Podcasts about ikea place

L'IA et la création d'expériences immersives : Révolutionner le marketing moderneDans cet épisode, j'explore comment l'intelligence artificielle (IA) transforme les expériences immersives en un atout incontournable pour le marketing moderne. Grâce à des technologies comme la réalité augmentée (AR) et la réalité virtuelle (VR), les marques captivent leur audience de manière interactive et mémorable, dépassant les limites des médias traditionnels.Pourquoi les expériences immersives sont essentielles dans le marketing ?Dans un paysage saturé de publicités, les consommateurs recherchent des expériences qui se démarquent et offrent une réelle valeur ajoutée. Les expériences immersives permettent de créer des connexions émotionnelles plus fortes avec les marques, augmentant ainsi le temps d'engagement des utilisateurs et leur fidélité. Elles offrent une immersion complète qui capte l'attention des clients, renforçant leur relation avec la marque et, en fin de compte, augmentant les conversions.Comment l'IA optimise les expériences en AR et VRL'IA joue un rôle crucial dans l'amélioration des expériences immersives en AR et VR. Elle permet de personnaliser le contenu en fonction des préférences des utilisateurs et d'améliorer la fluidité des interactions en temps réel. Par exemple, l'application « Ikea Place » utilise l'AR pour permettre aux utilisateurs de visualiser comment les meubles s'intègrent dans leur espace réel, grâce à une analyse précise de la pièce par l'IA.De même, Sephora utilise l'AR alimentée par l'IA pour offrir des essais virtuels de maquillage. L'IA analyse les caractéristiques du visage de l'utilisateur pour ajuster les couleurs et les styles en temps réel, créant une expérience d'achat presque aussi engageante qu'en magasin.Cas d'usage innovants dans le marketing immersifLes expériences immersives alimentées par l'IA trouvent des applications variées dans le marketing :Essayages virtuels : Des marques comme Gucci et Nike utilisent l'IA pour proposer des essayages virtuels de vêtements ou de chaussures. Cela enrichit l'expérience d'achat en ligne et réduit les taux de retour, tout en permettant aux clients de visualiser les produits depuis chez eux.Visites guidées en 3D : L'IA est également utilisée dans les visites virtuelles de lieux tels que des hôtels ou des appartements. Des agents virtuels guidés par l'IA répondent aux questions des utilisateurs et les accompagnent tout au long de leur visite, rendant l'expérience plus interactive et informative.Jeux de marque : Des entreprises comme Coca-Cola ont intégré l'IA dans des jeux VR immersifs, permettant aux participants d'interagir avec la marque de manière ludique. L'IA adapte la difficulté et le contenu des jeux en fonction de l'engagement et des compétences des joueurs, créant une expérience unique et captivante.Impact sur l'engagement clientLes expériences immersives bien exécutées augmentent significativement l'engagement des clients. Les études montrent que les campagnes utilisant l'AR ont des taux d'engagement 20 à 30 % supérieurs à ceux des campagnes traditionnelles. De plus, ces expériences génèrent souvent un buzz positif sur les réseaux sociaux, augmentant la visibilité et la portée organique des marques.Les consommateurs qui vivent des expériences immersives positives sont également plus susceptibles de se souvenir de la marque et de revenir, renforçant ainsi la fidélité. Cela crée un cycle vertueux d'engagement et de satisfaction, bénéfique pour les marques à long terme.PerspectivesLes expériences immersives propulsées par l'IA redéfinissent le paysage du marketing en combinant personnalisation, interactivité et connexion émotionnelle. À l'avenir, on peut s'attendre à une adoption accrue de ces technologies, avec des innovations comme des expériences multi-sensorielles ou des intégrations plus profondes dans le métavers.L'IA continuera de jouer un rôle clé dans l'évolution des expériences immersives, les rendant encore plus réalistes, fluides et personnalisées. Les marques qui sauront tirer parti de ce potentiel pourront offrir des interactions client inégalées et se démarquer dans un marché de plus en plus compétitif.Vous avez aimez cet épisode et vous voulez soutenir ce podcast ? Laissez moi un avis sur Apple podcast ou Spotify et parlez-en autour de vous, il pourrait aider quelqu'un d'autre ;)Vous avez une question en marketing digital ou sur l'Intelligence Artificielle Générative ? Posez-moi vos questions sur Linkedin en MP et je me ferai un plaisir d'y répondre lors d'un prochain épisode : https://www.linkedin.com/in/elodiechenolPour rester en contact découvrez ma newsletter : https://substack.com/@elodiechenolA bientôt pour un prochain épisode ;)Et si vous me découvrez à travers ce podcast, je suis Elodie Chenol, formatrice, consultante et conférencière en marketing digital et Intelligence artificielle.A bientôt !Elo

L'IA et la création d'expériences immersives : Révolutionner le marketing moderneDans cet épisode, j'explore comment l'intelligence artificielle (IA) transforme les expériences immersives en un atout incontournable pour le marketing moderne. Grâce à des technologies comme la réalité augmentée (AR) et la réalité virtuelle (VR), les marques captivent leur audience de manière interactive et mémorable, dépassant les limites des médias traditionnels.Pourquoi les expériences immersives sont essentielles dans le marketing ?Dans un paysage saturé de publicités, les consommateurs recherchent des expériences qui se démarquent et offrent une réelle valeur ajoutée. Les expériences immersives permettent de créer des connexions émotionnelles plus fortes avec les marques, augmentant ainsi le temps d'engagement des utilisateurs et leur fidélité. Elles offrent une immersion complète qui capte l'attention des clients, renforçant leur relation avec la marque et, en fin de compte, augmentant les conversions.Comment l'IA optimise les expériences en AR et VRL'IA joue un rôle crucial dans l'amélioration des expériences immersives en AR et VR. Elle permet de personnaliser le contenu en fonction des préférences des utilisateurs et d'améliorer la fluidité des interactions en temps réel. Par exemple, l'application « Ikea Place » utilise l'AR pour permettre aux utilisateurs de visualiser comment les meubles s'intègrent dans leur espace réel, grâce à une analyse précise de la pièce par l'IA.De même, Sephora utilise l'AR alimentée par l'IA pour offrir des essais virtuels de maquillage. L'IA analyse les caractéristiques du visage de l'utilisateur pour ajuster les couleurs et les styles en temps réel, créant une expérience d'achat presque aussi engageante qu'en magasin.Cas d'usage innovants dans le marketing immersifLes expériences immersives alimentées par l'IA trouvent des applications variées dans le marketing :Essayages virtuels : Des marques comme Gucci et Nike utilisent l'IA pour proposer des essayages virtuels de vêtements ou de chaussures. Cela enrichit l'expérience d'achat en ligne et réduit les taux de retour, tout en permettant aux clients de visualiser les produits depuis chez eux.Visites guidées en 3D : L'IA est également utilisée dans les visites virtuelles de lieux tels que des hôtels ou des appartements. Des agents virtuels guidés par l'IA répondent aux questions des utilisateurs et les accompagnent tout au long de leur visite, rendant l'expérience plus interactive et informative.Jeux de marque : Des entreprises comme Coca-Cola ont intégré l'IA dans des jeux VR immersifs, permettant aux participants d'interagir avec la marque de manière ludique. L'IA adapte la difficulté et le contenu des jeux en fonction de l'engagement et des compétences des joueurs, créant une expérience unique et captivante.Impact sur l'engagement clientLes expériences immersives bien exécutées augmentent significativement l'engagement des clients. Les études montrent que les campagnes utilisant l'AR ont des taux d'engagement 20 à 30 % supérieurs à ceux des campagnes traditionnelles. De plus, ces expériences génèrent souvent un buzz positif sur les réseaux sociaux, augmentant la visibilité et la portée organique des marques.Les consommateurs qui vivent des expériences immersives positives sont également plus susceptibles de se souvenir de la marque et de revenir, renforçant ainsi la fidélité. Cela crée un cycle vertueux d'engagement et de satisfaction, bénéfique pour les marques à long terme.PerspectivesLes expériences immersives propulsées par l'IA redéfinissent le paysage du marketing en combinant personnalisation, interactivité et connexion émotionnelle. À l'avenir, on peut s'attendre à une adoption accrue de ces technologies, avec des innovations comme des expériences multi-sensorielles ou des intégrations plus profondes dans le métavers.L'IA continuera de jouer un rôle clé dans l'évolution des expériences immersives, les rendant encore plus réalistes, fluides et personnalisées. Les marques qui sauront tirer parti de ce potentiel pourront offrir des interactions client inégalées et se démarquer dans un marché de plus en plus compétitif.Vous avez aimez cet épisode et vous voulez soutenir ce podcast ? Laissez moi un avis sur Apple podcast ou Spotify et parlez-en autour de vous, il pourrait aider quelqu'un d'autre ;)Vous avez une question en marketing digital ou sur l'Intelligence Artificielle Générative ? Posez-moi vos questions sur Linkedin en MP et je me ferai un plaisir d'y répondre lors d'un prochain épisode : https://www.linkedin.com/in/elodiechenolPour rester en contact découvrez ma newsletter : https://substack.com/@elodiechenolA bientôt pour un prochain épisode ;)Et si vous me découvrez à travers ce podcast, je suis Elodie Chenol, formatrice, consultante et conférencière en marketing digital et Intelligence artificielle.A bientôt !Elo

Ikea is introducing its products as augmented reality (AR) models in Google search, allowing users to visualize the items in their own space. In space exploration news, a Japanese company is gearing up to attempt a Moon landing, marking a significant milestone in the field of space travel. Meanwhile, Snapchat is facing backlash from users over its 'My AI' expansion, with the platform receiving a flood of negative reviews. Users are expressing their dissatisfaction with the 'My AI' feature, leading to a spike in 1-star reviews and calls for the removal of the feature from the app.00:00 - Intro01:10 - 1: Ikea bringt Produkte als AR-Modelle in die Google-Suche10:33 - 2: A Japanese company is about to attempt a Moon landing19:28 - 3: Snapchat Receives a Flood of Negative Reviews in Response to ‘My AI' Expansion21:52 - 8: Snapchat sees spike in 1-star reviews as users pan the 'My AI' feature, calling for its removalSummary:Ikea has integrated 3D models of its products into Google search, enabling customers to view over 10,000 products in 3D and augmented reality (AR). Users can enter a specific product name, like "Linnmon table," to access the "View in 3D" button and see the model in a virtual space or their own home. The models are displayed to scale, helping users visualize how furniture fits before purchasing. Previously, AR viewing was only available through the iOS app Ikea Place. Additionally, Ikea offers "Ikea Kreativ," a tool for scanning rooms and adding Ikea furniture, currently available only in the US, with a Germany launch planned for 2023.The privately developed Japanese lunar lander, Hakuto-R, is set to make a historic attempt to land on the Moon as early as Tuesday after a five-month transit. The landing attempt will be livestreamed and will start from an altitude of about 100 km above the lunar surface. Tokyo-based ispace, founded in 2010, aims to provide commercial lunar services, including building lunar landers and rovers, and offering transportation to the Moon. The Hakuto-R lander is carrying several payloads, including the UAE's Rashid rover and JAXA's SORA-Q robot. No private company has successfully made a soft lunar landing; ispace could make history if successful. The mission is part of a series of private landing attempts, some sponsored by NASA's Commercial Lunar Payload Services Program. US-based companies Astrobotic and Intuitive Machines are also planning lunar landers, and ispace is competing for contracts in the program, recently winning a contract to land a payload on the Moon's far side in 2025.Snapchat recently announced the rollout of its 'My AI' chatbot feature to all users, after initially being exclusive to Snapchat+ subscribers. 'My AI' allows users to chat with an AI entity that can answer questions, and it is now pinned to the top of all user inboxes in the app. However, the feature has been met with backlash, resulting in a surge of one-star reviews. Many users find the placement of 'My AI' in their personal inbox intrusive, and there is no option to remove it. Additionally, concerns have been raised about the AI's ability to reveal users' location and personal details. The issue of integrating AI elements into private messaging platforms is not unique to Snapchat, as Meta has faced similar challenges with its attempts to monetize private messaging in WhatsApp and Messenger through the use of Messenger Bots and other features.Our panel today>> Chris >> Vincent>> Tarek>> HenrikeEvery week our panel of technology enthusiasts meets to discuss the most important news from the fields of technology, innovation, and science. And you can join us live!https://techreview.axelspringer.com/https://www.ideas-engineering.io/https://www.freetech.academy/https://www.upday.com/

Rosemary and Mikah share some of their favorite augmented reality apps for iOS. Awesome AR Apps Measure, Google Translate, AR Dragon, Playground AR: Physics Sandbox, IKEA Place News Steam Link Launches on macOS, Enabling Game Streaming to Mac Apple Bought the Most AI Companies From 2016 to 2020 Apple Fixes iCloud Links for Sharing Shortcuts Apple AirTags size and price may have just been revealed in new leak Shortcuts Corner Tom's Lamp at Sunset: https://bit.ly/3fj07oQ Feedback Greg's app suggestion: HealthView App Caps Rosemary's App Cap: Overcast Mikah's App Cap: Homescapes Hosts: Mikah Sargent and Rosemary Orchard Download or subscribe to this show at https://twit.tv/shows/ios-today. You can contribute to iOS Today by leaving us a voicemail at 757-504-iPad (757-504-4723) or sending an email to iOSToday@TWiT.tv. Sponsor: sandisk.com/ios

Rosemary and Mikah share some of their favorite augmented reality apps for iOS. Awesome AR Apps Measure, Google Translate, AR Dragon, Playground AR: Physics Sandbox, IKEA Place News Steam Link Launches on macOS, Enabling Game Streaming to Mac Apple Bought the Most AI Companies From 2016 to 2020 Apple Fixes iCloud Links for Sharing Shortcuts Apple AirTags size and price may have just been revealed in new leak Shortcuts Corner Tom's Lamp at Sunset: https://bit.ly/3fj07oQ Feedback Greg's app suggestion: HealthView App Caps Rosemary's App Cap: Overcast Mikah's App Cap: Homescapes Hosts: Mikah Sargent and Rosemary Orchard Download or subscribe to this show at https://twit.tv/shows/ios-today. You can contribute to iOS Today by leaving us a voicemail at 757-504-iPad (757-504-4723) or sending an email to iOSToday@TWiT.tv. Sponsor: sandisk.com/ios

Rosemary and Mikah share some of their favorite augmented reality apps for iOS. Awesome AR Apps Measure, Google Translate, AR Dragon, Playground AR: Physics Sandbox, IKEA Place News Steam Link Launches on macOS, Enabling Game Streaming to Mac Apple Bought the Most AI Companies From 2016 to 2020 Apple Fixes iCloud Links for Sharing Shortcuts Apple AirTags size and price may have just been revealed in new leak Shortcuts Corner Tom's Lamp at Sunset: https://bit.ly/3fj07oQ Feedback Greg's app suggestion: HealthView App Caps Rosemary's App Cap: Overcast Mikah's App Cap: Homescapes Hosts: Mikah Sargent and Rosemary Orchard Download or subscribe to this show at https://twit.tv/shows/ios-today. You can contribute to iOS Today by leaving us a voicemail at 757-504-iPad (757-504-4723) or sending an email to iOSToday@TWiT.tv. Sponsor: sandisk.com/ios

La realtà aumentata (Augmented Reality) è una delle più grandi tendenze tecnologiche del nuovo millennio. Il suo successo è collegato alla crescita e all' accessibilità dei dispositivi ARready, come gli smartphone di ultima generazione. L' AR ci ha mostrato la vita reale sovrapposta alla stessa realtà digitale. Come funziona la realtà aumentata, o smart reality Ogni azienda è alla costante ricerca dell'effetto WOW, ovvero come stimolare, coinvolgere e generare appeal nei riguardi dei propri clienti. In questo L' augmented reality permette di attuare nuove strategie visual. Che cos'è ? L' augmented reality è una forma di visual content management 2.0 che consente ad aziende e organizzazioni di aggiungere nuovi livelli informativi, in tempo reale e ad alto tasso di interazione usando device mobili di qualsiasi tipo, tecnologie indossabili incluse. Immaginiamo cani che inseguono palloni insieme alle loro controparti stile cartoon o bambini volare sul corpo di uno pterodattilo o bambine prendere un the con le principesse delle favole. Con i progressi della tecnologia AR, questi esempi non sono poi così irreali o irrealizzabili. Anzi! Alla ricerca dei Pokemon! Ricordate l' app Pokemon Go? E' stato il primo caso di AR nel mondo games. Nel gioco, i giocatori individuano e catturano i personaggi dei Pokemon che compaiono nel mondo reale: sul marciapiede, in una fontana, persino nel bagno. La realtà aumentata è utilizzata in diversi modi, come le lenti di Snapchat o in applicazioni che ti permettono di ritrovare l' auto in un parcheggio super affollato o di indossare gli abiti o le scarpe che desideri senza recarti al negozio fisico ma davanti lo specchio della tua camera da letto. Sai che anche la tua realtà è aumentata? Ecco alcuni esempi di realtà aumentata che viviamo tutti i giorni! I sistemi di navigazione avanzati utilizzano l' AR per sovrapporre un percorso alla visualizzazione live della strada. Durante le partite di calcio, le emittenti utilizzano l'AR per tracciare linee sul campo per illustrare e analizzare le giocate. Il gigante dei mobili IKEA offre una app AR (chiamata IKEA Place) che ti consente di vedere come un mobile apparirà e si adatterà al tuo spazio reale. I chirurghi a volte usano una proiezione AR di un organo in 3-D per aiutarsi negli interventi chirurgici a distanza di centinaia di km. Una promessa dal futuro La promessa dell' AR è quindi questa. Portarci in un ambiente tecnologicamente immersivo che accende i nostri sensi e che porta ad un livello di coinvolgimento senza precedenti. Considerando la velocità con cui la tecnologia si evolve e sebbene l'AR sia ancora agli inizi, possiamo dire che davvero cambierà il mondo. Sei interessato alla Realtà Aumentata? Brain Computing S.p. A. è una software factory innovativa e proiettata verso il futuro! Contattaci per maggiori informazioni!

We spoke with Kathleen Tuite (@kaflurbaleen) about augmented reality, computer vision, games with a purpose, and meetups. Kathleen’s personal site (filled with many interesting projects we didn’t talk about) is SuperFireTruck.com. Her graduate work was in using photogrammetry to build models. Kathleen works for GrokStyle, a company that lets you find furniture you like based on what you see. GrokStyle is used in the Augmented Reality try-it-at-home IKEA Place app. Theory of Fun for Game Design by Raph Koster Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Language translating/learning app and online game is Duolingo TensorFlow in Javascript HCOMP 2018: Human Computer Conference with Keynote by Zooniverse’s Lucy Fortson (no video for that yet but we hope)

We fact check Spamassassin and the end of iPhone 6 support in iOS. The the follow up Apple will give employees paid leave to vote in the Federal Election. Exposure Notification - Apple Developer. iPhone 11 Now Being Manufactured at Foxconn Plant in India. Disabled Lives Matter. Apple targeted by multi-state probe led by Texas AG alleging deceptive trade practices. Epic CEO calls out Apple, Google app store practices ahead of antitrust hearing. Generating automatic placeholders for SwiftUI views. Hands on 2020 iPad Pro with Magic Keyboard first impressions. Can’t read HFS, HFS+ CDs & CDRs on Catalina. Picks: Mac Catalyst Tutorials, Launch screens in Xcode: All the options explained, macintosh.js.

IKEA might be best known for its affordable furniture, cartoon building instructions, and hard-to-pronounce product names, but that's not all its about. They're also exploring how they can improve lives with XR technology, as Martin Enthed explains.  Alan: Hey everyone, I'm Alan Smithson. Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. Martin is also part of the Khronos Group, an organization working on the open standards for spatial web and 3D world. All that and more, coming up next on the XR for Business podcast. Martin, welcome to the show. Martin: Thank you, Alan. And thank you for having me here. Alan: It's my absolute pleasure. This interview has been long overdue. You've had to get a ton of approvals and everything. So we're very, very lucky and honored to have you on the show. And thank you so much for joining us. Let's get into it. Maybe you can describe how you got to where you are, and the role that you're at with IKEA. Martin: I started 13 years ago now in 2007, and I was hired to try to make use of computer graphics into a volume production, instead of just doing a few models or images a year or two, large volumes. And building those back-end tools, coding, setting up standards and everything, up to 2011. And then they hired me to do all development for that company, IKEA Communications. And I've been the IT manager and development manager for that all the way up to now, two years ago, when I became digital manager there. Then I headed up what's called IKEA Digital Lab, that you mentioned. Now I'm working mainly with that, looking into the spatially aware 3D future. Alan: So how is IKEA using these tools now? Because I think it's a big shock, when you explained to me how the magazine that we get, some of the photos in there aren't real photographs, they're renders. Martin: That story has been told a few times. But if I take it very short, it started really in volume 2012-ish. So it took like from 2007 to 2012. And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. In the last five, six years we have been doing about 50,000 high risk images a year. And about 35,000 of them is 3D, mainly the product images and those things you find there. And then, of course, a lot of kitchen brochures and such are 3D. You take a kitchen brochure from our stores and look at through that one, you will see a lot of 3D. If you take the IKEA catalog, then it's much, much, much less, because most of the time we also do video sessions in those. And that's so much easier to do in a real set. But it's a lot of 3D. But that's the offline rendering stuff, that's in huge production right now. Alan: So that's kind of pervasive now. So when you're looking at the kitchen catalogue, most of those renters are all in 3D. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?" And I've gone through the magazine, I can't tell. I really can't tell what's real and what's 3D. So kudos to you guys for making it realistic. So we render something and we have the best quality of everything. What about real time rendering? I know a couple of years ago you guys experimented with VR and also the IKEA Place app, and real time rendering of spatial objects. What's kind of on the roadmap there? Martin: The exploration stuff internally started already in 2010, when we made some things that was running in a browser, and then we sent off a small little file that's told how that sce

Michael Valdsgaard was until recently the senior VP of digital transformation at IKEA. He led the team that created the hugely successful IKEA Place app that allowed customers to see furniture in their home before they bought anything through the magic of Augmented Reality (AR). His new company, London Dynamics, is on a mission to help retailers use AR more effectively to improve CX. https://www.linkedin.com/in/michael-valdsgaard/

In this episode I talk to Erica Neely. Erica is an Associate Professor of Philosophy at Ohio Northern University specializing in philosophy of technology and computer ethics. Her work focuses is on the ethical ramifications of emerging technologies. She has written a number of papers on 3D printing, the ethics of video games, robotics and augmented reality. We chat about the ethics of augmented reality, with a particular focus on property rights and the problems that arise when we blend virtual and physical reality together in augmented reality platforms.You can download the episode here or listen below. You can also subscribe on Apple Podcasts, Stitcher and a variety of other services (the RSS feed is here).Show Notes0:00 - Introduction1:00 - What is augmented reality (AR)?5:55 - Is augmented reality overhyped?10:36 - What are property rights?14:22 - Justice and autonomy in the protection of property rights16:47 - Are we comfortable with property rights over virtual spaces/objects?22:30 - The blending problem: why augmented reality poses a unique problem for the protection of property rights27:00 - The different modalities of augmented reality: single-sphere or multi-sphere?30:45 - Scenario 1: Single-sphere AR with private property34:28 - Scenario 2: Multi-sphere AR with private property37:30 - Other ethical problems in scenario 243:25 - Augmented reality vs imagination47:15 - Public property as contested space49:38 - Scenario 3: Multi-sphere AR with public property54:30 - Scenario 4: Single-sphere AR with public property1:00:28 - Must the owner of the single-sphere AR platform be regulated as a public utility/entity?1:02:25 - Other important ethical issues that arise from the use of ARRelevant LinksErica's Homepage'Augmented Reality, Augmented Ethics: Who Has the Right to Augment a Particular Physical Space?' by Erica'The Ethics of Choice in Single Player Video Games' by Erica'The Risks of Revolution: Ethical Dilemmas in 3D Printing from a US Perspective' by Erica'Machines and the Moral Community' by EricaIKEA Place augmented reality appL'Oreal's use of augmented reality make-up appsHolocaust Museum Bans Pokemon Go  #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ Subscribe to the newsletter

Daniël van der Schoor is Project Director at TWNKLS (https://twnkls.com). TWNKLS is a full-service augmented reality agency. They create Augmented Reality solutions for clients, and most notably they created the IKEA Place app. The most interesting part about this app is that their initial version only took 9 weeks to create and launch, which for […]

Daniël van der Schoor is Project Director at TWNKLS. TWNKLS is a full-service augmented reality agency. They create Augmented Reality solutions for clients, and most notably they created the IKEA Place app. The most interesting part about this app is that their initial version only took 9 weeks to create and launch, which for a global app is insanely fast. We talked all about how they did this, but also augmented reality and it's future applications.

We spoke with Kathleen Tuite (@kaflurbaleen) about augmented reality, computer vision, games with a purpose, and meetups. Kathleen’s personal site (filled with many interesting projects we didn’t talk about) is SuperFireTruck.com. Kathleen works for GrokStyle, a company that lets you find furniture you like based on what you see. GrokStyle is used in the Augmented Reality try-it-at-home IKEA Place app. Theory of Fun for Game Designby Raph Koster Flow: The Psychology of Optimal Experienceby Mihaly Csikszentmihalyi Language translating/learning app and online game is Duolingo TensorFlow in Javascript HCOMP 2018: Human Computer Conference with Keynote by Zooniverse’s Lucy Fortson(no video for that yet but we hope)

GrokStyle is a provider of vision-based AI solutions for retail that recently announced that it has been selected by IKEA to power visual search for the globally recognized retailer’s IKEA Place augmented reality app. With this integration, the AR experience has been enhanced so that users can now easily take a picture to search for a product and visualize it in their home. GrokStyle has developed award-winning visual search technology to meet the specific needs of retailers. The core technology is based on groundbreaking research conducted by the founders at Cornell University, which is frequently cited by followers in the field of visual search and supported by two National Science Foundation Grants. The company was selected as one of the 100 most promising AI companies in the world in 2017 by CB Insights and won the 2016 LDV Vision Summit Entrepreneurial Challenge. Guest Info Kavita Bala is a Professor in the Computer Science Department and Program of Computer Graphics at Cornell University. She co-founded GrokStyle, and serves as Chief Scientist (2015--), and is a faculty Fellow with the Atkinson Center for a Sustainable Future. Bala specializes in computer graphics and computer vision, leading research in recognition and visual search using deep learning; material modeling and acquisition; realistic, physically-based rendering; and material and lighting perception. Bala's work on scalable rendering, Lightcuts, is the core production rendering engine in Autodesk's cloud renderer; and her instance recognition research is the core technology of GrokStyle's visual search engine. Her work on 3D Mandalas was featured at the Rubin Museum of Art, New York.    

Vad är framtiden för handel? Och hur är man ledare på resan dit? Vi frågar Johanna Gbenplay, varuhuschef på IKEA. Hon har tänkt mycket på det här!

After five weeks of Ducking It (see Episode 1), Jack’s switched back to Google. We hear your suggestions for #sevenminutes (following WhatsApp’s new 7-minute deletion feature) and Snapchat wades in to Hamburger-gate (You can see Google’s beer abomination here).   On the show this week, Jack & Luke talk:   Samsung’s Ad Tactics: Following Samsung’s brand new ad, the pair analyse the Korean giant’s move to parody Apple fans & explore if their efforts would be better placed. TV in 2017: How global players like Netflix & Amazon (we almost went a week without mentioning Amazon...) are changing the way we watch TV, and are leaving behind traditional British Broadcasters (extra reading here and here). Augmented Reality: Jack & Luke’s Top 6 AR Apps, following iOS 11’s introduction of ARKit (AR Dragon, MeasureKit, Stack AR, Holo Messenger, IKEA Place, CARROT Weather).   Thanks for joining us this week!

Au programme : Iron Marines (iOS / 5,49€) & (Android / 5€) Zombie Gunship Revenant AR (iOS / Gratuit) 3D Tower Defense (iOS / Gratuit) Euclidean Lands (iOS / 4,99€) RoomScan Pro (iOS / 1,09€) Ikea Place (iOS / Gratuit) The Machines (iOS / 5,49€) Splitter Critters (iOS / 3,49€) Plus d'infos sur l'épisode : Les animateurs sont Jérôme Keinborg (@JeromeKeinborg), Cédric Bonnet (@CedricBonnet), Korben (@Korben) et Patrick Beja (@NotPatrick). Le générique est de Daniel Beja (@misterdanielb). Sa musique libre de droit est sur MusicInCloud.fr. La mise en ligne est assurée par Florent Berthelot (@Aeden_). Commentez cet épisode et retrouvez d'autres émissions sur http://frenchspin.fr !

Today on Bud's #WeeklyGeekOut . . . IKEA is back with more AR (augmented reality) goodness with IKEA Place, where you can virtually place furniture in your room through your phone. Get the details here: http://www.TheZone.fm/2017/10/04/geekout-ikea-place/ =) webmeister Bud

Today on Bud's #WeeklyGeekOut . . . IKEA is back with more AR (augmented reality) goodness with IKEA Place, where you can virtually place furniture in your room through your phone. Get the details here: http://www.TheZone.fm/2017/10/04/geekout-ikea-place/ =) webmeister Bud

0:00 Apple zet vol in op augmented reality. Ze geven ontwikkelaars handige hulpmiddelen om augmented reality in hun apps te verwerken. En een van de leukste voorbeelden daarvan is een nieuwe app van IKEA, waarmee je kan kijken hoe die ene stoel of bank past in jouw huis. 10:45 Een langlopend conflict in de game-industrie lijkt te zijn opgelost. Bijna een jaar hebben Amerikaanse stemacteurs voor videogames gestaakt, omdat ze betere contracten willen. Deze week eindigde die staking, maar zijn ze erop vooruit gegaan? 19:38 En we blikken terug op de eerste zomer waarin je onbeperkt kon internetten in andere EU landen. Is hier veel gebruik van gemaakt? En als je altijd verbonden bent, hoe zorg je dan dat je op vakantie los komt van je dagelijkse leven?

Virtual Shopping with Ikea Place --- Send in a voice message: https://anchor.fm/ecommerceminute/message Support this podcast: https://anchor.fm/ecommerceminute/support