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6 episodes with automotive retail
4 episodes with automotive retail
3 episodes with automotive retail
3 episodes with automotive retail
7 episodes with automotive retail
3 episodes with automotive retail
2 episodes with automotive retail
2 episodes with automotive retail
2 episodes with automotive retail
In this powerful episode of the Millionaire Car Salesman Podcast, hosted by Sean V. Bradley and LA Williams, we bring in a special guest: Penny Vettel-Diersing! Penny shares her extensive experience in auto dealership marketing, starting with a breakdown of intelligent lead routing within the BDC and why customized communication strategies are critical for maximizing every lead opportunity. "What value before you click send, on a text, on a chat, on an email, what value are you giving to the customer." The conversation then leads to Penny's innovative take on digital marketing, Google tagging, and advanced analytics — showing how dealerships can move beyond simple reply metrics to truly measure the value of every communication effort. And her #1 success in her dealership - Text messaging! "A successful text campaign isn't about the reply count. It's about the action a customer takes after getting your text." If you're ready to sharpen your marketing, drive more meaningful engagement, and rethink how you track success, this episode is a must-listen! Key Takeaways: ✅ Intelligent Lead Routing: Penny emphasizes the importance of routing leads based on dealer expertise to boost sales efficacy rather than the traditional round-robin method. ✅ Text Communication vs. Marketing: The distinction between communication and marketing was highlighted by Penny, as she proposed data-driven, actionable strategies for improving dealership engagement. ✅ AI-Powered Marketing Tools: The use of technology, particularly AI like Google Gemini, provides cutting-edge solutions for marketing strategies under fluctuating market conditions, improving customer interaction. ✅ Value over Engagement: Penny argues that effective communication should aim to drive customer action rather than merely waiting for a reply, revolutionizing standard dealership practices. ✅ Google Tagging Efficiency: Implementing URL tagging in communications not only tracks engagement but provides essential insight into the effectiveness of each marketing campaign. About Penny Vettel-Diersing Penny Vettel-Diersing, is a 27-year automotive industry veteran who has mastered digital marketing, business development, and sales strategies! Penny began her automotive career in 1998 at Reynolds & Reynolds, where she specialized in web-based internet lead software, programs, and processes. In 2002, she moved into retail and began building and running business development centers. Since then, her career has expanded to include digital marketing strategies. She manages the sales process from advertising to business development (and everything in between)! Penny is a published author writing: Texts That Sell: How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail! Inside the Dealer's Mind: Innovative Strategies for Success in the Automotive Industry Key Takeaways: Strategic Communication: Crafting text marketing campaigns with value-driven calls to action is crucial for engagement and conversion. Intelligent Lead Routing: Tailoring lead allocation based on individual agent expertise can significantly enhance dealership performance and customer satisfaction. Leveraging Technology: Utilizing AI and analytics tools can provide deeper insights and improve marketing outcomes. Transforming Communication Strategies in the Auto Industry In the fast-evolving landscape of the automotive industry, staying ahead hinges on the ability to embrace innovative communication strategies. Penny Vettel-Diersing, a veteran with 27 years of industry experience, shares a profound insight into how text communication and marketing techniques can redefine dealership success. "You never send a text message to a customer that doesn't give them something exciting to do," Penny emphasizes. This approach not only encourages engagement, but also empowers potential buyers with actionable information. Through the strategic use of Google Tagging and analytics, dealerships can track customer actions, gaining insights into what works and what doesn't. Penny states, "I want to know if they actually did it right… I take that tiny URL and when you click it, I see what you're doing on my website." By focusing on the actions that customers take rather than merely their replies, dealerships can refine their strategies to maximize conversions. This shift in perspective allows dealers to offer solutions tailored to the unique needs of each customer, driving both engagement and sales. Overall, the emphasis on creating value before clicking send and adopting a detailed approach to text communication highlights a pivotal change. Texts should be more than mere messages—they should be dynamic touchpoints that bring meaningful value to the customer. With this strategy, dealerships can foster stronger relationships and enhance customer loyalty. Intelligent Lead Routing: The Path to Empowerment The whirlwind of leads that dealerships manage can often become chaotic without a structured strategy. Penny's approach to intelligent lead routing serves as a beacon of efficiency. By recognizing and capitalizing on the unique strengths of each team member, dealerships can align customer needs with the right expertise. "A lot of dealers want to try to have the government cheese mentality… here's a lead for you, here's a lead for you," remarks Sean V. Bradley. By implementing a system of intelligent lead routing, dealers can customize the lead allocation process. This ensures that opportunities are distributed based on proven strengths, allowing the most capable agents to handle specific customer inquiries. This targeted approach eliminates the pressure of trying to fit a square peg in a round hole and instead nurtures precision and efficacy. The use of intelligent lead routing establishes a comprehensive understanding that each lead requires a distinct approach, aligning resources to meet customer expectations effectively. Beyond improving operational efficiency, this strategy nurtures personal growth within the sales team, transforming the mindset from mere opportunity handling to strategic problem-solving. With detailed insights into their performance, agents can continuously refine their skills, enhancing overall dealership performance. Capitalizing on Technology for Success The integration of Artificial Intelligence (AI) and analytics is an evolving force with the potential to redefine success in automotive marketing. As Penny illustrates, leveraging AI tools like Google Gemini can uncover valuable insights, generating innovative approaches to customer communication. Through AI-generated strategies and templates, dealerships can streamline the creation and deployment of marketing campaigns, amplifying their effectiveness. The power of AI lies in its ability to deliver personalized and insightful information rapidly. "You know, you have to take the high road," Penny notes, stressing the importance of communicating with confidence and competence. By automating repetitive tasks and uncovering hidden patterns, AI enables dealerships to focus their energy on nurturing meaningful connections with potential buyers. The use of analytics tools, such as Google Tag Manager, complements AI, allowing dealerships to measure the success of their campaigns with precision. By integrating tagging and analytics, dealerships can gain visibility into the customer journey, monitor their interactions, and make data-driven decisions that optimize future efforts. This fusion of technology empowers dealers with the knowledge to not only meet but exceed customer expectations, ensuring continued success. Reflecting on Innovative Dealership Practices The insights shared by Penny Vettel-Diersing and Sean V. Bradley emphasize the transformative power of innovative strategies in the automotive industry. By redefining communication strategies, dealerships can engage potential buyers with purpose, creating value-driven interactions that foster engagement and loyalty. Emphasizing intelligent lead routing ensures that each prospect is matched with the right expertise, enhancing customer satisfaction and sales team efficiency. Leveraging AI and analytics technology transforms marketing efforts, delivering targeted insights and enabling data-driven decision-making. These strategies illustrate a holistic approach to dealership success. By integrating these techniques, dealerships can adapt to changing customer preferences, capitalize on technological advancements, and forge deeper connections with their customers. As the automotive landscape continues to evolve, dealerships equipped with these innovative practices will be poised to navigate the challenges and opportunities that lie ahead. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more! Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more! NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more! Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more! Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
Automotive News retail editors Melissa Burden and Dan Shine talk about the biggest stories of the year for new- and used-car sales, mergers and acquisitions, F&I, service and parts, and more.
As an accomplished and dynamic professional, Kelly is recognized as a CEO, Entrepreneur, Executive Producer, Trainer, Speaker, and Coach with a versatile skill set that extends into the realm of investing. With a passion for excellence and a commitment to visionary thinking, she has consistently demonstrated the ability to foster collaboration and drive transformative change.In the role as CEO/Founder, Kelly brought strategic leadership and entrepreneurial acumen to the forefront, steering the organization toward sustainable growth and success. As an Investor, she leveraged her insights to identify and capitalize on valuable opportunities, contributing to the development of thriving ventures.Kelly's expertise spans various domains, including Automotive Retail, Claims Administration, Business Development, and Captive Insurance Management. With a comprehensive understanding of these industries, she has accumulated a wealth of knowledge over the years, driving innovation and spearheading initiatives that result in tangible, positive outcomes.Beyond executive roles, Kelly is deeply engaged as a Trainer, Speaker, and Coach. She is committed to sharing her insights and empowering individuals and teams to reach their full potential. This commitment extends to the role as an Associate & Executive Producer in the world of media, where Kelly contributes to the creation of impactful content that resonates with audiences.With a career characterized by passion, vision, and collaboration, Kelly Price is dedicated to pushing boundaries, inspiring growth, and leaving a lasting legacy in every facet of her professional journey.Website: www.kellyjoprice.comBlog: www.up2Him.comReset: www.theresetcenter.comChanging Lives Foundation: www.changinglivesfound.orgConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!
As automotive retail evolves, staying ahead of rising trends and the latest technology is important. On this episode of The Walk Around podcast, Cliff Banks of The Banks Report shares his thoughts on the future of this space in the modern dealership. As an “industry insider,” Cliff's unique background in journalism has helped him grow and become a pioneer in automotive news. In this episode you'll hear: How non-traditional sources are changing automotive journalism Industry insights and trends that dealers are thinking about Tips to identify the right DMS vendor for your business Thoughts on an end-to-end approach in the future of retail The importance of trustworthy relationships between vendors and dealers Cliff Banks is the founder of AUTOVATE, an annual conference, podcast, and newsletter that covers the intersection of innovation, entrepreneurship, and investment in automotive retail. AUTOVATE has helped foster nearly $2 billion in acquisitions and investments in automotive retail technology companies. Cliff has 35 years of experience in the automotive sector and nearly 25 years as a journalist and analyst. In his career, he spent over a decade as an editor with WardsAuto, managed the Digital Dealer conferences and publications for two years and launched The Banks Report, an online newsletter focused on investment in the automotive retail space. For more about Cliff, visit his LinkedIn. Like this episode? Check out JM&A Insider for more content like this.
In this latest episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with Bob Lanham, the Senior Vice President of Manufacturer Relations at CarNow, to explore the transformative impact of digital retailing in the automotive industry. Bob reveals how we are witnessing the second-largest digital shift since the advent of the internet, emphasizing the critical need for dealerships to seamlessly connect their digital and physical showrooms to meet the rapidly changing consumer expectations! Sean and Bob passionately argue why embracing digital tools is essential for enhancing customer engagement and satisfaction. The conversation is packed with actionable strategies and real-life success stories from top-performing dealerships! Bob provides valuable insights on the power of data—how understanding and using it correctly can vastly improve customer experiences and boost dealer profitability. The episode also features Cody Carter, who shares his firsthand experiences and remarkable success stories! He demonstrates the tangible benefits of integrating digital retailing into daily sales operations. Additionally, the discussion highlights the importance of training and process adaptation to fully leverage digital retail tools! Don't miss out on this insightful episode that equips automotive professionals with the knowledge and inspiration to thrive in today's digital-driven market! Key Takeaways Embrace Digital Transformation: Understanding the connection between online engagement and physical showroom visits is crucial for modern dealerships. Enhance Customer Experience: Investing in digital retail tools can significantly boost customer satisfaction and streamline the buying process. Utilize Data Wisely: Properly analyzing and acting on data can increase lead quality and improve closing rates. Learn from Industry Leaders: Examples from top dealerships and industry experts like Cody Carter illustrate the practical benefits of digital retailing. Continuous Training and Adaptation: Regular training and willingness to adapt processes are key to successfully implementing digital retail strategies. About Bob Lanham Former Meta executive, Bob Lanham, has joined CarNow as their Senior Vice President of Manufacturer Relations. Bringing more than two decades of technology and leadership experience, Lanham is responsible for supporting sales, product development and marketing operations. “Throughout my career I've partnered with many dealer platforms, and CarNow consistently topped the list of innovators,” said Lanham. “CarNow's team has developed the platform with dealer experience and execution top of mind, which makes it a standout system that directly drives sales and service revenue. I'm so excited to join the team at this very promising juncture.” Lanham is an experienced technology professional who has served in key marketing and sales roles at leading brands such as Microsoft, Yahoo, Hulu, Shazam and Meta. He will play a critical role in ensuring CarNow's enablement of the success of its customers and partners by expanding its collaboration with its more than 25 OEM partners. “Bob is a truly respected and accomplished leader who has spent his career at the forefront of innovation in technology,” said Andy Park, CEO of CarNow. “I'm thrilled to welcome him to our leadership team where his experience and strategic vision will be pivotal in shaping the next chapter of growth for CarNow and our customers.” As the Head of Automotive Retail at Meta, Lanham developed the company's automotive retail narrative and strategy, writing its first-ever “Automotive Playbook for Dealers” that is used daily by automotive professionals around the world. Lanham has spoken at more than 500 industry, OEM and dealer events globally. He began his career selling automobiles, working in the F&I office, and serving as an internet manager at Toyota of Sarasota. Lanham earned a Bachelor of Science from Elon University. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! The Digital Showroom Revolution: Connecting Online and Offline Experiences As Bob Lanham eloquently states, "We are entering what I think is the second biggest digital transformation since the introduction of the Internet." The modernization of digital retailing tools is not just about convenience; it's about transforming the entire car buying and selling process. In the automotive industry, the distinction between digital and physical showrooms is fading, necessitating an omnichannel approach to meet consumer expectations. "71% of consumers say that they'd likely complete their next vehicle purchase using an omnichannel approach," Lanham notes, highlighting the importance of integrating online research with in-store experiences seamlessly. This adaptation is crucial, especially when only 8% of consumers prefer to shop entirely in person. Lanham reinforces that dealers need to accommodate every customer type—whether completely digital or totally traditional—to succeed in today's competitive market. Being adaptable is no longer optional; it is a critical component of providing an exceptional customer experience. Dealers adopting digital tools have seen substantial increases in purchase satisfaction, breaking a three to four-year plateau. Leveraging Data for Superior Customer Experience Understanding and Utilizing Digital Retailing Behavior In the realm of digital retail, understanding consumer behavior through data analysis is critical. As Lanham observes, "Consumers are simply trying to figure out what they can or can't afford against a vehicle on your lot." To capitalize on this behavior, dealerships must provide a transparent, frictionless online experience that aligns closely with the in-store process. Lanham emphasizes, "Most digital retailing solutions still to this day are not set up to sell cars solely online. Many states still require that wet ink, so they have to come in anyway." This reality stresses the importance of not viewing digital retailing tools as mere lead generators but as comprehensive facilitators of the buying process. He also provides valuable insight into the effectiveness of removing lead gates: "When someone cancels from car, now when we have a dealer say, hey, I no longer want to use your digital retailing solution, believe it or not, our number one competitor that we lose digital retailing to is to no digital retailing." This highlights how resistance to change can impede progress. By removing lead gates and allowing customers to proceed further into the buying process, dealerships can significantly improve lead quality and reduce friction. The Cody Carter Phenomenon: A Case Study in digital retailing Excellence Cody Carter, the world's top car salesman in 2023, provides a stellar example of the transformative power of digital retailing. Carter's approach showcases how seamlessly integrating digital tools into sales processes can yield extraordinary results. "He doesn't sell cars like the rest of us do," says Sean V. Bradley. Carter utilizes a dedicated website, complete with a robust digital retail tool, to streamline deals before customers even step foot in the dealership. When customers visit Cody's site, they can select their vehicle, choose financing options, and complete substantial parts of the transaction online. Carter points out, "Most digital retailing tools are roughly the same, so you'll be able to get the same type of idea at your dealership, whatever retail tool you're using." This process not only enhances customer convenience but also allows Carter to handle a remarkable volume of sales efficiently. Carter's strategy revolves around transparency and ease of use, empowering customers with the information and control they need to make informed decisions. "Those deals just become so easy. You just have them constantly coming through on the carousel right into your showroom," Carter explains, showcasing the power of a well-implemented digital retailing solution. Enhancing the Showroom Experience with Digital Retailing Tools Streamlining Sales Processes for Efficiency and Customer Satisfaction Digital retailing doesn't stop at the website; its principles are equally critical within the showroom. The integration of tools like Toyota's Smartpath can revolutionize the traditional sales process by combining modern technology with the personal touch of in-store interaction. "Digital retailing helps us either directly through your phone or through an iPad that you can carry with you in the showroom," explains Carter. By leveraging these tools, sales consultants can provide accurate and immediate information without the back-and-forth traditionally required. This not only builds trust through transparency but also enhances the overall customer experience. The ability to track consumers' online actions and translate that into a smooth in-store experience is a game-changer. Lanham illustrates this with an example: "We have some stores that have two monitors. One monitor facing the consumer, one monitor that's for the sales representative." This dual-display system ensures that both parties are on the same page, fostering a more collaborative and transparent sales process. Facilitating Better In-Store Engagement through Technology Using digital retail tools in the showroom aligns the technological advantages of online shopping with the personal engagement of in-store experiences. As Lanham shares, "If those that use car now, when they come into the store, if they have that barcode, that confirmation, they can take a picture of that barcode. And the second they take a picture of that barcode, it checks that consumer into the showroom experience." This seamless transition from online to offline helps maintain the momentum of the purchase journey, enhancing customer satisfaction and increasing the likelihood of closing the deal. Furthermore, ensuring that sales representatives are well-versed with these tools is vital. Training and proper implementation can lead to a more efficient and productive dealership. Lanham advises, "Take the training seriously and test and learn. I'll give you a great example. We deal with a number of the larger groups throughout the country, and one group has designated specific sales consultants to only handle the digital retailing ups, and they have to earn it." Embracing the potential of digital retailing is not just about installing a new tool; it's about fundamentally transforming the car buying experience. The goal is to create a seamless connection between online research and in-store purchases to meet modern consumer expectations. By understanding and leveraging consumer behavior data, fostering transparency, and seamlessly integrating technology into the showroom experience, dealerships can significantly enhance customer satisfaction and drive higher sales volume. The insights shared by industry leaders in this transcript showcase the undeniable benefits of adopting digital retailing tools. As Bob Lanham aptly puts it, "Digital retailing is simply taking the in-store process and bringing it online." This blend of technology and traditional sales techniques is not just the future—it's the present, and those who adapt will thrive in this new landscape.
Embark on a journey of discovery and enlightenment in our latest episode, where we explore the intertwined realms of relationships, personal growth, and business success with two distinguished guests: Brian MacDonald, the visionary CEO and President of CDK Global, and Dr. Matt Bennett, the esteemed Vice President Graduate and Professional Studies of Northwood University. In this dynamic conversation, we delve into the significance of building strong business relationships and fostering personal connections as catalysts for success. Witness how the partnership between Northwood University and CDK Global serves as a beacon of inspiration for students aspiring to excel in the business world, emphasizing the pivotal role of relationships in shaping future leaders. Dr. Matt Bennett shares invaluable advice for emerging leaders, emphasizing the transformative power of making a difference through hard work, positivity, and personal responsibility. Discover how personal connections and meaningful engagements can drive organizational growth and create a culture where collaboration thrives. Brian MacDonald sheds light on the importance of personal development and the continuous evolution of leadership skills in propelling individuals to greater heights. Uncover his insights on leveraging connections with people to unlock new opportunities and drive innovation in the ever-evolving business landscape. Together, Brian and Matt underscore the profound impact of personal relationships on organizational success, highlighting the interconnected nature of the world and the potential for every interaction to pave the way for future partnerships and collaborations. Join us as we unravel factors to navigating relationships, fostering personal growth, and achieving business excellence in a world driven by meaningful connections and collaborative problem-solving. Listen in to gain actionable insights, inspirational stories, and practical strategies from Brian MacDonald and Dr. Matt Bennett as we embark on a quest to unlock the keys to success through the power of relationships, personal growth, and shared prosperity. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com
Join host Brooke Furniss in an enlightening conversation with Peter Smith, Managing Partner at Lion Partnership, on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adapting to technological advancements and changing consumer behaviors. If you're passionate about the intersection of technology and tradition in the automotive industry, this episode offers valuable insights and foresight into what's next for car retailing.Subscribe to 'Facts Not Feelings' for more insightful discussions on the latest trends in the automotive industry.3 Main Takeaways Post-COVID Automotive Retail Landscape: Discover how dealerships are navigating the post-COVID era, balancing between digital retailing and traditional methods. Understand the shifts in consumer behavior and market trends essential for adapting to the new normal in automotive retail.Digitalization and Technology in Dealerships: Dive into the critical role of digital tools and AI in modernizing dealership operations. Learn about the strategies for leveraging technology to enhance customer experiences and operational efficiencies, crucial for staying ahead in today's competitive market.Electric Vehicle (EV) Revolution and Dealership Adaptation: Explore the growing impact of electric vehicles on dealership models. This segment provides valuable insights into how dealerships are adjusting their sales strategies and service offerings to align with the rise of EVs, catering to evolving environmental trends and consumer preferences.Connect
Welcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe, Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consumer relationship in the auto industry.From the intricacies of identifying anonymous website visitors to harnessing consumer data for impactful sales strategies, this episode is packed with valuable insights. We delve deep into the balance between data utilization and consumer privacy, and peek into the future of auto retail technology.Don't miss out on this opportunity to gain a deeper understanding of how data-driven approaches are transforming automotive retail. Tune in for an enlightening discussion that will change the way you view the intersection of technology and auto sales.Subscribe for more insights and join us in navigating the dynamic landscape of automotive innovation.3 Main Takeaways The Transformative Power of Data and Technology in Automotive Retail: The episode highlights how advanced data analytics and technology are fundamentally changing the dealer-consumer relationship. It emphasizes the importance of understanding and utilizing consumer data to personalize experiences, predict consumer needs, and drive sales in the automotive industry.Balancing Consumer Data Utilization with Privacy Concerns: A significant focus of the discussion is on the ethical considerations of using consumer data. The conversation delves into how dealerships can navigate the fine line between leveraging data for business advantages and maintaining consumer privacy, especially in light of evolving data protection regulations.The Future of Automotive Retail and Emerging Technologies: The episode provides insights into the future trends in automotive retail, particularly the role of emerging technologies like AI, predictive analytics, and blockchain. It discusses how these technologies are not just theoretical concepts but are being practically applied to enhance customer experiences, streamline operations, and offer competitive advantages in the automotive sector.Connect
John Reed, global solutions leader, manufacturing & mobility industries, Microsoft, and Peggy Smedley talk about key takeaways from CES 2024 and the digital cockpit. He says overall it was a great event, particularly in automotive, and the headline is AI (artificial intelligence). He also shares Microsoft's key focus areas. They also discuss: How AI is driving innovation for OEMs (original-equipment manufacturers). The traditional automotive value chain and how manufacturers sit at the center. The STAR (Standards for Technology in Automotive Retail) program. How to improve the customer experience and the opportunities that exist from a service perspective during the lifetime of the vehicle. http://www.microsoft.com/automotive https://partnerinnovation.microsoft.com/events/ces-2024/ Accelerate automotive transformation with new solutions from Microsoft - Microsoft Industry Blogs Microsoft Customer Story-Steering sales: Otocash.com enhances customer segmentation and targeting with Azure
John Reed, global solutions leader, manufacturing & mobility industries, Microsoft, and Peggy Smedley talk about key takeaways from CES 2024 and the digital cockpit. He says overall it was a great event, particularly in automotive, and the headline is AI (artificial intelligence). He also shares Microsoft's key focus areas. They also discuss: How AI is driving innovation for OEMs (original-equipment manufacturers). The traditional automotive value chain and how manufacturers sit at the center. The STAR (Standards for Technology in Automotive Retail) program. How to improve the customer experience and the opportunities that exist from a service perspective during the lifetime of the vehicle. http://www.microsoft.com/automotive https://partnerinnovation.microsoft.com/events/ces-2024/ Accelerate automotive transformation with new solutions from Microsoft - Microsoft Industry Blogs Microsoft Customer Story-Steering sales: Otocash.com enhances customer segmentation and targeting with Azure
Automotive News senior editors Melissa Burden and Dan Shine discuss the biggest auto retail stories in 2023, including increasing pessimism among dealers, marquee mergers and acquisitions, and the impact of the UAW strike on service departments.
Join me as we dive deep into the transformative landscape of the automotive industry with the visionary CEO and founder of Automotive Ventures, Steve Greenfield. Contact: Steve Greenfield | steve@AutomotiveVentures.com | Book: The Future of Automotive Retail - https://a.co/d/f4tTHJ3 Steve takes us on a thrilling journey through the most pivotal era in automotive history, where innovation reigns supreme. Drawing from his wealth of experience and insights, we explore the pages of his captivating book as he unveils the secrets to surviving and thriving in this rapidly evolving industry. With an expert eye on the horizon, Steve paints a vivid picture of what the future holds for automotive technology. From groundbreaking advancements to emerging trends, we discover the cutting-edge technologies that will shape the automotive landscape of tomorrow. But it's not just about technology; it's about adaptation. Steve shares invaluable advice on how traditional automotive retailers can pivot and remain relevant amidst shifting consumer preferences and the rise of disruptive technologies. As we delve into the economic climate and market conditions, Steve provides strategic investment strategies that dealers can leverage to seize opportunities and navigate through challenges. We discuss the rise of electric vehicles and the advent of autonomous technology, uncovering the immense potential they hold and the hurdles that must be overcome for widespread adoption. But it doesn't stop there. We explore the broader scope of mobility, technology, and key areas of innovation within the automotive industry. Steve's keen insights shed light on investment opportunities and the criteria he employs to evaluate their potential. So, fasten your seatbelt and join us on this captivating episode as we embark on a thrilling expedition with Steve Greenfield, driven by innovation. Get ready to rev your engines and gain a front-row perspective on the future of automotive retail and the exciting possibilities that lie ahead! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com
CAREER-VIEW MIRROR - biographies of colleagues in the automotive and mobility industries.
From beekeeper to hospitality to premium automotive retail, Ingo is now just doing the things he likes doing without the responsibility of employing staff, reaching targets and turning a profit.Whilst he enjoyed building a very successful business, he's also loving the fact that he has time for most things he rarely found the time before; time for family and friends, time to go for a bike ride or a read a book and time to earn a little bit of pocket money along the way.In our conversation we talk about his background and his family's roots in Germany. He explains his reasons for emigrating to Australia in 1983 and we explore his early job roles including his entry into the automotive world. A family connection provided a very warm introduction into BMW Australia and from there he never looked back as he pursued a career firstly working for the manufacturer and then as a business owner. You'll hear how it was Ingo's vision and appetite for business growth that caught the attention of his business partner and how that vision and ability to execute bold plans coupled with attention to detail enabled him to build and ultimately sell a successful business.I found talking to Ingo fun and inspiring and I am excited to share his story with you.Connect with Ingo on LinkedIn: Ingo Reisch Thank you to our sponsors: ASKE ConsultingEmail: hello@askeconsulting.co.ukAquilaeEmail: cvm@aquilae.co.ukEpisode Directory on Instagram @careerviewmirror If you enjoy listening to our guests career stories, please follow CAREER-VIEW MIRROR in your podcast app. Episode recorded on 2 October, 2023.
Is your dealership staff mentally fatigued from workflow that is extremely complicated & convoluted? "Ugh, I can't believe this! Every single day, it's the same old story – a maze of confusing, disjointed systems that I have to navigate just to help a customer. It's like the company took a handful of software from different centuries and decided to mash them all together"...... Come and join us as Nick Askew makes a pitstop on the show, where he will delve into innovative methods for utilizing AI and technology within your dealership. Discover how these approaches can be seamlessly integrated to enhance productivity, boost sales, and create a significantly more contented team. Space Auto, founded by Nick Askew, is committed to a product roadmap that will capitalize on centralized data and the latest AI tech. Using proprietary software, Space Auto's future includes developing products that will automate tasks, such as checking for inventory or vehicle details, shopping across banks for real-time loans, and speeding up consumer-dealer communications and interactions. The goal of this AI is to provide dealers with operational efficiency, lower costs, and a better customer experience.
Today, we're looking back on Connected episodes that not only stand the test of time, but cover topics that are incredibly relevant to our changing industry today. Check out conversations with industry experts on: -Customer data platforms and how they can impact dealers -Protecting your dealership against cyberattacks -The evolution of the modern day service lane -How eContracting is changing the F&I department -Using data to strategically price vehicles
Brooke C Furniss is joined by Nathan Hollenbeck, Vice President of the Del Grande Dealer Group (DGDG). Together they delve into a variety of topics - from digital transformation in automotive retail to the integration of Salesforce CRM with DGDG's operations.Discover how Salesforce CRM is reshaping the automotive industry with insights from Nathan Hollenbeck, the visionary VP of DGDG!"Uncover the secrets of digital transformation in the automotive industry with Nathan Hollenbeck, VP of Del Grande Dealer Group, as we explore the power of Salesforce CRM, the role of data privacy, and the future of automotive retail!”Key Takeaways:Salesforce CRM for AutomotiveGA4 Setup & Integration, & Centralized Cosmetic Reconditioning CenterConnect:Nathan Hollenbeck: https://qrcc.me/ry5syjm99s3pBZ Consultants: https://qrco.de/bcqqFo Apple
Welkom allemaal bij onze podcast met de missie de online automotive beter maken. Vandaag een speciale bonuspodcast met Bill Wittenmyer van DealerOn. In dit eerste deel vertelt Bill over de uitdagingen voor automotive retail in een sterk veranderd automotive landschap. Kwaliteit versus volume“Ik ben Bill Wittenmyer. Ik heb 30 jaar automotive ervaring. Ik ben begonnen in de automotive retail. Daarna ben ik overgestapt naar start-up eLead CRM. Dat bedrijf is uitgegroeid tot het grootste automotive BDC van de Verenigde Staten. Tegenwoordig ben ik Chief Sales Officer bij DealerOn. DealerOn ondersteunt automotive retailers op verschillende gebieden. In Europa doen dealers veel dingen goed. In de V.S. doen dealers sommige dingen wat minder goed dan in Europa maar daar staan enorme verkoopvolumes tegenover. De grootste Ford-dealer ter wereld verkocht in 2022 meer dan 26.000 auto's. De grootste Toyota-dealer ter wereld verkocht in 2022 meer dan 27.000 auto's.” Ingrijpend“Ondanks chiptekorten, leveringsproblemen en de pandemie hebben autobedrijven twee uitstekende jaren achter de rug. In de V.S. verkochten dealers auto's alsof het fastfood was. Nieuwe auto's werden ver boven de adviesprijs verkocht. Ondanks het succes van de afgelopen tijd staat de automotive branche voor een aantal ingrijpende veranderingen. Een daarvan zijn EV's. Andere uitdagingen zijn toenemende connectiviteit – alles is met elkaar verbonden – en de toenemende invloed van financiering en leasing. In de V.S. wordt 70 procent van alle nieuwe auto's gefinancierd of geleaset. De oplopende kapitaalmarktrente van dit moment gaat daar zeker invloed op hebben.” Vaste processen“We komen uit een periode waarin autoverkopers nauwelijkse hoefden te verkopen. Orders opschrijven was genoeg. Nu de markt verandert, moeten ze weer gaan verkopen. De vooruitzichten voor de toekomst zijn minder rooskleurig. Autoverkopers moeten weer meer gaan investeren in klantbeeving en gaan werken volgens vaste verkoopprocessen. Voor alle processen in het autobedrijf geldt dat ze duidelijk, bondig en consistent moeten zijn. Verder moet je zorgen dat je medewerkers bij de bedrijfsprocessen betrekt. Als de verkoop goed loopt, de werkplaats goed loopt en je zorgt dat je al je klanten vasthoudt, dan heb je de basis van het autobedrijf op orde. Op die basis kan je verder bouwen. Bijvoorbeeld met digitale retail.” Luisteraars bedankt voor het luisteren naar het eerste deel van deze bonuspodcast. Volgende week volgt het tweede deel van de bonuspodcast met Bill Wittenmyer. Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, 2dehands.be, UCC, Calldrip, CARMEN Automotive BDC, en Vinacles Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. Waarom kiezen voor Calldrip? Calldrip is een succesvol leadopvolgings systeem dat zijn oorsprong heeft in de Verenigde Staten en dankzij #DCDW nu ook in Nederland en België beschikbaar is. Het systeem is vooral geschikt voor importeurs en grote dealerholdings die ervoor kiezen de leadopvolging bij de verkopers te leggen. Calldrip is de ideale tool om verkopers te ondersteunen bij leadopvolging en tot maximale conversie te komen. Waarom kiezen voor UCC? UCC: Steeds meer collega's gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto's verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak! Waarom kiezen voor Vinacles? Vinacles biedt verschillende diensten met als doel uw automotive gerelateerde werkprocessen zo eenvoudig en overzichtelijk mogelijk te maken. Door middel van de verschillende applicaties en diensten faciliteert Vinacles in de complete optimalisatie van uw bedrijfsproces op één platform. Denk hierbij aan Garage en Fleet-managementsystemen, RDW-diensten, Occasion remarketing, Voertuigdata en Import- en export.
In this episode, I'm speaking with Steve Greenfield, Founder/CEO of Automotive Ventures and author of the book "The Future of Automotive Retail." (0:00) Intro (1:33) What will car-buying look like in 5-10 years? (11:22) Are smaller dealerships at risk of extinction? (14:12) Will auto-makers go direct-to-consumer? (24:22) Investment opportunities in the EV space (33:45) Trends that Automotive Ventures is focused on (51:35) What has Steve changed his mind about in the last 5 years? This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. One quick favor! Help me grow this podcast by liking this episode, leaving a review below, and subscribing to the channel :) Check out dealershipguy.com for more and follow me on Twitter @GuyDealership! Interested in advertising with CarDealershipGuy? Join the sponsor waitlist here.
Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day. With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.
Automotive retail is in the midst of sweeping change, which has become a major point of discussion throughout the auto industry. In this episode of To the Point, we delve into some of the factors driving that transformation and how it could all impact the business, with Steve Greenfield, author of the book The Future of Automotive Retail. Guest: [Steve Greenfield, CEO & Founder, Automotive Ventures]
Steve Greenfield is the CEO and founder of Automotive Ventures. Steve's company invests in startups and early stage companies in the automotive industry, and he is often relied upon to provide insight on the current state and future direction of the industry. In this episode, we discuss the significant changes that have taken place in the automotive industry over the past year, including the increase in new car inventories and the impact of rising interest rates on consumer behavior. We also discuss the challenges facing dealerships, including the shift towards e-commerce and the importance of adapting to the changing market. In recent years, there has been a shift towards electric and autonomous vehicles, as well as direct sales models. This has led to a challenging environment for traditional car manufacturers, as they try to keep up with new competitors entering the market. One solution for these OEMs has been to focus on producing fewer vehicles than demand, in order to maintain high margins and protect their brand value. However, this strategy may not be sustainable in the long run, as it could lead to market share loss to newer direct brands. On the other hand, dealerships have been faced with high inventory levels and a shift towards used cars, as well as rising interest rates and inflation. We discuss the significant changes that have taken place in the automotive industry over the past year. Just one year ago, dealerships were selling everything at MSRP or above and interest rates were low, leading to a very different environment than the one we have today. Now, new car inventories are up 78%, interest rates are closer to 7.5-8%, and there are likely to be additional interest rate hikes in the coming year. Despite these changes, Steve predicts that we will continue to see a "whipsaw" in the market, with used cars softening and high payments scaring off potential new car buyers. One of the biggest challenges facing dealerships today is the shift towards e-commerce and the need to adapt to the changing market. Steve advises dealers to focus on creating a strong online presence and building customer trust, as well as investing in technology and data analytics to stay competitive. In the automotive industry, manufacturers have struggled with overproduction and over distribution in the past, leading to the need for incentives to boost sales and ultimately devaluing their brands. However, in recent years, manufacturers have vowed to avoid these mistakes and instead focus on producing just enough vehicles to meet demand. This approach has led to healthier profits for OEMs and dealerships, but it also creates a quandary when sales rates don't keep up with inventory. This can result in a surplus of certain models, like the Volvo XC 90, which has an 800 day supply. In this situation, manufacturers may be tempted to incentivize sales to move excess inventory, but this approach can ultimately come back to haunt them. Instead, it may be more effective for manufacturers to focus on long-term supplier agreements and retooling factories for the production of electric vehicles, which are becoming increasingly popular. However, this also carries the risk of overproduction if consumer demand for EVs does not meet expectations. It will be interesting to see how manufacturers navigate this balancing act in the coming years. The discussion in this episode is centered around the potential for connected car technology to revolutionize the automobile industry, specifically in regards to the profit potential for original equipment manufacturers (OEMs). David suggests that as more vehicles become connected and able to receive updates and additional features remotely, OEMs will have the opportunity to generate billions of dollars in high margin revenue through subscriptions and other microtransactions. However, it is also noted that the distribution of this revenue and how it will be shared with dealers is still uncertain and will likely be a source of tension. David also mentions the potential for OEMs to use data collected from connected cars to offer insurance and other services directly to consumers. It is suggested that by 2030, the impact of connected car technology on the industry will be significant and could potentially result in major changes to the traditional sales and service model. Overall, it's an exciting time for the automotive industry as it adapts to new challenges and changes. Stay tuned for more insights and predictions from Steve on the future of the industry. Stay tuned for an engaging conversation with two experts in the field! Connect with David Spisak to Achieve Exponential Growth: Linkedin: https://www.linkedin.com/in/davidspisak/ Website: https://www.davidspisak.com Email: david@disruptivegrowthsolutions.com Phone: +1 (510) 604-0308 Visit https://linktr.ee/spisakd for all our links Like this show? Please leave us a rating and review where you're listening right now!
Steve Greenfield is the CEO and founder of Automotive Ventures. Steve's company invests in startups and early stage companies in the automotive industry, and he is often relied upon to provide insight on the current state and future direction of the industry.In this episode, we discuss the significant changes that have taken place in the automotive industry over the past year, including the increase in new car inventories and the impact of rising interest rates on consumer behavior. We also discuss the challenges facing dealerships, including the shift towards e-commerce and the importance of adapting to the changing market.In recent years, there has been a shift towards electric and autonomous vehicles, as well as direct sales models. This has led to a challenging environment for traditional car manufacturers, as they try to keep up with new competitors entering the market. One solution for these OEMs has been to focus on producing fewer vehicles than demand, in order to maintain high margins and protect their brand value. However, this strategy may not be sustainable in the long run, as it could lead to market share loss to newer direct brands. On the other hand, dealerships have been faced with high inventory levels and a shift towards used cars, as well as rising interest rates and inflation.We discuss the significant changes that have taken place in the automotive industry over the past year. Just one year ago, dealerships were selling everything at MSRP or above and interest rates were low, leading to a very different environment than the one we have today.Now, new car inventories are up 78%, interest rates are closer to 7.5-8%, and there are likely to be additional interest rate hikes in the coming year. Despite these changes, Steve predicts that we will continue to see a "whipsaw" in the market, with used cars softening and high payments scaring off potential new car buyers.One of the biggest challenges facing dealerships today is the shift towards e-commerce and the need to adapt to the changing market. Steve advises dealers to focus on creating a strong online presence and building customer trust, as well as investing in technology and data analytics to stay competitive.In the automotive industry, manufacturers have struggled with overproduction and over distribution in the past, leading to the need for incentives to boost sales and ultimately devaluing their brands. However, in recent years, manufacturers have vowed to avoid these mistakes and instead focus on producing just enough vehicles to meet demand.This approach has led to healthier profits for OEMs and dealerships, but it also creates a quandary when sales rates don't keep up with inventory. This can result in a surplus of certain models, like the Volvo XC 90, which has an 800 day supply. In this situation, manufacturers may be tempted to incentivize sales to move excess inventory, but this approach can ultimately come back to haunt them.Instead, it may be more effective for manufacturers to focus on long-term supplier agreements and retooling factories for the production of electric vehicles, which are becoming increasingly popular. However, this also carries the risk of overproduction if consumer demand for EVs does not meet expectations. It will be interesting to see how manufacturers navigate this balancing act in the coming years.The discussion in this episode is centered around the potential for connected car technology to revolutionize the automobile industry, specifically in regards to the profit potential for original equipment manufacturers (OEMs). David suggests that as more vehicles become connected and able to receive updates and additional features remotely, OEMs will have the opportunity to generate billions of dollars in high margin revenue through subscriptions and other microtransactions. However, it is also noted that the distribution of this revenue and how it wil
Arabah Woodberry of JP Morgan Chase discusses industry trends, such as EVs and inventory challenges, as well as some of Chase's initiatives — from a platform that provides pre-approved customers directly to a dealer's CRM to their investments in the minority dealer population.
Steve Greenfield is the Founder and Chief Executive Officer of Automotive Ventures, a company that provides entrepreneurs, businesses, and investors in the automotive industry with industry-specific information, early-stage venture financing, strategic consultancy, and extensive contacts. Steve has more than 20 years of experience in the automotive technology space, and He is also the Author of the new book "The Future of Automotive Retail."In this show episode, Steve discusses the changing agency paradigm and offers a sneak peek at some things that are changing our industry quickly.
Steve Greenfield is the Founder and Chief Executive Officer of Automotive Ventures, a company that provides entrepreneurs, businesses, and investors in the automotive industry with industry-specific information, early-stage venture financing, strategic consultancy, and extensive contacts. Steve has more than 20 years of experience in the automotive technology space, and He is also the Author of the new book "The Future of Automotive Retail." In this show episode, Steve discusses the changing agency paradigm and offers a sneak peek at some things that are changing our industry quickly.
David Spisak is the founder and CEO of Disruptive Growth Solutions and the podcast host of The David Spisak Show. In this show episode, David delves into auto sector trends. What will the future of the automotive industry be? How has COVID-19 changed the auto industry and many more.
David Spisak is the founder and CEO of Disruptive Growth Solutions and the podcast host of The David Spisak Show. In this show episode, David delves into auto sector trends. What will the future of the automotive industry be? How has COVID-19 changed the auto industry and many more.
In part two of this episode, we're back interviewing special guest Bob Lanham, who is Head of Automotive Retail at Meta. Bob shares more information with us, about how you can use social media to increase not only your reach, but your bottom line. Tune in to find out how social media can help you sell more cars.
In this episode, we're interviewing special guest Bob Lanham, who is Head of Automotive Retail at Meta. Bob shares with us how you can use social media to increase not only your reach, but your bottom line. Tune in to find out how social media can help you sell more cars.
The in-person experience of car buying has always been alluring, letting you inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Now online car sales are offering a new experience: click it, order it, pick it up, keep-or-return it – and the automotive industry mostly isn't ready. The Buzz 1: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to 2% of vehicles pre-pandemic. The overall car shopping experience took less time and was more efficient…the number of dealerships visited dropped. [abcnews ] The Buzz 2: 53% of car buyers would consider buying a car online. [Accenture report in Readers Digest Mar. 16, 2022] The Buzz 3: Prospective buyers, especially age 55–70, are less inclined to want to interact with sellers at car dealerships. [mckinsey] The Buzz 4: Swedish electric performance car brand Polestar, 50% owned by Volvo, is focusing on a digital-first retail model, with company-owned stores in city centers selling directly to consumers. Volvo's electric C40 Recharge compact SUV will only be available online. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. We'll ask Daniel Grimm at SAP, Guenter Lasser at proaxia, Christos Maglousidis at OneDealer and Moncombu Raju at SAP for their take on The Future of Automotive Retail and Tech: How Will YOU Buy A Car Tomorrow?
The in-person experience of car buying has always been alluring, letting you inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Now online car sales are offering a new experience: click it, order it, pick it up, keep-or-return it – and the automotive industry mostly isn't ready. The Buzz 1: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to 2% of vehicles pre-pandemic. The overall car shopping experience took less time and was more efficient…the number of dealerships visited dropped. [abcnews ] The Buzz 2: 53% of car buyers would consider buying a car online. [Accenture report in Readers Digest Mar. 16, 2022] The Buzz 3: Prospective buyers, especially age 55–70, are less inclined to want to interact with sellers at car dealerships. [mckinsey] The Buzz 4: Swedish electric performance car brand Polestar, 50% owned by Volvo, is focusing on a digital-first retail model, with company-owned stores in city centers selling directly to consumers. Volvo's electric C40 Recharge compact SUV will only be available online. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. We'll ask Daniel Grimm at SAP, Guenter Lasser at proaxia, Christos Maglousidis at OneDealer and Moncombu Raju at SAP for their take on The Future of Automotive Retail and Tech: How Will YOU Buy A Car Tomorrow?
The in-person experience of car buying has always been alluring, letting you inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Now online car sales are offering a new experience: click it, order it, pick it up, keep-or-return it – and the automotive industry mostly isn't ready. The Buzz 1: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to 2% of vehicles pre-pandemic. The overall car shopping experience took less time and was more efficient…the number of dealerships visited dropped. [abcnews ] The Buzz 2: 53% of car buyers would consider buying a car online. [Accenture report in Readers Digest Mar. 16, 2022] The Buzz 3: Prospective buyers, especially age 55–70, are less inclined to want to interact with sellers at car dealerships. [mckinsey] The Buzz 4: Swedish electric performance car brand Polestar, 50% owned by Volvo, is focusing on a digital-first retail model, with company-owned stores in city centers selling directly to consumers. Volvo's electric C40 Recharge compact SUV will only be available online. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. We'll ask Daniel Grimm at SAP, Guenter Lasser at proaxia, Christos Maglousidis at OneDealer and Moncombu Raju at SAP for their take on The Future of Automotive Retail and Tech: How Will YOU Buy A Car Tomorrow?
The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what good lies on the horizon.In this KPI Cafe, Automotive State of the Union's (ASOTU) Paul J. Daly and Kyle Mountsier dive into these changes -- past, present, and future -- to get you excited about how adaptable automotive retail is and how much more incredible it can be if it meets the moment.In addition to the primary interview, host Dane Saville also dives into "What's Going on in Auto?".If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.As always, please subscribe to the KPI Cafe on your favorite podcast platform!Here's what you can expect from today's episode:Opening of the ShowUsed Car Marketing E-Book Offer (Located Here)Some Conversation and ContextWhat's Going in Auto? w/ Yours TrulyIntroducing Paul Daly and Kyle MountsierWhat Exciting Changes in Automotive Retail Has Paul Seen?Coming TogetherSolutionsWhat Excites Kyle Most About Automotive's Future?Energy and EnthusiasmPop CultureCustomer / Employee ExperienceHow Will Dealers Meet the Moment?Mass ConsolidationDealership Experience / Random Pronunciation ChallengeXvetriausL-A5-10-Year PrognosticationExperientialAudi Center ExampleInteractivityService ExperiencePatrick Abad's StoryASOTU CONWhat, Why, WhenASOTU's Focus on ValuePreview Next Week's EpisodeLooking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.
For today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology.We hope you enjoy as Colby navigates us through specific, real-world applications of AI and the obstacles he's encountered in his new role at Konect.ai. There will be no "What's Going on in Auto?" segment today, but we highly encourage you to check out George Nenni's insights in Part 1 if you missed them. Here's what you can expect from today's episode:How AI Can Pivot to Send Customer to Real SalespersonSpecific ParametersNotification ProcessAI as Part of the Dealership WorkflowFuture: OutboundNow: In the BeginningTask Reduction / StreamliningEventual OmnichannelHow is the Industry Reacting to AI in Customer Journey?HesitancyUtilizing Dealers and Data to EnhanceFinal Tips/Insights for Considering AIIntegrity of Intended InformationHow to Learn about Konect.ai and Connect with ColbyPreviewing Next Week's EpisodeIf you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!
Artificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, what it doesn't, and how to tell the difference between a true, transparent partner and those "other guys."As expected, Colby lays out myriad insights for dealers and vendors to make informed decisions regarding this emerging technology. If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation!And, of course, we have long-time friend George Nenni coming on to share "What's Going on in Auto?".Here's what you can expect from today's episode: What's Going on in Auto? w/ George NenniColby Joyner's Automotive Origin StorySetting the Context for Today's Episode210,000-Foot Perspective on AI Integration w/ Automotive RetailBasic IntroductionCustomer Journey ComfortabilityFollow-up / EnhancementBalance Between Feeling and FoolingSticking to the GistNatural LanguageStore IdentityAccepting LimitationsWhat Does AI Engagement w/ Customers Look Like?Qualifying QuestionsGood ExperienceKeep Customers EngagedPivot to Real SalespersonConcluding ThoughtsIf you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!
On this episode of TimTalks, CarNow's Tim Cox meets with Bob Lanham, Head of Automotive Retail at Meta, to discuss what the Metaverse means for car dealerships.
EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP immerses into the world of Meta Monetization, Facebook/Meta Marketing, and teaches exactly where to begin when interested in making money off monetizing! Sean is joined by, none other than Bob Lanham, the official Head of Automotive Retail for Facebook/Meta, Instagram, and WhatsApp! Bob provides an insider perspective on the strategies and tactics to become monetized on Facebook, and the consistent social engagement required to maintain your influencer status. See how truly easy it is to start generating passive/income revenue while simultaneously building your social automotive brand and platform online! Next to these two social experts is the living proof herself - Toni Cornell! Toni has been in the automotive industry for the last 18 years as a salesperson at CAL Cars in Spokane, Washington. Facebook/Meta Corporate pays Toni daily as an Influencer and Content Creator through her Facebook Business Page. She earns up to $3,000 per month solely by creating content and posting on Facebook/Meta! Listen in to learn, as Toni puts it, “how make money doing something you were already doing!” About Bob Lanham Bob Lanham is Facebook/Meta's Head of Automotive Retail; however, Bob began his legacy in the automotive industry in 1997 where he worked as a commission only car salesman at Toyota of Sarasota. In a matter of three years at Toyota of Sarasota, Lanham was able to conquer the titles of the F&I Manager and Internet Manager. With his focus in media marketing and internet sales, Bob Lanham moved on to work at international companies like Microsoft, Yahoo, Hulu, and Shazam. For the past six years, Bob has been able to use his knowledge of the automotive industry as a strong asset to the Facebook/Meta team. The head of a multi-billion dollar vertical manages the platform that reaches up to 178 million people daily for automotive industry updates, tips, guidance, and marketing strategies. About Toni Cornell Toni Cornell was born and raised in Lakewood, Washington. She is a fan of the Millionaire Car Salesman podcast and has been listening for the last five years. Toni has been in the automotive industry for the last 18 years. In the BDC department, Toni and her three-person team sold 1,486 cars in one year followed by 3,476 cars in the second year. Additionally, in one month Toni brought 51 units to the store and closed out 31 of the deals herself. She uses Facebook as a way to connect with her customers and bring in new customers. About CAL Cars Spokane CAL Cars is a privately owned, family-run business that has been serving the inland northwest for 19 years! CAL has sold over 42,000 vehicles in that time. CAL is the largest independent dealer in the region with 3 locations: Airway Heights, Spokane & Coeur d'Alene. CAL also has the best selection of vehicles in the region with over 300 vehicles in stock. CAL is an independent dealer, so they carry every make and model available. CALs core values of honesty, transparency, and diligence is why they are blessed to still be in business after so many years in our community. Their customers know that their vehicle prices are negotiable, but satisfaction is not. CAL's goal is to build a relationship with you to earn your business and become your car dealer for life! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
So much has changed in our industry in recent years, and not surprisingly, consumers have too. Bob Lanham, Head of Automotive Retail at Meta (Formerly Facebook) returns to The Walk Around to share insights on what makes today's car buyers tick. In this episode, Bob answers pressing dealer questions like: Do dealers still need to advertise? Are CSI scores real, and do they matter? How do you bring in new customers? How do you see dealers playing in the new world where manufacturers are moving more upstream? Do different generations approach car-buying in the same way? (Hint: Boomers are completely different than Gen Z, and Millennials are a mix of both.) Should dealers be spending money on the Metaverse? In this episode, Bob shares his insights that can help your dealership reach buyers and keep them coming back. For more about Bob, visit his LinkedIn profile. Watch the full episode here or on your favorite podcast streaming site. Like this episode? Check out JM&A Insider for more content like this.
On this episode, Jason is joined by the meta famous Brian Kramer! The pair discuss Digital Dealer Tampa and Brian's session, The Metaverse: The Next Frontier in Automotive Retail. Brian's 2 key takeaways for his session, building out foundations and digital retailing. www.strategywithjason.com for more content, bookings and information. Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Brian Kramer: https://www.linkedin.com/in/bkramer1/
The Future of Mobility and Manufacturing with Game Changers, Presented by SAP
The Buzz 1: An Accenture report found that 53 percent of car buyers would consider buying a car online. (www.rd.com) The Buzz 2: Nearly 30% of U.S. new car sales in 2020 were completed online, compared to 2% of vehicles pre-pandemic. Online car retailer Carvana sold 244,111 cars in 2020, a 37% jump from 2019. (www.abcnews.go.com) The traditional in-person automotive purchasing experience has always been alluring, offering shoppers the opportunity to inhale the new car scent, examine the shiny power under the hood, literally kick the tires, ask questions of a human salesperson, and feel the road in a test drive. Indeed, this type of car buying has “liquified” even the coolest showroom visitor! Even as online car sales slowly gained traction in recent years, most buyers still preferred to judge this relatively high-tag item on a seen-it, test-drove-it, loved-it-in-person basis. The pandemic accelerated this shift, replacing the traditional bricks-and-mortar business model with an online version – click it, order it, pick it up, keep-or-return it – for which the automotive industry, for the most part, wasn't ready. Happily, the industry is still proving its resilience, with year-over-year growth in new vehicle sales, evident once more across Asia, and even in Europe and the US. A modern, action-oriented approach, beyond just data collection and data management, is the best chance car dealers have of improving their understanding of new customer expectations, and even making in-person strengths transferable to online selling. The new approach got accelerated by new players in the EV market as they avoided traditional methods from the beginning and adjusted to a state-of-the-art customer experience. We'll ask Guenter Lasser, Daniel Grimm and Christos Maglousidis what success strategies retailers are putting in place to win the hearts and minds of the digital online car buyers, on Today's Automotive Retail: What Will It Look Like Tomorrow?
Bob Lanham joins us this week! Head of Automotive Retail at Meta This is packed with information you can use today to improve your operation!
Over the last 40 years, the highest performing stores have not been based on market, and are not dependent on... The post Episode #81 | Turnover, Churnover, and the State of the Automotive Retail Workforce appeared first on GP Strategies Corporation.
Selling into the automotive space has become particularly tough. Not only has digital media poked holes in the traditional media's pot of gold, but the supply chain disruption and chip shortage have made dealers much less competitive and more profitable. In this SPECIAL EDITION of Media Insultant, we sit down with Ed Steenman of Steenman Associates to discuss the current state of the car/truck business and how media can best sell into the space. You'll walk away with some good advice.
Paid search in automotive retail seems to have always been a point of contention. We often discuss wasted budgets, targeting issues, and reporting, which compels agencies and internal teams to continually try new products, lean into automations, and find nuances to optimizations.In this KPI Cafe, we invite Sarah Ciociola, PCG Digital's Media Director, to offer up a high-level look at their new approach to paid search, which tasks you to take on a fresh look at your Google Analytics Views, Google Ads Accounts, and bidding strategy. While this is not an endorsement from Reunion Marketing or the KPI Cafe, we always strive to share new ideas for discussion that can help elevate our industry by challenging the status quo. We hope that you find value in this information to drive more conversations with your own teams and agency partners.So, here's what you can expect: What's Going on in Auto: Social Media Edition w/ Giancarlo Montenegro Google Analytics Views SignalsNo StandardizationSales / Service Goals Impact on Reporting BudgetsOptimization Hard / Soft GoalsWhat Makes This Change Worth It to PCG? ClarityGoogle Ads Accounts Sales/Service-Centric GoalsCo-Op QuestionBidding Strategy Recommendations Value-BasedDoes It Really Parlay into Automotive?Methodology for Budgeting Two BudgetsCo-Op Issues?Managing What Spend is New Car vs. Fixed Operations Separating Driving OutcomesClosing Thoughts from Sarah Ciociola
Strategy with Jason's Jason Harris is joined by Head of Automotive Retail at Meta, Bob Lanham to discuss how to use Facebook ads in your dealership marketing! Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb
Episode 5 of To the Point features guest Rashid Floyd, an automotive retail specialist in the luxury sector and consultant with the RockED team. Rashid provides some insight on the importance of lifestyle-centered sales initiatives and why some automotive dealerships and salespeople still struggle with the idea of lifestyle.
Thought we'd end the year on the My Curious Colleague podcast a little differently… My guest on the podcast this week is Bob Eggstein, Owner of Keystone Harley-Davidson and CX leader in the Automotive/Retail space. His FULL Episode (S2 Ep 29) on the podcast will go live this Tuesday, 12/28/21. So get this… Bobby spent 25 years in the financial services industry before becoming a Harley-Davidson dealership owner in 2011. Much of his approach to Consumer Experience will ring true for many of you and others will bring a fresh perspective. I know you'll find value in thinking about the consumer through a different lens. Think… Brief Harley-Davidson brand history – Check! Omni channel experience – i.e. Facebook, Instagram, digital experience and the “Sneaker Brigade” – Check! What happens every morning with his team before the doors open – an inspiration we all can adapt – Check!
Brian is the General Manager of Germain Toyota of Naples, Florida. He is responsible for leading the dealership's digital transformation initiative, working to eliminate traditional dealership “pain points” that cause unnecessary friction in transactions. Brian is a recipient of the Automotive News “Top 40 Under 40”. After working in all variable operations positions, he was promoted to General Manager of a Mercedes-Benz dealership at the age of 24. His experience as a General Manager covers 19 years and a diverse range of franchises such as Lexus, Chevrolet, Mercedes-Benz, Cadillac and Toyota stores for AutoNation and the Germain family in the Midwest and Southeast. During our conversation we dove into his background and how his mindset is a huge reason why he has achieved so much success. Be on the lookout for things Brian is releasing in the near future. Connect & Follow Brian Kramer on ALL social media platforms using this link https://linktr.ee/briankramer --- Send in a voice message: https://podcasters.spotify.com/pod/show/headstrongmind/message
In this episode of the Used Car Dealer Podcast, Zach Klempf interviews Lissette Gole the head of automotive retail at Google. Lissette discusses the latest developments from Google including their dealer playbook and how they help dealers sell more cars online. Some of the questions asked include:Q) So let's get started, and for those of us listening, talk about your career path into automotive at Google? Follow Up - For those unfamiliar with Google's offering for dealers, talk to me about how Google enables dealerships' digital presence? Q) 2021 has been a roller coaster of a year for dealers; talk to me about what you observed from your lens at Google on the way dealers shifted and changed their inventory/brand marketing on your platform? Q) Why is a “customer buying experience” so important post-2020? Q) Google (Feb 2021) published its Dealer Playbook; what are some of the most exciting takeaways in this guide? Q) Let's move on to what some of the most successful dealers are doing differently when it comes to marketing their dealership and inventory? Q) What advice do you have for a new dealer when it comes to getting started developing a winning Google strategy? Q) Two auto trends have taken mindshare last year (2020), and wanted to get your thoughts on them: online dealers like Carvana and Vroom, who have gone public, and subscription services for automotive. What are your thoughts on these two trends? Q) Can you share some areas Google is focused on in the future in terms of automotive? Download the Google Playbook for Dealers - https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/auto-dealer-guide/Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastRead the transcribe of this episode: https://blog.sellyautomotive.com/blog/lissette-gole-head-of-automotive-retail-at-google-on-used-car-sales
In this episode of the KPI Cafe, Reunion Marketing's Director of Social Media Giancarlo Montenegro dives into the weeds to clarify some confusion and misconceptions around Apple's iOS 14.5 update. Though this update has been implemented for a bit of time, there still seems to be some demystifying regarding what exactly it means for your Facebook advertising and retargeting strategies. Here's what you can expect:Giancarlo's Origin Story (3:12)Does iOS14.5 Affect Ad Delivery Across Facebook's "Network"? (4:50)What Does a Retargeting Strategy Now Look Like? (6:00)To What Degree Does GA Still Help Inform Social Strategies? (9:22)How Does Measuring Ads Differ Between GA and Facebook Data? (11:34)Loaded Question: Vanity Metrics? (113:53)One Holistic Way to Advertise on Facebook or Different Ways? (16:31)Giancarlo's Final Thoughts on This Update (19:10)Biggest Challenges in Automotive Retail with Social Media (21:43)Biggest Opportunities in Automotive Retail with Social Media (23:30)As always, please be sure to subscribe to the KPI Cafe on your favorite podcast platform.
In this episode of the KPI Cafe, we're introducing a new style that will be featured each season: an industry spotlight. Our team wants to celebrate great folks across the industry with interviews that focus more on the people and less on strategies and tactics. This inaugural episode features Sean Welsh, an automotive retail veteran who founded Car Biz Done Better approximately 8 years ago. Cheers to getting to know you better, Sean!Here's what you can expect:Where Sean Draws His Passion for the Car Business (3:48)Professional Growth From Men's Warehouse (9:36)Sean's Motivation Changed: What Happened? (13:51)Where Sean Is When Not Working (17:44)Collaboration with Wife (22:39)Car Biz Chronicles - Some Perspective (26:18)What Sean Loves Best About Automotive Retail (30:57)Biggest Challenges in Automotive Retail (32:22)Comparing Process: A Reality Check (36:14)Review of Buzzwords with Sean (41:39)
The Against All Odds Radio Show Presents: Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook: Bob LanhamFacebook is the platform that reaches 231 million people every month, 178 million people everyday, and is the #1 social media network in the world! However, let's be clear, Facebook has not been a social network for many years. Facebook transitioned to a mobile media marketing platform that is praised by businesses. While social is the functionality of the platform, media is the intent that drives businesses to utilize Facebook.Each social media platform has its own purposes and unique features that separate it from the rest, and it is critical that business owners understand the personalization of each platform's user behavior to maximize their success. Social media is the top form of communication on the globe, and Facebook possesses over 30 different tools to help you communicate to consumers. Sean V. Bradley, and co-host L.A. Williams touch base with Facebook's Automotive Retail Head, Bob Lanham. During the exciting episode of all things social media, Bob Lanham places emphasis on how the multi-billion dollar media platform can be used as the best business advantage tool, and what super features can cut your advertising budget by hundreds of thousands of dollars per year.About Bob LanhamBob Lanham began his legacy in the automotive industry in 1997 where he worked as a commission only car salesman at Toyota of Sarasota. In a matter of three years at Toyota of Sarasota, Lanham was able to conquer the titles of the F&I Manager and Internet Manager. With his focus in media marketing and internet sales, Bob Lanham moved on to work at international companies like Microsoft, Yahoo, Hulu, and Shazam. For the past six years, Bob has been able to use his knowledge of the automotive industry as a strong asset to the Facebook team. The head of a multi-billion dollar vertical manages the platform that reaches up to millions of people daily for automotive industry updates, tips, guidance, and marketing strategies.Social Media ResourcesDealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.Join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.Win the Game of Googleopoly: Unlocking the secret strategy of search engines.The Against All Odds Radio Show is Proudly Sponsored By:Car.com: Visit Car.com today, where they do the research and you do the driving.Scar Food: Scar Treatment for Scars, Acne Scars, & Stretch marks - visit ScarFood.com today!Hyundai of Bedford & Kia of Bedford: World-class customer support you can trust and is located just minutes from Cleveland & serving the Bedford, Cleveland, parma, Beachwood, and Euclid areas.
Dealerships tend to spend tens of thousands of dollars on their advertising and marketing strategies per month, yet utilize that budget on antiquated avenues to reach more consumers. What if we told you that you could cut that marketing spend up to 50%, and still sell the same amount, if not more? By investing in your second largest expenditure (advertising and marketing) more strategically, you can save up to hundreds of thousands of dollars yearly. Dealer Principals should have a budget that is allocated towards their social media advertising amenities like human resources, organic, and paid advertising. The Millionaire Car Salesman Presents: Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook: Bob Lanham This week's episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams was accompanied by Lauren Robinson, the Digital Marketing Assistant of Dealer Synergy, as a special host. The trio was able to discuss successful advertisement budgeting with the Automotive Retail Head of Facebook, Bob Lanham. This useful conversation revealed what Dealer Principals lack in their dealerships, and what they can do to save time, money, and possibly their business. About Bob Lanham Bob Lanham began his legacy in the automotive industry in 1997 where he worked as a commission only car salesman at Toyota of Sarasota. In a matter of three years at Toyota of Sarasota, Lanham was able to conquer the titles of the F&I Manager and Internet Manager. With his focus in media marketing and internet sales, Bob Lanham moved on to work at international companies like Microsoft, Yahoo, Hulu, and Shazam. For the past six years, Bob has been able to use his knowledge of the automotive industry as a strong asset to the Facebook team. The head of a multi-billion dollar vertical manages the platform that reaches up to 178 million people daily for automotive industry updates, tips, guidance, and marketing strategies. Social Media Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform. At the end of the day, it can help your Dealership! AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars. Dealer eProcess: Specializing in responsive websites. Without a doubt, DealereProcess.com is the auto industry's leading custom website provider. CarNow: Sell more cars now! Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.
Industry Challenge - it is time we start an inclusive conversation on defining the new metrics and KPIs that will aid managers in improving operation efficiencies for automotive retail operations. I'll start the conversation and hope that other will join the movement to publish a draft set of modern retailing metrics for #AAAS2021 in November. The metrics should cover variable and fixed operations, so who will join me?
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's broken clavicle. I wasn't gonna share this story with you, figuring most wouldn't care, but when the Head of Automotive Retail at Facebook, Instagram and WhatsApp asks you what happened, you answer. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like' us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University. In this episode… Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can leverage to drive more profits to their businesses. However, it is important for business owners to know how to use Google's tools to maximize their sales. To effectively leverage all that Google has to offer, you need to discover which metrics matter most to your business and the best strategies for driving customers to your dealerships. In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay interview Lissette Gole, the Head of Automotive Retail at Google, about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.
On Call with Insignia Ventures with Yinglan Tan and Paulo Joquino
On this episode, we have on call Aaron Tan, CEO and co-founder of Carro, Southeast Asia's leading car marketplace. Aaron has been on the show before on a panel to share learnings from steering Carro through the early onset of the pandemic. We've also had the opportunity to talk to the leaders of Carro from their Head of Tech to CMO and CFO. This time around, however, we've invited Aaron back to share his perspective at the helm of Singapore's fastest-growing company into the future. This call was recorded March 24, 2021. Transcript Timestamps 01:00 Updates on Carro's past quarter; 03:00 Role of AI and machine learning in Carro's business; 07:32 Prioritizing AI and machine learning use cases; 10:10 Building an effective B2C sales organization; 12:24 Hiring for C-suite and leadership positions; 15:09 Learnings from the past five years and vision for the next five; 20:20 Rapid Fire Round; 20:34 Thoughts on EV adoption in SEA; 22:45 Aaron asks Yinglan about SPACs; About our guest Aaron is CEO and co-founder of Carro, Southeast Asia's largest and leading auto retail marketplace, which has recently been featured as Singapore's fastest-growing company in 2021 according to Straits Times and APAC's top high growth company from the 2021 list by Nikkei Asia and Financial Times. He is a programmer by training and a venture capitalist by profession. Prior to Carro, Aaron joined SEA's leading venture fund - Singtel Innov8 ventures. Aaron was instrumental in the starting of Blk71 – Singapore's largest startup ecosystem - as well as setting up the firm's San Francisco operations. He graduated summa cum laude with a double degree, BSc and MSc from Singapore Management University School of Information Systems and Carnegie Mellon University School of Computer Science. Music: Cool Upbeat Background Music For Videos by MorningLightMusic Tags: startup, Southeast Asia, founder, entrepreneurship, business, technology The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership.According to Lissette Gole, Head of Automotive Retail at Google, that means 90% of dealerships are using some sort of hybrid car shopping model and should pay attention to the expectations of the customer moving into 2021 and beyond.Here's the question: Do you think online car shopping will increase even further in the next 5 years?For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-gole FlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit
Bob Lanham started his career selling cars at a Toyota dealership in the Southeast part of the country. Since then, he has risen through the ranks of the dealership, eventually becoming the Sales Director at Hulu which led him to his current position as the Head of Automotive Retail at Facebook. Having worked closely with dealer groups, manufacturers, franchise dealers, and OEMs, he brings a wealth of knowledge to the table. Bob shares his take on how the industry reacted to the pandemic and what shifts he's seen. With sales volume cut by 70+ percent for some, dealers learned quickly that they had to understand marketing and media in a way that cut costs but still allowed for an effective return. His team believes that the average dealer can cut about 30- 50% of their marketing spend and still market effectively by leveraging a media mix marketing strategy. Bob shares steps that the GMs of today can take to drive this strategy in their stores: Step 1: Outline all your marketing and advertising expenses. Including cost! Map it all out. Step 2: Ask a lot of questions and make sure your expenses are, in fact, investments. What is your return? Are the people handling your marketing and ad spend up to the task? Step 3: Never look at what media you buy in a silo. This includes all media and advertising initiatives. Media platforms do not work in a silo they work together and drive each other. Step 4: Keep an active role in communicating if you use a vendor for your marketing and media. Bob Lanham left us with two principles to keep top of mind: Your advertising and marketing spend is not meant to be a tax. When you take away the bias of how you buy media and look at what you should and should not buy, your media mix becomes more powerful. Like this episode? Check out JM&A Insider for more content like this.
Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership. According to Lissette Gole, Head of Automotive Retail at Google, that means 90% of dealerships are using some sort of hybrid car shopping model and should pay attention to the expectations of the customer moving into 2021 and beyond. Here's the question: Do you think online car shopping will increase even further in the next 5 years? For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-gole FlexDealer You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means... That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. "Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit
Wouldn't it be nice to know exactly how car shoppers move through the buying journey? In this episode, Lissette Gole, Head of Automotive Retail at Google joins the show to walk through key insights from Google's most recent car-buying research.Paying attention to the customer experience and journey is hands-down one of the most important things for car dealers to focus on in 2021 and beyond. If not, you're missing out on a massive opportunity to stand up and stand apart from the competition. Listen as Lissette shares her best advice based on the most recent Auto Dealer Guide. Noteworthy topics from this episode:4:18 - What is it like working for the biggest companies on the planet?6:19 - What does Google use to understand customer behavior?8:47 - Google isn't a Goliath to be feared.10:07 - Consumer expectations grew by 10% towards online retailing.14:04 - What are some things you see that dealers should be considering today?17:50 - Understanding what actions people are and are not taking. Thesis-based testing.21:02 - Google's guide is a great foundation to start tailoring those strategies to your specific dealership.25:39 - What were some of the biggest “Aha” moments you have experienced after reading the guide the first time?28:00 - What are some encouragements you have for dealers who would like to increase their presence on YouTube?31:01 - What can dealers do to leverage new buyers and segments entering the market?33:24 - Google Search is still the #1 tool people use to find the information about the cars they want to buy. For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-goleundefinedYour current agency sends you a fancy report but you have no clue what it means... That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands.
Wouldn't it be nice to know exactly how car shoppers move through the buying journey? In this episode, Lissette Gole, Head of Automotive Retail at Google joins the show to walk through key insights from Google's most recent car-buying research.Paying attention to the customer experience and journey is hands-down one of the most important things for car dealers to focus on in 2021 and beyond. If not, you're missing out on a massive opportunity to stand up and stand apart from the competition. Listen as Lissette shares her best advice based on the most recent Auto Dealer Guide. Noteworthy topics from this episode: 4:18 - What is it like working for the biggest companies on the planet? 6:19 - What does Google use to understand customer behavior? 8:47 - Google isn't a Goliath to be feared. 10:07 - Consumer expectations grew by 10% towards online retailing. 14:04 - What are some things you see that dealers should be considering today? 17:50 - Understanding what actions people are and are not taking. Thesis-based testing. 21:02 - Google's guide is a great foundation to start tailoring those strategies to your specific dealership. 25:39 - What were some of the biggest “Aha” moments you have experienced after reading the guide the first time? 28:00 - What are some encouragements you have for dealers who would like to increase their presence on YouTube? 31:01 - What can dealers do to leverage new buyers and segments entering the market? 33:24 - Google Search is still the #1 tool people use to find the information about the cars they want to buy. For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-gole undefined You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means... That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. "Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit
In Episode 53, Bob Lanham, Head of Automotive Retail for Facebook and Glenn share thoughts on what businesses are missing or misunderstanding about Facebook Marketing. They also discuss the difference between tools and strategies as well as how Bob's journey from Microsoft to Hulu and now FB has impacted his vision of marketing and leading teams. A great conversation and stay to the end for Bob's answer to Rapid Fire questions. About Bob Lanham Bob Lanham joined Facebook in 2015 as an Automotive Retail Lead and has since become Facebook's Head of Automotive Retail. Bob manages a small team that is responsible for the top 10 Dealer Groups in the US, the top Resellers in the US, working with Franchise Dealers through the Manufacturers as well as, Partnerships with the key DMS, CRM, Equity Mining and Digital Retailing Platforms. Previously, Bob was a Sales Director at Hulu where he opened the Detroit territory back in 2009 when Hulu was just getting off the ground. Prior to Hulu, Bob spent four years at Yahoo! and three years at Microsoft. Bob started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager. He's a graduate of Elon University, husband and father to three children ages 16, 13 and 9. About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally." Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. FOLLOW ALONG: Subscribe to my channel for free offers, tips and resources! YouTube: https://bit.ly/inchargenowwhat Facebook:https://www.facebook.com/CEOPCGDigital/ Twitter: https://twitter.com/GlennPasch Linkedin: https://www.linkedin.com/in/glennpasch/ Instagram: https://www.instagram.com/gpasch/ Blog: https://pcgdigital.com/blog/category/... Personal Website http://glennpasch.com/ Company website: https://pcgdigital.com/
Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership. It's not about running a few Facebook ads or Google ads with a dash of Tik-Tok - Bob speaks to the importance of how one channel will drive awareness to another channel. Vroom is a perfect example of how Television (channel 1) drives awareness to the Website (channel 2), which can drive awareness to social media (channel 4), and so on.Not only that, Bob shares his counsel about addressing a full-funnel, from top to bottom, where most dealers concentrate most of their budget on low-funnel (decision) opportunities.Topics from this episode:4:10 - What do you believe dealers are not utilizing enough of when it comes to marketing on Facebook?9:16 - How do I turn traffic into leads? And how do you measure all of it?19:07 - You need to spend money on testing different marketing channels.23:11 - Start telling your potential customers about what they don't know and why they should buy from you.30:04 - Are people prepared to pay a premium for customer service and/or convenience.32:20 - Change your mindset from the thrill of the sale to the thrill of the experience.36:10 - People are looking at $60,000 purchase the same way as buying a cell phone.For complete show notes and resources visit: https://www.thedealerplaybook.com/bob-lanhamFlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit
Bob Lanham is the Head of Automotive Retail at Facebook and shares his best advice about creating a full-funnel, omnichannel marketing strategy for your dealership. It's not about running a few Facebook ads or Google ads with a dash of Tik-Tok - Bob speaks to the importance of how one channel will drive awareness to another channel. Vroom is a perfect example of how Television (channel 1) drives awareness to the Website (channel 2), which can drive awareness to social media (channel 4), and so on.Not only that, Bob shares his counsel about addressing a full-funnel, from top to bottom, where most dealers concentrate most of their budget on low-funnel (decision) opportunities. Topics from this episode: 4:10 - What do you believe dealers are not utilizing enough of when it comes to marketing on Facebook? 9:16 - How do I turn traffic into leads? And how do you measure all of it? 19:07 - You need to spend money on testing different marketing channels. 23:11 - Start telling your potential customers about what they don't know and why they should buy from you. 30:04 - Are people prepared to pay a premium for customer service and/or convenience. 32:20 - Change your mindset from the thrill of the sale to the thrill of the experience. 36:10 - People are looking at $60,000 purchase the same way as buying a cell phone. For complete show notes and resources visit: https://www.thedealerplaybook.com/bob-lanhamFlexDealerYou've tried so many different things with your marketing but the dots never align.Your current agency sends you a fancy report but you have no clue what it means...That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands."Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter MotorsFind your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit
Bob Lanham is the Head of Automotive Retail at Facebook, Instagram, Messenger, and WhatsApp. He is an experienced automotive retail specialist with a long history of expertise in the internet industry. Before joining Facebook, he was the Regional Vice President for Shazam and Sales Director for Hulu. He holds a Bachelor's degree in Communications from Elon University. In this episode… Working through Facebook data can be challenging for many businesses, including dealerships. Finding the right metrics and figuring out the audience you should target to work can be overwhelming and confusing—but it's all necessary for measuring your company's performance. Bob Lanham works with dealers on their Facebook advertising strategies to help them grow and scale their businesses. After years of experience working with different media channels, Bob's learned the ins and outs of effective marketing strategies—and he's dedicated himself to helping you learn the same. In this week's episode of the Inside Auto Podcast, Aharon Horwitz and Ilana Shabtay are joined by Bob Lanham, the Head of Automotive Retail at Facebook, to talk about the right metrics dealerships should use for advertising. They also talk about the use of video snippets in advertising, the four most important Facebook advertising strategies, and Bob's experience working with dealers.
An extremely insightful conversation with Laurie Foster with Foster Strategies Elevating Automotive Partnerships+... - If you're in the auto retail industry, you don't want to miss this. You'll want to learn more about "Transforming Automotive Partnerships and Performance." Laurie Foster, president at Foster Strategies Group, talks with our host, Troy Scheer, about her company's focus on 'Transforming Automotive Partnerships and Performance'. This is done by incorporating all aspects of Automotive Retail: dealerships, service providers, and vendors plus manufacturers. They discuss moving away from legacy thinking, combining what's best from before, what's best from the current landscape, and how all of that will affect business tomorrow.
In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way. 4:01 -- Introducing Micah Birkholz and Dan Moore4:32 -- Automotive Origin StoriesLegacy Guidance from Family5:52 -- Misnomer 1: Should We Really Embrace "Hustle and Grind"?Negative ConnotationBut ... False ExpectationIs There a Healthier Perspective?Social Media "Superstar-ism"It Takes Hard WorkYour "Why"People and ProcessWant You BrokeA New Way to Phrase "Hustle and Grind"Understanding Your Employees14:00 -- Misnomer 2: What Does "Data-Driven" Really Mean?SuperficialityTeaching All the Wrong ThingsBuzzword IssueAnalyze to Move the BallTraffic Versus ConversionQuality Versus QuantityMost Misleading Data / KPIs in Automotive RetailSignals Versus Holisticism30:55 -- Chasing the Silver BulletFollowing the Big NamesDo As You SeeStrategyYou Have to Market It32:39 -- Tell the Story of the BrandSelling FulfillmentPolaroid ExampleTie Emotion to ExperienceHow Do You Solve a Problem?The About Us Page38:18 -- The Danger of Good Digital Metrics and Flat Sales DisconnectIntrospectionDealer ExampleDissect the ProblemTRM: Time, Resources, Money44:15 -- Is 30 Days Truly Long Enough to Identify Waste and Have Perspective?47:17 -- Obvious Data Red Flags47:55 -- Highest Converting / Best Opportunities in Digital Marketing51:53 -- Concluding Thoughts
Jason Stein, Vice President & Publisher of Automotive News USA, Canada, China, and Europe joins us on this episode of The Walk Around Podcast. He oversees 75+ reporters and editors around the world from Detroit to Paris to Shanghai. He also leads the digital sales, marketing, event, and audience departments. Before joining Automotive News, Jason was an award-winning columnist for several North American newspapers. He also hosts of the Daily Drive Podcast! Jason has a finger on the pulse of all things retail automotive, and he dives deep into the current state of our industry. He explains how the landscape accelerated 3-5 years in about 3-5 months due to the COVID-19 pandemic and what dealers can do to build trust with customers. We cover it all with Jason Stein on this exciting episode! Like this episode? Check out JM&A Insider for more content like this.
Covid-19 is disrupting supply chains across the world. Here in America, the Automotive, Retail, and Food industries are suffering as a result. Supply chain expert Michael Carmody explains why it happened and what can be done in the future - and the enormous challenges facing American companies. Michael is the founder of Karma Delivers, a non-profit supporting local communities devasted by natural disasters. Discover how you can support this important mission. Join Anthony's members-only Facebook group to gain access to his company research, company websites, and hiring leaders' LinkedIn profiles for additional networking opportunities. Join here: https://www.facebook.com/groups/CareerDaily/
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Covid-19 crisis is likely to drive a rapid evolution of consumers attitudes towards digital channels. Many may find themselves buying products online or directly from producers which they would have only considered purchasing from a retailer a few months ago. Others may never have used an online channel before and will suddenly find a safer more convenient way to conduct purchases. Dealers will continue to play a role but few can believe that this role will not evolve from its current form. Whether that's in the way that servicing is provided, how OEMs sell parts and accessories, the degree of channel integration and OEM oversight, or indeed, how we buy new and used cars. Only time will tell. The next few months will likely see a quieter period with little dealer activity and low volumes for OEMs. Whilst this is challenging to the P&L, it is also an opportunity to accelerate initiatives which have lingered on the shelf for too long or which have been characterised by dipping toes in the water rather than truly grasping the opportunity to evolve business models. Dealers could also look to develop and innovate new services with short-term potential, for example a flying doctor approach to repairs at the customer's home (if government guidelines allow). What does the future hold for this sector? *Source: Google Speakers: John Paul - MD, Popular Group | Sharvik Shah - MD, Rajesh Motors | Nikunj Sanghi - MD, JS4Wheel | Jagdish Khattar - Former MD, Maruti Suzuki Moderator: Mohit Arora - Partner, Mondriaan Singapore Recommended For: BUSINESS PROFESSIONALS | ENTREPRENEURS
The Ryan Holtz Show: Entrepreneurship, Personal Development, Food & Lifestyle
In this episode of The Ryah Holtz Show Podcast, I have the absolute pleasure of making an appearance on the Reid Method Insider Podcast to chat about the future of automotive retail sales and the impacts of digital marketing and social media it has had on auto dealers in Canada and The United States. Everold […]
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