Podcasts about effies

As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB, Leo Burnett/Blood Appetit, VW/Johannes Leonardo. Congrats to all for their wins.

Mat transform how brands connect with their markets by fusing creative storytelling with strategic rigor. From copywriter to CMO at Prophet, my 25+ year journey spans digital innovation, agency leadership, and brand transformation for Fortune 500 clients.My expertise bridges the brand-demand divide to drive measurable growth in both B2B and B2C environments. I've led digital disciplines of 30+ specialists globally, served as CCO at OgilvyOne, and pioneered integrated marketing approaches since 1996.Beyond client work, I have judged at Cannes Lions and Effies, spoken at industry events such as B2BMX and ANA Brand Masters, host two podcasts (Cidiot and Rising), and written "Bronze Seeks Silver"- a memoir on creative marketing leadership. Recently named among "Top 25 Marketing & Sales Consultants" by The Consulting Report.

Today we're talking about LINKTOK: Why LinkedIn Is the New Frontier for Creators with special guest Brendan Gahan.Brendan Gahan is the CEO & Co-Founder of Creator Authority, the first LinkedIn influencer marketing agency.A pioneer in the creator economy, Gahan has been doing influencer marketing since 2006, launching one of the first YouTube/creator partnerships.He drove innovation with early TikTok branded hashtag challenges and influencer partnerships for the Obama administration, the Olympics, and numerous Fortune 500 brands.Gahan contributed to two agency acquisitions, including the sale of Epic Signal, which he founded, to Mekanism, where he became Partner & Chief Social Officer. Mekanism was then acquired in 2022.His accolades include Forbes 30 Under 30 (Marketing & Advertising), LinkedIn's Top 10 Voices in the Creator Economy in 2022, and Digiday's Digital Video Agency of the Year for Epic Signal. Campaigns he led have won multiple industry awards, including One Show, Shortys, Effies, and Cannes Lions.Gahan sits on the VidCon advisory board and advises and invests in creator economy startups.In our conversation, Brendan breaks down LinkedIn's unique advantages for creators, how they can succeed on the platform, and offers a peek into how LinkedIn's algorithms work. We also discuss growth tactics and predictions you'll definitely want to hear.LINKS:⁠creatorauthority.co⁠linkedin.com/in/brendangahanFOLLOW:⁠Linkedin.com/company/the-furious-curious⁠CREDITS:Hosted and produced Britton Rice, along with Alex Detmering, David Harper, Nicole Lazar, and Alexander Woell. Our original logo is by Nate Betts.©2025 The Furious Curious

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.

When 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.

Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he's spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week on the On Brand podcast. About Chris Cardetti Chris Cardetti is the Chief Strategy Officer at BarkleyOKRP, where he's spent the past decade building the strategy, intelligence, and communications planning disciplines to be the art and science behind the agency's model for building whole brands. His recent experience includes a series of brand and business revitalization efforts for Planet Fitness, Motel 6, AMC Theatres, Smoothie King, and Big Brothers Big Sisters of America. Over the course of his career, Chris has zeroed in on a recipe for strategy that mixes journalistic insights with a “no handoffs” idea-centric mentality. This has helped lead to Effies, Lions, Reggies, Shorty's, and Clio's awards. His strategy team is also responsible for upstream consulting, in-depth qualitative and quantitative research, and BarkleyOKRP's thought leadership practice, designed to understand the modern consumer deeper than anyone else. What brand has made Chris smile recently? He gave us two! The first came from Phillips' great customer service after he dropped his Sonicare toothbrush! The second came from BarkleyOKRP's client — the Kansas City Chiefs. Connect with Chris on LinkedIn and learn more on the Barkley website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Creativity through the lens of the Founder and CEO of The Free Spirits Company"Critical thinking that helps solve a problem. That solves a problem that is additive." Milan is a creative business executive with a history of driving growth and successin both large enterprise and entrepreneurial environments. Milan has heldexecutive-level positions across three continents, leading both Fortune 50 andgrowth brands.In 2020, Milan founded The Free Spirits Company and is currently the CEO ofthe organization. Working with a talented team of multi-disciplinary professionals,Milan is dedicated to changing global drinking culture by offering people betternon-alcoholic options when ‘drinking'. Over the four+ years since its founding,Free Spirits has become one of the leading brands in a category that continues toaccelerate.Prior to Free Spirits, Milan led Grey Advertising through a significant turn-aroundand to the most successful time in its history. Under Milan's leadership, Grey SanFrancisco was recognized as one of the fastest growing, most creatively awardedagencies on the West Coast. Taking home top honors at festivals including Effies,Cannes, OneShows and D&AD, in addition to the business results achieved forGrey's clients were all factors in the Agency being named as Global Agency of theYear three years running.Earlier in his career, Milan spent over a decade at Ogilvy & Mather in bothLondon and New York City, later joining a digital agency as Chief Strategistwhere he also orchestrated the sale of the company to a publicly tradedorganization.A native of the East Coast, Milan now lives with his family in Mill Valley, Californiawhere he plays drums (serviceably) in a neighborhood dad band called “The SofaKings”.https://www.linkedin.com/in/milanmartin/https://drinkfreespirits.com/https://www.instagram.com/drinkfreespirits/Send us a text

My guest this week is an award-winning marketer, business executive, strategist, and brand innovator. Daniel Cherry III has extensive experience across sports, CPG, lifestyle, music and entertainment, and luxury consumer categories. He's had a storied career working with some of the world's most iconic brands, including DC Comics, Activision Blizzard Esports, the New Jersey Devils, the New York Cosmos, and now Adidas.His work has earned numerous awards and recognitions, including a Grammy nomination—we've got to get into that—a spot on Sports Business Journal's Top 40 Under 40, the Adweek Vanguard Award, and several Effies for advertising effectiveness. Daniel is also a graduate of the University of Pennsylvania, a husband, and a proud father of two amazing daughters. 

The creative bar is high—and healthcare marketing is rising to meet it. Award season is about more than applause; it's proof that bold ideas with real impact matter. This episode is your backstage pass to the sharpest thinking and fearless creativity in healthcare today. Stephanie, Desirée, and BPD's Chief Creative Officer Mindy Adams unpack what it takes to stand out—from judging the Effies to pushing SHIFT Nursing for a Webby. Plus, a Cannes Lions roundup (yes, even the cement company campaign).Vote SHIFT. Name your AI. Throw an unhinged dinner party. Press play.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.

Francesco (Fran, if you're buds) on his ascension from lowly intern at Ogilvy to the CCO throne. Plus, the Dove campaigns he's worked on for the last 2 decades. ABOUT OUR GUEST:Francesco is an internationally-recognized, Emmy nominated, Chief Creative Officer of Ogilvy Canada where he leads the Toronto and Montreal office. He is Ogilvy's highest ranked CCO in the world.Prior to his current role, he has worked his way across the globe from Chicago, Toronto, Amsterdam, London, and back to Toronto.He has led some of the most iconic brands in the world, such as Netflix, Guinness, Uber, Samsung and Dove, where his back-to-back “Toxic Influence” and “Cost of Beauty” campaigns both became the most shared and most awarded in the brand's history. This catapulted Dove to 2nd at the Cannes Lions Brand of the Year rankings, and Unilever as coveted Creative Marketer of the Year.He has led Ogilvy Canada to their most awarded year in the agency's 64-year history, doing the best work on their biggest brands.He has helped spur a 75% conversion rate on new business, winning the H&R Block, Go Train, Up Express, Clif Bar, Mitsubishi, Young Drivers and Samsung Global accounts.He believes being an “outsider” is a creative's greatest superpower, which is why he loves to fill his creative department with talent from all over the world. This diversity of backgrounds, cultures, and thinking leads to more unexpected ideas.Francesco has won over 350 awards, including back-to-back Cannes Gold Lions, a D&AD Collaborative Black Pencil, and multiple Grand Prix and Gold at every major show, including The One Show, Clios, LIA's, Eurobest, Effies, Andy's, Communication Arts and ADCC's.  ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

The ad that has everyone saying, "whoa."Lyle Yetman | Co-CCOThe best thing that ever happened to Lyle's advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master's at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Clios, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is Co-Chief Creative Officer, overseeing all the work from the Durham and New York offices, including Little Caesars, Puma, Popeyes, and ESPN, where he continues to do award-winning work. He's got a deep and abiding love of telling stories and finding the untapped potential in every brand. After 19 years in the business, he could probably hack it as an account person now. No, he couldn't. That's a lie.Kerry O'Connor | Group Strategy DirectorKerry started her career working in communications for the Navy in Washington, D.C., before deciding to pursue a career in advertising. She attended the VCU Brandcenter where she graduated with an MS in business and a concentration in branding and strategy. Kerry joined McKinney in 2015 and honed her passion for insights on brands like CarMax, Jared, and ESPN. She was promoted to strategy director in 2021 and is creating award-winning work using her strategy smarts on Sherwin-Williams and Little Caesars. Outside of advertising, Kerry is working her way through the NYTimes Cooking archives.

The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.

We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon's Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studies, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWAChiatDay. Thank you to Tracksuit, The Effies and WARC for sponsoring our live tour series and TBWAChiatDay for hosting us in Los Angeles.

Continúa nuestra aventura en los EFFIE Awards 2024, en su 25° edición. Entrevistamos a más ganadores de este codiciado premio de la creatividad y la innovación en la publicidad, que nos regaló tantos buenos momentos, como ver a Agus perfectamente "starstruck" en su entrevista con Les Binet. En esta segunda mitad, platicamos con Adam Sheridan de IPSOS, para platicarnos sobre la "misfits creativity", un acercamiento hacia la creación de anuncios que parte desde la empatía. Además, el importantísimo tema de la normalización de la comunicación desde el enfoque con Palmira Camargo, VP de Comunicación Corporativa de Essity, una compañía líder en higiene y salud, enfocado especialmente en la mujer; como las toallas SABA, que históricamente han sido pioneras en romper tabús y hablar directo y sin tapujos. ¡Conoce aquí a los anunciantes del año! Gracias a los organizadores de los Effies por invitarnos a ser parte de su gran evento.

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, hear why the client's goal was to do award-winning work. Thanks to the Effies for supporting our show. See the creative work on our website and connect with our guests.

This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com. 

Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awards series. 

Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO  and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer. Under his leadership, the agency expanded its reach across the US, Europe, Australia, and Asia and was recognized for its creativity, winning awards at the Effies, Cannes Lions, D&AD, Clios, Ex, PRO, and Webby  Awards. Josh was instrumental in transforming the agency into an ideas-focused culture that creates extraordinary work for brands and he kept the agency at the forefront of the Experience  Economy. Josh McCall earned a bachelor's degree from the University of Pennsylvania, completed business and management training at the Amos Tuck School at Dartmouth College and The  Kenan-Flagler School at the University of North Carolina, Chapel Hill, and holds an honorary Doctor of Commercial Science degree from Suffolk University in Boston. Josh also serves on the board of The Vineyard Trust, the owner of historic island landmarks.

Ken Pilot interviews Scott Tannen, Founder and CEO of Boll & Branch on this flight of The Retail Pilot Podcast.Scott Tannen is the CEO and Founder of Boll & Branch, the world's leading luxury bedding brand, which he founded in 2014 with his wife Missy Tannen. Boll & Branch was one of the earliest direct-to-consumer brands in the soft home world of bed and bath products, and is the first ever 100% organic Fair Trade Certified™ bedding company. Every product, from their sheets to their down pillows, is made sustainably, with a transparent supply chain, and today Boll & Branch is one of the largest e-commerce-first luxury home brands, loved by millions of Americans, including every living US president, and countless celebrities. Scott started his career at Nabisco / Kraft Foods, and was pivotal in the strategic development and modernization of communication efforts for brands including Altoids, Oreo, Planters, Milk-Bone, Life Savers and dozens of others. During his time with the conglomerate, he also oversaw Digital communications and marketing for Kraft Foods entire portfolio of Nabisco Cookies & Crackers, Confections and Snacks brands. He later went on to join Wrigley, establishing the digital division for their global portfolio of brands, including Orbit, 5 Gum, Juicy Fruit, Life Savers, and others. Prior to Co-Founding Boll & Branch, Scott was the Founder & President of Candystand.com, which he launched in 2008 and sold to Publisher's Clearing House in 2010.Scott's work has been recognized by the advertising and creative industry with awards including Gold and Bronze Clios, Effies and Cannes Lions. He sits on the advisory boards of several technology and consumer goods companies, and is a Vanderbilt University alum. Scott resides in New Jersey with his wife Missy, their three children, and two dogs.SummaryBoll & Branch is a leading luxury linens and bedding company that focuses on transparency, traceability, and sustainability in its supply chain. The founders, Scott and Missy Tannen, started the company 10 years ago with no background in textiles, which gave them a unique advantage in reimagining how the industry operates. They have built a strong brand that values quality, authenticity, and customer trust. Boll & Branch started with a focus on sheets and bedding but has expanded into other categories like pillows and bath products. They aim to create a complete solution for the bedroom and bathroom. The company has been self-funded and profitable since its early years, allowing them to maintain control and focus on long-term sustainability. They recently raised capital to clean up their cap table and have a strong partnership with Elk Hatton, who invested $100 million in 2019. Boll & Branch has achieved a net revenue of around $200 million and continues to grow. They prioritize customer retention and emotional connection by providing traceability and transparency through their OriginTrack feature. The company is primarily direct-to-consumer but also has retail stores and partnerships with retailers like Nordstrom. Bowen Branch has dedicated spaces in Nordstrom and Bloomingdale's, with specific merchandising and fixturing. Wholesale is a small part of the business, with the majority of sales coming from direct-to-consumer channels. The decision to sell on Amazon is a defensive play to capture customers who search for brands on the platform. Bowen Branch aims to maintain a strong online presence while expanding its retail stores. The company offers bespoke services, such as custom manufacturing and interior design consultations. Marketing efforts focus on word-of-mouth, TV, influencers, social media, and print catalog. Bowen Branch positions itself at a higher price point, offering superior products and targeting customers who value a better experience. The pandemic had a consistent and solid impact on sales, while post-pandemic growth has been strong. Technology is leveraged to improve the customer experience, with a focus on usability and AI chatbots. Scott Tannen, the founder of Bowen Branch, is described as consistent, fair, and transparent as a leader. Takeaways·     Boll & Branch is a leading luxury linens and bedding company that focuses on transparency, traceability, and sustainability in its supply chain.·     The founders, Scott and Missy Tannen, started the company 10 years ago with no background in textiles, which gave them a unique advantage in reimagining how the industry operates.·     Boll & Branch has been self-funded and profitable since its early years, allowing them to maintain control and focus on long-term sustainability.·     They recently raised capital to clean up their cap table and have a strong partnership with L Catterton, who invested $100 million in 2019.·     Boll & Branch has achieved a net revenue of around $200 million and continues to grow.·     They prioritize customer retention and emotional connection by providing traceability and transparency through their OriginTrack feature.·     The company is primarily direct-to-consumer but also has retail stores and partnerships with retailers like Nordstrom. Boll & Branch has dedicated spaces in Nordstrom and Bloomingdale's, with specific merchandising and fixturing.·     Wholesale is a small part of the business, with the majority of sales coming from direct-to-consumer channels.·     Selling on Amazon is a defensive play to capture customers who search for brands on the platform.·     Boll & Branch aims to maintain a strong online presence while expanding its retail stores.·     The company offers bespoke services, such as custom manufacturing and interior design consultations.·     Marketing efforts focus on word-of-mouth, TV, influencers, social media, and print catalog.·     Boll & Branch positions itself at a higher price point, offering superior products and targeting customers who value a better experience.·     The pandemic had a consistent and solid impact on sales, while post-pandemic growth has been strong.·     Technology is leveraged to improve the customer experience, with a focus on usability and AI chatbots.·     Scott Tannen, the founder of Boll & Branch, is described as consistent, fair, and transparent as a leader. Chapters00:00Leading the Luxury Linens Industry01:16From Consumer Frustration to Trusted Brand09:25A Long-Term Approach to Business11:24Expanding Beyond Sheets25:34Balancing Direct-to-Consumer and Retail Distribution27:02Bowen Branch's Retail Partnerships and Wholesale Strategy28:23The Importance of Direct-to-Consumer Channels29:03The Defensive Play of Selling on Amazon35:50The Impact of the Met Gala Dress39:21Positioning at a Higher Price Point41:32Marketing Strategies for Bowen Branch45:42Leveraging Technology for a Better Customer Experience48:20Scott Tannen's Leadership Style

Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ's Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age's Best Small Agency in North America and ranked the EFFIE'S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ's Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio's, and Webby's. From the Show What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz. Connect with Terry on LinkedIn and the Terri and Sandy website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill, Bryan, and Joey wrap up season 4 of TOB with the Effies. Also, TOB Mailbag.

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Follow us on social to learn more about "A Dose of Support" from the American Association of Advertising Agencies. As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity. Currently she is the SVP, Creative, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times. Previously, she held the posts of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world. In addition to her time with The New York Times, her creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences. Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering awards, accolades and recognition from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards and others. She has contributed op-eds to industry publications and provided thought leadership as an award show juror, featured panelist, sought-after mentor, and speaker at national industry events.

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he's overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John's and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

"Don't simplify. Delete"As business leaders, when we're overwhelmed, our go-to questions often revolve around simplification—can we find a simpler way, eliminate steps, or use fewer resources? However, a more fundamental question to ask might be: Is this task necessary in the first place?It's a common belief that entrepreneurs excel at solving problems, but the most successful ones are those who sidestep problems altogether. This is a significant lesson that we could adopt more widely in the corporate world.In the latest episode of the How to Live Podcast, Arjun Purkayastha shares potent insights on integrating entrepreneurial thinking into the corporate sphere. As the Senior Vice President and Managing Director at Reckitt, and a dear friend, Arjun brings a wealth of experience from his tenure at leading MNCs like Procter & Gamble, across diverse regions including Singapore, South Korea, India, the UK, and China. What truly distinguishes him in the corporate landscape is his entrepreneurial mindset—a skill I've had the privilege of observing firsthand. His approach has been continually refined through his engagements with startups, and today, he serves as a Board Director and Strategic Advisor to multiple acclaimed ventures, including the Bombay Shaving Company.Arjun's notable achievements include winning 7 Cannes Lions, 6 Effies, and being recognized as one of the UK's top 50 customer experience professionals.During our conversation, we explore bringing an entrepreneurial mindset to the workplace, discussing topics like the fine line between intelligence and arrogance, when to make quick decisions and when to wait, having a bullshit detector, and the fundamental qualities of courage and credibility, among other insights.This episode is filled with wisdom and practical advice that will undoubtedly enhance your leadership skills.Episode Shownoteshttps://howtolive.life/episode/065-corporate-entrepreneurship-with-arjun-purkayasthaRelated Episode#031 Entrepreneurship: Taking the leap of faith with Rameez AnsarSpotify: https://howtolive.life/ep31spotifyApple Podcasts: https://howtolive.life/ep31appleContact Arjunhttps://www.linkedin.com/in/arjunpurkayastha/Leave us a messagehttps://howtolive.life/contactAbout Sharad Lalhttps://www.sharadlal.net/Follow usLinkedin: https://www.linkedin.com/in/sharadlal24/Facebook: https://www.facebook.com/PodcastHowtolive/Instagram: https://www.instagram.com/podcasthowtolive/

An international multi-award-winning creative, Samira has worked across Fortune 500 brands including AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G's Pringles. In 2022 she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe' also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022 she was recognized on Adweek's Creative 100 list. Career highlights include turning the consumer problem of the NBA bubble during the pandemic into an opportunity – with the highly awarded digital experience, “Courtside” for Michelob Ultra, by transporting fans closer to the action. She's made headlines with her brutally honest work for U by Kotex, forever changing the way female sanitary products are marketed, taking Pringles to the Super Bowl for the first time ever, re-launching the P&G laundry business throughout Europe, and successfully launching Mike's Hard Lemonade throughout South America. Prior to Deutsch NY, Samira led the AB InBev portfolio of business at FCB New York. She's worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWAChiatDay, J. Walter Thompson and Saatchi & Saatchi Paris. Her work been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC.

Series ThreeThis episode of #TheNewAbnormal podcast features Tom Morton, Global Chief Strategy Officer at R/GA. He helps brands solve the biggest challenges of a changing world: launching and scaling innovation, turning revolutionary technologies into legitimate brands, identifying and winning a radically different next generation of users, defining a purpose to transform the organisation and unlock future growth, developing marketing for today's media and culture, redefining brands from words to actions to create value through interface and innovation, responding authentically to the societal challenges of remote work and racial justice. As a standard setter for creativity and marketing effectiveness, Tom's been a judge for the Effies, Cannes Lions and the IPA Effectiveness Awards, and has won multiple effectiveness awards for increasing revenue and brand equity. As a champion of talent, he sits on the selection committee of the Advertising Hall of Fame and Hall of Achievement to honour diverse leaders who make a positive impact in the creative industries. So, and as you can imagine, we cover a lot of ground in this dynamic conversation: it's not every day that you hear philosophy, psychology and sociology mentioned in the same sentence when discussing brand actions. But first, we have to get past his 'Day One' in agencyland, that saw him tasked with sending faxes to clients. The question is, was he any good as a Jnr Account Exec?

Will Campbell is the CEO of the award-winning Quantasy + Associates advertising agency based in LA.  Quantasy + Associates is an award-winning creative agency blending advertising, technology, entertainment and culture Fun fact. Will got his start in marketing by working on one of my favorite shows/movies that aired in the early 2000s; you will have to listen to figure out which one!  This episode discusses the importance of mental health and overall wellness for a thriving career and life.  His message is you will be okay! Which is something we love to hear, but moreso, he gives fantastic advice on how to be better than okay.  Quantasy has won numerous industry award recognitions, including Ad Age Small Agency of the Year, Effies, ANA, The One Show, Webby Awards and more. You will want to listen to break into this LA-based agency.  Links: Connect with Will: https://www.linkedin.com/in/1willcampbell/ Connect with Breaking and Entering: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/ *** Partner Episode Disclosure This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit?usp=sharing

Meet Tina Manikas, President of the Tracy-Locke group of companies at Omnicom, a seasoned veteran in marketing and advertising, who shares profound insights from her career journey, promoting a message of empowerment and self-advocacy for women in the industry. A game-changer in the industry, Tina's story is anything but ordinary. A fortunate encounter sparked her interest in marketing during her college years, leading her to ambitiously climb the ladder and amass a wealth of experience, eventually becoming the President of Tracy-Locke. Throughout her journey, Tina championed two paramount ethos: self-promotion and the power of generosity. Tina advocates for individuals to be more proactive, stepping up as their most enthusiastic promoter and seizing opportunities to showcase their intrinsic worth. Complementing this self-belief, she extols the virtues of kindness and openness, underscored in the sharing of ideas and mutual uplifting within the industry. In this inspiring interview, women in marketing and advertising get a tangible blueprint on overcoming challenges, capitalizing on opportunities, and unlocking their boundless potential. Tina's story serves as a powerful reminder to women everywhere: Advocate for your own worth, actively search for opportunities, and maintain a mindset of persistent progression. Join Brooke Skinner Ricketts on an incredible ride, as she unravels Tina's empowering journey and learn how you too can tap into 'The Power of Possibility'. Highlights: [03:33] Tina's background and path to advertising [07:53] What's behind Tina's strong work ethic [09:51] How to promote yourself and others [08:58] Being in a leadership position [14:33] Having inspiring mentors [13:23] Overcoming failures [16:29] Learning from every challenge [23:00] Gaining navigational skills [26:06] Making important decisions [28:38] Daily rituals that are grounding [32:49] Setting and achieving goals [34:32] Making priorities [35:56] Believing in yourself [39:46] Lightning round questions Quotes: “You've got to be your number one promoter, stand up for yourself, know your value, and orchestrate your own narrative.” - Tina Manikas “Realize that failure is a life lesson. Take time to heal, reflect on what could have been done differently, and use it as ammunition to succeed in the future.” - Tina Manikas “Focus on what really matters, prioritize, and give yourself the gift of focus.” - Tina Manikas “How can you be an entrepreneur inside companies?” – Tina Manikas Lightning Round Questions: What book has greatly influenced you? “The Art of the Pitch” by Peter Coughter What is your favorite inspiring quote or saying? What you put up with, you end up with. And, The truth to life is not getting what you want but wanting it after you get it.. What is one word or moniker you would use to describe yourself? Intrapreneur. What is one change you've implemented that made your life better? Understanding that there is luck in the world and there's also putting yourself in the way of being lucky. What power song would you want playing as you walk out onto a stage? “Love Again” by Dua Lipa About Tina Manikas: Tina Manikas is a dynamic marketing executive and leader, known for her focus on vision and relentless pursuit of new strategies, capabilities, and solutions to grow brands and solve business problems. She recognizes that creativity, technology, and commerce can be harnessed to multiply business potential. Her appreciation for fostering a thriving team and culture underscores her knack for motivating, mentoring, and retaining diverse top talent, aligning individual passions with strategic opportunities. As President of the Tracy-Locke group of companies at Omnicom, Tina has developed and steered its Compelling Commerce platform which provides clients with industry-leading omni-commerce innovations and creative solutions that connect to culture and inspire people to buy into brands and buy products. This build business for clients that include Pepsi, Diageo, Lego, FedEx, Pizza Hut, P&G and Kellogg to name a few. Under her leadership, Tracy-Locke has soared, solidifying its position among the industry's most respected, and sought-after brand and commerce-building communications agencies with award-winning creative industry achievements that include Cannes Lions, Effies and ANA REGGIES. Prior to joining Tracy-Locke in 2021, Tina built a 23+ year career at FCB and Interpublic Group where she founded and led FCB/RED, an award-winning shopper, digital and commerce agency. Before FCB/RED she served as Global Retail Officer for FCB Global, and Chief Retail Marketing Officer at Draft Chicago. Her experience spans many industries and includes several industry “firsts”. Named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation, Tina has earned numerous recognitions over the course of her career. They include Woman of Excellence award from the Path to Purchase Institute, the Retail leadership Award from the Asia Retail Congress, and President of the Jury for Activation for both Cannes Lions Festival of Creativity and Spikes Asia. As a speaker, advisor and faculty member of several global and US advertising industry forums, Tina continues to help shape the future of her industry and on the community front, she also serves on the boards of both the Off the Street Club, Chicago's oldest boys and girls club, and the Chicago Foundation for Women. Tina is an advocate for equity, diversity and inclusion and was one of the original signers of #timesupadvertising and an early supporter of the Free the Bid initiative. A devoted wife and mom, Tina and her husband John have three children, including a daughter who is now in advertising. She also boasts 10 godchildren and an extended, big fat Greek family. Website: https://tracylocke.com/  LinkedIn: https://www.linkedin.com/in/tinamanikas/ Twitter: https://twitter.com/tinamanInstagram: https://www.instagram.com/tinamanik/  

A native New Yorker, Dana is a writer and creative director working professionally in the field of advertising. He brings 25+ years of creative communication experience.Dana's work has been recognized by the One Show, the Andys, the Kelly Awards, the Obies, the Clios, the Effies, New York Festivals, Communication Arts, Lurzer's Archive, and at Cannes. He has worked extensively in the automotive category, touching brands like Volkswagen, Mercedes Benz, Ford, and Lincoln, and has stretched far beyond that into categories including healthcare, finance, fashion, entertainment, apparel, sports, spirits, travel and tourism, and casual dining.On the personal side, Dana has self-published the Go, Go, Greta children's book series and in February 2012, he founded and ran TastySpace gallery and exhibition space in Las Vegas. In 2015, he relocated to Houston to be closer to family and more recently pulled up stakes and landed in Kansas City, where he is heading up several pieces of business, including Red Lobster and AMC Theatres at Barkley, as SVP, Creative Director.He is married and the father of two incredible children who inspire him everyday.

About this Episode: What does it take to change the brand in healthcare?Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.Interested in learning more? Check out their website: https://www.piedmont.orgAbout Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities. Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years. His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.He graduated from the School of Economics and Business at the University of Groningen, Netherlands. Links:LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsmaPiedmont Healthcare: https://www.piedmont.orgYouTube Channel: https://www.youtube.com/user/piedmonthealthcare

Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world's first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica's and Effies. Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in. In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more! Connect w/ Olaf van Gerwen: Website: https://chuckstudios.com/ Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/ Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/ Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/ Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/ Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/ericmelliott Brought to you by VIP Marketing & Craft Creative, LLC VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit https://vipmarketing.com/ to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketing... Craft Creative is Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos https://wecraftcreative.com/

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc. He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

‘Come to OYO' Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy behind the unique campaign ? How did 'Come to OYO' campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages? How coming together of 3Ks- KJO, Kukki and Krrish campaign drive conversations and what was the marketing objective behind it ? Why did OYO's brand image need a complete overhaul with women consumers? Please share the challenge and key insight that led to ‘#Showsomerespect', an ORM exercise that won over women? How did Paper to Pixel create positive buzz and increase brand consideration of OYO ? Mayur answers the above questions and many more as he takes on a journey of how he & his team transformed Brand OYO in a space of 3-4 years, and in doing so won the most prestigious Global Awards for marketing effectiveness including Jay Chiat & WARC awards (2 Golds, 2 Silvers respectively in the same year AND a Grand Prix) Mayur Hola is SVP, Global Brand at OYO. He has built brand into a strategic marketing and growth engine and transformed brand OYO. Today OYO ranks amongst the top 10 most effective brands as recognized by global benchmarks such as WARC, Jay Chiat & Effies. In the past, he has worked as senior creative leader in advertising industry working on many of the world's biggest brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. Please connect with Mayur Hola on Linkedin https://www.linkedin.com/in/mayurhola/ Email Mayur at mayurhola@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Mayur Hola 03:25 Come to OYO Campaign - The Context of OYO, Organizing the Unorganized Hotel Segment 06:25 How OYO Brand Was Created - Value Brands are Looked Upon by Opinion Makers 07:40 How OYO Brand was Created - ConsumerTech Startups don't focus on Brands , Brand Built by Pop Culture 10:30 OYO Brand Value Proposition - Location, Price ,Availability 12:10 Come to OYO Campaign - Learning from Consumers 14:35 Come to OYO Campaign - India's Lack of Space & OYO's Ubiquitousness 18:11 Come to OYO Campaign - Hotel Owner's Perspective, Challenge to Create Demand 26:11 Driving Emotional Perception for a Brand - Kjo, Krrish and Kukki (3K) to OYO's Rescue Campaign 28:11 Driving Emotional Perception for a Brand - Cadbury, Zomato 30:52 3 K Campaign - Targeting Premium Families & Shareholders 34:52 3 K Campaign - Driving a Narrative, Conversations, Influencer s 41:20 Paper to Pixel Campaign - How OYO Increased Brand Consideration 46:55 Paper to Pixel Campaign - Association with Olympics, Women Safety 49:40 ‘Safe for Women' Campaign through ORM (Online Relationship Management ) - Case Study on Brand Purpose 58:35 Rapid Fire - Personally Speaking with Mayur Hola 01:01:30 Connect with Mayur Hola Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies. He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it. Some conversations I feel at home in. And this is one of them. In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas). We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD. You can find Tahaab here: https://www.linkedin.com/in/tahaab/ **

Has China's obsession with achieving sales targets sacrificed long-term brand growth, or does it matter anymore? Now with another Single's Day shopping event behind us, we look at the state of brand building in a market dominated by e-commerce sales campaigns. We're talking to Dhiren Amin, currently CMO at NTUC Income, based in Singapore. H was previously Asia CMO for Kraft-Heinz, based in Shanghai. Dhiren is one of the most active CMOs in the effectiveness awards space and is a big proponent of their participation.

Alvaro is a Creative with diverse talents and accomplishments. He co-founded CRANT, a creative machine learning company that has become one of the most innovative companies in Brand Intelligence Marketing today. They have developed an AI-backed platform that helps brands improve their Brand Love and DEI (Diversity, Equity, and Inclusion) strategies by using machine learning on public data to make their programs trackable and actionable, allowing brands to be methodical in finding insights and making decisions about how best to serve their communities on a daily basis. His over 35 international awards, including Cannes Lions, Effies, Webbys, Clios, and more, led him to lead Miami Dade Beacon Councils' “Created in Miami” program to turn Miami into a diverse Crea-Tech capital. Alongside his friend and Indycar race car driver Tatiana Calderón, he also started the Ladies Start Your Engines program, which helps girls worldwide have a fair chance to succeed in a world designed for men. On this episode of Destination on the Left, I talk with Alvaro Meléndez about his new company CRANT, which stands for Creativity and Technology, and why he was inspired to start the business. He shares insights on how brands can help transform people and why being purpose-driven and mission-focused is critical. We discuss brand love, what it really means, and how focusing on one thing leads to more customers. What You Will Learn in this Episode: What got Alvaro to where he is today in the travel and tourism industry Why being exposed to a range of cultures and people fosters creativity when you get all those different inputs Marketing campaigns in Alvaro's early career that inspired him to think more deeply about branding Alvaro explains the rationale behind focusing on the upper funnel and lower funnel in marketing Using data to be able to measure the efficacy of your branding How listeners can use CRANT to help them stand out in a noisy marketplace What brand love is, how to grow it, and how to measure it The project that Alvaro and his team are working on to help make the world more diverse, equitable, and inclusive Improving Data Collection Alvaro started CRANT to combine all the branding frameworks he had learned over the years, including new technologies such as AI and all the data in the digital space. His tool helps marketers track and measure what they are doing on a brand level. Marketers often avoid doing brand studies because they are so expensive and are, therefore, unable to demonstrate progress in digital campaigns. Defining Your Brand The theory behind defining a brand can be complex. Alvaro describes why they went right back to basics and began thinking about why every brand has the same end goal, which is to be relevant and to mean something to people so that they are willing to exchange time and money for a service, experience or product. Brands must have a promise or purpose that is very well defined and offers a solution to its customers. Be Mission Focused Standing out in a crowded marketplace is tough, so CRANT is super purpose-driven, which has helped them stay very authentic, very humble, and very mission-focused. Often the problem is that brands have difficulty tracking their output or finding ways to be more relevant, more engaging, and different. Alvaro describes why they focus on what they call a very narrow doorway with their marketing and do just one thing really, really well. He explains why niching down has attracted even more right-fit clients, particularly in the travel and tourism business. Resources: Website: www.crant.ai LinkedIn: https://www.linkedin.com/company/crant/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Can advertising's immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Sam Shepherd and Ashely Geisheker from Leo Burnett in Chicago. Last year, Sam and Ashley were part of the team behind The Lost Class, a campaign to raise awareness about the members of the high school class of 2021 who were killed by guns. The film was produced by Leo Burnett in support of Change the Ref's campaign to introduce universal background checks for gun sales. Among many other awards, it was nominated for an Emmy. Sam Shepherd is Executive Vice President and Executive Creative Director at Leo Burnett Chicago. He has received a host of top industry honours including Titanium Cannes Lions, D&AD Black pencils and Agency of the Year. He has worked with world class brands from HBO and BMW to Absolut Vodka and Oreo. Passionate about many social causes, his pro bono work for the charity Water is Life aims to raise life-saving donations and awareness for access to clean water in countries such as Kenya, Haiti and India. Ashley Geisheker is Executive Vice President and Head of Production at Leo Burnett Chicago. She leads all aspects of the creative agency's production capabilities and has steered ambitious productions for brands including Bank of America, Samsung and Wingstop. Her clients and work have been recognised by major industry awards including Cannes Lions, The One Show and the Effies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Sam Shepherd and Ashely Geisheker from Leo Burnett in Chicago. Last year, Sam and Ashley were part of the team behind The Lost Class, a campaign to raise awareness about the members of the high school class of 2021 who were killed by guns. The film was produced by Leo Burnett in support of Change the Ref's campaign to introduce universal background checks for gun sales. Among many other awards, it was nominated for an Emmy. Sam Shepherd is Executive Vice President and Executive Creative Director at Leo Burnett Chicago. He has received a host of top industry honors including Titanium Cannes Lions, D&AD Black pencils and Agency of the Year. He has worked with world class brands from HBO and BMW to Absolut Vodka and Oreo. Passionate about many social causes, his pro bono work for the charity Water is Life aims to raise life-saving donations and awareness for access to clean water in countries such as Kenya, Haiti and India. Ashley Geisheker is Executive Vice President and Head of Production at Leo Burnett Chicago. She leads all aspects of the creative agency's production capabilities and has steered ambitious productions for brands including Bank of America, Samsung and Wingstop. Her clients and work have been recognised by major industry awards including Cannes Lions, The One Show and the Effies.

Grupo ArgosConversaciones que transforman – Episodio 54Invitado: Federico García – Global Chief Creative Officer WWHQ - BCW https://www.grupoargos.com/Grupo Argos PresentaCONVERSACIONES QUE TRANSFORMANUn espacio con los protagonistas y los temas que hacen posible la transformación de nuestra realidadFrecuencia: mensualDuración promedio: 40 minutos-------- En este episodio hablaremos de creatividad, comunicaciones, Relaciones Públicas, y especialmente de cómo las historias impactan la relación entre las personas, las corporaciones y las marcas.Lo haremos con nuestro invitado Federico García, Global Chief Creative Officer WWHQ – BCWNació en Argentina y lleva una carrera de 25 años en la publicidad. En su recorrido ha podido tener experiencias profesionales en Buenos Aires, Tokio y Nueva York. Pasó cuatro años con Huge, más recientemente como director creativo ejecutivo global, con supervisión creativa de la sede de la agencia en Brooklyn y cuentas globales clave. Antes de eso, fue Director Creativo del Grupo en Translation en Nueva York, donde trabajó en la NFL, History Channel y HBO, entre otros. Antes de esto, pasó cuatro años en Ogilvy Tokyo, donde supervisó el desarrollo creativo de campañas célebres para muchas de las principales cuentas de la agencia, incluidas Coca-Cola, American Express, IBM, Citizen y más.Su trabajo ha sido reconocido por los Cannes Lions, D&AD, One Show, Clios, Effies y London International Awards, entre muchos otros, y ha sido protagonista en medios de comunicación de todo el mundo como USA Today, The Washington Post, The Mirror, The Independent, Fox, People Magazine, Variety, The Hollywood Reporter, Business of Fashion, Business Insider y muchos más. También es miembro del Consejo Asesor de los Festivales de Nueva York y los Festivales AME y ha sido jurado de numerosos premios. Hoy es responsable de impulsar el proceso de creatividad y de expandir el banco de talentos creativos de BCW en todo el mundo.En este episodio nos contará•¿Cuál fue ese momento de la vida que te conectó con la publicidad, con la creatividad y con las marcas? ¿Qué historia hay detrás?•¿cómo incentivas la creatividad en su equipo? •¿Qué características tiene o debe de tener un creativo?•¿Cuál cree que es el desafío más grande en su rol? •¿cómo conectar a las audiencias que desconfían, que demandan y que exigen de las marcas un compromiso diferente?•¿Cómo sorprender a unas audiencias que han perdido la capacidad de asombro y que cada vez tienen más acceso a información? •¿Cómo compiten las marcas en un mundo hiperconectado y globalizado?•¿Cuál es el rol de la consolidación de las marcas en la construcción de reputación? ¿Qué le aporta? ¿Cómo le sirve?•¿Cuáles son los elementos relevantes en la historia de las últimas décadas que han marcado la disrupción en la construcción de marcas? •¿Cómo se concebía una marca antes y cómo se concibe hoy? •¿Cuáles son esas nuevas tendencias que debemos tener presentes las marcas si queremos ser disruptivos ante las audiencias? •¿Cuál el estado ideal de un creativo en una estructura empresarial? •¿Cuáles son los innegables que debe contener hoy una narrativa para generar conexión y respaldo?•¿Cómo se imagina el futuro de función creativa en el futuro?•Los libros que recomiendaConduce: Iván Trujillo, gerente de Relaciones Institucionales y Comunicaciones.Escucha, suscríbete y comparte este podcast con tus amigos, familiares y compañeros de trabajo.Son “Conversaciones que Transforman”, el Podcast de Grupo ArgosRecursos recomendadosEscucha y suscríbete a “Conversaciones que transforman” en…Applehttp://bit.ly/ArgosPodcastAPLSpotifyhttp://bit.ly/ArgosPodcastSPStitcherhttp://bit.ly/ArgosPodcastST---- Tags (etiquetas)Inversiones, Transformación Cultural, diversidad, innovación, sostenibilidad, cementos, energía, concesiones, visión, liderazgo, integridad, Grupo Argos, Federico García, creatividad, comunicaciones, Relaciones Públicas, historias

Austerity and the dangerously stretched state of the NHS have never cut so deep. And yet, that statement felt just as true back in 2015 when Iphigenia In Splott, Gary Owens' lauded monodrama reimagining of Euripedes' Iphigenia In Aulis, first debuted. It's only right that Iphigenia In Splott is back now, once more starring the phenomenal Sophie Melville as Effie – our Greek heroine via Cardiff. Effie's life is a mess of drink, drugs and drama every night, and a hangover worse than death the next day – until one night gives her the chance to be something more. In Greek myth, the story of Iphigenia is a tragedy: a young girl sacrificed for male hubris, ambition and legacy, and Mickey chats to Sophie about the Iphigenias, the Effies, of today, how they're being sacrificed and why the time is ripe for revolution.Iphigenia In Splott is at the Lyric Hammersmith, London, until October 22. Tickets available here: https://lyric.co.uk/shows/iphigenia-in-splott-2/Support this show http://supporter.acast.com/standardissuespodcast. Hosted on Acast. See acast.com/privacy for more information.

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by Ulli Applebaum About the Book: The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1,200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings. After reading the book you will be able to: Understand the secrets behind successful brand positionings Identify and use the 26 proven success triggers for brand perception Apply a simple and proven brand positioning methodology that actually works Create brands that are attractive, sustaining, and compelling The book invites you, through a series of inspiring questions, examples, and ideation exercises, to explore how the 26 success triggers, or a combination thereof, could be applied to her specific brand and help her create a truly differentiating and distinctive yet highly relevant brand positioning. The outcome is a more rigorous and more creative exploration of all relevant positioning solutions at your disposal while requiring less time than more traditional positioning development methodologies. This book is the right choice for you, if: You are working in a marketing department or a marketing agency You are studying or teaching marketing You are looking for a proven framework for creating compelling brand positioning You are about to position or re-position a brand for success in the marketplace The Brand Positioning Workbook is packed with easy-to-follow exercises and useful examples that will inspire your own thinking and allow you to overcome the mental biases that typically prevent truly original thinking. It can be used by marketers alone or in groups at marketing agencies or client workshops. The book can also be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas! About the Author: Ulli Appelbaum is an award-winning marketing and brand strategy consultant. He has held senior strategy roles in Europe and the US at some of the leading advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro before starting his own brand research and strategy firm First The Trousers Then The Shoes Inc. He has contributed to 7 Effies awards for marketing effectiveness and an Advertising Research Federation Ogilvy award for Excellence in Research and his insights and strategies have helped build brands including Wrigley, Mars, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, Unilever, Hallmark, Symantec, Siemens, and Land O Lakes. He is also the creator of the “Positioning Development Method Cards” and “Aha!, The Ultimate Insight Generation Toolkit”, which help marketers think smarter. He has blogged extensively for the Huffington Post, is a contributor to various trade publications in the US and Europe, and was a member of the Practitioner Council of the American Marketing Association. And, interesting fact – He lives in Minneapolis, was born in Germany, lived in Africa his first 10 years, and then lived in Brussells and moved back to Germany when he was 25! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-positioning-workbook-ulli-appelbaum

Felipe Arango, Presidente Ejecutivo Sancho BBDO, habló en La FM.

Última noche en Cannes 2022. Esa noche compartimos mesa con Juan Carlos Ortiz, Presidente y CEO de DDB Latina y Juani Martinez de Adlatina.Esa noche hablamos de la importancia de los criterios a la hora de votar por la cantidad de categorías y sub categorías. Entre ellas Glass, que busca crear un impacto positivo en la igualdad de género, y de la cual celebramos que Ogilvy Honduras ganó ese Grand Prix.Compartimos también con Juan Carlos la alegría del éxito de DDB latina. Hablamos del ejemplo del exitazo Latino en los Effies de EEUU.Platicamos acerca de los factores sociales que impulsan éxito a una campaña. Dimos saltos en el impacto post-pandemia de la digitalización, el ecommerce y la tecnología y de cómo nuestra industria está replanteando el futuro económico de este territorio con la creatividad y la innovación.Patrocinado por Oriental Films, Habitant, Primo, Stink y Humano.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @ElMartinezPodcast. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Cheerios. Lucky Charms. Cinnamon Toast Crunch. Susan Pitt is a serial cerealist and seasoned Brand Experience Director who has spent just under a decade at General Mills believing none of the decisions we make as consumers are all that rational. As she puts it, “we're all wired for story”. Susan dedicates her days to helping craft some of the world's most iconic brands known in our culture. On this episode of the podcast, we learn of Susan's career path starting out on the agency side. As an observationalist, she articulates the distinct differences between the MBA mentality found in most people on the brand side vs the scrappy nature of “agency life”. Her work at General Mills has earned Effies, Cannes Lions, One Show and others – all while living out her personal motto: doing serious work without taking herself too seriously.

He's one of the industries leading voices. George Tannenbaum writes a popular advertising blog, Ad Aged, called "A Most Influential Marketing Blog" by Business Insider. His agency career consists of award-winning work for big companies like IBM and Ameriprise, where he raked in 15 Effies. George worked at Ogilvy, R/GA, Hal Riney and Partners, and more. His episode is full of storied advice that will help you break in and thrive in advertising. To learn more, check out www.breaking-entering.com! --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Grant is a brand planner with over 15 years of experience from the land down under - Australia. He has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's, etc). He has a passion for helping brands find and live their purpose whilst developing the most effective strategies and creative work possible. His most recent work for Crayola on the product colors of the world won a Gold Effie and was shortlisted for a Grand Effie amongst other global awards. Outside of work, Grant has been very active in advertising community coaching MAIP students, being an advisory board member for Miami Ad-School in Sydney, and guest lecturing at multiple universities both in NYC and abroad. Grant is a father to Henry, Husband to Julie, and Dog Dad to Arty and Abe (two sausage dogs). Highlights Who Grant Flannery is How Grant got into digital in the first place How he sees strategy and marrieds that into something to become a beautiful deployment of strategy and aligning with What drives markets What the two parts of purpose are How the brands should make difficult choices How he sees the world of creation What his take on Web 3 is How to reach out to Grant Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Grant Flannery https://www.linkedin.com/in/grantflannery https://twitter.com/grantpat 

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés' career, he's received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

David Weaver is a creative thinker, habit hacker, and raconteur. He is the kind of person who can help us to break up routines and provide more perspectives that will be more useful to meet the times, and move through the world with more insight, courage, and wonder. Join us in a journey that people cannot even predict! A native Iowan, and a 30-plus year advertising and marketing veteran, David has conceived and implemented marketing programs and advertising campaigns that have done more than win gold EFFIEs for effectiveness and a Cannes Gold Lion for creativity, but also differentiated companies in ways that drastically built brands and sales. Let's dive into and encourage yourself living with an open mind kicking the door down on possibilities! [00:01 - 8:18] Opening Segment I introduce Dave Weaver Bio Dave gives a bit of background around his life and work Growing up in the middle of the Country - Iowa Dave's decision about studying law. Marketing and advertising career. Dave's experience living in different cities. Tasting other cultures. Moving to Vermont. [08:19 - 20:16] Notion of Collective Imagination Dave's perception about the given of imagination. Tools and techniques to really grow imagination. Things Dave is fighting against. Fear. Creativity is not a toggle. The personal training philosophy. Creativity should be developed like a muscle. 10 weeks engagement program. People begin to live a life in a non-creative and imaginative way. People put them in a box. They put themselves in a box. The essence of collective imagination is intellectual diversity. Get people to see the world through other people's lenses. What if you were an introverted person? How would you look at this problem in a different way? The result of humans having predicted minds. Limited understanding of what is going on in the reality of another person's world. There can be some obstacles: Empathy and trust can be affected. Judgment because of social media. [20:17 - 38:01] Transparency is Magnetic The role of social media dynamic. Contempt without context can provoke dangerous problems. Changing contempt to curiosity. “Social media isn't very social” Dave's concerns about losing the ability to communicate. His speech: losing our shared stories as a society. What the pandemic has brought: Having conversation via screens. Portraits of an aspirational self. People are not transparent about what they feel: They don't tell the whole truth. Intellectual discourse around inequality. Stories are more powerful than facts. Stories move hearts. Hesitation moments. Empathy. Transparency builds trust. Advantages of the pandemic in Dave's life: Health. Travel. Quality time. Growth. Changing the negative dialog to goddess and progress. Dave's hope is to open our hearts and screens to our realities to represent ourselves a little more. Bring out the best in humanity and amplify our future on The Goodness Exchange More information on how you can join in below [38:02 - 47:03] How we make our working lives. Notion to change the narratives of working lives. The business language is the language of war. The language around marketing and advertising is inherently exclusionary. The way people interact. It is built based on a world of threat. Dave's belief about growth mindset vs fixed mindset. Bring your own awareness. The change starts with you. Dave's new law: we are never woke, we wake. How people can create cultural words. Critical thinking. Protection of people's dignity. The gratitude economy. How do we handle this? How can we be more collaborative? Understanding that everyone has his/her own story. The friction of the world we live in with. [47:04 - 1:00:14] Closing Segment The power of the pause. 20 slides in 5 minutes. The American Story is Changing…In Real-Time. What happens when we are not on the same page and telling the same story? Vulnerability and empathy. Bring back a sense of humor. How to write funny - Scott Dikkers Tween the new Trend First Time Hearing Phil Collins - In the Air Tonight Reaction. How to connect with Dave and his work. Links below Give a review and rating, and share this episode with others Final announcements Tweetable Quotes: “Every time we're suffering it's because we're trying to control something we can't control. It's in those deep stories that we reveal ourselves” - Dave Weaver “There is plenty for everyone and everyone has their own story. There may be something that person is experiencing that you may not be seeing.” - Dave Weaver “The optimist in my says how do we wrap these communities together and creating real movement” - Dave Weaver Resources Mentioned: Books: How to Write Funny Links: The Power of Pause TwinsthenewTrend First Time Hearing Phil Collins - In the Air Tonight Reaction. Hidden Brain Screaming Into The Void: How Outrage is Hijacking Our Culture, and Our Minds. The American Story is Changing…In Real Time. Connect with David on LinkedIn. Don't forget to go and visit his website https://www.accesscmo.com/ , to know more about him, and how to live with an open mind! *Open Now! Your home for hope and personal path to more joy and less fear will open with the launch of The Goodness Exchange! No one with good intentions and good ideas needs to feel alone ever again. The Goodness Exchange will be bringing out our BEST impulses as individuals and amplifying our collective genius! Conspiracy of Goodness Links: The Goodness Exchange https://goodness-exchange.com/ The Goodness Exchange - Become a member! https://goodness-exchange.com/pricing/ Goodness Exchange Social Media Links: Instagram https://www.instagram.com/goodness_exchange/ Facebook https://www.facebook.com/exchangegoodness Twitter https://twitter.com/goodnessxchange LinkedIn https://www.linkedin.com/company/goodness-exchange/ YouTube https://www.youtube.com/channel/UCjBu-Bo4CG6V7PGq8QOANEg