Podcasts about ipg media lab

No new episode this week because we're are both speaking at the AI for the Rest of Us conference this week.So instead we've hit up the vaults for the wonderful Paula Cizek, Chief Research Officer at Nobl. She guides leaders and teams through the change management process, from assessing the organization's readiness for change to implementing initiatives. In this episode, we explore the fascinating topic of Corporate Change and how its lessons can be applied to cybersecurity.Normal service resumes next week but for now keep secure!Show NotesAsana's guide to running Project Pre-mortemsHow to “Start with the Skateboard” - SpotifyExplaining Fail save vs Safe to Fail changes - NOBLBarriers to Change - NOBLHow long does it take to make organisational change? NOBLComplexity Science Explained - Complexity ExplainedAn introduction to Network theoryBlending Complexity Science and Network TheoryDisentangling Risk and Uncertainty: When Risk-Taking Measures Are Not About RiskNegotiation Tips - Getting Comfortable being UncomfortablePsychological Safety - McKinseyAbout Paula CizekPaula Cizek is the Chief Research Officer of NOBL, where she guides organizations through large-scale transformation. A thought leader in change management and change resistance, she specializes in translating complex concepts into simple, practical tactics that deliver immediate and meaningful change.Before joining NOBL, she was Innovation Manager at the IPG Media Lab, advising brand and media clients on emerging technology. Prior to that, she was Senior Innovation Consultant at Mandalah, where she led consumer behavior and brand strategy research for brands around the world. She's worked with a diverse roster of clients including Warner Bros., Chanel, Capital One, Bayer Pharmaceuticals, Airbnb, Chipotle, Grupo Bimbo, and more, and she's been published or quoted in publications like BrandingMag and Women's Wear Daily. She graduated from Georgetown University, majoring in Marketing and International Business.LINKS FOR Paula CizekPaula's LinkedInNOBL

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! Today we are joined by Paula Cizek, Chief Research Officer at Nobl, where she guides leaders and teams through the change management process, from assessing the organization's readiness for change to implementing initiatives. In this episode, we explore the fascinating topic of Corporate Change and how its lessons can be applied to cybersecurity.In the vast ocean of the corporate world, change is as constant as the tides. It can be exhilarating for some and daunting for others. As leaders, we often stand at the helm, eager to navigate new courses. Yet, we must remember, that not all aboard share the same vision or enthusiasm for these uncharted waters.Why is it scary for many? How do leaders balance the excitement of innovation with the practicalities and emotions of their teams? We'll explore the dichotomy of change - the loss and the gain, the risk and the reward.We'll unpack the layers of change management, from the first ripples of a new idea within the executive team to the waves it creates throughout an organization. How do we bring everyone on deck, giving them the time to adjust their sails and embrace the journey?We'll also navigate the treacherous waters of resistance. Not every objection is an excuse, and sometimes, they signal hidden icebergs. How do we, as leaders, distinguish between the two?So, tighten your lifejackets and get ready to dive into the deep end of transformation. In this episode “Shift Happens: The Art of Navigating the Seas of Cyber Change”.————In this Episode we cover:Why there's such a gap between the exec team and boots on the ground when it comes to accepting and being excited by changeThe difference between “Fail Safe” and “Safe to Fail” changes and projectsWhy we should Start with the SkateboardThat not every objection to change is an excuseHow to communicate change effectivelyBeing comfortable with being uncomfortable when it comes to negotiationWhy Risk and Uncertainty are different beasts——————Links to everything we discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don't forget to ask yourself, ‘Am I the compromising position here?' Keywords: Cybersecurity, Cyber threats, Change management, Organisational, transformation, Risk management, Innovation, and LeadershipSHOW NOTESFind them here ABOUT PAULA CIZEKPaula Cizek is the Chief Research Officer of NOBL, where she guides organizations through large-scale transformation. A thought leader in change management and change resistance, she specializes in translating complex concepts into simple, practical tactics that deliver immediate and meaningful change.Before joining NOBL, she was Innovation Manager at the IPG Media Lab, advising brand and media clients on emerging technology. Prior to that, she was Senior Innovation Consultant at Mandalah, where she led consumer behavior and brand strategy research for brands around the world. She's worked with a diverse roster of clients including Warner Bros., Chanel, Capital One, Bayer Pharmaceuticals, Airbnb, Chipotle, Grupo Bimbo, and more, and she's been published or quoted in publications like BrandingMag and Women's Wear Daily. She graduated from Georgetown University, majoring in Marketing and International Business.LINKS FOR Paula CizekPaula's LinkedInNOBL

In this episode: What the Lab thinks about Vision Pro, Apple's first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple's WWDC event this week, including the unified presence of widgets across OS's, and Apple's deliberation omission of generative AI. Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media. In this episode, you'll hear from Adam Simon, our managing director, and Ryan Miller, director of partnerships. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team's thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming out of this year's CES show floors! If you'd like to learn more about our CES learnings, please check out the Lab's CES content, including an in-depth written recap, here: https://ipglab.com/ces/Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Natalie Monbiot from Hour One joined me for the recent Synthedia event to present several new use cases in language learning, media, and entertainment that are expanding the market for virtual humans. She shows how synthetic media is being used at Berlitz, Defiance Media, and people creating entertainment on YouTube.  Monbiot joined Hour One as head of strategy in 2019. Prior to Hour One, she was an SVP at Publicis, where she worked on new technologies and the Samsung account. She was an SVP at UM Worldwide before that, and earlier in her career worked at IPG Media Lab. Monbiot earned a Masters's Degree from Oxford. To hear an earlier interview with Natalie and the full Hour One origin story as of summer 2021, check out episode 219. 

Melvin is the founder of Solve Innovation Group. He proudly leads teams of strategists, makers, and consultants to help develop startups for growth, create value-focused scenarios for technology, and bring outcome-based innovation to market. In this role, Melvin applies over two decades of experience in combining marketing and technology to design original and innovative solutions. Prior to founding Solve, Melvin ran strategy and research for IPG's global media think-tank, IPG Media Lab. His work helped prove that consumer behavior, location, and value are just as important as algorithms and data to the development of media and technology products. His efforts resulted in a projected increase of $60mm in revenue per year for the firm. From creating a comic character with DC Comics to sell toothpaste that headlined at ComicCon to developing a TEDx in Harlem for non-tech founders, Melvin is always interested in building creative strategies which also keep the balance between utility and value exchange for users and clients. He is passionate about creating more diverse funding sources for startups and maker communities that help create positive business and social outcomes. Melvin has raised over $6mm over the last two years to further these efforts. Over his career he has worked on hundreds of brands including Bank of America, Mastercard, Lockheed Martin, HSBC, US Army, Carol's Daughter, and Ford Motor Company, and brought successful tech brands/products to market like HSBC Direct, EZPass, Kairos, Keep the Change, Microsoft SYNC, and SafeSend.

Natalie Monbiot is head of strategy and business development for Hour One. She is working with companies across a number of industries as varied as real estate, eLearning, automotive, and consumer brands and is shaping Hour One's go-to-market and growth strategies. Prior to Hour One, Monbiot was an SVP at Publicis where she worked on new technologies and the Samsung account. She was an SVP at UM Worldwide before that focused on digital and strategic innovation and earlier in her career worked at IPG Media Lab and also previously worked in media planning for fortune 500 clients. Monbiot earned a Masters's Degree from Oxford.

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.  We also discuss: How social and video platforms have become the one-stop shops for impulse purchases The importance of meeting the consumer where their expectations are  Technological innovations in media, including image recognition and camera sensors  Ongoing challenges with measuring the effectiveness of advertising campaigns   This Week's Guest: Chad Stoller - Global Chief Innovation Officer, UM & Managing Director of the IPG Media Lab.Chad is responsible for the agency's innovation agenda while working with individual clients to solve old challenges in new ways. In addition to Chad's role within UM, Chad has served as the Managing Partner of the IPG Media Lab since 2011. The Lab is the advertising industry's longest-running media futures agency and continues to drive the agency ecosystem with thought leadership in regards to the future of audience attention, consumer disruption, and action planning for new customer connections. This week's Brave Pick of the Week is Gemini. Check out their website here. About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin  

IPG Media Lab works with some of the world’s largest brands to drive innovation in media, marketing, and business models. As the dedicated innovation initiative of the UM family of agencies, they’ve worked with companies of all sizes, across numerous verticals. Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave us a behind-the-scenes look at how IPG Media stays innovative, and asked whether one can truly measure innovation success.

IPG Media Lab works with some of the world’s largest brands to drive innovation in media, marketing, and business models. As the dedicated innovation initiative of the UM family of agencies, they’ve worked with companies of all sizes, across numerous verticals. Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave us a behind-the-scenes look at how IPG Media stays innovative, and asked whether one can truly measure innovation success.

This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as well as clips from our virtual CES show floor tour where we discuss the key trends in digital health, smart home, next-gen mobility, and the tech startup space.If you wish to hear our CES content sessions in full, they are now ready for on-demand replay on this page. (Please note that this page is protected by password. If you work at IPG Mediabrands or work for one of our clients, please reach out to ben@ipglab.com with a request for the password.)You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read our recap of the key trends we saw at this CES. See acast.com/privacy for privacy and opt-out information.

Those tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW of creating a B2B podcast for your company. And if you’re still overwhelmed let me know and we’ll handle it all for you! Here’s the scoop and the Episode 5 topline: Why a B2B podcast? You have to be everywhere your customer may be, including in their ears, even if you’re speaking to a vendor, an agency or a potential new hire. “Picture a company’s most savvy seller whispering about a value proposition in the prospect’s ear”! Humanize an executive to drive trust and transparency Leverage the best platform for explanatory journalism! Attract employees by painting an audio picture of the company environment, like Xandr did with their Unsponsored Content show, or provide a thought-provoking platform to spotlight divisions or clients, such as the Floor 9 podcast from IPG Media Lab does! Caveats: Expectations should be managed: this is a longtail marketing tactic with a limited pool of listeners Start with the strategy! WHO do you want to have listen? WHY? WHAT with your content me? As Gimlet Managing Director, Matt Lieber, was cited, “What makes for a successful branded podcast are a lot of the things that make for a successful podcast period. If a brand wants to make a commercial that’s 20 minutes long, it will fail.” The What: Most B2B podcasts are interview style, except for those companies who may have a high-profile personality at the helm. (Think Gary Vee of Vayner Media!) What informative content is endemic to your brand’s expertise? (Example: ReWork podcast on productivity, from SaaS platform Basecamp). Recording a B2B podcast for A+E and The Knot How will you grow your podcast to help you grow business? (Example: The Wealth Without Wall Street team invites high profile guests , like Pat Flynn, in their work wheelhouse, and appear as guests on other podcasts, too like this episode of Dave Jackson’s School of Podcasting!) The HOW: It starts with your microphone! There are lots of suggestions you can easily Google, but here’s a snapshot: You might have had a studio at your offices...even an editor... but as we #WFH think bedroom! Think closet! Think where can you find sound absorption...Listen to Shelly Palmer’s advice to me and the sound difference in Epi 2 of Insider Interviews. You can record on an editing platform like Squadcast or Descript... then you’ll need to UPLOAD the audio file to a hosting site. If you want to try Blubrry use MOSSAPPEAL as your promo code for a discount, or look at Libsyn, BuzzSprout, Captivate and more. ..MARKET THYSELF! More hints and suggestions are in this 15 minute dump and download, from my experience to you. And again, I’m here to help. If you’re in the media/marketing world with a senior executive who is guest-worthy please drop me a line or reach out on social media! If you want help creating your own podcast from scratch, happy to exec produce or host! LMK! E.B.

Welcome back to the renovated Floor 9! This week, hosts Scott and Adam are joined by Christina from our strategy team to unveil the trends featured in our upcoming annual Outlook report! We are also testing a few fun additions to the show that we think you’ll enjoy. Give it a listen and let us know what you think!Outlook 2020 trend report. Made by the IPG Media Lab. In this episode:Slacking off: a new recurring segment where Lab members picks their favorite news items from our hyper-active Slack channelsOutlook 2020 preview: the Race to the Next PlatformHigh-level preview of Outlook trends: Democratized Creativity, Ambient Computing, Algorithmic Culture, and The Age of AnxietyFloor 9 Mailbag: a new audience Q&A section — submit your questions on Twitter @ipglabLab Testing — a roundup of things that we are testing out lately. Christina: Save Your Wardrobe app; Adam: Control (a console video game); Scott: Sofar SoundsWe laugh about Christina’s open disdain for “soft white food”Slacking Off Links G-Eazy’s prom photo Fake Google Maps Traffic JamThe Shoe Surgeon See acast.com/privacy for privacy and opt-out information.

Welcome to Floor 9! This week, members of the partnerships team here at IPG Media Lab (Angel and Scott) host our first ever partnership-exclusive episode. Listeners get an inside look at the role that the partnerships team plays at the IPG Media Lab and learn about the key criteria the team uses to evaluate startup technologies. In the newly minted Partnerships Highlight section Scott and Angel discuss four esports and gaming startups that you might not have heard of but should know about. What We Covered: Background on the Lab’s Partnership Team Key criteria we use for startups evaluation Partnerships highlights on esports and gaming startups Bonus: cool startups of the month that are all about personalizationWe laugh about having to play in the seniors league of TespaRelated Links: Genvid [Link]Challengermode [Link]Tespa [Link]Super League Gaming [Link] See acast.com/privacy for privacy and opt-out information.

This is a conversation with Tom Goodwin, the EVP and Head of innovation at Zenith. Over his career, he’s held roles at GSK, TBWA, Lowe, Huge, the IPG Media Lab and Havas. He is now charged with leading content and innovation initiatives at one of the world’s largest media agencies. His new book, Digital Darwinism, is out now and you can find him at tomfgoodwin.com. Enjoy!

Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at new technologies, market forces and shifts in consumer behavior to help us formulate the overarching trends that brands need to pay attention to this year. Tech-driven disruption is coming to every industry at a rapid rate, and the IPG Media Lab is here, armed with the Outlook 2018, to help our agencies and clients navigate and adapt to these changes. See acast.com/privacy for privacy and opt-out information.

Welcome to Floor 9! We are live from CES 2018 in lovely Las Vegas. Every year that IPG Media Lab ventures to CES to scout out new startups, technologies and trends for the year ahead. The entire team makes an appearance on this episode to discuss everything you need to know about CES. Chad Stoller, Global Chief Innovation Officer of UM Worldwide makes a special guest appearance to talk shop about how the show has developed over the past 20 years. Download and listen now! See acast.com/privacy for privacy and opt-out information.

Welcome to Floor 9! This week we talk about Conversation Interfaces. Chatbots, Alexa, Google Home and Siri are at the forefront of this episode and who better to help us dissect this topic then our special guest, Alexa! She joins the IPG Media Lab team this week to discuss how the very nature of communicating between human and machine is changing. Download and listen now! What We Covered: A definition of Conversational Interfaces Discussion on where these devices will have an impact Recommendations on how to best activate in the space as a brand Alexa has a most excellent dad joke See acast.com/privacy for privacy and opt-out information.

What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt? IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more

The path to success with beacons is not as easy as turning them on and collecting revenue. It may seem so simple on the outside but, as you'll see from this episode, to get it right requires having a comprehensive plan in place before paving a beaconed path to your customers. Chuck highlights some key takeaways from the recent MediaPost IOT: Beacons conference in Chicago featuring timeless advice from Ian Beacraft of Leo Burnett, Scott Varland from IPG Media Lab, Ben Murphy of FCBChicago and Tom Edwards from The Marketing Arm.

Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This episode highlights what Samsung's beacon strategy looks like and also a few questions that need to be answered before the product hits the market.

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.