Podcast appearances and mentions of sara larsen

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Sara Larsen, CMO, and Kaylee Haun, ABM Manager at Wolters Kluwer Health. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

"These are not the droids you're looking for." Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers' perception, marketers need to pull off their own Jedi mind trick to capture mindshare for their brands. We call it "positioning."  In this episode, Drew Neisser is joined by Joe Cohen (AXIS), Sara Larsen (Wolters Kluwer), and Carlos Carvajal (Q2) to discuss the art and science of positioning—how to define, refine, and defend it in a crowded marketplace.  Key Discussion Points:  Joe Cohen explains how AXIS built credibility in energy transition by backing its positioning with real data.  Sara Larsen shares how Wolters Kluwer got internal teams on board with a major brand shift.  Carlos Carvajal reveals how Q2 overcame skepticism to expand beyond its core market.  What you'll learn:  ✔ How to use research to reinforce your brand's authority. ✔ Why positioning is an internal challenge before it's an external one. ✔ The role of analysts, customer feedback, and storytelling in shaping brand perception.  From using market research to create authority to ensuring internal teams embrace new positioning, this conversation is all about the strategies that make brands stand out—and stick!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden, Sara Larsen, Christopher Willis, Victoria Godfrey, Michael Welts, Khalid El Khatib, and Brad Cohen. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life? These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask? Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2. Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let's get to it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is the second part of the celebration of the life and work of Diane di Prima: a panel discussion celebrating the City Lights publication of "Spring and Autumn Annals" by Diane di Prima with appearances by Sheppard Powell, Ammiel Alcalay, Amber Tamblyn, and Ana Božičević. This event was originally broadcast live via Zoom, hosted by Peter Maravelis and moderated by Sara Larsen. This event was sponsored by the City Lights Foundation and Lost & Found: The CUNY Poetics Document Initiative. Purchase "Spring and Autumn Annals” direct from City Lights Bookstore: https://citylights.com/beat-literature-poetry-history/spring-autumn-annals/ City Lights events calendar: https://citylights.com/events/

With the help of Rebecca Gross, owner of 3six0 Performance, we field questions on polarized training, how to effectively close out a season, whether you can ruin workouts with indulgences or poor sleep, and how to get the most out of spin class. Before Rebecca began coaching, she was an accomplished cyclocross and mountain bike racer. She was the 2012 Cyclocross Masters World Championships in Louisville, Kentucky and has twice won the collegiate mountain bike short track national championship. She continues to race professionally. Rebecca is also a veteran of the United States Air Force and holds a masters degree in sport and performance psychology from the University of Denver. Polarized training progressionThis question comes from Eoin Cremen, from Bath in the UK. He writes: “This question comes from a long-running debate between my twin brother and I about the optimal progression of bike intervals in a training program, moving from early / base season, into an 'A' race / short racing season. We both subscribe to a polarized model, predominantly using sessions as the distribution, rather than durations in zone. The question has revolved around the balance between the final training block reflecting re-enforcing race pace at distances nearing race duration, or pushing to develop the higher end qualities (both centrally, VO2Max, and peripherally, fiber and cellular physiology). We have both played with "Seiler-esque" intervals (4x2, progressing to 8x2) as the HIIT component of a training block, complemented with regular easy, Z2 sessions. Then for the final block, we'd elongate the duration and reduce the intensity of these efforts and often include them into longer rides to allow for more time at higher intensities. We also have considered swapping the emphasis of those training blocks, essentially training long to short, race pace to VO2max intensity. Thoughts?” Ramping down a seasonThis question comes from Sara Larsen of Brattleboro, Vermont. She writes: “As the seasons start to change here in the Northeast, it's about time I hang up the road bike. The thing is, I still feel like my fitness is high, and my mind is fresh. What should I do in this situation? Bottle that energy and motivation and save it for next year? I'm not really one to race cyclocross. Are there other outlets I should pursue?" Burned out on structureIn a related question from Britt Gunnarson of Kolding, Denmark, she asks: “I have reached a point in my season where I have decent form, but I don't have the mental energy to do more structured intervals. With one more race to go this season, I don't know if I should continue to push the mental side of things, scrap the season, or if there is an alternative to these.” Ruining a workout?This question comes from Scott Dickey from San Diego, California. He writes: “I'm prone to indulging in an occasional beer or three after a hard workout. It helps me relax. Sometimes I also stay up late or my sleep is disrupted after a hard workout or long ride. I seem to be buzzing for hours and sleep poorly. I've often wondered where's the breaking point… If I get the work in, but then indulge too much or don't rest well, did I gain anything? Or did I just lose the chance to gain something from the work I put in?” Can spin classes replace Zwift?Finally, a question from Joe Uknalis. He writes: “For the sake of motivation this winter, I'm considering spinning classes, rather than another year of Zwift. I just would rather be around people. How do they fit into a training schedule when it's cold and dark outside? How do I use them effectively for motivation, without overdoing it? Is that possible in that setting? Where does that leave you when you can finally get outside again?” Learn more about your ad choices. Visit megaphone.fm/adchoices

Om du vill vara riktigt skarp i ditt yrke, oavsett om du är junior eller senior i din säljroll, så behöver du jobba med ett långsiktigt perspektiv, samtidigt som du når dina kortsiktiga mål. Det handlar om ”vem du vill vara”, hur du ser på ditt nätverk och hur du arbetar med utveckling. Ken och Sara pratar om ett mindset i hur du måste tänka för att bygga en livslång karriär inom företagsbyggande och försäljning men ger konkreta råd och sänder med frågor som du själv måste reflektera kring och besvara. See acast.com/privacy for privacy and opt-out information.

You know the saying: April showers bring May… events? Well, that's definitely the case, as the Chippewa Valley opens things back up after a year of COVID quarantines, and that's the topic of conversation in episode 8 of the Volume One Podcast. Panelists Christina Wolff and Eric Rasmussen join us on the pod to chat about choo choos (or snazzy new Amtrack trains, for us adults here in the room) slated to hit the Chippewa Valley, a local amateur historian preserving history from the passenger seat of his 1971 Plymouth Satellite, and Farm Technology Days slated to roll into Eau Claire (with highly anticipated performances from Chris Kroeze)! Later we're joined by the incredible Sara Larsen of Downtown Eau Claire Inc., to chat about Creative Economy Month, which celebrates the blossoming creative movement in Eau Claire. Then, we play a thrilling game of “Run the Numbers” with a whole heckuva lotta lambs, “Director's Chair” with dorky movie titles and living sculptures in downtown Eau Claire, and wrap things up with “What's in the Koozie”? It's a silly one, so get into it! Find this and other episodes in both audio and video formats on our site at http://volumeone.org/podcasts (volumeone.org/podcasts).

The executive job search is all about taking a consultative approach. For CMOs, it’s about using interviews to truly understand the pain points of an organization and to measure their values against your own. It’s about setting expectations so that, once hired, the CMO be able to deliver both quick wins and big wins that have a lasting impact. And now, Post-COVID, it’s also about doing all of those things virtually. This episode comes from a livestream we recorded in January 2021 with three guests who bring different perspectives to the CMO job search. Patti Newcomer-Small had just been hired as CMO at FMG Suite, Sara Larsen was in transition at the time (now she’s CMO of Wolters Kluwer Health), and Brandon Palmer of Discover Podium coaches CMOs looking for their next gig. Tune in to hear how the job hunt has changed post-COVID as well as an abundance of useful tips for the search and that first 90 days as a virtual leader. For full show notes and transcripts, visit https://renegade.com/podcasts/ 

Selling Value and Not Solutions with Sara Larsen #358

Vem vill inte sälja mycket eller mer? Det är inga, eller i alla fall ytterst få företag, som kan förlita sig på att en produkt eller tjänst säljer sig själv. Säljarbetet är med andra ord en extremt viktig nyckel för företagets överlevnad, och oavsett om du ser dig som säljare eller inte behöver du veta hur och till vem du säljer din produkt eller tjänst. I det här avsnittet av Bara Business djupdyker vi i hur du strukturerar ditt säljarbete inför det nya året, allt från hur du fastställer vilka kunder du ska satsa på till hur du motiverar och utmanar dig själv att driva säljet framåt. Veckans gäst: Sara Larsen, grundare Break The Box & Head of Key Accounts Canned.me See acast.com/privacy for privacy and opt-out information.

In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation.  The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others) which hindered planned marketing activities including travel and events where thousands of people congregated. The second event was the economic crisis of 2008 which had both businesses and consumers concerned about the repercussions that came out of every dollar spent. Third, is how COVID has affected many lives and how we conduct business.  March 2020 provided the world with a new chapter. Those who accepted and embraced the changes with compassion for each other have figured out ways to conduct business, despite the challenges many businesses have faced.  My guest this week on the Modern Marketing Engine podcast is Sara Larsen. Sara’s experience and “marketing scars” come from years of marketing leadership roles at organizations such as IBM, SAP, and Dassault Systems. Most recently, Sara was the CMO at Brightcove, the leading online video streaming platform.  Sara and I spoke about what she describes as the three digital marketing transformation pillars every organization needs in order to become successful in the face of significant change.  Marketing Transformation Pivot Before I reveal Sara’s three pillars, the word pivot warrants attention. This word is likely on the list of words that marketers didn’t anticipate we would use so much in 2020. The word is commonly used to define a slight change that ensures short term survival. This is exactly what many marketers thought 2020 needed, a slight change in the way we market our businesses.  But as the events of 2020 unfolded, we continued to see no indications that things would return back to its pre-COVID state. So, the word pivot was not only used to describe short term survival, instead, it was used to describe long term resilience and growth. Most organizations have already gone through the first part which is ensuring short-term survival. For example, some businesses in B2C have adjusted for the short term such as bakeries pivoting to sell kits to bake at home and alcohol distilleries pivoting to make hand-sanitizers. However, these adjustments or pivots aren’t necessarily sustainable and we now need to think about how we pivot towards long-term resilience and growth. Pillar #1 - How Relevant are you during this Marketing Transformation? Many organizations began to experience the reality that some customers didn’t view them as necessary or relevant in the “new normal.” As marketers, we need to understand that buyer’s needs have changed, and we must ask ourselves, is what we’re selling still relevant? This is where marketers need to be aligned not just with sales but also with your product strategy. Sales can tell you what conversations they’re having with buyers. What are they looking for now? What are their highest priorities and where in their organization does your product fit in? This will help define how imminent a pivot will be from what you were doing before to what you need to be offering now.  We’ve always seen alignment as important but in the face of digital marketing transformation we see that it is more important than ever. Business continuity is also at an all-time high. For example, video messaging can sometimes substitute for those virtual meetings that your buyers may no longer consider as high-priority.  Pillar #2 - The Marketing Mix Has Fundamentally Change Interestingly, many of us can tell you the exact day, hour, and even minute when we realized back in March that our plans for the year were going to be turned upside down. When the COVID-19 outbreak has deemed a pandemic everything changed. The most notable marketing pivot in 2020 centered around events and event planning. Most events have either been canceled or have gone entirely virtual. These new events have given organizations the need to step up their innovation to keep attendees engaged.  Though Sara estimates that in-person events are likely to resume after Q2 of 2021, the results from virtual events have been mostly positive. At in-person events, it was tough to keep an attendee engaged for over 20 minutes, but virtual events allow organizations to showcase technology and this is all thanks to video best practices. Social content, podcasts, video content, these are all great platforms for brands to showcase their assets. We referenced both 9/11 and the 2008 economic crisis earlier in this post. In 2008, similar to this year, everyone was saying that things would resume in 2009, and for the most part, things did. But how are things different this year? For starters, people’s lives are in play by contrast to 2008, which was an economic-only event. Today, the technology is more advanced, and with so much invested in digital marketing transformation and content marketing, marketers have the ability to pivot to this new normal. Sure, events will come back eventually but we might be looking at hybrid events.  Being Helpful can Benefit you in the Long Run Sara’s team at Brightcove began to offer free live-streaming video to organizations who could use it to support their community. They offered this service to schools and churches and community theatres. They offered up to 50 free hours and this was not only rewarding but was also a very helpful research opportunity.  With the information gathered, they began to see what problems organizations were facing during the pandemic in the midst of their digital marketing transformation. It was a good way to learn what problems most organizations were facing and what solutions they needed.  Pillar #3 - Evolving Talent Needs in the Midst of Digital Marketing Transformation Marketers often raise the question, what do I need to learn next? Marketing leaders and their teams need to continually keep up with the latest trends to stay competitive. But this year things have been different. It used to be, what would I need to know next year? Today it’s what do I need to know for next week? Trends are changing at an alarming rate. Selling with video and selling with social media used to be a suggestion, today it’s a necessity to stay relevant.  Sara says that as marketing leaders, we need to know where the world is headed. What does the buyer care about? How do we speak to buyers on their preferred digital channels? The conventional wisdom that in order to close bigger deals, customers need to meet with salespeople face-to-face is no longer true…That big sales aren’t likely to happen virtually. Sara highlights a recent study conducted by McKinsey that says, over 70% of B2B buyers are open to self-service models of up to $50k. Over 27% said they’d spend over $500k.  What does this mean? That your buyers understand that the world has gone virtual so you need to adapt as well.  A study conducted by Gartner in 2020 states that the modern B2B buying committee only spends 17% of its time in their customer journey, talking to suppliers. The rest of the time is spent defining their requirements, looking up websites, competitors, and watching videos and reading reviews. That means, instead of worrying about how much time you spend speaking to prospective buyers, you need to be thinking about what content will appeal to your buyer to be included in their research. This includes all forms of content including video, podcasts and social media posts.  Many executives are reluctant to invest in online training or peer mentoring because they would rather wait until “things get back to normal.” Sara is an advocate of staying current by keeping talent up to speed on the trends that are needed today. She says that current talent demands include event planning, putting on digital experiences, investing in digital training, and lastly, research. You need to determine whether or not your buyer type is the same or if your product or service is best suited for a different buyer persona.  Shifting Towards Digital Marketing Transformation I thoroughly enjoy speaking with marketing visionaries who are constantly looking to better themselves and those around them. Sara says that digital marketing transformation isn’t always planned and this year is a clear example of it. We ended the episode on a high note with Sara emphasizing the importance of having empathy for your team, clients, and colleagues while driving our businesses forward.  This change has affected everyone so as we move out of this pivot and into the long-term resilience and growth, empathy will carry us through and into our next chapter.  Outline of this Digital Transformation Episode [2:40] Sara Larsen Bio and Introduction [3:50] 3 digital transformation pillars she wants to talk about [4:00] Importance of Pivoting towards short term change and long term resilience and growth [4:30] First Pillar: Are you Relevant? Will your traditional marketing strategies be enough? [11:00] Second Pillar: The Digital Marketing Mix has Fundamentally Changed [12:30] When are events coming back? Importance of Digital technology. [15:45] The difference between this market change and the change in the 2008 economic recession.  [20:30] Third Pillar: Evolving Talent Needs [25:40] Invest in Online Training and Peer Mentoring [27:00] Marketing evolution and continuous need to reassess 

Sara berättar om sin tuffa uppväxt i en liten små stad i de Smålands skogar. Till egen företagare med uppdrag i hela Europa.

Dagens gäst är Sara Larsen berättar om hur det är gå igenom omvälvande händelser i livet på ett par år, cancer x 2, skilsmässa, separationer, utbrändhet samt starta företag.Lyssna på ett avsnitt som är en riktig berg-och-dalbana. Jag, Magnusson både blev tårögd och skrattade.Hur är det att nästan ligga och förblöda på öppen gata och ingen stannar för att hjälpa dig?Hur är det när kroppen bara säger ifrån vägrar lyda?Hur är det att vara sig själv både på nätet och i det riktiga livet.Vad kan du göra för att komma igång och börja dela med dig på LinkedIn? Sara kommer ge dig konkreta tips.Här kan du knyta kontakt med Sara Larsen på LinkedIn - https://www.linkedin.com/in/larsensara/Här kan du läsa Sara Larsens artikel som vi pratar om i avsnittet.https://www.linkedin.com/pulse/2-simple-steps-give-get-value-linkedin-sara-larsen/Mer info om Daniel Magnusson & Michael Kröger hittar du på följande sidor.www.magnussonkroger.sewww.humanchange.sewww.coachkroger.sewww.framgangsnatverket.se Instagramhttps://www.instagram.com/magnussonkroger https://www.instagram.com/coachmagnusson/https://www.instagram.com/coachkroger/

If someone ran up to you and said, “Congrats, you’re now the CMO of a $165M tech company with about 500 employees,” what would you do? First, maybe celebrate a bit—that’s a pretty significant achievement—but next, you’ve got to form a plan. Are you pursuing growth? Acquiring companies? Rebranding? Pivoting away from tech and towards producing artisanal hand soaps? Granted, Sara Larsen, CMO of Brightcove (a $165M cloud video platform with about 500 employees), didn’t just get her role from some random guy on the street—she’d stepped into it after an extensive career in tech marketing at companies like IBM and SAP—but hopefully that thought exercise gave you just the slightest glimpse into the sort of decisions that need to get made when you take the helm of a ship like Brightcove. Coming into the role, Larsen wanted to aim for growth, but not just for the company; the entire category of online video could be expanded with the right approach. Now, ten months later, the company has grown and is hard at work pushing its category further. Tune in to this interview to hear how they’re approaching that, as well as other insights regarding career management, successful acquisition, customer experience, employee engagement, and more.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global Company of the Year and Leader in 2018 Gartner's Magic Quadrant for Enterprise Video Content Management. Brightcove specializes in video content management and delivery so whether you’re just starting out with video or building your brand around it, Brightcove empowers you to scale as you grow and promises zero growing pains. In this conversation, Bernie and Sara talk about the ways brands are using video to reach out and engage their target market, to highlight customer stories, and to make a human connection with those in their audience. Sara also shares a way you can attend the upcoming Brightcove PLAY event via a discounted rate. Be sure to listen to get all the details. Attend the annual Brightcove PLAY event May 14 – 16, 2019. Visit www.play.brightcove.com to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019 How Are Brands Reaching Out To Customers And Followers With Video? There are many lessons to be learned by watching what the big brands are doing with video and other marketing tools. Bernie asked Sara what she’s seeing as brands use video and she shared a wide variety of approaches. Marketers are using video to find the right people at the right time Entertainment production companies are using video to get more subscribers to their programs Publishers are working with video to create a stickier website experience and connect better with their audience In these and many other use cases, Sara says the consistent theme is that these brands need a great way to connect with their audience. Video is their medium of choice because it’s the only content format that uses eyes and ears to make an emotional connection with people. Listen to learn from these great examples! Challenges To Building A Video-Based Connection With An Audience Naturally, no brand or marketer can jump right into video creation and effective distribution. There is a very real learning curve and technological hurdle to overcome. But Sara points out that the tech challenges are less formidable as the tools now available are smarter and easier to use. That means there is more time to focus on telling great stories, which is what is at the heart of using video well. The real challenge is to stay focused on that objective. In Sara’s mind, we are still in the early days of using video among corporate marketers. There is a lot that has been learned but much more that is still to be discovered about how to use the medium effectively. But it’s a medium brand marketers are starting to understand better. During this conversation, Sara highlights many of the approaches Brightcove customers are taking that are getting great results. How The Brightcove PLAY Event Can Help You Breakthrough With Video Many brands already know that video is one of the most powerful mediums to use in order to make human connections with customers and prospects. Sara believes that now is the ideal time for content marketers and brands to embrace video more than ever before. Brightcove is hosting it’s 9th Brightcove PLAY event in May of 2019 and it is a “must attend” event for those looking to get into video marketing or to take their video marketing to the next level. The event will highlight Brightcove customers who are getting great results from their use of video, and many themes will be laced throughout the event sessions. Some of them are… How are we better able to make true human connections with video? Where are we seeing new approaches and who are the trailblazers we can learn from? How can attendees become the Mavericks and evangelists of the video space? Bernie will be presenting at the event on May 15th on the topic of how salespeople can use video to engage the modern buyer to stand out from the competition. If you attend Brightcove PLAY, you will leave with actionable ideas, tips and best practices to leverage video to build a following and engage your customers more effectively. You’ll have plenty of food for thought regarding whether you should insource or outsource your video production, you’ll understand the learning curve surrounding video implementation, and you'll understand how to use video analytics tools well so you can measure effectiveness and maximize your efforts. Don’t miss this episode with Brightcove CMO Sara Larsen and don’t miss the Brightcove PLAY event May 14 - 16, 2019. Be sure to get your 20% discount when you register using code: PLAYpc2019 ! Featured on This Episode Connect with Brightcove CMO Sara Larsen on LinkedIn Sara Larsen on Twitter: @SaraLarsen Brightcove’s PLAY 2019 Event Outline of This Episode [1:15] Who is Sara and Brightcove and why do they focus on video? [2:42] The most common ways brands are using video [6:35] The challenges of using video as a brand [13:40] The Brightcove PLAY event: What to expect [20:09] Bernie’s recap of the conversation with Sara [25:27] How you can get a discount on the event Resources & People Mentioned Attend the Brightcove PLAY event May 14 – 16, 2019. Visit www.play.brightcove.com to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019 Content Marketing Institute - Top 3 Types of Content Used By Marketers The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

In this episode we talk about Buyer Personas and the importance of of using them within sales. During this episode you will notice we talk about some questions that should be asked in a buyer persona and also the tips and techniques that should be used. Sara discusses about the success she has had from using the buyer personas and why we need to differentiate the buyer persona for sales use compared to marketing. “Why Buyer Personas matters to sales” - Sara Larsen written article. 8 minutes in we start to discuss some questions you should ask in regards to buyer personas. We discuss about continuously learning and figuring things out to make sure that we are not a Sham or that people discover we are a sham.   18:10 Why do we do interviews Buyer Personas? Figuring out the facts Get to know your clients better What information do you need   Have all departments involved in the buying persona process not just the marketing, the people who speak with the customers more need to be involved (CS & Sales).   At the 21:00 point Sara is sharing her screen and showing her Buyer Persona, it can be seen in our video here:   Sell to the people you know how to sell to and who you enjoy talking to. Know the customer’s limit of their budget. Understand the customers role of their social media, is it effective to connect with them over certain platforms. Ask about the person’s tasks within their role, each company and person is different. Know what they are measured on. Adapting your business based on the person. Understand who has more important of an influence in getting the decision maker to decide to move forward with the purchase. Base your discovery call on the buyer persona, create questions around those answers that you need. Pick your mostly represented type of customer as your main buyer personas to make sure you are getting a good grasp of average customer. We discuss if there needs to be different buyer personas based on different industries. The 3 different types of buyer personas. Know what type of companies you sell to.   Where to learn more: "Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business" By Adele Revella --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bizdevmillennial/support

Sara Larsen is the Head of Business Development at Vainu.io. In this episode she shares how to succeed with social selling on LinkedIn.Check out Vainu at https://product.vainu.io/no/Connect with Sara on LinkedIn: https://www.linkedin.com/in/larsensara/Check out the Inbound Growth Lab: https://www.techweb.no/inbound-growth-lab See acast.com/privacy for privacy and opt-out information.

Sara Larsen is the Head of Business Development at Vainu.io. In this episode we talk about how B2B sales has changed over the recent years, and why you need to love what you do to succeed in sales.Check out Vainu at https://product.vainu.io/no/Connect with Sara on LinkedIn: https://www.linkedin.com/in/larsensara/ See acast.com/privacy for privacy and opt-out information.

Den här veckan sänder vi "live" från The Sales Conference 2018, som var som en tidig julafton för alla som jobbar med sälj och marknadsföring. För att förmedla en del av all kunskap och inspiration vi fick med oss släpper vi detta fullmatade, extra långa avsnitt. Vi tog nämligen vårt pick och pack och drog till TSC, där vi byggde upp vår egen poddstudio och bjöd in alla som passerade. Vi pratade mycket om trender i försäljning men också om rekrytering, social selling och massa annat. I podden hörs ett urval av alla fantastiska personer som gästade oss, bland annat Emma Wallin, Hans Peter Siepen, Jackie Kothbauer, Henrik Larsson Broman och Sara Larsen. Stort tack till alla som medverkade!

Sara Larsen och Anders Hermansson pratar om hur en br [...]

Nytt avsnitt ute av Sellsation Podcast! I dagens avsnitt gästas vi av Sara Larsen, Senior Sales på Doidea vilket är en inbound marketing - byrå. Vi diskuterar Saras resa inom försäljning, de 3 största myterna, 3 tips till den som vill starta en karriär inom försäljning samt varför det är så få andel kvinnor som tyr sig till arbetet. In och lyssna! 

År 2017 kan man tycka att sälj och marknad bör jobba bra ihop. Men så är tyvärr inte alltid fallet. LinkedIn-proffset Sara Larsen ger sin syn på hur sälj och marknad kan jobba ihop, hur man bör gå tillväga och hur man sätter gemensamma KPIer. Självklart bjuder Sara på LinkedIn-tips Musik: Joakim Karud - Waves Bensound

Den klarast lysande stjärnan på den moderna B2B försäljningshimlen just nu är Sara Larsen, Sälj- och Marknadschef på Doidea.I den här intervjun i Säljpodden kommer du förstå varför. Med kloka insikter och ett modernt synsätt, så ger Sara sin bild av hur den moderna B2B försäljningen går till.Vi pratar om hur den nya arenan för modern B2B försäljning egentligen ser ut. Vad har förändrats och vad kommer förändras den närmsta tiden och vad ställer det för krav på företag och säljare? Vad måste moderna säljare lära sig och jobba med för att nå kunder som har gjort stora delar av köpprocessen på egen hand?Förståelse för kundens frågeställning och problemÄven om kunden söker efter information online, så gäller det att försöka förstå vad frågeställningen eller problemet egentligen är och i intervjun ger Sara flera bra exempel på hur man kan tänka för att finnas med som ett alternativ tidigt i kundens köpprocess.Vad gör man om man är lite blyg och vill skapa kontakter på LinkedIn för att senare kunna höra av sig och bygga en relation? Vad bör du inte göra i kontaktskapande på LinkedIn är något vi berör och Sara gör en liknelse med sociala medier och mingel som kan vara bra att ha i åtanke!Skapa 1000-tals nya kontakter på LinkedInHon beskriver också i detalj hur hon gjorde för att gå från några hundra kontakter till över 4000 kontakter, samt påpekar en viktig sak som många glömmer när de skickar kontaktförfrågningar. Skicka med ett meddelande och följ upp andras kontaktförfrågningar! Det kan vara skillnaden på att skapa en ny relation eller att bara få någons digitala visitkort.Många säljare skulle kanske vilja nyttja sociala kanaler mer och både skriva och dela content i större omfattning, men har svårt att komma igång. Sara ger dig flera bra tips på saker som du kan börja skriva om på LinkedIn och dela till dina kunder för att bygga förtroende och ge insikter.Marknad och Sälj, dela med erHon berättar om vikten av att säljavdelningen vet vilket content som skickas ut för att kunna möta nya leads på rätt nivå i köpprocessen och vad konsekvenserna blir om det inte sker. Om kunskapen från marknad delas om hur de bedömer om ett nytt lead är moget för köp, så blir det lättare för säljaren att föra samtalet och bemöta leads i köpprocessen. Hon delar också med sig om varför det kan gå fel för säljaren om hen försöker göra affären med fel person i organisationen, om det inte finns en återkoppling för vilka gemensamma nämnare ett nytt lead bör ha för att bedömas som moget för köp.Digitalisering av B2B-försäljningenVi kommer även in på vad digitalisering egentligen innebär för bolag som måste uppgradera sig för att hänga med och vilken betydelse de kommer att ha för hur säljaren ska kunna hänga med och digitalisera sitt arbete. Sara ger ett bra exempel på hur säljarens och kundens tid respekteras och används effektivt om man bara vågar testa och vi pratar om vikten av att göra research av ditt prospekt innan du ringer för att ha en större chans att få affären.Kommer robotarna att ta över en säljares roll i framtiden? Kan den digitala B2B-säljaren serva sina kunder utan att träffas? Lyssna på avsnittet så får du höra Sara Larsens tankar om hur det kommer att se ut!Vill du komma i kontakt med Sara Larsen på Doidea?www.doidea.sesara.larsen@doidea.se eller 070-6339999Linkedin: https://www.linkedin.com/in/larsensara See acast.com/privacy for privacy and opt-out information.

Sara Larsen is a poet living in Oakland. Her new book Merry Hell has just been released from Atelos. Her previous book, All Revolutions Will Be Fabulous, was released by Printing Press in 2014. Sara has performed her work widely, including at The Berkeley Art Museum, Grace Cathedral, LitQuake, and at Multifarious Array in NYC. Over the course […]

Sara Larsen is a poet living in Oakland. Her new book Merry Hell has just been released from Atelos. Her previous book, All Revolutions Will Be Fabulous, was released by Printing Press in 2014. Sara has performed her work widely, including at The Berkeley Art Museum, Grace Cathedral, LitQuake, and at Multifarious Array in NYC. Over the course […]

Sara and David discuss TRY! magazine and Poetry to the People at Occupy Oakland

Sara talks about A, a, a, a and Gertrude Stein

Sara talked about The Hallucinated and Candy reviews Jennifer Moxley