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Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency. His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his newsletter “The Marketing < > Analytics Intersect”, his blog “Occam's Razor,” and his best-selling books “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers, executives' teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common-sense framework around the often-frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah. Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award from Google.
Meet Avinash Kaushik. Avinash helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He's the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam's Razor), and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0). * Visit Avinash on the Web at https://kaushik.net * Need help growth hacking your business, visit Sabir at https://growthbysabir.com * Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles Chapters 00:00 Sabir Welcomes Avinash Kaushik 12:48 Write to Teach 14:27 Think Book not Diary 16:29 Specificity is Important When Building a Brand 29:30 Product Analytics vs Web Analytics 30:21 Web Analytics vs Customer Analytics 31:31 Why Customer Analytics Are Important 36:35 Metrics vs KPIs 38:43 How Many KPIs Should You Have? 40:15 CPM is Useless, Stop Using It 41:28 What Are CPA and CAC? 42:45 One Efficiency Metric and One Effectiveness Metric 51:46 The Two Metrics that Matter 54:10 You Have More Homepages Than You Think 59:30 Stop Overvaluing Paid Media Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple of years, he has lead and contributed to the application of machine learning algorithms, both inside Google and for external developers. As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science. Avinash has received rave reviews for bringing his energetic, inspiring, and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit, and Healthcare Strategy Summit. He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, the University of Virginia, UCLA, and the University of Utah. Avinash has received industry honors including the Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association. #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support
Welcome to episode #732 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #732 - Host: Mitch Joel. The one person I think of when the state of marketing and technology shifts is Avinash Kaushik. Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), dear friend and business big brain is back with more passion, empathy and criticism than you might be ready for. Each article he writes for his amazing newsletter, The Marketing-Analytics Intersect (you better sign up for it), may as well be a business book unto itself. His insights into what should really count today for business leaders is refreshing. He’s got attitude, is full of passion, and he does not hold back. What is the role of technology in society? What does the data say about our politics and who we are? How do we fix the tech backlash? And that's just the beginning. Enjoy the conversation… Running time: 57:00. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Web Analytics – An Hour A Day. Web Analytics 2.0. Occam’s Razor. Follow Avinash on Instagram. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'.
Welcome to episode #693 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #693 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful writer (Occam's Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about, in this day and age. Avinash has an incredible newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to discuss the power of analytics, why we have too much data, why brands should stop their social media posts, and whether all of this tech hate is well placed. In a world of measuring what matters, trust me, you will need to hear what Avinash thinks (and wants you to do). Enjoy the conversation... Running time: 1:03:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Stop All Social Media Activity (Organic) - Solve For A Profitable Reality. The power of machine learning at Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. Follow Avinash on Instagram. This week's music: David Usher 'St. Lawrence River'.
Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web Intelligence Certificate program, and University of Toronto’s Social CRM program. Kauskik has been honored with the Statistical Advocate of the Year award from the American Statistical Association, 2009.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)
"We didn't let tools define what we wanted to do. We figured out what the business value is and then we created a data existence that allowed us to answer those questions.” A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses. Avinash has maintained Occam’s Razor, one of our favorite blogs, since 2007, and has been encouraging us to reimagine how we gain business insights from the massive amounts of data laid at our feet in modern times. He speaks about the practitioner’s role in data analysis and how having access to every possible data point doesn’t make humans smarter; it can often lead us astray or paralyze us without the proper analysis. And for those of you who are interested in making a career in digital marketing, Avinash is the person to listen to. He tells us why one of the most future-proof professions will prove to be data analytics and the number one personality trait that will make a person great at it. But most notably, Avinash brings sincere optimism for finding the balance between data and humanity. Enjoy hearing what this humble guest has done to help transform the industry of web analytics, both for marketing and for strategic decision-making at the highest levels. Find Avinash on LinkedIn and Twitter. SHOW NOTES/LINKS MENTIONED IN THIS EPISODE Avinash’s bi-monthly blog, Occam’s Razor, including the article that is required reading for Timeshare CMO employees: “It’s not the ink, it’s the think.” Be Real-World Smart: A Beginner's Advanced Google Analytics Guide Avinash’s two best-selling books: Web Analytics: An Hour A Day and Web Analytics 2.0 AntennaPod.org podcast manager “Customer Centric Web Decision Making” Avinash’s Google Tech Talk Udacity’s Nanodegree in Digital Marketing Jim Sterne and his book “Artificial Intelligence for Marketing: Practical Applications” Top Ten: Signs You Are A Great Analyst, one of Avinash’s first blog posts from 2006, and Melinda’s first comment on the blog MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Curious” by Holly Valance ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.
Welcome to episode #580 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #580 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful writer (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to discuss why he is spending so much time thinking about and working on machine learning, artificial intelligence... and how marketing is going to change dramatically (along with everything else) once business leaders really get on board with it. Enjoy the conversation... Running time: 1:11:39. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. Occam's Razor. The Marketing-Analytics Intersect. Web Analytics - An Hour A Day. Web Analytics 2.0. Beneficial AI 2017 Conference. The e-mail Larry Page should have written to James Damore - The Guardian. Is your focus on faster camels? Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #580 - Host: Mitch Joel. Tags: advertising advertising podcast ai artificial intelligence audio avinash kaushik blog blogging brand branding business blog business book business leader business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook google itunes j walter thompson jwt leadership podcast machine learning management podcast marketing marketing analytics intersect marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast ml occams razor social media twitter web analytics web analytics 20 web analytics an hour a day wpp
Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful blogger (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to look at what happened in 2016, what we see coming in 2017 and, what's exciting (but isn't going to happen any time soon) in the world of analytics and marketing. Enjoy the conversation... Running time: 1:03:49. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. The Marketing-Analytics Intersect. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Tags: advertising advertising podcast analytics audio avinash kaushik big data blog blogging brand branding business blog business book business podcast business thinker data david usher digital marketing digital marketing agency digital marketing blog digital marketing evangelist facebook google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog Mirum podcast occams razor social media the marketing analytics intersect twitter web analytics web analytics 20 web analytics an hour a day wpp
In many ways, Avinash is the king of "the side hustle": Speaker & Advisor - An established speaker who has consulted for some of the world’s largest brands Entrepreneur - Recently sold the education company he co-founded for a reported $10M Writer - A thought leader in the world of analytics who wrote the best selling book: “Web Analytics: An Hour A Day” as well as building a large following on his blog: Occam’s Razor Googler - Leads a team of 70 story tellers, as Google’s Digital Marketing evangelist I’ve known Avinash for a few years from our time at Google. But in prep for our interview, I realized how little I knew about his personal story. Who was the real Avinash behind the guy on stage frantically shouting out "THIS SUCKS" to bewildered CEOs? What experiences shaped his outlook and how did he end up in such a unique role at Google? What role did his writing play in shaping where he is today? He hasn’t shared much of this before so I’m thankful we had a chance to get personal & discuss his incredible journey. From living in a factory as a kid in India, to building a life in the US, becoming a best selling author & thought leader in his space. Here are five things to listen out for: (1) Early Years - Growing up poor & living in a factory in India (2) Starting his career - Moving to Saudi Arabia, the US & why he was attracted to web analytics (3) Writing & Building An Audience - How he built an audience of 150k monthly readers on his blog, wrote a book & landed a high profile role at Google (4) Starting From Scratch - If he was starting again, how he would focus his time to build his brand and audience again? (5) Personal - His fear of being broke, what motivates him & what success means to him personally. All show notes and details can be found on: www.creatorlab.fm Time Stamps: Background of how Bilal & Avinash know each other [1m38s] Explaining what his job is to his mum [2m51s] How he got his job at Google [3m44s] Growing up poor in India & living in a factory [5m16s] What he wanted to be when he grew up? [7m38s] Where his work ethic came from [10m31s] Moving to Saudi Arabia & the USA [12m44s] Earning $500/month - still 7x more than he would have made in India [14m16s] What it felt like to be poor [18m10s] How he uses the fear of going broke and losing his job to motivate himself [20m45s] Losing his job again at Silicon Graphics [26m17s] Why it can make sense to take a title & pay cut [28m40] What attracted him to web analytics [29m46s] Taking the plunge to start a company and knowing when it’s the right time to go for it [30m28] Starting a blog and role of personal branding [32m40s] Why he was wrong about people not wanting to pay for a book when they could get it online for free [38m22s] Taking 6months to get to 1000 visitors, now at 150,000 visitors a month [41m15s] Content vs Amplification [43m39s] “If I can listen to 50 podcasts, why should I listen to you” [45m35s] Career limiting moves [51m33s] Owned vs Rented platforms, eg. email vs social [58m39s] Why he gets more engagement from 9.5k email subscribers than 200k twitter followers [1hr47s] Advice for growing an email list [1hr2m14s] What’s motivating him [1hr3m53s] Can you be happy if you always want to stand out? [1hr5m43s] Spending 4 hours a week to learn something new [1hr7m12s] Advice to 18 year old Avinash [1hr8m15s] What success means to him [1hr9m28s] 4 people he mentions: [1hr9m40s] 1) Thomas Baekdal writes about media, analytics, social and broad digital trends: 2) Mitch Joel is a marketing rockstar, his blog illustrates why: 3) Seth Godin’s incisiveness and pithiness, and of course his take on marketing is legendary 4) Kaiser Fung is incredible with big data, advanced math and visualizations Examples of failure [1hr10m38s] What matters most [1hr15m5s] All show notes and other episodes available at: https://www.creatorlab.fm Stay connected: https://www.creatorlab.fm/subscribe https://www.facebook.com/creatorlabfm https://www.instagram.com/creatorlabfm https://www.twitter.com/creatorlabfm Connect with Bilal: https://www.twitter.com/bzaidi https://www.instagram.com/bzaidi212
Welcome to episode #503 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #503 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful blogger (Occam's Razor), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. He's got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about in this day and age. More recently, Avinash also lauched his own, personal, e-newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we're back to debate the entire marketing landscape. Enjoy the conversation... Running time: 54:37. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Avinash Kaushik. Occam's Razor. See. Think. Do. Care. Digital marketing ladders. Activate Tech and Media Outlook 2016 presentation. DigiDay - Gatorade's Super Bowl Snapchat filter got 160 million impressions. The Marketing-Analytics Intersect. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #503 - Host: Mitch Joel. Tags: activate tech and media outlook 2016 advertising podcast audio avinash kaushik blog blogging brand business blog business book business podcast david usher digiday digital marketing digital marketing agency digital marketing blog facebook gatorade google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog occurs razor see think do care snapchat super bowl the marketing analytics intersect twitter web analytics web analytics 20 web analytics an hour a day wpp
Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Bounce Rate: The percentage of visitors to a particular website who navigate away from the site almost immediately -- (bounce route should be at or below 30 percent). Reduce Bounce Rate: Focus on optimizing your display campaigns through targeting Spend time optimizing your landing pages Understand why consumers come to your site Metrics: Measure your acquisition strategy Measure consumer behavior on the site Measure the outcome of a visit Digital Marketing: Humanise your advertisements -- don’t shout at the consumer -- connect with the most favorable audience (18-24 years) -- build a relationship through their hangout (YouTube) Incentives: Change the incentive structure -- senior leadership has to imagine the endless possibilities -- then create based on the vision How best to connect with Avinash: https://www.linkedin.com/in/akaushik https://twitter.com/avinash http://www.marketmotive.com/ http://predictiveroi.com/avinash-kaushik/
Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam's Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it's a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here's an in-depth conversation about this new marketing framework. It's an important discussion, so enjoy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Running time: 50:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Avinash Kaushik. See-Think-Do: A Content, Marketing, Measurement Business Framework. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book business framework business podcast content content marketing david usher digital marketing digital marketing evangelist digital summit at mountain view facebook google googleplex haystack digital marketing itunes marketing blogger marketing framework marketing podcast occams razor podcast podcasting see think do silicon valley twitter web analytics web analytics 20 web analytics an hour a day
Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 doesn't disappoint. Take a listen and enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Running time: 57:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Avinash Kaushik. Occam's Razor. Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book david usher digital marketing facebook facebook advertising google itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media web analytics 20 web analytics an hour a day
Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going to evolve all that much more as location, mobile and more converge in this massive evolution. There's no doubt that both Avinash and I are bullish on these new opportunities, so you're going hear a lot of excitement and agreement on this episode, but it's also filled with our passion and desire to see our industry change and evolve at a much quicker pace. Please allow me to take this opportunity to wish you and your family a very healthy and Happy New Year. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Running time: 52:56. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Avinash Kaushik. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Tags: across the sound advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing digital marketing evangelist facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter web analytics 20 web analytics an hour a day
Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day
Welcome to episode #257 of Six Pixels Of Separation - The Twist Image Podcast. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? This was the question that Avinash Kaushik and I discussed this passed week while we were both speaking at The Art of Marketing event in Vancouver (which also featured Gary Vaynerchuk, Guy Kawasaki, Bill Taylor and Ron Tite). Avinash - the Digital Marketing Evangelist for Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 is a regular on this show (and a close friend). His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Running time: 46:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Recorded live at The Art of Marketing that also featured: Bill Taylor, Gary Vaynerchuk, Guy Kawasaki and Ron Tite. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This weeks music? A new surprise from David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #257 - Host: Mitch Joel. Tags: advertising avinash kaushik bill taylor bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary vaynerchuk guy kawasaki hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks ron tite six pixels of separation social media 101 social media marketing strategy the art of marketing trust agents twist image web analytics web analytics 20 web analytics an hour a day
Welcome to episode #210 of Six Pixels Of Separation - The Twist Image Podcast. Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we learned from it. It's powerful to reflect on your mistakes and the outcomes, and it was also a fascinating conversation about Marketing, leadership, management, maturity, Social Media and every other nook and cranny we've both played in (and got ours knees scraped along the way). Feel free to add your mistakes below. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Running time: 53:52. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #33 of Media Hacks will happen some time soon and it will feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A candid conversation with Avinash Kaushik about making mistakes (and what we have learned). Follow Avinash on Twitter. Analytics Evangelist at Google. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Tags: advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image web analytics web analytics 20 web analytics an hour a day
Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google (and Blogger over at Occam's Razor), Kaushik is also the best-selling author of two books, Web Analytics - An Hour A Day and Web Analytics 2.0. He's been a guest on this show on multiple occasions, and he never disappoints. Once again, Kaushik delivers. This episode is chock full of sound bites that will change the way you look at the Web and Marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Running time: 49:02. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Analytics Evangelist for Google. Avinash's start-up: Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Tags: advertising analytics evangelist avinash kaushik bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day
Welcome to episode #168 of Six Pixels Of Separation - The Twist Image Podcast. I had a very unique opportunity this past week. I was invited to give a speech at the first-ever National Sales Conference for Google. With nearly 3000 people in attendance, I was the only non-Google employee speaker. One of the Google employee speakers was Avinash Kaushik - their Analytics Evangelist, Blogger at Occam's Razor and the author of the best-selling business book, Web Analytics - An Hour A Day. He has a very special announcement about his recently completed second book and - as always - makes all of us a lot more passionate about the Web. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #168 - Host: Mitch Joel. Running time: 25:09. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available for pre-order. Media Hacks #16 will be out next week featuring: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents (a little late, but present). In conversation with Avinash Kaushik. Live from the first-ever National Sales Conference for Google in San Francisco. Author of Web Analytics - An Hour A Day. Blogger at Occam's Razor. By day: Analytics Evangelist at Google. Avinash gets "passionate" in this book, not "angry." Big announcement: Avinash has a new book coming out and it's called, Web Analytics 2.0. Music: David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #168 - Host: Mitch Joel. Tags: advance guard advertising analytics evangelist avinash kaushik blog blogging book oven cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting san francisco six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day
Welcome to episode #152 of Six Pixels Of Separation - The Twist Image Podcast. This could well be one of the most energized conversations about Digital Marketing I've had in ages. Avinash Kaushik (Analytics Evangelist, Google) and I were both in Orland for the Aquent CRE8 Summit this past week. We had our own little Social Media Breakfast and this is the result. Imagine, all of this and they didn't even have Red Bull for Avinash. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #152 - Host: Mitch Joel. Running time: 35:28. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Orlando. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009 - MaRS Discovery District. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks - new episode coming soon featuring: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik Analytics Evangelist at Google. Author of Web Analytics - An Hour A Day. Blogger at Occam's Razor. Music: The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #152 - Host: Mitch Joel. Tags: advance guard advertising analytics evangelist avinash kaushik blog blogging book oven bookcamp bookcamp toronto cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee mars discovery district media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing the shakes trust agents twist image twitter web 20 web analytics web analytics an hour a day
Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards
Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it's contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards The post Secrets of Web Analytics – a podcast with Avinash Kaushik first appeared on Marketing Darwinism.
Welcome to episode #78 of Six Pixels Of Separation - The Twist Image Podcast. This week there is an incredible conversation with Avinash Kaushik from Google all about online marketing, web analytics, the fluid web, widgets and more live from the Googleplex in Mountain View, California. Avinash's passion is infectious... just take a listen. We look at what Marketers can do (and learn) to be more effective with their online marketing spend, and what the immediate future of the Web looks like. Always fascinating, always engaging, this is a conversation you do not want to miss. We also have a few audio comments (there are many more, but please keep them coming) that cover everything from Facebook and privacy to a real-world small world story in the making. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #78 - Host: Mitch Joel. Running time: 49:23. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - sixpixels.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1150 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #7 is now live and features Ben Mezrich - author of the books, Rigged, Bringing Down The House and more. Webcom Montreal. Canadian Marketing Association Awards. Twist Image wins the Digital Innovation Award. Audio Comment – Robert Cotter – Fixion Media. Audio Comment – Connie Crosby – Canadian Law Librarian. Audio Comment – Sebastian Kiel – Speaking English Podcast. Does anyone know the Card Collector's Corner in Pembroke, Ontario run by Marshall Burton? In Conversation from the Googleplex - Avinash Kaushik - Analytics Evangelist, Google – Occam's Razor – Web Analytics – An Hour A Day. Googleplex trip review - CommerceThink '07 - Google. About 25 minutes. Topics covered: The Fluid Web. Widgets. Google Analytics. Event logging model for Google Analytics. Tracking applications in Facebook. How Marketers will win moving forward. Understanding your Bounce Rate. Your Website and relevance… and why we suck. Using search as an acquisition tool. Your birthright as a Marketer. Why Google gives everything away for free. How to save money on your advertising – ego-bidding. Microsoft and their free web analytics tool. How can Marketers not be scared of Web Analytics? All proceeds from Avinash's book – Web Analytics – An Hour A Day – goes to charity. The Smile Train. Medecins Sans Frontiers. Six Pounds of Sound with C.C. Chapman – Accident Hash - Managing The Gray – The Advance Guard. Edwin Derricutt - Symmetry. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #78 - Host: Mitch Joel. Tags: advertising avinash kaushik bounce rate business canadian marketing association cc chapman connie crosby digital innovation award digital marketing edwin derricutt facebook fixion media foreword thinking google google adwords google analytics googleplex itunes marketing medecins sans frontiers microsoft motivational books online advertising podcast podcasting rob cotter sebastian kiel six pixels of separation smile train social media marketing speaking english podcast twist image web analytics