Marketing 4.0 – Gary Kaskowitz MBA PhD

This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana … Read more about this episode...

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your … Read more about this episode...

: If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty … Read more about this episode...

This week Gary tells you about his recent experience with his dog-training course and what he learned about “Canine Communication” that you could use in your own business today. All too often small business owners treat their customers like dogs, and not in a positive way. Do you ever find yourself guilty of not really talking in your customer’s language … Read more about this episode...

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why many small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) to discuss … Read more about this episode...

This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of … Read more about this episode...

In this exciting encore, Gary Kaskowitz (http://www.marketingfour.com/) is joined by special guest Terri Levine (www.TerriLevine.com). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more … Read more about this episode...

In this week’s encore episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Brad Worthley (www.BradWorthley.com) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 … Read more about this episode...

In this encore broadcast of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) … Read more about this episode...

This week Gary offers an encore episode joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either! There are several rules that people need to follow in order to create powerful … Read more about this episode...

Are you curious how to identify your ideal client or customer for your business? This week’s encore show features Gary Kaskowitz (www.marketingfour.com) joined by guest Maria Marsala of Elevating Your Business (www.ElevatingYourBusiness.com). Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you … Read more about this episode...

This week’s brand new episode features Gary Kaskowitz (www.marketingfour.com) talking with Amrit Kirpalani, President of Zuuzs.com (www.zuuzs.com). Amrit has built a very successful online retail store by following the principles of truly effective relationship marketing. Listen to this new episode of Marketing 4.0 as you begin your new year if you truly want to excel. During … Read more about this episode...

In this encore performance of Marketing 4.0 host Gary Kaskowitz (www.marketingfour.com) is joined by Shel Horowitz (www.greenandprofitable.com). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process.… Read more about this episode...

This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of … Read more about this episode...

With the New Year upon us many people seek career or business change. If you are thinking about changing your business but don’t really know where to begin then you will want to listen to this week’s repeat performance of Marketing 4.0 where Gary Kaskowitz (www.marketingfour.com) talks with Doug Hecker President of 2ExcelNow and a professional business coach … Read more about this episode...

We have been talking quite a bit about how you can use the power of social media marketing in your business. This week Gary Kaskowitz (www.marketingfour.com) is joined by LinkedIn maven Chuck Hester (www.ChuckHester.com) as they discuss the art of starting an online conversation. All too often small business owners and professionals become intimidated by the … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) revisits one of his favorite topics in marketing; the proper use of tools and metrics to build and measure a marketing campaign. For this he is joined by guest Coach Sean McCarthy of Colorado Coaching. Listen to Gary and Coach Sean as they discuss the best ways to build a marketing campaign online … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) talks about the difference between interrupt and permission-based marketing. If you’ve ever wondered how you can approach people you don’t know and get them to give you permission to talk with them, then you need to listen to this week’s episode of Marketing 4.0. Listen in as Gary is joined by guest Mary … Read more about this episode...

Listeners to this show will know that we are all about how to apply marketing principles and strategies to your business and your life. Sadly most small business owners and professionals don’t have a good marketing strategy or system in place. Many of them are familiar with their day-to-day business disciplines but don’t understand the marketing behind business. This lack … Read more about this episode...

In this episode of the Social Media Marketing series, Gary Kaskowitz (www.marketingfour.com) is joined by guest Jonathan Rick (www.JonathanRick.com) as they discuss how to put the social back into social media. Jonathan is a writer, speaker and consultant with expertise in blending communications and public affairs to leverage the web to shape public opinion and get … Read more about this episode...

In this episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Allen Jordan of The Far Point Alliance (www.farpointalliance.com). Allen brings his years of expertise in Information Technology (IT) and marketing to this episode, the second part in a series on Social Media Marketing and what you need to know about it. You will … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Jeff Molander of Molander & Associates. Jeff is an expert in how to sell using social media and is the author of “Off the Hook Marketing: How to make social media sell for you” (www.MakeSocialSell.com). Listen in to this exciting conversation between Gary and Jeff as they … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) takes the opportunity to get something off his chest when it comes to marketing, especially political marketing. All too often marketers lose sight of what their messages actually mean to others and how to get proper feedback. Oftentimes this confusion is intentional, as is the case for many politicians and some business owners. … Read more about this episode...

Did you know that over 55% of Americans hate their jobs? What would it mean to you if these were your employees or co-workers? The sad reality is that many people who hate their jobs not only are less productive, but they can cost the small business owner a great deal of time, money, and lost sales. This week on … Read more about this episode...

One of the most derided, yet most important, professions in the world is that of the professional salesperson. So many consumers hate the idea of salespeople coming after that wallets, and that is usually because many salespeople go about their work in the wrong manner. Well, you don’t have to do that anymore. This week host Gary Kaskowitz (www.marketingfour.com… Read more about this episode...

This week on Marketing 4.0 Gary Kaskowitz (www.marketingfour.com) interviews guest Shelley Ellis (www.ContentNetworkPulse.com). Shelley is a Client Performance Specialist at Online Performance Marketing (www.OnlinePerformanceMarketing.com) and the creator of several successful newsletters and both public and private email lists. In this episode of Marketing 4.0 you will hear powerful tips for creating connections and partners … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Brad Worthley (www.BradWorthley.com) as they discuss how to recognize the fears that are holding you back from business success and obliterate them! Brad is an internationally known speaker and behavior change specialist. Having started seven successful companies over the last 37 years, Brad knows a thing or … Read more about this episode...

Every day you probably talk to ten or more people. Yet, when you communicate, are you doing it effectively? Probably not! This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Joan Craven (www.JoanCraven.com) as she explains strategies and tips on how we can all become better communicators. Communication is at the heart of human interaction, yet … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Lisa Schaefer (www.WhetherBags.com) as they discuss some of the reasons behind Lisa’s success. Lisa is the Chief Designer and Owner of Whether Bags, a manufacturer of eco-friendly bags for men and women. Listen to Gary and Lisa uncover and explain the steps Lisa took to create a … Read more about this episode...

It is all too common for many small business owners to merely put up a website and think that they are now doing “internet marketing.” Sadly, nothing could be further from the truth. The reality is that most small business websites do not effectively help sell the products and services for the small business. One of the main reasons for … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Elinor Stutz (www.SmoothSale.net). Elinor is the author of the international bestseller “Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being an author and inspirational speaker, Elinor is the CEO of Smooth Sale, a sales training firm for women and men. This … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by Shel Horowitz (www.greenandprofitable.com). Shel has built a comfortable business with low start-up costs by following his passion. Listen in to Gary and Shel as they discuss how you can become an advocate for your beliefs and build a business in the process. This week you will learn how … Read more about this episode...

This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Kevin Huhn (www.KevinHuhn.com), founder of “The Hockey Source.” Kevin successfully took a lifelong passion for playing hockey and turned it into a very successful business. In this episode you will hear how Kevin was able to launch his own TV show to become the Martha Stewart of … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Tim McHeffey, owner of www.solvingstickypeopleproblems.com and author of the upcoming book, “Solving Sticky People Problems using PHP…Your Inner Sense”. With Tim’s background in retail and retail management, he has had the opportunity to work with employees, customers, and clients and hone his skills in solving those “difficult” discussions that … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by Brian Basilico (www.b2b-im.com) as they discuss Google and other social media tactics. Brian is a musician and producer who takes his knowledge and experience and applies them to Internet marketing and social media. This week you will learn about developing a correct methodology for social media including the … Read more about this episode...

This week, Gary Kaskowitz (www.marketingfour.com is joined by special guest Terri Levine (www.TerriLevine.com). Terri is “The Business Growth Guru” and is a recognized authority on coaching businesses to success. She is a best-selling author and has been featured on ABC, NBC, CNBC, MSNBC and in more than 1500 publications and has worked with more than 5000 entrepreneurs … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) talks with Doug Hecker President of 2ExcelNow and a professional business coach (www.2ExcelNow.com). Doug spent many years in corporate America until trading it in to become a small business coach. Along the way he learned many tips on how to succeed as a new small business owner that he shares with … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) had the great pleasure to speak with Dawn Veselka (www.outofthebluedelivered.com) about her business. Dawn is a successful small-business startup who recognized a need in the market and chose to serve. Dawn’s business specializes in helping people connect with loved ones who are undergoing difficult times. Throughout this interview you will hear … Read more about this episode...

Effective market research is one of those business functions that most small business owners know they need to conduct, but very few do or do it correctly! Come listen to Gary Kaskowitz (www.marketingfour.com) as he is joined by Scott Gingold (www.PowerFeedback.com) as they take on some of the basic do’s and don’ts of effective market research.… Read more about this episode...

This week host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) than advertising. You will also … Read more about this episode...

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Maria Marsala (www.ElevatingYourBusiness.com) as they discuss how to identify your ideal client or customer for your business. Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to identify … Read more about this episode...

This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrong people, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). … Read more about this episode...

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your … Read more about this episode...

This week Gary is joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either! There are several rules that people need to follow in order to create powerful networks and referral … Read more about this episode...

If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined by his guest, Marty Fahncke, … Read more about this episode...

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why all too often small business people do not garner the success they seek. He is joined by Henri Schauffler of CEOFocus (www.Ceofocus.com) … Read more about this episode...

Welcome to the new world of marketing, Marketing 4.0! This week Gary is joined by two very special guests; Bernadette Boas and Debbie Delgado. Come listen to Gary and his guests as they discuss the internal game of business and how and why this is crucial to the success or failure of a small business person or entrepreneur. Learn practical … Read more about this episode...

This week Gary is joined by Jim Ackerman of Ascend Marketing (marketingspeakerjimackerman.com) to discuss if the principles of advertising and marketing have changed, or just how we deploy them. Gary and Jim will leave you with actionable ideas that you can use to promote yourself or your business in today’s tough economy. … Read more about this episode...

Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences and what you can do … Read more about this episode...

In this week’s episode, Gary discusses the marketing strategy of pre-eminence and how this is used in selling everything from beer to politics. You will learn how this strategy is best used and why we can either fall prey to it or become immune. There really is nothing new under the sun, marketers just like to make you think so!… Read more about this episode...

What does President Obama’s congratulating the Philadelphia Eagles for giving Michael Vick a second chance tell us about how we consume? Listen to Gary explain the art of apology and forgiveness in marketing. He will outline the six steps necessary to repair a negative brand image if/when things go wrong and why (or why not) consumers will forgive and continue … Read more about this episode...