JFDI with The Two Lauras | For Freelance Social Media Managers

Summer is almost here and you want to take a break, right?! Whether you're jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!That's where we come in – how can you get ahead with content for not just your clients' businesses, but your own, too? Sounds like a lot of work!It's not, we promise. You just need to be organised and start thinking about it NOW!In this episode, we're chatting about:Why the key to enjoying your summer is getting started NOWMaking sure your business is visible so you still have work when you come backWhat you need from your clients so you can get aheadProper messaging and staying professional on social mediaSimple repurposing ideas to make creating more content easierCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn't have to be complicated, but it's going to have such a big impact on your clients' businesses. And even if you don't want to run ads, you'll want to install these trackers anyway. We promise!So, come and join us in today's episode and take the time to learn how to use these tools!In this episode, we're chatting about:Which two tools you need to set up (even if you don't want to run ads)Why tracking could mean your clients keep you for longerWho should handle the technical side of thingsHow to stay compliant with things like GDPRCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you're struggling to find a new ads management client – don't panic. And certainly don't drop your prices.In today's episode, we're walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you'll find that it's much easier to attract your dream clients and end up running a business you love. So if you're ready to sign better clients in a less stressful way, hit play!In this episode, we're chatting about:Why it could be as simple as telling people you have the capacityHow to pre-qualify your leadsFinding clients who can afford your servicesA way to really easily get in front of potential clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you feel like your content isn't being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we're sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you've followed our advice to niche down, you want that audience seeing all the hard work you're putting in!In this episode, we're chatting about:Why you still need to consider the algorithm even when creating content for humansWhat confuses the algorithms and what they're actually looking atHow to clear up the signals you're already sending outWhat you can do to help the platforms understand your nicheCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.What do each of these three businesses sell? It's very clearly in the name – and yes we promise Eggslut sells eggs!So, we've brought this round to our favourite topic of niching and we're diving into why being specific in your messaging makes everything easier – whether that's finding new clients or creating content that people actually engage with. If you're talking to everyone and finding that you're just not getting the results you want, today's episode is for you!In this episode, we're chatting about:How being specific can actually open more doors for youWhy niche businesses make it easier for people to work with youWhat causes confusing messaging – and how to clear it upThree easy ways to niche your own contentCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you're finding yourself stuck in this unfortunate situation?At the end of the day – you deserve to be paid. You've done the work, and your client isn't holding up their end of the bargain. How can you make sure you get the money you've earned in your bank account, and what can you do next time to protect yourself even more? So you can be as prepared as possible, we're going into all this in today's episode!In this episode, we're chatting about:Why you should run a mile from anyone with an unrealistic budget

There's a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today's episode was recorded with you in mind!The best ads don't look like ads. You know the ones – you just assume you're seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients' ads!) are stopping as many people as possible mid-scroll and actually getting them to click through?In this episode, we're chatting about:How to get people to stop scrolling and actually look at your adWhat goes into great copywritingWhy you'll need to use different ads for different platforms and placementsUsing targeting and retargeting to make sure your ad is seen by the right peopleCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Once you've established that you have a piece of good content that's done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let's work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that's the focus of today's episode – and, if you're not sure how to work out which content has done well, we're of course covering that too!In this episode, we're chatting about:What we actually mean by “a post that's done well”Ideas for reusing your content in new waysHow you can test tweaks you've made on your contentWhy you should be turning your best posts into adsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Speaking your mind on social media: it's a big topic. From trolls on X telling you “you're wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn't feel safe to say what you think. But we wouldn't be The Two Lauras if we didn't have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play now and hear what we really think!In this episode, we're chatting about:What's prompted us to start thinking about sharing controversial content on social mediaConsiderations you ought to have before your air anything controversialThe good and bad things that can come from sharing your opinionsWhat you can do to share your opinions in the best possible way (read: not piss anyone off)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lots)From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we're letting you in behind the scenes of our break away from the business, to talk about the business. We're also sharing our tips of how you can plan out your own, whether that's in a swanky hotel with a spa, or in your local coffee shop for a few hours. One thing's for sure – you need to book one in your calendar now!In this episode, we're chatting about:Business retreats and what we got up to on our recent one in LondonWhy you need to book one into your own calendar now and why it doesn't need to cost a lot of money or take a lot of timeOur top tips for planning out your own business break so you can actually move forward in your business in a productive, efficient way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy'? You're not alone – 92% of website viewers don't purchase the first time they see something. The smartest businesses make sure they don't lose those almost-customers, though! So how do they get them to come back?If you're a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it's a win-win all round!In this episode, we're chatting about:What this powerful strategy is (and why it works so well)Why you and your clients are losing tonnes of money by ignoring itThe biggest mistakes people make when using this strategyHow to master it and add it to your service offeringsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you don't believe us when we say that content ideas are everywhere you look, chances are you're not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it's more than just having notifications switched on for when your client gets mentioned anywhere. There's loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you'll be on your way to charging four figures per month in no time. You're going to learn tonnes in this episode – so get your notebook out!In this episode, we're chatting about:The two types of social listeningWhy you really need to be doing social listening (and how it can help you charge the big bucks)Where to look and tools you can use to automate some of the processHow to actually take action and make your clients' content betterCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you're self employed – let's ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client's website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they're happy with your performance without setting these types of goals?In today's episode, we're sharing how you can get on the same page with your clients and ensure they feel confident in the work you're carrying out for their business.In this episode, we're chatting about:Why freelancers shouldn't create performance-based goals with clientsWhat you can do to create focal points for your work with your clientsHow you can using testing and data to influence your future strategiesUsing KPIs in your own businessWhat to do if a client tries to insist on setting performance-based goals with youCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today's episode, we're sharing with you 12 different things you can try in order to attract companies in your area. And if you don't want to work with local clients (and you share Laura Moore's fear of bumping into them in Tesco), don't forget you may one day work with a client who wants to attract local businesses. So tune in and soak up all that knowledge!And don't worry about getting your notebook out for this one – we've linked a handy blog post of all the tips below.In this episode, we're chatting about:Optimising your online accounts and website for locals looking for what you offerIdeas for reaching local businesses offlineFeatures on social media platforms you can utilise to get new local leadsContent ideas that will attract local businessesAnd more!Check out the full blog post here!Connect with usGet on the waitlist for the Ads Manager Academy!Choose One of Our Freebies!Drop Into Our DMs on InstagramJoin Us on ThreadsCome Pin with UsIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you were at our recent roundtable discussion, you'll know that there was a lot of talk about why freelancers don't feel they can charge four figures per month with their clients. If you feel like you can't yet either, you're definitely not alone. And if you weren't there, don't worry – that's what this podcast episode is for! Today, we're recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher!In this episode, we're chatting about:Why we hosted our recent roundtable discussionHow you could sell your services by hosting your own roundtableWhat sort of things we discussed on the call, like why people went freelance and why people feel underconfidentThree things you can work towards shifting to start charging your clients more, with confidenceCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“Just following up!”“Circling back with you, Laura!”“Checking in for the 12th time, Laura?”How do these phrases make you feel? Sick, right? Don't worry, we're not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads' minds, so that when they finally are ready to hire a social media manager, you can bet it's going to be you.In this episode, we're chatting about:Why you shouldn't assume that because someone isn't ready to buy just now, they never will beHow you can engage with potential clients to keep them warmWhy we love tech like email automations and retargeting ads to do a lot of the work for usWhere you can find a great lead tracker that will help you to stay organised and implement these strategiesCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras.

Uh oh, Mosseri's got his cardigan on so that means we're being bombarded with new, unnecessary Instagram features… right?Wrong! We're loving Trial Reels, and in today's episode we're sharing all about why you should love them too. Whether it's for yourself or your client, there's no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!So, if you haven't yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you'll be surprised how well this feature works for business owners.In this episode, we're chatting about:What Trial Reels are and the main features you need to know aboutWhy you should definitely be using this tool (especially as it's finally one for business owners!)The main things we've been doing when trying out Trial ReelsWhat sort of things you can test on Trial ReelsHow to test client content on Trial ReelsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so drop us a DM on your preferred platform by searching for @thetwolauras.

Feeling totally resentful of all those clients you accepted a few months ago that couldn't actually afford your fee? Can't see a way to make more money while working less? Obviously, we're here to help you out, because you should be running a business you love, not having it run you into the ground.Or, are all the leads coming your way just too low-budget but you don't feel you can say no to them? What if there was a way to reject them that didn't feel awkward, and meant that you could actually save your time for those clients who are much higher paying?This all sounds good, right? Tune into today's episode to learn how to create your plan to move forwards and only accept the high-budget leads, without the awkwardness that comes from turning down the low-paying ones.In this episode, we're chatting about:The problem of taking on low-paying leadsHow to come up with an alternative offer for low-budget clients that isn't monthly managementUsing automation to remove the awkwardness of turning down clients who can't afford youCreating a plan to turn your low-paying clients into high-paying ones over timeCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don't worry, we were in the same position once, and it's actually rectifiable with three changes. To find out what they are, you'll obviously have to tune into today's episode. And, we're doing some of the legwork for you by making this a slightly shorter episode so you'll already have saved 15 minutes – come and DM us and let us know what you did with your spare time!In this episode, we're chatting about:The common experience all us freelancers have gone through where we start our businesses for more time… and end up with lessThree things you can try out in order to regain your lost timeOur own examples of how we've implemented these tips!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It's the end of an era! (Hello, Taylor Swift).But which era? You'll have to listen to the episode to find out!We're sharing how this impacts you, and what we're doing instead, and what you can do now. And just know, this is a decision we've gone back and forth on about six times!In this episode, we're chatting about:How we're changing the way we support youWhat this change means for youHow you can continue to get support from us in other waysWhy you're going to want to join The Social Media Managers' Toolkit!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Think you don't have a fear of rejection? Think again! In today's episode, we're sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!). So, if you're finding clients hard to sign, make sure you listen in to see if you're doing one of these three things. We're also talking about Chris Hemsworth, and why our new effect named after him is going to help you stop discounting your services. Intrigued? We thought so! Hit play and find out what we're on about.In this episode, we're chatting about:Why you might not even realise you have a fear of rejectionNiching down and why you really, really need to do itHow to get rid of your packaged pricingChris Hemsworth and why he'll help you to market your business better (yes… really.)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

If you believe that businesses won't pay four-figures for social media management, we're happy to tell you that you're wrong. There's plenty out there that are – it's just that unfortunately, you're not attracting them to you. So, what is it that you're doing that's attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing to pay you over £1000 per month, every month? In this episode, we're chatting about:Why social media management is a luxury, premium, exclusive, four-figures-per-month serviceHow your messaging and low “starting from” price is turning clients awayWhy your positioning on social media needs to be spot on to attract clientsThe reason that relying on referrals is going to get you nowhereCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It's officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode's clearly come at the right time for you!In this special episode, you're going to hear from us (as normal!) and also some other voices who are sharing what they're going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of inspiration so that you can make next year your best one yet on whatever platforms you choose to be on!In this episode, we're chatting about:Threads, LinkedIn, Instagram, and other platforms tooNew content types to tryPrioritising yourself and your businessRemembering to share your offers and sell them!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We've all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients' content, to help kickstart more engagement?In this episode, we're chatting about:What emotional triggers are (and what emotions count?)Which types of businesses will suit content that triggers emotionsHow to find out which emotions you should target for your audienceShould you follow trends or give them a miss?Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors - Constant Contactwww.constantcontact.comCheck out Constant Contact

We love a good time saving tool – bonus points if it's free! The one we're talking about today is one that we use pretty much all day, every day, and if you aren't using it, chances are you're wasting a lot of time when carrying out work for your clients.We don't want to spoil the surprise as to which tool it is, so you'll have to tune in now if you're ready to take back some time and energy in your business!In this episode, we're chatting about:Why we love this tool and use it almost all day, every day!Our favourite features in this tool and we use themIdeas of how you can use this tool with your clientsHow we're going to be integrating it into the toolkitCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors Constant Contactwww.constantcontact.comCheck out Constant Contact

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That's why in our opinion, we're finally entering the era where it's going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you're charging right now? Grab your headphones – and let's start planning out what you need to do to get to that point in 2025. In this episode, we're chatting about:What we think social media management is going to look like in 2025How you can create a better client experience to win over your clients instantlyWhy you need to set clear expectations with your client right out of the gateHow you can find clients who are ready to pay you four figures per monthCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsor - Constant Contactwww.constantcontact.comCheck out Constant Contact

As an employee, you're basically told, “here's how much money you can have” and you're left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today's episode, we're diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let's shake off those employee mindsets! In this episode, we're chatting about:Our approach to spending money and why a life-first method suits freelancers so much moreGetting started with planning out your goals and plans for next yearWorking out what investments you might need to make in your business to make it work better for youFiguring out how you can make more money without just working moreCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Do you remember why you started your business? No? Here's the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it's just that – YOUR business. You're no one's employee and you can do whatever you like. But if you've lost sight of why you started, and have ended up running a business you're falling out of love with, maybe it's time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way). In this episode, we're chatting about:What each of our “whys” are and how they've slightly changed over the years as we've changedBenefits of freelancing vs being an employee (and a reminder that you aren't an employee of your clients as a freelancer!)Getting your business aligned with what you actually want and your interestsHow you can share parts of your “why” with your audience to create connectionsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

You might have seen we're revamping The Social Media Managers' Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it's working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! In this episode, we're chatting about:Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers' ToolkitEverything we considered using instead and why we settled on a Google DocWays that you could implement real-time Google Docs into your businessHow we've structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don't bloody make sense, we're honestly sick of it all and used this episode as a good excuse for a rant. There's so much we want to leave behind us in 2024, but also a few things that we've really enjoyed this year that we hope to see more of in 2025, so don't worry, it's not all doom and gloom. You'll want to pop the kettle on and buckle in for this one!In this episode, we're chatting about:Our top icks we've seen on social media in 2024 that we definitely don't want to see in 2025Going in on faceless marketers and why we hope the whole MRR thing dies a deathGetting on our high horses about banner postsSpeaking of horses – why we personally want to see more horses and alligators in 2025

You've decided it's time to put your prices up – yay! But when's the best time to do it? You're in luck – we think there's a number of different times that work well for a price increase, so there's probably one coming up soon. In this episode, we're sharing our favourite times to talk prices with clients and reassuring you that it's absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it's time to start planning your price increase!In this episode, we're chatting about:Identifying key moments in a calendar year when you might like to raise your pricesThe best time to start thinking about a new year's price riseExamples of situations where a client's deliverables have changed and why you should adjust your pricingHow you could include a mandatory price review clause into your contractCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We're diving into all things pre-qualifying and perfecting your show-up in today's episode!In this episode, we're chatting about:Finding out your base rates so you're never losing moneyHow to get a budget out of your lead and not quoting them a set package priceDifferent questions you can ask to pre-qualify your leadsMaking sure you're showing up as a service provider worth paying top dollar forCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We've seen (and made, oops!) lots of money mistakes over the years we've been in business. Whether you've realised you haven't got enough money for that conference ticket, are feeling overworked and underpaid, or don't know whether you can raise your prices, having any sort of money problems isn't a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)In this episode, we're chatting about:The obvious money mistake and why we're skipping straight over it!Why preparation and planning should become your best friendsKeeping a float in your bank account – and which bank account you needAll things pricing, including handling price increases and what do to if a client asks you to do extra workCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you're looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won't be easy, quick or truly passive, but it's as close as you're going to get!In this episode, we're chatting about:The definition of passive incomeWhat we really think of passive income and why it shouldn't be the goal in businessThree alternative things you can test out in your businessHow to combine all three to get you as close to passive as possible!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ever wondered exactly what's in our Social Media Managers' Toolkit? Well, we've finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we're so proud that we've created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that's 18th October 2024!) you'll get an extra special bonus that you won't want to miss!In this episode, we're chatting about:How we met and who we each think of as “Laura 1”What prompted us to put client work aside for a moment and create a resource to help other social media managersAll the things that are currently included in The Social Media Managers' ToolkitHow to get your hands on an extra special bonus that's only included up until 10pm BST, 11th October 2024!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Get your content reviewed by us!Get the Toolkit before 10pm on 18th October 2024 to qualify for a personalised content review where we'll give you feedback, recommendations and ideas to help you move forwards and get better results for your content (on any platform) Just visit thetwolauras.com/toolkit to enrol. (Offer open until 10pm UK Time 19/10/2024)This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

You know how it's so much easier to work out how you want to improve a client's account than your own? Yeah – us too! That's why we've recorded this episode detailing the 6 things we're looking at whenever we do an Instagram audit. Even if you think your account's doing really well, it's so important to every so often let someone else take a look at your account. Sometimes you just can't see the wood for the trees! Grab your notebook and make sure you've written down our top tips for doing an audit!In this episode, we're chatting about:Why it's often quite hard to audit your own account!The mistakes you might be making in 6 main areasTips for how you can build out your account and content in the right wayWhy audits are a great service to offerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Get your content reviewed by us!Get the Toolkit before 10pm on 18th October 2024 to qualify for a personalised content review where we'll give you feedback, recommendations and ideas to help you move forwards and get better results for your content (on any platform) Just visit thetwolauras.com/toolkit to enrol. (Offer open until 10pm UK Time 19/10/2024)This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that's because their husband is rubbish at it (Laura Moore's dilemma) or they just don't hold themselves accountable to recording videos throughout their day. Enter: you. We've come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there'll be a service in this episode for you. So, don't dilly-dally, fish out your notebook now!In this episode, we're chatting about:What we think b-roll actually isHow you can create 7 different b-roll related services to sellPlenty of ideas to get you started making money with these!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don't do that – instead spend your time listening to this podcast episode! We're sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don't switch off. We never know what mood someone is in when they head for their favourite social media platform, so it's important to create all of the six types. Tune in now to find out what they are!In this episode, we're chatting about:Common misconceptions about value-based contentAll the types of content you can create beyond just “how-to” contentHow you can ensure your audience sees the type of content they're looking forLots of ideas for your content along the way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Whether it's a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you've got over the excitement, now what do you do? How do you make the client confident that you've got your shit together and know that they've got a brilliant working relationship to look forward to?! In this episode, we're sharing the exact steps we follow when we sign a new client, so you'll be sure to onboard them with ease. Tune in now!In this episode, we're chatting about:Why you insist you don't start work until your contract is signed and your invoice is paidWhich questionnaires you'll need to send as part of your onboarding processSorting out what things your client needs to give you access to (and why they need to sort their shit out before you start together)Why you need to do an audit and strategy before you post anything – and not let the client tell you otherwise!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today's episode, we're sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It's easy to feel like there's so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow!In this episode, we're chatting about:Considering what someone sees when they land on the account How you can get the account visible quicklyOur thoughts on using ads on brand new accountsWhy you'll need to be doing proactive engagement (we're sorry!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We don't mean to spoil things, but it's a Brand Voice Guide, and we bet you haven't made one for yourself or for your clients yet. It's such a vital document for every business owner, and for that reason you can make money creating these too. They're going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients' least favourite celebrity…If you're thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!In this episode, we're chatting about:The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?Who needs a brand voice and why it's so importantWhy you'll easily see the difference between working with clients who have a Brand Voice Guide and those who don'tThe sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get aheadCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Potential client rejecting your proposal got you down? Don't worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they're not ready for monthly management, or it's not in their budget right now - what are they ready for? What is in their budget? Today's episode is diving into how to find out how to flip rejections on their head and make potentially quite good money off the back of them!In this episode, we're chatting about:Which rejections we're talking about when it comes to making moneyWorking out what the client actually needs right now and offering them that insteadOur Offer Triangle Framework and where this will fit inJust getting started and why you're allowed to start with the basicsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you listened to episode 106 previously, you'll know all about our Offer Triangle Framework. Today, we're sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you're ready for a new revenue stream, today's episode is going to help you build out this exciting new avenue of your business. There's definitely a lot that you need to understand before you start - the who, what, where and how - but hopefully with this episode and a little bit of JFDI attitude, you'll be up and running in no time!In this episode, we're chatting about:Finding the niche topic you want to deliver a training onEasy tools and techniques to deliver a training without holding yourself backIf you need to create a sales pageWorking out where your audience needs to be before the trainingWhat you want your audience to do after they've completed your trainingCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it's content for your own business or your clients' businesses that you're stuck on creating, it's happened to all of us at some point, so in today's episode we're compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don't try to force it - that's an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we're sharing in this episode!In this episode, we're chatting about:Why taking a break can sometimes be the best thing for ideasHow to repurpose your content in loads of different waysSnooping on other accounts and using comments and reviews inspire youFinding the trends that will apply to you or your clients and using them in the right wayCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Visibility is a tricky one - it's so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there's a lot of different things you can do to get more visible. These methods will work for your own business or your clients' businesses - but you do need to be charging your clients enough and in the right way so that you have the flexibility needed to work on these visibility techniques. We're discussing this more and the nine different ways you can get visible in today's episode!In this episode, we're chatting about:Nine different ways you can grow your visibility (some you might not have thought of!)Why you might want to try out some new methods and examples of each different visibility techniqueThe reason that social media managers need to charge their clients appropriately so that they have freedom to use these visibility tacticsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Almost a year ago, Threads launched (where does the time go?!) as Meta's rival to Twitter and we thought it was time to catch you all up on how we've been using it over the last year. We won't lie, it's not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course brands absolutely smashing it on Threads, so you might be wondering - should my clients be using Threads in a strategic way and could I actually offer it as a service? Now that the hype has died down, we've assessed the lay of the land and will be sharing all with you in today's episode!In this episode, we're chatting about:What Threads looks like for us now that we're almost a year inThe types of businesses and content that we see performing really well on ThreadsScheduled content on Threads and why we're worried about itWhy we think charging your client to post on Threads for them is a bad ideaWhat a potential Threads service could look like for your clientsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you mention to us that you're struggling to get new clients, firstly: don't be surprised if Laura Davis comes stalking your social media, and secondly: there'll definitely be three simple tweaks you can make that will easily have new clients heading in your direction! These tweaks will work for you no matter what industry you serve or services you offer, and this episode is a quick one - so there's really no excuse to not implement them ASAP!In this episode, we're chatting about:Why you need to stop thinking that telling people you have capacity is a bad thingThe main reason you need to make it so easy for people to get in contact with you (and no, DMs don't count)Nailing down your niche (yes, again! Check out last week's episode if you haven't already)The Client Magnet Masterclass that you can dive into after this episode that will help you find great clients and repel low paying leadsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Niching - you've probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today's episode, we're sharing the four main ways that you can niche your business - and we'd both choose the same, more niche-y option!It can definitely feel scary choosing your niche, but once you do, you'll find it makes everything so much easier for you - so it's not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies!In this episode, we're chatting about:How we niched differently but why for both of us it was the best thing we did for our businessesWhy niching makes marketing your business a whole lot easierWhat the four main ways of niching areHow to discover the language that your audience likes to hear (Laura Davis is NOT a mompreneur!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode:Success Stories Of Social Media ManagersThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

There's nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I'll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today's episode, we're covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn't the be all and end all.In this episode, we're chatting about:Why we think you should never, ever make a results-based guarantee to a potential clientHandling a potential client saying they want a guarantee or they'll go elsewhereThree main ways you can get your clients feeling confident in you and your workWhat you can actually make a guarantee about!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It's the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we're jumping into how to approach your clients with the information that you're going to be spending some time hanging out on a sun lounger this summer. Even if you're not, you deserve a break in whatever form it comes, and you'll need to be upfront and clear with your clients about what that's going to look like for them and their socials. We know sometimes these conversations might feel awkward, but that's what this episode is here to help you with!In this episode, we're chatting about:Working out your holiday plans before approaching your clientsStarting the conversation with them and how to not feel awkward about itDeciding on your boundaries and why you should never break themWhat a crisis management document is and why you need one!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Summer is almost here (we think!) and it's time to start thinking about when you're going to want time off over the next few months. Whether you're picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we're covering all things content planning and getting your schedulers nice and full in advance. So if you're ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today's episode.In this episode, we're chatting about:What you can start doing today so you'll be ahead of the game come summertimeDiscussing with your clients what you need from them and what content you can be putting outWatching what you're posting on your own social media so clients aren't worriedWhy templates and outsourcing will make your life just that little bit easierCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy