eCommerce Out Loud

Something you've undoubtedly heard me say is people buy from people they know, like, and trust. And there's one really important word that we're going to double-tap into today. Trust.  The difference between expensive ads and profitable ads is a foundation of trust. Ads are an amplifier and ads without trust…  I've invited Claire Goldsworthy from the Fashion Advocate to the show to talk about trust - what is it, exactly and real strategies you can use to increase trust.

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we'll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.  I hope you enjoy the episode.    Links mentioned in the show:  Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.  This episode can help you analyze your own marketing and see if you are making these mistakes. I hope you enjoy the episode.  Megan's Instagram - https://www.instagram.com/meganwinter/ 

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode.  Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/ 

I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today's episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative.  Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Lume on Instagram: @lumemarketing  Megan on Instagram: @meganwinter Inside Small Business article: ​​here  

Temu spent $2bn on Meta in 2023. That's really fricking depressing. But there's an opportunity here. While you can't compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things.  Things that consumers are telling you they want. And I have the research and stats to back it up.  In today's episode learn what your consumers are telling you they want, and how can you position yourself as the solution to their problem. Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Research references can be found here. 

Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly.  I've audited countless ad accounts and I've seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn't actually care. They will take your money regardless of the result you are getting.  So in today's episode I go through 6 steps to stop wasting money on meta ads.  Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Lume Marketing on instagram: @lumemarketing

Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth. The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for.  In today's episode I go over the success metric to measure, including what is a "good" benchmark to aim for.  You can access the free guide here: https://meganwinter.kit.com/fbadsmetrics              

One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself? The answer isn't black and white. It depends entirely on you and your business. I've worked with eCommerce business owners who start learning ads and quickly realize they don't love the process—or simply don't have the time. On the flip side, I've also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities. So, how do you decide? There are three key factors to consider before making the call: Turnover – Can you afford to hire an agency? Time – Do you have the time to learn and manage ads yourself? Temperament – Do you enjoy working with numbers, testing strategies, and analysing data? Let's break these down in today's episode, so you can make the right decision for your business. Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter

They tell you what you want to hear, show you all their best moves, even make things “Facebook official”.  And then, all of sudden, they're treating you like you're just a number, palming you off to the intern, and giving you cookie-cutter solutions.  Is it just me or do most ad agencies kinda suck right now? And don't even get me started on coaches.  I've heard all the horror stories, so in honour of our new “It's Not You, It's Them” campaign I thought I'd dedicate this episode to some of those horror stories. Strap in.    Links:  Got an ads horror story of your own?  Submit it to the Bad Ads Hotline. Check out our recent campaign, “It's Not You, It's Them” Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Megan on Instagram: @meganwinter

Ever wondered how much you should actually be spending on ads to hit your revenue goal? In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working? And yet, every time we ask a new client “What's your revenue goal?”, we get the same response: “No one has ever asked me that before.” That blows my mind. How can we have a successful ad campaign without knowing what success looks like?  At Lume Marketing, we don't do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense.  In this episode, I lift the hood on how we do that and show you how you can do the same. Links:  Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Megan on Instagram: @meganwinter

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads.  In today's episode, I take you through 5 meta ads myths and BS that you can ignore in 2025. Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Megan on Instagram: @meganwinter

I'm back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Meta Ads: Under the Hood.  Same host (Megan Winter - that's me!), same unpredictable tangents, same no-BS approach… just a focus on meta ads. Each week, I break down the mechanics of meta ads, unpack real campaigns, and share how I use ads to drive results - and how you can do the same.  In today's episode, I take you through meta ads in 2025: what has changed, what hasn't, how they work, and what you need to do to make them work for you.  Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Megan on Instagram: @meganwinter

This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business.  Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a deeper level. If you're on a quest to unearth the secrets behind compelling ads that not only catch the eye but also convert, catching up on the previous episodes will set the stage for today's insights. By listening to this episode, eCommerce entrepreneurs will learn: The foundational steps to crafting magnetic messages that resonate deeply with their target audience, leading to increased engagement and conversions. How understanding your audience's core problems is crucial in tailoring messages that speak directly to their needs and desires. The importance of focusing on the benefits and outcomes your product or service delivers, rather than just its features. Strategies to create FAB (Features, Advantages, Benefits) statements that succinctly communicate the value of your offerings to potential customers. Key Talking Points, Themes, or Takeaways: The Essence of Magnetic Messaging: Understanding the magnetic nature of messaging and its power to attract the right customers while repelling those that don't align with your brand's values. Audience Clarity: Emphasising the need to get crystal clear on who you're communicating with and what their main pain points are. The Shift from Features to Benefits: A crucial pivot from listing product features to highlighting the tangible benefits and outcomes for the customer. Creating FAB Statements: A practical guide on formulating FAB statements to effectively convey the value of your products, making your ads irresistible. Preparing for Success: An overview of the necessary groundwork before diving into ad creation, ensuring that your messaging aligns with your brand pillars and audience's needs. I hope you enjoy the episode.   Links mentioned in the show: Previous Episodes Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series Part 3 - https://sites.libsyn.com/441627/part-3-harness-the-power-of-meta-ads-series Be sure to revisit the first three parts of the series for a comprehensive understanding of meta ads, audience identification, and defining your brand pillars.   Megan's Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs. Lume Marketing - https://lumemarketing.com/ Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.   As we prepare to dive into 'Creative That Converts' in our next session, remember that the power of your advertising lies not just in what you say, but in how you say it.  Join me as I guide you through understanding and application of Facebook ads, paving the way for unprecedented growth and success in your eCommerce ventures.

Part 3 - Harness the power of Meta ads series In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars.  This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all marketing channels, not just paid media.  By listening to this episode, eCommerce entrepreneurs will learn how to harness the power of their brand's core values and messages to amplify their marketing efforts across the board. In this episode, eCommerce entrepreneurs will learn: The significance of brand pillars in crafting a successful Meta ad campaign and their overarching role in every marketing strategy. Step-by-step guidance on identifying and clarifying your brand pillars, with real-life examples from past mastermind students. Practical tips and exercises to help you articulate what stands your business apart in the marketplace. Insights on applying your brand pillars to not just paid media but enhancing every aspect of your marketing for cohesive and powerful brand messaging. Key Takeaways: Understanding Brand Pillars: Learn what brand pillars are and why they are crucial for the success of your Meta ads and overall marketing strategy. Real-Life Examples: Hear from past mastermind students like Louise from Perky Pod and Chrissy from Gigi Bib, who share their journey in identifying their brand pillars and the transformative impact it has had on their marketing. Practical Exercises: Discover exercises and tips to help you identify your brand's unique pillars, ensuring your marketing messages are grounded in what makes your business stand out. Applying Brand Pillars Across Marketing Channels: Gain insights on leveraging your brand pillars beyond paid media to strengthen your marketing efforts, from social media posts to email marketing. Links mentioned in the show: Previous Episodes Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series For newcomers, it's recommended to listen to the first two parts of the series to fully grasp the context and build a comprehensive understanding of Meta ads.   Megan's Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.   Lume Marketing - https://lumemarketing.com/ Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.   This episode demystifies the process of identifying and applying your brand pillars in Meta ads and beyond, offering a roadmap to more effective and resonant marketing.  Understanding and articulating what makes your business unique is not just about standing out in a crowded marketplace; it's about creating a connection with your audience that goes beyond the transactional.  Join me as I guide you through this crucial step in your journey to becoming a self-sufficient, successful online entrepreneur.

This is Part Two of my series on how to create, set up and run successful Meta ads.  Today, we'll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to. So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving into today. I hope you enjoy the episode.   Links mentioned in the show: Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind  

Today's episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro.  By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I use in my done-for-you Meta Ads agency, Lume Marketing. And this is also the exact same process that I teach my students in my course and my masterminds so that they can learn how to do and run successful Facebook and Instagram ads.  I'm bringing this wealth of knowledge directly to you through this podcast series so that you can take it and apply it into your own business. Whether you're looking to refine your existing strategy or starting from scratch, I'm here to ensure you have the tools and insights needed to make your e-commerce business thrive. I hope you enjoy the episode.    Links mentioned in the show:  Facebook Ads Success Metric Tracking Sheet - https://meganwinter.ck.page/5947090b8f Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind  

In today's episode, I'm excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer! By listening to this episode, you'll have a peek into our agency's latest discoveries in Facebook advertising, and compare the traditional funnel approach with our innovative method. This episode is packed with insights and actionable tips. Hear about the success stories and outcomes from using this new strategy and learn about the new way of doing Facebook ads and how it's bringing incredible results.  I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind  

In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes. By listening to this episode, you'll learn exactly what the Facebook pixel is and why it's important. I'll show you how to see if your Facebook pixel is working correctly. Let's find out why it's important to have the pixel set up even before you start running ads. This episode is going to be insightful and full of practical advice. It might get a bit technical, but it's packed with valuable info for your online store. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we'll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.  I hope you enjoy the episode.    Links mentioned in the show:  Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store. By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create marketing that really sticks and effectively sells your products. This is the same framework that has helped our students and clients achieve great success. I'm eager to share these insights with you, so you can apply them to your own online store.  I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind  

Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender. By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to really get to know your audience and why it's crucial for your business. Learn techniques to identify and connect with your high-value customers and discover how this deep understanding can massively benefit your eCommerce strategies. Get ready for an insightful episode where you'll learn how to truly connect with your audience on a deeper level. This isn't just another marketing talk; it's about making real connections that count.  I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

In today's episode, I talk to Chrissy Dupé from Gigi Bib. Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product.  From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey. This episode is more than just business talk. It's about making an impact, creating value, and the beautiful balance between generating income and making a difference.  I hope you enjoy the episode. Links mentioned in the show:  Gigi Bib Website - https://www.gigibib.com.au/ Gigi Bib Instagram - https://www.instagram.com/gigibibshop/ Chrissy Dupé Profile - https://www.facebook.com/chrissy.dupe?mibextid=LQQJ4d Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

In today's episode, I discuss the importance of a weekly tracking sheet for eCommerce success. I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not let amazingly valuable information slip through the cracks. This episode is going to be quite hands-on, so you might want to grab a pen and paper. Let's learn how a simple tracking sheet can be a game-changer for your eCommerce business. I hope you enjoy the episode.    Links mentioned in the show:  Facebook Ads Success Metrics Tracking Sheet - https://meganwinter.ck.page/5947090b8f Get Ahead in 2024: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year - https://sites.libsyn.com/441627/get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind  

Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment. Today, I'll show you how to think like a scientist to understand and work with Facebook ads. Together, we'll find out how to use this mindset to get the best results for you and your business. By listening to this episode, you'll learn how to keep getting better with your ad strategies, so if you're ready to put on your scientist's hat and dive into the world of Facebook ads, this episode is for you.  I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind    

Today, we're going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we'll explore what you really need to make them successful. By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually need to make them effective, and you'll find out how to set up a solid strategy to turn those ad views into real profits. In this episode, I'll share tips on how to prevent flushing money down the drain and instead, make Facebook ads a profitable tool for your business. If you're looking to make your Facebook ads truly work for you and bring in real results, then this episode is a must-listen. I hope you enjoy the episode.    Links mentioned in the show:  The Art & Science of Magnetic Messaging - https://sites.libsyn.com/441627/the-art-science-of-magnetic-messaging Megan's Instagram - https://www.instagram.com/meganwinter/ 

In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this! By listening to this episode, you'll learn how to use ChatGPT to write engaging social media posts and emails. You'll discover how AI can streamline your content creation process. I'll show you exactly how to leverage ChatGPT for organic social media content. This episode is packed with useful insights on harnessing the power of AI for your eCommerce store. It's a must-listen if you're looking to take your social media game to the next level. I hope you enjoy the episode.    Links mentioned in the show: How to Plan Your Online Store's Promotions & Content Calendar for the Entire Year - https://meganwinter.com.au/podcast/episode-43-get-ahead-in-2024-how-to-plan-your-online-stores-promotions-content-calendar-for-the-entire-year/ How to use ChatGPT to write excellent Facebook Ad Copy for you - https://meganwinter.com.au/podcast/episode-44-how-to-use-chatgpt-to-write-excellent-facebook-ad-copy-for-you/ Megan's Instagram - https://www.instagram.com/meganwinter/ Mastermind Waitlist - https://meganwinter.com.au/mastermind

Today, I've got something really special for you. I'm going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it's been a game-changer. By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques that have amazed me and my students. I'm sharing everything openly, no holding back! I'll walk you through exactly how to use ChatGPT for your ads. If you're looking to improve your Facebook ads and want to know a cutting-edge way to do it, this episode is perfect for you. I hope you enjoy the episode.    Links mentioned in the show:  AI Can't Replace Authenticity and Humans Have Inbuilt Authenticity Detectors - https://meganwinter.com.au/podcast/episode-38-ai-cant-replace-authenticity-and-humans-have-inbuilt-authenticity-detectors/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind

In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right. This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social media, and blogs, to Facebook ads.  By listening to this episode, you'll have all your content and promotions ready for the whole year. If you're looking to get organized and stay ahead with your eCommerce promotions and content, this episode is for you. Find out how having a well-structured plan can streamline your creative production and marketing efforts for the entire year. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business.  In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business. We'll talk about how optimizing your website conversion plays a critical role in boosting your bottom line, and share how it can supercharge your revenue.  So, if you're ready to discover the secrets to turning clicks into cash, stay tuned because this episode is a really juicy one. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Clayton's Instagram - https://www.instagram.com/inspire_small_business/

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/ 

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.  This episode can help you analyze your own marketing and see if you are making these mistakes. I hope you enjoy the episode.    Links mentioned in the show:  The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/ What can Bricks and Mortar Stores teach us about Online Marketing - https://meganwinter.com.au/podcast/episode-34-what-can-bricks-and-mortar-stores-teach-us-about-online-marketing/ People Want to See You. Stop Hiding Behind Your Brand. - https://meganwinter.com.au/podcast/episode-39-people-want-to-see-you-stop-hiding-behind-your-brand/ Megan's Instagram - https://www.instagram.com/meganwinter/   

One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic. As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. People buy from people they know, like, and trust. When businesses are authentic, they connect with their customers on a deeper level and build trust and loyalty. In today's episode, I'll talk about one of the most important aspects of authenticity and why people want to see you. I'm going to share a few things you can do to be more visible as an online store owner. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/   

Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I'm also going to talk about something that AI cannot replace, and that is authenticity, As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recent years, there's been a lot of talk about how artificial intelligence (AI) is going to replace humans in many different fields, including marketing. However, I believe that AI can't replace authenticity. In fact, I believe that humans have inbuilt authenticity detectors that can spot a fake from a mile away. In today's episode, I'm going to share with you a few tips on how to create marketing that connects with your customers on a deeper level. I hope you enjoy the episode.    Links mentioned in the show:  Trust Matters: 10 Ways to Build Trust and Boost Sales - https://meganwinter.com.au/podcast/episode-18-trust-matters-10-ways-to-build-trust-and-boost-sales/ Megan's Instagram - https://www.instagram.com/meganwinter/   

As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work. In today's episode, I'm going to share a few things you can do if someone copies your product and what to do just with competition in your category in general. I discuss how you can deal with that, how you can rise above it, and how you can continue to really just become the leader in your category that I know you can be. If you're dealing with this scenario, if you have a product that is amazing and one that potentially people could copy, this episode is a must-listen for you. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/   

In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that “business-owner energy” so that you can own your marketing and really know what's working. As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attribution is the process of determining which marketing channels are responsible for driving conversions.  By understanding the holistic ecosystem of the attribution model, you can get a more accurate picture of which channels are actually driving conversions. I hope you enjoy the episode.    Links mentioned in the show:  Google or Facebook Ads, or Both? The difference between search and discovery marketing channels - https://meganwinter.com.au/podcast/episode-35-google-or-facebook-ads-or-both-the-difference-between-search-and-discovery-marketing-channels/ Megan's Instagram - https://www.instagram.com/meganwinter/   

One of the questions that I get asked all the time is, “Should I start with Facebook ads?” or “Should I start with Google ads?” or” Do I have to start with both?” And the answer is, it depends on where your customers are at in their buying journey. When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — search and discovery.  In today's episode, I'm going to explain to you the difference between search, which is Google, and discovery, which is Facebook ads and other channels so that you can truly understand how to use this in your business and work out which one aligns best for you right now. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/   

A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketing strategist. So I look at the big picture and I'm always looking for ways to improve the entire ecosystem of your marketing, as well as each individual element. One of the things I've learned is that brick-and-mortar stores can actually teach us a lot about online marketing. In today's episode, I'm going to talk about how you can sell more on your online store by implementing some basic tactics and tools, but I'm going to explain them to you through the lens of a brick-and-mortar store.  I trust you'll find these insights both intriguing and valuable as we talk about the synergy between offline and online marketing strategies. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/   

As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strategies that don't work for them. They're afraid to give up on something they've already invested time and money into, even though it's clear that it's not producing results. This is known as the sunk cost fallacy. The sunk cost fallacy is the idea that we're more likely to continue investing in something simply because we've already invested in it, even if it's not a good investment. In marketing, this can lead to a lot of wasted money. You might keep running ads that aren't converting. You might also keep working with a marketing agency that's not delivering results… because you've already invested so much in that direction.  If you find yourself in this situation or know someone who is, this is a must-listen for you. I hope you enjoy the episode. Let's dive in! Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/   

I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it's only going to continue to evolve.  But one thing that hasn't changed is the secret to successful marketing: knowing how to play the game - to win. The brands who absolutely crush it are the ones who know how to play the game, and they play to win. They understand the rules at the time, and they use the tools to sell more on their online store. They are not ahead of their time, they are not behind the times, and they play within the rules of that time. In today's episode, I look at Facebook Ads and how the rules of the game have changed. Facebook has been a major player in the marketing world for over a decade.  I hope you enjoy the episode.  Links mentioned in the show:  The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/ Megan's Instagram - https://www.instagram.com/meganwinter/ 

In today's episode, I'm going to share with you the one thing that I have seen that successful business owners have in common,  and how you can use this to achieve any goal you set your mind to in your business.  As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the one common denominator that successful entrepreneurs have and I'll go into this in detail.  If you want to achieve success, this is a must-listen for you. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind

Discounts are seen as a powerful tool for increasing sales. But they can also be a double-edged sword. If you use them too often, or for the wrong reasons, they can actually damage your brand and hurt your bottom line. In today's episode, I'm going to talk about how discounting could actually be harming your brand and what you can do to sell more on your online store instead of discounting. I hope you enjoy the episode.    Links mentioned in the show:  Trust Matters: 10 Ways to Build Trust and Boost Sales - https://meganwinter.com.au/podcast/episode-18-trust-matters-10-ways-to-build-trust-and-boost-sales/ The Number One Thing People Care About: How to Sell More by Focusing on What Your Customers Want - https://meganwinter.com.au/podcast/episode-29-the-number-one-thing-people-care-about-how-to-sell-more-by-focusing-on-what-your-customers-want/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

In today's episode, I'm going to talk about the number one thing your customers care about and how you can use this in your marketing to sell more on your online store. As an eCommerce marketing coach and holistic marketing strategist, I've helped hundreds of online store owners increase their sales. And I can tell you one thing for sure: people care about one thing above all else. Themselves. That's right, we humans are fascinating creatures. We have an average of 6,000 thoughts a day, and most of those thoughts are about ourselves. We're constantly thinking about our needs, our wants, our desires, and our goals. So, as an online store owner, what does this mean for you? Well, in today's episode I share how to use this to flip your marketing to sell more on your online store. I hope you enjoy today's episode.    Links mentioned in the show:  Trust Matters: 10 Ways to Build Trust and Boost Sales - https://meganwinter.com.au/podcast/episode-18-trust-matters-10-ways-to-build-trust-and-boost-sales/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

In today's episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business.  We discuss the challenges she faced in her business, particularly in terms of marketing and financial sustainability. She mentions her struggle with creating effective marketing strategies, including Facebook ads.  We also discussed the importance of a clear messaging strategy and Tanya's experience with the Mastermind group's guidance in refining her key messages and marketing pillars. She talks about the benefits of being part of a supportive community of female entrepreneurs. This episode highlights the significance of achieving a balanced marketing spend-to-revenue ratio to prepare for scaling. Tanya shares her transition from relying on agencies to self-managing her marketing strategies for better control and cost-effectiveness. I hope you enjoy today's episode.    Links mentioned in the show:  Inspirational Tea Co - https://www.inspirationalteaco.com.au/ Tanya Boots LinkedIn - https://www.linkedin.com/in/tanya-boots-74777419/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

In today's episode, I'll be talking about how you can avoid wasting money on Facebook ads. Running ads is a great way to grow your online store, but it's important to make sure you're ready before you start. If you're not, you could end up wasting your money, time, and energy. If you're running Facebook ads or you think you want to run Facebook ads, this episode is for you.  I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

In today's episode, we'll talk about the ultimate algorithm hack – a little weird, a lot effective. From working with countless online store owners and businesses, I've gathered a treasure trove of evidence that points to this game-changing algorithm hack.  If you're the kind of person who craves innovation and wants to stay ahead of the curve, then you're in for a treat. Whether you're an entrepreneur seeking fresh insights or just a curious soul eager to explore the digital landscape, this episode is your golden ticket. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind   

In today's episode, we'll talk all about jealousy and how to transform this often misunderstood emotion into a powerful force of inspiration, driving you towards your goals. Have you ever found yourself looking at other brands, thinking I really want what they have, and yearning for their achievements?   By listening to this episode, you will learn how to channel that envy positively, shift your perspective from jealousy to envy, to inspiration, and ultimately to a state of profound gratitude for others' successes. I hope you enjoy the episode.    Links mentioned in the show:   “Doing the Impossible” - https://meganwinter.com.au/podcast/25-doing-the-impossible/ Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind

In today's episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals. Let me ask you… what are you working on that is currently “impossible”?   By listening to this episode, you will learn how to embrace uncertainty and turn your dreams into reality, even if they seem out of reach. I'll discuss a tangible trick that can aid you in accomplishing objectives without any existing evidence, helping you push the boundaries of what you believe is possible. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind

In today's episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate. If you're in a “The economy is on fire” mentality, it's easy to go into a doom spiral and really start to believe that and eventually get stuck in that. Think about — how can my product or service be something that people prioritize?   This week, I'll share some valuable insights and practical tips to navigate the current economic climate. I hope you enjoy the episode.    Links mentioned in the show:  Megan's Instagram - https://www.instagram.com/meganwinter/  Mastermind Waitlist - https://meganwinter.com.au/mastermind  

If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the anatomy of a successful campaign. We deep dive into what a campaign actually is (hint: it's not always a sale) and all of the moving parts involved.  By listening to this episode you will learn how you can make sure your campaigns get the best results possible.  I hope you enjoy the episode.    Links mentioned in the show: My  Instagram - https://www.instagram.com/meganwinter/  5 Mistakes to Avoid When Defining Your Ideal Customer Avatar - https://meganwinter.com.au/podcast/episode-14-5-mistakes-to-avoid-when-defining-your-ideal-customer-avatar/ How to see if your Facebook ads are really working - https://meganwinter.com.au/podcast/episode-04-how-to-see-if-your-facebook-ads-are-really-working/ Free Download: Facebook Ads Metrics - https://meganwinter.com.au/free-download-facebook-ads-metrics/  

In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy.  With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales.  When it comes to social media marketing, brands have two main pathways: organic social and paid ads. In today's episode, I explain the difference between organic and paid social media, I go into 10 differences between organic and paid social media, the pros and cons of both organic social media marketing and paid ads, and how to work out which strategy is best for your brand right now.