Podcast appearances and mentions of guy bauer

Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut? In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral, Guy makes the case that in B2B marketing—and all creative work, really—your instincts are smarter than you think. Whether you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even a cobbler, this one's for you.

If your agency does creative work, it's easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that's only half of the client satisfaction equation.  The other half is something we neglect all the time.  In today's conversation, you'll learn:The hidden reason clients become unhappy, even when you're delivering great workWhat the Domino's Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client informed during ongoing projectsFor additional context: Guy's agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.  If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here: The Client & The Client: Part DeuxOther Resources Mentioned in Today's Episode:Connect with Guy on LinkedInFinancial Management of A Marketing Firm (Second Edition) by David C. BakerThe Lead Magnet That Pays for Itself w/ Chris DuBois Want to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.Chapters00:00 Choosing the Right Brand Name05:27 The Downfall of a Generalist Video Production Company10:45 The Benefits of Specializing in a Niche14:48 The Risks of Relying on a Single Whale Client22:01 Transitioning from Generalist to Specialist30:41 The Game of Pre-Bill Payments36:02 The Negative Consequences of Pre-Bill Payments43:39 Setting Boundaries and Saying No to Bad Clients57:06 Working with a Spouse in the Business59:41 Finding the Right Clients: Trusting Your Gut Instincts01:03:30 Balancing Creative and Operational Responsibilities01:08:03 Effective Budget Management in Video ProductionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

If you're a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you're proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge. He says your first step should be to form a strong, clear idea that you're happy with and that won't be misunderstood by your management. Asynchronous communication is his go-to method to communicate ideas, as it allows you to combine the energy of live calls with the clarity of emails. Plus, hear Guy's top tips for growing your creative tastes…and why Weezer is still a great band! Learning points from the episode include: 00:00 – Introduction 04:39 – Guy's tip for video creators 06:48 – Why you need clear ideas and strategies before making videos 11:52 – Why creative ideas should be discussed asynchronously 17:38 – Allowing your stakeholders to previsualize your ideas 21:07 – Making sure you have confidence in your ideas 23:18 – Controlling variables in your pitches and processes 26:55 – How to grow your creative taste 32:27 – Hear Guy's Speed Round answers 39:22 – The final take 40:45 – Outro Important links and mentions: Follow Umault on LinkedIn Follow Umault on Twitter/X Follow Umault on Instagram Visit the Umault website Subscribe to the Umault YouTube channel

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!Links we mentioned:Kids in Space – Parts I-IVApple – The Lost VoiceMatomo – GoogleheimerLearn more about Guy and Umault at umault.com

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure. Learn more about Guy and Umault at umault.com

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!Learn more about Guy and Umault at umault.com

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut.Learn more about Guy and Umault at umault.com

In this podcast episode, we dive into the story of Guy Bauer, an entrepreneur who started his own video agency, Umault, during the 2009 recession. Despite facing challenges in his early days, Guy persevered, and his business grew exponentially.Guy's journey is a testament to the power of resilience, hard work, and a strong entrepreneurial spirit, making his story an inspiration for those looking to make a difference in the world.Learn more about Guy at https://umault.com/Watch on Youtube: https://youtu.be/J6n_htpioJI#smallbusiness, #entrepreneur, #founderstories #cashflow #dryrun #videoproductionMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com

Looking to get your product or service in front of more interested clients? Video marketing can make that easier but you have to know how to do it, or hire someone who does. Join Vickie Helm and special guest Guy Bauer as he shares the best way to start in video and get the most from it for your business. Highlights 8:09      Entrepreneurship and the BIG LIE11:10   3 Tips for those starting out with video marketing11:49   Before scripting your video, start with a premise14:59   The magic of consistence21:29   Trust in the professional creative process28:29   People don't remember much30:51  Only 30% of your video is seen by your intended audience35:59  Assume disinterest36:49  Make content as close to pizza as possible41:37  Your intro video should be just like Jeopardy53:35  How to start out with videoConnect with Guy Bauerhttps://umault.com/ https://www.facebook.com/guy.bauerhttps://www.linkedin.com/in/guybauer/https://www.youtube.com/channel/UCB4HHR5EsPdaNSFFAI4CmKQhttps://www.instagram.com/umault/Connect with Vickie Helm, and see her latest book releaseshttps://linktr.ee/VickieHelm

In this episode we're going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch.  Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault's goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn't helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan. Support this podcast

1007 - B2B Video Ad Marketing with Umault's Guy Bauer

Guy and his team at Umault have declared “Death to Corporate Video”, and it has paid off in spades. Of course, corporate video nearly killed them, first…Imagine bringing in revenue of $3.5M one year only to find that you're actually $1M in debt? That's where Guy Bauer found himself at the end of 2018. His production company, on the surface, was more successful than ever and even ranked on the Inc 5000 of the country's fastest growing companies. However, due to poor financial management, and lack of direction, Guy was only months from bankruptcy. Listen in as Guy shares candidly with us how he successfully relaunched his company, slimmed staff from 32 to 4, moved the focus from “the gear” to the creative, became highly profitable, and most of all, started enjoying his job again. Guy and his team have officially killed the corporate video - and it has paid off in spades.This episode is brought to you by the folks at Pipeline Video Production Project Management Software (www.videopipeline.io). Pipeline is YOUR all-in-one solution for video production budgets, contracts, call sheets, and overall team management. 

Let's be honest, most corporate videos are terrible. They all look and sound the same, beginning with predictable scripts like, "In a world where..." All of this becomes white noise as the videos we are so proud of get ignored. Our guest today believes there is a better way. Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He's going to coach us on how to simplify a complex B2B sales message. We'll also talk about the biggest mistake that B2B marketers make with video. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.

Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing!

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid. He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing a script for a web page or any piece of written content different from writing a video script? --> The process of developing ideas for videos --> What goes into validating the ideas before presenting to customers or executing them? --> Common mistakes B2B marketers make with videos --> How to simplify a complex message in a way the target audience understands it, and a lot more...

This week on The Inbound Success Podcast, Umault Founder Guy Bauer shares his approach to creating business videos that people actually love to watch, and that also get results. Guy is the author of the book “Death to the Corporate Video”, and the host of a podcast by the same name, and has made it his mission to put an end to boring corporate videos. In this week's episode, he shares what he calls “the mullet strategy” for making great videos, and breaks down specific do's and don'ts. If you're thinking of using video as part of your business marketing strategy, or already have videos that aren't performing well, this episode is for you. Check out the full episode to hear Guy's insights. Resources from this episode: Visit the Umault website Connect with Guy on LinkedIn Read Death to the Corporate Video Check out the Death to the Corporate Video podcast

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked, and isn't that the point of great marketing? Umault's goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn't helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Roberto is joined all the way from the Windy City that is Chicago by Guy Bauer, a videographer and Founder of Umault, a B2B Video Marketing Agency.Guy shares his story of how he got started in video, founded his own agency only to learn some hard lessons along the way, ending up over $1m in debt - but how he didn't give up and staged a miraculous recovery to turn his (and his company's) fortunes around.Guy and Roberto trade stories and lessons they've learned along the way in their business journeys - for anyone in business or any budding entrepreneurs, this is an episode you do not want to miss! Enjoy!Get in touch! To apply to be a guest on the show, for any questions, comments or future content ideas, please email us at   contact@robertorevillalondon.comLinks:Roberto Revilla http://www.robertorevillalondon.com Roberto on Instagram http://www.instagram.com/robertorevillalondonRoberto on Twitter http://www.twitter.com/ItsBobbyRevilla Connect with Roberto on LinkedIn https://uk.linkedin.com/in/robertorevillalondonVisit Guy Bauer on the web https://umault.comConnect with Guy on LinkedIn https://www.linkedin.com/in/guybauer/Umault on Instagram https://www.instagram.com/umault/Umault on YouTube https://www.youtube.com/umaultRead Guy's Book - "Death To The Corporate Video: A Modern Approach That Works" https://www.amazon.co.uk/dp/B07ZDKGK5D/ref=cm_sw_em_r_mt_dp_6GEFT01ENFC3D3786A57Listen to Guy's Podcast "Death To The Corporate Video" https://podcasts.apple.com/gb/podcast/death-to-the-corporate-video/id1470447378Credits:Edited by Roberto Revilla Music by Wataboy on PixabayProduced by Roberto RevillaPodcast hosted by BuzzSprout.com

Meet Guy Bauer. Guy is the owner and founder of Umault, a B2B video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. In this episode, we learn all about how the idea is everything when it comes to a successful B2B marketing video. We speak on topics related in the video industry and even shed light on some mistakes that got Guy to where he is today!

Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Welcome to the show Guy, thanks for joining me... https://umault.com/loyalty/ --- Send in a voice message: https://anchor.fm/rob-gallo/message

Why are there so many boring "corporate videos'? Are you struggling to make a marketing video that everyone would want to watch? What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ? Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/ Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Connect with Guy on Linkedin https://www.linkedin.com/in/guybauer/ 0:00 B2B Marketing with Videos - Why it's not a Corporate Video Brochure 6:15 Best Practices of Video Marketing - Mass Mutual, US Case Study 13:55 What Video Marketing Can Learn from TV Ads 21:15 Key Aspects of a Potent Video Marketing Strategy 26:12 Talent Show - Guy's Hidden Talent 27:02 Rapid Fire - Personally Speaking with Guy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #videomarketing #videomarketingstrategy #videobestpractices

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

A video became an inevitable part of the company's marketing campaign nowadays, but companies still struggle with having similar videos. Thus, today's guest in the Expert Insight Interview is Guy Bauer, and he discusses how to make a video that differentiates from the competition.

 Discover why it's important to strategically plan your videos for a successful outcome Find out what's wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy's Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy's ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy's solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy's Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy's Valuable Free Resource (VFR): Check out Guy's Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer.

 Discover why it’s important to strategically plan your videos for a successful outcome Find out what’s wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy’s Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy’s ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy’s solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy’s Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy’s Valuable Free Resource (VFR): Check out Guy’s Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer. Guy, good day, sir. A very warm welcome. Where are you based? Guy Bauer 0:22 I am in a little suburb of Chicago, Illinois called Elmhurst. Tom Poland 0:27 Elmhurst. Well, welcome! Folks, if you don't know Guy, he is the Founder and Creative Director of- Guy Bauer 0:34 Umault. Tom Poland 0:35 Umault. Thank you! U-M-A-U-L-T. Now,