The Right Hype Podcast

In this conversation, Zachary Mallard shares his journey from founding Empire Apothecary to becoming a leader in experiential marketing with Alchemia Projects.As a serial entrepreneur with humble beginnings, Zachary understands how to find a gap in the market and make a point when a passion is calling.This episode is packed with insights for aspiring marketers in the experiential space on working with clients to create one-of-a-kind experiences for beloved fans.

In this episode, Gilah Elul, a brand builder and co-founder of Muri Lelu, a luxury cannabis beauty brand, discusses her journey in the beauty industry and her favorite products and rituals.She also offers valuable advice for aspiring founders, emphasizing the need for unique perspectives and authentic engagement in today's entrepreneurial landscape.Listeners will gain insights into building customer relationships, the challenges of staying intentional in a trend-driven market, and the importance of in-person brand building.Follow The Right HypeInstagrmYouTubeSubstack

This episode looks at the intersection of creativity and productivity, explores the challenges of overthinking, and stresses the importance of quality over quantity.Follow us on Instagram and Substack.References mentioned:Slow ProductivityBreaking the Mold

In this episode of The Right Hype podcast, host Gavon sits down with Prince Adams, a Brooklyn-based creative and founder of Nue Noir, a platform amplifying diverse voices in art, fashion, and culture. His experiences remind you that you have to hustle in New York to make your goals a reality. From his relentless determination and manifesting, his trajectory is a testament to how many black creators move up in the industry.

Influencer marketing has evolved from transactional to creator-led relationships. In this episode, Gavon discusses the evolution of influencer marketing into creator-led brands, emphasizing the importance of authenticity and community. He identifies the characteristics of successful creators and provides practical tips and insights on how creators can gain control of and build their brand through content creation and community engagement.Chapters00:00 The Evolution of Influencer Marketing03:10 Understanding Creator-Led Brands06:04 Building Community and Authenticity07:06 Characteristics of Successful Creator Brands09:03 Creating Engaging Content11:28 The Journey of Brand Building

In this engaging conversation, Gavôn interviews Daniel Cherry (DC), an SVP at Adidas, diving into his background, career trajectory, and thoughts on how to be an effective leader. DC shares his opinions on storytelling principles shaping the creative landscape, as well as the role community plays when starting a creative endeavor. Whether you are an entrepreneur or climbing the corporate ladder, DC offers incredible insight into the indispensable skills to be successful.The discussion also touches on the cultural impact of fashion designers, most notably Willy Chavarria, during Paris FW 2025 fashion week. They also touch on heavier topics, such as the need for economic empowerment within marginalized communities and the impact storytelling has on shaping identities and driving change.Chapters00:00 Introduction to Daniel Cherry and His Journey05:11 The Importance of Community and Support09:51 Navigating Corporate Culture and Opportunities12:56 Strategies for Success in Corporate America16:10 Frost: A Personal and Cultural Journey21:44 The Power of Storytelling in Branding and Identity23:45 The Power of Storytelling in Entrepreneurship24:31 Creativity as a Response to Adversity25:58 Building Community and Collaboration26:56 The Importance of DEI in Corporate America29:32 The Shift from Individualism to Community31:01 Global Connections and Learning from Each Other32:33 The Role of Free Education in Empowerment34:38 Fashion as a Cultural Expression40:17 Diversity and Culture at Adidas42:01 Work Ethic and Indispensability44:48 The Balance of Coolness and Value

Trends shape the world around us, but who decides what rises and what fades? In this episode, Gavon unpacks the framework of change in fashion and culture, breaking down the hierarchy of trends and the delicate balance between leading and following. Creativity and community are at the heart of the industry, but the true impact comes from knowing when to trust your instincts and when to ride the wave.

Gavôn discusses Target's recent decision to pull back on a few of its commitments to diversity, equity, and inclusion (DEI). He explores the implications of this decision on the brand's reputation and relationship with consumers, particularly marginalized communities. The discussion highlights the conflict hidden within 'woke' marketing, performative gestures of cultural activism, and the potential consequences of alienating passionate customer bases.

In part two of his interview, Nick Valenti discusses the importance of staying connected in the creative industry, emphasizing the need for continuous learning and immersion in various cultures. He highlights trends in brand partnerships, particularly the convergence of heritage and new brands, and the significance of intentionality and purpose in branding. Valenti also touches on the role of craftsmanship and quality in collaborations, advocating for a return to unique brand identities and the importance of consumer loyalty.

In part one of his interview, Nick Valenti, CEO and Head of Strategy at Mādin, shares his journey as a serial entrepreneur. He gives his perspective on the role of a CEO, how he built a creative team, and working at the intersection of culture and branding, particularly in the context of F1. Nick emphasizes the importance of storytelling, the significance of intentionality in design and strategy, the value of a strong team, and the need for brands to resonate with their audience. He also reflects on his leadership style and the growth of his team and concludes with advice on pushing boundaries and creating trends.Chapters:00:00 Introduction and Announcements01:17 Guest Introduction: Nick Valenti02:56 Entrepreneurship and Key Trends for 202503:36 Introduction to Nick Valenti and His Background06:15 The Importance of Storytelling in Strategy08:45 Heritage and Brand Identity11:48 The Role of a CEO and Company Culture14:07 Hiring and Building a Talented Team16:50 Creative Collaboration and Cultural Fit19:14 Challenging Conventions in Branding20:52 F1: Merging Entertainment and Lifestyle23:51 Building Brand Identity with F126:52 The Quest for Unique Belonging28:47 F1 and Vegas: A Sensory Experience30:12 Building a Strong Team Culture31:00 World Building in Brand Strategy31:10 Advice for Future Creatives

Rebranding is not just about logos and colors; it's about storytelling. From wiping your social media clean to the rollout, every moment should build anticipation and excitement. It is a powerful tool for personal and professional growth. Gavon shares his 3-step process for a successful rebrand and his personal rebrand journey. Chapters 00:00The Importance of Rebranding 03:29Steps to a Successful Rebrand 10:59Personal Journey and Vision Behind the Rebrand

Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she's held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit. In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building. Order her upcoming book Hitmakers! Chapters 00:00 Introduction to Ana Andjelic 02:59 The Importance of Knowledge Sharing 05:38 Cultural Influence in Brand Strategy 08:42 Ana's Journey in the Fashion Industry 11:48 The Role of a Chief Brand Officer 14:41 The Narrative and Aesthetic of Branding 17:30 Rebranding Success Stories 20:34 Balancing Creativity and Data 23:39 Sustainability in Fashion 29:25 Hierarchies and Power Dynamics in Fashion 35:20 Personal Style and Fashion Philosophy 38:25 Advice and Career Reflections

Jordan Lewis, a Houston native and founder of J. Alexandra Designs, talks about her journey into fashion. She emphasizes the challenges of building a brand while fast fashion grows unchecked, the importance of quality in design, and knowing one's 'why' in the fashion business. Jordan's passion for fashion began at a young age, and she launched J. Alexandra Designs in 2019, focusing on quality pieces. Jordan shares her inspirations and the evolution of her brand and offers valuable advice for emerging designers. Gavon and Jordan also touch on her cultural influences, current fashion trends, and the significance of authenticity in the industry. Follow her here! Chapters 00:00 Introduction to Jordan and Her Journey in Fashion 04:49 The Birth of J. Alexandra Designs 09:34 Inspiration and Evolution of Designs 14:34 Navigating the Fashion Industry and Market Needs 18:58 Advice for Aspiring Designers 24:08 Cultural Influences and Personal Style 28:47 Current Fashion Obsessions and Trends 33:50 The Importance of Authenticity in Fashion 38:39 Houston's Unique Fashion Scene 43:28 Final Thoughts and Encouragement for Independent Designers

In this episode of the Right Hype podcast, Gavon interviews Sarai Thompson and discusses her career journey, from starting as a fashion reporter in Atlanta to rubbing elbows with the talented people at Harlem's Fashion Row in New York City. She shares her insights on the challenges of working in media, the importance of communication, building a network, and valuable life lessons from her family. Her story is filled with examples of pivots and perseverance that will inspire you. Follow her personal page: https://www.instagram.com/thesaraiashari/ Follow her business page: https://www.instagram.com/luxeandchiccompany/ Chapters 00:00Introduction and Background 08:55Journey into Fashion and Media 10:08Experiences at Pop Sugar and Harlem's Fashion Row 13:31The Importance of Community and Networking 16:22Defining Culture and Its Evolution 19:17Fashion Trends and the Shift Post-Pandemic 22:16Quality Over Quantity in Fashion 25:08The Role of Gatekeeping in the Industry 28:04Fashion Week: Changes and Observations 31:15Advice and Life Lessons

In this episode of the Right Hype Podcast, Gavon Owen reflects on his recent transition into his 30s, discussing personal growth, resilience, and the lessons learned from his parents. He delves into the concept of culture, drawing insights from Marcus Collins' book, and explores the intersection of fashion and politics, particularly in the context of the upcoming elections. Gavon also highlights notable moments from Fashion Month and shares his excitement for future projects and events. Chapters 00:00Entering the 30 Club 04:34Shopping for Closet Staples and Assets 09:49The Right Hype Merch 12:17Exploring Culture and Identity 16:24Beyonce's Brands 18:06Fashion Month Highlights 33:08Politics and Fashion Intersect 46:57Looking Forward: New Beginnings

Sasha, a model and producer, shares her journey of breaking into fashion, from working in retail to moving to Paris and kickstarting her modeling career. She also discusses her experience on the production side of the fashion industry and how she juggled two career tracks. In the Hype Seat, we get into topics such as diversity and inclusion, luxury fashion, and sparking kindness in the fashion industry. Follow her on Instagram! Key takeaways: Take pride in your appearance, and try not to forget to accessorize when appropriate. Working in retail provides valuable experience and understanding of the fashion business. The definition of luxury is subjective and varies from person to person. The modeling industry is evolving, with more opportunities for diverse representation and street casting, but it is crucial to stay open, adaptable, and willing to learn. Beware of social media—it can both inspire and hinder creativity. Chapters 00:00Introduction and Background 02:08Growing Up in New York and Fashion Influences 05:42The Business Side of Fashion and the Role of Retail 07:52The Importance of Retail Experience in the Fashion Industry 10:24Transitioning to Event Production and Creating Community 12:20Discovering Passion for Production and Creating Spectacles 14:21Moving to Paris and Manifesting Dreams 17:29Arriving in Paris and Overcoming Doubt 20:50Breaking into the Fashion Industry in Paris 27:37Modeling and Production in Paris 34:14The Evolution of the Modeling Industry 38:09Lessons Learned in Production and Navigating the Industry 39:13Flexibility and Open-Mindedness 43:24From Paris to Milan: A Pandemic Journey 46:08Three Months Turned into Three Years 49:54Networking in the Fashion Industry 53:58The Double-Edged Sword of Social Media 55:29Questioning Hype Culture, Diversity and Inclusion, and Luxury Fashion 01:06:47Outro.mp4

In this conversation, Gavon and Noel discuss Noel's journey in the design world, the role of a creative director, and the impact of hype culture in marketing. They explore the importance of storytelling and identity in design, and Noel shares his admiration for artists like Milton Glaser and Paul Rand. Noel discusses his early interest in creativity, various roles in graphic design and art direction, and the importance of networking and collaboration. Noel emphasizes the need for authenticity and self-expression while cautioning against the pressure to conform to societal expectations.

Kerene talks about her career in the fashion industry, from starting as an intern to freelancing full-time. Starting from her early days in retail at Urban Outfitters and Topshop, she talks about her experience in visual merchandising and the skills she learned in managing and supervising until she started working at Tory Burch. After leaving Tory Burch, Kerene went freelance and assisted with photo shoots, further expanding her skills and connections in the industry and emphasizing the importance of building a community and collaborating with other stylists. Kerene talks about pulling from showrooms, getting published in magazines, and the significance of patience, etiquette, and rest in the freelance world. Kerene highlights the role of social media in her career and the pros and cons of using different platforms. She emphasizes the importance of gratitude and self-care for mental health. Finally, she expresses her opinions on fast fashion, working with celebrities, and the hype surrounding fashion week. Follow her Instagram https://www.instagram.com/kerenejg/

Gavon returns from his hiatus to kick off a new season with a new format, so you know how to maximize each episode. The overarching theme of this season is alleviating the tension of today's struggles by finding joy during moments of rapid change. He's encouraging everyone to switch up their routine and get out of their heads by listening to personal stories. This season also serves as the initiation of the Right Hype Instagram account, specifically for those who want to keep up with culture. Follow for more on IG @righthypenyc and TikTok @therighthypepod.

Meet Will, a New York native and a good human at the top of his game. He started his career working at department stores and boutiques, and when he took his style to the streets, he inevitably gained a following for his unmissable style and magnetic personality. In this episode, we discuss his early influences and the brands he wore in his childhood, the current state of fashion, and the immediate need for stylists to be intuitive in their personalization, not replication. Will is a personal shopper, creative, wardrobe consultant, stylist, and model. He specializes in big and tall men, made-to-order garments, and customization. Follow Will on Instagram @mylawd92.

In this episode, Gavôn unravels a new narrative shaping the industry and explores why fashion trends are becoming obsolete in today's landscape. From the impact of social media to the growing demand for sustainability, we delve into the reasons behind the demise of conventional trends. Explore the opportunities and challenges this shift presents for designers, retailers, and consumers alike. Learn how embracing individuality and sustainability can redefine the way we approach fashion in the 21st century. Tune in to this enlightening discussion and discover how you can carve out your unique style in a fashion world that's moving beyond trends.

In this episode, Gavôn explains how the Met Gala became the most hyped night in fashion through the lens of Met Gala 2024. You'll learn about the history of the Met Gala and the Costume Institute, an exhibition breakdown, a recap of the red carpet, and how his obsession with superheroes inspired him to study theater in college. To hear from Gavôn directly, join his email list at https://www.gavonowen.com/righthype.

Meet my near and dear friend, Leigh Johnson, a jewelry designer and founder of ATLeighN. “Personal style as a science, with each individual having a unique formula.” In this episode, we discuss how she transitioned from working at her aunt's and uncle's dry cleaners to becoming a model, stylist, creative/art director, and now a full-time jewelry designer and stylebender. She shares how she built a capsule wardrobe that fits both body and aesthetic, emphasizing self-acceptance. “Working clothes around your body rather than the other way around.” To hear from me directly, submit your email at https://www.gavonowen.com/righthype.

Meet Veronica Lorya, the daughter of a seamstress. In this episode, we delve into the transformative power of personal expression, from unplugging in a digital world to honoring cultural roots through style and creativity. Through the lens of a digital detox, Veronica explains how disconnecting from the noise of technology allows her to reconnect with herself. She calls it Plan Be, which is her process of self-discovery. By staying present and actively pursuing her passions, Veronica rediscovers her limitless potential, finding strength in her heritage and celebrating black culture as a vibrant expression of identity. Veronica is from the youngest country in the world and infuses her heritage into every aspect of her life, from home decor to personal style to showcasing the beauty of blackness as a form of celebration and empowerment. Central to creative expression, black culture serves as a rich tapestry of inspiration, shaping artistic endeavors and fashion trends, while paving the way for diversity and inclusivity in the industry. Drawing from her mother's legacy as a seamstress, Veronica explores the intersection of fashion and sustainability by emphasizing the need to consume consciously and dress with intention while highlighting the profitability of eco-friendly initiatives in the industry. Veronica urges listeners to embrace curiosity, celebrate diversity, and strive for a more sustainable and inclusive future where every individual's story and style are valued and celebrated. Sign up for the newsletter at https://www.gavonowen.com/righthype.

From setting trends to embodying limitless style, Black individuals bring resilience, cultural richness, and unmatched swagger to the fashion world. Yet, amidst their influence, Black perspectives remain largely overlooked in discussions about fashion's future. In a bid to bridge this gap, Gavôn created a study to explore sustainability through the lens of Black trendsetters. Tune in to explore the intersection of culture, style, and sustainability, and discover how Black voices are reshaping the fashion landscape for a more inclusive and conscious future.

Today's episode explores the sourcing, manufacturing, and consumption practices that define sustainable fashion by sharing invaluable insights into the challenges and triumphs of sustainability in fashion. Discover the latest trends and innovations driving positive change in the fashion world, from eco-friendly materials to ethical production methods and circular design principles. Gain a deeper understanding of how sustainability intersects with style and consumer behavior, and learn practical ways to support a more sustainable fashion ecosystem. Whether you're a fashion enthusiast or a conscious consumer, this episode offers actionable insights and inspiring stories to guide you on your journey toward sustainable fashion choices. You will learn about: The Fashion Industry Fashion Sustainability The Environmental Impact of Fashion Ethical Fashion Practices The Rise of Slow Fashion Consumer Empowerment The Role of Innovation Sign up for the newsletter and book a style session at https://www.gavonowen.com/righthype.

Learn about prominent trends coming out of New York Fashion Week trends as Gavôn delves into its intricacies, discussing its current state and the imperative for diversity and inclusivity. Unveiling the industry's hierarchical structure and traditional gatekeepers, Gavôn advocates for equity in fashion. Dive into this compelling dialogue on gender expression and modern masculinity, spotlighting Fall/Winter 2024's standout brands, Luar and Willy Chavarria. Join the conversation and explore the evolving narratives shaping the fashion landscape. If you're interested in attending New York Fashion Week events, sign up for The Right Hype Podcast newsletter at www.gavonowen.com/righthype for future invitations.

Explore why nurturing your unique style offers the greatest rewards in this engaging episode. You will learn the elements of style to unlock the power of your personal style and invest in yourself and your fashion choices. Delve into the intricate interplay of individuality and consumer behavior within the fashion landscape, the fusion of personal style elements with the influence of influencers and renowned brands on hype culture, and the psychology behind shopping decisions and self-expression. You will learn about: Closet assets Spotting trends Navigating hype culture The psychology of consumerism How to build a sustainable wardrobe Sign up for the newsletter and book a style session at https://www.gavonowen.com/righthype.

Dive into the intricate layers of personal style and expression. Beginning with exploring Gavôn's original fashion influences and creative experiences, he then dissects the intimate relationship individuals foster with their clothing and how to navigate the intriguing dichotomy between personal style and transient trends, inviting all to reflect on their authenticity and self-expression. Sign up for the Newsletter: https://www.gavonowen.com/newsletter Book a style session: https://www.gavonowen.com/righthype

The Right Hype podcast puts fashion on full blast and critically dissects hype culture with unflinching honesty to help listeners understand their style in the broader context of today's world. From fashion deep dives to marketing insights, style stories, products, and brand reviews, Gavôn Owen highlights the importance of personal style and how we all have a part to play in making fashion better.