CULTURE goodr

Professionalism, ownership, communication, gratitude—it's all teachable if you truly want to learn. That's why at goodr, we don't just hire talent, we build it through these pillars, so we can continue to celebrate the work over the results. And most importantly, have fun while doing it.

Here at goodr, our mission statement is: We exist to give you permission to be unabashedly yourself…unless you're an asshole. We are intentional with how we do things at goodr, from our work to our volunteer efforts ensuring we stay true to why we exist!

What happens when an investigator, enthusiast, and peacemaker walk into a bar? Tune into this rewind episode to discover how the Enneagram reveals nine personality types that help us connect, collaborate, and understand different working styles and team dynamics.

When internal emails create more than just clutter, it's time to make a change. In this rewind episode, learn how we achieved ultimate transparency by making internal emails a thing of the past with Slack, project decks, and other shared file systems!

We're clearing things up in this rewind episode! Listen as Stephen and Shaun break down the Clearing Exercise, share strategies for approaching tough conversations, and explain how it's helped us maintain a gossip-free zone.

It's another rewind episode! Our two core values at goodr are FUN & AUTHENTICITY and we do more than just profess them, we live them. Join us as we rewind the conversation, taking values from bullshit to behaviors.

Revisit goodr lore with our REWIND series, starting at our origin. In five years goodr has grown to over 60 employees, is sold in over 1,500 stores in 30 countries, and has won multiple awards. It has been a fairytale... haha… kind of...

Everyone needs a break from time to time, and The CULTURE goodr Podcast team (and you!) are no exception! In quick-and-dirty Episode #103, Stephen gives an update on the podcast and where we're headed. See everyone in January!

What's it like to work at goodr?" We've asked this question on the podcast before, and in episode #102 of CULTURE goodr, Stephen and Shaun interview 3 Flamingos (employees) hired in 3 different eras at goodr to get their answers to this question and more!

Every year, goodr chooses a brand focus to guide our decisions and serve as our company's North Star. In episode #101 of The CULTURE goodr Podcast, Stephen and Shaun unpack this year's brand focus—customer connection—and how it's changed our approach to our work.

CULTURE goodr celebrates 100 episodes with our top 10 episodes (based on listenership) and our TOP TEN FAVORITE MOMENTS on the show! Highlights from Seth Godin and Daniel Pink plus favorite moments and insights from 100 episodes of The CULTURE goodr Podcast.

As your business inevitably changes as it grows, how do you evolve your company culture along with it? In episode 99 of CULTURE goodr, Shaun and Stephen talk about how to change your culture: things to consider, what NOT to do, and what we've done at goodr.

How do you cultivate confidence at work? Imposter syndrome is something many of us deal with, and in episode 98 of The CULTURE goodr Podcast, Stephen and Shaun get into how to develop confidence in the workplace, step into your role, and own your space in your professional life.

Being a leader" looks different in different settings, and goodr's version of leadership is on another level. Episode #97 of The CULTURE goodr Podcast breaks down what it looks like to be a successful leader at goodr and the specific actions, mindsets, and beliefs to get there.

Can a Board of Directors meeting be fun?! At goodr, we take our monthly BOD meetings seriously, but they're also a celebration. In episode #96 of The CULTURE goodr Podcast, Stephen and Shaun explain how we do BOD and why we think it's fun.

Does everyone at your company know your brand story? Can they all tell it the same way? In episode #95 of The CULTURE goodr Podcast, Stephen and Shaun explain why media training is so important—and what can happen if you don't do it.

What are the 4 main types of work your team does? In episode #94 of CULTURE goodr, Shaun and Stephen break down the 4 types of work at goodr, the value of understanding each one, and how it influences decision-making.

In Episode #93 of CULTURE goodr, Stephen and Shaun dive into Tuesdays With Carl, our standing all-hands meeting where we connect, download important information, and celebrate all the cool sh*t we do at goodr.

Understanding what it is you do, message repeating it, and funneling every decision through your "why" is key to building a healthy, focused business. In Episode #92 of The CULTURE goodr Podcast, Stephen and Shaun discuss goodr's 2024 Brand Focus and how it informs everything we do.

Who are we and what does 'success' look like? This has evolved throughout the years at goodr. Hear all about it in The CULTURE goodr Podcast Episode #91: A History of Our Brand Focus.

It's what we make, what pays our bills, and how we create accessibility, style, functionality, and fun for anyone. Hear all about it in Episode #90: The Product...Sunglasses!

In Episode #89 of CULTURE goodr, Stephen and Shaun dissect the history and current state of goodr's brand anchors: Product, Marketing, Operations, and People. You need all four working together to thrive...so what does this look like? Listen in and find out!

goodr defines "game plan" as the fun, education, rituals, and behaviors we use to help our team grow. In Episode #88 of The CULTURE goodr Podcast, Shaun and Stephen get into the components of a game plan, the game plans in the goodr Playbook, and how it all came to be.

In episode #87 of The CULTURE goodr Podcast, Stephen and Shaun dive into how the goodr ethos was created. "Ethos" refers to the first article in the goodr Brand Directive and is aspirational (or why goodr exists) and the philosophy behind the company.

In Episode #86 of The CULTURE goodr Podcast, Stephen and Shaun get into the Brand Directive—a map for goodr's culture to achieve its mission and vision—and why it's so important for goodr's success.

In the triumphant return of the CULTURE goodr Podcast, goodr CEO Stephen Lease introduces the Brand Directive, breaks down the company culture at goodr, and defines the buzzwords it uses.

It's not a breakup, just a break...the CULTURE goodr Podcast will be on a brief hiatus until early 2024. Until then, sit back, relax, get comfy, listen to those episodes you may have missed, and we'll see you next year!

Problems are opportunities at goodr, and big problems need an all-hands-on-deck event to solve them. In episode #84 of CULTURE goodr, Stephen and Shaun get into F***ed to Fixed, a trimesterly event at goodr dedicated to identifying and solving company-wide issues.

How do you make someone great at something? In episode #83 of CULTURE goodr, Stephen and Shaun discuss the evolution of learning + development at goodr. Autonomy, mastery, and purpose have always been in our DNA, but now we've got SYSTEMS, baby!

How does your Enneagram type affect how you interact with others and the world around us? In episode #82 of the CULTURE goodr Podcast, Shaun Tinney gets into the nine Ennegram types with internationally-renowned Ennegram expert, speaker, and author Ginger Lapid-Bodga, Ph. D.

Shift happens, and it happens a lot at goodr...including a BIG shift we made this year when we moved from a quarterly to a trimesterly system for internal events, reviews, and celebrations. In episode #81 of the CULTURE goodr Podcast, Stephen and Shaun get into why we made the shift and what we've noticed since the change.

Did you know Stephen's writing a book about goodr's culture?! In episode #80 of CULTURE goodr, our Chief Executive Octopus shares all the details. (Fingers crossed his next book is about flamingo mating habits!!!) Highlights: 01:25: Why Stephen's writing a book about goodr's culture 06:25: What does it mean to challenge the status quo? 12:21: Stephen shares his writing process, from inception to the first draft to rewrites 19:01: What's next? A CULTURE goodr conference, with marketing workshops 26:36: What you can learn from reading Stephen's book, Status the Quo Challenge

Kim Scott wrote the bestselling book Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, which has revolutionized modern management. In this episode of CULTURE goodr, Stephen talks to Kim about everything Radical Candor. Highlights: 05:46: Kim explains the concept of Radical Candor 12:49: Why bosses and employees both need Radical Candor 15:48: How Radical Candor equals kindness 20:48: Stephen & Kim discuss the C.O.R.N. method of giving feedback 27:48: Kim describes how her new book Just Work seeks to root out bias, prejudice & bullying Listen now!!!

How do you design the life you want to live? In this episode of CULTURE goodr, Stephen interviews author, speaker, executive, and coach Mike Williams about productivity. Mike created Doing To Done: Productivity Made Simple, Illustrated for Busy People Like Us, a book and system to turn chaos into clarity. Listen now!!! Highlights: 4:35: Using productivity systems to design your life 7:07: Mike shares his productivity journey, from chaos to clarity 15:21: How to bring a system like Doing to Done into your team's culture 20:48: The benefits of having a productivity system 34:23: What being a parent taught Mike about "a beginner's mind" Listen now!!!

Liz Wiseman is the bestselling author behind Multipliers: How the Best Leaders Make Everyone Smarter and Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. She's also a researcher, lecturer, speaker, CEO, AND the new guest on CULTURE goodr!!! In episode #77 of the pod, Stephen and Liz talk about Multipliers, Impact Players, and Playing Big. Highlights: 05:58: How do we create space for people to do brilliant work? 11:12: The difference between contributors and impact players 18:38: Questions you should ask about your company culture 28:51: How bosses can be accidental diminishers 35:59: The benefits of wearing 'opportunity goggles' Listen now!!!

You've seen goodr's photos and videos...but have you ever wondered about the thought process behind our content? In episode #76 of CULTURE goodr, Shaun talks to Barret Bowman, our Head of Content, about goodr's content story. Highlights: 6:08: Our philosophy on content 14:33: How we make great content with budgetary constraints 20:29: What Barret learned about cadence, scaling, and connection from an early photoshoot 25:40: Explaining goodr's 'absurdometer' 32:55: Barret shares the 'moon moment' he had during the Snow G photoshoot Listen now!!!

Hanssie Ho is goodr's Director of goodr Experience, which means she's in charge of bringing the goodr experience to the world. In episode #75 of CULTURE goodr, Shaun interviews her about what it's like to throw internal and external events. Highlights: 4:40: What Hanssie was thinking when she found herself in a flamingo suit three days into a new job 8:29: What makes an event a success 16:40: How Hanssie makes events fun and authentic without spending a ton of money 18:49: The origin of 'shot o'clock' 24:16: How she scaled our internal connection event 'Speed Dating' as the company rapidly grew in size Listen now!!!

Seth Godin is an entrepreneur, speaker, and bestselling author. His books include The Song of Significance: A New Manifesto for Teams, Purple Cow, and, goodr CEO Stephen Lease's favorite book, What To Do When It's Your Turn (and It's Always Your Turn). (If you're friends with Stephen, there's a 90% chance you got it as a gift.) On this episode of CULTURE goodr, Stephen talks to @sethgodin about leadership, commitment, culture, and what sound a flamingo makes (VERY important). Highlights: 07:24 How leaders of companies can create a culture where every employee feels like they have the best job they've ever had 11:55 Leaders vs. managers and the value of making mistakes 18:26 Companies should ask what changes they seek to make 22:50 Meetings vs. conversations: the importance of not wasting people's time 29:22 How to create conditions for significance, where employees put their hearts into their work Listen now!!!

This month, goodr celebrated the Asian American Pacific Islander (AAPI) community by launching the themed sunnies WE ARE GOLDEN. A portion of sales goes to Stop AAPI Hate. It's all part of our Amplify Series, which honors our commitment to making the world a better place. In episode #73 of CULTURE goodr, Shaun interviews Hanssie Ho and AJ Jimenez (the goodr employees who spearheaded the platform) about amplifying AAPI voices. Highlights: 01:54: How the Amplify Series originated in 2020 07:13: AJ & Hanssie share how grateful they are for the platform and for their coworkers' support 12:42: AJ & Hanssie reflect on how the process impacted them based on their personal backgrounds 19:52: How organizations can provide support to the AAPI community 22:38: Behind the name "We Are Golden," and what else goodr is doing to celebrate the AAPI community Listen now!!!

What's Game Day at goodr? Six times a year, the entire company gets together, and every department delivers presentations to share their work. But what does it mean to show up to Game Day like a professional? In episode #72 of CULTURE goodr, Stephen and Shaun break it down. Highlights: 06:03: What the crowd is like, and how last trimester's 17 speakers CRUSHED IT 11:47: Magic doesn't just happen. It's created through fundamental excellence. 16:23: Public speaking tip: Tell YOUR stories. Don't tell somebody else's. 21:03: How prioritizing autonomy and accountability brings out the best in everyone. 30:06: Sometimes on Game Day, we see what's NOT working. That's by design. Listen now!!!

What does fundamental excellence mean at goodr? It means magic doesn't just happen. It's created by keeping a sharp axe and honing the basics. In episode #71 of CULTURE goodr, Stephen and Shaun break down why fundamental excellence is important. Highlights: 02:22: Magic doesn't just happen. It's created through fundamental excellence. 08:13: Don't overcomplicate things. Simplify. 15:46: Why it's important to celebrate the work over the results. 28:36: Be a sponge and use other people's work to work for you. 32:25: View life and work as an infinite game.

In episode #70 of CULTURE goodr, Shaun interviews The People's Champ (Culture & Organizational Development Manager) Maya Morales about how we prioritize DEI (Diversity, Equity & Inclusion) and Purpose in our culture. 04:15 - Maya breaks down what DEI means at goodr 06:38 - How companies should think about DEI 10:22 - What we all can do to be better stewards of DEI 14:11 - Maya describes goodr's Purpose Project program 21:29 - What it means to land on a "Best Places To Work" list Listen to the full episode now!

In episode #69 (hehe) CULTURE goodr, Shaun interviews two employees about what it's like to work at goodr. Allie, our Office Manager. has worked here for four months, while Karla, our Marketing Project Manager, has worked here for two years. 03:12: How goodr's onboarding is different from other companies 07:34: What's great about working for goodr, and what's challenging 23:15: The expectations about working for goodr vs. the reality 27:18: Getting comfortable with giving and receiving feedback 33:24: What's changed at goodr over the past two years (A LOT) Listen now!!!

In episode #68 of CULTURE goodr, Shaun interviews Fitz (Head of D2C Sales + Marketing) and Crafty (Head of Account Management) about what it's like to become a Flock Leader at goodr. They discuss: Fitz's experience as an individual contributor on the digital team transitioning to Flock Leader how Fitz's deliverables, schedule, and relationships changed with his new role the rewarding parts of leadership, and the most challenging parts Crafty's experience coming from outside of goodr to become a Flock Leader the challenges of managing everyone's expectations, from her team members to her Flock Star to Stephen what Crafty's learned as a Flock Leader, and the most important thing she can do for her team and MORE!!!

In episode #67 of CULTURE goodr, Stephen interviews Alli Meyerhardt, the executive director of Breaking Silence. Breaking Silence is a nonprofit that inspires communities to take action against interpersonal violence through the power of empathy, healing, and open dialogue. Stephen and Alli discuss: how a childhood experience at a McDonald's PlayPlace made Alli openhearted and unafraid to approach people how she created Breaking Silence 10 years ago and fostered its growth while working other jobs (including head of sales at goodr!!!) how to create safe spaces at businesses to have tough conversations about topics like sexual assault and domestic violence goodr's history of supporting Breaking Silence through collaborations, and the powerful responses from survivors Breaking Silence's traveling exhibit, where visitors tour immersive rooms while listening to stories from survivors and perpetrators of interpersonal violence the Breaking Silence podcast, where Alli interviews others about the healing journey, suicide prevention, story ownership, and more what's next for her nonprofit, and why her primary objective this year is "to disrupt" how YOU can support Breaking Silence, and what status quo in businesses needs to be challenged the most Listen now!

For the first time, CULTURE goodr has a guest who doesn't work for goodr!!! In episode #66, Stephen interviews New York Times bestselling author, Daniel H. Pink. (Pink wrote To Sell is Human, When, A Whole New Mind, The Power of Regret: How Looking Backward Moves Us Forward, and Drive, which heavily influenced the culture at goodr.) They discuss: - how Dan's childhood was shaped by growing up around libraries - Dan's day-to-day writing routine, and why you shouldn't wait for inspiration to create - why you should use David Allen's GTD to get stuff out of your head and into a system - what culture means to Dan, and how companies can foster a meaningful, emergent culture - how companies like goodr can support night owls, instead of just early birds and larks - Dan's thoughts on working remotely vs. in-office, and why companies should be 'scientists' - the perils of 'if, then' reward systems, that appeal to extrinsic motivations, not intrinsic ones - Dan's thoughts on goodr's AMP (Autonomy, Master & Purpose) evaluation system, which was influenced by his book Drive - Dan's new book, The Power of Regret, and how one can be totally satisfied with their life but still have regrets. - what kind of company culture Dan would create, and what current status quo we need to challenge the most Listen now!!!

In Episode #65 of CULTURE goodr, Stephen interviews Hannah Williams, his assistant (aka the Octopus Wrangler). They talk about: - how Hannah's dad (Mike Williams, author of Doing To Done) disguised productivity projects as games - her day-to-day tasks, which range from gigantic skill projects to the tiniest, weirdest things - the hardest part of her job, and the most annoying thing Stephen does - her experience as goodr's first intern, and what new role she will be taking on - taking Stephen's storytelling workshop to deliver a huge presentation at goodrSTOCK - coining the term Moon Moment (a time to stop and appreciate how amazing things are), and sharing her favorite Moon Moments at goodr - the plethora of Taylor Swift fans at goodr and how she used her pull to change the rules at an all-staff meeting so Swifties could buy concert tickets -what feedback she'd give Stephen, and what she's learned about his body language and tics - and MORE!!! Listen now!

In Episode #64 of CULTURE goodr, Stephen interviews Mike Eddy, the Flockstar (Creative Director) of the Creative Herd (production, design, copy, and product management). Mike and Stephen talk about: - what Mike learned from an embarrassing experience "playing" electric bass in 7th-grade jazz band - his focuses for 2023 (storytelling and agility) - his experience working for Easton Sports and AT&T, then taking a risk to leave a steady job and be employee #1 at goodr - his love of Pitch-a-Palooza, a recurring opportunity for employees to pitch wild, absurd product ideas (or content ideas) to the whole company - his mapmaking skills, learning from failure, and the importance of providing context for projects (like goodr's box redesign) - what he loves about goodr, what feedback he'd give Stephen, and how the company has changed over years of rapid growth - creating the Flock-Up of the Year award, which gives risk-takers a useful prize Listen to the full episode now!!!

On this episode, Stephen sits down with Brian Kingston, the Flockstar of goodr's Money Herd (aka Chief Financial Officer of the finance department) to talk about how he helps create a stable financial foundation so we can stay recklessly committed to fun. They discuss: how being an artist, paddleboarder, and growing up in Manhattan Beach led Kingston to becoming the leader he is today. goodr's growing financial team and how they're bringing Business Intelligence into sharp focus. how Kingston's background in sales, marketing, and content creation is invaluable to his success as a CFO the radical fiscal transparency inside of goodr (and how strange it was to him at first) what the interview process was like to land the position of goodr CFO as an external hire predicting the financial future of a rapidly growing company like goodr (plus how “Levermania” is our secret weapon to staying agile) how Kingston promotes and protects financial discipline at goodr without infringing on autonomy or fun. Listen now!!!

In the NEW episode of CULTURE goodr, Stephen interviews Mike Mountain, the Flockstar (Chief Operations Officer) of The Operations Herd (product team, supply chain team and distribution center, aka DC). They talk about: Mountain's primary focuses for this year (scale, product quality, speed to market) the importance of weekly reviews, and how his teams are like 'three dogs in a bathtub' how his 15-year experience in sports product development benefits him in his current role what he's learned from being a father that's made him a better leader the joy of seeing hardworking DC team members win Flamingo Awards the daily Flamingle, and our strides to infuse goodr culture with the DC our goal for 'jaw-dropping' delivery (bringing products to 95% of the US in 48 hours) And MORE!!! Listen to the full episode now!!! (Or you'll never get that 'three dogs in a bathtub' analogy.)

Stephen interviews Dan Weinsoft, the Flockstar (Chief Customer Officer) of goodr's Customer Herd (customer service team, B2B team, digital team, and channel sales strategy team). They discuss: how Dan randomly got into marketing in high school and entered marketing competitions his herd's primary focuses for 2023 (including the "omni-channel") his day-to-day life at goodr (the fun parts and the hard parts) his experience teaching digital marketing to graduate students and goodr employees his 17 years of experience in digital marketing for various companies, like Sony and Nike why he's always greeted with boos when he takes the stage at goodr all-company meetings how his woodwork hobby (refinishing axes) has helped him become a better leader his decision to move from Bend, Oregon to Los Angeles, California why he loves directness, organizational change, authenticity, and dumb 'dad jokes' Listen to the full episode now!!! (Dan tells a 'dad joke', and it's a must-hear if you like groaning.)