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On today's episode of The Wholesome Fertility Podcast, I welcome Kerry Hinds @fertilebodyyoga, founder of Fertile Body Yoga, who shares her inspiring fertility journey and how yoga became an essential part of her path to motherhood. Kerry opens up about her struggles with infertility, navigating IVF abroad, and ultimately conceiving naturally after stepping away from treatments. She also discusses the benefits of fertility yoga for calming the nervous system, enhancing blood flow, and creating a supportive environment for conception. In this episode, you'll learn how yoga can help balance your nervous system, why feeling safe is essential for fertility, and practical ways to integrate fertility yoga into your daily routine. This heartfelt conversation is filled with wisdom, hope, and practical tips for anyone on their fertility journey. Key Takeaways:  Kerry's personal fertility journey and challenges with IVF The pivotal moment when she conceived naturally after stepping away from treatments How fertility yoga supports the nervous system and reproductive health The importance of feeling safe and creating space within the body Practical tips on incorporating breathwork, movement, and mindfulness for fertility Guest Bio: Kerry Hinds @fertilebodyyoga is a certified E-RYT, RPYT, Relax and Renew® teacher, fertility yoga instructor, and Reiki practitioner. She founded Fertile Body Yoga to support individuals on their fertility journeys. Drawing from her personal experiences with fertility challenges, including undergoing treatments and experiencing pregnancy loss, Kerry offers compassionate guidance to her students. She leads weekly fertility yoga classes and provides various mind-body support programs through the Fertile Body Yoga Virtual Studio. Kerry is also the host of the "Fringe Fertility" podcast, where she explores holistic and alternative approaches to enhancing fertility. Websites/Social Media Links: Learn more about Kerry HindsFollow Kerry Hinds on Instagram Listen to her podcast: The Fringe Fertility For more information about Michelle, visit www.michelleoravitz.com To learn more about ancient wisdom and fertility, you can get Michelle's book at: https://www.michelleoravitz.com/thewayoffertility The Wholesome Fertility facebook group is where you can find free resources and support: https://www.facebook.com/groups/2149554308396504/ Instagram: @thewholesomelotusfertility Facebook: https://www.facebook.com/thewholesomelotus/ ---------------- Transcript: # TWF: Kerry Hinds [00:00:00] Episode number 329 of the Wholesome Fertility Podcast. My guest today is Carrie Hines. Carrie is the owner and founder of Fertile Body Yoga, a virtual yoga studio that is dedicated to supporting women navigating their fertility journey. She offers both live stream and on demand fertility yoga classes. and small group programs that embrace the complete journey physically, mentally, emotionally, energetically, spiritually, and socially. Carrie has been teaching yoga for over 20 years and has been specializing, teaching, and training almost solely fertility yoga for eight years. Her classes and offerings are informed by her own experiences with pregnancy loss, years of IVF, and eventually completing her family with two children. Carrie has supported thousands of women on their fertility journey so far and is on a mission to help women conceive and birth with yoga and community. Carrie also [00:01:00] hosts Fringe Fertility, a podcast that highlights supportive fertility practices beyond the doctor's office. **Michelle:** Welcome to the podcast. Carrie. I'm so happy to have you. **Kerry:** Thanks for having me, Michelle. I'm so happy to be here and spend some time with you today. **Michelle:** Yes. I would love for you to share your story first of all I love fertility yoga. I always suggest for my patients and my clients to do it It's something that I've personally myself have been really transformed by yoga in general. Many different types of yoga, a huge believer in it. And I also think that it's a, I call it an intelligent exercise. It's something that's been around for thousands of years and [00:02:00] really is a medicine in its own. So I would love for you to share your story and how you personally went through your own journey, but also how you combine fertility with yoga. **Kerry:** Okay. Yeah. I'll try and be a little bit concise cause I could go on and on for the, for a long time about this topic. But you know, as many listeners out there, you know, I didn't really start thinking about having kids till I was in my mid thirties. I took me a while to find the person I wanted to share my DNA with. Right. So when I did, we got married we moved to Germany and We went to Germany with the intention of this would be a good time for me to have kids. He's going to do his PhD. Germany has so many great social supports for families and so on. So we're like, Oh, it's just skim the cream off the top of that social system. And so when we got there, as often [00:03:00] happens, things don't go as planned when it comes to fertility. So we rolled into IUI. So we tried for six months, we found a clinic and. You know, we lived in old Eastern Germany, so it was hard to find English speaking doctors. So it was a very interesting time of my life. Not only was it just stressful in general dealing with what's going on and is this ever going to happen to living in another culture, another country? I didn't have a ton of support around, but then trying to navigate a new language that I was not fluent in. at all. So, I, you know, had one amazing friend there who spoke fluent, fluent German, American woman. And she's like,I will help you. And she went into those appointments with me, **Michelle:** oh **Kerry:** did all the **Michelle:** What a great friend **Kerry:** I know, I know. It was so amazing because I was so [00:04:00] lost at that time trying to figure out, like, just what's going on, but then how to say it in a different language or understand it in a different language. So for anybody who's doing this, fertility journey overseas or is here in North America It's not your mother tongue English, and you're trying to figure it out, I see you, I understand how this can add an extra level of stress to it. So we. You know, during that time, I actually went and did a yoga teacher training cause I was like, this isn't working. I want to do something for myself. So let's go get a yoga teacher training. I'd actually been teaching yoga for years before this was, so I've been teaching yoga for 20 years far before, This, you know, all these 200 hour yoga teacher trainings that, you know, you can sign up for one. No problem now. But back then it was your teacher [00:05:00] tapped you on the shoulder and said, Hey, do you want to be like, let's do this. And so that's kind of how I started yoga. But then when I was in Germany, I was like, okay, I need to, let's make this legit, right? Let's go get the training. I love it. I was teaching in Germany and so on. So that was sort of the, the main integration of the yoga into the fertility journey was just taking that bigger step to get the certification. And then, yeah, we went, we did IUIs. The first IUI was successful in that I got pregnant and, you know, 10 week ultrasound, there was no heartbeat. So we lost that baby. Yeah, and it was again, different culture, different bedside manners, different, it was just so stark. That's the word I could use for it. Shocking. It was just like, okay. The baby has no heartbeat. We're booking you in tomorrow for a DNC. Be there at 6 a. m. [00:06:00] You know, there was no time to, to, to absorb what was, to breathe, to figure out what I wanted. it was just like this snowball that was just like, okay, this has happened. You're going to do this. You're going to be better than you're going to start again. And you're going to keep trying and trying. So that's a whole other rabbit hole we could go down. But yeah, it was, it was a lot. It was a lot. And so we ended up going to do IVF, and this was, you know, 15 years ago. So things were maybe a little different than they are now. LikeICSI was just sort of a, more of a thing, right? It's Ooh, we're going to do this new cool thing. ICSI. I was like, okay. And they're like, and then there's embryo glue and we'll glue your embryo to your uterus. And it was all cutting edge at this time. And We did it. We did many cycles frozen cycles fresh cycles. Yeah, so many cycles and [00:07:00] nothing stuck, right? We had been doing IVF for two years and we kind of just paused and said, Is this, do we want to keep doing this?is this how we envision our life to be? And we wanted kids for sure, but we also wanted to start living our lives again. So that was a very pivotal moment in our journey is when we stepped away from IVF. We said, okay, we're done. I had gained weight. I wasn't feeling like myself. My body was weirdly puffy in different places and just, I was unhappy and I was emotional and I was just like, let's. Let's, let's walk away. And I remember my fertility doctor at the time, he said, you know, your chances of getting pregnant naturally are like one in a hundred million. Like you shouldn't be walking away from IVF. And I was like, you know, I'm okay. Like [00:08:00] I just, I need a break. And I walked away and a month and a half later I was pregnant. **Michelle:** Wow **Kerry:** intervention. And then nine months postpartum, I also was pregnant again by accident because we thought we had our miracle baby, right? So we were like, okay, whatever. And then I was pregnant again and through the whole journey, I was using yoga for my body, but more so for my energetic health, my mental, emotional health. So when we ended up coming back to the U S and moving to Boston, that was one of the first things I did. I did a prenatal yoga teacher training and I said, Hey, can we do fertility yoga? And she's like,I don't, I'm sure. I have no idea what it is. Tell me what it is. I'm like, either do I, but I'll get back to you. And that's sort of how the fertility yoga started. And [00:09:00] nobody was really doing it eight years ago. It was, **Michelle:** It's true **Kerry:** Like, there was nothing. There was a few people, there was a couple books out on it but I really spent a lot of time explaining. what it was that we were trying to do when we were doing like a fertility focused yoga practice. So that's kind of the story. That's the evolution. **Michelle:** Well, I love the story. I don't love that you went through the suffering through the story But I love the fact that you can it Prove with your story that when people tell you when you hear from doctors that you have one in a million chance or whatever that is, that is not necessarily the truth. That is their opinion. They say it very factually, and I think that that's where it gets very confusing for people. They say it very factually, and I'm not dismissing what doctors say because a lot of times it could be very accurate or they can, but I, I, what I don't love is Is when things are predicted because the body can be [00:10:00] so unpredictable. And it can also show so many signs that defy what it's going to do. So that's where, you know, I say just have an open mind or getting a second opinion is great. So, but I do love hearing those stories because I think when people who are going through that now and are probably listening to fertility podcasts because they want to get. Answers and hear other people's stories and when they hear stories like that it sparks some hope in their hearts So I think that that's really important **Kerry:** Yeah, I often get Students they'll ask me well what was it like right because this is what we want This is people don't want to do IVF if they don't have to and they're like, what was it? what happened and I was like, I cannot tell you I can't tell you a hundred percent that it was the yoga that I was doing or you know All the other lifestyle changes I was doing but something came [00:11:00] together You magically all together at the right time and this baby happened and if I had to choose one word for it, it would be exhale because there was this feeling that my body was no longer having to perform like it felt safe because I wasn't going in for you know, all these procedures and like they're. You know, minimally invasive, but you're still like vaginal ultrasounds and people poking around down there and all the operations that come with it. Anesthesia, all those sorts of things. And yeah, it's, it's a lot. So my body was like, whew, thank you. Thank you. Let me just be. And I think the mental piece was just like that. I wasn't going to go back to it. At least anytime soon. So my, my body was actually believing [00:12:00] me, right? And I don't think it's It's something that you can fake. It's not a time, like I had to go through those two years of IVF and pregnancy loss to get to that point. I don't think that there's we can't just kind of skip over it and be like, Oh, I'm just going to think this now and I'm going to get pregnant naturally. So it's a process. That's it. you know, everybody's journey is different and we just need to give ourselves a little bit of space sometimes to integrate what's going on and give our bodies that exhale, which is so important. Mm. **Michelle:** I love that you say that because actually exhaling longer can simulate your, parasympathetic nervous system, which is the rest and digest mode, which many times the majority of us in response to life are in the fight or flight mode. And especially when we feel unsafe. And I love that you use the word safe because when we feel unsafe, Then [00:13:00] we're really not in a creative mode. We don't create even like mentally when we're not feeling safe. **Kerry:** Yeah. **Michelle:** When we feel safe, we're able to create, we're able to let go and our body's able to create, and that's a, it's a state of growth. So I love that you talk about that. And I think that one of the commonalities between yoga and acupuncture, which actually they're related in  many ways. And because it's really about moving the energy because yoga is connected to Ayurveda. Ayurveda has Marma points and yoga is actually a branch of Ayurveda. it's part of the medicine of the physicality of the body and moving the energy. **Kerry:** Yep. **Michelle:** Qigong is sort of the yoga of Chinese medicine. So it's very related. And I think one of the biggest commonalities or one of the ways I think it really works is it's all about the nervous system. **Kerry:** 100 percent it, the nervous system. Like when I, [00:14:00] even these days I, when I'm talking to somebody, I'm like, I'm talking to a person. Yes. But I'm interacting with a nervous system. So with the words that I'm saying my body language or how I look at them, right? Like it, it all is interacting with third nervous system. So how are we working with nervous systems? And when we show up, in fertility world supporting people. For me, the huge part of fertility yoga is how do we harness this parasympathetic, I call it rest, digest and reproduce. That's what I call it, just  **Michelle:** Yeah. I love that. Yes. **Kerry:** Because what it is, it **Michelle:** Yup. **Kerry:** It's what yoga is so good at, sadly, right? Like our Western culture view of yoga has been a little focused almost exclusively on exercise and gymnastic style yoga. But [00:15:00] really traditionally, like you said, it was about the marma. It was about the energetic lines running through you and wherever you find that imbalance, you can work with the energetic field to create balance again. And as you know, the Marma points and acupuncture and pressure points are like following very similar lines and it's powerful. But it's subtle, right?  **Michelle:** Right. it's **Kerry:** explain. Yeah, like it's hard to explain exactly what's happening but it is, it's so powerful and it can really be transformative for how we, how we navigate the journey as embracing that, the quiet side, the quiet side of things. **Michelle:** Yes. And I think that the way we connect with it is through feeling. Right. Because that is ultimately how we do it, but we can't feel or pay attention to what we're feeling when we're distracted all the time by the noise of the world. So we're constantly disrupted by the [00:16:00] noise. It's very disrupting actually for our nervous system. We don't realize it because we're so used to it. You could be used to things that are really not healthy for you and listen, you know, hearing the outside noise. And the loud noises of construction, you know, the normal life, if you're living in the city, the constant sirens and honking, and, you know, those things are actually very taxing on the nervous system. And they put us in a fight or flight mode because our bodies don't really recognize them isn't in the natural world. So it stimulates a more fight and flight response. So having that counter balance with practices like yoga. In calming the nervous system. And what I love about yoga is that it includes breath, all the things that really stimulate the vagus nerve mantra sound. So you're able to tune your vibration and breath. Which is also very calming because if you exhale longer, like there's certain controlled breath [00:17:00] where you're able to control your brain through breath and even movement, somatic energy work and emotions that we can at least much more easily, like that control, but manage with our  bodies.  **Kerry:** Yeah. I couldn't say it better myself, Michelle. That was perfect. I think one thing, right, like we, we, we know that the fertility journey is stressful. We know that life is stressful. We know that we're probably living in a heightened state in our sympathetic more than we, we would like to. And yeah, the yoga piece can just. hit so many things. And one thing we need to remember is that we are created like evolutionarily are, you know, we are more attuned to the stresses, right? For survival. So the loud, the loud noises, it [00:18:00] alerts us to look around and see, Oh, is there something coming for me? Or the bright lights and things like that. Like we're just constantly Like our bodies are looking out to keep us safe all the time. And we're tuned to that, right, that our bodies are naturally tuned to go in that direction. And there's way more stimuli that will take us that way. And then with the other side, the parasympathetic, we have to work harder and more intentionally to go there. And I think that is one of the things that is the hardest is you actually need to train the system to be more fluid. It's not the stress isn't going to go away. Stress isn't going to go away, but if you are training your nervous system to float more evenly back and forth between the two and taking the time to go parasympathetic as best that you can, whether it's with the breath or [00:19:00] with yoga or going for a walk in nature or anything like that You're rebalancing, but we have to make more effort that is just the way we're, we're built. And yeah, like things that will help us be calmer are like dim lights, quietude, support. So like lying down flat. So our body doesn't have to be alert, like even sitting, we have to be alert.  So we might not fall over weight. Unless you're claustrophobic, of course so yeah, there's lots of things that we can add, and yoga does that. Restorative yoga, which is a huge piece of how I teach fertility yoga it, that is what it does. those are the things that we're embracing when we do restorative yoga.  **Michelle:** I love restorative yoga. **Kerry:** Me too.  **Michelle:** Oh, it feels so good. It really just feels so good. And you know what? I love to. I remember taking a yoga class and the teacher after we're laying in Shavasana said, allow the ground to support [00:20:00] you. And I'm like, just the thought of that changes. My experience laying down right now **Kerry:** Yes. Yes I say that too in my yoga classes or I'm like the earth is coming up to hold you and you Let the earth hold you like it's like a two way street. It's like here I am I'm here, but you need to let go into it too. Yeah, it, there's so many wonderful things about restorative yoga. I mean, it's not the only part of fertility yoga the way I teach it, but it is definitely a huge part of what I like to emphasize to help train the nervous system that like,  Oh, Oh, I remember this place of calm and safety, right? And then if we can condition it with at the beginning of every Shavasana or every restorative yoga pose, you do three big, deep breaths, long exhales. The body then starts to put it all together. and [00:21:00] say, Oh, when she takes three big, long, deep breaths, it's time to relax. It's time to release and let go. So we can, there's so much we could do to support ourselves on that level, I think. But yeah, society makes it hard. **Michelle:** Right, so it's almost like a triggering relaxation response To something that you repeat over and over again I always say likeif you do meditation and you burn a specific incense That's clean or something that I'm even in the central oil Like diffuse a specific one every single time you start to meditate you're immediately going to It's almost like pavlov's dog. You're always going to associate it with meditation time and our scent brings us Right there because it's so connected our olfactory nerve, which is really responsible for our sense of smell Is connected to our brains directly **Kerry:** Yeah. And certain smells will be more grounding and, you know, so choose your smells. wisely, I would say, you know, where like,citrus [00:22:00] and high notes are a little bit more stimulating where like the deeper tones like sandalwood and like the earthy green trees, those sorts of things can just be really calming. And then plus the volatile oils that are in evergreen trees are calming to the nervous system. **Michelle:** Yeah. It's not amazing. **Kerry:** You know, so why not put those in your diffuser like use all the tools that you can and and and then things smell good **Michelle:** Yeah.  **Kerry:** like  I just  **Michelle:** who doesn't like that? **Kerry:** Yeah Yeah, **Michelle:** That's awesome. So just take people through, likeif they've never really heard of fertility yoga, like what differentiates fertility yoga from regular yoga  or other types of yoga? **Kerry:** Whoo. So the first I would say are the people that are in the class so it is just really dedicated to holding space for those that are trying to conceive and it can be anybody from, Oh, I'm just [00:23:00] thinking about it, but I, my periods have been a little weird all my life. I just want to get in tune with my body to those who have, you know, eighth round of IVF, like really deep into the journey. So I think the community piece is really important because, People like to be seen and understood. And when we do a check in at the beginning of our classes, even though it's online and there's all these little squares and so on on the Zoom room, people, you see people nodding and oh, and like sending hearts and doing all the things. And just creating community around that as opposed to if you went to a regular yoga class and you walked up to your teacher and said, Oh, by the way, I'm doing a stim cycle right now. They're not going to know what to do with you. They're not going to know how to keep you safe, nor are they going to know how to nurture that part of the cycle. So that's the 2nd piece is. Becoming or recognizing [00:24:00] where you are in your cycle and then matching the energies of that time. So follicular phase is a little more. Woo woo, woo hoo, right? Springtime, and follicles are growing, you have more energy because of the hormones, and an ovulation, you're just like the queen bee, right? So these are the energies that we would say, okay, if you're in the follicular phase, you're gonna do this twist, and so on, and blah blah blah. And then you would say, okay, oh, you're in the luteal phase, things are a little quieter, You might be pregnant, you're in the two week wait, you're post transfer, you're stimming, like all these things, then we need to be a little quieter with the body and give the pelvic area a little bit more space. So we would work with that and do some modifications for that. So really following the cycle. So when I'm teaching, I'm constantly, Okay, if you're in the follicular phase, you're going to do this. If you're in the luteal phase, you're going to [00:25:00] do this. So not only am I keeping people safe, but I'm also like finding the nourishing pieces as well. So it's like,I'm boosting that energy and keeping you safe where you wouldn't be able to do that in a regular class. And then the movement piece. Is really just like slow flow, somatic movement, a lot of it's pelvic centered, but not always because we hold tension and all different places in our body, the chakra system, the energetic system, right? We want it flowing as well as possible for many reasons. So it's lots of ooey gooey, juicy sort of moves in and around the pelvis. So what else did I forget? Oh, and of course the yoga wisdom part of it, right? The energetics, the, the wisdom. So I teach, I'm very thematic when I teach. So I will choose a theme and it may [00:26:00] come from yoga. For example, I did a class or I'm doing a series right now. We're doing an elemental series. So it's five weeks. Perfect. Five elements. Let's do this in yoga anyway, or in Ayurveda. So I'm like, we started with earth, like, why is earth, why is grounding important in fertility, then water and fire and so on. So, yeah, just bringing a new perspective into it, like something to be like, oh, okay, I get it. I get that, I need to be grounded and feel safe for fertility to I don't want to say be boosted, but to be, to feel safe, your body, or to be working at full capacity, whatever is happening in your body, your body needs to feel safe for the fertility hormones. Whew.  **Michelle:** I'm sure there's a lot more even that you might not even realize it, you know, because when we feel safe, I [00:27:00] mean, there's so many things that our bodies naturally do. And our bodies are so intelligent. And it puts us into a growth cycle in general, like our bodies are able to regenerate and repair when it feels like it's getting rest, the proper rest. So, also uh, something that I've noticed, and I do have some patients, it's really interesting because it kind of correlates with jaw tension, but it usually correlates with hip tension. **Kerry:** Hip and pelvic floor, probably. Yeah. **Michelle:** And so that's something that I always think about with fertility yoga is really kind of like getting that area more free because it correlates to the first and second chakra. And the first chakra is really that rooted chakra, the place that we feel safe, and that holds up the second chakra, which is really where our fertility is. So in order to have that active, you know, it depends on that foundation of safety. **Kerry:** Yeah. **Michelle:** So also the blood flow, I'm [00:28:00] sure. **Kerry:** Oh, yeah. Yeah. See, there's so much. I like so many things. But yeah, so that somatic slow flow movement that's pelvic centered, of course, it's like, it's energetic, like bringing energy in and like moving energy, which is really important when we're in our lifestyle of sitting stagnant a lot of the time. And yeah, the blood flow, Like this gentle squeeze and release, right? Like it's constantly bringing in new oxygenated blood into the organs of the pelvis. And I think often in yoga, we don't think, we don't think about the organ level. when we're moving our bodies. And that's what I love about the Ayurvedic yoga. It's more okay, this is happening in your body. let's look at the liver, right? So you're doing side bends and the liver and the spleen and just incorporating more of those, organs, like the systems of the body. It's not just about. the [00:29:00] large muscle groups and releasing tension, which feels great and is lovely and good for energy and marma points and things like that. But we can also work at the organ level and the hormonal level. **Michelle:** Yeah, for sure. And do you also include pranayama? Yeah. **Kerry:** I do breath work. I don't do we're going to do half an hour pranayama every time, but I will integrate breath work or pranayama techniques. When they're suited for the theme or what we're doing with our bodies, sometimes mudra as well. So like, let's, Which is our hand gesture. Yeah. It's like a seal. **Michelle:** again, see, it relates to the meridians and the energetic connections in the body. It's like our body's like a circuit. So putting our fingers together in certain positions will actually link that circuit and, and have it continue. **Kerry:** Yeah, yeah, and [00:30:00] I was never really into mudras  for quite a while of my yoga journey like I was like Oh, yeah, let's I'm gonna stick my fingers together do whatever all the things that you know Yeah, mudra and so on that you see all the time and then someone actually sat down and we we I learned and I experimented with like slowly touching your fingers together and then like you know, do you want to increase something or decrease something, et cetera. And it was actually very profound.  And that energetic piece, I believe it, and it's now Ayurveda as well. And in yoga, energy is the thing that connects. The element that connects body and mind. Right. We're always talking about body and mind, but what is it that's, that's going on to connect those two? It's the energetic body. And pretty soon I am hoping western science will get on [00:31:00] board. It slowly **Michelle:** It is. It's really fascinating. I mean, that's a lot of Dr. Joe dispenses. He's always talking about like energy frequencies, and he talks about how we can connect and he does a lot of scientific research on it actually. So he looks at the brain waves and how they respond to certain meditations and certain energy movements. He does also breath a specific breath. And a lot of people have Kundalini awakenings. That's what it, I mean, he doesn't call it that. He talks about it more scientific and he talks about chakras. He doesn't call it chakras. He calls it energy centers. And it's basically the same thing that we've been, you know, we've been taught years ago, thousands of years ago. And ultimately, I mean, people are having Kundalini rising. They, they see this light, they feel this incredible energy just shooting through their spine from the base. It opens up cause that's where the Kundalini of people haven't really learned about that. They say that there's this [00:32:00] dormant energy at the root of your spine. That's always there, but it's sleeping. And so sometimes  doing. Yep. And when we do breath work or certain types of exercises, it can actually awaken that when that awakens, a lot of people have spontaneous healing, spontaneous remission, and it's really fascinating. So his work is also very much based on quantum physics. And if you look at a lot of the old work and teachings of ancient cultures. They describe pretty much what we're learning as quantum physics. And it ultimately comes down to the fact that we are mostly energy and much, much, much, much less matter than we really think we are. We're like 0. 0000001. It's like a million tons of zeros. And then one, that's how our matter is. And if we actually Take it like the space actually is way more in between the [00:33:00] particles in our bodies and just what we  see. So it's kind of like an illusion. It's really fascinating. So we really are vibratory beings, which is why vibration sound really impacts our bodies. I can nerd. I  **Kerry:** I, I'm going to go, I'm going  to,  **Michelle:** all day long. **Kerry:** I know me too. Well, I, well, there's two things I wanted to talk about, but first I want to talk about space and spaciousness, openness. And I often say to my students, like magic happens in the space. So when we think about the body, We need space in our body, openness, spaciousness, for our body to function, right? between the synapses, there's a little gap, right? It's tiny,  but it's there. And that we have, we need to have space, the womb, let's not forget, that is space. openness, spaciousness, [00:34:00] right? we have to have space in our digestive track and air and things like that to keep it moving. And now I'm like going off the deep end and also Ayurveda of course, right? anything that is moving in our body is the air and ether element and ether is spaciousness, it's openness. And so I often emphasize this idea you in class of creating space. When we move our pelvis, we're creating space. We're opening up, we're releasing blocked energy, if you will, or like stagnant blood, like we are getting things moving. And when things are moving, the magic happens, right? Like the space, we need that spaciousness. Oh yeah. I  **Michelle:** that.  **Kerry:** Yeah. The **Michelle:** Well, it's, it's so cool. I mean, cause, cause that's one of the things that Joe Dispenza does is he first, he almost puts you in an induction with his [00:35:00] meditations and he says space, and he wants you to focus on like this endless space. But the reason why is there's a rhyme. There's a reason for everything that he does is that when our minds focus on space, it actually creates. I don't know how to how he described it. Actually. I mean, I go to so many of his stuff, but I don't remember everything but he said that when you do that, I think it takes you almost to a different mind. Mental frequency brainwave when you start to focus on space. **Kerry:** Well, so Yoga Nidra, which we had talked about previously, but Yoga Nidra, which is like a 5, 000 year old technique that the yogis came up with it is about, it is about that. It is about slowing down your brainwave to delta wave, which is what your brainwaves would be like if you were in deep sleep. And why do we love deep sleep so much? Because that's when we heal, that's when we [00:36:00] process and calibrate and so on. Our organs are doing their cleaning up and all that and it's so important and it's definitely related to fertility that deep sleep state. And Yeah, with Yoga Nidra, we're purposefully going there, but being conscious when we're there. So it's an experience that we would never do. We would never get to that state on our, on our own naturally. Like we'd either be in deep sleep or we wouldn't be in Delta. So this is what I love about Yoga Nidra. And like you were saying, just even the concept of thinking about. Space or expansiveness or you know, you're in an airplane, you look out the window and all you see is infinite space. it never ends. It just goes on and on and on. Right. But yeah, it does, slow us down. It slows down the brainwave so we can get out of the, the gamma or the, you know what we're in right now [00:37:00] talking. **Michelle:** Yes. And it also gives you a sense of freedom. You just feel this like sense of peace and freedom from that space. Cause then you're like, ah, you know, there's just so much, and there's so many possibilities and it's open. And so for people actually who have not heard of yoga, Nidra, can you explain what it is exactly? **Kerry:** Okay. So yoga nidra, like I said, it's thousands of years old. It has so many benefits. I mean, it's so many like deep healing, but also like physical deep healing, but also mental emotional. So it takes, you know, sort of these deeply ingrained, maybe even ancestral patterns that we have, we can start to change those patterns. The body can process all of those things. It's so, it's. It's, it's the Soma we say in yoga, it's the sweet nectar. [00:38:00] It's the nectar that we want for our bodies, especially during fertility, but also to for overall health and longevity. We want to have that sweetness and that nectar in us. And what I use it for, I do a ton of Yoga Nidra in classes. It is It is a progressive deep relaxation technique. It that it has been, Huberman has taken it and called it non sleep deep rest because it's more palpable to Western mind. So it's been an eye rest and all these things. So it's yoga nidra has been taken and repackaged in many different ways for our Western minds. I love the traditional one. Of course, I'm sure you probably do too. And. Yeah, you just, you go  ## Marker **Kerry:** progressively to put your body to sleep. So you go through body parts and you relax those body parts and we can, instill or implant a message. [00:39:00] We call it sankalpa, but you can call it whatever you want. Affirmation, it's not quite the right word. Intention maybe of what deep healing you want to happen. And that's sort of implanted throughout the deep relaxation part. And then yoga nidra is actually a state. It's not the progress of getting there. So yoga nidra is when you are, your body's asleep, you're conscious. But your brain is in these sort of Delta waves and sometimes you get there, sometimes you don't, and sometimes the journey is joyful to, to get there too, right? So it's not oh, you have to get to that state to get any benefit. You're still getting all that parasympathetic work going on. The body feels safe and protected. And most people feel very blissful. afterwards, they often say, Oh, it's like hypnotic that there's like this [00:40:00] hypnosis. And my voice too, I think it's like low and like kind of slow and steady. They're like, Oh, I just hear your voice and I start to relax. Right. So it is a really powerful tool. And if I were to choose one thing, like people say, what yoga pose should I do to help my fertility? If I could choose one thing I would say do Yoga Nidra for at least 40 days straight **Michelle:** Yeah, **Kerry:** and see what happens. I think it's perfect. And I have a program, 40 days, a 40 day program where you have the option to do Yoga Nidra every day if you wanted to, or meditation. So yeah, it's, it's perfect. It's really powerful. really **Michelle:** is so cool. And I'm excited actually to have you as a guest contributor to my fertility hypnosis toolbox. Soon. I know a lot of people, listeners are probably on there, so you guys I'll be very excited. I think by the [00:41:00] time this is out, probably going to  **Kerry:** it. to you. I promise. I will do it. I feel honored  **Michelle:** have time. you have time.  **Kerry:** Yeah, I  know. But I wanted to make it, this is me. I want to make it, I don't want to just maybe take an old recording that, you know, It's, you know, been out there for a while. Like I want to make new things for you and also like, where do we need the yoga nidra the most? Like the two week wait, perfect time, um, after law. So you know, I want to theme them so that there's it hits home for what people need the most. **Michelle:** Well, I'm so grateful for that and I'm grateful for this conversation. I think this is awesome. I can nerd out on this stuff  **Kerry:** too. Me too. Me too. I **Michelle:** I think we're on the same page. **Kerry:** I am **Michelle:** fascinating.  **Kerry:** nerdy about it. And, **Michelle:** Yeah. **Kerry:** and, I mean, I know, I love what you do. All the messaging that you're sending out there to those that are on this journey, I think it's so valuable and, [00:42:00] and needed. we need more voices that are like, here, right? here, **Michelle:**  the ancient stuff, kind of like the bridging that ancient wisdom, that ancient nurturing, really connecting with nature. Cause I know that you also are a big fan of nature and being out in nature. And I think that really just kind of coming home to like our authentic authenticity of, as humans, and sort of the tribalness that, you know, coming home to really our roots and the sacredness that we have also as women. I think that that's there's so much power in that. And I think that a lot of people are thirsting for that. And that's why I nerd out on this. I say, it's you know, I could say my brain nerds out now, but I think my soul nerds **Kerry:** Mm. Oh, I love that. Yes, my soul nerds out on it. That is so good. I love that. I'm gonna use it  if I  can't  **Michelle:** said, well, Carrie, like I, we had such a great conversation also on your podcast, **Kerry:** yes  **Michelle:** guys. Yes. I highly recommend you guys [00:43:00] check out her podcasts. Fringe fertility. So it is definitely like something that I highly suggest. Cause you're going to get more of this amazing conversation on there and she has other guests on there. So yeah, very  **Kerry:** thanks for the shout out for the podcast. Thank you. Yeah. Well, it was a pleasure to be here today and sharing this conversation. I could just do it forever and ever. **Michelle:** for sure. And also before we go, how can people find you? What are the best ways? **Kerry:** sure. So yeah, I have a website Fertile Body Yoga. So it's a virtual yoga studio dedicated to fertility. So fertilebodyyoga. com. That's probably the, the lead in place to find me. I'm on Instagram as well. I'm not a huge Instagrammer though. And lately, I'm feeling like I just might need to walk away because for my mental health. But I do have an Instagram account. It is fertile body yoga there. And yeah, like I'm always doing [00:44:00] some great collaborative workshops and I have a retreat coming up at the end of April. You can cut this out if it's not the right timing, but so an in person retreat in New Hampshire at the end of April with. Two lovely co creators. So that, that's the big thing. That is huge. This has been years in the making and it's  finally  **Michelle:** That's so exciting. Well, congratulations. That's really cool. **Kerry:** Yeah. Thank you. **Michelle:** Awesome. Well, Carrie, this has been a pleasure and we really do have great conversations. I could tell you that we definitely are very aligned in a lot of the way we view the body and really view the fertility journey. And also thank you for sharing your own experience and now sharing your story. Cause I think that a lot of people will be inspired by that as well. So thank you so much. This has been amazing. Perfect.  **Kerry:** Thank you. for having me.[00:45:00] [00:46:00]     

It's no secret that when you're stressed, you might be more sensitive or reactive. Have you considered that it might literally impact the way you see the world? When we are stressed, we are more apt to be defensive and see a different perspective than we would if we were to see it from a more relaxed state. In this episode I (Michelle) share a story from when I was highly dysregulated and “lost it” on my neighbor. It's totally embarrassing but I'm sharing to help the masses prevent this from happening to them! It was a learning opportunity and I'm so grateful for the example my neighbors set for me. Next Level Mindset Mini Course: https://michelledavey.com/minicourse/ Join the ConversationWant to connect or ask me a question? Find me on Instagram or Facebook. Work with MichelleClick here for a list of services and 1:1 offers.

This weekend I (Michelle) had the pure joy to support, help organize and lift in Pull for Pride Boston, an inclusive and welcoming deadlifting competition to create safe athletic spaces for TGNC folks and all bodies. Not only did I pull a new Personal Best, but being in community with so many incredible athletes has lit me up! An important lesson about consistency and how this does not mean all or nothing also has bubbled to the surface - so in this episode I chat about consistency and how fitness should fit you life, not the other way around. Donate to Pull for Pride Boston HERE Interested in fitness support and coaching with Michelle? Reach out at Michelle@michellefarrellfitness.com

Before I begin the review, I Michelle, the band's vocalist, made some time to talk with me.  After, I start my review but with Jerry's and Michelle's thoughts on the songs as well.  Also, a surprise guest makes an appearance!   AraPacis links: Waterdog: Amazon: https://www.amazon.com/Waterdog-Arapacis/dp/B08XYDP9FY iTunes: https://music.apple.com/us/album/waterdog/1556528158   Website: http://www.arapacis.com/   Twitter: @AraPacis   Facebook: http://www.facebook.com/arapacis   MySpace: http://www.myspace.com/arapacis   YouTube: http://www.youtube.com/arapacismtl The Band: Jerry Fielden – Lead Guitar, Synths, Mandolin, Drums, Backing Vocals Michelle Macpherson – Lead Vocals Jean Audet – Bass Guitar, Backing Vocals Gwendolyne Krasnicki – Viola, Violin, Backing Vocals David Stone - Keyboards     HaskinCast Podcast links:   My Website: https://www.scotthaskin.com/podcast   Official Facebook page: https://www.facebook.com/profile.php?id=1210703585754449&ref=br_rs   Spotify: https://open.spotify.com/show/3hr9NNZSe6Q9tFOjD5bX8j?si=Tqme3XQXQXq8Qo4EDE2rjw https://open.spotify.com/show/3hr9NNZSe6Q9tFOjD5bX8j   iTunes: https://itunes.apple.com/us/podcast/haskincast-podcast/id1437772872?mt=2   YouTube: https://www.youtube.com/user/ScottHaskinMusic   Google Play: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ipsjavxsi5u4l4t5xvzmxjess4i?t%3DHaskinCast_PodCast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16   Podbean: https://www.podbean.com/site/Search/index?v=haskincast   #AraPacis #Roland #JerryFielden #Guitar #Mandolin #DavidStone #Rainbow #MaxWebster #Progressive #Rock #Metal #Canada #Montreal LasVegas #Composer #Author #AudioEngineer #Drummer #Podcast  #PodcastLife #HaskincastPodcast  

Mark and Michelle stumble into the world of podcasting once again. I (Michelle) opened the voice recorder on my phone to record the ideas we were discussing and we started to realize a podcast was happening. In future, we will make sure we use better equipment! This episode is about ENERGY! The new energy body has come online with lots of healing tools. My fantastical inner world is discussed, including visiting my entity, Phillip, in a capsule in the 64th dimension. Mark talks about removing beliefs, constructs, and contracts and how that changed his outer world immediately. Reconnection with the soul is the ultimate goal. Welcome to "Can You Vibrate Now"! ~Michelle If you enjoyed this podcast, please subscribe to "Can You Vibrate Now". This is the only one that will appear on this channel. We wanted to let you know that we are still chatting but on different topics. Autism is still mentioned in this episode!

I (Michelle) don't get mad easily and I don't rant often. But, this particular advertisement set me off in several different ways. Since I'm not a practiced ranter-and 7 AM isn't a high-energy time for me-it may not sound like much of a rant. But, we talk about this ad and why we think it's harmful. For those who listen to the bonus green room chatter at the end of the episode...we should explain Tim's "rant alert" jingle. It's from a particularly irritating Wendy's commercial we hear constantly during hockey games. I guess it's an all-about ads episode! Today's To Go Cup Takeaway Question  Do you have any stereotypes about morning routines?  *************** We can guide you through a process of engaging your body, mind, and heart each day in our http://www.connectovercoffee.link/mmm (Morning Moment Matter Box). We'd love to connect with you on https://www.facebook.com/connectovercoffeepodcast (Facebook) or https://www.instagram.com/connectovercoffee (Instagram) at Connect Over Coffee! http://connectovercoffee.net/ (Connect Over Coffee)

#30 In today's episode, I (Michelle) share 7 steps to look into when healing eczema. I share everything I did from diet to supplements to all the tests I did and more. I also want to pray for you! So leave a comment sharing your name over on the blog. You can see all of my eczema posts here - https://purelytwins.com/category/skin/eczema/ SHOW NOTES: https://purelytwins.com/2021/02/04/7-steps-to-help-heal-eczema-my-journey-with-it/ If you would like us to keep creating content like this for you, please consider supporting us. ♡ Click here for our Bible study resources - https://purelytwins.com/bible-study-resources/ ♡ See our testimony back to Jesus from LOA/new age - https://anchor.fm/lm-podcast/episodes/Our-testimony-back-to-Jesus-from-LOAnew-age-eoif6o ♡ SUBSCRIBE to Lori and Michelle Channel on YouTube https://www.youtube.com/c/purelytwins ♡ SUBSCRIBE to Move Live Faithfully Channel on YouTube https://www.youtube.com/channel/UChVnE_bAk59k9iAM4HXgpig ♡ Our Podcast - The Lori and Michelle Show: https://anchor.fm/lm-podcast ♡ SUPPORT THIS SHOW: https://anchor.fm/lm-podcast/support We are doing our best to share the truth and want to inspire you to open and read your Bible and discover the truth for yourself. We share all this with love and truth. Thanks for listening. Please share this video with anyone who needs it. If you enjoyed it please give the show a review over on Apple. Thanks, it really helps out. KEEP UP WITH US: ♡ Website: https://purelytwins.com ♡ Instagram: https://www.instagram.com/movelivefaithfully/ ♡ Instagram: https://www.instagram.com/loriandmichelle/ ♡ Pinterest: https://www.pinterest.com/purelytwins Songs from Epidemic Sound. We appreciate the support as it helps keep Purely Twins & Move Live Faithfully going to spread the gospel through fitness. --- Support this podcast: https://anchor.fm/lm-podcast/support

This week's episode is on John Carpenter's 1988 movie, They Live, and features comedian Nick Thomas as our guest. This is one of Tom's favorite movies, so he was excited to share it with me, since I (Michelle) haven't watched it before. We had so much fun going through the trivia for this movie, and Tom made up a game called "Obey, Consume, WTF" which was really fun. We finished off with our rating and reviews. Make sure you check out Nick's work by going to t.co/VjLN3h71VE and t.co/Zd3Mnu103F We'd love your support! If you enjoy listening to our episodes, you can support us by buying our merch: https://linktr.ee/apocalypseinreviewSupport the show (https://www.patreon.com/apocalypseinreview)

Do you have what it takes to be successful? After the last episode, you may have discovered that you have the three success ingredients! That’s amazing! But now what? Well, you need to show up. Today’s unexpected follow-up episode is exactly how I wanted this journey to be. Your feedback, comments, and questions inspired me to expand on this topic of success and dive deeper into what a successful woman does that stands out. We’re joined by hypothetical Sally and hypothetical Michelle and we’re going to compare how they show up in life. Who will see success? Let’s find out. Show Notes: [1:48] - This is an unexpected follow up to the previous episode that Jill is confident that is meant to be. [3:20] - Jill uses several examples in this episode using hypothetical Sally and hypothetical Michelle. Sally does not possess the success ingredients and Michelle does. [4:24] - How do people with a success mindset show up in life? [4:53] - They are proactive instead of reactive. This means they show up before being told to. Jill gives a great sales example. [5:33] - Next is “follow up and follow through.” What does this look like? Jill uses a real-world example about a party invitation.  [7:11] - From a business standpoint, following up and following through shows professionalism. [9:02] - People who have the three success ingredients also do not make assumptions. [10:37] - Assumptions are dangerous in general, but in regards to success, they are lethal. [11:29] - These people also do not place blame on anyone else or circumstances for why they aren’t getting ahead in life. [12:17] - Don’t point your finger at yourself to place blame and shame on you. This is an opportunity to learn a lesson. [13:16] - Jill gives an example on how successful people do not place blame on anyone, including themselves. [14:48] - People with a success mindset recover quickly. [17:03] - Jill gives examples about Sally and Michelle responding to the same situation. [18:51] - Sally and Michelle have serious differences in how they think when it comes to a business opportunity. [19:48] - Sally lives in a fixed mindset or a scarcity mindset. This is how she is wired. You can tell she doesn’t have the three success ingredients. [20:22] - Jill gives another Sally and Michelle scenario where they are working on health and wellness. [21:47] - In this scenario, when Sally heard from her doctor that this wellness program would be difficult, she immediately knew she would fail. [22:37] - Even though Michelle has the success mindset, she might still fail, fall, and have a hard time. But she’s going to achieve more than Sally. [25:25] - Jill admits that in the beginning in sales, she was so uncomfortable. But she made the discovery that it is more about connecting with people than anything else. [26:34] - Jill uses another Sally and Michelle example that has to do with sales. And yes, even if you don’t work in sales, this still applies to you. [30:31] - It doesn’t matter how often you apply these traits and if you have the three success ingredients, you will hear some no’s. [31:58] - No matter what the goal is or what the situation is, ask yourself, “Am I a Sally or am I Michelle?” I know there was something in this episode that you were meant to hear. Let me know what that is. Thank you for being here today with me on our healing journeys. Links and Resources: Be You Home Page Jill Herman on Instagram Be You Collective on Facebook Don’t forget to download your free ebook to help you discover how to live a life of POWER, FREEDOM, and JOY! Be You and Break Free From the Opinions of Others by Jill Herman

Hey friends! We had to take a week-long break because of life. We're so happy to be back and pray to the Nordic gods that we can continue our weekly uploads. This week, Tom picked out Peninsula, which is a tie-in to Train to Busan. It's not a direct sequel, since it covers different characters and goes four years into the zombie apocalypse. This week, we changed up our routine a tad bit and instead of games, I (Michelle) shared some deep-dive info on Korean culture. Cuz, you know, everyone seems to believe Korea is just bbq and Kpop. If you enjoy our episodes, help us by showing your support! You can buy merch, join our Patreon, and find us on social media by going to https://linktr.ee/apocalypseinreviewSupport the show (https://www.patreon.com/apocalypseinreview)

#17 In this episode, I (Michelle) chat about eczema & finding hope when struggling (it is not because you don't have enough faith). I chat about some false teachings about how good health is a promise in the Bible. I battled it for 3 very long hard years and I share this to encourage you to keep going. Bad things happen all the time in this broken world and we are all sinners. We can't always understand why some heal and others don't. We are all on different journeys and I encourage you to seek the Lord. I also want to pray for you! So leave a comment sharing your name. Thank you! You can see all of my eczema posts here - https://purelytwins.com/category/skin/eczema/ SHOW NOTES: https://purelytwins.com/2020/10/29/healing-eczema-health-in-the-bible-finding-hope/ If you would like us to keep creating content like this for you, please consider supporting us. ♡ See our Bible studies here - https://purelytwins.com/category/bible-study/ ♡ Click here for our end times resources - https://purelytwins.com/2022/07/11/end-times-resources-all-that-we-used-to-study-this-topic/ ♡ Click here for our Bible study resources - https://purelytwins.com/bible-study-resources/ ♡ See our testimony back to Jesus from LOA/new age https://anchor.fm/lm-podcast/episodes/Our-testimony-back-to-Jesus-from-LOAnew-age-eoif6o ♡ SUBSCRIBE to Lori and Michelle Channel on YouTube https://www.youtube.com/c/purelytwins ♡ SUBSCRIBE to Move Live Faithfully Channel on YouTube https://www.youtube.com/channel/UChVnE_bAk59k9iAM4HXgpig ♡ Our Podcast - The Lori and Michelle Show: https://anchor.fm/lm-podcast ♡ SUPPORT THIS SHOW: https://anchor.fm/lm-podcast/support We are doing our best to share the truth and want to inspire you to open and read your Bible and discover the truth for yourself. We share all this with love and truth. Thanks for listening. Please share this video with anyone who needs it. If you enjoyed it please give the show a review over on Apple. Thanks, it really helps out. KEEP UP WITH US: ♡ Website: https://purelytwins.com ♡ Instagram: https://www.instagram.com/movelivefaithfully/ ♡ Instagram: https://www.instagram.com/loriandmichelle/ ♡ Pinterest: https://www.pinterest.com/purelytwins Songs from Epidemic Sound. We appreciate the support as it helps keep Purely Twins & Move Live Faithfully going to spread the gospel through fitness. --- Support this podcast: https://anchor.fm/lm-podcast/support

This podcast greets our first guest - Sabrina Dotson! She's a member at Crossfit FIF and wife to one of our coaches! Chase and I (Michelle) had the chance to talk with Sabrina about a ton of great stuff! Hope you all have a great Friday!

Whordy...I mean Jordy and I(Michelle) introducing ourselves. Shout-Outs will be posted here in the near future!

Tim Albright is arguably the most successful podcaster in AV. He started his career in radio, and somehow wound up becoming and AV consultant. He’s also worked as a control systems programmer and university technology manager before founding AVNation. AVNation is a network of AV professionals whose goal is to further the AV industry through education and knowledge. They do that through blog posts and covering industry events and they are most well known for podcasting. Their flagship podcast, AVWeek, was first recorded in 2011 and provides a weekly overview of the AV industry. Over the years they have launched several other podcasts like ResiWeek, EdTech and my personal favourite, A State Of Control. Transcript This transcription was created with IBM Watson's Speech To Text service. Computers aren't perfect. Please keep that in mind when reading the transcript. [spoiler title="Read More..."] Pat: Greetings everyone in AV lands my name is Patrick Murray and welcome to software defined survival, where we interview the people and companies in AV that you software to re invent themselves and the way they do business. We listen to their stories and asks for as for tactics and device on how to survive and even thrive in this software defines world.   I'm excited about our first guest on the show he is arguably the most successful podcaster in AV and before you run away saying what the heck does podcasting have to do with software, I kind of see podcasting and blogging as software defined media. Right? That the podcasts and the blogs and things like that, they don't care where you are and they don't care how you consume it. They don't care what time it is like a radio show and things like that so this is definitely a software defined solution and that's why I'm excited to have this guest.   He started his career in radio and somehow wound up becoming an AV consultant I'll have to ask how that happens and he also worked as a control system programmer and university technology manager before founding easy nation alienation is a network of AV professionals whose goal is to provide to further the AV industry through education and knowledge something that is near and dear to my heart and their flagship podcast TV week was first recorded in two thousand and eleven and it provides a weekly overview of the AV industry if you're in a movie you should definitely check out a few weeks it's a great way to get a a download of what's going on in the industry.   Now over the years they launched several other podcasts like crazy week ed tech and my personal favorite state of control if your navy programmer definitely check out a state of control well ladies and gentlemen Tim Albright.   Tim: Yeah, way too flowery.   Pat: Welcome to the show Tim. Is there anything about that introduction that you'd like to add or expand upon?   Tim: No you don't need me on the show now! Yeah yeah I'm good.   Pat: Nice.   Tim: How are you doing?   Pat: Yeah I'm good I'm good.   Tim: I'm excited for this dude.   Pat: Thank you I appreciate that. I got a couple questions lined up here. We could also let this meander and go wherever it takes us.   Tim: It probably will.   Pat: It probably will. So I know you have kids I have a couple kids myself and one thing you'll never hear a child say is when I grow up I want to be in AV. At least, I haven't heard that one yet. So there's usually a story behind how people wind up in this industry so tell us how did you get started in AV?   Tim: Why are you mention my broadcast and my broadcast background and I was working for radio stations and Lois and must show my my my wife and I Michelle had had had our first child and it was not conducive to having a child was not conducive to being on morning radio which is what I was because you know you get up at stupid o'clock in the morning and you go to bed at you know really early at night and just wasn't conducive for that and so I was starting to look around and the armada the college that I had had gone to school to school at was needing what they described as a in an engineer and somebody to take care of some projector installs once a month once a year and I was annoyed that day I'm, I'm somewhat technical and somewhat you know I can do that and I was already teaching already a production for them and so I was like sure I can do this and so they they they hired me on and what turned in what what started out as being do a couple of projector installs a year turned into holy cow we have no money and we have to upgrade all of these rooms and we have to adjust the programming in these rooms and we have to learn how to properly designed these these rooms so I quickly found myself taking Infocom classes and taking classes from various manufacturers and getting certified to program Sir your fax first and so I buy it we ended up having our own little small band of of designers and installers for our little college I mean we had a hundred ninety rooms which is not it's not small but it's not it's not the size of let's say young university of Illinois which is also listed above out for me but it was it was significant for us and so that got me only involved in AV almost from the get go. I mea, I went to my very first Infocomm shortly after starting there because of the lack of knowledge that I had and I need to get ramped up on so that's how I got involved was you need to do a career change and of finding myself you know in the ceiling trying to put together a five wire BNC and and getting a multi meter out to figure out why the heck my yellow look weird.   Pat: Exactly switching that the black and white wires.   Tim: Well, I started making cables with all kinds of short so that's why I that's what I used to multi meter is yeah every yeah eventually got better at it .   Pat : So you mentioned your first visit to Infocomm do you remember what your first impressions were kind of walking into that hall?   Tim: Holy crap, are you kidding me? I fell in love I honestly it well it wasn't the work and it was in the I love the work it was it was good work and I I still I still control is still my favorite part of of a B. and and probably always will be , but when I walked in the show floor this is this is back in the mid to late two thousands arm so wasn't the size it is now I was absolutely flabbergasted me, I had never been to anything like that like it before my life I'd never to the C. S. as as a as a journalist I'd been to a number of junk it's a movie junkets where they fight about interview people in this up now and go see movies and those are smaller by by a large margin but I never been to any be a detriment to CS and so this is my first trade show experience and I walked in the show for and I'm just awestruck and I'm like I don't want to do anything else I simply don't want to do anything else and I remember walking around and talking to folks and you know that was when I got to meet a lot of folks that I still you know consider friends today I mean I it was when when I will I met body mind his name is Kevin who happens to work for Crestron but you know met him there and I met them for the folks that just to kind of took me under their wing and said okay here's this here's as dumb kid that does not anything let's, let's show him a thing or two.   Pat: Yeah there's nothing like having a mentor in those first years to know an explain things that are that are now probably totally obvious to you.   Tim: And obsolete. Just for the record.   Pat: Well, Yeah, RGBHV byebye.   Pat: So everybody in AV usually has a at least one nightmare project under their belt. Let's not talk about that. Maybe you could tell me about your most rewarding AV projects and what made it special for you?   Tim: Oh wow, see that one is harder. I can tell you can tell you my nightmare story off the top of my head. So this is not one that I specifically did but I was in charge of I mention the fact that I work for college and the largest the largest construction project that we were a part of the college I where I went to over the cards that I've I worked at was a small community college and it was it was bigger than what it should have been. It's it's it has delusions of grandeur at time and it's a good thing right I'm not I'm not saying that as a negative I'm saying that they have delusions of grandeur and all the times they meet those right so this is a community college who reaches beyond what the normal community college to play does they wanted to do a research center right this organization called script switches scripts ocean Oceana ocean out ripple oceanography is that right oceanic scripts motioning research center are they study the ocean well I live in Illinois, I live in southwest Illinois just outside of Saint Louis. We live on the Mississippi, the biggest outside of the Amazon the biggest of fresh water longest waterway in the in the North America there's nothing like that. Right there's nothing and so they wanted to develop a research center I community college, building a research center for the for the rivers. And where Alton is which is the whole time I live and it actually happens to be right at the confluence between the Illinois Mississippi and the Missouri rivers so not only are you on the biggest river in North America you're also at this very unique place between where all these three rivers come togther, right. So that's kind of the backstory here, they have this this grand idea are they partner with a bunch of people I know like we're gonna build this, right? It is a platinum level or gold level LEED certified building, right. I think when they started out they were going platinum and I think eventually they got gold. And we were tasked with doing all the AV in this research facility. Now there have been a couple other projects where they they built this this four story twenty million dollar research facility a year or two earlier and we spec'd out right. That was you're talking about thirty or forty rooms I think , six lecture halls that was subbed out we helped with the design and we we assisted with some of the direction but we did not do that. We did this research facility and at the end of the day when we had the grand opening and and this that and the other, you walk through and everything's working and everything's exactly you know what kind of the way you envisioned it as a designer so it was the first project as as a AV person as an A. V. professional, as a programmer, as a designer, as an installer you could sit back and go: „yeah we did that and it freaking rocks“.   Pat: Nice! It does happen once in awhile. Has it ever happened again?   Tim: No, well like that, I mean we've had a couple others while we were there like I said we were there and had the AV because we had to.   Pat: Is that why you had that kind of success with it, because yeah because the control you have over the projects?   Tim: Yes,absolutely! No it was one of these things where we were actually brought in early enough and every AV person in the world will tell you, the earlier we can get brought in the more successful going to half and we were able to do things like you know have conversations about you know the network and have conversations and this is early on with video over IP and integrating we used a,video conferencing system it was like the second or third video conferencing system college never had. We had two of them in this building because they were visiting scientists from all over the world who had their own water ways that they were concerned with they would come to this resurfaced research facility, because it was one of a kind of I believe it still as it was, one of a kind and so you had folks from China on you had folks from our member Argentina and Venezuela coming here. And so they needed to talk to their compatriots in a secure manner so we had we were tasked with creating a secure BTC system and something that was easy for them to use and understand and you know this was back way before anybody considered you know one button usability we had a one button system where they all they had to do was you know come in and and we were working with the the scheduling software and they can hit a button and they were connected to their people. If it was the right time and the right schedule.     Pat: Very nice. There's a few things I want to impact there. Like somebody told me recently when a professor in a university for example. When they have a hard time with this technology, it kind of takes away from their credentials a bit. Right, if if they're like supposed to be this really smart person and they're fumbling around with the touch panel, it it kind of takes away from the authority that they have. So something like a one touch button, you know, where anybody could really use it, then they can get on with their own job.     Tim: So, so I have a story about that. I have over the years worked with a couple integrators in Saint Louis. I still do work for one group. Just because I've known him for twenty years and they're good friends. One of the first times I was on a significant ,college and university in Saint Louis .I'm not gonna say which one. We were replacing a touchpanel and we get there and this touchpanel is concaved,right and this is an old, if you're familiar with the old Crestron quick media systems, it was a seventeen inch quick media touch panel, so this was not a cheap device to replace. It was somewhere between fifteen and twenty grants and the the entire center of it is concave and I'm like „what in the world happened to this?“   Pat: I think, I know what happened.   Tim: There's this professor, who has like fifteen doctorates, probably like four or five, but still has a number of doctorates and is the first time using the system and just like any other good programmer you put in a cool down screen, when you're using a projector, especially back then right.   Pat: Sure.   Tim: And he said, how dare this thing tell me to wait two minutes so I can restart the system. And put his fist through it.   Pat: Wow, he actually punched the touch panel.   Tim: No, no he wailed on the touchpanel, to the point where it was busted.   Pat: Yeah, I'm sure there's a lot of people listening to this, or I hope there are. Thant wanted to do that themselves once or twice.   Tim: Oh, I'm certain.   Pat: I know a guy, who threw his laptop across the room once, programmer.   Tim: Laptop? I've done that too.   Pat: Yeah? I always wanted to, never had the guts to do it. I wanted to believe it, but never had the guts to actually do it. So the other thing I wanted to talk about on that story was. I always like it, because a lot of times we do these projects and we go away and we never see how the rooms are used and usually it's some generic thing that you know we never really can appreciate at all. So I like the fact that you actually knew about people using the room and how they're using it. Like scientists coming together from all over the world and actually using your technology to collaborate and really produce results. That’s something I think we don't get to see often enough.   Tim: Well especially folks like you, right. And you know folks, who are either independent programmers right. You guys are the mercenaries of the industry you get called in or subbed out and you don't. Alright, you go in and you know, I've talked about this before, you're kind of unique, because you're in Germany, you get to go around to different parts, different countries in you Amsterdam and done jobs. I've done jobs, not a whole lot of outside of Saint Louis but a couple of size and Louis. And you're right, if you are in this position, you're never going to go back to that job, hopefully. As long as everything worked correctly and see how they use it. Now being a tech manager, if you are a tech manager, yes, you get that you get that that ability you get that opportunity to do it on two different levels. First of all, if you're decent, if you are a tech manager worth their salt, you should at least be there or be available for folks especially new an incoming faculty to use your systems. Now you and I both know, that if you have to have instructions on how to use a touch panel the new done a poor job of designing the touch panel. But there are people with five doctor too that can't turn on a light switch successfully. Sometimes.   Pat: They've got their minds on other things.   Tim: Absolutely they do. So we actually developed a number of modules because we still had we're still going from one control system to another control system even when I left, because that we have had with at one standard we're moving to another so we had about three different, types of of control systems are at our college, so we had different models we had recorded them in and let met what made them available to new incoming faculty so I can get used to it right. If you're in this building with this is the type of system we have in this building this is how you access your but this building it's just a bunch of you know it's a it's a wall plate with a couple buttons this is how you do you you access it. And so, you would still be able to go and and and and walk through and and kind of be available the first couple weeks of of classes, to make sure that everything kind of works and and kind of comes off without a hitch. Pat: Very nice. Lets a shift gears for a minute and talk about AV Nation. Where did the...   Tim: Why? I'm not very serious Patrick, you should know by now.   Pat: Yeah I'm good I'm getting that, so I'll try to tone it down a little bit. Tim: No, you’re fine   Pat: It’s my first podcast , give me a break, I'll loosen up.   Tim: I have three hundred forty one AV weeks and I am not gonna count the other ones, so.   Pat: Nice, so where the original idea come from?   Tim: Oh Lord, so you mentioned very very nicely my broadcast background. I was weaned and kind of developed as a broadcast journalist at the the preeminent news talk stations at Lewis called KMOX. I had a job before I ever left college there and so I was able to rub shoulders with and learn from some of the best in the business it was it was owned by CBS at the time and so we were trained in the CBS way of of how to gather news. And said that that is my pedigree when it comes to the broadcast journalists part. And when I got involved in the AV industry and fell in love with it, that kind of put that down for a while I still taught on radio production in audio production, but actually since 2006, I was teaching students how to podcast I wasn't doing it myself, but I I saw it as an opportunity for up and coming broadcasters to cut their teeth and and and kind of stretch their legs and stretch their wings and see what's possible on in the realm of audio. And in 2005/2006 I was turned on to this week in tech by Leo Laporte. It's the twit network, yeah he has several podcasts, he's probably the most successful podcaster period. And possibly Adam Corolla has passed him at this point from a network standpoint I would say that Leo was probably up there. And so listening to that on a weekly basis, he does tech in general, right, so he does you know cell phones, computers and switches and all kind of stuff.   Pat: Everything.   Tim: Everything. And he also does for two hours a week which is way more than than I can I can do. So I was looking for something, right and, so there were a couple of people who have who have were already doing something not what I was looking for but they were doing something Essien at the time and that's when I see an atomic medications was doing a monthly video podcast are where they would bring people into a studio and they would talk about a specific project, right. So it was kind of white paper, a video version of a white paper.   Pat: Okay.   Tim: Wasn't what I was looking for. What I was looking for the twit version of the the AV version of twit, right. I want the news that I wanted it in a succinct way and I want it on a weekly basis. Nobody had it.   Pat: Right.   Tim: Right and I don't know that anybody's still does .   Pat: Maybe in prints, but certainly not weekly, right.   Tim: But not weekly, right. And so on it's one of these things where necessity breeds invention I didn't have what I wanted and so I made it.   Pat: Scratch your own itch.   Tim: Yeah, I mean I could see again I'm an old radio guy in and I've been in television as well and and I think that that medium has a lot to offer people. You get to learn people's voices and I don't mean that any any in the literal sense I mean, folks understand that I am as much, a lover of this industry, as I am not overly serious about it. And I was I don't take ourselves too seriously I've made the comment both on the air off the year it's our team and other people. If the projector doesn't work no one is going to die, right. You know it's not life and death and you have to understand kind of where your your places in the world. We make experiences. And I'm I'm gonna totally steal this line here, we make great experiences and our job as as a nation is kind of what we've developed into and what we were allies and and me still learning how to be a businessman, because I'm a producer that's my pedigree is, we speak directly to the integrators on a weekly basis, right. Way back when it when I was a radio we had, you will be called an avatar with this is the person that we're talking to. My avatar for AV nation specifically for a AV week are the folks the integrators who are are driving into their office on Monday morning: Why is it that they need to know for that week to be successful? Right? And that question has driven, darn near everything that we've done. It's driven the deep dive into the other, what I'll call niche podcast that we do on a monthly basis and that includes the state of control which is controlled automation that includes AV. social which is shell social media and marketing. Which is kind of developed into more marketing and social media because boxing in under understand how to talk to their clients, right. It drove a show actually from one of our underwriters, to look at the on the IT in A. V. and how they each influence each other. It drove a show that I developed probably a year ago with a consulting firm, called on the eighty profession. And that looks at you know ways to make your business better. Has nothing to do with the with the actual technology of AV, but it is about how to be better at your business. You know we've done everything from interview consultants who will help you with your business to interview business authors, on how to get consumer consumers. I'd just interviewed a guy who I was turned on to by a buddy of mine that I've developed a relationship with the Name Ian Altman. Ian is a fanstastic sales person to bend tastic sales consulting. He's spoken of a Bacchae spoke in other places you spoke with PSNI and super summit. Well, Ian turned me on this other guy by the name of Markus Sheridan. He is probably one of the best experts that I've ever read, when it comes to content marketing, he turned a like this closed bankrupt, swimming pool company in the middle of the recession, he turned around with about a year and a half through content marketing. And reading his story and reading his take on it, is fascinating and it's incredibly important to people in the A. V. industry. Title of his book is: „They asky you answer.“ It’s very simple.   Pat: Okay.   Tim: Your clients are going to ask you questions. Probably to the sales people, when they ask you questions, you answer it, in a not only obviously you know, Patrick is my client even assuming email say „Hey what about this and what what what's what's the steel with with HDMI to that on? How ist his gonna affect us?“ Okay, well first of all: Into the question to the client directly right now this is going to how it's going to do it this is this is what it's doing but then you send it to your marketing people and say „Hey we have a question, because, an old rule of thumb in broadcasting is that, between five and ten percent of your audience will ever ever contact you ever, I don't care if you're given a million million dollars will between five and ten percent of your of your audience will ever call and we'll ever email you ever contact you same is true in the business world. Between five and ten percent of your clients will ever ask you a question that is meaningful. You know, how they're going to be affected you take those nuggets, because I will guarantee you, that at least, twenty of the twenty other clients have the exact same question, they're just not gonna ask you.   Pat: Sure   Tim: Or potential clients may have that same question- they are not gonna ask you.   Pat: Trash.   Tim: But if you have this piece of content over here, right and they're searching how will HDMI two do affect me? Boom you have an article. Boom you have a video whatever, so it's stuff like this that has driven our content to say you know how it how can we best help integrators and in all honesty also tech managers do their job better and be more successful.   Pat: Great stuff. I mean really does a lot of stuff to tackle their. How do you know what to write? That's something I always come up against, because of course this idea of putting content out there, that's all people find you. It's basically SEO, which sounds a little fishy, if you ask me, but if you are just writing stuff that people want to know about and they do find you, nothing is better than that. And I know what you mean like I ask, I have my online courses and I ask students all the time. „Please tell me what's wrong?“ and they never answer me. It's like pulling teeth getting any kind of feedback- out of anybody. And blog posting it takes a lot of time. It's really time consuming. It's a lot of fun, because it really makes you dig deep into a subject and become more knowledgeable about it and really start to look at it from different angles that you might not have considered, but again that time investment how do you decide what to write about.   Tim: So we've done a couple different things. First of all we started taking our shows and regardless of the show there's going to be at least two or three different topics on each episode and and we've started pulling and culling information from there. But me personally, my personal blog it's what I'm interested in, right. It's what's hit me are within the last week or two weeks and right now this week I am formulating and doing some research for a blog about how the terrorists are going to impact the industry in North America large adversely beyond North America in the US our current president has put tariffs on steel, well let's not be silly a lot of our products are made with with feel , you know what the rack rack is a big giant piece of steel arm based metal and so I'm trying to do some research right now, because that to me is interesting and that's a question that nobody's asked yet. Is how are the how are the policies of not just this president every president, impacting our industry you know you look at what is it Brazil is one of the biggest exporters to us of steel. Guess what, they are also one of the biggest importer of what they are one of the biggest importers of US Cole. To make this deal.   Pat: Okay.   Tim: So you know, you're looking at stuff like this going, okay you know and at the end of the day whether it's you know Atlas or it's Middle Atlantic or its Chief and I'm just naming three you've got so many other people sure like a bank, that use steel every single day. And our listeners are users are clients or customers, how are they going to be impacted not today not tomorrow because they've already got a warehouse full of steel, but in six months or a year and then how do they decide whether or not to pass that shards alone? You know the first question is is there going to be an increase right. That's the number one question as you know this Atlas I eat is atlas and their racks had to they have to increase the price of middle when it comes to increase their price and if the question is yes it's almost like programming right, if yes then what's right and then you then the manufacturer has to make a decision without a past that that charge along most the time they have to, their business, they have to truck bass along the their their cost increases. And then okay so your you know H. B. can occasions are here city Iowa St Louis your rack price just went up ten percent okay you've designed a system you have a spec out will suddenly you're losing ten points right so how did you recoup that cost and hopefully you haven't done so are too far out right to where it's going to hurt you that much. But then how do you how do you adjust your prices again their business so they have to salute laces Hannah and so it just trickles on down to you know the final customer whether it's education reporter five hundred operation they've got to you know explain the situations I look you know. Our metal prices increased down the line, you know.   Pat: It could, putting my programmer hat on, use less hardware. It could cause people to, right?   Tim: That's actually a good point.   Pat: Just their system design, put less stuff in the rac, right? That big matrix switch can be compressed down to a network switch and maybe the numbers would work out that way. Could be an interesting angle for to solve that kind of issue.   Tim: Where people to more video over IP and not do it over a switcher. You'll also from a program from a control standpoint to you know move more toward software as opposed to you know a three to direct high, processor moved to software to where I somewhere in the cloud someone the network.   Pat: Now how about that all due to the price of steel you the way things are all kind of connected to each other. You were talking about how the business podcast and I think that's another great subject because there really is no how to. And in A.V. for a long time everybody's always been busy. But with things changing, I kind of wonder, if in a few years from now, the flow of projects will change, just a little bit, if things do become more software based. Right the whole integrators maybe to change their business model. I mean it there was talk of this years ago, as margin started to go down with with Amazon you could buy display on Amazon. But the model still doesn't seem to be service based for the most part at all. It's still his margin based model of selling hardware.   Tim: They trying.   Pat: Yeah, well that's exactly the point. That I'm trying to make is like, there's no how to, to make that jump. And have you bumped into any resources on on a podcast to try to just help us you know take this thing apart and and figure out a new way to put it back together.   Tim: Not on that possible broadcasters specifically. What I run into is some folks were doing it well. And I've run into those folks at different industry events. Two or three of my favorite events have nothing to do with the technology. They all had to do about the business of AV.   Pat: Okay.   Tim: And there's absolutely reasons to go to ISE, there's absolute reasons to go to Infocomm and all the other technology trade shows. Certainly you get to see cold things you get to do things you know it and and experience things, but what I would say is that there is more of a reason to go to these business centric our shows as well these business centric meetings.   Pat: Do you have any examples?   Tim: Well there's the three that I have is my super summit which that's only for PS my folks, in the CIA's BLC would stand for business leadership conference and then of ex is a back which is the A. B. executive conference. Is not taken out mean there's not there's not a technology showcase their. These are folks that are going to you're going to have a chance to talk with your peers, what other business owners.   Pat: Right     Tim: And find out what they're doing right and what they're doing wrong and how they can help you and honestly how you can help them. And in doing so, you know you're gonna be able to see what's worked in what's doesn't. You know we're obviously that there are regional differences in their cultural differences, not only across you know international borders but also on the scene in the US there's regional, cultural differences as big as we are. But the basics are the same, right and understanding that and it was it was actually at the BLC three years ago now, I ran into a young man who was in charge of emigration from up in Maine, which is singled out of the way. But but they were doing service and support, as a AV as a service and support through their clients right, they had they had taken the the sass model the software as a service model and convertible into AV rather successfully and they did it through number different ways number one was was the monitoring and maintaining of their systems. But that conversation and coupled with a couple different conversation with some other and integrators who had moved to AV as a service through not only monitoring but also leasing, the equipment.   Pat: The equipment, okay.   Tim: So it's not yellow you Patrick as the client you don't own anything, right. My contract with you says you're gonna have the latest greatest stuff within five years, every year, so it's my job to make sure that the system is up and running and maintained and that you have the latest greatest you don't have to worry about you know end of life for a projector or display or a control processor. Your stuff is just gonna work and it's my job to figure that out. Now you're going to pay me for that, right you gonna pay me for that, because suddenly you you don't have a need for a support team you know have a need for you know having somebody physically on site because I'm gonna come within and you know depending on base on the contract but within an hour five hours twenty four hours depending on what the contract says. I'm going to support you, to this to this degree.   Pat: Do those numbers work out?   Tim: It does for some people, it does for some organizations right for some for some clients they get, right.   Pat: Is it really just an understanding thing or because you could put this in black and white: over the next ten years, system it will cost you X. and doing that as a service option will cost also X.   Tim: X, plus some. Understand that, it's not, it's not the cheapest option, right.   Pat: But you are not laying out the money up front.   Tim: You’re not laying out the money up front: You're eliminating in you do you hate to talk about you know people line jobs for your limiting a jobber too are so your cost of off that. Number three you don't have to deal with the the half life of certain products of equipment and then you don't have to mess with what do you do with that product that that equipment once it's been taken out and that is actually one of the dirty little secrets of A V. Especially from a technology manager standpoint.   Pat: Sure.   Tim: What the heck do you do with this crap, once you've taken out of the rack.   Pat: It's useless.   Tim: Seriously I had the office I had it at Lewis and Clark, which is the college I worked at, it was, our head in for our master control for our our internal TV station, okay. So I had it you know five racks worth of equipment the set the other about time. I left there I had replaced everything in that rack, when I got there. It was all old CRTs and an old old analog equipment.   Pat: Big stuff too .   Tim: I all of my gosh I had, replaced everything in that rack to where it was down to two racks. I had a back room full of gear.   Pat: Yeah, try ebaying it.   Tim: Ebaying it is worth less right, because you you get five or ten Bucks. But then so we only end up doing electronic recycling our college had a green initiative in this and other once a year , we electronically cycle and that's where a lot of those old five wire switchers went right to a company that we knew that that are college had had bedded they knew what they did with the equipment once they got it and and they were responsible about the way that they dispose of it. But you know that's one of those things that folks don't really think about because you know I don't care what the VCR with the doc came from her years ago. This stuff has first of all has hazardous material and right now people think about that but you've got lead in there you've got ill do it like this electronics have got crap in it that probably shouldn't go into the ground how do you responsibly dispose of that and some companies absolutely do really good job of that they'll have a program to where the either get a credit to their their clients are the height say „Hey I'll take this off your hands and as we know how to properly dispose of it“. Absolutely there is that there's also I would say a large majority of folks we simply don't know what to do with you know a sixteen by sixteen BJ switcher, once they take it out and replaced it with the with a digital equipment.   Pat: Right, so that's like another bonus of that as a service modelle right, they would take care of that that final tasks. So it sounds like this is all as a service model is more about convenience it'll cost a little more but you get a ton of convenience it's like kind of like what Rich does as a white glove service. So what's the hold up?   Tim: Getting the AV sales people to wrap their head around it.   Pat: Are we, so we are our own worst enemy, kind of.   Tim: Absolutly, it’s just like every industry by way.   Pat: Yeah, okay, sure, but this is like a real opportunity to grow, because you know within a service model, you know how much is coming in every month for the next five years. These are contracts as opposed to the way we do things now, a project comes in, you get it done and then you basically start from zero again.   Tim: I think some of is also cultural, going back to that, but yet it's cultural as well, because you have a business that has a business plan. And it is in their business plan to sell ex amount in their hiring the salespeople to sell a system.   Pat: Okay.   Tim: I'm not so the contractor and some of that's it you know some that's also a cultural shift internally to say okay we're going to make the shift. I would say that the folks that I know they had gone to the service model alright there are sure to migrate to art are incredibly successful.   Pat: Yeah.   Tim: I am certain that there are failures out there. I have not heard of them, but I'm certain there are values out there, people who for whatever reason whether it's their market or their client base or whatever. Just couldn't get off the ground. Then gone back to to doing you know sales and and a service as a separate item.   Pat: Okay, so to shift to an end as a service model, is obviously a big investment, right. It would it completely changes everything. Is there a pass to do it incrementally?   Tim: That actually is how you almost have to do it, right? You can't exactly do on mass, you would have to take it , object right so you get an RFP, or you are selling to a client and you know you're listening to them and you're hearing their their big pain points. But that's the other part is this is not for everybody , there are some folks who eaten will never let you monitor their network okay ever let you monitor their system. So unless you can overcome that hurdle, it's not gonna be a very successful AV as in service installation. So that you use a limited arsenal system.   Pat: That could be handled with staffing no?   Tim: Yes and no. I mean yes, you can put somebody physically on on site, right. And then that's another cost.   Pat: Right.   Tim: Some cost, but yeah absolutely.   Pat: Okay, interesting stuff. Let's shift gears back again to....you know that kind of reminds me of, is like you were saying, to start incrementally like I tell programmers just do something small you know find your smallest projects, if you want to learn a new programming language and tried on that something that you know you could go back to your old language and do in just a few minutes. But just just try it on a really small project first. And that's how you that's a gain confidence with these things- that's how you start to that so you go from crawling to walking.   Tim: That's why the most famous phrase and all the programming is „hello world“.   Pat: Yeah, there you go.   Tim: Seriously, because that right there is you know if you can do „hello world“ in a language then you can go from there.   Pat: Yeah, definitely. So speaking of control, „state of control“, but I'm a big fan of it, obviously.   Tim: I am too.   Pat: It's actually, you know, hearing everybody, she knows that I respect, talk about the different ways to approach AV control it's it's kind of inspired me a bit to follow up on some of my own ideas and develop them and even try out a new product or so on the market. They don't know it, didn't always work but.   Tim: Oh they will.   Pat: Do you know of any similar stories on estate control or any other podcasts where somebody's been inspired to really take action and do something with the information that that you guys are providing?   Tim: There are a lot actually over the years.   Pat: Pick your favorite.   Tim: I'm trying to think, but I will probably will I'll stick with state control and the good lord this has been, two or three years ago now. I can't remember. Crestron came out with their diamond level programming. If you're not familiar with with Crestron sort of by programmers there are, number of years there was sweat three different metals and was bronze silver and gold and then they came out with platinum and then they came out with diamond. And we did a special episode with the first ever diamond programmers. Now two of them were Crestron employees but still there was there was four of them that were that were first ever and out of that Labadie Dave hats started talking about doing diamond and he became a diamond level year later the first ever diamond that I ever knew personally right. I knew the couple of the posters of the question that but I didn't know them really well the day was the incredible fantastic very talented diamond level programmerer.   Pat: But we should also point out that it's about three weeks of work to do that certification.   Tim: Well, more than that, because then you have to do it, you have to keep it you, have to teach every year.   Pat: So it's a real investment.   Tim: It's incredible investment and even with the one thing that I find fascinating, is you have to teach outside of your discipline and what I mean by that is, Dave is a network programmer, he could take you know network control and and and run with all day long he's a commercial programmer, he has done commercial programming for years, so the first class he did was buy a home.   Pat: Was resi.   Tim: Was residential automation. Fish out of water. As our water and that's with a duty right. That's what they do to you. To stretch your arms and to get you kind of on the path of making sure that you are not as a real well rounded, right. I'm obviously Hatz probably has you know, fifteen pro3's in this house and use fully automated the only service dog food every morning you know outlaw doc brown. But you know it it's, there is something where it's you're getting outside of your comfort zone and outside of what you do on a daily basis.   Pat: So, I've had to make his decision myself and I decided for the time being not to make that huge investment in the next level of Crestron programming just because, yeah, does it really make a difference? And you know, from what you're telling me, this guy was inspired to make this huge investment, from one of your shows. I don't know, what do you think, does it really? Maybe it's a country thing, here in Germany maybe they just don't look at certifications the same way. They all kind of look the same and blur, but is there, yeah.   Tim: This is why it depends: You're an independent programmer. I have been outside of the spec part of the AV industry for probably too long, so I understand that when I say what I'm gonna say. I have not yet run into a situation, where somebody has put on us back, that they want a diamond level programmer. It doesn't mean, that they're not out there. I'm just saying that I have not personally run into or heard about a spec I ate in our P. where somebody has put down but they want a diamond level I am certain that there is at least one or two out there that that they've asked for. And the other side of that is there very few situations where it be where it would be warranted.   Pat: Well, that's the other thing, yeah.   Tim: By and large most course for most programmers I know Crestron AMX external, most of them that are worth their salt and they get they get their certification, can handle a vast majority, of thrown at them. Yes, there are building automation's where you know what you're doing. right. And for that I would say a higher level of certification would be needed. And what you should be called out of respect, but if that's what your business is and that's what you talk about what you do on a daily basis a personal question then.   Pat: You know, sure sure, got to be decided on a case by case basis   Tim: Yep.   Pat: Alright shifting back TV nation. I remember running into you a few years ago and you quietly whispered to me in my ear that you were I'm gonna go a hundred percent all in with AV Nation. Do you remember that time?   Tim: I do.   Pat: So what was the biggest reason was the biggest thing that that gave me the confidence to make that jump?   Tim: Two things. First one the the support of my wife. Of any ship flight that you have to have the support of your partner, regardless of who that is.   Pat: Absolutely.   Tim: Certainly it was it was a weird combination. So we had just started monetizing aviation and and by what I said just I mean we had this was the first start, we had just started taking on money from other people up at that point it was completely financed by me. I was financing and by doing some outside jobs. We had just completed our first trip ISE, which was a can credibly successful Kickstarter for us. It was very humbling, because up to that point well Infocomm was a trip that almost went to anyway. So we were kinda able to kind of couple together and I could cover whatever nobody else could. But ISE was different, ISE was a big chunk of money. It was ten grand was our budget show and our listeners came through in our supporters came through in a huge winds quickly on more, but also prove something that we could do it and we could do it differently, than other people and that's kind of what our thing is. We cover the industry in a unique way because we're all in the industry. And so I wanted to finance it in a different way to kinda keep with with who we are. And so after I see that year was actually I was I is the twenty fifteen twenty fifteen to that I was looking around like, okay what's what makes sense to me and I'm a big fan of NPR and PBS and BBC in the UK and an image are an arcane and just the way they think their model is which is pretty much be a publicly financed but no undue influence, I guess the best way to put this.   Pat: Okay.   Tim: And so the way that we have our contracts with our underwriting structured is, there's no real influence. And you know that's just kind of the the way we we wanted to go. And so we were starting to take on some money, not a whole lot but enough to offset into where I didn't have to the side projects anymore. And the company that I worked for, was eighty eight, independent programming house. I was the they operate the ops manager for. We got sold to a local integration firm in Saint Louis of folks that I have a lot of respect for. Good friends with. They were one of our biggest clients at at the time. And some sitting in this meeting and not really knowing what to expect from them. They were very gracious, they had all these ideas for me. They wanted to do this and this and this and I'm sitting here in this meeting going „this is a unique place in my life, this is a unique time and I have an opportunity, I can absolutely take this job. I could take this job and I could work this job for a year two years five years whatever. But AN Nation at the time was in a unique spot that I was I it was it was when those moments where you either take it full bore and and and and take it out and spend it and take it out for a test drive and see what it's capable of. Or you just keep in the garage and it's something that you can tinker with on the weekend.   And in that moment I just kind of decided well this is this is my time to figure out whether or not this is something real or not. Without this is something that people can really honestly sustain or not.   And I told them that and I remember the owner, who's become a very good friend of mine and one of my business mentors, says „well it sounds like you're quitting, before you ever start“ and I said, „well I kind of am“ and so I left that meeting oddly on cloud nine. Not having a job. I was unemployed, thoroughly. And it has been the scariest and craziest two and a half years of my life and I would not do it differently.   Pat: Excellent. I like how you mentioned you had to recognize the opportunity, that was happening. It was the it was a special opportunity that came you had the Kickstarter you had maybe a few underwriters so you kind of proven that there was a need for it that it could become something and then the company getting sold was kind of a catalyst to to kind of snap your into reality and say „wait a minute, I can either do this or that“ and then you chose this road. So what was what was really your biggest concern at the time what what were you worried about?   Tim: Paying my bills.   Pat: Yeah obviously.   Tim: I mean so it's interesting, that when I tell people my story, they're the ones that one of the more common questions is „you have your wife“ and yet „you have kids right like „yeah yeah that I've a mortgage I have to to pay for in Ohio.   Pat: Are you mentally stable?   Tim: No, no I'm not. You know, but now that's that's the biggest concern every month you know and and you know there are months that are better than others. And well I have a really good friend, I have known Michael for over twenty years he has recently in the last year and a half he has gone out on his own is does he does IT consulting. And he will be on me the powerful, for advice and I'm you know is is one thing we were I'll tell him is like looking out there there are going to be days and they're gonna be months that are horrible, right where you are going to question your own sanity in question your own your own brains. But we've gotten to the point where we are are stable and we are solid. And I'm I'm happy with on or the underwriters that we have them happy with the group that we've got and so out of that stability you okay so what were stable now it's taken us two and a half years to get stable but were stable so okay so what does any good entrepreneur wants wants a stable, you try to grow right.   And so we're in the process of doing some things that were were assessing some things and going okay you know what can we do to be a silly bigger for her sake but what can we do better? Right? What what can we do better how can we do things are even more differently and how can we reach more people and how can we do it more efficiently and how can we make our underwriters lives easier and how can we connect with more integrators and and what are we not just covering and were we not doing and you know we we started doing adjustments expo last year twenty seventeen. For the first time and we are doing it again this year, because our integrators are telling us that deals digital signage as a particle is important to them, so okay so you spend two days in Vegas right honestly Patrick it's the cheapest show that I do , from a from a cost standpoint, so it is the least expensive show that we cover and it's you know I'm in Saint Louis so I tell people, I'm spoiled as far as he is whites it takes me I get any place in the country in three hours you know at the most and Vegas is among those and you know southwest being southwest you can get in a fight pretty cheaply and you know hotels in Vegas Sir you depends on where you stay obviously but you know those little relatively inexpensiveunless you go during CIS, which I've heard really horror stories about that, but that's a whole nother issue: But you know it's it to you you grow from a stability standpoint and a you stretch and you see what's possible and you know we're not perfect by any stretch the imagination we have our own issues and and we're still learning how to be a website as opposed to in in addition to being a podcast company and that comes with that with its own challenges, because it's something that we never had to worry about you know was a website traffic because our our podcasting traffic is is what it does. And so that comes with is its own set of challenges and trying to shore that up and and learn because as a business owner I have to make I have to make intelligent decisions so the way that I make decisions, I want to learn everything about right I'll be an expert but I had to have I have to know enough to make an informed decision, so you know learning about you know things like you mentioned SEO and learning about things like making sure things are in proper categories and making sure that your , you're promoting so proper and all this other „hoo hah“ that I never had to worry about you know five years ago. So that's a learning. It's a way that we can we're able to become better and and serve our clients in in our our listeners better is okay, we're good you know we're or stable now now let's start stretching.   Pat: Excellent, sounds great. Any plans for the future you'd care to share with us?   Tim: Take over the world.   Pat: Really? With a podcast?   Tim: Absolutly. Here’s the thing- we I see online media, as not just the future of media in general, but I see it as as kind of where we're going as a society and I do mean it is a global society. I still believe in print, I think print is a is a fantastic medium, I think the journalists that worked at The New York Times SEM are fantastic people. Right? I think they do an incredible job of what they do, but I also look at what time magazine is doing on time magazine, if you've never heard of them is little magazine right, but they start out being being a print magazine. If you go to Times website you're going to see as much video as you are written conduct and you take the flip side of that company that started out as being just as video on that CNN, CNN start out being just video right. It was the cables news network, well with the the onset of of the of the internet are there is much written as they are video on their website now so you've got you've got to be as a media company you have to be everything are you have to provide folks written content as well as video and I would argue also as well as audio all you have to give your audience what they want in the format that they wanted an you regardless of whether you're covering audio visual or you're covering politics you have to give folks what you what they want in the way that they want it. And it took us a long time to realize that it really really dead because I thought blocks right I thought blogs I thought press releases I fought you know written content I'll let them right on the folks that help me run AV Nation will tell you that but I finally realize that you know what yet not everybody likes listening to me talk right not everybody likes looking and looking and then when watching some people just simply like to read , okay so you gonna go down that road as well. But no I mean I am I am fully ensconced in my business owners share. !I wanna take over the world, I want to be the number one you know audio visual media platform, I want to be the number one audio visual media company out there I would be number one and I I say that very humbly and but very honestly you know I am also a competitor, as well as a broadcaster and so how you do that you listen to your people you listen to you you listen to people who give you feedback , you make adjustments and you say okay to that just don't work and if it didn't well then you go back to the drawing board okay what what what's next.   Pat: Excellent, excellent. Well, you're doing a great job you're definitely on the path. You know I'm a big fan. I remember the first time you called me for a programming job, that's the first time we met.   Tim: Yep.   Pat: And I was like holy crap, it's Tim, I heard your voice on the other side of a phone and not coming through my car speakers, so yeah there's a there's a lot about the power of you know audio and voice and things like that but but the other know die that you were mentioning it sounds a lot like the way people learn too. Like some people learn better with text, others with video and I guess the news is a form of of learning too. The next big change could be right, you're saying that there's this move to video. What happens when everybody has a pair of googles?   Tim: No, not everybody will have a pair of googles.   Pat: No, no, because then you're there, like it doesn't get more real.   Tim: Well, the reason I say that is because I am, objects are right I am that you know that that lost generation between the damn boomers in the damn memorials and yeah so we're we're you know we're that we are the forgotten generation at and you know there there is you know our our kids are kids may very well have goggles the more likely than not our grandkids or great grand grand kids may very well have the goggles but in the meantime it is the augmented reality of the cell phone right and you know it it's the reason I say that we we probably don't have goggles is is does he goes back you go back to 3D. one of the main reasons the three D. never really took off to the people who were in the glasses if they don't have to wear glasses.   Pat: Sure.   Tim: I'm thirty three years old and I don't have to wear glasses knock on wood right so do you think Zak like you know my dad was forty when he started wearing his readers and I'm forty three and I still don't have to so I and I will fight it tooth and nail but I I'm legitimately I'm not I'm not fighting and there's a there's a box over there with the small print I can still read it now you know once I get to that point with wearing glasses you know I I don't know that I'll feel differently but I would say that if you don't have to wear glasses you're probably not really apt to even if it's going to give you some weird experiences however okay if you are already looking at yourself or let's be very Frank about it we all are right arm then you you kind of lean towards that and there's there's where some of the the I a are going to come from in our years honestly there's some games out there and there's some programs out there with that I'll let you you know see stuff on your desk if you know if you look at it through the through your lands and I'll give you an augmented reality experience.   Pat: It's gonna be interesting however plays out. So given your background in the AV press do you have any ideas on for somebody if they're coming out with a new software based solution or even if it's hardware based something new and different approach to solving something in AV? Do you have any ideas or advice on how to raise awareness for something like?   Tim: Two things. First of all get yourself a couple integrators to buy into it, because here's the thing so regardless of what the press release says this is the this is the latest greatest thing in the history the world and it will change how everybody does business in a brief period in the sentence right, I just wrote somebody's press release with, it doesn't matter if you don't have somebody to sell it to and to give the people in the press, a use case because with very few exceptions, the vast majority of audiovisual press have never been in the back of Iraq pulling cable.   Pat: Okay.   Tim: And as much respect as I have for them and I have a lot of respect for for everybody that that I work alongside in the process of the AB industry that is one thing that that they don't have as they do they've never worked anywhere right so that you're gonna tell them its latest greatest thing I don't care what the display with its control program over to switcher. They're gonna look at the specs and their comparison up to an old the on the previous model and they're gonna say you know this does X. amount more or this does this and the other and number one the kind of had to take your word for it unless you're there physically going to get a hold a bit and I have the testing equipment to test your hypothesis in in your your marketing speak or they're gonna talk to any writers that they trust that they've developed relationships with. They all do you know they're out there they all do their job right they did they have any brothers that they trust that they can bring to other they can bring a product to and say what do you think about this and why. And then no cultivate you know I'll use their their opinions is as part of their of their coverage because these are the folks are using on a daily and weekly basis, so I would advise you to obviously connect with the press but also connect yourself with some integrators and that you can point the press two and say look here is Susie's AV emporium who's been using this product for six months and this is what they think.   Pat: All right. Great stuff, thanks for that. Tim, I think we can go on for a long time here, we're gonna have to do a part two some time   Tim: Ok, whatever. You're in Germany so you can stay up as late as you will.   Pat: Exactly, I think the kids will be knocking on the door here and running the podcast any minute so...   Tim: It wouldn't be the first time.   Pat: Exactly thank you so much for being on the show.   Tim: Absolutely.   Even with that shift in my head and and shipped in my philosophy, I sat there for probably, five minutes, yeah I'm wearing and blundering and just putting off quitting pressing record, before it will before we did our first show, once I pressed record and I started, it was down hill, but it was the active physically pressing record and saying what I had been trained to say which is three to one before ever start recording, it was that act that I was I was putting off right, I was it was that for whatever reason that pressing that record button was so difficult and in the moment. You know I had talked around I'd never met him before I had Linda from this who was a long time AV industry journalist, out her husband works for, okay booking audio and then I had my buddy Michael physically next to me right we're sitting in my college radio station that I top production and at the time and you know I've got things kind of Jerry rigged between two different computers and and a recording system and it's on the other, but it was until I hit record that it actually started doing anything in my head   Pat: Yeah, have you heard about the war of art?   Tim: No.   Pat: He talks about exactly that it calls it the resistance he gives it a name he calls it resistance and he goes into this whole book is explaining how the resistance is out to get you and prevent me from doing everything you're meant to do it's it's a great book, are the war of art tour of art and, it's a good one to read for ten minutes in the morning to then she did to fix your head right.   Tim: Okay. 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Often, I (Michelle) have to work pretty hard to write this; the introduction copy for a podcast episode. It’s not because our guests aren’t awesome; it’s because finding the unique words to explain just HOW awesome they are, can often be a creative challenge. So, as you might imagine my workflow includes perusing the guest’s website for additional fun clues into their particular brand of awesome. And, I gotta’ admit, this week’s introduction literally wrote itself. Within a few seconds of clicking on their homepage a chat window opened up accompanied with a loud “BING” noise!! Chat Window: “Hello! Is there anything I can help you with today?” Me: “Wow. There’s actually someone on the other end of this website on a Sunday afternoon?” Chat Window: “How can I help you?” Me: “This is Michelle from the Tiny House Podcast just perusing their website and writing the introduction copy for their upcoming episode. I don’t need any help really. (Unless you want to write it for me? 300 words about how awesome they are! LOL!) Chat Window: “Gotcha! This is Ryan’s business partner, Jeremy. I’ve met you before, briefly, over the phone.”…. We then chatted for a few more minutes, until I insisted that he return to his day-off-relaxation-time. At this point I could write a thousand words about how innovative, amazing, beautiful and well built Tiny innovations’ houses are. However, I don’t know about you but there is nothing more impressive, or innovative, than the CO-OWNER of a new tiny house building company answering a random internet chat window “BING” late on a Sunday evening. http://innovatetiny.com/about/