DEALER TALK

Welcome to the latest episode of the Dealer Talk Podcast! Today, we're delving deep into the singular focus that dealership decision-makers should prioritize to drive more car sales—hint: not marketing, advertising, sales training, or internal processes. If you're eager to boost vehicle sales at your dealership, you won't want to miss this episode. I'll share insights on what you can do to ramp up your sales game. Also, if you're looking for cutting-edge technology to revolutionize your operations, look no further than our product, https://vinoracle.io/. We're seeking six forward-thinking stores to join us in piloting this groundbreaking tool—for free! Interested? Sign up at https://vinoracle.io/contact or reach out to me directly at 702.526.0900. Tune in and level up your dealership game today! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors. It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible. We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes. Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results. Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources. Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts. Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations. Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I would choose in the process. If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900 Learn more about our services here: https://dealertalk.io Do you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: https://vinoracle.io/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Discover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success!

In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.

In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey. Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today! Connect with me directly: ✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf

This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates. Connect with me directly: ✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf

Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing? For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing. Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers. Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing. Connect with me directly:

Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages. SEM operates on a pay-to-play basis, unlike the gradual ascent of Search Engine Optimization (SEO), which strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results. Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process. For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more: Connect with me directly: ✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/

In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations. Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape. Connect with Zack:

Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity. Connect with Kerri

Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail. Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before. Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market. Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce. Connect with Curt

Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention. In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle. What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively. But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely? Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together! Connect with Herb

Tune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today. This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape. Stay tuned, and get ready to unlock the secrets to traditional marketing success! Connect with Tim

Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond. From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry. But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space! Connect with Trent

Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry. Connect with Shawn

Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like ChatGPT. Will consumers invest over 15 hours in research, and how can dealers adapt to this evolving landscape? Uncover the untapped potential of Bing and understand why dealers should be as intentional with it as they are with Google. Plus, gain insights on diversifying your marketing approaches to connect with a broader spectrum of buyers effectively.

Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.

In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly. Be sure to tune in until the end for an exclusive offer from Darren that you won't want to miss!

We released this episode ahead of schedule to provide you with an exclusive opportunity to take advantage of the deal Peter offered. Act fast, as the offer concludes during NADA 2024. Don't miss out! In this compelling episode, Herb and Peter Dufy from Dealer Image Pro engage in a candid conversation, delving into some of the industry's pivotal issues. They explore intriguing questions, such as the curious absence of WebP images in website providers, the reluctance of companies like vAuto to update their technology code stack, and a pressing concern shared by many in the industry: the scarcity of APIs that could revolutionize technology for car dealers in significant ways.

Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately reducing the time it takes to get cars on the front line. Be sure to tune in until the end for an exclusive offer from Smit that you won't want to miss!

FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/ In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use of HIGH TECH PROGRAMS to achieve that! Do you love DEALER TALK PODCAST? If you can, please give us your support: https://dealertalk.io/video/#

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry. Episode Highlights: 1. What is the deal with manufacturers in 2023? 2. What about the forecast after Q2? 3. The strategy to follow once units are back in stock. TRAIN YOUR SALES STAFF! 4. Even in these times, not all customers prefer buying cars online! 5. Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 6. Always be part of the community; it is good business! 7. What can we expect next year?

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and explore the advancements in car transportation technology and the evolving automotive landscape. By leveraging innovative technology like Montway Auto Transport's automation portal, dealerships can streamline their car transportation processes and overcome inventory challenges, ensuring efficient operations in an ever-evolving automotive industry.

Speed to Sale: Time Kills Car Deals   Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).   Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.   Episode Highlights:   *Importance of teamwork and collaboration within the dealership. *Financial implications of Covid. *Providing Information: FTC Guidelines and Customer Expectations *Recognizing the significance of BDC agents offering comprehensive information to customers. *Striking a balance between control and accountability in setting appointments and providing information.   Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.   Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.   SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.  

In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential in sales.  Highlights:  -Despite its positive aspects, the industry suffers from a negative reputation that deters people from pursuing it intentionally.  -Even in 2023, some individuals within the industry perpetuate negative behaviors that contribute to the stigma.  -Charity points out the lack of accountability among leaders in the car industry. Herb and Charity discuss the need for a shift in leadership practices to address this issue. Keywords: automotive dealership, car sales, customer experience, salesmanship, selling, conversation, training, dealer, managers, senior salespeople, listening, finish sentences, customer conversations, problem-solving, communication skills, interview skills, personal development   Vendor Partners

“So, there we are in Poland. No cellphone, we don't know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson Check out Herb's interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.   Connect with our friend Steve Fucile on his social media below.   Keywords: digital marketing, auto industry, customer trust, third-party sites, inventory management, social media, lead generation, branding, entertainment, education. Vendor Partners

“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention. Keywords: NIADA convention, automobile industry, used car market, independent dealers, mobile app, early bird discount. Vendor Partners

Speed to Sale: Time Kills Deals   Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).   Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.   Episode Highlights:   *Importance of teamwork and collaboration within the dealership. *Financial implications of Covid. *Providing Information: FTC Guidelines and Customer Expectations *Recognizing the significance of BDC agents offering comprehensive information to customers. *Striking a balance between control and accountability in setting appointments and providing information.   Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.   Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.   SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.  

“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA). Vendor Partners:

“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such a positive manner? We should definitely be focusing on that trajectory.” -Charity Ann Season 8 Special Episode: Women in Automotive Podcasting shares the experiences of Kaylee Felio, Elena Ciccotelli, Charity Dunning, and Charity Ann as they navigate podcasting within the automotive industry. We talk about how it has helped us grow our personal brands, taught us more about the electric vehicle space, allowed us to showcase individuals who don't normally have the opportunity to speak, and helped promote the incredible automotive industry we have grown to love. We also discuss some of the gaps in the podcasting space for automotive and our favorite AI's.   Vendor Partners

“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and doing things differently, you're not going to get your managers to fall in line? Bull shit.” -Herb Anderson Bill Elizondo is back. His experience in the BHPH industry goes back more than 30 years. Currently serving as a NIADA 20 Group Moderator, Bill offers insights on strategic growth and development and explains the importance of joining a Group. Whether you are a franchised dealer, an independent, or a BHPH, find out why and how 20 Groups can change your life. Vendor Partners:

“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA's President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen. Vendor Partners

The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business. Join us for an engaging conversation about the great year buy-here-pay-here is anticipating. Vendor Partners

Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube. Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates his skills in negotiation, business planning, management, and marketing strategies. Boris is a graduate of the NADA Academy and the Harvard University Continuing Education Program. He was featured in the 2020 Automotive News 40 under 40. Vendor Partners

“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian. Vendor Partners

"You can go back over all the different economic downturns and challenges that we've had, yet auto dealers always find a way to survive and come out smelling like roses right because of the innovators the entrepreneurs." -Jeremy Beck Beck is an automotive executive with 25 years of industry experience. His resume includes roles with rural, small-town dealerships with BHPH operations to working with some of the largest automotive dealer groups in the country. Beck also spent 10 years working for F&I providers in streamlining their dealer support, training and development, process and procedures, and go-to-market strategy. Most recently, he was the Vice President of Sales and Field Operations for one of the largest F&I product providers servicing the independent dealer community. Since joining NIADA, he's worked to develop and implement a strategy for Dealer Education, 20 Groups, Research, and Industry Insights and Events. Independent dealers are the backbone of our industry, says Beck. They drive volume, growth, and innovation, and adapt to ever-changing landscapes better than any other part of our industry. I'm excited to join the executive team at NIADA and help provide our members an association that is dedicated to their future. NIADA's mission of Meet, Learn, Profit, and Grow are aspects to which I have dedicated my entire career. News: Kate Winslet CAN hold her breath for 7 minutes: https://www.snopes.com/fact-check/kate-winslet-breath-underwater/ Vehicle Gross: https://www.dalepollak.com/2023/01/an-ongoing-gross-deception-thats-growing-moving-cars-between-stores/ Used Car Price Index: https://www.autoremarketing.com/wholesale/historic-drop-manheim-used-car-price-index-ends-3-years-volatility https://www.autofinancenews.net/allposts/risk-management/manheim-price-index-posts-largest-yoy-decline-in-history/ Australian quarantine: https://www.drive.com.au/news/three-of-australias-top-five-car-brands-hit-by-new-quarantine-delays/ Toyota Emissions Goals: https://lasvegassun.com/news/2023/jan/12/toyota-pushes-zero-emission-goals-by-converting-ol/ Highlights: 00:00 Introduction 05:18 Glitter? 14:03 Preparing for Carvana 25:50 Jeremy Beck 55:10 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://anchor.fm/dealer-talk/message Support this podcast: https://anchor.fm/dealer-talk/support

“There hasn't ever been a better-used car market, and Carvana failed to make money. They failed to truly improve.” Steve is the author of Ridiculously Simple Sales Management and Assumptive Selling; as well as a respected automotive industry veteran and founder of Stauning Solutions Group – a leading training & consulting. Steve served in various automotive leadership roles, including as the Asbury Automotive Group's Director of eCommerce, the Director of the Web Solutions Division of Reynolds & Reynolds, and as the General Manager of Dealer Web Services for Dominion's Dealer Specialties. The article cited in this episode is here: https://askthemanager.com/2017/04/why-carvana-will-fail-and-how-they-might-succeed/#.Y-_cNnbMK3C

The NIADA understands that in the automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson As Interim CEO for NIADA, Melanie is responsible for the overall Association, implementing the strategic plan, and supervising all staff, operations, administration, accounting, and finance. Boards and Committee responsibilities: NIADA Board of Directors, NIADA Foundation Board, NIADA Services Board, Foundation Board, Finance Committee, and Past Presidents. Reach NIADA: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g Welcome to Season 8! ⏰Highlights: 00:00 Welcome to Season 8! 03:20 NIADA 06:12 Melanie Wilson 16:54 Engaging With the Consumer 23:58 The Powerhouse Team 34:41 Next 5 Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://anchor.fm/dealer-talk/message Support this podcast: https://anchor.fm/dealer-talk/support

Learn what is up for Season 8 and welcome our guest, George Nenni. It's been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don't miss a minute. George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealers' Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon. Thank you all for an incredible season of learning and growth. We are excited for what is to come! News:

When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within the automotive industry. Currently, in his 20th year with PBS, Kevin has been the tactician responsible for the sales team welcoming thousands of PBS customers to the family even through multiple product reinventions. Bringing innovative ideas to PBS and our customer base across all divisions, Kevin's creative ways of looking at and evaluating a situation continue to be of tremendous value to the retail automotive industry. News:

If you didn't figure it out with your ex, we will let you in on a little life secret—it's all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She's in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership. Also, do you know what a ‘homer' is? You will now! Don't assume your website isn't worth it. Vendor Partners

ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market. Jay Wertzberger is one of the funniest guests we have had the privilege of talking with. We could not stop laughing. From early experience in Hollywood filmmaking and live webcasting, mixed with a passion for marketing on social media and a decade in auto transport, Jay develops engaging content for automotive business professionals. He graduated with a degree in Marketing from Virginia Tech, with a double minor in Communications and English. With recurring feature content including "Tuesday Nights Live", "Live Carrier Advice", "Dispatching LIVE!", and "Cars On The Move" (as well as live on-location events and automotive trade show coverage), Jay produces and hosts for the channel. Fill-a-Cart:

Our friend Terry joins us to discuss the impact of video on time, money, and trust. Terry started in the car business in 1989 and has spent his time in every position except turning wrenches. He now helps dealers drive traffic and increase consumer experience and loyalty with Covideo. Like many of us, he feels the industry is an awesome place to be and grow if you're willing to learn, be flexible, and enjoy people. You'll also get a chance to listen as Charity does some of those secret shops she is always talking about. Join us to see how you can make increase your close rate with time, money, and trust. Vendor Partners

Inventory, inventory, inventory. Join us with Peter Duffy, Founder/CEO of Dealer Image Pro™, a for all things inventory imaging. As we head into the holiday season and a continuously unknown economic atmosphere, we need to put on our ‘A' game. There is no room for a bad presentation. With professional photo, video & 360 software, Dealer Image Pro helps hundreds of dealers take their merchandising in-house by offering the equipment, unlimited training, and professional editing, and quality. Join us to see how you can make the automotive customer salivate. Fill-a-Cart:

Paul Sansone Jr. has been an auto dealer since our host was 3 years old. In that time, he has grown his resume to include 5 dealerships in the New Jersey area. Paul recently won the Driving Sales Best Idea Contest for his incredible concept of subprime leasing. The Dealer Controlled Leasing program focuses on short-term leases 12-48 months long. It is a dealer-owned leasing product, and dealers are in control of their decisions. Join us as he unfolds why he chose to focus his attention on helping those around him because, as he says: “Life happens to everyone.”

Charity's obsession with all things EV continues with James Gilboy, Staff Writer for The Drive and self-proclaimed ‘EV Guy.' Are electric vehicles better for the environment? Is Level 5 Autonomy a realistic pursuit? Is Lithium going the way of the DoDo? All this and so much more in this laughter-filled episode of the Dealer Talk Podcast. Fill-a-Cart: https://dealertalk.io/fill-a-cart/ Automotive News Links: Dealer Group Settles With FTC: https://tinyurl.com/Dealer-Talk-News BMW Hydrogen: https://www.seattletimes.com/business/bmw-boss-says-hydrogen-not-electric-will-be-hippest-thing-to-drive/ Automakers Need More Time: https://www.reuters.com/business/autos-transportation/automakers-need-more-time-meet-us-minerals-requirements-evs-execs-2022-10-19/ Buying Behavior Report: https://www.lotlinx.com/vintenders-blog/has-buying-behavior-reached-a-boiling-point/?utm_source=lotlinx_email&utm_medium=organic_email&utm_campaign=lotlinx_newsletter Post Covid Economic Sugar High: https://www.businessinsider.com/next-recession-forecast-economic-outlook-sugar-high-make-2023-miserable-2022-10 Blog Post of the Week: Marketing is to Bull-Riding… https://dealertalk.io/marketing-is-to-bull-riding/ Forest Ward & Calldrip Episode: https://youtu.be/lzB2gT35TjU Our Partners: Get more leads with our vendor partner foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6T Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL. https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner Covideo. https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner Calldrip. https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner RunMyLease. https://www.runmylease.com/lead-generation-tools.html --- Support this podcast: https://anchor.fm/dealer-talk/support

The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse' together? With this in mind Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry. Fill-a-Cart: https://dealertalk.io/fill-a-cart/ Automotive News Links: Nissan Lease Pay as You Go: https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482 Non-Tesla EV Momentum https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations Stellantis to Pay $5.6 Million https://www.reuters.com/business/autos-transportation/stellantis-unit-pay-56-million-resolve-california-emissions-probe-2022-10-13/ Carvana Licensing https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling Blog Post of the Week: Is Your Fixed Ops Ready for the Road Ahead? https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/ Get more leads with our vendor partner foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6T Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL. https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner Covideo. https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner Calldrip. https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner RunMyLease. https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00 Introduction 03:40 Fill-A-Cart 04:30 Digital Dealer 2022 19:00 Automotive News 28:20 Blogpost of the Week 32:00 Jonathan “JT” Thompson 41:00 Where is the Disconnect? 49:50 Power and Danger of Data 58:30 Educating the Dealer to Understand the Vendor Connect: Jonathan “JT” Thomspon https://www.amg.team/ https://www.linkedin.com/in/jonathan-thompson-marketing/ Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber --- Support this podcast: https://anchor.fm/dealer-talk/support

The old habits are the hardest to overcome. As we grow, change and pivot toward a new perspective, we should take every opportunity to find success. This episode discusses the importance of adapting to change with bestselling author Chris Martinez. He is people-driven, results-driven, customer-oriented, and forward-thinking with more than 17 years of experience in the automotive industry in senior roles. Fill-a-Cart: https://dealertalk.io/fill-a-cart/ Automotive News Links: Opec+ Cuts Oil Production https://www.cnn.com/2022/10/05/energy/opec-production-cuts/index.html Consumer Fear of Autonomous Vehicles https://www.wardsauto.com/industry-news/study-consumers-don-t-understand-autonomous-vehicles Uber Signs Contract with Motional https://www.theverge.com/2022/10/6/23388841/uber-motional-robotaxi-autonomous-vehicle-deal-av Boris Lopez https://www.nada.org/nada/nada-headlines/great-mentors-and-hard-work-have-helped-venezuelan-auto-dealer-boris-lopez Blog Links: Video is the Differentiator https://dealertalk.io/video-is-the-new-differentiator/ Get more leads with our vendor partner foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6T Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL. https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner Covideo. https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner Calldrip. https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner RunMyLease. https://www.runmylease.com/lead-generation-tools.html Highlights: 05:39 Our Sponsor Foureyes 10:06 Automotive News 35:17 Blogpost of the Week 43:00 Chris Martinez 51:25 Old Habits Die Hard 01:2:34 Vehicle Acquisition Strategies 01:13:14 The Impact of Covid Connect: Chris Martinez http://chrisjosephmartinez.com/ https://www.linkedin.com/in/chrisjmartinezatx/ Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Thank you for tuning in, and as usual, we will TALK later! --- Support this podcast: https://anchor.fm/dealer-talk/support

In this episode, we focus on customer care and loyalty in our fixed operations with Mike Vogel of Automotive Service Manager Coaching. Mike Vogel's career spans over 35 years. He has held positions as Prep Manager, Service Advisor, Service Manager/Director, Fixed Operations Director, and Corporate Fixed Operations Director. He offers Automotive Service Manager Coaching and consulting for Fixed Ops Vendors such as UpdatePromise, TraXtion, and RepairPal. Automotive News: Tesla Recalls https://www.nbcnews.com/business/autos/tesla-recall-1-million-vehicles-automatic-windows-might-exert-excessiv-rcna48909 EV Charging Stations https://www.msn.com/en-us/money/markets/all-50-states-get-green-light-to-build-ev-charging-stations-covering-75000-miles-of-highways/ar-AA12iOgr New York Bans ICE https://www.caranddriver.com/news/a41468778/new-york-state-gas-car-ban-2035/ New Car Sales https://www.thedetroitbureau.com/2022/09/automakers-expect-to-enjoy-positive-results-in-september/#:~:text=Overall%20sales%20are%20expected%20to,1.5%20million%20units%20from%202021 Cybertruck https://www.motortrend.com/news/elon-musk-tesla-cybertruck-float-water-claim-twitter/ Blog Post https://dealertalk.io/converting-more-web-visits/ --- Get more leads with our vendor partner foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6TT Create a better online experience for your service customers with our vendor partner FIXED OPS DIGITAL. https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner Covideo. https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner Calldrip. https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner RunMyLease. https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00:00 Introduction 00:03:35 Automotive News 00:18:12 Blog Post of the Week 00:29:19 Mike Vogel 00:38:36 Longterm Customer Relationships 00:48:47 People-Friendly Employees 00:57:04 Generational Customer Loyalty 01:05:05 Don't Overlook Tires! 01:19:07 The Next 5 Years Connect: Mike Vogel https://www.linkedin.com/in/mike-vogel-5b342823 Mikevogel56@gmail.com --- Support this podcast: https://anchor.fm/dealer-talk/support

Connect: Brian Allee In this episode we meet with Brian Allee of A2ZSync to discuss the power of an end-to-end process, and how it can positively impact your dealership. Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As a “student of the game,” Brian enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over the years. Automotive News Links: The New Mustang Gen-Z Buyer Statistics Toyota Closes Their Russia Plant. Kia/Hyundai Class Action Lawsuits GM Creates Thousands of Jobs Interest Rate Increase Blog Links: Are Your Vendors On Your Side? Get more leads with our vendor partner foureyes.io Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL. Deliver a more personalized experience for your leads and customers with our vendor partner Covideo. Speed up your lead response time with our vendor partner Calldrip. Convert more website visits with our vendor partner RunMyLease. Highlights: 00:00:00 Introduction 00:04:38 Automotive News 00:13:00 Herb's First Car 00:35:25 Brian Allee 00:45:45 Adapting or Dying 00:52:52 More Efficient Sales 01:10:00 Time is the New Currency Connect: Brian Allee https://www.linkedin.com/company/a2z-sync https://www.instagram.com/a2z_sync/ https://www.facebook.com/a2zsync/ You can reach the Dealer Talk Team--Herb Andersonand Charity Ann--anytime at https://dealertalk.io/ Subscribe to our YouTube Channel; --- Support this podcast: https://anchor.fm/dealer-talk/support