Podcasts about caralee

Today, our good friend (and powerhouse business mogul), Caralee Fontenele, joins us on the show. Caralee is the director of Scalable Law, a firm helping lawyers grow their business to new heights. She is also the director of Collective Family Law, founded in 2008. But wait – there's more. When she isn't busy running her two firms, Caralee is also a successful podcast host, author, and co-ordinator of business conference Law Biz Con and retreats! Like we said, powerhouse.  During the show, we discuss: How Caralee grew her law firm to multiple 7-figures Why she stated and grew Scaleable law and Caralee's passion for helping other law firms owners The importance of repeatable, scalable process and why that is the secret to a better firm The power of shared experience and enjoying the journey with other business owners Legal and content marketing, podcasting and trying new things Taking the plunge growing the business internationally  Why LawBiz Con was so successful in year 1 and what is to come in year 2 Managing the juggle of family life with multiple businesses

In this episode of the Scalable Law Podcast, Caralee sits down with Kirsty Rayner of Rayners Lawyers in Port Macquarie. Kirsty shares her incredible journey from starting her law firm as a side hustle while raising her first baby to building a successful, tech-forward practice in a stunning regional location. Kirsty opens up about: The challenges and opportunities of running a law firm in a regional town. How she overcame the fear of hiring and took the leap with her first VA and onshore staff. Her approach to creating a niche practice in wills and estates and how it's helped her grow sustainably. Why brand authority, local partnerships, and leveraging tech have been key to her success. How she's built a business that complements her lifestyle and family priorities. Kirsty also discusses the innovative tech solutions she's implemented, including an online estate planning platform, and her plans for the future, including stepping back from the tools to work on her business, not just in it. If you're a law firm owner in a regional area—or if you're looking to scale while building a lifestyle-first practice—this episode is packed with inspiration and actionable tips. Ready to take your law firm to the next level in 2025? Applications for the Scalable Law Accelerator Program are now open! Click HERE to apply. Join me for a FREE live webinar on 4th December at 12 PM AEST, where I'll reveal the 3 biggest mistakes law firms make during this time of year—and, most importantly, how to avoid them. Register now! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Bob sits down with Realtor Caralee Gurney to discuss strategies for navigating the challenges of buying and selling in a tough market. Caralee also shares valuable tips on choosing the right realtor to guide you.

In this special episode of The Law Firm Blueprint, hosts Jay Ruane and Seth Price take the show international with guest Caralee Fontenele from Scalable Law. Caralee, joining all the way from Australia, shares her expertise on transforming law firm intakes through effective systems and automation. Tune in as they discuss the unique intake challenges law firms face globally and reveal strategies to streamline intake processes, improve conversion rates, and foster trust with potential clients. Caralee also shares her experiences in implementing data-driven approaches and highlights the importance of having a strong intake team, regardless of firm size. #LawFirm #Insights #Intake #CaraleeFontenele #SethPrice #JayRuane #LawFirmBlueprint

I was going to start my programme today with some thoughts about the energy crisis, but something else has popped up. But I will share with you some fun facts: Did you know that New Zealand uses the same amount of electricity in 2024 as we did in 2004? Even though our economic activity and population have grown immensely in the past 20 years. What happened is that we, as consumers, became more efficient with our electricity use. We started using LEDs, we started saving, we started being more careful with our use. So the energy crunch is because we're not making as much electricity as we used to - even though we've been saving electricity ourselves  Meanwhile, did you also know that there are currently 22 renewable electricity projects fully consented but not started by the gentailers? So sure, blame the oil and gas exploration ban and that will result in an energy crunch in 10 years. But today's energy crisis is because the generators, who are also the retailers, have not ensured supply despite having it all available to them for years now. I've got more on that - but right now, I have to mention outgoing Treasury head Caralee McLiesh who's leaving for a job as Australia's auditor-general. In her exit interview she said the New Zealand Government needs to make more revenue. And the only way a Government makes more money is more taxes. She'd like to see a capital gains tax She's like to see a capital gains tax - and she says the Government needs to save more in the big expensive items. She mentions super. She'd like to see the age limit raised. Now, Caralee is not some crazy ideological lefty who wants to see the old and rich punished. She's pointing out the bleeding obvious. We are structurally bad. Economists have been saying this for generations. We don't tax enough. When we tax, we tax the wrong people. We don't spend enough and when we do, we do it cheap and too late and then complain when it all starts to fall apart. Faced with all this economic reality, the current Government decided to reduce its revenue to help some taxpayers and landlords. That's the exact opposite of what the problem needs. And then to make things worse, they've stopped spending. And we end up with a country where pregnant Mums can't have toast, Nelson can't get a new hospital building, we run ferries that should be in museums, we run out of power and water, and then we moan we're becoming a third world country and it's all Labour's fault. Someone has to point out the bleeding obvious now and then. I'm pretty sure nothing will happen on Caralee McLeish's advice because to change our structure would be too expensive politically. No turkey votes for Christmas. So before you moan again about how useless this country is, remember it's the country you voted for. LISTEN ABOVESee omnystudio.com/listener for privacy information.

SENSITIVE TOPIC Parental Advisory Advised!   Can a warm parent-child relationship safeguard your child from misinformation about sex and intimacy? In this engaging episode, we're joined by Caralee Frederick, a renowned licensed clinical social worker and certified Gottman therapist. Caralee offers her expertise on why proactive education by parents is crucial.   We explore methods for teaching healthy boundaries, body positivity, and respectful interactions with others in age-appropriate ways, making these necessary conversations less daunting and more effective. As we navigate through the various stages of a child's development, we touch on practical strategies for addressing puberty, sexual development, and the inevitable exposure to inappropriate content. From the basics of sexual anatomy to the complexities of consent and intimacy, this episode equips parents with the tools and confidence needed to approach these topics thoughtfully. Join us for a comprehensive discussion aimed at empowering parents to reclaim their role as the primary educators in their children's understanding of sexuality and relationships. Principle Skills Relationship Center Website About Caralee Frederic--LCSW Consent Tea Video-Clean Version: Copyright ©2015 Emmeline May and Blue Seat Studios Come as You Are by Emily Nagoski What's the Big Deal About Pornography by Jill Manning What's Happening to My Body for Girls by Lynda Madaras, Area Madaras, Simon Sullivan What's Happening to My Body for Boys by Lynda Madaras, Area Madaras, Simon Sullivan Questions Kids Ask about Sex: Honest Answers for Every Age by Melissa R. Cox How and When to Tell Your Kids about Sex: A Lifelong Approach to Shaping Your Child's Sexual Character (God's Design for Sex) by Stan Jones, Brenna Jones God's Design for Sex 5 Books Collection - The Story of Me, Before I Was Born, What's the Big Deal?, Facing the Facts, How and When to Tell Your Kids about Sex by Brenna B. Jones , Stan Jones, Carolyn Nystrom *Please note that some of the links included in this article are Amazon affiliate links. CONNECT with US Join the Private Facebook Group  Connect and follow along with Janae's Journey on Instagram @janae.daniels Learn more about School to Homeschool

Welcome to another episode of the Scalable Law Podcast! Today, I'm inspired to talk to you about client onboarding and the onboarding process from that initial appointment or call through to the initial appointment, and how you can get it working in a way that the conversion rate is higher. So, how do you avoid that and make the sales process more simplified? The main thing here is understanding that the purpose of the initial appointment is to sell your service, not to give free legal advice. At Collective Family Law, we changed our process. We used to give a free one-hour initial appointment, then cut it down to 45 minutes, but often it would go over. The year before last, we did 742 initial appointments. That's 742 hours of giving away free advice. Many cannot afford legal fees, have no intention of engaging a lawyer, or are looking for free solutions. Our Process at Collective Family Law Here's what we do at Collective Family Law to streamline our client acquisition process: Qualifying Calls: We have a receptionist who asks specific questions to qualify potential clients. For instance, in family law, we ask if they require legal aid. If they do, we refer them to a legal aid firm. Automated Follow-Ups: Once a client is qualified, they receive a text reminder and an email with a questionnaire. If they don't fill out the questionnaire, they don't get an appointment. This step ensures that they are serious about their matter. Structured Calls: We offer a free 15-minute call with a loose script—5 minutes to understand their matter, 5 minutes to explain how we can help, and 5 minutes to present our offer. If they are ready, they can either retain us immediately or pay for a one-hour consultation at a discounted rate. This process has significantly reduced time-wasters and increased our conversion rates. Caralee's Corner At Scalable Law, we're dedicated to supporting law firm owners through every stage of their business growth. Explore our offerings: Free Book: Grab a copy of Caralee's book, packed with insights and strategies for growing your law firm. Visit our website and download your free copy today. www.scalablelaw.com Scalable Business Lounge: Connect with a community of law firm owners who share your aspirations. Exchange strategies, experiences, and support to grow together. Join Now That's all from me for now. I hope that you have a wonderful day. Bye. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Welcome back to another episode of the Scalable Law Podcast. I'm Caralee, and I'm so glad that you're here. No matter where you are tuning in from, it's awesome to have you with us. I've just returned from an amazing adventure in the Philippines, where I got to meet my incredible team. It was such an awesome experience, and I can't wait to share all the details with you. Meeting the Team We have a fantastic team of virtual assistants in the Philippines who support our law firm in various capacities. Sunshine, our SEO expert and team manager, has been with us for seven years. She's a whiz at everything from websites and marketing funnels to email marketing. Sunshine even managed the logistics for our trip, ensuring everything ran smoothly for 21 people! Tamara, our talented graphic designer, started with us in 2020 and now works around 20-25 hours a week. She creates stunning designs for Collective Family Law Group and Scalable Law. Mery handles our social media, and Karen, our newest addition, helps with accounts and customer service. Each team member plays a crucial role in our success. Exploring the Philippines The Philippines is a beautiful place with a perfect blend of Asian culture and a Western vibe. We started our journey in Bohol, enjoying the stunning beaches, delicious food, and unique wildlife like the Tarsier. Meeting the team in person was definitely the highlight of the trip. From there, we moved to El Nido in Palawan. The natural beauty was breathtaking, and we had an unforgettable time exploring the local sights. Top of the list to visit in the Philippines. The Value of Virtual Assistants Having a dedicated team of virtual assistants has been transformative for our firm. They efficiently manage a wide range of tasks, including SEO, graphic design, social media management, and billing. This invaluable support allows me to concentrate on high-value activities and strategic growth initiatives, ensuring our firm runs smoothly and effectively. Exciting News! We have something new and exciting launching soon at Scalable Law. We're introducing a new product to support law firm owners who need help with their marketing but don't require a full-time employee. This unlimited, all-you-can-use service will provide you with a trained team to assist with all those tasks you've been putting off. Head over to the Scalable Law website to learn more. Caralee's Corner At Scalable Law, we're dedicated to supporting law firm owners through every stage of their business growth. Here are some exciting opportunities for you: Scalable Business Lounge: Join our community of law firm owners who share your aspirations. Exchange strategies, experiences, and support to grow together. Join Now Clio Webinar: Don't miss our FREE webinar on July 17th at 12 PM AEST, co-hosted by Adriano Famularo and me. We'll share tips on maximising efficiency, security, and scalability in your law firm. Register Here Strategy Call: Book a personal strategy call with me to discover bespoke solutions for your firm's challenges and opportunities. Book Your Call Today It was great catching up with you, and I hope today's episode has inspired you to get the help you need in your firm. All those tasks you've been putting aside? Now is the time to tackle them with the right support. Tune in next week for more insights and tips. Until next time! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Empower Your Law Firm with Fiverr and Propel Your Practice Towards Success! Welcome to another episode of the Scalable Law Podcast, where we bridge continents and legal practices, bringing together law firm owners and legal professionals from around the world. Today, I'm thrilled to share how Fiverr can be a game-changer in streamlining your operations, enhancing small law firm marketing strategies, and freeing up your precious time to focus on what truly matters in your practice. The beauty of the legal profession is its universal relevance, and the principles of scaling and efficiency hold, no matter your location. From Australia to the US, and from estate planning in Austin to commercial litigation on the Gold Coast, the strategies we discuss here at Scalable Law transcend borders and practice areas. Embrace the global community of law firm owners leveraging tools like Fiverr to revolutionise their practices. Fiverr: The Key to Scaling Your Practice Globally Unlocking Efficiency: Delegate repetitive tasks and streamline your workload by leveraging Fiverr's global network of skilled freelancers. Graphic Design: Enhance your brand presence with captivating visuals for your website, social media, and marketing materials. Website Maintenance: Resolve technical issues and ensure your website operates smoothly with expert assistance. SEO Services: Boost your online visibility and drive traffic to your website with tailored SEO strategies. Social Media Management: Offload the burden of social media management and engage your audience effectively. Virtual Assistance: Delegate administrative tasks and free up your time to focus on high-priority matters. Content Creation: Source compelling content for your website, blogs, and marketing campaigns to engage your audience. Translation Services: Communicate seamlessly with international clients by leveraging professional translation services. Video Production: Harness the power of video marketing to enhance your online presence and engage your audience effectively. When it comes to delegating tasks and projects on platforms like Fiverr, the quality of the outcome often hinges on the reputation and track record of the freelancer you choose. Here's why it's crucial to prioritise those with good ratings and reviews: Reliability and Trustworthiness: Freelancers with high ratings and positive reviews have demonstrated their reliability and trustworthiness. They consistently deliver quality work and meet deadlines, giving you peace of mind when assigning them tasks. Expertise and Skill: High ratings and positive reviews are indicative of the freelancer's expertise and skill level in their respective field. By choosing someone with a proven track record, you're more likely to receive top-notch results that meet or exceed your expectations. Client Satisfaction: Positive reviews from previous clients serve as a testament to the freelancer's ability to satisfy their customers. When you hire someone with a strong reputation, you can feel confident that they will prioritise your satisfaction and go above and beyond to deliver exceptional results. Risk Mitigation: Selecting freelancers with good ratings and reviews helps mitigate the risk of subpar work or communication issues. You're less likely to encounter unpleasant surprises or setbacks, ensuring a smoother and more efficient project experience. Long-term Partnership Potential: Building a relationship with reliable freelancers can lead to long-term partnerships beneficial for both parties. When you find someone whose work consistently impresses you, you can continue collaborating on future projects with confidence, saving time and effort in the hiring process. Prioritising freelancers with good ratings and reviews on Fiverr ensures the success of your delegated tasks and projects. By choosing reputable and skilled professionals, you can enjoy peace of mind, quality results, and the potential for long-term collaboration. In my journey with Scalable Law, nothing delights me more than witnessing law firm owners from diverse backgrounds and specialties achieve remarkable growth and efficiency. Fiverr has emerged as an indispensable resource, offering solutions that cater to various needs, including important small law firm marketing strategies. One inspiring example comes from an estate planning practice in Austin, whose owner joined the Scalable Business Lounge. His enthusiasm and dedication are a testament to the potential of our global legal community. And guess what? I'm excited to meet him and many more of you at the upcoming Clio Conference in Austin! Caralee's Corner: At Scalable Law, we're committed to your growth and success. That's why we've curated exclusive programs designed to enhance your practice: Scalable Business Lounge: An online community for law firm owners seeking growth and connection. Join us to share insights, experiences, and strategies that work. Join now! How to Scale Your Law Firm Without Burnout: This complimentary webinar offers vital strategies for scaling your practice efficiently and sustainably. Register here. Strategy Call with Caralee: Ready for tailored advice? Book a personal strategy call with Caralee to discover bespoke solutions for your firm's challenges and opportunities. Book Your Call Today! Don't Miss Law Biz Con 2024: For those seeking to scale your law firm with efficiency, and innovative marketing strategies, Law Biz Con is the event of the year. Happening on May 12th, 13th, and 14th at the QT Hotel, this conference promises to be a melting pot of ideas, featuring the remarkable Camille Vasquez. Use the special code "PODCAST350OFF" for a significant discount, and perhaps, invest the savings in a fabulous outfit for our exclusive after-dark dinner! FAQs for the Forward-Thinking Law Firm Owner: How can Fiverr enhance my small law firm's marketing strategies? Leveraging Fiverr for tasks like SEO, graphic design, and website fixes can significantly improve your online presence, making your firm more visible and attractive to potential clients. What tasks should I consider offloading to Fiverr to improve efficiency? From administrative tasks to content creation, Fiverr offers experts who can handle these efficiently, allowing you to focus on higher-value aspects of your practice. How do I ensure quality when hiring on Fiverr? Focus on providers with high ratings and extensive reviews. Your due diligence will pay off in finding reliable partners who can contribute to your small law firm's marketing strategies and beyond. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

In this special episode of the Scalable Law Podcast, I'm thrilled to welcome a good friend and an inspiring figure in the legal community, Stacey Miller. As a principal at Cronin Miller Litigation, Stacey's journey from the structured corridors of traditional law in Brisbane to the sunlit paths of the Gold Coast encapsulates more than just professional growth; it's a narrative of personal evolution, ambition, and the quest for a harmonious life. Meeting Stacey, you're immediately struck by her warmth, wisdom, and the genuine passion she brings to the legal field. Her story resonates deeply with many but stands out because of the distinctive choices she's made along the way. Transitioning from a junior lawyer to a principal at her firm, Stacey's path was paved with dedication, insightful decisions, and an unwavering commitment to excel and enrich her personal life. Stacey's Story: A Traditional Path with a Unique Spin Stacey opens up about the critical moments and decisions that led her to embrace law firm ownership. Her insights into aligning personal ambitions with professional growth illuminate the path for many looking to tread a similar journey. Beyond the shadow of her partner Derek, Stacey has sculpted a remarkable identity for herself within the legal realm. This conversation sheds light on how she emerged with a brand that's not only respected but truly her own, showcasing the power of authenticity and resilience. The allure of the Gold Coast isn't just in its beauty but in its lifestyle. Stacey's relocation is a testament to the pursuit of work-life harmony, illustrating how strategic life choices can lead to professional success and personal satisfaction. Stacey shares her traditional yet unique journey in the legal field, detailing her transition from a junior lawyer in Brisbane to a principal at her firm on the Gold Coast. Her story is a testament to the power of adaptability, perseverance, and the pursuit of a better quality of life through smart career moves. Key Takeaways: Transitioning to Law Firm Ownership: Stacey discusses her path to becoming a law firm owner, emphasising the importance of aligning personal goals with professional aspirations. Building a Personal Brand: Learn how Stacey carved out her identity within the legal community, transitioning from being seen as Derek's partner to establishing her formidable presence. Work-Life Harmony: Stacey's move to the Gold Coast highlights the potential for legal professionals to find a balance between a demanding career and a fulfilling personal life. Stacey Miller's journey from a traditional legal career path to owning a thriving practice on the Gold Coast is an inspiring journey that underscores the importance of resilience, strategic planning, and the pursuit of personal fulfilment in the legal profession. Her story is a powerful reminder for law firm owners that with the right mindset and support, it's possible to build a successful practice that doesn't compromise work-life harmony. Caralee's Corner At Scalable Law we're dedicated to empowering law firm owners like you to scale your practice, manage burnout, and create the freedom you deserve. Explore our curated programs: Scalable Business Lounge: Connect with fellow law firm owners striving for growth. Join Now How to Scale Your Law Firm Without Burnout: Register for our complimentary webinar for key scaling strategies. Register Here Strategy Call with Caralee: Get personalised advice on overcoming challenges and seizing opportunities in your law firm. Book Your Call Today Law Biz Con 2024: Mark your calendars for May 13-14 at the stylish QT Hotel for the legal event of the year, featuring keynote speaker Camille Vasquez. With limited spots, secure your ticket today and enjoy exclusive delegate discounts. As an avid listener here's a special code just for you, enter this code during checkout PODCAST350OFF to tick off $350 off your Law Biz Con Ticket. Visit our website for more information on Law Biz Con 2024 and secure your spot today! Buy your tickets here! FAQs: How can traditional career paths in law evolve into ownership opportunities? Stacey's journey illuminates the steps from working within traditional law firm structures to embracing law firm ownership, emphasising adaptability and seizing the right opportunities. What are the benefits of establishing a strong personal brand in the legal industry? Building a personal brand allows lawyers to stand out, attract their ideal clients, and establish credibility within their areas of expertise. How can law firm owners achieve work-life harmony without compromising professional success? Stacey's experience moving to the Gold Coast underlines the importance of making strategic life and career choices that align with one's personal and professional values, ultimately leading to greater satisfaction in both domains. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

I'm thrilled you're joining me for this episode of the Scalable Law Podcast. Today, we're venturing into the important yet often overlooked data analytics within law firms. It's a subject close to my heart, especially after recent discussions with a client from the Scalable Business Lounge. It's astounding how many firm owners aren't fully leveraging their financial data to guide their growth strategies. Understanding your numbers isn't just about tracking revenue; it's about strategically planning for growth. Knowing your average client spend Breaking down revenue by practice areas Comparing performance among your legal team These insights are invaluable for making informed decisions about where to focus your efforts, especially when it comes to your law firm marketing funnel. Mastering the metrics is your key to law firm growth! Setting Realistic Goals: By knowing your average client spend, you can calculate exactly how many clients you need to hit your revenue targets. This clarity is transformative, allowing you to adjust your marketing plan for your law firm with precision. What the Numbers Say: But the data can tell you so much more. For instance, breaking down your revenue by practice area can reveal which services are most profitable and which might be draining your resources. This level of detail can inform decisions about where to invest in marketing, where to streamline, or even which services to consider discontinuing. Remember, the goal isn't just to work with more clients; it's to work smarter, serving clients that align with your firm's strengths and financial goals. This approach not only boosts profitability but also enhances client satisfaction. If you still need to make data-driven decisions, now's the time to start. Caralee's Corner If you're unsure where to begin I have a free webinar for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. Register today. We're all about equipping you with the strategies and tools to make your law firm thrive. For those ready to take their firm to the next level, don't hesitate to reach out. Book a strategy call with me, and let's explore how we can use your firm's data to map out a path to success. Law Biz Con 2024 Let me share something exciting! Law BizCon 2024 is on the horizon, and it's shaping up to be an unmissable event for law firm owners like you. Imagine two days on the stunning Gold Coast, immersed in learning, networking, and growth strategies at the stylish QT Hotel. Whether you're keen on AI integration, refining your firm's culture, or mastering social media to attract your ideal client, Law BizCon has it all. Secure your spot and join us from 13th to 14th May. For my podcast listeners, I've got a special offer: $150 off your ticket with the code JOIN150OFFLAWBIZCON. Don't miss out! Secure your spot at www.lawbizcon.com.au. That's all for this episode. Stay tuned for more insights, and remember, the key to scaling your law firm effectively lies in understanding the numbers. FAQs How can I use data to make better decisions for my law firm? Begin by tracking key metrics like average client spending and revenue by practice area. Use this data to set clear goals and refine your marketing strategies. Why is it important to know the average spend per client? It helps you understand how many clients you need to meet your revenue targets and can effectively guide your marketing efforts. Can data help me grow my law firm? Absolutely. Data provides insights into your firm's performance, highlighting areas of opportunity and helping you allocate resources more strategically. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events, and ensure your website is a client magnet! Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to marketing your law firm effectively, without stretching your budget. Embrace the Power of Organic Marketing The cornerstone of any effective marketing plan for law firm lies in leveraging organic marketing strategies. These cost-effective tactics not only enhance your firm's visibility but also establish your credibility and foster trust with your potential clients. Google My Business: Your first step is to ensure your firm is visible where most clients start their search - Google. A well-optimised Google My Business profile can dramatically increase local visibility and drive more clients to your door. SEO-Driven Content: The heart of your digital presence is content. By creating articles and blog posts rich in SEO, you address your clients' queries and climb the SEO ladder, making your firm the first choice for legal advice. Engaging on Free Platforms: Utilise free online directories and platforms like Avvo, Yelp, and Local Search. These sites can propel your visibility, thanks to their high domain authority. Landing Pages: Craft targeted landing pages for specific services or areas. This sharpens your marketing focus and leads potential clients directly to the solutions they seek. You can also partner with Scalablelaw and secure a landing page for your law firm - Scalable Law Custom Converting Landing Page. Thought Leadership: Position yourself as an expert in your field by sharing insightful content, engaging in speaking engagements, or even publishing a book. Thought leadership is a powerful tool in a marketing plan for law firm. Short-form Videos: In an era of short attention spans, short-form videos on platforms like TikTok and Instagram can significantly amplify your reach and connect with a broader audience. Educational Content: Demystify legal processes and share knowledge through webinars, newsletters, and informative posts. Educating your audience is a subtle yet powerful marketing strategy. Social Media Presence: Your clients are on social media, and so should you. A consistent, engaging social media strategy can transform your firm's reach and client engagement. Are you unsure how to attract the right clients through social media for your law firm? Know what to post and how to stay consistent every time - Social Media Training For Law Firm Owners. Optimised Email Signatures: Turn every email into a marketing opportunity with a well-designed email signature that includes your contact information, social links, and current offers. Community Engagement: Nothing beats the authenticity and connection of community involvement. Sponsor local events or host workshops to build your network and establish your firm as a community pillar. Website Optimisation: Your website is often the first point of contact with potential clients. Ensure it's fast, user-friendly, and optimised for conversions to make every visit count. Elevate Your Firm's Digital Game. Partner with Scalable Law - Complete Website Build for Your Law Firm. Hosting Live Events: Share your expertise through live events or webinars. This not only positions you as an authority but also directly engages your potential clients, creating a personal connection. Incorporating these strategies into your law firm's growth plan can yield remarkable results without a hefty marketing budget. Caralee's Corner Whether you have had your law firm for ten minutes or ten years if you want to scale and create more freedom, I have a free workshop for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. For more personalised advice and strategies tailored to your firm's unique needs, consider booking a strategy call with me. Join us at the Scalable Business Lounge where we offer comprehensive support to implement these strategies seamlessly. And if you're considering taking your firm to the next level, our Law Firm Accelerator Program is designed to streamline your operations and marketing efforts, setting you on the path to success. Law Biz Con 2024: A Must-Attend Event for Law Firm Owners Don't miss out on this opportunity to supercharge your firm on the 13th-14th of May on the stunning Gold Coast. Law Biz Con 2024 isn't just about learning; it's an experience, complete with a gala dinner, entertainment, and invaluable networking. With a lineup of expert speakers and workshops designed to provide actionable strategies, this conference is the perfect opportunity to network with like-minded professionals and gain insights into the latest trends in law firm growth. Secure your spot today and be part of this transformative experience. Visit www.lawbizcon.com to grab your tickets and enjoy so many more exclusive deals and discounts! FAQs 1. How can SEO enhance my law firm's digital presence? SEO can significantly boost your law firm's visibility online, attracting clients actively seeking legal assistance and positioning your firm as the go-to authority in your practice area. 2. What makes social media an effective tool in my law firm's marketing plan? Social media platforms allow for direct engagement with your audience, building trust and fostering client relationships. By sharing diverse content and actively engaging, law firms can humanise their brand and stay top-of-mind for potential clients. 3. Can live events impact my law firm's marketing efforts? Absolutely. Hosting live events or webinars positions you as an expert in your field, directly engages your potential clients and creates a personal connection that's invaluable for building trust and loyalty. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

In today's digital landscape, leveraging podcasting can be a game-changer for law firms. As a unique blend of legal wisdom and engaging storytelling, podcasts provide a platform for lawyers to look into legal complexities, showcase their expertise, and forge a deeper connection with their audience. This episode of the Scalable Law Podcast is dedicated to unveiling the strategic nuances of podcasting for legal professionals. Benefits of Podcasting for Lawyers Establish Thought Leadership: Navigate through the latest legal debates and breakthroughs to solidify your standing as an industry authority. Client Connection: Podcasts offer a personal touch, making legal advice more relatable and fostering stronger client bonds. Networking Opportunities: Use your podcast as a bridge to connect with fellow experts, widening your professional network and uncovering new opportunities. Marketing and Brand Building: Integrate podcasts into your digital marketing strategy for law firms to enhance online visibility and brand recognition. Educational Outreach: Break down legal barriers by educating the public on their rights and the legal system, making the law more accessible. Kickstarting Your Legal Podcast Identify Your Niche: With the vast expanse of the legal field, pinpointing a niche can help in attracting a loyal listener base interested in your expertise. Audience Insight: Tailor your podcast's content and tone to suit your target listeners, whether they're industry peers, students, or the general populace. Content Planning: The cornerstone of a successful podcast lies in its content. Plan your episodes with precision, ensuring they resonate with and engage your audience. Brand Consistency: From your podcast's name to its visual and auditory elements, every aspect should reflect your law firm's ethos and appeal to your target audience. Technical Setup: High-quality audio is non-negotiable. Invest in good equipment and editing tools to deliver a professional listening experience. Effective Promotion: Digital marketing for law firms should encompass podcast promotion. Use your online platforms to spread the word and engage with your listeners. Adaptive Growth: Keep your finger on the pulse of both legal trends and podcasting innovations to ensure your content remains relevant and compelling. Overcoming Podcasting Challenges While podcasting is rich with potential, it also demands dedication. From time management and content consistency to distinguishing your show in a crowded market, a strategic approach is essential. Consider pooling resources or forming a team to streamline the process. Podcasting is not just a marketing tool; it's a medium for sharing knowledge, building connections, and establishing thought leadership. With commitment and the right strategies, lawyers can effectively use podcasting to elevate their practice and contribute to the broader legal discourse. Caralee's Corner Dive deep into the world of legal podcasting and digital marketing for law firms with our specialised webinar, "How to Scale Your Law Firm Without Burnout." Join the Scalable Business Lounge for an immersive learning experience, tailored for law firm owners seeking innovative marketing strategies. Our Law Firm Accelerator Program awaits firms with ambitions of operational excellence and superior client service. Don't miss this opportunity to refine your practice's digital presence and marketing efforts. Embrace the power of podcasting to narrate your law firm's story, engaging with clients and colleagues alike through meaningful, insightful dialogue. Don't miss your chance to elevate your law firm to new heights at Law Biz Con 2024! Happening on 13-14 of May 2024. With limited spots available, this exclusive event promises to arm you with cutting-edge strategies and insights directly from the industry's leading minds. Secure your Law Biz Con Ticket today and ensure your place among forward-thinking law firm owners eager to transform their practices and lead the future of legal services. Act now to guarantee your spot at this transformative conference! FAQs: How can podcasting fit into the digital marketing strategy for my law firm? Podcasting enriches your digital marketing by providing valuable content that enhances your brand's online presence, improves SEO, and positions you as an industry leader. What are the first steps in starting a podcast for my law firm? Begin by defining your niche, understanding your target audience, and planning your content. Ensure you have the right technical setup and consider how the podcast aligns with your overall digital marketing strategy for your law firm. How can I measure the success of my law firm's podcast? Success metrics can include listener numbers, engagement rates, website traffic from podcast referrals, and an increase in inquiries or clients attributable to podcast listenership. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Welcome back to the Scalable Law Podcast, where I share strategies that amplify your law firm's profitability and free up your precious time. After a refreshing break filled with adventures from the Sunshine Coast to the historic vistas of Turkey and Egypt, I'm here to share insights that can transform your law firm's organic marketing approach. With Law Biz Con 2024 just around the corner, the buzz is real! Preparing for this monumental event has been a whirlwind, but it's shaping up to be an unmissable extravaganza for law firm owners. Drawing from the most engaging podcast episodes and masterclasses, we've crafted sessions designed to empower you with practical tools and strategies. Today, we're zoning in on organic marketing—a crucial pillar in how to market a small law firm effectively. Let's unravel the steps to create a robust organic marketing funnel that keeps on giving without demanding all your time. The Essence of Organic Marketing Organic marketing is often seen as the free and easy route to visibility. However, the term 'free' can be misleading. It requires strategy, effort, and consistency. From SEO to social media, every piece of content needs to be part of a larger plan aimed at enhancing your firm's online presence. The Three-Pronged Approach For a small law firm, marketing strategies should be all-encompassing: Organic Reach: This includes SEO, social media, and content marketing. The goal is to be visible where your clients are looking. Referral Marketing: Building and nurturing relationships that turn into referral sources. Paid Advertising: Investing in ads to be directly in front of potential clients. The Power of Primary Content Your organic marketing engine is fueled by primary content. Be it a podcast or a video, this content serves as the cornerstone for various other marketing materials. It's the starting point that sparks blog posts, newsletters, and social media content, all working in harmony to bolster your online presence. Streamlining Content Creation The key to sustainable content creation is streamlining the process: Choose Your Medium: Decide between a podcast or video as your primary content format. Create Consistently: Commit to producing this content weekly, ensuring it aligns with your firm's messaging and values. Delegate and Automate: Utilise a VA to handle the post-production and distribution, allowing you to focus on what you do best. Caralee's Corner Embarking on organic marketing might seem daunting, but it's a game-changer in how to market a small law firm. Sign up for my FREE webinar for lawyer and law firm owners “How to Scale Your Law Firm Without Burnout”. If you're ready to dive deeper and truly make your firm's marketing sizzle, join us in the Scalable Business Lounge. Here, we'll guide you through setting up effective marketing funnels, embracing automation, and achieving the freedom you deserve as a law firm owner. Don't miss out on the opportunity to elevate your practice at Law Biz Con 2024. It's not just a conference; it's a catalyst for transformation. Secure your Law Biz Con Tickets and join a community of forward-thinking law firm owners ready to make 2024 their best year yet. FAQs on Organic Marketing for Law Firms How can I start with organic marketing for my small law firm? Begin by identifying your primary content format, be it a podcast or video. Consistently produce and share this content, leveraging it to create additional marketing materials. What makes organic marketing effective for law firms? Organic marketing builds trust and authority. By consistently providing value through content, you establish your firm as a go-to resource, attracting and retaining clients. Can organic marketing alone suffice for a small law firm? While powerful, organic marketing should be part of a broader strategy that includes referral marketing and, when appropriate, paid advertising to ensure a well-rounded approach. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Scaling your law firm can be a smooth journey with the right strategies, systems, and mindsets in place. Welcome back to the Scalable Law Podcast, where we focus on boosting your profits and creating more time in your schedule. Today's episode I'm so excited to embrace the new opportunities 2024 brings. After an awesome holiday, I'm more ready than ever! My break was a blend of tranquillity and adventure, from the Sunshine Coast to the historic landscapes of Turkey and Egypt, and finally unwinding in New Zealand. This time away underscored the effectiveness of the systems and processes I've put in place – my firm ran smoothly without my constant input, allowing me true freedom. In this episode, we'll explore strategies to achieve this level of independence in your firm. Whether you're scaling up or streamlining operations, there's always a pathway to improvement. So, let's kickstart this journey to transform your law firm in 2024. Let's dive in! Embracing Data-Driven Marketing for Law Firms In our legal industry, staying ahead isn't just about legal expertise; it's about strategic business acumen, particularly in marketing. This episode focuses on how data recording and analysis can revolutionise your law firm's marketing strategies, enhancing both client acquisition and overall growth. 1. Recognising the Importance of Data: The Perils of Ignoring Data: Understand the consequences of not collecting and analysing marketing data through a case study of a new law firm owner considering radio ads without data backing. Moving Beyond Gut Feelings: I emphasise how instinctual decisions pale compared to strategies based on solid marketing data, especially for small law firm marketing strategies. 2. Data as a Strategic Guide: From Guesswork to Strategy: Learn how data serves as a compass in your marketing journey, guiding you towards more informed and effective decisions. Data in Action: Real-life examples from my firm demonstrate how data analysis can identify target client profiles and refine marketing campaigns. 3. Refining Marketing through Data: The Role of A/B Testing: Discover the importance of A/B testing in fine-tuning marketing strategies, ensuring every dollar spent contributes to your firm's growth. Evolving with Data Insights: Continuous improvement is key. I discuss how regular data analysis can enhance your marketing's effectiveness. 4. Competitive Edge through Data: Staying Ahead of the Curve: Find out why a law firm equipped with marketing data can stay leaps and bounds ahead of its competition. Caralee's Corner Sign up for a FREE webinar tailored for lawyers and law firm owners "How to Scale Your Law Firm Without Burnout". Join the Scalable Business Lounge: Ideal for those eager to learn small law firm marketing strategies and scale their firm, this program offers a community, support, and guidance to transform your marketing approach through data-driven strategies. Law Firm Accelerator Program: Targeting firms with over 1 million in revenue or more than five staff, our program is designed to elevate law firm owners to effective CEOs, streamlining operations and marketing efforts. Join the waiting list- Sign up today! Law Biz Con 2024: A not-to-be-missed event for law firm owners seeking to expand their horizons. Scheduled for 13th-14th May 2024, this conference offers invaluable insights into business development, effective marketing practices, and leadership skills. Get your EARLY BIRD TICKETS until the 31st of January and join us in transforming your practice. Get a $150 discount on your second ticket by applying code SBL2024150OFF. This extended opportunity provides you with more time to gather your legal team for additional savings. Secure your spot today! FAQs on Marketing Data in Law Firms Why is marketing data crucial for small law firm marketing strategies? Marketing data is vital as it allows law firms to make informed decisions, understand client behaviour, and refine marketing strategies for more effective client acquisition and retention. How can law firm owners start implementing data-driven marketing? Start by recording all client interactions and marketing efforts, analyse patterns and outcomes, and use this data to inform future marketing strategies. Joining programs like the Scalable Business Lounge can also provide guidance. What are the benefits of attending Law Biz Con 2024 for a law firm owner? Law Biz Con 2024 offers an opportunity to learn from industry leaders, network with peers, and gain insights into effective marketing strategies, all of which are crucial for scaling a law firm successfully. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Welcome to another episode of the Scalable Law Podcast! Your guide in navigating your law firm growth and sustainability. Today, we're diving into an invigorating discussion on Law Firm Marketing Best Practices and how to lay a strong foundation for a flourishing year ahead. Whether you're tuning in from a sun-drenched beach or your cozy office, let's dive into making 2024 your most successful year yet! Kickstart 2024: 10 Essential Strategies for Law Firm Growth Financial Review and Budgeting: Start the year with a comprehensive financial review. Understand your firm's fiscal health and set a realistic budget, keeping in mind the Law Firm Marketing Best Practices to maximise ROI. Technology Updates: Assess your firm's technological needs. Upgrade software, strengthen cybersecurity, and explore tools that align with the latest Law Firm Marketing Best Practices. Staff Training and Development: Plan your team's growth and training. Ensure they are updated with the latest trends and strategies in legal service and marketing. Marketing Strategy for 2024: Craft a marketing plan. Reflect on the past year's marketing efforts and strategies for the future using Law Firm Marketing Best Practices to attract and retain clients effectively. Client Feedback and Service Improvement: Collect and analyse client feedback. Understand areas for service enhancement to provide a stellar client experience. Compliance Check: Ensure your firm is up-to-date with legal requirements. Regular compliance checks are crucial for smooth operations. Networking and Relationship Building: Plan your networking activities. Establish and nurture relationships that support your firm's growth. Policy Review and Update: Revisit and update your firm's policies. Ensure they are current and effective for efficient management. Succession Planning: Consider the future leadership of your firm. Identify potential leaders and plan for their development. Personal Development: Focus on your growth as a leader. Engage in activities and programs that enhance your skills and knowledge. Join me at the Law Biz Con 2024 for an in-depth exploration of these strategies and more! It's a fantastic opportunity to connect, learn, and grow. Secure your spot now and embrace the best practices for your law firm's success. Caralee's Corner: Don't miss our webinar for lawyers and law firm owners– How to Scale Your Law Firm Without Burnout on Innovative Law Firm Marketing Best Practices. Also, explore the Scalable Business Lounge for comprehensive support in law firm growth, and consider applying for our Law Firm Accelerator program. 2024 is a canvas of opportunities, and you have the brush to paint your firm's success story. Remember, each step forward is a leap towards a more prosperous and fulfilling year. Stay tuned for more insights and strategies in our next episode. For more insights on elevating your law practice, visit scalablelaw.com. Until next time, remember – Let's make 2024 a year of remarkable achievements! FAQs on Law Firm Marketing Best Practices How can law firms effectively implement marketing best practices? Implementing effective marketing strategies involves understanding client needs, tailoring communications, leveraging digital platforms, and consistently analysing and adjusting tactics based on performance data. Why is it important for law firms to stay updated with marketing best practices? Staying updated with marketing best practices enables law firms to remain competitive, effectively reach their target audience, and adapt to changing client behaviours and market trends. What role does digital marketing play in law firm marketing best practices? Digital marketing is crucial in law firm marketing best practices, offering extensive reach, targeted strategies, and measurable results, essential for client engagement and firm growth. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Welcome to another episode of the Scalable Law Podcast, your go-to source for mastering the best practices in law firm business development and marketing. As a fellow law firm owner, I've navigated the same choppy waters you're sailing through, and now, I'm here to share my insights and experiences to empower your legal practice. In today's episode, we're not just talking about law; we're discussing the lifeline of your law firm - the systems and processes that underpin successful operations. If you're feeling overwhelmed or your firm feels chaotic, it's time to pause and listen in. As we dive into this topic, remember, that you're not alone on this journey. I've faced these challenges head-on in my law firm and found ways to thrive, and so can you. Now, let's get back to our main topic - the critical importance of systems and processes in your law firm. Elevating Your Law Firm with Key Systems & Processes: A Guide to Sustainable Growth Implementing systems and processes is more than just an operational necessity; it's about embracing best practices in law firm business development and marketing. These elements are the backbone of providing excellent services, managing risks, and paving the way for sustainable growth without overwhelming the law firm owner. Efficiency and Productivity: Streamlined processes reduce admin burdens, allowing your team to focus on legal practice. Quality Control and Consistency: Consistent service levels maintain your firm's reputation and client satisfaction. Risk Management: Clear guidelines and checks minimise risks and ensure compliance. Scalability: Systems enable your firm to grow smoothly, integrating new team members and clients without added complexity. Exceptional Client Service: Efficient client management systems provide personalised and professional services. Data-Driven Decisions: Organise and analyse data to inform strategic decisions, enhancing your marketing and service offerings. Work-Life Balance: Systems reduce the burden on you, preventing burnout and promoting a healthier work-life balance. Increasing Firm Value: A process-driven firm is a valuable asset, appealing for future transitions or sales. Caralee's Corner: Before we look deeper, let me invite you to some exciting opportunities at Scalable Law: Join Our Webinar: Dive into the latest strategies in law firm business development and marketing with How to Scale Your Law Firm Without Burnout. Scalable Business Lounge: Perfect for law firm owners looking to boost client intake and refine their marketing strategies. If you're navigating the complexities of law firm management, this is where you belong. Register now! Law Firm Accelerator Program: Specifically for those with a team of five or more, this program is your ticket to transforming your law firm into a well-oiled machine. From operational systems to leadership training, we cover it all. Join now. Law Biz Con 2024: Don't miss out on this exceptional conference. It's a gathering of minds, ideas, and best practices in law firm business development and marketing. Secure your spot now and be part of this transformative event. EARLY BIRD TICKETS promo is until the 20th of January only! At Scalable Law, we have tailored programs designed specifically for law firm owners at different stages of their journey. Whether you're starting or leading a growing team, our Scalable Business Lounge and Accelerator Program are here to help you streamline operations, enhance your marketing strategies, and ultimately achieve a more profitable and freeing practice. FAQs: How do systems and processes improve law firm operations? Implementing systems and processes enhances efficiency, ensures quality service, manages risk, and supports scalable growth, aligning with the best practices in law firm business development and marketing. Why are these systems crucial for law firm owners specifically? For law firm owners, these systems reduce administrative burdens, facilitate better client service, and make data-driven decisions easier, leading to a more balanced work-life and a valuable business asset. What can law firm owners expect from Scalable Law's programs? At Scalable Law, law firm owners can expect comprehensive guidance on implementing effective systems and processes, personalised coaching, and valuable insights into best practices in law firm business development and marketing. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Today, we're diving into a topic that resonates deeply with many law firm owners. Before we jump in, I want to give a shout-out to the upcoming Law Biz Con 2024. If you're a law firm owner or aspiring to be one, this event is crafted specifically for you. We're hosting it at the picturesque QT Hotel on the Gold Coast. Picture two days of dynamic learning, networking, and actionable insights tailored to elevate your law practice. We'll cover everything from stress-free financial mastery, maximising business growth, and effective small law firm marketing strategies, to avoiding burnout. For more details and to grab your Early Bird tickets, visit lawbizcon.com.au. Now, onto today's topic: I was inspired to address this after seeing a post in a legal Facebook group. A fellow law professional expressed frustration about clients undervaluing their legal work, leading to requests for discounts and a general lack of appreciation. It sparked a thought in me about the importance of attracting your ideal clients, especially when it comes to small law firm marketing strategies. Understanding the Core Issue Firstly, it's crucial to realise that not every complaint or discount request is a personal attack. Some clients, by nature, are more inclined to negotiate or express dissatisfaction, irrespective of the quality of work. Understanding this can help us maintain our professional integrity and emotional balance. The Power of Attracting Your Ideal Clients At the heart of many of these challenges lies the issue of client alignment. When you start your firm, it's tempting to take any work that comes your way. However, this approach can eventually lead to inefficiencies and dissatisfaction. The key here is to harness small law firm marketing strategies that target your ideal clients. Remember those clients who made your work enjoyable and rewarding? Focus on attracting more of those. When your services align with the client's needs and expectations, the value you provide is naturally recognized and appreciated. The Risks of Not Niching Down Failing to focus on a niche can lead to: Resource misallocation and inefficiency. Brand dilution makes it harder to be recognised as an expert. Increased client dissatisfaction and potential damage to your firm's reputation. Increased stress and burnout, affecting both profitability and personal well-being. Higher opportunity costs by missing out on clients that are a better fit. Marketing Strategies for Small Law Firms When discussing small law firm marketing strategies, the focus should be on crafting content and messages that speak directly to your ideal client. This can drastically reduce client acquisition costs and improve ROI. It's about being strategic with your marketing funnels – ensuring that every effort put into marketing attracts the right clients and resonates with them. Caralee's Corner In next week's Scalable Business Lounge, we are running a workshop dedicated to creating your 2024 marketing plan, focusing on how to attract your ideal clients using small law firm marketing strategies. We'll look into practical, fast, and systematic approaches that are easy to implement and maintain. So, if you're feeling overwhelmed or unsure about how to attract the right clients, join us in the lounge! For more details, visit scalablelaw.com. Interested in more law firm marketing tips? Watch my free masterclass - How to Scale Your Law Firm Without Burnout or book a strategy call with me– let's chat! Wrapping Up Today's Episode I hope today's discussion sheds light on why attracting the right clients is crucial for your law firm's success and sanity. If you're grappling with feeling undervalued or facing requests for discounts, it might be time to reflect on your client attraction strategy. Remember, it's about making smart choices that align with your expertise and passion. I'll be off on a fabulous holiday soon, exploring Turkey, Egypt, and Dubai, and I hope you have some exciting plans too! Stay tuned for more episodes, and if you have any questions or want to book a strategy call, feel free to reach out via scalablelaw.com. Join Me at Law BizCon 2024! Don't forget about Law BizCon 2024! It's the perfect platform to gain insights into the best small law firm marketing strategies and network with fellow law firm owners. Book your EARLY BIRD TICKETS now and let's meet on the Gold Coast! FAQs Q: What are the key steps small law firms can take to attract their ideal clients? A: Small law firms can attract their ideal clients by: Identifying the Ideal Client Profile: Understand who your ideal client is, including their needs, pain points, and preferences. Tailoring Marketing Messages: Use language and content that resonates directly with your ideal client, addressing their specific legal concerns and solutions. Leveraging Digital Marketing: Employ SEO, content marketing, and social media strategies to reach a broader yet targeted audience. Engaging in Community and Networking: Participate in community events and legal forums to build relationships and increase referrals. Using Client Feedback: Regularly solicit and apply client feedback to improve services and client experiences. Q: How important is digital marketing for the growth of a small law firm? A: Digital marketing is crucial for small law firm growth as it: Increases Online Visibility: Helps firms be found more easily by potential clients searching for legal services online. Builds Brand Reputation: Establishes the firm as an authority in its niche, enhancing credibility and trust. Facilitates Client Engagement: Social media and content marketing allow firms to engage with clients and prospects, building relationships. Target Specific Audiences: Digital marketing tools enable precise targeting, ensuring marketing efforts reach the ideal clientele. Offers Measurable Results: Analytics tools in digital marketing provide insights into campaign effectiveness, allowing for data-driven adjustments. Q: What are the essential components of an effective marketing plan for a small law firm? A: An effective marketing plan for a small law firm should include: Clear Goals and Objectives: Define what the firm aims to achieve through its marketing efforts, like client acquisition numbers or revenue targets. Audience Analysis: Understand the demographics and behaviours of the target market. Strategy and Tactics: Outline specific strategies and tactics that will be used, such as SEO, content creation, networking, and social media marketing. Budgeting and Resource Allocation: Determine the budget for marketing activities and allocate resources effectively. Monitoring and Evaluation: Regularly review and measure the performance of marketing activities against set goals and objectives, adjusting strategies as needed For more insights and strategies, don't forget to check out the latest episodes of the Scalable Law Podcast and join us at Law BizCon 2024 Thanks for tuning in, and see you in the next episode! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

2024 is so close I can smell it! It's not even funny. It is so important that you have your 2024 Marketing Plan locked in and ready to go NOW! Don't wait for the new year to begin; once you return from your holiday break, January will quickly pass, and before you realize it, it's already February. This is the perfect opportunity to ensure your firm is strategically positioned for success. Now, is an amazing time where we focus on fine-tuning marketing strategies for small law firms. I love to help fellow law firm owners guide you through effective marketing techniques to transform your law practice. In This Episode: The key is to get ahead before the holiday season wraps up! I will take you to the essential marketing strategies for small law firms in 2024. In an ever-evolving legal industry, it's critical to plan ahead and ensure that your financial investments in marketing are strategically and effectively allocated to align with emerging trends and client needs. Key Points Discussed: Market Analysis: Understanding the 2024 legal landscape is pivotal for crafting successful marketing strategies for small law firms. Ideal Client Profile: Discovering your ideal client's needs and preferences is key to effective marketing. Content Mastery: Learn how to create engaging content that resonates with your audience, a cornerstone among marketing strategies for small law firms. Referral Marketing Excellence: Expand your referral network to enhance client acquisition. Mastering Paid Advertising: Insights into optimising Google and Facebook ads for maximum client engagement. Caralee's Corner Scalable Business Lounge: Join our workshop on marketing strategies for small law firms and develop your plan for 2024. Interested in more tips on client acquisition without relying solely on referrals? Visit www.scalablelaw.com and watch my free masterclass - How to Scale Your Law Firm Without Burnout. For any questions, reach out to me on Instagram, Facebook or LinkedIn. You can also email me at caralee@scalablelaw.com or let's chat! Join me at Law Biz Con 2024 Spend two days working on your business rather than just in it. Leave not just inspired, but equipped with the best marketing strategies for law firms, ready to implement and revolutionise your practice. Check out LAW BIZ CON 2024 now! A not-to-be-missed event for small law firm owners on the Gold Coast in May. Grab your EARLY BIRD TICKETS now at $1,100, promo runs until the 20th of January 2024 only. Closing Thoughts: Thank you for tuning into the Scalable Law Podcast. Exciting times are ahead, and I'm thrilled to meet you at Law BizCon 2024! Early and strategic planning is the key to successful marketing for your law firm. Visit www.lawbizcon.com.au for more information about the conference. See you next time! FAQs on Law Firm Marketing Q: What are effective ways to identify my ideal client for marketing? Understanding their unique pain points and journey is crucial. This knowledge should be the foundation of your marketing efforts. Q: How can I develop a successful content marketing plan? Focus on creating consistent, relevant content that speaks directly to your ideal client, a key aspect of marketing strategies for small law firms. Q: How important is referral marketing in the current legal market? It's vital. Active referral network expansion is a significant part of effective marketing strategies for small law firms. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

It's my birthday week! And I'm super excited for an amazing Queenstown birthday celebration for some fun time! Join me for a special birthday podcast and we are talking about --- SALES! I know! Lawyers want to be lawyers and not salespersons. However, sales come in the form of clients retained from initial consultation and are the lifeblood of the firm. Let's talk more about this, shall we? So many things had been happening in my firm. So, before we dive deeper, let me ask you this: Are you crafting client consultations that truly resonate? Or even better, are you implementing the best law firm marketing strategies to enhance those consultations? Let's discover together! Today, I'm utterly thrilled to share my Scalable Law journey especially focused on client consultations, a pivotal cornerstone in my firm's story and possibly yours too! Drawing from the best law firm marketing strategies, we've refined our consultation process to perfection. Let's navigate through an enlightening episode where I share a snippet from my firm's voyage, illuminating how re-engineering client consultations not only skyrocketed our client retention rates but also threaded a narrative of trust and assurance for our clients. Insights Unveiled: 1. Retaining by Reassuring: A peek into our transition from 15-20% to a booming client retention tale by tweaking our consultation approaches. 2. Communication is Key: Looking into 7 pivotal client communication points that transform your consultations into a comforting assurance, a result of some of the best law firm marketing strategies in play. 3. Consultation Choreography: Adopting the “third, a third, a third” approach ensures your consultations are heartfelt, enlightening, and crystal clear. Quick Tips: Embrace Their Stories: A dedicated 15-minute soaking in your client's narrative, enveloping them in empathy and assurance. Legal Wisdom with Warmth: The following 15, intertwine their concerns with adept legal advice, lighting a path through their legal quandary. Clear, Not Cloudy: The concluding 15, illuminating fees, engagement pathways, and candidly presenting firm policies and boundaries. Welcome to the Lounge Scalable Business Lounge: Your key to 45+ versatile business training, a fresh masterclass each month, and a cozy nook where law firm owners foster each other's growth. Also features a detailed course that guides your firm to operate seamlessly, even without your constant oversight. What's Brewing Stay tuned for a potent Sales Training programme, meticulously crafted and soon to be unveiled to my firm and yours, honing your sales strategies to precision. Pro Tip Remember, clients often seek more than a lawyer – they seek a beacon through their legal storm. Be that luminous presence with consultations that are strategic, empathetic, and transparent! Caralee's Corner Embark on the Scalable Business Lounge Adventure and join our community of law firm owners. Your Exclusive Strategy Session: Ready to scale your firm without the burnout? Let's chart out your path in a FREE Strategy Call with Me. Also, a FREE Webinar Awaits: Reserve your seat for the How to Scale Your Firm Without Burnout webinar and let's light up our paths to unbridled success together! Let's embark on this insightful journey together, uncovering the magic woven into client consultations and transforming them into lasting relationships! Dive into the Podcast Until our next chat, remember: your journey towards a thriving firm and Freedom is not only possible - it's imminent! Catch you on the podcast and remember, you've got this! CONNECT WITH CARALEE: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

Today's guest is Melissa Barlas, a dynamic law firm owner who in just two short years has made significant strides in her field, marking her niche beautifully and showcasing her unique approach in the legal world. We dive into Melissa's journey, the challenges she's faced, her strategies for success, and her vision for the future. This episode is jam-packed with insights and advice for anyone looking to make their mark in the legal industry. Melissa's Journey: Melissa, often fondly referred to as Melissa in her close circles, recalls her transformative journey. From her days in law school to her first venture into the professional realm, the seeds of entrepreneurial spirit were always there. What drove her to make the leap? Dive deep as she shares her moments of determination, doubt, and discovery. Growing Conveyed: The process of evolving Conveyed was no cakewalk. Facing stiff competition and a saturated market, Melissa swiftly recognised the importance of small law firm marketing and honed in on the specific strategies that would give Conveyed its distinct edge. Niche Marketing and Differentiation: In a world where generalists are aplenty, Melissa underscores the pivotal role of niche marketing in small law firm marketing. Discover how she carved out a unique space in the legal terrain, setting Conveyed on a trajectory that many could only dream of. Tips and Tricks: With a blend of time-tested tactics and novel approaches, Melissa spills the beans on the actionable strategies she adopted. For every small law firm pondering about effective marketing, her insights are golden. Five-Year Vision: In five years, I envision our firm standing tall as a national conveyancing law firm. My commitment is unwavering: I am spearheading our marketing and PR efforts to ensure that our name resonates across the nation. Transparency and open communication are pivotal. I'm consistently engaging with my colleagues, ensuring that we all share the vision of transforming our practice into a national powerhouse. Their support and collaboration are paramount, and I'm deeply invested in ensuring that every member of our team is not only aligned with our goals but also feels fulfilled and content in their roles. It's essential that my team feels inspired, driven, and valued. Every step we take, we take together, striving to uplift and motivate one another. Their growth, happiness, and aspirations are integral to our collective journey, and I'm committed to fueling their passion just as much as they fuel mine. Sole Practitioner of the Year! Melissa's recent recognitions, particularly from the esteemed Lawyers Weekly Australian Law Awards, serve as a testament to the potency of her marketing acumen and unwavering commitment to top-tier service. Such accolades are invaluable—they not only elevate your profile but also enlighten the community about the meaningful work you're undertaking. This recognition is pure gold, a genuine reflection that brings substance to the table. This underscores the paramount importance of personal branding. Investing time and effort into strategic marketing isn't just about visibility; it's about demonstrating real value and excellence in what you do. Caralee's Corner: Melissa's journey is an inspiring testament to what's possible with determination, vision, and the right strategies. We're excited to see where she takes Conveyed in the coming years and are grateful she shared her story with us. Whether you're a law firm owner or an aspiring entrepreneur, Melissa's insights are sure to inspire and inform. As a special treat for our law firm marketing podcast listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners! Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you. If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success. FAQs How has niche marketing played a pivotal role in law firm success? Melissa underscores that in a competitive legal world filled with generalists, niche marketing is a game-changer. It allowed her to carve out a distinct space for Conveyed, setting her firm on an aspirational trajectory. Emphasising small law firm marketing, particularly in niche sectors, has been key to standing out and achieving unparalleled success. In what ways has Scalable Business Lounge assisted law firm owners like Melissa? The Scalable Business Lounge offers a platform for law firm owners to connect, share, and learn. Melissa, like many others, has benefited from the collective knowledge and experiences shared within this community. The lounge provides invaluable insights, strategies, and networking opportunities, helping law firms scale effectively without facing burnout. How can law firm owners further refine their marketing strategies? Scalable Law offers a tailored approach to law firm marketing. Through her masterclass, "How to Scale Your Law Firm Without Burnout", she imparts strategies and actionable steps tailored to individual law firm needs. Additionally, Caralee provides direct consultations where she delves into bespoke strategies, ensuring law firms not only gain visibility but truly resonate with their target audience. Don't just read about it – hear it firsthand! Dive into this episode and let Melissa's story inspire your own journey. Listen to the podcast now! CONNECT WITH CARALEE: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

IMAGINE THIS: the ability to go on extended holidays (7 weeks!!!) while your law firm continues to operate flawlessly, isn't merely a luxury, but a well-earned reality you can live. SOUNDS LIKE A DREAM, DOESN'T IT? In today's episode of the Scalable Law podcast, straight from Singapore. We're in for a treat as we have Kristin Porter sharing the inside scoop on how she managed to bask in the sun and travel the globe for 7 incredible weeks while being a law firm owner! We dive into the craft of making yourself an optional piece in your own legal playground, where the play goes on smoothly even when you decide to step off. Stay with us as we reveal the secrets to constructing a legal practice where the systems are solid, the team is self-reliant, and the owner can savour life beyond the firm without a speck of concern about its expansion and productivity! Dive into the world of law firm marketing podcast insights where building a law firm becomes a journey of creating freedom, and facilitating prolonged vacations without a glitch in the firm's progress and success. Kristin's Journey: Kristen established a law firm, O*NO Legal, specializing in a particularly niche area, catering specifically to real estate agents. The inception of the firm dates back around three years and was born out of necessity, primarily concentrating on corporate commercial law to assist real estate agents. She incorporated the use of legal bots for various tasks, including the assessment of data breaches. O*NO Legal was launched amid the lockdown in March 2020, leveraging the newfound comfort that individuals had developed with consulting their advisors online due to the prevailing circumstances. Eventually, Kristen refined her focus further into the real estate domain, zeroing in on lead generation, branding, and fortifying client relationships. This nuanced approach has allowed her to offer specialized services tailored to the unique needs of real estate professionals. Growing O*NO Legal: Key Strategy: The strategy primarily involves a blend of organic and paid marketing, substantially utilising Facebook groups, webinars, collaborations with industry trainers and coaches, and the production of a substantial amount of content. Team Structure: The team is comprised of three core staff lawyers, legal contractors, a graduate who serves as a marketing coordinator, and virtual assistants. Current Status: Kristin isn't managing any files herself; rather, she is supervising and providing cover for leaves to ensure everyone has adequate mental health space. Operational Freedom: Kristin succeeded in taking a seven-week holiday without needing to work, demonstrating the efficacy of her systems and delegation. Approach: A systematic approach and trust in her team afforded her operational freedom. Key Learning: She grasped the significance of refraining from micromanagement and placing trust in the capabilities of her team. Current Focus and Future Goals: Kristin has set her sights on working just four days a week, prioritising her health, and investigating the potential of starting additional businesses. One-year Goal: To entirely extricate herself from any service delivery. Three-year Goal: To prepare the firm for a potential sale, emphasising the creation of a business that doesn't rely solely on her presence. Business Stacking: Since her return, Kristen's aspirations have broadened, with plans to launch additional businesses and a sharpened focus on profit and efficient service delivery. Based on profitability data, she is also exploring further refinement of her niche for optimum efficiency in her services. Caralee's Corner: Kristen's story is a testament to the boundless possibilities within modern, entrepreneurial law practices. It's a vivid illustration of how systems, specialisation, and trust can harmonise to achieve a balanced work-life equation. As a special treat for our listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners! Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you. If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success. Achieving operational freedom needs streamlined systems and processes, effective delegation, and building a dependable team. Niching down isn't a necessity but can streamline processes and marketing strategies. The primary challenges are relinquishing control, empowering the team, and maintaining consistent, high-quality client experiences. By exploring this episode of our law firm marketing podcast, you'll gain profound insights and strategies to transform your law firm into an independent entity, allowing you the freedom to explore life beyond the legal sphere. FAQs about Achieving Operational Freedom in Law Firms: 1. How can law firm owners achieve operational freedom in their practices? Achieving operational freedom involves establishing clear and efficient systems and processes, delegating responsibilities effectively, and building a trustworthy and competent team. Firm owners should focus on creating a business model where the firm can operate smoothly without their constant involvement, allowing them to focus on high-level strategies or take time off without impacting the firm's functioning. 2. Is it necessary to narrow down the practice to gain operational freedom in a law firm? While niching down is not a strict requirement for operational freedom, having a specialised practice can contribute to clearer and more streamlined processes and marketing strategies, making it easier to manage and scale the firm. A specialised or niche practice can also contribute to enhanced reputation and authority in that specific area, attracting more clients and allowing for efficient service delivery. 3. What are the main challenges in creating a law firm that works independently of its owner? The main challenges often revolve around relinquishing control and trusting the team to manage the firm's operations effectively. This involves overcoming the urge to micromanage and creating an environment where the team feels empowered to make decisions. Additionally, establishing and refining efficient systems and processes to ensure seamless operation and maintaining a consistent and high-quality client experience are crucial challenges to address. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

Today's episode lets take a look into the intricacies of billing, a cornerstone for any thriving law firm. Just as any overlooked step can derail a project's success, missing out on essential elements in your billing process can pose hurdles in creating a marketing plan for a law firm that's both successful and esteemed. Ever mused over how to make a law firm marketing plan shine? An unambiguous, transparent, and unwavering billing guide could be your answer. Much like the delight of a well-cooked meal shared, a lucid billing guide fosters client relationships, instils trust, and yes, escalates your revenue. Here's why a billing guide is the real game-changer: Transparency with Clients: Openness fosters trust. Consistency: Uniformity in approach ensures clarity. Maximising Revenue: Streamlined billing leads to predictable profits. Professionalism: The foundation of every thriving law firm. Efficiency: With the right systems, avoid billing disputes altogether. Ethical Considerations: Upholding the highest standards of integrity. Client Retention and Satisfaction: Ensuring loyalty and building a strong reputation. Enhanced Communication: Clear dialogue is essential for successful client relationships. Time Management: Ensure every minute counts, and bill accordingly. Dispute Resolution: Effective billing practices minimize conflicts. Audit and Compliance: Being audit-ready is being future-ready. Growing and Scaling Your Law Firm: The ultimate goal for forward-thinking law firm owners. Exciting news! For those ready to elevate their billing strategies, I have a specially curated tool for you. Click here to access my very own billing guide. It's a resource I've perfected over the years, now ready for our fantastic community. Want More? Exclusive Invite: As a special treat for our listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners! Connect & Network: Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you. Let's Chat!: If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success. Your law firm is an embodiment of your passion and dedication. So, use every tool at your disposal, including webinars, to elevate your practice and impact. If the Scalable Law Podcast brought value to your day, do share it with your network. Sharing is indeed a powerful tool! I look forward to our next session, packed with insights and actionable strategies. Keep your law firm thriving and the momentum going! FAQs: 1. Why is a clear billing guide essential for law firms? A transparent billing guide strengthens client relationships, builds trust, and boosts revenue, making it essential for crafting an effective marketing plan for law firms. 2. How can consistency in billing enhance a law firm's reputation? Consistency in billing ensures clients always know what to expect. This uniformity instils trust, portrays professionalism, and helps in creating a marketing plan for a law firm that stands out. 3. What are the benefits of a transparent billing system? A transparent billing system offers numerous benefits enhancing trust with clients, ensuring consistent and fair billing practices, and efficiently maximizing revenue for the law firm. 4. How can one optimize the billing process in their law firm? One can optimize the billing process by adopting a comprehensive billing guide that offers clarity, consistency, and efficiency. This, in turn, plays a pivotal role in shaping a successful law firm's marketing strategy. 5. Where can I find resources to improve my law firm's billing? Resources like Caralee's billing guide available on Scalable Law can offer insights and strategies to refine and improve your law firm's billing practices. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

"Ever felt like you're the best-kept secret in the legal world? Dive into today's episode where I break down the magic of webinars for law firms. Let's turn that expertise into impact!" – Caralee Fontenele Over the years, I've met countless firm owners who wear their passion for law like a badge of honour. But here's the rub: amidst the paperwork, court sessions, and client consultations, many are missing out on the magic of webinars to boost their practice. Webinars are an underused gold mine, especially in our profession. But how do you leverage them without sounding too 'salesy' or inauthentic? I've put together a step-by-step guide to structuring a webinar that doesn't just sell but also serves and educates. Let's dive right in! Episode Highlights: 1. Preparation and Promotion Choose the Right Topic: Focus on a topic that resonates with your target audience. For example, "How to Navigate Estate Planning" or "Protecting Your Business: Intellectual Property Basics." Promotion: Use social media, email marketing, and partnerships with relevant organizations to promote your webinar. 2. Introduction (5 minutes) Introduce Yourself: Start with a brief introduction. Share your credentials, experience, and any personal stories that relate to the topic. Set Expectations: Outline what attendees will learn by the end of the webinar. Technical Checks: Briefly inform attendees about the webinar tools (e.g., chat, Q&A feature). 3. Main Content (20-30 minutes) a. Educate Your Audience Break Down the Problem: Describe common challenges or misconceptions related to the topic. Use statistics or real-life examples to make your case. Present the Solution: Explain the legal aspects of the problem and how they can address it. Use simple language to make complex legal concepts easy to understand. b. Share Client Success Stories This is not a direct pitch but rather an opportunity to share how others benefited from your services. c. Conduct a Q&A Session Reserve some time for questions from the audience. This will also help you gauge their interest and understand their concerns. 4. Transition to the Offer (5 minutes) a. Recap Highlight the main points you've covered and the benefits of addressing the legal issue at hand. b. Introduce Your Services Gently transition to how your legal services can be the solution they need. Emphasize the benefits, not just the features, of your services. 5. The Offer (5 minutes) Special Deal: Offer a limited-time discount, a free consultation, or another enticing deal to encourage immediate action. Testimonials: Share short testimonials from satisfied clients to build trust. Call-to-Action: Clearly instruct attendees on how they can take advantage of your offer. Make it easy for them to reach out, either through a direct booking link, email, or phone call. 6. Conclusion (5 minutes) Thank Your Attendees: Express gratitude for their time and participation. Feedback: Encourage attendees to provide feedback on the webinar to help you improve future sessions. Reminder: Reiterate your offer and the time limit, if there's one. 7. Follow-up Send Out an Email: Thank your attendees once again, provide a recap or access to the webinar recording, and reiterate your offer. Gather and Analyze Feedback: Use the feedback to refine your future webinars and offers. Engage with Leads: Reach out to attendees who showed interest or asked questions to offer personalized advice or further discussion. Tips: Engage Your Audience: Use polls, quizzes, or interactive scenarios to keep your attendees involved. Visuals Matter: Utilize slides with easy-to-understand graphics, charts, and key points to support your talk. Practice: Familiarize yourself with the content and the webinar software to ensure smooth delivery. With this structure, you can strike a balance between offering value and promoting your legal services, making your webinar both informative and persuasive. Key Takeaways: Webinars are about education first, and selling second. Authenticity is your best tool; it turns viewers into clients. The importance of having a clear law firm marketing strategy when venturing into webinars. Caralee's Corner: Webinars are such a gem, and I want every law firm owner to harness their potential and include webinars in their law firm marketing plan. The journey to scaling isn't about working harder; it's about working smarter. And webinars? They're the epitome of smart marketing in our digital age! Want More? Exclusive Invite: As a special treat for our listeners, I'm inviting you to my free masterclass, "How to Scale Your Law Firm Without Burnout". A must-attend for all dedicated law firm owners! Connect & Network: Why go on this journey alone? Join Scalable Business Lounge and mingle with law firm owners who're scaling just like you. Let's Chat!: If you're looking for a tailored strategy or some direct insights, I'm here for you. Book a strategy call with me and let's refine your path to success. Your law firm is an embodiment of your passion and dedication. So, use every tool at your disposal, including webinars, to elevate your practice and impact. Until next time, here's to growth, grace, and legal greatness! CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

Today's PODCAST RECAST originally aired on August 16, 2022. Episode 142 featured an insightful conversation with 95Network's Director of Coaching Jon Sanders discussing the impact of PTSD.Dale returns the favor today by giving Caralee the week off as he talks with Jon Sanders about some of the things he learned recently at a special training in Mississippi called Tactical-Resilience Protocol (TRP) and Emotions-Management Process (EMP) from 22Zero.org. Although the focus was specifically on the effects of PTSD in first responders and the military, Jon helps us see how most pastors are dealing with the same kinds of emotional issues.We dive into how trauma affects the nervous system requiring intentional focus to “put the trauma in its place.” Everyone has a basic fight, flight, freeze, or fake response to ongoing traumatic situations. The honest transparency shared by Jon and Dale makes this podcast one you'll want to share with anyone working through emotional discouragement. Show Notes: https://www.95network.org/podcast-recast-ptsd-and-the-ministry-w-jon-sanders-episode-162/Support the show

In this podcast, you are in for a treat as I'm doing this podcast with the gorgeous view of the pool from the gazebo and the sounds and tunes of Bali in my background, as we discuss your 2023 Marketing plan for your law firm. If you haven't started to create one yet or are unsure how to create one that will work for your law firm then listen on. It is not an effective marketing plan for your law firm to rely on a handful of referrers. That might be enough if you are a solo law firm owner and you only need enough work for yourself, but not if you want the freedom that having a team can bring you. Referrals usually only trickle in, and it is unpredictable. Getting the basics right for an unshakeable law firm marketing plan for 2023. Especially since experts predict a turbulent and fragile economy and rising interest rates. This means that law firms either struggle or thrive depending on the area of law you practice. There is so much uncertainty right now, and the impacts are unknown. We will discuss what to do to protect your law firm and create stability for you and your team. Why it's crucial to get into it early...don't miss out on the incredible new year start. At the SCALABLE BUSINESS LOUNGE, we will be doing our law firm marketing plans this December and each member/ law firm owner is coming out with a marketing plan tailored to their specific areas of practice. You must be ahead of the game and market your law firm with powerful new energy, creating the wave rather than riding it. Relying on a handful of referrals just isn't enough for the freedom you really want. I will be sharing how you create predictability with your clients and cash flow by identifying and implementing the 3 marketing strategies I have in place for my law firm. These 3 strategies will help you build a structured plan to be effective and free yourself from the stress of the uncertainties of 2023. Listen to Caralee as she shares in detail How to Start your Law Firm's Marketing Strategy if you haven't got one yet, What not to do when you start creating your Law Firm Marketing Plan for 2023, and how to implement it with ease once you made your strategy. Stay tuned for another episode next week! CONNECT WITH CARALEE: Instagram: @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

In this podcast, we discuss how you can attract the right team to work in your law firm. There are incredible team members out there. still, you just need to know where to find them with ease and be ahead of your competitors to ensure that you are attracting the best legal staff. In your law firm, your most valuable assets are your team members. They allow you to leverage your time and duplicate yourself, maximising your profit. The key is, knowing where to find them! Listen to Caralee as she talks about the Top 7 Ways To Find Your Legal Staff For Your Law Firm. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

In this episode of Scalable Law, Caralee shares her experience of attending and exhibiting at the Clio in the Cloud Conference in Nashville. She discusses the conference, what happens there, what some of the topics are, who you can connect with and if it is worth attending even from afar. Clio In The Cloud Conference Wrap Up The 2022 Clio Cloud Conference (ClioCon) was a huge event. There were approx 4000 lawyers at the event in person, with 1,000 attending virtually. The conference was held at Gaylord Grand Ol Operland in Nashville, which is a huge and spectacular hotel. The Clio Cloud Conference was held over several floors of the event centre in the hotel, and the attendees all stayed at the venue as there is not a lot around the hotel itself as it is away from the downtown area in Nashville. To get the event started, the first keynote was from Clio's CEO and Founder, Jack Newton. Jack told the crowd only ten years ago, Clio was a 70-person team. In 2022 the team has grown to 900 employees. There was the exhibit hall that was filled with different products that can support legal teams. Many innovative legal tech products can be used to streamline, systemise and automate law firms. Two Days of Learning How To Grow Your Law Firm Across the two days, there were many masterclasses and workshops. The 2022 Clio in the Cloud agenda was jam-packed with information for law firm owners who want to grow their teams, create efficiencies, market their firms and streamline. Topics ranged from billing practices to social media to automating workflows to creating better client experiences and more. Then, of course, there was the networking, mingling and having fun. Clio in the Cloud put on an unforgettable experience at the Grand Ole Opry for all the attendees. And then there was an after-dark party right in the middle of Broadway in Downtown Nashville. These experiences gave attendees time to mix and get to know each other to make valuable connections in the legal industry, making the event even more worthwhile. If you would love to hear all about it, tune in to the podcast. CONNECT WITH CARALEE: Instagram @caralee.fonteneleFacebook: @caraleefonteneleLinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW:Instagram: @scalable_lawFacebook: @scalablelawLinkedIn: @scalablelawWebsite: www.scalablelaw.com Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Click here.

Over time as a legal business owner, you will have periods where you love running your business and times when you don't enjoy it. Maybe you will even have times when you resent it! If and when this happens to you, know that you are not alone in this and that there is a way out. In this podcast, Caralee gives you some practical tools on what to do so that you can reigniteyour love and passion for your law firm again. Being in business is, though, and it can feel like a solo journey, even when you have a great team. There will be challenges and times where they continue to role in the week after week, where you thin and creating stress and exhaustion. Having these simple strategies up your sleeve as a law firm owner can help you to pull yourself out of a bad patch in your business, so you can start to love your business again and get back to a positive space. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

Dale returns from his extended break to join Caralee in discussing the positive effects of taking a break throughout July. Whether writing a new book or just taking a breather, he highlights the benefits of getting out of the normal routine of life which allows you to gain fresh perspective and hear the Lord's voice more clearly.Caralee also shares how the Lord spoke some unexpected direction in her life concerning her family. As the season of co-hosting the 95Podcast comes to a close, Caralee reflects on the blessings that she has received after saying "yes" to trying something out of her comfort zone.This episode highlights the importance of "giving up to go up" in our leadership. Show Notes:  https://www.95network.org/gaining-perspective-by-slowing-down-w-caralee-dale-episode-145/Support the show

Today on the podcast Caralee shares what numbers she measures in her law firm weekly and how being on top of these numbers has moved her business forward. Most law firm owners don't know their data, and they focus on the wrong numbers. Today learn what you should be focusing on instead and why these numbers are the ones that can help you to have your finger on the pulse in your business at all times. Tune in to this episode and get your pens ready because Caralee gives you the exact data points that you should be watching. If you want to learn more about how to successfully scale your law firm, head over to www.scalablelaw.com Connect with Caralee on: Instagram @caralee.fontenele LinkedIn @caraleefontenele If you enjoyed the podcast please leave a review!

Today on the podcast Caralee shares what numbers she measures in her law firm weekly and how being on top of these numbers has moved her business forward. Most law firm owners don't know their data, and they focus on the wrong numbers. Today learn what you should be focusing on instead and why these numbers are the ones that can help you to have your finger on the pulse in your business at all times. Tune in to this episode and get your pens ready because Caralee gives you the exact data points that you should be watching. If you want to learn more about how to successfully scale your law firm, head over to www.scalablelaw.com Connect with Caralee on: Instagram @caralee.fontenele LinkedIn @caraleefontenele If you enjoyed the podcast please leave a review!

During today's podcast, Jon and Caralee welcome one of our team members, Gwen Rutz. Gwen serves as the lead pastor of The Crossing church in Clinton, Oklahoma, and is on the leadership team for the Oklahoma Network of Women Ministers. She and her husband, Troy, are about to embark on an exciting new phase of ministry in the marketplace through their business, Native Arrow Archery.We're talking with Gwen about how she got involved with 95Network and how our coaching program helped her create a focus and tangible goals for leading her congregation. She'll also share about her life and how God has been preparing her to hand off the baton to someone else so she can go where He is leading. It's a great conversation with so much energy and hope! I pray it blesses you. Show Notes:  https://www.95network.org/what-did-god-say-how-to-bravely-follow-his-lead-w-gwen-rutz-episode-138/Support the show

Dale returns the favor today by giving Caralee the week off as he talks with Jon Sanders about some of the things he learned recently at a special training in Mississippi called Tactical-Resilience Protocol (TRP) and Emotions-Management Process (EMP) from 22Zero.org. Although the focus was specifically on the effects of PTSD in first responders and the military, Jon helps us see how most pastors are dealing with the same kinds of emotional issues.We dive into how trauma affects the nervous system requiring intentional focus to “put the trauma in its place.” Everyone has a basic fight, flight, freeze, or fake response to ongoing traumatic situations. The honest transparency shared by Jon and Dale makes this podcast one you'll want to share with anyone working through emotional discouragement. Show Notes: https://www.95network.org/ptsd-and-the-ministry-w-jon-sanders-episode-142/Support the show

Our fearless leader is turning 60! First, from all of the team at 95Network, we want to wish him a very happy birthday. We're so thankful for his leadership, his vulnerability, and his encouragement every day. As Dale welcomes a brand new decade in his life, he's spending some time today reflecting on his experiences in the past four decades of ministry. He and Caralee discuss the highs and the lows of his life, what Jesus has taught him about relinquishing control, and how Grace is the greatest gift for people who are constantly striving to "fix" everything. There's so much wisdom in this episode—enjoy!Show Notes: https://www.95network.org/dales-turning-60-reflections-on-the-past-40-years-of-ministry-w-dale-caralee-episode-134/Support the show

Have you ever wondered why it seems like there are always more women than men in the church? Studies show that the average Protestant church is around 61% female and 39% male. Quite the difference, huh? During today's conversation, Jon and Caralee talk to author and video producer David Murrow about what causes men to fall away from the church and what we can do to draw them in again. Our goal at 95Network is to see churches not only grow but flourish. And to reach that goal, we need everyone's help—both men and women!Show Notes:  https://www.95network.org/why-men-hate-going-to-church-w-david-murrow-episode-137/Support the show

In this episode, Caralee talks about Google ads and if you should be running them in your law practice. Many law firm owners rely on referrals and are worried about throwing money away on Google Ads. Google has recently changed the layout of the front page of Google, and it is becoming more difficult to appear above the fold on the front page unless you pay for Ads. Well-run ads can help draw in interested leads in your service industry business. Pay per click (PPC) is a great method to attract leads and get eyeballs on your website. By investing in PPC, you will obtain leads that are more likely to use legal services. So if you are not sure where to start with Google Ads in your law firm and are worried about throwing away good money, then this is a great episode for you. GET SOCIAL WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

Caralee Fontenele enrolled in law school in her late twenties, and then, when she graduated, she set up her own law firm. Her first hire was a Principal Solicitor to supervise her and she brought in plenty of work for them both. So bold. Today she owns and runs the successful Collective Family Law Group which has three offices in Queensland and The Scalable Business Lounge where she helps other law firm owners scale without burnout, sharing many of the lessons she has learned the hard way. How she got here is fascinating. Caralee dropped out of high school when she was 16 and got married and had babies young in her early twenties. She spent the first part of her twenties dedicated to family life and supporting her husband's business. She admits, that back then, she left the finances to her husband and did not take any responsibility for her career. However, receiving the raw end of their divorce settlement was a harsh wakeup call, so she enrolled in law school in her late twenties and turned her life around. This honest conversation with Caralee is a pep talk on getting your shit together, taking responsibility for your finances and career and reassures us that it is never too late to start. I hope you enjoy listening to this honest conversation between friends and it helps open your eyes to the limitless possibilities of where your legal career may take you. Your host, Rose :-) You can like, follow, connect, support and befriend me via: Instagram here: https://www.instagram.com/rosetintedlaw/ Linked In here: https://www.linkedin.com/in/roseinglis/ and https://www.linkedin.com/company/rosetintedlaw/ Mixed by Julie Reynolds: https://www.audiolemonade.com You can connect with Caralee Fontenele via: Linked In: https://www.linkedin.com/in/caraleefontenele/ Instagram: @caralee.fontenele The Scalable Business Lounge The Collective Family Law Group

This week on the podcast, Caralee talks about the importance of knowing and living by your core values as a law firm owner. Last week she was invited to revisit her core values again, and it was an interesting exercise to see if her core values had shifted or not. Running a law firm and being faced with the hundreds of decisions a day that you have to make can be difficult, but as Caralee explains, when you are aligned to your core values, it becomes easier to make tough decisions. Core values are deeply held beliefs that help guide you in life and in business. They are often one-word qualities that you want to run your life by which includes your law practice as a firm owner. There are many benefits of knowing your core values, including: 1. You will experience easier decision making, just as stated by Roy Disney; 2. You will identify if you or your business isn't aligned; Your law firm goals will be easier to determine if you know your foundational core values; 3. You will establish law firm individuality, which is required in our competitive market; and 4. Your law firm will be both anchored and have a robust engine for success. In this podcast, listen to Caralee's tips to explain why you should identify your firm's core values and live by them. Create raving fans and keep complaints to a minimum. As mentioned in the podcast, head to www.scalablelaw.com to download free resources, templates, and you will find Caralee's mastermind membership - the Scalable Business Lounge. This is a program where Caralee breaks down how to scale your law firm in 4 easy strategies! See the links below for more info! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele Scalable: @scalablelaw.com SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

It is only six weeks until the end of the financial year, so today on the podcast Caralee discusses the four things that you should be doing in your law firm between now and then to get your firm in the best position for the new financial year. You will learn what you need to do in your firm to make this EOFY happen and how you prepare to make 2022-2023 your best financial year yet! Depending on where you are located in the world may affect how much of a priority EOFY is for you. Here in Australia, June 30th is the last day of our financial year. Don't wait for the two weeks before EOFY - get started now, no matter where you are! Remember, in business you want you to be proactive rather than reactive! So, what do you need to get ready for EOFY? Caralee dives into the importance of the below: 1. Contact your Accountant & look at your figures! You need to plan; we have six weeks until EOFY - Think, what invoices do you have coming in? What will you be billing? Is everything up to date and reconciled? Have you contributed to Super this year, and if not, can you contribute to your super fund? If you haven't had this conversation with your accountant - go now! 2. Plan your goals for the next financial year! If you haven't had time to do your planning or filter your goals for the new financial year, now is your time. Not in July, this needs to be done this side of the year. Stay proactive rather than reactive. 3. Create a marketing plan that will support your law firm's goals In order to grow and reach your goals, you must have the proper marketing to support them! Your marketing plan may start small and grow more extensive throughout the year - depending on your goals. 4. Create a content plan to support organic growth What will you break down to promote your law firm on social media in the new financial year? You can watch Caralee's FREE Social Media Workshop to digest precisely how you can plan your social media content. Social media is the best form of organic marketing, so set aside some time to do this workshop. If you would love to do an entire planning session with me, now is the time! In the Scalable Business Lounge, we will have a Masterclass in June on exactly how you can get organising and prepare for your 2022-2023 financial year! To apply to be a part of the lounge, you can do so by visiting scalablelaw.com GET SOCIAL WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele Scalable: @scalablelaw.com SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

This week on the podcast, Caralee dives into how you can minimise client complaints by having excellent but simple best practices for the service that you offer. Getting client complaints is time-consuming, frustrating, energy-zapping, and avoidable! Excellent customer service is something that Caralee's firm, Collective Family Law, constantly strives to improve, and now Caralee wants to share her tips with you! She recognises that no matter how good your business is, there is always room to improve. As law firm owners, we often know how to give excellent service to the clients ourselves, however, we can forget to train our team on how to do the same! Remember they are great lawyers, and they not have ever considered how to give a five-star service to the clients that walk through your law firm doors. We all know what it is like to be a client, and we all know what it is like to be on the receiving end of a bad or poor service experience. It is frustrating and often can result in bad reviews. At Collective Family Law, Caralee and her team aren't unicorns so of course, they receive complaints from time to time. However, they work on as a team how to minimise those complaints by giving excellent customer service using a few simple strategies. So, what does the ultimate service look like to minimise client complaints in your law firm? In this podcast, listen to Caralee's tips to provide the best practices when it comes to service in your law firm. Create raving fans and keep complaints to a minimum. As mentioned in the podcast, head to ScalableLaw.com to download free resources, templates, and you will find Caralee's mastermind membership - the Scalable Business Lounge. This is a program whereby Caralee breaks down how to scale your law firm in 4 easy strategies! See the links below for more info! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele Scalable: @scalablelaw.com SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

On the podcast today, Caralee interviews Adele Anthony from Your Legacy Lawyer! Your Legacy Lawyer specialises in Wills & Estates, Superannuation, Power of Attorney, and Succession Planning matters. Adele began her work in the law over 30 years ago as a legal assistant and returned to study to qualify as a solicitor when she was in her forties and fifties. Your Legacy Lawyer strives to ensure women are financially sound when it comes to estate planning. Adele was one of the founding members of the Scalable Business Lounge and has been an incredible addition to the group. When she first joined the lounge, she had only just opened her business, in only 18 months since then she has dramatically grown her firm, employed solicitors and is working herself only 10 hours a week on client work. Her big goal is to get off the tools by the end of the year so she can focus on the scaling of her business! This podcast is super inspiring and displays how working on your business, rather than in it, can have rapid results when you take the right steps! The Scalable Business Lounge allows students to access the best resources to scale your firm - fast. The Lounge is designed to help you make a difference to the people you help and your team. The SBL helps driven legal professionals to scale their law firms by taking client work off their plate without sacrificing quality. If you would like to know more about the Scalable Business Lounge, visit us! Click here. CONNECT WITH Adele: LinkedIn: @AdeleMAnthony Website: https://yourlegacylawyer.com.au/contact-me/ Instagram: @Your.Legacy.Lawyer Facebook: @AdeleMAnthony CONNECT WITH Caralee: LinkedIn: @caraleefontenele Instagram: @caralee.fontenele Facebook: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

In this episode, Caralee is joined by two of our awesome team members here at the 95Network, Jon Sanders and Travis Stephens. Jon serves as our Coaching Director and is also a full-time firefighter and one of the founders of EntrePastor, an organization that helps pastors identify ways to create additional sources of income for their families. Travis is our Membership and Social Media Director and is the Executive Pastor of Strong Tower Church in Tennessee. Jon and Travis dive a little deeper into what coaching through 95Network looks like, what it includes, and how it can help pastors. We touch on the isolation pastors often feel, which leads them to burnout and discouragement. We also talk about how having a group of other people who can share stories, encourage, and give sound advice is priceless for leading successfully. Pastors, our prayer for you today is that God provides exactly what you need to accomplish His mission. We're here for you.Show Notes: https://www.95network.org/diving-more-into…hens-episode-125/Support the show

This week on the podcast, Caralee dives into how to avoid making the same mistakes she did in her law firm, which was a $250,000.00 mistake. Running Collective Family Law for ten years and being a part of the business for fourteen years, Caralee has made plenty of mistakes, but this one is an expensive learning curve that other business owners can avoid if they have their whits about them. When Caralee took over the firm, it was a shambles, dabbling in many fields of law in the hope of reliable cash flow, taking on any client or matter that came through the door and there were no systems or billing practices. When Caralee became the Principal of Collective Family Law, she cleaned it all up and specialised the firm to be only Family Law, leading to a niche market and more cash flow. It is a common misconception that people think the more you offer, the more money you make, which is not always true. Caralee shares her mistakes openly on this podcast so that you don't have to make them! To find out the mistakes Caralee made, which eventually cost her $250,000.00 - listen to the podcast! If you found this podcast episode to be extra informative, you will LOVE the Scalable Business Lounge. Caralee has built the lounge to focus on your learning without the fall and scale without the mistakes! With the support from Law Firm owners from different fields, experiences and countries, there is so much to be gained! To find out more, click here! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW ON ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

This week on the podcast, Caralee dives into a FAQ that was asked in the Scalable Business Lounge. ‘Should I hire a part-time lawyer in my legal practice?' For many law firm owners, employing a part-time lawyer seems challenging. This is often because sometimes, in certain practice areas, it can be very demanding in terms of what clients need from you - which is sometimes daily contact. Caralee shares her personal experience with hiring part-time solicitors and how to manage the role. There are so many benefits to hiring part-time employees, and while there are challenges, there are workarounds. Listen to the podcast to find out how Caralee manages the part-time lawyers in her law firm and how much value they have brought to the team, clients, and work environment! If you have a bubbling question like this one, in the Scalable Business Lounge, Caralee runs a Hot Seat session that runs once a month; in this session, Caralee answers all scopes of questions and input from over 40 law-firm owners from across the globe. Enrollments are now open; visit caraleefontenele.com to apply and arrange your 1:1 call with Caralee. CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

Today on the Being Unstoppable Podcast, Caralee dives into how to get your and your teams CPD points the either low-cost or no cost way. All while ensuring they are of massive value to you and your team. There are a few strategies to be creative to get those points, and today Caralee shares how she and her team get in those CPD sessions! Tune in to hear the below ideas and how Caralee has run them in her law firm: Run your mini CPD conference with your team or other lawyers. This challenges you to create your CPD presentations as well as tune into others' presentations around you; Invite different professionals to present a topic to your team based on their industry. This is a fabulous way to not only get free, value-packed CPD points but will also strengthen referral relationships; Do exactly what you are doing now - listen to a legal podcast! This is a fabulous way to get CPD points because you can listen to them on your commute or while you do your day-to-day tasks. Free webinars! There are so many free webinars & Facebook lives that happen weekly in the law industry. Tara Lucke is a great one to tune into - she is all about estate planning and testamentary trusts. Start writing! Write an article on your area of law and publish it on your website. This is also a fabulous way to recycle content - Turn it into a social media post or video. Audiobooks! Listen to an audiobook on a specific law topic, and like a podcast - listen in whenever you want. Become a part of a group like the Scalable Business Lounge, where you can use the content towards your CPD points! With a new Masterclass out every month, this is an excellent way to learn about different topics. When it comes to CPD points, it doesn't have to be giving up your weekend and spending thousands of dollars to attend a conference. Instead, be intentional about what you want to learn and get creative using the above tips and tricks! You will have your CPD points before you know it! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

This week on the podcast, Caralee chats about recent updates in her firm, one, in particular, being a team retreat she took her team on to Couran Cove on the Gold Coast, Australia. During the retreat, Midja Fisher joined to lead the team in a no-bullshit leadership session where she broke down exactly what a great & effective leader ought to be. This session was unreal and made some people uncomfortable due to the cut to the chase approach, that is, ‘you either got it, or you don't.' Midja preached to the team that in no way do you need a title of leadership in order to be a leader. Whether you are a law firm owner, lawyer, junior lawyer, receptionist - anything, you always have the potential to lead. Below are the three main pillars Midja broke down into practical steps to lead. Self-awareness Self-belief Self-regulation. These three pillars of leadership changed the game for Caralee's team and Caralee herself. The way Midja broke down these three movements was enough to awaken the inner leader in everyone - no matter who you are! This is a real eye-opening podcast, and it may be uncomfortable to listen to as you reflect on yourself and those who surround you, but it may just be the most productive podcast yet. Listen in as Caralee guides you through Midja's message; click here for the full podcast! CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

If you want to scale your law firm, you will experience growing pains - it is inevitable for every business. Welcome to another episode of the Being Unstoppable Podcast! In this episode, Caralee dives into growing pains, how to navigate them, and why it is a sign of scaling when your business has them. Caralee walks you through the below strategies to ensure that growing pains and challenges that you experience don't become recurring objections in your scaling journey; - Hiring the right people to help you is one of the keys to success. This could be hiring the right people on your team or hiring external consultants to help you. I.e., Business Coach, Accountant, etc. - Be a good delegator! Remember - you are trying to scale your business, so it doesn't rely on YOU! You only have a certain number of hours available so you need to leverage your time by delegating tasks. - Plan for a middle manager or a second in charge in the future of your business! You might not be ready now, but at some point, you will need one to scale your firm to the next level. - You will need to implement processes & systems! (Yes, even if you are a solo practitioner!) Listen to podcast episode 71 to dig deeper into processes. - Plan for growth through your vision & goal setting! To find out other methods, Caralee took which saw her taking over a debt-riddled company and turning it into a multi-million dollar law firm - the Scalable Business Lounge is awaiting! The Scalable Business Lounge is designed through Caralee's experiences and ensuring you have the shortcuts and secret sauce to success! To find out more about the Scalable Business Lounge, click here. CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode.

In this week's podcast, Caralee explains what strategy she implemented into her law firm, which increased the turnover by an extra $400,000.00 in revenue in one year! There was no extra marketing implemented, no more work, just one new system implemented into her legal practice. So, what was this system? Accountability tracking! If implemented correctly, accountability in your law firm can help you increase growth in revenue, client intake, and your team. As a leader holding yourself and your team to a level of accountability is crucial when scaling and ensuring you can work less! In Caralee's law firm, Collective Family Law, she took it over when it was struggling and in a state of serious debt. She turned the firm around to what it is today, a thriving law practice with a team of 14. The accountability piece was created on a simple spreadsheet and is used to start a conversation each week with each of the team members. Caralee shares the full strategy on the podcast. However, if you are a member of the Scalable Business Lounge, you receive full training and have access to Caralee's spreadsheet to use in your firm. To find out other methods, Caralee took which saw her taking over a debt-riddled company and turning it into a multi-million dollar law firm - the Scalable Business Lounge is awaiting! The Scalable Business Lounge is designed through Caralee's experiences and ensuring you have the shortcuts and secret sauce to success! To find out more about the Scalable Business Lounge, click here. CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Now, if you're feeling extra loving, I would genuinely appreciate it if you could leave a review for the podcast. The reviews help me be found in the big podcast world by other law firm owners, plus it is so lovely to get feedback. Also, if you have any podcast requests, email me at hello@caraleefontenele.com.

For a couple of episodes on the Being Unstoppable Podcast, Caralee has shared how to attract clients for your law firm through social media successfully. Today, she shares the final piece to the puzzle: how to automate your law firm's social media while retaining the quality you expect. Automation ensures that as a law firm owner, you spend less time on low-end tasks and more time on the tasks that will help you to scale your law firm. Caralee's law firm spends 20-minutes a month on social media, all because of how automated we have made the process from content creation to posting. Caralee breaks down the three elements used in posting our socials, and the top tech recommended ensuring everything is seamless in the podcast. You will learn: Where to find the best quality, free images for your socials and how to store approved images; How your team can create engaging captions and a system for you to approve them in no time at all; and The best automating tool to use so you don't have to post manually! Find out where to find these platforms in the podcast! All links mentioned in the podcast are linked below: To download the Social Media Free Course, click here. Image Platforms - Pexels & Unsplash Scheduling Platforms - Loomly & Later CONNECT WITH Caralee: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUT Are you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode. Now, if you're feeling extra loving, I would genuinely appreciate it if you could leave a review for the podcast. The reviews help me be found in the big podcast world by other law firm owners, plus it is so lovely to get feedback. Also, if you have any podcast requests, email me at hello@caraleefontenele.com.