Floor 9

In this episode: What the Lab thinks about Vision Pro, Apple's first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple's WWDC event this week, including the unified presence of widgets across OS's, and Apple's deliberation omission of generative AI. Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media. In this episode, you'll hear from Adam Simon, our managing director, and Ryan Miller, director of partnerships. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team's thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming out of this year's CES show floors! If you'd like to learn more about our CES learnings, please check out the Lab's CES content, including an in-depth written recap, here: https://ipglab.com/ces/Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we're closing out the year with a not-so-Secret Santa gift exchange featuring co-hosts Ryan and Adam, along with the entire Strategy team here at the Lab — Chelsea, Katy, and Richard. All the gifts given in this episode have ties to one or more of the Innovation Territories that we track throughout the years at the Lab, while also reflecting what we know of each other. So listen now to find out what we gifted each other, and why we think they are representative of the key innovation trends. Maybe our selection of innovation-minded gifts will inspire gifts for your loved ones, or highlight innovation territories to pay attention to!As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services:Highlights from recent holiday shopping reports from Insider Intelligence and the Deloitte holiday survey;The looming recession's impact on holiday shopping (or the lack thereof);Amex's Small Business Saturday event and how to support SMBs during the holidays;News on emerging shopping trends: Amazon partnering with Snapchat for Shoppable AR lenses & Peloton's new ecommerce widget;Latest streaming news on Netflix and Apple adding live sports content, the resulting increase in ad opportunities, and Disney's broadening ecosystem playWe close out the episode with a quick discussion on the ongoing FTX debacle and a potentially long crypto winter. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast.As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainability, and explain how modern direct mail companies (like Postie) have digitally enhanced a century-old marketing channel. If you wish to learn more about how direct mail has become a privacy-first, brand-safe media channel, along with some suggestions on best practices, you won't want to miss out on this great discussion on Floor 9!Recommended reading:2022 Holiday Marketing Playbook by PostieUSPS Educational Portal: https://uspsmailjourney.comLogistics and marketing insights from USPS: https://www.uspsdelivers.com/As always, you can follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday's “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra with new emergency SOS features, as well as all the brand implications these new products and features will entail. Listen now! As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

This week on Floor 9, we're delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft's growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab. As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM's Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.As always, you can find Adam on Twitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and shared experiences. Innovation-minded brands know that Apple's WWDC announcements often offer a sneak peek into the future, and we hope this episode will help you better understand the new features coming soon to millions of consumers.As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we're delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.You can find Alyssa on LinkedIn and follow her work on Morning Brew for the latest insights on audio ads.Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google's hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showcased in a demo video (which may or may not be vaporware). Listen now to hear our take on Google's announcements and their implications for brand marketers. You can read an in-depth recap of this event on our Medium site here.As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to tap into social commerce. If you're a brand looking to understand how shopper behavior is shifting in the age of social commerce, this episode is a can't-miss!You can find Randall on Twitter @r2rothenberg and on LinkedIn, and Chris on LinkedIn. You can find the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media event, in addition to some brand suggestions on how to utilize AR to deliver brand value, today and tomorrow.If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM's U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in response to a devastating world event like this, the brand responsibility of continuing to support quality news and combat misinformation, and why taking a more nuanced approach is crucial in times like this.You can click here to check out the Human Rights Watch site that Arielle mentioned towards the end of the episode.Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on the mic to share their hot takes on the latest Apple event that took place on Tuesday, including our thoughts on Apple's content strategy and its MLB content deal, its 5G approach, and its pursuit of faster, better CPU chips with Apple Silicon. In addition, they also talked about some latest news of brands in metaverse and web3, including:American Eagle Debuts on Roblox via Role-playing Game Livetopia [Ad Age]Gucci Plans Virtual World for Gen Z in The Sandbox [Vogue Business]Rolling Stone Inked Partnership with Meta for A Creator Initiative at Festivals [Variety]Coachella To Sell lifetime Festival Passes as NFTs [The Verge]As a bonus,, Adam also shares his thoughts on the “flight subscription” plans that Alaska Airlines recently announced.We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2Welcome back to Floor 9! In this episode, the Lab's strategy team will continue to walk you through the remaining two trends in our Outlook 2022 report: The Multiplayer Internet, and The Great Escape. Co-hosts Ryan and Adam will be joined by Richard Yao to chat about things like:what our increased sense of online “presence” can unlock new types of digital experiencesWhat “time-shifted togetherness” means and why brands can leverage that to enrich their offeringsthe roots behind our increasing need for a mental escape and how brands can help without being tone-deafthe role that various vice economies play in enabling our collective need for escapism and the brand opportunities withinIf you missed the first part of this conversation on our Outlook trends, please check out the last episode here.We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!Click here to listen and subscribe! See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9! To kick off the year, the Lab's strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: what "hyperobjects" are and why they matter to everyonewhy the only common theme of the 2020's will be entropy and what that means for brandshow the creator economy and web3 technologies are tipping power balance to the people and connected communities how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecyclesWe hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!Click here to listen and subscribe! See acast.com/privacy for privacy and opt-out information.

The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year's show floors, including:Ben Hone talks about the key cross-category trends from CES - starts at 0:25Chelsea Freitas explains how CES vendors are responding to the at-home economy - starts at 14:56Adam Simon walks us through the new creator tools and how they impact the future of work - starts at 21:44Richard Yao talks about the CES discoveries relevant to entertainment brands - starts at 36:04Josh Mallalieu analyzes the future of mobility through what the auto brands brought to CES - starts at 41:33Richard jumps on again to explain some of the major smart cities trends - starts at 50:40Katy Geisreiter sheds some light on the new trends coming out of the digital health space this year - starts at 57:51Chad Stoller, Global Chief Innovation Officer at UM and CES veteran, wraps things up with some of his insights and takeaways - starts at 1:08:29We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Click here to listen and subscribe! See acast.com/privacy for privacy and opt-out information.

Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM's Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still relevant for brands and marketers going into 2022. Listen now to hear their picks!In addition, this episode also marks the last episode of Scott Elchison's marvelous tenure as a host of Floor 9. Please join us in bidding Scott a warm farewell and good wishes! As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including:Infinite Objects is creating a way for NBA Top Shot collectors to display a “video print” of their NFTs [AgAge]AMC, Sony offering NFTs to people who purchase advance Spider-Man tickets [CNBC]Adidas has joined the Bored Ape Yacht Club with its own NFTs [Engadget]Nike teams up with Roblox to create a virtual world called Nikeland [CNBC]Fortnite's new ‘Party Worlds' put the focus firmly on socializing [The Verge]Barbados to become the first sovereign nation with an embassy in the metaverse [CoinDesk]As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook's splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we'd be working and socializing in the metaverse.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what's the best strategy for brands to engage with TikTok's vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions. As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple's announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple's approach towards the fitness markets differs from the likes of Peloton. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week's Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok's extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe's new Payment Links product, and more.Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR's main use cases in marketing today, how marketers can decide if AR is a good fit for their brands, and what marketers can do now to utilize AR experiences to reach consumers, especially those who're on 5G networks. In addition, they also discussed the long-term prospects of AR in marketing as well as answering some questions from the audience. If you're interested in learning more about how to leverage AR to reach the mobile audience of today and tomorrow, this episode is a must-listen!As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglaxb. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard's article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok's new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR's expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and what brands can do today to prepare for that future, especially with Snap's AR products. You can watch the Snap Partner Summit keynote here: https://snappartnersummit.com, and learn more about Snap's ad products here: https://forbusiness.snapchat.com. You can find Carolina on Twitter @cvarguelles. After the chat with Carolina, you'll hear this week's MAGNA Minute, where Luke Stillman shares MAGNA's latest forecast on global ad spending. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple's Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new features mean to brands.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you're a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features, new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: Tesla removes Bitcoin payment option over energy use concerns [Electrek] TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg]TikTok launching jobs service for Gen Z [Axios] Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators [TechCrunch]MAGNA Minute on the continued growth of podcastingTake part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: Twitter buying Scroll to boost its subscription services [The Verge]YouTube rolling out new feature to make its connected TV ads more shoppable [TechCrunch]Facebook launching its Nextdoor clone [TechCrunch]Boost Mobile’s Unlimited Plus plan now includes free access to K Health’s telemedicine service [The Verge]The value of Dogecoin continues its unbelievable surge [NYT]Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how blockchain is enabling a new paradigm for digital media.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Clubhouse allowing people to tip creators, and Epic’s further integration of Fortnite and Houseparty. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. And here is the Vietnamnese hit meme song that Alan mentioned. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the acquisition of Locker Room, as well as the new Godzilla vs. Kong NFTs.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting to accept bitcoin as payment, and whether it is a mainstream moment for bitcoin as an alternative currency, or just a marketing stunt for Tesla. Listen now to hear our thoughts!Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes HBO Max’s upcoming ad-supported tier and Clubhouse’s new accelerator program.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries should operate, and prognosticate how it will evolve beyond these two vectors over the next few years. As always, we cap it off with some actionable brand takeaways.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes Roblox’s robust IPO, Disney putting NHL games on ESPN+, and Netflix’s new short-form video feed. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to local publishers and regulators in Australia, and how the fallout of this battle will shape the development of the splinternet.Before the main conversation, Adam and Scott talked about the top news of the week, which include Google’s decision to stop using third-party cookies, Twitter Spaces arriving on Android, Instagram’s new Live Room feature, and Square launching its own B2B bank services. If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under. Then, for the main discussion of the week, they analyze the slew of announcements from Spotify’s “Stream On” event on Monday. Listen to find out more about Spotify’s new ad products, its plan to pursue all forms of monetization and own the entire audio space, and if Spotify should be afraid of Clubhouse.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:Facebook Blocks News In Australia, Diverging With Google On Proposed Law [NYTimes]Google Maps Now Lets Users Pay For Parking And Travel Tickets Within The App [Engadget]First Apple TV+ AR app launches with ‘For All Mankind’ backstory [9to5Mac]You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and ad product maturity. Ryan from our partnerships team is back again as the referee to track their points and facilitate the game with a hearty side of banters. Prior to the friendly rivalry, co-hosts Adam and Scott discuss the latest news of the week, includingHyundai and Kia confirm they are no longer in talks with Apple regarding Apple Car production [9to5Mac]Unreal Engine debuts MetaHuman Creator for creating realistic digital humans [The Verge]TikTok set to unveil a suite of new online shopping tools [WWD]Tesla sends bitcoin to record high with $1.5 billion investment [Financial Times]You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending copycat product, and the marketing potential of live social audio. Before the main conversation, co-hosts Adam and Scott dish on the latest news, includingGoogle shutters in-house game studio for StadiaApple rumored to sign $3.6 billion deal with Kia Motors for Apple Car partnershipFacebook sold nearly 1.1 million Oculus Quest 2 headsets during Q4 2020Follow Brian on Twitter @bmorrissey and check out his Substack The Rebooting for insights on building sustainable media businesses. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends in this episode. Our content manager Richard Yao also chimed in on a whim with his two cents, so please excuse his low-quality audio. We hope you find this episode both topical and insightful. Links Read Outlook 2021 in full here on our Medium blog! For an easy-to-understand primer on the whole Gamestop situation, read this piece from Vox.Check out the TED talk about the power of online communities that Scott mentioned here.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. See acast.com/privacy for privacy and opt-out information.

This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overall framework of the forward momentum towards digital transformation, the Anyware Economy enabled by the accelerated shift to remote work, and why we believe gaming is eating the world! Come back next week to hear us discuss the remaining two trends from the Outlook. But if you want a preview, you can read Outlook 2021 in full here on our Medium blog!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. See acast.com/privacy for privacy and opt-out information.