Podcasts about metasearch

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Best podcasts about metasearch

Latest podcast episodes about metasearch

Travel Market Life
Melia International - Hoteliers' Voice S4E6 with Sofia Muntaner: Evolution of hotel marketing

Travel Market Life

Play Episode Listen Later Jun 9, 2024 22:01 Transcription Available


We are joined by Sofia Muntaner, Senior Brand Manager Melia Hotel International for Zel and Innside brands with approx 45 properties, as we delve into the world of hotel marketing and the complexities involved today.With 10 years at Melia, Sofia reflects on the changes and evolution in marketing and some of the key drivers to success as we discuss:1.         How marketing changed as a result of consumer trends and behaviour2.         marketing channels key to success with consumers today3.         How social media channels differ in performance, audience and engagement4.         The role of content5.         Use of guest technology and marketing systems  This episode is part of our Media Partnership with IHTF in which Sofia is presenting on the topic: Attracting the new wave of guests Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Skift
Travel Metasearch's Big Issues

Skift

Play Episode Listen Later Apr 2, 2024 3:45


Episode Notes Travel metasearch sites, which enable consumers to compare hotel or flight prices from multiple vendors simultaneously, had been thriving since the early days of online travel. But the sector is experiencing a rough patch now, reports Executive Editor Dennis Schaal.  Schaal writes some of the major travel metasearch players have had financial issues in recent years, noting Google has eaten into Tripadvisor's metasearch market share. Tripadvisor's hotel metasearch revenue grew only 7% in 2023. Meanwhile, Trivago recorded a roughly $176 million loss last year.  Wells Fargo Managing Director Brian Fitzgerald said factors other than increased competition from Google have contributed to the struggles of travel metasearch companies. Hotels in particular have been able to attract more direct traffic through their loyalty programs. Next, United Airlines is offering pilots unpaid time off in May due to delivery delays with Boeing jets, writes Airlines Reporter Meghna Maharishi.  The carrier said its projected 2024 block hours — the industry's standard measure for aircraft use — have been cut. So United pilots now have the option of taking unpaid time off to help reduce excess staffing. Boeing delivery delays have also impacted hiring at United, with the airline announcing it would halt pilot hiring in May and June.  Finally, baseball star Shohei Ohtani could boost tourism to the U.S. this season after joining the Los Angeles Dodgers — that is, if he isn't suspended for being involved in an ongoing gambling scandal, writes Associate Editor Rashaad Jorden.  Japanese travel agency JTB is looking to take advantage of the huge interest in Japan in seeing Ohtani play for the Dodgers. JTB, which agreed to an international partnership with Major League Baseball earlier this year, is offering travel packages to Ohtani's regular season games in the U.S. JTB Branding and PR Manager Kaori Mori said the company saw enormous demand in the travel packages it offered for the season-opening series in South Korea between the Dodgers and San Diego Padres. Ohtani has been mired in controversy recently, as his longtime interpreter has been accused of stealing millions of dollars from Ohtani to cover a gambling debt. But Mori said she believes more Japanese fans want to travel to the U.S. to watch Ohtani, who has denied betting on baseball.  Producer/Presenter: Jose Marmolejos

Slope Podcast - Ospitalità 4.0
G9 - Quando distribuzione fa rima con frammentazione

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Mar 22, 2024 14:19


Nel panorama in continua evoluzione dell'industria alberghiera, la distribuzione efficace gioca un ruolo cruciale nel successo di un hotel, sia dal punto di vista del brand che delle vendite. Distribuire con consapevolezza i propri alloggi diventa però sempre più difficile in un contesto dove si rischia frammentazione e scarso controllo. In Ospitalità 4.0 Gold si parlerà di distribuzione e rischi di frammentazione tra canali diretti, OTA, Metasearch, GDS e le buone vecchie agenzie di viaggio.Scarica la mappa concettuale della puntata ➡️ https://landing.slope.it/mappe-concettuali/

Travel Market Life
Digital Marketing – performance metrics that drive revenue

Travel Market Life

Play Episode Listen Later Nov 20, 2023 21:53


In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey Hospitality about the changes in performance marketing and how the industry can get a better grasp over the opportunities for digital channels and what actually works. The pair give a frank insight to how to assess true performance and why fixed budgets needs to be abandoned in favour for performance-based. We talk through; How and where Google is delivering for hotelsConsidering investment and budget in digital marketingThe essential data and tracking for effective measurement of ROIAnd the role of brand campaigns Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Travel Market Life
Digital Marketing: Optimising the direct channel

Travel Market Life

Play Episode Listen Later Nov 13, 2023 20:40


We're joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.  In conversation we look at Changes in approach to direct bookingsKey to direct booking and marketing for the guest journeyEvolving roles of agencies and consultantsAnd how the website function has adapted to consumer expectation. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Slope Podcast - Ospitalità 4.0
Ep.188 - Trend e moda

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Nov 11, 2022 9:00


Può una partita di padel essere lo spunto per una puntata del podcast Ospitalità 4.0? Nella 188esima puntata del podcast si parlerà di come riconoscere trend e mode nel settore alberghiero portando esempi e casi pratici come il social Clubhouse, il metasearch Google Travel e molto altro ancora.

Slope Podcast - Ospitalità 4.0
Ep.180 - I costi dei metasearch

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Sep 16, 2022 13:25


Il metasearch lavora secondo un modello di funzionamento conosciuto come “price advertising”, quindi sul metasearch si va ad investire del budget per mettere in risalto il “miglior prezzo” della struttura per determinate date.Nella 180esima puntata del podcast Ospitalità 4.0 si parlerà dei costi dei metasearch, analizzando anche quali sono i costi nascosti che possono trarci in inganno. https://www.slope.it/2022/09/12/capiamo-il-metasearch-di-google-e-perche-e-diverso-da-booking-com/

Slope Podcast - Ospitalità 4.0
Ep.179 - OTA vs Metasearch

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Sep 9, 2022 11:17


Bisogna far attenzione a non confondere canali OTA e Metasearch, talvolta queste due tipologie di piattaforme rischiano di essere confuse tra loro. Nella 179esima puntata del podcast Ospitalità 4.0 si parlerà approfonditamente di OTA e Metasearch. I metasearch hanno il compito di interrogare il contenuto di più portali di vendita (tra cui canali OTA e sito ufficiale della struttura) e vanno ad aggregare i risultati in un'unica lista.I canali OTA mostrano invece SOLO nella propria piattaforma disponibilità, tariffe e prezzi di quelle strutture che hanno deciso di vendere i propri alloggi in quel portale.

Slope Podcast - Ospitalità 4.0
Ep.134 - Storia e retroscena del Channel Manager con Leopoldo Sergi

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Oct 29, 2021 25:09


Il channel manager è uno strumento che ormai è entrato nella quotidianità degli albergatori, il suo utilizzo è quanto mai fondamentale per sincronizzare prenotazioni, tariffe e disponibilità con i diversi canali OTA e metasearch, evitando così di andare in overbooking. Nella 134esima puntata del podcast Ospitalità 4.0 Edoardo e Marco hanno come ospite Leopoldo Sergi, co-founder e CTO di RoomCloud, uno dei primi channel manager sul mercato italiano che dal 2009 offre connettività alle strutture ricettive del bel paese.Diversi gli argomenti trattati nel corso della puntata, tra cui: • Che cosa fa effettivamente un channel manager? 
• Quali sono le sfide tecnologiche che affronta un team di ingegneria del software che sviluppa un channel manager? 
• Come funziona il collegamento di un nuovo canale OTA a RoomCloud? 
• La sincronizzazione istantanea dei canali è una leggenda dei marketer?
https://www.slope.it/2021/10/29/storia-e-retroscena-del-channel-manager-con-leopoldo-sergi-podcast-ep-134/

Hospitality Marketing
Hospitality Marketing Show 307

Hospitality Marketing

Play Episode Listen Later Jun 25, 2021 32:36


PR Message versus Marketing Message Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #307 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. We are also on the only 24/7 TV Channel dedicated to Hospitality the HospitalityChannel.tv SO let's get started; 00:01 — Our tools for review this week are; https://www.ping-go.com/ https://www.businesswire.com/portal/site/home/ https://www.prweb.com/ http://prwire.me/ 00:06— Our Technique this week is; "PR Message versus Marketing Message" 00:14 — News and Show Review CoHosts Stephanie Smith Dean Schmit Adele Gutman Show Notes 00:03 -- is the current dilution of segments due to prior low offered rates. 00:14 -- Google now allows you to target what dates ppl are looking for on there Metasearch program 00:24 -- how the impact of reviews can effect your revenue 00:44 -- how the impact of current service limitations are hurting your future business 01:20 -- what are some options that brands can do for themselves 02:05 -- Show Ends Hoteliers Rethink Revenue Management Due to Dearth of Talent    https://www.costar.com/article/352137647/hoteliers-rethink-revenue-management-due-to-dearth-of-talent Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We're even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don't forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Also subscribe to the only Hospitality TV channel on ROKU / AppleTV / Google Play . and Amazon Prime or Google Play or Apple App Store thank You for the privilege of your time. Talk to you next week!

Hospitality MetaSearch
Hospitality Metasearch Marketing Show 9

Hospitality MetaSearch

Play Episode Listen Later Jun 21, 2021 12:35


All Things Metasearch for hospitality

Hospitality MetaSearch
Hospitality Metasearch Marketing Show 8

Hospitality MetaSearch

Play Episode Listen Later Apr 30, 2021 12:34


In this episode we continue our Google discussion to address the verticalization of Google's digital marketing formats for Hospitality. We talk about how this applies to branded vs. non-branded keywords and how these apply to the marketing funnel. We also provide an explanation of “The Marketing Funnel” in as it ties directly to our next episode on TripAdvisor Plus!

Hospitality MetaSearch
Hospitality Metasearch Marketing Show 7

Hospitality MetaSearch

Play Episode Listen Later Apr 16, 2021 14:04


In this episode, we will talk about the recent launch of Google's Free Booking Links, aka Google Free Organic Meta. We cover the pros and cons, as well as a few recommendations on who can benefit most!

Slope Podcast - Ospitalità 4.0
Ep.106 - Google hotel brainstorming con Armando Travaglini

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Apr 9, 2021 25:40


Google Hotel Ads, Free Booking Links, Property Promotion Ads e molto altro ancora. Nella puntata 106 del podcast Ospitalità 4.0 Edoardo e Marco avranno come ospite Armando Travaglini, consulente e formatore per il web marketing turistico, con cui parleranno delle nuove funzionalità messe in campo da Google nel settore travel.https://www.slope.it/2021/04/09/google-hotel-brainstorming-con-armando-travaglini-podcast-ep-106/

Slope Podcast - Ospitalità 4.0
Ep.104 - Consistenza tariffaria

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Mar 26, 2021 8:22


In questa 104esima puntata del podcast Edoardo e Marco analizzeranno i vantaggi, ma perlopiù gli svantaggi, di avere una eccessiva frammentazione tariffaria per quanto riguarda la presenza della nostra struttura in canali OTA e metasearch. Essere presenti in più canali di vendita può sembrare cosa semplice, ovvia e chiaramente migliorativa, il problema è che non è così. All’aumentare del numero di canali su cui vendiamo nasce e cresce il problema della consistenza tariffaria. Argomenti trattati nella puntata: - Consistenza tariffaria: che cosa si intende?- I rischi di essere su molti canali di vendita- Prezzi diversi = calo di credibilitàhttps://www.slope.it/2021/03/26/consistenza-tariffaria-podcast-ep-104/

Fuel Hotel Marketing Podcast
181 - Everything You Need To Know About Google’s Metasearch Changes

Fuel Hotel Marketing Podcast

Play Episode Listen Later Mar 24, 2021 57:15


This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, we discuss the facts, the implications, and give advice on how to navigate the changing landscape. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-181-everything-you-need-to-know-about-googles-metasearch-changes/

google trojan metasearch
Hospitality Marketing
Hospitality Marketing Show 292

Hospitality Marketing

Play Episode Listen Later Mar 18, 2021 32:13


"Why keep guessing when you can ask?" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #292 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://www.marquiz.io/ https://www.surveymonkey.com/ https://www.typeform.com/ https://www.google.com/forms/about/ https://surveys.google.com/ 00:08— Our Technique this week is; "Why keep guessing when you can ask?" 00:23 — News and Show Review Co-Hosts Dean Schmit Stephanie Smith Adele Gutman Edward StOnge Show Notes 00:01 -- Googles new organic Metasearch what is it? 00:40 -- New TripAdvisor Plus details 00:54 -- what is the real impact of TripAdvisors move on hotels and the market 01:48 -- Amazing women paving the way of innovation and travel 02:18 -- Show ends Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Slope Podcast - Ospitalità 4.0
Ep.101 Special - Google Hotel Ads Gratis

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Mar 9, 2021 7:39


Ultima novità in casa Google: Google Hotel Ads diventa il primo metasearch GRATUITO.Da oggi Google, attraverso Free Booking Links, permette di mostrare nella scheda dell'hotel una lista di risultati organici (non a pagamento) tra cui il vostro canale diretto (booking engine).Come funziona? Grazie alla partnership tra Slope e Google vi basterà richiedere l'attivazione del canale e in pochissimo tempo metterete in vendita il vostro hotel su Google Hotel Ads senza dover creare campagne a pagamento (gratuitamente).Scaletta degli argomenti trattati: - Il metasearch di Google finalmente gratuito, l’inizio di una rivoluzione? - che cos'è il metasearch google hotel ads- dove vengono mostrati i prezzi dell’hotel- l'importanza della scheda google my business e del collegamento al booking engine per completare la prenotazione- come si attivahttps://www.slope.it/2021/03/09/google-hotel-risultati-organici-come-funziona-e-come-connettersi

Slope Podcast - Ospitalità 4.0
Ep.97 - Vendere sui metamotori è diverso

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Feb 12, 2021 14:37


Vendere su un metasearch o vendere su un portale OTA non è la stessa cosa. L’errore più comune che si può fare è pensare che un metasearch e un OTA abbiano le stesse dinamiche di funzionamento. Non è così.Nella 97esima puntata del podcast Ospitalità 4.0 Edoardo e Marco spiegheranno il motivo per cui metasearch e OTA hanno principi e logiche di funzionamento molto diversi.Gli argomenti trattati nella puntata saranno: - definizione di canale OTA e di metasearch- metasearch e concetto di price advertising- dove si posiziona il metasearch nel funnel di prenotazione- quanto costa fare pubblicità sui metasearch come Google Hotel Ads?https://www.slope.it/2021/02/12/vendere-sui-metamotori-e-diverso-podcast-ep-97/

Hospitality MetaSearch
Hospitality MetaSearch Show 6

Hospitality MetaSearch

Play Episode Listen Later Dec 29, 2020 32:45


In the spirit of thinking ahead to the new year, this week's podcast takes a look at how metasearch is inspiring tomorrow's digital leaders. Inspired by a Koddi article from 2018, I talk about how the role of “metasearch manager” requires a skill set beyond that of a typical digital marketer. We know the lines between revenue management, marketing, sales, and reservation managers were already getting blurry prior to the pandemic. Today, the lines have often been completely erased, resulting in the need for everyone to add new tools to their tool belt. The 6th episode of our Heavy Meta podcast focuses on the skill sets needed to become an effective metasearch manager. You can also learn more / sign up for our educational webinar series by visiting https://basecampmeta.com/meta-educational-series

Hospitality MetaSearch
Hospitality MetaSearch Marketing Show 5

Hospitality MetaSearch

Play Episode Listen Later Dec 23, 2020 21:13


In episode #5 we take a quick look back at one of our most popular episodes where we talked about setting goals for your marketing campaigns. We then transition into a discussion on how even the smallest of hotels (i.e. 10-room B&B in Omaha) can and should participate in Google meta.

Hospitality MetaSearch
Hospitality MetaSearch Show 4

Hospitality MetaSearch

Play Episode Listen Later Dec 9, 2020 34:15


In today's podcast we welcome Adele Gutman Milne from Aspire Reputation Marketing to talk about the correlation between guest satisfaction and your metasearch marketing campaigns. We cover practical tips for improving your guest feedback, as well as how to leverage this for better metasearch performance!

hospitality metasearch
Hospitality MetaSearch
Hospitality MetaSearch Show 3

Hospitality MetaSearch

Play Episode Listen Later Nov 25, 2020 22:13


This week's podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each. We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.   (1)    Budgeting for meta Uncapped? Pros & ConsNo budget at all (PPS)?  Pros & ConsSomewhere in between? Pros & Cons   (2)    Meta as part of larger direct booking program Mobile vs. DesktopBooking engine flow / conversionDesktop widgetsRemarketingAttribution

Hospitality MetaSearch
Hospitality MetaSearch Show 2

Hospitality MetaSearch

Play Episode Listen Later Nov 10, 2020 26:34


We continue our podcast by picking up with the cliffhanger question from our last episode – Would a 100% cost of sale be a deal breaker? Learn more about how setting and understanding goals will dictate your path in meta, as well as any other marketing campaign. We also talk about what to expect from meta, how this differs by hotel and device, and how this relates to your typical SEM campaign.     Outline   (1)    Setting your goals Would 100% COS be a deal breaker? It depends!Our goals dictate our pathBrandingVolumeOwning the guestCOS / ROASDiversified Portfolio   (2)    What to expect from meta Segue from goals & revisit the comparison to brand / non-branded searchConversion rates matter / Mobile vs. DesktopReview 2019 Performance StatsLaw of Diminishing Returns

SHR Soundbites
A Revenue Forum webinar on metasearch

SHR Soundbites

Play Episode Listen Later Oct 29, 2020 6:51


Annemarie Gubanski, Founder & CEO, Taktikon Consultancy, joins me from Stockholm to talk about the upcoming November 5th Revenue Forum Webinar on metasearch.

Hospitality MetaSearch
Hospitality MetaSearch Show 1

Hospitality MetaSearch

Play Episode Listen Later Oct 27, 2020 19:23


"Why is MetaSearch So Important?" In this inaugural episode of the Heavy-Meta podcast we start off with an overview of why meta is such a big deal these days. Each episode will also feature some myth-busting, and today we address the myth that metasearch only provides channel shift rather than new business.

Revenue Hub Podcast
Are Branded Hotels Wasting Money on Metasearch Right Now?

Revenue Hub Podcast

Play Episode Listen Later Oct 16, 2020 33:21


Today we are joined by Stephanie Smith from one of our Expert Partners: Cogwheel Marketing (https://www.cogwheelmarketing.com/) Stephanie puts forward her reasoning as to why she feels investing in metasearch is not the best use of resources for branded hotels at this current time. Stephanie outlines why, in this current climate and changing guest profile, she feels metasearch is just a channel shift and is not producing incremental revenue. We touch on ROAS (Return on Ad Spend) and why when comparing your metasearch spend with OTA commission you may not be comparing apples with apples. Finally we look at where our limited budgets could be used further up the funnel to drive that incremental revenue. Here are the chapters: 0:00 Video Intro 1:08 Brand Intro 1:19 Welcome Guest 1:59 Guest Intro 4:05 Metasearch: Is it Currently Worth It? 7:43 Metasearch: Not Incremental Revenue 12:02 ROAS Comparison Not Apples to Apples 20:38 Where should we invest our budget 29:22 Does COVID Instill a Short Term View 32:12 Wrap Up You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub (https://www.linkedin.com/company/revenue-hub/?viewAsMember=true) Facebook:   https://www.facebook.com/revenuehub (https://www.facebook.com/revenuehub/) Twitter:        https://twitter.com/revenue_hub You can see the interview on our YouTube channel here: https://youtu.be/PTCGuNw9ysA

Hospitality Marketing
Hospitality Marketing Show 266

Hospitality Marketing

Play Episode Listen Later Sep 17, 2020 26:29


“The Freedom of operating your own website" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #266 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://wpengine.com/ https://wpsuperhost.com/ 00:06— Our Technique this week is; “The Freedom of operating your own site" 00:18 — News and Show Review CoHosts Dean Schmit Melissa Kavanagh Adele Gutman Stuart Butler Holly Zoba Del Ross Show Notes 00:01 — Remembering where we were 19 years ago 00:19 — Fuel travel sentiment study review — 50% have travels since the pandemic has started 00:29 — 30% of current travel is a last minute trip 00:31 — vast majority of travelers are staying at traditional hotels 00:33 — being aware of local availability is a high reason to decide to travel 00:41 — 70% want to hear about local restaurants status while only 30% got that info 00:43 — less likely to not travel if a mask ordinance was in force locally 00:47 — $3% of youth would be less likely to travel with a mask ordinance in place 00:48 — 84% of people are willing to travel 00:49 — Top three reason forgot traveling 00:50 — 50% are likely to travel in the next 30 days 00:52 — if your within one hour of travel you have a 60% likelihood of traveler interest 01:00 — A large majority of people want to travel to a 'small town’ rather than a big city 01:08 — Transient RevPAR was down -40.7% (occupancy -34.0%, ADR -10.1%), while Group RevPAR was down -79.3% (occupancy -70.5%, ADR -30.0%) Group RevPAR decline improved this week for the sixth time in seven weeks; -91.5%, -90.1%, -87.4%, -84.6%, -82.5%, -85.4%, -80.1%, -79.3% vs. prior year over the past eight weeks 01:20 — Review of Del’s breakeven RevPar 01:25 — discussion about zero based budget and what we have learned from our current circumstances — 51.6% hotel amp;loyee’s have returned to work 01:54 — Metasearch in todays environment 02:11 — Show ends Breaking out of the silo: How hotels can redefine commercial success      https://www.phocuswire.com/hotels-redefine-commercial-success Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Hospitality Marketing
Hospitality Marketing Show 265

Hospitality Marketing

Play Episode Listen Later Sep 7, 2020 29:23


“Securing yourself and your organization against hacks" -- and the tools to do it Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #265 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://1password.com/ https://www.roboform.com/ https://www.lastpass.com/ 00:06— Our Technique this week is; “Securing yourself and your organization against hacks" 00:18 — News and Show Review CoHosts Richard Farrar Adele Gutman Ben Hanley Stephanie Smith Tim Peter Dan Wacksman Tristan Heaword Dean Schmit Stuart Butler Edward StOnge Show Notes 00:02 — The state of the industry, what is to look forward to beyond 50% 00:14 — what are brands capable to do to help there properties 00:36 — How are vacation rentals and AirB&B reflect there growth compared to hotels recovery 01:15 — GREAT discussion about Metasearch pro and con with Stephanie and Dean 02:04 — Show ends https://www.otainsight.com/resources/blog/how-to-forecast-with-confidence-at-your-hotel Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

The Skift Podcast
How Travel Metasearch Survives a Pandemic (With Kayak CEO Steve Hafner)

The Skift Podcast

Play Episode Listen Later Jul 23, 2020 22:11


At Skift's recent Travel’s Path Forward: Online Travel event, Skift Executive Editor Dennis Schaal interviewed Kayak and OpenTable CEO Steve Hafner about the state of travel metasearch, restaurant bookings, and what digital discovery and booking looks like during and after a pandemic.    To participate in more events like this, visit https://forum.skift.com

SHR Soundbites
Dorian from MyHotelShop on Metasearch

SHR Soundbites

Play Episode Listen Later Jun 26, 2020 5:27


Are hoteliers using metasearch amid the COVID-19 recovery? If so, how effectively? Dorian answers these questions along with what you need to know about metasearch: 1. Understand where your travelers are coming from, 2. Understand which types of travelers they are, 3. Choose the right platform, 4. Be present online.

covid-19 metasearch
Pep Talk India
Google Founders Studied Failures to Succeed | Entrepreneurship Crash Course | Millionaire Mindset

Pep Talk India

Play Episode Listen Later Dec 17, 2019 4:05


magine a world where there is no Google. Doesn't life get harder the moment you imagine it? You use it multiple numerous times a day, and why shouldn't you? It has made the lives so comfortable. You can ask it just anything and you'll get the answer. But how did this came out of nowhere in the early 2000s when the internet was being dominated by a crowd of Search Engine giants including Ask, Yahoo!, AltaVista, DogPile, MetaSearch, WebCrawler and many others? Google came in existence and in no time its competitors were no more in existence. Listen to this podcast on the out of the box idea used by the founders Larry Page and Sergey Brin to make Google the most successful story on the internet.

Slope Podcast - Ospitalità 4.0
Ep.21 - Come sfruttare i metasearch

Slope Podcast - Ospitalità 4.0

Play Episode Listen Later Sep 6, 2019 11:53


Cosa sono i metasearch? Come possono essere utilizzati i metasearch per aumentare le prenotazioni dirette? Quali possono essere le strategie di vendita da applicare? Nella ventunesima puntata del podcast Ospitalità 4.0 Edoardo e Marco vi parleranno di metamotori, cercando di analizzare vantaggi e svantaggi di questi strumenti, valutando se vale la pena investirci tempo e soprattutto denaro.www.slope.it

How I Got Here - Inside stories from innovation and startups in travel
1. Gareth Williams of Skyscanner (FULL SHOW)

How I Got Here - Inside stories from innovation and startups in travel

Play Episode Listen Later Aug 21, 2019 56:02


Skyscanner is one of the digital travel era's biggest success stories.Created by a trio of friends in 2004, Skyscanner started as a simple flight metasearch tool and ended up part of the Ctrip empire following a $1.75 billion sale in 2016.A lot happened in the intervening 12 years, including a number of acquisitions, a launch into hotel search and the creation of the one of the most popular travel apps in the market.Gareth Williams found himself in the CEO hot seat and steered the company alongside co-founders Barry Smith and Bonamy Grimes until he took on a chair role in May 2017.In one of his first in-depth interviews since stepping aside, Williams is the first guest for the new How I Got Here podcast.In a wide-ranging conversation, he discusses the formation of the company, its funding and marketing strategy, competition, early ups and downs, and the sale to Ctrip.HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.It's hosted by PhocusWire editor in chief Kevin May and Mozio co-founder and CEO, David Litwak.Other episodes: on PhocusWire and Mozio.

How I Got Here - Inside stories from innovation and startups in travel
1A. Gareth Williams of Skyscanner... on competitors

How I Got Here - Inside stories from innovation and startups in travel

Play Episode Listen Later Aug 21, 2019 5:21


Skyscanner is one of the digital travel era's biggest success stories.Created by a trio of friends in 2004, Skyscanner started as a simple flight metasearch tool and ended up part of the Ctrip empire following a $1.75 billion sale in 2016.A lot happened in the intervening 12 years, including a number of acquisitions, a launch into hotel search and the creation of the one of the most popular travel apps in the market.Gareth Williams found himself in the CEO hot seat and steered the company alongside co-founders Barry Smith and Bonamy Grimes until he took on a chair role in May 2017.In one of his first in-depth interviews since stepping aside, Williams is the first guest for the new How I Got Here podcast.In a wide-ranging conversation, he discusses the formation of the company, its funding and marketing strategy, competition, early ups and downs, and the sale to Ctrip.HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.It's hosted by PhocusWire editor in chief Kevin May and Mozio co-founder and CEO, David Litwak.Other episodes: on PhocusWire and Mozio.

How I Got Here - Inside stories from innovation and startups in travel
1C. Gareth Williams of Skyscanner... on multi-modal

How I Got Here - Inside stories from innovation and startups in travel

Play Episode Listen Later Aug 21, 2019 3:13


Skyscanner is one of the digital travel era's biggest success stories.Created by a trio of friends in 2004, Skyscanner started as a simple flight metasearch tool and ended up part of the Ctrip empire following a $1.75 billion sale in 2016.A lot happened in the intervening 12 years, including a number of acquisitions, a launch into hotel search and the creation of the one of the most popular travel apps in the market.Gareth Williams found himself in the CEO hot seat and steered the company alongside co-founders Barry Smith and Bonamy Grimes until he took on a chair role in May 2017.In one of his first in-depth interviews since stepping aside, Williams is the first guest for the new How I Got Here podcast.In a wide-ranging conversation, he discusses the formation of the company, its funding and marketing strategy, competition, early ups and downs, and the sale to Ctrip.HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.It's hosted by PhocusWire editor in chief Kevin May and Mozio co-founder and CEO, David Litwak.Other episodes: on PhocusWire and Mozio.

How I Got Here - Inside stories from innovation and startups in travel
1B. Gareth Williams of Skyscanner... on raising money and bootstrapping.

How I Got Here - Inside stories from innovation and startups in travel

Play Episode Listen Later Aug 21, 2019 1:24


Skyscanner is one of the digital travel era's biggest success stories.Created by a trio of friends in 2004, Skyscanner started as a simple flight metasearch tool and ended up part of the Ctrip empire following a $1.75 billion sale in 2016.A lot happened in the intervening 12 years, including a number of acquisitions, a launch into hotel search and the creation of the one of the most popular travel apps in the market.Gareth Williams found himself in the CEO hot seat and steered the company alongside co-founders Barry Smith and Bonamy Grimes until he took on a chair role in May 2017.In one of his first in-depth interviews since stepping aside, Williams is the first guest for the new How I Got Here podcast.In a wide-ranging conversation, he discusses the formation of the company, its funding and marketing strategy, competition, early ups and downs, and the sale to Ctrip.HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.It's hosted by PhocusWire editor in chief Kevin May and Mozio co-founder and CEO, David Litwak.Other episodes: on PhocusWire and Mozio.

MGR Unplugged
Shopify's Fulfillment, Amazon News for Sellers & Advertisers, Metasearch for Travel, and Disney's New Streaming Bundle.

MGR Unplugged

Play Episode Listen Later Aug 9, 2019 66:10


Today on MGR Unplugged we cover a variety of Marketing news including: Shopify's new fulfillment option, Amazon news for seller and advertisers, online travel agencies vs. hotels' direct bookings, and Disney's new streaming bundle.

Buzzword - Diamo voce ai contenuti

W i saldi! Ma anche l'Amazon Prime Day, il Black Friday e il Cyber Monday. Ora come ora, le occasioni per risparmiare sugli acquisti, online e offline, non mancano.Per Geniale!: Gli outlet e gli spacci aziendali, per fare affari tutto l'annoPer Contaminazioni: La metasearch per comparare i prezzi e trovare le offerte online

SHR Soundbites
Metasearch. It is a BIG deal!

SHR Soundbites

Play Episode Listen Later May 2, 2019 2:52


Client Success Manager, Jessica, joins Jason to chat about why metasearch continues to be a great option for independent hotels.

big deals metasearch
Travel Inside
Episode 2: Digital distribusjon i reiselivet

Travel Inside

Play Episode Listen Later May 11, 2016 28:15


Vi har snakket med Eivind Christiansen som er Produktdirektør i Finn Reise. Eivind forteller litt om hvordan Finn Reise jobber mot leverandører som hoteller og flyselskaper. Finn Reise blir betegnet som Metasearch, og Eivind fremhever at de også er distributør for ulike Online Travel Agencies som Hotels.com og Booking.com. På Gloppen Hotell i Sandane er det Preben Moen som regjerer. Foruten å være Norges yngste hotelldirektør, har han klare meninger om bransjen. Han fortalte oss at de blant annet bruker Snapchat i markedsføringen, samt at de har rom ute på Airbnb… Et spesielt hyggelig besøk var Sesilie Halland fra Netlife Research. Hun arrangerer en større reiselivskonferanse i Oslo i juni. Sesilie fortalte oss litt om bakgrunnen og formålet med konferanse. KONKURRANSE! Netlife Research gir bort en gratisbillett til FRAM-konferansen i juni, konferansen om det digitale reiselivet. (Verdi 4.900,-) Alt du trenger å gjøre er å svare på et veldig enkelt spørsmål. (Send svaret til travelinside@kristiania.no) Men for å gjøre det må du lytte til podcasten… Vi trekker en vinner tirsdag 31. mai. Vinneren publiseres på www.kristiania.no/travel-inside. For de av lytterne som ikke vinner, men som ønsker å delta, kan dere bruke rabattkoden FRAMOVER på nettsiden www.framkonferansen.no. Da får dere 1000,- kroner avslag. Aktuelle nettsider fra denne episoden: www.kristiania.no, www.hsmai.no, www.gloppenhotell.no, www.finn.no/reise Takk for at du lytter til Travel Inside! Har du innspill til sendingen, så send oss en e-post på: travelinside@kristiania.no. Du kan abonnere på oss i Soundcloud og iTunes. Vi setter også stor pris på om du vil vurdere oss eller skrive en omtale på iTunes.

Parlons Ruby
PR 012 – HotelHotel avec Jérémy Lecour

Parlons Ruby

Play Episode Listen Later May 8, 2013 52:23


Jérémy rejoint HotelHotel en 2009. L’équipe utilise PHP et Symfony, mais il propose d’utiliser Ruby On Rails pour créer le prototype qui deviendra hotelhotel.com. Aujourd’hui, le site recense 450,000 hôtels et traite quotidiennement des milliers de requête, avec une constellation d’applications Ruby et Rails. C’est un outil de « metasearch » qui collecte, agrège et enrichit les données [&hellip

RailsCasts
#251 MetaWhere & MetaSearch

RailsCasts

Play Episode Listen Later Jan 31, 2011 8:28


MetaWhere provides a way to do complex find conditions without SQL in Active Record. MetaSearch makes it easy to create search forms with many find options.

RailsCasts (Mobile)
#251 MetaWhere & MetaSearch

RailsCasts (Mobile)

Play Episode Listen Later Jan 31, 2011 8:28


MetaWhere provides a way to do complex find conditions without SQL in Active Record. MetaSearch makes it easy to create search forms with many find options.

Boxes and Arrows Podcast
User Interface Issues with Metasearch

Boxes and Arrows Podcast

Play Episode Listen Later Apr 15, 2009 36:46


user interfaces metasearch