(22:46) Measuring Success and Embracing Change(28:40) Hard Work and Personal Growth(36:20) Management and Leadership Insights(40:23) Setting Company Culture(48:00) Adapting to Market Changes(51:45) Hiring the Right People(53:27) Identifying Red Flags in Interviews(54:51) The Importance of Self-Improvement(55:29) Curiosity and Adaptability in Candidates(56:36) Managing Through Crises: 9/11 and COVID-19(01:02:12) Lessons from Early Career and Centerline Software(01:05:02) Founding Tripadvisor and Its Growth(01:18:03) Tripadvisor's Acquisition and Integration with IAC(01:25:23) Transitioning from Tripadvisor to Give Freely(01:27:26) The Vision and Impact of Give Freely(01:37:10) Conclusion and Final Thoughts Show Notes:https://givefreely.com/  Executive Producer: Rashad AssirProducer: Leah ClapperMixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

This episode features Paige Tyrell, Chief Growth Officer at Prefixbox, a leading AI search and product discovery solution provider for e-commerce businesses.  Paige dives deep into how Prefixbox helps retailers increase conversion rates and online revenue by personalizing the product search experience for their customers. She explains how Prefixbox leverages AI to understand user behavior and deliver the most relevant product recommendations, ultimately enhancing the customer journey and driving sales.  Paige also sheds light on Prefixbox's approach to marketing and sales in the ever-evolving tech landscape, emphasizing the importance of self-serve content and building trust through unbiased customer reviews.

In this episode of CLIPPED, Eric explores strategies to enhance your podcast's visibility within Apple Podcast Search. Learn why search rankings matter, the basics of podcast SEO, how Apple Podcast Search works, and debunk some common myths. Get actionable insights to optimize your show and attract more listeners. Key Takeaways: Why Apple Podcast Search Rankings Matter Understand the Impact: Higher search rankings can lead to increased visibility and more organic listeners. Action Step: Focus on optimizing your podcast's metadata and seo basics to improve rankings. Podcast SEO Basics What is Podcast SEO? Like website SEO, podcast SEO involves optimizing your show to appear higher in search results. Action Steps: Name Your Podcast Wisely: Ensure your podcast name includes relevant keywords. E.g., "Eco Travel Adventure" versus "Clipped." Episode Titles: Use search-friendly titles like "How to Improve My Golf Swing" or "Sustainable Tourism in Costa Rica." Show Description: Write a detailed description that includes keywords related to your podcast's theme. E.g., "This show explores the world of vintage guitar collecting, offering insights from expert collectors." How Search Works Apple's Criteria: Apple uses three main factors: Metadata, Popularity, and User Behavior. Action Steps: Optimize Metadata: Ensure your show title, description, author name, category, and language are accurate and keyword-rich. Increase Popularity: Promote your podcast through email lists, guest appearances on other podcasts, and targeted advertising to drive traffic to Apple Podcasts. Engage Users: Encourage followers to play and follow your podcast directly from search results to boost engagement metrics. Link to Apple's Documentation: Apple Podcast Search Explained Debunking Myths About Apple Podcast Search Ratings and Reviews: Contrary to popular belief, ratings and reviews do not impact search rankings. Episode Consumption Rate: The percentage of an episode listened to by users does not affect your podcast's search ranking. Resources Mentioned: Apple Podcast Connect: Connect with Apple Podcasts Actionable Tips: Revise Podcast and Episode Titles: Ensure they include relevant keywords for better search visibility. Optimize Show Descriptions: Incorporate specific terms that potential listeners might search for. Drive Traffic to Apple Podcasts: Use your existing audience and various promotional strategies to increase your podcast's popularity. Implementing these strategies can significantly improve your podcast's search visibility on Apple Podcasts. By optimizing your metadata, increasing popularity, and understanding user behavior, you can attract more listeners and grow your show. 

Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and implementing effective engagement tactics can transform indie games into lasting experiences that keep players coming back for more. Episode Shownotes Link:

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!Key takeaways from this episode:Utilizing data analysis and product development can improve customer conversion and retention.Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.Recommended Tools/App:Airtable: https://www.airtable.com/ Notion: https://www.notion.so/ Slack: https://slack.com/ Recommended Audiobooks:Real Dictators: https://www.noiser.com/realdictators The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z Today's Guest: Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by John Hutson, Head of SEO at Ink Digital. Join them as they explore creating effective content strategies that align with performance marketing objectives.

Prof. Sebastian Stier, Scientific Director of Computational Social Science at GESIS and Professor of CSS at the University of Mannheim, discusses how web tracking data can inform social science questions.  We discuss the data structure of web browsing data, how it is collected, and the types of incentives used to recruit participants. Prof. Stier also shares his insights and research integrating web browsing data with survey data, as well as how LLMs are opening up new methodological avenues in simulated data.Here are the resources mentioned in the episode: Analysis of Web Browsing Data: A Guide (2023)Integrating Survey Data and Digital Trace Data: Key Issues in Developing an Emerging Field (2020)Post Post-Broadcast Democracy? News Exposure in the Age of Online Intermediaries (2022)The two R packages: webtrackR and adaR

In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice's antitrust trial involving Google uncover about user behavior and rankings?  Google has always used behavior metrics, but to what degree?  This week, Wix's Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO's.  SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP's Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?  [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Shelley Walsh  Danny Sullivan, Google's Search Liaison Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Ex-Google Search head worried his team was ‘too involved with ads' What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully The future of web content  News: Google ‘Circle to Search': The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? New research study asks if Google Search is getting worse

This is Danny Nathani, Chief Brand Officer at Sharekhan, with over 15 years of experience working in both, Brand Planning and Account Management across businesses and industries, he shares business and marketing insights never shared before. He is one of the few who has done both account management and brand planning roles in his agency tenure. For the past 6 years he has been heading the brand at Sharekhan and is proud to have rolled out a new campaign called #TohMarketMeinMatAa A guy who believes that building a brand is the best moat any business can have - is here to chat with us about his campaign and all his views on marketing in today's hyper messaging-volume era. In this episode he shares remarkable marketing and branding advice that entrepreneurs can follow and achieve great success. Hope you like the conversation just as much as we did. Leave us a like, subscribe to the channel, and comment who we should bring next. __ In this episode: Intro // 00:00 Impact of Content Creators in Finance // 1:35 Marketing Challenges and Compliance // 4:05 Sherkhan's Core Values and History // 7:13 Experimentation in Marketing //11:03 The Truth Campaign // 12:07 Influencer Engagement and Campaign Intent // 14:07 Hard-Hitting Approach and Brand Perception // 15:01 Customer Reception and Comments // 17:21 Market Penetration and User Behavior // 18:21 Factors for Successful Trading //26:54 Personal Background and Work History of Danny // 30:00 Danny's Early Career and Learning // 31:27 Decision to Enter Marketing // 36:11 Marketing Career and Brand Building // 40:28 Changes in Marketing Over Time // 42:26 Avoiding Mistakes in Marketing // 43:00 Understanding Truth and Self-Reflection // 43:47 Disruption in Advertising Agencies // 45:02 Importance of Depth in Agency Models // 48:09 Campaign Planning and Execution // 49:00 Transactional vs. Emotional Campaigns // 49:14 Consideration of Media Budgets // 50:35 Relatability of Stories in Advertising // 51:15 Depth in Understanding Products // 51:48 Innovate advertising approaches // 52:23 Investment Strategies and Stock Management // 54:11 Innovation in Product Launch // 55:10 Brand Campaign challenges // 56:04 Creative Design and Media Strategy // 57:13 Importance of decision-making in Marketing // 58:15 Data vs. Gut // 1:03:59 Media Strategy for Campaigns // 1:04:39 Analyzing Brand Campaigns // 1:06:25 Impact of Brand Campaign on Audience Perception // 1:09:30 Future of Sher Khan // 1:10:30 Addressing Casual Traders // 1:12:22 Market Education for Newcomers // 1:13:26 Closing Remarks // 1:14:41 __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories

In this episode of The Brainy Business podcast, you'll gain valuable insights from Lucie Buisson, the Chief Product Officer at Contentsquare. Lucie's expertise lies in optimizing user experience on websites and mobile apps, and she shares her research and experience to provide practical tips for product managers. By understanding user behavior and identifying their real needs and problems through careful observation and analysis, businesses can create a more effective and engaging user experience.  Lucie also emphasizes the importance of data-driven decision making, testing assumptions, and balancing quick wins with long-term projects. Additionally, she discusses the challenges of scaling a company and offers valuable insights on maintaining clear communication and team cohesion during periods of growth and change. Whether you're a product manager looking to improve user experience or interested in the dynamics of scaling a company, this episode provides valuable knowledge and actionable strategies. In this episode: Uncover actionable insights from user data analysis to drive strategic decision-making and optimize user experience. Strike a balance between quick wins and long-term projects to continually improve product performance and customer satisfaction. Gain a deeper understanding of user behavior through data analysis, going beyond customer feedback alone to make informed product decisions. Navigate the challenges and considerations of scaling a tech company, unlocking opportunities for growth and success. Recognize the impact of time discounting on user behavior and explore strategies to effectively engage and retain customers. Show Notes: 00:00:00 - Introduction, In this episode, host Melina Palmer introduces Lucie Buisson, the Chief Product Officer at Content Square. She discusses Lucie's role in the company's growth and the mission of Contentsquare to make the digital world more human. 00:02:07 - Scaling a Company, Lucie shares her insights on scaling a company, emphasizing the importance of adaptability while staying true to the company's vision and goals. She also highlights the challenges of transitioning from a small team to a larger organization. 00:06:27 - Understanding Behavior, Content Square's technology collects anonymous user interactions to understand customer behavior and preferences. Lucie emphasizes the importance of focusing on customer intent and providing personalized online experiences that mimic the positive aspects of in-store shopping. 00:08:31 - Challenges of Scaling, Lucie discusses the challenges of scaling a company, including the need to define roles and maintain a shared vision as the organization grows. She also highlights the importance of explicit communication in a larger team. 00:11:34 - Scientific Approach to Customer Understanding, Lucie emphasizes the scientific approach to understanding customers and the importance of data-driven decision-making. She discusses the role of data analysis in product management and the need for empirical evidence rather than opinions. 00:18:06 - The Power of Contentsquare, Contentsquare allows users to gain insights and identify website performance issues without knowing exactly what they're looking for. Unlike tagging plans, Contentsquare collects every interaction on a website, providing a more exploratory approach to understanding customer behavior. 00:19:46 - Prioritizing the Most Important Problems, Contentsquare's reports provide valuable information without users having to choose what to analyze in advance. By presenting click rates on every element of a webpage, users can identify areas of improvement without bias. Solving the most pressing problems yields the greatest impact. 00:24:47 - Finding Simple Fixes with Significant Results, Customer assumptions about what needs to be fixed often lead to massive and time-consuming projects. However, Contentsquare can reveal simple fixes like optimizing a landing page's hero image or call-to-action placement, resulting in substantial improvements and revenue opportunities. 00:27:31 - Balancing Voice of Customer Feedback, While Voice of Customer (VOC) tools provide valuable feedback, it often comes from extreme ends of the satisfaction spectrum. Contentsquare helps differentiate between isolated incidents and symptomatic behavior by tying VOC feedback to session replays. This allows users to prioritize actions based on quantifiable impact. 00:30:42 - The Iterative Cycle of Innovation, Contentsquare serves as the middle piece in a cycle of innovation. By understanding why customers struggle and making changes to address those issues, users can then use experimentation tools like A/B testing to analyze the impact of their modifications. 00:34:38 - Understanding Future Behavior, People often answer questions about their future behavior based on what they hope to be, not necessarily what they will actually do. Our predictions about our future selves are often different from our current behaviors, and this should be taken into account when designing products and experiences. 00:35:36 - Customer Feedback and Implementation, When gathering customer feedback, it's important to ask the right questions. Customers may say they want a new feature, but that doesn't necessarily mean they will use it. Implementing unnecessary features can overcomplicate the user experience and deter usage. 00:37:47 - Testing and Understanding Behavior, Testing and understanding user behavior is crucial for optimizing experiences. A case study from Netflix shows that what people say they want may not align with their actual behavior. It's important to go beyond customer requests and truly understand their needs and motivations. 00:40:36 - Balancing Customer Requests and Solutions, While it's important to listen to customer feedback, it's equally important to go beyond their requests and find innovative solutions to their problems. Product managers should balance quick wins with long-term projects and use their expertise to identify the best solutions. 00:43:37 - Optimizing Website Experience, To optimize website experiences, start by listening to customers and identifying small signals of behavior. Quantify the impact of these behaviors and find a balance between quick wins and long-term improvements. Understanding the customer while also leveraging product expertise is key to success. 00:46:09 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Lucie: Follow Lucie on LinkedIn Contentsquare on Twitter Contentsquare Website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Voltage Effect, by John LIst What Your Employees Need and Can't Tell You, by Melina Palmer Continuous Discovery Habits, by Teresa Torres Friction, by Roger Dooley What Your Customer Wants and Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Voltage Effect, with John List (ep 190) Already Heard That One? Try These:  Peloton: A Behavioral Economics Analysis (ep 338) Friction, with Roger Dooley (ep 274) Sludge (ep 179) Choice Architecture and NUDGES (ep 35) Priming (ep 252) The Dunning-Kruger Effect (ep 266) Habits (ep 256) Your Future Self, with Hal Hershfield (ep 329) Time Discounting (ep 328) Optimism Bias (ep 34) Planning Fallacy (ep 346) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

In this episode of "The AI Frontier Podcast", we delve into the invisible world of AI in social media. We explore the fundamental role of AI in shaping our social media experience, from content curation to targeted advertising. We discuss real-world examples of how AI algorithms influence content discovery and user behavior on popular platforms like Facebook, Instagram, and Twitter. We also examine the subtle ways AI shapes our online interactions and perceptions, and gaze into the future of AI in social media. Follow us on Twitter @wadieskaf for more insights into the world of AI.----------References used in this episode:Towards FATE in AI for Social Media and Healthcare: A Systematic Review [https://arxiv.org/abs/2306.05372]Excitements and Concerns in the Post-ChatGPT Era: Deciphering Public Perception of AI through Social Media Analysis [https://arxiv.org/abs/2307.05809]The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election [https://arxiv.org/abs/1904.07333]Predicting Engagement with the Internet Research Agency's Facebook and Instagram Campaigns around the 2016 U.S. Presidential Election [https://arxiv.org/abs/2010.14950]Detection of Fake Users in SMPs Using NLP and Graph Embeddings [https://arxiv.org/abs/2104.13094]Capturing Humans' Mental Models of AI: An Item Response Theory Approach [https://arxiv.org/abs/2305.09064]How Mock Model Training Enhances User Perceptions of AI Systems [https://arxiv.org/abs/2111.08830]Perceptions of Fairness and Trustworthiness Based on Explanations in Human vs. Automated Decision-Making [https://arxiv.org/abs/2109.05792]On Explanations, Fairness, and Appropriate Reliance in Human-AI Decision-Making [https://arxiv.org/abs/2209.11812]A Study of Comfortability between Interactive AI and Human [https://arxiv.org/abs/2302.14360]Social media as political party campaign in Indonesia [https://arxiv.org/abs/1406.4086]Stance Detection on Social Media: State of the Art and TrendsState of AI Ethics Report (Volume 6, February 2022) [https://arxiv.org/abs/2006.03644]Trends Prediction Using Social Diffusion Models [https://arxiv.org/abs/1111.4650]Support the Show.Keep AI insights flowing – become a supporter of the show!Click the link for details

Have you ever wondered how users interact with local search results? Or how to tackle the review chaos—both fake and missing? You’re in luck. Today, we’re getting the lowdown from Mike Blumenthal, who knows Google’s local search like the back of his hand. Let’s dive in! The Scoop on Local Search Behaviors First, some eye-opening…

In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how companies like Amazon and Airbnb leverage these principles to enhance user experience and conversion rates. Lastly, we remind you about our upcoming summer vacation starting from this Thursday.Good morning everyone! Welcome to Tuesday's episode of the Amazon Ads Raw Daily podcast, episode 65. Today, we'll take a detour from our regular Amazon Ads focus to delve into the psychological effects of nudging and default bias, and how they relate to marketing. We'll also talk about the upcoming summer break, but don't worry - we've prepared a few surprises for you on the podcast and YouTube channel during our absence.Firstly, we discuss the concept of nudging. Nudging is the practice of subtly influencing users' decisions without forcing them. These gentle prompts are often delivered through strategic context changes, which can encourage users to make certain decisions. We use Airbnb as a case study, exploring how the platform uses nudging to improve the user experience.Secondly, we delve into the concept of default bias. This psychological principle posits that users tend to stick with an established behavior unless there's a compelling incentive to change. Amazon's "Subscribe and Save" option is a prime example of leveraging default bias. The e-commerce giant sets this as the pre-selected option for certain products, subtly nudging users towards making recurring purchases.Despite these being high-level concepts, they can still be useful to small sellers on platforms like Amazon. Think about how you can apply these principles to improve your listings, increase conversion rates, and enhance overall customer experience.Whether you're interested in psychological effects on consumer behavior or want to learn about practical marketing strategies, today's episode will provide you with valuable insights.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Steve Wiideman is the CEO of Wiideman Consulting Company. Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success. While serving as an adjunct professor at UCSD and CSUF, Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. At the forefront of SEO, Steve has a front-row seat to how AI is changing the landscape of various industries.See omnystudio.com/listener for privacy information.

“The carrot is the stick. The brain gets us to do anything and everything for one reason, and that is to escape discomfort. Everything you do, every product you buy, and every action you take is about the desire to escape discomfort. Even the pursuit of pleasurable emotions, wanting, lusting, craving, and desiring are uncomfortable. We have to realize that from that perspective, it doesn't help us to think about customer needs in terms of wanting to feel good. It's much better to think about the pain points.”- Nir Eyal "An internal trigger is an uncomfortable emotional state that we seek to escape, like boredom, loneliness, fatigue, uncertainty, stress, and anxiety. When the user feels that internal trigger, they look for relief with our product or service. It is always a negative emotion. The only reason why people use a product or service is to manipulate their mood. It's to feel something different. As a product designer, entrepreneur, or marketer, you have to understand the feeling that your customer is trying to escape before focusing on the product feature, which is less important." - Nir Eyal “The brand is not what keeps people coming back. What Shein has is economies of scale. They can make stuff dirt cheap. Walmart used to be all about cheap products, then Amazon came along and it was also doing the same thing. After that, Shein came along, and there will be something after Shein that makes stuff super cheap. Competing on price alone can be a winning strategy, but you're going to have a lot of knives on your back. You have to be careful because somebody's going to try and copy that very quickly, especially since we know people at manufacturers in China are emulating and copying these types of strategies. I would take out the Hook model and ask myself where it is the weakest. It is weakest in the investment phase. This can be fixed by personalizing the product based on customer preferences.”  - Nir Eyal In this insightful discussion between Jeremy Au, a Venture Capitalist, and Nir Eyal, an expert on habit formation, the focus is on the Hook Model and its relevance in different industries. The conversation delves into the trigger, action, variable reward, and investment phases that create habit-forming products. The key takeaway is that by understanding and implementing the Hook Model, businesses can cultivate user engagement and loyalty. The discussion highlights real-world examples, including edtech and health tech, where the model is being successfully applied. Key Topics Discussed: The four phases of the Hook Model: trigger, action, variable reward, and investmentThe importance of understanding user psychology and internal triggersExamples of habit-forming products in industries like edtech and health techThe role of personalization and customization in creating stickinessThe potential of future developments in e-commerce and personalized experiencesThe need for businesses to go beyond price competition and focus on creating habits This engaging discussion provides valuable insights into how businesses can leverage the Hook Model to create engaging products and services that build long-term customer relationships. Watch, listen or read the full insight at https://www.bravesea.com/blog/habit-design-masterclass Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://chat.whatsapp.com/CeL3ywi7yOWFd8HTo6yzde Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T YouTube: https://www.youtube.com/@JeremyAu Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Learn more about NodeFlair here: https://www.nodeflair.com/

In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This post will discuss the top 3 free SEO tools and their pros and cons.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

In this episode of Phishy Business, we take a look at how cybersecurity awareness training needs to go beyond just having users sit through training, but in fact, has to work to change user behavior. Listen in to learn more about the importance of cybersecurity awareness training at organizations of all sizes across the globe and how, with today's diverse and threatening security landscape, cybersecurity is the responsibility of everyone in the organization, not just security professionals. Our special guests are Ira Winkler, award-winning CISO and best-selling author of Security Awareness for Dummies, and our own cybersecurity training expert Duane Nicol, Senior Product Manager – Awareness Training at Mimecast. Ira works to help organizations become more resilient against cyberattack and Duane works to make people feel more involved and included as part of the cybersecurity awareness culture at an organization, driving measurable results. In ‘Beyond Awareness Training: How to Improve User Behavior', we discuss: How cybersecurity awareness is part of everyone's job responsibility. Why the outcome of cybersecurity awareness training shouldn't just be awareness, but also should be behavior change. The importance of a just corporate culture to encourage employees to report mistakes. The difference between ‘must' and ‘should'. Whether or not there is ever a role for blame in cybersecurity awareness training. The fact that measurement of cybersecurity awareness programs is crucial. Why if a user clicks on a phishing link, the failure happened much further upstream because a lot of technology had to fail to let that malicious email through, and why holistic remediation is necessary. About Phishy Business Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it's social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast's very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts. www.mimecast.com

Nir Eyal of NirAndFar talks about how to design user behavior Episode 732: Want to Design User Behavior? Pass the Regret Test First by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://medium.com/behavior-design/urwant-to-design-user-behavior-pass-the-regret-test-first-fd6cfa797b04   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal of NirAndFar talks about how to design user behavior Episode 732: Want to Design User Behavior? Pass the Regret Test First by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir's writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University. The original post is located here: https://medium.com/behavior-design/urwant-to-design-user-behavior-pass-the-regret-test-first-fd6cfa797b04   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

I've got some questions for you.How comfortable are you with understanding your marketing data and analytics? Do you regularly check user behavior on your website and sales pages? Do you know what good looks like or how to adjust your emails when necessary? This is Part 1 of 2  podcast episode that discusses the importance of using the power of data in your marketing funnels in order to make good decisions that will optimize results of any campaign or offer in flight.  Click here to listen!Check out these technologies and resources I use on the daily to build my funnels.One of my favorite email marketing platforms can be yours for FREE. Check it out here! I mention the following episodes for you to listen to along with today's, to help you build your audience and become more profitable:Episode 06B: Use This Simple Funnel To Sell And RecruitEpisode 07B: How To Get Paid To ProspectEpisode 10: The Five Phases To Building FunnelsIf you have any Qs or would like to connect, please head on over to Instagram @TheAudienceMethod Subscribe & Review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Support the showSignature Products: Online Business Builder - Learn high ticket affiliate marketing. All In One Business - How I create a recurring income stream. Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for

We're chatting with Maria Del Mar all about if Hashtags are even important anymore? Maria shares her thoughts and research on why hashtags are still important, how we should be using them, how to create our own hashtag banks, and how to avoid the overuse of hashtags. A little bit about Maria is that she is the CEO & Founder of SMS Media, a wedding social media management & coaching business in the DC area. With over 7 years in the Digital Marketing world and has a passion for Marketing as a whole, User Behavior, Buyer Psychology, Copywriting, and Analytics. Instagram: https://www.instagram.com/sms_mediapr Facebook: https://www.facebook.com/smsmediapr Linkedin: https://www.linkedin.com/in/mariaoliva13 Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help submitting your wedding to publications? We offer 1:1 and Done for You Wedding Curations + Submission Services - click here to book your spot today! Get our Wedding Submissions E-Mail Templates to help make your next online or print submission easier! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram We are looking for Sponsors just like you! Visit Our Website to Apply: www.teawithjaine.com

The Cyber Ways Podcast brings academic cyber security research into the "real world." We interview top academic researchers to find how their research can be put into practice by cyber security professionals. Our focus is on behavioral aspects of cyber security. Occasionally, we touch on related topics, such as information privacy and surveillance.Each episode discusses one published, peer-reviewed article to reveal the practical implications of the research. Your hosts, Tom Stafford and Craig Van Slyke,  are both widely published information systems academics who keep one foot in the world of practice. The Cyber Ways Podcast is brought to you by the Center for  Information Assurance at the Louisiana Tech University's College of Business. The Cyber Ways podcast is funded through a Just Business grant, made possible through the generosity of donors to the Louisiana Tech University College of Business.Cyber Ways is brought to you by the Center for Information Assurance, which is housed in the College of Business at Louisiana Tech University. The podcast is made possible through a "Just Business Grant," which is funded by the University's generous donors.https://business.latech.edu/cyberways/