Podcast appearances and mentions of michelle barnum smith

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand. ➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/ This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop's explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you're just getting started or ready to go all in on TikTok, Michelle lays out the playbook.

What is the hottest marketplace in the world right now? TikTok Shop. In this episode, we bring one of the world's foremost experts on TikTok Shop success to help you get started on the platform. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if exploring the latest trends on TikTok Shop could redefine your business strategy? Join us as we unpack the secrets of thriving on one of the world's fastest-growing marketplaces. We welcome a top-tier expert in TikTok Shop success, Michelle Barnum-Smith of TTshopsellers.com who lays out a complete roadmap for navigating this dynamic platform. From leveraging powerful tools like Helium 10 to hearing firsthand success stories—like a couple whose sales soared after adding TikTok Shop to their go-to online marketplaces—you'll gain insights that could transform your approach to e-commerce. Plus, we tackle the buzz around a potential TikTok ban, sharing insider reassurances to keep your mind at ease. Our discussion takes a strategic turn as we explore the mechanics of integrating TikTok Shop with platforms such as Shopify and Amazon. Discover how to tap into the "halo effect" where viral TikTok products can boost sales on Amazon. We also highlight the importance of abiding by TikTok's community guidelines, especially when it comes to directing users to Amazon, to ensure your shop's integrity. Listen closely as we share content strategies that don't rely on going viral but instead focus on crafting engaging, quality content that resonates with your audience and amplifies your brand's presence. And if you're wondering how to spark impulse buying, we've got you covered. Learn the art of balancing ads with organic content and the power of influencer partnerships, which can yield substantial returns. We offer practical advice on starting with small-scale affiliate efforts and building robust creator networks that align with your brand's ethos. With tips on aligning your marketing efforts with trending events and using AI tools to supercharge your outreach, this episode is packed with actionable strategies designed to elevate your TikTok Shop success. Tune in and revolutionize your approach to this exciting marketplace! In episode 626 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - TikTok Shop Success Strategies 01:30 - TikTok Ban Not a Concern? 03:44 - Rapid Growth on E-Commerce Platforms 08:31 - Steps to Start TikTok Shop 11:43 - Navigating TikTok Shop Strategies 12:50 - Impact of TikTok Virality on Amazon 18:07 - GMB Max for Ads Optimization Strategy 24:32 - TikTok Shop Sales Strategies 29:57 - TikTok Shop Affiliate Strategy Tips 37:30 - Content Performance Metrics and Strategy

As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce.In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how TikTok's unique, authenticity-focused platform can open new doors for your Amazon brand, sharing strategies for using TikTok Shop to connect with engaged audiences, drive brand awareness, and direct more traffic to Amazon listings.

Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok's potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she's a frequent expert at events like Titan Network, Billion Dollar Seller Summit, Traffic & Conversion, and many others.   Get 50% off her TikTok Shop course! Use code ASCEND - https://ttshopsellers.com/online-course Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Unlock the secrets of skyrocketing your e-commerce sales with TikTok Shop! Join us as we sit down with Michelle Barnum-Smith, a leading expert on TikTok Shop, who will reveal why this platform is revolutionizing e-commerce and how you can tap into its immense potential. From unparalleled user engagement to an all-inclusive buying experience that supports brand building and data transparency, Michelle dissects the unique advantages TikTok Shop offers over traditional platforms like Amazon. Get ready to learn how full visibility of sales data and direct customer interactions can transform your business. In this episode, we explore the seamless customer journey on TikTok Shop from sparking awareness to completing a purchase all within the app. Discover how the shift from traditional influencer marketing to a collaborative affiliate model is empowering creators to drive sales through direct rewards from TikTok. We also get into TikTok's growing prominence as a search engine for younger generations and the new shopping features that make discoverability effortless. This is a golden opportunity for sellers to leverage TikTok Shop's innovative ecosystem to maximize engagement and boost sales. Prepare to be inspired by real-life success stories and practical tips for setting up your very own TikTok Shop. We cover everything from business registration and linking social accounts to optimizing your listings and content for viral success. Michelle shares invaluable insights on inventory forecasting and the ripple effect of TikTok Shop's success on other platforms like Amazon. Plus, learn the importance of adhering to community guidelines to avoid account suspensions and ensure your business thrives on TikTok Shop. Don't miss out on this comprehensive guide to navigating and conquering TikTok Shop's dynamic marketplace! In episode 578 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - Exploring TikTok Shop for Sellers 02:56 - TikTok's Influence on Consumer Purchases 06:23 - Enhanced Shopping Experience on TikTok 09:32 - Maximizing Sales Through TikTok Shop 11:04 - Reviving Live Selling With TikTok Shop 16:22 - TikTok Shop Viral Success Stories 16:40 - Success Tips for TikTok Shop Setup 19:55 - Maximizing Marketing Opportunities on TikTok 25:11 - TikTok Shop Guidelines and Best Practices 26:40 - Navigating TikTok Shop Suspension Guidelines 33:48 - Effective Creator Outreach Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop is one of the hottest marketplaces in 2024 to sell on. Today we're going to do a deep dive into everything you need to know to get started selling on that platform. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our special Freedom Ticket monthly workshop, where we actually film live a training, a deep dive training, into a certain aspect of e-commerce and we put it later into Freedom Ticket so that you guys can benefit from it. But you guys here on the podcast are going to get the benefit of getting this training too. Now today's guest is going to be Michelle Barnum-Smith, who is definitely an expert in the field of TikTok shop and she's going to do a deep dive into like hey, what do you need to do to get started and what are some best practices? You know we've had some people on this podcast who sell on TikTok shop. You guys have heard them doing some crazy, crazy numbers, some of them even doing more than their Amazon business. So if you guys want to know what's involved with getting set up on this platform, this episode is going to be for you.   Kevin King: Now, Michelle I've known for quite some time, and so today she's going to be showing you why you need to be considering TikTok and talking about some of the opportunities that are there and what she's doing to help herself and her clients actually crush it. So please welcome Michelle.   Michelle: Today we've got lots of ground to cover and we're going to be talking about the TikTok shop opportunity. Just like Kevin said and Shivali said, unless you've been living under a rock, it is all the buzz, and rightly so. Some people don't realize this, but TikTok shop was born from a hashtag and the whole idea of TikTok made me buy it. This hashtag has been around for several years and it basically was like hey, I discovered this on TikTok and I went and bought it. And here I'm showing it off again because TikTok made me buy this. And essentially, TikTok shop allows businesses to showcase through engaging short videos, live streams and creator collaborations, and users can discover and purchase products directly within the app, creating a smooth and convenient shopping experience. And we're going to talk about, like, just how powerful this really is for you as brand sellers.   Michelle: So the opportunity of a TikTok shop has never been hotter. I mean, essentially, we're talking about a billion monthly users. They're on the app 17 times a day, with 83% of people saying that TikTok has influenced purchase decisions on what they're doing and what they're buying. So consumers are on TikTok specifically to be entertained. They hang out for hours. One and a half billion monthly user base spending an average of 95 minutes a day on the platform. I want you to think about that. That's like at least three episodes of your favorite show on Netflix. It's, you know, it's like people are just like scrolling, scrolling, scrolling and, um, all, all times of the day, like, like we saw in that previous stat of 17 times. You know, essentially starting the app 17 times a day, kind of crazy. Um, they offer a frictionless buying experience from creator to product page, to checkout to back to scrolling in seconds, which is one of the huge reasons why TikTok and TikTok Shop is such a powerful opportunity for sellers, right this second, so you can literally go from an organic discovery experience to a checkout experience in just seconds, and you can amplify that opportunity with some certain promotional activities that we'll talk about. So, bottom line, TikTok shop really helps build brands, not just sell products, so they have more high quality traffic, more sales and repurchases, have full visibility of data, end to end loop closing data.   Michelle: So one of the things that I love so much about TikTok shop is having previously just used TikTok to drive traffic to Amazon. So I have tried it a whole bunch and it is so frustrating because Amazon's a black hole. They don't share data back with you. So if you've ever tried to run ads, drive influencer content, even do social media like, just focus on the social media side of TikTok or Instagram or Facebook or whatever it might be. There's no data back from Amazon, even with using attribution, because Amazon attribution is 55% inaccurate to actually tell you what converted, what drove sales. It's kind of like a guess most of the time and if sales rise you're kind of like, okay, well, what contributed to that In TikTok shop? You know exactly what contributed to that sale. You know exactly what social posts drove how many sales. Which affiliate is your number one affiliate? If you're running ads, you know exactly how those ads are performing.   Michelle: It allows you to speak directly with your viewers as well, your customers, your prospects, every step along the way. It's you the face of the brand, your brand, interacting directly with customers. So most of the time, most sellers, most consumers, don't realize that there's sellers behind their brands on Amazon. They just think that they're buying a product on Amazon. That's not the case with TikTok. TikTok gives sellers opportunity to interact directly with the customer on every step of the customer journey. So there's no question who is? You know who this relationship is with and there's serious marketing opportunities, and I'm such a marketing geek. I love all of the marketing opportunities that TikTok has. Just this, just today, they released promo codes. Super excited about that. So let's talk about the full shopping journey within TikTok. Essentially, TikTok allows you to discover through shoppable content and through short videos and lives to select, basically go and learn more from about the product on the product detail page and then actually check out and buy, place orders and check out without ever leaving TikTok. So why this is so significant? As a marketer and as a seller myself, if I have, let's say, the counter to that is on Instagram and if you've ever been influenced on Instagram, you know, let me know, raise your hand, you're watching, you're watching that content and then the person is saying, oh, go to the link in my bio and you go to the link in your bio in, and it's some linktree that may or may not have been updated and that link might take them to Amazon. Take you to Amazon, where their Amazon storefront is like laid out, all for you to have to sort through just to find the product that you were interested in that caught your attention for just a second, that interrupted your entertainment experience that you were there on Instagram to experience, and now you can't even find what it was that caught your attention. You just give up in frustration.   Michelle: What I love about TikTok shop is that you can go from being entertained seeing a shoppable video, seeing something that a creator is promoting, to all the way to checkout in just seconds and back into your entertainment. That experience has very little interruption. So TikTok has several ways to checkout. Essentially, you have the opportunity to go from a shoppable video to a TikTok shop where you can see that brand's full lineup of offerings, and go to the product detail page where you can then check out. But this is not typically the shopping experience. Usually, it's you see a video. It takes you directly to the product detail page and then you just check out. These are the things and ways that you can build your brand on TikTok shop directly. So let's talk about the customer journey on TikTok versus Amazon. So previously TikTok, when it was just a social media channel, sat a little bit higher up in the customer journey. So if you guys aren't familiar, the customer journey is this idea of a funnel or this process where somebody goes from awareness to consideration, to purchase, to customer service, to going deeper in their rebuy or loyalty to that specific brand. So previously, TikTok the app, the social media side of TikTok was just in the awareness phase, the awareness and consideration phase. Just like Instagram, it was like a place of discovery, a place of entertainment, a place to maybe get educated, but it wasn't a place to purchase. That was where you would go to Amazon, and Amazon fit squarely in the consideration phase, like I need more information, I'm aware of my need already and then I'm going to purchase. So essentially, Amazon is solution solving. It's a search engine for buying. Customers are already aware of a need. They search, research and buy on Amazon.   Michelle: Buyers don't hang out on Amazon for fun or entertainment, despite Amazon's best efforts with Amazon Lives, Amazon Post, Amazon Inspire, and that's really why TikTok shop has taken over in that regard. Not necessarily like I'm not saying that Amazon's going away anytime soon. Obviously that's a huge opportunity, but TikTok shop now owns the entire customer journey, from awareness through consideration, purchase, the customer service experience, all the way to rebuy opportunities, average order value increases, um rebuy rates, all sorts of things that TikTok shop makes available to sellers to be able to do and accomplish all within the TikTok shop platform. Are you guys seeing the potential and the opportunity here? And, as a marketer, this is why I'm so passionate about it, because if you own the awareness, if you are the one creating the awareness of the need and you immediately go into a checkout scenario, you win. The checkout is not okay we're making you aware and then you're being taken to a page where you and 100 other competitors are then brought up with different options and people are overwhelmed with options. It's not like that. It's literally going from awareness to checkout to back to entertainment in a matter of seconds. So TikTok really comes down to need awareness. Their focus is on entertainment and education and their goal is to keep users on the platform with their addictive algorithms. Users are made aware of products and the purchases is done within TikTok shop with quick checkouts and then buyers are back to scrolling within seconds. So that's really kind of the crux of TikTok shop there and live selling. I don't know if you guys have seen have been on the platform yet, but live selling it really had its heyday. I feel like you know as far as US consumer behavior goes in, like the late eighties, early nineties, Saturday morning infomercials Anybody remember those?   Michelle: I know I was like, always sucked in. I was always sucked into those Um. And then there's QVC and home shopping network where, you know, basically little ladies hang out to buy kitchen kitchenware, but TikTok shop, specifically, is bringing live, selling back, and it's crazy's crazy, the amount of organic viewers you get checking out your products live, seeing what you have to offer live, you know, and it's a form of entertainment, so they're already on there to be entertained and then they get to watch you pitch whatever it is that you have. That's kind of crazy. And also creators we have this. Creators have been kind of like put up on this pedestal as influencers, right, and this kind of title and with that has come a little bit of a combative nature. When it comes to working with brands, right, how many of you have worked with an influencer where you've reached out to them, you've tried to recruit them and they're charging like a couple hundred dollars of post to like two thousand dollars a post, five thousand dollars a post for the honor to get to work with them. Anybody experience that. And then you're like, um, what did I get from that? I got a post. Did it do anything, right? So the awesome, the awesome thing with working with creators now is that they essentially become affiliates because TikTok is rewarding them for sales that they make through the platform. So creators are now motivated to work with brands and to push products and seek out opportunities. It's no longer just like oh well, I'm a creator and so my creative needs are above your needs as a brand. Now they're willing to be more collaborative with brands in and focusing on content that converts and that drives sales, because, at the end of the day, they want to make money right and we all want to make money, and so it makes it more of a win-win relationship. So that's one of my favorite things about this kind of shift is it goes from the honor of working with a creator and an influencer to now like okay, we're affiliates and we're in this together.   Michelle: So there's kind of four native ways to discover and buy on TikTok. There's the browse area, which is shoppable videos. That's what you would generally see if you're just scrolling through TikTok. You're going to have some content that is just entertainment content. You're going to have content that's educational and informative and that sync to and our shoppable videos, basically, and shop pages. That's where you know brands show up with their brand presence, um, live shopping, like we discussed, and the shop tab. So that's the new kind of search functionality within TikTok. That's all about finding and discovery and searching for solutions. It's kind of crazy, but TikTok has now become a search engine for a certain demographic. Anybody who's less than 25 years old, instead of going to Google with their questions first, they're going to TikTok with their questions first, and it used to be that videos were what was served first in the search results and now it's product. Are you picking up? What I'm putting down? Like this is this is a significant opportunity. This is such a crazy shift and I will say that every almost like 80 to 90% of the in TikTok shop contacts that I have were recently recruited from Amazon. Like Amazon employees are moving over to TikTok shop just like clawing their way over here. So it's very soon there's gonna be some aspects that are native to Amazon that we'll start seeing show up in TikTok shop, especially this kind of search portion, the shop tab, and then the buying experience, like we've talked about, is very seamless, from the product page to the checkout page. You literally can like sync your Apple Pay with TikTok shop, click the side of your phone gosh and be back to doom scrolling in seconds, if I haven't, you know, beat that into you enough.   Michelle: But let's talk about this idea and this question is TikTok shop just a distraction for you as sellers? I hear this kind of objection a lot, and from really big sellers, and so I'm a little surprised. I'm always a little surprised because, like Kevin said, I think that if you have an opportunity to make money, are you going to say no to that opportunity, especially when it's relatively zero to low cost to get started? You already have inventory. You just bring it over to TikTok. So let's talk about just some case studies really quick. Every time I talk to an Amazon seller who is looking to expand off Amazon or diversify their revenue off Amazon, they're usually happy with like, hey, if I can get 5% of my Amazon sales off Amazon, like my Shopify site or Walmart or Etsy or something, I would be happy if just 5%. So here we have a few sellers and I'm just going to cruise through here. This brand got serious about TikTok shop beginning of April and year to date, they are 8% of their Amazon sales on TikTok shop. This brand launched in September of 2023 with TikTok shop. They're one of my brands and we immediately went viral. Immediately, like the bestseller that we had became a bestseller on TikTok shop and then, as we got to know our audience a lot better and affiliates a lot better, launching products on TikTok shop with them, we saw halo effect on Amazon. Every single time that we launched a new product on TikTok shop it would go viral. It would go viral on Amazon as well. Rank would skyrocket and along with sales. So their year to date revenue is 11%.   Michelle: Our biggest struggle with this brand is every time we go viral. Like it's really hard to forecast inventory for going viral. So we keep running into like our bestsellers going out of stock because they just take off. They just take off, so that I guess that is like one of the sides of TikTok shop that is a warning is that your shop could go viral and with your inventory. This seller I did a big training in Cancun back in February and in and around TikTok shop this seller was doing two sales a day before my training and after that, um, 180 sales in the week following. So I was a little proud of that. And then subsequently, uh, we've been working together and now their brands, their, uh, they have 15% of their total brand revenue, uh, of their Amazon revenue they're making on TikTok shop. I'm not going to talk a lot about these brands, because these brands are just like killing it. They're 16% of Amazon sales for this brand. This brand, gosh, they're just like. I just met with their category manager last week, their new category manager. They're number one in their category on TikTok shop, all of TikTok shop, and their year to date is 17% of their Amazon sales. So I guess you have to ask yourself, like, is it worth getting started? Like, yes, I think the answer is obvious, right, like I'm not doing a sales pitch here guys. I don't like this is you already have the inventory, right? You're already selling on Amazon. It's not too much more difficult to extend, uh, what you're doing and get started with that same inventory on TikTok shop as well. So, but there's some nuances to it and I want to talk about those nuances. So there are some keys that are necessary to a successful setup on TikTok shop. So this is where we're getting a little bit down into some specifics. On setup, I am not walking you through step-by-step a setup step-by-step at this point. This is not necessarily how to. This is more of kind of like lessons learned from setting up over 30 brands personally on TikTok shop and some of the nuances, some of the troubleshooting, some of the kind of like things to avoid, basically from a high level perspective.   Michelle: So this is kind of my setup checklist to be successful, this is what. These are all the things that you have to do one time during a setup. You need to get through your business registration. You need to complete that. You need to link a TikTok social account that is US based based with your TikTok shop seller account that is US based. You need to create or connect a TikTok ads manager to that account ads manager account to your TikTok shop account. You need to get your shipping set up and your listing set up and your content optimized for TikTok shop. You need to import available reviews, meaning, if you have like and this is all legal TikTok shop owns well, TikTok is owned by a company called ByteDance and ByteDance owns lots of different tech companies. One included is the main tool that's used for importing reviews. So if you have a Shopify site or another website with reviews on it, then you can bring those reviews over. If you don't, you can import reviews from Amazon to your website and then import those reviews from Amazon. It's a little bit of a process. It's a process, but you only have to do that once. To help you build up, to start the process of building your review presence, you need to select and implement promotions for your listings, such as pre-shipping with qualifications, product discounts, flash sales. Now the new promo codes that are released, and for select accounts, if you qualify, there's now a customer marketing whole section where you can go back and offer, you know, present offers in app. So showing up in the customer's TikTok inbox, basically like they already bought from you once, or, if they're a potential client, you can get directly inside of TikTok users' inboxes with your offers. My marketing heart, it just loves this from an opportunity perspective and we can actually measure how many sales converted from those messages. I love email marketing, I love SMS marketing, I love all of that, but sometimes we just can't close all the loops. And when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops close. When it's when we're talking native platforms and the marketing opportunities that are native to that platform, we're able to see all those loops closed and the associated data with that. So we know what further to invest in, what's working, what's not working, and then, of course, they're the final step in success. A successful setup is making sure that you have an affiliate plan set up for affiliates creators to find your products and to start promoting them and to make sure free samples are available. We'll show that here in a second.   Michelle: Okay, the second thing that you need to make sure that you do is to review the prohibited products list. So just because you can sell something on Amazon and Shopify doesn't mean you can sell it on TikTok shop. And this is probably like the number one thing that I see sellers screw up on, um, that they just like rush to get all of their products on TikTok shop and all of a sudden uh, they didn't ever check prohibited products and all of a sudden their account gets deactivated. Um, because they're promoting products or promoting it in such a way that's against, that's either prohibited products or against community guidelines in how you talk about it. So the most suspensions and account deactivations could be avoided by checking this first. So essentially, just, I mean you could even just search for it TikTok shop prohibited products policy and go on there or also look at their restricted categories on there as well to see is my product a prohibited product? I've been surprised how many products are not allowed on TikTok shop that are allowed on Amazon and, of course, on Shopify. You can sell whatever the heck you want to. So it's definitely one of those things that just because you can sell it somewhere doesn't mean you can sell it on TikTok shop.   Michelle: And this is just from a having been through it so many times. Business registration is not what it used to be. In September, I was able to get just like a ton of brands on TikTok shop with very little effort. Now there's a few more steps. Now there's a few things that kind of slow people down. It's amazing to me how many sellers just like give up. They just roll over and they're just like oh no, I can't get it to work. And I'm like guys, you are Amazon sellers, it is selling on Amazon is not an easy thing. Why are we giving up so easily? Have some like, have some resilience here. Also, TikTok shop like says oh, your account setup failed. I wish they would use different language, because sometimes it's not true failure and sometimes it's like they're just um, you get to a certain place in the process and then the system is moving you forward, but it needs more information, like you need to submit additional documents or you need to submit them in a certain way, and so it says failure, but really it just means like you need to go add more, add more documentation or whatever it is that they're actually asking for. So my advice to you is just keep pushing forward, keep pushing through that. It is worth it in the end. And just as a little like hack is any requested documentation, even if it says that they accept PDFs and PNGs, only submit them as JPEGs. Like their system, their bots read JPEGs and more often than not they don't read PDFs. So just, even if it says it'll accept a PDF, just submit it as a JPEG. Okay, cause it will help you. And especially if you're talking to support, support. It's so crazy because support can't see submitted PDFs or PNGs, but it can see submitted JPEGs. Does that make sense? So that's a little, a little note for you to take and make sure that you're doing Okay.   Michelle: This is relatively new and this has to be. This is around community guidelines. Community guidelines were updated mid last month and essentially it's just saying hey, this is the way that we behave on our platform. So there's, they become a lot more strict about what creators as well as sellers can and can't say on their product. You know, on the platform and that includes your listings and what you say about your products, especially, um, you know if something has an effect on weight or weight loss, physical performance or physiological effects or changes. So in this example, I had a seller reach out to me and they're like I don't know what I did wrong, I don't know why this account is frozen, or this product is frozen, I don't know what's wrong with it. And all I had to do was read through the title to see what the issue was. They're essentially saying this eliminates snoring and enhances facial structure and post-workout recovery claim, claim, claim, claim, claim, like you're physiological effects, physical performance, eliminate snoring. You can't say that on Amazon had. Like how can you say that? Like you can't say that on TikTok shop either? Um, and if you have any product in and around weight loss, I'm not saying it's not possible to sell on TikTok shop, it absolutely is. But how you talk about it is really critical. You cannot say weight loss, you cannot say metabolism, fat burning oh my gosh. I had another brand that was just like beside themselves. They were so like offended that TikTok shop suspended their product, their you know key seller, and I was looking through their account. It was like weight loss, metabolism, dah, dah, dah. And I'm like you can't say those things. You. You failed TikTok, you know like. You showed up like, oh well, we can sell it on Shopify. Yes, you can sell it on Shopify, because on Shopify you can say whatever the heck you want about your product. There's nobody policing what you can and can't say on your Shopify site. But this is their market and so they get to say what you can and can't say. And it's not just what you say in the text, in your title, in your bullet points, it's also what you say in the images, on the products themselves as well. So if you have packaging that you're showing and it's making claims. You got to scrub that. You got to like, get rid of it if you have infographics. So that's why I say you're not just pulling over everything that you've created for your Amazon listing or your Shopify listing. You got to be really careful in what you're bringing over and being aware of these community guidelines and what you can and can't say. These are the main ones. It's worth looking at, it's worth reading through and I do talk about that extensively in my course where I detail and outline it, but these are the top ones.   Michelle: Okay, focus on your bestsellers. I often see that the second somebody gets started on TikTok shop, they bring their whole category, their whole catalog of offerings over at once and I really advise you to just test the opportunity and to learn the platform and which of your products is the best opportunity first. So too many products are a distraction to affiliates and your ops team. So, like in this example, this brand brought over gosh all of their products and anytime that they were doing creator outreach they basically all of their creator and targeted plans was just like hey, here's everything that we sell and that's a lot, that's too much. So instead we shifted their focus to okay, what's your best seller on Amazon, what's the one with the best reviews, the strongest call to action, the most obvious for how it helps a consumer? And they're like, okay, this one, their free sample request took off, the affiliate performance took off, their sales took off. So just don't flood. It's a distraction for your team. It's a distraction when you start to reach out to affiliates, so just focus on your best sellers first. Now hear me out. This is probably the biggest warning that I have for you. Second to prohibited products okay, so this is probably the biggest area that I want you to be really careful with. And don't use the shortcuts, okay. So oftentimes I see that sellers are you're on Amazon, you're on Shopify and there are apps available within TikTok shop where you can just sync your Shopify account or sync your Amazon account and sync over your listings. So all of your listing content immediately gets imported into TikTok shop, and I have seen so many issues with this. Like I've said so many times, there's things that you're saying on your listings that you can't say in a TikTok shop, and what happens, guys, is that your listings are not reviewed by human beings, right, they're reviewed by bots, and what I have seen happen so many times is that people have seen those listings and they bring over their entire catalog, like we just talked about, and they're making claims or bringing over prohibited products or something like that that they didn't know.   Michelle: I didn't know and immediately they get account violations and account violations and they get a million account violations and then their account gets suspended because there's a limit to your account violations that you can receive, and then you lose your account, your account gets deactivated and it's over before you begin. So that's an extreme example, but I have seen that too many times to count what also happens, especially in the case of Shopify. For example, if you're syncing your listings, let's say you want to make a change to your TikTok shop listing, like your price or your title or something like that, because your listings are synced with these apps. You can't do that because Shopify and the Shopify listing owns the TikTok listing, so you have to go and make the change on Shopify If you want to make that change, show up on TikTok. You see how that's a problem, right? So and it's not an easy fix, it's not, it's not just like a quick separation, um, because I have a seller, like I've talked about. He's number one in his category and he set this up, his like. When he first got set up, an account manager told him to do this and they didn't know. These account managers have no clue, they really don't, um, and so he is dealing with this issue. If he were to try to separate at this point, he would have to create a new ASIN, for lack of a better term. A new listing for one of his best sellers and one of the big areas of social proof on TikTok shop is to see how many people have purchased the product. He would lose all of that history on that listing that now has like a hundred thousand purchases. So, yeah, it's, it's like a serious deal. So please don't do that. If you're wanting any kind of true shortcut, use the bulk uploading options. This is new the import product upload accelerator. Go this route if you're looking for shortcuts. But, like I said, I really do want you to like set up your listings manually first, at least the first couple, so you understand what TikTok is really looking for, so you can then go and add more products in the future.   Michelle: Offer free shipping. Oh, my goodness, we're running out of time, guys, we'll send you these slides. Basically, bottom line, you set up the free shipping opportunities within the promotions tab and not when you're setting up your shipping templates and your shipping solutions. So it's a promotion and you can apply all sorts of qualifications to qualify for free shipping and fulfilled by TikTok is now a thing, and they're gonna start pushing this really, really hard. So start with your Amazon inventory, start selling via Amazon MCF syncing with TikTok shop. Once you've proven the opportunity for your brand, immediately apply for FBT as soon as you set up your TikTok shop account so that when you prove like, hey, is this an opportunity for me, cause MCF is expensive, you want to get that inventory into FBT and start taking advantage of the opportunities and like super cheap pricing that they have for fulfillment over there. Okay, I'm going to cruise through this, but, just like I showed you, there's kind of like the setup checklist and then there's the ongoing success checklist. This is what you need to do ongoing, daily, weekly, monthly to be able to make sales on TikTok shop. Really, what it comes down to is working with creators, making sure you have your free samples turned on. I have my three S's to targeted outreach, which is search, sort and then save. And just a warning if you are using bots or planning to use bots, that gosh. They've now put regulations in place where new sellers are limited and restricted on how many people they can reach out to because of these messaging bots that are out there. So I really recommend focusing on target collaborations versus and reaching out to creators that way, versus messaging and spamming methods. So this is my search and sort and save method. Essentially, you're under the find creator tab and you're searching via relevant search terms for your brand or your category. You're sorting I like to sort by GMB, and if they're fast growing that's even better, because then they're hungry, they're starting to see success, but they're not so successful yet that they you can't get the time of day with them. And then you hit the little save button over here and then when you go to target collaboration up here, you can import your saved folks I recommend at least 50 per day that you're reaching out to via this message.   Kevin King: Thanks everybody for showing up today. We'll be back again next month to do this again on a whole new topic. Remember there's a replay of this, if you missed part of it, in Freedom Ticket inside the Helium 10. So if you're a member of Helium 10 at any level, there's a little button somewhere up around the top in the education section or resources section that says Freedom Ticket. You'll be able to find this recording in a few weeks in there, added as a permanent addition to the Freedom Ticket. So thanks everybody for coming today and thanks again, Michelle.   Michelle: Thank you, bye, guys.

How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle's strategies to tap into Instagram's algorithm and boost your visibility are pure gold.   Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.   TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok's impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok's commerce landscape effectively.   Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com   In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss: 00:00 - Exploring E-Commerce Marketing Trends 07:10 - Utilizing Instagram for Marketing Automation 08:40 - Corporate Career to Amazon Marketing 10:45 - Corporate Career to Entrepreneurial Mother 17:39 - Exploring Marketing Strategies for Amazon 19:12 - Building Brands Through Marketing Strategies 31:39 - TikTok's Success in Social Commerce 37:22 - Effectiveness of TikTok for Sales 41:16 - The Future of TikTok Commerce 43:07 - Navigating TikTok's Creator and Affiliate Center 48:19 - Leveraging TikTok for Business Success 53:51 - Optimizing Listings and Ads on TikTok 55:14 - Product Shop Ad Strategy for TikTok  1:05:40 - Kevin King's Words Of Wisdom

Mother's Day is just around the corner and is one of the most celebrated holidays around the world. Today we have a special recurring guest – the Queen of Amazon Marketing, Michelle Barnum Smith. Listen carefully and take notes as Michelle shares tips and tricks to making more profit during this special day. 3 Great Tips for Gifting-Giving Seasons Pick gifting keywords in your niche Put a timeframe on when to start marketing for gifting Know how to create an offer Favorite book: Dotcom Secrets by Russell Brunson https://www.amazon.com/Dotcom-Secrets-Underground-Playbook-Growing/dp/1401960464 Actionable thing Amazon sellers can do today? “Get a Facebook Ads up to date promoting your offer to a niche interest-based audience and just say ”Makes a great gift”. Get help from Michelle to get started for FREE by visiting help.easybot.com and search for “MOTHER”. Helium10 is our favorite tool for Amazon sellers. Use ZonCon10 for 10% off for life!! https://crushtrk.com/?a=1204&c=188&p=r&s1= #easybot #marketingstrategy #marketingtecniques #mothersday #zonconpodcast #amazonfba #amazonseller

Michelle Barnum Smith is a 20 year marketing veteran and has pioneered the use of chat marketing for Amazon sellers. Michelle is the Founder and CEO of Easybot (and Queen of Amazon Chatbots) where she teaches Amazon sellers how to drive sales with external marketing. Michelle is a featured expert in the Amazon seller world speaking at conferences such as Prosper, Billion Dollar Seller Summit, Traffic and Conversion,  Global Sources Summit and more.Michael and Michelle have a great talk about leveraging technology to help your ultimate goal, in this case increasing sales. Combining marketing and technology Michelle shares how chatbots are effective leveraging Facebook messenger.Why Facebook vs. email? Why chat bots? All this is made clear by Michelle in this episode.https://www.easybot.com#chatbots #FBAtools

Today we are happy to chat with the Queen of ManyChat, Michelle Barnum Smith, and should anyone who has a seller account needs to be concerned about the Amazon seller terms of service. This a 2-part episode where she explained the buyer-seller messaging service that Amazon sellers should know what they can or can't do with the service. Michelle shares some points on what to do if Amazon finds you breaking the ToS and should we be worried about this update. Subscribe to our weekly podcast newsletter! Get FREE tips and tricks as well as updates on new episodes that we publish. https://zonconpodcast.com/signup Check out our resources page to learn more about our favorite tools. www.zonconpodacst.com/resources Helium10 is our favorite tool for Amazon sellers. Use ZonCon10 for 10% off for life!! https://crushtrk.com/?a=1204&c=188&p=r&s1=

Whether you're an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.   In today's episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thousands of Amazon sellers to use and drive external traffic to Amazon to help them improve their listings and make money. She knows her stuff, and she generously shares it with us in this power-packed episode.   Listen in to hear Michelle's favorite tips and strategies for getting your (or your client's) products on Amazon's page one.   IN THIS EPISODE YOU'LL LEARN: Tools for helping you decide which keywords you want to be positioned for Ways to drive your external audience to Amazon What you need to know about Amazon's Brand Referral Bonus (BRB) program Surprising trends for Amazon in 2022 (hint: their biggest competitor is YouTube)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Easybot email Michelle: michelle@easybot.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Whether you're an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.   In today's episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thousands of Amazon sellers to use and drive external traffic to Amazon to help them improve their listings and make money. She knows her stuff, and she generously shares it with us in this power-packed episode.   Listen in to hear Michelle's favorite tips and strategies for getting your (or your client's) products on Amazon's page one.   IN THIS EPISODE YOU'LL LEARN: Tools for helping you decide which keywords you want to be positioned for Ways to drive your external audience to Amazon What you need to know about Amazon's Brand Referral Bonus (BRB) program Surprising trends for Amazon in 2022 (hint: their biggest competitor is YouTube)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Easybot email Michelle: michelle@easybot.com   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

Today on Branded by Amazing, Mike interviews Michelle Barnum Smith, the Founder of Easybot, who specializes in chatbot marketing. She's been called the Queen of Chatbots and for good reason, as she helps businesses market to customers in new fresh ways such as using ManyChat and other bots. Branded by Amazing discusses everything Amazon and focuses on how to start your own ecommerce business and brand. Hosts Matt Clark and Mike McClary are successful entrepreneurs running million-dollar businesses both on Amazon and off. They currently are also the CEO and CPO of Amazing.com respectively. Amazing.com helps people build successful businesses and achieve the financial freedom to do what they want when they want, wherever in the world they want. All Amazing.com instructors are experts in their fields, and they reveal the principles, strategies, and technologies they've discovered that produce real, measurable results. Announcement Check out amazingsellingmachine.com/branded to discover how to refresh your finances now and build REAL wealth by the holidays! Social media info Youtube youtube.com/c/Amazingacademy/featured Instagram instagram.com/amazing_dotcom/ Facebook facebook.com/amazingcom Podcast Website amazing.com/branded

Today on Branded by Amazing, Mike interviews Michelle Barnum Smith, the Founder of Easybot, who specializes in chatbot marketing. She's been called the Queen of Chatbots and for good reason, as she helps businesses market to customers in new fresh ways such as using ManyChat and other bots. Branded by Amazing discusses everything Amazon and focuses on how to start your own ecommerce business and brand. Hosts Matt Clark and Mike McClary are successful entrepreneurs running million-dollar businesses both on Amazon and off. They currently are also the CEO and CPO of Amazing.com respectively. Amazing.com helps people build successful businesses and achieve the financial freedom to do what they want when they want, wherever in the world they want. All Amazing.com instructors are experts in their fields, and they reveal the principles, strategies, and technologies they've discovered that produce real, measurable results. Announcement Check out amazingsellingmachine.com/branded to discover how to refresh your finances now and build REAL wealth by the holidays! Social media info Youtube youtube.com/c/Amazingacademy/featured Instagram instagram.com/amazing_dotcom/ Facebook facebook.com/amazingcom Podcast Website amazing.com/branded

On this episode we are chatting with Michelle Barnum Smith, CEO of EasyBot, about the most powerful way to launch and rank your products. Michelle Barnum Smith, the Queen of Amazon Chat Bots and CEO of Easybot.co, has launched thousands of products and trained thousands of Amazon sellers how to use chatbots to build their brands, launch products, improve their rankings and increase their reviews on Amazon. Make sure to subscribe to the podcast so that you are notified of new episodes!

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode 07:00  The easiest way to build a retail business online 09:01  Three ways to use ManyChat bots to boost sales on Amazon 12:55  Create conversations that are simultaneously personalized and automated 15:19   Keywords strategies for ranking books and other products on Amazon 17:02   Product launch campaigns that will nudge people into elevating your ranking 19:35   What to do if your ranking sucks and nobody sees your product 21:04   How to avoid significant ranking drop immediately after launch 22:36   How to maximize the benefits of chatbot subscribers 25:45   Automate getting reader reviews for your self-published book 27:23   Turn book readers into customers for your online courses 29:27   Should you create ad campaigns inside ManyChat? 30:50   Should you use Amazon Ads? 32:20   How to comply with policies and avoid Amazon or Messenger jail 37:07   Holiday campaigns (with FREE templates!) 38:40   What the future holds for Amazon Sellers Links All episode links (including the FREE holiday templates!) Join Course Creators Café Follow @malenebendtsen on Instagram

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode The easiest way to build a retail business online Three ways to use ManyChat bots to boost sales on Amazon Create conversations that are simultaneously personalized and automated Keywords strategies for ranking books and other products on Amazon Product launch campaigns that will nudge people into elevating your ranking What to do if your ranking sucks and nobody sees your product How to avoid a significant ranking drop immediately after the launch How to maximize the benefits of chatbot subscribers Automate getting reader reviews for your self-published book Turn book readers into customers for your online courses Should you create ad campaigns inside ManyChat? Should you use Amazon Ads? How to comply with policies and avoid Amazon or Messenger jail Holiday campaigns (with FREE templates!) What the future holds for Amazon Sellers

21 - The chatbot market growth is projected to be $2.6 billion in 2020 to $9.4 billion by 2024. That’s a 29% annual growth rate. So if you’re still on the fence about whether your business needs a chatbot, you’re asking yourself the wrong question. Tune in for an episode with Michelle Barnum Smith, an Amazon chatbot expert, to learn how to use chatbots to 3x your eCommerce business: https://flowium.co/episode21

Michelle Barnum-Smith is the founder of Easybot.com. Michelle is the queen of Amazon Chatbots and has created a brand new tool to make it easier for Amazon sellers to integrate chat marketing in to their businesses. We chat about her rise to be one of the leaders in the Amazon marketing space and how she's balanced it with family and personal life plus the lessons she's learned along the way. All links: https://marketingpodcast.chat/session11 Links and resources mentioned: Easybot.com ManyChat Omni Channel Giveaway Contest template Amazon Messenger Bot club The Chat Marketing Podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: marketingpodcast.chat All episodes: https://marketingpodcast.chat/episodes/ Spotify iTunes Google Facebook Instagram

Michelle Barnum Smith is an expert at using chatbots in your Amazon business. We discuss recent updates from the Manychat conference and using chatbots for Prime Day and Q4. Get Michelle's templates using this link https://m.me/AmazonMessenger?ref=w13126035 and check out https://easybot.com/access to get on the waitlist for new tools Michelle is introducing! This episode is brought to you by my Amazon ads agency IncrementumDigital.com Email Liran@Incrementumdigital.com to find out how we can grow your brand's sales using the power of Amazon Advertising! Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email Liran@IncrementumDigital.com --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message

Episode 174 of the Serious Sellers Podcast hosts an e-com advertising expert with the latest on Amazon’s views on chat flows and review velocity.

Chat Bots With Michelle Barnum-Smith – Part 2 Part 1 Part 2 Things we mention in this session of Seller Round Table: * Amazon Messenger Bots: www.amzmessengerbotclub.com * ChatBot: https://www.chatbot.com/ * Costco: https://www.costco.com/ * Facebook: https://www.facebook.com/ * ManyChat: https://manychat.com/meet-chat-marketing * Messenger: https://www.messenger.com/ * RebateJet: https://rebatejet.com/ * RebateKey: https://rebatekey.com/ * Shopify: https://shopify.com/ * Upwork: https://www.upwork.com/ * WooCommerce: https://woocommerce.com/ * YouTube: https://youtube.com/ * ZonRanker: https://zonranker.com/ Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com

Chat Bots With Michelle Barnum-Smith – Part 1 Part 1 Part 2 Things we mention in this session of Seller Round Table: * Amazon Messenger Bots: www.amzmessengerbotclub.com * ChatBot: https://www.chatbot.com/ * Costco: https://www.costco.com/ * Facebook: https://www.facebook.com/ * ManyChat: https://manychat.com/meet-chat-marketing * Messenger: https://www.messenger.com/ * RebateJet: https://rebatejet.com/ * RebateKey: https://rebatekey.com/ * Shopify: https://shopify.com/ * Upwork: https://www.upwork.com/ * WooCommerce: https://woocommerce.com/ * YouTube: https://youtube.com/ * ZonRanker: https://zonranker.com/ Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com

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Chat Bots With Michelle Barnum-Smith – Part 1 Part 1 Part 2 Things we mention in this session of Seller […] The post Chat Bots With Michelle Barnum-Smith – Part 1 appeared first on Seller Round Table - Amazon FBA Podcast.

I'm sure you're aware of chat marketing.  But if you're like most marketers and Amazon sellers, it's still an area of immense opportunity for you. Maybe it's even still a bit of a mystery to you. Michelle Barnum Smith is the Queen of chat marketing for Amazon sellers.  I had a chance to sit down with her and discuss some super powerful ways to grow your Amazon business with chat marketing that you probably haven't thought of, including… The 3 types of messenger campaigns to run consistently Why product re-ranking campaigns using chatbots should probably be an ongoing strategy for you The difference between a 2-step URL and a Search, Find, Buy campaign How many times per month should you message your list on messenger…too many and they'll hate you.  Too few and they'll forget who you are and be annoyed the next time you message them. How to build a chat bot list. Plus more!

Michelle Barnum Smith is an Amazon chatbot expert who helps e-commerce and Amazon sellers leverage the power of Facebook Messenger bots to grow their business. She started a marketing agency in 2012 to help business owners leverage the power of Facebook Messenger bots to grow their businesses. She is also a course creator and has previously used her marketing expertise to create a dating program for single people. Michelle holds a Marketing Communications degree from Brigham Young University. In this episode… When Michelle Barnum Smith first came across Facebook messenger chatbots in 2017, she immediately knew that she was onto something big. She researched further and honed her skills in this niche and soon, she was the go-to person for chatbots marketing.  Michelle went on to create an online course that aims to teach other people about how to use and optimize chatbot strategies to launch, rank, and grow their businesses. She uses her over 20 years experience in marketing to help leverage Amazon sellers to improve their listings. In this episode, Rich Goldstein interviews Michelle Barnum Smith where they talk about her chatbot marketing strategies, updates on Facebook messenger that people need to keep in mind, and what her courses and training sessions have to offer to other entrepreneurs. Stay tuned.

Brandon Young, Paul Harvey, Paul Baron and Michelle Barnum Smith make up today's superstar line up of chat bot scientists. As always, I will be asking the questions and hopefully getting the right answers for you to implement on your Amazon business today. Stay safe, stay home - Don't forget to share this far and wide.

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business. Today we’re talking with friend and colleague, Michelle Barnum Smith. Michelle is the founder and CEO of Your Marketing Therapy. She teaches sellers how to use Facebook Messenger to build their lists and scale their businesses. As CEOs, we can get so bogged down with other tasks and important to-dos, that building our lists often feels like a daunting task. Michelle breaks it down so it’s easier and more effective for busy entrepreneurs and technophobes like us. If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business. Talking Points: 00:20 - Introduction and Who We Are 00:45 - What Michelle does 2:10 - Michelle’s entrepreneurial journey and her background 7:00 - Lessons taught by experience 08:00 - Using lessons from different experiences/jobs 10:03 - What do you use chatbots for in an Amazon business? 11:28 - Michelle’s presentation 14:45 - Facebook’s love language: engagement 18:40 - Facebook “the drug dealer” 19:00 - Facebook’s change in its ad platform in 2020 19:45 - How to effectively use mini-chat 20:30 - Facebook paid or sponsored messages 22:23 - Running Facebook’s regular ads 23:00 - One-time notification request 28:00 - Sending a message 35:00 - Facebook ad vs broadcast 38:38 - Generating hype 41:10 - Limitations and Restrictions for the one-time notifications 42:41 - Strategies using these techniques 49:53 - Reviews and tags 55:07 - The importance of having a calendar/schedule 55:23 - Michelle’s course 56:34 - Re-ranking campaigns 61:50 - Unsubscribe options 63:10 - Conclusion and getting a hold of Michelle Resources/Links: Our website: www.goteamreal.com Michelle Barnum Smith email: michelle@yourmarketingtherapy.com Michelle's Course: https://bit.ly/2x8Gig9 (Promo code: MESSENGER2020) Quotes: 14:17 – “As Amazon sellers, you’re u

Quick chat with Michelle about the upcoming changes to messenger marketing

This episode we have a great chat with Michelle, the Queen of Amazon chat. We introduce chatbots and how they are useful for Amazon sellers. Then we move into pretty advanced techniques to gain audiences and really leverage them. To learn more see Michelle's free training: https://www.amzmessengerbotclub.com/free-training

We hear from Michelle Barnum Smith, messenger chatbots expert, who is an industry-leading expert when it comes to messenger bots and the benefits of this function for your Private Label brand and business.  

We hear from Michelle Barnum Smith, messenger chatbots expert, who is an industry-leading expert when it comes to messenger bots and the benefits of this function for your Private Label brand and business.  

Welcome To Episode #129 of the Amazon FBA Private Label Show Podcast! In this episode I share tips and strategies to help you crush and dominate Amazon Prime Day 2019.  Listen to this Amazon FBA Podcast! [powerpress] How to Prepare for and Dominate Amazon Prime Day 2019 - EP129 Amazon Prime Day 2019 is right around the corner. This year will be bigger and better than ever. Do you have a plan or are you winging it and hoping for the best? Amazon Prime Day is a great chance for sellers to push a ton of sales and make lots of money. I want you to succeed so I put together this podcast to help you crush it this year. To maximize Amazon Prime Day 2019 it's all about planning and preparation. I want you to succeed this Prime Day. Here are just a few key things you can do to ensure you are set up for success this year.  When is Prime Day? - TBA - sometime in mid July INVENTORY It's important to audit your inventory levels so you don't run out of stock coming out of Prime Day. You will be selling more product than normal so plan accordingly. If you are running a lightning deal or any other special offer then you will need to make sure you have enough inventory not just for that promotion but for when Prime Day ends. Audit your inventory right now and make sure you have the correct levels and place new orders right now as needed.  PROMOTIONAL OPPORTUNITIES ON AMAZON  This year Amazon has created several great promotional opportunities for us to run deals and maximize exposure for your products.  Lightning Deals - If you were lucky enough to have a lightning deal scheduled then get ready for a wild ride.  You will be pushing a ton of units. Enjoy! Amazon Coupons - If you submitted your Prime Day coupons before June 14th then Amazon may be giving your product special Prime Day placement for extra exposure.  Amazon Prime Exclusive Deals - Set these up by July 5th to run special sales on your products and receive a special Prime Day badge to highlight your offer.  Be careful not to run a lightning deal and coupon at the same time. This can seriously eat into your profits.  FRESHEN UP YOUR LISTINGS  Prepare now to clean up your listings to ensure they are in top shape before Amazon Prime Day 2019 Upgrade your images as needed Split Test your main image Add Enhanced Brand Content to maximize conversions  Add video to maximize conversions  Audit your search terms and back end keywords to ensure you are optimized Use the Jungle Market to outsource this process  USE YOUR OWN AUDIENCE TO DRIVE EXTERNAL TRAFFIC   Plan and outline all communications with your audience Send your audience a message or email a few days before Prime Day begins to get them prepared and excited Send multiple communications and emails to your audience throughout the week Be creative and have fun with your audience  DON'T HAVE AN AUDIENCE? You still have time to build your own audience via email, Many Chat, or social media Listen to podcast EP 122 with Michelle Barnum Smith for help in building your own Many Chat audience  WORK WITH INFLUENCERS TO DRIVE EXTRA TRAFFIC  Identify 2-3 influencers with an audience that align with your products and brand Reach out to them now to discuss a partnership for Amazon Prime Day 2019 Create excitement and use their audience to drive traffic to your offers Find influencers using Famebit.com GET YOUR PPC IN SHAPE  Spend time now optimizing your PPC Campaigns  Clean up and kill off any keywords that are not performing  Consider raising your campaign budgets for Prime Day Consider raising your bids for top keywords  PREPARATION IS KEY  Sit down and craft a plan on a sheet of paper. Identify what you need to do each day to set yourself up to win Prime Day Failure to plan will lead to a mediocre Prime Day What are some tips and strategies you can share to make Amazon Prime Day 2019 a success? Please comment below or join the Facebook group to keep the conversation going. Lets help each other succeed this year!    Not a member of the Facebook Mastermind group yet? Join here!

About this episode:For this episode I sit down with Michelle Barnum Smith, 'the Queen of chatbots for Amazon sellers, who has 18 years experience in digital marketing and has been featured in Forbes and Business Insider.Chatbot marketing allows brands to communicate and promote products to customers directly on messaging apps such as Facebook Messenger, Instagram or WhatsApp. Chatbots remove tons of friction for brands (easy opt-in, higher open rates,...) but also have the potential to create a more engaging and more personal experience for customers (vs. email marketing for instance). In this episode Michelle gives us a great summary of the fundamentals of chatbot marketing for Amazon sellers, answering questions such as:- what is a chatbot? - how to create a chabot subscriber list?- how to engage your subscribers and drive sales?- how to use chatbots to create traffic and grow your sales on Amazon specifically?Were mentioned in the episode:ManyChat: https://manychat.comChatfuel: https://chatfuel.comFacebook integration with Instagram and WhatsApp: https://buff.ly/2S5kQBcConnect with Michelle:Link to Michelle's courses: https://buff.ly/2WpDOAF Linkedin: https://www.linkedin.com/in/michellebarnumsmith Acknowledgements: Editing by Gonçalo AbrantesMusic “Vera Cruz” by Relly and produced by SnakehipsArtwork by Audrey Hacq

Welcome To Episode #125 of the Amazon FBA Private Label Show Podcast! In this episode I share my opinions and thoughts on some of the recent Amazon seller account suspensions and the use of Amazon launch services.  Listen to this Amazon FBA Podcast! [powerpress] My Thoughts on the Amazon Account Suspensions and Launch Services - EP125 Recently you may have heard of some reports going around about sellers getting their Amazon accounts suspended by Amazon. It appears that some of these violations were from rank manipulation from the use of Amazon launch services. In this podcast I share my thoughts and opinions on the subject and I also share my advice on launching products on Amazon in the current climate.  WHAT I THINK: I think Amazon is looking to detect larger scale manipulation and sometimes smaller sellers get caught up in the web. I would however make sure you aren't doing anything at scale to show up on Amazon's radar. If your product has tons of deeply discounted sales attached to it now I think that sends up red flags to Amazon. It's best if things appear natural to Amazon so suddenly getting 100 reviews on a brand new product may not look natural to Amazon and could lead to issues with your ASIN and account.  If you are using an Amazon launch service and are still having great results with getting your product rank then proceed with caution going forward. Ultimately just be safe so you can protect your account from any issues.  IF YOU WANT TO USE AMAZON LAUNCH SERVICES:  Contact the site or service and ask them about their process for launching products Who are their buyers? How do they distribute your links? How do they distribute your codes? If the Amazon launch service says they are within Amazon TOS then take that with a grain of salt.  They may have been compliant in the past but not anymore as Amazon changes their system and guidelines.  Try to avoid launching to professional freebie deal seekers. Ultimately you are responsible for your account activity  MY ADVICE:  I think the best route forward for any Amazon seller is to build your own audience that you can launch product to. That way you control everything and you are building a real asset that you can keep using again and again.  You should either be building your own e-mail list or ManyChat list. Both are great and have their advantages.    If you haven't yet please check out Episode 122 where Michelle Barnum Smith breaks down ManyChat for Amazon sellers. It's a must listen.  ==>>How To Launch and Rank Amazon FBA Products Using Chatbots-ManyChat – EP122 Free ManyChat Training Webinar – Click Here To Watch    BASIC LAUNCH STRATEGY: PPC - Target a handful of relevant long-tail keywords in a exact match campaign.   Email/ManyChat - Segment and launch to your audience. Full Price, 15% off, 25-50% off Use Influencers - Use Famebit to find influencers  Early Reviewer Program - Use to have Amazon help you get the first 5 reviews.    Not a member of the Facebook Mastermind group yet? Join here!

Find out more and get the training here. (affiliate link for a cup of coffee) This week we welcome the Michelle Barnum Smith from amzMessengerChatBots.com whom I met at last year's Global Sources Summit in Hong Kong. Had to get her on the show! We chat all things chatbots from what they are through to […] The post TAS 057 : Launch products, get Amazon TOS compliant reviews with Chatbots. Michelle Barnum Smith appeared first on The Australian Seller .

Welcome To Episode #122 of the Amazon FBA Private Label Show Podcast! In this episode I talk with Michelle Barnum Smith about using chatbots with ManyChat to launch and rank your products on Amazon.  Listen to this Amazon FBA Podcast! [powerpress] How To Launch and Rank Amazon FBA Products Using Chatbots-ManyChat - EP122 Selling on Amazon has become wildly competitive lately as seller have become smarter and more sophisticated. Those Amazon sellers that are building Manychat audiences are ahead of the curve. Imagine being able to quickly build an audience that you can easily launch products to and get ranked right away. Then imagine having your chatbots working to follow up with customers to help get your reviews and also cross promote your other products. Sellers that are setting up Amazon chatbots using ManyChat are reaping the rewards right now all while this happens on autopilot and even while they sleep. It's a game changer and we all need to get serious about building our Amazon chatbot assets.  Email open rates are only between 10-20% right now and falling Facebook Messenger open rates are nearly 90%!! BENEFITS OF USING MANYCHAT FOR AMAZON FBA Quickly and cheaply build your audience using ManyChat giveaways  Use your audience to launch products on Amazon FBA Get ranked quickly and earn Amazon's Choice badges  Use inserts to drive customers to your ManyChat list Offer coupons to drive repeat business Cross promote other products Use your Amazon chatbots to launch new products and re-launch existing products anytime you want No need to use expensive launch services all the time Your ManyChat audience is a huge asset    AMAZON MESSENGER BOT CLUB  Click To View Amazon Messenger Bot Course Training   FREE MANYCHAT TRAINING AND TOOLS  Free ManyChat Training Webinar - Click Here To Watch  Free ManyChat Build Subscribers Giveaway campaign - Click To Get   Not a member of the Facebook Mastermind group yet? Join here!

It costs to play today. Product launching is no exemption. It's not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she […]

It costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she realized how powerful Facebook Messenger bots can be. Michelle recounts how she got started in product launching and marketing, and talks about the importance of list building and leveraging e-commerce chatbots to launch your products and create engagements. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In the final instalment Michelle Barnum Smith returns and we discuss gift deal clubs, sharing flows to grow your subscriber list and promotional pushes leading into the peak ramp up season. Need help with your Amazon Business? GO HERE

In this episode we chat with Michelle Barnum Smith about spammers, the focus of your product line and avoiding the common tactics that can get your account banned. Need help with your Amazon Business? GO HERE

Life's Issues with Lloyd Rosen and his guest Roger Laidig  & Michelle Barnum Smith Roger Laidig is a native of northern Indiana. He graduated from Purdue University and also received his MSBA from Indiana University SB. He retired from his 30-year career at Laidig, Inc., a global manufacturing and construction company, as Sr. Vice President of Sales and Marketing. He is currently embarking in a part time position as an adjunct professor at Purdue School of Technology in South Bend. His desire is to create trust by interacting, listening, and then sharing lessons that life has taught him. This led him to recently write the book “Finding Purpose and Joy, It's a Journey”. Michelle Barnum Smith is a dating coach... sort of. Really she's a 15 year Corporate Marketing veteran who applied the principles of Marketing to her OWN dating life and got married! Michelle now teaches other singles how to find love by applying marketing to their dating lives. Michelle has been featured on Forbes, Business Insider, The Examiner, ExpertBeacon.com and on several TV and Radio shows around the country.

Michelle Barnum Smith has a  VERY different background than one you would think a dating coach should have. Her corporate marketing career took her all over the world where her programs and strategies generated over $200Million in sales worldwide! She has translated those processes to the personal life and have been featured on Forbes, Business Insider, and Expert Beacon. She consistently teaches her audiences how to do what seems impossible in dating — use a systematic process to date more often and find higher quality people to date. In fact her clients date on average 10x per month and 50% are in relationships after 8 weeks in the program!

Are you a frustrated single who feels like you'll never find Mr Right? Do you want to put an end to 'dating drama' and start dating productively? Meet The Dating Coach, Michelle Barnum Smith who has been featured in Forbes, Business Insider, Expert Beacon and on several TV and Radio Shows. In this show Michelle shares insider secrets on: The perils of hope dating How to build a dating plan Creating your product for dating Determining who is best for you ... and much more! Over the last year, Michelle has taught over 1000 singles her secrets of how to acquire a relationship in 8 weeks or less! Get clear on how to define your dating strategy and attract Mr Right into your life!