Podcasts about inhouse

Lawyers are busy! In-House lawyers don't need to do "extracurriculars," right? Think again. In this episode of The Legal Department, SVP and Senior Managing Counsel Kelley Barnett shares how building a nonprofit to help women lawyers helped her become a better lawyer and leader.She also shares how making what became a viral LinkedIn post spurred a conversation about bullying women on maternity leave, which also helped her build influence inside her organization and out.Kelley and Stacy share tips for making time for career development activities outside of your 9-5, while raising a family.Additionally, Kelley addresses a listener's Office Hours question about how to get management experience in a flat legal department.If you've been wondering whether you need to be "out there," this episode is for you.

Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to the most green, juniors. We talk with in-housing consultant Chris Maxwell from Lution. Going deep into the topic - pulling countless examples from both his and John's personal experience across hundreds of firms and thousands of campaigns. You'll learn lots including:The advantages of agenciesAdvantages of in-housingWhy hybrid is increasingly becoming the norm and what that looks likeWhich parts are best kept internal vs outsourcedWhat trends are important to heed so we can all make better career decisionsAnd all the pitfalls we need to be aware ofFull episode 15 season 5 of the Champagne Strategy podcast.So you could continue shifting everything to an external agency....or.....Wake up and embrace the future of AI-disrupted marketing operations. Future-proofing your skill set and approach. The choice is yours.

In Episode #151 des 121WATT Podcasts sprechen Sarah, Patrick und Johan von Hülsen, SEO-Spezialist (Founder & CEO Wingmen), darüber, wie du eine wirklich fundierte SEO-Strategie entwickelst, jenseits von Keyword-Listen und Technik-Quickfixes. Was du aus dieser Folge mitnimmst:

Welcome back to the Alt Goes Mainstream podcast.Today's episode is with a wealth channel veteran who has an innate and developed view of working with wealth.We sat down in the studio with Adam Bobker. Adam joined Fortress Investment Group in 2022 to build out their wealth business as Managing Director, Global Co-Head of Private Wealth Solutions. He oversees strategy, distribution, marketing, product development, and client management activities across Fortress' investment programs.Prior to joining Fortress, Adam was a MD and Head of the Private Wealth Advisory Group at BlackRock, where he spent 22 years. He led a team focusing on private wealth management and institutional consultant channels, as well as business development for BlackRock's hedge fund, private equity, private credit, and real asset platforms.Adam and I had a fascinating conversation about how to build a wealth solutions business. We discussed:The entrepreneurial nature of building a business for the wealth channel.Lessons that can be learned from other industries.Why selling into the wealth channel is like being a doctor.Why understanding the DNA of an asset management firm matters when building a wealth solutions business.What Adam looks for in a successful distribution professional and when building a distribution team.How to create scalability and leverage with a distribution team.How to structure products for the wealth channel.How to get into model portfolios.Thanks Adam for coming on the show to share your wisdom and expertise in private markets and wealth management.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Subscribe to Alt Goes Mainstream to receive the weekly newsletter every Sunday and all of AGM's podcasts.Show Notes00:00 Introduction to our Sponsor, Ultimus Fund Solutions01:23 Podcast Theme Song02:01 Introduction to Today's Guest: Adam Bobker02:40 Building a Wealth Solutions Business03:40 The Importance of Client Relationships04:09 Understanding Client Needs05:10 Evolution of Wealth Management07:04 The Role of Education in Wealth Management07:14 Innovative Investment Structures08:22 Model Portfolios and Custom Solutions13:05 Strategic Partnerships in Wealth Management17:30 The Importance of Technology in Wealth Management18:18 Adam's Transition to Fortress18:36 Building a Wealth Business at Fortress19:00 Innovative Strategies at Fortress20:13 Focus Areas for Fortress Wealth Business21:22 Evergreen Structures in Wealth Management22:08 Advisor Psychology and Evergreen Structures23:57 Suitability of Strategies for Evergreen Funds25:14 Managing Evergreen Funds27:12 Opportunities in Real Estate Credit27:55 Investor Hesitation and Education28:03 Immediate Exposure with Semi-Liquid Funds28:33 Are Evergreen Structures Better for Investors?28:39 The Future of Investment Strategies28:57 Industry Flows and Semi-Liquid Funds29:20 Impact on Alternative Asset Management29:29 Consolidation and Strategy Expansion29:58 Focus on Whole Portfolio Delivery30:31 Building a Strong Team31:17 Consultative Sales Approach31:56 Effective Communication in Wealth Management32:58 Importance of Brand in Asset Management33:38 Client Experience and Technology Providers34:03 In-House vs. Third-Party Services36:34 Mainstreaming Private Markets37:24 Commitment to Wealth Channel39:11 Transforming Investment Strategies39:50 Art and Science of Portfolio Construction42:08 Transparency and Liquidity in Private Markets43:05 Product Innovation and Asset Liability Mismatch45:45 Evergreen vs. Closed-End Funds47:27 Evolution of Fund of Funds Business48:22 Wealth Platforms and Private Markets49:51 Convergence of Institutional and Wealth Management51:10 Future of Alternative Asset Management51:54 Fee Compression in the Industry53:07 Raising Allocation to Alternatives55:14 Innovative and Pioneering Strategies Editing and post-production work for this episode was provided by The Podcast Consultant.

It's an Emotional RollercoasterThis week on the Honest Property Podcast, Becky and Ruth are joined by solicitor Jazz Dhaliwal to unravel the part of the property journey that confuses (and exhausts) most people: conveyancing.From slow responses and unclear updates to unexpected fees and emotional spirals, Jazz breaks it all down with honesty and clarity. She shares what to look for in a great solicitor, how to improve communication between clients and legal teams, and why empathy matters just as much as expertise. Whether you're about to buy your first home or you're knee-deep in another investment, this is the episode you'll wish you'd heard sooner.

AI is here, and it isn't slowing down. How do you manage being a leader in this rapidly changing world?In today's "Author Corner": our resident author Danette chats with Tony Frost to break this all down. Tony is an Author, Executive Coach & Mentor, Company Director, Facilitator, Career & Leadership Development, Speaker, Part-time Academic (UNSW and AICD). His clients include BHP Billiton, Macquarie Bank and the Commonwealth Bank of Australia.In this episode, Tony shares insights from his extensive career, discusses the relevance of his book 'The Professional: A Playbook to Unleash Your Potential and Futureproof Your Success' in the context of AI and leadership, and provides practical tips for professionals to remain irreplaceable in a rapidly changing work environment. The conversation covers essential leadership qualities, the importance of emotional intelligence, and strategies for understanding client needs both now and in the future.To get the book The Professional: A Playbook to Unleash Your Potential and Futureproof Your Success: https://frostleadership.com.au/my-book/And to reach out to Tony:https://frostleadership.com.au/Chapters00:00 Introduction and Background of Tony Frost02:34 The Professional: Insights into the Book05:03 AI-Proofing Leadership: Five Essential Tips10:43 Essential Skills for Irreplaceability in the Age of AI15:05 Understanding Client Needs: Present and Future20:08 Strategies for In-House vs. External Professionals24:36 The Writing Process: From Idea to Completion27:43 Final Thoughts and ResourcesAll Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.As always, if you are having trouble, you can always send us a message.Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO....To find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up!You can also find us on our socials: Instagram: / magical_learning Facebook: / magicallearningteam Linkedin: / magicallearning Youtube: / @magicallearning Have a Magical week!

Is MMM the right solution for your company?With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM).What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM?▶️ Watch on YouTube00:00 Introduction and Opening Remarks00:34 Introduction to Marketing Mix Modeling00:55 Current Trends and Sponsors in Marketing Mix Modeling01:36 Choosing the Right Marketing Mix Modeling Approach02:55 Consultant vs. In-House vs. Open Source04:17 Challenges and Success Stories in Marketing Mix Modeling08:31 Adoption and Education in Marketing Mix Modeling23:20 Future of Marketing Mix Modeling30:18 Audience Q&A37:10 Conclusion and Closing Remarks

Tässä Mikä on tärkeää? -podcastin jaksossa keskustellaan Gen Z:n somekäytöstä (1:15), inhouse-markkinoijien työnkuvaan kuuluvasta "sisäpelistä" (16:43) sekä mainonnan roolista ylikuluttamisessa (26:52). Tällä kertaa juontaja Santtu Kottilan ohella panelisteina strategi Tiina Kosonen Sanomalta ja Tricklen maajohtaja Laura Myllykoski. Linkit jaksossa mainittuihin uutisiin: 1)https://cmotech.ca/story/series-launches-with-usd-3m-to-revolutionise-networking 2)https://www.markkinointiuutiset.fi/artikkelit/me-markkinoinnin-ammattilaiset-brandaamme-kaiken-paitsi-itsemme---ja-siksi-johtajat-seuraavat-esityksiamme-silmat-tyhjina-mu-kolumni 3)https://yle.fi/a/74-20154002 ***** Mikä on tärkeää? -podcast on MarkkinointiRadion ohjelma, jossa kammataan läpi ajankohtaisia ja jokaiselle markkinoijalle tärkeitä uutisia. Mukana on vakiopanelistien joukko, joista kaksi on kerrallaan ohjelman juontaja Santtu Kottilan vieraana. Jokainen panelisti tuo Kottilan lisäksi mukanaan ajankohtaisen ja merkittävän uutisen tai ilmiön, minkä tärkeyden ja merkityksen raati käsittelee. Joka viikko käydään siis läpi kolme tärkeää ja ajankohtaista aihetta. Lisätetoja Mikä on tärkeää? -podcastista saat esimerkiksi täältä:
www.mkollektiivi.fi/mika-on-tarkeaa Podcast toteutetaan yhteistyössä strategisen bränditoimisto Wörksin, digimarkkinointitoimisto Tricklen sekä mediatalo Sanoma Media Finlandin kanssa.

This week, Eitan Koter talks with Amanda McCormick Bacal. She's gone from building brand stories at Ralph Lauren to leading global marketing at Joor, one of the biggest digital wholesale platforms in fashion.They get into what's changing in B2B, how wholesale and D2C work better together than people think, and what today's fashion buyers are really looking for. Amanda also shares what data from thousands of brands is telling us about what's selling, who's buying, and why it matters.If you're in fashion, retail, or just figuring out the next move for your brand, you'll want to tune in.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Amanda McCormick Bacal, Senior Vice President and Global Head of Marketing at JOORAmanda McCormick Bacal's LinkedIn: https://www.linkedin.com/in/amanda-bacal JOOR: https://www.joor.com/Watch the full Youtube video here:https://youtu.be/XxSi9AG9kSgTakeaways:Dedication, empathy, and creativity are key values.The pandemic accelerated digital transformation in retail.Joor connects over 14,000 brands with 650,000 buyers globally.Buyers now expect digital convenience in B2B transactions.Independent retailers are increasing their market share.Brands are shifting focus from D2C to wholesale for profitability.Data insights reveal trends in consumer purchasing behavior.B2B marketing shares similarities with B2C strategies.Global marketing requires localization and understanding of local markets.Investing in technology can unlock efficiency and value.Chapters:00:00 Introduction to Fashion Marketing and Digital Wholesale02:15 Transitioning from Brand to B2B Marketing03:29 Understanding Jor: The Digital Wholesale Platform04:25 Impact of D2C on B2B Wholesale Operations07:48 Trends in Independent Retailers10:51 The Shift from D2C to Wholesale14:06 Insights from Data: Consumer Behavior Trends19:09 B2B vs B2C Marketing Strategies23:09 Global Marketing: Localization and Strategy25:19 In-House vs Agency Marketing Decisions26:37 Advice for Brands in the Evolving Wholesale Landscape30:01 Evaluating and Selecting Wholesale Partners

Who are they...I know there are many out there and you could very well be one of them.I'm talking about the unsung heroes who do the hard work of making the services around us a little bit better each and every day. It might sound a little bit silly, but I feel that we don't know enough what it's like to do service design on a day to day basis.Sure, we often hear about inspiring theories, useful frameworks and great case studies. But somehow we rarely get to see the honest, unpolished and messy side of our work.Well, that's about to change!We're starting an new series here on the Show. A series where we dive deep into the actual practice of service design. About time, right? ;)You'll hear two guests, both experienced in-house service design professionals, talk about their hard-won lessons, how they measure success, the indispensable skills to do their work well and much more.In this first episode, I'm joined by Shelby Bower and Nicole Bennett who both, as you'll quickly hear, bring a wealth of experience and practical wisdom to the conversation.So if you want compare if you're doing service design in a way that aligns with your fellow practitioners, and maybe learn a thing or two from their approach, this series is for you.Which question would you ask a fellow service design professional? Let me know and maybe I'll be able to weave it in into the next episode.~ Marc--- [ 1. GUIDE ] --- 00:00 Welcome to this episode01:30 Introducing Shelby05:00 Introducing Nicole11:00 Nicole Definition of Success13:30 Shelby's Success Metrics17:30 Tracking Progress21:45 Nicole's Dinner Table Session23:30 Topic Choice (Nicole)24:30 Shelby's Session Topic26:00 Topic Choice (Shelby)27:45 Nicole's Key Takeaways30:45 Shelby's Key Moments34:45 Shelby's Written Takeaway36:00 Nicole's Post-Session Impact38:30 In-House Design Misconceptions43:30 Nicole's In-House Design Truth46:30 In-House vs. Agency50:30 Becoming Indispensable In-House54:30 Shelby's Motivation (Burnout)57:30 Nicole's Motivation59:30 Nicole's Advice59:45 Shelby's Advice --- [ 2. LINKS ] --- Shelby's LinkedIn - https://www.linkedin.com/in/shelbybower/ Nicole's LinkedIn - https://www.linkedin.com/in/nicolerosebennett/ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

The amazing people we talked to in the Ivoclar (https://www.ivoclar.com/en_us) Ballroom during the 40th anniversary of LMT Lab Day Chicago just keep coming and this week we have a stellar line up. First up is Eric Kukucka. Eric came on the podcast years ago to talk about his multiple denturist practices in Canada. But he has since sold them and has joined the Aspen Dental (https://www.aspendental.com/) group as their Vice President of Clinical Removable Prosthetics & Design Technologies. Eric talks about going from making dentures for hundreds of patients to working with a team to produce quality dentures for millions. Then we chat with Chelsea Homire, who has years of dental assistant experience, but when given the oppritunity to learn the in-office lab work, she took off. With a passion for printing, Chelsea is now teaching other offices (and even a few labs) how they can optimize their digital workflow. We wrap up the episode with Brittany Mitchell. You might know her becuase she designed (and made the denture) on our "Just Say No to Brushing" shirt, but she's also a talented removable technician. Brittany talks about starting in at the front desk, drawing a picture that got notices and placed in the lab, falling in love with it, and making digital dentures for a 12 doctor dental group. Don't miss this incredible webinar with Tanya Little, a dentist from beautiful Vancouver, Canada. We would like to invite you to a special webinar that she's hosting with Ivoclar (https://www.ivoclar.com/en_us) and LMT (https://lmtmag.com/) on Wednesday, May 7th, titled "Reflections from a Denturist: 20 Years of Crafting Dentures!". In this program, she will review the incredible history of removables with Ivoclar and focus on the new and exciting evolution based print resin and of course, the PM7. Her goal is to provide you with several key takeaways that will allow you to work smarter and not harder. You can join on May 7th by registering at https://lmtmag.com/webinars/reflections-from-a-denturist-20-years-of-crafting-dentures Are you a dental lab in need of more talent to improve your bottom line and keep production on schedule? Are you a dental tech with great skills but feel you're being limited at your current lab? Well, the answer is here and this is precisely why WIN WIN GO (https://www.winwingo.com/) was created. The dental lab and dental tech community needed a place where labs and technicians can meet, talk about their needs and connect in ways that foster a win win outcome. As a tech. If you're ready to make a change, thinking about moving in the next year or just curious what's out there, sign up today. It's totally free. As a lab, you might be feeling the frustration of paying the big employment site so much and getting so few tech candidates. We understand they don't much care about our industry. WINWINGO.com is simply the best place for lab techs and lab owners to actively engage in creating their ideal future. WINWINGO.com, how dental techs find paradise. Special Guests: Brittany Mitchell, Chelsea Homire, and Eric Kukucka DD.

Ever wonder why most bottom-of-funnel content feels generic and fails to convert? In this episode, content strategy advisor Lashay Lewis drops knowledge bombs on the critical gap between product marketing and content marketing. She breaks down why teams are working in silos, how bottom-funnel content fails when the reader knows more than the writer, and why product marketers are the unsung heroes of effective marketing. Why the knowledge level of the reader being higher than the writer kills bottom-funnel content conversionsThe reason most marketing teams fail to create effective bottom-funnel content "Micro action, macro patience": The mindset shift that can transform your career in 6 monthsWhy most companies operate like high school cliques, and how to break those silosThe uncomfortable truth: freelance writers can't create effective technical bottom-funnel contentListen for practical frameworks on cross-team collaboration and real talk on making the scary leap from full-time to fractional success.Timespan:02:12 Are Product Marketers Actually Marketers?04:15 Product Marketers as Underutilized Marketing MVPs06:41 The Problem with Siloed Communication in Marketing Teams09:12 What is the Bottom of Funnel Gap?12:03 Why Bottom Funnel Content Fails to Convert14:53 Questions to Ask Different Teams for Effective Bottom Funnel Content19:12 Lashay's Journey to Building Bottom Funnel Expertise24:34 Transitioning from In-House to Consulting28:06 The Benefits of Leaving In-House for Consulting31:57 "The Pain of Staying the Same" Mindset36:41 Building Momentum with "Micro Action, Macro Patience"40:32 What's Next for Lashay and Where to Find HerShow Notes: Lashay on LinkedInRob Kaminsky and Anthony Pieri's Product Marketing ContentExit 5 Podcast Episode featuring Lashay LewisHosted by Ausha. See ausha.co/privacy-policy for more information.

Send us a text Do your financial reports leave you with more questions than answers? Are you constantly wondering where your cash went, even when the work keeps coming in? Feel like you're flying blind? Contractors face some of the most complex financial challenges out there, and you need an accounting team you can rely on as you grow.This episode explores the pros and cons of four main approaches to accounting support: hiring in-house, working with a monthly construction bookkeeper, using generalized back office services, and leveraging a team of construction-specific experts. Learn about the cost considerations, technological implications, and the overall return on investment.This episode is perfect for contractors looking to level up their businesses with confidence that their accounting systems and supports will be able to keep up.Subscribe to get notified as soon as new episodes go live!Topics we cover in this episode include:00:34 Celebrating Five Years of Podcasting00:51 Unique Challenges in Construction Accounting02:12 Building a Reliable Accounting Team04:40 In-House vs. Outsourced Accounting08:53 The Importance of Industry-Specific Knowledge12:12 Cost Considerations and ROI20:02 Technology in Construction Accounting28:48 Conclusion and Free ResourcesLINKSDownload the free Construction Accounting Comparison Cheat SheetVisit the episode page for more details and a transcript of the showTake the FREE Construction Company Health EvaluationJoin the Profit First for Construction community!Find all episodes and related links at ContractorSuccessForum.com.Join the conversation on our LinkedIn page: https://www.linkedin.com/company/CarpenterCPAs FIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | SuretyAnswers.com

Send us a text Do your financial reports leave you with more questions than answers? Are you constantly wondering where your cash went, even when the work keeps coming in? Feel like you're flying blind? Contractors face some of the most complex financial challenges out there, and you need an accounting team you can rely on as you grow.This episode explores the pros and cons of four main approaches to accounting support: hiring in-house, working with a monthly construction bookkeeper, using generalized back office services, and leveraging a team of construction-specific experts. Learn about the cost considerations, technological implications, and the overall return on investment.This episode is perfect for contractors looking to level up their businesses with confidence that their accounting systems and supports will be able to keep up.Subscribe to get notified as soon as new episodes go live!Topics we cover in this episode include:00:34 Celebrating Five Years of Podcasting00:51 Unique Challenges in Construction Accounting02:12 Building a Reliable Accounting Team04:40 In-House vs. Outsourced Accounting08:53 The Importance of Industry-Specific Knowledge12:12 Cost Considerations and ROI20:02 Technology in Construction Accounting28:48 Conclusion and Free ResourcesLINKSDownload the free Construction Accounting Comparison Cheat SheetVisit the episode page for more details and a transcript of the showTake the FREE Construction Company Health EvaluationJoin the Profit First for Construction community!Find all episodes and related links at ContractorSuccessForum.com.Join the conversation on our LinkedIn page: https://www.linkedin.com/company/CarpenterCPAs FIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | SuretyAnswers.com

Another week, another chance for us to caress your ears with our words and wisdom. Well, the wisdom of our guests. No Fintan this episode though, our apologies. He's executiving.In this episode of the Gambling Files podcast, host Jon Bruford welcomes Chris Blake, a director at FireSand, to discuss the critical issues surrounding cybersecurity in the iGaming industry. They explore a recent data breach incident involving a German operator, the vulnerabilities that were exploited, and the importance of proper API security and penetration testing.The conversation also delves into regulatory frameworks, the challenges of supply chain security, and the necessity for proactive security measures to protect sensitive data. We get into the vulnerabilities inherent in software security, the evolution of security practices, and the importance of continuous security measures. The conversation highlights real-world challenges faced by casinos, the intersection of physical and cyber security, and the brand responsibility that comes with managing these risks. They emphasize the need for a deeper understanding of security within organizations and the unique challenges faced by the gambling sector in addressing cybersecurity effectively.Choice quotes: "It's marking your own homework""The gaming sector is a bit behind.""It's a supply chain problem.""It's only got to go wrong once, right?""It's not a chain, it's a fucking web.""Security isn't well understood."Chapters: 00:00 Introduction and Sponsor Acknowledgment02:48 Guest Introduction and Background06:02 Cybersecurity in the iGaming Industry09:01 Vulnerabilities in German Operator's Data11:59 Understanding API Security and Misconfigurations14:50 Regulatory Frameworks and Penetration Testing17:48 In-House vs. Outsourced Security Testing21:00 The Importance of Proactive Security Measures23:55 Supply Chain Security Challenges29:45 Understanding Supply Chain Vulnerabilities31:49 The Evolution of Software Security33:41 The Challenge of Code Security35:46 The Importance of Continuous Security Practices36:53 Real-World Security Challenges in Casinos39:04 Brand Responsibility in Security42:00 The Intersection of Physical and Cyber Security46:12 The Complexity of Security in Organizations51:59 Addressing Cybersecurity in the Gambling IndustryThe Rembrandt of CRM, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. Clarion Gaming is of course the industry's Da Vinci, and we thank them for keeping the gaming industry buzzing and sponsoring our podcast! If you've been at ICE in Barcelona, you'll know they knocked it out of the park. Every day is a Vitruvian Man with Clarion.And of course there's our wonderful Van Gogh-like sponsors at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix's coverage is so wonderful, it makes Wheatfield With Crows look rubbish.The Gambling Files podcast delves into the business side of the betting...

Czy kancelarie wiedzą, jak budować relacje z in-house'ami? Czy marketing prawniczy naprawdę działa? A może kancelarie robią to źle? Sprawdź, co o współpracy mówią sami prawnicy in-house!

This week on TaPod we catch up with one of our favourite Kiwis, Keith Muirhead – Director of Talent Acquisition at Fonterra. We talk about how one of the biggest companies in NZ (responsible for 5% of the national GDP) transitioned from RPO to inhouse, covering all of the BIG transformation challenges, from tech to people and process. It's a great blueprint for change; we learn how to 'make dairy sexy' and we loved our discussion – you will too. Thanks to Avature for your continued support this month. 

Struggling with employee turnover and work-life balance? Dan and Jenna Moon from Total Excavating and Grading join Taylor today to share their journey of taking over the business and building a thriving company! Together, they reveal practical leadership and restructuring secrets to create a family-first culture.  Learn how to improve your team, skills, and find time for what really matters! Discover the key insights that transformed their company and how you can achieve business success without sacrificing everything else. Building a great business and a great life IS possible!

Tässä Mikä on tärkeää? -podcastin jaksossa keskustellaan verkkokauppojen manipuloivasta tavasta konversio-optimoida ja missä raja menee (ajasta 1:25 alkaen), Jula tekee jatkossa markkinointinsa inhouse ja milloin tällainen valinta on järkevää (13:30) sekä hälyttävän pienestä määrästä tarjolla olevia markkinoinnin kesätöitä ja kehitellään erilaisia kesäduuneja markkinoinnin saralle, jotka mikä tahansa yritys voisi ottaa käyttöön (25:24). Tällä kertaa juontaja Santtu Kottilan ohella panelisteina strategi Jarno Varis Wörksiltä ja Tricklen maajohtaja Laura Myllykoski. Linkit podcastissa nostettuihin artikkeleihin: 1)https://www.hs.fi/visio/art-2000010986803.html 2)https://www.markkinointiuutiset.fi/artikkelit/hei-kuka-puhuu---jula-hoitaa-tana-vuonna-ensi-kertaa-brandiviestintansa-itse 3)https://www.markkinointiuutiset.fi/artikkelit/kesatyonhakukausi-hieman-viime-kautta-vaisumpi---myynnissa-ja-kaupan-alalla-toiseksi-eniten-kesatyopaikkoja ***** Mikä on tärkeää? -podcast on MarkkinointiRadion ohjelma, jossa kammataan läpi ajankohtaisia ja jokaiselle markkinoijalle tärkeitä uutisia. Mukana on vakiopanelistien joukko, joista kaksi on kerrallaan ohjelman juontaja Santtu Kottilan vieraana. Jokainen panelisti tuo Kottilan lisäksi mukanaan ajankohtaisen ja merkittävän uutisen tai ilmiön, minkä tärkeyden ja merkityksen raati käsittelee. Joka viikko käydään siis läpi kolme tärkeää ja ajankohtaista aihetta. Lisätetoja Mikä on tärkeää? -podcastista saat esimerkiksi täältä: www.mkollektiivi.fi/mika-on-tarkeaa Podcast toteutetaan yhteistyössä strategisen bränditoimisto Wörksin, digimarkkinointitoimisto Tricklen sekä mediatalo Sanoma Media Finlandin kanssa.

#488 U18 Major Playoffs, OVI Goal Chase & The Blue Jays? (IN HOUSE) by High Button Sports

IT-Outsourcing, alles Inhouse oder doch lieber die Hybrid-Lösung?

Send us a textAmazon sellers are facing problems with gated categories like toys, supplements, and child products. Failed product testing and safety certificates are blocking listings, especially for resellers. Learn how to handle compliance, invoices, and optimize product titles for better sales.Struggling with ads? Download My Amazon Guy's PPC guide to start saving money: https://bit.ly/4hHX72l#AmazonSelling #EcommerceTips #AmazonSellers #AmazonListings #AmazonFBAWatch these videos on YouTube:Amazon AI Rufus Is Useless https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAmazon PPC Agency vs In House vs Auto Campaigns https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1-----------------------------------------------Listing issues costing you sales? Contact us now and fix your Amazon listings: http://bit.ly/3B1LvHtNeed expert advice? Book a coaching call and get personalized help: http://bit.ly/4eVgJxUTimestamps:00:00 – Failed Product Testing Blocks Amazon Sellers00:09 – What Are Gated Categories on Amazon?00:31 – Common Gated Products: Toys, Supplements & Health Items01:16 – Why Child Safety Certificates Matter02:10 – Resellers Facing New Gating Problems in Q403:05 – The Best Way to Handle Amazon Compliance Documents03:27 – Why Brand Name Should Go at the End of Titles04:12 – Changing Amazon Product URL for Google Search04:38 – Where Keywords Matter Most in Amazon Listings05:24 – Image Setup for Better Conversions on Amazon06:00 – Why Infographics Fail on Mobile Listings-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

#484 Tortorella, Team Canada & "Maritime Mafia" (IN-HOUSE) by High Button Sports

Send us a textReady to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.coCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalcoCheck out our content on Youtube

In this episode of the Poolside Perspective Podcast, we are doing a re-run of episode 20 with guest designer Kirk Bianchi. With over 35 years of experience, Bianchi shares his unique design methodology, focusing on integrating all aspects of outdoor spaces, from pools and patios to landscaping and lighting. This episode highlights Bianchi's passion for creating immersive, aesthetically pleasing environments, emphasizing the importance of a holistic approach to design. The discussion touches on the concept of designing from the outside in, the role of collaboration, and the value of professional guidance in achieving dream outdoor spaces.   Please follow us on YouTube to see the Videos, BBQ Bits segment and other features of the episodes. https://www.youtube.com/@PoolsidePerspectivesPodcast You can also follow us on Instagram to see pics, snippets and catch previews of episodes: https://www.instagram.com/poolsideperspectivespodcast/ 00:00 Welcome to Poolside Perspective Podcast 01:12 Upcoming Episodes and Announcements 02:00 Special Guest: Kirk Bianchi 03:29 Kirk's Early Influences and Education 04:48 The Japan Experience 07:06 Design Philosophy: Inside Out 12:14 Creating Emotional Spaces 16:37 The Importance of Master Planning 30:03 The Art of Lighting 32:49 The Art of Night Lighting 33:45 Collaborating with Interior Designers 35:37 Showcasing a Favorite Project 37:50 Industry Evolution and Future Trends 42:45 The Bianchi Method: A 12-Step Design Process 47:06 Balancing Design and Construction 51:20 In-House vs. Outsourced Work 56:03 Mentorship and Education 01:00:39 Closing Thoughts and Future Plans  

This show has been flagged as Explicit by the host. Greetings and welcome to Hacker Public Radio. My name is Peter Paterson, also known as SolusSpider, a Scotsman living in Kentucky, USA. This is my second HPR recording. The first was episode 4258 where I gave my introduction and computer history. Once again I am recording the audio on my Samsung Galaxy S21 Ultra phone, running Android 14, with Audio Recorder by Axet. The app was installed from F-Droid. Markdown For my Shownotes I learned to use Markdown by using the ReText app, which allows me to write in one window and preview the result in another. What is this show about? When I visited Archer72, AKA Mark Rice, in November 2024 in his University of Kentucky trauma room I reminded him that I work for God's Pantry Food Bank. He said he wanted to hear more, and highly suggested that I record the story as an HPR show, so here we are. I plan to ask the questions I hear from so many, and attempt to answer them as best I am able. What is the History of God's Pantry Food Bank? Reading directly from the About-Us page of Godspantry.org Mim Hunt, the founder of God's Pantry Food Bank, vowed to leave "the heartbreaking profession of social work" behind when she returned to her hometown of Lexington after serving as a child welfare worker in 1940's New York City. She and her husband, Robert, opened "Mim's," a combination gift shop, antique gallery, and health food store, but after seeing poverty in Lexington that rivaled what she'd fought against in New York, she found herself unable to remain silent. Mim began her work in Lexington by filling her station wagon with food, clothing, and bedding, and distributing it directly to individuals in need. Soon, neighbors were bringing food donations to what became known as "Mim's Pantry" located at her home on Lexington's Parkers Mill Road. But Mim quickly corrected them. "I don't fill these shelves," she said. "God does. This is God's Pantry." God's Pantry Food Bank was born out of this work in 1955 and remained mobile until the first pantry was opened in 1959. Since its founding, the food bank has grown in many ways. What started with one woman attempting to do what she could to address a need is now an organization serving 50 counties in Central and Eastern Kentucky through a number of programs with a dedicated staff committed to the mission of solving hunger. Mim Hunt devoted her life to helping others, and we continue to honor her legacy at God's Pantry Food Bank. Her work is proof that one person, with every small action, can make a large impact. We invite you to join us in continuing Mim's work. Where have been the locations of the main Food Bank facility? My ex-workmate Robert Srodulski recently wrote a reply in Facebook when our newest building was announced. He stated: "If I count right, this is the 6th main warehouse location in Lexington. Congratulations! > Mim's house and car Oldham Avenue garage A building next to Rupp Arena (which is now gone) Forbes Road Jaggie Fox Way, Innovation Drive." My friend Robert was employed by the Food Bank for 26 years. I am chasing his time as the longest lasting male employee. Two ladies have longer service times: Debbie Amburgey with 36.5 years in our Prestonsburg facility. She started on 19th October 1987. Sadly my good friend Debbie passed earlier this year, and I miss her greatly. She never retired. Danielle Bozarth with currently just under 30 years. She started on 30th May 1995. It would take me just over 11 years to catch up with Debbie's service record, which would take me to the age of 68. Unsure if I shall still be employed by then! What exactly do I mean by Food Bank? In February 2023 I wrote a blog post with my explanation of Food Bank. My website is LinuxSpider.net, and you will find the direct link in the shownotes. The blog was written as a response to friends, mostly from the United Kingdom, asking me very this question. To many there, and indeed here in USA also, what is called a Food Bank is what I call a local Food Pantry. Nobody is wrong here at all. We all gather food from various sources and distribute it to our neighbours who are in food insecure need. Most Pantries are totally staffed by volunteers and often open limited hours. The Food Bank has a larger scope in where we source food from, the amount sourced, does have paid staff but still dependent on volunteers, and we are open at least 40 hours a week. More if you include projects that involve evenings and Saturdays. God's Pantry Food Bank has a service area which includes 50 of the 120 Counties of Kentucky, covering central, southern, and eastern, including part of Appalachia. When I started in 1999 we were distributing 6 million pounds weight of food per year. This is about 150 semi-truckloads. Over 25 years later we are looking at distributing about 50 million pounds this year, about 1,250 truckloads. Over 40% of our distribution is fresh produce. We are an hunger relief organisation, so this amount of food is assisting our neighbours in need. In those 50 Counties we have about 400 partner agencies. Many of these agencies are Soup Kitchens, Children's Programs, Senior Programs, as well as Food Pantries. God's Pantry Food Bank is partnered with the Feeding America network of 198 Food Banks. In my early years I knew them as America's Second Harvest. In 2008 they changed name to Feeding America. Their website is FeedingAmerica.org What they do is outlined in their our-work page, including: Ensuring everyone can get the food they need with respect and dignity. Advocating for policies that improve food security for everyone. Partnering to address the root causes of food insecurity, like the high cost of living and lack of access to affordable housing. Working with local food banks and meal programs. Ending hunger through Food Access, Food Rescue, Disaster Response, and Hunger Research. I have visited a few other Food Banks, but not as many as I would have liked. We all have our own areas of service, but do often interact as the needs arise, especially in times of disaster. The Feeding America network came to Kentucky's aid in the past few years with the flooding in the East and tornadoes in the West. Feeding America aided the Food Banks affected by the devastation from Hurricanes Helene and Milton. How did I get started at the Food Bank? As mentioned in my introduction show I moved from Scotland to Kentucky in May 1999 and married Arianna in June 1999. Before our wedding I had received my green card. My future Mother-in-Law Eva recommended I check with God's Pantry Food Bank to see if they were hiring. She was working for Big Lots and had applied for a warehouse job at the Food Bank. Unfortunately for her she never got the job, but she was quite impressed by the organisation. She knew that I had warehouse and driving experience. So, one day after dropping Arianna at her University of Kentucky Medical Staff Office I stopped by the Food Bank on South Forbes Road to ask. The answer was that they were indeed hiring for the warehouse, and to come back that afternoon to meet with CW Drury, the Warehouse Manager. I drove home, put on smarter clothes, and drove back. It was a pleasure meeting CW and hearing about the job. Although most of the explanation of what they did in their mission went over my head at the time, I knew needed a job, and wanted to join this company. A few days before our wedding I received a phone call from CW offering me the position. I accepted and went for my medical the next day. My first day with God's Pantry Food Bank was on Tuesday 6th July 1999, the day after our honeymoon. I will admit that although my previous job in Scotland was a physical one, quite a few months had passed, and the heat was hot that Summer in Kentucky! I went home exhausted everyday, but totally enjoying the work I was doing. I started off mostly picking orders, assisting Agencies that came in, going to the local Kroger supermarkets to pick up bread, deliver and pick up food barrels of donations, and all the other duties CW assigned me to. I particularly enjoyed the software part of the job. I forget the name of the software back then, but do remember learning the 10 digit Item Codes. 1st is the source 2nd and 3rd are the category. There are 31 officially with Feeding America. next 6 is the unique UPC - usually from the item bar code 10th is the storage code of dry, cooler, or freezer The first code I memorised was Bread Products: 1040010731 This broke down to Donated, Bread Category, UPC number, and Dry Storage. I must admit we did not create a new code when we started storing Bread Product in the Cooler. That is probably the only exception It has been my responsibility all these years to maintain the Item Category Code sheet with different codings we have used and had to invent. An example is that when the source digit had already used 1 to 9, we had to start using letters. Although there were concerns at the time, everything worked out well. When I started at South Forbes Road there were 11 employees there and Debbie in Prestonsburg. 12 in total, in 2 locations. These days we have over 80 employees in 5 locations: Lexington, Prestonsburg, London, Morehead, and a Volunteer Center on Winchester Road, Lexington, near the Smuckers JIF Peanut Butter plant. My time at 104 South Forbes Road was for a full 4 weeks! In August 1999 we moved to 1685 Jaggie Fox Way, into a customised warehouse with 3 pallet tall racking, and lots of office space. It felt so large back then! On my first couple of days of unloading trucks there I totally wore out a pair of trainers!! Jaggie Fox does sound like a strange name for a street, but I later learned it came from 2 ladies, Mrs Jaggie and Mrs Fox who owned the land before the business park purchase. Anyway, that's what I have been told by mulitple people. Technology was fun in 1999, as we had a 56K phone modem, about 10 computers, and 1 printer. You can imagine the shared internet speed. I forget how long, but we eventually got DSL, then Cable. What have been my duties at the Food Bank? For my first decade of employment I worked the warehouse and as a driver. This included delivering food to the 4 to 5 local pantries that we ran ourselves in local church buildings in Fayette County. Funny story is that a couple of years into the job, I was approached by the Development Manager and asked if I knew websites and HTML. I informed her that I was familiar, and she made me responsible for the maintenance of the website that University of Kentucky students had created. It indeed was quite basic with only HTML and images. I had this duty for a few years before a professional company was hired. I mentioned Inventory software. In early 2000 we moved to an ERP, that is an Enterprise Resource Planning suite named Navision written by a Danish company. That company was then taken over by Microsoft. For as while it was called Microsoft NAV, and these days it is part of Dynamics 365. Feeding America commissioned a module named CERES which assisted us non-profits to use profit orientated software. Inhouse, we just call the software CERES. Even though I was no longer maintaining the website, I was still involved in IT to a degree. I became the inhouse guy who would set up new employees with their own computer. Ah, the days of Active Directory. I never did like it! I was also the guy the staff came to first with their computer problems. Funny how a lot of these issues were fixed when I walked in their office. If I could not fix an issue there and then, we did have a contract company on-call. They maintained our server and other high level software. This was still when I was in the warehouse role. After that first decade I was allocated to be our Welcome Center person, which I did for 3 years. This involved welcoming agencies, guests, salespersons, volunteers, and assisting other staff members in many ways. I also went from being a driver to the person who handed out delivery and pick-up routes to the drivers. During these years I became a heavy user of CERES working with the agencies and printing out pick-sheets to our warehouse picking staff. Although I really enjoyed the work, I will openly admit that I am not always the best in heavily social situations. I did have some difficulty when the Welcome Center was full of people needing my attention and I was trying to get software and paperwork duties done. Somehow I survived! My next stage of employment was moving into the offices and becoming the assistant to the Operations Director. This is when I really took on the role of food purchaser, ordering fresh produce and food from vendors as part of our budget. I also took over the responsibility of bidding for food donations from the Feeding America portal named Choice. National Donors offer truckloads of food and other items to the network, and we Food Banks bid on them in an allocated share system. The donations are free, but we pay for the truck freight from the shipping locations. A full time IT person was hired. We are now on our 4th IT Manager. The last 2 each had assistants. Although I am grandfathered in as an admin, my duties in this regard are very low, but still have the abity to install software as needed. Quite handy on my own laptop. As well as being the Food Procurement Officer I also became the Reporting Officer. This has been greatly aided by our team receiving the ability to write our own reports from the Navision SQL database using Jet Reporting. This is an Excel extension that allows us to access field data not directly obtainable in the CERES program. The fore-mentioned Robert Srodulski used to spend a day creating a monthly report that included all of our 50 counties across multiple categories of data. He would step by step complete an Excel worksheet with all this information. I took his spreadsheet, converted it into a Jet Report, and it now runs in about 5 minutes! It is my responsibility to supply reports on a regular monthly, quarterly, and yearly basis to my Directors, fellow staff, and to Feeding America. Yes, I do have an orange mug on my desk that says "I submitted my MPR". That is the Monthly Pulse Report. It sits next to my red swingline stapler! What are God's Pantry Food Bank's sources of food? This is probably the question I get asked the most when friends and online contacts find out what I do for a career. We receive and obtain food from various sources, including: Local donations from people like you. Thank you! Local farmers. Local retail companies and other businesses giving food directly to us and to our Partner Agencies. We are the official food charity of many retailers, including Walmart and Kroger. National Companies, mostly through the Feeding America Choice Program. The USDA, U.S. Department of Agriculture, supplies us with multiple programs of food: TEFAP (the Emergency Food Assistance Program), CCC (Commodity Credit Corporation), and CSFP (Commodity Supplemental Food Program). Purchased food, including Fresh Produce, via donations and grants. Without all this food coming in, we would not be able to distribute to our internal programs or to our partner agencies, allowing them to run Backpacks for Kids, Food Boxes for Seniors, Food Pantries, Mobile Distributions, Sharing Thanksgiving, and a multitude of other services we offer our neighbours. We have a team of Food Sourcers that work directly with the retail companies, so I am not fully involved there, but I am the main Food Purchaser for the majority of the food we buy. Specialised internal programs like Backpack and local Pantries do order specific foods that they need on a regular basis. I try to supply for the long term. With the USDA CSFP program I am responsible for the ordering of that food through a Government website. Often 6 to 12 months ahead of time. Here's a truth that staggers many people when I inform them: If you are spending cash on food donations to God's Pantry Food Bank, the most efficient use of those funds is to donate it to us. I truly can obtain about $10 worth of food for every $1 given. An example is that I recently obtained a full truckload donation of 40,000lb of Canned Sliced Beets (yum!) that we are paying only freight on. Do the maths. #Where is God's Pantry Food Bank located? As mentioned we have 5 locations, not including our own local pantries, but our main head office is at 2201 Innovation Drive Please check out our webpage at GodsPantry.org/2201innovationdrive as it includes an excellent animated walk-through tour of the offices and warehouse, including the Produce Cooler, Deli Cooler, and Freezer. They are massive! I personally waited until the very last day, Friday 13th of December, to move out of my Jaggie Fox office and into my new one at Innovation. Our official first day was on Monday 16th December 2024. What I tooted and posted on that Friday caught the eye of my CEO, Michael Halligan, and he asked me if he could share it with others. Of course he should! In the Shownotes I have included a link to my Mastodon toot. It's too long a number to read out. I am absolutely loving our new location. It's my challenge to fill the cooler, freezer, and dry warehouse with donated food! My new office is 97% set up to my workflow, including my infamous hanging report boards, and spiders everywhere. The last line of my blog says: All that said, it truly is the only job I have ever had which I absolutely enjoy, but totally wish did not exist!! This remains true. Our mission is: Reducing hunger by working together to feed Kentucky communities. Our vision is: A nourished life for every Kentuckian. #How may HPR listeners support God's Pantry Food Bank The quick answer is to go to our website of GodsPantry.org and click on Take Action. From there you will be given a list to choose from: Donate Food Volunteer Host a Food Drive or Fundraiser Become a Partner Attend an Event Advocate Other Ways to Help Thank you so much for listening to my HPR show on God's Pantry Food Bank. Apart from leaving a comment on the HPR show page, the easiest ways for people to contact me are via Telegram: at t.me/solusspider or Mastodon at @SolusSpider@linuxrocks.online I look forward to hearing from you. Now go forth, be there for your fellow neighbours, and record your own HPR show! … Adding this comment to the Shownotes, that I shall not be speaking aloud. Although I consider this show topic to be Clean, as it is basically about my life and work, not my beliefs, there may be some worldwide who hear the name God's Pantry and consider it to be religious. Therefore I am flagging the show as Explicit. just in case. It is merely the name of our non-profit Food Bank, as called by our founder Mim Hunt. Although the majority of our Partner Agencies are faith based non-profit organisations, the Food Bank itself is not faith based. … Provide feedback on this episode.

Welcome to another enlightening episode of Predictable B2B Success! In this episode, we're thrilled to host Parthi Loganathan, the visionary CEO of Letterdrop, a SaaS platform revolutionizing B2B engagement through social selling and personal branding. With a rich background as a product manager at Google, Parthi shares his invaluable insights into fostering employee autonomy in smaller companies and how this empowerment can unlock unforeseen positive outcomes. Have you ever wondered how innovative strategies can transform mundane tasks and avoid AI replacing human creativity? Parthi explores this, including why policing your employees too much can stifle your brand's voice and how encouraging personal engagement can amplify your marketing assets beyond just company walls. We dive deep into actionable tactics like leveraging LinkedIn for B2B outreach and overcoming common challenges like writer's block. Vinay Koshy, your host, guides the conversation, highlighting the synergy between individual efforts and broader marketing strategies. Tune in to discover how to differentiate in a saturated market, the pivotal role of demand generation versus demand capture, and why enabling company culture is your secret weapon. Prepare to take notes, as Parthi's expertise promises to transform your approach to customer engagement and brand building. Let's get started! Some areas we explore in this episode include: Employee Autonomy and Creativity: Importance of giving employees autonomy to foster creativity. Value of Lead Generation Activities: Helping employees understand the significance of generating leads and increasing reply rates. Social Selling and LinkedIn Strategies: Leveraging LinkedIn effectively for B2B outreach and personal branding. Content Creation and Overcoming Writer's Block: Generating content from everyday customer interactions and internal conversations. Balancing Educational and Sales Content: Finding the right mix between educational and sales-centric content. Creating an Enabling Company Culture: Encouraging a culture where employees can share ideas freely. Listening to Customer Conversations: Gaining valuable insights from customer interactions and using tools to aid this. Brand Strategy and Differentiation: Differentiating your brand in a competitive market. Demand Generation vs. Demand Capture: The roles and importance of demand generation and demand capture within a marketing strategy. In-House vs. Outsourcing Expertise: The value of developing in-house expertise while recognizing the benefits of outsourcing-specific tactics. And much, much more...

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working. We discuss: Why 90% of intake processes are substandard (and bleeding cases) The real reason most SEO campaigns fail (it's not what agencies tell you) How Google Ads managers are losing control (and your money) The exact metrics John uses to audit marketing performance How to know if your marketing agency is actually delivering results Why most firms discover problems $50K too late Guest Details John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services. John Schroeder:  LinkedIn, Instagram DeFacto Digital Consulting: Website, Instagram  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:51 The Truth About Legal Marketing Audits  02:07 What Actually Drives PI Cases Today  03:17 Evaluating Intake Performance  04:58 Common SEO Mistakes and Solutions  08:10 Google Ads: Manual Control vs Automation  10:11 In-House vs Third-Party Intake Teams  12:21 Origins of DeFacto Digital  13:45 The Audit Process Explained Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he's sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:13 Growth Strategies and Creative Testing 04:31 Dan McCormick and Create Wellness Overview 07:19 Identifying Market Opportunities in Creatine 10:44 Team Management and Organizational Structure 13:51 Revenue Growth and Headcount Dynamics 20:04 In-House vs. Outsourcing Strategies 26:32 Marketing Operations and Team Responsibilities 32:21 Future Growth Projections and Business Scalability 37:18 Market Trends and Challenges in the Supplement Industry 39:12 Navigating the Supplement Industry's Challenges 42:57 The Evolution of DTC Brands 46:20 Building High-Leverage Teams 56:21 Leveraging AI and Technology in Marketing 01:01:34 Capitalizing on Seasonal Trends 01:03:01 Product Expansion Strategies 01:09:19 The Power of Influencer Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

HEY GIRL HEY!!!! It's our final episode of the year & EPISODE 50!!! Sis, it's been a ride!

Podcast guest Stephanie Crawford Founder of https://businessheadspace.co.nz/ Chapters 00:00 Choosing the Right Accounting Software 03:34 Maximizing Xero's Potential 06:36 Data-Driven Decision Making 09:40 Understanding Profit and Loss Statements 12:40 Setting Up Your Accounting System 15:36 Cash Flow Management 18:46 Best Practices for Invoicing 21:35 Accounts Receivable and Payable Management 24:20 Recognizing Good Bookkeeping Practices 29:45 The Value of Outsourcing Bookkeeping 31:03 In-House vs. Outsourced Bookkeeping 33:59 Recognizing the Need for a Bookkeeper 37:04 Onboarding and Supporting Bookkeepers 39:05 Understanding Business Reporting Needs 42:44 The Role of Bookkeepers During Crisis 43:45 The Importance of Tracking Financials 44:34 Navigating Payroll Complexity 52:09 Maximizing the Use of Accounting Software

This presentation panel was recorded 21 November 2024. Please join us live for future shows for the chance to participate in the chat and ask your own questions! You can sign up for these events and see more free thought leadership content in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Center⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠at RQMplus.com. Thank you for tuning in.

In der 267. Episode wechseln wir erneut auf die Inhouse-Sicht - und zwar von einem der größten deutschen Unternehmen, der Allianz! Marc begrüßt Dr. Alexander Franz, der auf M&A-Transaktionen in der Verischerungsbranche spezialisiert und in der Rechtsabteilung in München tätig ist. Nach seinem Studium und der Promotion im Bereich des internationalen Privatrechts an der Universität zu Köln sowie beruflichen Stationen in führenden Wirtschaftskanzleien hat Alexander den Wechsel in die Inhouse-Welt vollzogen. Was genau macht die M&A-Tätigkeit aus Inhouse-Perspektive aus? Wie ist es, für Verhandlungen nach New York zu fliegen? Was ist Gegenstand solcher Verhandlungen? Wie unterscheidet sich der Prozess aus Inhouse-Perspektive im Vergleich zur Kanzleitätigkeit? Was gehört alles zu einem Bieterprozess? Wie läuft so eine Transaktion ab? Wie findet man potenzielle Käufer, wenn man selbst als Verkäufer auftritt? Und wie koordiniert man die Zusammenarbeit eines internationalen und interdisziplinären Teams? Antworten auf diese und viele weitere Fragen erhaltet Ihr in dieser Folge von IMR. Viel Spaß!

Welcome back to the Belkins Podcast! In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses.Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups.In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.Join us as we delve into:The psychology behind marketing campaigns: Why "Don't Lose Deals" outperforms "Win Deals."Keith's journey from Google to PandaDoc and how it shaped his leadership style.The importance of a customer-first approach and how it influences PandaDoc's operations.Insights into PandaDoc's go-to-market strategy, including their successful SEO program and integration with platforms like HubSpot.The cultural dynamics of working with a team from Eastern Europe and how it enriches the company.What CROs are really looking for when being pitched and the big no-nos in sales outreach.Whether you're in sales, marketing, or leadership, this episode is packed with actionable insights and fresh perspectives on modern business strategies.Timecodes:0:00 - Intro1:11 - Introducing Keith Rabkin: From Google to PandaDoc's CRO2:30 - PandaDoc's Market Position and Differentiators4:04 - Who Are PandaDoc's Main Competitors?5:21 - What Makes PandaDoc a Leading Company?7:04 - Keith's Contributions and Vision at PandaDoc8:54 - Streamlining Customer Experience: Eliminating SDRs11:03 - The Role of Key Partnerships and Integrations14:01 - The Importance of Customizable Solutions15:24 - Transitioning to Full-Cycle Account Executives16:33 - Surprising Industry Facts: Overages and Rate Increases17:46 - PandaDoc's Go-To-Market Strategy and SEO Success20:01 - Exploring New Channels: Social Media and Connected TV Ads22:07 - In-House vs. Outsourcing: Content and SEO24:03 - Why Keith Stopped Writing on Substack25:18 - The T-Shaped Leadership Philosophy27:07 - Adapting GTM Strategies: AI and Market Changes29:01 - Keith's Reflections on His Time at Google32:05 - Why Makita Mikitani Feels Lucky to Have Keith as CRO34:00 - The Importance of Collaboration and Grit35:42 - People and Culture at Google vs. PandaDoc39:04 - The Impact of Eastern European Culture on PandaDoc41:28 - Advice for Working with U.S. Leadership Teams44:03 - Key Metrics Keith Focuses on as CRO46:06 - Building Long-Term Value and the Flywheel Effect49:45 - Keith's Perspective on Being a CRO51:53 - The Big No-No When Selling to a CRO56:05 - Quick-Fire Quiz: Selling Strategies That Work1:07:14 - Final Thoughts and Key Takeaways1:07:37 - OutroStay connected with us:

In this episode, the hosts discuss the stagnation of the cybersecurity job market, the challenges faced by professionals in the field, and the impact of budget cuts on cybersecurity practices. They explore the debate between in-house cybersecurity teams versus outsourcing, the importance of prioritizing cybersecurity in organizations, and the potential future of employment in the industry. The conversation highlights the need for a human element in cybersecurity, the dissatisfaction among professionals, and the implications of corporate decisions on the overall security landscape. Article: Cybersecurity Job Market Stagnates, Dissatisfaction Abounds https://www.darkreading.com/application-security/cybersecurity-job-market-stagnates-dissatisfaction-abounds?fbclid=IwZXh0bgNhZW0CMTAAAR0Ei7PkbWufsbcpcucp_NM8PuulEU4tDp3jZsiSH9K7utEAOS_CDj3NQiA_aem_Fou1Jl-7MnK6lgFDnWiXlg Please LISTEN

Kevin McHale, along with his brother Steve, founded McHale Landscape Design in 1981 upon graduation from West Virginia University. Kevin is President of McHale Landscape Design and has served on the University of Maryland Landscape Advisory Board, The Penn St Landscape Advisory Board and as LCA President in 1996 and again in 2006. Kevin was recognized by the LCA last year with the Landscape Leadership Award which is presented to landscape professionals who have shown exceptional leadership and have positively impacted the landscape industry. McHale Landscape Design is a “Residential Design Build/Estate Gardening Firm” serving the Washington DC market including Northern Virginia, Maryland and the Eastern Shore of Maryland. The company operates 6 locations throughout the region and also maintains a 50 Acre Nursery which caters only to the McHale client base. The firm has won over 400 local and national Landscape Awards. The McHale business model focuses on the “Single Source” philosophy and the company employs “In House” carpentry and masonry crews to assure the clients experience is exceptionally seamless.

In House of Spoils, a chef's dream of opening her own restaurant turns into a nightmare when she's haunted by more than just her culinary doubts. With “too many chefs in the kitchen,” the crew dives into a tale where ambition, ghosts, and gourmet all clash. Starring Ariana DeBose, this Blumhouse horror-thriller mixes supernatural frights with the chaos of high-stakes cuisine as the chef battles haunting visions and culinary mishaps that threaten her grand opening. Will she triumph over the spooky spirit sabotaging her every move, or does this cursed kitchen have its own menu in mind? Tune in for our spoiler-filled, NSFW breakdown where the TruVue crew tackles the kitchen chaos, haunting vibes, and whether this horror serves up more than a few scares. Get ready to laugh, gasp, and debate as we ask, How many chefs does it take to ruin a restaurant? Contact Us: YouTube Instagram Facebook X (Formerly Twitter) TruVueSocial@gmail.com Website LinkedIn #HouseOfSpoils #TooManyChefsInTheKitchen #TruVuePodcast #MovieReview #NSFWPodcast #PrimeVideoHorror #SupernaturalThriller #HauntedRestaurant #Blumhouse #ArianaDeBose #BlackContentCreators #BarbershopTalk #HorrorMovieReview #ViralMovieReview #CulinaryNightmare #HauntedRestaurantReview

Pippa Crerar, political editor of the Guardian, is joined by a range of guests.To look ahead to the Budget on 30 October, she speaks to Labour MP and parliamentary aide to the Cabinet Office Torsten Bell and the shadow housing minister Baroness JoJo Penn.With the foreign secretary David Lammy heading to China this week, Labour peer, Helena Kennedy, who co-chairs the Inter-Parliamentary Alliance on China and the former Conservative MP Richard Graham, who, until recently, chaired the all-party parliamentary group on China assess UK-China relations. Former cabinet minister and Conservative MP, Sir Gavin Williamson MP explains why he wants to remove all 26 bishops from the House of Lords. And to discuss how the Taylor Swift row has been handled, Pippa spoke to Tom Baldwin, a former Labour party communications director and biographer of Keir Starmer and Katie Perrior, the founder of the public relations firm iNHouse.

Ryan is the co-founder and CEO of InHouse, the AI-powered in-house counsel for growing businesses. Previously, he was the CEO and founder of WhereTo, a Flight Centre company, the premier online travel management platform for Fortune 100 companies. Under his leadership, WhereTo scaled from an idea to $80 million in annual revenue, culminating in its acquisition in 2020 by a public company (ASX: FLT). Prior to all that, he was a struggling corporate lawyer. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Dealing with the chaos of being a PMM while trying to balance the rest of your life? You're not alone.In this candid episode of We're Not Marketers, Zach, Eric, and Gab dive into the realities of managing life as a Product Marketing Manager, whether you're in-house or fractional. From overwhelming work expectations to the struggle of balancing personal life, the team discusses how to protect your mental health while handling an always-on work culture. They share personal stories, tips like setting boundaries, removing work apps from phones, and practical advice on how to deal with burnout. If you're feeling the strain of managing your career, relationships, and self-care, this episode is a must-listen.Key takeaways include:Strategies to create separation between work and personal time (e.g., daily rituals, setting boundaries, Slack detox).Real-talk about burnout and why mental health shouldn't be just a “corporate benefit.”Practical tips on saying “no” to unrealistic requests and protecting your productivity.How fractional PMMs handle the pressure of multiple clients while in-house PMMs navigate endless internal demands.Tune in to hear the team's perspectives on how to reclaim balance and stay sane as a PMM.Show Notes00:00 Introduction and Sponsor Message01:02 The Challenges of Being a Product Marketer02:22 In-House vs. Fractional Product Marketing04:45 Balancing Work and Personal Life07:41 Setting Boundaries and Mental Health22:02 Productivity Tips and Techniques30:50 Conclusion and Final ThoughtsHosted by Ausha. See ausha.co/privacy-policy for more information.

Do you know how to place your practice in a winning position in the world of revenue cycle management (RCM)? Tune in to this episode where Teri Yates and host Dr. Ally Baheti cover all you need to know regarding the complexities and best practices of RCM for physicians! Teri Yates is CEO of Accountable Physician Advisors and President of DocCentric. --- This podcast is supported by:S Accountable Physician Advisors http://www.accountablephysicianadvisors.com/ Reflow Medical https://www.reflowmedical.com/ --- SYNPOSIS Teri underscores the importance of understanding payer rules, the benefits of using professional coders, and managing front desk staff efficiently. The episode includes real-world examples of RCM challenges and solutions, the impact of insurance policies, and the role of cybersecurity. Teri also provides actionable tips for improving collections and navigating recent changes in healthcare reimbursement, especially for outpatient-based labs (OBLs) and ambulatory surgery centers (ASCs). --- TIMESTAMPS 00:00 - Introduction 09:17 - Revenue Cycle Management: Case Scenarios 19:55 - In-House vs. Outsourced Billing 31:51 - Winning Strategies for Physicians 40:55 - Healthcare Cybersecurity 43:52 - Proposed Reimbursement Changes for 2025 48:32 - Telehealth and Legislative Concerns 55:25 - Conclusion --- RESOURCES BackTable VI Podcast - Episode #366 Navigating OBL & ASC Business, Pitfalls to Avoid with Teri Yates: https://www.backtable.com/shows/vi/podcasts/366/navigating-obl-asc-business-pitfalls-to-avoid BackTable VI Podcast - Episode #431 OBL or ASC for Your Private Practice? How to Decide with Teri Yates: https://www.backtable.com/shows/vi/podcasts/431/obl-or-asc-for-your-private-practice-how-to-decide Accountable Physician Advisors: http://www.accountablephysicianadvisors.com/services DocCentric: https://doccentricasc.com/ G2211 Add-on Code: What It Is and When To Use It: https://www.aafp.org/family-physician/practice-and-career/getting-paid/coding/evaluation-management/G2211-what-it-is-and-how-to-use-it.html

Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO has no certification requirements, how you choose to navigate your career within the industry can greatly impact your opportunities and professional growth. Ultimately, whether you're a newcomer to the industry or an experienced SEO, the decision between an agency and an in-house role will have a significant impact on your career trajectory. Today, Dan discusses in-house versus agency SEO Show NotesConnect With: Dan Smullen: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

THE NEW YORK TIMES BESTSELLER“The story Unger weaves with those earlier accounts and his original reporting is fresh, illuminating and more alarming than the intelligence channel described in the Steele dossier.”—The Washington PostHouse of Trump, House of Putin offers the first comprehensive investigation into the decades-long relationship among Donald Trump, Vladimir Putin, and the Russian Mafia that ultimately helped win Trump the White House.It is a chilling story that begins in the 1970s, when Trump made his first splash in the booming, money-drenched world of New York real estate, and ends with Trump's inauguration as president of the United States. That moment was the culmination of Vladimir Putin's long mission to undermine Western democracy, a mission that he and his hand-selected group of oligarchs and Mafia kingpins had ensnared Trump in, starting more than twenty years ago with the massive bailout of a string of sensational Trump hotel and casino failures in Atlantic City. This book confirms the most incredible American paranoias about Russian malevolence.To most, it will be a hair-raising revelation that the Cold War did not end in 1991—that it merely evolved, with Trump's apartments offering the perfect vehicle for billions of dollars to leave the collapsing Soviet Union. In House of Trump, House of Putin, Craig Unger methodically traces the deep-rooted alliance between the highest echelons of American political operatives and the biggest players in the frightening underworld of the Russian Mafia. He traces Donald Trump's sordid ascent from foundering real estate tycoon to leader of the free world. He traces Russia's phoenix like rise from the ashes of the post–Cold War Soviet Union as well as its ceaseless covert efforts to retaliate against the West and reclaim its status as a global superpower.Without Trump, Russia would have lacked a key component in its attempts to return to imperial greatness. Without Russia, Trump would not be president. This essential book is crucial to understanding the real powers at play in the shadows of today's world. The appearance of key figures in this book—Paul Manafort, Michael Cohen, and Felix Sater to name a few—ring with haunting significance in the wake of Robert Mueller's report and as others continue to close in on the truth.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-opperman-report--1198501/support.

 "It is so rewarding to see that light behind your child's eyes just light up when they get something. It is so exciting to see how your child grows through this program and does things that you just could not expect them to do just a mere couple weeks ago." In this mini-episode, Jess shares her personal experience with discovering her son's vision issues despite her professional background. She emphasizes the importance of being vigilant about children's visual health and the transformative power of vision therapy.Jess recounts how she noticed subtle changes in her son's behavior, such as avoiding reading and writing, and increased screen time. Despite her son's early reading abilities and good grades, these signs prompted her to seek a professional evaluation. The diagnosis revealed convergence insufficiency, a common visual disorder we treat at 4D Vision Gym.This episode serves as both a cautionary tale and a message of hope for parents, highlighting that even experts can miss early signs of vision problems in their children. Jess encourages parents to trust their instincts and seek help when they notice changes in their child's behavior or academic performance.Schedule a FREE CONSULTIn this episode you'll hear about:(00:00) Intro(00:41) Recognizing Vision Issues...In House(02:39) Understanding Convergence Insufficiency(03:31) Parental Guilt and Vision Therapy Hope(06:01) 4D Built to Read Program(06:51) Personal Experience with 4D Program(08:12) Encouragement and Support for Parents Check out our Digital ProgramsStart your FREE TRIAL today 4D Built to Read Digital ProgramConcussion RecoveryBuilt to DriveFollow us at 4D Vision Gym on Facebook and Instagram @4dvisiongymvt for the latest news and updates. DM us if you have any Vision Therapy related questions - you may hear the answer in a future episode!If you enjoyed this show, please rate, review, and subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. We really appreciate your support!Send us a screenshot of your review and receive 10% off any one of our 4D Vision Gym products or services. And if your friends or family are experiencing inexplicable challenges, refer them to this podcast and tell them, “It Could Be Your Eyes.”  

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.A key takeaway from the episode is Julian's emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of Amazon Marketing Cloud (AMC) and how it can provide deeper insights into customer behavior and advertising performance, helping brands make more informed decisions.Throughout the conversation, Julian and Destaney explore the overall landscape of e-commerce, touching on the rise of new competitors like Temu and Shein and what these changes mean for established brands. Julian expresses excitement about the potential of AMC to unlock new levels of performance and data integration, while also cautioning brands to be strategic about their investments in both upper and lower funnel marketing efforts.Key Points Mentioned:Importance of Expertise: Understanding Amazon's advertising ecosystem is crucial for making the most of tools like PacVue.Data-Driven Decisions: Setting clear metrics and goals is essential for leveraging data to drive e-commerce growth.In-House vs. Outsourcing: Julian discusses when it's beneficial to manage e-commerce efforts internally versus partnering with agencies or using SaaS tools.Future of AMC: Amazon Marketing Cloud offers powerful insights into customer behavior and ad performance, helping brands optimize their strategies.Impact of New Competitors: The entry of brands like Temu and Shein is changing the e-commerce landscape, requiring established brands to adapt their strategies.Interested in discussing how to optimize your Amazon strategy? ⬇️https://www.btrmedia.com/getting-started/work-with-btrmedia

Highlights from their conversation include:C.R. England's Journey in Trucking (0:52)TJ's Journey into the Family Business (1:58)Challenges in the Trucking Industry (3:41)Exploring AI in Trucking (6:15)Potential of AI for Network Optimization (10:06)Human in the Loop Approach (14:17)Technological Solutions for Communication (17:39)Fragmentation and Small Businesses (20:43)AI in Legal Framework (25:57)Automated Vehicles and Legal Risks (27:17)Train Derailments and Technology (29:41)Legal Perspectives on Cybersecurity (32:00)In-House vs. Outsourcing Technology (35:10)ROI and Customer-Centric Solutions (39:05)Current State of the Trucking Market (41:22)Importance of Lean Operations (46:50)Challenges of Investment in Technology (48:18)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/

In this episode, Coach Amanda and Coach Nick discuss various topics including the wellness identity epidemic, their thoughts on the Olympic trials and how they stay motivated. Additionally, they express their grievances about a New York Times article that suggests not asking guests to take off their shoes when entering a home. The conversation explores the Wellness Identity Epidemic, where content creators portray their lives as wellness and push it as the ideal way to live. They discuss how this content often masks disordered routines and promotes products and services that may not have any real impact on health. Lastly they talk about the influence of social media and the glamorization of influencers in the health and wellness space contribute to this epidemic. -------------------------------------------------------- (00:00) Olympic Trials and Bird Colony (10:49) Listener Love Question: Staying Motivated (15:57) Review and Listener Appreciation And Shoes off In House (22:02) Wellness Identity Epidemic (29:06) The Conflation of Wellness with Aesthetics and Privilege (36:00) The Fear of Death and the Wellness Identity (44:50) Being a Critical Consumer of Wellness Content --------------------------------------------------- Contact us: Amanda - ⁠@amanda_katzz⁠ Nick - ⁠@nklastava⁠ Buy Me A Coffee Email - betweentwocoaches@gmail.com

In House of Lilies, historian Justine Firnhaber-Baker tells the epic story of the Capetian dynasty of medieval France, showing how their ideas about power, religion, and identity continue to shape European society and politics today.Reigning from 987 to 1328, the Capetians became the most powerful monarchy of the Middle Ages. Consolidating a fragmented realm that eventually stretched from the Rhône to the Pyrenees, they were the first royal house to adopt the fleur-de-lys, displaying this lily emblem to signify their divine favor and legitimate their rule. The Capetians were at the center of some of the most dramatic and far-reaching episodes in European history, including the Crusades, bloody waves of religious persecution, and a series of wars with England. The Capetian age saw the emergence of Gothic architecture, the romantic ideals of chivalry and courtly love, and the Church's role at the center of daily life.BUY THE BOOKSUPPORT THE SHOW