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For Episode 99 we catch up with our friend and EVMC Hall of Famer, Jim Delaney, Founder/CEO of Activate Sports & Entertainment. Jim, who is a 30-year veteran sports and event marketer, talks to us about his latest adventure becoming what he calls a “digital nomad” – working on projects remotely as he visits venues and lives in different cities for a couple months at a time. We talk about how he processes his life in cycles or waves of every seven years, exploring and challenging himself each time a new chapter is presented. We learn about Jim's time working for teams such as the Seattle Sonics, Washington Bullets/Wizards, and New England Patriots before landing at TD Garden in Boston where he oversaw marketing and PR for ten years. Hear what it was like to strike out on his own, advice he has for those considering it, and ways he constantly looks for the new challenge to keep him engaged. Jim talks about his excitement around AI and the sandbox it could provide for live events and his approach when pursuing new trends. From book recommendations to industry advice to fun stories and perspective, you'll enjoy this wonderfully unique episode that may inspire you to find that next exciting challenge.Jim Delaney: LinkedIn | Email ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
This week's guest on the special edition Bruce Lee Foundation takeover of the Bruce Lee Podcast for the Month of May is Uma Srivastava. Uma was born and raised in Meridian, Mississippi and calls Nashville, TN home; Uma attended the University of Alabama at Birmingham where she started volunteering for KultureCity in 2015 and now operates as the Executive Director. Aside from KultureCity, Uma is a member of the Rotary Club of Nashville and Junior League of Nashville and serves on the board of Progress Inc. During her time in Birmingham, she was recognized in 2018 as a Trailblazer for her commitment to Birmingham and most recently was honored as a Nashville Emerging Leader in the summer of 2023. Uma has spoken about the importance of acceptance and inclusion at several conferences such as Collision, GuestX, ALSD, SXSW, SXSWedu & others. KultureCity is a nonprofit organization dedicated to creating sensory accessibility and inclusion for those with invisible disabilities and is one of the fastest growing nonprofits in the US. Being an Executive Director is no small task and I had the pleasure of meeting Uma at a Warriors game where they were installing one of their sensory rooms at the stadium, and we hit is off immediately. Kulture City's mission is to rethink accessibility to create acceptance and inclusion for all individuals. They work on various initiatives such as partnering with venues to establish sensory-inclusive spaces aimed at supporting the sensory needs of individuals with invisible disabilities. Please see below for how to connect further with Uma and with KultureCity! IG: @umasrivastava_kc LinkedIn: https://www.linkedin.com/in/umasrivastava29/ Twitter: https://twitter.com/umas0829 URLs: www.kulturecity.org Show notes and more episodes at Brucelee.com/Podcast
Amanda Verhoff is the President of the Association of Luxury Suite Directors, an organization dedicated to the premium and luxury seating industry that serves sports arenas, theaters and large-scale event spaces. Amanda studied sports management in college and upon hearing a guest speaker, who happened to be the founder of ALSD, raised her hand for an internship and she has been working in the premium seating industry ever since then. Throughout this fascinating conversation, Amanda gives us insight into the premium sports experience, understanding the buyer, and singing the same song. The premium sports experience “Premium is more than the product, it's the experience.” When people think of premium seating, they likely think of the hardware… the loge, skybox, or suite that allows an audience member to view a game or performance from a specific vantage point. Amanda assures us that it doesn't stop there and that there is a whole host of touchpoints that make up the “experience.” Food and beverage, entertainment options and transportation services are just some of the ways that premium seating directors infuse luxury into the experience. If at a sports arena, the game for many is the main attraction, but for those in premium seating, it can serve as a backdrop to an elevated event. Understanding the buyer "It's a tall task to understand the differences between different types of buyers." Words like premium and luxury are highly subjective. Buyers are judging the level of premium or luxury against their understanding or experience of those situations. From a selling standpoint, it takes skill to understand the buyer's desire for luxury and where it falls on their scale - and it's not always money-driven. Part of the tall task of understanding the buyer is the vast difference in opinions and attitudes when it comes to just what luxury looks like. For some, it could be that every detail of the experience is planned and executed by someone else. For others, luxury could mean a decadent dessert presented in an elegant way by the culinary team. It's the wide-ranging attitudes that keep luxury suite operators on their toes. Singing the same song "Ticketing, parking, and food & beverage might be different entities, but they need to be singing off the same song sheet." A premium experience doesn't just happen because people are in a loge or skybox, it's as much about the arrival and departure, navigating the venue, getting through ticketing or security, or the food and beverage offerings. This takes a lot of people working in a coordinated effort to pull it all off. Amanda reminds us that in most cases, the people working in these various positions are actually working for different companies who have different values or processes. The key, she says, is to find the cooperative elements of service that everyone can adhere to in order to create a seamless experience. To learn more about ALSD, visit their website. To connect with Amanda, you can find her on LinkedIn or email her at amanda@alsd.com. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team: Scheduling and correspondence by Kristen Karaliunas To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)
This episode of Against the Sales Odds podcast features Jeff Morander, the CEO of ALSD. Jeff has vast experience and knowledge in the professional sports sales industry. From his time at Boston University to his current position as the CEO, Jeff gives valuable insight into how he has maneuvered his way through the professional sports world and how ALSD breaks down the silo of the fan experience. He shares best practices and strategies on how stadiums and organizations can enhance that experience for the luxury side of sports. This knowledge expands across all the major sports leagues and entertainment brands worldwide.Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Amanda Verhoff is the President of ALSD, the Association of Luxury Suite Directors. ALSD helps to share information, ideas, and values to those who are providing the epitome of guest experience and hospitality at stadiums and arenas throughout North America, and with a growing global reach. In this interview, Amanda shares the guest journey of the premium guest or client, and talks about the importance of removing friction from the most granular elements of the experience. This includes booking suites at venues, how the tickets are delivered, ingress and egress, and everything in between. Amanda stresses the vital impact of incredible customer service, the highest quality food & beverage, and full attention to detail at every stage of the experience.
Mark Shearer has been with the "silver and black" for 22 years, and is in charge of sponsorship revenue, tickets, suites, merchandise, revenue planning and analytics for the team as they start their new legacy at brand-new Allegiant Stadium in Las Vegas. In this insightful session recorded LIVE from the floor of the ALSD trade show, Mark shares his insights on how they were able to sell out the Raiders' PSL inventory and season tickets 8 months earlier than projected, the Raiders' relationships with ticket brokers as they made the move to Vegas, the roundtable conversations he had with the major casino executives prior to coming to town, the meaning of “the velvet rope behind the velvet rope”, and an audio tour of what people are most excited about when they first walk into Allegiant Stadium. Learn more about your ad choices. Visit megaphone.fm/adchoices
What's being discussed in premium and luxury seating in sports & entertainment? Amanda Verhoff and Jared Frank are in the middle of it all, as two of the key executives of the Association of Luxury Suite Directors (ALSD). In this candid discussion, Amanda and Jared reveal the new technologies being discussed, how the landscape has changed, some of the hot new business categories for premium that have emerged from the pandemic, and what attendees can expect to learn in-depth at the ALSD's 31st annual Conference and Trade Show, which is being presented LIVE in Las Vegas on Aug. 15-17. Learn more about the conference at www.alsd.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
My guest today is an old friend, an OG The Business of Fun guest, Martin Gammeltoft. I wanted to talk with Martin about the new tool from Activity Stream, Activate!. This is a cool tool that will help you use Activity Streams platform to craft better, more compelling email campaigns. We cover the challenge of recovery. We talk about lessons learned. Martin gives me credit for a new idea called "Barriers to Use" which I gladly accept. Check out www.activitystream.com to find out more. Look into www.bookingprotect.com and find out how to offer your guests refund protection. Simon tells me that people are taking up refund protection at a rate that is almost double what it was before the pandemic. Get the Net Promoter Score worksheet I've created with the folks at Eventellect. NPS is a really good, simple measure of where your business is. Eventellect has a 77 which is unbelievable. Send me an email at dave@davewakeman.com and I'll hook you up with a copy. Come see me at Ticket Summit in August. I'm hosting a pricing panel with some great guests from around the industry. We have some new data and new examples. And, the cool thing is that the ALSD will be going on at the same time and they are sharing a trade show floor. So go to www.ticketsummit.com and get your tickets.
On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that plays for the bottom-line. Kerry joined the Indians in 2000 and has spent his career getting his hands involved in almost all facets of the business. He has led teams in tickets, suite sales & services, and premium hospitality while making contributions to sponsorship sales, marketing, facility improvements, hiring and training, and culture-building. Kerry led the formation of Victory Field’s special events business in 2012 and turned it into a year-round operation in 2020 after redesigning the suite level and premium seating program through multi-phase renovations. A Ball State graduate and board member for the ALSD and Sports Circle Indy, Kerry also chairs the Indians Fun Committee and coaches youth basketball and softball in the community. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com
Episode Twenty Five: Everyone in the sports industry know about the Association of Luxury Suite Directors' once per-year conference where premium teams across all North American sports gather to present trends in the Premium operation of the sports business. We sit down for coffee or beer with the President of ALSD, Amanda Verhoff. "Premium" refers to the high-end, luxury seating in sports often including private seats, front-row seating and "club seats". Amanda shares over exactly how the teams uses her conference to not only grow THEIR business, but all of our ours. Amanda tells us about her sports life of working for a sports conference her entire professional career. Going from interning with the conference in college, to now serving as president. ALSD corporate offices are based in Cincinnati, Ohio and the conference partakes in different cities each summer. You can learn more and apply for registration at ALSD.com
Lets talk about how Kelvin had to make a decision. Would it be God or the NCAA Tournament? Background music by FesilyanStudios.
I am excited to air this week’s Why Can’t You? podcast with Amanda Verhoff and Jared Frank. Amanda is the President of the Association of Luxury Suite Directors (ALSD) and Jared is the EVP. In this podcast we discuss the origin of Luxury Suites and how that has changed the sporting landscape over the last […] The post Amanda Verhoff and Jared Frank from ALSD on the Why Can’t You? podcast this week! appeared first on Why Can't You?.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
It's the 5th Anniversary of the original recording the Tao of Sports Podcast, with Ep. 1 guest Matt Harper, who returns for the third time to the show. Harper discusses his transition from college ticket sales to minor league baseball, as well as the founding of the college ticket association (NAATSO) and the first Sports Sales Boot Camp. Harper provides his thoughts on why he had originally agreed to be on the podcast in the first place, and some of the opportunities for connections that it gave him since that time. Twitter: @mattharper_tix
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Jared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond the stadium home dates. Kozinn shares his own learning experiences with the Milwaukee Brewers during the Hank The Dog frenzy and sports marketing through pets in general. Jared's interview is part 2 of 2 with the Kozinn Family (Max's interview was Ep. 807)
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
John Collins' experience with the major professional sports goes back to his days working at NFL Films, extends to working as President of the Cleveland Browns and as COO of the NHL. Collins now oversees NFL On Location, which is a joint venture with the NFL and a private equity firm, trying to create a better resale experience for those consumers trying to access the Super Bowl. Collins discusses On Location, its principles as well as his time working for NFL Films at the 27th Annual Association of Luxury Suite Director's Conference in Miami. Twitter: @NFLOnLocation
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Eric LaPointe hugs the small difference between the primary and secondary, working in both arenas. First with the Miami Heat, Miami Dolphins, Florida Panthers in the primary side, and then transitioning over to ScoreBig and Ticket Galaxy, where he cultivates business partnerships on the secondary. A lot of it comes down to a small delineation in LaPointe's mind, as he explains that many of the apprehension against secondary use has less to do with fraud, and more from a misunderstanding of distribution channels. LaPointe discusses various options available on how a true partnership between a primary and secondary partner can work. Twitter: @EricWLaPointe Note: This episode is "brought to you" by DreamSeat, who let us sit in their chairs during the podcast interview at ALSD in Pittsburgh. Please e-mail Adam at DreamSeat to thank him for doing so at.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Brett Zalaski returns to the podcast, after last being on 2 1/2 years ago, when he talked about sales growth and training on Ep. 368. Zalaski now speaks about his adventurous 2015 training campaign, as well as an extensive talking about the 2015 Sports Sales Boot Camp that he hosted in San Francisco in front of 300+ young sports professionals working in the field today. Zalaski discusses how getting "clams" to be talked about has been a great thing, how he continues to change up his sales training, and why PowerPoint presentations lack a lot of sincerity as an education tool. Zalaski gets into the world of social selling, applying it to ticket sales, and what future ticket sales reps will look like, from blogging to social to other types of content, in order to move more product for the franchise. Twitter: @bzalaski
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Premium seating has been around since the Romans, but Bill Dorsey has seen the growth of the VIP areas in sports facilities since he started the Association of Luxury Suite Directors with 13 members. Dorsey explains some of the origins in modern sports, and why the luxury space has become a mainstay in state of the art facilities, only rivaling broadcasting rights as a top franchise revenue generator. Dorsey discusses the advent of conferences, and why they are so valuable to build up a key network when seeking jobs in sports, as well as how they can continue to be an asset long-term in career development. The ALSD Conference is celebrating its' 25th Anniversary July 6-9, 2015 in San Francisco, and features some of the largest sports executive parties of the year, along with some great programming. Twitter: @TheALSD
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Jared Frank has edited SEAT Magazine for the Association of Luxury Suite Directors for the past nine years, witnessing changes in the premium market. The ALSD Conference will be its 25th year when it kicks off in San Francisco July 6-9, 2015 and Frank says that some of the best is yet to come. Frank talks about some of the things which have made up the premium space, as well as how the entire industry has developed a feel for luxury seating options. Frank also is very touchy when it comes to the print media, defending its viability vigorously as he puts out a publication with over 100 pages of content quarterly. Frank also shares a few stories about what makes the ALSD a unique family atmosphere, including what happens when a co-worker calls in sick for the first time. Twitter: @JChrstophrFrank