Podcast appearances and mentions of george nenni

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Best podcasts about george nenni

Latest podcast episodes about george nenni

Facts Not Feelings with Brooke C. Furniss

Join Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Performance at Wikimotive, and Patrick Downes, Director of Digital Marketing at Ruge's Auto Group at the Digital Marketing Strategies Conference (DMSC) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies designed to elevate car dealership profitability. This episode of 'Facts Not Feelings' explores innovative approaches to automotive marketing that will help you expand your market and drastically improve your return on investment.

Strategy with Jason
What dealers need to know about Google Analytics 4 - Matador Buscast ft. George Nenni

Strategy with Jason

Play Episode Listen Later Jul 18, 2023 22:11


On this episode of the Matador Buscast, Jason is joined by George Nenni at NADA Dallas 2023. They discuss what dealers need to know about Google Analytics 4. Listen To The Full Podcast Episode Here: Apple Podcast: Spotify: YouTube: https://youtu.be/B71QUF-bla0 Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca George Nenni: https://www.linkedin.com/in/georgenenni/

DEALER TALK
Season 7 Finale: George Nenni and GA4

DEALER TALK

Play Episode Listen Later Jan 17, 2023 84:28


Learn what is up for Season 8 and welcome our guest, George Nenni. It's been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don't miss a minute. George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealers' Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon. Thank you all for an incredible season of learning and growth. We are excited for what is to come! News:

Auto Remarketing Podcast
USED CAR WEEK: George Nenni on making jump to Google Analytics 4

Auto Remarketing Podcast

Play Episode Listen Later Jan 12, 2023 27:03


In this special Used Car Week episode, we feature dealer trainer expert George Nenni's presentation on "Making the Jump to Google Analytics 4." Nenni says dealer must form a strategy to transition their website tracking to Google Analytics 4, and he shares some best practices for doing so in this session.

The KPI Cafe
AI in the Automotive Retail Customer Journey: Part 2 w/ Colby Joyner

The KPI Cafe

Play Episode Listen Later Jul 14, 2022 22:38


For today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology.We hope you enjoy as Colby navigates us through specific, real-world applications of AI and the obstacles he's encountered in his new role at Konect.ai. There will be no "What's Going on in Auto?" segment today, but we highly encourage you to check out George Nenni's insights in Part 1 if you missed them. Here's what you can expect from today's episode:How AI Can Pivot to Send Customer to Real SalespersonSpecific ParametersNotification ProcessAI as Part of the Dealership WorkflowFuture: OutboundNow: In the BeginningTask Reduction / StreamliningEventual OmnichannelHow is the Industry Reacting to AI in Customer Journey?HesitancyUtilizing Dealers and Data to EnhanceFinal Tips/Insights for Considering AIIntegrity of Intended InformationHow to Learn about Konect.ai and Connect with ColbyPreviewing Next Week's EpisodeIf you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!

The KPI Cafe
AI in the Automotive Retail Customer Journey: Part 1 w/ Colby Joyner

The KPI Cafe

Play Episode Listen Later Jul 13, 2022 25:47


Artificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, what it doesn't, and how to tell the difference between a true, transparent partner and those "other guys."As expected, Colby lays out myriad insights for dealers and vendors to make informed decisions regarding this emerging technology. If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation!And, of course, we have long-time friend George Nenni coming on to share "What's Going on in Auto?".Here's what you can expect from today's episode: What's Going on in Auto? w/ George NenniColby Joyner's Automotive Origin StorySetting the Context for Today's Episode210,000-Foot Perspective on AI Integration w/ Automotive RetailBasic IntroductionCustomer Journey ComfortabilityFollow-up / EnhancementBalance Between Feeling and FoolingSticking to the GistNatural LanguageStore IdentityAccepting LimitationsWhat Does AI Engagement w/ Customers Look Like?Qualifying QuestionsGood ExperienceKeep Customers EngagedPivot to Real SalespersonConcluding ThoughtsIf you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!

Strategy with Jason
Don't Be Afraid To Experiment! ft. Tianna Mick, George Nenni and Ashley Cavazos

Strategy with Jason

Play Episode Listen Later Jun 9, 2022 27:16


Welcome to another episode of the Matador Yachtcast! Thats right... Yachtcast. On this episode Jason is joined by Tianna Mick, George Nenni and Ashley Cavazos. The 4 of them discuss fundamental changes in the last 24 months, not being afraid to experiment and the best marketing tips for your dealership! Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Tianna Mick: https://www.linkedin.com/in/tiannamick/ George Nenni: https://www.linkedin.com/in/georgenenni/ Ashley Cavazos: https://www.linkedin.com/in/ashley-cavazos/

Strategy with Jason
Best Marketing Tips For Dealerships! Ft. Tianna Mick, George Nenni And Ashley Cavazos

Strategy with Jason

Play Episode Listen Later Jun 9, 2022 5:09


Welcome to another episode of the Matador Yachtcast! Thats right... Yachtcast. On this episode Jason is joined by Tianna Mick, George Nenni and Ashley Cavazos. The 4 of them discuss fundamental changes in the last 24 months, not being afraid to experiment and the best marketing tips for your dealership! Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Tianna Mick: https://www.linkedin.com/in/tiannamick/ George Nenni: https://www.linkedin.com/in/georgenenni/ Ashley Cavazos: https://www.linkedin.com/in/ashley-cavazos/

Strategy with Jason
How to Beat Independent Repair Shops on Google ft. George Nenni & Cody Jerry - DD Tampa Chats

Strategy with Jason

Play Episode Listen Later Apr 29, 2022 10:18


On this episode, Jason is joined by George Nenni and Cody Jerry to discuss Digital Dealer Tampa which is right around the corner! The trio discuss their intros to the industry, OEM websites, google business profiles, the oppurtunities around fixed operations and executing on ideas. www.strategywithjason.com for more content, bookings and information. Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca George Nenni: https://www.linkedin.com/in/georgenenni/ Cody Jerry: https://www.linkedin.com/in/codyjerry/

Facts Not Feelings with Brooke C. Furniss
Monday Recap: What Has Happened To Good Customer Service?

Facts Not Feelings with Brooke C. Furniss

Play Episode Listen Later Feb 7, 2022 16:59


Big thanks to George Nenni with Generations Digital for stopping by Facts Not Feelings Friday and chatting. This week we are super excited to have PCG Digital's CEO Glenn Pasch on the show. The show will be a must listen for sure!What do Chick-fil-a, Walt Disney, and the Apple Store have in common? Their customer service is top notch. They seem to genuinely care about their customers/clientele. They are friendly, courteous, polite, treat the customer with respect, make sure the customer is always put first, and when they make a mistake are quick listen, apologize, and to solve it. They are always trying to innovate to better serve the customer and make the customer journey more streamlined and seamless. When they hire a potential candidate, one must meet their high standards vs trying to mold them later. All these companies empower their employees. They expect them to bring a positive attitude to work and to go above and beyond for the customer and the company. Then there are the numerous other companies that simply don't care. Regardless how long you have been a loyal customer, how much money you have spent with them, it means absolutely nothing as you are simply a number. Cross train your teams! Empower your employees. If you walk into an Apple Store, any employee can help you. Let the same be true for your business.Buy George's Book: https://amzn.to/3GD10CELearn More About BZ: https://bit.ly/3LiKxal

Facts Not Feelings with Brooke C. Furniss
George Nenni: Holding Your Ad Agency Accountable for Paid Search

Facts Not Feelings with Brooke C. Furniss

Play Episode Listen Later Feb 4, 2022 36:56


What an episode we had today with the one and only Founder of Generations Digital, George Nenni! As he so pointedly so stated, "there is no substitute for hard work," and he has definitely put in the work. Do you hold your ad agency accountable for Paid Search? Are you asking them questions about their approach? George offers some helpful, simple, and easy tips so that any manager can be more involved in knowing where their money is being spent and how.Buy George's Latest Book "A Car Dealer's Guide to Google Business Profile" on Amazon: https://amzn.to/3uHRQSSLearn More About BZ Consultants Group: https://bit.ly/3LiKxal

Facts Not Feelings with Brooke C. Furniss
Monday Recap: Having A Team First Mentality

Facts Not Feelings with Brooke C. Furniss

Play Episode Listen Later Jan 31, 2022 11:02


Big thanks to AlfaPhox's CEO/Founder and serial entrepreneur Jordan Furniss for stopping by last week's Facts Not Feeling Friday and dropping so much knowledge on us. Remember to work smarter, not harder and to do your research! This Friday we have Generations Digital's Founder and insanely talented George Nenni. If you don't already have a copy of his book, pick one up today: https://amzn.to/3IR8G5BWith the Beijing 2022 Winter Olympics this week, remember the team mentality and to always have your team rowing in the right direction to avoid capsizing the boat or spinning in a circle, which leads the team stuck without progression. We forget that players get cut and traded all the time, but only after a resolution couldn't be reached. We are adults; treat your employees like it. Let's Go Team USA!Learn More About AlfaPhox: https://bit.ly/34NxexxEmail Jordan Furniss: jordan@alfaphox.comLearn More About BZ Consultants: https://bit.ly/3LiKxal

Strategy with Jason
Las Vegas Drive Podcast with Jason - George Nenni

Strategy with Jason

Play Episode Listen Later Dec 5, 2021 26:36


Joining me on today's show is Founder of Generations Digital George Nenni as we discuss google my business for your dealerships fixed ops, reducing your dealerships paid search, and how dealers need to engage on google analytics. George Nenni is the founder of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of “A Car Dealers' Guide to Digital Marketing” and “A Car Dealer's Guide to Google My Business”, both available on Amazon, as well as the creator of the GMBspy Chrome Extension. George Nenni https://www.linkedin.com/in/georgenenni/ Jason Harris https://www.linkedin.com/in/strategywithjason/ https://strategywithjason.com/

The KPI Cafe
Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George Nenni

The KPI Cafe

Play Episode Listen Later Nov 17, 2021 29:27


Your Google Business Profile listings are an integral part of  your digital marketing strategy. There are a number of components that your dealership needs to ensure are leveraged to maximize your potential for visibility in non-branded category searches for your vehicles and services.George Nenni of Generations Digital joins the KPI Cafe to talk about the fundamentals of your listings to help you make smart, strategic decisions about updating and maintaining your Google Business Profiles across you dealership's operations. In addition, he tosses in a number of insightful tidbits that he's gleaned from being in the weeds, building his expertise for this particular strategy.Here's all of what you can expect:George Nenni's Origin Story (2:25)GMB Listings 101: Crash Course (4:28)ListingsCategoriesCustomer-Facing Profit CenterImportance of Images for GMB (6:32)Owner vs. CustomerGoogleImage File The Play of Citations (8:29)NAPMozEducate the InternetPrimary Number on GMBDeep-Linking on GMB (10:45)Orange NotificationQ&A on Your GMB (11:59)Wild WestGeorge's Suggestion3 LikesBest Practices for Managing Reviews (14:34)Subscribe to Platforms1-on-1 EngagementKeywordsImpact of GMB Posts (16:41)FrequencyIndexationEvergreenKeywordsGetting Your GMB to Populate for the Right Searches (17:46)Category Best PracticesGoogle Knowledge GraphSelecting Primary CategoryRole of Attributes (19:56)Consumer-ConnectedConfirm or DenyWhat Does Automotive Retail Still Not Get Right? (21:30)Is There a Cadence of New Content for GMB? (23:59)Sources to Help Dealers Manage GMB (25:07)Final Tips on GMB from George Nenni (27:14)Connecting with George (28:17)

The Dealer Playbook
George Nenni: Mastering Google My Business For Car Dealers

The Dealer Playbook

Play Episode Listen Later Oct 21, 2021 29:18


George Nenni is the founder of Generations Digital and is a highly-sought after expert when it comes to helping dealers eliminate advertising waste and maximize their marketing dollars. In this episode, George reveals practical tips for dealers to fully utilize Google My Business listings to win more business.What we discuss with George Nenni:Why Google My Business is a critical element for car dealers. It's free to have a listing, and when properly optimized, dealers can get massive exposure and soak up search results placements on Google search engine.Why 3rd party listing sites are still a good bet in today's vehicle marketplace. Dealers should have multiple GMB (Google My Business) listings for each department. From fixed ops to body shops, sales and finance, dealers can leverage multiple listings to gain deep links to the various services they offer.Why dealers need to have a website even in 2021 and beyond. There is a lot of chatter about how dealer websites are going obselete with programs like Instgram shopping or Facebook shops and inventory listings, but your dealership website provides a critical marketing avenue to educate and build authority.Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!Thanks, George Nenni!If you enjoyed this conversation with George Nenni, please let him know by clicking on the links below and sending him a message.Click here to thank George Nenni on LinkedIn Click here to let Michael know about your number one takeaway from this conversation

The Dealer Playbook
George Nenni: Mastering Google My Business For Car Dealers

The Dealer Playbook

Play Episode Listen Later Oct 21, 2021 29:18 Transcription Available


George Nenni is the founder of Generations Digital and is a highly-sought after expert when it comes to helping dealers eliminate advertising waste and maximize their marketing dollars. In this episode, George reveals practical tips for dealers to fully utilize Google My Business listings to win more business. What we discuss with George Nenni: Why Google My Business is a critical element for car dealers. It's free to have a listing, and when properly optimized, dealers can get massive exposure and soak up search results placements on Google search engine. Why 3rd party listing sites are still a good bet in today's vehicle marketplace.  Dealers should have multiple GMB (Google My Business) listings for each department. From fixed ops to body shops, sales and finance, dealers can leverage multiple listings to gain deep links to the various services they offer. Why dealers need to have a website even in 2021 and beyond. There is a lot of chatter about how dealer websites are going obselete with programs like Instgram shopping or Facebook shops and inventory listings, but your dealership website provides a critical marketing avenue to educate and build authority. Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, George Nenni! If you enjoyed this conversation with George Nenni, please let him know by clicking on the links below and sending him a message. Click here to thank George Nenni on LinkedIn  Click here to let Michael know about your number one takeaway from this conversation

#DCDW Podcast van Paul de Vries
Bonuspodcast George Nenni: Presentatie over o.a. Google My Business tijdens het #DCDW event in Gent!

#DCDW Podcast van Paul de Vries

Play Episode Listen Later Sep 14, 2021 71:26


Hey, welkom allemaal bij een nieuwe aflevering van onze podcast met de missie om de online automotive beter te maken. Vandaag doen we dat op een hele andere manier. Namelijk met een bonuspodcast We hebben namelijk de live presentatie van George Nenni tijdens het #DCDW event in Gent. Ideaal om nog een keer te beluisteren of, mocht je het  event gemist hebben, alsnog te beluisteren.  De presentatie van George Nenni over o.a. Google My Business In deze educatieve sessie van het #DCDW event in Gent neemt de Amerikaan George Nenni (expert in online automotive USA) de deelnemers in ruim een uur mee in alle tactieken inzake Google My Business en op welke wijze je daar gevonden wil worden! Een echte aanrader voor mensen die werkzaam zijn in de (online) automotive! Pak je aantekeningenboekje er maar bij en veel luisterplezier! Het oktober event met Brian Pasch op 5 en 6 oktober Over een kleine maand is het tijd voor het oktober event!  Tijdens dit #DCDW event in oktober worden er verschillende presentaties gegeven. Denk hierbij aan presentaties/paneldiscussies over onderwerpen als voorraad, de online automotive anno nu, nieuwe tools en consumentengedrag. Deze presentaties/discussies worden gehouden door branchegenoten met passie voor hun vak. Zoals: verkopers, marketeers, managers en directeuren. De aanwezigen zijn allemaal automensen pur sang, onder andere werkzaam voor merkdealers, universele autobedrijven, importeurs en leasemaatschappijen die hun expertise uitwisselen. Zo is het #DCDW event het perfecte evenement om te netwerken en connecties te maken/op te bouwen in de (online) automotive branche. Wil je deelnemen? Meld je dan snel aan via: https://www.pauldevries1972.nl/dcdw-event Bedankt voor het luisteren naar deze aflevering van onze podcast. Volgende week uiteraard weer een nieuwe podcast met dezelfde missie: de online automotive beter maken! Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN Automotive BDC en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retailoplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto's gemakkelijk te adverteren en te beheren op meerdere autoverkoopsites. Waarom kiezen voor Spincar? Auto kopen anno 2021? Naast gemak, betrouwbaarheid kijkt een consument ook naar presentatie. De kleding- en electronicabranche doet dit al jaren door 360º beeld te gebruiken bij presentaties. En dat werkt. Mensen zijn op zoek naar volledigheid tot in detail. Als webshop profiteer je daar optimaal van. Daarom is 360º presentatie ook de manier om de aandacht voor consumenten te trekken die op zoek zijn naar een auto. Autobedrijven die werken met 360º beeld, -spins-, merken dat klanten het enorm waarderen en ontvangen beduidend meer leads. Consumenten krijgen zekerheid en bevestiging van de juiste prijs bij het bekijken van een spin. De zorg en aandacht voor een goede presentatie kenmerkt een serieuze aanbieder. SpinCar is o.a. exclusief partner van AutoTrack.nl"

#DCDW Podcast van Paul de Vries
Paul de Vries: Deelnemen aan het #DCDW event? Enkele partners leggen uit waarom!

#DCDW Podcast van Paul de Vries

Play Episode Listen Later Sep 7, 2021 18:16


Hey, welkom allemaal bij een nieuwe aflevering van onze podcast met de missie om de online automotive beter te maken. Vandaag doen we dat in een solo podcast met een bijdrage van enkele van onze event partners waarin Paul ingaat op het #DCDW event in oktober en waarom je onze events zou moeten bezoeken! Wat is de meerwaarde voor het bezoeken van een event? Is het leerzaam en wie komen er? Je hoort het in deze podcast! Het fysieke #DCDW event Vandaag is het eindelijk zo ver. Het fysieke #DCDW event met David Kain en George Nenni in Gent! Morgen staat Almere op de planning en in oktober uiteraard nog een fysiek #DCDW event met Brian Pasch! We willen iedereen hartelijk danken voor hun aanmelding en hun bijdrage aan onze missie om de online automotive beter te maken! Het oktober event met Brian Pasch op 5 en 6 oktober Over een maand is het tijd voor het oktober event! Waarom zou je hieraan deel moeten nemen? Je hoort het van enkele van onze event partners, zoals Notarieel Betalen, Keyloop en Autorola die samen met ons dezelfde missie delen: de online automotive beter maken.  Tijdens dit #DCDW event in oktober worden er verschillende presentaties gegeven. Denk hierbij aan presentaties/paneldiscussies over onderwerpen als voorraad, de online automotive anno nu, nieuwe tools en consumentengedrag. Deze presentaties/discussies worden gehouden door branchegenoten met passie voor hun vak. Zoals: verkopers, marketeers, managers en directeuren. De aanwezigen zijn allemaal automensen pur sang, onder andere werkzaam voor merkdealers, universele autobedrijven, importeurs en leasemaatschappijen die hun expertise uitwisselen. Zo is het #DCDW event het perfecte evenement om te netwerken en connecties te maken/op te bouwen in de (online) automotive branche. Wil je deelnemen? Meld je dan snel aan via: https://www.pauldevries1972.nl/dcdw-event Bedankt voor het luisteren naar deze aflevering van onze podcast. Volgende week uiteraard weer een nieuwe podcast met dezelfde missie: de online automotive beter maken! Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN Automotive BDC en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retailoplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto's gemakkelijk te adverteren en te beheren op meerdere autoverkoopsites. Waarom kiezen voor Spincar? Auto kopen anno 2021? Naast gemak, betrouwbaarheid kijkt een consument ook naar presentatie. De kleding- en electronicabranche doet dit al jaren door 360º beeld te gebruiken bij presentaties. En dat werkt. Mensen zijn op zoek naar volledigheid tot in detail. Als webshop profiteer je daar optimaal van. Daarom is 360º presentatie ook de manier om de aandacht voor consumenten te trekken die op zoek zijn naar een auto. Autobedrijven die werken met 360º beeld, -spins-, merken dat klanten het enorm waarderen en ontvangen beduidend meer leads. Consumenten krijgen zekerheid en bevestiging van de juiste prijs bij het bekijken van een spin. De zorg en aandacht voor een goede presentatie kenmerkt een serieuze aanbieder. SpinCar is o.a. exclusief partner van AutoTrack.nl"

George Nenni: The Building Blocks to Start Your Business Correctly

"You're In Charge" with Glenn Pasch

Play Episode Listen Later Aug 9, 2021 14:05 Transcription Available


In episode 79, George Nenni and Glenn Pasch discuss what in needed when starting a business. What building blocks or structures one needs to have in place as they launch a new business venture. George shares tactically what he planned for, what he felt worked and what he felt he should have done sooner. From marketing, to building a team, this episode has it. He shares advice for those in the audience who may be thinking of making the jump to entrepreneurship.. Don't miss out. Learn from George's Insightful, straightforward talk and always fun. Please subscribe, share and don't forget to leave a review/comments. About George Nenni George is the founder and principal consultant of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of “A Car Dealers' Guide to Digital Marketing” and “A Car Dealer's Guide to Google My Business”, both available on Amazon. George is also the creator of the GMBspy Chrome Extension, with over 9,000 weekly users, more than half from outside the U.S. Nenni was the first employee hired by Dealer Specialties and for nearly three decades has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals.Connect with him on Linkedinhttps://www.generationsdigital.com/ About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life." Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. Let's Connect: Linkedin: https://www.linkedin.com/in/glennpasch/ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/

From Employee to Entrepreneur: The Good, Bad & Ugly with George Nenni

"You're In Charge" with Glenn Pasch

Play Episode Listen Later Aug 5, 2021 52:04 Transcription Available


For many employees, making the jump to entrepreneur or business owner can be both exciting and terrifying. There is a feeling of current success as a valued employee where structure and other support surrounds you. But making the leap to being sole owner and leader can be daunting.In this episode, George Nenni shares his journey. Four years ago he left a solid career to launch Generation Digital, a consulting firm in the automotive space. He shares with Glenn Pasch, how he planned, what worked, what didn't and what kept him up at night.He shares tactical advice for those in the audience who may be thinking of this move. Insightful, straightforward and always fun. Please subscribe, share and don't forget to leave a review/comments. About George Nenni George is the founder and principal consultant of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of “A Car Dealers' Guide to Digital Marketing” and “A Car Dealer's Guide to Google My Business”, both available on Amazon. George is also the creator of the GMBspy Chrome Extension, with over 9,000 weekly users, more than half from outside the U.S. Nenni was the first employee hired by Dealer Specialties and for nearly three decades has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals.Connect with him on Linkedinhttps://www.generationsdigital.com/About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life. I want to help you generate success.”Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. FOLLOW ALONG:Subscribe to my channel for free offers, tips and resources!YouTube: https://bit.ly/inchargenowwhat​ Facebook:https://www.facebook.com/CEOPCGDigital/​Twitter: https://twitter.com/GlennPasch​Linkedin: https://www.linkedin.com/in/glennpasch/​Instagram: https://www.instagram.com/gpasch/​Blog: https://pcgdigital.com/blogPersonal Website http://glennpasch.com/​Company website: https://pcgdigital.com/

#DCDW Podcast van Paul de Vries
Paul de Vries: Over het afgelopen jaar bij #DCDW: We zijn enorm gegroeid!

#DCDW Podcast van Paul de Vries

Play Episode Listen Later Aug 3, 2021 17:51


Hey, welkom allemaal bij een nieuwe aflevering van onze podcast met de missie om de online automotive beter te maken. Vandaag doen we dat in een solo podcast waarin Paul ingaat op het afgelopen halfjaar bij #DCCW. Wat hebben we gedaan en wat hebben we bereikt? Je hoort het in deze podcast! Het afgelopen halfjaar bij #DCDW Het afgelopen halfjaar is er veel gebeurd bij de #DCDW. We zijn enorm gegroeid! Zo zijn we recentelijk verhuist naar een nieuw pand, hebben we samen met onze partners verschillende online #DCDW events georganiseerd, zijn we nu ook actief in Duitsland en hebben we op vele andere manieren de online automotive beter gemaakt! Binnen enkele maanden staan er 2 verschillende fysieke #DCDW events op de planning! Op 7 en 8 september met George Nenni en David Kain en op 4,5 en 6 oktober met Brian Pasch als keynote! Aanmelden voor beide events kan via pauldevries1972.nl ! We willen iedereen, en met name onze partners, bedanken voor de support om de online automotive beter te maken! Bedankt voor het luisteren naar deze aflevering van onze podcast. Volgende week uiteraard weer een nieuwe podcast met dezelfde missie: de online automotive beter maken! Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN Automotive BDC en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retailoplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto's gemakkelijk te adverteren en te beheren op meerdere autoverkoopsites. Waarom kiezen voor Spincar? Auto kopen anno 2021? Naast gemak, betrouwbaarheid kijkt een consument ook naar presentatie. De kleding- en electronicabranche doet dit al jaren door 360º beeld te gebruiken bij presentaties. En dat werkt. Mensen zijn op zoek naar volledigheid tot in detail. Als webshop profiteer je daar optimaal van. Daarom is 360º presentatie ook de manier om de aandacht voor consumenten te trekken die op zoek zijn naar een auto. Autobedrijven die werken met 360º beeld, -spins-, merken dat klanten het enorm waarderen en ontvangen beduidend meer leads. Consumenten krijgen zekerheid en bevestiging van de juiste prijs bij het bekijken van een spin. De zorg en aandacht voor een goede presentatie kenmerkt een serieuze aanbieder. SpinCar is o.a. exclusief partner van AutoTrack.nl"

#DCDW Podcast van Paul de Vries
George Nenni: Research says when you have more than 100 owner photos on your Google MyBusiness your visibility will increase

#DCDW Podcast van Paul de Vries

Play Episode Listen Later Jun 15, 2021 45:45


Hey, welkom allemaal bij een nieuwe aflevering van onze podcast met de missie om de online automotive beter te maken. Vandaag hebben we een podcast met George Nenni. Hij is Amerikaans en een expert op het gebied van Google My Business.  Tijdens het online #DCDW event deed George Nenni samen met Paul de Vries op Linkedin Live/YouTube o.a een workshop om de online automotive beter te maken! Deze workshop werd zo goed ontvangen, dat we hem nu ook als podcast online zetten.   Dus wil je alles weten over Google My Business, uitgelegd door een expert op dat gebied? Luister dan nu de hele podcast hierboven! George, thank you for your time and workshop, we hope to see you in one of our events in Holland. Volgende week hebben we uiteraard een nieuwe gast met dezelfde missie de online automotive beter maken. Tot volgende week! Dankjewel! Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN BDC en Findio Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom samenwerken met Findio voor auto? Als u kiest voor Findio voor auto, kiest u voor een partner voor de lange termijn. Wij verzekeren u van:online retailoplossingen – ruime kennis en ervaring op het gebied van automotive – al uw krediet onder één dak – Ondersteuning van uw verkopers – Remarketing tools – digitale oplossingen voor dealermanagementsystemen van Autodata, VWE Automotive, Used Car Controller of Autosoft om uw auto's gemakkelijk te adverteren en te beheren op meerdere autoverkoopsites. Waarom kiezen voor Spincar? Auto kopen anno 2021? Naast gemak, betrouwbaarheid kijkt een consument ook naar presentatie. De kleding- en electronicabranche doet dit al jaren door 360º beeld te gebruiken bij presentaties. En dat werkt. Mensen zijn op zoek naar volledigheid tot in detail. Als webshop profiteer je daar optimaal van. Daarom is 360º presentatie ook de manier om de aandacht voor consumenten te trekken die op zoek zijn naar een auto. Autobedrijven die werken met 360º beeld, -spins-, merken dat klanten het enorm waarderen en ontvangen beduidend meer leads. Consumenten krijgen zekerheid en bevestiging van de juiste prijs bij het bekijken van een spin. De zorg en aandacht voor een goede presentatie kenmerkt een serieuze aanbieder. SpinCar is o.a. exclusief partner van AutoTrack.nl"

Culture of Value
Prospects and Customers are Searching Local. Can You be Found?

Culture of Value

Play Episode Listen Later May 20, 2021 45:34


Generations Digital Founder, George Nenni, stops by to share insights on the importance of local search, Google My Business, and what strategies and tactics dealerships need to employ to make the most of local search. We talk through a number of the topics in his books, “A Car Dealer's Guide to Google My Business” and “A Car Dealer's Guide to Digital Marketing”. George also shares ideas on how to achieve the best results from your digital agency and how to eliminate ad waste to maximize your dealership's marketing dollars.

InsideAuto Podcast
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation

InsideAuto Podcast

Play Episode Listen Later Apr 2, 2021 24:21


George Nenni is the Founder and Principal Consultant at Generations Digital, an automotive digital marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Digital Marketing and A Car Dealer's Guide to Google My Business as well as the creator of the GMBspy Chrome Extension.  For nearly three decades, George has been a leading educator on emerging technology in retail automotive, and he is a highly sought after industry speaker and has been published extensively in industry journals. In this episode… A car dealership not only needs to own their own Google My Business and Google analytics accounts but also needs to keep the passwords for these accounts safe. They should only share them with people they trust. Also, a very critical part of growing a dealership is leveraging the reviews received from satisfied customers. Dealers should never rely solely on third party sites like Reputation.com or Podium.com; instead, they should  engage their customers on personal one-to-one requests for reviews. With the right strategy, these types of reviews can help improve SEO for the dealership. George Nenni, the Founder and Principal Consultant at Generations Digital, is Ilana Shabtay and Josh Sacks' guest in this episode of the Inside Auto Podcast where he explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on setting up the right dealership categories and what to look out for in qualifying leads and conversions.

Unscheduled Maintenance
"A click is not meaningful enough"

Unscheduled Maintenance

Play Episode Listen Later Mar 4, 2021 19:07


George Nenni has consulted thousands of dealerships over his three decades in the industry on how to identify and follow the right digital marketing data to success. George also shares the questions you should be asking your agency. Episode recorded Feb 02, 2021.

Contagious Conversations
NADA Special Ep. 2 - Day One Takeaways

Contagious Conversations

Play Episode Listen Later Feb 10, 2021 56:22


Join Kyle Mountsier, George Nenni, Glenn Pasch, Whit Norrad, and Steve Roessler as they recap day one of NADA Show 2021 and talk tech in automotive as it relates to customer interaction and marketing initiatives. This episode is a 6 part series in conjunction with NADA Show 2021 and one part of the missing piece of personal connection we all miss from in-person conferences. Join the conversation! Event Website: nada2021.club Follow Kyle: https://www.linkedin.com/in/kylemountsier/ Follow George: https://www.linkedin.com/in/georgenenni/ Follow Glenn: https://www.linkedin.com/in/glennpasch/ Follow Whit: https://www.linkedin.com/in/whitnorrad/ Follow Steve: https://www.linkedin.com/in/steve-roessler-85b8397/

Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships. George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer's Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer's Guide to Digital Marketing. George is an in-demand speaker and presenter at industry conferences like Digital Dealer, JD Power Roundtable, Internet Battle Plan, Innovative Dealer Summit, and many, many other places. He has his very own Google Analytics certification program called Generations Digital U. We'll talk a little bit about his course which is designed for auto dealers and their marketing teams. Generations Digital is brought in by automotive dealerships to evaluate their digital marketing vendors. George and his team specialize in identifying wasted spend by analyzing Google Analytics and scrutinizing media spend primarily on Google and Facebook. George and his team function like white blood cells fighting off wasted ad spend from a dealer's marketing budget. George is also passionate about Google My Business and the potential for dealerships to utilize this free program from Google to improve the bottom line of every department in their store. I'm going to spend some of our conversation discussing the missed opportunities auto dealerships experience how they could use the awesome power of GMB to sell more cars. Grab something cold to drink and join me for a conversation with one of the top automotive digital marketers in the world. We'll talk about what keeps him excited about automotive after 30 years, what unique challenges auto dealerships face on GMB, and I'll ask him a few questions about his popular chrome extension GMB Spy. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

MoneyForLunch
February 11, 2013

MoneyForLunch

Play Episode Listen Later Feb 11, 2013 56:00


Steve Hand is one of the best-selling authors of the book Building the Ultimate Network which provides cutting edge ideas from experts around the world about how to develop productive relationships for business success. Steve has been an entrepreneur all of his life and is the Executive Director of Business Network International. BNI is the world's largest and most successful networking organizations and he is responsible for central North Carolina. His members enjoy more than $15 million in profits each year from the efforts and Steve is focused on doubling that in the next few years.  George Nenni is the Vice President of Operations for Dominion Dealer Solutions. George began his automotive career with Dealer Specialties in 1993, and served as Director of Operations when Dominion acquired the business in late 1999. He became Vice President and General Manager in 2001, and remained in that role as Dealer Specialties was integrated into Dominion Dealer Solutions. Today, George oversees Dealer Specialties sales and operations, as well as overall operations for Dominion Dealer Solutions.   Susan Wilking Horan has been an author, an attorney and an advocate for patient rights for the past twenty years. In addition to her knowledge of psychology and the law, she also is a cancer survivor. Not a survivor of just one cancer, but a survivor of three different cancers over the last decade and a half including colon cancer, skin cancer and breast cancer.  Susan has spent much of her adult life living with cancer or the threat of cancer. She has used her personal experience to guide and counsel friends, family and fellow patients through the arduous journey from cancer patient to cancer survivor.