Podcast appearances and mentions of Stuart Butler

In this episode, Adam sits down with Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach and co-host of Destination Discourse. They discuss critical issues facing DMOs, including the impact of AI on travel planning, the importance of personalized experiences, and the evolution of website engagement. Stuart challenges the industry to confront uncomfortable truths, offering a roadmap for DMOs to thrive in a rapidly changing landscape. Subscribe to our ⁠newsletter⁠! The ⁠Destination Marketing Podcast⁠ is a part of the ⁠Destination Marketing Podcast Network⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠adam@thebrandrevolt.com⁠ or visit ⁠www.thebrandrevolt.com⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠www.thedmpn.com⁠. If you are interested in joining the network, please email ⁠adam@thebrandrevolt.com⁠.

Today's episode of The Destination Marketing Podcast is a special collaboration with Destination Discourse, Adam's other podcast with Stuart Butler from Visit Myrtle Beach. Adam and Stuart sit down with Katie Briscoe, CEO of MMGY Global, for a spirited discussion about the merits and challenges of paid and owned media strategies in destination marketing. Tune in for valuable insights from both sides of the table as Adam argues in favor of owned media strategies while Katie stands her ground on the role of paid media in destination marketing campaigns. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Today's special episode of the Destination Marketing Podcast is a webinar hosted by the One West Tourism Alliance that Adam took part in alongside some familiar faces who you might have heard from on previous podcast episodes. Joining Adam on this webinar is Robb Wells from Visit Beaufort, Port Royal and the Sea Islands, Melea Hames from Visit North Alabama and Stuart Butler from Visit Myrtle Beach. Each panel member shares their successes with creating owned content for their respective destinations, whether it be podcasts, TV shows or other types of media. Visit Myrtle Beach Visit Beaufort, Port Royal and the Sea Islands Visit North Alabama Brand Revolt One West Tourism Alliance If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

For many families with loved ones on the autism spectrum, travel has long felt out of reach. But that's changing. Traveling the Spectrum is a groundbreaking new series proving that inclusive, autism-friendly travel isn't just possible—it's transformative.Destinations like Myrtle Beach, SC, are leading the way with sensory-friendly programs, specially trained businesses, and inclusive experiences, ensuring that every family has the opportunity to explore, connect, and create unforgettable memories together. Because travel isn't just about seeing new places. It's about breaking barriers, fostering joy, and proving that the world is meant for everyone.Today we're joined by Stuart Butler, Creator of Traveling the Spectrum and Chief Marketing Officer at Visit Myrtle Beach, and Peter Prokop, Co-Director and Producer at The Workshop. They'll share how this series is changing lives, giving families the confidence to embrace adventure, and inspiring destinations to become more inclusive. A must listen! Only on Speaking of Travel!Thanks for listening to Speaking of Travel! Visit speakingoftravel.net for travel tips, travel stories, and ways you can become a more savvy traveler.

Today's episode of The Destination Marketing Podcast is the final episode of our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. Will Seccombe, the president of Revolution Strategy and a recurring guest on The Destination Marketing Podcast, joins Adam and Stuart on Destination Discourse to discuss the merits of taking risks and being innovative in the destination marketing space. They give their perspectives on the benefits of taking marketing risks to stand out in the industry and give out strategies for evaluating risky decisions in their professional lives. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast continues our collaboration with Destination Discourse, a podcast recently launched by Adam along with Stuart Butler, the CMO of Visit Myrtle Beach. In the second episode of Destination Discourse, Adam and Stuart is a deep-dive on branded entertainment. They emphasize the need for DMOs to adapt to the changing advertising landscape, especially with the rising costs of paid media. Later in the episode, Stuart pulls from his experience with Visit Myrtle Beach and touches on the impact that branded content like Traveling the Spectrum and Splish Splash Squawk has had on his organization. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode of The Destination Marketing Podcast is a collaboration with Destination Discourse, a podcast that was recently launched by Adam with Stuart Butler, the CMO of Visit Myrtle Beach. Starting today and over the next few weeks, we'll be releasing the first three episodes of Destination Discourse as bonus episodes of The Destination Marketing Podcast. On the first episode of Destination Discourse, Adam and Stuart discuss AI's role in destination marketing and what that could mean for travelers and DMOs. They also touch on the evolving expectations of travelers, thinking about destination marketing as more than transactional and making sure visitors get the most value out of their trips. Watch Destination Discourse on YouTube If you're enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

One of the highlights at ESTO is the GoUSA TV Storytelling Awards, recognizing best-in-class storytelling from DMOs across the USA. Hear tips on how to create entertainment-first travel shows from Stuart Butler, Chief Marketing Officer at Myrtle Beach Area Chamber of Commerce & CVB; Mandy Barton, Manager of Marketing & Special Projects at New Orleans & Company; Sharon Broussard, Advertising and Campaigns Manager at Explore Louisiana; and Jordan Wollman, Vice President of Miles Partnership and Head of Creative & Development at Odyssey Studios.

Today we had the pleasure of sitting down and chatting with Stuart Butler and Peter Prokop, two gentlemen who were instrumental in creating and directing a new series called Traveling The Spectrum. Both advocate and share a personal connection to the disability community. They believe all families deserve to vacation and create quality memories together. Traveling the Spectrum is a 6 part series that offers an intimate glimpse into the lives of three families living with autism, showcasing their heartfelt journeys toward understanding, acceptance, and the joy of creating memories and discovering the world together. We are so excited about the launch of this series and feel blessed to have had an opportunity to speak with the creators.  Please watch the trailer here: https://travelingthespectrumshow.com/ Links referenced in the episode: Visit Myrtle Beach: https://www.facebook.com/VisitMyrtleBeachSC/ https://www.instagram.com/mymyrtlebeach/?hl=en Traveling The Spectrum: https://www.facebook.com/travelingthespectrumshow https://www.instagram.com/travelingthespectrumshow/?hl=en Personal: https://www.facebook.com/stuartbutler https://www.linkedin.com/in/stuart-butler-50aaa45/

Domenica si è svolto in Francia il primo turno delle elezioni per il rinnovo dell'assemblea nazionale. Il partito di estrema destra rassemblement national ha ottenuto la maggioranza dei voti. Il ministro dell'interno Matteo Piantedosi lo aveva anticipato qualche settimana fa: gli arrivi di migranti in Italia continuano a diminuire.CONFilippo Ortona, giornalista, da ParigiAnnalisa Camilli, giornalista di Internazionale Francia: https://www.repubblica.it/esteri/2024/06/30/video/elezioni_in_francia_bardella-423334756/Matteo Piantedosi in senato:https://www.facebook.com/watch/?v=1838568816643443Articolo: Spirito selvatico di Stuart Butler https://www.internazionale.it/magazine/stuart-butler/2024/06/27/spirito-selvaticoSerie tv: Ni una mas du NetflixSe ascolti questo podcast e ti piace, abbonati a Internazionale. È un modo concreto per sostenerci e per aiutarci a garantire ogni giorno un'informazione di qualità. Vai su internazionale.it/podcastScrivi a podcast@internazionale.it o manda un vocale a +39 3347063050Consulenza editoriale di Chiara Nielsen.Produzione di Claudio Balboni e Vincenzo De Simone.Musiche di Tommaso Colliva e Raffaele Scogna.Direzione creativa di Jonathan Zenti.

Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today's episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You'll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/. "We're changing a lot of lives, for sure, but we're also, in my opinion, we're pushing this travel and this destination marketing industry forward at the same time. It's the work I'm most proud of out of everything I've done in my 20 plus year career, it's phenomenal, and it's changed me, I'm a different person having watched these six episodes and you will be too.” - Stuart Butler If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Science and its many disciplines has always been mystifying, complex and convoluted in the eyes of the lay person. How do we bridge the gap? Well, back in 1961 at Sydney University a physicist Stuart Butler and a maverick film and Television producer Bob Raymond came together to do just that. They created a daily comic strip in the Sydney Morning Herald that would visualise and explain the "Frontiers of Science" in far more palatable terms. It was a huge success on the world wide stage and predicted many scientific and technical achievements that we are seeing today. Link below is to the University archive that has preserved these strips. In 1967 American physicist and intrepid UFO researcher James E. McDonald visited Australia, in a Four Corners interview the clarity of his insight into the UFO situation is made clear. In retrospect his statements sound very contemporary and echo the dismissal of the subject today. On April 8th we will witness a total eclipse of the sun which has created much speculation and fear that is not based in real science Jay and Aspasia try to dispel those misconceptions.https://digital.library.sydney.edu.au/nodes/view/6391

In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach's “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign was so successful and what other destinations can learn about using AI in their daily practice. Brands & Campaigns Mittary Best Visit Myrtle Beach If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves. "I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler Visit Myrtle Beach If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this week's episode of the Destination Marketing Podcast, we continue our owned media mini-series. Adam Stoker and Stuart Butler discuss the importance of understanding the entire travel journey and the challenges of implementing an owned media strategy. They emphasize the need to focus on the quality of audience experience and content, creating a community around owned media content and balancing entertainment and promotion in destination marketing. They also provide tips for measuring success for owned media and engaging with the audience. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Welcome to part 3 of the Destination Marketing Podcast mini-series, hosted by Adam Stoker and Stuart Butler. In this episode, the hosts dive deeper into the significance of owned media in destination marketing. They highlight the difference between an audience and a community and stress the importance of cultivating an engaged community to support destination marketing efforts. Drawing from examples of influencers and popular TV shows, the speakers illustrate the power of community building. They also emphasize the need to create captivating and entertaining content that resonates with the audience, rather than being overly promotional. Additionally, the speakers underscore the importance of DMOs collaborating with local businesses and stakeholders to establish a coalition of advocates to support destination marketing efforts. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! To learn more about Bandwango, please visit www.bandwango.com/dmp If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

This week on the Destination Marketing Podcast, we continue our owned media series with host Adam and special guest, Stuart Butler. In this episode, Adam and Stuart continue to discuss the importance of owned media and storytelling in the tourism industry. They discuss the four major types of media: paid, earned, shared and owned, and why a balanced approach is pivotal for success. They also touch on the challenges of managing and optimizing paid media, as well as the changing metrics of digital marketing. "The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Today's episode is a very special one, as we bring you a recent panel discussion we hosted at Rent Responsibly's 2023 Sustainability Summit. What does sustainability have to do with branding and company culture, and why is it more important than ever to focus on this way of thinking? Tune in to find out! Tune in as we dive into this topic with two of the smartest minds in hospitality marketing, Stuart Butler and Pete DiMaio. You do NOT want to miss this one!About the Guests: Stuart Butler After 20 years in the hotel industry, Stuart recently became the Chief Marketing Officer at the Myrtle Beach Area Chamber of Commerce & CVB, the official destination marketing organization for the Grand Strand. A native of England, Stuart moved to the United States in 2001 and has spent the past two decades implementing marketing strategies for hundreds of hotels and destinations worldwide. With a degree in Rocket Science from the University of Kent at Canterbury, he leverages cutting-edge technology and takes a scientific and innovative approach to everyday marketing challenges. Pete DiMaioPete is the Chief Operating Officer at TravelBoom. With TravelBoom, Pete takes an analytics approach to hotel marketing and works tirelessly to ensure his clients are able to drive occupancy, increase RevPAR, and improve direct bookings; all while providing a granular level of reporting that proves the return on investment. Pete has over two decades of experience in hospitality marketing from both the traditional and digital sides of the business. Highlights of the Episode02:16 - Episode Intro by Dana Lubner, Head of Leadership Development at Rent Responsibly05:17 – Guest Intro: Stuart Butler CMO for Visit Myrtle Beach and Pete Dimaio COO for TravelBoom05:45 – What to consider when starting the brand08:11 – What happened to companies that did not start thinking about building the brand09:48 – Fundamentals for starters14:23 – How not to get bogged down in making the right decisions20:19 – Will the ability to customize by guest detract or build trust?24:02 – The importance of company culture32:29 – Assets that need to be protected41:12 – Testing and why it's so importantConnect with STUART:LinkedIn | LinkedIn Page |  Website | FacebookConnect with PETE:LinkedIn | LinkedIn Page | Website | Instagram | TwitterThis episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech. Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie's List.

On today's special episode of the Destination Marketing Podcast, join Adam and Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, as they take a deep dive into the world of owned media. In a new series inspired by their soon-to-be-published book, the duo explores the current marketing philosophy and why so many destinations aren't fully utilizing the power of owned media. The conversation explores the pressure to prioritize bottom-of-funnel conversions, the limitations of the last-click attribution model and the need to demonstrate immediate results. Stuart and Adam also delve into the importance of building trust and collaboration with stakeholders, as well as nurturing an engaged audience through owned media. By the end of this episode, you'll have a better understanding of how to harness the power of owned media and develop a marketing strategy that delivers tangible results. "We have to change. If we don't, that's not going to be good for us as DMOs if we're putting all of our eggs in the paid media basket. What we're doing, and what I encourage all DMOs to do, is to shift, gradually and responsibly over time, a portion of our dollars from paid media to owned media." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network. "Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing." - Adam Stoker Visit Myrtle Beach Unexpected Adventures in North Alabama Destination Marketing Podcast Relic Agency The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of Me Maintenance, Peter McCormick chats with Stuart Butler, host of HWOM the Podcast and newly minted Head Greenkeeper at Westgate and Birchington Golf Club on the southeast coast of England. Leaving a 20-odd year stint as a senior greenkeeper at Royal St. Georges Golf Club and with it the type of work/life balance that many in the industry crave, Stu took over a job that until recently he thought he'd never want. Just six weeks in, Stu says it's the best decision he has ever made in his professional career. "I will certainly have less time with my family and more pressure but I'm loving work again. It's a test but in a good way."

For the second episode in a special two-part series of Destination on the Left episodes, I talked to ten inspiring leaders in the world of destination marketing all about successful partnerships that their destinations are taking forward into the post-pandemic world. My interviewees also share the most significant challenges they are facing today and how they are moving through them creatively to serve their residents, visitors, and partners alike. I'm excited to share these mini-interviews, and I hope you find them as fascinating and insightful as I did. In this episode, you'll hear from these extraordinary leaders: Louise Bishop – President of South County Tourism Council in Rhode Island Olivia Novak – Marketing Manager with Discover Lancaster, Pennsylvania Paul Nursey – CEO of Destination Greater Victoria, BC Racene Frieda – CEO of Glacier County Regional Tourism Commission in Montana Rachel Ludwig – CEO of Tourism Canmore Kananaskis in the Canadian Rockies Rachel Riley – Associate Vice President of Communications for the Valley Forge Tourism and Convention Board Rebecca McKenzie – President and CEO of the Culinary Tourism Alliance Sarah Hughes – Vice President of Marketing and Communications at Visit Norfolk Scott McCray, President, and CEO of Fairbanks Alaska Stuart Butler – Chief Marketing Officer with Visit Myrtle Beach Stories of Inspiring Partnerships at the Destinations International 2022 Annual Convention I love coming to the Destinations International Annual Convention because it provides a unique opportunity to come together as marketing specialists, network, share ideas and discuss our wins and our challenges. I asked each of my guests this week to share the word that they would use to describe the convention, and each of these wonderful leaders shared a word or idea that really encompassed the experience of attending the event, from ‘opportunity' to ‘camaraderie.' I was also excited to learn about the creative partnerships all of the destinations represented in this show have built to move forward. Louise Bishop of South County Tourism Council Lousie joins me to share why she feels it is so important for her destination to partner with environmental and coastal resource management organizations, in addition to the cities and towns that make up the South Country region. She also discusses techniques she uses to get all of the stakeholders in a project on the same page and going in the same direction. Olivia Novak of Discover Lancaster Olivia is one of the Destinations Internations 2022 30 under 30 honorees, and she joins me to discuss the key partnership her organization started with the Lancaster Farmland Trust, food producers, and local restaurants to promote an amazing restaurant week in Lancaster that became a win-win for everyone and enabled all of the partners to realize their goals. Paul Nursey of Destination Greater Victoria, BC Paul and I talk about Destination Greater Victoria's goal to lead the recovery from the COVID-19 pandemic in a sustainable way. He shares the details of the Impact Sustainability Conference that his destination launched and how and why it has become a leading international conference. Racene Frieda of Glacier County Regional Tourism Commission Racene tells us all about the challenges her destination faced during the COVID-19 pandemic when a whole new type of visitor discovered the state of Montana as a desirable destination and how the solution to managing these unexpected tourists resulted in new public-private partnerships that have lasted beyond the pandemic. Rachel Ludwig of Tourism Canmore Kananaskis Rachel shares how her DMO in the Canadian Rockies started up as a new destination and why forming a new destination marketing organization intent on building a solid foundation of trust in the community and partnerships takes time, effort, and skill. She also shares why her words to describe the Destinations International Convention are ‘opportunity' and ‘connection.' Rachel Riley of Valley Forge Tourism and Convention Board Rachel highlights the importance of partnerships in destination marketing and shares how a collaboration between the County Commerce Department, Chambers of Commerce, and the Tourism Office created the ‘Make It Main Street' campaign and hashtag as a way to help the community out of the pandemic and boost local businesses. Rebecca McKenzie of the Culinary Tourism Alliance Rebecca shares how the Culinary Tourism Alliance, a not-for-profit Destination Development Organisation based in Toronto, Ontario, works with member destinations to help them grow partnerships. She also very rightly points out that those authentic partnerships are the key to creating those unforgettable experiences that the consumer is looking for. Sarah Hughes of Visit Norfolk Sarah tells us all about the City with Bite video series that Visit Norfolk launched and why it's doing so well that they've just finished filming their second season. She discusses why her destination was inspired to focus on a chef-owned restaurant in each show highlighting everything from why they opened a restaurant in Norfolk to their specialties in the kitchen. Scott McCray of Fairbanks, Alaska I was excited to hear all about how the Tourism Office and Chamber of Commerce in Fairbanks rallied up their business partners and members of the local community to participate in positive picketing by holding pep rallies outside of local hospitals during shift changes to show support and thanks for health care workers during COVID-19. Scott shares their behavior's effect on hospital staff and why the business community was inspired to take action. Stuart Butler of Visit Myrtle Beach Stuart shares how his team rallied the brilliant people in the agencies that his organization at Visit Myrtle Beach works with, who are used to working in siloed organizations to perform cross-functionally. He goes on to explain how connecting people and organizations has led to better problem solving, more efficiency, and more effective campaigns. Challenges and Silver Linings In all of these mini-interviews, I asked similar questions about some of the challenges that destination marketing organizations face. Many of my guests cited workforce as being an issue they needed to put time and thought into currently, and although that didn't surprise me, frankly, I was wowed by the breadth of creativity that the travel and tourism community is putting into solving the problem – and some of the unexpected positive side effects of that creativity. We also discuss the importance of partnerships to DMOs, and they shared their predictions for the future of the travel marketing industry. I hope you enjoy the second part of the two-part Destinations International 2022 Annual Convention series. I'm excited to share it with you. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

It's a jam-packed episode about innovation and creativity with Stuart Butler, CMO of Visit Myrtle Beach.

It's the 1st of the Month! Tune in as we recap the previous month and look ahead to the next, discussing  industry trends, pacing, events and more. Simon Lehmann of AJL Consulting joins us each month for "Simon Says", where we discuss the latest hot-button issue facing the vacation rental  and short term rental industry.  Simon Says..."It's Time to Put Egos Aside to Strengthen the Industry"  At the end of the day, it doesn't matter which organization is doing what, so long as they are working for the betterment of the industry; what matters is that they are working together to effectively leverage resources to help all stakeholders.   Either we win it as an industry, or we lose it all together.  As one of our favorite sayings goes, "if you're not at the table - you're on the menu." It's time for everyone to pull their chair up to the table and tackle the issues that either threaten the existence of our industry - or in rosier terms - create a future in which everyone can succeed and thrive. Introducing "Alex & Annie's List" Tune in to also hear our BIG announcement of the concept behind "Alex & Annie's List." We're almost done curating the list...and checking it twice! HUGE thank you to the amazing companies that have partnered with us for this exciting journey of upcoming webinars and group episodes. Tune in for the September 1st of the Month Bonus Episode for more details!In this episode we mention Miller Hawkin's excellent article on Linkedin regarding advocacy - check it out by clicking here. Shout out to the VIPs we mentioned in this episode - Steve Milo, Anthony Gantt, Lauren Madewell, Stuart Butler and Robin Craigen! CONTACT SIMON LEHMANNLinkedInAJL AtelierRaincatcher CONTACT ALEX & ANNIEAlexandAnniePodcast.comLinkedIn | Facebook | InstagramAlex Husner - LinkedinAnnie Holcombe - LinkedinEpisode in Partnership with AJL AtelierAlexandAnniesList.com is brought to you by Rev & Research 

We often talk about the importance of not building your marketing house on someone else's land (Airbnb, Vrbo, Google etc), but in this episode we discuss how creative marketers are building their brands on their own channels.  Stuart Butler, CMO of Visit Myrtle Beach and undeniably one of the sharpest minds in all of hospitality marketing joins us today to explain the concept of creating gravity in a destination, and why creating branded entertainment is key to distinguishing your destination or company. Stuart brings a wealth of knowledge and insight that is applicable for any type of business – and of course, we share some laughs and fun along the way! Tune in! CONTACT STUART BUTLERstuart.butler@visitmyrtlebeach.comVisit Myrtle BeachLinkedInCONTACT ALEX & ANNIEAlexandAnniePodcast.comLinkedIn | Facebook | InstagramAlex Husner - LinkedinAnnie Holcombe - Linkedin

Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment. "As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler Destination Marketing Podcast Relic Agency The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

In traditional Maasai culture one of the central figures of the community is the laibon. A laibon is a person who has been gifted with the power to see the future. They are not really a fortune teller and they are certainly not a witch doctor. They are more like a seer, but some also have the power to cure illnesses. A laibon is the one who advises the community as a whole on the best course of action to take in a given situation. For example, they can use their powers to say where the community's cattle should be taken in order to find better grazing when there's a drought. They are the ones who can pronounce when the time is right for important ceremonies. Today hardly any laibon remain. There is still one though. Called Mokompo, he is today an elderly man who lives in one of the remotest corners of Kenya, far from towns, villages, and surfaced roads. Although very few Maasai in Kenya and Tanzania have ever met him, he continues to command huge respect. In this programme journalist Stuart Butler travels to Kenya to meet Mokompo and find out the spiritual secrets of one the country's last laibons. (Photo: Mokompo. Credit: Stuart Butler)

It's the 1st of the Month! Tune in for our short and SUITE bonus episode series where look at booking pace and discussing upcoming events. trends, and anything of interest in the world of vacation and short term rentals! CONTACT ALEX & ANNIEAlexandAnniePodcast.comLinkedIn | Facebook | InstagramAlex Husner - LinkedinAnnie Holcombe - LinkedinPodcast Sponsored by Condo-World and Lexicon Travel

Hubwonk host Joe Selvaggi talks with Brookings Institution Senior Fellow and healthcare policy expert Stuart Butler about the challenge of building long-term care systems and institutions that will support Americans as they age, without depleting assets and bankrupting the social safety net. Guest: Stuart Butler is a senior fellow in Economic Studies at The Brookings […]

Hubwonk host Joe Selvaggi talks with Brookings Institution Senior Fellow and healthcare policy expert Stuart Butler about the challenge of building long-term care systems and institutions that will support Americans as they age, without depleting assets and bankrupting the social safety net. Guest: Stuart Butler is a senior fellow in Economic Studies at The Brookings […]

Hubwonk host Joe Selvaggi talks with Brookings Institution Senior Fellow and healthcare policy expert Stuart Butler about the challenge of building long-term care systems and institutions that will support Americans as they age, without depleting assets and bankrupting the social safety net.

In today's special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions.  Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today's hoteliers. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination. "Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler Visit Myrtle Beach The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/

Most baby boomers who retire today can expect to live years longer than their parents or any previous generation. That's the good news. But there's a greatly increased need for long-term care as they age. The current system is in crisis and needs much more than a facelift. In this episode, we hear first from a policy expert, Howard Gleckman, of the Tax Policy Institute, who explains why solutions to this crisis have been so hard to find. We also interview Stuart Butler and Paul Van de Water on their differences over paying for long-term care, and how they found common ground.  This podcast was produced with the help of Convergence Center for Policy Resolution. Convergence recently published Rethinking Care for Older Adults, a report with recommendations to improve care, housing, and services for seniors.

Smart Hospitality Operations = Smart Marketing! A talk with Stuart Butler of Fuel Travel https://www.dropbox.com/t/2Kkt0NcOWa1aGBw9   GM's, DOSM's, and HOTEL OWNERS- You won't want to miss this episode! Whether you are a veteran in the industry or one of the many newly minted GMs and DOSMs out there that rose to the occasion when duty called during the past year of COVID-19, this episode is for you. My guest, Stuart Butler is the Chief Operating Officer of Fuel Travel Marketing based in South Carolina is one of the top Hospitality Marketers in the country and the host of the award winning Fuel Hospitality Marketing Podcast. Stuart and I agree the power of guest reviews is one of the most underutilized and misunderstood marketing opportunities for most hotels. “Reviews are the byproduct of how you operate,” says Stuart Butler. But they are the also foundation of your Hospitality Sales, Marketing, and Revenue success, so they require a team approach. I hope you will listen to this episode and think about how to update or initiate your reputation management strategy with full team alignment. Across the industry, we hear leaders speak about leveraging guest data. Guest feedback is guest data, yet because reputation, guest satisfaction, and guest reviews fall into both marketing and operations, often leaders feel it is not their area. For that reason, reputation is either completely ignored, it's relegated to someone without the leadership position to truly analyze and leverage the data, and sometimes a third party is paid to make it seem as though the feedback was heard, even though it wasn't actually dealt with at the property. Instead, let guest feedback be the spark of daily creativity and innovation at the property. Let operations and marketing embrace the voice of the guest for insights as to how to make the experience of booking and staying at the hotel easier, faster, more convenient, and absolutely more delightful. Are you wondering how to change your processes to create more loyal guests? Are you wondering what you need to change in your communications to best win new guests and manage expectations to avoid disappointment for your guests and conflict for your teams to handle? Begin deeply listening to and acting upon the feedback your guest took the time to give you. Every day is a great day to implement innovation. Just look at your reviews for friction points and ask your team to suggest small actions and creative ways to fix or soften friction points to reduce complaints. If you are a GM or a DOSM, you cannot afford to be absent from this conversation with your guests and your line staff. In this podcast, we discuss using reviews, aka “The Voice of the Customer” to: Identify Friction PointsSpark InnovationInform Marketing DecisionsOptimize ROIMotivate TeamsDevelop Future LeadersLower Cost of AcquisitionAttract New GuestsCreate True LoyaltyManage ExpectationsCreate Product and Service DifferentiationElevate Perceived Value Enjoy the podcast and please let us know if you have any questions for Adele.  Send us your email on www.adelegutman.com and never miss another episode of the Hospitality Reputation Marketing Podcast. https://www.adelegutman.com/blog Also check out Stuart Butler's Fuel Travel Podcast: https://www.fueltravel.com/hotel-marketing-podcast/ Loren Gray's Hospitality Marketing Podcast: https://www.hospitalitydigitalmarketing.com/podcasts/ Lily Hospitality Marketing Podcast: https://www.thinkupenterprises.com/podcast/   Holly Zoba's Hospitality Sales Podcast: https://influencer-sales.com/podcast/ Dean Schmit's Hospitality Meta Search Podcast: https://www.audible.com/pd/Hospitality-MetaSearch-Podcast/B08K581QTP

Rethinking Nursing Homes and Care of Older Adults "Communities should create solutions that aren't just involving geriatricians of the world or the geriatric nurses and social workers. It's going to take everybody pulling together."  -Melissa Batchelor, PhD, RN, FNP-BC, FGSA, FAAN ____________________________________________________________________ "Grow old along with me. The best is yet to be. The last of life for which the first was made." In 1864, as Robert Browning wrote those words, growing old was not regarded the same as it is today. Before nursing homes and assisted living facilities, older adults aged at home alongside their families. Today, most people still age in their communities; but for the aging population that becomes frail, they may need the support from these long-term care institutions. However, the current nursing homes and care parameters for older adults often stigmatize aging and overlooked what people want when they get older. To counter this, we need a shift in mindset, one that sees older adults as persons with diverse needs, dreams, and aspirations about their future rather than just patients in need of care. In this episode of This Is Getting Old, join Dr. Stuart Butler and me in rethinking nursing homes and care for older adults. Part One of 'Rethinking Nursing Homes and Care of Older Adults'. The Convergence Report on Rethinking Care for Older Adults    History and Background   The Convergence Report on Rethinking Care for Older Adults is released at the end of November 2020. It was supported by the John A. Hartford Foundation, which funds a lot of work in the long-term care area on aging.  The convergence conversation aimed to bring together about 50 people from very different backgrounds and different points of view to see if there are common ground areas. They were asked to brainstorm about the issues impacting today’s nursing homes, what's going on there, and what could be done differently. They were also asked to explore other ways that people can age outside of nursing homes.  A crucial part of the conversation revolved around the workforce and the caregiving field, the workforce's nature and how to think about it differently in the future, and the financing of aging in American care and nursing homes.   The Findings Of The Convergence Report On Rethinking Care For Older Adults   The resulting main areas revolved around living outside nursing homes, the payment system, and the caregiving workforce.  Today's nursing home system is increasingly out of date and the product of the payment system. The majority  of older adults need not stay in nursing homes. There are ways of enabling them to live more successfully in their own homes and their communities. People and institutions can help older adults stay in their own homes, avoid isolation, and be safer. Today, the caregiving workforce is predominantly low-paid, very heavily immigrant—It's a low-skilled, low-paid workforce.  "Only 5% of people over 65 ever end up in a nursing home, but they account for 50% of the state's budget." -Melissa Batchelor, PhD, RN, FNP-BC, FGSA, FAAN  Reimaging Nursing Homes and Other Care Institutions Alternative Business Models & Payment Systems The current payment system for long-term care forces many older adults to go into a care setting, which may not be the right one for them. It may not be ideal and indeed may not make them happy and may cut them off from their family.  If a family  asks, 'What's the next best thing for mom?' The first response right now will be, 'We need to talk about your finances to figure that answer out.'  Exploring The Financing And Workforce Elements   Medicare + Medicare   There's a lot of interest in revamping the rules and the regulations associated with, particularly Medicare and Medicaid, as to what they would cover. Medicare and Medicaid alternative services should be more open to covering home- and community-based services. However, exploring these options has the potential to  save government spending on Medicaid and Medicare in the long term.    Role Of Private Health Insurance   One possible solution for people who do have some savings but are afraid of them being exhausted and then ending up on Medicaid, is providing a so-called “catastrophic backup” to long-term care insurance. The idea is to have legislation that would set this up to stabilize the long-term care insurance industry to make it more viable in the future. When this happens, then far fewer people would fall into this trap of being unable to pay.    Role Of Long-term Care Insurance   The long-term care insurance industry has declined very sharply in the last several years, in part because younger people don't think of having long-term care insurance. The other thing is people are living longer, and they live longer with sometimes costly illnesses that impact their ability to be independent. So long-term care insurers face these enormous potential costs; so this approach is not working. Part Two of 'Rethinking Nursing Homes and Care of Older Adults'. Expanding the range of older adult-friendly housing and communities 95% of older adults do stay and age in their own homes. Below are some ideas to help people age at home.   Design and Collaboration   Architects involved in the convergence conversation think about how to design housing that is safer and more open. These perspectives include looking at group housing, in various forms, and thinking about how multifamily units can be designed so that an older person can have that privacy, and so on.  But more than these essential design features, we also look at how to build social capital  that helps an older adult live in their own home and community, but not be isolated and cut-off from the rest of society.   Role of Technology   There are also a lot of improvements in technology. For instance, monitoring older adults, a doctor, or a nurse in the area can know if that person is getting unsafe in some way like a potential fall, etc. Technology connects health care providers and older adults so that their needs can be addressed.  “We’re on the cusp of thinking differently about nursing homes in the future.” -Stuart M. Butler, Senior Fellow, Economics Studies Thinking About The Caregiving Workforce Differently Workforce Issues: Other Resources to Learn More   LeadingAge Report: Making Care Work Pay   LeadingAge released a new report, Making Care Work Pay. The report highlights health care professionals as an essential part of the United States' healthcare infrastructure and accounts for a significant portion of its workforce. Every day, nearly 3.5 million direct care staff operate in residential care centers and private homes to offer care for some of society's most needy members—the elderly, the disadvantaged, and the mentally impaired. Given the value of health care staff to our country's health and economy, health care professionals continue to be undervalued and underpaid. Poor wages and stressful working conditions exacerbate persistent workforce problems. As a consequence, efficiency and care delivery aren't as good as they should or could be.    Milken Institute Center for the Future of Aging Report   (Recommendations to Build a Dementia-Capable Workforce and System amid    COVID-19) The recommendation aims to endorse the GWEP program's recent sanction, which authorizes almost $39 million in funding to expand geriatric expertise across the healthcare system over five years. Such action is anchored because, despite the reality that the number of individuals living with Alzheimer's disease is predicted to increase by 2050, a lack of geriatricians, nurses, and social workers with advanced expertise in geriatrics and complex dementia treatment is on the horizon.·          Mathematica Report COVID-19 Intensifies Nursing Home Workforce Issues (Full report available as a downloadable PDF) Mathematica Report studies show that workforce shortages and turnover also strained nursing homes during the pandemic's climax. Many nurses and licensed nursing assistants have recently quit the industry due to low wages, inadequate working conditions, and the high risk of COVID-19 contamination at a period when their skills and experience are in high demand. Thinking About The Healthcare Workforce In Different Ways   Improving Training   Improve training for healthcare providers. At the moment, there's minimal federal training and federal requirements on states that need to be expanded enormously to raise the skill level. Want to know how your state is doing in terms of long-term care support and services (LTSS)? Find out from the AARP Foundation Long-Term Services and Supports State Scorecard 2020 Edition  About Stuart M. Butler, Senior Fellow: Stuart Butler is a Senior Fellow at Brookings. Before Brookings, he spent 35 years at The Heritage Foundation as the Director for the Center of Policy Innovation and, earlier, as VP of Domestic and Economic Policy. He has recently played a prominent role in the debate over health care reform and addressing social determinants of health. Butler is a member of the Health Affairs editorial board, an advisory board member of the National Academy of Medicine's Culture of Health Program, and the Board President for Mary's Center, a group of community health clinics.   About The Brookings Institution: The Brookings Institution is a nonprofit public policy organization based in Washington, DC, whose mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local and national level and globally. About Melissa Batchelor, PhD, RN, FNP-BC, FGSA, FAAN]: I earned my Bachelor of Science in Nursing ('96) and Master of Science in Nursing ('00) as a Family Nurse Practitioner (FNP) from the University of North Carolina Wilmington (UNCW) School of Nursing (SON). I genuinely enjoy working with the complex medical needs of older adults. I worked full-time for five years as FNP in geriatric primary care across many long-term care settings (skilled nursing homes, assisted living, home, and office visits), then transitioned into academic nursing in 2005, joining the faculty at UNCW SON as a lecturer. I obtained my Ph.D. in Nursing and a post-master's Certificate in Nursing Education from the Medical University of South Carolina College of Nursing ('11). I then joined the faculty at Duke University School of Nursing as an Assistant Professor. My family moved to northern Virginia in 2015 and joined the George Washington University (GW) School of Nursing faculty in 2018 as a (tenured) Associate Professor. I am also the Director of the GW Center for Aging, Health, and Humanities. Please find out more about her work at https://melissabphd.com/.

Stuart Butler is a Senior Fellow in Economic Studies at The Brookings Institution. Prior to joining Brookings, Butler spent 35 years at The Heritage Foundation, as Director of the Center for Policy Innovation and earlier as Vice-President for Domestic and Economic Policy Studies. He is also a Visiting Fellow at the Convergence Center for Policy Resolution. He is a member of the editorial board of Health Affairs and the board of Mary's Center, a group of Washington DC-area community health centers. Patrick Ishmael is the director of government accountability at the Show-Me Institute. He is a native of Kansas City and graduate of Saint Louis University, where he earned honors degrees in finance and political science and a law degree with a business concentration. His writing has been featured in the Los Angeles Times, Weekly Standard, and dozens of publications across the state and country. Ishmael is a regular contributor to Forbes and HotAir.com. His policy work predominantly focuses on tax, health care, and constitutional law issues. He is a member of the Missouri Bar. The Show-Me Institute Podcast is produced by Show-Me Opportunity

Takeaways from Traveler Sentiment Surveys On this 8th episode of the ThinkUp Podcast, host Lily Mockerman and special guest Stuart Butler, COO of Fuel Travel, discuss the Highlights from This Episode Lily Mockerman: Stuart Butler: Other topics discussed: • • • • • The three things hoteliers should be focused on right now as we work towards a recovery Don't miss Stuart's prediction regarding future staffing challenges! To contact Stuart Butler: fueltravel.com Fuel Travel Podcast Fuel Travel Blog Contact Stuart on LinkedIn Fuel's podcast with Lily: Episode 149 - 5 Amazing Revenue Management Tips to Think About During A Downturn Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page. Join us live on the This Week in Hospitality Live Show, which you can register for at hospitalitydigitalmarketing.com/live. data that Fuel has gathered with their bi-weekly surveys, and how sentiments have evolved over the course of time. Stuart also provides meaningful advice on best practices for marketing based on the data, his prediction regarding future staffing challenges, and the 3 things hoteliers should be focused on right now as we work towards recovery. Fuel has recently been doing traveler sentiment surveys to support the hospitality industry which are pretty phenomenal. What prompted you to do these surveys, and what have been some of your biggest takeaways as the series has progressed? We're data nerds. We sent out the surveys every 2 weeks. We wanted to create awareness from the data and also to find creative ways to help our clients and others financially by implementing this data. It's been interesting to see how the sentiments have evolved. We wanted to make this available to everyone, not just our own clients. Some of the biggest takeaways as the series has progressed The main areas that hoteliers should see as action items for their reopening or ramp up strategies Types of hotels that the data shows that should stay closed for an extended period of time How Fuel is using this data to support the industry We'd love to have you join us next week for Episode 9 of the ThinkUp Podcast, when we'll talk with Anisha Yadav from Revinate about the Revinate Reopening Guide. For questions on this episode or any other revenue management related topics, you can send them to us at info@thinkupenterprises.com. 

Historical Data: Still Relevant? Today's guest is Crystal Pernici, CRME, Director of Sales at IDeaS. Crystal has refined her experience at top hospitality companies including Loews Hotels, The Ritz-Carlton Hotel Company, Marriott International, and in the development of GreenPoint Hotels. Crystal shares the following: The relevance of Revenue Management in our current conditions, and why neglecting it right now may be a short-sighted perspective. How historical data can still be used in a meaningful way, both for short-term and long-term strategies. The pros and cons of using manual and automated systems. The top 3 things that hoteliers should do right now to have the most impact on recovery from COVID-19. To contact Crystal for questions or more guidance: IDeaS.com Crystal.Pernici@IDeaS.com LinkedIn: https://www.linkedin.com/in/crystalpernici/ Articles mentioned in the podcast The Importance of Revenue Management in Times of Uncertainty by Crystal Pernici Exceptional Circumstances Call for Exceptional Analytics by Stephen Hambleton Be sure to join us for our next episode with Stuart Butler of Fuel Travel to discuss their recent Customer Sentiment Study. Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page. Join us live on the This Week in Hospitality Live Show, which you can register for at hospitalitydigitalmarketing.com/live. For questions on this episode or any other revenue management related topics, you can send them to us at info@thinkupenterprises.com. 

First up, Stuart Butler, COO, Fuel shares why you need to be worried about Google affecting your business and what to do about it. Then, we chat with Dan Cummins in an encore interview. He’s a renowned comedian, television producer and host of the Timesuck, a comedic historical podcast. But he’s also an active touring stand-up comic who’s been on shows like Conan. He’s on the road constantly, and that means staying in plenty of hotels. We get the hilarious guest perspective of life on the road. Subscribe to our weekly newsletter. Text hotel to 66866. Visit www.novacancynews.com Send us your thoughts and comments to Glenn@rouse.media, or via Twitter and Instagram @TravelingGlenn. LIKE us on Facebook! Visit our sponsors: Red Roof, Almo Hospitality Subscribe on iTunes: No Vacancy with Glenn Haussman Subscribe on Android: https://play.google.com/music/listen#/ps/Ifu34iwhrh7fishlnhiuyv7xlsm Send your comments and questions to Glenn@rouse.media.  Support the show: https://www.patreon.com/novacancy Follow Glenn @TravelingGlenn Learn more at www.novacancynews.com Produced by Jeff Polly: http://www.endpointmultimedia.com/

Stuart M. Butler is a senior fellow in Economic Studies at Brookings. Prior to joining Brookings, Butler spent 35 years at The Heritage Foundation, as Director of the Center for Policy Innovation and earlier as Vice-President for Domestic and Economic Policy Studies. He is a member of the editorial board of Health Affairs, an advisory board member of the National Academy of Medicine’s Culture of Health Program, and a board member of Mary’s Center, a group of community health clinics. Most recently, he has played a prominent role in the debate over healthcare reform and addressing social determinants of health. He has also been working on a wide range of audiences, including the future of higher education, economic mobility, budget process reform and federal entitlement reform.

The holiday season is upon us. For many hotels, regular business tends to drop off this time of year. Seasonality takes different forms and depends on several factors, including your hotel's target market and its location. In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the consumer-spending mindset to drive business to their properties. We talk to Stephanie Sparks Smith, founder of Cogwheel Marketing in Seattle, Washington, and Stuart Butler, COO of Fuel Travel in Myrtle Beach, South Carolina.

Hotel industry analysts and watchers expect property renovations in the United States to surge over the next two years. They cite several reasons for the outlook, including: The industry has surpassed the peak of its recovery from the Great Recession; A slowdown in revenue growth is predicted for this year and next; The leveling off of a robust construction pipeline; and A record-breaking transaction pace in 2018. Construction companies, suppliers and others anticipate investors will focus on upgrading and improving existing assets. The 700 hotels that changed hands in 2018 and the approximate 115 assets sold in the first three quarters of this year have given owners plenty to work with over the next two years or longer. In this episode of Lodging Leaders, we explore the hotel renovation outlook. We find out what owners need to know before tackling a renovation project, how to keep guests happy during the transformation process and what steps to take to grow your business after the renovation dust has settled. We talk to Heather Tuskowski, director of operations at Winter Construction; Mark Matz, co-president and COO at Premier Project Management; Mario Insenga, founder and CEO of The Refinishing Touch; Stuart Butler, COO at Fuel Travel; and Simon Rizk, vice president of operations at Pro Hospitality Group who recently oversaw a renovation at GreenTree Inn & Suites in Pinetop, Arizona.

On this episode for the first time ever, I had the pleasure of having Stuart Butler on the show! Stuart is the COO of Fuel Marketing and the host of Fuel Hotel Marketing Podcast! Their podcast is one of the ones I discovered when I first started my journey with Slick Talk! A Podcast On a Podcast! We talk a lot about marketing and how important it is to include everyone from every team and department as a marketer for your property and how that will always drive direct bookings!

First up is Stuart Butler, COO, Fuel Travel who shares the results of the company's latest edition of its annual Leisure Travel Study. Get your copy at https://www.fueltravel.com/2019-leisure-travel-trends-study/. Then we speak with Kenny Dickerson, Co-Owner & Managing Member at COACHILLIN' who shares his reluctance in getting into the cannabis business. Here's what changed his mind and is making him millions. Plus, Roger Bloss joins to complement his appearance on No Vacancy this past spring. Subscribe to our weekly newsletter. Text hotel to 66866. Visit www.novacancynews.com Send us your thoughts and comments to Glenn@rouse.media, or via Twitter and Instagram @TravelingGlenn. LIKE us on Facebook! Visit our sponsor: Red Roof, Almo Hospitality Subscribe on iTunes: No Vacancy with Glenn Haussman Subscribe on Android: https://play.google.com/music/listen#/ps/Ifu34iwhrh7fishlnhiuyv7xlsm Send your comments and questions to Glenn@rouse.media.  Support the show: https://www.patreon.com/novacancy Follow Glenn @TravelingGlenn Learn more at www.novacancynews.com Produced by Jeff Polly: http://www.endpointmultimedia.com/

In this episode, Glenn Haussman of the No Vacancy podcast and Estella Hale, Chief Evangelist with SHR discuss an exciting new technology survey. Fuel Travel, StayNTouch and Flip.to partnered to study perspectives from hoteliers and suppliers on industry technology and we sit down with Stuart Butler, COO of Fuel Marketing, to discuss Fuel's newly-released hospitality technology study conducted to find out if vendors and hoteliers are aligned in their expectations, with a special focus on the subject of integrations.  

Ecommerce and marketing solutions that reduce OTA reliance & increase bookings… Gaining ground in market share isn’t the only goal for hotels and hotel chains. Keeping it— comes in at a close second. To do that in the current industry climate, many hotels must utilize specialized e-commerce solutions to make sure all online presence and marketing resources are maximizing market share opportunities. Fuel Travel, a premier hotel marketing agency, is offering just that — website design, custom hotel apps, and marketing solutions that reduce OTA reliance & increase bookings. Plus, its COO hosts a podcast which can add some “fuel” to a resort or hotel’s marketing strategy. And the one snack you have to try. Stuart Butler, COO of Fuel Travel and host of Fuel Hotel Marketing Podcast, joins John Matson and Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.In this episode: How hotels can differentiate in the market Following brand standards and following the flag is more challenging, and in the end hospitality comes down to one thing: hospitality Why the best marketing is hiring the right people and exceeding the expectations of guests Exceptional experiences are priority, and the rest takes care of itself How Butler wanted to work for NASA, originally from the UK, and how while studying physics he got into computer programming Why fuel Interactive rebranded as Fuel Travel, adjusting focus to hospitality The Guest Express mobile app, giving a property the ability to communicate with customers one-on-one The mistakes independent hotels make when launching, how too many are people chasing the bright and shiny buzz vs. paying attention to the basics that have worked forever Email marketing is still the #1 thing one can do as a property and destination property Also, most hotel operators do not have a grasp of the data, or how customer acquisition is happening, or tracking the whole revenue journey The focus on accessing info via mobile, with micro-periods of access, yet mobile is an afterthought for so many web designers for hotels More traffic comes from mobile, but bookings are not following that yet (likely because mobile experience is not as good as desktop) Good profiles are very important to connect with younger generations It is unnecessary to give away massive discounts to get business if marketing is strong enough Podcast helping marketing hotels with the Fuel Hotel Marketing Podcast Aspirations for space travel, and Star Wars Why marketing should be thought of as a conversation with the guest

This week we learn strategies to make our career work smoothly when faced with adversity. In this case, a total a%$hole. Glenn speak with Bob Sutton, author of the Asshole Survival Guide. Sutton is Professor of Management Science and Engineering at Stanford University.  He co-founded the Stanford Technology Ventures Program (and the Hasso Plattner Institute of Design (“the d school”).  He is a Fellow at IDEO, Senior Scientist at Gallup, and an advisor to McKinsey & Company.  Sutton studies organizational change, leadership, innovation, and workplace dynamics.  He has published over 150 articles and chapters and written seven books. Sutton's latest book is The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt.  His web site is www.bobsutton.net and he tweets @work_matters.   Learn more about the Asshole Survival Guide on Amazon.com. First up we have Stuart Butler, COO of the innovative company Fuel Travel Marketing.  Glenn and Stuart share stories from the front lines of marketing and supply strategies to whip your hotel digital marketing strategy into shape. Visit our sponsor: Kevin Barry Fine Art Hear how Kevin Barry Fine Art is Reinventing Hotel Art for an Interactive and Social Generation Subscribe on iTunes: No Vacancy with Glenn Haussman Subscribe on Android: https://play.google.com/music/listen#/ps/Ifu34iwhrh7fishlnhiuyv7xlsm Send your comments and questions to Glenn@rouse.media.  Support the show: https://www.patreon.com/novacancy Follow Glenn @TravelingGlenn Learn more at http://novacancy.libsyn.com Produced by Jeff Polly: http://www.endpointmultimedia.com/  

In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Marquis on Feb 21st, 2017. The topics being discussed were confidential, but Stuart cleared it with the attendees that he could share a small part of the conversation with our lucky podcast listeners. Download the presentation here: https://docs.google.com/presentation/d/1t0Eo8N3g8g37Xgg6m8Bix0115jeYbUuX1l3RLFflcWs/edit#slide=id.g1b1a6b5120_0_6 FULL SHOW NOTES AT: http://www.fueltravel.com/2017/02/25/fuel-hotel-marketing-podcast-episode-44-otas-right-hotel-wrong/

Rep. Tom Price is President-elect Donald Trump's pick to run the Department of Health and Human Services, the trillion-dollar cabinet agency that oversees Medicare, Medicaid, Obamacare and much more. But is Price ready to take on the enormous job — and what will he find when he gets there? A former HHS Secretary nominee and a well-regarded policy analyst break down what comes next. First, former Senate Majority Leader Tom Daschle joins PULSE CHECK (starts at the 2:30 mark) to discuss what it was like to be nominated to run HHS, how the White House and other officials work together to craft health reform and why he thinks Democrats should find ways to work with Trump, not resist him. Then, Stuart Butler of the Brookings Institution joins PULSE CHECK (starts at the 23:20 mark) to go deep on Tom Price's policies, explain how they could change Obamacare and game out what Republicans will do next on health reform. We’d appreciate your help: Please share PULSE CHECK and rate us on your favorite podcast app. Have questions, suggestions or feedback — especially given the political changes? Email ddiamond@politico.com.

Brookings experts discuss Election 2016 and the transition ahead. David Wessel, senior fellow in Economic Studies and director of the Hutchins Center on Fiscal and Monetary Policy, moderates a conversation with Stuart Butler, senior fellow in Economic Studies, John Hudak, senior fellow in Governance Studies and deputy director of the Center for Effective Public Management, Elaine Kamarck, senior fellow in Governance Studies and founding director of the Center for Effective Public Management, and Bruce Riedel, senior fellow in Foreign Policy and director of the Intelligence Project, on the results of the 2016 U.S. presidential election and what to expect from President-elect Donald Trump. Special thanks to the event moderator, David Wessel, and the events team, Eric Bull, Adrianna Pita, and Camilo Ramirez. Additional thanks to audio producer Gaston Reboredo and producer Vanessa Sauter, and also thanks for additional support from Eric Abalahin, Jessica Pavone, Nawal Atallah, Basseem Maleki, and Rebecca Viser. Subscribe to the Brookings Cafeteria on , listen in all the usual places, send feedback email to , and follow us and tweet us at  on Twitter. BCP is part of the .

Listen NowSection 1332 of the Affordable Car Act allows states to propose Affordable Care Act-comparable state insurance programs.   Programs would need to meet certain criteria in order to win federal waiver authority.   One state currently considering a wavier is Colorado, i.e., Colorado voters will be asked to approve a state constitutional amendment that would create in part, a financing plan that would provide universal health care to all eligible Colorado residents.       During this 20 minute conversation Dr. Butler discusses the genesis of Section 1332, why states (blue and red) would be motivated to submit a waiver, the benefits of such waivers, how the next administration might revise current 1332 regulations and state efforts to date, for example, Colorado under its ColoradoCare initiative. Dr. Stuart Butler is a Senior Fellow in economic studies at the Brookings Institution.   He is also currently an AdjunctProfessor at Georgetown, a Visiting Fellow at the Convergence Center for Policy Resolution, a member of the editorial board of Health Affairs, a member of the Board on Health Care Services of the Institute of Medicine and of the Advisory Group for the Academy of Medicine's Culture of Health program.   Prior to Dr. Butler spent 35 years at the Heritage Foundation.   Among other previous positions he was an Institute of Politics Fellow at Harvard and a member of Housing Secretary Jack Kemp's Advisory Commission on Regulatory Barriers to Affordable Housing.  Dr. Butler was educated at St. Andrews University in Scotland where he received his undergraduate degree in physics and mathematics, his Masters of Arts in economics and history and his Ph.D. in American economic history.  Dr. Butler's JAMA Forum essay, noted during this conversation, is at: https://newsatjama.jama.com/2016/09/14/jama-forum-action-on-the-aca-next-year-maybe/See also Dr. Butler's most recent November 30th JAMA Forum essay titled, "Repeal and Replace Obamacare: What Could it Mean?"  At: https://newsatjama.jama.com/2016/11/30/jama-forum-repeal-and-replace-obamacare-what-could-it-mean/. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thehealthcarepolicypodcast.com

Robert Kelly is a Lonely Planet author and freelance writer who for the past 20 years has been living in Taiwan and most recently Malaysia. Robert has written for the BBC, The Wall Street Journal, Taiwan Review, The South China Morning Post as well as several other travel publications.He has extensive knowledge of the culture, customs and diversity of East and Southeast Asia. His most recent project is the audio podcast Travel Tape, a documentary style travel guide that dives deep into the cultures, history and stories of some of the most fascinating places around the world available-in the iTunes Store. In part 2 of our conversation Robert gives us background on the making of the Travel Tape Podcast series including the editing of the amazing sounds captured in Stuart Butler’s audio diary from his exploration on foot of  the Masaii country of Southern Kenya in 2015. And his interview with journalist author David Eimer on the little known Korean enclave within the border of China. Robert joined me for part 2 from his home in Kuala Lumpur.Audio clips in this episode were produced and provided by Robert Kelly from the Travel Tape Podcast series. Learn more:http://www.robertscottkelly.com/traveltape/

Reading by Stuart Butler, PhD, author of Strengthening the Affordable Care Act: The Need for Strategic Building Blocks

A weekly meeting of conservative bloggers, online journalists and modern media strategists hosted by The Heritage Foundation.

  An amazing panel of fiscal experts in Iowa for a "Fiscal Wake-up Tour".  David Walker,  Comptroller General of the United States.  Robert Bixby,  Executive Director of the Concord Coalition.   Stuart Butler,  Heritage Foundation.  Isabel Sawhill,   Brookings.   Conclusion?   We can't afford it.  And we are now billing our grandkids.  They insist that's a bad thing.  Then,  Dr. Bruce Perry  with "The Boy Raised as a Dog"...a psychiatrist fixes damaged kids.  Matt Barber  finds an AIDS activist who stumbles into truth.  Plus,  Cedar Rapids buys $5000 worth of Tom Sawyer,  but says its too UN-PC to use.   Hilarious!