Podcasts about create brand names that stick

Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy's Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:The Importance of NamingYour brand name shouldn't look like someone got drunk and played scrabbleWhy is naming a brand importantChoosing a name that incorporates surprise, entertaining elements, and dopamine Whether brand names influence purchases, or notThe painful consequences of bad brandingWhen to invest in hiring helpWhether your brand name can make or break youHow to even START the brainstorming process of a brand nameWhy do we get SO tripped up with naming.And more!Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Have you ever eaten a Wendy's Baconator? If so, you've already experienced the brand naming expertise of today's guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.Join us as we discuss the importance of names that evoke emotions and are easy to remember and the benefits of having a creative brief, avoiding names with 'curse of knowledge,' and offers real-life examples of successful rebranding. This episode is packed with practical advice for entrepreneurs, especially those in coaching and consulting, on how to create names that stand out and make a lasting impact.GUEST RESOURCESAlexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of Time Magazine's Top 100 Most Influential Companies.   Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and Branding Journal. She lives by the beach in her Barbie Dream House.Free SMILE & SCRATCH Name Evaluation Test: www.freenametest.comProfessional Name Review with Alexandra: www.pronamereview.com  https://eatmywords.com https://www.instagram.com/eatmywordsnameshttps://www.linkedin.com/in/alexandrawatkinshttps://www.facebook.com/EatMyWordsNames Connect as a Human First: A simplified path to creating compelling content BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,' shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick!

Rivky sits down with Alexandra Watkins, a naming and branding expert, to really answer the question, what's in a name? We discuss the difference between advertising and branding, how I named Impact Fashion and why domain names are not as important as you think. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo.  Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House. eatmywords.com Click here to see the Impact Fashion collection of dresses. Click here to get an Impact Fashion Gift Card Click here to get the Am Yisrael Chai crewneck. Click here to join the Impact Fashion Whatsapp Status

What would you do if you had to rename your company? How would you name a new product or service you created? In today's episode, we interview Alexandra Watkins, who shares with us her tried and true methods for branding, rebranding, and name creation.TODAY'S WIN-WIN: It's not too late to change the name of your brand.LINKS FROM THE EPISODE:You can visit our guest's website at: https://eatmywords.com/ Get a copy of our guest's book: https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/1523099984/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1707515358&sr=8-5Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social: https://www.linkedin.com/in/alexandrawatkinsABOUT OUR GUEST:Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy's Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King's Mac n' Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.Alexandra is a former Author in Residence with the Nasdaq Entrepreneurial Center. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives by the beach in her Barbie Dream House.ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Welcome back to another episode of Inside Personal Growth! My guest today is Eat My Words' Chief Executive Boss Lady and the author of Hello, My Name Is Awesome: How to Create Brand Names That Stick, Alexandra Watkins.

Here's what to expect on the podcast:Why is it crucial to carefully choose a brand name for your products or services?How can a poorly chosen brand name negatively impact a company's image and success?What factors should be considered when choosing a brand name for a new business?What are the surprising benefits of choosing the right business name?And much more! About Alexandra:If you have ever eaten a Wendy's Baconator, you have literally eaten the words of today's guest, brand-name expert Alexandra Watkins. She is the Chief Executive Boss Lady and outspoken founder of Eat My Words, the only branding firm that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and countless small businesses have tapped her to come up with creative and engaging names that move people and move products. Connect with Alexandra Watkins!Website: https://eatmywords.com/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Facebook: https://www.facebook.com/EatMyWordsNamesProfessional Name Review: https://go.oncehub.com/ProNameReviewCheck out Alexandra Watkins' book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, on Amazon! https://amzn.to/3GUndyC Connect with Kamie Lehmann!Website: https://www.kamielehmann.com/Facebook: https://www.facebook.com/kamie.lehmann.1Instagram: https://www.instagram.com/shesinvinciblepodcast/LinkedIn: https://www.linkedin.com/in/kamie-lehmann-04683473National Domestic Violence Hotline: https://www.thehotline.org/Get your Podcast on IMDB: https://imdb.failureguy.com/submitpodcastkamieLearn more about how to minimize the emotional side effects of cancer: https://adventurefound.org/

On this week's Dream Business Radio Show, I interview Alexandra Watkins. Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.  Download MP3 Connect with Alexandra: www.EatMyWords.com  

Shownotes can be found at https://www.profitwithlaw.com/406.Do you want to create brand names that leave a lasting impression and captivate your audience?If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact and resonate with your target market.In this episode, you will be able to:Discover the importance of choosing a standout brand name that sets your business apart from the competition, attracts customers and builds brand recognition.Uncover valuable tips for creating effective brand names that resonate with your target audience, leaving a lasting impression and increasing brand loyalty.Learn how to strike the perfect balance between creativity and relevance in naming your brand, ensuring that it captures your brand's identity while remaining relatable and memorable to customers.Explore the powerful SCRATCH method for evaluating brand names, enabling you to assess potential names based on factors such as simplicity, clarity, and uniqueness, leading to confident decision-making.Overcome the challenges commonly faced in naming and rebranding endeavors, gaining insights on how to navigate trademark issues, domain availability, and other potential obstacles in the branding process.Chapters:[00:00] Introduction to Alexandra Watkins[06:07] The Value of a Name[08:43] The Power of Simplicity[13:27] The Twelve-Step Naming Process[19:28] Themes and Business Relevance[21:45] Emotional Connection[34:10] The Importance of Memorable Names[35:16] The Impact of Mispronouncing NamesResources Mentioned:Check out our Profit with Law YouTube channel!Connect with Alexandra Watkins: Website | Email | LinkedIn | Facebook | TwitterHello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra WatkinJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine. Connect with Alexandra: Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/ Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course LinkedIn: www.linkedin.com/in/alexandrawatkins/

Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine. How many cool books does Alexandra have within her refridgerator? You'll have to listen to this fun, fun, fun episode of Thrive LouD with Lou Diamond to find out. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR! Alexandra's awesome naming insight includes:  How the purchase of “monkey tea” led her to a great networking opportunity early in her career When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional To test your brand name's durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign There are ways to incorporate fun names into your business, even if you cannot change your brand name And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199. Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Alexandra Watkins Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words. Connect with Alexandra Twitter: twitter.com/eatmywords LinkedIn: www.linkedin.com/in/alexandrawatkins/ Facebook: www.facebook.com/EatMyWordsNames/ Website: http://www.eatmywords.com Podcast: https://eatmywords.com/podcasts-about-brand-names/ Email: alexandra@eatmywords.com Naming Test: https://eatmywords.com/free-name-evaluation-test/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Chasing the Insights, I talk to the founder of Eat My Words, Alexandra Watkins. Alexandra talks to us about the science of Brand Names. Alexandra Watkins is the Chief Executive Boss Lady and outrageously outspoken founder of Eat My Words, the only branding firm on the planet that specializes in creating brand names that make people smile instead of scratch their heads. Clients including Amazon, Google, Twitter, Disney, Coca-Cola, and Colgate have tapped her to come up with creative and engaging names that move people and move products. Her own name hall of fame includes the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine. She is a former NASDAQ Entrepreneurial Center Author in Residence. Currently she is Author in Residence in her San Diego, California pool house.

Today on the show we have Alexandra Watkins. Alexandra has my dream job which is a professional namer. People pay her top dollar to come up with clever, catchy, and memorable names that instantly make you smile. We are going to break down some of the secrets of her process in this episode and learn a little bit more about how she sees her art beyond just naming. We also talk about how she lives a full life that is a brand and power essence of who she is and how she commands these very high value prices for her work.  Show Notes: A name should make you smile instead of scratch your head.  Find unexpected ways to express your creativity and create your own life how you want to live.  Anytime you can use humor to get your message across, it is going to have a better result for you.  And so much more!!! Connect with Alexandra Watkins: Alexandra's Website Alexandra on LinkedIn Hello, My Name Is Awesome: How to Create Brand Names That Stick  

In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business.  Key Takeaways:People fall in love with brands, but it doesn't happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whiteboard is outdated and one of the worst ways to brainstorm. Review your client testimonials - understand what words they are using to describe what you are helping them with, even if it isn't the language you would have used.  "Use your moniker, use your name everywhere that you can. It's going to help people remember you." —  Alexandra Watkins Get a free copy of Steve's book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Beyond Curious - https://podcasts.bcast.fm/beyond-curious About Alexandra Watkins: Alexandra Watkins is a brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick." She is the founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have ever enjoyed a Wendy's Baconator, you have literally eaten her words.  Connect with Alexandra Watkins:  Website: https://eatmywords.com/Email: alexandra@eatmywords.comBook: https://eatmywords.com/brand-names-book/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/LinkedIn: https://www.linkedin.com/company/eat-my-words/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNamesInstagram: https://www.instagram.com/sandiegobitchinbackyard/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

This week on the show, Dr. Summer Watson welcomes Alexandra Watkins, who is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.  You can follow Alexandra Watkins on LinkedIn and Eat My Words on Twitter and Facebook and you can also connect with her at: eatmywords.com. You will also find a few freebies from Alexandra in the comments. Check them out today! Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com Click on the following links, which are the freebies and other offerings by Alexandra Watkins: SMILE & SCRATCH Name Evaluation Test Free Brand Names Mini Masterclass How To Create Super Sticky Brand Names Online Course Hello, My Name Is Awesome Book Deal of the Day - Name It ASAP 

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins https://amzn.to/3MrRlDU Named a "Top 10 Branding Book by Branding Journal," and a "Top 10 Marketing Book" by Inc. Magazine, this is the ultimate guide to naming your product or business. The completely revised second edition has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes something about your brand; is Memorable--makes an association with the familiar; uses Imagery--aids memory through evocative visuals; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--seems forced and frustrates customers; is Tame--feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge--speaks only to insiders; and is Hard to pronounce--confuses and distances customers. This 50 percent-new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

109. The Transformational Power of a Memorable Brand NameOur guest on the podcast today is Alexandra Watkins, a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal name hall of fame includes the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me.In today's conversation, we explore the importance of a name in establishing and expressing a brand's personality, and how a well-thought-out and creative name can convey a company's spirit and create a strong presence in the marketplace. A well-crafted name serves as the soul of a company, embodying its essence, attracting customers, and speaking volumes about its brand.Listen in as Alexandra shares her 12-point name evaluation test, known as the ‘Smile and Scratch Test.' The 'smile' refers to the five qualities that make a great name, while 'scratch' refers to the seven deal-breakers that should lead to a name being discarded. So incredibly insightful! If you want to stand out, capture the soul of your brand and business in an effective way then I encourage you to listen to Alexandra for insights. You'll enjoy Alexandra's perspective on what you can do to get noticed in your market.Key TakeawaysWhat makes a good brand name?Creating a transformational brand name with the ability to move peopleHow a name has the potential to convey the soul of your businessThe 5 qualities that make a name strong and the 7 elements that weaken your brand nameWhat to do when your domain name is not availableMemorable Quote“Your name is the soul of your brand. It really can be. It can say so much about you.”—Alexandra WatkinsEpisode Resources:Eat My Words WebsiteAlexandra's Linkedin ProfileBOOK: Hello, My Name Is Awesome By Alexandra WatkinsTEST: Smile & Scratch Name Evaluation TestSacredChangemakers.comJayne Warrilow on LinkedinThank you to our sponsor:A HUGE thank you to the members of our Soul Business Academy who are our podcast sponsors, and also our extended Sacred Changemakers community who are helping us to make a global impact aligned with the United Nations Sustainable Development Goals, all visible on our website.If you would like to support our show:Please rate, review, and subscribe to the podcast on iTunes and other podcast platforms. We would be SO grateful.Sacred Changemakers is a transformation company that believes in change for good. We partner with changemakers (coaches, consultants, speakers, authors, business owners, leaders, and conscious humans) who want to build a business that resonates with their soul. Together, we are making a meaningful difference in our world. If you are a fellow...

Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today's episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine. Her brand name hall of fame includes: the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Alexandra Watkins, is a branding expert and the author of the book "Hello, My Name is Awesome: How to Create Brand Names That Stick." Together, we will delve into the importance of a brand name, the psychology behind it, and how to create a memorable and effective brand name. Join us as we uncover the secrets of successful branding and discover why the rose wouldn't be as sweet without the right name. We'll discuss common naming mistakes, linguistic and cultural considerations, and the emotional impact of brand names. Listeners will learn practical tips for naming their own products or businesses and the legal aspects of brand naming. Tune in and discover how to create memorable and effective brand names.

In EP 64 of The Wild Womn Hotline, we are joined by Alexandra Watkins, The Chief Executive Boss Lady at acclaimed brand-naming firm Eat My Words, who sat down to chat with us about how to give your brand a name that will delight and surprise your target audience.  If you're new to Alexandra, she is a leading and outspoken authority on brand names. Her breakthrough book, “Hello, My Name is Awesome: How to Create Brand Names That Stick”, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine Alexandra's brand-naming philosophy is that "a name should make you smile, instead of scratch your head." Through her 12-point SMILE & SCRATCH name evaluation test, Alexandra and her firm have created love-at-first-sight brand names for clients from Amazon to Xerox since 2005. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, the Spanish language school Gringo Lingo, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. Connect with Alexandra and the Eat My Words team: Take the SMILE & SCRATCH Name Evaluation Test How To Create Super Sticky Brand Names Online Course & Coaching Free Mini Masterclass on How To Improve Your Brand Name Creativity and Confidence The Website - http://www.eatmywords.com/  Twitter - @eatmywords Facebook - @eatmywords LinkedIn - @eatmywords  LinkedIn - @alexandrawatkins  Buy the book on Amazon!  --- Support this podcast: https://podcasters.spotify.com/pod/show/the-wild-womn-hotline/support

What's in a name? How should you choose the name of your business? What makes a brand name stick?   Read the full episode summary below.   ============================   MOST POPULAR LINKS:   > Full Show Notes, Resources, & More   > Apply for the Lifestyle Engineering Blueprint - Our intensive coaching program exclusively for engineering leaders looking to build your career, balance your life, and BE HAPPY!   ============================   In this episode, meet the world's leading authority on brand names with buzz.    Since 2005, Alexandra Watkins and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies from Amazon to Xerox.    You are going to learn the most important qualities of successful product and brand names.  Perhaps even more important, you'll learn the top mistakes engineers make when naming their new business, new products, or new anything!   Don't wait until you are ready to start a new company to learn this stuff.  It's powerful now and will save you from heartache when the time comes.   Alexandra's breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and has earned high praise from engineers and product leaders around the world.    So press play and let's chat… because The Happy Engineer gets put to the test against brand names considered the best!   ============================   HAPPY ENGINEER COMMUNITY LINKS:   > HAPPY HOUR! Live with Zach Register now and join host of The Happy Engineer Podcast, Zach White, in a live webinar for deeper training, career Q&A, and FREE stuff!   > Join our Facebook Group! Get access to bonus content and live coaching as growth-minded leaders build careers together.   ============================   WANT MORE AMAZING GUESTS?   “I love Zach and these amazing guests on The Happy Engineer Podcast.” If that sounds like you, please consider following, rating and reviewing the show!    I know it's a huge favor to ask, but when you follow, leave a 5-star rating, and add an honest review of how these episodes are helping you… it's a massive benefit for getting the attention of big name powerhouse guests on this show.    On Apple Podcasts, click our show, scroll to the bottom, tap to rate with 5-stars, and select “Write a Review.”   Thank you so much.    ============================   Connect with your host, Zach White:   LinkedIn (primary) Instagram Facebook YouTube  

Alexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy's Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs.  Alexandra was a copywriter working with West Coast ad agencies before founding Eat My Words. In her free time, she fashions imaginative succulent arrangements in quirky containers.  In this episode… It's easy to feel like you're treading water when trying to build your business — especially when you're unsure how to connect. How can you resonate with potential clients? Is it possible to define the target problem of clients and create a better solution? For Alexandra Watkins, finding a creative way to grab someone's attention came naturally. She recommends mailing goodies and unique products that highlight your capabilities to allure clients and connections. Alexandra knows the efficiency of a name and how words carry weight and resonate. Knowing your client's needs and executing them in a way that creates emotional connections can help win the battle. So, how can this process apply to you?  In this episode of Access To Anyone, Michael Roderick sits down with Alexandra Watkins, Founder of Eat My Words, to discuss understanding people's motivation to create connections. Alexandra talks about the naming industry, the power of a smile, and how to create a personal connection to start a conversation.

My bud, Alexandra Watkins, Chief Executive Boss Lady of Eat My Words, joins The Business Growth Advantage show, this week! With over a decade of experience in crafting brand names that capture the attention and loyalty of customers, Alexandra has become an authoritative figure on the topic. Her book "Hello, My Name is Awesome: How to Create Brand Names That Stick" was named as one of Inc Magazine's Top 10 Marketing Books. Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox and she has achieved global recognition for her work. Alexandra is not afraid to name names, especially in her entertaining presentation “How Not to Name Your Startup.” She is a popular speaker and has delighted audiences at conferences including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other fine academic institutions. If you want to discover the keys for creating a unique and meaningful brand name! Gain insight into tips and tricks that will help accelerate your business success, you don't want to miss this!

We chat with Alexandra Watkins, who shares insightful and quirky ideas on how to promote a book and your brand. Today, it's all about discovering your personality, having fun, and getting your name out there. You certainly don't want to miss this!Key Takeaways from This EpisodeHelpful techniques to convince readers to write an online reviewHow to reiterate positive thoughts of an online review and engage with your readersThe importance of creating the right brand name/titleStrategies to effectively market your book and keep your book top of the lineUnique ways to add a personal touch to book promotionsResources Mentioned in This EpisodeYour First 1,000 Copies by Tim Grahl | Audiobook & PaperbackPablo PicassoBreaking BadWalter WhiteMade to Stick by Chip Heath and Dan Heath | Audiobook & HardcoverTCHO ChocolateCupcake VineyardsGive & Take by Adam M. Grant | Audiobook & HardcoverAbout Alexandra WatkinsChief Executive Boss Lady of Eat My Words, Alexandra Watkins, is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine.Since 2005, Alexandra and her firm have created love-at-first-sight brand names for clients from Amazon to Xerox. Her name hall of fame includes Wendy's Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.Alexandra is not afraid to name names, especially in her entertaining presentation “How Not to Nayme Your Startup.” She is a popular speaker and has delighted audiences at conferences, including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other fine academic institutions.Before Eat My Words, Alexandra was an advertising copywriter, working at leading West Coast ad agencies, including Ogilvy and Mather, where she worked for five years, helped launch Microsoft Windows, and learned the language of Geek Speak. In the mid-nineties, she jumped on the dot com gravy train and rode it until it crashed in her San Francisco backyard. Alexandra took the money and ran, spending an entire year in Australia, New Zealand, Bali, and Fiji disguised as a 21-year-old backpacker. Upon her return, she followed her passion for creating names and soon after started Eat My Words.Alexandra creates imaginative succulent arrangements in unexpected containers she finds by scouring her local flea market in San Diego in her free time. She lives by the beach in her Barbie Dream House and works out of her pool house office, where she has a view of a colorful surfboard fence, tropical tiki bar, and chattering flocks of Point Loma's famous green parrots. Her three giant inflatable pink flamingos are Maui, Wowie, and Howie.Website: Eat My WordsTwitter: @eatmywordsFacebook: Eat My WordsLinkedIn: Eat My WordsAlexandra's Book: Hello, My Name is Awesome: How to Create Brand Names That StickAlexandra's Online Course: How to Create Super Sticky Brand NamesLove the show? Subscribe, rate, review, and share!Here's How » Join The Author's Corner Community today:Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes. In her free time, Alexandra creates imaginative succulent arrangements in unexpected containers she finds by scouring her local flea market in San Diego. She lives by the beach in her Barbie Dream House and works out of her pool house. office, where she has a view of a colorful surfboard fence, tropical tiki bar, and her 3 giant pink flamingo pool floats, Maui, Wowie, and Howie. Find Alexandra on the Web/Social here: LinkedIn: https://www.linkedin.com/in/alexandrawatkins Twitter: https://www.facebook.com/EatMyWordsNames Facebook: https://www.twitter.com/eatmywords Watch all episodes of #ThisWeekWithSabir​​​​ here https://growthbysabir.com/liveshow​​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​​ Twitter: https://twitter.com/sabirs​​​ Facebook: https://facebook.com/growthbysabir​​​ TikTok: https://www.tiktok.com/@growthbysabir​​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Alexandra Watkins is the CEO of Eat My Words. They develop memorable brand names and taglines for companies. They mainly focus on rebranding for companies. She is the Definition of a top noch CEO. She has also written "Hello my name is Awesome, How to Create Brand Names That Stick" which was listed in the top 3 books in the sales and marketing space by AWOL. Support this podcast

Vandaag het gesprek met Alexandra Watkins. Alexandra is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names.  Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. The most important realisation from het boek for me was that the name of my company is not really helping my business. From her book I learned that the right name has a lot of impact on your sales. Now I am working on a new name for my business and my products. In this conversation with Alexandra we are talking about the effect of all of her traveling over the world on her life. She explains how she started in copywriting. In everything that you read from her pen you see the expertise that she built in the years of copywriting. Her website, e-mails and book are fun to read and I learned the process of finding an awesome name for my business. First listen to this conversation with Alexandra, and then buy her book to improve the impact of your products.  Enjoy the insights with Alexandra. Let's get started… Boeken die Alexandra noemde: The forever transaction - Robbie Kellman BaxterThe World Travel Planner - boek van haar ouders, Joan en Bob Watkins (ik kon geen link naar het boek vinden) Hier vind je Alexandra: Haar website Eatmywords.comLinkedIn https://www.linkedin.com/in/alexandrawatkins Haar boek: Hello, my name is awsomeArtikel dat ik eerder over dit boek schreef: https://ernohannink.nl/find-an-awesome-name-for-your-product-alexandra-watkins/

Vandaag het gesprek met Alexandra Watkins. Alexandra is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names.  Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. The most important realisation from het boek for me was that the name of my company is not really helping my business. From her book I learned that the right name has a lot of impact on your sales. Now I am working on a new name for my business and my products. In this conversation with Alexandra we are talking about the effect of all of her traveling over the world on her life. She explains how she started in copywriting. In everything that you read from her pen you see the expertise that she built in the years of copywriting. Her website, e-mails and book are fun to read and I learned the process of finding an awesome name for my business. First listen to this conversation with Alexandra, and then buy her book to improve the impact of your products.  Enjoy the insights with Alexandra. Let's get started… Boeken die Alexandra noemde: The forever transaction - Robbie Kellman BaxterThe World Travel Planner - boek van haar ouders, Joan en Bob Watkins (ik kon geen link naar het boek vinden) Hier vind je Alexandra: Haar website Eatmywords.comLinkedIn https://www.linkedin.com/in/alexandrawatkins Haar boek: Hello, my name is awsomeArtikel dat ik eerder over dit boek schreef: https://decideforimpact.com/find-an-awesome-name-for-your-product-alexandra-watkins/

About This Episode:Alexandra Watkins is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.   Find out more about Alexandra at:https://eatmywords.com/ Hello, My Name is Awesome Book   See the Show Notes: www.jeremyryanslate.com/683   Sponsors:Command Your Brand Media: Be featured as a guest on top-rated podcasts, just like this one, for massive attention for your brand. www.commandyourbrand.media/apply  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book 

About This Episode:Alexandra Watkins is a leading and outspoken authority on brand names. She is the Chief Executive Boss Lady of Eat My Words, a creative agency specializing in love-at-first-sight brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal.   Find out more about Alexandra at:https://eatmywords.com/ Hello, My Name is Awesome Book   See the Show Notes: www.jeremyryanslate.com/683   Sponsors:Command Your Brand Media: Be featured as a guest on top-rated podcasts, just like this one, for massive attention for your brand. www.commandyourbrand.media/apply  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book