Brand Origins

In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi.  ------ TIMESTAMPS: (3:00) - Humble beginnings of Duan YongPing and BBK Electronics (8:49) - The Real reason why Vivo and Oppo invest heavily on advertising (12:37) - The Battle for India: Xiaomi vs. BBK (15:26) - Why BBK launched Realme (17:18) - Why BBK launched multiple brands instead of just one big brand (21:50) - BBK Electronics clever distribution strategy ------ Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering.  ------ TIMESTAMPS: (4:26) - Which car brand is winning in the Philippines? (7:29) - The auto manufacturing industry of China (13:38) - "The Big Four", the largest automakers in China (15:54) - Brief history of each Chinese car brand (Geely, MG, Changan, etc.) (22:54) - Can we trust Chinese brands? ------ Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website. Read More Quick LinksGet Embed PlayerDownload Audio File  

This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures.  In this episode, learn about the celebrity empire of Heart Evangelista. ------ TIMESTAMPS: 3:00 - Heart's Origin Story 4:42 - Toy Collection with Bigboy Cheng 9:20 - Heart's NFTs 11:57 - Painting on Luxury Bags 15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense) 18:29 - Maison Love Marie 20:10 - Bario Fiesta ------ Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation.  Subscribe to my YouTube channel  For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.

Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today.  Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force. Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon. Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty. Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater.  (1:00) - Marketing Examples by Harry Dry (7:15) - Virtual influencers vs. Human influencers (15:57) - Starting an investment group with your classmates (20:30) - Rings of Power's massive budget (28:44) - Liquid Death's branding masterclass (34:25) - FreeWater Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours? Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go.  Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

Learn how Shein started, why they steal designs, Shein's unorthodox strategy, how Shein beat Zara, and why Gen Z love Shein even though it is destroying the environment.  Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website.

Share your story at chrisgarin.com Subscribe to my YouTube channel  Message me on Instagram Want to sponsor an episode? Check out the details on my website. Timestamps: * 1:30 - Otis, fractional investing in collectibles * 6:54 - Farmtogether, FarmFolio * 8:48 - Alternative investments, Alts.co * 10:32 - Walnut, disrupting healthcare * 17:26 - Tabs for Cats * 19:52 - Ivella, banking for couples * 22:35 - Travel Influencers, Beautiful Destinations * 26:50 - Share your story

In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this episode, learn about the complete history of National Bookstore, the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way. Subscribe to my YouTube channel. Message me: Instagram, Twitter

Melanie Perkins and Clifford Obrecht weren't programmers, they didn't have millionaire parents, they didn't have the connections, and they weren't based in the US - they both simply spotted a problem that needed to be solved. This is the story of how they built Canva. Canva Free Trial: https://bit.ly/3CxiiRi Subscribe to my YouTube channel. Message me: Instagram, Twitter

Chris talks about the complete history of Louis Vuitton in this brand origin story episode.  TIMESTAMPS: Louis Vuitton myths (3:05) How Louis Vuitton started (6:30) The LV Monogram (12:05) Louis Vuitton during WW2 (14:25) Louis Vuitton goes public (17:55) Bernard Arnault & the LVMH Merger (18:29) Subscribe to my YouTube channel. Message me: Instagram, Twitter

In this special episode, I talk about challenges I've overcome this past year, and how it has made me more grateful. This is my way of saying thank you to all of you listeners. No origin stories or business ideas to steal in this one.  Message me on Instagram: @brandorigins Follow me on Twitter: @garinchris

Here's an idea worth stealing: create a business around teaching seniors how to play video games. Chris also talks about Netflix's brilliant marketing move in promoting the film 'Red Notice' when they stole the Mall of Asia globe, and the success of Mr. Beast's Squid Game YouTube video. (0:40) - MrBeast's Squid Game video (4:23) - Mall of Asia Globe / Red Notice promo (8:29) - Mall of Asia Globe / Red Notice promo Subscribe to my YouTube channel. Video versions of my episodes are uploaded there.

In this Steal This Idea episode, Chris talks about the lucrative business behind the Myers-Briggs Personality Test, and how all restaurants can have their own drive-thru by doing one simple change.  (0:15) - Restaurant Drive-Thrus (7:40) - Myers-Briggs Business Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

What if there was a stock market, but instead of investing in companies, you invest in people? In this episode of Steal My Idea,  Chris talks about Human IPO, and Girls Auto Clinic, a car repair center for women.  ------ TIMESTAMPS: *(1:52) - Human IPO *(13:00) - Car repair center for women ------ SHOWNOTES: Visit my website: chrisgarin.com Wired.com article about Mike Merrill Human IPO: humanipo.app Girls Auto Clinic: video ------ LINKS Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow me - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

Learn about how Modsy created a The Sims-inspired 3D remodeling app that allows people to shop for furniture. Chris also talks about Rainymood, the razor and blade business model, Spotify freemium, and Warby Parker's shift to contact lenses. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

In this new series, learn how to sell to pregnant women, true crime fans, and horror fans.  Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

From barely selling 2 chickens per day to opening 300 locations in the Philippines, learn how Sandy Javier built one of the biggest brands in the country. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

Learn the branding and marketing strategies that Rolex applied to become the most coveted watch brand. I also cover the history of Rolex, and how Hans Wilsdorf built the company. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris Featured: Sophia Padre

Eugene Schueller and L'Oreal grew considerably during WWII as other brands across Europe collapsed. It all has to do with Schueller's Nazi connections. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

The Bettencourt Affair was the massive scandal that involved the L'Oreal heiress Liliane Bettencourt and François-Marie Banier, as well as members of the French government associated with president Nicolas Sarkozy. Subscribe to my YouTube channel. Video versions of my episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

Notorious for being a complete asshole, J. Paul Getty became the richest man in the world at the expense of a series of family tragedies. Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

Gucci was once at the brink of collapse due to infighting within the Gucci family. Learn about the rise, the fall, and the recovery of the Gucci brand.  Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Hosted by Chris Garin - @garinchris

If there's one thing ALL Filipinos have in common, it's that we all hate PLDT. Philippine Long Distance Telephone is the oldest and largest telecom company in the Philippines. Learn about how it started, the companies they own, and why they're the most hated brand in the Philippines. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

The story of Coco Chanel lives in every single Chanel product. The reason why women love Chanel is that it sends a message to the world that they aspire to be as rebellious as Coco Chanel. Learn about Coco's challenging past, her collaboration with the Nazis, her rivalry with Elsa Schiaparelli, and the rise of Chanel. ———— Made by Partizan | Sponsored by Ask Zeus ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

Big Hit is a South Korean company that developed and manages BTS, which is a K-Pop group that's taking the world by storm. Big Hit recently went public hitting an $8 billion valuation.  In this episode, you'll learn about what Big Hit is building that justifies its high valuation.  ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris  

This is the story of how John Cadbury went from selling cocoa drinks to selling milk chocolate bars. Learn how the brand grew into becoming the #1 chocolate brand in the UK.  ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

Inspired by Milton Hershey's success, Harry Burnett Reese started his own candy company. He failed several times, but due to an unlikely opportunity, he finds success in one product: Peanut Butter Cups. This is the story of how Harry Burnett Reese built America's best selling chocolate brand. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

Before Hershey's, Milton Hershey opened several candy shops that all failed. When he came back home, his family disowned him. With the help of a friend, he was able to start one more candy shop. This is the story of how Hershey's was built.  ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

It's easy to assume that the widely popular game Among Us is run by a large game-development studio with thousands of employees. The truth is, the team behind it is a company known as Innersloth — a team of 3 friends who met in college who share a love of creating games that make people happy. This is their origin story. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

Ryan ToysReview's Ryan Kaji is the top-earning YouTuber as of 2020 but his biggest revenue streams go beyond his channels on YouTube. We talk about how Ryan's World makes money, the strategic partners of the brand, and the not-so-ideal impact that Ryan's World has on children around the world. ———— Made by Partizan ———— Subscribe to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our Newsletter Follow us - Twitter, Instagram, Facebook Email - contact.partizan@gmail.com Hosted by Chris Garin - @garinchris

In 1999, Excite declined to acquire Google for $1 million. They negotiated the price down to $750K — Excite still passed on. We go back to when Larry Page and Sergey Brin we're struggling to find a buyer for their search engine.  SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Sign up to receive our newsletter Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

We cover LEGO's legal battle with Lepin, Mega Bloks, Tyco Super Blocks, and some Chinese LEGO knockoffs that LEGO is battling with. Learn about what happened when LEGO's patent expired in 1978.  SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

This is the story of how LEGO started out. LEGO made a remarkable turnaround right at its lowest point. Learn about the early days of LEGO, how it started making LEGO bricks, the mistakes it made, how it recovered, and how it is doing today. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

David Rogier's grandmother got rejected from getting into medical school because she's a woman, an immigrant, and Jewish. Rogier vowed to find a way for everyone to have access to the best teachers. The result is MasterClass. Learn about the history of MasterClass and how it all started. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Watch the video version of this episode by subscribing to our YouTube channel Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

"The King of Homemade Porn" — that's the title Timothy Stokely has earned for creating OnlyFans. Launched in 2016, it has risen during the pandemic and has made over $1.2 billion in revenues. Learn about how it all started in this episode. SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Watch the video version of this episode by subscribing to our YouTube channel Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

This is the Henry Sy story. Learn every step of Henry Sy's journey — from selling cigarettes to starting a shoe store, and finally, to building the biggest malls in Asia.  SUBSCRIBE to our YouTube channel. Video versions of our episodes are uploaded there. Watch the video version of this episode by subscribing to our YouTube channel Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

Hot Ones is a YouTube series by First We Feast, where host Sean Evans interviews celebrities while they endure rounds of wings with hot sauce. Learn about the early days of Sean Evans & the history of Hot Ones. Watch the video version of this episode by subscribing to our YouTube channel Follow us on Twitter, Instagram, & Facebook. Email - contact.partizan@gmail.com Hosted by Chris Garin This episode is made possible by Partizan

McDonald's ran a promo during the 1984 Olympics that was hosted in the US. Unfortunately, a "last-minute" boycott by the Soviets nations may have made everything this promo pricier than expected. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan  

Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

How bad can a TV commercial be that it causes a brand to be discontinued? In this episode, we talk about Strand — a brand of cigarettes that was launched in 1959. Learn about its devastating collapse in this brand disasters episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

In exchange for a tattoo of Domino's logo, Domino's was going to give people 100 pizzas every year for 100 years. The best part? They didn't put a limit on how many people could qualify. What could go wrong? Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

After 59 years, Pizza Hut lost its title of being 'America's Biggest Pizza Chain'. How did Pizza Hut start out, and what caused Pizza Hut's decline?  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan

Burger King's brand origin story reveals lessons from the mistakes it has made in the past. Looking back to 1953, it becomes clear why it has always struggled against McDonald's. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan