Marketing Made Human with Malene Bendtsen

In this week's episode, I'm talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishing vs. self-publishing Leveraging your podcast connections in your book launch Integrating the book into your business The 1$ business card that drives sales every week The Jerry Seinfeld method ABT: The 3 forces of story Turning your book and expert model into a series About Park Howell Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the Girlscout method. Listen in to know why! In this episode: How to create a great starting point for writing The Girlscout Method - Book promo 100% aligned with the book message Creating organic growth driven by user-generated content How to use the book as a vehicle for business growth Where to focus in a one-man expert business Speaking as an amplified credibility and marketing strategy How to get people to write blurbs for your book (and how to use them) The excerpt promo strategy About Dan Gingiss Dan is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald's, Discover and Humana. He is the author of two books, The Experience Maker and Winning at Social Customer Care, and the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a book will help you get higher fees How writing a book is different from any other type of writing The number one marketing strategy that pushes the most books Exactly what to say to have people help you promote your book What doesn't work in book marketing New strategies for book marketing in web3 (using social tokens and NFTs)

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.malenebendtsen.com/blog/legal-aspects-of-your-online-course-business

This might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is some of what we cover in this episode: BOOK WRITING The key motivating factor to any successful author(if you watched the teaser video above, you might be able to guess what it is!) What it's like to co-write with another author(watch the 3-minute book trailer below for a taste of that too) The powerful breakthrough finding your role as an author Using your speaking gigs to test your book material The ask-the-buyer-for-stories strategy Writing from a place of knowing or vs. a place of discovery The necessity of qualified feedback Moving from Expertville to Visionary Town How the risky road will make you better at what you do How focusing on your current customers will fire up demand BOOK MARKETING Captivate target readers (and customers) with quality video and storytelling The entertainment factor, well-produced movie-style Building the expectation for the books ability to change me Showing the opportunity instead of telling Using the webinar as watch parties in B2B sales(and the impact on amazon ranking) The zero-marketing strategy (the quiet launch) The for-my-buddy booster strategy 99% of all 'failed' books do so because of insufficient marketing. After the actual launch, the author is exhausted and lacks the energy for continued promotion. Or the marketing plan consists of only launch-related promotion. As you hear on the podcast, these authors use a completely different strategy. The silent launch (listen to hear what that's about!) Long-term video assets They have created two amazing videos and they are absolute must-sees for you if you are looking to add a long-term component to your book marketing plan: A 3-minute book trailer video captivates target readers and makes them go check out your book immediately (you can model this for your own book marketing and I am breaking the structure down for you in this article) An absolutely genius 55-minutes prerecorded webinar you can use during launch so hoards of high-quality leads will stumble over each other to get the book (and rank up your book significantly on Amazon) You can watch both of them on the book's website. Then go to publishing-rebel.com to find and use my breakdowns of the videos to model your own. Michael Port is the NY Times and WSJ bestselling author of nine books including the perennial bestsellers Book Yourself Solid and Steal the Show. More at www.HeroicPublicSpeaking.com. Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. More at https://www.akadrewdavis.com/.

Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors. Resources and links: https://www.publishing-rebel.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book

Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own a teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours?  In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors.  Resources and links: https://www.malenebendtsen.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book 

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.publishing-rebel.com/blog/legal-aspects-of-your-online-course-business

Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth.  The 5C framework can help you evaluate the most important assets in your business and make sure you are on track to your goals. All episodes: https://malenebendtsen.com/podcast Follow on Instagram: https://instagram.com/malenebendtsen  

There are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn's Trends, has won the title of a Top 10 Social Media Blog over multiple years.  For more information and links:  malenebendtsen.com/podcast

Do you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before taking the leap! Join us in the Course Creators Café: https://www.facebook.com/groups/coursecreatorscafe   Episode link on the blog: https://www.malenebendtsen.com/blog/what-you-should-know-before-leaving-your-9-5-ep-32 Follow on Instagram: https://www.instagram.com/malenebendtsen/ 

Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones. Links and episode notes:  malenebendtsen.com/podcast

Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones. Links and episode notes: publishing-rebel.com/podcast

Are you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at the exact right time using compelling storytelling and copywriting depending on awareness stages Shownotes, links, and overview of all podcast episodes: https://malenebendtsen.com/podcast

Coaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solve that - but there are just so many new things to learn and so many decisions to make. So they give up and stay where they are. Or they pick themselves up and get cracking on their course. But you don't need to do this alone. In this episode, I share 7 important decisions a coach can help you make for your online course. Join the Course Creators Cafe on Facebook for free support Have you read the book yet? Marketing Made Human helps you to efficiently build your personal brand and sell without feeling salesy or lost. Get it on Amazon or Barnes & Noble.

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full shownotes and links at malenebendtsen.com/podcast

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publishing-rebel.com/podcast

Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repurposing your best content The process of saving time with repurposed content 13 specific ideas to repurpose a single video Find all mentioned links for this episode on malenebendtsen.com/podcast All Podcasts Episodes Malene Bendtsen on Facebook (Page) Malene Bendtsen on Instagram Malene Bendtsen on LinkedIn 

Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business. In this episode The difference between an offer and a product When to use gated content, loss leader and preview offers How each offer type can generate leads - and when The huge mistake of not testing which offer performs best - and how to know for sure what will be worth your ads budget The gold in having the perfect organic audience and why you should avoid the mistake of taking their input of face value How to deal with content overwhelm  The 6 criteria for a perfect offer: I.N.S.A.N.E. How the wrong offer can derail you from your goals even if you are successful in your advertising campaigns When limiting beliefs or lack of knowledge on the potential customer's side stand in the way of what you want to convey and what you want to offer Exactly how to test ads and optimise your ads budget  The leg work you need to do before even thinking about ads Find Allie's I.N.S.A.N.E. framework for creating the perfect offer along with more information and links at: malenebendtsen.com/podcast And please! If you found this episode valuable, go and support Allie by buying her poetry book on Amazon and provide a review. It costs less than a great cup of coffee and a cookie!

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive.  The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and eventually ambassadors for your brand. This episode reveals 7 marketing trends to notice in 2021 that are especially relevant if you are an online course creator or educator!

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode 07:00  The easiest way to build a retail business online 09:01  Three ways to use ManyChat bots to boost sales on Amazon 12:55  Create conversations that are simultaneously personalized and automated 15:19   Keywords strategies for ranking books and other products on Amazon 17:02   Product launch campaigns that will nudge people into elevating your ranking 19:35   What to do if your ranking sucks and nobody sees your product 21:04   How to avoid significant ranking drop immediately after launch 22:36   How to maximize the benefits of chatbot subscribers 25:45   Automate getting reader reviews for your self-published book 27:23   Turn book readers into customers for your online courses 29:27   Should you create ad campaigns inside ManyChat? 30:50   Should you use Amazon Ads? 32:20   How to comply with policies and avoid Amazon or Messenger jail 37:07   Holiday campaigns (with FREE templates!) 38:40   What the future holds for Amazon Sellers Links All episode links (including the FREE holiday templates!) Join Course Creators Café Follow @malenebendtsen on Instagram

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode The easiest way to build a retail business online Three ways to use ManyChat bots to boost sales on Amazon Create conversations that are simultaneously personalized and automated Keywords strategies for ranking books and other products on Amazon Product launch campaigns that will nudge people into elevating your ranking What to do if your ranking sucks and nobody sees your product How to avoid a significant ranking drop immediately after the launch How to maximize the benefits of chatbot subscribers Automate getting reader reviews for your self-published book Turn book readers into customers for your online courses Should you create ad campaigns inside ManyChat? Should you use Amazon Ads? How to comply with policies and avoid Amazon or Messenger jail Holiday campaigns (with FREE templates!) What the future holds for Amazon Sellers

Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repurposing your best content The process of saving time with repurposed content 13 specific ideas to repurpose a single video

EPISODE 22     Title How to keep your email subscribers and customers engaged using ads If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.   In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” on camera Turn your “flaws” into strengths and engagement What your audience doesn’t want to know about you Multi-streaming in a clever way The truth about how to get benefits of the algorithms Live for Leads or Live for Launches Links All episode links Join Course Creators Café Live Streaming Pro's website Malene Bendtsen on Instagram Malene Bendtsen on LinkedIn 

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media. In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” on camera Turn your “flaws” into strengths and engagement What your audience doesn't want to know about you Multi-streaming in a clever way The truth about how to get benefits of the algorithms Live for Leads or Live for Launches

Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers. In this episode Your ultimate goal: Customers that will promote you The basics to get started with ads Warm audiences: Five target groups to consider The two journeys that will determine your ad message The caviar: Reduce your cold ads cost Using ads to speed up the funnel Links All Podcasts Episodes Malene Bendtsen on Facebook (Page) Malene Bendtsen on Instagram Malene Bendtsen on LinkedIn 

Pinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception... In this episode Why Pinterest grew 38% in just one year Pinterest is not a social media platform Evergreen content with snowball effect The introverts platform Top of funnel powerhouse The SEO benefit of boards you don’t want to miss out on Pin rookie mistakes to avoid (best practices) Video pins and story pins Using keywords wisely - Pinterest vs. Google Pinterest Ads and return investment Building a deeper connection on a non-engagement platform ABOUT CARA CHACE Cara Chace is the creator of the “Pin Power Method” – a Pinterest marketing membership designed for online entrepreneurs. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on discover what makes a fantastic digital marketing strategy for online entrepreneurs by teaching how Pinterest fits into that strategy and creating lots of lightbulb moments. She loves nothing more than helping fellow business owners, except for a good book and one more cup of coffee. Links All episode links All podcasts episodes Course Creators Café on Facebook (Community) Malene Bendtsen on Instagram

As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months!  Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginners guide to understanding TikTok The type of video that will give the best results Differences between Instagram Reels and TikTok Turning followers into business Is there a risk of TikTok being banned? Advertising on TikTok What NOT to do on TikTok About Keenya Kelly As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses. Links Full show notes for this episode All Podcasts Episodes Malene Bendtsen on Facebook (Page) Malene Bendtsen on Instagram  Malene Bendtsen on LinkedIn  Keenya Kelly

As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginner's guide to understanding TikTok The type of video that will give the best results Differences between Instagram Reels and TikTok Turning followers into business Is there a risk of TikTok being banned? Advertising on TikTok What NOT to do on TikTok About Keenya Kelly As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses.

In this episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY.

In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman. In this episode: Finding your natural tribe How free content create need for paid services Women fighting bro-culture on YouTube Value-driven over vanity-driven Corona on-camera virgins Suck, learn and improve Two powerful tips to improve your videos Your best friend as a YouTube creator This could kill your retention How to end your video perfectly The power of being mission-driven The one thing to do when first starting out

The truth about what stops entrepreneurs from success If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this episode Andrew and Pete’s business journey - struggles, fears, and mindset shifts How you can create a human connection within your business Becoming the leader your business needs Keeping it personal while growing your business.  Want better results? Outsource. How to remain human while selling? Common fears stopping you from success  About Andrew and Pete Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income. Links All episode links Join the Community: Course Creators Café Instagram LinkedIn Atomic

If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this episode: Andrew and Pete's business journey - struggles, fears, and mindset shifts How you can create a human connection within your business Becoming the leader your business needs Keeping it personal while growing your business Want better results? Outsource. How to remain human while selling Common fears stopping you from success About Andrew and Pete: Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income.

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you. This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie. Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below. In this episode What is SEO? How to optimize time spent on content creation as a SEO beginner Moving from keywords to topics Tools I use in my SEO strategy (full list in extended show notes - link below) How I work with SEO in my business Links Episode show notes with all episode links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on. If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way. Links Full show notes with all links Podcast Website (all episodes) Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.   In this episode The backstory of a speakers source of inspiration The fallacy of content marketing Perspiration over inspiration The 3 shows any social media plan should contain How to be smart about your binge-worthy content What happens when you sunset a popular show When to STOP creating content The kind to post every day and the kind NOT to  Customers expectations for customer service How to use the right call-to-action for the right content Why most people are bad content marketers Covid-19's fundamental impact on customer relationships Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Jay Baer's website

A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon? Episode links Podcast Website FREE course to create the PERFECT BOOK Marketing Made Human Facebook Group Book: Marketing Made Human Facebook Page Instagram LinkedIn

In this episode, Rob Balasabas shares his approach to creating video content and what he learned on his own journey to grow and connect with an engaged audience. Links Full show notes and link list Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method to have the strongest email list possible. If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio. In this episode: How Lou built a passionate community organically Loved by marketers - but gives Lou the heebie-jeebies The return on social equity and how support creates a sense of belonging Community-driven content creation Lou's best strategy for fostering a meaningful sense of community How to manage a self-moderating community The most intimate medium to build relationships

In this week's episode, I'm talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode: How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mike's #1 tip to make marketing human How to not lose sight of the person in front of you

Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?   Kelly Noble Mirabella shares how to use chatbots and more specifically Facebook Messenger to create a human connection to your audience.   Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn ManyChat

In this solo episode, I share how you can create smarter income streams, taking into consideration which tasks are related to each type of income and what it takes to succeed with each. Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting. In this episode Why COVID-19 will be a kickstarter for online businesses Victim or Victorious - how to manage panic and fear Shepherding your customers: Copywriting that sells Love and presence always win Magnetic leadership beats cold market analysis Why you need to upset someone to make money Staying 'on brand' makes you boring Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Episode links Ray's website Book: How to write copy that sells

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America's top marketing and online customer service consultants. In this episode: The backstory of a speakers source of inspiration The fallacy of content marketing Perspiration over inspiration The 3 shows any social media plan should contain How to be smart about your binge-worthy content What happens when you sunset a popular show When to STOP creating content The kind to post every day and the kind NOT to Customers expectations for customer service How to use the right call-to-action for the right content Why most people are bad content marketers Covid-19's fundamental impact on customer relationships

In this episode, I point out 3 main reasons to why you may struggle in your communication.  Fear of rejection sparks a perceived need to satisfy what we think others want to hear. Also, we learned marketing and selling is about showing our best side and only those, hiding the rest. I walk you through the 6 steps from ‘The Personal Brand Playbook’ that will help you to become more authentic in your communication. Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?

In this week's episode, I'm talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting. In this episode: Why COVID-19 will be a kickstarter for online businesses Victim or Victorious - how to manage panic and fear Shepherding your customers: Copywriting that sells Love and presence always win Magnetic leadership beats cold market analysis Why you need to upset someone to make money Staying 'on brand' makes you boring

In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio. In this episode How Lou built a passionate community organically Loved by marketers - but gives Lou the heebie-jeebies The return on social equity and how support creates a sense of belonging Community-driven content creation Lous best strategy for fostering a meaningful sense of community How to manage a self-moderating community The most intimate medium to build relationships Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Lou Mongello website Lou's Facebook Group: WDW Radio Box People

In this episode, I point out 3 main reasons you may struggle with communication. Fear of rejection sparks a perceived need to satisfy what we think others want to hear. Also, we learned marketing and selling is about showing our best side and only those, hiding the rest. I walk you through the 6 steps from ‘The Personal Brand Playbook' that will help you to become more authentic in your communication.