Podcasts about pricing design

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Best podcasts about pricing design

Latest podcast episodes about pricing design

Beyond Users
100- Dan Mall on Design Systems, Design as a Subscription, and Pricing Design

Beyond Users

Play Episode Listen Later Dec 7, 2023 52:53


In a world where organizations constantly strive for efficiency and innovation, Design Systems have emerged as essential tools. They are pivotal in delivering greater value to users while simultaneously enhancing team productivity and satisfaction.Yet, these systems often stumble. Many companies face challenges in implementing and maintaining effective Design Systems.In our latest episode, Alen and Tom delve into these challenges with Dan Mall, a leading authority on Design Systems and the author of the new book "Design that Scales." Dan also runs Design System University, creating, collecting, and curating curriculum, content, and community to help enterprise teams design at scale.Previously, Dan ran design system consultancy SuperFriendly for over a decade. We discuss his experience running a successful distributed agency and his reflections on what he'd do differently a year after wrapping up this business.Our conversation also ventures into critical areas for design freelancers and agencies: pricing strategies and the evolving landscape of design subscription models. Drawing from his expertise and his book Pricing Design, Dan offers clarity on these often misunderstood topics.So join us as we uncover the intricacies of successfully implementing and gaining buy-in for Design Systems. Discover how to measure their impact meaningfully, and learn from Dan's extensive experience in running a distributed agency and navigating the complex world of design pricing.

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Better Done Than Perfect
Software Pricing Design with Chris Mele

Better Done Than Perfect

Play Episode Listen Later Mar 3, 2023 65:11


Why should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.Visit our website for the detailed episode recap with key learnings.Software Pricing PartnersThe three worst B2B SaaS pricing errors – and how to avoid themThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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UI Breakfast: UI/UX Design and Product Strategy
BDTP. Software Pricing Design with Chris Mele

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Mar 3, 2023 65:11


Today we have another episode of Better Done Than Perfect. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSoftware Pricing PartnersThe three worst B2B SaaS pricing errors – and how to avoid themThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

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I Am Nat Noise with Nathalie Noisette
Pricing Your Worth And Your Work

I Am Nat Noise with Nathalie Noisette

Play Episode Listen Later Nov 14, 2022 20:07


Pricing your worth and your work. Most people don't want to consider that how you feel about yourself could be tied to how much you are charging. If you want to find the courage to charge more or stop undercutting yourself because you don't think you are worthy, this episode can offer some tools and resources you need. CFO Ben McAdam helps you to wrap your mind around your worth and work today in our pricing series for the Mental Money Podcast.    To get in contact with Ben, check out the following links:    Website  Twitter Facebook Linkedin   Book Recommendations From the Show    If you have any questions about something you heard or you want to work with me, directly e-mail me your questions or inquiries at mentalmoney.me@gmail.com. For Media Inquiries or Ad placement, please contact Nathalie at 1-888-773-5777 or mentalmoney.me@gmail.com. Disclaimer: All information contained within this audio is a reflection of the author's opinion in proximity to when the audio was produced. Business is an ever-changing organism, due to this notion, there can be changes to this podcast at any time based on new information. Also, the host's opinion may change as well. The host has done their due diligence to ensure that the information presented is presented with the most relevant information, but takes no responsibility for any changes that may be made. Again, these are opinions. You are more than welcome to cross-reference any information presented in this audio. Any missing information is not the responsibility of the host. Any results direct, indirect or consequential, or otherwise are not the responsibility of the host. The information is not to be taken as legal advice. If you are in need of legal advice please contact a qualified attorney.  

Front End Nerdery Podcast
29 - Dan Mall

Front End Nerdery Podcast

Play Episode Listen Later Sep 13, 2022 52:07


In this episode of the podcast I got the chance to sit down and talk to author, speaker, Creative Director and CEO of SuperFriendly, Dan Mall. We talk about design systems, making them accessible, SuperFriendly and building a company, achieving goals, and much more! Intro/Outro music graciously given permission to use called, "Settle In" by Homer Gaines. Sound editing by Chris Enns of Lemon Productions. Transcripts can be found at: https://toddl.dev/podcast/transcripts/mall/ Show Notes https://danmall.me/ - Dan's personal Sit https://twitter.com/danmall - Dan on Twitter https://superfriendly.com/ - Super Friendly https://abookapart.com/products/pricing-design - Pricing Design on A Book Apart --- Support this podcast: https://podcasters.spotify.com/pod/show/frontendnerdery/support

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Jesse Nyberg Podcast
Chris Do on The future of Social Media, AI-Generated Art & Pricing Design Work | The Futur Ep. 90

Jesse Nyberg Podcast

Play Episode Listen Later Sep 8, 2022 66:18


My guest today on The Jesse Nyberg Podcast is Chris Do. Chris is a world-renowned graphic designer, design educator, and internet marketing, specialist. Chris also runs the biggest Design content page and agency The Futur. It was great talking with him and I know y'all will enjoy this episode! Chris Links: https://znap.link/thechrisdo

Jesse Nyberg Podcast
Pricing Design Work, Unethical Design Contests & Imposter Syndrome Ep.66

Jesse Nyberg Podcast

Play Episode Listen Later Mar 24, 2022 27:12


Hey y'all back with my 3rd solo Ep, if you want more or just want to support the podcast/channel then checkout: https://www.patreon.com/Jessenyberg Links to mentioned things My Weekly Newsletter: https://www.getrevue.co/profile/permanentglue Bers Pricing Sheet: https://tinyurl.com/ynhn2256 Harry Vincent Newsletter: https://www.harryvincent.com/sign-up 5 Designers under 10k to follow! https://www.instagram.com/linerposter/?hl=en https://www.instagram.com/archfiendco/ https://www.instagram.com/chaoticnogood/?hl=en https://www.instagram.com/samthomasdesign/ https://www.instagram.com/jakedup/

See Through Design
Seven Deadly Sins of Design: Lust

See Through Design

Play Episode Listen Later Sep 28, 2021 58:29


In this episode of See Through Design we continue our series of 'The Seven Deadly Sins of design' with Lust. We discuss what many designers lust after and the effects of lusting over certain things within design and the design industry can have, whether it be the tools we use, other designers and agencies portfolios, clients, style, education, jobs and more. https://see-through-design.simplecast.com/episodes/seven-deadly-sins-of-design-lust

See Through Design
Seven Deadly Sins of Design: Sloth

See Through Design

Play Episode Listen Later Aug 16, 2021 65:20


In this episode of See Through Design we continue our series of 'The Seven Deadly Sins of design' with Sloth. We discuss what makes a lazy designer and ways in which we can become more productive through organisation, processes, workflow and even how being lazy on specific tasks and using certain tools and methods can make you more efficient and productive. We also look at the future of artificial intelligence within design and how it could affect our careers and role as a designer in the world. https://see-through-design.simplecast.com/episodes/seven-deadly-sins-of-design-sloth

See Through Design
An interview with Andy Brown: Developing a Product for designers, colour, print design & ‘Swatchos'

See Through Design

Play Episode Listen Later Jun 7, 2021 49:58


In this episode of See Through Design, We talk to the creator of the 'Swatchos' Andy Brown. Andy is a designer working on branding, print and digital design and on his website it says he works with people in business, people who work at schools, people with new ideas as well as charities, churches and design agencies. He is the creator of The Print Handbook and Swatchos and also an occasional writer and speaker and has written about design and print production for Computer Arts magazine and various design websites. https://see-through-design.simplecast.com/episodes/andy-brown

See Through Design
Seven Deadly Sins of Design: Gluttony

See Through Design

Play Episode Listen Later May 24, 2021 84:08


In this episode of See Through Design we continue our series of 'The Seven Deadly Sins of design' with Gluttony and ask the question is consuming so much content online detrimental to career progression, productivity and mindset? We also discuss the reason behind some design purchases and whether or not in fact some are made as a way of reassurance and if deep down inside we already know the answers to a lot of our own internal questions, but feel uncertainty, FOMO and peer pressure force us to buy courses, books etc because others have claimed it's life changing!

See Through Design
Seven Deadly Sins of Design: Greed

See Through Design

Play Episode Listen Later May 10, 2021 68:17


This episode of the See Through Design podcast is our third instalment from our mini series about the 'Seven Deadly Sins of Design'. This episode is all about GREED. We discuss how both clients and designers can be greedy when it comes to power, money and pricing design work, greed for social media followers and likes, greed within design pieces around the concept of 'less is more' and showing compassion to yourself and others.

Bean to Bar
The World of Chocolate Bar Molds: companies we've worked with, pricing, design advice, + more

Bean to Bar

Play Episode Listen Later Apr 22, 2021 8:37


Take a deep dive into the world of chocolate bar molds. Dylan covers companies we've worked with, pricing, design advice, and mistakes we've had to learn the hard way! Watch the video version of this podcast here.• Follow us for more chocolate content @manoachocolate • Learn more about us and try our chocolate here.

companies worked mold chocolate bars design advice pricing design
Design To Be Conversation
Dan Mall: Creating boundaries and psychological safety

Design To Be Conversation

Play Episode Play 18 sec Highlight Listen Later Apr 6, 2021 44:33


In today’s episode, I speak with Dan Mall. Dan is a creative director and advisor from Philly. He’s the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is the author of Pricing Design, and co-founder of Arcade, a fun way to manage design tokens for enterprise teams. Enthralled by his role as husband and dad, he also finds joy writing about design and other issues on Twitter and on his industry-recognized site, danmall.me.  We dive into the difference between boundaries and psychological safety, why these practices should matter to every designer, the connection between risk and creativity, tactical ways to inspire a culture of learning, as well as how to contribute and challenge the status quo for better collaboration and impact.

Pricing WordPress

It's the end! In this episode, I round off the series by talking about my experience of podcasting.

Pricing WordPress
Jason Resnick - Lessons on pricing

Pricing WordPress

Play Episode Listen Later Jan 21, 2020 73:14


I talk to Jason Resnick, about season six of his podcast 'Live in the feast' which was all about pricing.

Design Systems Podcast
4. Dan Mall: How do design systems work in enterprise organizations?

Design Systems Podcast

Play Episode Listen Later Jan 2, 2020 37:48


Dan Mall calls in from the East coast to chat with Chris about design systems and their role in enterprise organizations. How does this affect the teams that work on them? The guys also discuss what digital products actually are in relation to design systems. How to create a "one ring to rule them all" type of system and does that even exits? They continue to dive into agile, designers' roles, how teams are finding they're wasting time, and much more.Dan MallCreative Director, Advisor, CEO and Founder of SuperFriendlyDan Mall is a creative director and advisor from Philly. He's the founder and CEO of SuperFriendly, a design collaborative that helps in-house teams make better digital products with design systems. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me.You can find Dan on Twitter and LinkedIn.

Pricing WordPress
A conversation with Ross Wintle

Pricing WordPress

Play Episode Listen Later Oct 3, 2019 57:40


Ross chats to Keith about his thoughts on value-based pricing, hourly billing and pricing for the charity sector.

Pricing WordPress

Are you a WordPress professional who struggles with the pricing of your products and services? Then this show is for you! On "Pricing WordPress" we'll be exploring the art and science of pricing. Digging into different pricing models and exploring their benefits and pitfalls. In this episode, I discuss why I've started the podcast, outline the plans for the show, cover the types of topics that we'll discuss, and more. It's a taster of what's to come.

Ditching Hourly
Pricing Design with guest Dan Mall

Ditching Hourly

Play Episode Listen Later May 10, 2019 75:36


Dan Mall joins me to talk about pricing 7-figure design projects.

Presentable
Presentable 59: How to Price Design Services

Presentable

Play Episode Listen Later Feb 28, 2019 45:24


Special guest and Superfriend.ly founder Dan Mall joins the show to talk about his book, “Pricing Design.” We tackle one of the hardest parts of being a designer: asking for money.

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Design Driven
Dan Mall - Superfriendly

Design Driven

Play Episode Listen Later Feb 5, 2019 35:40


Lots of people think product design is just about buttons, images, features, and workflow, but there’s a whole lot more. Next up I talk to Dan Mall about how building a culture of design helps companies build better products.Dan Mall is a creative director and advisor from Philly. He’s the founder and executive director of SuperFriendly, a design collaborative that gives clients direction. Dan is an enthralled husband & dad, author of Pricing Design, and co-founder of SuperBooked, a service that helps you find work with a little help from your friends. He writes about design and other issues on Twitter and on his industry-recognized site, danmall.me. See acast.com/privacy for privacy and opt-out information.

dan mall superfriendly pricing design
The Big Web Show
173: But What I Really Want to do is Creative Direct, with Dan Mall

The Big Web Show

Play Episode Listen Later Mar 19, 2018 60:29


Creative director, advisor, designer, developer, author (Pricing Design), speaker, mentor, musician, and entrepreneur (SuperFriendly, SuperBooked) Dan Mall is Jeffrey Zeldman’s guest. Running a studio, pitching, value pricing, the apprentice program, “Make Grunt do it,” how to start a startup, “the most exciting design systems are boring,” walking away from big pitches, launching a service to help you find work.

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The Big Web Show
Episode 173: But What I Really Want to do is Creative Direct, with Dan Mall

The Big Web Show

Play Episode Listen Later Mar 19, 2018 60:29


Creative director, advisor, designer, developer, author (Pricing Design), speaker, mentor, musician, and entrepreneur (SuperFriendly, SuperBooked) Dan Mall is Jeffrey Zeldman's guest. Running a studio, pitching, value pricing, the apprentice program, “Make Grunt do it,” how to start a startup, “the most exciting design systems are boring,” walking away from big pitches, launching a service to help you find work. Links for this episode:A Book Apart, Pricing Design“How to Scope Work,” an article by Dan MallSuperBookedDan Mall (@danmall) | TwitterBrought to you by: Squarespace (Visit Squarespace.com to get a free trial and use the offer code BIGWEBSHOW for 10% off your first purchase).

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Non Breaking Space Show
Dan Mall — What is Your Hourly Rate?

Non Breaking Space Show

Play Episode Listen Later Jun 21, 2017


Dan Mall returns! Dan is the director of SuperFriendly, a design collaborative, and author of a new book about the approaches professionals can take to valuing their project rates called Pricing Design, which published by A Book Apart.

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Non Breaking Space Show
Dan Mall — What is Your Hourly Rate?

Non Breaking Space Show

Play Episode Listen Later Jun 21, 2017


Dan Mall returns! Dan is the director of SuperFriendly, a design collaborative, and author of a new book about the approaches professionals can take to valuing their project rates called Pricing Design, which published by A Book Apart.

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Goodstuff Master Audio Feed
Non Breaking Space Show 122: Dan Mall — What is Your Hourly Rate?

Goodstuff Master Audio Feed

Play Episode Listen Later Jun 21, 2017


Dan Mall returns! Dan is the director of SuperFriendly, a design collaborative, and author of a new book about the approaches professionals can take to valuing their project rates called _Pricing Design_, which published by A Book Apart.

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Resourceful Designer
Pricing Design Jobs with Undefined Time Lines - RD073

Resourceful Designer

Play Episode Listen Later May 17, 2017 46:14


Do you dread pricing design jobs when you don't know how long they'll take? Have you ever had to quote on a design job but you have no idea how long it will take to complete it? If you're familiar with Project Based Pricing or Value Based Pricing then it isn't really an issue. But if you're one of the many designers who bill by the hour you may dread this scenario.  In this episode of the Resourceful Designer podcast, I talk about what you can do when you have no idea how long a project will take. Be sure to listen to the episode for the full story. Pricing design jobs by the hour. It takes a lot of practice to correctly guess how long a design job will take to complete. Notice I used the word "guess"? Because that's what it is, a guess. If you guess wrong you could loose a lot of money on the job. The only way to protect yourself if to pad your guess by overestimating which isn't good for your client. But what if there's another way that works for both you and your clients? Actual time billing. When the scope of a design project is such that there's no way to determine how long it will take, offer to bill for the actual time you spend on the job. Many clients will accept a contract stating you will bill them your hourly rate for the total time you spend working on their project. This is the easiest method and it benefits both you and your client. You know you won't loose any money on the design project, and your client knows they won't overpay on the job. But what if the client is worried you'll take too long? If your client is hesitant to sign your contract, you could offer a maximum price for the project. You bill them by the hour for the time you spend working on the project up to the maximum price, providing the scope of the job hasn't changed. This option should satisfy worried clients and make you look good when you come in under the maximum price. Just be sure the maximum price you set is enough to cover any unforeseen complications that may arise during the project. How do you handle pricing design jobs with undefined time lines? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Tim How many works/projects/clients do you normally allow yourself to take in simultaneously within a week? To find out what I told Tim you’ll have to listen to the podcast. Tip of the week Get your Clients to pay for it. When it comes to hardware, software, plugins, fonts etc., If you need to purchase something for a specific project then you should be charging the client for it. Even if it's something you will be able to use in the future for other clients. There is nothing wrong with telling a client you require something to complete their project and including it on your invoice. You can then use that item as a selling feature or service you offer for future clients. Subscribe to the podcast Subscribe on iTunesSubscribe on StitcherSubscribe on AndroidSubscribe on Google Play Music Contact me Send me feedback Follow me on Twitter and Facebook I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

O'Reilly Design Podcast - O'Reilly Media Podcast
Dan Mall on designing with friends

O'Reilly Design Podcast - O'Reilly Media Podcast

Play Episode Listen Later Dec 8, 2016 33:05


The O’Reilly Design Podcast: Pricing design, charting your learning path, and working with friends.In this week’s Design Podcast, I sit down with Dan Mall, founder and director of Superfriendly. We talk about what skills designers should learn, pricing your work, and why getting to know yourself is just as important to becoming a great designer as learning the craft.Here are some highlights from our conversation: Working with friends I have a fairly non-traditional company, the design collaborative that I run. It's called SuperFriendly, and I'm the only full-time employee, but oftentimes the projects we do have multiple people on them. The business model is called the Hollywood Model if anybody wants to research it. Of course, I brand it and I call it the ‘Super Friend Model.’ Basically what that means is that for every project that SuperFriendly does, I bring together a team of people to work on those projects. Some of those are contractors, some of those are other shops, maybe design shops, or research shops. Sometimes it's moonlighters, you know—people who have full-time jobs who want to do something at night and on weekends. Depending on the project, as long as they're the right people, I try to make it work with wherever they're from or whatever they're also currently doing. It's kind of the way that Hollywood makes movies—a movie studio doesn't employ directors, or actors, but they bring those people together and they make a film together for a year. They all kind of go their separate ways after that. Designers should know how to... There's this debate that breaks out—on Twitter, or Facebook, or wherever designers are talking—every couple of months about whether designers should code, and people vehemently argue for both sides of this. I'm in the camp that says designers should “blank”—insert anything there, and the answer is probably yes because it's just to say, should you be getting better as a human and learning more things? Absolutely. There's no pain if you don't. If you don't learn to code, and you're a designer, that's okay, but I want to try to make the argument for why those things are actually beneficial to you as a designer. Some people see that as not part of a designer's job, but I see that as very much a part of a designer's job. That actually helps you, it helps your teams, it helps the products that you're building. The talk [I’ll give at the O’Reilly Design Conference in March] is really about how to manage this: should designers learn code, and then should they learn business, and then should they learn sales? Should they be strategists, should they learn Ruby on Rails, should they learn about the back end? The answer is yes if you can. If you can do that, absolutely, but how do you prioritize that stuff? In the talk, I'm going to be sharing some stories about stuff that I've learned along the way of doing projects as part of SuperFriendly teams, and how I've seen other people handle that. How do designers who code work differently than designers who don't code? Can both of them be equally as effective? I'm going to try to make a case for how coding, specifically, can help a designer's skill set, and how that could actually help influence a product, and product direction, and move even faster and more efficiently without losing quality. A lot of the talk is going to be centered around ways to prioritize this. Should you learn X code first, or should you learn HTML, or should you learn strategy, or should you learn Lean UX? How does that fit in—people are saying Agile is going to help, and people are saying Lean is going to help. How does all of that stuff fit in? Ideally, my goal for this talk is to help designers make sense of all these terms that are floating out there, and if they’re willing to learn, where they should start. Hopefully, I'll be able to shed some light on that. The value is not the craft learning. There are so many ways you can learn craft. There are all these great things that can let you learn how to code Ruby on Rails, or how to design, or learn flat design, or whatever. I think the tougher thing, the one that everybody experiences, and experiences in a different way, is that there's always some issue beneath that. For some people, it's self confidence, for some people, it's time management, for some people, it's feeling like a professional, for some people, it's imposter syndrome. Those are really the things that we work on. That's the thing that takes nine months to conquer or to work through. Learning a programming language, you can do that in 12 weeks. That's why there's all these boot camps out there that are fairly successful. It's really becoming a professional. Pricing design I wrote a book, Pricing Design, and the basic premise of the book is that people pay for things they really want. Not an unobvious concept, but sometimes we forget that when we're pricing in business. We think it needs to be so ‘businessy’—I’ve got to plug a bunch of numbers into a spreadsheet that does some fancy multiplication, and add some padding and accounts for this percentage, and subtract this thing, and then the discount thing, and then the magic number that gets output from the other side is a good qualified price. The truth is, it actually couldn't be further from the truth. As you described, pricing is emotional. We buy things because we want them. We buy things because we like them. We buy things that are logical and illogical. That's how people's minds work. Whether or not you're buying on behalf of a business or you're selling on behalf of a business, it's still people selling to people and people buying from people at the end of the day. There's a lot about pricing psychology. There's a lot about the way people think about money and value that I think we don't take advantage of as designers and developers and business owners. That's the basic premise of the book—just try to understand what you're selling and what your client wants to buy. I'll take web design as an example. A lot of web design agencies and shops and freelancers think they're selling websites. No one ever is selling a website. No one buys a website. Nobody wants to buy a website. They buy the thing that the website will do for them. The website is the thing that will let me sell this cool jewelry that I make. If I didn't have a website, I couldn't sell my jewelry effectively.

O'Reilly Design Podcast - O'Reilly Media Podcast
Dan Mall on designing with friends

O'Reilly Design Podcast - O'Reilly Media Podcast

Play Episode Listen Later Dec 8, 2016 33:05


The O’Reilly Design Podcast: Pricing design, charting your learning path, and working with friends.In this week’s Design Podcast, I sit down with Dan Mall, founder and director of Superfriendly. We talk about what skills designers should learn, pricing your work, and why getting to know yourself is just as important to becoming a great designer as learning the craft.Here are some highlights from our conversation: Working with friends I have a fairly non-traditional company, the design collaborative that I run. It's called SuperFriendly, and I'm the only full-time employee, but oftentimes the projects we do have multiple people on them. The business model is called the Hollywood Model if anybody wants to research it. Of course, I brand it and I call it the ‘Super Friend Model.’ Basically what that means is that for every project that SuperFriendly does, I bring together a team of people to work on those projects. Some of those are contractors, some of those are other shops, maybe design shops, or research shops. Sometimes it's moonlighters, you know—people who have full-time jobs who want to do something at night and on weekends. Depending on the project, as long as they're the right people, I try to make it work with wherever they're from or whatever they're also currently doing. It's kind of the way that Hollywood makes movies—a movie studio doesn't employ directors, or actors, but they bring those people together and they make a film together for a year. They all kind of go their separate ways after that. Designers should know how to... There's this debate that breaks out—on Twitter, or Facebook, or wherever designers are talking—every couple of months about whether designers should code, and people vehemently argue for both sides of this. I'm in the camp that says designers should “blank”—insert anything there, and the answer is probably yes because it's just to say, should you be getting better as a human and learning more things? Absolutely. There's no pain if you don't. If you don't learn to code, and you're a designer, that's okay, but I want to try to make the argument for why those things are actually beneficial to you as a designer. Some people see that as not part of a designer's job, but I see that as very much a part of a designer's job. That actually helps you, it helps your teams, it helps the products that you're building. The talk [I’ll give at the O’Reilly Design Conference in March] is really about how to manage this: should designers learn code, and then should they learn business, and then should they learn sales? Should they be strategists, should they learn Ruby on Rails, should they learn about the back end? The answer is yes if you can. If you can do that, absolutely, but how do you prioritize that stuff? In the talk, I'm going to be sharing some stories about stuff that I've learned along the way of doing projects as part of SuperFriendly teams, and how I've seen other people handle that. How do designers who code work differently than designers who don't code? Can both of them be equally as effective? I'm going to try to make a case for how coding, specifically, can help a designer's skill set, and how that could actually help influence a product, and product direction, and move even faster and more efficiently without losing quality. A lot of the talk is going to be centered around ways to prioritize this. Should you learn X code first, or should you learn HTML, or should you learn strategy, or should you learn Lean UX? How does that fit in—people are saying Agile is going to help, and people are saying Lean is going to help. How does all of that stuff fit in? Ideally, my goal for this talk is to help designers make sense of all these terms that are floating out there, and if they’re willing to learn, where they should start. Hopefully, I'll be able to shed some light on that. The value is not the craft learning. There are so many ways you can learn craft. There are all these great things that can let you learn how to code Ruby on Rails, or how to design, or learn flat design, or whatever. I think the tougher thing, the one that everybody experiences, and experiences in a different way, is that there's always some issue beneath that. For some people, it's self confidence, for some people, it's time management, for some people, it's feeling like a professional, for some people, it's imposter syndrome. Those are really the things that we work on. That's the thing that takes nine months to conquer or to work through. Learning a programming language, you can do that in 12 weeks. That's why there's all these boot camps out there that are fairly successful. It's really becoming a professional. Pricing design I wrote a book, Pricing Design, and the basic premise of the book is that people pay for things they really want. Not an unobvious concept, but sometimes we forget that when we're pricing in business. We think it needs to be so ‘businessy’—I’ve got to plug a bunch of numbers into a spreadsheet that does some fancy multiplication, and add some padding and accounts for this percentage, and subtract this thing, and then the discount thing, and then the magic number that gets output from the other side is a good qualified price. The truth is, it actually couldn't be further from the truth. As you described, pricing is emotional. We buy things because we want them. We buy things because we like them. We buy things that are logical and illogical. That's how people's minds work. Whether or not you're buying on behalf of a business or you're selling on behalf of a business, it's still people selling to people and people buying from people at the end of the day. There's a lot about pricing psychology. There's a lot about the way people think about money and value that I think we don't take advantage of as designers and developers and business owners. That's the basic premise of the book—just try to understand what you're selling and what your client wants to buy. I'll take web design as an example. A lot of web design agencies and shops and freelancers think they're selling websites. No one ever is selling a website. No one buys a website. Nobody wants to buy a website. They buy the thing that the website will do for them. The website is the thing that will let me sell this cool jewelry that I make. If I didn't have a website, I couldn't sell my jewelry effectively.

The twohundredby200 Creative Podcast
twohundredby200 Podcast Episode 35 - Pricing Design Work, Exhibition Design Tips

The twohundredby200 Creative Podcast

Play Episode Listen Later Apr 20, 2016 14:30


Join Sean Makin in the 35th episode of the twohundredby200 creative podcast. Sean thanks everyone who took part in our recent survey covering the topic of regional differences in creative support from local government bodies. The results of the survey has given us a clearer idea of what we can may do to help support the creative community in future. Sean shares the news that Fabriano Boutique Covent Garden is celebrating National Stationery Week with a 'Quote of the Day' exhibition and competition. Visitors to Fabriano Boutique Covent Garden (21 Neal Street, London WC2H 9PU) are invited to create a handwritten quote using the Italian stationery store's fabulous papers and pens for an exhibition during National Stationery Week (25 April - 5 May).  UK quote creators can also enter a free Facebook competition with an opportunity to win a set of 5 vibrant EcoQua notebooks inscribed with their quote by a master calligrapher. The Facebook competition runs until the end of June, with a prize winner each month. twohundredby200 will be starting a new spin off venture soon which aims to support start-up businesses. We have been working hard behind the scenes and we are hoping to launch in May and to celebrate this we will be running a competition. More news soon. Questions this week cover justifying pricing of work, exhibition design, how we approach the design of interactive kiosks and a web designer asks if she should be assisting her clients with their email issues.

italian visitors design work exhibition design pricing design