Time to Thrive - Marketing Strategies For Small Business

In today's polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes businesses make when trying to appeal to "everyone" ✅ Practical steps to identify and attract the right audience ✅ Subtle messaging shifts that can make your brand more effective ✅ How to market smarter—without taking a political stanceWhether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.

Want to start a side hustle but not sure where to begin? In this episode of Time to Thrive, host Bethany Meadows sits down with Nick Loper, founder of Side Hustle Nation, to share practical strategies for launching and growing a successful side hustle.✅ Low-risk side hustles you can start while keeping your full-time job✅ How to validate an idea before investing time and money✅ Time management hacks to balance business, work, and family✅ Scaling beyond trading time for money with automation & outsourcingNick shares real-world tactics that have helped countless entrepreneurs turn their skills and passions into profitable income streams. Whether you're looking for extra cash or aiming to transition into full-time entrepreneurship, this episode is packed with actionable insights!

In this episode of Time to Thrive, host Bethany Meadows sits down with small business expert and bestselling author Steve Strauss to explore the future of entrepreneurship. From leveraging AI and automation to streamlining operations and securing funding, Steve shares practical strategies for scaling smart and staying ahead in a rapidly evolving market. He also discusses the power of thought leadership, branding and maintaining the human touch in a digital age. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights to help you thrive.Tune in now and learn how to future-proof your business!Learn more at www.MrAllBiz.comSubscribe to Notes To An Entrepreneur (I did!) at Notes To An Entrepreneur00:00 Introduction and Guest Welcome00:36 Icebreaker Question02:22 Challenges for Small Businesses03:01 The Role of Technology07:02 Lessons from Big Brands14:12 Scaling Smart and Growth Strategies20:53 Succession Planning and Personal Stories22:14 Unexpected Inheritance and Business Challenges22:51 The Importance of Succession Planning23:42 Innovative Marketing Strategies25:03 The Power of Pay Per Click Advertising26:48 Leveraging AI and Technology in Business34:13 Securing Funding for Your Business36:28 Future Trends and Human Touch in Business40:40 Key Takeaways and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

From struggling to make payroll to running multi-million-dollar affiliate programs, Matt McWilliams knows what it takes to scale a business through partnerships. In this episode of Time to Thrive, Matt breaks down the power of affiliate marketing and how entrepreneurs can leverage it to grow quickly with minimal risk.Discover how to start your own affiliate program, attract top affiliates and avoid common mistakes that hold businesses back. Whether you're a beginner or looking to refine your strategy, Matt's insights will help you turn connections into cash.Key topics:✅ The fastest way to scale a business with affiliate marketing✅ Essential elements of a successful affiliate program✅ Common mistakes to avoid when recruiting affiliates✅ How personal branding helps attract top affiliatesTune in and start building your affiliate empire today!

Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives.John shares real-world success stories of businesses that boosted sales without slashing prices, including a restaurant that fills its seats every night and a bank that stopped advertising interest rates and still grew by billions.In this episode, you'll learn:✅ Why incentives work better than discounts✅ How to create offers that make your business stand out✅ The biggest mistakes businesses make with customer engagement✅ How to collect and use customer data to increase loyaltyIf you're tired of price wars and want a smarter way to market your business, this episode is a must-listen.

AI can feel overwhelming—especially for entrepreneurs who aren't “tech-savvy.” But what if getting started was easier than you think? In this episode of Time to Thrive, host Bethany Meadows sits down with Diana Lee, founder of Waggle.ai, to break down the first steps to using AI in your business.Diana shares her journey from pharmacist to AI entrepreneur and explains how small business owners can use AI to work smarter, not harder. Whether you're a solopreneur looking to scale or simply curious about AI, this episode will help you understand:✅ How AI can support (not replace) your business✅ The simplest way to get started with ChatGPT✅ How AI can help with brainstorming, goal-setting, and automation✅ Why embracing AI now can give you a competitive edgeIf you've been hesitant to explore AI, this episode will give you the confidence and practical steps to start today!

Are you drowning in daily tasks and struggling to scale your business? It's time to simplify, systematize and thrive! In this episode of Time to Thrive, host Bethany Meadows welcomes Kate Erickson, the brains behind the systems at Entrepreneurs on Fire. Kate shares her expert insights on how to bring order to business operations, create repeatable processes and build the kind of structure that fuels long-term success.You'll learn:✅ How to take inventory of your daily tasks to identify inefficiencies✅ The key systems that keep Entrepreneurs on Fire running smoothly✅ Why avoiding the “shiny object syndrome” is crucial for business growth✅ The secret to balancing big-picture vision with operational details✅ How to delegate effectively without sacrificing qualityIf you're ready to take control of your business and create the freedom you dreamed of when you started, this episode is a must-listen!

Are you ready to transform your business with the power of predictable income? In this episode of Time to Thrive, host Bethany Meadows sits down with Stu McLaren, a leading expert in membership-based business models and the creator of The Tribe Experience. Stu shares his inspiring journey from a service-based entrepreneur to building thriving membership platforms that empower businesses to scale sustainably while creating impact and freedom.Discover why membership models are revolutionizing industries, how they create stability for business owners, and the key strategies to launching and growing a profitable membership. Whether you're a small business owner, creative entrepreneur, or service provider, Stu's insights will open your eyes to the untapped potential of recurring revenue.Want to learn more from Stu? Visit stu.me for expert advice, and check out his latest book, Predictable Profits, at stu.me/book to take your membership strategy to the next level.00:00 Welcome to Time to Thrive01:08 Stu McLaren's Influences and Early Life04:45 The Birth of a Membership Business09:12 Challenges and Pivotal Moments14:34 Understanding the Membership Model21:16 Exploring Product-Based Memberships21:57 Service-Based Memberships: Real-Life Examples23:14 Information-Based Memberships: Teaching and Learning24:11 Community-Based Memberships: Building Connections25:15 Common Mistakes to Avoid in Memberships30:07 Open vs. Closed Membership Models39:32 The Power of Recurring Revenue42:38 Where to Get the Book and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this insightful episode of Time to Thrive, host Bethany Meadows sits down with Kim Johnson, an executive leadership consultant, master mindset coach, and bestselling author of The Emotional Dilemma of Leadership. Kim shares her expertise on the critical role emotions play in leadership and offers practical strategies for mastering emotional intelligence to improve team dynamics and decision-making.Discover how leaders can balance logic and emotion, build emotional resilience, and unlock creativity for innovative problem-solving. Kim's actionable advice includes daily rituals, mindfulness practices, and cultivating self-awareness to become a more effective and compassionate leader.Whether you're a seasoned executive or just stepping into a leadership role, this episode is packed with tools to help you lead with confidence and clarity.

 In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how culture can be a catalyst for engagement and growth. Tune in to learn Barry's insights on differentiating your business, aligning teams around a purpose, and fostering a culture that's truly valued by employees and customers alike. Plus, Barry reveals why internal communication is essential and shares tips for leaders on staying connected with their teams in authentic ways. www.barrylabov.com 00:00 Introduction and Guest Welcome01:08 Barry Labov's Vintage Passion02:16 Founding Story of Labov Marketing04:11 Importance of Corporate Culture05:28 Employee Engagement Strategies10:53 Aligning Teams Around Purpose14:09 The Power of Storytelling20:39 Internal Communication Tips22:25 Emerging Trends and AI26:45 Building a Purpose-Driven Company28:35 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

 Ever feel like you're chained to your business? In this episode of Time to Thrive, Adrienne Dorison, co-founder of Run Like Clockwork, reveals how to break free by building a self-sustaining business that thrives without your constant oversight. Adrienne shares her game-changing strategies for identifying your business's “Queen Bee Role,” delegating effectively, and focusing on outcomes over processes. With practical insights drawn from Lean Six Sigma and years of experience, Adrienne shows you how to streamline operations, empower your team, and reclaim your time. If you're ready to scale without burnout and unlock more freedom, this episode is for you! Visit www.runlikeclockwork.com/time for access to a free time-tracking tool and other resources to help business owners identify where their time is going. 00:00 Introduction and Guest Welcome00:56 Super Random Question01:52 Founding Run Like Clockwork03:26 Identifying Market Gaps06:22 The Queen Bee Role Explained11:57 Delegation Challenges and Solutions23:52 Efficiency and Productivity Tips32:53 Final Takeaways and Conclusion Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

 In this episode of Time to Thrive, Bethany Meadows sits down with Ramon Ray, founder of SmartHustle.com and a powerhouse in the world of small business growth. Known for his energetic approach to personal branding and tech-driven strategies, Ramon shares how small business owners can build an authentic personal brand, leverage the right tech tools without getting overwhelmed and create a loyal community around their business. He also discusses the resilience needed to handle setbacks and the importance of scaling with intention. Tune in to learn Ramon's top strategies for building a thriving, sustainable business in today's dynamic landscape. www.zoneofgenuis.com00:00 Introduction to the Show00:49 Meet Raymond Ray: Entrepreneurial Journey01:08 Icebreaker: Fun Questions with Raymond02:05 Raymond's Path to Entrepreneurship05:13 The Birth of Smart Hustle07:02 Building a Personal Brand11:26 Embracing Technology for Business Growth13:34 Adapting to Change: The Importance of Auditing Your Tech Stack14:53 Inspirational Insights from Raymond14:58 Navigating Economic Uncertainty15:34 Embracing Setbacks and Resilience16:21 Creative Solutions During Crises18:00 The Power of Community21:02 Building Business Communities22:42 Trends and Traits of Successful Entrepreneurs25:55 Advice for Emerging Entrepreneurs28:43 Key Takeaways and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using consistent small marketing actions to drive growth. Discover how to surround yourself with a network that supports both your personal and business success, and learn practical strategies for turning your passion into profit. Whether you're just starting or looking to scale, Pamela's advice will inspire and guide you toward long-term success. Don't miss this engaging conversation filled with actionable takeaways!Tune in now to learn:How to build a community ecosystem that supports your business growthWhy aligning passion with a clear business purpose is essentialThe importance of "Tiny Marketing Actions" for consistent growthListen to the full episode and start thriving today!00:00 Introduction and Guest Introduction00:42 Random Questions Segment01:37 Key Characteristics for Business Success06:13 The Importance of Community08:56 Aligning Passion with Purpose10:59 Supporting Underserved Entrepreneurs15:48 Mindset Shifts from Corporate to Entrepreneurship20:04 Navigating Uncertainty in Business20:50 The Role of Entrepreneurs in Society24:06 Choosing the Right Tools for Your Business29:12 The Power of Storytelling in Business33:10 Common Mistakes Entrepreneurs Make36:27 Key Takeaways for Business Success37:52 Where to Find More from Pamela Slim Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity.Discover how hiring the right virtual assistant can help you reclaim your time, delegate tasks that drain your energy, and scale your business efficiently. From communication tips to delegation strategies, Melissa offers invaluable insights on how VAs can transform your business.Tune in for practical tips, future trends in the VA industry, and the secrets to building successful VA-client relationships!https://thepva.com00:00 Introduction to Time to Thrive00:03 Meet Melissa Smith: A Virtual Assistant Pioneer02:19 Melissa's Journey to Entrepreneurship05:59 Tips for Hiring the Right Virtual Assistant13:38 The Importance of Delegation and Communication16:18 Understanding Meeting Agendas and Delegation17:43 The Role of Technology in Business Communication21:41 Training and Onboarding Strategies for VAs26:18 The Future of Virtual Assistants and AI31:15 Key Takeaways for Hiring and Working with VAs Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repurpose content effectively to maximize its impact.Discover why long-form content is making a comeback, and learn the best practices for ensuring your content drives real results. Whether you're just starting out or looking to refine your strategy, Lacy's tips will help you create high-impact content that grows your business.www.lacyboggs.comTune in to learn how to:Shift your focus from engagement to conversionRepurpose your content without losing impactBuild a strategy that aligns with your unique brand voiceCHAPTERS00:00 Introduction to Time to Thrive00:56 Meet Lacey Boggs: Content Marketing Expert01:56 Lacey's Journey into Content Marketing03:52 Creating Content That Converts06:09 Aligning Content with Brand Strategy10:28 Targeting the Right Audience13:11 Repurposing Content Effectively15:55 Common Content Marketing Mistakes28:33 Navigating Content Strategy in Crisis30:56 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and imposter syndrome. She also discusses how systems and structure can actually enhance creativity rather than stifle it, and why visionary leaders must take responsibility for their ideas.If you're an entrepreneur or a creative leader looking to move from vision to action, this episode is packed with practical insights to help you bring your bold ideas to life.www.heatherparady.comTune in to learn:How to stop waiting for perfection and start taking actionThe role of failure in refining your ideasWhy creativity thrives within structured systemsHow to take ownership of your vision and lead effectivelyCHAPTERS00:00 Introduction to Today's Episode00:43 Getting to Know Heather Parady01:18 The Role of a Fractional COO02:46 Overcoming Internal Barriers08:03 The Unconventional Leader11:57 Turning Vision into Action21:43 The Importance of Community27:34 Final Thoughts and Takeaways Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to mastering social media and avoiding common business pitfalls, this episode is packed with insights. Tune in to learn how to align your passion with purpose and build a sustainable, profitable business!0:00 Introduction to the Entrepreneurial Journey00:08 Meet Melinda Emerson: The Small Biz Lady02:26 A Journey from Passion to Profit06:53 The Birth of the Small Biz Lady Brand08:59 Essential Steps for New Entrepreneurs13:28 Common Mistakes and How to Avoid Them16:22 The Importance of Being Coachable16:41 Mastering Social Media for Business Success18:13 Building Trust and Engagement Online20:41 The Power of Consistent Content Creation22:49 Navigating AI in Content Creation26:36 Developing a Personal Brand30:27 Turning Passion into Purpose and Profit32:13 Key Takeaways and Final Thoughts33:21 Where to Connect with Melinda Emerson Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

 In this episode of Time to Thrive, Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for sustainable growth. They discuss key warning signs of operational chaos, the importance of delegating, and staying adaptable in a rapidly changing market. This episode is packed with actionable tips for business owners looking to build efficient, scalable operations. 00:00 Introduction and Guest Overview02:18 Alicia's Background and Transition05:39 The Kasennu™ Framework Explained08:32 Implementing Business Infrastructure11:32 Mindset and Visual Aids for Entrepreneurs14:13 Warning Signs and Early Stage Challenges16:54 Common Misconceptions and Pitfalls21:30 Leadership and Delegation23:33 Outsourcing and Specialized Knowledge27:48 Adapting to Change and Continuous Learning30:25 Final Takeaways and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today's show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization. Valentin Radu is the Founder and CEO of Omniconvert, a company that helps businesses increase customer lifetime value and decrease customer acquisition costs. He is a speaker and a self-proclaimed “Customer Value Optimization evangelist” across various stages. He is also the author of The CVO Revolution.www.omniconvert.com www.cvorevolution.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns.Our guest today is the founder of tiny marketing, an agency that specializes in creating content marketing strategies for the facility services, construction, medical, real estate and SaaS industries. Her focus is on providing high impact results through content marketing without increasing internal resources.I'm excited to Welcome to Time to Thrive, Sarah Noel Block!You can learn more about Sarah at www.sarahnoelblock.com. You can also get the free webinar Avoid Content Burnout With Core Content and learn how to show up consistently with the Core Content Method HERE. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth.Our guest today started her career as a Chemical Engineer, obtained her Masters in Environmental Management and spent 10 years working her way up the Fortune 500 ladder. The recession in 2008 made her realize how essential it is to have a strong community of support. Inspired by several unexpected life events, she took the opportunity to become an expert in how to use LinkedIn to achieve powerful results. In 2018 she launched the “LinkedIn Business Accelerator” to help business owners turn their LinkedIn into a successful sales funnel. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

It's been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I'm excited to have her here with us today to hear what she has learned from studying everyone from astronauts to athletes, so that we might optimize our own success.Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology, former Assistant Dean of Mentoring, and Executive Director of the Mentoring Academy at Weill Cornell Medicine. (Wile)In 2021, she was one of 30 people worldwide to be named to the Thinkers50 Radar List, dubbed the “Oscars” of management thinking, and is a semi-finalist for the Forbes 50 Over 50 list. Recently she won the Thinkers50 Distinguished Achievement "Radar" Award, ranking her the #1 emerging management thinker in the world.Along with co-authoring other books and writing numerous journals, she is also the author of The Success Factor – Developing the Mindset and Skillset for Peak Performance. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company's success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners that it doesn't have to feel like riding out a tornado.Kerry-Ann Powell is a global business strategist, speaker and champion of small and medium sized businesses. She boasts over 20 years of experience as a Washington, DC attorney, lobbyist, and fundraiser. This positions her as an authority on what it takes to strategically succeed while confronting difficult obstacles.After raising $120 million to build the Martin Luther King Jr. memorial she launched her strategic business and consulting firm, Trafalgar Strategies.  She and her team advise business owners from various industries and countries on creating the strategies, systems, and mindsets to thrive in business and in life.www.nobusinesschaos.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today's guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story.Tony Gnau is an Emmy-award winning journalist, Chief Storytelling Officer, and more recently, the author of Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos.Tony is the founder of T60 Productions which specializes in telling business' stories. He's responsible for amazing video content for big brands including United Airlines, Walgreens, U.S. Bank, and NBA All-Star Dwyane Wade. In addition to Tony's 3 Emmy awards, his company has also won 17 Telly Awards.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new level.Forbes once called Bryan Kramer the “Zen Master to Digital Marketers.” On today's show, we will explore the importance of the human element in a digital world.Bryan is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, and a two-time best-selling author. His passion is found in human connection which is reflected in the name of his executive coaching company, H2H Companies. The H2H standing for Human-to-Human. He is also the co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today's episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine. Her brand name hall of fame includes: the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place.Our guest is John Egan, a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jawhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor-in-chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest today is going to help us discover what skills we need and how to elevate them. Mark Herschberg is the author of The Career Toolkit, a book that addresses a wide range of skill sets needed to accelerate your career, whether that is in the marketplace or as an entrepreneur.He is also the creator of Brain Bump, an innovative app that helps users retain what they read and hear.Mark holds three degrees from MIT, and for the past twenty years, has taught annually at MIT's “career accelerator program.” At Harvard Business School, Mark helped create a platform to teach finance at other prominent business schools. Learn more about Mark at:www.thecareertoolkitbook.com https://brainbumpapp.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is America's SuperMom LaChelle Adkins! She and her husband Jerome have been married almost 30 years and have 15 children. She raises her family while also working in ministry, running her coaching business and performing charity work. And now we know how she got the title America's SuperMom!LaShelle Adkins is passionate about sharing her experiences to empower women to overcome obstacles and live a fulfilled life. I'm excited to learn her insights on how we can create our ideal life and achieve our goals.www.lachelleadkins.com Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today describes himself as a conversion coach. He specializes in helping coaches and consultants use LinkedIn to convert using their content. Richard Moore has drawn from his corporate sales background and over 17 years of experience to develop elegant and organic strategies for converting prospects to customers on social media. In addition to his LinkedIn Client Accelerator program, he is also a popular speaker at universities and events.www.TheRichardMoore.com Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is the self-proclaimed world's number 1 failure. Ben Currier worked in corporate finance and accounting for 15 years and gained experience helping companies in a wide range of industries, including video gaming, jewelry, healthcare, cannabis, real estate and more. Today, as the owner at Excel Exposure, he provides online Excel training with the goal of helping people become less afraid of the dreaded spreadsheet! As the host of the Failure Guy podcast, Ben interviews successful people about their more challenging times, what they learned and how failure was a steppingstone to their success. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is Vinnie Potestivo. He began his career as a MTV executive responsible for helping artists and celebrities claim their brand narratives in the original wave of unscripted television. He has worked with Ozzy Osbourne on The Osbournes, Jessica Simpson on The Newlyweds and Ashton Kutcher on Punk'd, just to name a few.Today he uses his Emmy Award-winning background as a media brand advisor, personal brand strategist, and content coach. As a trusted connector, Vinnie creates, develops, produces, distributes, amplifies, and helps to monetize some of the most talked-about brands in modern pop culture. He has now launched a new podcast titled “I Have a Podcast” where his guest lineup includes many of the same celebrities he has worked with in the past.Connect with Vinnie Potestivo at www.vpe.tv.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In this episode, our guest is Roy Osing, a former president, CMO and entrepreneur with over 40 years of executive leadership experience. As President of a major data and internet company, his “out of the box” leadership style took the company from its early stage to over a billion in annual sales.He is a blogger, content marketer, and mentor to young professionals. He is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.'He is passionate about inspiring leaders, entrepreneurs and organizations to stand apart from the average and achieve their true potential.Learn more about Roy at www.bedifferentorbedead.com.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In this episode, Alundas Havens is a marine corp veteran who has overcome adversity, abuse and neglect to embrace a mission of helping others reset their mindset for success.He is the host of The Winners Paradigm podcast when he shines a light on what successful people do to tackle obstacles and create winning habits. www.thewinnersparadigm.com  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Michelle Nedelec has over 20 years experience in Executive Coaching, working with a range of clients from solopreneurs to 8 figure companies.  Michelle is the co-founder and Creative Director at Awareness Strategies where she provides marketing services using automation and digital solutions.She is the master of using strategy, systems and the right state of mind to build and maintain a healthy business.https://www.awarenessstrategies.com/website-audit/ This report will do a diagnostic of your website including your SEO, functionality, consumer readiness and an impact analysis of where your website is today.  It's 30+ pages of the exact effectiveness of your website, letting you know what you're doing right, what you could improve and what red flags are waving on your site. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today's episode, our guest Nicky Billou shares the process and mindset of becoming a thought leader and attracting ideal clients.Nicky is an international best-selling author, corporate speaker and co-founder of e-Circle Academy, a mastermind educational program for coaches, consultants, corporate trainers, realtors and other service-based entrepreneurs. Nicky is also the host of the #1 podcast on thought leadership called The Thought Leader Revolution. He has interviewed over 300 of the world's top thought leaders including Seth Godin, John Maxwell, Kathy Ireland, Barbara Corcoran and more. www.eCircleAcademy.com/appointmentSchedule a complimentary breakthrough call, and get clear on the roadmap to the next level for your business. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

In today's episode, we will explore the science of pricing and how to stop leaving money on the table.Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows. Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be integrated with customer targeting, product and/or service features, marketing channels and messages, and sales channels and methods.https://sjofors.com/pricing-strategy-services Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

On today's episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires.Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors, or establish a profitable podcast.Michael is a bestselling author. His book On Marketing is a definitive guide for small business owners on everything you can do to gain and retain customers.Learn more about Michael DeLon at: www.paperbackexpert.com Take the Credibility Calculator HERE! (BTW - I did the Credibility Calculator and was really surprised by my score! Don't hesitate to learn from this valuable tool!) Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is Laura Stewart and she shares her top tips and ideas for getting started on a content creation strategy.Laura is the Vice President of Canada's top real estate firm REC Canada. She spent 8 years helping over 1,200 investors build out their real estate portfolios. Today, as the owner of From the Ground Up Media, she now helps other real estate agents achieve success through content creation and building community.  Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!

Our guest today is Adam Adams. After selling his first podcast focused on real estate, Adam launched the Podcast on Podcasting which is ranked as a top show for podcasters. He is also the founder of GrowYourShow.com where their clients are getting ranked in the top 1% on iTunes and other top charts. More than ever marketing strategies are focused on providing value through content. One of the ways many business owners and entrepreneurs are seeking to establish thought leadership as part of an overall content marketing strategy is through podcasts.According to recent data, almost 60% of US consumers 12 years and older listen to podcasts. What's more, the number of podcast listeners has literally doubled over the last 10 years.

Our guest today is Fabienne Fredrickson, founder of The Leveraged Business program. Fabienne mentors other women in business how to scale their businesses based on the model she herself used to reach several million in revenues. She is the author of the book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get Your Life Back) The book is designed as a roadmap for women to increase their income and impact without sacrificing their life balance in the process. https://boldheart.com

In this episode, our guest Beate Chelette shares her secrets to creating authority in your field, as well as how to create a solid blueprint for success.Beate began her entrepreneurial journey as a broke single mom and immigrant struggling with overwhelming debt. She went on to build and sell her business to Bill Gates for millions of dollars. Today, she serves consultants, coaches and service providers by helping them grow their authority and scale their impact. She is also the author of the book Happy Woman Happy World, host of The Business Growth Architect Show podcast, is listed amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.Learn more and connect with Beate Chelette at www.beatechelette.com Download the 3 Essential Framework Elements to Grow Your Authority - www.successblueprint.biz Download the Airtight Avatar Action Guide - www.airtightavatar.com

In today's episode, our guest Shannon Peel shares how business owners can grow their business through developing a brand story.Shannon is the creative force behind the MarketAPeel Brand. She is passionate about helping professionals define their brand stories and share them with the right audience. She is currently building a media empire where people can tell their stories around creating an appealing life, career or business. This includes digital magazines, podcast, video channel and a workbook called Creating MarketAPeel.Learn more about Shannon and MarketAPeel Agency at www.MarketAPeel.agency

In this episode of the Time to Thrive podcast, our guest Alex Oliveira shares lead generation strategies that help small businesses grow.As a business leader in multiple successful companies, Alex has helped companies advance their brands by executing interactive marketing. From small businesses to Fortune 500 brands like Ford & Allstate, Alex enjoys a diverse portfolio of clients.His major passions include adventuring with his wife and 4 kids, investing in startups, and giving back to the community. He recently published his first book on business, lead gen, and digital marketing titled If You Build It, Will They Come? The Golden Path to Lead Generation Success for Your Business.http://alexoliveira.co https://leadgenerationsuccess.biz **********************************************************************************

In this episode of the Time to Thrive podcast, our guest Katie Brinkley shares the social media strategies that every business owner should be using.Katie is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real estate agents, and small business owners with their social media for over 17 years.  She offers both "done-for-you" social media services and coaching services where she teaches entrepreneurs in the home industry how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.Katie hosts the podcast, Rocky Mountain Marketing, that helps entrepreneurs and small business owners learn the strategies and systems to take their marketing to new heights.****************************************************************************

Our guest in this episode is Jeremy Slate, founder of the Create Your Own Life Podcast, which studies the highest performers in the world.  He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.*********************************************************************

In this episode, our guest is Denise Cagan, owner of DCA Virtual Business Support. You will hear how to build a remote team from the ground up, while not sacrificing culture or productivity.Denise Cagan started her first company while still working as a QA Manager at Coca-Cola. After a year of doing both, she moved on to becoming a full-time business owner at DiCi Services. She grew DiCi for 10 years, selling it in 2011. At that time, Denise established a second and third company. Today she owns and operates, DCA Virtual Business Support. Her company provides support for growing businesses for their administrative and creative needs. *************************************************************************

In this episode you will learn how to proactively protect your business while elevating your customer's experience.Our guest is Jay Razzouk, an attorney focused on helping entrepreneurs successfully form and operate their businesses. He represents his clients in contract or business disputes and advises them in matters such as contract negotiations, intellectual property and regulatory compliance.Jay and his wife Wendy also own and manage a media production business where they are currently co-producing a documentary series on restoring mental health titled “Unbroken Minds.” They are also developing a non-profit aimed at combating mental illness through workshops, education, coaching and prayer.Learn more about Jay at proscalelegal.com

In today's episode you will learn how to create habits in 21 seconds so you can get more done in less time.Our guest today is Blaine Oelkers.  He describes himself as America's only Chief Results Officer®. That's because he loves to help people get results by sharing the habits which bring success and results. He is a leading authority in Personal Implementation & Consistency and a TEDx Speaker with over 190,000 views.Some of his more interesting “claims to fame” include being a LinkedIn Top Connector – with over 25,000 first level connections, and a lifetime work-from-home entrepreneur.Learn more about Blaine Oelkers at www.Selfluence.com.********************************************It's no secret that everyone wants to compress time to get more done in a day. As a small business owner, you wear a lot of hats and maybe even have multiple businesses, so your time is stretched pretty thin. Often the day dictates what you get done (reactionary) rather than the other way around (intentional). Here are some ways to take control of your day. READ MORE AT OUR BLOG!!

GUEST: EA CsolcovitsFrom his humble beginnings as the son of a milkman, and his first job as janitor, EA found business success by applying his various work experiences and key relationships. Inspired by a business mentor's fight with diabetes, they partnered to formulate food and drinks in the wellness space. This was the beginning of a 45-year business legacy where they created, designed, invented and formulated over 75 products distributed in over 20 countries.He is the author of numerous books, is listed in the “Who's Who” for public speaking and is the founder of the GIVERS University, where he teaches others how to live well.EA became a millionaire at age 23, established and owned a 1,000-acre wildlife sanctuary, is a commercial pilot, has a 2nd degree black belt in martial arts and is an advanced certified scuba diver.

This episode's guest is Jas Takhar. He is the founder of the #1 real estate sales team in Canada for the brokerage Royal LePage. His team of 54 realtors and 11 support staff are based in Toronto, Ontario where they average a staggering $1.6 billion in annual sales!He is the author of Real Estate Intelligence, a book that teaches how to buy and sell real estate. He is also the host of one of the top business podcasts in Canada, the Jas Takhar Podcast where he inspires others to succeed in life, leadership and business.Jas is also the co-founder of From The Ground Up Media, which is a pathway for real estate agents to learn how to produce content including podcasts.In today's episode, we focus on the principles of taking action to move our businesses forward.***************************************************************************No matter where your business is in its lifecycle, marketing strategies are critical for growth in a crowded marketplace. Marketing can raise brand awareness and build a pipeline of qualified leads that turn into sales. With a small business, getting the word out can be challenging due to less visibility and a lack of resources like budget or time. There are key strategies, however, that can help you scale your small business's marketing efforts. READ MORE AT OUR BLOG!!