Podcast appearances and mentions of mitch schneider

It's our season finale AND our 100th episode!

Have you ever considered what it would take to create an atmosphere where once experienced I'm hooked, spoiled, and don't want to go anywhere else?  Is your customer care so thick, so profound, and so powerful that once experienced, all other business I patronize pale in comparison.  What would it mean for any business that achieves this level of service?  For many business owners this may seem difficult or even impossible to achieve.  The hardest part is wrapping your head around what it truly takes, only then, can you see and act on the how.  In today's episode Mitch and I explore this idea and the endless possibilities.

Are you making excuses for staff that underperforms?  Have you ignored unacceptable behavior or changed policy for fear of losing someone?  Well if you have you're not alone.  Most every business owner will find themselves in this place at least once in their career if not multiple times.  The good news is it doesn't have to be this way.  Today my friends Sarah and Stephen Konyndyk of Endurance Auto Repair tell their extremely powerful, very relatable story of when this happened to them, and lessons learned.  If you are a business leader, this podcast is a must listen for you.

Music publicist Mitchell Schneider joins Staci to talk about working with the likes of Tom Petty, David Bowie, Heart, and many others throughout his storied (and still ongoing) career, which began in New York City as a writer when he was inspired by seeing Lou Reed live in concert. Mitch talks about some of the more out-there publicity “stunts” with former clients (including Ted Nugent, and Korn), and gives insights on how the business has changed with the advent of social media. He also goes into his own songwriting and newest endeavor, which is blogging about the Las Vegas food and entertainment scenes.

Session Reflection: - Most business owners are too busy trying to satisfy the customers wants, needs, and expectations, to actually satisfy the customers wants, needs, and expectations! - Have you ever experienced the pain of being a customer of an auto repair shop?  Do you really understand the pain and difficulty a customer really goes through to get their vehicle to you?  Shouldn't you recognize this huge commitment being made by your customer! - Pick one: You can do a fantastic job with the vehicle while giving mediocre service, and risk losing them, or you can give them exceptional service while doing a mediocre job with their vehicle, and they will likely forgive you. - It's not about how many customers you make, it's how many you keep! - You will find it's cheaper to keep them coming back.  It costs up to 10 times more to by a new customer than to keep the ones you have. - When was the last time you asked yourself, Why do people really come to you?  What makes you stand out in their minds?  Are you their total convenience solution? - Can you finish this sentence?  I know I'm more expensive than other shops, but... - How do you demonstrate your love for your customers? - No customer expects you to be perfect all the time, so how you handle things when the customer did not get what they expected, is the true measure of how much you care and your real integrity. - Every broken vehicle is accompanied by a broken customer.  How often does this get forgotten?  Both must be addressed at every visit. - If your in business, you should study psychology.  Build your empathy muscles! - How do you recognize and truly show appreciation for your customers as well as your staff? How to reach us: Email:  podcast@autotraining.net Website: www.autotraining.net

The OG, Mac Daddy real deal publicist to legendary rock stars for decades, Mitch Schneider is now a Las Vegas resident and part-time foodie. He's writing about the food and arts scene for Casino.org, and has more than a few stories to tell. He did that at Spiedini Fiamma, the six-month old Italian restaurant inside the Rampart Casino at the JW Marriott hotel. Chef Paula Smagacz enhanced our recording session with some of the best items from her excellent menu. And we may never go back to non-food-enhanced podcasting! Learn more about your ad choices. Visit podcastchoices.com/adchoices

  https://www.youtube.com/watch?v=5UTRVy2s2tY   Guest host, Mitch Schneider, Mitch's World and "Misfire the Book” Mitch will speak to the 5 levels of knowledge and concentrates on the 5th; “You Don't Want to Know What You Don't Know”. Mitch's previous episodes https://remarkableresults.biz/?s=Mitch+Schneider (HERE) Virtual shop tour with John Constantin, Bison Fleet Specialists, Buffalo, NY. John's previous episodes https://remarkableresults.biz/?s=John+Constantin (HERE) Weekly episode updates   Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour)

EPISODE #67 - Imagine the journey it is to work as David Lee Roth's publicist for over a decade. Master publicist Mitch Schneider talks about his wild ride with Diamond Dave. Meanwhile former DLR guitarist Steve Vai takes us back to his teenage days gigging on Long Island and gives an update on what he is currently working on. Plus, plenty of VH News and mailbag letters complete this July episode.Download the podcast for free on Spreaker, YouTube, iHeartRadio, Spotify or iTunes. Connect with the Daves on Twitter: @ddunchained, Facebook: Dave & Dave Unchained – A Van Halen podcast, Instagram: ddunchainedpodcast or via email: ddunchainedpodcast@gmail.com

  https://youtu.be/NEtNK2mDfWc Your weekly magazine style show with some wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge and a special fortune cookie wisdom shared.  Guest Host Mitch Schneider from Mitch’s World and Misfire the Book. Mitches previous episodes https://remarkableresults.biz/?s=%22mitch+schneider%22 (Here). Virtual Shop Tour by Colleen Yarger, owner of Mark’s Independent in Chatsworth, CA. Colleen’s previous episodes https://remarkableresults.biz/?s=%22Colleen+Yarger%22 (HERE). Trivia Challenge: What did Ford Motor Company introduce as an audio option in 1965? Listen for the fortune cookie wisdom of the week   Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour)

https://youtu.be/vcZAi4m3ZpM Chris Chesney is theDirector of Customer Training for Carquest Technical Institute. He is also a NASTF Board Member. Visit Chris’s previous episodes  (https://remarkableresults.biz/?s=%22chesney%22). Mitch Schneider is a fourth-generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is an award-winning journalist, former shop owner, and published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Mitch has recent great news on the biggest challenge in his life as he has taken on Primary Myelofibrosis, a rare bone cancer, head-on. He is in his recovery after a successful stem cell /bone marrow transplant in April 2019. I’m so glad to have him back to discuss his novel Misfire: What to Do When Things Aren’t Running on All Cylinders. Look for Mitch’s other episodes (https://remarkableresults.biz/?s=mitch+schneider). Maylan Newton from ESI – Educational Seminars Institute is a business coach, trainer and industry speaker. Maylan is no stranger to the podcast having paid it forward many times. He is a much sought our speaker at industry events in the US. Find Maylan’s previous episodes  (https://remarkableresults.biz/?s=Maylan+Newton). Bob Pulverenti is the Executive Director of the Independent Garage Owners of North Carolina and show chairman of ASTE (Automotive Service & Technology Expo), prior to working for IGO Bob worked as the Executive Director of SSRSOUNY in Syracuse NY. He had also operated automotive shops in Central NY for 25 years, as a shop owner he was triple certified with ASE & a nine time NAPA/ASE Technician of the year award winner. He holds the AMI Accredited Automotive Manager certification. He sits on the AASP National Board of Directors and is a registered lobbyist. Previous Episodes (https://remarkableresults.biz/?s=%22bob+pulverenti%22). Jerry Kezhaya from The Auto Shop in Plano Texas has been in business since 1981. Plano is a northern suburb of Dallas with a population on 280,000. According to Jerry, it is the top growing county in the US. His 35,000 sq ft shop has 21 lifts with two flats per lift. Jerry is a business coach and prides himself for getting out of the shop between 80 and 120 days a year to work with clients, attends seminars and enjoys wine. Listen to Jerry previous episodes  (https://remarkableresults.biz/?s=jerry+kezhaya). Key Talking Points: Some big work done in this decade was carburetors    Maylan was a Snap on Dealer and Mitch was a customer Chris Chesney was also a Snap On Dealer. They kept you in debt so you got up everyday and went to workYou had to pay so you collected from your customer everyday New Tech: Chrysler Electronic Ignition. No points and condensers. “Space Age Tech!!” If you did not have a feeler gauge you used a match book cover Sun engine analyzer. These guys are still waiting to learn how to use it As is typical with each decade or new advances in technology many did not believe it would last Bear static balancer and BADA Bubble Balancer to balance tires New electronic balancer was about $6,000 at that timeTook forever to sell one and to get a shop to buy one These guys pumped a lot of gas. Most shops sold gas. Learning how it works was an incurable passion for these guys Chris Chesney loved the new tech  The more cars at the pumps the more cars came into the bays. The gas pumps was ‘social media’ back in the day  Mitch won a bet if he could field strip a carburetor, $100It took skill to rebuild a carburetor Electrical and carburetor shops were specialists in the dayThey used a growler to grind the armature Curiosity drove the technician of the day To the consumer nothing has changed.My car is broke, fix it Training was big at dealerships back in the 70's General...

https://youtu.be/hpVepQSUSJg Mitch Schneider is a fourth-generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is an award-winning journalist, former shop owner, and published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Mitch has recent great news on the biggest challenge in his life as he has taken on Primary Myelofibrosis, a rare bone cancer, head-on. He is in his recovery after a successful stem cell /bone marrow transplant in April 2019. I’m so glad to have him back to discuss his novel Misfire: What to Do When Things Aren’t Running on All Cylinders. Look for Mitch’s other episodes (https://remarkableresults.biz/?s=mitch+schneider). Key Talking Points: Fewer cars in the future?Millennials not as tied to personal transportation- use alternative transportation Tech shortage- demand will fall as technology increases, fewer people working on fewer cars Stem cell transplant surgery from a stranger in Israel Gave a sense of the purse to give back and leave something tangible behind  Book “Misfire” became legacy project Goodness of peopleStrangers helping when Mitch fell and broke elbow- willingness to do the right thing Open yourself to the universe to see what is out there “You don’t lose, you just learn”You will make mistakes, move on from it In order to change the future is to be the future- be proactive to reactive   Success- always lean into the next challenge Readers make leadersMitch sets aside 15 minutes per day minimum for reading  You are what you think and you think when you read Automotive is essential and always has been Should always feel appreciated and admiration for services they provide Make an investment in your own future  Resources: Thanks to Mitch Schneider for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library  (https://remarkableresults.biz/books/). Leaders are readers. Love what we do, buy a cup of coffee (https://remarkableresults.biz/coffee/). Be socially involved and in touch with the show: Email (mailto:carm@remarkableresults.biz) Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP's HERE (https://remarkableresults.biz/listen/) Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. (https://remarkableresults.biz/insider/) Buy Carm a Cup of Coffee  (https://www.buymeacoffee.com/carm) This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com (http://www.aapexshow.com/) This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More...

Mitch Schneider has worked with some of rock and pop's biggest superstars, including Prince, David Bowie, Heart, Yes, Tom Petty, Grand Funk Railroad, Aerosmith, Heart, and Ozzy Osbourne. Co-founder of the Schneider/Rondan Organization (SRO PR), Mitch stopped by "The DLR Cast" to talk about his time as David Lee Roth's publicist from 1991 to 2003.  As recorded in July 2020, Mitch told Darren and Steve some interesting details and stories about working with Dave, starting with the "A Little Ain't Enough Album" through Dave's ill-fated 1996 reunion with Van Halen at the MTV Music Awards -- and let's not forget the weird and wacky David Lee Roth's "No Holds Bar-B-Que" home video. In addition, Mitch told some great stories about former clients David Bowie, Ted Nugent and Aerosmith, and there's some discussion about DLR's recent feature in The New York Times! Find out more about Mitch and the Schneider Rondan Organization at www.sropr.com.

Synopsis: The car screeched to a stop next to the guard rail, rocks and dirt tumbling into the canyon below. Kurt was trying to escape his life and his business... and he almost succeeded. Then, a chance encounter led him to a unique auto repair shop, and its wise owner who challenged Kurt’s view of reality. FIXING THE CAR WAS EASY. BUT COULD KURT FIX HIMSELF? Misfire is a remarkable journey that begins when a broken car and a broken contractor pull into the most unconventional auto repair shop imaginable. It mixes a lifetime of learning into a suite of principles that can be tailored to any small business, including: How to create profit in advance, rather than hope it will magically appear later on How to replace anxiety and frustration with mindfulness and flexibility How unconventional thinking can transform your business and your life The story of Misfire demonstrates how Eastern philosophy and Western pragmatism can reshape your business, your family, and your very soul. It’s for any entrepreneur who has felt that something is missing, something isn’t running on all cylinders, and that the right answer lays just out of reach. The key to what’s missing is found within these pages. Author Mitch Schneider is an entrepreneur, master technician, martial artist, and trade journalist. This is his first novel. From the Author: Misfire may be different from any other book you have ever encountered. Like me -- a stem cell/bone marrow transplant patient with both my donor's DNA and my own -- it is a chimera. It is the story of Kurt Kerrigan, a small business owner whose life is spiraling down out of control, and his chance encounter with most unusual of auto repair shops. There, Kurt's exposure to Eastern philosophy, martial arts and real-world business tools set him on a profoundly different course. These are real-world management tools and lessons gleaned from 50-plus years of small business experience, operation, and ownership, gently interspersed throughout the pages of a compelling story about people and situations you will surely recognize and can truly relate to. I am sure you will enjoy Misfire: What to Do When Things Aren't Running on All Cylinders, almost as much as I enjoyed writing it and hope you will share information about its valuable content with everyone you know.

This episode Miss P is in deep conversation with Mitch Schneider, one of America's most powerful publicists. He serves as president and CEO of the Mitch Schneider Organization (SRO) PR, which is headquartered in Los Angeles, California, with an office in Nashville. Throughout his illustrious career in public relations, he has represented some of the biggest names in the entertainment and music industry, including Aerosmith, Fleetwood Mac, David Bowie, Ozzy Osbourne, Tom Petty and Heart, among countless others.Mitch Schneider has not only been my dear friend for many years, but he has also represented me along with my ex Michael Des Barres. We could have hung out for hours and I'm sure we will have to sit down again sometime soon, because the stories just poured out. Can't wait for you to take a listen!If you love what you're hearing PLEASE rate us and leave a comment on our Pantheon Media page. We welcome all new listeners as we continue to grow. Thanks Dolls ! Until next time, stay safe and care for yourself and loved ones.Schneider Rondan Organization: www.sropr.comThis show is part of Pantheon Podcasts.

This episode Miss P is in deep conversation with Mitch Schneider, one of America's most powerful publicists. He serves as president and CEO of the Mitch Schneider Organization (SRO) PR, which is headquartered in Los Angeles, California, with an office in Nashville. Throughout his illustrious career in public relations, he has represented some of the biggest names in the entertainment and music industry, including Aerosmith, Fleetwood Mac, David Bowie, Ozzy Osbourne, Tom Petty and Heart, among countless others. Mitch Schneider has not only been my dear friend for many years, but he has also represented me along with my ex Michael Des Barres. We could have hung out for hours and I'm sure we will have to sit down again sometime soon, because the stories just poured out. Can't wait for you to take a listen!!If you love what you're hearing PLEASE rate us and leave a comment on our Pantheon Media page. We welcome all new listeners as we continue to grow. Thanks Dolls ! Until next time, stay safe and care for yourself and loved ones.Schneider Rondan Organization: www.sropr.com This show is part of Pantheon Podcasts.

This episode Miss P is in deep conversation with Mitch Schneider, one of America's most powerful publicists. He serves as president and CEO of the Mitch Schneider Organization (SRO) PR, which is headquartered in Los Angeles, California, with an office in Nashville. Throughout his illustrious career in public relations, he has represented some of the biggest names in the entertainment and music industry, including Aerosmith, Fleetwood Mac, David Bowie, Ozzy Osbourne, Tom Petty and Heart, among countless others. Mitch Schneider has not only been my dear friend for many years, but he has also represented me along with my ex Michael Des Barres. We could have hung out for hours and I'm sure we will have to sit down again sometime soon, because the stories just poured out. Can't wait for you to take a listen! If you love what you're hearing PLEASE rate us and leave a comment on our Pantheon Media page. We welcome all new listeners as we continue to grow. Thanks Dolls ! Until next time, stay safe and care for yourself and loved ones. Schneider Rondan Organization: www.sropr.com This show is part of Pantheon Podcasts.

This episode Miss P is in deep conversation with Mitch Schneider, one of America's most powerful publicists. He serves as president and CEO of the Mitch Schneider Organization (SRO) PR, which is headquartered in Los Angeles, California, with an office in Nashville. Throughout his illustrious career in public relations, he has represented some of the biggest names in the entertainment and music industry, including Aerosmith, Fleetwood Mac, David Bowie, Ozzy Osbourne, Tom Petty and Heart, among countless others.  Mitch Schneider has not only been my dear friend for many years, but he has also represented me along with my ex Michael Des Barres. We could have hung out for hours and I'm sure we will have to sit down again sometime soon, because the stories just poured out. Can't wait for you to take a listen!! If you love what you're hearing PLEASE rate us and leave a comment on our Pantheon Media page. We welcome all new listeners as we continue to grow. Thanks Dolls ! Until next time, stay safe and care for yourself and loved ones. Schneider Rondan Organization: www.sropr.com  This show is part of Pantheon Podcasts.

Industry Veteran with Heart & Soul  Mitch Schneider is a 52-year veteran of the automotive service industry. A fourth-generation auto repair professional, certified master technician, and for more than 37 years, operated Schneider’s Automotive, a successful six-bay, family-owned and operated service facility in Simi Valley, CA, PLUS accomplished trade journalist. As a result of his knowledge and experience, he presents his first acclaimed novel, Misfire: What To Do When Things Aren’t Running On All Cylinders. http://bit.ly/MitchSchneiderMisfire What Makes Mitch Smile Through it All We discuss the early years of Mitch's career, his insightful and lighthearted approach of stories written in many industry publications over the years, and what kept him going through it all. Mitch has an incredible talent for making us smile and causing us to pause and reflect. With stories of life lessons learned from his career, martial arts practice and health crisis, he sought deeper ways to center his spirit while balancing a small automotive business environment. We are privileged to have industry legend and author Mitch Schneider join us on the show!

Mitch Schneider is an entrepreneur, educator, master automotive technician, martial artist, and trade journalist. He is the author of Misfire: What to Do When Things Aren’t Running on All Cylinders.  Described as “Who Moved My Cheese” Meets “The Karate Kid,” the story of Misfire demonstrates how Eastern philosophy and Western pragmatism can reshape your business, your family, and your very soul.  In this episode, Audrey, Lee and Mitch discuss:  ·          The four techniques to help managers and business owners handle day to day stress and challenges ·          The importance of constant Situational Awareness ·          How Mitch overcame a serious health issue to rally back into a new life and how facing death gave him a new outlook " Managers too often fail to accurately assess the strengths and weaknesses of those they manage, especially when it comes to motivation – too often they assume what will motivate one individual is the same carrot that will motivate everyone.” – Mitch Schneider Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Mitch Schneider http://misfirebook.com/ @mitchelljs823 https://www.facebook.com/mitch.schneider.14 https://www.linkedin.com/in/mitch-schneider-8115337 Connect with the hosts of Manage Smarter:  ·         Website: ManageSmarter.com  ·         Twitter: @ManageSmartPod  ·         LinkedIn: Audrey Strong  ·         LinkedIn: C. Lee Smith    Connect with SalesFuel:  ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

LIVE FROM AAIW! This week, the Digital Shop Talk Radio show hits the road to Las Vegas for Automotive Aftermarket Industry Week. We have an exciting episode planned for you as we have industry veteran and author Mitch Schneider on to talk about how important it is to stay ahead of your competition by developing your skills as a shop owner among peers at industry events like AAIW. We will also talk about how career development can help prepare you for the challenges you face as a business owner. Heck, Mitch literally wrote the book on it! He is the author of Misfire: What to Do When Things Aren’t Running on All Cylinders.

  Mitch Schneider refers to himself as a Change Agent and Chief Thought Provoker. He champions the idea of assessing one’s self and looking for solutions in times of crisis. He is the author of Misfire: What To Do When Things Aren’t Running On All Cylinders where he tells the story of a business owner’s unorthodox path to success. Mitch has over 40 years of experience in the automotive industry and cites this as the reason behind the way his book is titled.   Mitch joins me today to discuss the contents of his new book and the reasons behind its authorship. He shares the greatest challenge he ever faced and how he managed to come out a winner. He explains why failure is part of the process and why the bigger your dreams are, the more you will fail. Mitch also describes what being a mechanic for over 40 years taught him about life and how much influence it had on his book.       “It's not that champions have the skill and ability to win; it's that they have too much pride to lose.”- Mitch Schneider       Today on Mastering Midlife:   What you can do when certain aspects of your life aren't going as planned. How his experience as a mechanic inspired him to write his book. The stem cell therapy he received and how it improved his way of life. The lessons he wants readers to take from his book. Why the first thing you learn in life is how to fall. Explaining the different sections of his book. What he believes is the secret of a long and happy life.     Mitch Schneider’s Words of Wisdom:   You’ve got to wake up every morning and say ‘today is going to be a great day.’ The harder you try to move ahead, the more likely it is you're going to fail.       Connect with Mitch Schneider:   Misfire Book YouTube Facebook LinkedIn         Get FREE Access to the Only 10’s Course   Are you struggling with knowing what, when, and how to focus your efforts to get things done? As a long-time sufferer of severe ADD, I understand the struggle - and that’s why I created the Only 10’s system. This system has helped me and thousands of others clear the clutter and focus their energy on getting the right things done.   The Only 10’s free online course is based on my proven system to help you focus your attention and maintain momentum around your day-to-day life.   Sign up for the Only 10’s free course today!           Mastering Midlife...Together!   Thanks for tuning into today’s episode of the Mastering Midlife Podcast: How to Thrive When the World Asks the Most of You with Mark Silverman. If you enjoyed this episode, subscribe to the show on Apple Podcasts and leave us a review.   Be sure to visit our website and connect with us on Facebook, LinkedIn, Twitter, and YouTube and don’t forget to share your favorite episodes on social media.  

Mitch Schneider released the novel MISFIRE: What to Do When Everything Isn’t Running on All Cylinders. Mitch will give you a glimpse into the book and how he sees it helping aftermarket professionals improve their lives and their business. He shares the genesis of the book and his work to complete it so all aftermarketers benefit. It started as an outline seven years ago, to a full-fledged 300+ paged novel that has, (https://amzn.to/2V34oAx) I believe, a unique feature. Short chapters. No doubt the book will read easy and teach many. Mitch Schneider is a fourth-generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is an award-winning journalist, former shop owner, and published novelist. For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Mitch has recent great news on the biggest challenge in his life as he has taken on  Primary Myelofibrosis, a rare bone cancer, head-on. He is in his recovery after a successful stem cell /bone marrow transplant in April 2019. I’m so glad to have him back to discuss his novel Misfire: What to Do When Things Aren’t Running on All Cylinders. Look for Mitch’s other episodes (https://remarkableresults.biz/?s=mitch+schneider) . Find the book at books page (https://remarkableresults.biz/books/) on this website Key Lessons from the Book: The stress, pressure, and anxiety of trying to support a business that is marginal or failing The impact that can have on a shop owner’s personal life: On their financial life The availability of tools and technologies to ‘fix’ a shop and the folks who refuse to take advantage of them The critical impact the Body/Mind Connection can have on success The critical role understanding 4-Cycle Internal Combusting Engine function can have fixing your business The impact elements of Eastern Philosophy and Martial Arts can have when integrated into your business: power, force vs impact, balance, flexibility, being grounded, centered, etc. Resources: Thanks to Mitch Scheider for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library  (https://remarkableresults.biz/books/) . Leaders are readers. Leave me an honest review on iTunes (http://apple.co/1FtrrXt) . Your ratings and reviews really help and I read each one of them. (http://remarkableresults.biz/insider/)   Be socially involved and in touch with the show: Speaking (https://remarkableresults.biz/speaking) Subscribe to a free mobile listening app (https://remarkableresults.biz/app/) . (https://open.spotify.com/show/1lp4lTP8ZvWEWwEEXepBq6) This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit (http://aapexshow.com.)

Mitch Schneider is a fourth-generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is also a consultant, entrepreneur, an award-winning journalist, speaker, and author.  For more than 37 years, Mitch operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Look for Mitch’s other episodes (https://remarkableresults.biz/?s=mitch+schneider) . Schneider is a frequent speaker at major conventions and meetings of automotive industry trade organizations, where he addresses the challenges and problems affecting the automotive service industry and has keynoted or presented for some of the nation’s most successful automotive organizations. Mitch is also the author of Misfire: What to Do When Everything Isn’t Running on All Cylinders, an allegorical small business novel about to be published, as well as an eight-volume Automotive Service Management Series published by Cengage Learning. Look for a coming episode on this book. Key Talking Points: Mitch gave a speech “Give Me Your Tired and Broken Cars” as a State of the Industry address for ETI’s Fall Meeting in 1984. Thirty-five years later Mitch sees a very similar landscape in the aftermarket. He understood the industry so well at that time. That speech started his career as an industry influencer, writer, speaker. He gave this speech 12 times that year. Mitch asks the question: “If we wanted it fixed would we have fixed it years ago?” Need to create own voice for the aftermarket, an organization that can speak for us He actually started a federation of qualified technicians. It grew but became too expensive to support; nothing like we have today with social media.   He believes strongly in licensing and certifications for technicians   He strongly supports ASE We need to get together and talk about what we can and cannot do We do not have any best practices that are published   There is more to the profession than calling yourself a professional  We need to accept that there are different levels of performance within the industry Data acquisition, mechanical, diagnostics He believes many within the industry are being paid what we are worth Independents need to learn how to attract the right talent Right to Repair initiative polarized the industry We can be interdependent instead of independent There are  better shops today because Mitch had influence in his writing and speaking We need to become better communicators  Are we taking care of ourselves? Face masks Gloves Safety shoes Minimize work with petrochemicals  and solvents  Our industry is intensive in these areas: Equipment Labor Physically Liability Environmental responsibility We need to create a General Accepted Automotive Principles just like the account have with GAAP (Generally Accepted Accounting Principles) The supplier groups are strong and the manufacturers are weaker   Here are his points from that speech from 1984 Stereotype Stigma Technician Shortage: Industry Graying/Shrinking from either retirement or seasoned technicians abandoning the industry to pursue other interests Scarcity of ‘good’ mechanics/technicians Dangers from chemical exposure to carcinogenic chemicals – Who knew? High Stress Inadequate compensation: the person who builds the vehicle makes exponentially more than the person who keeps it running…  An unrealistic belief that someone will always be there to service, maintain or repair the vehicle A reality that there are different and distinct skillsets for mechanics and technicians The explosion of technology that occurred between 1978 and 1984… And, what has transpired since  An ongoing problem of who finds their way into the industry and where they finally land: what percentage come from trade...

The Cult's BILLY DUFFY plugs in his live rig for you on a soundstage in Los Angeles where the band was rehearsing for their current tour, which celebrates 30 years since the release of their platinum fourth album, SONIC TEMPLE. The album is being remastered for an August re-issue that will feature bonus tracks, rare demos, and other sonic goodies. In 1989, the album catapulted the Cult to a new level of touring and radio airplay, and in this interview Duffy reflects on the glories and perils of such sudden success. Also on hand is Duffy's guitar tech MATT McKENNA. No Guitar Is Safe is hosted by JUDE GOLD. Thanks to Mitch Schneider of MSO for setting up the interview. Made possible by Guitar Player magazine and guitarplayer.com.

Mitch Schneider is a fourth generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is also a consultant, entrepreneur and journalist. Schneider is a frequent speaker at major conventions and meetings of automotive industry trade organizations, where he addresses the challenges and problems affecting the automotive service industry and has keynoted or presented for some of the nation’s most successful automotive organizations. Publishing Schneider, an award-winning journalist, is a regular contributor and Senior Contributing Editor for 10 Missions Publishing appearing in Ratchet + Wrench magazine. Online, his columns can be found on RatchetandWrench.com. Mitch covers the experiences shared by service technicians, garage owners and consumers in today’s rapidly changing automotive service environment and provides commentary on the evolving relationship between service dealers, jobbers, warehouse distributors and manufacturers. Mitch is also the author of Misfire: What to Do When Everything Isn’t Running on All Cylinders, an allegorical small business novel about to be published, as well as an eight-volume Automotive Service Management Series published by Cengage Learning. Schneider’s Automotive For more than 37 years, Schneider operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif.  Schneider’s Automotive has won recognition throughout the area, including being twice ranked among Los Angeles magazine’s annual list of 100 best repair facilities (even though Schneider’s Automotive is not in Los Angeles).  Schneider’s Automotive was recently sold. Mr. Schneider served as the first Director of the Car Care Professionals (CCPN), a segment of the AAIA, the Automotive Aftermarket Industry Association and is the president and founder of Mitch Schneider’s Future-Tech, a service company specializing in management education and training for automotive service dealers, jobbers, warehouse distribution companies and manufacturers and has shared his knowledge and insight with the automotive aftermarket since 1984. Key Talking Points: Mitch continues, even though he sold his shop, talking to his business coach to stay engaged with the industry. A professional technician since 1966. He sold his business two years ago. Mitch found his passion to speak to the industry via ETI (Equipment and Tool Institute) where he gave a ‘state of the industry’ message when he replaced the person who could not make the event. This was 1984. Part of the inspiration that Mitch used to give the speech was that his children were smart enough to go to a top college, but he knew he was not making enough money repairing cars to sent his children to college. This was the underlying anger that was bothering him. Mitch says we are still facing the same problems today that we were in 1984 He gave the speech seven times that year. It was in Corpus Cristi when some of his written vinuetes fell out of his briefcase and a person helped him pick them up. The person started to look at them and wanted Mitch to know if it was good stuff. That person was the editor or Motor Service Magazine. That is when he realized he may have something to say that could change the industry. It is encouraging to see the people who have received the message that the industry keeps giving. They have done well. However it is the same people that keep attending classes, read articles and listen to podcasts to help them improve. So many are terrified of success or change in a positive direction because they have no idea how success will change their life. They are willing to endure the pain and frustration where they are instead of breaking out. We need to help those who want help to become more successful. We need to extend a hand. I see the pain you are in and how hard you are...

Chris Hillman, Vicki Peterson of The Bangles and Action Skulls, John Rzeznik of The Goo Goo Dolls, Mitch Schneider of MSO PR, and Rod Melancon join Eric in conversation to share memories and pay tribute to the life and work of Tom Petty. Hear Chris Hillman share memories of Tom Petty joining The Byrds for a few gigs and Tom's efforts behind the scenes and in the studio on Chris's latest album, Vicki Peterson's memories of singing with Tom during the Full Moon Fever sessions and joining the Heartbreakers earlier this year, John Rzeznik's thoughts on Tom's songwriting, the greatness of American Girl and Tom's timeless cool factor, Mitch Schneider sharing personal memories working alongside Tom as his publicist for 17 years including specific memories about specific lyrics directly from Tom, and young Louisiana singer-songwriter Rod Melancon's deep appreciation of Tom, his legacy and the immortality of Tom's music. Lots of funny stories, behind the scenes memories, praise, kind words, laughter and tears in homage to one of the world's greatest, gone too soon. Part 3 of 3.

In the fourth episode of this (allegedly) weekly podcast, co-hosts Mitch Schneider and Moe Koltun delve deep into one of their favorite films of 2017: The Florida Project, co-written by Chris Bergoch & Sean Baker and directed by Sean Baker. Note: There were some audio issues during the recording of this episode, so if you notice any abrupt transitions, that's why.

Industry legend Mitch Schneider, owner of Schneider's Auto Repair in Simi Valley, California, joins Ratchet+Wrench for its debut of Ratchet+Wrench Radio. After 50 years as a shop owner, Schneider is in the process of selling his business and moving into a new role in the automotive repair world. He discusses the importance of succession planning, the process he's undergone transitioning the business to new hands, and how he plans to continue to help the industry.

Geza X, producer for Black Flag and Dead Kennedys, in conversation with Mitch Schneider, a Los Angeles-based publicist. Geza X and Mitch Schneider are both contributors to the upcoming collection Los Angeles in the 1970s, out from Rare Bird Books on November 15 2016.