Podcasts about umault

Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut? In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral, Guy makes the case that in B2B marketing—and all creative work, really—your instincts are smarter than you think. Whether you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even a cobbler, this one's for you.

Focus Your Attention on One ChannelPick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.Mention or Message InfluencersResearch a list of relevant influencers ahead of your launch.Tag them or send them direct messages when you go live.Even if they don't respond, the algorithm may push your content to related influencers.Find a Press Angle & Use PRA solid press hook (beyond “look at this video”) can spark media interest.Working with a PR professional ensures your press release is compelling and angled for coverage.Optimize Your YouTube Title & ThumbnailUse titles that match what people are searching for—avoid clever or abstract titles no one will type in.Thumbnails should feature people or images that reflect the core idea of the video.YouTube's algorithm often rewards strong click-through rates and clear metadata.Choose Your Launch Day WiselyGuy's rule of thumb is Tuesday—people are settled in from Monday and more likely to engage midweek.Avoid launching on days when major news events could overshadow your video.Encourage Employees & Advocates to ShareAsk team members and loyal customers to like, comment, and share on launch day.Avoid giving them identical copy to post; personalize messages to keep social platforms happy.The Golden RuleCreate Something Worth Going ViralThe best “hack” is genuine, resonant content. If it's not engaging, none of the above tactics will matter.Don't chase virality—focus on delivering real value and entertainment.

If your agency does creative work, it's easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that's only half of the client satisfaction equation.  The other half is something we neglect all the time.  In today's conversation, you'll learn:The hidden reason clients become unhappy, even when you're delivering great workWhat the Domino's Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client informed during ongoing projectsFor additional context: Guy's agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.  If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here: The Client & The Client: Part DeuxOther Resources Mentioned in Today's Episode:Connect with Guy on LinkedInFinancial Management of A Marketing Firm (Second Edition) by David C. BakerThe Lead Magnet That Pays for Itself w/ Chris DuBois Want to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.Chapters00:00 Choosing the Right Brand Name05:27 The Downfall of a Generalist Video Production Company10:45 The Benefits of Specializing in a Niche14:48 The Risks of Relying on a Single Whale Client22:01 Transitioning from Generalist to Specialist30:41 The Game of Pre-Bill Payments36:02 The Negative Consequences of Pre-Bill Payments43:39 Setting Boundaries and Saying No to Bad Clients57:06 Working with a Spouse in the Business59:41 Finding the Right Clients: Trusting Your Gut Instincts01:03:30 Balancing Creative and Operational Responsibilities01:08:03 Effective Budget Management in Video ProductionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.Guy likens this script review phase to the "max q" moment during a rocket launch - the point of maximum dynamic pressure where if not handled perfectly, the entire mission could fail. Similarly, the first script draft is where a video ad concept transitions from abstract idea to concrete reality, making it extremely fragile and vulnerable.Guy provides tips for expertly navigating this make-or-break script approval process, including:Never just send the raw script draft - "prime" it first by recapping the strategy/goalsConsider reading/acting out the script instead of just circulating textIntentionally including some "playground areas" that stakeholders can tweakMaking the case for why this step requires careful handlingHe stresses that once you get through this maximum pressure point of script approval, the remaining production steps become much smoother since everyone is firmly aligned on the creative direction.Link: "Freddy reads script" opening scene from Mad MenLearn more about Guy and Umault at umault.com

Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.Learn more about Guy and Umault at umault.com

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.Learn more about Guy and Umault at Umault.com

Suffering from marketer's block? Try making a parody.Take what's trending, spin it to reflect your brand, and your next campaign will get people sharing. That's one of the things we're talking about with MoEngage's Head of Content & Organic Growth, Shana Haynie. Together, we chat about making a parody, capitalizing on industry trends, and following up with your audience after launching a new campaign.About our guest, Shana HaynieShana Haynie is Head of Content and Organic Growth at customer engagement platform MoEngage. She has over 11 years of marketing experience, and five as a people manager. She joined MoEngage in November 2023, and was hired to scale organic growth for MoEngage's North America (US) region through SEO and content marketing best practices. Prior to MoEngage, Shana served as Head of Content for Unit21. She has also led Demand Gen for Hearst Bay Area and Inbound Marketing for Moves The Needle. In 2014, she co-founded a social media marketing agency, Vulpine Interactive. About MoEngageMoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.About Matomo's Googleheimer Countdown AdThe ad was created by B2B boutique ad agency Umault for Matomo, which is a competitor to Google Analytics. And their thinking was “If you're going to compete against Google, you have to go big.”Umault had created an ad that was a Last of Us parody about Google Analytics 4, and Matomo asked for something similar. What's interesting is that because Umault was working on the ad before Oppenheimer came out, they were banking on the movie being a blockbuster hit. (Oppenheimer being the movie about J. Robert Oppenheimer and the creation of the atomic bomb.)The ad, called “Googleheimer Countdown,” got over 1 million views in a week. And customers were praising and selling Matomo to viewers in the comments. Matomo then followed the release of the ad with a strong distribution strategy. They responded to comments, reshared and reposted viewer posts. They also paid a media agency to amplify the ad.Umault says that their Matomo ad is appealing to viewers because they prioritize entertainment first, and marketing second. They said, “This is what happens when you make a hit video people actually want to watch.”What B2B Companies Can Learn From Matomo's Googleheimer Countdown Ad:Create a parody. Parodying already-popular content provides context to your viewers as well as scaffolding for your story. So it's a lighter lift for you and more likely to resonate for them. Ian says, “The audience has to do so little lifting because it's a parody. You're using infrastructure that's already there, you're using a story that's already there. None of us have even seen Oppenheimer, but you know the story and you're in on the joke. And that's why parody works so well. It's such a winning strategy.”Capitalize on industry trends. Timing is everything with this kind of campaign. Tune into industry sentiment and create content that reflects that tone. Shana says, “Trend jacking has been proven to work really well. And do it in such a way that is geared towards the favorability of your organization, just like Matomo was able to capitalize on the fact that all of a sudden, all of these people are freaking out about their analytics, and that's what they offer. It's just a genius way to be able to kind of move your marketing in a direction that's going to be successful. And it's already built in.” Implement a followup strategy after campaign launch. Make a plan once a campaign is launched to engage with your audience. Respond to their comments and feedback as they consume the campaign. Shana says, “You have to think about how you're going to follow up on your campaign. Make sure that you have the monetization strategy baked in there. Otherwise all those impressions aren't going to amount to anything for your brand. I like the idea that [Matomo] had people on deck to respond to comments and are really engaging with the people who are engaging back. I think that's a really great way to insert yourself into those conversations so it's not just like, ‘Here's a piece of content. It's great. Okay, next.'”Quotes*”Virtually anything can really be translated into meaningful content. When it's considered in the realm of business, this idea is really freeing and you can sense that the limits of what constitutes content are only confined by the creativity and the intentions that you bring. This philosophy empowers people to create more dynamic and explorative content with the significance placed on impact rather than just thinking about what it should be.” - Shana Haynie*”It's crucial to think about what the practicalities of your content marketing are. So you're still responsible for driving tangible results. But everything needs to be balanced. It's art and science, understanding your audience's needs and the engagement metrics and all the business goals that go behind that. I think when you can distill those two things down, that's the basis for how I like to think about content strategy.” - Shana HaynieTime Stamps[0:55] Meet Shana Haynie, Head of Content & Organic Growth at MoEngage[1:38] Why are we talking about Matomo's Googleheimer Countdown ad?[2:32] What does Shana's work at MoEngage entail?[3:24] What is Matomo's Googleheimer Countdown ad?[10:06] What makes the ad remarkable?[17:20] What can we learn about marketing from the ad?[23:40] What's Shana's content strategy?[27:59] How does Shana prove the ROI of content?[33:33] Shana shares past successful campaigns[37:52] What exciting content is Shana creating at MoEngage?LinksSee Matomo's Googleheimer Countdown adConnect with Shana on LinkedInLearn more about MoEngageAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.Learn more about Umault at umault.com

We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process. Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinking. Tune in as we reveal how to limit creative options without limiting imagination, turning potential 'no's into enthusiastic 'yes's. Discover how to transform perceived risks into opportunities for standout marketing.Learn more about Guy and Umault at umault.com

If you're a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you're proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge. He says your first step should be to form a strong, clear idea that you're happy with and that won't be misunderstood by your management. Asynchronous communication is his go-to method to communicate ideas, as it allows you to combine the energy of live calls with the clarity of emails. Plus, hear Guy's top tips for growing your creative tastes…and why Weezer is still a great band! Learning points from the episode include: 00:00 – Introduction 04:39 – Guy's tip for video creators 06:48 – Why you need clear ideas and strategies before making videos 11:52 – Why creative ideas should be discussed asynchronously 17:38 – Allowing your stakeholders to previsualize your ideas 21:07 – Making sure you have confidence in your ideas 23:18 – Controlling variables in your pitches and processes 26:55 – How to grow your creative taste 32:27 – Hear Guy's Speed Round answers 39:22 – The final take 40:45 – Outro Important links and mentions: Follow Umault on LinkedIn Follow Umault on Twitter/X Follow Umault on Instagram Visit the Umault website Subscribe to the Umault YouTube channel

Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling. Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm. This insightful episode offers a unique peek into Umault's year-end reflections and forward-thinking marketing tactics. Tune in for an inspiring journey into creative marketing alchemy!Learn more at Umault.com

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!Links we mentioned:Kids in Space – Parts I-IVApple – The Lost VoiceMatomo – GoogleheimerLearn more about Guy and Umault at umault.com

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure. Learn more about Guy and Umault at umault.com

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!Learn more about Guy and Umault at umault.com

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.From breaking his own rules to recognizing the magic in irrational choices, Guy argues that true creativity is about experimentation, understanding human irrationality, and most importantly, trusting your gut.Learn more about Guy and Umault at umault.com

If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it doesn't change the underlying reality: most of the time, we'd rather not watch it.However, does this mean the art of creating ads is futile? Not at all. There's a workaround. By understanding that 99.9% of viewers don't want to see advertisements, brands can craft more effective strategies.Learn more about Guy and Umault at umault.com

In this podcast episode, we dive into the story of Guy Bauer, an entrepreneur who started his own video agency, Umault, during the 2009 recession. Despite facing challenges in his early days, Guy persevered, and his business grew exponentially.Guy's journey is a testament to the power of resilience, hard work, and a strong entrepreneurial spirit, making his story an inspiration for those looking to make a difference in the world.Learn more about Guy at https://umault.com/Watch on Youtube: https://youtu.be/J6n_htpioJI#smallbusiness, #entrepreneur, #founderstories #cashflow #dryrun #videoproductionMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com

What's the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible. Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they're not right for everyone.) And listen to the end of the episode for a special announcement.For more, listen to the episode or read the transcript below.Learn more about Guy, Hope and Umault at umault.com

We're going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.How to make a B2B video coolGet rid of details. Make it shorter. Production design. Make it look cool. Embrace weirdness. Be aware of your creative immune system. Don't let it reject things that are new. Elevate with texture and cool accessories.For more on each tip, listen to the full episode or read the transcript below.Learn more about Guy, Hope and Umault at umault.com

Today we are taking an idea from a listener and breaking down a recent project. We'll get into the good, the bad, and the lunch recommendation.Before listening, please watch our spot “It's time for Slingshot.”In this episode, we'll unpack:Who the client is and what they came to us forWhat our strategy wasHow we came up with the project creativeWins and challenges across pre-production, production, and postLike this episode? Hated it? It's your last chance to complete our podcast survey! Let us know what you think about the show and enter for a chance to win either an Amazon gift card or a donation to your local food bank.Learn more about Guy, Hope and Umault at umault.com

The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike.We also break down the favorite ads across these categories:Most beautifulFunniestMade us cryBest use of a celebrityMost cringeMost mehWorstFavoriteMiss any of the commercials we discussed? Watch all of this year's spots.Learn more about Guy, Hope and Umault at umault.com

There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.5  B2B marketing myths (that need to die)In order to be relevant, you have to be trendy. Marketing is a faucet for leads you can just turn on and off.If you make a good ad, people will share it.My business or industry needs to be professional and boring.The perfect marketing framework exists.And bonus: mountain climbing is a great metaphor for business.For more on each marketing myth and why it's untrue, listen to the episode or read the transcript below.One more thing: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank. Learn more about Guy, Hope and Umault at umault.com

As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget on activation. Find budget efficiencies by batching your video production projects. If you have limited budget, don't just make one video. De-risk yourself by making several different spots that you can use, test, and find what works best.Have your strategy and messaging finalized before you start creating video or any other expensive creative assets.Align your budget proportionally along the sales funnel for video production. Spend the most on awareness/top-of-funnel spots and less as you go down.Identify one channel that generates the most leads. Create content that works specifically on that channel, instead of trying to make content for every channel.Invest your budget in creative, not production.For more on each tip, listen to the episode or read the transcript.(Hey listeners: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.) Learn more about Guy, Hope and Umault at umault.com

Top B2B video marketing trends for 2023Corporate video will continue to die.B2B companies will launch their own streaming networks for video content distribution.B2B marketers will embrace more humor in their video ads.B2B companies will explore new channels for distributing video ads, including TV and OTT.Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.B2B video is getting shorter. It's time to start making more video ads. For more on each trend, listen to the episode or read the transcript below.PS: Are you a regular listener? Please take 3 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.Learn more about Guy, Hope and Umault at umault.com

When we think of creative branding efforts—especially videos—we often think of B2C brands. It is for this reason that creative B2B branding has such opportunity to stand out and be noticed.Hope Morley of Umault is a master of the happy medium between "stale demo video" and "pure entertainment," making entertaining and informative videos for B2B brands that really sell. We discuss why the B2B market is so ripe for creativity, the relationship between sales and marketing, and why branding still matters in the B2B space.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project.Top 5 realistic expectations to have of your B2B video ad projectIt can take a while to start working.It's expensive.Producing the ads takes time.Attribution is difficult.You need a distribution plan and budget for paid media.For more on each one, listen to the episode or read the transcript below. Plus: all these expectations sound like a real bummer. Why should you make a B2B video ad anyway?Listen to part one of this series: 5 realistic expectations to have of your audienceLearn more about Guy, Hope and Umault at umault.com

In this episode of “Death to the Corporate Video,” we're spilling our biggest secret: how to make a game-changing video ad for your B2B brand. The process doesn't start with a video shoot, and it doesn't even start with coming up with an idea. The way to make a video ad that will be most effective for your brand is to start with a detailed strategy. Once you have that, you can move into concepting.Throughout the episode, Guy and Hope give advice for marketers on everything from:How to run an effective brainstorming sessionThe important of hiring the right copywriter for your video scriptWhy you shouldn't skip the storyboarding stepThe best places in the process for a snack breakRecommended resources include Creativity: A Short and Cheerful Guide.Learn more about Guy, Hope and Umault at umault.com

When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective.The 5 realistic expectations to have of your B2B audienceThey don't care about you or your competition as much as you do.They don't pick up on subtlety or nuanceThey're satisficing. They are not on a journey for ultimate truth or knowledge. In the absence of your marketing, they will default to safety.The odds of them watching a whole video are low. Learn more about Guy, Hope and Umault at umault.com

The website needs to be updated. The product isn't ready. Leadership wants to wait until Q2. What excuses have you heard or made for why a video or marketing campaign wasn't launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it's fear of failure), how to identify the problem, and what you can do to overcome it.Correction: In this episode we talk about a controversial Pepsi ad and say it starred Kylie Jenner. It was actually Kendall Jenner. We were correct to say it should never have been released.Learn more about Guy, Hope and Umault at umault.com

When starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency.However, the biggest mistake that we see clients making has nothing to do with the RFP. The biggest mistake is when clients start a new creative project with the final idea and creative solve already baked in their minds.What are some issues that arise when you've already settled on your creative idea before the project even starts?If you already have the idea finalized in your head, you may be resistant to the agency's suggestions. You may contort a strategy to fit the creative idea, rather than going where the strategy takes you. You end up using a flawed strategy to justify what you were going to do anyway (which defeats the point of a strategy!).If you got project approval based on an idea rather than an outcome, you may have trouble with stakeholders. They may be resistant to the agency's suggestions, or they may blame you if the result is ineffective.If the idea is good, then skip the creative agency entirely! Go to a production company or a designer to execute your vision. It'll save you time and money.For more on each side effect, listen to the episode or read the transcript below.Learn more about Guy, Hope and Umault at umault.com

One of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don't know exactly what it is you do.On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2B companies explain what they do in video, and provide two alternate frameworks for creating something helpful and engaging for your audience.Resources and videos mentioned in this episodeHPE IT monster adUmault's “What we do” spotSynchronized Planning & Fulfillment use case videoPrevious episode: Using video throughout the sales funnelLearn more about Guy, Hope and Umault at umault.com

New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in?Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong audience. On this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B companies should consider when weighing the pros and cons of OTT advertising.Learn more about Guy, Hope and Umault at umault.com

We recently declared the end of the one-size-fits-all video in B2B marketing. What should B2B companies do instead?In this episode of “Death to the Corporate Video,” we break down the three videos every B2B company needs to create a full video marketing funnel. These three videos are perfect for brands just starting out with video marketing, or those looking to refresh that brand film from 2014. The three videos every B2B company needsAn awareness ad for social and paid media that introduces the problem you solve.A consideration video that explains what the product or service is and how it benefits the customer.A decision video that reassures buyers that your product is a safe bet.ResourcesHow to video throughout the sales funnelOur testimonial video episodeWhy you shouldn't make just one videoHow to allocate your video marketing budgetWhy you should consider a “year of ads” strategyLearn more about Guy, Hope and Umault at umault.com

We're just over halfway through the year, and we've been noticing some common trends in B2B ads in 2022. Guy and Hope sat down to discuss four trends that you can jump on for 2022, and one that's played out.Top 5 B2B ad trends for 2022“Not boring” B2B advertising is the new normal.B2B brands are starting to use more celebrities in their ads.The word of the year for B2B ads in 2022 is “brand.”The one-size-fits-all B2B video is dead. RIP.Using history to explain web3 and Industry 4.0 products is played out.To learn more about each trend, listen to the episode or read the transcript. The “2030 B2B Trends: Contrarian Ideas For The Next Decade” report from the B2B Institute is available here.Learn more about Guy, Hope and Umault at umault.com

In a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny? Some people are scared. Others don't want to take the risk. But lots of marketers likely don't know where to start.On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the episode to hear more.How to use humor in B2B advertisingUnderstand that humor is fugu — poisonous in the wrong hands.If you want to make something funny, work with people (writers, directors, agencies) who know how to do humor.Don't try to be funny.A funny premise isn't enough.Avoid jumping on bandwagons or memes.Keep it short.Examples of funny B2B adsPremiumBeat - The voice of PremiumBeatUmault - The StalkingGong.io - Super Bowl commercialDissolve - This is a generic brand videoLearn more about Guy, Hope and Umault at umault.com

When the Umault team is preparing to pitch creative to a client, one of the questions we have to answer is “What's pizza about this?” Answering this question will help you create better and more effective B2B content. The pizza question was inspired by a revelation years ago about what content most resonated with readers of a company intranet. The answer, unsurprisingly, was pizza. Turns out everyone loves pizza. In this episode, Guy and Hope break down why your B2B content needs to be more like pizza, and how you can get there.Learn more about Guy, Hope and Umault at umault.com

Last week Guy and Hope attended the B2B Marketing Ignite USA conference in Chicago. The sessions followed several common themes, which illuminate the state of B2B marketing in 2022:You need to build a brand. Now.Building a brand is about more than revenue. It's essential to attract the best talent.Brand building is your moat to protect yourself from competitors copying your features and benefits.B2B buying decisions are emotional, and brands that deliver can generate more loyalty than even the best B2C brands.For more on each theme, listen to the full episode or read the transcript below.(Bonus: See any familiar names among the Elevation Awards winners?)Learn more about Guy, Hope and Umault at umault.com

As B2B brands focus more and more on brand awareness activities, we've noticed that many of them do not have an established or consistent brand voice. They want to make more content, but lack the framework needed to ensure all the content has the same voice. In this episode of “Death to the Corporate Video,” Guy and Hope discuss:What a brand voice isWhy it's essential for building B2B brand awarenessHow to create one (or check if you have one)Before you think, “But wait, we have a brand voice. It's definitely a line in our brand book” and skip this episode, ask anyone who creates content for your brand what it is. If they don't all give you the same answer, you don't have a brand voice.Oh, and listen all the way to the end for a surprise announcement.Learn more about Guy, Hope and Umault at umault.com

You know you're an agency founder when you go to Disney World for spring break with your family and return with a deeper understanding of effective B2B marketing. In this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B marketers can learn from Disney World, including:Get people in the right mindset to buy your product.There's nothing wrong with giving people what they want.Prospects should leave every interaction with your brand in a better mood than they entered with.Here's the Hubspot spot we talk about in the episode, which was also named one of the best B2B ads of 2022!Learn more about Guy, Hope and Umault at umault.com

One of the most common requests we get from prospects seems harmless. “Here's a video ad my competitor has,” they say. “We want to make one of these for our brand.” This simple request has the potential to start the whole video engagement off on the wrong track.The most effective video ads do not have a lot of comps out there. It's scary to make something new or to put your own spin on an ad format, but game-changing campaigns only come from original creative.In this episode of “Death to the Corporate Video,” Guy and Hope discuss why it's harmful to start your project by trying to copy someone else, and how you should start your project to improve your chances of success.Learn more about Guy, Hope and Umault at umault.com

Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.The 7 immutable laws of video adsYou can't edit a bad idea to be good. And you can't edit a good idea to be bad. All videos need to have a distribution strategy and a release plan.Subtlety is for amateurs. Video is just a medium for a message. No one will notice the things you notice. The success or failure of your video ad is not based on the production day. It's all what happens on paper beforehand. There are no asterisks or pharmaceutical disclaimers at the end of a spot. People will only judge based on what's on the screen.Learn more about Guy, Hope and Umault at umault.com

Ah, a plain potato. Full of nutrients and yet so boring. In his book Alchemy, Rory Sutherland uses the potato as an analogy for hiring practices: It's better to hire several people with complementary skills instead of one jack of all trades. While reading the book, Guy was struck by how the same analogy applied to B2B marketing videos. Too many B2B brands are still making one video and hoping it will do everything. And they're about as satisfying as a plain baked potato.In this episode of “Death to the Corporate Video,” Guy and Hope break down:The problem with potato videosHow to tell if your B2B marketing videos are potatoesHow to fix them if they are, and how to make sure you don't make potatoes moving forwardLearn more about Guy, Hope and Umault at umault.com

In Wistia's State of Video 2022 report, survey respondents were asked what new types of video content they planned to create this year. The number one answer was Original Branded Series. Interestingly, only 7% of respondents had made an original branded series in the past. That made us start thinking: Why are B2B marketers suddenly interested in original branded content? And how does someone even get started with it?In this episode of “Death to the Corporate Video,” Guy and Hope dive into branded content for B2B video marketers. Listen to the episode to learn:The difference between original branded content and adsWhat types of original branded content are available for B2B brandsHow to get started with original branded contentPossible pitfalls to avoidBranded Content examplesApple at Work - Escape from the OfficeSalesforce - The Story of SalesUmault - Trapped in a Corporate VideoLearn more about Guy, Hope and Umault at umault.com

Yes, we know we're already two months into 2022, but we have high hopes for this year. In this episode, we discuss our 22 wishes for B2B marketing in 2022. Read the quick list below, and listen to the episode for more details.Interested in our wishes for 2021? Revisit last year's episode.Umault's 22 wishes for B2B marketing in 2022Stop thinking of making a video as a goal in and of itself. Everyone should read B2B Institute's 2030 B2B Trends: Contrarian Ideas For The Next Decade report.More asynchronous video messaging and fewer camera-on meetings. Morph your marketing KPIs to allow you to have more time to do brand-building marketing. Bosses, start to give marketers more time to make things good instead of pushing quick returns. “Not boring” B2B is soon going to be standard. This year is the time to invest in creative marketing.B2B brands stop seeing emotion as a four-letter word. Develop confidence in marketing's role in the company. You are important!Make distribution a clear part of your B2B brand's video strategy. Make some smart work. Attend in-person conferences again. Make everything shorter.Stop using that stock footage of a robotic human hand to represent the future. Rethink gated content. Give away your content for free. (And check out our video “The Stalking.”)Social media marketing isn't free. Start investing in it properly. Use creativity as your secret weapon in B2B marketing. Focus more marketing efforts on wide and out of market prospects. You need to ask yourself, does anyone care about this? Don't be a “no one” meme.Think about ads and marketing as a strategic asset.Every ad can be a Super Bowl ad. Make some Super Bowl ads this year.Hug more people this year (with their consent, of course).Stay healthy and have boundaries.Learn more about Guy, Hope and Umault at umault.com

Super Bowl LVI was about the Rams, the Bengals… and the commercials. In this episode of “Death to the Corporate Video,” Guy and Hope discuss the best and worst Super Bowl ads in 2022, and what B2B marketers should learn from them.A few key takeaways:Keep it simple, stupid. You only have 30 or 60 seconds. Make sure you aren't trying to cram too much in there.Say your brand name. Integrate your product into your spot. Make sure your product couldn't easily be swapped out for another. If I can swap the logo out at the end for a competitor, chances are people aren't going to remember which crypto company made it (for example).Make sure the audience knows what your category is and, ideally, your value proposition. Especially in B2B, don't assume that everyone knows what you do, or that anyone will take the time to find out. Make sure you tell them during your slot!Learn more about Guy, Hope and Umault at umault.com

In this episode we're going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch.  Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault's goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn't helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan. Support this podcast

Our plan for 2021 was to release a new video ad for Umault every month. We met the goal, but how did our campaign do?In short, spectacularly.In this episode of the podcast, Hope and Guy discuss our 5 key takeaways from a year of monthly video ads.Don't make ads focusing on your competitors. Focus on your client's competitors.Plan for the year of video ads upfront, but leave room to improvise.We saw no correlation between production cost and effectiveness.Distribution plans are everything.You can make effective ads that don't hit on your RTBs (reasons-to-believe).Here are some of the video ads we released this year:Disparate silos of cereal - Corporate jargon parodyWe can't make your kids listen to youThe StalkingCookieless Learn more about Guy, Hope and Umault at umault.com

1007 - B2B Video Ad Marketing with Umault's Guy Bauer

Guy and his team at Umault have declared “Death to Corporate Video”, and it has paid off in spades. Of course, corporate video nearly killed them, first…Imagine bringing in revenue of $3.5M one year only to find that you're actually $1M in debt? That's where Guy Bauer found himself at the end of 2018. His production company, on the surface, was more successful than ever and even ranked on the Inc 5000 of the country's fastest growing companies. However, due to poor financial management, and lack of direction, Guy was only months from bankruptcy. Listen in as Guy shares candidly with us how he successfully relaunched his company, slimmed staff from 32 to 4, moved the focus from “the gear” to the creative, became highly profitable, and most of all, started enjoying his job again. Guy and his team have officially killed the corporate video - and it has paid off in spades.This episode is brought to you by the folks at Pipeline Video Production Project Management Software (www.videopipeline.io). Pipeline is YOUR all-in-one solution for video production budgets, contracts, call sheets, and overall team management. 

Ideas are elusive. Where do great ideas come from? A bolt of lightning? A passing thought in the shower? Years of being immersed in advertising? When you work in marketing, you don't have time to wait for inspiration to strike for every campaign. You need great ideas now.In this episode of Death to the Corporate Video, Guy and Hope walk through the Idea Generator 1.0, a distillation of our actual process for coming up with killer ideas for B2B video ads. The purpose of the Idea Generator is to help you narrow down the possible creative avenues until you find one that makes sense for your campaign.We'd love to hear any feedback on the Idea Generator. Email the show at hello@umault.com. Additional resources to help you use the Idea GeneratorGuide to using video across the B2B customer journeyHow to develop a B2B video marketing strategyUsing the “pizza test” for marketing ideasLearn more about Guy, Hope and Umault at umault.com

Let's be honest, most corporate videos are terrible. They all look and sound the same, beginning with predictable scripts like, "In a world where..." All of this becomes white noise as the videos we are so proud of get ignored. Our guest today believes there is a better way. Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He's going to coach us on how to simplify a complex B2B sales message. We'll also talk about the biggest mistake that B2B marketers make with video. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.

We talk a lot on Death to the Corporate Video about the importance of starting any video advertising project with a strategy. That strategy step works out your key messaging, target audience, video uses, and more. Unfortunately, we've seen a disappointing trend in B2B video marketing emerging. Brands are skipping doing their own strategy in favor of copying a competitor.To be clear, we encourage B2B brands to do a competitive analysis as part of a wider strategy project. However, the purpose of the competitive analysis is to determine what not to do and how to stand out. The purpose is certainly not to say, “Hey, I love this spot Competitor A made. Let's make our own version of it!”On this episode, Guy and Hope discuss the problem with copying your competitor's creative, and what you should do instead.Learn more about Guy, Hope and Umault at umault.com

Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing!

This week on The Inbound Success Podcast, Umault Founder Guy Bauer shares his approach to creating business videos that people actually love to watch, and that also get results. Guy is the author of the book “Death to the Corporate Video”, and the host of a podcast by the same name, and has made it his mission to put an end to boring corporate videos. In this week's episode, he shares what he calls “the mullet strategy” for making great videos, and breaks down specific do's and don'ts. If you're thinking of using video as part of your business marketing strategy, or already have videos that aren't performing well, this episode is for you. Check out the full episode to hear Guy's insights. Resources from this episode: Visit the Umault website Connect with Guy on LinkedIn Read Death to the Corporate Video Check out the Death to the Corporate Video podcast

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid. He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing a script for a web page or any piece of written content different from writing a video script? --> The process of developing ideas for videos --> What goes into validating the ideas before presenting to customers or executing them? --> Common mistakes B2B marketers make with videos --> How to simplify a complex message in a way the target audience understands it, and a lot more...

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked, and isn't that the point of great marketing? Umault's goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn't helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Roberto is joined all the way from the Windy City that is Chicago by Guy Bauer, a videographer and Founder of Umault, a B2B Video Marketing Agency.Guy shares his story of how he got started in video, founded his own agency only to learn some hard lessons along the way, ending up over $1m in debt - but how he didn't give up and staged a miraculous recovery to turn his (and his company's) fortunes around.Guy and Roberto trade stories and lessons they've learned along the way in their business journeys - for anyone in business or any budding entrepreneurs, this is an episode you do not want to miss! Enjoy!Get in touch! To apply to be a guest on the show, for any questions, comments or future content ideas, please email us at   contact@robertorevillalondon.comLinks:Roberto Revilla http://www.robertorevillalondon.com Roberto on Instagram http://www.instagram.com/robertorevillalondonRoberto on Twitter http://www.twitter.com/ItsBobbyRevilla Connect with Roberto on LinkedIn https://uk.linkedin.com/in/robertorevillalondonVisit Guy Bauer on the web https://umault.comConnect with Guy on LinkedIn https://www.linkedin.com/in/guybauer/Umault on Instagram https://www.instagram.com/umault/Umault on YouTube https://www.youtube.com/umaultRead Guy's Book - "Death To The Corporate Video: A Modern Approach That Works" https://www.amazon.co.uk/dp/B07ZDKGK5D/ref=cm_sw_em_r_mt_dp_6GEFT01ENFC3D3786A57Listen to Guy's Podcast "Death To The Corporate Video" https://podcasts.apple.com/gb/podcast/death-to-the-corporate-video/id1470447378Credits:Edited by Roberto Revilla Music by Wataboy on PixabayProduced by Roberto RevillaPodcast hosted by BuzzSprout.com

Meet Guy Bauer. Guy is the owner and founder of Umault, a B2B video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. In this episode, we learn all about how the idea is everything when it comes to a successful B2B marketing video. We speak on topics related in the video industry and even shed light on some mistakes that got Guy to where he is today!

Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Welcome to the show Guy, thanks for joining me... https://umault.com/loyalty/ --- Send in a voice message: https://anchor.fm/rob-gallo/message

Why are there so many boring "corporate videos'? Are you struggling to make a marketing video that everyone would want to watch? What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ? Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/ Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Connect with Guy on Linkedin https://www.linkedin.com/in/guybauer/ 0:00 B2B Marketing with Videos - Why it's not a Corporate Video Brochure 6:15 Best Practices of Video Marketing - Mass Mutual, US Case Study 13:55 What Video Marketing Can Learn from TV Ads 21:15 Key Aspects of a Potent Video Marketing Strategy 26:12 Talent Show - Guy's Hidden Talent 27:02 Rapid Fire - Personally Speaking with Guy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #videomarketing #videomarketingstrategy #videobestpractices

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 Discover why it's important to strategically plan your videos for a successful outcome Find out what's wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy's Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy's ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy's solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy's Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy's Valuable Free Resource (VFR): Check out Guy's Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer.

 Discover why it’s important to strategically plan your videos for a successful outcome Find out what’s wrong with your marketing videos Learn more on how you can avoid making a “corporate” video Resources/Links: Check out Guy’s Free Guide: umault.com/theinvisible Summary Are you struggling to make a marketing video that everyone would want to watch? Have you found yourself being bound to the “corporate” video template? Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients? Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. In this episode, Guy shares the best and promising ways to make creative marketing videos that can guarantee more views and sales. He also talks about how you can avoid the typical and plain “corporate” video that everyone dreads to watch. Check out these episode highlights: 01:20 - Guy’s ideal client: “Our ideal clients are marketers who work for B2B brands, and usually, these B2B brands sell complicated or hard-to-explain things like Cloud, AI, digital transformation, complicated financial products.” 01:50 - Problem Guy helps solve: “Our clients are B2B marketers, and they have increasing pressure to make a splash with their brand, especially as you know, competition proliferates. And there are big brands, you know, big behemoths like Google, Amazon, Microsoft, and every day they expand into more and more B2B services.” 03:08 - Typical symptoms that clients do before reaching out to Guy: “Our ideal clients are marketers who have that feeling that the stuff they're making isn't cutting the mustard, right? It's work that just feels corporate. It just doesn't feel exciting. They're not seeing the excitement in their prospects.” 04:32 - Common mistakes that people make before they find Guy’s solution: “The biggest one is that they're rushing into making the video, rather than stepping back and thinking about a strategy and a message and an idea. They think of all that stuff on the way to the production, on the way to the shoot.” 05:19 - Guy’s Valuable Free Action (VFA): “Stop rushing to make a video, which is so counterintuitive. If you want to make a video don't make a video yet.” 06:04 - Guy’s Valuable Free Resource (VFR): Check out Guy’s Free Guide: umault.com/theinvisible 06:51 - Q: What is video strategy? A: Video strategy is this, here's my metaphor, is that video is a delivery mechanism, just like how a missile works. So, a missile without a warhead, if you just lobbed a missile over to a target without a warhead, it would just hit the ground and do nothing. The missile is worthless without a warhead. The strategy is the warhead; the video is the missile. Tweetable Takeaways from this Episode: “The strategy is the warhead; the video is the missile. Don't go rushing into making an empty missile that just hits with a thud. You need to build the warhead.” -Guy BauerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from Little Castaways Beach here in Queensland, Australia, joined today by Guy Bauer. Guy, good day, sir. A very warm welcome. Where are you based? Guy Bauer 0:22 I am in a little suburb of Chicago, Illinois called Elmhurst. Tom Poland 0:27 Elmhurst. Well, welcome! Folks, if you don't know Guy, he is the Founder and Creative Director of- Guy Bauer 0:34 Umault. Tom Poland 0:35 Umault. Thank you! U-M-A-U-L-T. Now,