Tower After Hours - Internet Marketing Podcast

At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches. Subscribe to our newsletter :: www.towermarketing.net/podcast/

In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events. Subscribe to our newsletter :: https://www.towermarketing.net/podcast/ Gain more insights from our monthly blog :: https://www.towermarketing.net/blog/category/tower-after-hours/

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we're diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk about how she networks and build relationships in Lancaster County. From being your authentic self, to engaging on LinkedIn, we'll dive into all the ways Brianna has been able to make lasting impressions on the Lancaster Community.

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we're diving into how these marketers use different tactics to leave an impact in their organizations and beyond.

A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!

Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.

The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish the conversation in our next episode where we hear about the future of the Lancaster Chamber.

We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!

While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.

For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa

Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quiz Subscribe to our Newsletter(!) :: https://www.towermarketing.net/podcast/

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/

The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.

Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and why this feeling doesn't mean you're weak — it means you're human.

Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.

We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of writing for your audience.

Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to manage workplace relationships. Elevate your marketing efforts: www.towermarketing.net/ Follow us: www.facebook.com/TowerMarketing www.instagram.com/towermarketing/ www.linkedin.com/company/tower-ma…ng-lancaster-pa/ www.youtube.com/@TowermarketingNet

The team talks branding and the positives and negatives of curated content and serene social media accounts. Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s. They also share some of their favorite clapbacks on Twitter, and Alex and Lily play a little game of "Guess the Meme". Elevate your marketing efforts: https://www.towermarketing.net/ Follow us: https://www.facebook.com/TowerMarketing https://www.instagram.com/towermarketing/ https://www.linkedin.com/company/tower-marketing-lancaster-pa/ https://www.youtube.com/@TowermarketingNet

Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.

Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.

Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.

On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to build a subscriber list and dive into the world of crafting email campaigns.

We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.

Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!

In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress. We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a little easier. Enjoy.

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements. We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business. Enjoy.

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy. We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok. Enjoy.

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a personality.

In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences. Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at. Grace's resources discussed in this episode: https://bit.ly/3gVMwCZ (John Bonini - worth the follow) https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content) https://bit.ly/3d7tfgy (Google Analytics) Nora's resources discussed in this episode: https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit) https://bit.ly/3d7dAOw (SEMRush Content Audit tool) Danny's resources discussed in this episode: https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation) https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel) Haley's resources discussed in this episode: https://bit.ly/3vQwpfp (Builtvisible: Content Discovery Tool)

In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.

In episode 50, we dig into how to build your marketing budget. Thousands of marketing budgets were completely scrapped this year due to the COVID-19 pandemic. We discuss how to build a flexible budget that provides both a safety net and room for experimentation.

In episode 49, we talk all things digital accessibility! Accessibility is something we spend a lot of time and energy on at Tower because we believe in creating a more accessible digital world for everyone to enjoy. Today we take a look at a few ways designers and developers can better satisfy ADA requirements and improve the usability of their websites.

Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.

Tower Marketing is proud to support the Lancaster American Heart Association and partner with them to bring you the 2020 Lancaster Heart Walk Podcast.

In our latest Tower After Hours episode, James, Alyssa, Dustyn, and Nora discuss our favorite (and least favorite) Super Bowl commercials.

In our latest Tower After Hours episode, Amanda, Haley, Emily, and Kaitlin discuss artificial intelligence, the most popular things people Googled this year, and the end of retail stores as we know them.

In our latest Tower After Hours episode, Kelly, Nora, and Pete discuss the changes in Instagram's like structure, this year's top social media fails, and the psychology behind email marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest Tower After Hours episode, Amanda, Kelly, Mike, James, and Kaitlin discuss which scary costumes are trending this year, the mystery of who killed Blockbuster, and the rise of addictive subscription box marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest episode, Mike, Alyssa, Haley, Kimmick, and Kelly discuss whether dark mode is good or evil, a bold choice by Doritos, how to determine your marketing budget, and what your ideal work environment says about you. It's a great conversation, so listen in!

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens' every move. Listen in!

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing. Responsive Website Design -- 1:05 - 9:30 Our wonderful developer (and previous designer), Pete, gives us the low-down on: - Why you need a responsive website design. - How Google can penalize you for having a website that isn't responsive. - Why Internet Explorer is a dinosaur. Content & Blog Optimization -- 9:31 - 21:23 SEO Specialist, Kaitlin, talks about: - How content optimization can increase your Google ranking. - The best tools to use for content optimization and keyword research. - The ideal blog length. Finding Fresh Content Ideas -- 21:24 - 28:05 Amanda, a Content Marketing Specialist, discusses: - Six great ways to find new content ideas. - Tools that are perfect for researching and discovering industry topics. - How to gain leverage against your competition. Advertising on Social Media -- 28:06 - 36:24 Paige, our Social Media Specialist, dives into the following topics: - The best social platforms to use for your individual business. - Various components to consider when creating an ad. - How to set a budget for social media advertising. Conflict Resolution -- 36:25 - 42:13 Our Account Executive, Alyssa, talks about: - Positive and negative conflicts and how to address them. - Examples of how conflicts can be resolved. - How to obtain conflict resolution skills. Need more Tower After Hours? Find past episodes on our Apple Podcasts feed!

Tower After Hours, Digital Marketing Podcast, Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association In this episode, Kelly, Amanda, Alyssa, and Ashleigh sit down with Katie Harlin and Bill Coder of the Lancaster Division of the American Heart Association's (AHA) Lancaster, PA division. Katie is the Executive Director and Bill is the Special Events Director. We discuss everything from what it's like working in the non-profit industry to how to throw fundraising events that are both fun and engaging year after year. We also review a few interesting facts about our guests and even discuss some conspiracy theories. You won't want to miss this!

Tower After Hours, Digital Marketing Podcast, Episode 36: Swiping Left On The Jolly Green Giant In this episode, Haley, Shaw, Kaitlin, and Amanda discuss how click-thru rates (CTRs) may impact how your site and ads rank in search engines. They also analyze the brand collaboration between Green Giant and FarmersOnly.com, the new foldable smartphone, and how the world of marketing may be changing with virtual-reality merchandising. There may or may not be some conspiracy theories thrown in there. You won't want to miss this episode! What We Talked About: - https://searchengineland.com/google-doc-rekindles-myth-that-click-through-rate-affects-rankings-312802 - https://www.marketingdive.com/news/jolly-green-giant-matches-with-dating-site-to-help-farmers-find-love/548199/ - https://uxdesign.cc/the-phone-with-a-foldable-display-is-here-a-ux-perspective-ebc0201c5e03?ref=webdesignernews.com - https://www.marketingdive.com/news/kellogg-sees-18-sales-bump-through-pilot-for-vr-merchandising-tool/548512/

Tower After Hours Digital Marketing Podcast, Episode 35: Our Post-Super Bowl Wrap-Up In this episode, Kelly, Amanda, Alyssa, and Meg talk about brands like Dominos, Amazon, Skittles, and Gilette approached marketing for the Big Game (before, after, and during). We also touch on how brands have found a home on Instagram. What We Talked About: - https://www.marketingdive.com/news/dominos-doles-out-loyalty-points-for-all-pizza-including-competitors/547229/ - https://medium.com/s/story/super-bowl-liii-and-the-great-deflation-e80408290303 - https://searchenginewatch.com/2019/01/31/gillette-video-search-traffic/ - https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/

Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive Marketing In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Bandersnatch has us shook, and the new personalized "Discover Weekly" playlist ads that Spotify will be using. Buckle in -- it's a wild ride! What We Talked About: - https://www.marketingdive.com/news/cadbury-challenges-fans-to-find-creme-eggs-hidden-in-other-brands-ads/545263/ - https://www.adweek.com/brand-marketing/what-marketers-can-learn-from-burger-kings-geo-conquesting-strategy-against-mcdonalds/ - https://www.marketingdive.com/news/netflixs-hit-bandersnatch-takes-interactive-marketing-to-new-level/545202/ - https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882

Tower After Hours Digital Marketing Podcast, Episode 33: And Happy Holidays! In this episode, Kelly, Meg, Mike Matus, and Ashleigh discuss the start of the holiday shopping season. We're talking about when and where customers shop, when the online shopping bubble will burst, the future of shopping in stores, and what will become of abandoned shopping malls. Listen in! You won't want to miss this. What We Talked About: - https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html - http://www.bbbs.org/bigpotential/ - https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

Tower After Hours Digital Marketing Podcast, Episode 32: Hilltop Moisture In this episode, Alyssa, Kate, Tim, and Amanda discuss the birth of the Philadelphia Flyers mascot, Gritty, the pros and cons of an open office layout (they'll surprise you!), and the intense hiring process that Amazon swears by. We also dive into the latest SodaStream ad and the start of the new "soda war." Intrigued? Listen in! You won't want to miss this. What We Talked About: - https://www.adweek.com/creativity/how-the-flyers-created-gritty-the-internets-most-beloved-mascot/ - http://freakonomics.com/podcast/open-offices/ - https://www.linkedin.com/pulse/peek-inside-amazons-expansion-playbook-send-george-anders/ - https://www.marketingdive.com/news/sodastream-mimics-iconic-coke-ad-while-stressing-plastic-pollution-problem/542179/ - SodaStream Ad: https://youtu.be/Tejd7ntLGeE - Coca-Cola Ad: https://youtu.be/1VM2eLhvsSM

Tower After Hours Digital Marketing Podcast, Episode 31: From Influencer Marketing to Reese's Cups Dive into the world of influencer marketing and design! In this episode, Julia, Paige, Amanda, and Ashleigh discuss how influencers can make or break brands. Adobe MovingStills, Capri Sun's anti-bullying campaign, and Reese's latest Halloween ads are also referenced. You won't want to miss this. What We Talked About: - https://www.towermarketing.net/blog/influencer-marketing-strategy/ - https://www.adweek.com/brand-marketing/iconic-brand-mascots-are-shaving-and-growing-mustaches-to-support-mens-health/ - https://www.adweek.com/brand-marketing/capri-sun-created-a-massive-cafeteria-table-to-help-stamp-out-bullying-at-school/ - https://www.marketingdive.com/news/reeses-notsorry-ads-drive-conversation-purchase-intent-ahead-of-hallowee/539630/ - https://petapixel.com/2018/10/17/adobe-movingstills-can-add-camera-moves-to-still-photos/?fbclid=IwAR17Mbbm8K4PAoomgPAD6Ri92WGfVUtMpTH32QiUFNHweacpy_JZvtFUIDw