Marketers Club: Market your talent and earn what you're worth

If like so many entrepreneurs you have spent a small fortune buy various gadgets, devices, apps and tools to help you grow your business.   But the only tool you really need to attract and win more customers is the device you already have in your pocket.   That's right your smartphone is the only tool you need today to be able to create great video content that converts prospects into customers like magic.    My guest this week is Julian Mather. Julian spent years working as a professional cameraman for the ABC, BBC and National Geographic and he says the only camera we need these days to make great marketing videos is a smartphone. 

When you learn how to effectively package up your knowledge for the media you can unlock an incredible business amplifier.    The media is hungry for content and actively on the lookout for entrepreneurs with real expertise who can shed light on how to help their audience solve their problems.    In this episode we explore some brilliant ways for you to start winning media coverage that costs you nothing, but helps you attract lots of new customers. 

Marketing is often seen as a broad and complex area that has so many elements to consider. And while it's true there are many important components, there are 3 Essentials you MUST get right. Without these 3 Marketing Essentials in place you will find it difficult to attract the volume of clients you want and need to run a profitable business.  In this episode we explore the 3 M's of marketing. What they are and how to apply them effectively in your business. 

People often limit their view of marketing to being the process of attracting clients to their business. But Marketing is so much more than that.  One of the most powerful and profitable aspects of marketing is Ascension. The art of maximising the value of every client. In this episode I walk you through how to build your own value ladder and ascend your clients. If you want to stop leaving money on the table and miximise your profit potential of your business this one is for you.

The world of digital marketing has become increasingly complex, confusing and costly.  This week I speak to an SEO (Search Engine Optimisation) specialist Paul Harrison to help you discover how to maximise your website ranks. Every day people are searching for the services you offer. The only question is will they find you?  If you want to know how rank better and be found by more of your prospective customers, this episode is a must listen. 

What's your pricing strategy? Do you have one?  If you are like so many business owners you are not earning what you are worth.  Without doubt one of the fastest ways to grow the bottomline profits of a business is to charge more.  If you know you offer great value but have been afraid to raise your prices this episode reveals how to do it successfully. If you want to start earning more, you'll want to make it a priority to listen to what Andrew shares in this interview. 

Franchising is one of the most popular and successful business models in the world.  Whether you are considering scaling your existing business by franchising it, or you are looking to get into business and wondering if being a franchisee is right for you, we've got you covered. In this episode we explore the pros and cons of owning a franchise and hear the low down from an award-winning franchisee on the secrets to his success. 

It's the classic chicken and egg. Which comes first, finding your purpose or generating a profit. Every business needs to make a profit if it wants to survive. The question is could you be more profitable if your purpose were clearer? Well according to my guest this week the answer is a resounding YES! Phil Preston, author of Connecting Profit with Purpose, reveals the smartest business are making it a priority to connect the two. In this episode we explore how you can ignite your income generation and impact on the world at the same time.

Have you found your customers are taking long to make a buying decision?  It's one of the many consequences the Coronavirus has had on business results. Customers are taking longer to say YES! This week we explore what adjustments you need to make to your sales approach to ensure you can accelerate the sales process. My guest is Kevin Ryan. Author of the book TILT, Kevin has been teaching people the art of selling (especially in a time of uncertainty) for over 20 years. In this episode he shares some valuable insights to help you make winning sales easier and faster. 

Every day businesses invest in expensive websites, social media campaigns and pay per click advertising strategies all with the aim of generating more sales.  But one of the oldest and still most effective sales channels is found in the humble telephone. It might not be the sexiest means to generate sales, but it remains one of the fastest ways to generate leads and sales.  In this episode we explore some of the secrets to success with Australia's queen of tele-sales, Jenny Cartwright.  

Webinars are a powerful but often underutilised sales tool. When you know how to create and leverage them properly, they can produce big dollars. Many businesses are using webinars successfully to sell their products, programs and services every day. In this episode I walk you through a 7-step plan for how you can use webinars to sell. If you have discounted or ignored webinars as an effective sales channel, this episode will cause you to think again.

When it comes to building educational content and courses you won't find many better than Terry Hawkins.  A self-confessed, life long learner Terry's courses, keynotes and programs have influenced millions around the world.  In this episode she shares the most crucial concepts for success as a speaker, trainer, coach or educator. 

Any way you slice it life is short. Whether you are fortunate enough to live until your 100 in good health, your time on this planet is fleeting.  The challenge is how to make the most of the time you've got and to live your life to the fullest. My guest this week is Travis Bell, a.k.a The Bucket List Guy. Trav has spent the last decade travelling the world and encouraging people to find their best selves.  To live their life to the max and fulfil their true potential and in this episode we explore his book - My Bucket List Blueprint and psychology behind it.

The beginning of a year usually signals the setting of lots of resolutions and goals. Unfortunately, most of those will have been abandon before we are even halfway through January. I this episode we explore the four essential steps you need to take to turn your dreams and wishes into a reality. Discover how to shift from being a Goal Setter, to a Goal Getter. If you want to achieve some breakthrough results in 2021, this episode will show you how to hit your targets.

Technology expert Terry Brock shares four tools you can use for FREE to create a REAL competitive advantage for your business.  Video is one of the most powerful tools available to any business and now thanks to the latest technologies it's easier than ever to produce compelling video content to help position your expertise and stand out from the crowd.  If you want to know the fastest way to get the edge in 2021 these tools are a great starting point to help you create more WOW Factor for your customers. 

If you want to improve your sales conversion I have good news, you don't need to become a pushy or manipulative salesperson to do. In fact, today, the more you push the less likely you are to succeed.  Nobody likes being SOLD to. But we do like people to help us make sound decisions and buy the things we want and need.  Your job is not to convince someone to buy from you. Your job is to help them discover why you are the best choice. That starts with a mindset of service. In this episode we explore the art of No Pressure Selling. How to sell what you offer without ever being pushy!

Do you know the 7 SURE-FIRE ways to grow your PROFITS and your business?  This week my guest Chris East, reveals the seven levers you can pull in your business to accelerate growth an profit.  By paying attention to these profit drivers you can seriously boost your bottom line. If you want to take the stress out of running a business and put the profit in, then this episode is for you.    Dedicated to accelerating your success. Paul. P.S. To access past episodes simply click HERE

We all know 2020 has been a year of disruption. We have faced unprecedented challenges this year. But when a business, an industry or a sector gets disrupted you have two choices.  You can ignore the changes going on around you or you can proactively begin to innovate your approach.  In this episode, speaker, author and all-round good guy Gihan Perera shares some of the insights from his latest book about how to navigate the disruption caused by a global pandemic and how to build a plan that will see your business thriving again in 2021 and beyond. 

Every business gets asked the question 'So what do you do?' but few people know how to answer it in a way that will generate interest from the person asking.  In this episode we walk through a powerful and proven 4-Step framework for constructing a HOOK STATEMENT that will help you deliver a Clear, Concise and Compelling way to describe what you do.  Once you adopt this strategy and make it your own you will have a REAL competitive advantage and become a standout in your field with the ability to attract more clients to your business. 

Have you ever run a Facebook Ad, paid for a click, or boosted a post?  If you've ever tried to generate leads or revenue from the FB platform you'll know it's not as simple as just investing a few dollars in running an ad and watching the sales roll in! To make money on FB you need to understand the rules and my guest this week is one of the world's leading experts. Bob Regnerus is the co-author of the 4th Edition of the Ultimate Guide to Facebook Advertising and in this episode he shares the FASTEST ways to succeed with the world's most powerful social media platform.  Whether you have dabbled with FB advertising in the past or use the platform to drive your business there is something for everyone in this episode. 

Email marketing is 40X more effective than social media according to a recent study by McKinsey & Co.  That means having a high quality email marketing campaign in place to help convert more prospects into buyers is a must for any business.  In this episode we explore the SIX ESSENTIAL emails you need to create to maximise conversion and sales. Walk you step-by-step through everything you need, including a link to a sample campaign for you to swipe and deploy into your business.

Mothers make up one of the most influential and powerful buying groups in Australia.  If you have a product or service that impacts the life of a mum or her family this episode is packed with gems for you. Katrina McCarter is a data driven marketer who helps companies market and sell their products to mums.  If mums are not part of your target audience, don't worry there is still plenty of valuable content here for you on the benefits of niche marketing and adjusting your message to attract your best buyer. 

Do you have a long list of urgent tasks that prevent you from ever getting to the truly important stuff?  Are there parts of your business that fall to you to do that you don't enjoy and you know are not your strength? If YES, then it may be time to hire a Virtual Assistant (VA) to help you to create the space and time to focus on the things that will grow your business faster.  In this episode we explore how to find the perfect VA for you!

Gabby and his brother Hezi are two of Australia's most successful and revered online retailers.  Starting from zero, they have combined to build some of the most iconic digital brands including Catch of the Day, Scoopon, Menu Log, Luxury Escapes and many more. Gabby joins me to share some of the many lesson learnt and to help inspire the next generation of entrepreneurs looking for online success. If you want to know how to accelerate the growth of your online business, this is a must listen. 

One of the most important, yet difficult things for any entrepreneur to learn, is how to communicate their value, uniqueness, and talent. Skilled marketers understand success hinges on their ability to communicate effectively across the full customer journey.  In this episode we explore in detail the four essential communication streams every business needs to have as part of their marketing mix.

It's been said that it's good to be better, but it's better to be different. In a crowded marketplace your ability to stand out is crucial.  The key is developing a STRONG Personal Brand. In this episode we explore what a personal brand is, why it's so important and some practical ways to strengthen the brand you project. 

If your online presence wasn't important before we were forced to face a global pandemic, it almost certainly is now.  Increasingly the first impression people get of you will come from what they find online. Your website and social channels are ground zero. Get it wrong here and you could have lost before you even get in the game.  Kirryn Zerna, author of the Stand Out Effect, shares a guide to building an winning presence online. In this interview she shares some of the most important things you can do to make your first impression a good one.

When it is all said and done your life will not be measured by how much you earned, the car you drove or the house you lived in. You will be remembered for what you did, how you made people feel and the contribution you made. My guest this week on the podcast is Joe Jordon, author of the book, How to Live a Life of Significance. Together we explore the ideas of gratitude, belonging and purpose. It is a timely reminder of the things that matter most. Things we can easily lose sight of, especially during a pandemic.  

In a world where people have less time and more options, social proof plays an important role. It can help you to capture attention and convert prospects into customers.  In this episode we explore 5 different ways you can quickly and effectively provide proof of your expertise.  Research shows that more than 70% look for social proof that a brand can deliver on it's promises before they make their buying decision.  If you want to win more business, you need to offer more social proof. Listen now to find out how to do it.

Any serious business has a website. The question is how effective is your website at converting visitors into customers? One of the most effective tools available to increase your conversion rate is the use of LIVE CHAT. If you are not familar with Live Chat, or not sure if it's right for your business, this episode will answer all your questions.  My guest Terry Wilson, is founder of Chat Metrics and an expert in Live Chat. He shares a host of powerful reasons why if you have a website you should have live chat on it. 

They say Content is King and for good reason. Content Marketing is a highly effective way to build an audience and ultimately create a client base.  When you know how to create great content you have taken a big step to building a profitable business. This week's guest is Morry Morgan and he shares the step-by-step content marketing process he's been using to grow his latest business.  If you're looking for a practical example of real life content marketing then this episode is for you. 

The words you use to communicate what you do - matter. They Matter a LOT!  The ability to write great copy is a skill every business owner either needs to develop or they need to hire someone who knows how to write great copy. The words you place on your website and in your marketing materials have a huge impact on whether you are able to ATTRACT ATTENTION, and ultimately win a customer.  In this episode I share 10 Powerful Copywriting Secrets ANY business can apply to producing better results.

Meet Jesse Cole. He's a rule breaker, a game changer and true innovator. When it comes to business whatever's normal you can be sure Jesse will do the complete opposite.  He believes it's the best way to STAND OUT and his results prove that he's right. In this episode Jesse shares how he took a failed baseball team in Savannah and with no money turned into a roaring success.  And it all started with one core belief. Put the Fan First. Always! If you want a shortcut to business success, this podcast is for you.

The media is hungry for content and you have the opportunity to position your expertise and become their GO TO person.  In this episode PR and Media expert Monica Rosenfeld helps take the mystery out of how to work with the media and reveals that any business owner can create newsworthy angles the media will love. If you want to claim a real competitive advantage, create instant credibility, increase your conversion rates and see a spike in sales, learning how to generate free media coverage is a great place to start.

Many entrepreneurs find selling difficult. If you suffer from sales reluctance or feel a sense of dreed whenever you need to ask someone to buy from you, this week's podcast is a must listen.  If you run a business having the ability to generate sales is crucial. Knowing how to do it consistently, successful and without the need to twist anyone's arm is central to your success. The secret to your sales success is not found in one big magic bullet solution. It comes from making little tweaks to dozens of little areas of your sales process. 

My guest this week is best-selling author Margie Warrell. In her latest book You've Got This, she explores the two big challenges in life. 1. How to identify why your here. What is your life's purpose? 2. How to cast a Bold Vision and trust yourself to achieve it?  We are all on a mission. How big the mission is up to you to decide! No matter the size of mission you choose to pursue you will face obstacles, challenges and difficulties along the way.  In this episode Margie explains your ability to stay on track comes down to one thing. Self Trust. Believing in yourself enough to know despite the hardship you may encounter, that You've Got This! You can find a way through the tough times and you will prevail.  

Conflict is an inevitable part of all our lives, the real question is how do you respond to conflict situations? When difficult conversations need to be had do you tackle them head on, or do you duck and weave and avoid them as long as possible.  No matter whether you are a person who thrives under pressure and enjoys managing conflict, or you are someone who avoids conflict at all costs, this week's episode is packed with great ideas to help you reduce conflict whenever it arises, with respect, skill and grace. 

There is no doubt that 2020 has been a challenging year and no one could blame you for feeling a little flat from time to time. So, as we continue to face uncertain times the question is how do we remain optimistic?  My guest this week is Helen Mac. She is a optimism specialist. She works closely with leaders and companies helping them to work through challenges and remain positive, no matter the size of the issues they face. If you're looking for a shot in the arm and a little dose of positvity this episode is one for you.

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly.  The key to a success website or for any marketing initiative is the WORDS you use.  When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it. 

It's noisy out there and if you want people to see, hear and respond to your marketing messages you better make sure they are highly relevant.  Bill Cates latest book Radical Relevance explores what it takes to cut through a noisy marketplace and ensure your message is received.  In this episode Bill outlines some of the rules to sharpening your message and penetrating the noise. If you run a business this podcast is a must listen. 

Marty Wilson is a former professional stand-up comedian who today travels the world teaching companies, the practical health, relationship and overall commercial benefits of adding humour to what they do and how they communicate.  Science shows that people are more likely to listen, connect and establish trust with someone who makes them laugh. The good news you don't need to become a comedian, you just need to learn how to add a little humour and it's easier than you think.

Eric Bailey had to overcome incredible odds to realise his dream of being a professional basketballer. Eric played in the NBA and NBL and today travels the world teaching students and corporate audiences how to develop the mindset of a champion.  If you're looking for a dose of inspiration and want to know how to cast a powerful vision for your life, this episode is for you. 

Who is the REAL you and are you brave enough to show to the world?  In a world where most people do all they can is to fit in, the best marketers do the opposite. They look to stand out. If you've been squashing your creative side this episode explains why it's time to celebrate the things that make you, uniquely you and why it time to share them with the world.  The truth is the vast majority of people are afraid to reveal who they are, instead choosing to conform to the acceptable norms. But if you want to make your marketing unique and distinctive, it's time to be brave and shine a light on the real you.

Your list is one of your most valuable business assets. If you don’t have a database of customer and prospects, you need to create one. You don’t want to rely on your social media channels. You want an email list that you own and control. This episode comes with Bonus guide and Video Training which you can access at www.marketersclubacademy.com/listbuilding During the Covid-19 crisis it was the businesses with a strong list that were best placed to survive. They were able to pivot their message and communicate quickly with a list of prospective buyers who knew and trust them. Allowing them to continue making sales. Nothing causes more stress in a business than a shortage of quality leads coming in. The most effective way I know to generate leads is by creating a solid List Building strategy. And this week I step you through the whole process.

Seth Godin author of the Purple Cow called Podcasting the new Blogging. A lot of subscribers have been telling me how much they enjoy the podcast and it's got them curious about the option of launching their own. So, this week I've asked someone with a lot of podcasting experience, Lyndal Harris from Podcast VA to come on the show and share EXACTLY what you need to know to create your own show. Lyndal has helped hundreds of business owners to set up, launch and manage their own podcast. If you want to know what's involved and all the benefits that can come from producing your own podcast this episode is packed with information I wish I'd had before I started my show.

You may be wondering what's in a name. it turns out the answer is a lot. Brand names are more than a way of identifying one company from another. Great brand names can actually influence how popular and successful a company becomes.  If you're not attracting the volume of clients you need right now, one of the issues might be the name of your business. My guest this week is Louise Karch, author of the book Word Glue. A Branding Expert, Louise has been helping to name companies for over a decade.  So, whether you're thinking of a rebrand, launching your first business and wondering what to call it or simply interested in how to improve the positioning of your brand, this episode is for you. 

One of the consequences of the coronavirus has been that we have had to live in various states of isolation. As a result, our regular routines have been interrupted and our normal rhythms broken. This break in our usual patterns has been a source of great stress and anxiety for many people.  The task of finding a new rhythm and a new routine can be challenging, so I've asked High Performance expert Lisa McInnes Smith to join me to share some practical things we can do to get our lives back into a positive groove, where we can continue to grow, develop and expand our abilities.  It's a fun chat packed with great ideas. If you want to know how to maximise your ability to get the most out life in isolation, this episode is for you. 

In episode 35, Australia's leading parenting expert Michael Grose shares some valuable strategies about how to develop structures, create routines and make the task of juggle raising kids and working from home functional.  Many parents are getting a crash course in home schooling their children, while they try to keep a business running. This wouldn't be easy in the best of times but with the added pressure of life in isolation thanks to COVID-19, the challenge just got even tougher. To learn how to make it work and maintain your sanity take a listen to what Michael suggests. 

One thing the Coronavirus has done is sharpen the focus of every business leader on the need to create a stronger online presence for their company. The big challenge however, is knowing which tool to choose? To help you cut through the confusion, I've decided to pull back the curtain and sharing the tools we use to drive our online success. After several false starts, many challenges and some costly mistakes I finally found the right tool. In my opinion it's the most comprehensive, cost effective and easy to use tool on the market. It has been a game changer for my business. This week I explore the challenges of getting started, the keys to accelerating success, and tool's, strategies and mindset you need to succeed online.

The impact of the Coronavirus has been felt around the world. It has forced businesses to close, cities to into lock down and people into isolation. The way we do business has been forced to change. One of the biggest changes is the use of technology to host meetings, events and connect with others.  One of the fastest growing and most popular platforms is Zoom. In this week's episode my guest Warwick Merry runs you through the keys to success with using Zoom. Whether you are a seasoned presenter who is trying to transition to online, or someone who is nervous about technology and how to make this all work for your business, this episode is for you. 

The impacts of the Coronavirus have been felt by every business around the world. It has thrust us all into a world of change, one that many of us were unprepared for. But despite the size and speed of change we've all been forced to endure, the question now is about how to positively navigate the new look world we live in.  There are 5 distinct phases of change that we all go through and as business leaders it's important for us to understand them, to be able to embrace them, and use them as a springboard for a brighter future. This episode is dedicated to helping business owners everywhere to successfully plot a path through the negativity so they can regain a sense of control.