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Affinity marketing at it's very, very finest. Rolex has made Mariners, Aviators, Drivers, etc, seek out and own a luxury time piece. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Bonney Home Services Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here alongside Stephen Semple. And Stephen whispered in my ear, as we all know he does at the very beginning of the show, but he whispered in my ear that he's not going to tell me the topic. He's going to keep it to himself and tell a little story. Stephen Semple: Yeah, I'm going to rob you of your preparation time. Dave Young: See, it's the thing that my brain loves is to hear the thing and remember my story about whatever the product is. So you go ahead with your little story. Stephen Semple: And you go into your imaginary world and ignore me. Dave Young: I'll be over here just doodling. Let me know when we're ready to start. Stephen Semple: So what inspired this was I was in Vegas recently and I was speaking at one of these big international cleaning conferences- Dave Young: As one does well. Stephen Semple: And these things are huge. Like Vegas is so big, man, it's crazy. But what I did each morning is there's a coffee shop I really like in the Bellagio that has just great espresso. So my morning routine was get up, go over to this coffee shop, grab an espresso. And if anyone's been in the Bellagio, the retail outlets in the Bellagio are phenomenal. Dave Young: Oh, God. Stephen Semple: They're Harry Winston, and Tiffany's, and Cartier, and Rolex. They are all the big fancy brands. Dave Young: I am so clumsy. I can't afford to sneeze if I go into one of those places. Stephen Semple: And what's incredible actually, if you're a retailer, and I've said this a lot, if you're a retailer and you're looking for ideas on how to do store displays, spend two days wandering through Vegas. The store displays are just phenomenal. But here's the thing that stood out to me. Each morning I was there just before the retail stores would open, and there's one store that every morning had a lineup, and that was Rolex. Dave Young: Rolex? Stephen Semple: Every morning there was a lineup at Rolex. Not at Cartier, not at Tiffany's, at Rolex. And I went, "Wow, that says something about the power of Rolex." So I looked at it and said, we all know Rolex is a super powerful brand. People who have Rolex stores can't keep Rolex in stock. But that just really did it for me. Dave Young: It turns out Rolex means coffee in Italian or something. They were just in the wrong place. Stephen Semple: Might've been. Might've been. So what I want to do with Rolex is we'll talk a little bit about the early innovation of Rolex, but the big thing I want to talk about is how Rolex promoted its brand. Because they did some really interesting things how they promoted the company. So Rolex was founded by Hans Wilsdorf, and he really was a pioneer in taking the pocket watch to the wristwatch. And legend, whatever has it that the name Rolex, as he describes it, the name Rolex was whispered in his ear when he was in a horse-drawn carriage going through Cheapside in the City of London. It was just this inspirational name. And it didn't mean anything, but he just liked the sound of it. And the first breakthrough came in July. He was given Class A Observatory Certificate was awarded to the wristwatch,
I denne episoden utforsker Jim og Joakim hvordan klokkemerker bruker markedsføring for å bygge sine merkevarer. De ser nærmere på alt fra historiske pionerer som Hans Wilsdorf med Rolex, til moderne strategier som sportssponsorater og miljøkampanjer. Hvilke markedsføringsgrep har formet klokkeindustrien, og hvordan engasjerer de oss i dag?
Founders ✓ Claim Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgWhat I learned from reading about Hans Wilsdorf and the founding of Rolex.----Build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----"Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.Get access to Founders Notes here. You can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(0:01) At the age of twelve I was an orphan.(1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.(9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.(10:00) Prior to World War 1 wristwatches for men did not exist.(11:00) Business is problems. The best companies are just effective problem solving machines.(12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914(14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.(16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable. — Ted Turner's Autobiography (Founders #327)(20:00) Business Breakdowns #65 Rolex: Timeless Excellence(27:00) Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.(28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)(32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.(35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.(41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.(43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.(44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs(48:00) More sources:Rolex Jubilee: Vade Mecum by Hans WilsdorfRolex Magazine: The Hans Wilsdorf YearsHodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities Vintage Watchstraps Blog: Hans Wilsdorf and RolexBusiness Breakdowns #65 Rolex: Timeless ExcellenceLuxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast
Founders ✓ Claim Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgWhat I learned from reading about Hans Wilsdorf and the founding of Rolex.----Build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----"Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.Get access to Founders Notes here. You can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(0:01) At the age of twelve I was an orphan.(1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.(9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.(10:00) Prior to World War 1 wristwatches for men did not exist.(11:00) Business is problems. The best companies are just effective problem solving machines.(12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914(14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.(16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable. — Ted Turner's Autobiography (Founders #327)(20:00) Business Breakdowns #65 Rolex: Timeless Excellence(27:00) Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.(28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)(32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.(35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.(41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.(43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.(44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs(48:00) More sources:Rolex Jubilee: Vade Mecum by Hans WilsdorfRolex Magazine: The Hans Wilsdorf YearsHodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities Vintage Watchstraps Blog: Hans Wilsdorf and RolexBusiness Breakdowns #65 Rolex: Timeless ExcellenceLuxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast
What I learned from reading about Hans Wilsdorf and the founding of Rolex.----Build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----"Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.Get access to Founders Notes here. You can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(0:01) At the age of twelve I was an orphan.(1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.(9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.(10:00) Prior to World War 1 wristwatches for men did not exist.(11:00) Business is problems. The best companies are just effective problem solving machines.(12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914(14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.(16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable. — Ted Turner's Autobiography (Founders #327)(20:00) Business Breakdowns #65 Rolex: Timeless Excellence(27:00) Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.(28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)(32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.(35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.(41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.(43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.(44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs(48:00) More sources:Rolex Jubilee: Vade Mecum by Hans WilsdorfRolex Magazine: The Hans Wilsdorf Years Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities Vintage Watchstraps Blog: Hans Wilsdorf and Rolex Business Breakdowns #65 Rolex: Timeless Excellence Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast
Rolex, a renowned Swiss watch manufacturer, has built its brand value and reputation over many decades. Several key factors contribute to the brand's enduring appeal and why people choose Rolex over cheaper alternatives: 1. **Heritage and Tradition:** Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis. The company has a long history of watchmaking excellence, which has helped build trust and credibility. Over the years, Rolex has consistently produced high-quality timepieces, and this heritage is a significant part of its value statement. 2. **Quality Craftsmanship:** Rolex is known for its meticulous attention to detail and craftsmanship. The brand is associated with precision, durability, and exceptional quality. Rolex watches are made with the finest materials, including stainless steel, gold, and sapphire crystals. The company produces its own components and movements, ensuring control over the entire manufacturing process. 3. **Innovation:** Rolex has a history of innovation in the watch industry. They introduced the first waterproof wristwatch, the Oyster, in 1926, and the first self-winding mechanism in 1931. These innovations not only set Rolex apart but also influenced the industry as a whole. 4. **Iconic Design:** Rolex watches feature timeless and iconic designs. Many of their models, such as the Submariner, Daytona, and Datejust, have become synonymous with luxury and style. Rolex's dedication to design continuity over the years appeals to consumers who appreciate classic aesthetics. 5. **Robust Marketing:** Rolex has invested heavily in marketing and brand image. They have carefully crafted their image as a symbol of success, achievement, and adventure. High-profile endorsements, sponsorships, and partnerships, such as James Bond movies, sports events, and explorations, contribute to this image. 6. **Exclusivity:** Rolex limits the number of watches it produces, creating a sense of scarcity and exclusivity. This exclusivity adds to the brand's allure and drives up demand. 7. **Resale Value:** Rolex watches tend to hold their value well over time, which is an attractive proposition for many buyers. The perception that a Rolex can be an investment contributes to the brand's appeal. 8. **Quality Control:** Rolex has stringent quality control measures, ensuring that each watch meets the highest standards. This reliability is crucial for consumers seeking a watch that will last for generations. 9. **After-Sales Service:** Rolex provides exceptional after-sales service, including warranties, maintenance, and servicing. This reassures customers that their investment is protected and can be maintained for years. 10. **Status Symbol:** Rolex has transcended its role as a timekeeping device to become a status symbol. Owning a Rolex watch often signifies success, prestige, and accomplishment, making it a sought-after item. People are willing to buy Rolex over cheaper options because of the combination of these factors. Rolex watches offer not only accurate timekeeping but also a statement of personal style, status, and appreciation for tradition and quality. It's a brand that has successfully intertwined luxury, craftsmanship, and heritage into a compelling value proposition that appeals to a broad range of consumers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wayne-weathersby/message Support this podcast: https://podcasters.spotify.com/pod/show/wayne-weathersby/support
In der Uhren-Branche gibt es zur Zeit nur ein Thema: Rolex! Die bekannteste und erfolgreichste Marke der Welt wird jetzt noch mächtiger. Es ist eine Jahrhundert-Story! Aufgebaut von einem Unternehmer-Genie aus dem bayerischen Kulmbach. Sein Schicksal: Seine Eltern sterben, als er noch ein Kind ist. Mit 12 Jahren wird er Vollwaise. Bei der Ausreise nach England wird ihm auf dem Schiff sein ganzes Erbe gestohlen. Aber er gibt nicht auf, von den besten Uhren der Welt zu träumen und sie zu erschaffen: Visionär Hans Wilsdorf, der Erfinder von Rolex. 1908 gegründet - heute Weltimperium. Jahresumsatz rund 9,3 Milliarden Schweizer Franken. Mehr als Cartier, Omega, Audemars Piguet und Patek Philippe zusammen. Sie stehen im Ranking auf den Plätzen 2, 3, 4 und 5 – aber alle weit im Schatten der Krone. Die Krönung jetzt: Rolex hat mit Bucherer den größten Luxusuhren-Händler der Welt gekauft. Ein Milliarden-Deal. Wie für Rolex typisch: In aller Verschwiegenheit abgewickelt. Rolex wird mit einem Schlag zum wichtigsten Retailer und damit Gatekeeper zu den globalen Stores. Ein Schock für die Konkurrenz. Denn deren Marge fließt künftig in die Rolex Kassen. Rolex verdient an jeder verkauften Uhr mit. Und ganz wichtig: Bekommt Zugriff auf alle relevanten Daten. Was das bedeutet – für die Konkurrenz und für die Kunden: Darüber habe ich mit dem Mann gesprochen, der Rolex besser kennt als alle anderen: Gisbert Brunner. Uhren-Journalist Nr. 1, Co-Founder der Digitalplattform Uhrenkosmos, Autor von mehr als 50 Büchern. Dabei: “The Watch Book Rolex“, für Uhrenfans die absolute Bibel, mittlerweile über 100.000-mal verkauft. Seine Analyse, wie sich die Branche mit diesem Deal verändert, die neue Macht und der Mythos Rolex – das alles jetzt hier in TOMorrow. Also, it's time: Viel Spaß in der Rolex-Welt, viel Spaß mit Uhrenpapst Gisbert Brunner.
Terventes!! Kesä on kuumimmillaan ja niin on kyllä uutuuskellojulkkaritkin!! Tässä jaksossa nostellaan muutamat uutuuskellonugetit jotka ovat kolahtaneet meidän vaskoolin reunalle! Kuinka kauas on Omega pudonnut puusta ja mitä tapahtuu Kaaoksen keskellä? Miten Kemi liittyy Motiersiin tai mitä tulee kun yhdistetään purjehdus, energiajuoma ja Hans Wilsdorf?? Jakson lopussa myös hieman uutisia podiin ja lomasuunnitelmiin liittyen. Vaikka onkin helle, voisitte silti tehdä seuraavaa: Mukit päähän, jalat pöydälle ja HÖKÖLLE!! Wristcheck: -Daniel: Casio G-Shock DW5620Y-9 https://www.casio.com/intl/watches/gshock/product.DW-5610Y-9/ -Ville: Casio G-Shock GST-B100D https://www.casio.com/intl/watches/gshock/product.GST-B100D-1A/ Jakson kellonostot: Omppu: https://monochrome-watches.com/the-8-new-watches-of-the-omega-seamaster-75th-anniversary-summer-blue-collection-live-pics/ https://oracleoftime.com/omega-seamaster-aqua-terra-150m-gmt-worldtimer-43mm-2023/ Suf: https://sufhelsinki.com/fi/collections/kaaos Lonkku: https://tyyliniekka.fi/longines-spirit-zulu-time-39-mm-modernin-legendan-uusi-tulkinta/ Voutilainen: https://monochrome-watches.com/introducing-2023-voutilainen-csw-or-cushion-shaped-worldtime-steel-specs-price/ Tudor: https://www.fratellowatches.com/new-tudor-pelagos-fxd-and-fxd-chrono-alinghi-red-bull-racing-editions/ Skwaaaaale: https://www.fratellowatches.com/introducing-the-titanium-squale-master-x-palombari-del-comsubin/
Call it idolatry, but we worship at the feet of Hans Wilsdorf and his apostles, at the altar of vintage Rolex. And while He has passed, a few of these evangelists remain.John Buckley is one of those men, a father of this twisted church. There's little he hasn't bought, sold or debated and much less he hasn't held under a loupe. So today we're talking his come up, controversies and future. This is a two part-er. The second will be fully on Patreon!
Dans une série consacrée aux montres "importantes" et d'une "provenance exceptionnelle", sera adjugée, chez Christie's, le 8 juin prochain, une montre spéciale. En effet, cette montre Rolex a appartenu, durant la Seconde Guerre mondiale, au lieutenant britannique Gerald Imeson, pilote de la Royal Air Force. Il s'en est servi pour planifier ce qui est resté dans l'histoire comme la "grande évasion". Cet épisode, survenu le 24 mars 1944, a d'ailleurs inspiré un film de John Sturges, avec Steve McQueen. Ce jour-là, en effet, 76 prisonniers, sur 250, ont réussi à s'évader du stalag de Sagan, en Allemagne, où ils étaient détenus. Le chemin de la liberté, pour eux, c'était un étroit tunnel de 101 mètres de longueur, pour 60 centimètres de largeur, creusé avec la plus grande peine. Malheureusement, la plupart des évadés seront repris. 50 seront exécutés par les Allemands, les autres resteront détenus jusqu'à la fin de la guerre. Le lieutenant Imeson possédait donc une montre de la marque Rolex. Et il avait choisi un modèle prestigieux. On peut s'étonner qu'un prisonnier de guerre ait pu garder un tel instrument, qui aurait pu l'aider à s'évader. C'est bien pour cette raison que, d'ordinaire, leurs geôliers allemands dépouillaient les prisonniers de leurs montres. Mais ils faisaient souvent exception pour les pilotes, en vertu d'un accord tacite. Imeson avait reçu sa montre dans un colis de la Croix Rouge. Il avait profité de l'offre faite par le fondateur de Rolex, Hans Wilsdorf, qui proposait aux militaires de ne payer leurs montres qu'une fois le conflit terminé. 3.000 officiers profitèrent de cette offre, choisissant d'ailleurs, le plus souvent, un modèle plus ordinaire. La montre d'Imeson disposant d'un chronographe, il put mesurer avec précision les intervalles de temps séparant deux patrouilles. On peut donc dire que cette montre joua un rôle important dans la "grande évasion". C'est pourquoi Gerald Imeson, qui mourut en 2003, à l'âge de 85 ans, ne s'en sépara jamais. Elle est aujourd'hui estimée à une valeur comprise entre 190.000 et 375.000 euros. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dans une série consacrée aux montres "importantes" et d'une "provenance exceptionnelle", sera adjugée, chez Christie's, le 8 juin prochain, une montre spéciale. En effet, cette montre Rolex a appartenu, durant la Seconde Guerre mondiale, au lieutenant britannique Gerald Imeson, pilote de la Royal Air Force.Il s'en est servi pour planifier ce qui est resté dans l'histoire comme la "grande évasion". Cet épisode, survenu le 24 mars 1944, a d'ailleurs inspiré un film de John Sturges, avec Steve McQueen.Ce jour-là, en effet, 76 prisonniers, sur 250, ont réussi à s'évader du stalag de Sagan, en Allemagne, où ils étaient détenus. Le chemin de la liberté, pour eux, c'était un étroit tunnel de 101 mètres de longueur, pour 60 centimètres de largeur, creusé avec la plus grande peine.Malheureusement, la plupart des évadés seront repris. 50 seront exécutés par les Allemands, les autres resteront détenus jusqu'à la fin de la guerre.Le lieutenant Imeson possédait donc une montre de la marque Rolex. Et il avait choisi un modèle prestigieux. On peut s'étonner qu'un prisonnier de guerre ait pu garder un tel instrument, qui aurait pu l'aider à s'évader.C'est bien pour cette raison que, d'ordinaire, leurs geôliers allemands dépouillaient les prisonniers de leurs montres. Mais ils faisaient souvent exception pour les pilotes, en vertu d'un accord tacite.Imeson avait reçu sa montre dans un colis de la Croix Rouge. Il avait profité de l'offre faite par le fondateur de Rolex, Hans Wilsdorf, qui proposait aux militaires de ne payer leurs montres qu'une fois le conflit terminé.3.000 officiers profitèrent de cette offre, choisissant d'ailleurs, le plus souvent, un modèle plus ordinaire. La montre d'Imeson disposant d'un chronographe, il put mesurer avec précision les intervalles de temps séparant deux patrouilles. On peut donc dire que cette montre joua un rôle important dans la "grande évasion".C'est pourquoi Gerald Imeson, qui mourut en 2003, à l'âge de 85 ans, ne s'en sépara jamais. Elle est aujourd'hui estimée à une valeur comprise entre 190.000 et 375.000 euros. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Shop Talk looks at some challenges that LGBTQ people may encounter as part of growing older. Caught My Eye reveals alternative state names and Apple gets an F in customer service. Hans Wilsdorf, the founder of Rolex and Tudor watches, is our Business Birthday this week. Don't forget our sponsor Deep Discount is having a Spring site-wide Sale! We're all business. Except when we're not. Apple Podcasts: apple.co/1WwDBrCSpotify: spoti.fi/2pC19B1iHeart Radio: bit.ly/2n0Z7H1Tunein: bit.ly/1SE3NMbStitcher: bit.ly/1N97ZquGoogle Podcasts: bit.ly/1pQTcVWPandora: pdora.co/2pEfctjYouTube: bit.ly/1spAF5aAlso follow Tim and John on:Facebook: www.facebook.com/focusgroupradioTwitter: www.twitter.com/focusgroupradioInstagram: www.instagram.com/focusgroupradio
We discuss Tudor's history and relationship to Rolex and dig into why they design and develop the watches they do. From a new watch company in 1920s Geneva to being brought under the Rolex name by Hans Wilsdorf, Tudor sought to provide watches with quality, style, and durability, at an affordable price. Today they offer a modern and affordable luxury watch that incorporates classic designs from Tudor and Rolex's of the past. We examine their lineup of GMTs, Divers, and Chronographs, including the Black Bay Pro and Black Bay 58, and how they stack up against their Rolex counterparts as well other brands in similar price points. We finish by discussing what we hope to see from Tudor in the future, and some watches we think may be resurrected next. Be sure to subscribe to the show to get notifications when new episodes are released (Spotify, Apple Podcasts, and all other directories) and follow us on Social Media @strapandlink! Show Notes: History of Tudor: 2:41 Current Collection - Black Bay GMT/Black Bay Pro: 16:46 Black Bay 58: 23:36 Black Bay Chronograph: 31:18 Discussion/What we want to see next: 34:42
I detta första avsnitt i Eqotime Podcast's serie om giganten Rolex tar vi en titt på varumärket och historien. Hur började det? Hur utvecklades Rolex? Vart befinner sig Rolex idag? I ett avspänt samtal mellan Denke, Berns och Georgios Batselas från Kaplans går vi igenom Rolex historia och ger en introduktion till Rolex betydelse för klockintresserade över hela världen. I kommande avsnitt ska Berns och Georgios att dyka djupare ner i Rolex olika modellserier och varianter. Men vi tar det från grunden och tar en titt på hur det gick till när Hans Wilsdorf och Alfred Davis redan 1905 lade grunden för det som skulle bli ett av världens starkaste varumärken och klockvärldens kanske mest mytomspunna och populära tillverkare. Avsnittet presenteras i samarbete med Kaplans Auktioner. Shownotes till avsnittet hittar ni på eqotime.com See acast.com/privacy for privacy and opt-out information.
Learn the branding and marketing strategies that Rolex applied to become the most coveted watch brand. I also cover the history of Rolex, and how Hans Wilsdorf built the company. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris Featured: Sophia Padre
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by another veteran watch blogger (one of the originals as you will learn), Jake Ehrlich. They talk about Jake's websites such as RolexMagazine.com amongst many others, and Ariel gives praise to Jake for his Rolex historical knowledge as we learn about his passion for the brand. This episode is filled with not so common knowledge about Rolex and even some fun anecdotes of founder Hans Wilsdorf. The subject of Jakes' fascination with the brand of Rolex as a whole really takes off as we are brought along through a conversation about why Rolex is such a big deal. To check out some of Jake Ehrlichs' websites please check out below:Rolex MagazinePatek MagazinePanerai MagazineBulletTrain To keep updated with everything Superlative and aBlogtoWatch, check us out on:Instagram - ABTWTwitter - ABTWaBlogtoWatch.com
La marca Rolex es un referente mundial y está valorizada en US$9.500 millones.
La marca se convirtió en una de las más reconocidas a nivel mundial.
Hans Wilsdorf se instaló en Suiza para continuar con el desarrollo de Rolex.
A inicios del siglo pasado, formó su primera empresa con Alfred Davis llamada Wilsdorf & Davis.
Esta semana en Visionarios, la vida del relojero y empresario alemán, fundador de Rolex.
Why Tudor logos are Rose+Shield, Rose, and now Shield? What’s the possible similarity between Hans Wilsdorf and Leonardo Da Vinci? Is there any correlation between the Rose logo from Tudor and the Rose that symbolizes Holy Grail?
Dans ce podcast je vais vous raconter l'histoire de la marque Rolex qu'a créé Hans Wilsdorf en 1905. Un véritable mythe existe autour de cette marque à la couronne.
DESAFIAR OS ELEMENTOS DA NATUREZA! 1% de Hans Wilsdorf, um relojoeiro alemão e fundador das famosas marcas de relógios Rolex e Tudor. IG: @fernaobattistoni facebook.com/fernaobattistoni
Dr. Charles Margerison reflects on the precious commodity of TIME. This recording will tell you how Amazing People, in their lifetimes, recognized opportunities, seized them and turned them into outstanding achievements. Hans Wilsdorf, the founder of Rolex, made a very successful business out of it, by producing beautiful watches and clocks. Mother Theresa once declared “Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin”. The great inventor Benjamin Franklin once stated that “Lost time is never found again.” Amazing people like President Lincoln, Mozart, Dr. Marie Curie, Harriet Tubman, Michelangelo and Leonardo DaVinci, all had one thing in common – they used their time well. Everyone who acquires a watch recognizes that time is precious. They want to use it well and not have regrets. They respect those who were achievers. Our audios on the life stories of amazing people show how time can be used to improve one’s performance and achievements in life. There is much we can learn from this. (c) www.amazingpeopleclub.com
In this Podcast we explore the fascinating history of Rolex's founder Hans Wilsdorf and in the 2nd part we discuss how to spot a fake Rolex.