Fruitfulujah

In this episode of the Fruitfulujah Podcast, we take a deep dive into Nigeria's ambitious tax reform agenda, spotlighting the new Nigeria Tax Act, 2025 — a landmark legislation set to reshape the nation's fiscal landscape when it takes effect in January 2026.Signed into law by President Bola Tinubu, the reform aims to unify Nigeria's tax system, streamline revenue collection, and strengthen compliance across key sectors — from income and VAT to petroleum and digital taxation. It also introduces a range of tax incentives and exemptions designed to ease the burden on low-income earners and small businesses.But is this truly a pro-poor reform, or will it tighten the squeeze on SMEs and everyday entrepreneurs? Some experts warn of possible increased tax pressures and reduced profitability for small and medium enterprises.We'll also unpack the growing importance of information technology (IT) in modern tax administration — exploring how digitization could make or break Nigeria's revenue future.Tune in as we explore the promises, the pitfalls, and the possibilities behind Nigeria's 2025 Tax Revolution — and what it means for citizens, businesses, and the digital economy.

Welcome to another insightful episode of the Fruitfulujah Podcast, where we explore innovation, entrepreneurship, and the people shaping Africa's digital future.In today's episode, we dive into the story of Paymita, a rising force in Nigeria's fintech space — an all-in-one bill payment app that's redefining how Nigerians pay for everyday essentials. From airtime and data purchases to electricity bills, airtime-to-cash conversion, and even educational payments like WAEC and JAMB — Paymita stands out for its security, user-focused design, and lightning-fast transactions.Behind the brand is Godwin Lawson Hezekiah, the visionary founder driving multiple ventures under the Paymita umbrella. His journey reveals more than just business success; it's about mentorship, empowerment, and building community impact in Nigeria's growing fintech landscape.We'll also look at the broader fintech talent market in Nigeria — spotlighting professionals like a Senior Android Engineer who once worked at Paymita, showing how the brand contributes to nurturing and connecting top local tech talent.So, whether you're a tech enthusiast, an aspiring fintech founder, or just curious about how innovation thrives in Nigeria, this episode is for you.

In this episode, we dive deep into Nigeria's fast-evolving Fintech scene — where innovation meets regulation. Our spotlight today is on Winpay, a rising digital platform that's making bill payments, airtime top-ups, and data purchases easier for everyday Nigerians. But that's just half the story.We're also unpacking the regulatory shifts shaping the future of Fintech in Nigeria — from new policies by the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission (SEC) to bold frameworks like the CBN Regulatory Sandbox, which is opening doors for startups to safely test financial innovations.If you've ever wondered how emerging platforms like Winpay are navigating this new regulatory wave — or what the latest CBN and SEC reforms mean for entrepreneurs, investors, and users — this episode is your guide.Stay tuned as we explore the technology, policies, and opportunities defining Nigeria's digital finance revolution — right here on the Fruitfulujah Podcast, where innovation meets insight.

Welcome to another insightful episode of The Fruitfulujah Podcast — where we explore the bold ideas, technologies, and people shaping Nigeria's digital economy.In today's episode, we're diving deep into Topupmate, one of Nigeria's fastest-growing fintech infrastructure companies — and a rising force behind Africa's push for a unified bill payment ecosystem.From powering airtime and data reselling to enabling white-label fintech apps, Topupmate has spent the past three years building tools that simplify payments for businesses — through platforms like Build, Connect, Reward, and Boost. Together, these solutions have powered over 20 million transactions and helped create more than 30,000 jobs, proving that digital innovation can drive real economic impact.We'll also unpack Topupmate's latest evolution — Version 6, new feature rollouts, and what their recruitment drive in Abuja tells us about the company's growing operational network. And yes, we'll touch on the finer details — including how their Privacy Policy and Terms & Conditions shape user trust and transparency in a fast-scaling tech ecosystem.So, if you're curious about how Nigeria's homegrown innovators are building the backbone of Africa's fintech future — stay tuned.This is The Fruitfulujah Podcast — and today, we're exploring “The Unified Ecosystem: How Topupmate Is Engineering Nigeria's Next Fintech Advantage.”

In today's episode, we take a closer look at Fruitfulujah — a Nigerian-based Virtual Top-Up (VTU) service and media platform that's redefining how people connect, transact, and grow in the digital economy. Fruitfulujah's ecosystem offers seamless access to discounted mobile data, airtime, and utility bill payments for electricity and cable TV.Hosted by Sefa Tsegha, this podcast goes beyond VTU services to explore the bigger picture — the intersection of technology, business, and digital innovation in Nigeria. Each episode dives into conversations on topics like regional digital infrastructure, ethical AI, and the evolving landscape of online entrepreneurship.We'll also touch on what makes Fruitfulujah distinctly Nigerian — from its transparent privacy practices and data protection compliance to its commitment to empowering users through tech education and digital access.So, stay tuned as we unpack the story behind Fruitfulujah — where innovation meets purpose in Nigeria's growing digital future.

Welcome to another episode of the Fruitfulujah Podcast, where we unpack the ideas shaping the future of digital creativity, entrepreneurship, and online growth.In today's episode, we're diving deep into the evolving world of modern blogging and SEO strategy — a space that's shifting faster than ever in 2025. Recent insights from top digital marketing sources emphasize one crucial truth: the era of writing for algorithms is over. Success today belongs to those who create people-first, trustworthy, and expertly crafted content.We'll explore how “Pain Point SEO” and micro-niches are redefining digital strategy — helping creators and businesses achieve higher conversions, stronger engagement, and lasting authority. Plus, we'll touch on the technical side of things: site speed, design, and the growing impact of zero-click searches — where your brand must stay visible even when users don't click through.Stay tuned as we break down the 80% struggle, the rise of zero-click marketing, and the advanced strategies that separate thriving brands from fading ones.

Welcome to The Fruitfulujah Project!Today's episode takes the form of a debate — a deep, thought-provoking conversation on one of the most ambitious digital initiatives in Nigeria: the Benue Digital Infrastructure Company (BDIC).At the center of our discussion is a bold question:

Welcome to The Fruitfulujah Podcast, where we explore ideas that inspire growth, innovation, and transformation in education, technology, and everyday life.In today's episode, we're diving into something that feels both familiar and futuristic — blended learning through social media.You've probably heard the phrase tossed around before, but what does it really mean to combine platforms like Facebook and WordPress with classroom teaching? Is it just another tech trend — or a real game changer in how students learn and teachers connect?In this conversation, we'll break down how social media tools can be used to create more engaging, collaborative, and “always-on” learning experiences. We'll also touch on the challenges — from privacy to accessibility — and discuss how educators can strike the right balance between innovation and responsibility.So, whether you're a teacher, a student, or just curious about the future of learning, stay tuned — because this episode might just change the way you see education in the digital age.

Welcome to The Fruitfulujah Podcast, where we explore the future of technology, creativity, and purpose.In today's episode, we're diving into “The Ethics and Governance of AI-Generated Content.”As Artificial Intelligence continues to reshape the way we create and consume information, new questions are emerging — questions about authorship, accountability, and truth itself.From the use of generative AI and deepfakes in global politics — including the 2025 Philippine elections — to the challenges facing copyright law and creative ownership, this episode unpacks the delicate balance between innovation and integrity.We'll explore how ethical guidelines, human oversight, and transparency can help ensure AI serves as a tool for empowerment rather than deception — and why preserving trust and human authorship remains essential in a world increasingly powered by machines.

Welcome to the Fruitfulujah Podcast, where we uncover the ideas, systems, and opportunities shaping Nigeria's most promising entrepreneurial ventures.In this episode, we're diving into the world of Virtual Top-Up, or VTU—one of the fastest-growing digital businesses in Nigeria. This sector revolves around the sale of essential virtual products like mobile data, airtime, electricity tokens, and other digital services that power our daily lives.The VTU market is booming—driven by Nigeria's massive online population. As of 2023, the country had over 122.5 million internet users, ensuring a steady and ever-growing demand for these services.For entrepreneurs, it's an exciting space. The VTU business offers flexibility, consistent income, and strong profit potential. Many resellers already earn ₦100,000 or more monthly, while top agents and wholesalers make anywhere from ₦50,000 to ₦200,000 or beyond.Yet, the path to success depends on how you start. You can begin small with a Reseller Model—requiring as little as ₦10,000—or aim higher as a Wholesaler or API Provider using SIM hosting, which typically starts from ₦800,000 and can run into the millions.In this episode, we'll explore these three major VTU business models, breaking down the capital requirements, marketing strategies, and pricing techniques, you need to consistently earn over ₦100,000 monthly and build a sustainable digital business.So, plug in your earphones and get ready.This is the Fruitfulujah Podcast, empowering you to build, grow, and thrive in Nigeria's digital economy.

I'd like to share my “opinion” on why, even if your target market is strictly local, your small business in Nigeria can't afford to be without a website. It's no secret that I've been accused of having a strong opinion or two in my lifetime. Despite my best efforts to tone it down, my stance on certain matters remains steadfast.

Last week I made a brief stop at Princess Damilola Academy (PDA), Katsina-Ala. Katsina-Ala is my home town. It was a time well spent for me at the Academy. I took a tour of the school and saw things for myself. This is how it went.

There’s a free hosting site(s) out there that promises you unlimited use of resources to do whatever you want with it. But you know as well as I do that the promises are not true. You have limitations that are placed by these companies to compel you to look for paid options on their platforms. However, is there any free hosting site that I can use to test my WordPress theme before I upload it on my paid site? Yes, there is! Today, I will answer a question about a free hosting site to experiment and learn. Here is the question: "Hi, I am not a techie or a developer but would like to experiment with a new theme for my website. Please advise on a good free hosting site to construct my website so I can experiment and learn. If it works out, can I migrate to a paid hosting easily?" Send in your questions through info@fruitfulujah.com.ng

WhatsApp Messenger, or simply WhatsApp, is a freeware, cross-platform messaging and Voice over IP service. It is presently owned by Facebook, Inc. It allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other media. From time to time on my website, I like to look at tools that would help you make more sells and get more traffic to your website. And, WhatsApp is a tool we should not ignore.

Digital Marketing can help you get more customers to your business. That means more sales. Business is all about getting more customers and making sales. And you need all the help that you can to get to get more customers and make sales. My guest on the Fruitfulujah Podcast today, is Sola Mathew. He is an international author and speaker. He talks about using Digital Marketing to get customers to your business and how to make sales. He was my guest last week when we discussed Google Digital Marketing Certification. If you have not listened to that episode, then I strongly advice that you should, because it will help you understand the series better. Sola Mathew works as a digital marketing consultant with GoGlobal.ng. He has been featured on blogs, podcasts, TV and Radio Shows, and regularly speaks at conferences. When he is not writing, podcasting or designing websites, he enjoys volunteering with NGOs. If you already have a business offline but you don’t know how to get it online, then you need not worry, because, Sola explained the process of getting your business online in this interview. If you have a digital presence already, then you will learn how to bring customers to your product or service using simple tools mentioned on the show. The good news is that, most of these tools listed here are free of charge. One of the good things about digital marketing is that every progress is measurable. That means, you can know what is working or not. You shouldn’t leave things to chance. Learn how to do that in the show. Digital Marketing Analytics Everything is explained in this episode of the Fruitfulujah Podcast about digital marketing. Lastly, don’t miss out on Sola’s new book offer “Zero Capital”. Yes, you heard me right, Sola is offering his new book free of charge to mark his birthday celebration on 24th May, 2020. As a regular listener to this show, you can download the book in the link I have provided in the show notes. It’s free!

Google digital marketing fundamentals is a course that gives you the opportunity to master the fundamentals of digital marketing in a safe spaced manner while staying at home. With the recent lock-down across the country due to the Covid-19 pandemic, it is no brainier that most Nigeria businesses are moving online to survive. You can take advantage of this lock-down and build your skills while staying at home. In today’s episode of the Fruitfulujah Podcast I take a look at how you can get Google Digital Marketing Certification without leaving the comfort of your apartment. My guest on the show today is Sola Mathew. Sola Matthew is an Internal author and public speaker. He works as a digital marketing consultant with GoGlobal. He has been featured on blogs, podcast, TV and Radio shows, and regularly speaks at conferences. When he is not writing, podcasting or designing websites, he enjoys volunteering with NGOs.

3 strategies to drive traffic to your blog is a podcast episode I recommend you should listen to, if want to drive traffic to your blog or website. I want to write so that people can read. I want to record a podcast so that people can listen to it. So do you. Whatever content type you create on the internet, without the right kind of people interacting with it, it is useless. Take that from me. So, in today’s episode of the Fruitfulujah Podcast, we will look at 3 Strategies to Drive Traffic to Your Blog. Like I said, the aim of this show is to help you plan and launch fruitful internet projects. So, if you have any questions you will like me discuss on the show, feel free to send me a message with your questions or suggestions. Read more: https://www.fruitfulujah.com.ng/3-strategies-to-drive-traffic-to-your-blog/#ixzz5iuuKLaFy Follow us: @fruitfulujah on Twitter | fruitfulujah on Facebook

You need traffic to your website more than you know. Probably you have heard people talk about making money from their websites and you want to do the same. Well, whether it is through affiliate marking, selling books, offering services, etc. you will need people to visit your website. That is the only way you can carry out your goals. However, let me be frank with you, generating enough traffic to your website is not an easy job. If you can do it right, the result is enormous. Today, I will discuss 8 post types that drives traffic to your website. You can choose to use any of the post types I mentioned in my show on your blog. If you have just launched a new website or you have an old one, it does not matter, you will find these post types very helpful. Read more: https://www.fruitfulujah.com.ng/2019/02/28/8-post-types-that-drives-traffic-to-your-website/#ixzz5gqR6kMp7 Follow us: @fruitfulujah on Twitter | fruitfulujah on Facebook

Choosing your domain name is like choosing your company name, it takes thought and care. If you don't choose the right domain name at the very start, changing it later on will affect your traffic. Here are 10 proven tips you can use to chose the perfect domain name for your website or blog.

What email marketing strategy are you using for your blog or website at the moment? Here are five email marketing strategy that works. Email marketing is not new. It is the act of sending valuable content to emails subscribers on your list. Despite successes of social media, email marketing has come to stay. Any serious online entrepreneur must have a workable email marketing plan. It is sad to think that social media has taken over email marketing. It is not true. Social media sites are using email marketing to woo their users over. They send a lot of email notifications to their users. Email marketing works. Read more: https://www.fruitfulujah.com.ng/2018/01/31/5-step-email-marketing-strategy/#ixzz5fy4bRV2T Follow us: @fruitfulujah on Twitter | fruitfulujah on Facebook

The perfect audience is all you need to make that million you want to make from your product. The perfect audience is that person that will listen to you and buy whatever you sell. She is the one that would make your dream of becoming a successful entrepreneur come true. That is your target audience. You must find her. Read more: https://www.fruitfulujah.com.ng/2018/01/25/perfect-audience-launch-product/#ixzz5fmMUWwJt Follow us: @fruitfulujah on Twitter | fruitfulujah on Facebook

Lara is a chat-bot built specifically for public transportation directions and fare quotes in Lagos. She’s like that friend you call on when you find yourself lost in an unfamiliar place. Lara gives users public transit directions on-demand, 24/7. Lara is available as a progressive web application on https://Lara.ng & Facebook Messenger. In today’s episode of The Fruitfulujah Podcast, where I simplify technology for everyday people, and help you build fruitful internet projects, I interviewed Ladi Ojora, one of the team members, about the project. Read more: https://www.fruitfulujah.com.ng/2017/10/25/get-around-lagos-with-lara-ng/#ixzz5fcaccKqi Follow us: @fruitfulujah on Twitter | fruitfulujah on Facebook

Freelance mastery is a great way to make extra income no matter the state of the economy. A Freelance is a self-employed person available to work. She works or can work for many companies or employers. She is usually hired for a limited period. Who can freelance? Anyone, including you! You can meet your goal with a lot of ease when know more about freelance before you step into it. You can get that freelance job you want when you prepare for it. Freelance can make extra income while maintaining her current place in any company. My guest on the show today is Fumnanya Bernard. Fumnanya Bernard is the Chief Limit Breaker at www.theLimitBreaker.com. She hosts the Limit Breaker Show.

Let’s talk about the right approach website development. Should you hire an expert or do it yourself? That’s a tough question. There are decisions that we make in life that shows how important that thing is to us. Take for an example, when we need a doctor, we don’t go for a quark. We go for the best. When we need a dentist, we look for the best. Now, to set up a website that can earn you millions so that you can take care of yourself and family. You want to do it yourself. It is usually referred to as the DIY approach. That is, Do-It-Yourself approach to website development. But look at it this way, this business is going be online 24/7. You want your visitors to part with their hard-earned cash when they visit your online store. You want your clients to trust you. You want to rank high in Google’s search results. Why entrust such an enormous work to yourself and not hire the expert to do it for you? That is web development for you. Everyone can do it these days. (Don’t get me wrong, it is good) But is that the right approach?

If you have ever heard someone describe blogging as the “old fashion way of communication”, then that person is inferring that blogging is dead. In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. – Brian Clark To be clear, blogging never went away. Blogging is not dead, either.

Should you backup your site or not? Backup is not an option. It is a must. Most people hardly talk about backup until disaster occurs. It ought not to be so. When you make plans to set up any website, you should think of backup as part of the project from the first stage.

SSL (secure Socket Layer) certificate provides encrypted communication between two computers. A websites with an encrypted communication (https) protects its business, and has the safety of her customers at heart. And, you know customers love that. Learn how to get a free SSL certificate on your website

Job search is a tough job already! The sad thing about it is that, you won’t get paid for doing this kind of job. It is had work to use traditional methods of job search in the 21st century with little or no results. Has technology done anything to make the job search process a lot more easier? Yes, it has!

Blogging mistakes. You have to fix them if you want to stay a top the game. However, how can you fix them if you don’t know what they are? I have you covered! My guest today is Sam Adeyinka.

Podcast has taken Nigeria like a storm the same way blogging did a few years ago. At least one successful podcast is released every month. More often than it used to be. Dayo Samuel is my guest on the show. He is the Founder of the Nigeria Podcasters Network(NPN) group on Facebook. He teaches entrepreneurs how to magnetize, mesmerize and monetize their audience using podcast. He hosts the Audacity2Lead.com podcast. We covered questions like: What is a podcast? How to launch a podcast the right way? What least requirements you need to launch a successful podcast? How to monetize a podcast? and more!

Facebook Groups has created unique ways to engage targeted group of people with unique content to grow your business. Interestingly, every digital entrepreneur can leverage its power to sell their digital product. A lot of people use Facebook Groups these days, ignoring them is ignoring its vast benefits. In today’s episode of the Fruitfulujah Podcast, we looked at how to leverage the power of Facebook Groups to sell your digital product. Once, again I have Vicky Law on the show. Vicky Law is a legal practitioner, product development consultant, graphic designer and a social media junkie. She has a lot of experience in digital product creation and marketing. Her experience in managing successful Facebook groups is her selling point.

Many people struggle to come up with a presentable, descent and engaging show notes for their podcast. However, show notes play an important part of each episode of your podcast; whether it is audio or video. My guest is Judy Punch, a law graduate, a web and android developer at NarrowGate Information Technology, freelance transcriptionist and podcast show notes writer. She writes professional show notes and do transcriptions.

There are thousands of internet business opportunities available out there. However, choosing the right one and succeeding with it, is a challenge for many people. In today’s podcast, we are going to talk about how to start an internet business that is successful. And to discuss this topic with me is Akaahan Terungwa. Akaahan Terungwa is the Founder/Principal Strategist at NoToPoverty.info . A free information portal. He is a prolific writer with voice. He has created several streams of income online and has helped a lot of people do the same.

“Freebie” is a thing provided or given free of charge! There are tons of ways you can use a freebie to build authority, drive sells, and engage your audience. In today’s podcast, you will learn how to leverage on freebie to sell your digital product. My guest is Vicky Law. She is a legal practitioner, product development consultant, graphic designer, writer, and a social media junkie.

How can you sell a product by not selling it? Vicky Law will show you how to do just that in today's show. It is a better way to sell your products without annoying everyone on your mailing list or social following.

If you want to make money from the internet you should sell a service or product. In this episode, Sam Adeyinka of www.incomesplash.com explains the whole process of creating a digital product that you can sell.

Any site can be hacked, but there are ways you can prevent one from happening. Security of your website is not the last thing to think about, it should actually be the first thing. In today's episode you will learn 8 ways a site can be hacked and 7 ways to prevent it.

Content they say is king on the internet. That is right. If you want to have a membership then plan your content carefully. If you already have one, what type of content should you offer on your membership site? You will find the answer to that question in today's episode.

You need members to have a membership site. That is the simple truth. To get members to your membership site can be a difficult task if you do not know how to go about it. In today's episode, I will show you ways to do just that....

When you promise and over deliver on a service or product you automatically gain the trust of your clients. Membership sites are no exception. Learn how to over deliver to your members.

Should I use a WordPress or a HTML website? Here is a comparison of both. If you have enough knowledge about the two then you can make an informed decision.

Membership sites is a why to generate recurrent revenue for your business. Maybe you have not thought of it, but adding one to your site can make a whole lot difference. This is why...

WordPress is not just for blogs and simple sites. In fact, you can build complex websites like an eCommerce site using WordPress. In today's episode I will show how easy it is to build an eCommerce site using WordPress.

I use WordPress for all my sites, except when there is no need to. This is why you should choose a WordPress site.

It is no longer news that WordPress powers a large percentage of sites on the internet. In this episode, I will help you understand what WordPress is, and how to get started with the software.

Security is very important. Don't wait until your site is hacked before you take security seriously. Learn the basics and stay safe.

Lessons are meant to be learnt. This interview with the Lead Developer of JUDE CBT is relevant for Nigeria developers.