Podcast appearances and mentions of ana andjelic

We dig into the idea of taste—how it's formed, how it signals identity, and where it fits in media and business today. We also unpack how taste once defined media gatekeepers, how it's now being democratized (or commodified), and why developing taste is less about money and more about intentionality. We are then joined by sociologist and brand strategist Ana Andjelic to debate the merits of European taste vs American taste. Plus: Anonymous Banker has a cameo on how to get a “taste premium” in M&A.PvA What We Learned About Taste in MiamiWatch us on YouTubeTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Human ComputerFollow Alex, Brian and Troy on Twitter

Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Episode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei's talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphasizing the importance of planning and adaptability in a fast-paced digital world. The conversation offers unique insights on maintaining authenticity, the challenges of content creation on platforms like Instagram and TikTok, and her aspirations for the future, using her expertise to demystify hair care science.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Timestamps:0:03 A Day in the Life of a Content Creator3:52 Balancing Content Creation and Audience Engagement Across Platforms8:21 Uniqueness in Simplifying Science and Personal Interaction10:06 Balancing Content Quality and Algorithm Challenges in Content Creation15:10 Angela Onuoha's Ambitions in Brand Collaboration and Offline Presence16:51 The Importance of Truth Over Image in Social MediaEpisode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology community. The conversation delves into the evolution of the creator economy and its substantial impact on culture and business today.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, the two co-hosts talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Timestamps:0:03 Exploring Trichology and the Creator Economy with Angela Onuoha1:55 Cultural Influences and Career Challenges in Angela's Journey5:14 From Retail Management to Creative Exploration and Teaching11:21 From Hair Tutorials to Trichology: A Journey of Discovery19:01 Angela Onuoha's Journey to Becoming a Full-Time Content Creator28:53 Angela Onuoha's Journey From Law Student to Trichologist Creator32:43 Creating Your Perfect Job and Embracing Career Evolution34:09 Announcing the Hitmakers: How Brands Influence Culture PodcastEpisode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How many comments have you seen on TikTok, Instagram, and YouTube over the last few years that read: “Give the marketing team a raise!” It's easy to boil everything a brand does down to simple marketing tactics, but how does one formulate a cohesive strategy — with a mix of product, content, social media, events, PR, collaborations, and more — and create a cultural hit? This week, Alyssa is joined by Ana Andjelic, a global brand executive, founder of The Sociology of Business newsletter on Substack, and author of Hitmakers: How Brands Influence Culture, to dive deep into the world of brand marketing and understanding how to tap into a cultural moment. Tune in to hear Ana's insights about mass culture versus niche culture and how they move at different speeds; whether it's possible to build a brand in 2025 without a fandom or community behind it; what happens when you use “authenticity” as a shortcut to culture; why brands must avoid being prisoners of the past and living in the archive; how to diversify the ways you're present in culture; the dangers of trying to grow too fast; whether product plus PR can equal a brand; why there are so many marketing content creators on TikTok, Substack, and YouTube now; unpacking ‘brat' as a marketing case study; why sometimes it just comes down to throwing a really good party/showing people a good time; and a discussion about the marketing highs and lows from today's most buzzed-about brands, including Telfar, Vans, Skims, Rhode, Prada, Miu Miu, Erewhon, and Loewe.This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com

“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week's episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitmakers: How Brands Influence Culture. Discover the secrets of updating heritage brands, keys to transporting customers into imaginative worlds, and how to amplify microtrends to position your brand within cornerstone cultural narratives.  Architects of the Identity EconomyKey takeaways:Reverse-Engineering Hits: The concept of "hit-making" is about creating micro-trends and amplifying them through culture to align with the zeitgeist and resonate with a brand's audience.Capturing Connection: Modern brands are focusing on attention and engagement as measures of success, recognizing that loyalty stems from deeper interactions beyond purchases.Brands as Cultural Contributors: Successful brands become part of a larger cultural narrative, contributing to concepts like happiness (Coca-Cola) or creativity (Apple).[00:6:34] - “As human beings, we never make decisions in isolation. We are always influenced by what we read, see, listen to, and each other. So in a sense, all of those interactions are narratives or they're fibers of the narrative.” - Ana[00:29:27] - “You have to be both sensitive to the zeitgeist and cultures, but also stay true to that innovativeness of those brands because all those founders did create something that didn't exist before.” - Ana[00:31:01] - “There's actually a transforming, so taking one form and putting it into a new context, which is how myth begins. It's actually at the moment of transformation.” - Brian[00:35:00] - “There is time and place for everything. Performance marketing works really well with brand marketing, but demand is created by brand marketing. Demand is harvested by performance marketing.” - AnaAssociated Links:Buy Hitmakers on AmazonSubcribe to Ana's Substack for access to the Hitmakers podcast and moreCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

On this episode, we speak with Ana Andjelic, the strategic branding mastermind who knows her Bs from "Brand" to "Baudrillard," author of the Sociology of Business Substack and of the new book Hitmakers: How Brands Influence Culture. We discuss how the luxury industry went off rails through over-expansion, the difference between the luxury and fashion mentality and the luxury and commodity thinking, and what it will take to turn things around. We discuss how fashion trends are really created and why everything looks interchangeable. We finish the episode with a surprising marketing case-study!Support the show

Deep Reading Lists for each episode can be found at phoebe.substack.com - Today's guest is renowned brand expert Ana Andjelic, author of the forthcoming book 'Hitmakers: How Brands Influence Culture'. Ana and I talked about personal branding, marketing in visual culture, and what she considers the biggest brand hits and misses of 2024. - @andjelicaaa @phoebelovatt @phoebelovattpubliclibrary  

Lauren is joined by fashion marketer Ana Andjelic, author of the new book, Hitmakers: How Brands Influence Culture. They discuss how the use of GLP-1 drugs has spurred a brand new “thin is in” narrative. Then they break down what it means to be successful in the current trading environment, and exactly why brands like The Row and Abercrombie & Fitch are succeeding while others are failing. Finally, Lauren checks in on the Chanel-Matthieu Blazy situation and shares some Bernard Arnault news. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she's held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit. In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building. Order her upcoming book Hitmakers! Chapters 00:00 Introduction to Ana Andjelic 02:59 The Importance of Knowledge Sharing 05:38 Cultural Influence in Brand Strategy 08:42 Ana's Journey in the Fashion Industry 11:48 The Role of a Chief Brand Officer 14:41 The Narrative and Aesthetic of Branding 17:30 Rebranding Success Stories 20:34 Balancing Creativity and Data 23:39 Sustainability in Fashion 29:25 Hierarchies and Power Dynamics in Fashion 35:20 Personal Style and Fashion Philosophy 38:25 Advice and Career Reflections

Every brand wants to build brand love. If you're not actively working on it, you're actively falling behind the competition. Do you know the one thing it takes to get there? Building a Brand Universe first.  By giving your community something to fall for, you build a world your customers, creators & Brand Advocates can find meaning and love in.   That's why, this week, Verity's welcoming Sekai Masunda (Senior Brand & Content Marketing Manager | ex-Jigsaw, ex-lululemon, ex-Pangaia) to the podcast.  From a marketing career affirmed when lululemon slid into her DMs, Sekai has fast become an industry go-to for all things content, brand & Advocacy. While she never intended to go into brand building, brand building found her; and the rest is history.  Now, she's sharing her tried-and-tested tactics for turning your customers into Advocates via Brand Universes and tapping into taste communities (a term coined by our past guest, Ana Andjelic). From Sekia's exact formula for good content to her take on why brands must stop taking themselves too seriously, there's disruptive wisdom afoot.  Tune in to hear Sekai's expert advice on… Making Money While Making Room for Brand: To drive impactful Brand Advocacy while helping the bottom line, bridging the gap between community feedback and C-Suite decisions is crucial. It's not just listening to what your community says; it's seamlessly translating those insights into strategic actions. Sekai knows how. Actually Knowing Your Advocates: REFY set a new standard, with community events that put their customers in the spotlight. Lululemon's affinity for community led the charge and, while at Jigsaw, all VIP events hosted through Sekai were also customer-only. While influencers still play a role in brand strategy, your customers are now your most powerful Advocates. Each customer and every store has unique needs. It's time to get on the ground, understand those differences, and deliver what your customers truly want — not what you assume they want. The Key to Disruptive 360° Campaigns: Dive into the data behind Jigsaw's ‘New Age Denim' campaign. This campaign was all about authenticity — featuring real bodies and real store managers, wearing their favorite denim as uniform. With a focus on understanding the customer journey, Sekai asked; when do people actually buy denim, and how can we address their fit concerns? From there, her team built category awareness step-by-step. Now, she's sharing the playbook.  Listen. Learn. Build better brand love.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Sekai: On LinkedIn

On this week's episode of The Rebooting Show, I was joined by Ana Andjelic, a veteran brand executive and writer of the Sociology of Business newsletter. I wanted to try an episode with Ana because we focus on different ends of the media ecosystem. Among the issues we discuss:The internet's impact on brands. “It forces you to compete on everything other than on brand. You compete on price, convenience, product recognizability, speed of your supply chain."​Product-led branding. “It's starting with that iconic original product, using different wear stories, wear scenarios, different subcultures, to give it identity."Why DTC brands were really performance marketing companies. “A lot of brands, especially in the DTC era when money was free, thought they would build demand by buying Facebook ads, Instagram ads, search and so on."The limits of performance marketing. "Performance marketing is not going to build your demand. There needs to be something else that tells people to search for it or click on the ad.”

Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it's meaningless without the underlying trust and supported by tangible practices.For this week's episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights with examples of I&CO's relationships with clientele leadership.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Transforming Legacy Brands Through Creativity and Technology6:34 Bridging Abstract Business Goals with Tangible Creative Solutions15:18 Challenges and Realities of Driving Organizational Change22:03 Lightning Questions26:04 The New Rules of Brand MarketingEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.On this week's episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Reviving Brands with Ana Andjelic1:50 Balancing Productivity Between New York and Miami4:12 Reviving Brand Identity Through Founders' Original Intentions6:46 The Imaginative Origins and Evolution of Banana Republic8:25 Reviving Banana Republic's Brand Through Strategic Decisions9:32 Imagined Worlds and Functional Maximalism in Banana Republic11:23 Balancing Brand Vision and Designer Creativity in Fashion Marketing17:39 Defining New American Sportswear Through Urban and Creative Lenses21:22 The Intersection of Performance Marketing and Brand Marketing28:49 The New Rules of Brand Marketing in a Changing Landscape32:21 The Evolution of Technology and Its Impact on Perception35:07 The Interplay of Technology, Culture, and Society in Innovation45:05 Three TakeawaysEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong. You can find Ana here: https://www.linkedin.com/in/anaandjelic/ ** Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/ And you can grab free ebooks and find out about our classes here: https://sweathead.com/

If you're a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes's Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a doctorate in sociology, Ana is not just an academic but a thought leader. Her writing, speaking engagements, and advisory roles have made her a sought-after voice in branding. This episode promises to be a masterclass in brand-building, plus a fascinating look at one woman's journey breaking glass ceilings in the marketing biz.In this episode, you will hear about:-How and why Ana's mind gets captured by ideas, not role models-Her advice on navigating one's career path-The essential pillars of any brand-Ana's take on mastering community-building and storytelling.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Legacy fashion brands have plenty of gravitas. They are the industry's titans. But what becomes of them when nostalgia can't sustain relevancy?A rewriting of brand DNA is needed. To become modern, playful, and cool, every brand must break fashion's traditional rules. While you're not an anarchist, ripping them up for the sake of it, you will rebuild a brand that knows where it stands; in relation to the culture, the consumer, and the category again.Ana knows the secret to doing that.In this episode of Building Brand Advocacy, Paul sits down with aspiration Guru & Chief Brand Officer at ESPRIT, Ana Andjelic. Author of ‘The Business of Aspiration' and creator of ‘The Sociology of Business' newsletter, Ana shares authentic advice from her vast experience building brands with a culture-first approach. As the ex-CBO of Rebecca Minkoff, ex-CMO of Mansur Gavriel, and ex-CBO of Banana Republic – where she led the label's iconic rebrand in 2021 – no-one is better placed to help reinvent your fashion marketing strategies.With advice for finding creators as you would friends and tactically translating your brand's values in every campaign, Ana reminds fashion Brand Builders of something many forgot. If you're in fashion, you're in the business of fun. Discover Ana's vision for bringing brand & performance marketing together (like she successfully did at Banana Republic and ESPRIT), the brands she sees injecting a healthy dose of playfulness (Corteiz, Jacquemus, or Casablanca anyone?), and how B Corp's philosophy of betterment can be built into any brand's strategy.Tune in to hear why shortcuts to customer acquisition never work, and why playing the long-game always will.Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Ana:Ana's LinkedInAna's Instagram, Threads, and XSubscribe to The Sociology of BusinessRead The Business of Aspiration Hosted on Acast. See acast.com/privacy for more information.

Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes's The World's Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast. About Ana Andjelic Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes's The World's Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor. Links from the Show ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”). Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show. Check out Ana's book The Business of Aspiration. What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham. Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration.In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's based on consumer tastes and permeates through your brand. This is a fascinating episode that is sure to give you a new perspective on what it takes to execute a strategic rebrand.Where to find Ana:LinkedIn: https://www.linkedin.com/in/anaandjelic/Instagram: https://www.instagram.com/andjelicaaa/Twitter: https://twitter.com/andjelicaaa Linktree: https://linktr.ee/andjelicaaa Hosted on Acast. See acast.com/privacy for more information.

BoF's retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that's starting to pay off. Background: Gap Inc. has had a hard year, accented last week by a dramatic Ye break-up following an anticlimactic retail roll-out of Yeezy Gap, which it staked its comeback on a year ago. Old Navy sales sank, and its once fast-growing sportswear label Athleta has seen sales level. But there's been one glimmer of hope in the midst of it all: Banana Republic. The long-struggling mall brand's sales were up 9 percent in the quarter ended July 30, helping to send Gap Inc. shares up 6 percent after what was an otherwise grim report. It seems the company is finally starting to see the payoff of the brand and product re-fashioning it started a year ago under chief executive Sandra Stangl and then-chief brand officer Ana Andjelic.    “For the first time in a long time, it's exciting, it's different — and the fact that it's not for everybody serves an advantage for Banana, because it finally has a point of view,” said retail correspondent Cathaleen Chen.    Key Insights:  After getting lost in an amalgamation of indistinct mall brands, Banana Republic has started to redefine itself with a pointed aesthetic that doesn't serve every consumer — reinventing its look and product offering. It launched a line “Imagined Worlds” IS THIS THE RIGHt NAME?” that nods to its heritage as a travel and safari line. Half of Banana Republic's sales come from its off-price segment.  Best known for time spent at Restoration Hardware, Stangl has focused on improving in store experience and leaning more into the idea of BR as a lifestyle brand. Overall, the Banana Republic makeover could be a learning experience for Gap, which hasn't yet mounted a brand turnaround as significant as this.    Additional Resources:  How Banana Republic Became a Bright Spot in Gap Inc.'s Portfolio: The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn't for everyone — and that was the point. The Secret to Breathing New Life Into Old Brands: Banana Republic, J.Crew, Express and other mall brands are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. Follow The Debrief wherever you listen to podcasts.  

What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one!—Where to find Arielle Jackson:• Twitter: https://twitter.com/hiiamarielle• LinkedIn: https://www.linkedin.com/in/ariellerjackson/• Course: https://maven.com/arielle/startupbrandstrategy—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Unit: https://unit.co/lenny• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right• Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters• What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Vanishing Half: https://britbennett.com/the-vanishing-half• The Mothers: https://britbennett.com/the-mothers• Nik Sharma’s weekly newsletter: https://www.nik.co/subscribe• How I Built This: https://www.npr.org/series/490248027/how-i-built-this• In Depth: https://review.firstround.com/podcast• Unseen Unknown: https://unseen-unknown.simplecast.com/• Luca: https://movies.disney.com/luca• Encanto: https://movies.disney.com/encanto• Old Enough!: https://www.netflix.com/title/81506279• The Sociology of Business with Ana Andjelic: https://andjelicaaa.substack.com• David Ogilvy: https://www.oneclub.org/hall-of-fame/-bio/david-ogilvy• Rory Sutherland: https://twitter.com/rorysutherland• Seth Godin: https://seths.blog/—In this episode, we cover:[04:04] From making jewelry as a side hustle to launching products for Square: Arielle’s background[12:32] What makes a good name for a product or a startup[19:17] How to come up with a great name[24:59] How to run a naming brainstorm for the best results[31:09] Bad names and naming mistakes[34:17] Arielle’s brand development framework and when founders should implement it[36:02] How do you know when brand development is completed?[41:17] How long should branding take?[42:42] How to build a brand purpose that ignites excitement[48:51] Specific tactics for building your brand purpose[51:12] How to master your positioning[55:22] Why it’s important to stay niche when you’re mastering your positioning[59:15] The process of positioning and Arielle’s bar test[1:02:38] How to build a brand personality using the five big brand descriptions[1:07:39] Where to put brand and product positioning documents so they’ll actually get used[1:09:14] How startups can get PR[1:14:49] When should you hire a marketer?—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragmentation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Web3 Is Coming – What Does It Mean for Brands? Named one of “The World's Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it's not just business experience, but also social urgency that brands need to trade in tomorrow's Aspiration Economy.

One of the things we value most as Freelance Founders is, well, the freedom—not only to choose our own path, but also from the expectations of a corporate title. The most important thing we can do for ourselves as freelancers is to embrace our own vision of success and prosperity, regardless of the ideas that have been set in front of us.Welcome to episode three of the Freelance Founders podcast. We're talking to Ana Andjelic, brand executive, doctor of sociology, and one of Forbes' most influential Chief Marketing Officers. She is also author of The Business of Aspiration which explores the modern aspiration economy and shifting brand narratives.Today, Ana is talking to us about how her life in academia informs her career, the shift she's seeing in power from corporations to individuals, and why excitement and inspiration are the most important factors for her in her work. We also discuss her book, the shifting economy that inspired the idea behind it, and why she believes that, at the end of the day, the only expectations you need to meet are your own.Some Questions asked:What made you decide to go off on your own and become a brand executive, write your book, and start consulting? (02:39)Who were some of the big influential brands or dream clients of yours? (04:59)What made you decide to go back and get your Master's and your Ph.D.? (10:25)What does success mean to you? And how do you measure it for yourself? (21:52)In This Episode, You Will Learn:Why Ana believes our economy is now creator-focused (03:43)Ana's philosophy that there's no point in spending time analyzing the past, especially when you were confident in your initial decisions (07:39)Ana's book, The Business of Aspiration, was conceived to capture the changes in how people spend their time and money and how that relates to an aspirational economy (12:50)A bit about Ana's role as an advisor to Dematerialised and her involvement in the NFT space (17:05)Connect with Ana:LinkedInTwitterInstagramThe Business of Aspiration by Ana AndjelicThe Sociology of Business on SubstackLet's Connect:WebsiteLinkedinInstagram Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Welcome to the Freelance Founders Podcast, hosted by Kate Cervini. Each season, we'll connect with the most creative minds in the industry to learn about their path to freelance, and what they're working on (and charging) today.Featuring Jess Tran, Brandon Williams, Ana Andjelic and Carolyn Bothwell, this podcast is the resource for modern-day freelancers, consultants, and studio founders. Join us each week as we chat about everything from charging your worth to designing your own career path.Launching Tuesday, February 15. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Time Stamps:(1:05) - Introduction to Ana and her thoughts on Web3(4:30) - Ana's essay on 'The Collector Economy'(8:10) - How fashion brands should be thinking about NFTs, Virtual Items, and the Metaverse(12:05) - How brands can approach growth in the modern economy (14:01) - How fashion brands and sports teams can approach 'play-to-earn'(16:20) - Reflections on Nike acquiring RTFKT and Adidas getting into NFTs(21:14) - What Ana is most excited to see in 2022(24:11) - Closing thoughts and where to find AnaFind Ana:On Twitter =  https://twitter.com/andjelicaaaOn Instagram = https://www.instagram.com/andjelicaaa/On LinkedIn = https://www.linkedin.com/in/anaandjelic/Her Newsletter =  https://andjelicaaa.substack.com/Her Book =  https://thebusinessofaspiration.com/Find Neustreet:On our website = https://neustreet.com/On Twitter =  https://twitter.com/realneustreetOn Instagram = https://www.instagram.com/realneustreetOn TikTok = https://www.tiktok.com/@neustreet

Next in Marketing speaks with Ana Andjelic, one of Forbes's Most Influential CMOs and former Chief Brand Officer at Banana Republic, Rebecca Minkoff, and others. Ana talks about why she thinks NFTs may be a fad, but that doesn't mean marketers shouldn't put off laying the groundwork for figuring out how decentralized ownership, blockchain and the metaverse will completely change how they interact with customers. Andjelic also discusses the future of retail, how brands should approach influencers, and plans for a sequel to her most recent book. Guest: Ana AndjelicHost: Mike Shields

This week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing on individuals, marketers should focus on the communities they belong to. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Highlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are not buying products, people are buying stories[Brands] not just an economic entity, [they're] a social entity or cultural entityThe most successful brands piggyback on their existing communitiesIf you're not part of someone else's story, then you're in troubleCollaborations are not brand extensions. It's a big mistake to treat them as such More about Ana AndjelicNamed one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world's top brands and advertising agencies. She is a widely read columnist, speaker and advisor.Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter Show notesCompanies and organisations:DiorDisneyGOOPHeron Preston + Moon ToothpasteAllbirds + AdidasPatagoniaGlossierRaphaMiscellaneous:The Sociology of Business (Ana's newsletter)The Business of Aspiration (Ana's book) How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

"モノとそこに付随するナラティブから今後のモノづくりについて考える「モノとナラティブ」シリーズの第5回(前編)。 Ana Andjelic氏が手がけるニュースレター「The Sociology of Business」から「Creativity is dead, long live curation」を題材にTakram佐々木と探索的に語ります。 「Creativity is dead, long live curation」｜ https://andjelicaaa.substack.com/p/creativity-is-dead-long-live-curation"

In conversation with Ana Andjelic, one of Forbe's  The World's Most Influential CMOs, author of The Business of Aspiration, and doctor in Sociology.Ana shares with us the framework she created for brands to be relevant and win in the modern economy. From the 4Cs, to taste bubbles and social capital, Ana has a unique and visionary take on the consumer goods landscape and what it takes for brands to capture the zeitgeist, as well as the minds and hearts of this new wave of customers!Ana Andjelic is a leading and brilliant strategist who you can follow here: http://www.andjelicaaa.com/

Ana Andjelic is a strategy executive and Forbes CMO Next who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor. She is the author of “The Business of Aspiration”, a book that I strongly encourage anyone working in a cultural field to read over the holiday break.I would go ahead and bookmark this piece of hers. Ana was kind enough to share her reading lists “for everyone who is asking for a recommendation and also for everyone who is entering areas that are new to them.”Some of my favorite pieces of hers: Move Over Influencers, Here Come Curators Predicting a brand's success: signals to look for The end of cultural icons: Why there will never be another Air Jordans This one is HEAVY HEAVY HEAVY on the culture and marketing conversation. We talk organizational behavior, behavioral economics, the aspiration economy, why influencers are dead and how to build a cultural movement. For a full understanding of this episode, you should REALLY read her book — again, it’s on sale now.

We're seeing a lot of products popping up with pretty polished brand identities and that try to fast track the value of their branding. This week, we are joined by Ana Andjelic, strategy executive and author of “The Business of Aspiration”, to discuss (and sometimes even debate a little!) what makes a brand a strong asset to a business.

Former Rebecca Minkoff chief brand officer and strategy executive Ana Andjelic talks with Scott Kerr about her new book "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands." Andjelic discusses the modern aspiration economy and how it's no longer about striving to accumulate lavish brands and experiences— status symbols are now anchored in taste, aesthetic, innovation, communities, design, environmentalism and social influence. She also talks about how brands that want to play in the modern aspirational economy should focus less on positioning and more on their identity and creativity. Plus: How IKEA's collaboration with Kanye (that never happened) is part of a bigger trend that Andjelic calls the "DJ model" of growth. Featuring: Ana Andjelic, Strategy Executive. Forbes CMO Next. Author of "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands" Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

What do you value, what do you want to pay for, and how does this affect the business model and growth of modern brands? We sit down with brand strategist Ana Andjelic, who shares insights from her forthcoming book, ‘The Business of Aspiration'.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world's top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City. We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy. Follow Ana on Twitter: https://twitter.com/andjelicaaa Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/ Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

In this episode, we talk to Ana Andjelic, a Strategy Executive and Doctor of Sociology working on business strategy, marketing, and organizational transformation. Ana has worked with top global advertising agencies and has also worked on the brand-side as a chief marketing executive. In the context of the collaborative economy boom of early 2010, Ana wrote thoughtful reflections on the Guardian and other news outlets. She recently came back to our attention for her brand new newsletter “The Sociology of Business” where she explores the transformation of retail, modern brand building, and how new social and cultural patterns impact the business. We talk about the changing relationship between brands and consumers, what role culture plays in this transformation, and how technology can help - but never fully replace - human interaction. Our conversation also included in-depth reflections about how brands are reacting to the current context of COVID-19 and about the increasing need for empathy and social responsibility in these turbulent times. Read more on our Medium story here https://stories.platformdesigntoolkit.com/ Here are some important links from the conversation: > Ana's insightful newsletter “The Sociology of Business”, https://andjelicaaa.substack.com/> Ana's Twitter: @andjelicaaa Brands mentioned that are engaging closely with customer communities:> Glossier, an example of a platform for the community activity that is happening around the beauty products: https://www.glossier.com/, https://intothegloss.com/> Rapha for cycling communities: https://www.rapha.cc/ > Track smith running brand: https://www.tracksmith.com/> Outdoor voices:https://www.outdoorvoices.com/ Other topics mentioned:> Benedict Anderson, Imagined Communities: Reflections on the Origin and Spread of Nationalism, https://www.goodreads.com/book/show/399136.Imagined_Communities> Some concepts from Japanese culture inspiring the west: Omotenashi, Kintsugi, Wabi-Sabi> Demna Gvasalia, Georgian fashion designer, currently the creative director of Balenciaga https://en.wikipedia.org/wiki/Demna_Gvasalia Music by liosound.Recorded on March 27th 2020

Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe