Podcast appearances and mentions of David C Baker

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

David provides a framework for one of the most important conversations in a creative agency principal's life.   LINKS "When A Key Employee Wants Equity" by David C. Baker for punctuation.com "Pros + Cons of Having a Partner" by David C. Baker for punctuation.com

David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies.   LINKS “What I Learned from the Race Track” by David C. Baker for punctuation.com

Welcome to episode 141. I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach. A longtime voice in the PM community, Brett founded the Digital PM Summit, wrote Project Management for Humans, and shares practical insights at BrettHarned.com. If you've ever wondered whether account management and project management should be separate roles in your agency, or maybe how AI might be reshaping both of these roles, then this episode is going to be packed with insights for you. We talk about: • what makes a successful hybrid AM-PM and why it's so hard to find one • the structure and support needed to make hybrid roles work • how to start separating AM and PM roles without blowing up your team or your client relationships • what agencies need to do now to adapt to AI • the project-based future of our industry • and why focusing on people not just process or tools is the secret to great project delivery. If you are currently navigating the complexities of the AM/PM roles in your agency, or you're thinking about making the switch, then why not come and join Brett and I, and David C Baker, for the annual AM and PM seminar in Atlanta on 23rd & 24th September 2025. And, if you want to stay ahead on topics like this and anything to do with client relationship management, agency growth, and the ever-evolving role of AI, then make sure you're signed up to my newsletter, in which I share practical tips, new podcast episodes, updates and mini trainings. Visit my website to subscribe and there you'll also find my AI-readiness quiz. https://www.accountmanagementskills.com

David finds the courage to address a topic he's been putting off for awhile, as he is seeing more agency principals struggling to maintain both healthy and productive work environments by leading the ongoing process of resolving tensions within their teams.   LINKS "Adapting to a Modern Workforce" by David C. Baker for punctuation.com

Welcome to episode 138. If you're managing client relationships - or leading others who do - this episode is packed with practical advice. I'm joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025. Here's just a handful of the things we covered: • Why growing the account is the primary role of an account manager - and why order-taking isn't enough (particularly now) • The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both • Why strong account managers read the room - not just run the meeting • How to lead clients without being pushy - and why honesty is your best sales strategy • Practical tips for handovers, managing workload, and setting account managers up for success • And why account managers can - and should - lead the AI conversation within the agency David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world. If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it. Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers. This isn't just another conference. It's where you'll: • Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are • Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out • Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes • Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day I'll be there, David C. Baker will be there, and we're also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans. If you're serious about growing your career and elevating your role - this is where it happens. Visit https://www.punctuation.com for all the details and to grab your spot.

Ignoring any unexpected offers to buy your business that might come your way is not in your best interest. But neither is dating all opportunities in desperation. David has four things principals should consider, whether or not you are actively looking to sell your firm.   Links “Should You Entertain That Offer?” by David C. Baker for punctuation.com 2Bobs London Meet-up on Thursday 8 May, 2025 at 2pm

Episode 252FACULTY: Ron BakerCLASS: #TheGuideScotty's back in the Office with our Principal, Ron Baker, and he has a copy of "The Creative Act: A Way of Being" by Rick Rubin. In this book report, they cover a wide range of topics, including creativity in art and accounting, the quest for efficiency, the role of humor in art, and the importance of paying attention to your surroundings. The conversation also touches on the challenges of being an entrepreneur and artist, the subjective nature of value, and the evolution of an artist's work. This engaging and thought-provoking discussion is a must-listen for anyone interested in creativity, art, or entrepreneurship. Tune in to hear more from Scott and Ron on "The Creative Act" and its many insights.All the Shoutouts:Greg Kyte, CPA, Rick Rubin, Broken Record, Jason Ackerman, CPA, CFP®, CGMA, Times up, Jasper, Conversations with Tyler, South Park, Arthur Schopenhauer, John Wooten, James Clear, Simon Sinek, Tim Williams, Nikole Mackenzie, David C. Baker, Caddyshack, Dave Chappelle, Terrell A Turner, CPA, Kenji Kuramoto, James Ashford, Michelle Weinstein, Tim Ferriss, Leonard Cohen, Bob Dylan, John Lennon, Eminem, Paul McCartney, Beatles, Elvis Presley, Sage, Thriveal, The Crux, Momentum Accounting, Inc, Mortimer J. Adler

David thinks principals should build their firms as if they were going to sell it while Blair's advice is to run it as if you'll never sell it. Being aware of options as your firm matures can give you the leverage you might need in negotiations.   Links “Ten Reasons Firms Are Bought” by David C. Baker for punctuation.com

David describes the differences in what kind of people principals should hire during the early stage of their creative firm's development when it's all about “what we can afford,” the middle stage when it's about “what we need,” and then the later days of an agency when it's about “what we can learn.”   LINKS “How Your Hiring Strategies Change” by David C. Baker for punctuation.com “The Problem of Standards” by David Maister

Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces.   Links “Expertise Is Mainly About Asking Great Questions” by David C. Baker on Punctuation.com

Podcast: 2Bobs—with David C. Baker and Blair Enns (LS 50 · TOP 0.5% what is this?)Episode: The Four Conversations: A New Model for Selling ExpertisePub date: 2024-10-23Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDavid interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values.   Links Order The Four Conversations: A New Model for Selling Expertise by Blair EnnsThe podcast and artwork embedded on this page are from David C. Baker and Blair Enns, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

David C. Baker is the author of multiple books, including “The Business of Expertise: How Entrepreneurial Experts Convert Insight To Impact + Wealth”. He's a helicopter and airplane pilot, an avid photographer, and taught high performance motorcycle riding/racing. Based in Nashville, he has visited and worked all over the world. On this episode of 50 Fires, he shares his insights on staying curious in life, the importance of keeping meaningful hobbies, and how to shut out the noise of comparative spending.  Email List: Sign up at https://www.50fires.com/ for our monthly email with resources for financial advisors!  Follow 50 Fires on Instagram: https://www.instagram.com/50firespod/ Please direct business inquires to: blindnilaudio@magnolia.com Cover Art: Josh Passler - TheFinArtist.com Music Credits:  Alexandra Woodward / Rabbit Reggae / courtesy of www.epidemicsound.com Cody Francis / Wherever You're Going / courtesy of www.epidemicsound.com Learn more about your ad choices. Visit megaphone.fm/adchoices

David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers.   LINKS "Account Managers and Strategy" by David C. Baker at punctuation.com

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:The role of in-person live events in David's expertise business model (plus a peek at the numbers for his four revenue streams).How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.Why his conferences and events include multiple opportunities for attendees to engage with each other; he shares a few ideas you can borrow.His philosophy on outside speakers: how he chooses, pays and manages them.The one thing you must do if you want to make sure your conference doesn't lose money.LINKSDavid C. Baker MYOB Conference | LinkedIn | TwitterRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIODavid C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 6 books, advised 1,000+ firms, and keynoted conferences in 30+ countries.His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN.His two most recent books can be found here and here. His work has also been featured in the NY Times, where he was recently referred to as “the expert's expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:17David C. Baker: You know, here's the easiest way to lose money with an event. When I learned this, my whole world changed about events. Do not sign up for room blocks because you're having to guarantee them. And then you have this pressure to sell and then you cheapen your brand by starting to beg people to come to these things and so on.00:24 -...

Thinking about quitting your job to start a business? Think again! Veteran entrepreneur Steve Lomas shares candid advice on the realities of entrepreneurship, the importance of mentorship, and the emotional rollercoaster of building a business.

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals.   Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.com

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these.   LINKS “Leading in a Chaotic World” article by David C. Baker on Punctuation.com

Specialize to stand out! ✨ In the latest Get Yourself Optimized podcast, David C. Baker shares his advice for you to become an elite expert. David C. Baker is a renowned author, speaker, and advisor who specializes in guiding entrepreneurial creative professionals worldwide. With an impressive portfolio of 6 published books under his belt, he has lent his expertise to over 1,000 firms through personalized advisory services. A true thought leader in his field, David has delivered keynote speeches at conferences across more than 30 countries, with his work garnering attention and discussion in numerous international publications. His extensive knowledge and industry impact have earned him the prestigious title of "the expert's expert" from The New York Times. Additionally, David co-hosts the top-ranked podcast in the creative services industry, further solidifying his position as a leading authority in the space. In our conversation, David drops a wealth of wisdom and actionable advice on deeply specializing your expertise, intentionally designing how you deliver that expertise, protecting your personal "bubble" to avoid burnout, evolving your positioning across different career seasons, and so much more. He also gets remarkably candid about the universal search for meaning, cultivating authentic relationships over superficial branding, embracing failures, and prioritizing what truly matters. Whether you're a consultant, coach, agency leader or just someone striving to elevate your impact, this episode is an absolute must-listen. You'll walk away with potent insights to optimize your expertise for greater impact and longevity. Tune in now! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/465.

I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy. Why is it a secret? Because niching down to a single vertical scares the crap out of people. There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.) And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile. What's my call to action? Simple: don't just take my word for it: Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast. Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize.  Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization.  Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor.  In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community. Thank you for attending my TED rant.

While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together.   LINKS “Maximizing Your Pro-Bono Contributions” by David C. Baker at Punctuation.com Left-handed Mango Chutney

Get my Monthly Newsletter here Welcome to part 2 of the mini-series “To Hire or Not to Hire.”   Today Erica talks with Geraldine Carter, a business coach who works with CPAs to help them go down to a forty-hour, then twenty-five-hour, and then eventually fifteen-hour work week without losing revenue. Their deep-dive discussion covers strategies for optimizing work hours and productivity without necessarily expanding the team. Just another approach to growing a profitable business! Find the answer to these questions inside… How can coaches and consultants scale their business without hiring? What are the benefits of staying solo versus hiring in consulting? How can hiring experts help consultants avoid the hire-fire cycle? What strategies can be used to reduce work hours without losing revenue? Can you grow your consulting business profit without expanding your team? Books mentioned in this episode: Getting Things Done, David Allan Value-Based Fees, by Alan Weiss Business of Expertise, by David C Baker   If you missed the first part of this 2-part series, catch it here: https://www.ericagoode.com/podcast/ep62   Reach out to Geraldine: On her website - GeraldineCarter.com Listen to the Business Strategies for CPAs podcast - on Spotify: https://spoti.fi/3HPR37G   Connect with Erica: Instagram  LinkedIn  

NOTE: Rochelle and I (Jonathan) couldn't record last week. Rather than give you nothing (or a TBOA repeat) to listen to, I decided to dig through the Ditching Hourly archives and find an episode that long time fans of TBOA would be sure to enjoy. Here's the info from the Ditching Hourly site: The “Expertise Expert” himself, David C. Baker, joined me on Ditching Hourly to talk about the five things that happen right after you specialize.SummaryHere is an AI summary of the key points from the episode:The episode is a discussion between Jonathan Stark and David C. Baker about positioning and specialization for consultants and professional services firms.They discuss the importance of niche positioning to stand out, attract ideal clients, see client patterns more clearly, accelerate learning, and always have things to write and talk about.They outline 5 things that happen after narrowing your business focus:You don't instantly become smarter, but your rate of learning accelerates because you start seeing more examples of your niche.Impostor syndrome kicks in because you're making expertise-based claims you didn't make before, but this fear is often unfounded because you were willing to work with those clients previously.You don't have to turn down unrelated work right away during the transition period, though over time, you'll likely feel unsatisfied with off-target projects.You immediately start narrowing your focus even further, fine-tuning your positioning through real-world conversations and testing.Counterintuitively, you'll have way more to write and talk about when focused on a niche than as a generalist.Jonathan and David emphasize that niche positioning is critical before you can effectively differentiate, charge value-based pricing, market yourself, or even decide what content to produce. It brings focus to everything that follows.About David C. Baker“The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space.”David C. Baker is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV worldwide, and has worked with 900+ firms through his Total Business Review process.David's LinksDavid's WebsiteDavid's book: The Business of ExpertiseDavid's podcast (with Blair Enns)  LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter

Welcome to episode 106. If you'd like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you're curious how the agency works with their global CPG and FMCG brands. ‌Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a range of topics including: - his view on what it takes to be successful in account management - what he thinks is in store for the future - and whether we should be worried about AI replacing our jobs. You can get in contact with Nik via LinkedIn: https://www.linkedin.com/in/nikolas-pearmine-138bb612/ If you're listening to this at the beginning of 2024 and are based in the US, I wanted to let you know I'll be running a value-packed seminar with David C Baker and Jack Skeels on 12th and 13th March in Atlanta. ‌The event is all about the account management and project management roles. I'll be talking about the essentials of account management, how to grow an account and how account managers work with project managers. ‌David is extremely well known in the agency industry as he's an agency advisor, the author of “The Business of Expertise” and “Secret Tradecraft of Elite Advisors” as well as co-hosting the 2Bobs podcast with Blair Enns. ‌You can find all the details and book your tickets at David's website: https://www.punctuation.com

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, including his latest book titled, The Business of Expertise. Baker has advised over 900 firms, was the keynote speaker at conferences in 30 countries, and his work has been discussed in dozens of international publications. The New York Times referred to him as the “expert's expert”. He is also the co-host of the 2Bobs podcast.

 Important Financial Metrics for Creative Agencies with David C. Baker https://podcasts.apple.com/us/podcast/important-financial-metrics-for-creative-agencies-with/id1481877575?i=1000621344461Business Coaching, Staying Relevant, Achieving Success: Insight from Pinnacle Business Guides Founder Greg Cleary https://podcasts.apple.com/us/podcast/business-coaching-staying-relevant-achieving-success/id1481877575?i=1000618300601The Future of AI: Balancing Innovation and Ethical Considerations with Shanif Dhanani https://podcasts.apple.com/us/podcast/the-future-of-ai-balancing-innovation/id1481877575?i=1000627415283"What if There's More?" with Traci Barrett https://podcasts.apple.com/us/podcast/what-if-theres-more-with-traci-barrett/id1481877575?i=1000603865819Rebranding Your Agency for Success with Todd Nienkerk https://podcasts.apple.com/us/podcast/rebranding-your-agency-for-success-with-todd-nienkerk/id1481877575?i=1000623632381Building an Enduring Business: The Three Pillars of Success with Natalie Eckdahl https://podcasts.apple.com/us/podcast/building-an-enduring-business-the-three-pillars/id1481877575?i=1000615656509Forecasting as a Team Sport with Tom O'Neil https://podcasts.apple.com/us/podcast/forecasting-as-a-team-sport-with-tom-oneil/id1481877575?i=1000620425413Adapting to a Hybrid Work Environment with Tammy Bjelland https://podcasts.apple.com/us/podcast/adapting-to-a-hybrid-work-environment-with-tammy-bjelland/id1481877575?i=1000619084869Finding Balance in Life as an Entrepreneur with Coach Bob Shenefelt https://podcasts.apple.com/us/podcast/finding-balance-in-life-as-an-entrepreneur-with-coach/id1481877575?i=1000638924357 Summit Virtual CFO by Anders website: https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show: vcpasuccessshow@anderscpa.comThis Quiz Will Tell You What Financial Help Your Business Needs: https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.net 

When should agency owners consider selling their business? What are buyers looking for? What's the market like in 2023? Buckle up, because today's guest, Jonathan Baker has the answers. As the Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker), Jonathan knows a thing (or ten!) about what it takes to successfully close a deal in this market, and in the agency landscape overall. Interestingly, Jonathan has experience in selling his own business, having gone through the process with his brewery company that today boasts multiple locations and close to 200 employees. So, what's brewing with M&A? While it's been a challenging year for many agency owners and deal flow has slowed down massively, there will always be buyers on the market looking to complement their offering with specialized services. This episode dives into topics like positioning and specialization, the emotional side of selling your darling, and why you should continue to act as if you weren't selling even if you were in the process. Here's what Corey and Jonathan cover in this episode: The state of agency M&A this year. When agency owners should consider selling. How agency valuations are formed. What buyers are looking for and who's buying. Who should be involved from your team in M&A talks. Here are some actionable key takeaways for agency founders: If you don't have it in you to grow your business further, perhaps it's time for M&A. M&A can be a growth lever to get access to systems and perks of a larger firm. Strong positioning, client focus, and solid processes make you more attractive for M&A. A specific expertise can help get you acquired by generalist agencies. Don't share too much too early internally because things can change dramatically. The resources mentioned in this episode are: - Connect with Jonathan on LinkedIn Here - Learn About Punctuation Here - Check out the MYOB Conference Here Join us as we explore the ropes of agency M&A.

Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time.  Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin  The ICA The ICA's Linkedin David C. Baker 2Bobs The Win Without Pitching Manifesto

Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on this week's show with Ron and Ed. A good portion of the show will be spend talking about The Innoficiency Principle. Blair laid out the thoughts behind this principle at this link and described it quite succinctly. From Blair: “The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.”

Blair Enns is the founder of Win Without Pitching, the sales training organization for creative professionals. He is the author of two books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He is the co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Best of all, he is the guest on this week's show with Ron and Ed. A good portion of the show will be spend talking about The Innoficiency Principle. Blair laid out the thoughts behind this principle at this link and described it quite succinctly. From Blair: “The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.”

"Building a solid cash cushion is super important to any successful business and to any marketing firm out there." - David C. BakerThe finer details of this episode:Different approaches to financial managementThe importance of financial planning and forecasting Building a solid cash cushion Episode resources:Summit Virtual CFO by Anders website – summitcpa.netEmail us with questions or if you'd like to be a guest on the show – vcpasuccessshow@anderscpa.comBusiness Insight for Expert Marketing Firms (davidcbaker.com)David C. Baker | LinkedIn

While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship. In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency.  Blair's Twitter Blair's Linkedin Win Without Pitching The ICA's Linkedin Leah's Linkedin  The ICA David C. Baker 2Bobs The Innoficiency Problem

Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, and Calvin Ng discuss the first day of 2023’s HOW Design Live in Nashville, Tennessee. This HOW had an energy I missed. It[…]↓ Read the rest of this entry... The post HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng appeared first on 36 Point.

This episode is a short one with just a few updates. First off, you can sign up for my brand new email course, the Six Secrets to Outbound ROI, right now by going to www.GetOutboundROI.com. Who's this course for? It's for agency owners who are tired of not getting anywhere with their outbound. How do you know if this course will help? One sign is that you've tried and failed at all of the typical outbound strategies, like emails, calls and LinkedIn. Maybe you've also hired an outsourced lead gen company, but it didn't work. Another sign is that you've already hired and fired BDR teams maybe more than once. Another sign is that you've become too heavily reliant on inbounds to grow your business. You know you need outbound to work, but you've run out of ideas. Here's what you need to know about the Six Secrets to Outbound ROI email course. It's a free six-day email course where each day, you'll get a new secret delivered right to your inbox. These are the outbound secrets that help me grow Scorpion, a digital marketing agency, from $20 million to $40 million just by adding outbound to an existing inbound-only program. So if you're ready to start getting outbound working for your agency, go to www.GetOutboundROI.com right now and sign up. Second, we have some amazing guests coming up on the podcast, including author and well-known positioning expert and agency consultant David C. Baker. We also have the amazing Jonathan Stark coming up, as well as many more successful agency founders, coaches, and consultants, here to share their stories and insights on taking a vertical market approach to growth. Thank you for being a listener, and we'll see you next week.

David C Baker – What's Keeping You Up at Night? - David is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV, all over the world. He also regularly appears as a guest on ca. 15 different podcasts every month. Go to to get the latest on David's work.  Also his LinkedIn account is dripping with wonderful insight. We get into a lot of things with our guest, what's his preferred lubricant for conversations, epistemological humility, the myth of certainty and the three things he believes about faith, among other fun topics. Hit that play button, folks! Please support the Break It Down Show by doing a monthly subscription to the show  All of the money you invest goes directly to supporting the show!   For the  of this episode head to  Haiku David C Baker He's no stranger to podcasts Not by a long shot   ​​Similar episodes: Adam Shoenfeld  Stuart Scheller  S. Sheller, Matt Hoh  Join us in supporting Save the Brave as we battle PTSD.  Executive Producer/Host: Pete A Turner  Producer: Damjan Gjorgjiev  Writer: Dragan Petrovski  The Break It Down Show is your favorite best, new podcast, featuring 5 episodes a week with great interviews highlighting world-class guests from a wide array of shows.  

Today's episode is brought to you by Damn Good Conversations David C. Baker is a return guest. You can listen to my first conversation with David HERE Today we talk about his incredible new book, Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Check out David's new amazing book HERE This is a conversation about expertise, coaching, writing, the power of aesthic choices, and so much more. As always, thanks for listening! --Joe 

Behind his back, I call him a Peter Drucker. He's the co-host of one of my favorite podcasts, 2Bobs. He's also the author of six business books.His name is David C. Baker, and I could listen to him all day with his pearls of wisdom on accumulating and sharing expertise with others.David's newest book is Secret Tradecraft of Elite Advisors. You do not need to be a third-party business advisor to appreciate this conversation. The content of this book applies to anyone who is a knowledge worker.

Season 4 Episode 42 | Recorded Februrary 21, 2023 Scotty's back in the Office with our Principal, Ron Baker, and he has a copy of "The Creative Act: A Way of Being" by Rick Rubin. In this book report, they cover a wide range of topics, including creativity in art and accounting, the quest for efficiency, the role of humor in art, and the importance of paying attention to your surroundings. The conversation also touches on the challenges of being an entrepreneur and artist, the subjective nature of value, and the evolution of an artist's work. This engaging and thought-provoking discussion is a must-listen for anyone interested in creativity, art, or entrepreneurship. Tune in to hear more from Scott and Ron on "The Creative Act" and its many insights. Entering the principal's office… Rick Rubin Comparing Ron to Rick Ron's first thoughts - Anyone can be creative Spirituality and Art Output in art and accounting and the efficiency quest Jasper Report AI usage Humor and Art are confrontational The quest for efficiency Childlike wonder and awe Repackaging old ideas with new insight Patience versus Efficiency Unique art alienates and divides Purpose being debatable Race and color tweets and being offendable Alienating yourself and following your intuition Paying attention to your surroundings Seeing the signs around you R.A.A.P. Book MAAP Being a conduit for inspiration Everyone does things their own way Entrepreneur and Artist Sharing versus Scarcity A few quotes How the book was written and what makes it special The new rap name and new rap Writing the rap Profitability and Cash Flow Habits to get things done Value is subjective You'll never make it Evolution of an artist Our own filters and unique voices We like different takes Artist vs Entrepreneurs The suffering artist Superintendents, boards, field trips ABC tournament and the Anti-Conference Book Reports on going Summary of the book How to read a book Writing How to RAAP On the Crux: A challenge about value Wrapping up All the Shoutouts: Greg Kyte, CPA, Rick Rubin, Broken Record, Jason Ackerman, CPA, CFP®, CGMA, Times up, Jasper, Conversations with Tyler, South Park, Arthur Schopenhauer, John Wooten, James Clear, Simon Sinek, Tim Williams, Nikole Mackenzie, David C. Baker, Caddyshack, Dave Chappelle, Terrell A Turner, CPA, Kenji Kuramoto, James Ashford, Michelle Weinstein, Tim Ferriss, Leonard Cohen, Bob Dylan, John Lennon, Eminem, Paul McCartney, Beatles, Elvis Presley, Sage, Thriveal, The Crux, Momentum Accounting, Inc, Mortimer J. Adler --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

Blair Enns and David C. Baker are highly successful entrepreneurs and authors, as well as hosts of the podcast, 2 Bobs.

He is an expert on being an expert. David C. Baker is a consultant to consultants. He's at the apex coaching experts with his sixth book Secret Tradecraft of Elite Advisors- Covert Techniques for a Remarkable Practice. Learn his philosophy on keeping relevant, leading clients with curiosity. Get ready for shorter lessons to build your expertise. Visit www.tradecraft.is for more informaiton.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

He is an expert on being an expert. David C. Baker is a consultant to consultants. He's at the apex coaching experts with his sixth book Secret Tradecraft of Elite Advisors- Covert Techniques for a Remarkable Practice. Learn his philosophy on keeping relevant, leading clients with curiosity. Get ready for shorter lessons to build your expertise. Visit www.tradecraft.is for more informaiton.

Season 4 Episode 20 | Recorded February 7, 2023 VarsityTips is brought to you by LiveFlow https://www.liveflow.io/partnerships/accounting-high Get 20% off for 3 months with promo code HIGH And another special thank you to our Booster Partner AppStream powered by The GrowthLab In this episode, Scott and Niks explore the concept of profitability in their respective firms, drawing on their own experiences and anecdotes. They delve into various topics, such as outsourcing, hourly billing, and employee percentages, and discuss ways to improve your profitability, such as upselling, fixed pricing, and consulting. Along the way, they share fun stories, including encounters with a shady shirt vendor. They also share practical tips for increasing profitability, including investing in marketing, automation, and niching, as well as the importance of building relationships with other companies and providing excellent customer service. This podcast is a must-listen for anyone looking to improve their firm's bottom line. What to expect from this episode Your firm is your firm Simple Tasks! interrupts Start of the review Scott has learned nothing Working at home and outsourcing Stats on what people are doing in the office Revisiting hourly billing Scott's outsourcing update When you aren't being profitable The Ps Niks Profits Jedi Mindset Shift to abundance Goals Makeup of client profitability The cost of profitability Percentages for employees Sharing the owner's salary Raising prices and clients What's the key to profitability? Working hard or hardly working? Ways to increase profitability Pricing Rushing into new clients Making cuts and Price increases Jasper's answer to profitability Upselling Caring about the customer and fixed pricing Making big changes for the clients by consulting Scott's epiphany to help accountants Getting and giving referrals Investing in marketing? Automation Offer competitive pricing Niching Take on contracting work Bracket Challenge Expand relationships with other companies for leads Animals and Mascots All the Shoutouts: Ashley Carroll, Reza Hooda FCA CTA, The Abundant Accountant, Michelle Weinstein, David C. Baker, Karbon, Jasper, Ron Baker --- Send in a voice message: https://anchor.fm/accountinghigh/message

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who's been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too).Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly. In this episode, you'll learn… The 4 common mistakes of entrepreneurs – and how to avoid them One of the best ways to organize your thoughts and formulate new ideas The dangers of over-delivering to a client 2 ways to gain expertise none of your competitors have How to ensure you can charge a premium for your services And more

This week, we used a puff of smoke to catch pricing magician Blair Enns performing his favourite trick; making RFPs disappear.   Founder of Win Without Pitching and Author of The Win Without Pitching Manifesto and Pricing Creativity, Blair is dead set on getting creative businesses to price their work properly, single-handedly saving those who sell ideas for a living from giving them away for nada.  We pulled a ton of topics out of a hat including his early years in account management and new business, pitching and RFPs, generalist vs specialist agencies, value-based pricing, why your agency should have a portfolio of pricing models, pricing creatively, how to raise your prices with current clients (and not p**s them off in the process), search consultants, hissing cockroaches and loads more.    ///// Follow Blair on Twitter and LinkedIn  Check out Blair's website  Get his books Pricing Creativity and The Win Without Pitching Manifesto Here's the 2Bobs podcast  And listen to Blair's new show 20% The Marketing Procurement Podcast  Strange Creatures: Pitches, Search Consultants, and Hissing Cockroaches by Blair Enns Consultative Selling: Beating The Odds by Tom Lewis  Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It's a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.     Timestamps (01:52) - Quick fire questions (03:58) - Account management as a gateway drug into ad land  (09:38) - Doing new business remotely in 2000 (13:45) - The real problem with pitching  (21:44) - Value based pricing  (24:22) - Does the blame lie with agencies or clients?  (27:11) - Why pricing is a prison cell in your own mind of your own making (31:53) - Pricing as a creative act  (37:25) - The importance of presenting more than one price (43:28) - Listener questions  (50:36) - 4 pertinent posers  Blair's book recommendations are:  $100M Offers by Alex Hormozi  The Boutique by Greg Alexander  The Business of Expertise by David C. Baker  /////

Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! ----- Straight from the YouTubes: Gyi and Conrad answer a listener question regarding metrics dashboards. Plot twist, it's less about the tools you use to display your data, and more about the integrity of the data you put into it. Get your data, keep it clean, and make it actionable for your law firm. Throwing money at a pretty dashboard may make you feel more on top of things, but getting down and dirty with the raw numbers will put you more in touch with your business. Next, you've heard this a million times: your clients want alternative billing methods. And yet, according to the Clio Legal Trends Report, only 37% of law firms offer flat fee pricing. We know change is hard, but seriously, why aren't you listening to what clients say about fees and billing? And then, back to the business bookshelf for David C. Baker's “The Business of Expertise.” Selling expertise is exactly what attorneys do, even if you aren't allowed to say you're an expert. “Five Stars” - Gyi Tsakalakis. The News: Google is changing Similar Audiences, the algorithm for finding ad targets. Plus, some Google spam updates. Be in the know. And a mystery CRM product coming in January, we know nothing … nothing! Finally, some talk about SEO, rankings, and reviews. This never gets old.

Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! ----- Straight from the YouTubes: Gyi and Conrad answer a listener question regarding metrics dashboards. Plot twist, it's less about the tools you use to display your data, and more about the integrity of the data you put into it. Get your data, keep it clean, and make it actionable for your law firm. Throwing money at a pretty dashboard may make you feel more on top of things, but getting down and dirty with the raw numbers will put you more in touch with your business. Next, you've heard this a million times: your clients want alternative billing methods. And yet, according to the Clio Legal Trends Report, only 37% of law firms offer flat fee pricing. We know change is hard, but seriously, why aren't you listening to what clients say about fees and billing? And then, back to the business bookshelf for David C. Baker's “The Business of Expertise.” Selling expertise is exactly what attorneys do, even if you aren't allowed to say you're an expert. “Five Stars” - Gyi Tsakalakis. The News: Google is changing Similar Audiences, the algorithm for finding ad targets. Plus, some Google spam updates. Be in the know. And a mystery CRM product coming in January, we know nothing … nothing! Finally, some talk about SEO, rankings, and reviews. This never gets old.

Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later! David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/

"Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https://www.davidcbaker.com/ "

We are humbled to have the legendary David C. Baker with us for a special guest episode of the Creative Shit Show. In this episode, we pick David's brain on everything from his career start to how he comes up with his creative ideas for his popular newsletter articles, books, and the 2bobs podcast. A must-listen to elevate yourself or your business. Grab a drink and hit play.

David C. Baker is the Principal of ReCourses, Inc. He is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership.  David has worked with more than 900 firms, and his work has been featured in The Wall Street Journal, NY Times, USA Today, Fast Company, Inc. Magazine, Forbes, MarketingProfs, Businessweek, and CBS. His most recent book is The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. He is based in Nashville, Tennessee, and also enjoys photography, teaching motorcycle racing, flying airplanes and helicopters, and custom woodworking. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by David C. Baker, the Principal of ReCourses, Inc., to discuss how companies pivoted due to the COVID-19 pandemic. David talks about the lessons he learned from concentrating on working with a few clients, shares his tips for success, and explains how new media and technology have been impacting businesses. Stay tuned.