Podcast appearances and mentions of karon thackston

I've watched students, clients, friends, and colleagues struggle with digital product creation—sometimes taking months or even years to create a single product. When you're just getting started and not earning much (or anything) yet, that's a bad spot to be in. It might be keeping you stuck in a day job you hate. It might erode your excitement about being in business at all. It definitely undermines your confidence about your future business growth. It's also not bringing in any money. A quick win can make all the difference, so in this episode, I'm giving you 14 ideas for digital products you can create in a weekend, including plenty of real-life examples. All you have to do is pick one and get started. Prefer a transcript? Here you go! What you'll learn in this episode: Two hot niches for easy-to-create digital products. How to repurpose your personal digital assets into something you can sell. Two things you can sell before you even create them. Where to sell digital goods if you don't have a website. Resources mentioned: 6 Online Business Models to Try offers more ideas to earn money in your business. Conjure Clients Out of Thin Air is a product I created from emails I sent to clients and prospects when I was a new freelancer looking for work. Funnel Builder's Checklist Pack is the checklist product I wrote while sitting on the patio watching the husband grill up some dinner. Karon Thackston's Blog Post Shortcuts are created from her own notes to herself, and they're one of her top sellers. Win Back Your Audience is an ebook I wrote in just two days. Stephanie Lewis creates and sells guided meditations on her site and through meditation apps. Etsy is a popular marketplace for digital and physical goods. Teachers Pay Teachers encourages teachers to sell their lesson plans and printables to other teachers.

It's no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there's a way you can earn even more from your email list… without mailing more often (although you certainly can) while serving your subscribers better using tools you already have That's what segmenting your email list is all about, and it's a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I'll share some easy segmentation strategies you can use starting right now, as well as tips for getting started. Prefer a transcript? Here you go! What you'll learn in this episode: Four reasons you should be segmenting your list (hint: it's all about serving your subscribers better) Eight common segmentation strategies to use Tools that make segmenting your list easier Five ways I segment my list every single week How to get started with list segmenting today Resources mentioned: Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let's create a profitable business you love. Active Campaign is my email marketing platform of choice. ConvertKit is another popular solution. Debbie Gartner blogs about home decor at TheFlooringGirl.com. She also teaches about SEO, affiliate marketing, and blogging. Karon Thackston teaches copywriting and other online business skills at MarkeingWords.com.

Have you ever thought to yourself, “There's too much competition in this niche,” or “I'm too late to find success with this,” or “Everyone else does this better than I can”? We've all had those thoughts at one time or another, and it all starts with how we think about the competition. A few weeks ago, I received an email from a subscriber who wondered if she was making a mistake by promoting her potential competitors. Would it take away from her sales down the road? Would she lose customers? That got me thinking about what it means to compete with one another in business, and why we often see competition as a bad thing when in fact, it's the opposite. In this episode, I'm challenging you to change how you think about the competition. I'll give you three new perspectives to try on, along with some real-world examples to show you how each of them can actually improve your business. Prefer a transcript? Here you go! What you'll learn in this episode: How to grow your reach and your income by turning competitors into collaborators Why having competitors in your niche is actually a good thing How your competitors can inspire you to do better Resources mentioned: Six-Figure Systems: Start a one-week all-access-pass trial today for just $7 Karon Thackston teaches you how to use words more effectively Kelly McCausey builds communities through content Liz Wilcox wants to help boost your email marketing skills Amy Harrop has some brilliant ideas for creating low-content products Debbie Gartner is a master of SEO Sue Painter has a wealth of information in a wide variety of business models and niches Angela Wills wants you to design a business around your life instead of the other way around Jeff Herring helps you turn content into profits Tracy Roberts and Susanne Myers create rebrandable content for your blog, email, and other publishing needs Connie Ragen Green believes in giving back to her community as a way of growing her business

In this episode, Ryan chats with copywriting expert Karon Thackston. They discuss affiliate marketing, printables, freebies, blogging, email marketing, and more. If you're looking to build a passive income online then don't miss this episode.

Writing an Amazon listing can be a real challenge. Even the best Amazon sellers can struggle with coming up with an effective title, interesting bullet points, and compelling product description that not only satisfy Amazon's search algorithm but also entice customers. Luckily, there are people like Karon Thackston, a copywriting and listing expert. Karon is the founder of Marketing Words, through which she and her team have been training entrepreneurs and Amazon business owners on how to create impactful copy and amazing listings that make customers buy. Karon joins me today to share her advice on how Amazon business owners can write a proper listing that attracts and sells. She discusses what makes a potent listing title and describes the “element of exact match” in Amazon's search algorithm. She explains the best way to write the bullet points and reveals the right word count for the description section. Karon also shares tips on testing keyword phrases, reveals how long a seller should wait before they make listing changes, and underscore the value of understanding customers.   “Understanding who your customers are and what they're going to do with your product helps with copywriting and keyword research.” - Karon Thackston   This week on the Amazon Files: The most important thing when it comes to creating an Amazon listing Writing effective titles for your Amazon listing Understanding your product's best features and benefits and writing them in the title The power of using the thesaurus and finding synonyms Choosing highly ranked keyword phrases and finding the perfect balance between relevance and search volume Creating product listings for wholesale bundles The element of exact match in Amazon's search algorithm The importance of bullet points and how to make them enticing The role of research in building product listings The right word count for your product's description How to write a powerful description for your product listing Writing for products with big brands and retail arbitrage Why you shouldn't bother with selling big brands on Amazon Utilizing the subject matter field and other sections in the listing The plumb line for testing different keyword phrases How long an Amazon seller should wait before making a change on their listings What session views are how to find them on your specific listing   Related Content: Marketing Words Bootcamp   Resources Mentioned: Helium 10   Connect with Karon Thackston: Marketing Words Marketing Words on Instagram Marketing Words on Facebook Marketing Words on YouTube Karon Thackston on LinkedIn Karon Thackston on Twitter Karon Thackston on Pinterest   Make the Most of your Keyword & Product Research with MerchantWords! Are you tired of spending hours on keyword and product research and not seeing the results you wanted? Trying to find a unique product in your next Amazon bundle in a sea of products? Well, relax and take a deep breath. We're here to help. MerchantWords is the largest database of Amazon shopper search trends with tools that help you discover the next product niche. Since 2012, MerchantWords has provided sellers with the complete view of the Amazon marketplace. Amazon sellers use MerchantWords tools and services for product research, competition analysis, SEO and PPC. But wait, there's more. For new subscribers, save over 50% on your new MerchantWords subscription. Visit www.merchantwords.com/mommyincome and use the offer code MommyIncome at checkout.   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Bootcamp to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

As wholesalers, we often discount the importance of optimizing our listings. It sounds like a problem for private label sellers, right? Wrong! Todd has built key parts of his business around improving the listings of products that aren’t selling well but have great reviews. Taking the initiative to improve listings is a great way to impress suppliers and snag exclusivity agreements. Karon Thackston, copywriting expert, agrees, and she’s here to break down how to write stellar listings that drive traffic and boost sales. Stay tuned. Show Notes: https://entrepreneuradventure.com/ea31-amazon-product-page-optimization-for-wholesale-sellers-with-karon-thackston/  

Podcast with Karon Thackston How to Make Money while Being Stuck at Home with Passive Income   If you are wondering How to Make Money while Being Stuck at Home you will love today’s podcast. I am speaking to Karon Thackston who shares about the way she has made an excellent income working from home […] The post How to Make Money while Being Stuck at Home with Karon Thackston appeared first on Design Your Lifestyle.

Teacher. Guide. Simplifier of the complex. Since 1999, Karon Thackston and the Marketing Words Copywriting Agency have been devoted to delivering high-value training that empowers online entrepreneurs to entice, engage & earn through blogging, copywriting, passive income, and more.Need to master the art of snappy, short tidbits of copy for social media, headlines or calls to action? Or tackle the multifaceted task of Amazon A+ listings? Ready to free your finances and time by adding a bit of passive income? From blogging to bucks to online biz, count on Karon to break it down into easily understood steps.Check out Marketing Words and connect with Karon for Copywriting Services and Training that will help you Convert Better, Sell More and Build a Better Biz! >>https://marketingwords.comKaron Thackston’s Ebooks and CoursesAll focus, no fluff. Do-it-yourself training for Amazon sellers ​& online business ​owners/marketers.https://marketingwords.com/products/ FREEBIE: The 5 Tiny Words Cheat Sheet – DOWNLOAD YOUR FREE COPY!Grab your copy of the cheat sheet so you can add mystique to your email subject lines, calls-to-action, social posts, blog titles and more!https://copywritingcourse.com/dap/a/?a=8393&p=www.marketingwords.com/5words See acast.com/privacy for privacy and opt-out information.

Karon Thackston of the Marketing Words agency is the queen of empowering online entrepreneurs to entice, engage, and earn more through training. The post Karon Thackston on Show #126: Passive Income Hints and Tips appeared first on POWER to Live More.

Every Amazon seller experiences seeing their listings drop in popularity or fail to get the initial exposure they deserve. Many things can cause these disappointments, including Amazon changing its algorithm or customer trends start changing. Many Amazon sellers fail to review listings that have been published for some time or do not have marketing experience. This can leave them feeling like they don't know where to start when it comes to optimizing and testing listings.   Karon Thackston is the president of Marketing Words, an organization that helps Amazon sellers learn how to optimize their product listing to rank higher and convert more viewers. She has created copy for companies such as the American Boating Association and more than 2,500 Amazon sellers. Previously, Karon has worked in roles as a marketing manager, senior copywriter, and advertising manager. She has an education from the University of South Carolina.   Today, we discuss the essential information you need to know about optimizing existing Amazon listings for better results. We share the processes you can use to test your listings, such as the keywords and titles. We reveal why using synonyms are vital and highlight which keyword research tools are the best. We also share how you can use the Amazon website to begin your research.     “You don't have to get it right the first time, but you want to get it close.” - Karon Thackston     This week on the Amazon Files:   Why you need to test your listings. Why you don't need previous experience to test. How long you should wait to see if a change is working. How to review your keywords. Researching and choosing keyword synonyms. How to use the Amazon website to find associated keywords. Simple ways to test your listing's title. Tweaking listings versus creating new listings. The best keyword research tools. Long versus short titles.   Resources:   Related Words Helium 10 Magnet Scope     Related Content:   Keyword Strategies for Your Amazon Bundle Listings Merchant Words Listing Lab     Connect with Karon Thackston:   Marketing Words Amazon Optimization: 10 Quick Tests to Improve Rankings, Traffic & Sales     Smash Your Amazon Competition, Double Your Income! Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cashout! We're going to share with you the strategies we used to reach the six-figure business we're currently running through wholesale bundles. If you're serious about growing your business, go to www.MommyIncome.com/wholesalebundles.     Get Ready for the BIGGEST Selling Season EVER!   Are you ready for the biggest holiday selling season EVER? Join the Q4 Jumpstart training program to get a jumpstart on your competition. Learn what products you need to keep in your inventory this year to explode your holiday sales, capitalize on the increased holiday spending, and develop a plan to DOUBLE your pre-Q4 sales.   Seats are limited so if you're ready to exponentially boost your Q4 sales this holiday season, visit mommyincome.com/q4 to save your seat today!     Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword Optimize to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing listfor even more resources.

Karon ThackstonPresident of Marketing Words Bio: Teacher. Guide. Simplifier of the complex. Since 1999, Karon Thackston and the Marketing Words copywriting agency have been devoted to delivering high-value training that empowers online entrepreneurs to communicate, convince and convert leads into loyal customers. Need to master the art of snappy, short tidbits of copy for social media, headlines or calls to action? Or tackle the multifaceted task of Amazon Enhanced Brand listings? Regardless of the type of writing, count on Karon to break down the process into easily understood steps. If you want to sharpen your copywriting skills and elevate the performance of every word you write, you’ll love Karon’s easy style. In 3 words… it’s all about focus, not fluff. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: Marketing WordsMarketing Words FacebookMarketing Words Twitter Marketing Words PinterestMarketing Words LinkedInMarketing Words InstagramMarketing Words YouTube

Since 1999, Karon Thackston and the Marketing Words copywriting agency have been devoted to delivering high-value training that empowers online entrepreneurs to communicate, convince and convert leads into loyal customers. That means she's going to celebrate 20 years in business this year. Get to know Karon with me and learn more about Short Copy. All […]

In 2019 Rachel Marie Martin has been blogging to serve and support moms for ten years. I was curious to find out why she tackled being a book author with The Brave Art of Motherhood. Something I adore about Rachel is that she has cultivated a culture of camaraderie in her community. In a space […]

Welcome To Episode #121 of the Amazon FBA Private Label Show Podcast! In this episode I talk with Karon Thackston from MarketingWords.com about crafting great Amazon product listings that will convert and drive sales. Listen to this Amazon FBA Podcast! [powerpress] How To Write Amazon Product Listings That Concert Like Crazy w/Karon Thackston - EP121 Selling on Amazon is becoming increasingly competitive and fierce. While having a great product is important to your success it's only half the battle. You need an amazing product listing that speaks to your ideal customer and converts them into a buyer. Simply writing basic features and benefits isn't going to cut it anymore if you really want your product to take off. You need to truly understand who your customer is and what makes them tick. Creating a customer avatar is essential in this process.  Check out the podcast for some great tips and strategies from Karon Thackston to help your craft killer Amazon product listings that convert. Want to sell more and make more money on Amazon?  Checkout out Karon's  Amazon Product Description Boot Camp Video Series! USE CODE: BOOT20 to receive 20% OFF today!              Here are the key points mentioned in the podcast:   BUILD A CUSTOMER AVATAR Build and sketch out a full bio on your target customer Age, Sex, Income, Interests, etc... Research key sources of information about this person Research Media kits, TV Shows, Magazines, Social media, Websites, QVC, Online groups What language do they use when they talk? What desired results are they trying to achieve What are their pain points? TITLE + BULLETS Use words and phrases you cam up with from your customer avatar Don't keyword stuff Follow Amazon's style guide for your category to avoid any issues Shorter lengths are easier to read and skim Use your main keyword phrase within the first 80 characters of the title The first bullet point is the most important bullet Pay attention to how your listing shows up on mobile and tablets Blend high traffic relevant keywords with long tail keywords in your bullets Check your PPC data to check for how well your listing keywords are actually converting Use a keyword tool to scrape and find your top keywords ( Helium 10, Viral Launch, Jungle Scout, Scope ) ENHANCED BRAND CONTENT Use your customer avatar information again to help craft your EBC Tell your brand story Top section of EBC needs to address customer needs, wants, desired results Lead with your most unique product feature first Use comparison charts as needed Why your product? Use the bottom section for any call to actions FINAL ADVICE FROM KAREN Clarity is key! A confused mind is not a buying mind Not a member of the Facebook Mastermind group yet? Join here!

Cindy is focused on helping us build better systems, more money with less effort. After years as a Copywriter, then Virtual Assistant, and Online Business Manager, Cindy realized her skills and experience had brought her to a point where she could build more income by focusing on building her own business. In 2018, she opened […]

Tracey Stoeckel first tried out entrepreneurship selling home crafted Ghostbusters stickers in school and it was definitely a sign of things to come in her life. Today, with strong skills in curriculum design, Tracey is helping others bring their expertise to an online course. Tracey says, “I have always been drawn to entrepreneurship which is a […]

Sometimes, the only way I'll get something done is to create a situation where I'll have no choice. I'll find a way to create critical levels of accountability – I'm talking so much accountability with so many people, it would be publicly humiliating to not finish.  Avoiding public humiliation is very motivating, amen? Let's talk […]

Elaine Allen discovered what it was like to be in a flow state as a child, drawing on a slate sidewalk with broken chunks of drywall. It was an accidental discovery made through the act of simple creativity.  This inspires so many thoughts for me about how I have over-complicated things in my life. I […]

Marketing Strategies Revealed in this Episode: General rules of thumbs when creating descriptions Giving value to the shopper Finding unique content for hundreds of products When to engage a copywriter

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out.   Anyway, last time we focused on tactics for optimizing Amazon listings. Today, we’re going to talk about copywriting strategies to […] The post 194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston appeared first on MyWifeQuitHerJob.com.

The post JAH 25: Karon Thackston On How To Grow Your Freelance Writing Business appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers. Karon Thackston went from burned out to a thriving writing business by asking this one powerful question. The post JAH 25: Karon Thackston On How To Grow Your Freelance Writing Business appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.

I love how Karon has some “Carved in Stone” absolutes that we all should follow when selling on any of the channels. Their are slight differences almost secret nuance for each but the basics still matter.   Mentioned: https://www.marketingwords.com/ (Marketing Words) – Karon’s contact is also included Amazon Advantage: Product Listing Strategies to Boost Your Sales (Ebook) Use Discount code: Amz20 Review Advantage: Email Strategies for Getting Amazon Product Reviews (Legally!) Use Discount code: Review10 Amazon Product Description Boot Camp (Video Course) Use Discount code: Boot20   Sponsors: https://amazingfreedom.clickfunnels.com/webinar-join?affiliate_id=470572 (Gaye's Million Dollar Arbitrage List) http://ecommercemomentum.karenlocker.zaxaa.com/o/7525960235600/1 (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper)     Transcript: (note- this is a new tool I am trying out so it is not perfect) Stephen:                             [00:00:00]               It just want to jump in and mention my sponsors doing them all in the front. So I hope people appreciate that that’s kind of a new thing that’s been going out in the podcast world and this episode is such a great episode. I’m so excited. I really am. Gail is BS interview. I hope you listen to that number to 38 and it just blew me away because she is the real deal that arbitraged group she’s running is just rocking it. I’m in it and I’m watching just people just knocking it dead. And you know for$149 for you to be able to get in there. There is a free week that she’s giving if you go through my link and I have a link on this episode. But I mean to me that’s how you can build up this Q4 and if you even can’t get it get on the waiting list because she’s going to pull from there when somebody drops for whatever reason. Stephen:                             [00:00:45]               So get in there. Gail is BS. Million dollar arbitrage I have a link. And you’re also going to get that seven day free trial silver lab scope I can’t talk enough about it. I just got another note from somebody saying hey what I was able to do was go up and blah blah blah. That is so cool to me hearing those successes and hearing that you heard it through my show just makes me tingle because it’s like getting exposed to that stuff is how you figure it out right. Somebody else has somebody else smarter than me has figured it out. I’m just bringing you the information it’s so neat to see and so scope’s going to let you really work on your private label wholesale and help you get the keywords right. Stephen:                             [00:01:23]               Ultimately that’s how you get the buybacks. You got to know what people were searching for. You put that in there you get that adjusted to know exactly what they’re searching for and boom you get found right being found on that page one. How do you do it by knowing the right keywords. How do you do that. Look at your competitors and use their keywords. That’s how you do it. And sculp allows you to do that. Stephen:                             [00:01:43]               It’s just a powerful thing. Solutions for e-commerce. Karen Lochore you’ve heard me talk a lot about her if you haven’t met her. You should. Smart lady who knows what she’s doing. I for example today had four items where I forgot what they called it flagged for quality. They were quality alerts. That’s what it was and turns out there’s an image issue and she’s like well yeah there’s Amazon’s now making a change it...

When Silent Sales Machine Radio first launched we had a contest to see who could refer us the most listeners. As it turned out, Stephen Smotherman, Jordan Malik and Karon Thackston were our top three performers and better yet, each of them are Amazon and online selling experts with some golden tips! In this episode we do a brief interview with each of them and pass the best of their best tips on to you along with some resources from each of them. Enjoy this packed episode guaranteed to entertain and educate! We are so appreciative of the huge support we receive for this show and these three partners lead the charge in helping us launch! Get the show notes at SilentJim.com/podcast Resources mentioned: How to be an affiliate of Jim Cockrum JimCockrum.com/affiliates ProvenAmazonCourse.com also known as PAC JimCockrumEvents.com - our 2017 CES event Stephen Smotherman Interview SilentSalesMachine.com free email marketing course included with purchase FulltimeFBA.com Stephen's blog please use coupon code - silentjim Camel Camel Camel FulltimeFBA.com/readcamel Keepa FulltimeFBA.com/readkeepa Jordan Malik Interview HonestOnlineSelling.comJordanMalik.com CleerPlatinum.com Karon Thackston Interview Karon's book Review Advantage Karon's blog MarketingWords.com

One of the most important parts of running a successful Amazon private label business is making sure you are establishing your brand and products as high quality and reputable. A HUGE part of doing that is getting honest reviews from your customers. If you don’t know how to effectively get those reviews you’re going to have a very hard time building a successful sales channel. On this episode, Scott and his friend Chris Guthrie are here to walk you through the ins and outs of reviews - what makes a good one, why you need them, and how to get them. Be sure you take the time to listen. It could increase your sales tremendously. Amazon is cracking down on reviews. Here’s how to keep your product reviews safe. There’s a lot of talk lately about Amazon’s attitude when it comes to product reviews - and it’s actually more than JUST talk. Amazon has adjusted its terms of service and is cracking down on reviews that it considers being fake or in some way manipulated. There’s only one way to ensure that your product reviews are safe from the Amazon crackdown and that’s to get real, legitimate reviews in the first place. This episode of the podcast is dedicated to making sure you understand the right and wrong ways to go about that - including some thoughts about the use of review groups, so be sure you listen. What makes a real review and what makes a fake review? You hear the terms “real” and “fake” applied to product reviews on Amazon all the time. But do you know what constitutes a real or fake review? On this episode of The Amazing Seller podcast, Scott has asked his buddy, Chris Guthrie to come on the show and unpack the details of what makes a good review and what contributes to the kind of reviews that Amazon has been removing from product pages. It’s their hope that using the information you hear on this episode you’ll be able to not only safeguard your product reviews from being removed but also get better quality reviews in the first place. Why you need to follow up with your customers via Amazon’s integrated email. You may not even have known but Amazon provides an email contact option within your seller account that you can use to directly contact your customers. Using that email tool is the best and most effective way to follow up with your customers once they’ve purchased your product - and part of that follow-up strategy can and should include a reminder to your customers to leave an honest review for your product. We all need reminders now and then, right? Your customers are the same way. Find out how you can use the email solution Amazon has provided on this episode - and learn how you can automate it so you don’t have to worry about it ever again! Keep seller feedback in mind - not just reviews. This episode of The Amazing Seller podcast is all about product reviews - OK, well not ALL about reviews - there’s a section right toward the end of the conversation where Scott and his buddy Chris Guthrie chat a bit about seller feedback and its role in making sure your account and products stay in Amazon’s good graces. Sometimes in the rush to get good reviews we forget about seller feedback, which can be a mistake. Be sure you hear this part of the conversation. It could keep your account from being banned for shut down temporarily. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to the podcast! [0:30] A LIVE review workshop coming up that you can attend for free! [4:10] Review clubs: should you be using them? [5:58] Does Amazon respect reviews that come from product promotions? [7:37] The purpose and reason behind getting legitimate reviews (social proof). [11:25] Why follow up email to customers is crucial - and how to do it! [14:58] Gifts you can expect from the upcoming free webinar. [25:30] Things to be careful of when asking customers for reviews. [28:50] Chris’ advice to get your first initial batch of reviews. [34:25] How does seller feedback relate to reviews and why is it important? [41:14] The importance of looking at your business and sales from a long term perspective. RESOURCES MENTIONED ON THIS EPISODE: www.TheAmazingSeller.com/ReviewWorkshop www.TheAmazingSeller.com/77 www.SalesBacker.com www.TheAmazingSeller.com/245 - Episode with Karon Thackston

When dealing with a huge platform like Amazon you've got to expect that there will be places where confusion sets in. This episode is an example of that very thing. Karon Thackston is with us today to help us understand the new items within the Amazon terms of service. Not everything is coordinated and not everything makes sense but if you learn how to operate within the Amazon guidelines your products were ranked better and your sales will increase. Karon Is here to help us navigate the changes and make sense out of all of it. Amazon says you should make sure your title is less than 200 characters. Period. The rules have changed many times over the years but now Amazon has a new guideline when it comes to the length of your product title. 200 words is the new limit and you have to be careful because the back end will not stop you from putting in more characters. But if you do you could be subject to a suppressed listing or even worse, Amazon could change the title for you and not allow you to change it back to something of your choosing. You've got to hear this one to believe it, and you can hear it on this episode of The Amazing seller. Be sure to watch the Amazon style guide for what is allowed. Nothing else. You can take a few minutes to click around the Amazon website and find conflicting guidelines for how you should list your products on their platform. But today's guest, Karen Paxton believes that you should only pay attention to the Amazon style guide when you are trying to conform your listing to the Amazon standards. The things Karon shares on this episode are from the Amazon style guide and as you will see, are not all that simple. But Karon is a pro and can help you navigate it more simply, so be sure you listen. Why you should contact seller support over and over when you have issues. If you run into issues with any of your product listings and need to contact Seller Support it is likely that you will run into a support agent who doesn't know the facts of how Amazon runs. Why would we say that? Because it's absolutely true. You can call Seller Support and talked to two or three different agents and get two or three different answers to your questions. That's why our guest today, Karon Thackston,  recommend that you continue to call Seller Support until you get help with the things that you need. Eventually you will be able to talk to supervisor and get things straightened out. You should be careful with those search term fields from now on.   It wasn't too long ago that Amazon increased the number of Search terms you could enter in the search type fields in your product back end feels. But now they have come out saying that the search term fields don't really need to be used at all as long as your keywords are included in your description and bullet points. But Karon Thackston doesn't believe you will be penalized if you leave words in the search term fields, and is not recommending that any more experienced sellers go through their listings to remove them. You can hear the entire fiasco on this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode with Karon. [5:00] Karon’s summary of what she’s covering for you today. [8:15] Another reason to build a platform of your own off Amazon. [9:56] The issue of title suppression (titles over 200 characters). [13:45] Why you should contact seller support if your backend doesn’t reflect the 200 character limit. [20:40] The new guidelines for search terms to optimize your listings. [25:40] Is any aspect of the product listing weighted more than anything else? [27:33] Scott’s recent keyword test. [29:04] Amazon’s latest guidelines for keywords (to kill keyword spam?). [34:34] And Amazon still says you should not use commas in keyword fields. [38:02] What Karon recommends to sellers who have been around a while. [41:14] The importance of split testing to ensure what’s truly working. [44:05] Do not use competitive product names in your listing anywhere. [50:08] Overly long content in the description, etc. is not advised either. [51:02] Taking account of common abbreviations and plurals in descriptors. RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/86 and www.TheAmazingSeller.com/155 - Karon’s previous epsiodes The Amazon Style Guide www.Splitly.com www.TheAmazingSeller.com/optimize

Every person who lists a private label product on Amazon is playing in Amazon’s playground. That means Amazon makes the rules, and man, do they set the rules! There are all kinds of guidelines and rules that govern how you list your products and a host of other things. You want to make sure you’re doing things right. Amazon is not shy about banning people from their sales platform for breaking the rules. Recently, some changes are happening within those rules, and they’re things you need to know about if you’re going to stay within the guidelines. Today’s episode features Karon Thackston, an Amazon listings copywriter whose business creates done-for-you Amazon listings for sellers. She’s got the low down on all the changes, so make sure you listen. Rolling it out changes a little bit at a time. Karon Thackston and her team deal with Amazon listings all day, every day. It’s their job to write incredible product descriptions and copy for Amazon sellers. As part of her role she interacts with seller support technicians often. Lately, she’s struck up a relationship with a support guy named Peter who’s been helping her address some of the inconsistencies within Amazon’s rules and system. Many of the changes we’re beginning to see are a result of these interactions. On this episode you’re going to hear how Amazon is rolling out small changes in certain product categories and how they might wind up being added to other categories as well. Why do some product listings have images in their descriptions but I can’t put them in mine? Listing your products on Amazon means that you have to play by Amazon’s rules. One of those rules has to do with the way product listings are formatted. Up until this point, basic Amazon sellers are not allowed to put images within their listings. But you still see images in some listings. That’s because Amazon extends special privileges to big name brands and what they call A+ sellers, as well as their own Amazon branded listings. It’s somewhat of an unfair advantage those companies have, but again, it’s Amazon’s rules that govern the listings. Character restrictions for bullet points in your product listing have changed! Previously, bullet points could only be so long, but Amazon has increased those (in certain categories) to 200 characters. Now your bullet points can be longer. But don’t get too excited. Today’s guest, Karon Thackston recommends that you not overstuff your bullet points with unneeded words and descriptions. She believes it will actually detract from your listing and cause shoppers to click away. Find out why she thinks so on this great interview episode of the Amazing Seller. Entering your keywords on the Amazon backend is not as simple as it may look. There can be lots of confusion about what format your keywords should be in when you enter them in your product description. Should they be comma separated? What about spacing? Should I include multi-word keywords? These and other issues are very important because the Amazon software handles each of them differently. Karon Thackston is on the show today to clearly define these keyword issues to help you get your products seen and purchased. You’ll want to hear this one, for sure. OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER [0:05] Scott’s introduction of his guest, Karon Thackston. [1:49] Overview of what we’ll be talking about today. [2:00] Your invite to Scott’s live Q&A workshop online. [3:55] The new changes to the Amazon listings guidelines. [8:00] Changes to formatting that are likely to roll out across all categories. [11:00] Why some listings have images in the product descriptions and why you SHOULDN’T do it. [12:35] The top conversion tips for Amazon product listings. [16:16] Character limit changes for titles and bullets (in some categories). [18:55] Additional dos and don’ts for the title. [23:21] What if your competitor is breaking rules? Should they be reported? [25:51] Updated opportunities to mention compatibility issues. [28:22] Taking care to use the sections for their intended purposes [29:41] Rules regarding bullet formatting. [32:41] Rules regarding descriptions. [34:42] How to work around description formatting issues. [36:57] Changes to search term field guidelines. [40:00] Using PPC data to discover search terms. [43:47] Are descriptions used for indexing in Amazon’s system? [49:00] Unknown things about search terms you need to know. [55:00] Karen’s done-for-you services for Amazon listings. LINKS MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/86 - Karon’s first episode Amazon Advantage: Product Listing Strategies – Karon’s book (Use the code “scott20” to get 20% off) – NOTE: this is case sensitive www.MarketingWords.com – Karon’s company website focused on Amazon copywriting Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop www.TheAmazingSeller.com/FB - the TAS Facebook Community

Karon Thackston is on the show today. Karon has been helping Amazon sellers get more sales of the products they are selling on Amazon for several years. If you've never looked at your listings on various mobile devices, or really tested the keyword selection in your backend listing settings area then you'll want to listen to this show for further details on these strategies and more great copywriting tips. Get involved and ask a question about selling on Amazon and Chris may answer your question live on a future episode of Sellercast. You can read the show notes and look at the resources mentioned in this episode by clicking here. Also, if you'd like to get more reviews for your products on Amazon check out Salesbacker.

There are lots of ways to make money using the power of the internet. But how many of them can be broken down into a repeatable system that works every time with the right amount of hard work and attention to the system? Amazon private label sales is one of those and The Amazing Seller podcast is all about helping you understand and apply the principles behind the launch system Scott has discovered. Nothing is held back. You get all the tools you need to get that business off the ground without spending a dime on courses. Today’s episode highlights the most popular episodes of the podcast over the last year, and as you’ll see, many of them have to with the very first steps you need to take in order to get your own private label business off the ground. An Amazon keyword tip Scott learned by mistake. Scott’s been working hard to roll out a couple of new products and learned something by mistake that can help you with product ranking. He put up two listing for two new products, one that is slightly different than the other. He started a PPC campaign for one of them, but the OTHER one (the one without PPC driving traffic) started ranking on Amazon. How could that be? On this episode (right about 4:01) Scott’s going to share that tip with you just to show you how the things he’s stressed in his previous episodes still hold true today and to help you maximize your own efforts so that your business can thrive. What is YOUR favorite TAS podcast from the past year? The stats don’t like and this year they show that Scott’s conversation with Greg Mercer, creator of Jungle Scout is one of the most downloaded and listened to episodes he did this year. Scott learned a ton as Greg shared, not only how Jungle Scout works, but also how he’s been able to teach people to use it. There’s a video on the show notes page for that episode where Greg walks you through the steps for using his amazing product. No wonder it was such a popular episode… it’s packed full of goodness. Be sure to listen to this episode where Scott unpacks the reasons behind the popularity of his most downloaded episodes of the year. Do you know how to make your Amazon listing the very best it can be? When you’re adding a new product to Amazon it might seem like you’re just filling in blanks. But there’s tons more to it than that. One of the favorite episodes this year was episode 86, where Amazon copywriting expert Karon Thackston shared some of the top things you can do to make your Amazon listings more searchable, findable, and powerful in the Amazon search engine. As you listen to what she has to share, it’s a lot more than filling in blanks, and the better you know how to do it the more powerful your product listings will be. You can hear Scott’s explanation of why this episode was so popular and how you can get the most out of it, on this episode of The Amazing Seller. Here is proof that Amazon Private Label businesses actually work. One of the features of the Amazing Seller Podcast is that Scott regularly highlights people who are doing private label sales successfully. But it’s not “pie in the sky” stuff; he shares the ups and downs, the successes and the mistakes. He wants every listener to get a realistic view of what private label sales is like and how they can make the most of the experience others have had to move their own business toward success. On this episode you’ll hear about a handful of the many, many case studies Scott has featured where Amazon sellers have been able to pull in over $10K per month or more creating and selling private label products. It’s more evidence that Amazon private label sales is the real deal. OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER [0:00] Scott’s invitation to join his free, 10 day course to learn how to sell private label products on Amazon. [0:47] Introduction to this “best of” episode from 2015! [2:40] A shout out to the TAS Facebook community! [4:01] An Amazon ranking tip Scott learned by mistake! [9:05] #1 Episode of the year: Episode 56 (Greg Mercer) [11:38] #2 Episode of the year: Episode 100 (A round table discussion) [14:32] #3 Episode of the year: Episode 86 - listing optimization tips [16:20] #4 Episode of the year: Episode 104 - Build your business to 6K [17:38] #5 Episode of the year: Episode 95 - $11K in one month (case study) [18:54] #6 Episode of the year: Episode 110 with Tyson Starling [19:39] #7 Episode of the year: Episode 114 - $10K per month product launch [21:21] #8 Episode of the year: Episode 119 - Using the new PPC [22:00] #9 Episode of the year: Episode 45 - 7 tips for choosing your first product [22:41] #10 Episode of the year: Episode 6 - Finding your first product without getting scammed. [27:00] A sound clip from Danny (no B.S.) Brewer. LINKS MENTIONED IN THIS EPISODE www.FreePrivateLabelCourse.com -  Scott’s free course. Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop www.TheAmazingSeller.com/FB - the TAS Facebook Community www.TheAmazingSeller.com/56 - with Greg Mercer, #1 episode of 2015 www.TheAmazingSeller.com/100 - The round table discussion www.TheAmazingSeller.com/86 - Listing optimization tips www.TheAmazingSeller.com/104 - with Scott Thomas www.TheAmazingSeller.com/95  - Case study: Build your business to 11K/mo www.TheAmazingSeller.com/110 - with Tyson Starling, 12K/mo and beyond www.TheAmazingSeller.com/114 - $10K per month product launch www.TheAmazingSeller.com/45 - 7 tips for choosing your first product www.TheAmazingSeller.com/6 - Finding your first product without getting scammed www.TheAmazingSeller.com/start - get started today NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

Every seller wants more sales on their Amazon products.   And one of the simplest ways to get more sales is to optimize the sales copy for your products. What’s sales copy? It’s the text you type into your product listing to tell potential buyers about your product. It may seem pretty straightforward to you, but know this: people like Karon Thackston have built a professional career on learning how to write powerful copy that sells products, and Karon has niched in on Amazon product descriptions as one of the main areas she makes her living. It’s easy to niche because Amazon is so unique in the way its algorithms work. Find out how Karon got started as a copywriter and how she coaches Amazon Sellers to optimize their listings, on this episode of the Amazing Seller.   Do you know the biggest mistakes Amazon Sellers make on their product listings?   It’s wasting their keyword opportunities. Amazon is very, very different than Google or any of the other search engines. Search engines are optimized to find key phrases, but Amazon isn’t, it uses key WORDS. That difference alone could help you increase sales when you tweak your product listings appropriately. So for example, you don’t want to repeat keywords: “Garlic Press, Stainless Steel Garlic Press, Garlic Press Kit”, etc. Once you’ve written a word in your title or keyword areas, that’s all the benefit you’ll get from it, so use different words, vary it up; that way you’ll get the most out of your product listings. That’s just one of the often missed things Karon shares on this episode of The Amazing Seller, so listen to the entire show.   Did you know that your product title serves as keywords too?   That makes a huge difference when it comes to completing your keyword fields. If you’ve already used a targeted keyword in your product title, never, never use it again in your keyword field. You’re wasting valuable real estate that Amazon will search when people are trying to find products. Vary your keywords, get creative, and make sure you’re not duplicating efforts to no avail. Karon is an expert at this stuff and shares a ton of valuable tips in this episode.   What makes one Amazon product title better than another?   Originality. If your competitors all have the words “Teflon, plastic, 6 oz.” in their product title, you should work hard to differentiate yourself from them. It’s not that you don’t have those same qualities for your product, but you want to stand out. When people are scanning the Amazon product listings they begin to scan faster when all the titles appear the same. Your original wording and title could be the thing that makes them stop, look a little deeper, and eventually buy your product instead of your competitor’s. Find out more about making your Amazon Product Title “pop” in this episode.   The best way to use bullets in your product description.   Should your bullets be a listing of features, or benefits? If it’s both, which should come first? How long should an average bullet point be in your product listing? How do the recent changes to Amazon’s product listing format impact your choices regarding bullet points? Does Amazon search your bullet points for keywords? You didn’t know there was so much to consider about something simple like a bullet point within your product description, did you? In this episode of the Amazing Seller you get to learn from a woman who has studied the Amazon algorithms and know the best practices for using bullets effectively. Be sure to listen in to get all her insights.   OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER   [0:05] Welcome to this episode and introduction. [0:30] Introduction to copywriting and today’s guest - Karon Thackston [2:04] Chit chat with Karon, introduction to optimization of a product listing. [2:55] How Karon got into copywriting and moved into Amazon listings specialization. [4:58] How writing with Amazon is a puzzle and how Karon has navigated that maze. [6:29] What are the main, big mistakes Amazon sellers are making. [8:32] How Amazon operates very differently than Google. [9:40] The difference between “keywords” and “key phrases” and why it matters in Amazon. [11:23] Scott’s experience in making the biggest mistake - don’t repeat keywords. [12:30] A vital tip on how to use your product title as a keyword term. [13:49] Do bullets in your description impact keywords? [17:20] What makes one title better than another - originality and positioning. [20:56] The power of bundling to differentiate your product. [23:03] How should you structure the bullets in your product description. [27:18] Why placing benefits before features could maximize your listing. [29:40] The place of the product description, what matters and what doesn’t. [33:42] You can ask the “Seller Central” folks to allow you to use HTML code - and sometimes it will work. [37:22] Should you ever report violations in other seller’s listings? How to do it wisely. [39:00] Should you take risks when it comes to pushing the limits on Amazon terms of service? [41:28] Karon’s books and other resources - and how to contact her. [45:35] Scott’s wrap-up and take-aways from Karon’s advice.           LINKS MENTIONED IN THIS EPISODE   Amazon Advantage: Product Listing Strategies - Karon’s book (Use the code “Scott20” to get 20% off)   www.MarketingWords.com - Karon’s company website focused on Amazon copywriting   Scott’s free workshop  - http://www.TheAmazingSeller.com/workshop  

Karon Thackston is the owner of MarketingWords.com where she teaches others how to write high converting copy for ecommerce stores. She’s been a professional copywriter for 25 years. She’s the author of over 10 books which include popular titles such as Ecommerce Copywriting – Proven Strategies For Boosting Sales And Search Rankings Use Coupon Code: steve25 to get 25% off Writing With Keywords – Easy Keyword Optimization Strategies For Search Engine Success Use Coupon Code: steve25 to get 25% off Amazon Advantage: Product Listing Strategies To Boost Your Sales Use Coupon Code: steveamz20 to get 20% off She also consults […] The post 074: How To Create Amazon Listings That Sell Like Crazy With Karon Thackston appeared first on MyWifeQuitHerJob.com.

Copywriting has been one  the few skills I have taken the time to really learn about or attempt to understand better so I was excited about today's interview with Karon Thackston of MarketingWords.com Karon has been marketing for over 25 years with combined experience in marketing, advertising, copywriting and SEO copywriting. In this interview we [...] The post Copywriting Tactics with Karon Thackston – Ep. 44 appeared first on Voices Of Marketing.