Better Law Firm Marketing

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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he dives into the exciting world of legal marketing.

Brendan Kelso


    • Sep 11, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 23m AVG DURATION
    • 99 EPISODES


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    Latest episodes from Better Law Firm Marketing

    How to write blog posts that actually get clients (ONLINE MASTERCLASS FOR SCALABLE BUSINESS LOUNGE)

    Play Episode Listen Later Sep 11, 2023 51:32


    Surprise! I'm alive. I recently did an online masterclass for a private business group. It's all about getting clients with blog posts. Enjoy! Legalsites: https://legalsites.com.au/ Scalable Business Law: https://www.scalablelaw.com/

    What I actually do for lawyers, my story, advice for young lawyers and more (REPOSTED FROM THE LAW LIVE PODCAST)

    Play Episode Listen Later Jun 5, 2023 37:14


    Cullen Haynes from Legal Home Loans invited me to his podcast. It's called Law Live. We discuss my career path, advice for young lawyers, what I actually do for law firms and more. Check it out. Reposted with permission from Youtube.

    TESTIMONIAL: Zoe Whetham from W & Co Lawyers

    Play Episode Listen Later May 29, 2023 4:59


    Zoe Whetham is a client of ours. In this bonus episode, she explains what it's like working with us. Our marketing agency: https://legalsites.com.au/

    Kate Toon (Copywriting 101 and SEO quick wins)

    Play Episode Listen Later May 17, 2023 31:34


    Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins. Her website: https://www.katetoon.com/ Our marketing agency: https://legalsites.com.au/

    Zoe Whetham (Getting criminal law clients with Google Ads)

    Play Episode Listen Later Apr 26, 2023 35:28


    Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads. W & Co Lawyers: https://wcolawyers.com.au/ Zoe's LinkedIn: https://www.linkedin.com/in/zoewhetham/ Our marketing agency: https://legalsites.com.au/

    BONUS: How this tax lawyer made $15,000 profit from $120 TikTok ad spend

    Play Episode Listen Later Mar 27, 2023 0:51


    How Harrison Dell made $15,000 profit from $120 Tik Tok ad spend. Follow Harrison on TikTok: https://www.tiktok.com/@harrydelltaxtok Cadena Legal: https://www.cadenalegal.com.au/ Our marketing agency: https://legalsites.com.au/

    TESTIMONIAL: Harrison Dell explains what it's like working with Legalsites

    Play Episode Listen Later Mar 27, 2023 1:44


    Harrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites. Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok Cadena Legal: https://www.cadenalegal.com.au/ Legalsites: https://legalsites.com.au/

    Harrison Dell (Tax Lawyer with 36,000 Tik Tok Followers)

    Play Episode Listen Later Mar 27, 2023 33:33


    Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, please subscribe and share the episode.

    Clarifying a few things (e.g. keyword stuffing, swapping links, paying for links and the real reason blogs help SEO....)

    Play Episode Listen Later Nov 1, 2022 13:08


    I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO...***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    10 proven steps for optimising practice area pages (webinar with BD Roundtable)

    Play Episode Listen Later Oct 25, 2022 49:39


    Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the link below for a free cheat sheet. It's a Google Document.Enjoy!***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au**Free cheat sheet (my presentation notes)**

    SEO presentation for the Scalable Business Lounge

    Play Episode Listen Later Oct 18, 2022 72:34


    You're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to questions. And there were some gems! I'm sure you'll get lots out of this. So take the dog on an extra long walk and get ready for the time of your life! haha.**Correction: Keywords Everywhere costs $10 per 100,000 credits, not $10,000 for 10,000 credits! 1 Credit = 1 Keyword.  Credits expire after one year. You can get started here.** ***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.auCheck out Caralee Fontenele and the Scalable Business Lounge

    How to remove a bad Google review (5 steps)

    Play Episode Listen Later Oct 11, 2022 14:26


    Too many law firms are the victim of unfair Google reviews. Listen to this episode to find out how you can remove a bad Google review.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    Is this why your marketing strategy isn't working?

    Play Episode Listen Later Oct 4, 2022 7:19


    Struggling to get your marketing strategy up and running? This could be why.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    How to use the humble telephone to maximise profits

    Play Episode Listen Later Sep 27, 2022 8:13


    The telephone is a powerful tool for generating leads. But too many law firms are doing it wrong.***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    5 ways to attract your ideal client

    Play Episode Listen Later Sep 6, 2022 20:14


    Sick of crappy leads? Try these 5 practical tips to attract your "ideal client".***Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    SEO explained in 10 minutes

    Play Episode Listen Later Aug 30, 2022 11:30


    SEO explained in REALLY simple terms.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoLinkedInInstagramThis podcast is brought to you by legalsites.com.au

    The #1 reason why some websites don't get traffic

    Play Episode Listen Later Aug 23, 2022 10:44


    This could be the reason why your website isn't getting traffic. But not many people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Do SEO agencies REALLY need monthly payments?

    Play Episode Listen Later Aug 16, 2022 11:59


    Does SEO have to be monthly? Or can you pay for a once-off "SEO boost"? Find out in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    seo agencies monthly payments
    3 red flags when hiring an agency

    Play Episode Listen Later Aug 9, 2022 10:49


    I'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Please listen to this BEFORE paying for a new website

    Play Episode Listen Later Aug 2, 2022 7:14


    You need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    10 realistic ways to get backlinks

    Play Episode Listen Later Jul 26, 2022 20:15


    A 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks. ***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Why you don't need a "fancy" website

    Play Episode Listen Later Jul 19, 2022 7:03


    Some of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready...***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    your seo
    How to get more engagement on social media

    Play Episode Listen Later Jul 12, 2022 11:26


    Let's be honest. Most social media content is...boring. If you want results, you need engagement. Here's how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Is personal branding overrated?

    Play Episode Listen Later Jul 5, 2022 9:14


    Do lawyers actually need to build a "personal brand"? Let's find out.Episode 75.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    7 practical tips for Google Ads

    Play Episode Listen Later Jun 28, 2022 12:27


    How to run cost-effective Google Ads that target your ideal client.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    How to increase brand awareness

    Play Episode Listen Later Jun 21, 2022 9:01


    Lawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone".  If you want more opportunities, you need to increase brand awareness.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    The smart way to measure your marketing investment

    Play Episode Listen Later Jun 14, 2022 7:43


    How do you know if your marketing is paying off? Here's my unconventional approach.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    This is GREAT for SEO

    Play Episode Listen Later Jun 7, 2022 9:41


    More law firms NEED to do this. But not enough people are talking about it.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    How to never run out of content ideas

    Play Episode Listen Later May 31, 2022 5:55


    Do you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    The #1 reason most law firms give up

    Play Episode Listen Later May 24, 2022 6:04


    Do you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    What if you HATE marketing?

    Play Episode Listen Later May 17, 2022 4:21


    I was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    The smart way to convert more clients (Hint: it's email marketing)

    Play Episode Listen Later May 10, 2022 9:47


    Most law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    How to market a new law firm

    Play Episode Listen Later May 3, 2022 15:46


    A client booked a coaching call recently.  She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    How law firms can edit their website (no coding required)

    Play Episode Listen Later Dec 4, 2021 17:04


    Want to edit your website?(e.g. add/remove team members, add blog posts, update your address, etc.)But you're not a web developer?Find out how in this episode.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Sarah Thapa (The Migration Agency): How her law firm gets clients, investing in people and launching an NFP

    Play Episode Listen Later Nov 20, 2021 39:58


    Sarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA.In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA.***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Refreshing your brand (w/ Adrian Corbould from Turnbull Hill Lawyers): website, logo, branding, tv ads, videos, bus ads, radio, etc.

    Play Episode Listen Later Nov 6, 2021 53:49


    Adrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro.In this episode, we discuss many things. But we focussed on the brand ‘refresh' for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads, videos, bus ads, radio, etc.This is the 2nd time Adrian has been on the podcast. It's always a pleasure. Thanks Adrian!***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Stacey Brown Randall (Author and Podcast Host): How to get referrals without asking

    Play Episode Listen Later Oct 23, 2021 50:10


    Stacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that' guy)? What are the common mistakes people make when trying to get more referrals? Find out in this episode.How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoThis podcast is brought to you by legalsites.com.au

    Social Media 101 (w/ James d'Apice): Facebook, Instagram, LinkedIn, TikTok and Twitter - Which is best for law firms?

    Play Episode Listen Later Oct 16, 2021 53:10


    James d'Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note.  He's also a social media wizard (my words, not his).In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer's perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter.This is the 2nd time James has been on the podcast. Thanks for coming back James!***How's your law firm going?Download our free law firm marketing plan (PDF)Apply for a coaching call with Brendan KelsoVisit our 'recommendations' pageThis podcast is brought to you by legalsites.com.au

    Kaushik Prakash (Valeo Legal Marketing): Best ROI content marketing for law firms on a budget

    Play Episode Listen Later Oct 10, 2021 46:26


    What's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions?  In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously...Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AUAbout Our Guest (Source: LinkedIn)Kaushik Prakash helps small & mid-sized law firms generate high quality leads through Search Engine Optimization (SEO) & Paid Ads.

    How does SEO help law firms? (10 points)

    Play Episode Play 30 sec Highlight Listen Later Oct 3, 2021 16:19


    What is SEO? And how can it help your law firm? Find out in this episode. Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_

    Jahan Kalantar (Lawyer and TEDx Speaker): Why you don't have to be a d*ck to be a successful lawyer, how to get media opportunities and finding your niche

    Play Episode Listen Later Sep 26, 2021 37:45


    TopicsGetting over 240,000 Youtube views for a TEDx talk.Why you don't have to be a d*ck to be a successful lawyer.Building a personal brand.How to get media opportunities.Finding your niche.Pursuing a less traditional career path.Being an entrepreneur.LinkedIn marketing for lawyers.And more.Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AUAbout Our Guest (Source: LinkedIn)I currently practice as a Partner at the firm of Executive Legal where I head up the litigation and dispute resolution team. In this role, I call upon my time as an advocate and a barrister from the Private Bar. My current practice focuses mostly on mental health, human rights, criminal law and commercial law.Prior to being called to the bar, I was an experienced statistical specialist with broad experience in all aspects of corporate governance, econometric and data visualization and representation including dealing and trading. This also included time spent looking at contracts, commercial transactions and the interrelationship they had with the banking sector and small-large businesses.I was lucky enough to talk at Tedx Sydney and give my talk on the importance of communication and I sometimes appear in the Media to discuss issues close to my heart!Guest Linkshttps://www.jahankalantar.com/TEDx talk on Youtubehttps://www.executivelegal.com.au/https://www.linkedin.com/in/jkalantar/

    1 easy way to get more backlinks

    Play Episode Listen Later Sep 19, 2021 19:13


    Want more backlinks? Steal this easy strategy. It could help your SEO.Good SEO can get you more website traffic and more clients.Episode topics:What is the strategy?What is a backlink?Why are backlinks good for SEO?How to check you're getting 'good' backlinksMy tips for implementing the strategyOur LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    How law firms can get more referrals (without being annoying) ft. Amy Burton-Bradley

    Play Episode Listen Later Sep 5, 2021 45:19


    Episode topics:How law firms can get more referrals (without being annoying)Do I have to attend networking events?What is the right way to ‘ask' for referrals?Giving a lot of referrals but not getting many in return? What should you do?And more!About our guestAmy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a business development consultancy whose team has helped law firms attract, win, grow, and retain new clients and business since 1993.Guest Linkshttps://www.linkedin.com/in/amyburtonbradley/Grow your referral networks playbook - download free documentReferrals and cross-selling in practice - click to access this free resourceOur LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Paul Evans (Managing Director of Toro Digital): Should law firms bother with content marketing?

    Play Episode Listen Later Aug 22, 2021 42:48


    Paul Evans is the managing director of Toro Digital.A law firm digital marketing agency based in Melbourne.In this episode we discussed:Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time?Guest Linkshttps://www.torodigital.com.au/https://www.linkedin.com/in/paulevansmelb/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Ashley Kelso (Lawyer and Legal Tech Co-Founder): Saving time, doing what you love and career changes.

    Play Episode Listen Later Aug 8, 2021 51:51


    Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite)Topics IncludeBattling adversity (e.g. ADD and a neurological disorder)Career changes (e.g. engineering, law and legal tech).What is Lawlite? Why is Lawlite so important?How Lawlite saves you time so you can do what really mattersThoughts on Legal techAnd more Guest Linkshttps://lawlite.io/https://www.linkedin.com/in/ashley-kelso-1a467674/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Sascha Moore (Marketing Director): Should lawyers use Tik Tok, best social media platforms, creating a winning marketing strategy & more.

    Play Episode Listen Later Jul 25, 2021 36:51


    Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia.Topics IncludeWhat she doesBest social media platforms for lawyersShould law firms use Tik Tok?How to use keywords to discover what people wantWhy you should stop obsessing over marketing tactics. (And what you should do first).Why integrity mattersHow to create a marketing strategy that worksAnd moreGuest Linkshttps://www.createdesign.com.au/https://www.linkedin.com/in/sascha-moore-046b8357/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Caralee Fontenele (Lawyer and Business Coach): Spending over $100K on Facebook Ads, marketing budgets, email marketing, landing pages, measuring results & more.

    Play Episode Play 30 sec Highlight Listen Later Jul 18, 2021 31:39


    Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more.Topics IncludeSpending over $100K on Facebook AdsFacebook Ads vs Google Ads. What's the difference? Pros and Cons? How to use them? Budget? Retargeting? etc...Should you boost a Facebook post?Lead magnetsEmail marketingCreating a sales funnelNurturing your leads and turning them into clientsHow to measure your marketing resultsShould law firms create landing pages?And more.Guest LinksFind her podcasts, social media accounts and more info:https://caraleefontenele.com/https://collectivefamilylaw.com.au/Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Alistair Marshall (Business Development Consultant): Standing out in a crowded market, selling results (not services) and offering discounts.

    Play Episode Play 30 sec Highlight Listen Later Jul 4, 2021 27:19


    Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals.Topics IncludePeople don't buy products & services, they buy results & outcomesShould your law firm offer discounts?How to stand out in a crowded marketplaceAnd moreAlistair Marshall LinksWebsite: https://www.professionalservicesbd.com.au/LinkedIn: https://www.linkedin.com/in/alistairmarshall1967/***Our LinksLaw firm marketing agencyhttps://legalsites.com.au/Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Start your own podcast:https://www.buzzsprout.com/?referrer_id=1128932Host a website:https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cecBuild a WordPress website:https://elementor.com/?ref=12648Use this code (LEGALSITES) for $100 off a Firmchecker premium annual subscriptionhttps://www.firmchecker.com.au/for-firmsMake a Paypal donation:https://paypal.me/brendankelso?locale.x=en_AU

    Let's talk about the podcast (was it worth it?) (ep 50)

    Play Episode Play 30 sec Highlight Listen Later May 23, 2021 31:02


    Yey! 50 episodes! Let's talk about the podcast. So, was it worth it?Topics:How podcasting has grown my businessWhy I startedWhat I've learnedHow I make the episodes And what's next?This podcast was brought to you by LegalsitesWe're an Australian law firm marketing agency.Providing web design, SEO, Google Ads and more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Youtube:https://www.youtube.com/channel/UCtfoHzhSl1YuUe3bsdDaEVwInstagram:https://www.instagram.com/legalsites/LinkedIn (Brendan Kelso):https://www.linkedin.com/in/brendankelso/Twitter:https://twitter.com/legal_sitesFacebook:https://www.facebook.com/legalsites

    Why I didn't become a lawyer (Ep 49)

    Play Episode Play 30 sec Highlight Listen Later May 9, 2021 22:33


    I get asked this question a lot. So here's a podcast episode about it!This podcast was brought to you by LegalsitesWe're an Australian law firm marketing agency.Providing web design, SEO, Google Ads and more.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/Youtube:https://www.youtube.com/channel/UCtfoHzhSl1YuUe3bsdDaEVwInstagram:https://www.instagram.com/legalsites/LinkedIn (Brendan Kelso):https://www.linkedin.com/in/brendankelso/Twitter:https://twitter.com/legal_sitesFacebook:https://www.facebook.com/legalsites

    David Bongiorno (Lawyer & Podcaster): Marketing an immigration law firm, getting clients with a podcast, building a referral network & career changes. (ep 48)

    Play Episode Play 46 sec Highlight Listen Later Apr 18, 2021 28:55


    David Bongiorno is the principal solicitor at David Bongiorno & Associates (Immigration Law). He's also the podcast host of the ‘Migrating to Australia Podcast'.Episode Topics:Marketing strategy for his law firm (e.g. how they get clients, which word of mouth referral sources work best, etc)Advice for lawyers who are interested in migration lawHis journey from commercial law, criminal law to immigration law.His podcast (e.g. the strategy, how it gets clients, who listens to it, how people find the podcast, etc).David Bongiorno LinksLaw firm website:https://dbanda.com.au/Podcast:https://podcasts.apple.com/au/podcast/migrating-to-australia-podcast/id1418305521Linkedin:https://www.linkedin.com/in/lawyerdavidbongiorno/***This podcast was brought to you by LegalsitesWe're an Australian law firm marketing agency.Free law firm marketing plan:https://legalsites.com.au/law-firm-marketing-plan-free-download/Coaching call:https://legalsites.com.au/services/consulting/

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