Regional Roar

In this episode of the Talking Business Australia Podcast, we share 7 common mistakes we see on business websites and run through what you can do to improve each area.We know small businesses are always looking for ways to improve their business and we hope that by highlighting these common website mistakes, we can help you to fix them and improve how potential customers use your website, and learn more about your business.In this episode we cover:Issues with the speed of your website and how to determine the problemsThe importance of having an SSL certificate and website security through hostingThe need for a site map to ensure your site can be indexedSetting up google analytics and the benefit of using google search consoleThe importance of call to action buttons Ensuring your website has contact buttons in multiple locations The importance of contact forms and keeping them easy to fill outIncluding personal touches on your website like photos of yourself and your teamEnsuring that you have a click-to-call and click-to-email functionality on your websitrLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of Talking Business Australia, we chat with Jahna Koehler from Keeping Balance. We learn her top tips to help business owners bring balance to their business and their life.Jahna is a business manager, coach and consultant who helps business owners achieve their own version of balance through systems, processes and management strategies. She's on a mission to help business owners who are time-poor, take control of their business, so they feel confident in growing a successful, sustainable, and profitable business.In this episode we cover:The benefit of sharing past experiences and helpful tools with business owners who might be strugglingThe difficulties and stressors associated with starting a businessThe importance of taking time out to focus on our health and wellbeingHolding yourself and your employees accountableThe power of outsourcing The importance of overseeing work even if you're not the one doing it How to find balance when running a businessLinks mentioned in the show:Keeping Balance WebsiteKeeping Balance InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of Talking Business Australia, we chat with Julia Spicer from Engage & Create Consulting.Julia runs her business, Engage & Create Consulting from Goondiwindi, South West Queensland. Engage & Creates’ focus is to support the viability and vibrancy of businesses and community organisations across regional Australia.Julia works with regional communities across the country on a range of projects, with a focus on identifying needs in business and implementing creative solutions to address them. Her passion lies with small businesses, sustainable agriculture, and regional women in leadership.In 2018, Julia was honoured to be one of the 100 Faces of Small Business for Queensland Government and listed as one of the Australian Financial Review 100 Women of Influence Award. In 2017, Julia won the Queensland Rural, Regional and Remote business owner of the year. Julia was listed as one of the 100 Women in Australian Agribusiness in 2014 and was a finalist in the community contribution category.In this episode we cover:How rural and remote communities are best placed to support women and their skills when they move into the areaThe necessity of staying strong and resilient when living and running a business rurallyThe more time & money it takes to start a business when you’re living rurallyHow the networks you can establish in rural and regional Australia are second to noneThe beauty of starting your own business and embedding your own vision into what you do Links mentioned in the show:Engage & Create Consulting FacebookThe Goondiwindi Business Hub FacebookTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of Talking Business Australia, we chat with Simone Kain co-owner of creative agency Hello Friday, and the co-founder and author of award-winning educational brand George the Farmer.With a vision for all children to connect to the earth, food, and farm, the George the Farmer brand encompasses picture storybooks, free curriculum-aligned teacher resources, stage performances, and paddock to plate short films which can be viewed on YouTube and ABCTV.Simone sits on various boards and has received a number of awards including the NAB Women’s Agenda Regional Entrepreneur of the Year, Brand SA Flinders Education Award, and national runner-up in the AgriFutures Rural Women’s Award.In this episode we cover: What goes into creating an inspirational children's characterThe importance of teaching children about the reality of farmingThe support you receive when you start a business regionallyHow the freedom that comes with living rurally can serve as a creative inspiration Staying true to your brandLinks mentioned in the show:George the Farmer WebsiteGeorge the Farmer InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of Talking Business Australia, we chat with Cara Peek from The Cultural Intelligence Project.Cara Peek is a Yawuru/Bunuba woman and lawyer by profession. Having worked primarily in Native Title Law, Cara now focuses her skills as Head of Innovation and co-founder at the Cultural Intelligence Project, an independent director of the National Rural Women’s Coalition, Rural Women of the Year for WA, and Churchill Fellow.In this episode we cover:The freedom that comes with being a small business ownerThe Lack of resources & opportunities afforded to those living rurallyBeing able to provide real solutions to people who need themThe importance of building and maintaining networksLinks mentioned in the show:The Cultural Intelligence Project Website The Cultural Intelligence Project InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we explore 7 free and low budget marketing ideas for your business. We know that small businesses are always looking for ways to spread their marketing budget further, so we’ve put together our top ideas for where you might like to focus your attention.In this episode we cover:The importance of having a Google My Business accountPosting & engaging on social media organically Social media advertising Email marketing and the importance of customer data SMS marketingAttending networking events and business groupsCustomer referral and loyalty programs Links mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of Talking Business Australia, we chat with Jo Palmer from Pointer Remote.Jo founded Pointer Remote after noticing a gap in the market for connecting employers with the educated and talented candidates available in regional, rural, and remote areas. Jo is motivated by the new global attitude towards remote work and what this means for rural communities attracting new populations.In this episode we cover: The positives of working from home The importance of challenging misconceptions of people living rurally The resilience of people who live in regional, remote, and rural areasHow to market yourself and your rural locationThe power of financial independence Links mentioned in the show:Pointer Remote WebsiteTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we chat with Ange Taylor, founder of Country Allure.Ange founded Country Allure in 2017 from outback Queensland. Her business has continued to go from strength to strength, fast becoming one of Australia's leading lifestyle brands. Ange is passionate about closing the gap between our city sisters and country queens, with a focus on design classical pieces that remain authentic and of the high quality the brand has become known for.In this episode we cover:· How to tackle self-doubt and imposter syndrome· The importance of chasing your career goals· Letting go of the fear of failing and how to just have a go· The advantages of running a business in a rural area· The challenges of working full time whilst establishing a businessLinks mentioned in the show:Country Allure WebsiteCountry Allure InstagramThe Confident CEO InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we dive into email marketing and share our top ten email marketing tips for small businesses. Email marketing continues to be one of the most effective ways you can reach your customers and is equally important for those running small businesses.In this episode we cover:The importance of creating a strong marketing list and choosing the right email marketing softwareWhat you should and shouldn’t be including in your email subject linesEmail automation and how to use welcome emails effectivelyEmail design and how to effectively incorporate images and graphicsCall to actions, email scheduling, and how to keep your email marketing personalLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we chat with Kym O’Leary from Co Gear.Kym founded Co Gear back in 2013, originally known as ‘She’s Empowered’ – a brand that identified a need for maternity workwear. She’s Empowered was initially focused on empowering women within the workplace by providing workwear options that catered to the needs of pregnant women. After much success within the women’s maternity range and crucial support from large companies promoting diversity and inclusion, the brand expanded into workwear that catered for all women’s sizes and shapes.In this episode we cover:How your place of employment and its culture can provide the perfect opportunity to create a business idea.The difficulties working regionally and trying to keep connected.Building up resilience. How that helps with building a business.The process and journey taken to cement your position in an industry.Getting it right by listening to your customers.The challenges that come from a ramp up in business, logistically and keeping momentum going.The payoff that comes from keeping your products inclusive for everyone.How to make a change, the significance of keeping your eyes open and self-belief.Links mentioned in the show:Co Gear WebsiteCo Gear InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we walk you through the anatomy of a great website home page.We’ve touched on this topic in episode 17, website copywriting to turn your visitors into customers, but we’re going to take a deeper dive and break the home page down, bit by bit.In this episode we cover:Make it easy for people to contact youKeep navigation simpleHave a clear headerInclude social proofAddress pain pointsLink to core services and productsInclude testimonials or case study linksHave multiple call to action buttonsPersonalise with custom imagesInclude legal infoLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In today’s episode of the Talking Business Australia podcast we’ll be talking to Elle Roberts from Rare Seed Agency.Elle has been working in the online business space for over a decade and has helped hundreds of business owners through her coaching, courses and consulting. She works with change makers, risk takers, creative entrepreneurs - the rare seeds - to help them regain control of their business.Elle also runs Artful Business Events which delivers a bi-annual business conference dedicated to supporting creative, mission-driven and out of the box businesses.In this episode we cover:Energy leaks that get in the way of your businessCreating better systems and structures to plug your energy leaksAction plans and tackling goalsMaking your content calendar match your goalsRegaining control of your businessFinding small ways to save time - it all adds upThe disadvantages of living regionallyThe advantages of living regionallyThe regional lifestyleWorking remotely is very achievable especially since CovidLinks mentioned in the show:Rare Seeds Agency WebsiteRare Seeds Agency InstagramRare Seeds Agency FacebookTalking Business Australia websiteTalking Business Australia Instagram Talking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we start the new year off right by chatting through the small steps you can take to business success in 2021.For many of us we’re happy to leave 2020 behind us. That’s why we’ve decided to start the year right by giving a strategy for focusing on one area of your business each month. So you can make incremental changes to end 2021 on a high.In this episode we cover:Setting goalsUsing seasonal and themed strategies in business and marketingFocus on your socialsImplement systems and processesReview your products and servicesCheck in and review your goalsGive time to people and cultureSpend some time optimising your websiteSet up your email sequencesPlan end of year campaigns in advanceSpend time on your mindsetFocus on community and sharing the loveLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, we chat with Amy Cox from Playful Families.Amy Cox is the founder of the multi-award winning business Playful Families™. A mother-of-four, former teacher, postgraduate in play therapy, and matrescence activist, Amy helps overwhelmed mums shake off the ‘shoulds’ of parenting and choose their own playful path.Amy’s online event Playful Challenge, her online membership Play Squad, along with her 6-week group program The Smile Connection, have helped thousands of mums of young children to parent with more joy, playfulness and connection – even in the messy, ordinary moments.You can download Amy's free 'Connection not Perfection' manifesto at playfulfamilies.com/manifesto.In this episode we cover:Creating your business onlineImportance of having a can-do attitudeHow living regionally teaches you to be resourcefulSurrounding yourself with the right peopleSocial media’s unrealistic standardsThe transition into motherhood (matrescence)Finding what feels right for youExploring rural small business grantsLinks mentioned in the show:Playful Families WebsitePlayful Families InstagramPlayful Families FacebookTalking Business Australia websiteTalking Business Australia InstagramTalking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with the wonderful Suz Chadwick to learn all about the psychology of branding.Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have' goodness. If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying – “You're the only person I want to work with” – then you're in luck!With over 10 years as a brand consultant working with global brands as well as solopreneurs, Suz knows what works when it comes to creating a business & personal brand to connect and stand out. She’s the author of the book Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Brand Builders Academy, The Bold Speaker's Collective & Brand Leader's Lounge.In this episode we cover:The different elements to brandingEmotional purchase decisionsThe power of connection and emotionBeing bold in your business - looking at what you can do to stand out in your marketLooking at what you do and how you do itAdopting what brands you love are doing - looking outside of your industryBuilding a brand that people want to be apart ofBrand positioning - why people buy what they buyBeing proud of your brandCustomer experienceHaving great products or services that are worth paying forUnderstanding numbersBeing focused and not faffing aboutOutsourcing so you can focus on the things you’re really good atMore products don’t necessarily make you more money - less is moreLinks mentioned in the show:Suz Chadwick’s websiteSuz Chadwick’s InstagramSuz Chadwick’s FacebookTalking Business Australia websiteTalking Business Australia Instagram Talking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler focus on 7 marketing ideas on how you can take advantage of the silly season and boost your festive sales. With Black Friday this week it is essentially the beginning of the real promo period - the ‘unofficial’ kickoff of the busy Christmas buying period so to speak.In this episode we cover:Be sure your holiday hours are clear and easy to findCommunicate your Christmas order cut off periodFocus on your re-marketing effortsAdd some Christmas flair to your brandingConsider exclusive offers for loyal customers and clientsAdd a bit of festive fun to your copySurprise and delightGive backLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Belinda Brown from The Physio Movement.Belinda alongside her husband Shane owns The Physio Movement. A modern physiotherapy clinic based in Townsville. The vibrant clinic offers the complete holistic approach to reach optimal health. Offering servicing including Physiotherapy, Chiropractic, Exercise Physiology, Podiatry, Headache specialists and Pilates. Belinda looks after all things business and marketing at the clinic.In this episode we cover:Putting two people’s expertise together to make a businessRecruiting staff for niche businesses in regional AustraliaAdvantages of being in business in regional AustraliaBringing new technology to regional areasAffordability of commercial real estate in regional townsFeasibility of expanding in regional AustraliaGiving back to the local communityReflecting on your successThe challenges around COVID-19Exciting new growthKnowing your target marketLinks mentioned in the show:The Physio Movement WebsiteThe Physio Movement FacebookThe Physio Movement InstagramTalking Business Australia websiteTalking Business Australia Instagram Talking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share the best way to get found locally in your region.We focus on providing some tips to create a great Google My Business listing.In this episode we cover:Understanding the local packClaim and verify your listingImportance of your business name, address, hoursWhy to add photosHow to choose relevant categories, Include questions and answersHow large to make your service areaSome of the newer features including booking links, messaging and products and servicesHow to write a great detailed descriptionWhy reviews matterWhy you should do regular postsLinks mentioned in the show:Google My BusinessTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Mel Williams from Eazbuild.Mel is from Eurobin near Bright, Victoria and has been involved with the building industry for over twenty years. As the Managing Director of EazBuild, Mel helps clients with the pre-build and pre-development process including all required permits and aspects when undertaking a residential or commercial build.In this episode we cover:The struggles of expanding a business while living regionallyOpportunities that come from living regionallyCommunity support from living in regional AustraliaPositive outcomes from CovidBusiness awardsClient feedbackLess is more - you don’t have to be continuously growingThe loneliness that can come with starting your own businessBenefits of hiring a mentorGetting involved in the community and joining business groupsLinks mentioned in the show:Eazbuild WebsiteEazbuild FacebookEazbuild InstagramTalking Business Australia websiteTalking Business Australia Instagram Talking Business Australia FacebookFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 10 copywriting tips for small business owners.Copywriting is the art and science of writing words that sells your product or service and convinces prospective customers to take action.In this episode we cover:What copywriting isJust get startedInject your personalityDo your researchThe importance of good headlinesKeeping your copy conversationalUsing the power of storytellingThink about the visual appeal of how words appear on a pageFocus on the benefits, not just the featuresInclude a clear call to actionKnow that working with a copywriter still will need your input on a copywriting task as you know your business bestLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Lisa McFayden from Secure Impact.Lisa is from Condobolin NSW and has a background in valuation, farming and agronomy. She is a mum, wife, farmer's daughter and lover of life on the land, rural connections and the rural lifestyle.She is the CEO and Founder of Secure Impact, a rural property and agri asset marketplace to buy, sell, lease, and share farm property. The platform fills the market gap of connecting farmers, consultants and investors in a streamlined marketplace.As a finalist in the AgriFutures Rural Women’s Award in 2019, Lisa has a passion for agriculture and she is determined to see farming communities managed in a viable and sustainable manner.In this episode we cover:Different types of business modelsLimitations of living regionallyDifficulties of getting people to invest in agricultureOpportunities opening for agriculture as a result of agricultureAdvantages of living regionallyHighlights of being a business owner in regional AustraliaYou don't have to live in a city to make something of yourselfMaking data readily available for farmsHelping people find the right agricultural opportunitiesLooking for the positives in times of hardshipThings to think about if you are thinking about moving from metropolitan Australia to regional Australia.Links mentioned in the show:Secure Impact websiteSecure Impact FacebookTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 7 tips for creating social media content.It’s a question that we are both asked by clients every week, so we wanted to share our tips and tricks with you all so you can feel inspired and organised to create great content for your business.In this episode we cover:Why you should share the behind the scenes moments in your businessGetting the balance right between promoting your products and servicesHow to share your knowledge with your audienceCreate content around special events and holidaysBe across current events and topical conversations in your local areaFocus on creating posts that drive engagement, including asking questions or encouraging someone to commentShare the client love through testimonials and case studies and shout outsLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Talking Business Australia Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about all things business awards.The awards season is kicking off and while some business awards have opted to cancel for 2020 there are still plenty of them that are going ahead. We take a look at why you should consider entering awards for your business and some tips on creating a great award application.In this episode we cover:Celebrating your successGenerating brand awarenessTaking time to reflect on your achievementsHow to get your audience to trust youHow awards can increase your credibilityBeing a finalist is something to promoteSharing your storyWrite conversational copyIt doesn't matter if your a sole trader or a team of 50Allow yourself to feel proudHow judges score entriesHow to answer the questionsLinks mentioned in the show:Talking Business WebsiteTalking Business FacebookTalking Business InstagramTalking Business LinkedinFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

Welcome to Season 2 of the podcast. We’re excited to be unveiling our fresh new branding for the Talking Business Australia podcast (which if you’re a previous listener of the show was formerly called Regional Roar). Our name has changed, but what we are all about hasn’t changed. We’re still going to be sharing the success stories of regional business owners from all around our amazing country and sharing business and marketing tips, and chatting with industry experts, to help you succeed in business.To kick off the second season we’re excited to have Kate Toon as our guest on the podcast today. Kate is a popular speaker, author, podcaster and trainer who specialises in copywriting and SEO. With her well-known and supportive Facebook groups and communities, she can help you build a big brand with your small business.In this episode we cover:Perseverance is the key to successThe biggest issue with new business owners is patienceYou don’t have to be the best to be successfulDon’t make people feel stupidStop trying to be someone your notThe rule of thirdsInvesting time to the bottom of your funnelEnjoying the struggleBeing realistic about your ‘why’Getting your money ducks in a rowTurning up every day even when the going gets toughExpect to work hardLinks mentioned in the show:Kate Toon websiteKate Toon InstagramKate Toon I love SEO groupKate Toon Misfit Entrepreneur GroupTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia Instagram

In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about how you can reflect on the last financial year and how the last 6 months has really impacted on regional businesses.A lot of regional businesses have been dealing with drought for many years, and this year has then had the additional pressure of bushfires early in 2020. Then every business has been impacted in recent months by COVID19. So what are the things you might look to review or reflect on, to help set your business up for the new financial year?In this episode we cover:Reviewing the year in two 6 month partsThink about the wins you’ve hadReview your product and services mix with the stop, start, continue modelAudit your expenses and subscriptionsReflect on how you grew as a business owner, not just in a financial senseBe proud of what you took action on this yearLook forward to setting yourself up for the next financial year. But allow a good degree of flexibilityPlus we share some exciting news about changes to come in Season 2 of the podcast and what’s ahead for Melissa and Cath’s individual businesses.Links mentioned in the show:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Tammy Duckworth from Bella Bands.Tammy is a single mum of 2 beautiful daughters and hails from Roma, in south-west Queensland. Having been in the beauty industry for the past 23 years, she recently found herself unemployed as a result of COVID19. During this time she became resourceful with her love of sewing, and her new business Bella Bands was born.In this episode we cover:Bouncing back from Covid-19The amazing support of small communitiesThe importance of supporting othersRegional communities are a key factor in the success of small businessesAdvantages of living regionallySupporting local businesses is at the heart of country townsStrength of mothersCommunity involvementLinks mentioned in the show:Bella Bands WebsiteBella Bands FacebookBella Bands InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about how businesses can best communicate with their customers right now.We’ve both been writing a lot of copy for clients who need assistance conveying their message during the coronavirus pandemic. When the virus became a feature of our daily lives back in March, what we’ve been asked most frequently is how businesses can best do marketing right now.In this episode we cover:What people are looking to see from brands right now is a signal of humanity.Seth Godin, a best selling author and entrepreneur, said it best “People do not buy goods and services. They buy relations, stories and magic.’’When you share content right now, you’re sending the message within the context of the Coronavirus outbreak, so you need to read the room.The best marketers know you need to have a deep understanding of your audience and your company’s positioningEnsure your information people find online is up-to-date in terms of opening hours, changes in how you operate etcIf your business isn’t selling on your website now is the perfect time to start as people are looking for ease and convenienceDon’t stop marketingKeep the lines of communication open with your staffLinks mentioned in the show:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Celeste Robertson from the Natural Supply Co.Celeste Robertson is co-founder of the Natural Supply Co. Established in 2014, the business was dreamt up to provide an inclusive community where natural beauty, skincare and lifestyle products, along with meaningful information, could be found in the one place.Natural Supply Co proudly profiles and shares natural, cruelty-free and low-toxic products that they love using themselves. They embrace the slow living lifestyle and look for quality over quantity in all aspects of their lives.In this episode we cover:While Celeste spend a little bit of time in Melbourne, Geelong always had her heartCo-founder Cath has a chronic condition, so the desire to find all-natural products drove the business ideaShe loves the supportive tight-knit community in her areaHow businesses are adapting to the current environmentThe shop local message is now more amplified than everHow media coverage helped grow the businessThe future plans for the businessLinks mentioned in the show:Natural Supply Co WebsiteNatural Supply Co FacebookNatural Supply Co InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-hosts Melissa Dickfos and Cath Fowler chat all about marketing strategies and why you need one.From discussing what a marketing strategy is, to developing your brand messaging, choosing which platforms to market your business on, through to evaluating your results and your return on investment.In this episode we cover:Identifying your unique selling proposition (USP)Creating a SWOT analysis (strengths, weaknesses, opportunities and threats) of your business, your competitors and the market you are in/enteringSetting SMART goals (specific, measurable, achievable, realistic and timely)Developing your brand messaging and design to appropriately reflect what your business stands for.Creating a customer profile (customer avatar) to outline your ideal customerChoosing what platforms you should market your business onImplementing your marketing strategiesAllocating a marketing budgetMeasuring results to allow evaluation of your progress and your ROILinks mentioned in the show:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Tanya Kitto from My Provincial Kitchen.My Provincial Kitchen is led by Robert (the farmer) and Tanya (the cook). This dynamic duo love food, farming and family. They have developed a range of yummy, healthy, gluten-free premixes that your whole family will love. Together they’re also raising 4 farm kids in Western Australia who are carrying on the family love of learning about and growing food.In this episode we cover:Making a product that's generally tricky to use, easyDiscovering exactly who your target audience isMoving out of your comfort zone and exploring new ideasLiving regionally does not prevent your business from becoming successfulTurning defeat into determinationThe importance of community in Regional AustraliaThe perks of living regionallyBanding together in tough timesLiving within your business valuesLinks mentioned in the show:My Provincial Kitchen WebsiteMy Provincial Kitchen FacebookMy Provincial Kitchen InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Stacey from CQ Nutrition.Stacey is the Director of CQ Nutrition and works with her husband, Chris and their team to head up 6 dietician clinics around Central Queensland, with locations in Yeppoon, Rockhampton, Gladstone, Mackay, Emerald and Blackwater. CQ Nutrition assists clients in reaching their health, wellness and performance goals and specialises in weight loss, corporate health and wellness programs, sports nutrition and management and the prevention of chronic diseases.In this episode we cover:Working in co-working spaces can allow you to grow your business fasterLiving regionally gives you access to funding that you wouldn’t receive if you were operating out of a major cityAttending local networking events opens you up to receiving information that could be extremely beneficial to your businessForming partnerships with other local businesses can be advantageous, especially in regional AustraliaBy hiring great staff you may receive more free time to do the things you loveLaunching online challenges and Facebook groups helps to create a communityWorking regionally doesn’t prevent you from having clients in the citiesDon’t just look for your target audience, but also look for YOUR ideal target audienceLinks mentioned in the show:CQ Nutrition WebsiteCQ Nutrition FacebookCQ Nutrition InstagramCQ Nutrition LinkedinRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat all about website copywriting. While design attracts, it’s copy that sells. We share tips to help increase your website engagement and conversions.Cath helps businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them stand out online.In this episode we cover:Starting with knowing your audience firstHighlight important details and share your story to build connection and trustKeep your copy conversationalWrite for people but also consider search engine optimisation and use keywords to get found on GoogleAvoid jargon and keep your copy easy to readCreate good linkages from one page of your site to the next.Don’t assume everyone who visits your site starts on the home pageHave strong call to actionsLinks mentioned in the showRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler were excited to chat with Jenn Donovan, creator of the Buy from a bush business Facebook group, which has over 200,000 Australian members.Like us, Jenn is a marketing nerd, small business lover and also hosts her own small business podcast. Following on from our last episode where we chatted about supporting regional and rural Australia after the recent bushfires and ongoing drought, we found Jenn’s group and wanted to have her on to share how her group is helping businesses all over Australia.In this episode we cover:How the idea for the Buy from a bush group came aboutThe challenges Jenn faced running a group of 200,000 membersPutting the focus on small businesses and having a positive impactSome of the stories around how the group has impacted local regional and rural businessesSome tips about how you can support local businessesWhat Jenn loves about living in rural AustraliaJenn’s top tip before you start a business in regional AustraliaLinks mentioned in the showBuy from a bush business Facebook GroupBuy from a bush business Facebook pageJenn’s Small Business Made Simple podcastRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-hosts Melissa Dickfos and Cath Fowler share with you some ideas on how you can support towns, communities and businesses in regional and rural Australia throughout 2020 and beyond.Of course, we love to share the success stories of people and businesses doing great things in regional and rural Australia. But given the enduring drought conditions in much of our country, combined with the devastating bushfires, it’s time for us to all band together and show the compassion and support we are renowned for.In this episode we cover:The amazing social media campaigns that have grown the awareness of regional Australian communities.Small businesses are at the heart of regional and rural communities. They are the biggest employers of people and contributors to giving back to the community.Businesses have been born out of innovation and what needed to be done. Creating a secondary income for farming familiesThe impact on businesses in rural and regional Australia has a wider flow-on impact for the rest of Australia and more so on our local communities.While charity certainly has its place, what communities want is for you to invest in them. People need an immediate injection of cash to ensure they survive.Mental Health and family stress levels in rural areas have been affected by the drought for a prolonged time.Don’t underestimate the impact you can have on putting your money directly to a business owner and spending it there. People need hope.You might feel that your one person but it’s the combined efforts of everyone and banding together we can reduce the suicide numbers it’s an opportunity to step up and support a mate.Links mentioned in the showBuy from the bushStay in the bushSpend with themEmpty EskyStay here this year Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with David Boyd.David is the co-founder and CEO of Credit Card Compare – Australia's largest specialist comparison site helping over 100 thousand consumers and businesses each month to confidently select cards from over 20 credit card partners most suited to their lifestyle and financial needs. Along with his brother Andrew, they have developed consumer tools such as Smart Search and Credit Health, Australia’s first credit score tracking app. With over 11 years of experience running the business, David is 1 part entrepreneur, 2 parts family man and 3 parts surfer. Too many parts?In this episode we cover:Having a background in eCommerce and marketing, and coming from a larger financial market in the UK, he saw the opportunity to create a business in the credit card comparison space here in AustraliaPress, business development and networking there are some limitations and can mean some opportunities are missedThe cost of living and quality of life is far superior in the regional areasTheir business gets the best of both worlds - a regional head office with access to a global pool for talent and skillA recent business highlight has been launching Austalia’s first credit score tracking appAnother major achievement is having a great team and developing people who are making an impact on everyday AustraliansAnother highlight was acquiring a Singapore business - Finty.If you have an internet connection and an airport close by - you are “sweet as”Links mentioned in the showCredit Card Compare websiteFree Credit Score ToolCredit Card Compare FacebookCredit Card Compare LinkedinRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Gina Britton.Gina founded Daisy & Hen in 2016. Daisy & Hen offer the best brands for little people across fashion, lifestyle, toys and educational products. You can visit their stores in person in Tanunda in regional South Australia and Glenelg, a suburb of Adelaide. You can also shop from the comfort of your own home anywhere in Australia through their online storIn this episode we cover:How the idea for starting Daisy & Hen came to life.Potential things to look for that may provide a challenge in your business, particularly freight for a product based business.Why being in a regional town can provide great advantages to your business including strong collaborations and networking with other small businesses.How backing yourself and your business can lead to great rewards and the opportunity to grow your business and open more stores.The opportunity to create a business where employing staff who are mothers allows you to lead by example and offer employment conditions you wish you had been offered.Why Gina thinks you should ‘just start’ (but does believe you should have a plan).Links mentioned in the showRegional Roar WebsiteRegional Roar FacebookRegional Roar InstagramDaisy & Hen WebsiteDaisy & Hen FacebookDaisy & Hen Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler share 5 business tips to help you make 2020 the best year ever for your regional business.A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them build their brand, grow their business and stand out in the digital world.Cath uses her SEO smarts and copywriting prowess to help businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.In this episode we cover:Reflecting on the past year (and decade).Setting goals for the year ahead.What do you want your life to look like in 2030?How are you investing in yourself, and your team?What numbers mean the most to your business for the year ahead?What will you focus your marketing efforts on?How will you build your own personal brand?Links mentioned in the showRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Mick Tighe.Mick founded Mick Tighe 4x4 & Outdoor 26 years ago, as a locally-owned and family operated business located in Toowoomba, in Queensland. They’re Toowoomba’s home of Ironman 4x4, and supply and fit great quality 4x4 accessories. They also have a mechanical workshop providing vehicle servicing and repairs for all makes and models and specialise in 4WD servicing.In this episode we coverMick commenced his working career with an apprenticeship as a diesel mechanic.How a business was born from a simple picture in his head, a leap of faith and nothing more than a tool box and Holden Ute.Being based regionally has never limited Mick with his business. He is able to maintain a customer base Australia wide without the need to expand to a bigger region to find work.Having a business in a regional town has benefits such as less travel time between sites, it also serves as an advantage by being able to tap in to local schools programs and find up and coming talent for apprenticeships.The overheads of business is more affordable regionally as you are in a better place to purchase or rent property of a reasonable size.Daily highlights of being able to find a solution to a problem for a customer.Mick’s biggest opportunity came from being able to get involved with the Iron Man 4x4 products. The enjoyment he finds from being able to get customers set up so they can travel.The highlights and personal satisfaction in seeing young men take on apprenticeships and grow in the business; become family men and active community members.The businesses ongoing programs with Land Cruiser builds, projects with the Toyota 78 series troop carriers and branching into tourism products.The need for every business to look at what it’s doing on a regular basis and ensuring they are still suiting the customer’s needs and providing solutions for their problems.The importance of knowing your customers and understanding what he or she needs.Links mentioned in the showMick Tighe 4x4 & Outdoor WebsiteMick Tighe 4x4 & Outdoor FacebookMick Tighe 4x4 & Outdoor InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Amanda Maroske from Robertson Scannell.Amanda Maroske is a Director at Toowoomba accounting and financial planning firm Robertson Scannell. Specialising in business start-ups, Amanda is dedicated to helping young entrepreneurs establish their own successful businesses and continuing to grow their businesses into the future.This episode will cover a number of great finance and budgeting tips to help you and your business kick off 2020 (and a new decade) on the right foot.In this episode we cover:Numbers that all business owners should know (and how often to keep track of them)Why every business owner should have a budgetCommon mistakes and how to avoid them (eg. sole trader not putting aside GST, tax etc)Some great ways to prepare your business at the beginning of a new yearTips on managing cash flowBuilding a great professional network of people around youLinks mentioned in the showRobertson Scannell WebsiteRobertson Scannell FacebookRobertson Scannell InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Annette Kaitinis.Annette co-founded Scoot Boot in 2015. The company are business leaders in hoof boot technology for horses and they have become the boot of choice for the majority of riders and are by far the best performing boot on the market.Scoot Boot commenced its operations in a large shed on a rural property just out of Hobart, Tasmania. After 3 years in this rural setting Scoot Boot outgrew its home and moved into a new warehouse in Cambridge Park close to the Hobart Airport.In this episode we cover:Annette spent 18 years practising law in Melbourne.Moving back to Hobart, and with a love of horses, Annette wanted to start an eCommerce store so joined forces with her old farrier, Dave McDonald and Scoot Boots was born.The day Scoot Boots started trading regionally they went Global.Being a business owner based regionally they feel advantaged. They don’t face the same challenges one would in a city.The personal benefit of living and operating a global business rurally is unique.Scoot Boots are now available at 500 stockists worldwide.One of Annette’s business highlights is when the horses patrolling at the Super Bowl were wearing Scoot Boots doing line dancing.2020 will be the year they ramp up operations and production.Scoot Boots is the only Australian business that manufactures this product.Annette’s advice when starting a new business is to employ a marketer (cough cough Mel and Cath just both happen to be just that) to market your product to the local community.Build a network of other business owners and entrepreneurs around you. As small business ownership can be a lonely road.Links mentioned in the showScoot Boots WebsiteScoot Boots FacebookScoot Boots InstagramRegional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with David Yakas.David Yakas launched Wrapped Creations in the Pilbara in 2012. He has worked extensively on event projects large and small in the Pilbara and Perth regions with occasional jaunts to world-class events in Dubai and Melbourne.David’s focus is on producing unforgettable high calibre events that are accessible to both corporate and community users. He lives and breathes events in the Pilbara. David’s drive to see dynamic regional communities grow and his enthusiasm for world-class events no matter the location has enabled him and his team at Wrapped Creations to deliver unique events with a bespoke flair tailed to the individual needs of his clients.In this episode we cover:David is a regional living convert. He is originally from Perth and started off his career in finance.It was through a move to Karratha where David fell in love with the communityHe recognised that no one was doing events management in town.There is still the perception when you move to a regional town that there is nothing to do and it’s boring and stale.While his business was built in the Pilbara, his business is also being sent to the capital city and beyond to deliver great events.How to manage the challenge of having transient staff especially in a mining town.Understanding that freight costs and travel can be expensive when based regionally.Being immersed within the community gives you a greater understanding of what they want and what they need.Embrace the local community and the results come in quicker.David’s business highlights include winning the 2014 Business of the Year and WA Business Leader 40 under 40.Get the right support network around you.Links mentioned in the showWrapped Creations WebsiteWrapped Creations FacebookWrapped Creations Instagram40 Under 40 AwardsRegional Roar FacebookRegional Roar InstagramRegional Roar Instagram

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat all about websites. They share some top tips to help you improve your own website, the advantages of having a 24/7 salesman, and some common pitfalls to avoid.A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them stand out online.Cath helps businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.In this episode we cover:Why every business needs a websiteWhy a website is good for business (and sales)What your website needs:The design aspects to considerThe technical aspects every website needsWhat to consider with menu navigation on your websiteThe questions your website needs to answer for customers and potential customersWhy your website needs great copywritingWhat barriers business owners face when considering a websiteThings to watch out for when getting a website built or designedLinks mentioned in the showRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Belinda Austin.Belinda Austin joined her husband Scott as a second-generation owner of Austin’s Wines in 2013. Bringing with her creativity, a unique viewpoint and social media savviness she embraced the role of Marketing Manager.Her vision was to transform their 6Ft6 wine brand into a lifestyle wine brand through an innovative marketing strategy targeting the niche millennial market. Now as Head of Marketing her focus is on transforming the Austin’s wine brand with a direct to consumer focus.Belinda is excited about the future in wine, connecting to wine lovers and continuing to raise her family on the vineyard estate. Where she resides with her husband Scott and three children; Spencer, Delilah and Huxley.In this episode we cover:Belinda hasn’t always lived regionally. It wasn’t until she travelled Australia for three years that she learned to embrace the regional towns and lifestyle.Internet and phone have been a big challenge based on the farm. Even though they are only 15 minutes out of townThe investment and cost to keep up technology-wise has been a bit tough at timesThe winery doesn’t have a lot of passing traffic so getting people out of the way to come to us means they have to be clever to make the winery a destinationSo many more pros than cons of living regionallyThe sense of community has been wonderful and the area has embraced Belinda and her businessSeeing the 6ft6 brand go beyond Geelong and now having a really strong national presence has been a huge highlightWhile they are a small family brand they are now competing with corporations with much bigger budgetsA lot of growth still happening launching a rent a wine initiative, creating a Cellar Door and launching a wine club - with collaborations with other regional wineriesCollaboration and networking has been a huge winner for their businessLinks mentioned in the show6ft6 Wines website6ft6 Wines Facebook6ft6 InstagramAustin Wines websiteAustin Wines FacebookAustin Wines InstagramRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Emma Hueston.Emma is the founder of the Remote Expert and a lawyer with 19 years of experience. She is also an author and former remote worker.With ‘The Remote Expert’, Emma combines her experience in managing a remote team with her legal knowledge of what remote teams need to function at peak performance and avoid legal problems.Emma wrote about her experience in managing a remote team in the work from home bible - the Tracksuit Economy - how to work from home productively and effectivelyIn this episode we cover:Emma studied in Armidale and then took on some regional legal jobs before heading to Sydney for a stint.Found after having a child they weren’t happy in Sydney anymore and can’t see themselves living in a city again.Getting work was a bit of a stumbling block initially. But Emma’s husband was able to transfer to the Byron Bay office and keep his job.Emma then got a job in her new hometown but it was quite a traditional firm before she found a remote role as a lawyer for a Syndey law firm.Remote work is still uncommon in the legal industry.Twenty years ago you couldn’t work the way you can now because of technology. It is more of a mindset holding businesses back.Working from home can sometimes feel like a dirty little secret still.Don’t have the mortgage stress they would have had back in Sydney. Now she has a better work-life balance.Emma makes it easier and more accessible for small and medium businesses to bring remote workers into their business.It’s possible to start a business in a regional area and be successful.Links mentioned in the showThe Remote Expert website The Tracksuit Economy websiteRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler share their top 5 marketing tips to get the foundations right for marketing your regional business.A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them stand out online.Cath helps businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.In this episode we cover:Defining your target marketCreating a customer avatarWhy your business needs a Unique Selling PropositionBe consistent in your messagingHow to position yourself in terms of pricing, packages and offersDiscounting doesn’t have to be your only pricing strategyDetermining what the best marketing channels are for your businessHow to work out what to budget for marketingMarketing is an investment for your business, not a costLinks mentioned in the showRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Scotty Schindler, who hails from the place Cath now calls home Sawtell, just south of Coffs Harbour.Scott Schindler is a business and sports leader. As the CEO of ReNet he grew the business from 1 single property listing to managing 900,000+ properties and $1.125 Trillion Dollars in real estate. He retired from this business in 2017 and is now a highly sought-after public speaker, trainer and thought leader within Australia, and around the world. He is also a keen surfer who has won multiple Surfing Titles.In this episode we cover:Scotty isn’t really motivated for city living so loves regional living and has spent time in Sawtell and NewcastleScotty had a really clear goal to start a business that he could run from Sawtell and provide him with the lifestyle he wantedBefore that he had a midlife crisis and knew he needed to get better balance in lifeReNet was his sixth start-up so he kept persevering and pivotingCould have made more and had a bigger business in the city but would not have had the lifestyle he now hasLoves that you get to know everyone in the local communityUsed to love walking along the beach to workA big achievement was when the first person rang and asked for a staff member , not Scott, that cemented he really had a company nowWhat was also wonderful was that many of his clients wanted to come and spend time in Sawtell rather than Scott needing to go to the cityAfter retiring, people started asking Scotty to share his business lessons with them. So he is now a mentor, advisor and speakerScotty has always focused on action-oriented goalsEnsure that you are investing some of your business income intoLinks mentioned in the showScotty Schindler WebsiteScotty Schindler LinkedinReNetRegional Roar Facebook

In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Renee & Todd Fiedler from Fiedler Brothers Plumbing, who hail from Melissa’s hometown Kingaroy.Fiedler Brothers Plumbing is a family-owned company and was founded by Todd and Renee Fiedler in 2012. With a vision to grow and expand they have an established office in Kingaroy and service the commercial, industrial and domestic plumbing markets in south-east Queensland.In this episode we cover:Todd shares his experience of being born and bred in Kingaroy and Renee moved there as a teenagerFrom apprentice to business owner by purchasing an established businessHasa Todd and Renee felt they’ve been held back by being based regionallyRecruitment can be a little bit limiting to grow the team and commercial projects can be limitedThe advantages of living regionally is all about the small-town connectionAre exposed to a wide variety of plumbing which makes more well rounded apprenticeshipsOwning a business in the first few years is a reality check. So surviving and thriving is a big highlight and something to be proud ofTripled their business since they started and are proud to give back to their communityHave an adaptable business and can take teams to other geographic regionsWhen you build a team you want to retain top talent long termUnderstand what your community wants and needs. And make time to connect with your community and be involvedLinks mentioned in the showFielder Brothers Plumbing WebsiteFielder Brothers Plumbing FacebookFielder Brothers Plumbing InstagramRegional Roar FacebookRegional Roar InstagramRegional Roar Linkedin

In the first episode of the Regional Roar Podcast, co-founders of Regional Roar Melissa Dickfos and Cath Fowler introduce themselves and talk about how they came to live in regional Australia and what inspired them to create the podcast to share in the success of regional business owners.They came together over a shared recognition that there is lots of amazing talent in both of the regions they live in - Toowoomba and Coffs Harbour - and know that there are great hidden gems of businesses all throughout regional and rural Australia.Melissa is a coffee-loving digital marketer and copywriter, who loves helping businesses bring their brand to life. Degree-qualified in marketing and human resources, Melissa has held a professional career in marketing, small business management, HR and finance and is the founder of Toowoomba based marketing agency In the Mixx Marketing.Cath has worked in marketing, copywriting and business development roles for the past fifteen years. She is an SEO consultant and copywriter who helps businesses get found and look good online. Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with regional businesses of all kinds to help the little guys compete on the big stage.In this episode we cover:Why are we focusing the podcast on regional businesses?Great ideas can come from anywhere. It’s a myth you need to be in the city.Regional business owners are humble.Where Melissa grew upHow Cath came to live regionallyWhy and how Cath and Melissa both started their own regional marketing businessesWhat they both like most about working with other regional business ownersSmall business is the heart of regional AustraliaWhat you can expect to hear in future podcastsLinks mentioned in the showRegional Roar FacebookRegional Roar InstagramRegional Roar LinkedinIn the Mixx Marketing WebsiteIn the Mixx Marketing FacebookIn the Mixx Marketing InstagramCath Fowler Marketing WebsiteCath Fowler Marketing Facebook