Worth Every Penny Joycast

If you're tired of awkward sales pitches and sliding into potential client's DMs just to get ghosted, this week's Joycast is something special just for you.   In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events.   We discuss: What the “7-11-4 Framework” is and why it works wonders for photographers How to turn casual interactions into client bookings Real examples of using errands and local events as marketing advantages Why you don't need to be pushy to be profitable   If you've ever felt awkward “selling” yourself, this episode will give you a confident way to grow your business without sacrificing your family time or sanity. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

What if your next client isn't scrolling on Instagram but standing behind you at school pickup or laying on the yoga mat next to yours?   On this week's Joycast, I'm walking you through why paid ads often flop and how to replace them with something way more personal and effective: the 7-11-4 framework.   Inside this episode, you'll learn:   Why social media ads are designed for big brands (not boutique photographers) A simpler marketing approach that grows with you (not against you) How to use errands to stay visible, build trust, and attract ideal clients If you're tired of burning money on unpredictable social media ads, this episode is for you! RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you're stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week's Joycast will provide the clarity you're craving.    Join us as we discuss:   The cost of staying small and how to finally let go Why accountability and structure were Sally's missing pieces How to turn fear into confidence for larger sales The power of printed artwork and why clients want it more than files   Your work deserves to be seen, valued, and paid well for. It's time you step into the business you were meant to lead. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

This week we're busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I'll happily be the first:    Borrowing money doesn't mean you're behind, it means you're building.   In this new episode, we're kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here's a sneak peek:   5 head-trash myths about loans that keep photographers stuck (including “I'll wait until I can pay cash” and “Needing a loan means I've failed”)   How to treat a loan like an investment because putting $1 in and getting $3 out isn't debt, it's growth!   The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)   2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.   You don't have to hustle harder or wait until everything's “perfect” to grow.    If you're ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you've been craving. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

  RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?    This week on the Joycast, I'm sharing the story of Sarah Lang Schroeder. She's a pet photographer who spent over a decade dabbling while juggling a full-time job.   Sarah thought success meant saying “yes” to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.   Join us as we talk through:   Why imperfect action beats perfect inaction every single time How ditching mini sessions led to a $1,798 sale (yes, from ONE session!) What finally gave Sarah the confidence to go all-in    If you've ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You booked the session, nailed the shoot, and now it's time to… Sell.

You've spent years building a photography business: the bookings, the workflow, the income. But what happens when the version of success you built no longer aligns with the life you're living? This week on the Joycast, Kayla Brint opens up about the unraveling that led her to step away from her booming portrait studio. Not because she failed, but because she changed. Join us as we discuss: The role grief, motherhood, and burnout play in reshaping your definition of success Why trusting your gut can lead to a more meaningful career How to know when it's time to pivot, even if everything looks great on the outside If you're craving permission to make a change or lead your passion with deeper intention, Kayla's story will meet you right where you are. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Feeling overwhelmed? Stuck in a cycle of working nonstop and still not getting where you want to be? Melissa Holkeabor knows exactly how that feels. Juggling a full-time nursing job, a photography business, and two kids, she was exhausted and burnt out. But then a major health scare forced her to make a change.   On this week's Joycast we discuss:   How Melissa went from an overworked nurse to a successful photographer The reason “digital file” was keeping her stuck How one shift helped her cut working hours and finally be there for her family   If you've been dreaming of a life with more freedom, joy, and profit (without sacrificing your sanity) this episode will show you it's possible. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Tired? Uninspired? Does it feel like you're doing all the things yet you're still not making what you deserve? I know what it's like to feel stuck in the grind and wonder if anything is actually working. The good news is Spring is the perfect time to shake things up and breathe new life into your photography business.   Here's a sneak peek of the 7 tips I swear by to fall back in love with your calling:

In a slump and can't claw your way out? I've been there too many times but I've found surprising inspiration from one unexpected little creature…    The squirrel.

If you've ever felt stuck between wanting more for your business and the fear of actually going after it, you're not alone (and you're not broken.)   The friction you're feeling might be the very sign that you're on the right path.   On this week's Joycast, I'm joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we're stepping into something bigger.   In this new episode, you'll understand:   Why fear and resistance are normal when you're growing The surprising way journaling can help break through a lifetime of self-doubt How pushing past “I'm not good enough” led Tassie to a six-figure studio (without burning out) Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that's both profitable and peaceful.   If you're craving more purpose and confidence in your photography journey, this one's for you. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: Click here to join!  

If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!   On this week's Joycast, we're chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.   Here's a sneak peek: How to create a dedicated workspace that keeps boundaries clear Why multitasking is sabotaging your success (and what to do instead) A quick mindset shift to transition between “work mode” and “mom mode” Plus, I'm sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you're ready to stop feeling spread thin and start enjoying both sides of your world, click play now! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-257 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back.    But here's the good news: recognizing it is the first step to overcoming it.   On this week's Joycast, we're talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it.   Inside this episode, you'll learn:   Why resistance shows up when you're chasing big goals (hint: it's actually a good sign!) The four sneaky forms resistance takes (and how to spot them fast) Practical tips to silence your head trash and start moving forward with confidence   Plus, I'm sharing stories from photographers who faced resistance and won, some hit six figures in small towns! If you're ready to stop procrastinating and start building the photography business you've been dreaming of, let's chat. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-256 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you're in the same situation Adam was. Until he made one decision that changed everything… On this week's Joycast, we're pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease. Inside this episode, you'll learn: The pricing mistakes that kept Adam stuck in low-value shoots. The simple mindset shift that helped him attract higher-paying clients. How he finally broke free from burnout (and how you can too.) The truth is you don't need to work harder to make more money. You just need a better system.  Click play now and let's talk about how to build a photography business that pays you what you're worth! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-255 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Are you the “Black Diamond” in your photography community?   If you feel like you're doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street…   Today, we're changing that!   On this week's Joycast, I'm breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices.   Inside this episode, you'll learn:  

Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients?   In this week's Joycast, I'm pulling back the curtain on 3 photographers who hit $100K for the first time and they're sharing EXACTLY what made the difference in their businesses.   Listen now to get the scoop on:   The #1 mindset shift that helped them push past fear and take action. The simple daily habits that kept them on track to hit six figures. The biggest mistakes they stopped making (so you can avoid them too!)   These photographers aren't unicorns. They're just like you. The only difference? They committed to a couple key things and it worked.   If you're ready to stop playing the trial-and-error game and finally build the photography business of your dreams, click play now! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-253 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business   Have you ever felt like the odds were stacked against you? Like you didn't have the right background, connections, or experience to build a successful photography business?   In this week's Joycast, I'm sitting down with Hosanna Hale. She's an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients!   We discuss:   How Hosanna went from charging $50 for friends to landing a $14K sale The mindset shift that helped her take action Why investing in one thing helped her grow faster than a traditional photography degree   If you've ever doubted whether you have what it takes to build a profitable photography business, Hosanna's story will give you the confidence boost you need! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-252 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If you're like most photographers, you're juggling two of the most rewarding (and sometimes overwhelming) jobs in the world…   Being a photographer and a parent.    There's no perfect handbook for either, but I've learned a thing or two about balancing both without feeling like you're failing at one or the other. In this week's Joycast, I'm sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business!   You'll learn:   How to create a workspace that helps you focus (even in a house full of chaos!) The secret to setting boundaries so you can actually work during work hours A simple habit that helps you shift from work mode to family mode without the stress   You don't have to choose between being a great parent and a successful photographer. You can have both! This episode will show you how to create structure, protect your time, and run your business with more joy and less guilt. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-251 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Networking. Just hearing the word makes you cringe, right?    You're already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too?   But what if I told you that you don't need more time to mingle? You just need a better strategy!    On this week's Joycast, I'm sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie events.)   Join me as we discuss: How to naturally connect with potential clients in your daily routine The #1 mistake photographers make when trying to build relationships The small mindset shift that will make networking feel effortless How to get people excited about your work without feeling salesy   Plus: How I built a six-figure photography business through simple conversations The secret to making potential clients ask you about your photography services A step-by-step challenge to help you start networking today   If you're tired of waiting for clients to find you and want advice that actually works (without taking over your life), this episode is for you! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-250 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Have you ever booked a client then immediately felt that little knot in your stomach…   In this week's Joycast, I'm revealing the 3 types of red-flag clients that can drain your energy, steal your joy, and make you question why you started your photography business in the first place.    You'll learn:

Braving freezing temperatures without a studio can feel like a huge challenge for photographers, but what if I told you it's actually a secret weapon…   In this week's Joycast, I'm sharing 8 creative ways to keep your calendar full in the chilliest weather. Here's a sneak peek:   Why not having a studio isn't the end of the world (and how you can use it to your advantage.) Tips for turning everyday spaces into stunning, boutique-worthy backdrops. How to stay creative and confident (no matter the weather.) The one shift that will make you rethink how you approach studio spaces entirely.   If winter weather has you feeling stuck, grab a hot cup of tea (or coffee) and join me for some fresh ideas! ❄️

Have you ever thought about what it feels like to be the client instead of the photographer? On this week's Joycast, I'm pulling back the curtain on a personal experience: my daughter's wedding.  For once, I wasn't the one behind the lens, and let me tell you… It gave me a whole new perspective on what we do as photographers. Here's a sneak peek: The whirlwind of planning a budget-friendly wedding in six months (Did I mention it was during hurricane season?!) What it was like to let go of my camera and savor every moment of the big day as a mom. The emotions of seeing the final photos and video (and how they became the most priceless part of the entire event!) Plus: A fresh perspective on what it's like on the client's side of photography. The truth about digital files and why printed albums and artwork become lifelong treasures. What this experience taught me about the emotional journey our clients go through when they invest in photography. This week's episode is a reminder of why what we do as photographers is so much bigger than just “taking pictures.” Photography is about love, legacy, and creating something people will treasure forever. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-247 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Ever wonder if the boutique photography model works just as well for men as it does for women? It's a question that came up in my recent Boutique Breakthrough workshop, and in this week's Joycast, we're shedding light on the truth.    Here's a sneak peek:   How Ryan Vinson leverages sports photography and auctions to dominate his local senior market (with 95% of his clients being boys!) Adam's journey to raising his prices and building a profitable boutique business. Andy's story of escaping the shoot-and-burn model to create a year-round income while staying present for his family. Reggie's creative networking strategies (like turning team banners into marketing gold.)   Plus:   The unique challenges male photographers face and how they're overcoming them. Real-life examples of how connection, visibility, and networking make all the difference in boutique photography.   Whether you're just starting out or looking for fresh strategies to market your photography, this episode is packed with inspiring stories and actionable tips to grow your boutique photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-246 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Does it seem like the only people who hire you for photos are bargain hunters or family?    I know how suffocating that can feel. You pour your heart into your photography, but you're left wondering if there's anyone out there who truly values your work.    In this week's Joycast, I'm sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth.   Here's how we're flipping the script for 2025 and starting fresh:   I'll bust the myths about “magic button” solutions and share how a few basics will set you up for long-term success.   Want clients who value your work and pay you well? I'll show you how to get closer to the right people and why proximity matters for building your business.   You don't need to overhaul your life to connect with potential clients. I'll explain how small steps, like inviting a friend for coffee or starting conversations at your kid's activities can open big doors.   It's all about choosing the right opportunities! I'll tell you how to filter what aligns with your goals so you don't end up overwhelmed and burnt out.   Let's make 2025 your year! It's a clean slate, and with a few habits, you can change everything.    Ready to start building relationships with clients who value your artistry?    Hit play, and let's talk photographer friend! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-245 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Oh New Year's resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February?    In this week's Joycast, I'm sharing why I think resolutions often set us up for failure and what I'm doing instead to create real, lasting progress as we step into a brand-new year. Here's a sneak peek:   Why starting your day with a “fresh sheet of ice” can be the habit you need. The power of gratitude reflections (and how to turn failures into your best teachers.) My secret weapon for setting intentions that actually stick (spoiler alert: it's a word, not a list!) The creative joy of vision boards and why I make this a must-do every year.   Plus, I share personal stories from recovering after a tough skiing accident to redefining what “family first” means as my kids grow into their own amazing careers.   If you're ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there.   Let's embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-244 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…)   On this week's Joycast, I'm chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever!   Here's a little of what we'll cover:   Why high-volume sessions might be holding you back from real profits The biggest mindset hurdle photographers face when raising prices How to transition clients to a boutique model (without losing them!) The power of finding the right clients who value your work Plus: Stories of clients who happily paid 3x more than before How to let go of fear and embrace your worth Practical tips to reclaim your time and create a business you love If you're ready to stop chasing endless sessions and start building a profitable, sustainable photography business, this episode is packed with inspiration and actionable advice to get you there. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-243 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn't add up to more joy or money?   On this week's Joycast, I share something that's helped so many of my students save money and make their photography businesses feel easier to manage.   The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it's a lifesaver once you get it. I'll explain::   What tax write-offs really mean (it's not as confusing as it sounds!) How to put savings back into your business to make life a little easier Simple, real-life examples of how this works so it all makes sense   Imagine writing off the gear you've been eyeing, saving money on things you're already paying for, and feeling less stressed about your finances! Grab a cup of coffee (or wine), settle in, and let's chat about how to make your money work for you in your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-242 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Feeling a little stuck or frustrated with your photography business? There's one simple mindset shift that can make all the difference (and it's something the happiest photographers I know do all the time.)   In this week's Joycast, I'm sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I'll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business.   Here's a little of what we'll cover: Why learning to love the process matters just as much as reaching your goals How to stay motivated, even when you're not “crushing it” The small habits happy photographers lean on to keep growing Practical ways to bring more joy (and profit!) into your business   Plus: Stories of photographers who turned obstacles into triumphs A peek into a key coaching program and its $23M success story Inspiration to stop dabbling and start seeing results   If you've ever wondered how to build a business you love (while loving the journey to get there) this episode is full of inspiration and encouragement to keep you moving forward. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-241 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-240 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Being a solo photographer can feel like you're wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It's easy to get overwhelmed and even forget a few things.   In this week's Joycast, I'm sharing my favorite tips for photographers who are doing it all on their own. Whether you're just starting out or you've been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions.   Here's a sneak peek:   How to turn clients into joyful “helpers” without feeling weird about asking Easy ways to use reflectors when you don't have an assistant (yes, even outside!) Tips for creating a fun, relaxed vibe during your sessions—no stress allowed! The secret to managing emotions and energy so you get those magical shots   Plus: Real stories from my early days when I was doing it all on my own (sound familiar?) Simple tricks to lighten your load and make your clients love their experience   If you've ever felt the pressure of running a photography session solo, this episode is like a warm hug and a pep talk all in one. You don't have to do it perfectly, you just have to make it joyful. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-239 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business.   In this week's Joycast, we're talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life.   Join us as we discuss: What the “catch-22 business” trap is and how to escape it The importance of valuing your time and charging what you're worth How small changes—like pre-session consultations—can lead to big results Why a simple sales system can save time while improving client relationships Plus: Real-life examples of photographers who turned their side hustle into thriving businesses How to create a photography business that supports your family instead of stealing time from them If you're ready to work smarter (not harder) and finally build a profitable photography business that works for you, this episode is the push you need! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-238 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.   In this week's Joycast, we're chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you're in a specialized niche like equine photography.   Join us as we talk about: The moment Claudia realized that raising her prices could actually help her clients How pre-session consultations changed her business (and her client relationships) What happened when she shifted away from the digital-only mindset Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free   Plus, Claudia shares: Why letting go of “sticker shock” was the best decision she ever made How she started seeing her services as an experience, not just a photo package   If you're looking for a way to bring more joy and profit to your business, Claudia's story might be just the push you need. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-237 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-236 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it's easy to think the market is too saturated to stand out. But what if I told you that more competition can actually help your business? In this week's Joycast, I'm sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City. You'll learn: - Why competition can actually attract more clients in photography - How most photographers are hiding and why that's your opportunity to shine - The key to setting yourself apart and standing out in a crowded market If you've been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-235 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-234 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-233 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If you've ever felt alone or unsupported in your photography journey, this episode is for you.  Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program. These two amazing photographers get candid about: The challenges of finding genuine friendships in a competitive industry Transitioning to a boutique model and facing negativity from peers Balancing family life with growing a photography business The importance of having a support system that understands your goals How their friendship has impacted both their businesses and personal lives So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-232 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

you feeling stuck in the cycle of holiday mini sessions and digital file delivery?  Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute.  In this episode, I sit down with Alicia to discuss: How she went from dabbling in photography to landing a $1,700 order The challenges of balancing family life with entrepreneurial dreams Overcoming fears and self-doubt to embrace a new business model The power of guided support and community in business growth Why the boutique model is a game-changer for photographers seeking profitability and fulfillment You'll hear how Alicia: Shifted away from time-consuming digital file editing Found the courage to approach clients with confidence Leveraged our Boutique Breakthrough program to uplevel her business Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential. Ready to transform your own photography business?  Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024.  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-231 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation! I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations. We're covering game-changing strategies like: How to present pricing without causing sticker shock The power of visual aids in enhancing your photography sessions Why projecting photos can create an emotional connection with clients The importance of staying focused on emotion rather than pricing during sales How introducing albums early can lead to larger sales The strategic value of having a pre-planned sales approach Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales. So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-230 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…    Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).    My mistake got me thinking about other missteps I've had in my career, so I sat down to share them ALL with you!    We're covering things like:     Staying calm if you miss an important step in the process.  How to strike the perfect balance of talking and listening while selling.  Why it's critical to avoid assuming during a sale.  What to do if you accidentally delete something the client wanted.  How to avoid opening a “can of worms” that leads to overwhelm in an ordering appointment.  The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served.    So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-229 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.    Today I'm joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.     She gets candid about things like:     Finding right-fit clients in a small town.   Investing in her business when it hadn't made much yet.   Transitioning from digital files to the boutique model.  Feeling stressed, tired, and like she wasn't doing enough as a mom while she was building her photography business.  Building her confidence in sales.    So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-228 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you're starting from scratch.    Most photographers think it's all about their photography, but there's actually a lot more involved in selling your art for thousands of dollars.    The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.   So today, I'm going to:    Take you behind-the-scenes of my client's TWO sessions (that in total generated $10,000 in one day)  Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!”  My file naming system that greatly reduces overwhelm.  The easiest way to give a client momentum during an ordering session.  My response if a client is surprised by the price of my photography.    So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-227 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?    Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!    The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation.   Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together!    I want to tell you all about it because:    Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that).  How she expertly ran a session with two parents and two children (5 and 7).  The difference between how Amy photographs and how I photograph and what that meant during the sales process.  How I got the client comfortable and let them know I'm there to help them.  We go deep into supporting a client while they're feeling emotional.    So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-226 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If your photography is a “side hustle” or you're trying to balance family life and work life, then this episode is for you.    Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.    During her transition from physical therapist to full-time boutique photographer, she dealt with things like:    Wondering if she had enough business knowledge to make the shift.  Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn't work).  Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money. Giving up her “guaranteed” income and wondering where the money was going to come from every month.  Talking to her spouse about leaving her job to become a photographer.  Taking action and refusing to get stuck in learning mode.  Investing in education she needed to make her photography business a success.  Working in her business part-time so she can be with her family and put them first.    I'll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files.    So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-225 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Have you ever wondered if the branding for your photography business is up to snuff?    Maybe you see everyone else's websites and social media and compare your own…     Maybe you've developed a few different logos for yourself and nothing ever really stuck…    Or maybe marketing totally overwhelms you and you wonder if you're even going in the right direction with your brand…    Today I'm sharing the top 3 marketing faux pas to AVOID as a portrait photographer.    Tune in to learn things like like:     My biggest marketing takeaways from working at a large agency and at Coca-Cola.  The weird way people make a nearly instant determination about how professional you are.   One of the top things I look for in a brand (that photographers often miss).  What your brand actually is–not just colors and logos.  Why I actually DON'T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).    So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-224 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?    Maybe you feel desperate when you're approaching them…    Or maybe you feel like you're drowning and it's hard to invest in someone else's business…    I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.    Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.    Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-223 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

Have you ever felt like you're running into the same problems over and over in your photography business?    Maybe you have a lot of clients but you're still struggling to be profitable…      Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…    Maybe you're considering changing your business model… again…    Allyson faced those same issues as a long-time photographer.    But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!    In today's Joycast, she takes us deep into how she made this big shift, including: What finally changed for her and how she decided to invest in herself.  Pushing past anxiety and showing up for her first in-home appointment with a client.  What her husband said after she showed him the paid $14k invoice.  How her first two sales compared to her expectations.    If you feel like you're running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-222 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money

If you've ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.    Today I'm diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.    We'll tackle things like:    Building a foundation for your business that supports you and your family.  How to decide when to invest in your business and when to invest in your family.  My stance on weekend and night photography sessions.  The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.  How I navigated my kid's school-aged years as a business owner.    So if you want to learn how to put family first, business first, AND you first (yes, it's possible) hit play and get ready to get ready to take notes!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-221 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:  Turning Her Back Burner Hobby into Real Money  

If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it's time to examine your relationship with money.    The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.    Today, I'm going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you're worth.    If you want to understand what happens in our minds when we're pricing our products and communicating those prices to clients, hit play, and let's dig in!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-220 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If in-person sales or talking on the phone with a potential client freaks you out, you aren't alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.    Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!    Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!    Tune in to hear how she:    Booked her first “Julie” in a new city–without ever telling her what she did!  Decided to stay focused on animal photography rather than branching out to families.  Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.  Talked to her partner about making the jump into Boutique Breakthrough.  And more!    If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: https://photographybusinessinstitute.com/podcast/episode-219 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook  FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals  YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing  LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756