Podcast appearances and mentions of John Moran

John Moran, Mayor of Limerick

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

Host Gavan Reilly is joined by John Moran, Limerick's first elected mayor, to reflect on his first year in office and his big housing plans.Then, political tensions rise over claims of phantom funding for Uisce Éireann — is Ireland's housing supply being held back by infrastructure limits?Plus, live to the Vatican as cardinals prepare to elect the next Pope.Guests:

Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what's really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you'll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you're a business owner, CMO, or media buyer navigating Meta's new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.Chapters:00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew00:00:58 – The Announcement That Shook Ad Agencies Worldwide00:03:08 – John Moran's Million-Dollar Test Lab Drops Game-Changing Intel00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro00:05:28 – Meta Just Moved the Goalposts — Here's What That Means for Your Sales00:08:21 – If You're Still Running Ads the Old Way... You're Already Losing00:09:03 – What 7-Figure Testing Reveals About Meta's Algorithmic Shift00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS00:15:57 – This CAPI Tactic Could Be the Attribution Fix You've Been Begging For00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly00:33:38 – The Disappearing Manual Button: What Meta Isn't Telling You00:34:34 – The New Blueprint for Building Future-Proof Campaigns00:36:14 – Budget Allocation Tactics That Survive Meta's Latest Chaos00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise00:51:07 – What Real Creative Testing Looks Like (Hint: It's Not What You Think)00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph's No-BS AdviceLINKS AND RESOURCES:Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowMeta Advantage + Breaking News! | Tier 11 Live! - EP037Get Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Joe chats to Mayor of Limerick, John Moran Hosted on Acast. See acast.com/privacy for more information.

It's almost been a year since Kieran's guest became the first directly-elected Mayor of Limerick. How has the role been for him so far, and should the direct mayoral election be taken elsewhere?John Moran joins to discuss.

Limerick Mayor, John Moran, Irish Times Consumer Affairs Correspondent, Conor Pope, and Former Labour Minister, Joan Burton join Anton to discuss the stories making the headlines this weekend.From Trump tariff fallout to the ongoing battle over speaking rights in the Dáil, get all the latest here.

Mayor of Limerick, John Moran, joins Gillian Devlin ahead of today's meeting of the Limerick Mayoral and Government Consultative Forum. Hosted on Acast. See acast.com/privacy for more information.

Our guest this episode of The Chicago Golf Report podcast is author and Chicago Golf Club historian John Moran. “The Prairie Raynor” by John Moran and Rand Jerris has been […]

Ireland's first directly elected mayor, John Moran, has announced a €10.5 million plan to transform the city and county. Key proposals include modular homes to ease the housing crisis, a fashion museum in a derelict Garda station, and new dog parks. John joins Anton in studio to discuss.

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin's last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can't attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast's YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren't just about content, they're about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate's Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King's Newsletter & Industry Influence Kevin's Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it's not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up.  

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics.Chapters:00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen00:00:17 - The Episode That Changed How Marketers Measure Success00:00:55 - The Truth About ROAS: Why It's Holding Your Business Back00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing00:03:47 - From Google Ads Expert to Growth Strategist: John Moran's Evolution00:05:21 - The Fatal Flaw of Single-Channel Agencies00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time00:14:02 - How Marketing Measurement Has Been Broken for Years00:16:54 - The New Marketing Strategy That Actually Scales Businesses00:25:20 - The Secret to Aligning Teams for Maximum Growth00:27:13 - Why Most Agencies Won't Survive the Next Marketing Shift00:28:02 - The Role Agencies Should Play in Growing Your Business00:29:41 - The Future of Marketing Metrics: What You Need to Track Now00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today00:43:45 - Final Takeaways and What's Coming NextLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13

In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran's meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash.He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11's Data Suite vs. Meta's Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don't have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make.If you're running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed.Chapters:00:00:03 - Introduction to Perpetual Traffic Podcast00:00:57 - Importance of Tier 11 Live Sessions00:02:14 - Meet Cameron Campbell: Media Buying Expert00:02:39 - Understanding Meta Ads and Data Strategies00:05:23 - Technical Insights: CAPI vs. Data Suite00:08:07 - Challenges in Data Accuracy and Optimization00:24:49 - Tier 11 Data Suite: A Comprehensive Solution00:32:19 - The Problem with ROAS00:33:08 - Exploring Meta Ad Account Data00:35:41 - The Importance of Accurate Data00:37:12 - New Customer Acquisition Metrics00:39:47 - Practical Application and Case Study00:45:58 - Q&A Session00:59:22 - Concluding Remarks and Next StepsLINKS AND RESOURCES:Tier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AdCritter for Agencies

In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to success. Related videos:

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran's Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran's LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They're explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.Chapters00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson00:00:09 - Why Feeder Strategies Deserve a Standing Ovation00:00:48 - Lead Gen Woes: It's Not Me, It's You00:02:24 - Offline Conversion Imports: The Real MVP00:03:31 - John Moran's Secret Recipe for Lead Gen Success00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off00:07:18 - Spam Leads: Identified, Declassified, Neutralized00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...00:17:31 - Results So Good, They're Practically Smug00:22:15 - The Algorithm's Favorite Snack: Real ROI00:25:53 - Wrapping Up: Insights That'll Make Your Brain Do a Happy DanceLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tierr 11 Data Suite AdCritter for Agencies

Learn about John Moran's Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.Chapters00:00:00 - Welcome to the Party: Ralph's Big Data Reveal00:01:00 - Oh, Privacy, You're Killing Me: The Data Crisis Unpacked00:01:36 - The Secret Sauce: Tier 11's Data Suite (You're Welcome)00:02:29 - John's Here, Let's Get Serious (Kind of)00:05:15 - Attribution: The World's Most Annoying Puzzle00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos00:18:19 - Tech Nerd Alert: The Edge Servers Explained00:21:05 - Tag, You're It: The CDN That Knows Everything00:25:45 - Lost in Data Limbo? Here's How to Get Out00:28:12 - First-Party Data: The Cleanest Dirty Laundry You'll Ever Own00:30:35 - Performance Max Is Lying to You (But It's Okay)00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)00:35:38 - Performance Max vs. Reality: Spoiler Alert, It's Complicated00:36:20 - ROAS Dreams and Brand Nightmares00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners00:43:54 - Feeder Strategy Gold: Insights You Didn't Know You Needed00:45:24 - Q&A: Your Burning Questions, Our Smug Answers00:54:30 - Black Friday: Scaling Without Losing Your Mind01:00:05 - That's a Wrap: See ya!LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMarketing Performance Indicators™ ChecklistSchedule a Tier 11 Discovery CallAdCritter for AgenciesAgency Freedom Live - December 2024Mongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want...

In The Pits Paintball Podcast is focused on telling the stories of members of the Texas paintball scene. Each week will feature a new guest, ranging from pro and divisional players, coaches, field owners, photographers, videographers, and Texas based brands. This week we feature John Moran, owner of Ruthless Paintball Products.

A new Limerick Gift Card has launched as part of efforts to support local businesses by locking in spending and attracting new spending to the county. Backed by Limerick City and County Council and Limerick Chamber, the gift card is available as either a physical gift card or an e-card that can be added to digital wallets. Cards can be spent in the city and surrounding towns, including Newcastle West, Adare, Abbeyfeale, Kilmallock and Rathkeale. Over 140 businesses, including independent businesses and well-known Irish brands such as Penneys and Brown Thomas, accept the new Limerick Gift Card. John Moran, Mayor of Limerick said: "Local retail businesses are key to a vibrant Limerick. They provide essential shopping and services, employment and broader support in our communities. But it is not a one-way street. They need our support too. A little adjustment by each of us in how we spend this Christmas will make a huge collective difference to them. These innovative cards make that easy for us all! Please think local this year!" The Limerick Gift Card is part of the multi-award winning Town & City Gift Card concept active across Ireland in Ballinrobe, Carndonagh, Drogheda, Letterkenny, Sligo and Waterford. Over €7 million Town & City Gift Cards were sold in Ireland in 2023, with around 80% of sales to organisations for staff rewards and incentives. Newly launched technology from Miconex allows Irish organisations to distribute digital Limerick Gift Cards to their staff, clients and customers online to multiple participants at once, immediately or on a future date. Liam Dwan, manager of Brown Thomas said it's a card for everyone: "Brown Thomas is located on O'Connell Street at the centre of Limerick's main shopping district and as one of Ireland's leading department stores, we were keen to get involved with the Limerick Gift Card. What's great about the card is the choice on offer. With one card, recipients can go shopping in Limerick's best stores, grab a bite to eat or a coffee, or even stay over. It's a card that caters for everyone." Penneys store manager Noel McNamara adds: "Penneys Limerick is delighted to be collaborating with fellow Limerick businesses on this exciting new gift card for our city and county. People often visit the city for the high street stores, but will stay to discover other businesses too, and this has a positive impact on everyone. We know from our own Penneys gift cards that people spend over and above the value on the cards, all benefiting our local economy and helping Limerick to thrive." Alongside city businesses, a range of Limerick county businesses are participating in the program, like Isobel's Boutique in Adare. Kay Mulcaire is the owner of the store and said the card is straightforward and appealing: "The fact you can buy a digital version of the card which can be added to digital wallets is fantastic. Lots of people pay using their phones now, so it makes supporting local really convenient. It's also ideal for last-minute gifts, as people can buy the digital card online and send it to the recipient in moments. People want to support local, but it has to be easy, and the new Limerick Gift Card is straightforward and appealing." Hospitality businesses including restaurants, cafés and pubs are also accepting the card, like multi-award winning pub Mother Macs on High Street and Upper Denmark Street. Michael McMahon, owner of Mother Macs, said the card provides much-needed support for the hospitality sector: "Supporting local has always been at the heart of what we do at Mother Macs Public House, and the Limerick City Gift Card aligns perfectly with that ethos. It's a simple yet impactful way to champion our city's incredible mix of retailers, hospitality venues, and cultural gems." A range of accommodation providers are also accepting the Limerick Gift Card, like Deebert House Hotel. Margaret O'Sullivan, manager of the hotel, commented: "Nestled at the foothills of the Ballyhoura Mountains, ...

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube's role in driving conversions, even when the platform's metrics might make it seem like the weak link. They talk about real-world testing strategies, including post-purchase surveys and ad copy tweaks, to capture a clear picture of what works. By taking a holistic approach, Ralph explains how YouTube, Facebook, and Google Performance Max can work together to reveal surprising insights, making this episode essential listening for marketers looking to scale smartly.Chapters00:00:00 - Kickoff: Setting the Stage for Success00:00:39 - Cracking the Code: YouTube Attribution Challenges00:01:53 - Solutions in Focus: Navigating Multi-Channel Attribution00:06:09 - Beyond Basics: Why Post-Purchase Surveys Matter00:11:40 - Real Results: The Pet Hair Rake Case Study00:20:46 - Ad Testing for YouTube Optimization00:36:08 - YouTube vs. PDP: Game-Changing Landing Page Tactics00:37:13 - Facebook vs. YouTube Showdown: Which Ad Wins?00:44:00 - Agency Success Blueprint: Building from the Ground Up00:46:51 - Mastering Metrics: Advanced Attribution Tactics00:53:01 - Rapid-Fire Wisdom: Marketing Takeaways You Need00:58:28 - Wrapping Up: Lasting Insights and TakeawaysLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!KnoCommerceShopper ApprovedTier 11 JobsTier 11 on YouTubePerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.Chapters00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies00:05:00 – Unveiling the Dual Prong Strategy00:10:00 – Breaking Down the Campaign Setup00:15:00 – MaxClicks Delivers Early Wins00:20:00 – TCPA vs. MaxClicks: A Winning Combo00:25:00 – Targeting the Right Audience with Smart Bidding00:30:00 – Knowing Your Client's Business: A Key to Success00:35:00 – Reviewing State-by-State Ad Performance00:40:00 – Scaling Smartly Through Seasonal Shifts00:45:00 – Leveraging Audience Data for Better Ads00:50:00 – Looking Ahead: Next Steps for Campaign GrowthLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results. Chapters00:00:00 - Kicking off Perpetual Traffic (Livestream!)00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy00:02:55 - Why Your Media Buying Needs Creative to Succeed00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign00:08:18 - Creative Breakdown: What Drives Performance?00:11:54 - Tapping into Emotional Power: Ads That Connect00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative00:21:42 - How Collaboration Sparks Better Creative Strategies00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments00:30:02 - The Importance of Iterating and Troubleshooting Campaigns00:33:49 - Engagement Metrics: Understanding Your Audience's Reactions00:35:08 - Deep Dive: Metrics That Reveal Ad Success00:37:33 - Case Study: Using Ad Cloning to Maximize Performance00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact00:43:59 - Q&A Segment: Ad Strategies and Key Insights00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms00:52:11 - Quick Tips for LinkedIn Advertising Success00:56:59 - Wrapping Up: Insights for Future CampaignsLINKS AND RESOURCE:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on

Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns00:09:52 - Unlocking a New Creative Testing Methodology for 202400:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns00:15:05 - Insider Tips: Advanced Techniques for Meta's Creative Testing00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for SuccessLINKS AND RESOURCES:Episode 71: The Michigan Method: A Strategy for Scaling Ad CampaignsGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on...

This week's guest is John Moran, a broadcasting veteran with over four decades of experience at the highest level. For Late Show with David Letterman, John was the guy who handed Dave the microphone during the preshow Q&A, but that's just one small part of his fascinating career. Mike and John dive into an amazing conversation that covers John's journey from delivering TV Guides as a boy, to becoming an NBC page during some of the most exciting years at 30 Rock. John's love for broadcasting pushed him to pursue his dream, eventually joining the Late Show team when they moved to CBS. In his first appearance on the podcast, John shares some behind-the-scenes stories and exclusive photos from his years at the show—stories you won't want to miss! Of course, we can't forget a shout-out to our legendary sponsor, Rupert Jee, and Hello-Deli.com, the only place to get licensed Late Show with David Letterman merchandise. Trust us, if you're a fan, this is your spot. And finally, we'd love it if you like, share, subscribe, and leave positive comments for the show. If you don't… well, that's fine too, but we'll assume you have terrible taste in podcasts. No pressure.

Limerick City and County Council, in partnership with Limerick Chamber, have unveiled plans to introduce a new gift card to encourage shop local in association with local businesses. The new Limerick Gift Card is set to launch before Christmas with an aim of driving footfall and spend in the city and surrounding towns, including Newcastle West, Adare, Abbeyfeale, Kilmallock and Rathkeale. Newly elected Mayor of Limerick, John Moran outlined plans for a shop local initiative in his Mayoral Programme in August. The forthcoming Limerick Gift Card will be available as either a digital or physical gift card, with multiple benefits over paper gift vouchers, including security, friction-less redemptions and quick payment for merchants accepting the cards. The new Limerick gift card will provide tangible investment into a number of sectors including retail, hospitality, leisure and services, benefiting both the day and night time economy. Limerick businesses are encouraged to take part in the programme, which offers a no commission basis. Michelle Gallagher, CEO of Limerick Chamber said the Limerick Gift Card will differentiate itself from other gift cards: "A key USP of the card is the commission free nature of it. Limerick businesses have experience of accepting the national cards that charge commission for every transaction. With the Limerick Gift Card, the business keeps 100% of the transaction, at no additional cost to the purchaser. This is a gift card purely for Limerick which can be spent only with Limerick businesses, and that sets it apart from any other gift card. "This is a great and tax efficient opportunity for employers in the region to support local businesses, by providing the Limerick Gift Card to their employees this year. Every transaction will go a long way in helping local businesses in Limerick." John Moran, Mayor of Limerick said: "The Mayoral Programme set out the plan to improve and invigorate Limerick's shopping districts. That is exactly what the Limerick Gift Card will do, giving people money to spend with Limerick businesses, in person, driving footfall. I am calling on Limerick organisations to unite to develop the Limerick Gift Card. "Once the Limerick Gift Card launches, organisations will have the option of a gift card for Limerick where the money stays right across the county in Limerick, benefiting local businesses. Just in time for Christmas planning." The Limerick Gift Card will be part of the multi award winning Town & City Gift Card concept active across Ireland in Ballinrobe, Carndonagh, Drogheda, Letterkenny, Sligo and Waterford. Over €7 million Town & City Gift Cards were sold in Ireland in 2023, with around 80% of sales to organisations for staff rewards and incentives. Colin Munro is the managing director of Miconex and said: "It is very easy for Limerick businesses to register to accept the forthcoming Limerick Gift Card using a simple one-time registration process. As the card is Mastercard backed, businesses need no additional equipment, and it's friction-free." Limerick businesses wishing to find out more can email: info@limerickchamber.ie See more stories here.

Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.Related videos:

Voters in Limerick made history in June of this year as they chose John Moran to become Ireland's first Directly Elected Mayor. As he approaches 100 days in office, John Cooke spent a day in the life of the Mayor of Limerick to find out what difference the new role can make.

A survey of farmers conducted by Opinions Research has found that 82% of respondents claimed that rural Ireland is not receiving adequate investment in critical infrastructure like roads and broadband. We hear from Denis Drennan, President of the Irish Creamery Milk Suppliers Association and also John Moran, Mayor of Limerick.

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google's algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.Chapters:00:00:00 - Introduction to the Perpetual Traffic Podcast00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads00:03:28 - Audience Engagement: Real-Time Insights and Interaction00:04:39 - Company Updates: Legal Matters and Growth Strategies00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google's Algorithm00:09:45 - Using TROAS for Targeted Retargeting00:12:15 - Broad Match vs. Exact Match Keywords00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained00:17:02 - The Challenge of Scaling Without Losing Profitability 00:21:15 - How Click Share Affects Ad Visibility and Spend00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success00:29:05 - Addressing Google's Price Fixing in Ad Auctions00:31:05 - Decoding Google's Bidding Strategies and Classifications00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns00:34:14 - How to Prioritize Campaigns for Maximum Impact00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices00:38:15 - Dealing with E-commerce Sites and Unstable Inventory00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns00:43:20 - Best Practices for Scaling Google Ads Campaigns00:46:10 - Excluding Existing Customers from Campaigns00:47:25 - Running Standard Shopping Campaigns with P-Max00:50:35 - Effectiveness of Micro Conversions in Google Ads00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues00:59:13 - Wrapping Up: Key Takeaways and Next StepsLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.

With talk of the passenger cap limiting Dublin Airport, should we be focusing more on the regional airports around the country?Andrea is joined by Mayor of Limerick, John Moran as well as listeners to discuss.

Is Google price-fixing? Does Google's algorithm control your ad spend?Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!Key insights include:- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition- Why manual bidding could potentially unlock better performance and reach- How Google determines when and how to bid based on advertisers' goals and targets- The surprising reason behind dwindling in-app performance- How to potentially bring RLSA back into play for improved results

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You're going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you'll gain valuable perspectives on maximizing the impact of your digital advertising efforts!Chapters:00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective00:01:54 Meet John Moran - Mastering Marketing Performance Indicators00:02:43 Why Business Metrics Matter - Insights for Growth00:04:53 Our First YouTube Live with John Moran - Going Live!00:06:47 Digital Marketing Essentials - The Core Elements00:11:12 Traffic and Business Health - Key Understandings00:18:23 Meta and Google Performance Case Study - Real-World Applications00:25:14 The Role of Incrementality Testing - Measuring True Impact00:29:07 Attribution Challenges and Solutions - Navigating Complexity00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches00:40:13 Levels of Engagement - Comprehensive Explanations00:43:38 Remarketing and Sales Cycles - Advanced Techniques00:48:46 Interactive Q&A Session - Audience Insights and Questions00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge01:05:13 Final Thoughts and Announcements - Wrapping UpLINKS AND RESOURCES:Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now!The MPI GlossaryPT on TelegramPrevious John Moran Episodes!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for...

John Moran takes office as Limerick's first directly elected mayor today.

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You're going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you're struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!Chapters:00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to ImplementLINKS AND RESOURCES:Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11'S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTube

This episode is sponsored by MagicSchool AI. If you're looking for a solution for AI in education, check out MagicSchool AI.  MagicSchool is the leading AI Platform in education with over 2 million users and 3,600 school and district partners worldwide.  Save educators time with teacher tools, build safe and responsible AI experiences launched by teachers to their students, and experience AI purpose built for education now.  It's free for educators and you can sign up in seconds.  It also meets the data privacy needs for k12, we do not sell data or train on student data, protecting the privacy of all users.  Sign up now at www.magicschool.ai This episode was recorded while at the Elementary Technology Conference in Galveston, Texas. In this episoc, I sit down and chat coaching with Stacy Pattenaude and John Moran of San Antonio, Texas. We do a deep dive into the intricacies of coaching and how the role has evolved within the past 6-7 years. We've all been in the coaching world for quite some time and have seen where it started, where it's currently at, and where it's headed. This is a unique conversation with a beautiful backdrop of the Gulf Of Mexico. The view is great but the conversation is even better. Buen provecho! About Stacy Pattenaude Currently serving as the Secondary Academic Technology Coordinator at Northside ISD, Stacy Pattenaude provides leadership and supervision to Secondary Academic Technology Coaches, implementing the NISD Instructional Coaching Framework while supporting campus and district initiatives. With a career spanning over two decades, she has consistently demonstrated a commitment to enhancing the teaching and learning experience for both students and educators. About John Moran Excited to begin every new adventure that leads to improving instructional experiences for ALL students!! Connect With Stacy Pattenaude Stacy On Twitter: https://x.com/smpattenaude?t=FjjZoersPCRtSxyjUJWfAg&s=09 Connect With John Moran John On Twitter: https://twitter.com/john_w_moran John On Instagram: https://www.instagram.com/john_w_moran/?hl=en John On LinkedIn: https://www.linkedin.com/in/johnwmoran/ The Book Is Officially Out! My first book “Cooking Up Experiences In The Classroom: Focus On Experiences, Not Just Lessons” is officially out! A HUGE shout out to Lumio for helping sponsor this book. I'm super excited about this project. It's filled with ideas on how to make memorable experiences for your students. In addition, each chapter also lays out a specific recipe mentioned in that chapter along with a video tutorial on how to prepare that dish. Make sure you get your copy and cook up some experiences for your students and loved ones! Click Here To Purchase Your Copy On Amazon Connect With Gabriel Carrillo EdTech Bites Website: https://edtechbites.com EdTech Bites Twitter: https://twitter.com/edtechbites EdTech Bites Instagram: https://instagram.com/edtechbites EdTech Bites Threads: https://www.threads.net/@edtechbites EdTech Bites Facebook Page: https://facebook.com/edtechbites EdTech Bites YouTube Channel: https://www.youtube.com/@edtechbites

Paul Cunningham, Political Correspondent, recaps the election of Dublin's four MEPs and Limerick's first directly-elected mayor as elsewhere, counting in Ireland South and Midlands-North-West continues.

Fógraíodh aréir go raibh John Moran tofa mar Mhéara Luimnigh, agus tionchar thorthaí na dtoghchán ar chúrsaí polaitíochta.

We're going deep into American art, especially California art, with our special guest, Jeff Moran of John Moran Auctioneers. Jeff gives insight into the American art market, auctions and the many great artists who painted in California, where the auction house is based. We cover lots of fascinating ground within historic American art in this episode, so be ready to learn a lot! This episode is sponsored by American Fine Art Magazine. Learn about John Moran Auctioneers' sales, and many other auction houses, in the pages of American Fine Art Magazine. Visit the website at americanfineartmagazine.com  

* Guest: Pete Sepp - President of National Tax Payers Union - (NTU) is the Voice of America's Taxpayers, mobilizing elected officials and citizens on behalf of tax relief and reform - NTU.org * NTU Suggests Reforms to House Energy and Commerce Privacy Bill. * Tell Your Senators: Taxpayers Need Relief Now - The Tax Relief for Families and Workers Act would benefit American taxpayers and stimulate economic investment. * Agriculture Committee Should Make Significant Changes to Farm Bill - Bryan Riley, NTU.com * NTU Urges “YES” on H.R. 4763, the Financial Innovation and Technology for the 21st Century Act - Nicholas Johns, NTU.org * Catholic Group Sues Biden Administration Over 'Blatant Violation of the First Amendment' - Jack Davis, WesternJournal.com * The Knights of Columbus are fighting the Biden administration so a Catholic Mass can be said over the honored dead on Memorial Day at Poplar Grove National Cemetery in Petersburg, Virginia. “The policy and the decision blocking the Knights of Columbus from continuing their long-standing religious tradition is a blatant violation of the First Amendment and the Religious Freedom Restoration Act,” John Moran, Partner at McGuireWoods, said in a statement. * The National Park Service is way out of line. This is the kind of unlawful discrimination and censorship RFRA and the First Amendment were enacted to prevent,” said Roger Byron, senior counsel at First Liberty. * We filed suit against the National Park Service. We'll be in court on Thursday. Please join us in praying for a quick and favorable resolution. * The motion notes that federal policy lumps religious services with demonstrations and bans on the grounds they could be disruptive, violating the atmosphere of a cemetery.

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn't just another tech talk—it's a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.Chapters:00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing00:04:02 Inside the Toolbox: Unpacking Performance Max's Utility00:07:51 How Google's Performance Max Scales the Unscalable00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact00:13:58 Case Study Insights: Real Results from Implementing Performance Max00:17:01 Performance Max Case Study Breakdown00:21:33 Why Talking Across Platforms is Key to Marketing Success00:24:53 Charting the Maze: Today's Marketing Strategy Complexities00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos00:29:13 Ground Zero: Marketing Insights from the Field00:32:42 Data-Driven Strategies: Making Metrics Work for You00:37:46 Why Historical Data is the Marketer's Crystal Ball00:40:22 Sign-Off: Reflections and What's Next on Perpetual TrafficLINKS AND RESOURCES:PT on TelegramSearch for John MoranTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar

Welcome to part two of Ralph Burns and John Moran's discussion from the previous episode. John, who is Tier 11's newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.Chapters:00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths00:03:38 - Success Story: Refining Strategies for Optimal ROI00:07:54 - John Moran's No-Fail Principle for Digital Success00:12:06 - Winning Strategies: Prioritizing High-Profit Products00:13:16 - Meta Advertising Mastery: Boosting Profit Margins00:17:20 - Strategic Overhauls: From Insight to Impact00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign00:23:59 - Rethinking Metrics: The Vital Signs of Business Health00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing TriumphLINKS AND RESOURCES:PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you're looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.Chapters:00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran00:04:41 - Connect with Us: How to join our community for real-time discussions.00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.00:41:17 - Wrapping Up: Summary and resources for continued learning.LINKS AND RESOURCES:PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share?...

Artificial intelligence is the most important technological tool being developed today, but the use of preexisting copyrighted works to train these AI systems is deeply controversial. At the end of 2023 the New York Times sued OpenAI and Microsoft, alleging that OpenAI's use of articles from the New York Times to train their ChatGPT large language model constitutes copyright infringement. An answer is due at the end of February, and it's expected the case will revolve on the question of whether the use of the copyrighted content of the Times was a fair use. The fair use analysis will likely turn on whether the use of copyrighted content to train a AI system "transforms" the work in a way which makes the use fair. The Supreme Court has spoken on this question twice recently, holding that Google's use of parts of Oracle's Java programming language to build the Android operating system was transformative, but that the licensing of a Andy Warhol work based on a photograph by Lynn Goldsmith was not transformative of Goldsmith's work. Also important and perhaps most on-point is a decision of the Ninth Circuit Court of Appeals that Google's Image Search system is transformative of the photographs it indexes and displays as thumbnails.To help understand this case Professors Charles Duan from the American University Washington College of Law and Zvi Rosen of the Simmons School of Law at Southern Illinois University was joined by Steven Tepp of Sentinel Worldwide, who is also a Lecturer at the George Washington University School of Law and formerly of the U.S. Copyright Office. John Moran of Holland & Knight moderated the panel and provided additional perspective.

In this episode, John Moran joins Mark Bauerlein to discuss a recently rejected Australian referendum​ that proposed special representation for indigenous people in government. Music by Jack Bauerlein.

In this episode, John Moran joins Mark Bauerlein to discuss a recently rejected Australian referendum​ that proposed special representation for indigenous people in government. Music by Jack Bauerlein.

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment. Chapters:00:00:00 - Welcome to Google Ads Mastery with John Moran00:02:00 - Dive into John's Unique Google Ads Strategy00:04:14 - How to Build Unbreakable Customer Loyalty00:08:03 - Repeat Business: The Google Ads Advantage00:09:00 - Sneak Peek: Exclusive Insights from Solutions 800:12:54 - 3,162 SKUs: A Story of Exceptional Management00:16:27 - E-Commerce Mastery: Engaging Your Audience00:23:21 - Targeting Mastery: Precision Keyword Techniques00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations00:29:27 - Inside Google's Mind: Targeted Ads Secrets00:30:39 - Navigating Performance Max Challenges in Lead Gen00:33:11 - Unorthodox Google Ads Strategies Revealed00:34:50 - The Conversion Conundrum: Google Ads Insights00:41:06 - Business Impact: Revolutionary Workflow Strategies00:43:00 - Delivering Excellence: Beyond Skills and Service00:45:00 - Future-Forward: Crafting Tomorrow's Google Ads StrategiesLINKS AND RESOURCES:John Moran on LinkedInYOU vs GOOGLESouthwest Building SolutionsJohn Moran on PTTravalooTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!