Podcast appearances and mentions of mike wittenstein

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Best podcasts about mike wittenstein

Latest podcast episodes about mike wittenstein

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM2304 - CEO Helps Clients Articulate their Visions through Compelling Stories

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later Dec 3, 2024 16:59


Mike Wittenstein is the CEO of Story Miners, a pioneer in customer experience design, and the founder of Galileo, a digital agency, and Storyminers, a customer experience consultancy, after working at IBM.   Mike emphasizes the importance of agility and customer outcomes in business success, drawing from his early leadership experiences and systems thinking learned at IBM.   Story Miners helps clients articulate their visions through compelling stories, making ideas more engaging and actionable.   He also discusses the importance of brand values and transparency in attracting customers.   He emphasizes that a brand is only as good as the customer's experience and advises focusing on front-line customer interactions.   The conversation highlights the importance of understanding customer reactions to anticipate their needs and designing cost-effectively.    Website: StoryMiners  LinkedIn: Mike Wittenstein   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Bold Business Podcast
ENCORE: How to Adapt to Constant Change

Bold Business Podcast

Play Episode Listen Later Sep 12, 2024 52:55


In a world of constant change, businesses face the challenge of staying agile and adaptable. How can organizations effectively respond to the ever-evolving landscape and embrace change as an opportunity for growth and innovation?    In this BOLD Business Podcast episode, you'll hear actionable tips, personal experiences, and what results to expect. Jess Dewell talks with Steve Chaparro, Principal at Culture Design Studio, and Mike Wittenstein, Story Miners, about the deep work that design thinking and innovation thrive on. —----------------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

principal adapt constant change mike wittenstein steve chaparro
Bold Business Podcast
ENCORE: Adaptability - The New Competitive Advantage

Bold Business Podcast

Play Episode Listen Later Aug 15, 2024 52:24


In a dynamic company, there are numerous opportunities for growth that can foster optimism and hope.    Start by making incremental, lasting changes from your current position. Actively adapt by creating value, tackling the right challenges at the right time, and being authentic.    Even small changes can significantly impact your company's ability to thrive.    Check out this episode of the BOLD Business Podcast with Jess Dewell, featuring insights from Rick Hall, CEO of Aginity, Steve Chaparro from Culture Design Studio, and Mike Wittenstein from Story Miners. They share why adaptability is crucial for a company's success. —----------------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

More than a Few Words
#872 The Reason for Being

More than a Few Words

Play Episode Listen Later Jul 5, 2023 11:06


From our archive.  This conversation with Mike Wittenstein was originally released in August 2021.  If you missed it then, you should definitely check it out now.  Why does your business exist?  If you answered to make money, you are missing the point.  That may be  why your own a business, but the business exists to create value for your customers. As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with  your product or service. Mike Wittenstein says those three elements comprise your “reason for being” which can become the North Star, or guiding principal for your business. About Mike Mike is a 5-time professional services entrepreneur and IBM's former eVisionary. Global business/creative executive who speaks four languages. Leaders, Chiefs of Staff and Boards call on Mike to help them find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what's next” through stories, Mike is a popular in-person and virtual speaker, podcast guest, blogger, and media contributor.

Science of CX
Mike Wittenstein

Science of CX

Play Episode Listen Later May 3, 2023 41:48


Mike Wittenstein founded Storyminers in 2002, serving corporate, medium-size, and start-up organizations. His first professional CX experience was to guide the CX design for McDonald's digital drive-thru in 1999 while eVisionary at IBM.  He earned the 31st CCXP designation and has helped hundreds of companies advance their CX initiatives and increase their ability to deliver value for clients.  A serial innovator, Mike has figured out methods and techniques to embed the power of CX stories into operations and cultures. His clients have created over $2 billion in value by applying them. He has worked extensively in Europe and the Americas and speaks English, Portuguese, Spanish, and (a little) Russian.  Mike's favorite work is using CX to figure out the future. He believes that customer experience is the perfect tool for businesses to create a meaningful connection with their customers and that brands cannot succeed unless they keep their promises. He has helped many businesses to pivot and adjust their strategies, during tough times like the COVID pandemic or geopolitical unrest, by leveraging the power of their stories and creating meaningful customer experiences. In this episode,  Mike and I delve into finding the essence of a story for branding by knowing who you are and improving observation skills with mystery shops. Mike shares his experience in prototyping technology and optimizing the checkout experience.  Key Takeaways How leaders can create a safe space and build trust, and the importance of building a culture of being genuinely curious and asking emotionally intelligent questions.Making Transitions feel more real for customersRecognizing and handling common complaints among employeesMike's thoughts on CX.  Why it's all about doing things for others, not to othersInvolving your customers in the change process. If you want to find the right approach for customer experience solutions, you need to place yourself in your client's shoes and understand his needs and pain points.  Timestamps [00:02:41] "Finding the essence of a story" [00:06:48] "Aligning Customer Needs with Honest Communication Strategies" [00:12:43] "Building Rapport & Solving Business Misalignment Challenges" [00:18:32] "Creating a Powerful Future Story for Change" [00:23:14] "Transforming Experiences: 3 Success Stories" [00:25:07] "Transitions expands to retail with a new approach" [00:27:27] "Creating a Revolutionary Brand Experience for Glasses" [00:34:25] "Revolutionizing Eyeglass Shopping Experience Through Technology" [00:36:46] "Storytelling Through Customer Experience Analysis" [00:38:41] "Meet Consultant Mike Wittenstein: The Expert Guide" Quotes On customer Experience Design: "Solutions are always about people. They are front and center, whether it's call center, retail, waiting rooms at hospitals, amusement parks, or whatever. It's all about how people respond. So if you don't show your chops in terms of understanding people, the conversation won't go too far." On Leading Change with Future Stories: "I believe that because there is so much change right now and so much ambiguity and so much opportunity and so many well-educated people... it makes sense that it's the leader's responsibility to paint that picture of the future. Now, should she or he do it themselves because they're in a position of power? Absolutely not. They should do it as a with my people, exercise, with my clients, with my partners and employees." Connect with Mike Website - https://storyminers.com/  LinkedIn - https://www.linkedin.com/in/mikewittenstein/  Email - mike@storyminers.com  Phone - 404 229 5809 Twitter - https://twitter.com/mikewittenstein?lang=en

Grow & Monetize
Mike Wittenstein: How to Use Stories to Create Customer Value & Gain Organizational Buy-in

Grow & Monetize

Play Episode Listen Later Nov 17, 2022 49:33


Tell your story with conviction... and foresight toward the future. In this episode, I chatted with Mike Wittenstein on the future of storytelling, the microcontent movement, tactics and channels that are about to pop, and how to create stories through series and chapter-based content.Mike is the founder and managing principal of Storyminers, an experience and business design consultancy. He started designing customer experiences that delight customers and the supporting business designs that profit shareholders when he was hired by IBM to serve as their e-Visionary for Global Services. His team launched experiences for brands like Air Canada, Best Buy, and McDonald's.Mike is a recognized expert on customer experience design with a global clientele. He works as a consultant, designer, and speaker using a methodology that helps organizations differentiate themselves on purpose and by design.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬⭐

InnovaBuzz
Simon Robinson, Business Where People and Planet Matter - InnovaBuzz 547

InnovaBuzz

Play Episode Listen Later Nov 2, 2022 62:36


Our guest in this episode is Simon Robinson, the CEO (Worldwide) of Holonomics, co-founder of the Deep Tech Network, a Technology Magazine columnist, Harvard Business Review author and co-author of Deep Tech and the Amplified Organisation, Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. Simon is respected globally for his contributions to customer experience strategy and Deep Tech, having created numerous design methods and frameworks such as the New 4Ps and the Holonomic Circle. With three decades of experience in customer experience design, Simon is an internet pioneer and award-winning innovator, having co-founded British Telecom's Genie Internet, the world's first mobile internet portal, and contributing to the design and launch of the world's first smart phones. In our conversation Simon talked to me about Customer experience and employee experience based on values and value proposition; Elevated value propositions based on customer lived experiences; Strategy as a way of organizing conversations. https://innovabiz.co/simonrobinson (Listen to the podcast to find out more). Mike Wittenstein in https://innovabiz.com.au/podcast/mike-wittenstein-innovabuzz-532/ (episode 532) introduced us to Simon.

InnovaBuzz
Mike Wittenstein, Understanding Your Customers' Experience with Active Storytelling – InnovaBuzz 532

InnovaBuzz

Play Episode Listen Later Jul 20, 2022 68:52


Our guest in this episode is Mike Wittenstein, the founder and managing partner at Storyminers. Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers' unique combination of Story, Strategy, Experience Design, and Technology. His robust story-driven process helps bring clarity to their stories, strategic plans, brands, reorganizations, customer experiences, and game plans. In our conversation Mike talked to me about Telling engaging stories in a way that places the customer at the centre Conscious capitalism, adaptive enterprise, regenerative agriculture and making decisions to benefit all Customer experience journey mapping with sketches Jess Dewell in https://www.innovabiz.com.au/podcast/jess-dewell-innovabuzz-511/ (episode 511) introduced us to Mike. Listen to the podcast to find out more.

DECODING AQ - Adaptability Confidence With Ross Thornley
Decoding AQ with Ross Thornley Feat. Mike Wittenstein - Managing partner at STORYMINERS

DECODING AQ - Adaptability Confidence With Ross Thornley

Play Episode Listen Later Apr 12, 2022 55:04


Mark has been Manging partner at STORYMINERS for 20 years, his primary roles include Advisor, Strategist and Creative. He has been a Speaker, Coach and Facilitator for 12 years What is strategy, if not the story of who you are and where you want to go next?When it comes to adaptive, what's the difference between modeling and modeling?Spoiler: modeling can mean 'showing others how it's done' or 'shaping what's to come with them'. I practice the latter way ;-)Ross and Mark talk about storytelling, delivering on promises, learning about people, presentation, engagement, environment, story first, purpose, consistency and customers needs. The pair also discuss innovation, learning, leading by example, replacing resistance, reacting, honesty, learning, consistency, checklists, behaviour, killing projects, focus, rules and co-elevation. Timecodes:00:52 Mikes first story 03:21 Background and Key moments in Mike's career07:44 Shaping Mike's career until now15:16 Helping leaders when Storytelling isn't comfortable for them20:23 Setting out storyline guidelines and arcs for the future24:21 Being uncomfortable - Showing vulnerability or masking it?29:07 Focus and uncertainness playing out35:41 Innovation and working outside of core environments44:56 Stephen Heckle's book Adaptive Enterprise49:05 The last time Mike did something for the first timeConnect with Mike:LinkedInSTORYMINERSYouTubeTwitterConnect with Ross:WebsiteLinkedInMoonshot Innovation 

Boom! We Broke It, Let's Fix It.
Mike Wittenstein: The global advertising industry is at the root of trust erosion. That must change for democracy to survive.

Boom! We Broke It, Let's Fix It.

Play Episode Listen Later Jan 11, 2022 54:11


We live in a 'pick your own facts' world, where words are increasingly suspect. This is dangerous. Veteran marketer Mike Wittenstein shares his belief that the advertising industry, and its advertiser clients, bear a lot of responsibility. You should hear why he thinks that, and how he thinks they - and we - can fix that!

That Entrepreneur Life
Episode 97 - How to Tell Your Brand's Story to Connect with Your Customers and Increase Sales with Mike Wittenstein

That Entrepreneur Life

Play Episode Listen Later Nov 10, 2021 54:40


Join Andrew Lees, Clint McPherson, and their guest Mike Wittenstein as he talks about the type of stories that your customers listen to. Mike explains the quality that helps distinguish brands from competitors, the importance of niching down to product-market fit, why it's crucial to master the value that your product or service carries, how leaders address resistance to change, and so much more. For Mike, the most challenging part of entrepreneurship is developing the ability to dig deep into everything. For him, before working with somebody, it's always essential to look hard and deep if they can help you and if you're willing to help them.In this episode you will learn:The balance between what you want and what others wantHow is your product's/service's value more important than anything else?The Common AI Tools for CopywritingHow can you have fun and make money with customers?In entrepreneurship, you'll dig deeper into yourself more than you thought you'd ever need.And so much more!About Mike Wittenstein:Mike Wittenstein always focuses on others as a co-thinker. He sees the world through stories, which lets him help others connect on a profoundly human level. A lifetime of diverse global experiences taught Mike how to kindly ask tough questions, translate clients' words into stories, and express business strategies as customer and employee experiences.Clients often say that they like Mike's sleeves-rolled-up-on-day-one working style, how approachable he is to their teams, and how he engineers discovery moments into the experiences. In addition, Mike helps leaders leverage and develops a powerful leadership story so that their strategies can increase and sustain their competitive advantage.You can find Mike Wittenstein on...Website: https://storyminers.com/LinkedIn: https://www.linkedin.com/in/mikewittenstein/Twitter: https://twitter.com/mikewittensteinYou can find That Entrepreneur Life on...Website: https://thatentrepreneurlife.com/Facebook: https://www.facebook.com/thatentrepreneurlifeInstagram: https://www.instagram.com/thatentrepreneurlifeusa/Twitter: https://twitter.com/ThatEntreprene1YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtgSupport the show (https://thatentrepreneurlife.com/support-the-show)

ICT Podcast
Why future stories are more powerful

ICT Podcast

Play Episode Play 27 sec Highlight Listen Later Sep 15, 2021 64:14


We all have heard about storytelling and we also know how they help in asserting certain values or to make a point.But how do you take people on a journey when something hasn't happened yet? Well, the answer may be future stories.I am chatting with Mike Wittenstein to understand more and learn, why future stories are more powerful?In this episode, we talk about:Is storytelling just a fad or something else?How do you differentiate a future story and one from the past?The practicality of future stories.Prototyping the future: What is it and why is it important?How do you prototype strategy?Who in the organization must be driving future stories?Designing service versus designing experience.Keeping bean-counters at bay.Clarity in communication for future stories.How do sci-fi movies fit in this?How do you encapsulate bigger organizational culture with only a few stories?Tips to practice future storytelling.Mike Wittenstein is a seasoned expert who consults and advises clients on strategy, change, experience design, and story. Mike works with leaders in specialty retail and other industries on how to fine-tune their business models and customer experience strategies as they face uncertain futures.Mike founded his company, Storyminers in 2002. And since that time, he and his team have served more than 800 organizations, from Fortune 100 sized companies to start-ups, providing them with game-changing yet practical ideas.Whether on-stage or online, Mike's thought-provoking presentations prepare working professionals to take early advantage of what's coming next.ABOUTICT Podcast is all about innovation, communication, and technology – a few key areas that are super important in today's world. If you want to know what it takes to be a better innovator, better communicator, and leverage technology to make this world a better place, please subscribe. Every week, I bring new perspectives, ideas, tips, and techniques so that you can improve all these aspects of your life.WEB: https://www.anandtamboli.comLINKEDIN: https://www.anandtamboli.com/linkedinYOUTUBE: https://www.anandtamboli.com/youtubeBOOKS: https://www.anandtamboli.com/amazonSupport the show (https://www.anandtamboli.com/author?s=podcast)

Clued In Podcast with Lou Carbone
CX Challenges being faced today with Mike Wittenstein of storyminers.com

Clued In Podcast with Lou Carbone

Play Episode Listen Later Jul 7, 2021 37:00


In many organizations, CX thinking has been crammed into similar activities taking place in other departments…concerned about their numbers, profitability, or productivity. Mike Wittenstein, founder and managing partner of StoryMiners®, shares his thoughts on how CX should be a place of innovation, clear vision for the future, balancing perspectives, and making every business process and transaction a little more human.Join Lou and Mike on this episode of Clued In the Podcast as they review the current state of CX through personal stories to help organizations embrace an adaptive strategy. As Mike shares, “…customer experience is not to optimize an existing business…it is to give it new life and help it find a better future…”

challenges faced cx mike wittenstein storyminers
808 Podcast
#111 Mike Wittenstein - Storyminers

808 Podcast

Play Episode Listen Later Jun 3, 2021 8:50


Mike Wittenstein the Founder + Managing Partner of Storyminers shares how to sell with a story. Get more info at https://StoryMiners.com/Yama/

yama founder managing partner mike wittenstein storyminers
The Lucky Titan
Everything Starts With A Story with Mike Wittenstein

The Lucky Titan

Play Episode Listen Later May 28, 2021 25:14 Transcription Available


I'm a ve-time entrepreneur in professional services. Before starting Storyminers in 2002, I ran a digital agency and worked as IBM's eVisionary. Storyminers helps leaders nd ideas that generate rst revenues. Our superpower may be helping leaders get clear on their ideas and strategies, then turn them into stories (based on experiences), which their employees and customers make real. We've worked with about 800 companies, creating $2 billion in value along the way.www.storyminers.com/yama (ask us a question)www.storyminers.com (visit our site)www.linkedin.com/in/mikewittenstein (connect with Mike)www.pinterest.com/storyminers (snag some tools)www.instagram.com/mikewittenstein (just starting out here ;-)www.youtube.com/storyminers (learn)

ibm everything starts mike wittenstein storyminers
Bold Business Podcast
Adaptability: The New Competitive Advantage

Bold Business Podcast

Play Episode Listen Later May 20, 2021 52:23


There are three ways to be more intentionally adaptable: 1) continue to create value, 2) solve the right problems at the right time, and 3) be present and real. Small changes will start to create different (and more) impact to build internal company resilience. The more dynamic your company, the more opportunities may be realized. Listen to Jess Dewell share the insights from Rick Hall, CEO of Aginity, Steve Chaparro, Principle at Culture Design Studio, and Mike Wittenstein, Story Miners, in a discussion about how adaptability keeps companies adaptable.

Bold Business Podcast
How to Adapt to Constant Change

Bold Business Podcast

Play Episode Listen Later May 6, 2021 52:10


Constant change is our reality, how can businesses adapt? Actionable tips, personal experiences, and results to expect are all wrapped into this discussion Jess has with Steve Chaparro, Principal at Culture Design Studio, and Mike Wittenstein, Story Miners about the deep work that design thinking and innovation thrive on.

The Thoughtful Entrepreneur
676 - Listening to Your Customers' Unmet Needs with StoryMiners' Mike Wittenstein

The Thoughtful Entrepreneur

Play Episode Listen Later Apr 24, 2021 25:51


676 - Listening to Your Customers' Unmet Needs with StoryMiners' Mike Wittenstein

customers unmet needs your customers mike wittenstein storyminers
the Offer with Michael Glinter
Creating Stories to Drive Success in Business - with Mike Wittenstein

the Offer with Michael Glinter

Play Episode Listen Later Apr 13, 2021 40:44


Special Guest: Mike WittensteinEvery day I tell people that if you aren't telling a clear story, you are missing half your audience. Whether it be on a resume, selling a product, pitching an idea, or leading a department.  The real success of an organization rides on how you tell the story.  I decided to bring in the expert on storytelling.  Mike Wittenstein. Mike brings a unique perspective as a Storyminer, seeing the world through stories, which lets me help others connect on a profoundly human level.  He will help you realize how you can be your best by telling the best story.Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to make the next right move, fine-tune their business models, and make best of change. Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line. Mike's style is authentic, articulate, sometimes funny, and always inspiring. Why? Because he knows how to put himself in a listener's chair, so he can speak directly to them and address their unspoken questions. Guest InfoMike WittensteinFounder + Managing Partnermike@storyminers.comhttps://www.linkedin.com/in/mikewittenstein/ GLINTER SOCIAL MEDIA AND CONTACT INFO

Thought Leaders To Watch
13 - Telling Your Story with StoryMiners' Mike Wittenstein

Thought Leaders To Watch

Play Episode Listen Later Apr 9, 2021 23:06


Your host, Starlett Henderson, talks with Mike Wittenstein of StoryMiners on how to create the next idea through stories and how that can turn into impact and profit. https://www.storyminers.com/ (https://www.storyminers.com) "We help leaders turn their ideas into first revenue. We live in a world right now where everything is changing. It all starts with customers because COVID is upset their lives. They buy different things in different ways in business, they have different needs for services. So the companies that supply them or that want to supply them need new ideas. And they need to work differently in order to create the value that the customers want. So that continuum of what's the next idea that I need to do and how do I push it through my company so that it makes a difference for customers? That's what we do at story miners." https://changeempire.com/ (www.changeempire.com)

covid-19 telling your story mike wittenstein storyminers
Grind Sell Elevate
#145: Mike Wittenstein | Become a Storyminer

Grind Sell Elevate

Play Episode Listen Later Apr 5, 2021 39:41


mike wittenstein
Management Blueprint
25: Experience Design with Mike Wittenstein

Management Blueprint

Play Episode Listen Later Mar 14, 2021 48:21


https://youtu.be/GJUnqQFsdks Mike Wittenstein is the founder of StoryMiners, a consulting firm in Atlanta, Georgia. They help businesses translate strategies into customer experiences. Previously, Mike was a media personality and spokesperson for IBM. We discuss how StoryMiners utilizes design to create value for customers and the frameworks behind their processes.   --- Experience Design with Mike Wittenstein Our guest is Mike Wittenstein, who is the founder and managing partner of Story Miners. Story Miners in Atlanta, Georgia, what a great place to be on January 5th. It turns strategies into stories and experiences to be implemented at the human level. So, Mike will tell us a little bit about that. Previously, he was with IBM. He was the media personality and spokesperson on IBM for two years, and he helped IBM design McDonald's digital drive-thru and Wingate's deskless check-in. And prior to that in the 90s, he was the co-founder and CEO of one of the first digital communication agencies in the world called Delia. He's also a global speaker, a coach and facilitator. So welcome Mike to the show. Thank you for having me, Steve. It's a pleasure to be here and I can't wait to see what unfolds. It's fun to have you on the show. Mike, let's start with kind of the regular question. How do you get here? Tell us a little bit how you become an entrepreneur and how did your journey take you on this long and winding road? You know, I had to write some notes because I knew that question was coming. And here are some of the things I've done since I was like nine years old, because that's when I had my first sales experience. You know, I did babysitting, yards, restaurants, manual labor, office labor. I worked as a travel agent, a multilingual guide, a teacher, a cabinet maker. And then I got serious, a consultant, a little bit of work in real estate, more management consulting, the digital agency that you mentioned, e-visionary for IBM. And now I'm a strategist and a designer. That's a lot of steps, but that's where I am today. Yeah, but the last 20 years, you were pretty much doing story miners, right? Yes, story miners is almost 20 years old. That's right. And IBM was a few years and the digital agency, was about eight years before that. So, you know, a respectable professional career. I'm glad I'm where I am. Job jumping and job hopping all the time. No, not at all. Not at all. That's a sport for the young. That's right. Okay. So it's interesting because you started out as an entrepreneur, you did this digital agency, and then you went into IBM, which is like a big corporate job. And I almost said career, but you only were there for two years, and then you left and became an entrepreneur again. So tell us what happened there. Well, one thing happened. The dot com became the dot bust, and everyone was out on the street. So I would have stayed longer, but, you know, it wasn't in the cards. Okay, fair enough. So what did you actually learn at IBM that you could put to use in your entrepreneurial? What a great question. I learned so many things about working with people about how business is done, about how promises are made and kept how to organize big things how to move fast. But the two things that I learned from two amazing people I've used forever since professionally. The first one was from one of my mentors, Steve Heckel, who was the director of central planning at IBM until he quit because he said central planning no longer works. Made a big statement back then to Lou Gerstner, I believe. He wrote a book called Adaptive Enterprise, which is the actual mechanics of how to make a business agile. Now, we all know how to make a software department agile. You run sprints, you have reports, you have burndown sheets, but you can actually make an entire company work like a software team. He wrote the book on it and it's influenced my life greatly ever since. Steve is still with us, but he's retired. I also met Lou Carbone,

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We Don't PLAY
(A.G.E) The Power of Brand Storytelling with Mike Wittenstein - 080

We Don't PLAY

Play Episode Listen Later Feb 18, 2021 67:03


Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to make the next right move, fine-tune their business models, and make best of change. Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line. Mike's style is authentic, articulate, sometimes funny, and always inspiring. Why? Because he knows how to put himself in a listener's chair, so he can speak directly to them and address their unspoken questions. Questions Mike answered: What life experiences shaped whom you've become? What did you learn in the corporate world and how do you use it today? How are stories and experiences connected? What is Storyminers' current positioning and how did you develop it? Do you have any advice for people who want to speak? Is marketing broken? What's the difference between doing something to others and for others? Rate this podcast via ratethispodcast.com/wedontplay --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/wedontplay/message

Management Blueprint
25: Experience Design with Mike Wittenstein

Management Blueprint

Play Episode Listen Later Feb 2, 2021 48:21


Mike Wittenstein is the founder of StoryMiners, a consulting firm in Atlanta, Georgia. They help businesses translate strategies into customer experiences. Previously, Mike was a media personality and spokesperson for IBM. We discuss how StoryMiners utilizes design to create value for customers and the frameworks behind their processes.   Timestamps   [01:19] Mike Wittenstein's journey into entrepreneurship [03:06] Business lessons from IBM [05:29] Experience design creates value [07:57] Design is a problem-solving tool [11:26] Turning strategies into stories [15:00] What leaders have to do differently [15:51] How StoryMiners looks for value creation points [20:00] How a good strategy resonates with people [21:07] StoryMiners' Promise Map [29:17] Objectives and Key Results Framework [31:26] Measure what generates value for your client's customers [32:35] How StoryMiners optimizes design for greater outcomes of value [36:42] Transitions Optical Retail Experience [39:48] Clients want to see their ideas become real [45:10] Leaders should set goals and design the path to attain them   Links and Resources StoryMiners' Website Story Miners' Promise Map StoryMiners' Pinterest StoryMiners' LinkedIn Steve's Blog https://StevePreda.com

Masters of Life Podcast
Storytelling Will Maximize your Team with Mike Wittenstein

Masters of Life Podcast

Play Episode Listen Later Feb 2, 2021 49:19


Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to make the next right move, fine-tune their business models, and make best of change. Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line. Mike's style is authentic, articulate, sometimes funny, and always inspiring. Why? Because he knows how to put himself in a listener's chair, so he can speak directly to them and address their unspoken questions. Storyminers.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

peopleHum's Podcast
Storytelling for navigating change ft. Mike Wittenstein

peopleHum's Podcast

Play Episode Listen Later Nov 20, 2020 34:14


Mike Wittenstein talks  peopleHum about how change can be accepted and aced with the art of storytelling. Listen to the entire episode to know more. If you like the podcast, please follow  the channel, so we could keep producing more content like this!

AI: IRL
52. Break Through the Noise with Simple Storytelling

AI: IRL

Play Episode Listen Later Apr 20, 2020 23:19


The world is confusing right now. We hear a lot of shouting, mandating, and directing. It's not just COVID-19, either. The world really is getting noisier every day. So how do you stand out amidst the clamor? Tell a story. A simple, elegant, clear story. On this episode of CXNext, I interview Mike Wittenstein, founder and managing partner of StoryMiners, one of the world's first strategic storytelling and experience design consultancies. We discussed how to make complex things simple and comfortable for an audience.

covid-19 simple storytelling mike wittenstein storyminers
Pro Business Channel
Sales Synergistics Podcast – Mike Wittenstein, StoryMiners

Pro Business Channel

Play Episode Listen Later Apr 9, 2020 29:55


Over three decades, Mike Wittenstein has successfully guided leaders and their teams through times of immense change. His robust story-driven process helps to bring clarity to ideas, commitment towards outcomes, and growth via strategic thinking. What motivates Mike is when his clients get to see their ideas become real and have others embrace and benefit from them. He inspires and gets his inspiration from that kind of result. Mike co-led Galileo, one of the world's first digital agencies, then joined IBM Global Services in the role of eVisionary. Now the founder and managing partner at Storyminers, Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers' unique combination of Story, Strategy, Experience Design, and Technology. Mike's results-driven approach has helped companies such as Chick-fil-A, Delta Airlines, Holiday Inn, IBM, the University of Phoenix, Piedmont Hospital, Transitions Optical, and hundreds of others. Together, Mike's clients have created almost $2 billion in value by applying his ideas and proven process for the articulation, execution, and adoption of their strategies, and the design of stories and experiences. Mike's Profile  linkedin.com/in/mikewittensteinWebsite             storyminers.com/  (Company Website)Twitter               mikewittenstein  Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process. Host: Jason Smith, Founder of Sales Synergistics www.SalesSynergistics.com Interested in being a guest on the show?  Contact us at: Jason@salessynergistics.com

Mission Matters Marketing
Future Story Launches with Mike Wittenstein

Mission Matters Marketing

Play Episode Listen Later Mar 10, 2020 11:05


Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that? In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://www.moneymatterstoptips.com/podcastguest

CX Chronicles Podcast
CXChronicles Podcast Episode 77 with Mike Wittenstein from Storyminers

CX Chronicles Podcast

Play Episode Listen Later Feb 17, 2020 38:36


In this episode of the CXChronicles Podcast we welcomed Mike Wittenstein from Storyminers. Mike has honed his unique approach as IBM’s official eVisionary. Since then, leaders at brands like Adobe, Chick-fil-A, Apple, Transitions, LeasePlan, and Delta have brought Mike in for his strategic skills and warm personal style as a C-Suite advisor, technology integrator, data interpreter, credentialed Customer Experience designer, and multi-lingual event speaker. Mike has helped hundreds of leaders pull all the pieces together to tackle tough, high-stakes issues, while winning accolades too numerous to count in the retail, tech and services sectors. Listen to today's episode to learn more about gaining buy in today's world and constantly thinking about how you can improve your company's customer experiences! Support the show (https://cxchronicles.com/)

RETHINK RETAIL
Retail Rundown - Dec 9, 2019 - with guests Bob Phibbs and Mike Wittenstein

RETHINK RETAIL

Play Episode Listen Later Dec 9, 2019 39:05


No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail. December 09, 2019: Black Friday Cyber Monday breakdown, retail winners and losers, will BOPIS be the next mass retail adoption? Hosted by Julia Raymond Researched, written and produced by Gabriella Bock Edited by Trenton Waller

CX Chronicles Podcast
CXChronicles Podcast Episode 72 CXWeekly Update from Comcast CX Technology Day

CX Chronicles Podcast

Play Episode Listen Later Nov 13, 2019 26:46


In this episode of the CXChronicles Podcast Adrian chats through his recent experiences joining the Comcast CX Technology Day 2019 in Philadelphia, PA. Adrian joined an incredible group of CX thought leaders, authors, podcasters and business owners including; Jay Baer, Dan Gingiss, Geno Church, Mitch Joel, Mike Wittenstein, Jackie Hubba, Colin Shaw, Kerry Bodine, Natalie Petouhoff, Marsha Collier, Megan Burns, Steve Walker, Chris Penn, Steve Shapior, Clay Hebert and Jim Tincher. In this CXWeekly update you will learn about how a massive company like Comcast thinks about building, scaling and managing their massive CX and customer service team. We get into the weeds on CX technology, social media care, telecommunication technology updates + how the CX executive team Comcast is planning for their future. Listen to the CXChronicles Podcast today to listen and learn from amazing customer focused business leaders! Support the show (https://cxchronicles.com/)

Money Matters Top Tips with Adam Torres
Mike Wittenstein Founder and Managing Partner at STORYMINERS

Money Matters Top Tips with Adam Torres

Play Episode Listen Later May 15, 2019 11:06


Mike Wittenstein Founder and Managing Partner at STORYMINERS is interviewed in this episode. StoryMiners' is one of the world's first strategic storytelling and experience design consultancies. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

founders managing partners mike wittenstein storyminers
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM180- Serial Entrepreneur Helps CEOs Compete on Their Customer Experience

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later Feb 9, 2019 16:51


Mike Wittenstein is a serial entrepreneur and CEO is the professional services space. He started his first consultancy while still in grad school, launched GALILEO, one of the world's first digital agencies in 1992, joined IBM global services in the role of eVisionary, then founded StoryMiners, one of the world's first customer experience design consultancies in 2002. He's worked with global brands, regional leaders, and start-ups as an advisor, board member, consultant, and facilitator. Mike's businesses always support his clients' desired outcomes. He believes that building in agility has helped me succeed over time. Website: https://storyminers.com/ Portfolio www.storyminers.com www.cxcoaches.com www.mikewittenstein.com Directories www.linkedin.com/in/mikewittenstein www.espeakers.com/marketplace/profile/10392/simple Videos https://www.myasbn.com/interviews/crafting-customer-experience-around-needs-unique-customer-mike-wittenstein-storyminers/ https://www.myasbn.com/small-business/growth-strategy/boost-referrals-loyal-customer-base-mike-wittenstein-storyminers/ https://vimeo.com/26354725 https://vimeo.com/287635341 https://vimeo.com/287635352

Atlanta Small Business Network
How to Boost Referrals from Your Loyal Customer Base – Mike Wittenstein, Storyminers

Atlanta Small Business Network

Play Episode Listen Later Feb 4, 2019 3:44


Every business owner knows that your brand is only as strong as the experience you give your customers. Having the capabilities to provide excellent customer service will generate a loyal customer base, referrals, and reliable profitability. On today’s show, we talk to Mike Wittenstein, keynote speaker, business coach, and managing partner of Storyminers, which is one of the leading customer experience design consultancies in the country. https://www.myasbn.com/small-business/growth-strategy/boost-referrals-loyal-customer-base-mike-wittenstein-storyminers/

boost loyal referrals customer base mike wittenstein storyminers
Customer Experience Radio
Customer Experience Radio Welcomes: Mike Wittenstein with StoryMiners and Alan Jones with HiFi Buys join Jill Heineck on Customer Experience Radio

Customer Experience Radio

Play Episode Listen Later Jan 17, 2019


Aren t we all really in the customer experience business? During the 20+ years in residential real estate and corporate relocation, the #1 cornerstone of Jill s business has always been the experience she and her team delivers. Little did she know that this strategy that would become a leading best practice for the world s greatest businesses to survive in the […] The post Customer Experience Radio Welcomes: Mike Wittenstein with StoryMiners and Alan Jones with HiFi Buys join Jill Heineck on Customer Experience Radio appeared first on Business RadioX ®.

Fast Leader Show | Real-life stories of failure and triumph
083: Mike Wittenstein: I am by no means an actor

Fast Leader Show | Real-life stories of failure and triumph

Play Episode Listen Later Aug 24, 2016 28:41


Mike Wittenstein had not acted since his junior high school play. But he decided to take an acting class and it helped him to grow his business. Listen to Mike tell his story of how he discovered a way to improve the customer experience by using the fine art of acting in a whole new way.

actor mike wittenstein
The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 270 Story Mining: Five Ways To Find Your Authentic Story, Mike Wittenstein

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Play Episode Listen Later Jun 3, 2016 32:05


Storytelling is all the rage for brands but story mining is key. Here are five way to find your authentic story with guest Mike Wittenstein from Storyminers. ThinkLikeAJournalist.com See the show notes.

storytelling authentic mining five ways mike wittenstein storyminers
Customer Engagement Radio
022: Mike Wittenstein - The Customer Experience Deep Dive

Customer Engagement Radio

Play Episode Listen Later Feb 23, 2016 76:16


An Interview with Mike Wittenstein Definition of Customer Experience Deep Dive Ray Stendall: Probably the first question we should go through is: Why are we here? What is this about? Why is this important? Why is this critical to our businesses? For those of you who don’t know, my name is Ray Stendall, I’m the […]

Coffee Break with Game-Changers, presented by SAP
Encore: Game-Changers 2016 Predictions - Part 1

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Dec 23, 2015 55:50


The buzz: Your #1 business wish this year. If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. On Dec. 2, 9, and 16, we'll bring you predictions from more than 40 thought leaders on the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for Game-Changers Radio 2016 Predictions – Part 1 live! Featured guests: Otto Schell, GM; Mike Wittenstein, Storyminers; Jennifer Engelhardt, IBM; Larry Stolle, SAP; Ingmar Christiaens, EY; Elizabeth Duffy, SAP; Hilary Carter, InTune Communications; Dan Berthiaume, Chain Store Age; Daniel Falvey, SAP; Katie Donovan, Equal Pay Negotiations; Josh Greenbaum, EAC; Corrine Vitolo, SmartKage; David Stephenson, Stephenson Strategies; Sandi Webster, Consultants2Go; Patrick Heffernan, TBRI; Sana Salam, Sodales Solutions. Happy holidays from SAP Game-Changers Radio!

Coffee Break with Game-Changers, presented by SAP
Encore: Game-Changers 2016 Predictions - Part 1

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Dec 23, 2015 55:50


The buzz: Your #1 business wish this year. If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. On Dec. 2, 9, and 16, we'll bring you predictions from more than 40 thought leaders on the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. Pour a cup of Joe, Earl, or Dom, and join us for Game-Changers Radio 2016 Predictions – Part 1 live! Featured guests: Otto Schell, GM; Mike Wittenstein, Storyminers; Jennifer Engelhardt, IBM; Larry Stolle, SAP; Ingmar Christiaens, EY; Elizabeth Duffy, SAP; Hilary Carter, InTune Communications; Dan Berthiaume, Chain Store Age; Daniel Falvey, SAP; Katie Donovan, Equal Pay Negotiations; Josh Greenbaum, EAC; Corrine Vitolo, SmartKage; David Stephenson, Stephenson Strategies; Sandi Webster, Consultants2Go; Patrick Heffernan, TBRI; Sana Salam, Sodales Solutions. Happy holidays from SAP Game-Changers Radio!

Coffee Break with Game-Changers, presented by SAP
Game-Changers 2016 Predictions - Part 1

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Dec 2, 2015 55:50


The buzz: Your #1 business wish this year. If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. On Dec. 2, 9, and 16, we'll bring you predictions from more than 40 thought leaders on the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. br Pour a cup of Joe, Earl, or Dom, and join us for Game-Changers Radio 2016 Predictions – Part 1 live! br Featured guests: Otto Schell, GM; Mike Wittenstein, Storyminers; Jennifer Engelhardt, IBM; Larry Stolle, SAP; Ingmar Christiaens, EY; Elizabeth Duffy, SAP; Hilary Carter, InTune Communications; Dan Berthiaume, Chain Store Age; Daniel Falvey, SAP; Katie Donovan, Equal Pay Negotiations; Josh Greenbaum, EAC; Corrine Vitolo, SmartKage; David Stephenson, Stephenson Strategies; Sandi Webster, Consultants2Go; Patrick Heffernan, TBRI; Sana Salam, Sodales Solutions. br Happy holidays from SAP Game-Changers Radio!

Coffee Break with Game-Changers, presented by SAP
Game-Changers 2016 Predictions - Part 1

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Dec 2, 2015 55:50


The buzz: Your #1 business wish this year. If you're hoping for a crystal ball to see what 2016 holds for your company, industry and the world, we've got the next best thing. On Dec. 2, 9, and 16, we'll bring you predictions from more than 40 thought leaders on the technologies, strategies, and trends that can help you grow and compete better in 2016 and beyond. br Pour a cup of Joe, Earl, or Dom, and join us for Game-Changers Radio 2016 Predictions – Part 1 live! br Featured guests: Otto Schell, GM; Mike Wittenstein, Storyminers; Jennifer Engelhardt, IBM; Larry Stolle, SAP; Ingmar Christiaens, EY; Elizabeth Duffy, SAP; Hilary Carter, InTune Communications; Dan Berthiaume, Chain Store Age; Daniel Falvey, SAP; Katie Donovan, Equal Pay Negotiations; Josh Greenbaum, EAC; Corrine Vitolo, SmartKage; David Stephenson, Stephenson Strategies; Sandi Webster, Consultants2Go; Patrick Heffernan, TBRI; Sana Salam, Sodales Solutions. br Happy holidays from SAP Game-Changers Radio!

Crack the Customer Code
Episode 013: Cognitive Dissonance, Mike Wittenstein, and Meet Me at Starbucks

Crack the Customer Code

Play Episode Listen Later Feb 12, 2015 20:33


  In this episode…     How Our Brains Work Against Us An Interview With Mike Wittenstein of Storyminers Meet Me at Starbucks     How Our Brains Work Against Us     Jeannie and Adam discuss why it is often hard for people to accept feedback. They explore cognitive dissonance and how it is difficult for people to accept evidence that is contrary to their beliefs.     Adam mentions that confirmation bias is a similar principle in reverse.     Jeannie explores how Starbucks specifically sought out feedback and used it to create its new loyalty program.     Discussion begins at 1:35.     Mike Wittenstein of StoryMiners     Mike explores how the store of the future is like a concept car, where new technologies are exposed to customers and vetted by customers to be rolled out to the market.     Mike advises that a mid-market firm might get started with a store of the future using private Pinterest boards to explore concepts. Mike advises “starting where you are” and focusing on incremental steps.     He says to implement store of the future, everyone should be on the team. He also shares some of his favorite retailers that are leading the store of the future movement.     Interview begins at 6:24.     Customer Hero, Customer Zero: Meet Me at Starbucks     Adam and Jeannie discuss the Starbucks video, Meet Me at Starbucks. They review their go-to coffee orders as well as how Starbucks has been able to create an entire cultural experience that powers its brand even more than the actual coffee they sell.     Discussion begins at 14:47.     People, Places, and Things of the Podcast     Mike Wittenstein runs Storyminers, a design firm that helps service brands improve their experience, their service, and even their business designs. Mike is also a world-class expert who has helped over 400 companies in 25 countries. By his own admission, he’s a designer who can’t draw… Connect with Mike at mikewittenstein.com, Twitter, SlideShare, or LinkedIn. Burberry Hointer Apple Rebecca Minkoff Meet Me at Starbucks       Take care of yourself and take care of your customers.       Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing 4.0 – Gary Kaskowitz MBA PhD
Marketing 4.0 – It’s an Experience Economy

Marketing 4.0 – Gary Kaskowitz MBA PhD

Play Episode Listen Later Mar 14, 2011


Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences and what you can do … Read more about this episode...

Atlanta Business Radio
Atlanta Business Radio Customer Experience Special w Mike Wittenstein, Scott Reed, Jim Knight & Mary Kathryn Dean

Atlanta Business Radio

Play Episode Listen Later Oct 21, 2009 35:10


Please click on the POD button to listen to the latest Atlanta Business Radio  show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.   Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.There's a lot of talk about improving customer experience. But very little about how do you make them work better and more consistently. Mike Wittenstein, the Authority on Customer Experience, and some of his colleagues from leading experience brands Hard Rock, Chick-fil-a, and Alternative Apparel will discuss why focus on the employee experience is important and share some ideas you can build on in your own business. Learn more about Mike Wittenstein at www.mikewittenstein.com. Check out Jim Knight at www.hardrock.com. Scott Reed can be found at the Chick-fil-A at Sprayberry Square or online at www.chickfila.com. Check out the latest fashions at Mary Kathyrn Dean's Alternative Apparel at their website www.alternativeapparel.comAlso if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Atlanta Business Radio
Atlanta Business Radio Interviews Mike Wittenstein Chief Experience Officer with Storyminers & Marketer Bernadette Peters

Atlanta Business Radio

Play Episode Listen Later Mar 5, 2008 31:01


Please click on the POD button to listen to the latest Atlanta Business Radio  show podcast broadcasting live each Wednesday at 10am EDT from Atlanta, GA, USA.   Atlanta Business Radio is sponsored by Fast Pitch! Networking - a one-stop shop for networking and marketing your business online and offline. Please go to their website www.fastpitchnetworking.com. When you sign up, please mention you were referred by Lee Kantor. That will help the show! Thanks. You can also download the show to listen on any mp3 player. Or listen on iTunes. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.Remember if you want a pretty comprehensive listing of all kinds of Atlanta Events including Business Networking events please check out www.AtlantaEvent.com.  This morning we had on marketer Bernadette Peters, owner of Natural Marketing Services and Mike Wittenstein, Chief Experience Officer with Storyminers.Bernadette started us off by explaining that her passion is to help businesses attract clients and build strong relationships. One of her beliefs is that the holy grail of marketing is to not have to do it . . . however realistically a successful business can hope to discover marketing initiatives that are at least semi-automated. She thinks that small business owners should always test their marketing before rolling out extensive campaigns. She comes from a direct marketing background and feels that each piece should have some sort of tracking device, that may be a coupon, a backline phone number or a unique url. For more information about Bernadette and her firm please go to her website www.naturalmarketingservices.comNext up we had on Mike Wittenstein, CEO (Chief Experience Officer) of Storyminers. Storyminers help you find out what are your customers are privately saying about their experiences with your company. They help you discover the factors (often surprising) that would vault you past the competition. With Mike's and the rest of his team's help you'll be able to hear the real voices of your customers. Mike explained that meaningful customer experiences occur when your company puts the things customers care most about at the heart of your brand, then designs in the capability to deliver on-brand experiences every time. He believes that a business should make the right promise to their customers for the right reasons and then keep that promise. For more information about Mike and his company please go to their website www.storyminers.com Also if you know of a business owner in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get him or her on the show.

The Dave Pamah Show
The Power of Story with Mike Wittenstein

The Dave Pamah Show

Play Episode Listen Later Jan 1, 1970 39:51


Mike Wittenstein is Storyminers' managing partner, IBM's former eVisionary, a digital agency founder, and a 5-time professional services entrepreneur who speaks four languages. Mike helps leaders find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what's next” through stories, Mike is a popular global speaker, podcast guest, blogger, and media contributor. Websites: https://storyminers.com & http://www.storyminers.com/yama Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations

ibm websites power of story mike wittenstein storyminers