Podcasts about infolinks

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Relationships are challenging.In this episode, we explore some of the Autistic phenotypes challenges in relationships. We discuss symptoms from criteria A are external and criteria B are internal, and how criteria B complicates the symptoms in criteria A. In addition, Autism is a comparison to social-norms, and this is a problem. Some environments/relationships discuss include peer-to-peer, romantic, and parent-child. To begin, we explain the mechanisms behind the speaker-receiver and the use of conveying speech in socialness.Before we begin, we cover a brief explanation of Speaker-Receiver and human communication. Dr. Theresa Regan episode https://youtu.be/aUhIreFd5swAutism and Adaptive Responses https://podcasts.apple.com/us/podcast/from-the-spectrum-finding-superpowers-with-autism/id1737499562?i=1000658438095What is Autism: Criteria A https://podcasts.apple.com/us/podcast/from-the-spectrum-finding-superpowers-with-autism/id1737499562?i=1000651048705The Roles of Oxytocin and Vasopressin in the Autistic Phenotype https://podcasts.apple.com/us/podcast/from-the-spectrum-finding-superpowers-with-autism/id1737499562?i=1000660031273(0:00) Intro; Speaker-Receiver explanation when conveying speech(3:55) Unpredicableness in socialness; black and white thinking and context-dependent and adaptive responses; Metabolic energy/resources; Oxytocin and Serotonin(7:10) Biology that gives us Autism gives us complications to socialness and relationships; Sex-differences and socialness(8:40) Criteria A is external, Criteria B is internal; Sensory-Processing(10:32) B.2 and B.3 implicates socialness(16:58) Direct social interactions(22:26) Autism versus social norms; Romantic relationships(26:51) Do Autistics outgrow Autism?(28:04) Parenting(31:30) Cohabitating(32:28) Wrap Up(32:45) Reviews/Ratings and contact infoLinks: hopp.bio/fromthespectrumX: https://twitter.com/rps47586Email: info.fromthespectrum@gmail.com

In this episode, I caught up with Liz Scully, a seasoned film industry insider turned business strategist. With over 20 years of experience working on major Hollywood films and a treasure trove of accolades, including an Emmy Award and multiple Oscar nominations, Liz brings a unique perspective to the entrepreneurial world. We explored the parallels between filmmaking and entrepreneurship, the power of Mastermind groups and Liz's innovative approach to teaching strategy through humour.Notable Nuggets:Liz's Hollywood Journey20 years working on blockbuster films.Emmy Award winner and multi-Oscar nominee.Insights into the film industry that apply to business.Transition to the Business Strategy spaceHow film directors share traits with entrepreneurs.The importance of having fun while growing your business.Mastering the MastermindBenefits of joining a well-run Mastermind group:SupportAccountabilityFocusA creative space to bounce ideas aroundHow running a Mastermind can create a new income stream while enhancing client retention.Innovative Coaching TechniquesLiz's unique approach as an "Evil Coach"—combining laughter with strategic teaching.Using comparisons between new entrepreneurs and the kink world to facilitate learning.Biz Book BroadcastOverview of her podcast, which has achieved 3 million downloads in just seven months and currently garners 700,000 listeners monthly.Liz reads around 1,000 audiobooks a year, sharing her passion for books with listeners.Fast-track opportunities for BIPOC authors with audiobooks, despite her current guest backlog.Personal TouchWhen Liz isn't running Masterminds, she enjoys humorous experiments in calorie counting and planning her next international adventure.Resources Mentioned:Liz's website and contact infoLinks to her podcast, Biz Book BroadcastIf you're inspired by Liz's insights, consider joining or starting a Mastermind group to level up your business!Remember to tune in to the Biz Book Broadcast for more insights on business books.Buy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career What do you think of this podcast? Give us feedback here

www.stangordon.infoLinks to Rob's channels:www.youtube.com/@typicalskepticwww.spreaker.com/show/typical-skeptic-podcast_1www.rokfin.com/typicalskepticwww. Rumble.com/typicalskepticSocial Media:facebook.com/robert.kalil.7instagram.com/kalilroberttwitter.com/robertkalil1121TYPICAL SKEPTIC PODCAST LINKS:Robert kalil paranormal support experiencer session book:https://robertkalilcoaching.simplybook.me/v2/#booktypical skeptic podcast Merch Store:https://my-store-d53dc3.creator-spring.comTypical skeptic Podcast Tip Jar:Paypal.me/typicalskepticmediaCashapp Kalil1121 Venmo @Robert-Kalilor buy me a coffee at: Buymeacoffee.com/typicalskepticJoin the Patreon:patreon.com/typicalskeptic✅Im on typical skeptic telegram as wellhttps://t.me/+_exBOfNVb0dlNTY5✅join our discord group for free and stay in touch with what im up tohttps://discord.gg/W9QHxmmAffiliates:--Happy Hippo Kratom Use code skeptic for 15 percent off -- https://happyhippo.com/r?id=00tjf5--Natural Shilajit and Monoatomic Gold from Healthy Nutrition LLC.use code: ROBhttps://naturalshilajit.com/discount/ROB--https://mn-nice-ethnobotanicals.com/?ref=kz9qe0iv Use this Link and Code TypicalSkepticP at MN Nice Botanicals for 10 percent off for legal amanita Mushroom, Blue Lotus, Dream Herb and much much more. Excellent site

Robert is a serial technology and media entrepreneur with 25 years of experience in digital media and marketing. He has founded, grown and exited four digital media technology companies with teams and locations around the world. Robert's current company, Infolinks Media, is an exclusive ad marketplace helping emerging publishers grow and succeed. Robert received his bachelor's degree in communications and business from Penn State. 

86% of consumers suffer from banner blindness. This means that they consciously or subconsciously ignore information that looks like an advertising banner, even if it contains the information they are looking for (Infolinks). Furthermore, a study on adblocker usage in the United States, found that 45% of respondents aged 15 to 25 said they used an adblocker. The same was true for 42% of respondents between 26 and 33, and respondents between 46 and 55. (Statista) Why are so many businesses focusing their advertising campaigns around advertising banners, when the vast majority of internet users are ignoring or blocking those advertising banners? With the proliferation of adblockers and users ignoring ads online, it is becoming harder for advertisers to get their messages to potential customers. One way to get around adblockers and banner blindness are through native advertising. Native as are 60% more engaging and 3x more memorable than traditional advertising (source: IHS). Todd Handy, a native advertising expert, will share his insights in today's episode. Todd Handy is the chief digital officer at Beasley Media Group, which runs 65 radio stations in 15 markets. He is an endurance athlete who has done LoToJa, a 206-mile race from Logan, UT to Jackson Hole, WY, 11 years in a row. He was the CEO of Intermountain Hearing Centers and was a sales manager at AOL during its heyday. What is native advertising? Native advertising is the use of paid ads that look, feel, and function like the media format in which they appear. They are often found in social media feeds or as recommended or sponsored content in the content feed of a website. Native ads usually are valuable pieces of content or features that are part of the native functionality of the site and don't really look like ads. Consumers look at native ads 53% more than display ads, and they create an 18% increase in purchase intent (Source: Outbrain.com). Why Use Native Advertising Native advertising has been a tectonic shift away from banner ads, partly because native advertising helps solve the problems with banner blindness and ad blockers. Native advertising provides value first with the information it gives, and as such can help establish the credibility of the advertiser. Contrast that to banner ads which generally focus on persuading users to click and then buy their product or service, before the advertiser has provided any value to the users.  Success with Native Advertising A little while ago, Todd helped work on an article called “10 Ways to Know You're a Utah Driver.” This article was sponsored by a personal injury attorney. It's difficult for personal injury attorneys to advertise because we don't need them until we've had an injury. Because of this, PI attorneys are constantly trying to build their brand so that people know who to contact when they get in an accident. The article this PI attorney sponsored went viral because of its content, taking the attorney along for the ride. This virality helped the attorney build their brand and get their name out there. In 2013 while Todd and I were working at Deseret Digital Media, our sponsored content or native advertising was taking off. We had the opportunity to go to a large conference with many big companies. This conference enabled us to be at the forefront of seeing what was working and what wasn't in the advertising world. Todd also put together an entire conference around sponsored advertising. AOL and CompuServe Todd worked for AOL during its most popular time. AOL started out with an hourly model. Users paid based on how many hours they used AOL's services. When AOL switched to a flat-rate monthly model, their customers suddenly increased the amount of time they spent using their dial-up service. The problem was that this was in the days of dial-up internet, and with the increased usage their customers frequently encountered busy signals. CompuServe, one of AOL's competitors, decided to take advantage of this situation. A 30-second Super Bowl ad that year spent almost all of the ad playing the busy signal from AOL. Then at the end of the ad CompuServe gave their phone number: 1-888-NOT-BUSY. Although this ad does not fit the description of native advertising. Compuserve created an entertaining, memorable and unexpected ad aimed at solving a pain point of their target audience.  Shifting Businesses with Tectonic Shifts: Analog to Digital Todd was the CEO of Intermountain Hearing Centers, a business founded on an antiquated model of advertising. People who use hearing aids are usually older people who would go to a phone book to find hearing aid companies. The internet and specifically Google changed how people search for companies and their products and services. Todd and his associates became very good at bidding on key search terms related to hearing aids, so in a Google search, they were one of the first companies shown in the results. They took a business that was founded on an antiquated model of yellow page advertising and transformed the company through the tectonic shift of digital advertising.  Focusing on Low Prices vs Target Market Todd and I talked about some of the successful examples of credibility marketing he has seen. There seems to be a difference between brands like Walmart that focus on having low prices and brands such as Allstate or Home Depot that focus on their target market. Allstate's slogan is "You're in Good Hands with Allstate." They know, being an insurance company, it is important to their customers that they feel taken care of, so they strive to do that. Home Depot's slogan is all about doers because they know that their customers want to get things done. So their focus is all about helping them do more. In our marketing, we can choose whether we want to focus on low prices or our customers.  Tips for Setting Up Recurring Revenue  (Source: blog.fusebill.com) So how do we implement subscription business models or recurring revenue streams? Todd gives us a couple of tips. Todd had an opportunity to build an inside sales team. One of the things he coached this team on was not saying, “that's $500,” to the advertiser. Instead, he told them to say, “that's $500 monthly.” It's essentially the same thing, but it immediately sets up an ongoing transaction. This monthly cost also allowed them to set up a system to charge their credit card monthly instead of calling them every month to complete the transaction. because they told the advertisers upfront that it was a monthly cost. Todd and his team let them cancel at any time. With these strategies, their recurring revenue increased every year. Key Takeaways Thank you so much Todd for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Native advertising may be a great way to solve the mounting problems with ad blockers and banner blindness.  Consider using native advertising to provide value first before trying to sell. Native advertising can help build a sponsor's branding and credibility. As CompuServe did with their ad, we can take advantage of the situation around our businesses and niches and turn it into something unexpected and entertaining to help promote our products and services. When tectonic shifts happen, we must shift our businesses to match those tectonic shifts and leverage them. Consider which focus will help our businesses best succeed: low prices or focusing on providing top-quality products and services to our target market. We often cannot have both.  We can establish our revenue models to be immediately recurring with a few simple words to our customers. Connect with Todd If you enjoyed this interview and want to connect with Todd or his company, you can find him on LinkedIn at https://www.linkedin.com/in/toddjhandy/ or at bbgi.com.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan Gwilliam on Linkedin.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What problems have you seen with advertising banners and what success have you seen with native advertising? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/49-how-native-advertising-can-help-solve-banner-blindness-and-ad-blocker-problems/

In this episode of the Talking Business Australia Podcast, we walk you through the anatomy of a great website home page.We’ve touched on this topic in episode 17, website copywriting to turn your visitors into customers, but we’re going to take a deeper dive and break the home page down, bit by bit.In this episode we cover:Make it easy for people to contact youKeep navigation simpleHave a clear headerInclude social proofAddress pain pointsLink to core services and productsInclude testimonials or case study linksHave multiple call to action buttonsPersonalise with custom imagesInclude legal infoLinks mentioned in the show:Talking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram

Tango Stories Episode 12 -- Aired September 22, 2018Guest: El CachivacheEpisode 12 of Tango Stories was recorded live at the Lithuanian Music Hall on Saturday, September 22, 2018, shortly before El Cachivache gave an absolutely amazing live concert / milonga at the Philly Philly Tango Mini-Fest. Music, videos, concert tours and additional information about the band can be found on their website: elcachivache.infoLinks to the Musical Examples in this episode:"Montan" - El Cachivache"Que Falta Que Me Haces" - El Cachivache/Miguel Caló & Armando Pontier"Te Aconsejo Que Me Olvides" - El Cachivache/Pedro Maffia"Tango Del Infinito" - El Cachivache

#RaelTalk wird für euch zum Aufklärungs #Podcast #SamyDeluxe hat das Thema,bei Instagram,angesprochen und wir haben für euch recherchiert. (ok Mo hat recherchiert....) Aussedem gehts um den #Müll auf #Bali den wir für euch gefilmt haben (ok Mo hat gefilmt) hier sind die InfoLinks von Samy Für Ton Video anklicken Sudan Uprise!!!!!!!! bitte Spread the Message❤️❤️ Accounts bei Insta zum folgen: @larissa_nour @yousraelbagir @bsonblast @khalidalbaih @realrameydawoud @ehabthebeast @sudanesekitchen Fundraiser: https://www.gofundme.com/emergency-me... https://m.facebook.com/nt/screen/?par... Zum Anschauen: https://www.youtube.com/watch?v=2S3cB... Zum Anhören: https://podcasts.apple.com/gb/podcast... Zum Lesen: https://www.aljazeera.com/indepth/opi... Folgt und kontaktiert uns bei Twitter: https://twitter.com/raeltalk bei Facebook: www.Facebook.com/MoundBiff bei Spotify https://open.spotify.com/show/2l44kIr... Bei Instagram: https://www.instagram.com/raeltalk/ bei ITunes bei Podcast.de und... das wars Wir danken allen Zuhörern Mo&Biff

Kevin Craine interviews Kris Saether from Xait Porter about cutting edge co-authoring tools and strategies. Plus, various roving interviews from AIIM19 in San Diego, including with AIIM Fellow Bob Larrivee and , Kurt VP of Sales at InfoLinks, plus Dante and Katrina from Anchorage and Jessica from the Minnesota National Guard.

Dies ist eine Aufnahme vom 35. Chaos Communicaiton Congress, dementsprechend hat die Tonaufzeichnung Livequalität. ajuvo ist mit Piko und Leena von den haecksen ( Infolinks auf der Sendungsseite im Blog! ) über den congress gewandert und hat Gedenkschreine für bedeutende Frauen in der IT besucht. Sehr lehrreich. Lasst es Euch gefallen. Am Ende der Aufnahme gibt es ein paar Tonprobleme, der Livesituation geschuldet. Evtl. ist da noch was zu retten, wir liefern das dann nach.

Summary:Today we have an interview with Dave Zinman, co-founder of FocaLink Media services, which, if you'll recall, developed the first remote ad server. We previously spoke to his co-founder, Jason Strober. Dave is a long time advertising industry veteran. He was also at Yahoo and is currently the CEO of InfoLinks. I hope we've done a good job in these interviews of giving you a decent understanding of how online advertising developed and how it functions to underpin the internet as we know it today. Dave gives us some fascinating insights on all of this, and especially toward the end of the interview, we get in depth about how modern advertising functions. We get into retargeting, the modern advertising method that represents the the apex of advertising evolution. How does Facebook make all it's money? It's retargeting that makes it possible. So, get ready for an excellent master class on how modern advertising works.Oh, and there's a bonus story, right at the end, about the founding of eBay. See acast.com/privacy for privacy and opt-out information.