The Uncommon podcast helps you build your knowledge, skills & mindset through interviews with unique individuals. We meet leaders from areas of society including Business, Political Culture, Health & Sport. Previous guests include Dr Karl (Triple J), Josh Szeps (#WeThePeopleLIVE), Justin Dry (Vinomo…
Chelsea Morley is the founder and creative director of Tiny Disco. A Melbourne based new-age advertising agency with a focus on creative ideas, and beautiful content. Get all links mentioned here: bit.ly/269-ChelseaSKIP THROUGHT THE EPSISODE:00:00 - Welcome to Uncommon02:00 – Funny Accents03:10 – Earliest memory04:30 – Crazy bee story!06:20 – Earliest conception of death12:05 – Childhood aspirations14:00 – TV channels 19:08 – TV career (Best and worst)13:55 - Treated differently after pregnancy19:30 – Parenting wisdom / advice35:20 – Tiny Disco blowing up!37:00 – Tiny Disco beginnings 42:45 – Kids like a mirror?47:40 – Finding inspiration sources 50:50 – Jordan defends his bonsai plants!52:55 – Rapid fire questions58:00 – Closing remarks
Founder of Tiny Disco, Chelsea Morley, explains how she was treated differently in the work environment after being pregnant. Get all links mentioned here: bit.ly/269-Chelsea
Bruce Peterson is the Founder & Executive Chairman at Grande Experiences and THE LUME. Responsible for immersive multi-sensory experiences such as ‘Van Gogh alive', ‘Monet & Friends Alive' and many more.Get all links mentioned here: bit.ly/268-Bruce SKIP THROUGHT THE EPSISODE:00:00 – Welcome to Uncommon00:46 – Last time in Rome?03:50 – Earliest memory06:10 – Valuable lessons from parents08:50 – Generational difference 12:00 – Australia relying on other countries 17:40 – 1986 to 2005 26:00 - Leonardo da Vinci30:10 – Creating da Vinci exhibitions 33:50 – Creating LUME38:30 - Melbourne's lack of cultural facilities 41:10 - Choosing a location45:15 - Ticket prices46:40 - LUME Producing team48:00 - Integrating art with brands52:45 - Rapid fire questions
In this clip, Bruce Peterson explains how he came up with the idea for LUME and how context is key for true appreciation of art. Get all links mentioned here: bit.ly/268-Bruce
Beau Arfi is the CEO of Maple Property Group, owner of 20 properties by the age of 27. Beau is focused on helping Australians achieve their dream lifestyle through tailored investment strategies, detailed education and statistic-based property selections.Get all links mentioned here: bit.ly/267-BeauSKIP THROUGH THE EPISODE:00:00 – Welcome to Uncommon01:50 – Earliest childhood memory04:30 – Parents careers / Childhood aspirations06:10 – Getting into property 13:40 – Beau's Investments 15:40 – Bad investments 19:35 – “Value for money”22:00 – Apartment Investing?30:00 – What does Maple Group do differently? 33:50 - Useable equity 39:30 - Property market changes 44:50 - Advice for Jordan 48:00 - Beau's investing future53:40 - Beau's best advice 56:20 - Rapid fire questions
Get all the links motioned here: bit.ly/267-Beau
Get all the links mentioned here: bit.ly/266-SimonSHOW NOTES:00:00 – Welcome to Uncommon00:55 – Munich 03:10 – Earliest memory04:20 – What data to trust?09:10 – Trusted data sources 10:50 – Population Data14:00 – Childhood career aspirations 16:00 – University exchange 19:00 – Germany and Australia21:00 – Working at big four firms24:00 - Important parts of Demographics business 26:00 - Reading randomly 28:15 - Pirates 32:20 - Skilled worker shortage 35:55 - Industries coping with worker shortage42:00 Generational changes in working54:20 - Australia's poorly invested wealth 1:00:00 - How would Simon fix Australia 1:02:40 - Let's make a massive solar farm 1:09:25 - Rapid fire questions1:13:00 - Closing remarks
Get all the links mentioned here: bit.ly/266-Simon
Amanda Niu and Ken Lau are co-founders of Eva, a homewares and furniture company with a focus on creating products that are made for living and fit into everyday life. SHOW NOTES:00:00 – Welcome to Uncommon00:30 - Moving to Australia 04:15 - Earliest memory 06:30 - Childhood career aspirations 08:55 - How Amanda and Ken met11:40 - Neuropsychology skills12:50 - Engineering skills15:00 - Running eBay store17:25 - Turning point in business 20:00 - Scaling the business 26:00 - Product range / Future projections30:22 - Surveying customers 32:10 - Conception to Manufacturing37:10 - Same or different manufacturer?39:50 - Changes in the past 12 months42:15 - Furniture manufacturing in China 44:08 - Supplies for products 45:30 - 365 Day Trial 48:40 - Short wait times for furniture 51:40 - People and culture in business 54:30 - What in the next two years55:40 - Engagement and wedding planning 1:01:20 - Rapid fire questions1:03:20 - Closing remarksLINKS:Eva - Website Eva - Instagram Eva - FacebookEva - PinterestAmanda's LinkedinKen's Linkedin
Get all links mentioned here: https://bit.ly/265-amanda-ken-eva
Dr Amantha Imber is an organisational psychologist and founder of Inventium, a behavioural science consultancy. Amantha also co-created the Australian Financial Review's Most Innovative Companies list and the AFR BOSS Best Places to Work list.Amantha's new book ‘Time Wise: Powerful Habits, More Time, Greater Joy' Is available for pre-order now!SHOW NOTES:00:00 – Welcome to Uncommon00:35 – Living in Elsternwick02:20 – Earliest childhood memory04:30 – Childhood acting aspiration10:10 – Parents careers 11:00 – Why Psychology?14:00 – Organisational Psychology 16:25 – Starting Inventium 23:10 – Explaining expertise to clients 26:05 – Important factors as a founder29:30 – How I work podcast success31:05 – Workplace environment improvements 33:40 – 4 day work week36:00 – Micro-managing companies 40:15 – Workplace ‘innovation' studies 44:00 – Surveys vs Peer reviewed research47:00 – Rapid fire questions50:10 – Closing remarksLINKS:Inventium Website Amantha's Website Amantha's Instagram Amantha's TwitterAmantha's LinkedinHow I work podcastTime Wise: Powerful Habits, More Time, Greater Joy
Get all links mentioned here: bit.ly/264-DrImber
Genevieve Day is the founder of influencer talent agency ‘Day Management', as well as ‘Next of Kin', a specialist agency focused on the family sector of talent. She currently leads the overarching strategy for both companies, focusing on the future for her talent.SHOW NOTES:00:00 – Welcome to Uncommon.00:35 - Past two years.02:40 - Changes after growing.08:50 - Pitching ideas / Brand deals.13:05 - Finding bigger deals. 14:00 - Saying no.17:50 - Next of Kin.22:00 - Running a Talent agency. 25:30 - Choosing niche agencies. 28:30 - Trends in the industry.33:00 - Handing over responsibility to staff.37:20 - Looking at competitors 39:15 - Australian TV (likes/dislikes) 44:30 - Adapting to individual talent. 45:45 - Dealing with brands 46:45 - Best/Worst of talent management 48:00 - Rapid fire questions 53:20 - Closing remarks (and slippers)LINKS:Genevieve's InstagramDay Management websiteDay Management InstagramNext of Kin websiteNext of Kin Instagram
Get all the links mentioned in the clip here: bit.ly/263-Gen
Dylan Buckley is a former AFL Football player for Calton and the Greater Western Sydney Giants. He is the founder of the video/podcast company Producey, and host of the ‘Dyl and friends' and List Cloggers podcasts.SHOW NOTES:00:00 – Welcome to Uncommon.00:35 - The name Producey.05:30 - Getting into AFL.09:00 - AFL performance and self worth.10:20 - Becoming consumed by Footy.14:20 - Injuries.18:50 - Transitioning from Footy to other things. 25:40 - Life after playing AFL.36:00 - Melbourne / Sydney mental health.39:20 - Producey ‘agency'.42:00 - What does the future look like?43:20 - Golf (opportunities).47:30 - Sports media clichés >:(52:00 - The control of having a podcast. 57:25 - Morning / Evening routines.58:30 - What Dylan's watching at the moment.1:00:25 - Food / Drink of choice.1:05:00 - Closing remarks LINKS:Dylan's InstagramDylan's TikTokProducey WebsiteProducey InstagramProducey Linkedin Dyl and friends Instagram Dyl and friends Spotify Producey YouTube (Dyl and friends)List Cloggers (Podcast w/ Dylan and Daniel Gorringe)
Get all the links mentioned in the clip here: bit.ly/252-Dylan
Welcoming Jase to his second appearance on Uncommon!Jason ‘Jase' Hawkins is a co-host of the Jase & Lauren show on KIIS 101.1. Known for his comedic wit and vibrant personality, Jase always has something insightful to say.Jase & Lauren can be heard each weekday morning from 6am with best bits replayed across the KIIS Network from 8pm.SHOW NOTES 00:00 – Welcome to Uncommon01:11 - Buying an office instead of a house05:20 - Buying a house via Zoom08:00 - Moving to QLD in the future?10:30 - Podcasts vs Radio12:05 - Jase & PJ and COVID17:15 - Two year burnout18:00 - Breakfast and Drive radio22:50 - Parenting and technology30:00 - TV demographics33:00 - ‘The Break', Jase & Lauren37:50 - Starting a new show with Lauren41:25 - Teaching Lauren43:10 - Grief and relief on the same day45:30 - Lauren's generosity 47:20 - Jase's Dad is a LEGEND
This clip is from our episode with Jase Hawkins, radio co-host from Jase & Lauren on KIIS 101.1. Stay tuned for the ep...coming soon ;)
Adam Ferrier is one of Australia's leading consumer psychologists as well as the Founder of ‘Thinkerbell', a top agency that represents the coming together of scientific enquiry and hardcore creativity.Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam's expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.SHOW NOTES00:00 – Welcome to Uncommon00:40 – Exiting a Cult01:50 - Psychology of Cults05:10 - Becoming a Consumer Psychologist10:00 - All Marketers are Liars 13:50 - Childhood dream job?17:30 - Insights from corrective services19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications)25:15 - Thinkerbell approach30:00 - Best approach for small agencies 34:15 - What's for lunch?34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 41:07 - Questions you always and never get asked 43:00 - Sigma Grindset 46:20 - There is no ‘WAY' to success 47:20 - Rapid Fire Questions53:10 - Closing Remarks (Social medias etc)LINKSAdam Ferrier - Twitter Adam Ferrier - LinkedinAdam Ferrier - Instagram ThinkerbellBlack T-Shirts - Adam's Podcast Stop Listening to the Customer: Try Hearing Your Brand InsteadThe Advertising Effect: How to Change Behaviour Going Clear: Scientology & the Prison of BeliefThe Culting of Brands: Turn Your Customers into True BelieversAll Marketers are Liars - BookSeverance - TV ShowThe Hidden Power of Advertising - Robert Heath Lemon. How the advertising brain turned sour - Orlando WoodDeath Note - Anime
This clip is from our episode with Adam Ferrier of Thinkerbell. Stay tuned for the full episode.
This is the 2nd time we've had Athan from July on. If you're new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July - a luggage and travel accessory company built for a new generation. We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between. SHOW NOTES 00:00 - Welcome to Uncommon00:30 - 95% drop in revenue 03:35 - Expanding into the US market08:00 - Production 10:10 - Setting up in the US13:40 - Evidence based marketing 19:00 - Tech Marketing (Blockchain)21:40 - Travel after COVID28:50 - Finding good employees 33:58 - Lifetime value for customers 40:27 - Supply chain (containers)43:50 - Australian production costs 49:10 - Amazon workers (scalability)52:16 - Rapid fire questions 55:45 - Closing remarks LINKSAthan's LinkedInAthan's InstagramJuly
This clip is from our episode with Athan Didaskalou of July luggage.
Alex Tyson is a health educator and business leader located on the Sunshine Coast. Alex is the CEO of Found—Space - a company that creates Infrared Saunas in addition to empowering experiences for health, energy and life. Alex is committed to creating at-home experiences that can address the fundamentals of health and wellbeing. SHOW NOTES00:00 - Welcome to Uncommon00:40 - Queensland vs Melbourne 02:30 - Early Memories 07:52 - Leaving University 09:00 - Life-changing Saunas 11:27 - Why Saunas?17:19 - Alzheimer's19:45 - Changing lifestyle 23:20 - What is an Infrared Sauna?28:29 - At home vs Gym Sauna33:40 - Developing business36:00 - New ideas and supporting health 37:50 - Target market 42:00 - Finding Space podcast 45:00 - Health anxiety 47:20 - Cooked food vs Fresh food52:55 - Putting health first 57:31 - The Blue Zones59:00 - What's in the fridge?1:00:30 - Bouldering 1:02:20 - Closing remarks LINKSFound—Space Website Alex's InstagramAlex's WebsiteThe Blue Zones - Dan BuettnerThe Blue Zones Kitchen
This clip is taken from our episode with Alex Tyson from Found—Space, a company that creates Infrared Saunas in addition to empowering experiences for health, energy and life.
Will Gibb is an Australian Comedian and content creator originating from Sydney NSW, his satirical comedy style depicting the everyday lives of Australians has garnered him a strong following on TikTok of over 1 million.Will has been working with Neuralle on his newly released Spotify Podcast ‘Ok, But What If? With fellow friend and actor Tim Franklin - head to the links to listen and follow.SKIP THROUGH:00:00 – Welcome to Uncommon01:10 – Cinema or Football?06:20 – Lessons from parents10:20 - Cocker Spaniels14:30 - Not being overtly gay18:20 – Gay Representation 19:55 – Parents finding out23:00 – Comedian Inspiration27:30 - Comedy of Disaster 30:40 – Rewarding content 31:50 – Crowds at Will's Shows35:45 – Career Evolution 40:40 – Super Tasting 42:30 – Pretending to care about issues44:10 – Rapid Fire Questions 47:35 – The Nightingale (Movie) 50:30 – Closing Remarks LINKSWill GibbOk, But What If? – Spotify Podcast Will's TikTokWill's InstagramTim Abbott (Worthless Twink)Aunty DonnaSteen RascopoulosThe Nightingale (Movie)
This clip is taken from our episode with comedian & creator Will Gibb, where he tells us all about his early start in comedy. Tune in soon for the full ep!
Rory Lowe is an internationally touring stand-up comedian, animator and presenter based out of Sydney Australia. Rory's skills have seen him perform alongside Netflix comedians such as Bert Kreischer and Andrew Schulz, as well as opening for Grammy award winner Tame Impala.Rory is an outgoing, fun, and bubbly individual who has the ability to push the envelope of comedy to new heights through his storytelling comedy style. SKIP THROUGH:00:00 - Welcome to Uncommon00:59 - Dreadlocks 03:27 - American Holiday 06:10 - Coming to Australia 08:40 - Hometown11:10 - English Culture 12:56 - Chicken Tikka Masala (Song)15:00 - Culture Shock19:30 - Shapes 21:20 - Funny Family 28:30 - Architecture to Comedy 32:00 - Magic of Comedy35:50 - Comedians 46:35 - Bill and Ted's Excellent Adventure 49:00 - Brendan Fraser51:20 - Comedic Inspirations56:00 - Crowds at Comedy Shows59:30 - Community in Comedy 1:01:00 - Adelaide hills Comedy Gig1:07:00 - Enjoying Life and Legacy 1:11:50 - Closing Remarks FOR FULL SHOW NOTES HEAD TO: https://bit.ly/256-rory
This clip is taken from our episode with comedian Rory Lowe, talking about the different types of comedy shows he's experienced.
Leo Alhalabi is the Founder and CEO of LGT Digital, an E-Commerce Digital Marketing Agency.Leo began his journey as an entrepreneur after leaving his engineering degree to start a business, since then he has built his company ‘LGT Digital' into a successful seven-figure digital marketing agency with a prosperous future. Leo is passionate about the future of the digital ecosystem; he wants to be personally involved in the future of the ‘Metaverse' and the promising world of NFT's.Get all the links mentioned in the episode: bit.ly/255-LeoAlhalabiSKIP THROUGH THE EPISODE:00:00 - Welcome to Uncommon00:30 – Icebreakers02:03 – Dragon Ball Z & childhood shows05:04 – Childhood memories & karate09:00 - Martial arts and fights19:30 - Cultural shock and parental discipline 27:50 – Quitting a degree to start a business30:40 – Freedoms and benefits of owning a business.34:55 – How his personal ‘Why' has evolved42:30 – Tony Robbins44:10 – NFT land56:00 – Bored Ape social status58:08 – Client interest as the business grows1:06:57 – Morning & evening routine1:07:34 – Best shows or movies1:08:42 – Best purchase
Get all the links mentioned in the episode here: bit.ly/255-LeoAlhalabi
Kieren Barber Wilson and Walt Mather co-owners of video production company Dynamic Visuals and production hire company Sharegear.Kieren and Walt are good friends of the show and previous guest, so we thought we'd catch up with and see how they've been getting on since the pandemic was so harsh on the production and creative industries.Get all the links mentioned here:
Get all the links mentioned here: bit.ly/254-KierenWalt2
Diamonds form under pressor is a fact that rings true for Swag On The Beat: a comedy trio from Melbourne's north who formed during the midst of the pandemic.Swag On The Beat are known from their absurdist but relatable style of comedy – from the clueless American down under, to the shady dealings of buying black market Rapid Antigen Tests.Get all the links mentioned in the episode: bit.ly/253-SwagOnTheBeatSKIP THROUGH THE EPISODE:00:00 - Welcome to Uncommon00:30 - Guest introduction00:44 - Do any fans know your last name?02:03 - Earliest Memories06:30 - Lessons from their parents09:15 - Swag on the beat…Where does it come from?14:07 - What % of the audience is not Australian?15:58 - When did you realise you were funny?18:32 - What is your writing process?23:57 - Weird looks when filming24:50 - Have you ever been recognised in public?26:15 - Comedic principles29:00 - Ricky Gervais is great31:21 - Have you considered standup?32:11 - Sydney vs Melbourne comedy34:21 - Comedy specials 39:18 - Comedy styles42:00 - Show recommendations43:30 - Other projects50:34 - Highlights and Lowlights53:05 - New age content and Talent1:00:28 - What annoys you on social media?01:05:28 - What annoys you on social media?1:05:50 - If they could have a billboard
Get all the links mentioned here: bit.ly/253-SwagOnTheBeat
Dan Monheit of Hardhat and Nic Hodges of Blonde3 are collectively 6 time return guests and close friends of the show. We catch up with Dan and Nic to see how they've been getting on, their predictions for consumer and societal trends, and yes, NFTs too (despite what Nic wants).Get all the links mentioned in the episode: bit.ly/252-Dan-n-NicSKIP THROUGH THE EPISODE:00:29 - Guest introduction00:58 - A couple of millennials chatting Wordle (ofc)04:45 - Why Nick was born in New Jersey06:14 - How's the pandemic been for Dan?11:44 - What's Nic got going on & economic future31:18 - Culture: what will stay from the pandemic36:38 - The WA situation & class systems41:14 - Lockdowns: will we have them again?44:41 - Gain of Function: is society against it?49:24 - School sports & Ironmans53:27 - Covid: the impact on media & brands01:05:33 - Advertising: is talent accepted now?01:08:49 - Hiring: the lack of talent available01:16:19 - NFT chat, because of course01:29:12 - Show recommendations
Get all the link mentioned here: bit.ly/252-Dan-n-Nic
Danniele Weber, Melbourne based artist, owner of Pinot and Picasso Malvern, and NFT enthusiast & creative.We've had Danielle on the show yeaaaaars ago and thought it best to catch back up with her about everything she's been up to - especially since the last 2 years have been nothing short of turbulent for the arts industry in particular.Get all the links mentioned in the episode: bit.ly/251-DanielleWeberSKIP THROUGH THE EPISODE:00:00 - Welcome to Uncommon00:24 - Guest introduction00:36 - Catching up, moving up & family06:22 - Updates & looking at time differently11:59 - Dani's down time & Jordan's tips for reading15:12 - Pino & Picasso: paints & pints19:09 - What's art therapy?20:48 - A week in an artist's life24:25 - Dani's business today: focus & NFTs33:26 - NFTs: dumb purchases43:19 - Working for exposure: “I'm doing you a favour”53:31 - Danni's least favourite question58:37 - Food & drink of choice01:00:22 - Media recommendations
Get all the links mentioned here: bit.ly/251-DanielleWeber
Frenchy, a comedian bursting out the ‘Gong, is more than just a funny man, he's a deep and varied individual. A connoisseur of fine speed dealer sunglasses and mullets as well as arbiter of taste, only consuming the best the entertainment industry has to offer in Cobra Kai.This is a hilarious episode, so get ready to enjoy some proper big belly laughs!Get all the links mentioned in the episode: bit.ly/250-FrenchySKIP THROUGH THE EPISODE:00:00 - Welcome to Uncommon00:34 - Guest introduction01:40 - What is a sunga attack & Frenchy's Portuguese ability04:25 - Earliest childhood memory & wooden spoons10:54 - Frenchy's education & his brother's suspension14:03 - Frenchy's knack for humour; content19:38 - Frenchy's worst interview & ideal question23:18 - Sports: how American sports are marketed better26:01 - Lockout laws, pokes, gambling & Confucian principles 36:35 - The realisation of being funny42:19 - A day in the life of a comedian45:19 - Meeting Tom53:02 - Jordan exposed! Fake cricket fan54:04 - Frenchy's favourite comedians56:14 - Morning and evening routine01:00:44 - Show recommendations01:01:43 - If Frenchy could have a billboard
Get all the links mentioned here: bit.ly/250-Frenchy
Troy Osinoff is Co-Founder of JUICE, Peachy, and Stealth and is a General Partner at Magic Fund.Troy has always been drawn to the digital world, starting his own website building business when he was just nine years old, so it's no surprise that he would go on to work heavily in digital companies including Buzzfeed before kicking things off with JUICE.His interest in the digital world also spans into the DeFi and crypto space, something which he is extremely passionate about, being very active in the community.Get all the links mentioned in the episode: bit.ly/249-TroyOsinoffSKIP THROUGH THE EPISODE:00:24 - Guest introduction00:34 - What's in Troy's Web 3.0 bag?01:52 - Troy's DeFi bets05:25 - Earliest memory07:51 - Troy's first business card09:12 - Parents' jobs & entrepreneurial inspirations12:53 - Troy's knack for tech based business15:22 - Learning from failure: market fit & knowledge16:04 - JUICE: timing, growth & employment philosophy20:27 - Where do brands always make mistakes?24:00 - Realisations: the importance of specialisation26:30 - JUICE & Web 3.0?31:09 - Getting into crypto35:56 - Surviving crypto winter37:36 - US Crypto: pegging stable coins & innovation39:43 - Crypto abroad, newsletters & Twitter44:49 - Troy's investment philosophy47:41 - Show recommendations48:10 - Best purchase under $200
Get all the links mentioned here: bit.ly/249-TroyOsinoff
Chantelle Otten is a Psycho-Sexologist based out of Melbourne, Author of The Sex Ed You Never Had, and founder of AISSM: Australian Institute of Sexology and Sexual Medicene.Chantelle's career is bursting at the seams with achievements. Having written two journal articles, being an ambassador for multiple sexual health organisations, a consultant for Bumble Australia, being one of the first Australians to be recognised by the European Federation of Sexology, and a certified Psycho-Sexologist by the European Society of Sexual Medicine, It's safe to say that Chantelle is a true expert in her field!Get all the links mentioned in the episode: bit.ly/248-ChantelleOttenSKIP THROUGH THE EPISODE:00:00 - Welcome to Uncommon00:30 - Guest introduction00:35 - What's the deal with dachshunds?04:00 - Earliest memory06:57 - Childhood aspirations08:52 - Principles from childhood11:25 - Working with family11:51 - Choosing sexology15:04 - Sexology Vs. General Psychology17:48 - Practitioning: first 2 years & the realities21:58 - From practitioner to practice owner28:24 - Love languages: accuracy & validity33:42 - Communication in sex: the importance37:03 - Sex & relationships: variety is key40:58 - Goals for 202244:05 - Content, Sunroom & sextech47:07 - What questions do people miss in interviews48:33 - Show recommendations
Get all the links mentioned here: bit.ly/248-ChantelleOtten
Regular guests and friends of the show, Mark Nicholson and Seb Peart of Stepmates, are back again for round 3!This time around, Jordan catches up with the boys over a few too many drinks. Mark and Seb go into detail about the reception of their animated television series Regular Old Bogan and they explain how they were approached by One Nation to create the now infamous Pauline Hanson cartoon that has been circling social media and making twitter mad.Get all the links mentioned in the episode here: bit.ly/247-Stepmates3SKIP THROUGH THE EPISODE:00:28 - Guest introduction00:35 - The good ol' days02:48 - Weddings: dropping cash & MCing07:53 - Jordan Wedding Tips™09:54 - The theft of Seb's phone & Mark having a spew13:13 - The state of hospitality in late 202118:28 - Uber Eats & Lettuce chat 21:00 - Uncommon: old opener, ideas & Leo Puglisi22:06 - Modern media empires in the making30:19 - Who even watches the news anymore?32:48 - Suckers for a good story34:00 - The infamous Pauline Hanson cartoon44:47 - Theories: the French submarine debacle45:43 - The Gislaine Maxwell case48:07 - NFT, DeFi & crypto chat59:19 - Business: surviving tough times01:04:21 - Show recommendations
Get all the links mentioned in the clip here: bit.ly/247-Stepmates3
Jeff van de Zandt is a creative through and through: graphic designer by trade, Co-Owner and Director of Workshop Creative: a company dedicated to advertising theatre and live shows; and viral TikTok content creator.Jeff, having worked in large agencies, was over and overwhelmed by the fast paced, grind-centric environment he had spent much of his twenties in. He would leave and found his own agency in Workshop Creative with Ash, his best mate, tagging along shortly after. Under their Co-Ownership, Workshop Creative has been responsible for promoting various live shows including School of Rock: The Musical, Moulin Rouge, and even Disney's Hamilton.Jeff fell into the world of social media influencer-ship during one of Melbourne's lockdowns (who's counting, amirite?). Jeff originally was posting lip-syncing videos on the now defunct app DubSmash, until a friend of his told him to jump on the TikTok bandwagon. It only took Jeff three videos before his first viral hit featuring him lip-syncing to a remix of the infamous clash between a journalist named Andrew (or Adam according to Jordan) and PM Scott Morrison. Since then Jeff has seen his success on the platform grow leading him to work with the likes of Milo, DoorDash, and more.Get all the links mentioned in the episode here: bit.ly/246-JeffvandeZandtSKIP THROUGH THE EPISODE:00:24 - Guest introduction & The Milo Incident02:04 - Jeff's parents04:45 - Earliest memory & The Philippines10:53 - Lessons from childhood12:38 - Parental influences14:50 - Why theatre marketing?18:11 - Golden principles at Workshop Creative23:50 - TikTok: why Jeff is on it & what marketers miss30:34 - Why Jeff is a managed influencer32:44 - In-app shopping35:49 - Workshop Creative: how Ash got on board & the goal40:30 - What stays the same in theatre marketing42:23 - Drawbacks of specialisation44:40 - The future of Workshop Creative46:49 - Inspiration from other countries49:57 - Questions: the ideal & not so ideal (SHORT CLIP)52:35 - Book recommendation54:41 - Documentary recommendation56:01 - Guiding quote
Get all the links mentioned in the clip here: bit.ly/246-JeffvandeZandt
Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry.Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn't always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers.Today, Hypetap has grown and evolved to be one of the most initiative agencies in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA.Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading him to becoming the inaugural Chair of AiMCO - the Australian Influencer Marketing Council.Get all the links mentioned in the episode here: bit.ly/245-DetchSinghSKIP THROUGH THE EPISODE:00:25 - Guest introduction00:46 - Beverage of choice & the Peugeot ad03:31 - Earliest memory06:23 - Coming to Australia & childhood principles12:03 - Hypetap: founding & evolution15:45 - How Hypetap works22:39 - What hasn't changed in the industry?25:25 - Hypetap market position31:58 - Most challenging briefs34:18 - Influencer industry: perceptions & professionalism42:11 - How can talent managers do better?48:35 - The future of Hypetap52:26 - Detch's industry favourites55:47 - Detch's ideal question
Get all the links mentioned in the clip here: bit.ly/245-DetchSingh
Saxon Phipps and William Stubley are Co-CEOs and Co-Founders of Year13, an organisation looking to improve the experience of highschool graduates transitioning to tertiary education and the workforce. Although Saxon and Will both had very different experiences during the transitional period between highschool and and tertiary education, both found the experience overwhelming, confusing, and were without the correct tools to aid their decision making in choosing what they wanted to do. However, a suicide of a mutal friend who was struggling the transition to teritay eductation would lead them to the idea of creating an organisation that would assist school leavers through the process.From its humble beginnings as a blog and information portal, Year13 is now a hub for those leaving school: from job offerings, to education opportunities and resources, to even conducting their own studies on the attitudes, feelings, frictions, and hopes of those going through the highschool-to-tertiary transition.Get all the links mentioned in the episode here: bit.ly/244-SaxonPhipps-WilliamStubleySKIP THROUGH THE EPISODE:00:24 - Guest introduction00:32 - How Will broke his foot in the Amazon07:46 - Earliest childhood memories11:19 - Meeting each other & why they started Year1315:12 - The pressure on highschool graduates26:33 - Why does negative scaling exist?31:40 - Better systems: scaling41:52 - What is Year13?44:39 - Tim Ferris appreciation corner46:08 - The Year13 recommended reading list49:59 - Did the Greeks invent the doughnut51:30 - The Year13 impact01:00:30 - Understanding Gen Z01:02:26 - Best purchase under $20001:03:35 - Their ideal billboard