Podcast appearances and mentions of bernadette schwerdt

Explore the world of ghostwriting with Radek Sali and ghostwriter Bernadette Schwerdt. They explore the collaborative effort behind writing Radek's book, How to Build a Billion Dollar Business, discussing challenges, the process of ghostwriting, the importance of capturing emotional depth in storytelling, and the profound impact of building a purpose-driven business. The episode touches on effective writing strategies, including the importance of starting your day with creative work and offers listeners a chance to win three copies of The Underhistory by Kaaron Warren. 00:00 Welcome to the podcast & upcoming seminar announcement00:16 Deep dive into writing chapters02:24 Nat Newman's writing tips & personal journey13:29 Win The Underhistory by Kaaron Warren.17:57 Meeting Radek Sali and his ghostwriter Bernadette Schwerdt21:50 From idea to ghostwriter22:32 Challenges, editors, and finding the right partner24:02 Bernadette's approach: From manuscript assessment to starting fresh24:57 Crafting the narrative via nterviews, structure, and voice37:01 The business of ghostwriting: Financials and working with publishers40:08 Insights on ghostwriting47:38 Reflections and future directions Read the show notes Connect with Valerie and listeners in the podcast community on Facebook Visit WritersCentre.com.au | ValerieKhoo.comSee omnystudio.com/listener for privacy information.

If you are looking to grow your brand and authority using content then join us as we dive deep into the world of copywriting mastery with our game-changing episode! Uncover the blueprint for crafting content that captivates and converts. We will unravel the strategies to understand your audience at a deep level and turbocharge your copy for success! In this video, we'll explore how Bernadette Schwerdt founder of Copyschool empowered business owners. Join us on a journey through insights and techniques that have proven to be instrumental in fostering brand growth and establishing a compelling presence in the market.

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that can keep copywriters up to date and relevant Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/  Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/  Find Rachel www.rachelsmith.com.au      Find Lynne www.lynnetestoni.com            Rachel's List www.rachelslist.com.au    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write better copy to get more clients and to connect with strategies alliances. Listen to this episode to hear more about: The biggest mistakes Bernadette has seen people make when writing copy (after helping 9000 copywriters!) Why you need to treat yourself like an ad agency Why thinking about your target market is like spilling a glass of red wine onto a napkin! How to get over writer's block When is the right time to hire a copywriter versus writing your own copy? The first place to look for a copywriter How to brief a copywriter so you actually get great copy that works! Why you should be worried if your copywriter isn't challenging you How to break the ice when approaching a new potential strategic alliance The role of personalisation and how to create a compelling message that will get your partner's attention When to “make the ask” How to show you've taken the time to know someone's content and build rapport Why you want to find ways to “start small” to build to big wins How the “affiliate mentality” could be costing you finding great partnerships Why you want to be clear about what you're really good at and find those people who need your superpower And so much more! Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Episode 2 - Your Ideal Client Amanda Farmer - Your Strata Property Bernadette Schwerdt Podcast - So You Want to be a Copywriter Bernadette Schwerdt SEO Copywriting Course

In this episode of Talking Business with Kobi Simmat, Kobi has an amazing conversation with Bernadette Schwerdt, the CEO of the award-winning start-up, Machine Dreams.com.au, and the founder of the Australian School of Copywriting. Her clients include Lend Lease, Stockland, the Property Council of Australia, Mirvac, KPMG, Goldman Sachs and many others. Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it a form of marketing. Copywriting can take a wide variety of forms such as; Advertising, Websites, Emails, Blog posts, Landing pages, Brochures, Presentations, Video scripts, Headlines, Product descriptions, Lead magnets, and White papers. Follow and subscribe to: Best Practice Website: https://bestpractice.biz Kobi Simmat Academy: https://www.kobisimmat.com/ Facebook: https://www.facebook.com/bestpracticecertification/ LinkedIn: https://www.linkedin.com/company/best-practice-certification/ Instagram: @bestpractice.biz TikTok: @kobisimmat CONNECT WITH KOBI ON SOCIAL MEDIA Facebook: https://www.facebook.com/kobibestpractice LinkedIn: https://www.linkedin.com/in/kobisimmat/ Instagram: @kobisimmat TikTok: @kobisimmat

Crafting compelling and engaging copy that not only cuts through to an audience but also accurately represents the voice of a brand can be a daunting task.  Copy can be … Read More The post 102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH appeared first on Key Person of Influence.

Crafting compelling and engaging copy that not only cuts through to an audience but also accurately represents the voice of a brand can be a daunting task.  Copy can be … Read More The post 102. Bernadette Schwerdt / AUSTRALIA'S TOP COPYWRITING COACH appeared first on Key Person of Influence.

Finding copywriters who have reached the 20-year mark happens once in a blue moon. Bernadette Schwerdt discovered copywriting 25 years ago and has made a successful career out of it since. Bernadette has quite the unique background as she has ventured into the worlds of business, the arts, education, and training. This has made her well-rounded and hard to beat in the industry. She also owns Australian School of Copywriting to help those who want to write for a living. Today, Bernadette talks about her 25-year stint as a copywriter who has experienced both the analogue and digital world of copywriting. She emphasises going back to the basics and what to do as a copywriter when nothing works out and you're faced with deadlines. “I find the worlds of acting and copywriting to be incredibly connected” -- Bernadette Schwerdt

You can't get a job without work experience - but you can't get work experience without a job. This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it.  In this podcast Bernadette talks to us about: finding your first client creating the marketing collateral clients need to see to hire you starting small and use online events to start networking elegantly overcoming imposter syndrome believing that what you have is useful and of value following up without feeling nervous identifying your niche creating your copywriting pitch and deliver it with aplomb. Mentioned in this episode: Copywriting Essentials How to Build a Successful Freelance Copywriting Business SEO Copywriting Copy Club Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

Meet Kelli Hawkins, author of 'Other People's Houses'. Discover manuscript awards you should enter in 2021. Our sister podcast So you want to be a copywriter with Bernadette Schwerdt is here. A.L. Tait's 'Fire Star' makes the CBA list of notables for 2021. Plus, we have 3 copies of 'Space Hopper' by Helen Fisher to give away. Read the show notes Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com See omnystudio.com/listener for privacy information.

What is copywriting? Why are so many people interested in becoming one? What does it take to become a successful copywriter? Is it possible to make a living from copywriting? How can you get started as a freelance or ad agency copywriter? In this episode, Valerie Khoo, CEO of the Australian Writers' Centre chats to Bernadette Schwerdt, founder of the Australian School of Copywriting about:  Why copywriting is a great occupation for creative people Where you can find copywriting work The qualities and training you need to be a successful copywriter The benefits of living the freelance life Success stories from her students who've found work quickly Her 5 top tips for getting started as a freelancer ...and much more If you're a budding or experienced copywriter, this podcast is a must-listen. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly.  The key to a success website or for any marketing initiative is the WORDS you use.  When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it. 

Are millennials the best generation in the workforce?’Australian entrepreneur and investor Steve Baxter and social demographer Claire Madden will team up with Territory FM host and comedian Mel Little and other Territorians to explore the future world of work. Our experienced panel have broad, first‑hand knowledge in interpreting social trends and the implications of generational change on jobs of the future.Moderated by business author and TEDx presenter Bernadette Schwerdt, this lively debate will get you thinking.Millennials have copped their fair share of criticism over the years, with some using words like entitled, lazy, selfish, smashed avocado devotees to describe them. However, some of today’s most influential people are millennials. Would you describe Facebook founder Mark Zuckerberg as lazy? Airbnb’s Brian Chesky as entitled? In fact, many young professionals of today are hardworking people who only need the benefit of time and experience.Suitable for all generations, this event will give you a better understanding of multigenerational workforces and the challenges and opportunities across all industries and sectors as part of the fourth industrial revolution; Industry 4.0.Which side will you be on? Weigh in on the conversation #obmdebate #millenials #noovernightsuccess #smashedavo #boundlesspossible

As a commentator for ABC TV, contributor to BRW, B & T, Mamamia, The Australian Financial Review and Sky News, Bernadette is an authority on marketing and can speak on a range of topics - from online business, to storytelling for leaders to boot-strapping strategies for startups. Bernadette is coming to the N.T for OBM and will here to moderate the OBM Great Debate. https://bernadetteschwerdt.com.au/about-bernadette/ https://obm.nt.gov.au/

Welcome back to another week of Plugged and Unplanned, where Booktopia's CEO Tony Nash continues his discussion with keynote speaker, podcaster, trainer and author Bernadette Schwerdt. This week Tony and Bernadette discuss female online entrepreneurs - an area where there are significantly more women in senior roles than in traditional businesses. What do these women bring to these businesses? What drives women to create these businesses. Tony and Bernadette discuss technology and how it is being used in every day life, such as an app like Trello, which is used by both children and online entrepreneurs alike! Books mentioned in this podcast: Secrets of Online Entrepreneurs by Bernadette Schwerdt —> https://bit.ly/2E3Dkvq How to Build an Online Business by Bernadette Schwerdt —> https://bit.ly/2DZUSby Host: Tony Nash Guest: Bernadette Schwerdt

Discover a whole heap of literary gifts for Christmas. Meet Bernadette Schwerdt, SEO copywriter and author of 'How to Build an Online Business'. Plus we have a 12-book giveaway up for grabs. Don’t miss out. Read the show notes.  Email Valerie and Allison podcast@writerscentre.com.au. WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com 

This week on Planned and Unplugged, CEO Tony Nash and Bernadette Schwerdt continue their discussion around the secrets of entrepreneurs. Bringing a wealth of experience from her own business, as well as the insight gleaned from interviewing some of Australia's most prominent online entrepreneurs, Bernadette and Tony discuss whether it matters if you don't have all the skills when it comes to building a business and if having the passion for business is more important than having all the skills. As well as that, they discuss how small businesses are utilising new technologies to innovate and grow, how to take care of yourself, set your priorities and know where you are going. Books mentioned in this podcast: Secrets of Online Entrepreneurs by Bernadette Schwerdt —> https://bit.ly/2E3Dkvq How to Build an Online Business by Bernadette Schwerdt —> https://bit.ly/2DZUSby Host: Tony Nash Guest: Bernadette Schwerdt

In this week's episode of Plugged and Unplanned, Booktopia's CEO Tony Nash sits down with Bernadette Schwerdt - keynote speaker, podcaster, trainer and author of the books Secrets of Online Entrepreneurs and How to Build an Online Business. Tune in as they discuss how Bernadette's personal quest for success lead her to seek out online entrepreneurs and discuss with them how they build their businesses. This resulted in a successful series of videos and ultimately to Bernadette publishing her first book Secrets of Online Entrepreneurs and a few years later to How to Build an Online Business. Books mentioned in this podcast: Secrets of Online Entrepreneurs by Bernadette Schwerdt —> https://bit.ly/2E3Dkvq How to Build an Online Business by Bernadette Schwerdt —> https://bit.ly/2DZUSby Host: Tony Nash Guest: Bernadette Schwerdt

Creating a video that gets watched by 50 million people is every startup’s dream, but how do you make that happen? Is it good luck, good marketing or a bit of both? Someone who knows how to create videos that go viral is Dave Christison from Riot Content, the creator of some of the world’s most widely-watched viral videos. Dave reveals to Bernadette Schewerdt the formulas he uses to write, direct and seed his viral videos to achieve maximum impact and how you can do it for your business too. https://riotcontent.com/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

Anyone can become a successful entrepreneur but the biggest and the best have some qualities in common that you might find surprising. Bernadette Schwerdt speaks to Andre Eikmeir, cofounder of the online wine retailer Vinomofo reveals his secrets of entrepreneurial success and details the highlights, the low lights, and everything in between. https://www.vinomofo.com.au https://www.bernadetteschwerdt.com.au 

One of the biggest challenges most new startups face is finding customers. In a crowded marketplace filled with cashed up competitors, how does a newbie, with no marketing budget and no word of mouth get found and get sales? Social influencers, that’s how. Danielle Lewis is the cofounder of Scrunch a social influencer platform that connects small businesses with thousands of social influencers. She speaks with Bernadette Schwerdt about how to find and capitalise on the modern currency of social influence.    https://scrunch.com/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

How do you come up with a great idea for a startup? How do you choose the right idea to run with? How do you come up with an idea if you don’t have any ideas to start with? In this episode, Bernadette Schwerdt speaks to a man who knows how to predict what the future holds and how to choose ideas that have a greater chance of succeeding - Morris Miselowski. He’s one of Australia’s most sought-after futurists and he’ll reveal where the next hot spots are, the top tech-tools you should use to test if your idea has merit and a fool-proof formula for bringing your idea to life. http://businessfuturist.com/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

Lots of people have great ideas for startups, but few actually ever bring those ideas to fruition. One man who did take his idea from concept to completion is Morgan Coleman, the founder of Vets on Call. Bernadette Schwerdt talks to Morgan about the Lean Methodology principle and how he followed it to the letter, creating his MVP and a few weird looks at his local dog park in the process.  http://vetsoncall.pet/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

Choosing a good web developer is one of THE most important decisions a startup entrepreneur makes. So, where do you go to find a good web developer, and how can you tell if they’re any good? What questions reveal their true ability to deliver on their promises and how do you hold them accountable if you don’t like what you get back? Bernadette Schwerdt speaks to Jim Stewart from StewArt Media, a web guru and the go-to tech specialist for many of Australia’s top online businesses, for the inside tips on how to choose the right web developer for your business.  https://stewartmedia.com.au/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

You’ve got a great idea for a startup but you lack one important ingredient. Money. Moolah. Cash. Someone who knows how to find money – and lots of it – is Owen Hereford. As a former investment banker with Goldman Sachs and an angel investor in multiple startups, Owen knows where the gold is buried and in this podcast he’s going to tell you where to find it. Whether you’re looking for seed capital or some serious money to launch your IPO, if you’re keen to access ‘other people’s money’, this podcast is for you.  Follow Owen Hereford on LinkedIn: https://www.linkedin.com/in/owenhereford/  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

Did you know that there are people out there who will PAY you $25,000 dollars to build a startup? That’s right. Free money. But that’s not all they’ll do. They’ll provide you with mentors, get you meetings with people you’d never have access to, help you find customers, introduce you to investors and tech partners and much more. Who are these people and how can you get in on the action? Trevor Townsend, the cofounder of Startupbootcamp tells us how you can get on-board the Accelerator train, what they look for in a startup, what they want in return and how to pitch your startup story to win a coveted place in their programme. https://www.startupbootcamp.org  @bernschwerdt https://www.bernadetteschwerdt.com.au https://howtobuildanonlinebusiness.com.au/ https://www.copyschool.com  Find Bernadette on Facebook: https://www.facebook.com/BernadetteSchwerdt/ Follow Bernadette on LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/ Find PodcastOne Australia on Facebook: https://www.facebook.com/podcastoneau/ Follow PodcastOne Australia on Instagram: https://www.instagram.com/podcastoneau/ Follow PodcastOne Australia on Twitter: https://twitter.com/podcastoneau  Download the PodcastOne app from the Apple and Google Play app stores

The ultimate guide to launching and growing a business online. You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Best-selling author and digital marketing specialist Bernadette Schwerdt (How to Build an Online Business and Secrets of Online Entrepreneurs) uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. This series will help you identify the best business ideas to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring interviews with some of Australia’s most successful disruptors, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know.

Bernadette Schwerdt is a recognised authority in online marketing and the author of "How To Build An Online Business: Australia's Top Digital Disruptors Reveal Their Secrets For Launching and Growing an Online Business." Bernadette also coaches business owners on how to be outstanding speakers and copywriters. As a commentator for ABC TV, BRW, B & T, The Australian Financial Review and Sky News, Bernadette is the go-to person for online marketing, sales and promotion.  See acast.com/privacy for privacy and opt-out information.

So you want your online business to be a success ? Of course you do. Why else would you be doing it? In this, episode I’ll be chatting with Bernadette Schwerdt, one of Australia’s leading speakers and writers on the topic of .com success.

This week on BBF we will share some great advice that EVERY business owner could benefit from. With us on the show is Bernadette Schwerdt, who offers us an excellent insight into the online sphere thanks in no small part to her experience writing her book “Secrets of Online Entrepreneurs”. For the book she interviewed 100 of the most disruptive online marketers in the world, so she certainly knows from the best how a business can stand out in a crowded marketplace. A copywriter by trade, Bernadette has created campaigns for the likes of Apple, American Express and BHP and is the founder of the Australian School Of Copywriting. And what’s more, Bernadette has actually appeared on Neighbours a total of four times! See below for some of Bernadette’s top online-marketing insight: **  60% of small businesses in Australia don’t have a website. This seems incredible, but if your business is part of that 60% then it’s time to get with it!! **  Retailers who already have an offline presence actually are in the best possible position to succeed online. **  Think offline before you go online. Make that product, make that sale. Don’t try and reach out to a thousand customers if you don’t even have one customer. **  Understand your metrics. You may not be an SEO expert but you may need to manage one, so you have to know enough to be able to measure the performance of marketing professionals effectively. **  Make your content sharable. If you make your content good enough to share then you won’t need to pay silly money for advertising. **  The best way to shape your content is to ‘answer' the questions your customers/clients ask most regularly. In this episode of Business Brain Food you will learn: **  Ways to create lead magnets **  The concept of purchase cycles **  The importance of content **  SEO explained **  How to stand out in a flooded online market **  Income goals V global disruption **  The power of A/B testing software Resources mentioned in this episode: **  Build the business you imagined with coaching from Maxmyprofit **  Check out Bernadette’s website here **  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: Getting noticed in a flooded online marketplace might seem daunting, but if you follow Bernadette’s simple advice you cannot fail to make progress! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000  

Today on the Cloud Stories podcast I’m talking with Bernadette Schwerdt. Bernadette is the author of Secrets of Online Entrepreneurs: How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too. Bernadette and I are both authors with Wiley Publishing. We publish books with real pages! Every month Wiley sends authors a newsletter about what other authors are doing and I when I read Bernadette had written a book on the topic of successful entrepreneurs – I thought it would be of interest to listeners of this podcast. So I approached her and she kindly agreed. We then played calendar games for a few months and finally I’m excited to share with you that she’s on the show! What I learnt from my conversation with Bernadette is that you don’t need a team of expert in what your business does e.g. if you sell wine you don’t need a sommelier, what you need is a hacker and a hustler.  I’ve been thinking about this quite a lot. In episode 11 of Cloud Stories I spoke with Tejaswi Raghurama at Pipemonk and his job title was Growth Hacker. I need to speak with someone and explore the growth hacker phenomena. Bernadette also shared that she learnt through her interviews that businesses needed to operate quickly and on a bootstring. If they were to fail they needed to fail forward.  Failing forward essentially means you turn your mistakes into stepping stones that move you forward. I hope that hearing about how other successful entrepreneurs have succeeded may help you in your own business. Bernadette is the director of The Australian School of Copywriting, an online training company specialising in the science and art of content marketing. She is the author of the best-selling manual “Writing for Profit” and of the new book “Secrets of Online Entrepreneurs” by Wiley Publishing. She is a columnist with the magazine Inside Small Business, an Ambassador Blogger for Australia Post, a lecturer in marketing and communications at leading universities around Australia and is in demand as a speaker on leadership, entrepreneurship and marketing. When she’s not working in marketing, she moonlights as an actor and appears regularly on TV in iconic shows such as Neighbours, Winners and Losers, Jack Irish and others. In fact I was watching Jack Irish the other night and a lawyer appeared who sounded exactly like Bernadette and I checked the credits and it was her! Jack Irish is a great Australian drama on the ABC at the moment – if you have the chance to watch it. Bernadette’s business The Australian School of Copywriting was formed in 2001, and has trained thousands of students in the art of copywriting. Specialising in providing real-world, practical techniques, students learn how copywriting can not only benefit their small business, but how it can become a main source of income. Here’s an extract from Secrets of Online Entrepreneurs – that I read during the podcast: Morris’s top 10 trends to watch: Lawyers/accountants/service industry Statutory paperwork and routine regulatory forms will all be completed digitally by 2025, leaving service providers to earn their fees, by selling their wisdom, intuition and feelings. As the sea of data rises and possibilities exponentially grow, we will be crying out for wise people to make sense and purpose out of all of it for us. We’ll be searching for experts who can let us know – in advance of use even knowing we need to know it – what to do about it or with it. That’s tomorrow’s service industry’s goldmine. That’s all about understanding and accessing accurate timely big data interpret it, analyse it and communicate it. That’s one of the reasons I invited Geni Whitehouse to be a guest on the show – episode 36 of Cloud Stories – to speak about the importance of communicating in everyday language that small business people understand. Today’s episode is kindly sponsored by Spotlight Reporting. I wanted to share with you a conversation I had during the week. I was speaking with a bookkeeper who had many freelance professionals from the same industry all on Xero. I explained to her that she could use the Spotlight Multi product and she could suck in all of the Xero organisations, and doing that she could rank them, visualise them, benchmark and consolidate them. Breaking that down, she could see the comparisons between revenue earned against cost of sales whether they were in line with the other business and potentially whether there were exceptions that needed further investigation. Using a tool like Spotlight Multi can help you sell your wisdom, your intuition and your feelings. You can graphically look at something and quickly see exceptions that can lead you to understand and react to trends in the business. This in turns improves your ability to manage the business.   Laugh like a drain   In this episode I talk to Bernadette about: Mad Men television series What is copywriting E-books vs books with real pages Importance of all employees to have an online presence which incorporates what they want to be known for How to develop high quality content and re-purpose it across platforms When an online business needs a copywriter How should a business engage a copywriter 7 steps to create a successful online business: purpose, people, planning, profit, positioning, profile, promotion Critical to understand the actual business you are in How Malcolm Turnbull made his millions – it may surprise you! The two people every online business needs is a hacker and a hustler Don’t be obsessed with perfection Fast and quick, think fast and fail forward  Resources mentioned in this interview https://www.shoesofprey.com/ http://au.whogivesacrap.org/  Connect with Bernadette Schwerdt Info@copyschool.com copyschool.com bernadetteschwerdt.com.au     Connect with Heather Smith Click here to sign up to my newsletter http://bit.ly/SignUp4Newsletter Listen to my podcast : http://cloud-stories.com/  Read my latest blog post : http://www.heathersmithsmallbusiness.com/blog/ Visit my website : www.heathersmithsmallbusiness.com  Book time with me heathersmithau.gettimely.com/book   Subscribe to my YouTube channel : https://www.YouTube.com/ANISEConsulting Follow me on Twitter: https://www.twitter.com/HeatherSmithAU Join my FaceBook page : https://www.facebook.com/HeatherSmithAU  Connect with me on LinkedIn : http://www.linkedin.com/in/HeatherSmithAU Add me to your circle on Google + https://plus.google.com/+HeatherSmithAU/posts       

Bernadette Schwerdt is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites.

How to Create Copy That Sells with Bernadette Schwerdt Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible. Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn: ** Definition of copywriting ** Benefits of learning how to write copy ** Cost to hire copywriters ** What constitutes as copywriting items ** Copywriting process and rules ** Importance of headlines, offers, call to action, testimonials, etc. ** Copywriting mistakes Resources mentioned in this episode: ** Bernadette Schwerdt: bernadetteschwerdt.com.au ** Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book ** Australian School of Copywriting: copyschool.com ** ActionCOACH Session: businessassessment.com.au ** DiSC: discprofile.com ** Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad ** The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business Take a look at copy writting for your business Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

"Only pizzas are delivered" - the new UK Government style guide, good news about journalism, handwriting versus typing, Seth Godin answers digital publishing questions, blogs versus podcasts versus videos, Copywriter in Residence Bernadette Schwerdt, how to manage your Christmas deadlines and more! Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com