Podcast appearances and mentions of sarah petty

Ever feel like you're working harder than ever in your photography business, yet still wondering why the numbers don't add up? If business planning feels overwhelming, this episode might completely change the way you think about growth, profit, and freedom. In this solo episode, Sarah Petty breaks down the simple one-page business plan she's used for decades. Instead of complicated spreadsheets and endless projections, she shares the three numbers that can help you build a profitable photography business around the life you actually want to live. • The one metric that impacts your income, workload, and long-term freedom more than anything else • How to reverse-engineer your income goals into a realistic number of ideal clients • Why clarity around your numbers makes every marketing and pricing decision easier If you've been craving a simpler path forward, this conversation is a reminder that success doesn't have to be complicated. Press play and discover how a single page can bring more focus, confidence, and profit to your photography business. ✨ RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Ever feel like your calendar is packed in the fall, then painfully quiet by January? That feast-or-famine cycle can leave even talented photographers questioning what comes next. In this episode, Sarah Petty unpacks why discounts, mini sessions, and desperate "now booking" posts often make slow seasons worse. Instead, she shares how profitable photographers create demand year-round by building strategic partnerships and meaningful campaigns that clients actually want to be part of. You'll hear: • Why discounting trains clients to wait and quietly devalues your work • How partnerships with local businesses and charities can create consistent bookings • The secret to building urgency without relying on sales or mini sessions If you're tired of wondering where your next client is coming from, this conversation offers a smarter, more sustainable path forward. Press play and start building a business that feels steady in every season. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

In this episode of The Rich Lady Revolution, I sit down with Sarah Petty, founder of Olive Business Partners and former corporate CFO, for a grounded, real conversation about what wealth actually looks like behind the scenes of business.Sarah shares her journey from nearly 20 years in corporate finance to building her own business supporting entrepreneurs to better understand and use their numbers with clarity and confidence.We talk about the shift that happens when you move from working inside someone else's vision to building your own, and why values matter just as much as financial strategy when choosing the people you trust with your business.We also unpack something every business owner needs to hear: the four numbers that actually matter in your business - revenue, profit, cash in the bank, and what you pay yourself - and why these are the foundations of sustainable, stress-free growth.This is a conversation about removing shame from money, bringing calm into your decision-making, and learning to see your finances as data that supports your leadership, not something to fear.If you've ever felt overwhelmed by your business numbers or unsure if you're on track, this episode will bring clarity, perspective, and a much-needed sense of peace.Sarah Petty / Olive Business PartnersOlive Business Partners WebsiteYou can also connect with Sarah via:Instagram: Olive Business Partners : https://www.instagram.com/olivebusinesspartners/LinkedIn: https://www.linkedin.com/company/olivebusinesspartnersDirect contact via website: https://olivebusinesspartners.com.au/Join the Rich Lady Revolution Membership: https://www.those2sisters.au/membership

If you're posting every day, announcing availability, and still hearing crickets, this episode might explain why. The truth is, most photographers treat social media like a billboard when what their clients really want is a relationship. If you're tired of chasing likes that never turn into bookings, this conversation will change how you show up online. In this episode, Sarah Petty breaks down why "now booking" posts often push premium clients away and shares the mindset shift that helps photographers attract the right people without feeling salesy. You'll learn how to use social media as a connection tool, stay top of mind during life's milestone moments, and create content that builds trust instead of desperation. • Why premium buyers respond to relationships, not repeated sales posts • Sarah's simple HYPE framework for creating content that connects and converts • How listening to your audience can lead to bookings faster than chasing engagement metrics If social media feels exhausting, confusing, or like a never-ending hamster wheel, you're not alone. This episode offers a refreshing reminder that the goal isn't to go viral. It's to build genuine relationships that lead to meaningful, profitable work. Press play and discover a smarter way to show up online. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Most photographers think talent is the thing that builds a profitable business. But what if the photographers winning awards are also the ones quietly burning out, overworking, and barely making money? This episode is the wake-up call so many portrait photographers need. Sarah Petty breaks down the six business skills photographers often avoid, even though they're the exact skills that create freedom, profit, and a family-first life. From cash flow and outsourcing to planning, branding, and building genuine client relationships, this conversation pulls back the curtain on what actually moves a business forward. • Why "busy" doesn't always mean profitable, and the numbers every photographer needs to understand • The mindset shift that helps photographers stop drowning in busywork and start buying back their time • How genuine human connection leads to better clients, stronger referrals, and more meaningful work If you've been feeling stretched thin, reacting instead of leading, or wondering why your business still feels harder than it should, this episode will feel like a deep exhale. Press play, you might realize the missing piece isn't your photography at all. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

What if the thing you've been overlooking is actually the thing that could change everything? In a world obsessed with fast bookings and digital files, it's easy to believe you need more clients, more hustle, and more content to succeed. But the photographers building sustainable, profitable businesses are often doing something much quieter, and far more meaningful. In this week's Joycast, Sarah Petty breaks down the "boring" business model that helped her go from overwhelmed mom of three to one of America's most profitable photographers. This episode is a powerful reminder that success doesn't come from chasing trends. It comes from serving people deeply and creating artwork that actually matters in their lives. Here's a peek at what you'll walk away with: • Why selling wall portraits creates more freedom, profit, and connection than chasing high-volume sessions • The mindset shift that helps beginner photographers confidently charge more, even without a perfect portfolio • How simple systems, not talent alone, are what truly create thrilled clients and repeat referrals If you've been feeling exhausted trying to "keep up" with the photography industry, this episode might feel like permission to build your business differently. Slower. Simpler. More intentionally. Press play and rediscover what people are really investing in when they hire you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Most photographers aren't struggling because they lack talent. They're struggling because they built a business that demands everything from them and gives very little back. If you've ever felt exhausted chasing sessions, undercharging to stay booked, or wondering if this industry can actually support your life, this episode will hit home. In this week's Joycast, Sarah Petty breaks down the real difference between a $400 portrait photographer and a $4,000 portrait photographer. Spoiler alert, it has nothing to do with your camera or your market. It's about the client experience, the relationships you build, and the business model you choose. Sarah shares the mindset shifts and practical changes that help photographers stop competing on price and start creating profitable, sustainable businesses. Here's a sneak peek: ● Why sales actually begin in the very first client conversation  ● The surprising reason clients invest more when they're more involved  ● How intentional planning creates bigger orders with less overwhelm If you're tired of hustling for small orders and craving a business that gives you more freedom, more confidence, and deeper client connections, this episode will show you what's possible. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're working nonstop, booking sessions, delivering galleries… and still feeling stuck. Like no matter how hard you push, the income just won't follow. What if the problem isn't you, but the model you've been taught to follow? In this episode, Sarah Petty pulls back the curtain on the exact 4-step process she used to build a six-figure portrait business, without burning out or missing life at home. It's a shift in thinking, pricing, and how you serve. • Why low-priced digital sessions quietly cap your growth • The mindset shift from selling photos to creating experiences • How fewer clients can actually mean more income and freedom If you've been hustling harder with little return, this might be the reframe you've been needing. Press play, your next level could be simpler than you think. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're working nonstop, tweaking, learning, upgrading… and still not seeing the money reflect the effort. It's frustrating, confusing, and honestly a little defeating. What if the real problem isn't your talent, but the beliefs quietly running your business? In this episode, Sarah Petty pulls back the curtain on seven industry "truths" that are actually keeping photographers stuck. From her own journey out of overwhelm to building a wildly profitable business, she shares what actually creates momentum, and why this matters more than ever right now. • The hidden "busy work" that feels productive but keeps you broke • Why selling from your own wallet is silently capping your income • The mindset shift that turns doubt into forward motion If something feels off in your business but you can't name it, this is the clarity you've been craving. Press play, you might finally see what's been holding you back. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You can feel it in the room. The hesitation. The silence. And somehow, you make it mean something about you. But what if it's not your pricing, or your talent at all? In this episode, Sarah Petty breaks down the four client personalities that shape how people buy, and how learning to meet them where they are can completely change your sales experience • Why "one-size-fits-all" communication quietly costs you thousands • How to spot decision styles before the ordering appointment • What to say to make saying yes feel easy, natural, and right If selling has ever felt heavy or confusing, this will shift everything. Press play, and start serving your clients in a way that finally works for both of you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're working nonstop, booking sessions, delivering galleries… and still wondering why it feels so hard to make real money. If pricing has ever left you second-guessing everything, this episode will hit close to home. Sarah Petty pulls back the curtain on the 8 pricing mistakes that quietly drain photographers' income and confidence. From guessing your prices to overgiving and undercharging, she shares the hard-earned lessons that changed everything. • The hidden ways "being affordable" keeps you stuck and exhausted • Why more options and digital files are costing you more than you think • How to finally price with clarity, confidence, and a real system If you've been blaming yourself or your talent, this will shift everything. You're not broken, your pricing is. Press play and start rebuilding a business that actually supports your life. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're busy. Weekends booked, nights spent editing, yet the numbers still don't add up. If you've ever wondered, "Why am I working so hard and still not making real money?" this episode might hit close to home. In this solo episode, Sarah Petty shares what she's learned from working with more than 33,000 photographers. The truth? Most aren't failing because of talent. They're focused on the wrong things. Sarah walks through the hidden bottlenecks that quietly keep photographers stuck and how to finally break through them. • The 5 diagnostic questions that instantly reveal what's holding your business back • How to identify and fix the single bottleneck slowing your growth • Why more clients won't solve your problem if your business model is broken If you've been feeling busy but stuck, this conversation may give you the clarity you've been missing. Press play and start focusing on what actually moves your business forward. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're working nonstop, filling your calendar with mini sessions—and still barely scraping by. It feels like you're making progress, but what if these quick wins are actually keeping you stuck? In this episode, Sarah Petty unpacks the hidden costs of mini sessions and shows you a better way to build profit and joy. ● Why mini sessions attract the wrong clients—and burn you out ● The emotional cost you're quietly paying every busy season ● A simple framework to start attracting high-value clients today If you've been wondering why it still feels so hard, even when you're "booked," this episode will help you shift course. Hit play and take the first step out of the mini session trap. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're burning out trying to serve everyone with cheap digital files—and deep down, you know it's not sustainable. You're working nonstop and still not making what you deserve. But what if there were a better way? In this episode, Sarah Petty walks you through five simple steps to price your printed portraits profitably—without scaring off clients. Drawing from her $3M portrait business, she shares how shifting to a boutique model changed everything. ● A simple pricing formula that ensures you're finally paid what you're worth ● Why giving away files is costing you more than just money ● The exact conversation that eliminates 90% of price objections If you're ready to stop trading time for pennies and start building a business that honors your time, talent, and life—this one's for you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Ever feel like you're working so hard yet barely making a dent? Like you're doing everything and it's still not enough? This episode reveals a game-changing truth: specializing in the right portrait photography niche could be your path to real profit and a lighter schedule. Photographer and mentor Sarah Petty unpacks the top 5 most profitable portrait niches—with real stories of students earning six figures in unexpectedly simple ways. Whether it's newborns, pets, or even tweens, these niches are transforming businesses by doing less but earning more. ● Why being a generalist is killing your profit—and how specialization builds both income and confidence ● Real-world examples of photographers making six figures in under-the-radar niches ● Which "popular" photography models to avoid if you want sustainable success This isn't just another list of niches. It's a roadmap for building a boutique business that's joyful, profitable, and finally aligned with your life. Press play and start carving your path today. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Think you need a studio to charge premium prices? Think again. If you've been eyeing a lease but feeling the financial pressure, this episode might just change everything. Sarah Petty breaks down the powerful (and profitable) truth behind the no-studio model. From her own $50K backyard session to students earning six figures as "stay-at-home photographers," Sarah reveals how ditching the overhead can elevate your business—and your life. ● The hidden costs and stress that come with studio ownership ● How serving clients in their homes creates deeper impact (and bigger orders) ● A step-by-step walkthrough of Sarah's no-studio sales process If you've been craving freedom, profit, and proof that less really can be more—this one's for you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

If you've ever wondered how to charge what your work is actually worth, this conversation hands you the playbook. Erin and Keri dig in with guest Sarah Petty on switching from “everyone” to right-fit clients, and building systems that serve deeply and profit fairly, so you stop running on volume and start running a business. Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency's clients. It was at this ad agency where she taught small businesses the value of a strong foundation and how they would grow with a strong brand. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Join our online community: ⁠www.getthehelloutofdebt.com⁠  You can find Sarah at www.photographybusinessinstitute.com and follow her online at https://www.instagram.com/sarah.petty/  Get your copy of Sarah's book, “Worth Every Penny” here: https://amzn.to/4hWBI6u  Today's episode is brought to you by PolicyMe.  Term Life Insurance: https://api.fintelconnect.com/t/l/65afef8bdd380e001c5ac59f Critical Illness Insurance: https://api.fintelconnect.com/t/l/65aff166208d83001bcf9cef Leave us a voicemail message here: www.speakpipe.com/erinskyekelly  Purchase Get The Hell Out Of Debt and Naked Money Meetings online or from your favorite bookstore. Learn more about your ad choices. Visit megaphone.fm/adchoices

You're doing everything right—working hard, upgrading your gear, chasing exposure—and yet, the bank account doesn't reflect your effort. Sound familiar? This episode is your wake-up call. It's time to ditch the myths that keep talented photographers stuck in survival mode and finally step into profit with purpose. This week, Sarah Petty shares the $3,000 lesson that changed her business forever—and the six lies that might be costing you your dream. With raw honesty and practical wisdom, she unpacks how even the most award-winning photographers struggle when they don't have the right systems in place. ● Why talent alone won't pay the bills—and what actually does ● How "helping" your clients might be hurting your bottom line ● The mindset shift that turns exposure into strategic growth If you've ever wondered, "Why isn't this working?"—this episode was made for you. Let it be the turning point where you stop chasing and start choosing. Press play and let's rebuild your business from truth. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate. You'll discover: Why niching down is the fastest path to scaling up (even in a saturated market) How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention. The belief that nearly cost her everything—and how she reframed it to unlock massive growth. This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they're worth. Sarah's story is proof that it's possible to scale with simplicity, soul, and style.

Sarah Petty joins us today to talk about high control religion and its intersection and overlap with diet culture. Hang out with Sarah: On IG: @powerup.movementco Website: www.sarahempowers.com   My IG post on dieting + religion here.

There are now several efforts afoot to use super for home buying: Liberal party politicians are pushing to allow first-home buyers to tap up to  $50,000. Separately, there is a move to allow single and divorced women special access to super to avoid homelessness.Does it all make sense? Unfortunately, due to the skewed nature of our tax system, the case for using super for houses is increasingly compelling. Sarah Petty, property reporter on the Herald Sun joins wealth editor James Kirby in this episode. In today's show, we cover; * The attractions of using super to buy your first home* Melbourne's ever-improving relative value * Why it's time to put the 'mortgage buffer' back in its box* Testing Elon Musk's 'boxable' houses  See omnystudio.com/listener for privacy information.

Sarah Petty looks through everything with a boutique lens. After leaving corporate America, she founded the Premier School For Advancing Your Portrait Photography Business because of the lack of educational institutions offering what photographers need to be profitable and successful in the industry. Listen in to find out how investing in herself - and her relationships - helped Sarah pull off boutique excellence.Guest Links:Sarah's LinkedInThe Photography Business InstituteSarahPetty.comWorth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're WorthDr. Basima WilliamsArticle: Why you should select one word to focus on all yearCredits: Host: Lisa NicholsExecutive Producer: Jenny HealMarketing Support: Landon Burke and Joe SzynkowskiPodcast Engineer: Portside Media

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation? Talking to strangers can feel overwhelming. That's because you don't know where to start these conversations. Today, I share exactly how. Hit play now, and I'll give you the formula to structure your conversations with strangers into conversations about your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-184   SHOW TRANSCRIPT:  https://bit.ly/472gdev   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?  Deciding the right move is scary. I got you! The answer lies within your numbers. It's time to embrace them because, just like a handful of “draw 4” cards in UNO, they hold the key to a win. Today, we'll delve into the three numbers I look at daily to steer my photography business to growth and profits. And guess what? I'm even sharing a copy of the exact spreadsheet I use so you can effortlessly track your income and expenses. It's going to be a game-changer. Pop in your earbuds and press play now! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-181   SHOW TRANSCRIPT:  https://bit.ly/3Q21ZTC   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Are you considering closing your photography business? If you're tired of doing everything you can to find clients, only to realize that the hours you're spending aren't worth what you're getting paid, this episode is for you. Before you close down your photography business and start applying for jobs, you need to hear Andy and Danielle's story!  This husband-and-wife photographer team with 5 kids live in a town of just 1,000 people. They started taking on side jobs when their photography business of 6 years started to slide. The decided to do something drastic and only 53 days later… They got a $12,620 client order!!!!  Hit play now to listen to their story! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-180   SHOW TRANSCRIPT:  https://bit.ly/48NPyU0   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Most of the common advice you'll hear about starting a photography business is BS! Yet just like when I was pregnant with my twins, everyone and their mother wanted to give me some kind of advice.  Did I want that advice? No.  Was it good advice? Mostly no.  Did it irritate me like poison ivy on my eyeballs? YES!  Well-meaning people who love you, but don't know diddly squat about running a photography business will fill your ears with “advice” that's anything but helpful.  And listening to it, I'm sad to say, can actually hold you BACK!  On today's podcast, I'm going over the most common pieces of advice about starting a photography business that are BS.  Like: How long it takes to turn a profit  Whether you need a studio or not  What attracts high-paying clients And a lot more!  So pop in your earbuds and get ready for some straight-up FACTS that cancel out the BS you've probably been hearing!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-179   SHOW TRANSCRIPT:  https://bit.ly/3EZ4f8O   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Scared to leave your current career because you're afraid you won't make enough money as a photographer?  It's a valid point - the average photographer only makes $30K a year. Yikes!  That's exactly what my student Krystina, a hair and make up artist, feared when she started investigating the idea of leaving her career to become a photographer.  She wondered, “How do you do set up a photography business so that you don't make ‘average' photographer money?:  Within two months of boutique photography education, Krystina got her first $1,500 order! And she hasn't looked back since.  If you're scared to make a change and worried that photography might not be as worthwhile as your job now, you've got to hear Krystina's story.  Pop in your earbuds now and hit play - the motivation you need is right here!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-178   SHOW TRANSCRIPT:  https://bit.ly/3RwV4UD   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-esteem on a downward spiral? Or worse yet, could it hurt your business in the long run?  My take on these relationships is a bit untraditional. So if you're stuck in camp naysayer and feel like having photographer friends isn't for you, hear me out. On this episode I'll show you how these relationships can actually become your secret sauce to building a thriving, creatively fulfilling photography business. And you'll learn three key things to look for when building relationships with other photographers so you, your clients, your family and your new photographer friends all benefit. So hit play and let's dig in! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-177   SHOW TRANSCRIPT:  https://bit.ly/3LuKtWF   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Struggling  to “get it all done?” The breakneck pace of running a photography business while caring for your family can feel impossible.  Believe me, I know. I started my business with newborn twins at home and added baby number three a year later.  I had to figure out a schedule that allowed time for my kids, my business, my husband, and, you know … ME!  On today's episode, I'm going to show you the exact weekly schedule I used to keep my busy photography business thriving while still having plenty of time for three kids.  I know this worked for me - and it can work for you, too. So press play now!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-176   SHOW TRANSCRIPT:  https://bit.ly/45NASlJ   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Do you really need a photography studio?  Today, we talk about why you should NOT get a studio until you have done ONE very important thing.  You'll meet one of my students who took on the expense of a studio and what happened next.  It's a tale of a really poor upbrining, with a dash of risk, and the kind of mistake that could've had her throwing in the towel. Curious to hear all the juicy details about Shelby's studio rollercoaster?  Hit play to tune in. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-175   SHOW TRANSCRIPT:  https://bit.ly/47Yt0PX   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

There's a dirty little trick your brain is playing that is holding you back. The crazy thing is that you don't even realize that it's happening! But I've seen it sabotage so many of my students that it's time I shed some light on it.  In today's Joycast, I'll share how the “What if…” game your mind plays can sabotage your forward momentum and some powerful tips I use to push past them.  I'll also share 9 powerful words that you can use when a client stumps you with a hard question.  Don't get paralysis by analysis here - press play on today's episode and learn these tips to overcome self doubt.  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-174   SHOW TRANSCRIPT:  https://bit.ly/3sEcHHC   BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756  

Should you hire an intern? What are the benefits of having young people in your company?  Better yet, where do you find those “impressive youth,” and how do you convince them to work for you?! Today, I'll share the four BIG benefits of mentoring that I bet you've never thought of before (I certainly hadn't until I did it myself). These are HUGE bonuses for you and your photography business that you don't want to miss!  Press play now to find out how mentoring will help you build a better photography business and it will feel as good as snuggling a new baby (it's the BEST)!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-173   SHOW TRANSCRIPT: https://bit.ly/47ARKh3   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how-to videos:  https://www.youtube.com/c/thejoyofmarketing

Do you ever feel like what's the point? Between the grind of figuring out your photography business and taking care of all the things your kids need from you, it would be easier to put a swimsuit on a gorilla.  Today, I met Janelle Krulicki, a stay-at-home mom who was spending an whopping 15 hours PER digital file client. Exhausted and burned out with barely any income to show for it and a husband who was getting annoyed, Janelle was at a crossroads of whether or not a photography business could work for her. Here's her story of what she changed everything, got a $5,000 order and THRILLED her husband at the extra money coming into their household every month!!! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-172   SHOW TRANSCRIPT: https://bit.ly/3OVZsuA   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how-to videos:  https://www.youtube.com/c/thejoyofmarketing

Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently. Recently I had students in a real-life LIVE session and selling presentation, I gotta say, it made me a little nervous!  AND things did NOT go as planned!  But it was their takeaways from the day that were the REAL surprise!  It's so cool to see what these professional portrait photographers - new and experienced - picked up on as I was “doing my thing.”  You've GOT to hear these. So press play now!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-171   SHOW TRANSCRIPT: https://bit.ly/3qlM0XI   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how-to videos:  https://www.youtube.com/c/thejoyofmarketing

What do you do in a photography session when one of the kiddos doesn't want to participate? We've all been there!   This exact thing happened to me LIVE in front of 73 of my Peak Performance students. During the session, I was thinking, okay, we've got a family of five. If everyone isn't in the photo, we have nothing. They won't order ANYTHING. Talk about pressure. It wasn't expected, but here's how I handled it - and all the other unexpected turns that happened in the live session and presentation. Listen to learn more. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-170   SHOW TRANSCRIPT:  https://bit.ly/3YnEecj   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Feel like you're not a “real” photographer because you don't have a photography degree?  That's exactly what kept my student Brandy Aldrich from embracing her long-term dream of being a photographer!  “They told us in college that we needed a degree to back up our talent, so I thought if I went out on my own, I'd fail.”  The thing is - Brandy already had a good eye. She took great pictures. She didn't need a degree in photography. What she needed to learn was something totally different.  Listen now to find out what changed everything for Brandy and helped her transition from giving her photos away to getting $4,000 orders. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-169   SHOW TRANSCRIPT:  https://bit.ly/3Y1Ev4x   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

“Nobody will ever pay that much for photography.”  “You're not even a real photographer.”  “You'll never be able to run a photography business and raise kids, too.” Cutting, judgmental comments from your friends, spouse or even STRANGERS can really get you down. Especially when they are about your photography business. If you don't find a way to rise above them, they can absolutely drag you and your photography business down.  Hit play to learn how to take those comments, throw them into a pile, and set them on fire - because you are meant for MORE than what people say!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-168   SHOW TRANSCRIPT:  https://bit.ly/3O2nQtc   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

There's nothing more terrifying than when someone asks you for a discount on your photography.  Do you freeze? Stumble over your words, unsure what to say?  Cave in and give them the discount on your photography?  PHOTOGRAPHERS, WE DON'T HAVE TO DO THIS!  The key is to be prepared when photography clients ask this question. I recently asked a local artist for a discount and his response was the best I've ever heard. Hit play to learn what he said (and you can too) when someone asks you for a discount on y our photography services.   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-167   SHOW TRANSCRIPT:  https://bit.ly/3rgGbe9   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Do you ever feel like every photographer in your market is out there doing great work and raking in clients… except for you?  Despite having a photography degree from one of the best photography schools in the country, Kim struggled to make a full-time living doing what she loves.   As impostor syndrome took root, she wondered if she would ever make more than $200 per session…   Hit play to learn how she beat her head trash, got confident in her photography business, and made a $4,400 sale!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-166   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3NG87zA   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Your kids are out of school, but does that mean your photography business has to be on vacation, too?  NO! Here are 6 ways to attract awesome photography clients this summer while getting TONS of family time, too!  Hit play now and I'll show you how to get the MOST out of summer (for your family and your business). RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-165   SHOW TRANSCRIPT:  https://bit.ly/3pf6UHy   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

They say it takes 10 years to be an overnight success, but Allie Cline proved “them” wrong!  This self-proclaimed introvert and mom of 3 had just moved to a new town when she decided to join Boutique Breakthrough.  So what did she do to get $12K in orders in her FIRST 30 DAYS in business??? (Something you can do TODAY!)  Find out how Allie made something BIG happen for her business, all while taking care of three kids and working full time, in today's podcast!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-164   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3JlmQP4   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Do you ever feel like despite trying EVERYTHING, your lack of clients means that you're bad at marketing your photography business?  My student Leah had the same fear. After years of several misses, her photography business had turned into something unfilling and draining.  But then she tried one more thing…  Hit play to learn how long-time photographer Leah finally turned everything around and landed a $6,000 order!!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-163   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT: https://bit.ly/3X3JilF    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

When the kids get out of school for summer break, it can really throw a wrench in your schedule as a photographer. How are you supposed to run your business, squeeze in sessions, all while caring for your little ones who are suddenly home 24/7? I've got three kids, and my family navigated the summer schedule for 15 years so my business didn't have to come to a screeching halt. It can be done!  On this episode, I'm sharing the 6 rules of managing summer vacation when you've got kids and a photography business. Summer schedule stress disappears when you have a plan!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-162   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3WTGib6   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Want to go ALL IN on your photography business, but feeling pressed for time between your current career and your family?  Friend, I TOTALLY get it. And I have some good news for you…  I rounded up a few simple rules that will help you maximize the time you do have so you can transition into a thriving photography career! (Without burning the candle at both ends or sacrificing even more time with your family.)  Curious? Hit play and let's dive in!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-161   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/429fNQd   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Want to give up your career to run a photography business? Working mom of 3 Shaina felt the same way…  She wanted to do photography, but with a full-time job, three kids, two dogs, and a husband all needing her attention, she didn't know where to start. Hear how Shania took the first step and leveraged the small amount of time she did have to go all in and get a $3,000 client order!!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-160   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3C8l0xf   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Have you ever felt guilty about asking people to pay {gasp…that much} for your photography? Do you have trouble charging what you're worth because of how you grew up?   Maybe you're even worried that you'll feel guilty or change in icky ways if you start making more money in your photography business. Today I'm sharing nine ways to use money from your photography business for GOOD so you can shift your perspective around what it means to be profitable and help you and the people around you live your best lives.  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-159   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/42ZLTig   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Have you ever found it hard to believe that people will invest big bucks in your photography?  Maybe you've fallen into the trap of selling from your own wallet (thinking about what you would pay for something). And because of that, you've kept your prices low.  Today I'm sharing what I learned about competing on price while staying in an all-inclusive resort in Mexico for a business event!!  Hit play to hear my epiphany and what it means for your photography business!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-158   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/42fvshz   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Have you ever had friends and family doubt that you could make a living from your photography?  Or maybe you've felt pressured to quit photography altogether and get a “real” job?  Kristen was in the same boat. She didn't have a support system for her photography dreams, but she still KNEW she had to keep going.  Today she's sharing how she went from a digital file photographer to a boutique photographer and ended up making $30k in just 3 months!!  Hit play to hear the full story of how she did it!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-157   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:    INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

There are so many people struggling in the world right now. Here's how you can help just by using your camera.  Everywhere I look, there are people who can use a helping hand. But I don't have unlimited funds to write checks or the hours I'd love to dedicate to volunteering. Here's what I can do, and so can you! We can use our cameras in specific ways that give back while we grow our photography businesses, too. I'm not just talking about giving away free sessions.  This one idea is on the top of my FAVORITES list for lifting as I climb (my life's motto)!  Hit play to learn the five steps to “Giving and Getting” so you can feel good, do good, and grow your photography business in the process!!! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-156   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3URyV3d   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing

Do you want to transition out of wedding photography and into portrait sessions?  Maybe you still love weddings! But you know that they're so time-consuming…  One of my students came to the same conclusion.  And after her revelation, she made more in a 40 minute session than she was making in 40 HOURS of wedding photography work!! Hit play to learn how Kaycee made the jump and how you can do the same thing!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-155   CAMERA GIVEAWAY: Review this Joycast and enter to win a BRAND NEW camera! joyofmarketing.com/cameragiveaway     SHOW TRANSCRIPT:  https://bit.ly/3oaLl9V   INSTAGRAM – DM Me “Pricing Rules” For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/c/thejoyofmarketing