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The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
The sudden US government shutdown of Anthropic's Fable model has tech insiders reeling and rival global labs surging ahead. This episode breaks down the unexpected political power play rattling the future of AI innovation. The Fable 5 Export Controls Harm US Cyber Defense Anthropic CEO says government should block dangerous AI The Real Reason Anthropic's Models Are Offline: A Six-Year-Old Trump Grudge (21) Pete Hegseth on X: "Three months ago, @DeptofWar kicked @AnthropicAI out of our building—forever. Every passing day proves why that was the right move.
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners.To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners.To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. Jennifer Griffin Smith on LinkedIn: https://www.linkedin.com/in/jennifergriffinsmith/ Resources Acquia: https://www.acquia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
How has streaming changed from simply delivering video to becoming one of the most important business engines behind sports, media, and customer engagement? In this episode of Tech Talks Daily, I sit down with Filippo de Salazar, who leads the Brightcove team following its acquisition by Bending Spoons, to talk about how the company is evolving and where the future of streaming is heading next. With more than 20 years in the industry and powering over a billion streams every week, Brightcove has become the invisible backbone behind many of the broadcasters, publishers, sports networks, and enterprise video experiences we all rely on without ever thinking about the technology behind them. Filippo shares how the past year has accelerated Brightcove's product velocity, with major releases including AI capabilities, live 4K, live DRM, and automation tools that help customers move faster without compromising reliability. While the business has gained speed, he explains that Brightcove's focus on stability and customer obsession remains unchanged, especially when customers depend on mission-critical video workflows that leave no room for failure. We also unpack how AI is moving beyond hype and creating measurable value for broadcasters today. From automatically detecting live sports highlights and clipping them for instant social sharing, to improving ad placement relevance, generating live captions, and translating content into more than 70 languages, AI is reshaping both operational efficiency and revenue generation. Filippo explains how tools like Brightcove's Universal Translator and Metadata Optimizer are helping broadcasters unlock ROI that simply was not possible before. Our conversation also covers personalized streaming, fan engagement, cloud-native automation, and the rise of FAST channels. We discuss why sports audiences now expect low latency, instant highlights, and highly personalized viewing experiences, and how broadcasters must balance those expectations with the realities of infrastructure costs and monetization pressure. Filippo also shares why discoverability has become one of the biggest battlegrounds in streaming, with some viewers spending more time searching for content than actually watching it. Looking ahead, Filippo outlines the three trends he believes will define the next phase of streaming: intelligent automation, stronger monetization discipline, and managing fragmented viewing behaviors across live, subscription, ad-supported, and FAST environments. As media companies try to unify these experiences without adding complexity, platforms like Brightcove are becoming increasingly central to how modern video businesses operate. What does the future of streaming really look like when AI, automation, and personalization all collide, and are broadcasters ready for what comes next? Useful Links Connect with Filippo de Salazar Learn more about Brightcove following its acquisition by Bending Spoons Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.
Filippo Maria De Salazar, General Manager of the Brightcove business, sat down with me for a detailed conversation on the state of the business, one year after the Bending Spoons acquisition. Filippo discusses Brightcove's size, its structure under the Bending Spoons umbrella, and the benefits Brightcove derives from being part of a larger software and engineering company. We also discuss Brightcove's business, including OTT services for media customers and video use cases for enterprise customers tied to marketing and communications. Finally, Filippo details Brightcove's roadmap, highlighting the new functionality already added to the platform and the 2026 product roadmap they released publicly earlier in the month.Podcast produced by Security Halt Media
This week, I detail the numbers you should know from Q4 2025 earnings results from Netflix, Amazon, Fubo, FOX, YouTube, Comcast, and Disney. I cover subscriber additions, profit and loss, Fubo's plans for a reverse stock split, the latest on its carriage dispute with NBCUniversal, and the latest cord-cutting numbers. With the NFL and ESPN deal now closed, giving Disney control of the NFL Network and other NFL Media assets, I break down the terms, the additional content Disney gets, what the deal is worth, and how it is structured. I also cover viewership numbers from Paramount's first UFC stream, with 7 million households in the U.S. and Latin America having tuned in, and Crunchyroll raising prices across some of its tiers in the U.S. Finally, I give the latest news on the Netflix and WBD deal, with Netflix's co-CEO, Ted Sarandos, testifying before the US Senate's antitrust subcommittee.On the vendor side, I detail the exact extent of Vimeo's layoffs, share my thoughts on Brightcove's 2026 product roadmap, and provide financial figures for CDN and infrastructure provider Gcore, which showed significant revenue growth over the past two years.Podcast produced by Security Halt Media
This week, we highlight the NFL's distribution strategy during the Christmas holiday, with five games played, none of which will be broadcast nationally on broadcast TV, during some of the year's largest viewership windows. We cover the news that Instagram is launching an app for TVs, rolling out first on Amazon's Fire TV devices in the U.S. and suggest that many in the media are making this out to be bigger CTV ad news than it is, when selling ads in an 8-minute video on YouTube and a 15-second video on Instagram are very different.We detail how Amazon Prime Video has removed AI recaps from certain shows after users reported errors and why AI is absolutely overhyped in its deployment in the streaming video stack, with almost no examples of how well it works, what it costs to implement, or proof that it works at scale. Finally, we cover the latest news about YouTube, ESPN, Netflix, JioStar, Crunchyroll, FIFA, Brightcove, and Fastly.Podcast produced by Security Halt Media
What happens when a publicly traded company transitions to become privately owned? During the midday Fireside Chat at the Boston Smart Business Dealmakers Conference, two CFOs share firsthand insights on the realities of life as a public company, the strategic considerations behind their respective sales to private equity firms, and what the transition process entailed. Cassandra Hudson, CFO of StackAdapt and former CFO of EngageSmart, and John Wagner, former CFO of Brightcove, sat down with Bank of America Managing Director Phil Ianniello to discuss what changed post-transaction and how the shift has impacted operations and financial strategy, and offer key lessons from navigating this major transformation.
This week, we review FOX and Tubi's Super Bowl stream, detailing the video quality, latency, playback, viewership numbers and overall event success. We also detail Q4 and full-year earnings from Roku, AMC Networks, Altice, Fastly and Harmonic, which saw mixed results. We highlight the launch of JioHotstar, which resulted in the merger between Hotstar and JioCinema, subscriber numbers from Philo, the Apple TV app launching on Android and the changes taking place at Brightcove due to the acquisition by Bending Spoons.Podcast produced by Security Halt Media
SummaryIn this episode of the Inorganic Podcast, hosts Christian Hassold and guest Erik Morton delve into the planned acquisition of Brightcove by Bending Spoons. They explore the dynamics of the deal, the market context, and the implications for both companies. Brightcove, a pioneer in online video hosting, faced challenges in a competitive landscape that evolved substantially due to digital video creation and storage innovation, notably the free models offered by YouTube and Vimeo. Christian and Erik discuss Bending Spoons' pattern of being an acquirer of distressed businesses and how they typically run the businesses post-acquisition to maximize return on investment. This episode is an interesting look at how tech “Zombies” find a home through strategic acquisition when operating standalone is not a credible option.TakeawaysThe acquisition of Brightcove by Bending Spoons is part of a broader roll-up strategy that has been executed multiple times prior.Bending Spoons has been particularly interested in notable companies that became distressed due to commoditization or lack of differentiation, yet still had loyal enterprise or SMB customer bases.The acquisition price reflects Brightcove's current market challenges and growth.Public companies face immense pressure to grow, leading to take-private transactions when they cannot without making drastic changes that public markets don't appreciate.The concept of 'zombie' companies is relevant in today's market, highlighting the impact of stagnation on management and employees.We will see more transactions like these as Zombie companies both public and private face growth challenges.Chapter Markers0:00 Introduction2:52 Background on Brightcove5:15 Background on Bending Spoons07:18 Insights on the Deal Valuation11:37 Brightcove's Engineering Costs & Financial Health14:48 Anticipating Radical Changes Post-Acquisition21:46 Investor Returns and Employee Compensation28:25 Takeaways 32:12 ConclusionConnect with Christian & In/organic PodcastChristian's LinkedIn: https://www.linkedin.com/in/hassold/In/organic on LinkedIn: https://www.linkedin.com/company/inorganic-podcastIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with E20 guest, Erik Morton on LinkedInhttps://www.linkedin.com/in/erikimorton/ Hosted on Acast. See acast.com/privacy for more information.
The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we're talking about today. In this episode, we're taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.Together, we talk about being agile, stepping where others have stepped, how to plot your own route, and aiming for progress over perfection.About our guest, Steve RotterSteve Rotter, an entrepreneur, evangelist, and author, brings over two decades of tech marketing leadership experience to his role as CMO at DeepL. With a track record as a two-time founder with two M&A deals and three unicorns under his belt, Steve is deeply passionate about innovative marketing, AI, and brand building. Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded remarkable growth and revenue increases through targeted account-based marketing and PLG strategies, serving industry titans like Coke, Walmart, and Ford. His expertise extends to CMO roles at OutSystems and Acrolinx, where he drove unicorn growth, established category leadership, and facilitated successful acquisitions. He's also held leading tech-industry marketing positions at Adobe, Motorola, and Brightcove.What B2B Companies Can Learn From Extreme Trail Running:Agility is key. Be on the lookout for disruptions, like changes in buying pattern, that mean you may have to change course. Steve says he was out running “and we had a couple of days of rain because of the recent hurricane. And all of a sudden a trail that was normally a certain way had about a 10 foot river running through it, and you had to cross it and not try not to get too wet and fall over. And the course that you thought was one way is different.” This is true with marketing as well. The landscape is always changing. You have to adapt to what's in front of you to keep going.Step where others have stepped. If you've seen others have success with a particular marketing strategy, try it. Use their success to your advantage. Ian says, “If you have somebody's footprints right there in front of you, you can just stay right in their footprints.” Like in extreme trail running, you know stepping in the same place as the person in front of you is a safe bet.When there is no path, slow down just enough to plan your route. But don't take too long to do it. Ian says, “There's this balance of speed versus slowing down to plan your route. And I think that like a lot of times, in my opinion, B2B marketing teams slow down and plan way too much. And they're way overly concerned with the perfect plan rather than running. At the end of the day, you have to move. You have to keep moving. So many people are just crippled by indecision.”Progress over perfection. Don't wait for perfect data to make great content. Use what information you have to move forward. Steve says, “In many cases, you have very data-driven businesses and by definition, marketing has become almost a data-driven skill set that has to be present. But in many ways, it's that analysis paralysis that slows them down because they're waiting for perfect data. We can't wait for perfection. We have to show progress.”Quotes*”I think that's actually a really healthy discipline for marketing teams, is not just to be on that hamster wheel all the time, but to take some time out and say, ‘Look, what do we really want to do? What do we want to say? What's our message? What's our story? What's our creative angle?' And rarely do you achieve that in moments of extreme distraction, right? It's that focus time that kind of drives those light bulb moments.”*”A leadership approach that is acceptable has a tolerance and there's no fear of failure. If you have marketers that are afraid, like if they make a mistake, they're going to get yelled at or fired, then of course they're going to take time because they're going to just wait for perfect. Whereas if you build a culture in your marketing team around speed, velocity, and learning from your mistakes, then you got a good recipe.”Time Stamps[0:55] Meet Steve Rotter, CMO at DeepL[1:48] The Connection Between Trail Running and Marketing[6:42] Psychology and Support in Extreme Trail Racing[12:54] Preparation and Training for Trail Running[16:56] Marketing Strategies and Team Dynamics[22:15] Balancing Speed and Planning in B2B Marketing[23:55] Overcoming Analysis Paralysis[24:24] The Importance of a Fearless Marketing Culture[25:05] Navigating Unpredictable Terrain[29:12] The Little Things in Marketing[31:46] Educating the Market on AI[34:37] Leveraging Customer Stories[37:54] Advice for CMOs on Content Strategy[40:04] Uncovering Hidden StoriesLinksConnect with Steve on LinkedInLearn more about DeepLAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In regulatory filings, more details have emerged in Bending Spoons plans to acquire Brightcove, including some terms for employees who stay on with the new company, the number of aggregate shares of company common stock tied to RSU awards, the exact number of Brightcove employees, a disclosure of a "material weakness in internal control over financial reporting,” and other company details. In this special podcast episode, we discuss all the numbers and provide insights into what the deal could mean for Brightcove's future.Podcast produced by Security Halt Media
It's not exactly a secret that Apple has explored the possibility of building a television. Before his death in 2011, co-founder Steve Jobs famously told biographer Walter Isaacson that he'd “finally cracked it,” but no full-fledged Apple TV (as opposed to the Apple TV set-top box) has emerged in the years since; The Australian government has withdrawn a bill that would have fined online platforms up to 5 percent of their global revenue if they failed to stop the spread of misinformation. The bill, which was backed by the Labor government, would have allowed the Australian Communications and Media Authority to create enforceable rules around misinformation; Brightcove, a cloud platform that helps businesses manage and monetize video content, is being taken private by Italian technology company Bending Spoons, in a deal valued at $233 million. Founded in 2004, Brightcove develops tools and services for creating, hosting, streaming, marketing, and monetizing video content; Now you can appear to be on a Zoom call in your office, even when you're sipping a margarita in a hammock far, far away. Courtesy of a months-old startup called Pickle. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week, we detail all the important numbers from Q3 earnings tied to profitability, capex spending, MAUs and subscriber additions tied to streaming services from Paramount, Tubi, AMC Networks and Vizio, along with infrastructure players Vimeo, Brightcove, Akamai, Fastly and Cloudflare. We also discuss the latest content news from UFC, The Tennis Channel, Netflix, Sky and FOX and highlight CDN Medianova's round of funding. Finally, we break down the impact of the Fed's interest rates on your job and your employers' ability to borrow capital and expand their workforce, invest in R&D and launch new products and services versus not being able to afford interest payments and doing layoffs. Podcast produced by Security Halt Media
This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more.Today we're going to talk about what it means to provide a truly accessible digital experience and the impact it can have on your customers and your brand.To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, Chief Market Officer at Acquia.A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers.Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams.Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders.RESOURCESAcquia website: https://www.acquia.comAcquia Consumer Perspectives on Digital Accessibility and Why Your Organization Needs a Digital Accessibility Strategy report:https://streaklinks.com/CDXW05pOzrefv_EmGguRQ6AT/https%3A%2F%2Fwww.acquia.com%2Faccessibility-report-2024Acquia Why Your Organization Needs a Digital Accessibility Strategy report: https://0a818d23.streaklinks.com/CJVgsJ1lZcdvFJePqQwSI-T-/https%3A%2F%2Fwww.acquia.com%2Fresources%2Freport%2Fwhy-your-organization-needs-digital-accessibility-strategyWix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studioConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we're going to talk about what it means to provide a truly accessible digital experience and the impact it can have on your customers and your brand. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, Chief Market Officer at Acquia. A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing digital world, ensuring that Acquia solutions deliver exceptional value today and in the future, and that all programs and communications are addressing the unique needs of customers. Jennifer leads the global marketing organization, including product marketing, GTM programs for customers and new business, brand, and marketing communications. With her extensive experience as a B2B marketing practitioner, Jennifer is passionate about new ways to grow awareness, improve marketing ROI, and create high-performing, award-winning teams. Before joining Acquia, Jennifer held CMO positions at Brightcove, Alfresco Software (acquired by Hyland), Software AG, Workhuman (formerly Globoforce), Avid Technology, and Progress Software. She has also held senior European marketing roles at Microsoft, PeopleSoft, and Information Builders. RESOURCES Acquia website: https://www.acquia.com Acquia Consumer Perspectives on Digital Accessibility and Why Your Organization Needs a Digital Accessibility Strategy report: https://streaklinks.com/CDXW05pOzrefv_EmGguRQ6AT/https%3A%2F%2Fwww.acquia.com%2Faccessibility-report-2024 Acquia Why Your Organization Needs a Digital Accessibility Strategy report: https://0a818d23.streaklinks.com/CJVgsJ1lZcdvFJePqQwSI-T-/https%3A%2F%2Fwww.acquia.com%2Fresources%2Freport%2Fwhy-your-organization-needs-digital-accessibility-strategy Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Send Everyday AI and Jordan a text messageWith AI stepping in, streaming video is being reimagined in ways we never thought possible. Find out how the biggest media companies are using AI to stay ahead of the curve and why it's reshaping the future of video with Brightcove's Marc DeBevoise.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Marc questions on AI and streaming video.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Video's Increasing Dominance2. AI's Impact on Video3. New Video Consumption Avenues4. Innovation in Video CreationTimestamps:01:40 Google adds ads to AI-generated summaries.04:55 About Mark and Brightcove06:39 AI will transform video creation and distribution significantly.08:23 Ask AI video questions to CEO during livestream.12:55 Optimizing metadata enhances audience engagement efficiently.13:52 AI improves engagement by optimizing metadata and distribution.17:40 Remote work increased demand for video content.23:11 AI model development dominated by major tech companies.23:53 Evolving video content creation and management challenges.27:08 Video tech boosts small business growth opportunities.Keywords:Role of Text in AI, Video's Increasing Dominance, Video Engagement, Impact of COVID-19 & AI, AI Tools and Content Creation, Compartmentalized Attention, Technological Integration, New Video Consumption Avenues, Innovation in Video Creation, Platform Adaptation, Small and Medium-sized Businesses (SMBs), AI as a Tool for Experimentation, Intersection of AI and Video, Encouragement and Future Vision, Host Introduction, Podcast Overview, AI News Highlights, OpenAI's New Canvas Feature, Google Ads in AI Summaries, OpenAI's Financial Developments, Guest Introduction, Brightcove Overview, AI's Impact on Video, Brightcove Services, AI-generated Content, Language Translation, Auto-Generate Metadata, Content Volume Management, Experimenting with AI, Multilingual Content. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/
This week, Mark Donnigan and I recap news from IBC about using cloud-based compute services for video workflows, encoding optimization, AV1/codec adoption, live encoding use cases, and AI's potential impact on encoding platforms. We also give updates on the Venu/Fubo lawsuit, price increases for NBA League Pass, the upgraded Roku Ultra device, Google rebranding their FAST channels, and some viewership numbers from Peacock. Finally, we discuss some interesting statements from Netflix regarding their ad tier, the NFL games on Christmas and how they view one-off sporting events versus full seasons.Companies mentioned include Akamai, Amagi, AOM, ATEME, AWS, Bitmovin, Brightcove, CDN77, Disney+ Hotstar, Dolby, Edgio, Harmonic, iSIZE, Neilsen, Netflix, NETINT, NVIDIA, THEO Technologies, Visionular, WaveOne, YouTube.Thanks to this week's podcast sponsors: Integrated Digital Solutions and Netskrt Systems.Podcast produced by Security Halt Media
This week, we recap the key points from Q2 earnings involving media companies and vendors, highlighting DTC subscriber additions and losses, profit and loss, cord-cutting, WBD and Paramount writing down the value of their TV businesses, and highlight how media stocks have performed over the past 12 months. We also explain crucial financial terms like GAAP, non-GAAP, EBITDA, OIBDA, and EPS, making it easier to understand how these companies report their finances to Wall Street.On the vendor side, we detail how security and compute revenue now represent 66% of Akamai's total revenue, Fastly cutting full-year guidance and laying off 11% of the company, Brightcove and Kaltura's revenue growth being flat and the challenges some vendors are having in growing their media businesses while continuing their efforts to keep costs down. Podcast produced by Security Halt Media
Jeremy is Co-Founder, Chairman and CEO of Circle, the financial technology company behind the USDC stablecoin. Before Circle, Jeremy co-founded several companies, including Brightcove and Allaire Corporation, which was acquired by Macromedia. Follow Jeremy on X @jerallaire. 0:00 - Jeremy's career growth in parallel to the internet 10:06 - Comparing the first decade of internet adoption to the first decade of crypto innovation 18:37 - Why infrastructure innovation precedes application innovation 25:44 - What happens when the marginal cost of moving value approaches zero 33:59 - Crypto's potential impact on existing institutions and society at large 43:19 - Jeremy's thoughts on internet-native currencies 48:07 - The potential impacts of regulating crypto Mint this episode for free onchain on Base at pods.media/pod-of-jake/176-jeremy-allaire For more episodes, go to podofjake.com. Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy. Thanks to Chase Devens for the show notes and Yiction for the music. Lastly, I love hearing from fans of the pod. Feel free to email me any time at jake@blogofjake.com. Thank you!
This week, we discuss some of Netflix's latest data on its ad-supported business, including usage, monthly active users and the news that it will launch an ad tech platform to control its ad buying, placement, and targeting. We also cover news from YouTube's Brandcast, announcing that viewers watch more than 1 billion hours of content on TV screens daily. We discuss why FOX's CEO said 90% of viewing time on Tubi comes from VOD content, not their FAST channels and why I think FAST won't be profitable for all but the major content owners. We break out the nearly 2 million live linear TV losses in Q1 across pay TV and vMVPDs and how consumers continue to move from a deep linear channel lineup to specific live content. Finally, we discuss why Nielsen's new Media Distributor Gauge is flawed in viewership data when Nielsen compares companies, like The Walt Disney Company, to single streaming services, like Prime Video. We also quickly recap earnings from Vizio, Brightcove, Akamai, WBD, and EchoStar and highlight a new patent lawsuit filed against Google regarding caching and content delivery methods dating back to Sandpiper Networks. Podcast produced by Security Halt Media
This week, we break down all the numbers from Warner Bros. Discovery's full year 2023 earnings, including DTC profitability in 2023, exclusive NBA negotiations, international expansion of Max, and their disciplined approach to investing in subscriber growth, mindful of lifetime value to subscriber acquisition cost ratios. We also highlight why Fubo is suing Disney, Fox, and Warner Bros. Discovery over their recently announced JV deal to offer a sports streaming service and the overlapping distinct authority that the FTC and DOJ have to challenge anti-competitive practices. Finally, we detail earnings from Vimeo, which projects only 4-8% of revenue growth in 2024 and Brightcove, whose projected 2024 revenue growth would be flat or slightly down over 2023.Podcast produced by Security Halt Media
Video streaming is valued at $500 Billion and will explode into a $2.0 Trillion market by 2030. With billions of hours streamed per month, 99% of American households subscribe to a streaming service, like Netflix, Apple, Amazon, Disney, Fubo, Hulu, Max, Paramount, Peacock, Roku, Sling, and YouTube. Americans spend approximately 13 hours per day consuming digital media, ugh, with 3 of those hours spent streaming video. At the center of this massive traffic, making it all happen behind the scenes, are companies like Brightcove. Partnering with thousands of companies in 70 countries, to stream and monetize content inside and outside of their organizations, Brightcove helps build connections between companies and their audiences. To explore how to reboot the streaming industry, we invited Brightcove's CEO, Marc DeBevoise, to The Reboot Chronicles Show. A two-time Technology and Engineering Emmy® Award winner, Marc unpacks how he and his team are pushing the boundaries of what video can do for our companies and our lives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebootchronicles/message
This week, we review what's behind all the industry layoffs as companies reset the cost bar on CAPEX and OPEX expenses. With full-year 2023 financials in the book, some companies didn't hit the revenue, efficiency, and cost savings goals they had expected, prompting layoffs to start the year. We also detail how some vendors are restructuring their debt with Fubo, the most recent example, which will pay a higher interest rate in exchange for pushing debt out by three years and getting to profitability faster.We detail the 2023 domestic box office revenue numbers, which topped $9.03 billion, an improvement on the $7.4 billion total ticket sales from 2022 and the great year that IMAX had financially. On the sports front, we discuss the NCAA's nearly billion-dollar handshake with ESPN and Warner Bros. Discovery's plans to continue to give away its B/R Sports Add-On for several more months before they start charging consumers. Finally, we mention some executive changes at VideoAmp, Prime Video, Brightcove and Edgio. Podcast produced by Security Halt Media
This week, we examine the Q3 financial results of OTT industry heavyweights Disney, Warner Bros. Discovery, DISH, and Vizio, along with streaming providers Akamai, Brightcove, Kaltura, Comscore and Vimeo. We go over some of the most important conclusions, such as Disney+ having 5 million AVOD customers and ESPN+ making $33 million in profit. We go into detail on how WBD paid off an astounding $12 billion in debt this year and anticipates producing at least $5 billion in free cash flow. The company is attempting to position itself as an acquirer, as evidenced by the $111 million in positive EBITDA that their DTC sector generated during the quarter. We conclude with all the P&L data from streaming providers in the industry that you should know, including an examination of CDN77's remarkable revenue growth and the current macroeconomic environment's potential impact on the industry.
This week we detail the Q3 earnings numbers you need to know tied to Paramount+, Peacock, Fubo, AMC+, Roku and Brightcove including subscriber counts and DTC profit and loss. We also draw attention to the roughly one million new Comcast, Verizon, Charter, and Altice pay TV customers who have cut the cords. We talk about the announcement from Netflix that their ad tier now boasts 15 million monthly active users worldwide; Harmonic's strategic review of their video division; Bitmovin revealing that their revenue for the upcoming year will be in the 30s million; and Nokia suing Amazon and HP for allegedly violating patents related to H.264 and H.265 video decoding.
This week we break down all the important numbers you need to know regarding Q2 earnings from OTT platforms and streaming vendors. Hear about profitability/loss and subscriber gains/losses for Warner Bros. Discovery (Max), Comcast (Peacock), Fubo, Roku, Brightcove, Vimeo, Verizon, Charter, Kaltura, Fastly and Cloudflare. We also pose tough questions about New Relic's valuation following its acquisition and the implications for other vendors in the industry.
Brightcove Inc., Q2 2023 Earnings Call, Aug 02, 2023
ในโลกปัจจุบันทุกวันนี้ เราสามารถรับชม Content ที่มีความหลากหลายที่เปิดโลกของเราให้กว้างขึ้นมากกว่าที่เคย โดยเฉพาะการดูวิดีโอออนไลน์ที่เราสามารถเลือกชมได้หลากหลายช่องทาง ผ่านทางค่าย VDO Streaming และสื่อออนไลน์ต่างๆ ที่แข่งขันกันผลิตคอนเทนต์ออกมาเสิร์ฟเราในระดับรายชั่วโมง แล้วเทคโนโลยีที่อยู่เบื้องหลังการให้บริการ Content ทั้งหมดนี้คืออะไร . โดยในรายการ Tech Monday EP. นี้เราจะไปทำความเข้าใจกัน กับคุณเก่งกาจ ทัฬหสายทอง และคุณเชษฐ สุทธิธนานนท์ ถึงเทคโนโลยีที่มีชื่อว่า Over-the-top หรือ OTT เพื่อเจาะลึกว่ามันคืออะไร แล้วมันจะช่วยพัฒนาโลกแห่ง Content ได้อย่างไรบ้าง โดยเฉพาะคอนเทนต์รูปแบบวีดีโอ มาดูกัน! . Tech Monday x OMNIKUB x Brightcove . . #OMNIKUB #Brightcove #OTT #TechMonday #missiontothemoon #missiontothemoonpodcast
In this episode, Theo shares Brightcove's holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.Key Takeaways:Different personas need to be sold to differently. Be sure all messaging directly reflects the needs of a particular persona and that it's not written for every potential buyer.A go to market strategy that's worked for Brightcove: Treat buyers as individuals, personalize content, and since video is king - make good use of it.Create a Netflix style experience for your customers. Thinking and acting like a media company is the way forward.Quote:It's ubiquitous. Now research shows that 90%, 97% in fact of recent video viewers would be more receptive to sales communications from a business after consuming their video content, so it's incredibly important that enterprises get on board with video as well.”Episode Timestamps:*(4:20) - The Trust Tree: Brightcove's focus on “streaming” content strategies *(25:09) - The Playbook: Marketing to customers as customers and not simply as prospects*(38:53) - The Dust Up: Overcoming tension between marketing and sales*(42:56) - Quick Hits: Theo's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Theo on LinkedInLearn more about BrightcoveLearn more about Caspian Studios
I'm so excited to announce that with this episode we have hit a new milestone and that is #300 episodes of The VentureFizz Podcast!!! Did you know that my first interview was published 5 years ago, so I am blown away to reach this milestone. Starting a podcast is not necessarily hard, but keeping up with it is certainly one of the trickiest parts. I believe that the key criteria for a successful, long standing podcast is that the host needs to be genuinely interested in the topic that is being discussed. It goes without saying that I am fascinated by the journey of building startups and I consider myself to be incredibly fortunate to have the opportunity to interview so many amazing entrepreneurs and investors. I want to thank them all for taking the time to share their stories and advice with our audience. So, for Episode #300, I couldn't think of a better guest than Diane Hessan - Entrepreneur, Investor, Board Member, and Columnist. Diane has accomplished so much through out her career and during this interview she shares so many great stories from each step along the way including building Communispace (now called C Space) which was the first company to leverage social media for consumer insights. We had a lot of ground to cover, so we discuss a lot including: * Diane's background story growing up in Pennsylvania and why she completed her undergrad at Tufts in three years, plus the story of her very unique application to Harvard Business School. * Her career path as a Brand Manager for General Foods and later rising through the ranks at The Forum Corporation. * The full story of Communispace and how the company pivoted and disrupted the market research industry which led to an acquisition by Omnicom. * Authoring a book and becoming a nationally recognized expert on the American voter. * Serving on the Board of Directors at companies like Panera Bread, Brightcove, Eastern Bank, and others. * What it's like giving a commencement address. * Saying “yes” and the importance of serendipity. * And so much more! Ok quick side note, as you know this is Episode #300. This means we have quite the library of interviews with entrepreneurs and investors in the tech industry. I interview legends like Diane who are wildly successful, but I also interview first time entrepreneurs, as I like to provide insights and advice for entrepreneurs at different stages. So, if you haven't explored our full catalogue, you can go to venturefizz.com/podcast or any of the major streaming players like Spotify, Apple, Google Play, Soundcloud, and others. I hope you find these interviews useful, as there are so many great lessons learned!
This week we highlight the Q1 earnings news from Brightcove (will lay off 10% of company), Vimeo (CEO could get $800,000 bonus), Paramount (+ added 4.1M subs), Comcast (Peacock subs up 2M), Warner Bros. Discovery (expects DTC business to be profitable this year) and the latest cord cutting numbers with over 1M pay TV losses in Q1.We also discuss problems we are seeing with many resumes and LinkedIn pages by those looking for new jobs in the industry. We share feedback on what you should be doing if you are looking for a new job and how you should be setting yourself up for success.Questions or feedback? Contact: dan@danrayburn.com
This week we highlight some of the news from the NAB Show and detail the technologies and business models we heard talked about the most. We also discuss the trends we saw at the show, vendor messaging, specific data shared from speakers and what impressed us. We also cover some numbers you need to know on cord cutting, P&L and ARRU from earnings related to Roku, Comcast (Peacock), Amazon, Verizon, Meta, Netflix and others. Companies and services mentioned: Roku, Netflix, Amazon, Verizon, Peacock, HBO Max, Comcast, Brightcove, Harmonic, Haivision, Amagi, IMAX, Bitmovin.Questions or feedback? Contact: dan@danrayburn.com
Accomplished leader in the direct-to-consumer, media, and technology industries...and an excellent secret-keeper, Mark DeBevoise brings his big brain into the bunker and drops a few juicy tidbits.Like - before there was Disney+ and Peacock...he was behind the creation of a secret streaming service - known only by it's cool code name, "Project Subway." That highly classified project eventually became known as CBS ALL ACCESS...which is now PARAMOUNT+. Also - We'll get his thoughts on the current business of streaming...will it ever become profitable? Will viewers have to navigate dozens and dozens of apps, endure increasing monthly subscription fees AND sit through commercials? Is linear tv dead or does it still have a pulse?Lastly, Marc downloads us on his exciting NEW venture called BRIGHTCOVE, takes a listener question and plays "Finish That Sentence."We felt much smarter after his visit...bet you will too!Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!Email rm15creative@rm15creative.com
This week we detail the numbers you need to know from the Q4/full-year earnings of Warner Bros. Discovery, Vimeo, fuboTV, Vizio, Brightcove, DISH and Altice. We highlight revenue growth, free cash flow, pay TV subs lost, streaming subs gained and ARPU. We also cover some of the news around sports streaming and OTT services from MSG+, RSN licensing, NFL Sunday Ticket and Indian Premier League cricket.Companies and services mentioned: Netflix, HBO Max, fuboTV, Warner Bros. Discovery, MSG+, Brightcove, Vimeo, DISH, Altice, YouTube TV, Tubi, Tubular Labs and Chartbeat.Questions or feedback? Contact: dan@danrayburn.com
Josh Walker is the Co-Founder and President of Sports Innovation Lab where he oversees the company's innovative and proprietary market intelligence platform. Through market analysis and unbiased research, he empowers brands to develop and implement game changing, breakthrough experiences in a new age of sports and entertainment fandom. His work at Sports Innovation Lab represents the convergence of his career as a researcher, advisor, entrepreneur, and sports journalist. A former Vice President of Research at Forrester, Josh was responsible for launching the company's Forrester Wave evaluation framework, designed to accelerate innovation by connecting technology buyers with the best vendors. After Forrester, Josh spent time as Entrepreneur-in-Residence at General Catalyst advising fast-growing companies including Brightcove, Kayak, and Demandware. He soon became a serial entrepreneur himself, using his passion for technology and data to launch and grow several venture-backed companies such as CityVoter, Comlinkdata, and Stattleship. Josh is a graduate of Middlebury College and lives in Cambridge, Massachusetts. In the conversation Josh mentions the book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, which can be found across book retailers.
Marc DeBevoise, CEO of Brightcove, joins me in today's episode of Tech Talks Daily in a discussion about the rise of the future of streaming. As a seasoned executive with a wealth of experience in the streaming industry, Marc provides an in-depth look at what is driving the evolution of the creator economy into a producer economy. According to Marc, the rise of the producer economy is fueled by the growing number of creators and producers leveraging technology to produce high-quality content and reach new audiences. In addition, the producer economy is characterized by the democratization of content creation and distribution. For example, anyone with a smartphone and a creative idea can reach a global audience with their content. This is a massive shift from the old entertainment industry model, where a limited number of gatekeepers controlled what content was produced and how it was distributed. Marc also shares his thoughts on the current state of the streaming wars, which are shaping up to be the biggest battle for the future of entertainment. Marc's insights and experience in the video technology industry, along with his deep understanding of the evolution of the creator economy into the producer economy, provide us with a valuable glimpse into the future of streaming and the video technology industry. I highly recommend checking out the entire conversation with Marc DeBevoise on Tech Talks Daily.
Media companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance? Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy isn't contained to large companies with high-production capabilities, the role of user (customer) generated content, and why she believes B2B has a place on TikTok. Are you ready to think more like Netflix? Press play. Connect with Jennifer: https://www.linkedin.com/in/jennifergriffinsmith/ Learn more about Brightcove: https://www.brightcove.com/en/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
In this episode, Jillian Ryan, Senior Director, Content Strategy at Brightcove, talks all things content marketing: content marketing strategyspeaking to and connecting with your audiencegetting your work to rank on the SERPthe importance of ensuring high quality valuable contentrepurposing content for all teams to leverageand so much more.Jillian asked key questions in this episode:How do you measure authentic storytelling?What are you adding to the conversation?And we also discuss: how to handle constructive feedback (and when to ignore it).the transition from journalism to marketingMentioned in episode:StoryBrand with Don Miller: https://storybrand.com/M2M community: https://www.linkedin.com/company/marketers2marketers/Host: Jane Serra: https://www.linkedin.com/in/janeserra/Guest: Jillian Ryan: https://www.linkedin.com/in/jillianryanwriter/If you enjoyed this episode - follow, download, share, and review! Thanks for your support.
On this episode of The Marketer's Journey, I interview Jennifer Griffin Smith, CMO of Brightcove. Jennifer is in her sixth CMO role so far, so she has plenty of words of wisdom to share about what it takes to be a great marketing leader. She also shares her perspective on the realities of virtual engagement today, including advice for adapting to this digital-first landscape and ever-shrinking attention spans.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Jennifer truly takes a holistic approach to internal collaboration. Work closely with engineering and product leads within your organization to develop a solid understanding of what the market needs, what the customers want, and how the team can develop a value proposition that sets you apart from the competition.The traditional buyer's journey has evolved dramatically in recent years. Now, the funnel has flipped, which means marketers are tasked with targeting their audience using unique messages and creating advocates. Accomplishing this requires a different technology stack, different resources, and a different mindset overall.The average attention span has changed. Jennifer reminds us that over the past few years, the typical buyer's behavior, daily routines and expectations have shifted dramatically. For this reason, the entire buyer journey needs to be easily accessible, quick, and to-the-point.Learn more about Brightcove here: https://www.brightcove.com/en/ Learn more about Jennifer here: https://www.linkedin.com/in/jennifergriffinsmith/
In this new episode, our special guest Shannon K. Murphy talks about the importance of educating leaders and truly understanding the marketing processes to make the right marketing hire. She follows the conversation by advising young marketers on how to present themselves during job interviews. Shannon K. Murphy is a consultant, speaker and writer. As the founder of Shine Content Strategy, she helps SaaS companies increase their visibility through messaging, content and SEO. An alum of Boston-based start-ups like Brightcove and HubSpot, she has worked in SEO and content since 2008. Shannon champions growth opportunities and higher wages for marketers and writers as a mentor and is a passionate advocate for diversity and inclusion in the technology space. As the fractional CMO of Zomentum, Shannon oversees brand messaging, go-to-market strategy, and co-marketing initiatives. Shannon has helped grow Zomentum from 800 to 4000 customers by better articulating the company value and driving product awareness. With her communication and brand strategy skills, she has continued to evolve the Zomentum story by: bringing together disparate tools into a platform vision, integrating in key business acquisitions and pivoting the product to new markets. The best way to reach her? shannon@shinecontentstrategy.com or https://www.linkedin.com/in/shannonkmurphy/. If you're a MSP or SaaS Vendor looking to scale growth in the Channel, check out the Zomentum Revenue Platform OR follow the Zomentum momentum on Linkedin.
Joe and Tom are joined by Phil Green, Strategic Accounts - Media at Brightcove. Phil is a sports industry veteran who has spent his career working with the biggest brands in sports and entertainment, including Endeavor, ESPN, MLB Advanced Media, USTA, ABC Sports, and others. Phil talks about the evolution of sports streaming from traditional tv and how it has become more than a viable business. He highlights the potential opportunities in the sports streaming landscape while discussing its current state. Phil shares his insights on consumer engagement and building fan relationships for major and minor sports leagues. He also talks about the emerging trends in the sports media world and how leagues adapt to changing times to stand out in the attention economy. Phil also shares his incredible wisdom on Business Development and offers essential tips for navigating careers. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal '22 (@yashagarwal655), Sam Marks '22, and Connor O'Neill '22, with Jillian Quinn '22 (@JillianMQuinn) and Dominique Smith '22 managing social media efforts.
In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!Tune in to learn:The importance of storytelling in marketing (4:40) How to start thinking and acting like a media company (6:15)What mistakes are companies making regarding video? (13:50)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
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