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In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com.Topics discussed in this episode:How to speed up product listing on Amazon, eBay, Walmart.What challenges arise selling on various platforms and merchant guidance.What "pods" in software offer customizable quality control, performance tracking.Links & ResourcesWebsite: https://listernaut.com/ LinkedIn: https://www.linkedin.com/company/listernaut/YouTube: https://www.youtube.com/@ListernautGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/75xcr85hSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today I just want to discuss with you all about this little machine it's a handheld massager that I use when I'm having muscle spasm with sore muscles and I like to thank all my subscribers and listeners for sharing my podcast and I want to wish you all a blessed week namaste.. P.S. you can also purchase it at CVS I think I paid about $45 for it but you can check Amazon eBay and other places that you get for...
www.atravelpath.com Andy and Rachel: Andy and Rachel - YouTube Andy Rachel (@andyandrachelvlog) • Instagram photos and videos AR Treasures (artreasuresphotography.com) What an exciting show! Andy and Rachel sat down with us to share their interesting and inspiring story of how they manage to travel and creating a work life that supports them meeting their travel goals. In today's show you'll learn all about:
Selling discontinued products on Amazon & eBay can be massively profitable. Everyone has a favorite shampoo, lotion, or cleaning product they love that a manufacturer has discontinued. So, consumers turn to Amazon and eBay to find them. Many of these people will pay big money to get their hands on these products. So, we broght in a pro at this method of sourcing. Zach Altmyer has supplemented his income for 5+ years and he breaks down what to look for, how to track discontinued products, and where to source these money makers. This was a fun and informative episode to make so I hope you enjoy it! Follow Zach on Twitter here: https://twitter.com/ZachAltmyer -------------------- We'd love to hear from you. How can we help? What pain points can we solve? What questions do you have? chris@cleartheshelf.com is the email and it's always open! Enjoy the show! We hope you enjoy the episode and we look forward to growing an arbitrage focused podcast with you. Please let us know topics or guests you'd love to see covered in the show and we will do it. -------------------- RESOURCES FOR YOU:
Hold onto your receipts, folks! We're diving deep into the shadowy world of online shoplifting, where over $500 billion in stolen or counterfeit products are sold on platforms like Amazon, Craigslist, eBay, and Facebook Marketplace. It's a high stakes game of cat and mouse as these criminal enterprises evolve, exploiting loopholes and using techniques like dropshipping to stay one step ahead. As we navigate this murky world, we'll illuminate the potential risks of unknowingly buying stolen goods, and examine how recent societal changes and the pandemic have exacerbated the problem.In our next segment, we'll take a hard look at the uphill battle faced by law enforcement and online marketplaces in policing these stolen goods. It's a tangled web of deceit and cunning as criminals work to stay under the radar. But it's not all doom and gloom; together with eBay, Amazon, and Facebook Marketplace, we'll offer insights into their partnerships with law enforcement and efforts to review complaints and respond to legal requests about stolen goods. We'll also delve into the sobering statistics, including a sharp increase in shoplifting and predictions of monumental losses for retailers like Target, and what this trend means for consumers and businesses alike. Buckle up, and let's dig into the dark underbelly of online retail.Support the show
We dive into questions that were submitted on the YouTube community post!
DER SHOPPING-KICK MIT MOGELPACKUNGEN?Urheber dieses Kaufwahnsinns war Vale, der sich jüngst selbst mit zwei Mystery Boxen erfolgreich überrascht hatte. Stefan fütterte Mic dermaßen an, dass dieser gleich zu Kauforder überging. Zwei Mystery Boxen von Amazon und eine von Ebay.Alle guten Dinge sind bekanntlich drei, besonders beim Auspacken. Jede Menge Spaß und Überraschungen erwarten Dich in dieser MOTKAS Episode.Bescherung geht auch ohne Weihnachten :-D Hosted on Acast. See acast.com/privacy for more information.
What is Drop Shipping? Drop shipping is when a store doesn't keep inventory and instead buys from a supplier and then has the supplier ship directly to the customer. This is a fulfillment method for online retailers. Drop shipping gives you a chance to sell products that you don't have in your possession, which means you can offer more products for your customers. There are many benefits of drop shipping. Another simple but easily-missed point is that because it demands no cash tied up in inventory, it is much more scalable if it takes off. All ecommerce operators reach a a point where growing their business means expanding the catalogue a lot. Private label sellers often find they need to find an extra $100-500,000 in funding. Many simply can't do it; others have to enter the risk of very large loans or investing their life savings. The high-ticket dropshipping model just bypasses this issue. Drop Shipping Explained Drop shipping is a method of selling goods without having to keep them in stock. In this case, the supplier ships the goods directly to the customer. The retailer receives payment from their customers and pays the supplier afterwards. This allows you to have a website or physical storefront without having to purchase product ahead of time and risk tying up your capital in inventory that might not sell. Again though there are now ready off-the-shelf solutions, so technical know-how is no longer much of a barrier. High-Ticket Drop Shipping High-ticket drop shipping is a business model that focuses on selling high-ticket items. The reason this type of drop shipping works so well is because high-ticket items have much higher profit margins, which means you can make more money with less sales. High-ticket items also require far fewer customers to generate the same revenue as low-margin products, which makes it easier for your company to grow . You'll find yourself with fewer customers overall because each one will be spending a lot more money than someone who buys a lower priced item. That means you have far fewer headaches when it comes time to manage your customer base! How Does Drop Shipping Work? Drop shipping works like this: You find a product you want to sell, and then you make an agreement with the supplier that lets you sell it without having to buy the inventory first. The arrangement is simple—you tell your drop shipper what products you want to sell, and they take care of everything else. They will handle orders, ship them out directly to customers, collect payment from customers on your behalf, and then ship those items directly back to you after they've been sold (this is called "fulfillment"). And because the suppliers have already taken care of the cost of buying the inventory for themselves (which is usually pretty high), there are usually no setup fees involved in starting a drop shipping business! How to Start Your Dropshipping Business! Now that you know what drop shipping is and how it works, let's get started with setting up your own dropshipping store. First, register a domain. Ben uses Namecheap but anywhere similar will do. $12 a year Get a google workspace and an email address for about $12 a month. Get some professional but simple branding work done. You need a logo and a simple home page with sliders or well laid-out images. Cost around $100. Set up Shopify. This will be your online store platform where all of your products will be stored and sold from. That costs around $29 a month. Next, choose a niche product that you want to sell in order to start building your customer base. You can make the most money if you find something that no one else has already started selling yet! It's best if this niche product is high ticket (at least $50) because it means customers are more likely to buy from you instead of going directly through Amazon/Ebay or whatever other site they're familiar with buying things on already.
What is Drop Shipping? Drop shipping is when a store doesn't keep inventory and instead buys from a supplier and then has the supplier ship directly to the customer. This is a fulfillment method for online retailers. Drop shipping gives you a chance to sell products that you don't have in your possession, which means you can offer more products for your customers. There are many benefits of drop shipping. Another simple but easily-missed point is that because it demands no cash tied up in inventory, it is much more scalable if it takes off. All ecommerce operators reach a a point where growing their business means expanding the catalogue a lot. Private label sellers often find they need to find an extra $100-500,000 in funding. Many simply can't do it; others have to enter the risk of very large loans or investing their life savings. The high-ticket dropshipping model just bypasses this issue. Drop Shipping Explained Drop shipping is a method of selling goods without having to keep them in stock. In this case, the supplier ships the goods directly to the customer. The retailer receives payment from their customers and pays the supplier afterwards. This allows you to have a website or physical storefront without having to purchase product ahead of time and risk tying up your capital in inventory that might not sell. Again though there are now ready off-the-shelf solutions, so technical know-how is no longer much of a barrier. High-Ticket Drop Shipping High-ticket drop shipping is a business model that focuses on selling high-ticket items. The reason this type of drop shipping works so well is because high-ticket items have much higher profit margins, which means you can make more money with less sales. High-ticket items also require far fewer customers to generate the same revenue as low-margin products, which makes it easier for your company to grow . You'll find yourself with fewer customers overall because each one will be spending a lot more money than someone who buys a lower priced item. That means you have far fewer headaches when it comes time to manage your customer base! How Does Drop Shipping Work? Drop shipping works like this: You find a product you want to sell, and then you make an agreement with the supplier that lets you sell it without having to buy the inventory first. The arrangement is simple—you tell your drop shipper what products you want to sell, and they take care of everything else. They will handle orders, ship them out directly to customers, collect payment from customers on your behalf, and then ship those items directly back to you after they've been sold (this is called "fulfillment"). And because the suppliers have already taken care of the cost of buying the inventory for themselves (which is usually pretty high), there are usually no setup fees involved in starting a drop shipping business! How to Start Your Dropshipping Business! Now that you know what drop shipping is and how it works, let's get started with setting up your own dropshipping store. First, register a domain. Ben uses Namecheap but anywhere similar will do. $12 a year Get a google workspace and an email address for about $12 a month. Get some professional but simple branding work done. You need a logo and a simple home page with sliders or well laid-out images. Cost around $100. Set up Shopify. This will be your online store platform where all of your products will be stored and sold from. That costs around $29 a month. Next, choose a niche product that you want to sell in order to start building your customer base. You can make the most money if you find something that no one else has already started selling yet! It's best if this niche product is high ticket (at least $50) because it means customers are more likely to buy from you instead of going directly through Amazon/Ebay or whatever other site they're familiar with buying things on already.
EP296 - Guardian Baseball Co-Founder Matt Kubancik Episode 296 is an interview with Matt Kubancik (@mattkubancik), CEO and Co-Founder of Guardian Baseball. Matt is a serial e-commerce entrepreneur who was the founder of Street Moda, Co-Founder of SKU Vault, and most recently Co-Founder and CEO of Guardian Baseball. Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Guardian Baseball is an early adaptor of Buy with Prime, and shares in the interview, that they would migrate off Shopify if necessarily to keep using Buy with Prime. He also discusses a number of the current limitations with the Buy With Prime offering. Episode 296 of the Jason & Scot show was recorded on Friday September 23, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 296 being recorded on Friday August 23rd 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott showed listeners today we have a fun interview this is kind of a both a TBT a throwback for me and then also modern discussion around by with Prime but to set it up we are very excited to welcome mat kubancik to the show welcome mat. Matt: [1:00] Thanks Scott and Jason have my own. Scot: [1:02] Matt what's your what's your current title you have you have 50 things you're always doing so I never know what to say other than. Matt: [1:08] Always doing but Maine. Scot: [1:10] Entrepreneur genius. Matt: [1:11] Yeah sometimes sometimes a genius sometimes but that's the life of an entrepreneur I co-founder and CEO of Guardian baseball.com or multi-channel hybrid direct to consumer and brand partner of you know some of the biggest. Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we're on Amazon Walmart eBay and on our Shopify site. And we were named the fastest growing e-commerce retailer by ink magazine in the Inc 5000 and number 180 overall this year. Jason: [1:48] Amazing that congratulations I definitely want to jump into it but before we do you know our listeners always like to get a little bit of a gist of our guests background and so I'm imagining you you went to college and got a degree in baseball e-commerce is that how you started. Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999. Um during think my first year of high school sold baseball cards ironically and then. Started selling fashion and store stock Closeouts Retail Arbitrage early days of eBay and then when I was 18 years old. I met an executive that was retired from the Footwear industry and him and I started a company called Street motor together, and we were a early on 2000s multi-channel retailer and I met Scott through signing Channel advisor when I was 19 years old I remember signing my contract, verbally over the phone like a grain to the contract and then I went into school and said hey I'm going to withdraw after six months of Indiana University so. Dropped out and did 100 million over, 10 11 years mainly thanks to the a lot of connections Channel advisor helped me create you know Market places like Amazon eBay buy.com back in the day, a lot of the shopping channels like Shopzilla and sites like that and we exited that business in 2017. And been involved in e-commerce and various other companies and degrees. Jason: [3:30] That's an amazing story for a couple of reasons first of all I love everybody that that helps helps fun they're beginning through Retail Arbitrage have you seen the latest version of we Retail Arbitrage kind of making the rounds right now. Matt: [3:46] What is the what is the latest version of I probably have but I'm wondering what it would lose. Jason: [3:50] It's dudes buying Walmart frozen pizza and then selling it as a ghost Kitchen on doordash. Matt: [3:56] I love it yes I actually posted that somebody needs to hire that guy with the tick tock video yeah. Jason: [4:01] Yeah that that was amazing and then one thing that's that I found peculiar about your background is most people tell me they even back then Scott was too fancy to actually talk to customer so it's kind of impressive that you were able to meet Scott in person back then. Matt: [4:16] Yeah the I would think I was like 18 and I was a channel advisor conference and I had a beer in my hand and he walked up to me and I remember he was like are you are you 21 I was like I don't think so. Jason: [4:26] So it was mostly a liability concerns. Scot: [4:30] Yeah yeah Matt Matt's a brilliant marketer and he would bring these t-shirts to the shows he did he did Wingo as my homeboy and then was a twingo made Millions so those are some of the best best marketing gimmicks, and I will show up at the show and I was wearing this this t-shirt with a picture of Miss really weird. Jason: [4:49] I feel like it's even it's gotten increasingly true and more much more true in the last month that you could sell more of those t-shirts the Wingo made me Millions. Matt: [4:59] Yeah it was a it was a lot of fun so. Scot: [5:04] And then so then that was your primary thing so then you did you guys realize that you needed to build you look at all the software for shipping and inventory management and build your own and then you, tell the story of that. Matt: [5:19] Oh yeah so it was like 2012 or 2011 and kind of the only inventory platform out there other than like something on the level like sap Oracle custom build for like larger retailers or Manhattan, a red Prairie was what was it called Scott like Stone Edge or something what was it was on Old access bit database yeah and I remember, they actually got bought out by a former competitor of Channel advisor so and there were so many Channel advisor clients on there so we tried to launch that in our warehouse and my childhood friend and he says who got an engineering degree and eventually became the CEO of skew vault, tried to implement that and then him and a programmer who was programming a bunch of stuff Slava who's the co-founder skew vault try to implement that system and it just didn't work properly for us so they came back to me a few months later and they were like hey we're just going to build it and I was kind of like okay if you guys can really do that and you know it worked we built a skew Vault version 1 out of Street Motors warehouse and then eventually I help those guys kind of get the business off the ground. [6:25] Was original co-founder Andy just exited the business lat ironically a week before Channel advisor so, to a company out of the UK and you know still work with Andy on a daily basis and good friends so really proud of those guys and yeah it was it was a great thing we did up having, thousands of customers and help them with their fulfillment needs and help a lot of the big direct to Consumer and Shabba fine Amazon retailers on a SAS, like platform manage their inventory and cycle counts and you know all that kind of stuff. Jason: [7:00] And so was q v predominantly like a order management system or I guess I always thought of it as kind of like a almost like a dim and a CMS and a way am I thinking of it wrong. Matt: [7:12] Predominately a warehouse management system you know we never we had a really good partnership with people like Channel advisor and, and other channel listing tools so Andy was always very adamant on not disrupting those Partnerships I think you saw a lot of, a lot of our competition would eventually move into the channel management and then disrupt those Partnerships so we always relied on and Scott was a huge part of that, and driving force and then Channel advisor folks were always a huge you know big partner of skew vaulting especially in the early days of really driving that home so we never really got into the listing. Pain management we really tried to rely on our. Excellent capability of functioning in the warehouse so providing quality control integrating with the shipping carriers like ship work shipstation. Companies like that and and then integrating with the channel Partners like a channel buzzer. And providing all the quality control Pick Pack you know scan in audits inventory sinking buffers all that type of normal WMS type of functions. Scot: [8:17] Cool so you you were a e-commerce entrepreneur so you've done that then you did software-as-a-service so you get the check that off the box and then I saw on LinkedIn you've also been working with a turbo host so that's actually getting into my world of cars now tell me tell me how you got into that one. Matt: [8:34] I just really like nice cars and you know I started renting them on Taro and I was down in Florida which is like a second home for me and I had one of my best friends move down there and from Louisville, and we just started buying cars it started with one so I didn't have to like rent Ontario anymore and then you know the turo market got really flooded so what I started to concentrate on was more mid-tier Exotics, so we bought cars like Porsches and Ferraris and then Terro raised there, they used to have a lower like coverage they would do like 150,000 and it was something that I was used to you know Scott on very well versed in the marketplaces I think if somebody looks at my. You know in between companies I've always consulted and I've always been brought in by big Brands to be on marketplaces Amazon eBay and how to really run and function those within a larger organization, so I really adapted well to the turo marketplace because I felt it was much like an eBay or an Amazon type of, mentality where they provide the customers you provide the inventory and then provide the service, and then you don't have to worry about all the legal jargon and a lot of the compliance and you know worrying about marketing spend, and Roi so you know we had three or four cars and and still working with my partner on that. Scot: [9:57] Cool it's a as I got into this Mobility space myself I was poking around it's like otter oh and then I saw the CEOs name is Andre Haddad and he's actually an eBay guy and it rang a bell and I had met him a couple times in eBay meetings so it's funny you've already kind of made that correlation there's a lot of, e-commerce people in the mobility world that I run across and then so my big question is if a Ferrari is a mid exotic for you what what's up there about already like Bugattis here like. Matt: [10:29] Like it in your old Ferrari California so it's something like a hundred and thirty thousand dollars and then we drop you know 20,000 into it to fix it up and it's running. You know we run it at like 750 to 1,000 a day where I would consider a more like. If you look at a competition like in Miami or Vegas they're generally running in the you know the Uris has or the Bugattis of the world so that would I would consider kind of the luxury like Newark here. Scot: [10:57] Got it where's and Lambo is kind of in the middle. Matt: [11:00] I would say Leo Lambo Huracan would be kind of be in the middle mid-tier luxury. Scot: [11:05] What's your daily driver their ass. Matt: [11:07] I have five kids now so it's a Ford Expedition in Louisville Kentucky but I have to I have two choices in Suburban or yeah there's no. Scot: [11:15] Low exotic low exotic yeah a lot of gold fish floating around in the car there I'm a that's our bread and butter here at spiffy is the five kids think you guys are Jim. Give them and give them lots of food to throw around back there. Matt: [11:33] Applesauce back and everything yeah I'm the Costco dead. Jason: [11:37] Spiffy spiffy charges extra for apple sauce stains just so you know. Side note I just got back from Vegas from grocery shop a grocery e-commerce show in the big news in Vegas is they just announced that formula one is coming to Las Vegas. Scot: [11:54] Yeah yeah that's gonna be awesome. Jason: [11:56] They're doing a track that's going to be on the Strip their clothes in the strip for a week it's going to that could be pretty cool. Matt: [12:03] Who's at that shop talk conference that they're involved in. Jason: [12:06] It's put on by the same people that started shop talk yes but it's more focused specifically on the like Grocery and Food Industries. So you've got all this Marketplace experience you got your fashion experience through shoot Street Mota. How'd you get there. Matt: [12:39] So I started the business with a friend of mine he owns the largest travel baseball organization in the state of Kentucky it's called The Wolves baseball organization he's around my age, Jewish kid from l.a. got recruited to play baseball in Kentucky so moved here were both only children both the same age both outside of Kentucky so we got along real well, he started training my kids he's really good with people really good people skills, really good with developing children and just teamwork and a lot of stuff and so we just started Guardian as a as honestly. It was supposed to be a lifestyle based business he was paying full retail from a local sporting goods store, for all his equipment and uniforms and I was this is when I was Consulting for the company that had bought Street mode and I was like hey, you know why don't we just go direct to the brands will sell some stuff on Amazon you know we'll have a little half a million dollar business. [13:35] And so we started working with like the wrongs and the Wilsons of the world and the Maru cheese and when I got into this business you know coming from the fashion business and when I consulted I consulted a lot of direct-to-consumer apparel Brands and launching them on. Amazon and helping with them their Logistics and health and beauty and those are very. Competitive Industries in the direct-to-consumer world right and they're very Advanced and a lot of their metrics and there's just heavy competition and there's a new direct-to-consumer player subscription boxes which is very competitive market and there's always something new. But in the Sporting Goods industry and you know Jason if you play baseball growing up is the same Brands like the same Louisville Sluggers Easton's. Of the world and you are having some direct-to-consumer. Brands that are kind of infiltrating the baseball and softball world but it's very much like an accessories like they might be a Brandon sunglasses or a bad brain and batting gloves but there's not really a big brand kind of doing it all, and there's almost no direct-to-consumer penetration so it's something that. [14:34] As we started evolving the business we started by buying just equipment then we would go to the brands and we started making our own equipment with them so we go to them and say hey. [14:44] You guys do black pink bags for girls that's really cool but like a lot of the girls are sick of black pink so we're going to make black Tiffany we're going to make black rose gold. How about we do these like new colorways kind of relating into the fashion business so you know I was still active in fashion and Consulting for and working with a lot of Brands like Puma, Steve Madden and Brands like that so I know kind of the colorways that are clicking and women's heels or Footwear and sneakers so I would and apparel and I would kind of put those over, and say okay maybe baseball and softball is a year or two behind so we kind of started doing that and that worked really well. And then we started producing our own cleats which are an Amazon bestseller so we're you know we out sell some of the biggest brands on the market came from Footwear so we started making kids cleats, our Guardian one of our Guardian kids please says over 6 700 reviews on Amazon it's one of the top sellers, we had inventory we have more inventory coming in so we just started started with cleats and then we started making sliding Nets bat bags. Um and then we released a baseball bat with a huge kind of direct-to-consumer startup brand that's taking over a lot of the market in the BB core which is high school and college is called stinger, bad company and we did a collab with them and it was called The Guardian bat by stainer and standards whole thing is basically the traditional direct to consumer. [16:07] Where they're you know the normal high school and college bats are costing three to five hundred dollars and they come in around 250 price point, 260 price point it's the same quality most of their sales are direct they do have a few retailers, and we came in and did a brand collaboration and we we had over 120,000 views 130,000 reviews on bat Bros which is the independent bat testing and they rated as a top five bat, and then when it came out for three or four months it was a top five bad on Amazon in terms of sales so. You know that's kind of what we're doing now and kind of evolving the business into more of a direct-to-consumer and making our own equipment and then working on with brand collaborations like a supreme would in the fashion business where, putting a guardian and going to a traditional brand and saying hey instead of just doing black and navy and red catching equipment let's do a kid's shark-tooth let's do a camouflage but like blue and green camo or something so we're kind of making it fun. And it's been good you know it's been a fun ride we're growing rapidly we, closing investment with Matt Joyce this year he came on as an owner so my business partners Evan I own the business along with a 14-year major Leaguer who just retired, and he was kind of a good Target for us we didn't want somebody that was just just going to sign a check like a really really big guy that was a Hall of Famer something and wasn't want to be active we wanted somebody that. [17:36] Was very entrepreneurial and Matt owns a line of gyms and Florida he does a bunch of real estate Investments and he's had kind of a blue-collar dad you know family raised him type of hard-working mentality and we wanted somebody like that. So he came on this year and we're really glad to have him and he's kind of helped line out a hole. Roster of athletes with us so we're very early on in The Cutting Edge of Ni El marketing and yeah so we're just kind of a cutting-edge retailer. Jason: [18:06] Interesting so a couple of quick questions jump to mind when you first got in the the baseball business, I would call that the sporting goods in general and I'm kind of assuming you'll correct me if I'm wrong baseball in particular is a little bit of a digital lagger right so, like you don't think of like Rowling and Wilson as kind of digital first companies. Matt: [18:31] No I would say the industry overall is is very traditional and they don't like a lot of change in the industry I think that's the baseball and softball equipment baseball in all I mean you see baseballs really losing out to Big sports like football and basketball and they're trying to figure out how do we become more engaged with the fan so I don't just think it's. Just necessary the equipment Brands I think it's overall as a sport but we definitely do see that in the baseball and softball equipment you know I think they don't really. They get they hand me these 500-page catalogs and there's 498 pages that are literally dedicated to male athlete ages 14 and above. And what they really forget and they do make equipment for him but it's not a focal point of their business and that's what Guardian kind of focuses on, is the softball Market is very underserved and then the youth market and if you think about the under 8 years old that's the most kids Everybody Plays little league right ever played buddy place, t-ball and coach pitch and then as you kind of Rise through the ranks then maybe you get more involved in swimming or maybe you get more involved in Lacrosse and that's your sport, or basketball or football and then you stop playing baseball so we are our cleats actually really Market to a 12 and under, and that's where really really kind of honing in the market and then the softball markets been huge you know two of our biggest influencers are Bella Dayton and Jasmine Perez chica they play for Arizona and Texas. [19:56] Their videos on Tik-Tok and Instagram we've done on marketing as and IL marketing have. Gotten hundreds of thousands of views and actually get more views than Major Leaguers we work with, and softball NCAA softball I think it was last 2021 surpassed college or viewership, for college men's baseball in the world series for the first time ever so college softball and softball in general is a very underserved Market by these Brands and it's something that, we're working with them on to develop more items and we're also working on ourselves of really kind of dressing that market and putting women at the Forefront. Jason: [20:33] Yeah that's super interesting I want to come back to the influencers but I'm just trying to make sure I understand so you started Guardian. In a lot of categories like a bunch of the aspirational Legacy Brands it's really hard to get a license to sell them right so you know. You do you want to start new footwear company you're not getting a Nike license you know it's really hard to get get a wholesale agreement with Oakley folks like that was it easy to get like Wilson in drawing to sell to you. Matt: [21:02] Yes it because of my business partners. The 14 travel teams he has the largest so those companies were already knocking down the door to be his uniform. Facility and and that sort of thing and at that time we started the business 45 years ago and like you said they're kind of behind the times of e-commerce so they hadn't started to clean up the marketplaces like a lot of the fashion brands or Electronics Brands had, on the Amazon and eBay world yet now they're starting to make a lot of those and they've kind of grandfathers as they in and putting those in those contracts. Where we've been able to do some special stuff like a lot of Brands we have you know brand registry with are able to come and do viral videos on the Amazon Marketplace and do a lot of things like that. Jason: [21:43] Yeah well you you anticipated my next question which is like it's often for those Brands controversial if they want to be on marketplaces and particularly on Amazon so with do I was that part of the discussion where they already on Amazon was it a foregone conclusion that they were okay with their products being a marketplaces or is that something you had to kind of evolve into. Matt: [22:03] Some of the brands are receptive to it you know I think there's three buckets there's you know brands that are like hey you can sew on your own.com but you can't sell in marketplaces then we've had brands that are like, hey you can be an authorized retailer but you have to kind of like follow these guidelines and fall in line you can't change product items we're not going to make smu's for us, and then we have a third brand the third option where a lot of and these are I would say these are more of your up-and-coming Brands and more of your brands that are, maybe number two that are really trying to take the market share of number one, you know like what's the car rental company that always said we're number two were working going to work harder so those type of brands are the brands that we really have the best relationships with like a stainer that's, kind of said hey go ahead and take not only can you be on Amazon but we're going to give you the keys to the kingdom here's brand registry go run with it, and you know do video ads do all type of editorial marketing handle all that for you so we're kind of acting like an agency in that type of a relationship, more were handling that and following all their guidelines working when it with ownership working with the executives, and then carrying their core merchandise and also making exclusive merchandise for the Amazon Walmart type of marketplaces. Jason: [23:16] Gotcha so not only are you doing it but you're helping them get better at it and is that controversial at all like are you potentially enabling them to go direct and not need you as much. Matt: [23:27] I think yeah I think we you know that is controversial right I think you know I spent. Six figures on an event in Florida last year hosting all the top equipment Brands and was very adamant on here's our vision you know I think we're going to be like a Target or a Costco where. This industry is a little unique because you're always going to have. The traditional brands on the Major League field and in the college's so this is not a. An industry where people are just going to say okay now I'm going to wear all birds instead of Cole Haans right where so there's always going to be elements of the industry like people are always going to want to use a Rawlings glove or you know a little Slugger bat right. Or a Marucci bat so. Working with those vendors and carrying that type of merchandise that the people demand kind of creates the ability for us to make our. Merchandise that we make. You know advertised more and have more effect in the market because we're carrying both so and we kind of have always said that that we're going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Jason: [24:38] Yeah so then that brings me back to the influencers because in my mind the world is slightly changed a little bit like hey. But influencers have become a much more effective comment marketing tactic in almost every category but but in Sporting Goods particularly like, Sporting Goods that have a significant College element like baseball historically the influencer wasn't the player it was the University because the players we're not allowed to be in for answers but the the team's I'll sign contract so you so if you were super rich you could go buy a bunch of colleges they are would use your gear and then you were the de facto market leader but you know for the last couple years it's been legal for those individual players, to be their own brand and in some sports a lot of those players had then. Opted out of using the team sanctioned equipment is like and I was curious is that happening in baseball at all and is that going to open the door for more brands or have they figured out how to keep it locked down pretty well. Matt: [25:41] Yeah so not so much on the latter part of the equipment I'll kind of get into that in a minute but the obviously we were very. Early on as soon as that IL law came out we were one of the first, people to start signing College athletes and we've kind of been at the Forefront as a retailer and especially even outpacing a lot of Brands a lot of brands are asking actually asking us for advice and how we run the program so we have it, about 15 College athletes now between baseball and softball signed to our roster and we utilize them and. Not so much in a sales standpoint you're seeing a lot of traditional retailers out there big box stores are signing these college athletes and they're having them like take a picture in a shopping cart, like in their store and it just looks very like hey use my code at the checkout for 10% off. And what we really try to do if you check out our Instagram or Tik-Tok as we do a little a lot of viral like videos of Just interviewing them, we fly them in or will fly out and do a lot of photo shoots with the video team and will do videos of them using different equipment Guardian Brandon also non Guardian Brandon some of our brand partners, which they're really appreciative of and will leverage that content not only on social media but on our website email marketing but also on the marketplaces, and it's you know, I think the new wave of Amazon you've had this wave of Scott seen the different cycles of e-commerce retailers out there and I think direct to Consumer brands are really going hard. [27:06] Are really coming hard on the Amazon Marketplace so I think really the private label companies you know that are strictly just trying to create a commodity product on Amazon, are really going to be forced out by brands that are really bringing really good content and really good marketing on the Amazon platform much like the direct to Consumer brands of the last five years did on social media. Scot: [27:28] Got it so one way of reframing Guardian is you know there's some percentage of your stuff that you sell that the bread and butter its existing Brands but then you're also inside of their building a DTC brand to fill in the holes that by selling other people's stuff you realize hey maybe there needs to be a bat that's kind of like you know it's BBCOR this and we'll all that jazz but it needs to be at a lower price point is that a is that a fair. Matt: [27:51] That's exactly that's a yeah. Scot: [27:54] Cool so you're like a delicious d2c doughnut or a yeah with a with a good feeling so, so one of the reasons I wanted to get you on the podcast is you've been out there pretty vocal talking about by with prime so maybe explain for listeners who don't know what that is what it is from your perspective and then then how you guys got looped in on that. Matt: [28:18] Yeah so by with prime is a new offering from Amazon and it integrates into. Platforms like Shopify and Bigcommerce. And it allows a e-commerce retailer to pool their FBA inventory if they're on Amazon or they can send in inventory into Amazon. And there's a button on the Shopify site or the Bigcommerce site that bypasses the normal checkout process and it's just a one click buy now with Prime and then that item is fulfilled by Amazon, and that can choose and what type of box or whatever and you can actually deliver it in very competitive pricing compared to UPS FedEx you know a lot of the mail consolidators in one to two business days. Scot: [29:06] Got it and then if I. Matt: [29:08] It's a lot like it's a dressed-up it's like a gastropub version of their original like multi what was it called mer multi-channel fulfillment service. Scot: [29:17] Yeah yeah but with a consumer front end to it. Matt: [29:20] Yes with the consumer and actually some of the people in that department are like. Hey we had this originally for like five or ten years but they just dress it up and gave it a good logo so and some more front-end technology but you know it's a very compelling offer. Scot: [29:35] Yeah so the user consumer is I go to your website and I see I'm in the checkout process and it says hey you're a prime user you can just you've already got your payment and everything with Amazon and you know you're familiar with the prime promise which is the fast free shipping and then I just essentially press a button in her my Amazon credentials and I'm good to go is that. Matt: [29:56] Yeah and it's actually before the checkout process so if you it actually supports variation so, if you were selling red dresses and you had extra small and small and FBA but you were sold out and medium and you I'd meet him in your Warehouse then, it would actually if you chose the extra small or small would populate that button on the checkout before you click or on the item page before you added it to check out. Scot: [30:17] So you need you need to make it an inventory aware that it's in a FB a kind of thing okay interesting yeah alright but then the you know so, so this has been another reason this was topical is you know if we kind of rewind I like five years I think there's been this kind of started this got on my radar well first of all shopify's Mantra is arming the rebels right and so that folks being a Star Wars fan that invokes a Star Wars kind of thing and then you're kind of like well who's the Death Star and it turns out Amazon's the Death Star and their arm the rebels so then they've been poking Amazon. Jason: [30:52] Oddly Kylie Jenner is Luke Skywalker in that metaphor but yeah. Scot: [30:56] Sure yeah and and then and then the Shopify social media started to really poke around Amazon it made fun of Jeff Bezos was in some tabloids for some pictures that surfaced and they were making fun of that and then his divorce and all that and then I was sitting there watching that you and I have seen other companies kind of poke the Amazon Baron it hasn't gone very well for him sitting there watching as like this is not gonna go well for these guys and then sure enough you know flash word to hear Shopify has hit some issues with growth rates they over-invested in the post covid world and then famously Toby the CEO was talking about he got asked on a conference call a Wall Street conference call what he thought about by with Prime and he's like oh we love Innovation and we would we would love to adopt it well then they had to backtrack that so are you guys caught up in that like are you know because they basically are now telling Merchants that if you use it, it's pretty hard language they're saying you're probably going to be open to fraud and we can't protect you and so they're definitely heading down this path I think of, trying to make it very hard for you to use this feature. Matt: [32:13] In terms of like are you asking what would I do as a business or in terms of where do you think the industry will kind of go. Scot: [32:19] We'll have has you know I'm assuming you're tracking this pretty closely because you're all you always are yeah. Jason: [32:25] Did you get the threatening letter from from Shopify. Matt: [32:27] Yeah it's we didn't get a threatening letter but we've seen all the pop-up of the terms of service and are account that popped up. Scot: [32:33] Yeah yeah it reminds me of the early days of eBay where they were like there's this thing PayPal we think it's very suspicious and we're not really sure you should use you should use our crappy payment thing that takes 50 clicks and rarely works but it's so super secure, yes so that that's interesting do you where do you think that you know as a merchant, you are on this platform and you want the flexibility to do everything how does it make you feel as from a business perspective to. Matt: [33:00] From a business for so personal and then where the industry is heading I mean where the industry is heading I think you have to look. Amazon is going to rule the world of logistics you know you've seen FedEx come out with the reports where they've had one of their biggest messes ever and I think. You're seeing Amazon trunks more and more and it's the more reliable you know delivery than a lot of the common carrier so. And I've seen you know Scott we've seen what GSI and eBay and Walmart I mean Rockies Han launched of a competitor try to take out FBI I mean these are huge companies that really tried to take on Amazon and Logistics front. And I can tell you I've used what is now I guess Shopify Logistics or whatever they're going to rename it but deliver and, it it did not really work for our business you know I can't speak for other people but it had a lot of bugs in the integration it's there's a lot of flaws with the delivery process and I don't know if that was the best egg acquisition for deliver and I don't know if it'll really work out. For a merchants and so I think there's a lot of there's a lot of progress that Amazon has made to really out do a lot of everyone in the logistics world. [34:14] And I just don't know if other people are going to be able to keep up and I think Innovation is always going to you know fee if Amazon is able to deliver things in one to two days for a Shopify, at prices than most Shopify Merchants can negotiate directly with UPS or FedEx or USPS for standard shipping then you know. [34:35] I understand what's good for Shopify and they want him to go through the checkout but what's good for their merchants on their platform than somebody might actually start to. Take that business platform because I know as as a business owner and as a CEO I would I would make the Assumption if Shopify came in and said that. And we saw by with prime become successful as we've seen in some initial few weeks of launching it, then we would probably consider re-platforming maybe to a Bigcommerce or maybe somebody that Amazon had a really good relationship with. And maybe that's not you know the smartest move at this point but in the future when you know we can deliver Goods because part of our selling feature to people to outdo the box stores, is not you know because people can go to a dicks or Academy, and they can have the much better selection they VIP programs and everything so something we instituted on Guardian baseball.com is when I set out to start the business is I wanted to offer a free 6-month extended warranty, on all bats and equipment. [35:35] Because the Brand's only offer a year so we're a year and a half and I said if we compete with these brands in a world of price monitoring and price mapping and the price is the same everywhere if we're going to have a pair of cleats listed on Amazon and F ba and then we're selling them with standard shipping on our website then the only thing we really have to do is play with price and discounting, and enduring a world of price parity that's impossible so for a d2c Merchants that plays on the Amazon space you have to able to offer that same offering, of that one to two day shipping like Amazon does on your own D2 seeing if you. [36:06] Then you can't really expand in the Amazon because you're just going to cannibalize your own sales on on your own d2c site so I think you have to offer it both so I think Innovation will always continue to succeed, in the market and I think Brands will start to partner with people that are going to partner with Amazon. Scot: [36:23] Yeah often kind of war game did this Jason I'm pretty sure we've said this on the podcast a couple times if I was personally Amazon and I got the job of disrupting Shopify, you know what I would do is I would leverage FBA and I would go and I get as many Shopify people using FBA and then then that would give me the hook to then say well let's say they came out with a competing platform or or they just. They wanted you to go to a, friendly third party platform like let's say it's Bigcommerce or something then then you just kind of proved to me that that is enough hook for the merchants to to make a front-end switch because that that, that fast relatively inexpensive shipping is so important to most companies and because customers expect. Matt: [37:09] And I think Amazon has the war chest to say if Java does come out with that I mean. And I go to the by with prom team and say hey look I have to lever I have to change the Bigcommerce it's going to cost me X you know if you want me to continue using by with prime what can you guys do for me I mean you know. Scot: [37:26] Yeah so you hinted that it's going really well are there any stats you can share with us so like I guess there's one thing would be you know you can only show it so many times because there's going to only be a surface area of inventory that's an FBA but then when it's shown is that got higher conversion than other things anything you can share there would be interesting. Matt: [37:46] So it does have some cons there's a lot of things that are on the road map with by with prime but I mean the obvious obviously the successes are, we're seeing a slight Improvement do the familiar with the prime badge and also the estimated shipping dates the Fulfillment costs are generally 25 to 30 percent less than we can currently negotiate and I'm with a lot of mail consolidators, you know resellers a post office obviously you know I've been in this world so I know that different ways to negotiate with FedEx ups and a lot of the mail consolidators. In the quicker delivery times are generally seen 24 to 48 hours max we're seeing is 72 hours and the a big con of that as you can keep the customer data unlike regular FBA sales. Um and they're also offering you know obviously I was doubted accelerate I spoke at by with Braun conference prior to accelerated Amazon HQ, last week and it accelerate they announced that they're you know offering a bunch of different initiatives that are kind of new for Amazon where they're offering. Brands are participating by with prime the ability to actually mark it on the Amazon platform but back to their d2c site. [38:53] So there's a lot of compelling offers out there that they're kind of opening up the amazon Universe to which is kind of unique and I was actually surprised about. But one of the big issues that they're working on is the conversion tracking so our marketing pixels don't record purchases made from the by with prime button which is something that they're working on. And the akan that they're working on other are releasing this is you can purchase you can only purchase one bearing at a time so it's not like a checkout experience, where you can group a bunch of different items you actually have to like physically buy one item go back to the site so we have a lot of multicart, on our website unlike Amazon which is a lot of single item you pts and so we're seeing you know on a lot of those bulk they're still going to do the traditional checkout process because I don't think it's like it's hard to really explain that to the customer we're like hey if you want to buy the single item go with by with Prime. So we're seeing at limited success with a lot of 10 items. [39:53] If we don't currently with the current integration with Shopify it doesn't have the inventory transparency so we have to double up with an mcf integration. So it's something. You know it's kind of a unique situation with our business model because we have a separate FB a skew so there's some you know quarks in there, and there's some different things that they're really kind of coming out so with but it's I call them cons but it's really things that are calling the roadmap and right as they kind of said at the conference to me and a large group of you know. Agencies and sellers is we wanted to get it out there in the marketplace and I said that's smart and then we want to work on these as opposed to having a perfect program and releasing it a year later. Jason: [40:38] Yeah so I actually just realized we didn't. We didn't articulate a couple things for visitors to just make sure everybody is tracking Guardian baseball is running on Shopify. And you are an early adopter by with prime so and you even you promoted on the homepage right so you've got like very distinctive branding by with prime which is Amazon's program that you know if you're already a Prime member gives you that, that Prime service level of fulfillment and the prime wallet even when you buy it on Guardian baseball so. A couple of things kind of jump out at me there. You hit one that is a big problem for me is the multi skew problem but I think of the by with prime checkout flow is being very similar to the traditional shot PayPal flow. In that the checkout button shows up on as a separate button on the pdps but PayPal also let you. Like use PayPal as the payment method in the cart for the multi skew purchase so you Amazon doesn't have a solution for that today but you could imagine that they would enable by with prime both on the product level and at the cart levels. Matt: [41:54] Yes and that's what they're working towards. Jason: [41:56] Yeah so so that's always one big problem because you know side note most e-commerce sites are not very profitable if the if the, if the average items per order is 1 so so we definitely we need to sell more stuff in most cases to make this profitable the threatening letter I would add to is not Shopify saying hey you're not allowed to accept by with, it's simply them saying in our opinion their security flaws in, doing this kind of thing and we might not be able to indemnify you if there's a fraud problem as a result of that right like that's that's the kind of passive-aggressive, approach shopify's taken to date on it and it is funny to me because all of those same security holes would also be true of PayPal by the way and Shopify has never really complained about PayPal before. Um so that gets me to the other big problem I see for both Prime and I'm curious if I'm wrong or if you're seeing it by with prime only works for existing Prime members there's no onboarding experience so if I'm not a Prime member and I go to Guardian baseball.com I see this huge well go on the homes thing that says by with prime which I don't have Prime and then when I'm looking at an individual skew I want to buy there's a by with prime checkout button, and I could click that button but I won't be allowed to check out because I don't I don't have Prime and so if the only. Scot: [43:21] Who doesn't have Prime. Matt: [43:23] I'm glad it's got Evans. Jason: [43:27] Nobody listening to this podcast but there's 100 million Prime members in the world so even if we assume, 70 million of them are in North America 80 million if you want to be really aggressive are in North America there's 240 million households in North America so two-thirds of the households in the United States of America would be the answer like can't click that button right and so I guess I went like you've got this fragmented inventory you have some of your inventory you can you can fulfill through the the Shopify check out some you can only fulfill through by with prime but then like you have no way to give the non-prime members access to that is that a am I making up a problem and that hasn't been a problem for you or do you think you have, have non-prime members that are kind of in the whole right now on that. Matt: [44:16] I think that's something to Amazon can better communicate we are obviously limited to what they can do on the side but a normal customer can still do the normal checkout process of adding the cart. But I think yeah that's obviously something Amazon can do and then also doesn't support discounts which is a big not only the conversion tracking but discount so obviously a lot of direct to Consumer sites. Like us are offering discounts or first-time customers or email you know pay 25% off with this code or Black Friday Cyber Monday so the currently does not support so it's very limited, but we really feel it's kind of right now in its use and this is going to change in the next three to six months but right now it's kind of like a fast lane, you know where you're paying like at Disney World for the fast ticket or whatever the top-of-the-line and we really feel that hey you can go through your normal checkout process. But we also have this ability we're going to a fast pass you know if you want it now you don't want to Discount you know you want it quicker and you want that problem delivery. Jason: [45:13] Yeah so it's weird like here's how I like I totally agree with how you're thinking about by with prime you also take shop pay on the site and I would argue there's a different set of pros and cons to shop pay for different customers in different circumstances it seems like the solution to all these that none of these companies are willing to do is you ought to be able to just expose the by with prime button to known Prime members and you ought to be able to just expose the shop pay check out to known shop pay holders. Matt: [45:46] I love that idea. Jason: [45:47] Yeah trust me when you suggested to Amazon they're not going to like you because they, because they want that logo everywhere but yeah so that that seems like the, the state of by with prime right now it's super interesting and it's super interesting you're saying like man if Shopify ever said we it's a it's a hard know then that would make you reconsider the platform like that you know like that speaks volumes that's interesting. Matt: [46:14] I think you know I think Amazon's coming out with this program in there. [46:19] I think everyone say okay is is a lot of these direct-to-consumer Shopify Brands going to adapt Amazon FBA and I think a number of them are but I think what also this is going to help. A lot of Amazon Brands a lot of Amazon DTC brands that are really executing well like a guardian on marketing, on creating good content in there not just these Dropship Private Label Amazon sellers, that are out there and you know let's go Source one or two products on Alibaba and sell them under some name and compete with the Chinese but really people that are building a brand you know the brands that are getting acquired by the aggregators and those type of brands. And those brands that may be. Our and expanded into Walmart expanded into other categories but are scared to kind of make that big investment into a Shopify site and hire the marketing team and really become like a full-fledged direct-to-consumer I think. What Amazon's doing on the marketing front. And the Fulfillment front is going to help these Amazon d2c Brands and I think what's going to happen is going to create a rise of the next wave of d2c or the next kind of. Trendy type of companies that come out there so you've seen obviously a lot of trends like 2010's as flash sales and then you saw direct to Consumer Brands and subscription boxes, and the direct to Consumer Brands predominantly grew on social media Instagram Facebook when the iOS changes you know weren't adapted and traffic was still cheap so. [47:44] I think you're going to see a lot of these the next wave of cool direct to Consumer Brands will come from Amazon and they will adapt on the data see sites with the help of Amazon. Scot: [47:54] Prick. Matt: [47:55] And I don't think you're going to see as much D to see big brands that are adapting the Amazon by with Prime at least initially and I think eventually that you'll see a lot more adoption once a lot of these quirks are worked out. Scot: [48:09] Yeah a lot of d2c Brands got born off Facebook but apple and the atti DFA of kind of crushed that so now Amazon used is kind of the way to go so I think what you're saying right. Matt: [48:20] Yeah I think so and I think that's going to create a next wave of either the brands are going to adapt from a t2c over to Amazon or you're going to see these kind of Amazon native people that have kind of running this world like I have for the last two decades that really know how to master the marketplace know how to assemble the teams of marketing customer service and everything and use the right technology stocks, for those businesses and really adopt and really grow really Innovative brands. Scot: [48:47] I know you need to go and like four minutes so we could wrap it a fire this. Matt: [48:50] You're good you can tell Ron few months if you. Scot: [48:52] About dying dying to know what do you think about all the FBA Roll-Ups they were all quite the fashion and now they seem to be hitting some hard times did you ever buy into that trend. Matt: [49:03] I think anyone in this market I mean you look at a lot of our outspoken people on social media of those, you know it's tough to acquire that many Brands and I think there are some people that are successful with it that are more going in The Tortoise and the Hare that you know we all I'm hearing some successful people where there's let you know. By maybe they own 15 brands or they own 10 brands but obviously the big big aggregators that everyone talks about are obviously struggling you're seeing layoffs so. I wasn't really you know how to directly opinion on it I thought it was there's no way they could acquire that many Brands and with it with the market model of not keeping the entrepreneurial on because I think there's always an art form to e-commerce you can have all the analytics you want you can have all the data scientists and, and all the formula but you know when you hire College grads and to run these businesses that don't have experience you it's always a touch and feel there's always 20-30 percent art right, that somebody needs to know and the older I get I realize that I have that on the marketplace of how to really build the brands and how to adapt Brands to that, and that's why I've been successful and I'm realizing that's my strength so I think some of those aggregators really didn't have that kind of DNA of the entrepreneur and keep that intact and that might have been a downfall of some of those. Jason: [50:21] Yeah it's it is interesting I can certainly see companies kind of being born direct-to-consumer on Amazon having their first customers come from Amazon and then outgrow Amazon over time where you want your own URLs or move to other things which like I mean I think, anchor is kind of the Prototype. Matt: [50:42] That yeah that was that's a really good. Jason: [50:45] But I do think I think it's really risky whether you're a rollup or an individual brand or whatever it's really risky to think I'm Amazon is always going to be my exclusive, acquisition Channel because the problem is Amazon Super efficient at getting the maximum, fee for each customer you acquire and so yeah you can buy some of those you know customers at first to get started but you're always going to be paying the highest price and you know the big news that came out this month is I forget what their new name was but Pharma packs which has been a top five, seller on Amazon for like 10 years, and exclusively sell through Amazon they just they declared bankruptcy and they're like one of the biggest most successful Amazon sellers of all time and to me that's a cautionary tale for, like at some point you need to diversify your customer acquisition you can't solely rely on Amazon as that is that source for you. Matt: [51:42] I think yes I think it's a part of a Playbook and you have to adhere to other channels and grow in other channels but you know obviously. Amazon's one of the biggest places to acquire customers one of the most successful so I think it's always going to be in a portfolio but it needs to be part of a whole portfolio. Jason: [51:58] Hundred percent that's why they robbed the money from the banks right because that's what, that's where the money is but man I think that's going to be a good place to wrap it because we have used up our lot of time as per usual if you got value out of this episode we sure would appreciate that five star review on iTunes. Scot: [52:16] Matt we really appreciate taking time to tell your arterial story and share with us your thoughts about both Prime if lister's want to look you up online other than going in and buying some stuff that Guardian baseball what should they do. Matt: [52:29] I'm on LinkedIn Instagram and it's (2) Matt Kubancik
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Today I talk about the surprising amount of adulterated products promoted on Amazon and Ebay's websites that turned out to contain illegal substances, and how it appears that the FDA's response has demonstrated their inconsistency in dealing with kratom versus everything else.(* Sources used in this episode can be found below) * https://www.fda.gov/news-events/press-announcements/fda-warns-consumers-avoid-certain-male-enhancement-and-weight-loss-products-sold-through-amazon-ebay * https://www.consumerreports.org/dietary-supplements/fda-finds-hidden-drugs-in-weight-loss-sexual-enhancement-dietary-supplements-sold-on-amazon-ebay-a6199440119/ * https://www.fda.gov/consumers/health-fraud-scams/health-fraud-product-database Be sure to check out Happy Hippo's website at https://www.happyhippoherbals.com/#62fce22fe5039 or use the code EVERYTHINGKRATOM at check out! Please support this podcast here! https://www.paypal.me/everythingkratom Or make a small monthly donation here! https://anchor.fm/everything-kratom/support Bitcoin/Ethereum to spare? Donate them here to help this podcast grow! BTC: 38Urhk6qUtCPNYsmDzCXKZv6f68rbdq11o ETH: 0xC7A470a90EA2dc5d3275a79F3c120Ac2BBeeBe88 Get 25% off orders from ETHA Natural Botanicals with coupon code EVERYTHINGKRATOM, or visit their website using this link - https://ethalivefully.com/discount/EVERYTHINGKRATOM?aff=243 Available wherever you get your podcasts: YouTube Channel: https://www.youtube.com/channel/UCUsCC1nBchi_xMX9wRyQ_nA Anchor - https://anchor.fm/everything-kratom Spotify - https://open.spotify.com/show/2fO3Xsx1BbNUs2rpXiQs3s Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82OWUxMzZjNC9wb2RjYXN0L3Jzcw== Apple Podcasts - https://podcasts.apple.com/us/podcast/everything-kratom/id1584592399 Pocket Casts - https://pca.st/mql8q14u RadioPublic - https://radiopublic.com/everything-kratom-WzkkBK Overcast - https://overcast.fm/itunes1584592399/everything-kratom Reason - https://reason.fm/podcast/everything-kratom?user=16e32b81-d623-4dcd-a000-623566fdc41a Website: https://everythingkratom279311648.wordpress.com Thank you all so much for listening! --- Send in a voice message: https://anchor.fm/everything-kratom/message Support this podcast: https://anchor.fm/everything-kratom/support
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Andy Baryer, Technology and Digital Lifestyle Expert at HandyAndyMedia.com & a weekly contributor on The Shift with Shane Hewitt tells us what this new tax means for our online shopping See omnystudio.com/listener for privacy information.
Merhaba arkadaşlar ben Akın Yılmaz . Ekibimle birlikte sizlere amazon kindle nasıl yapılır , ebay dropshipping nasıl yapılır , ebay'de satan ürün nasıl bulunur , amazon etsy shopify dropshipping ve print on demand nasıl yapılır gibi soruların çözümünü üretiyoruz . 2021 internetten para kazanma ile ilgileniyorsan bu kanaldaki içerikler tam sana göre . --- Support this podcast: https://anchor.fm/okyanusi-ltd-akin-yilmaz/support
Where can I find Inspire 1 batteries and how can I assess their performance? Today's question is from Jonathan, who has recently purchased a used Inspire 1 along with accessories and batteries but is finding the batteries being unable to hold their charge during flights and would like to know where one can find Inspire 1 batteries and how one can assess them. We first answer Jonathan's question if the Inspire 1 batteries he possesses have any life left in them. We then talk where he can find Inspire 1 batteries and if 9 marketplaces like Amazon and Ebay are worth utilizing for purchasing an Inspire 1 battery. We delve into 2 important aspects of drone batteries that pilots need to know about and share the hack of rental services that allow pilots to rent batteries prior to purchasing them thereby allowing pilots to validate and check a battery before spending $$ on them. Watch this short and quick podcast covering important aspects of drone batteries that will help you avoid the anxiety of purchasing batteries for legacy drones like the Inspire 1. Get Your Biggest and Most Common Drone Certificate Questions Answered by Downloading this FREE Part 107 PDF Make sure to get yourself the all-new Drone U landing pad! Get your questions answered: https://thedroneu.com/. If you enjoy the show, the #1 thing you can do to help us out is to subscribe to it on iTunes. Can we ask you to do that for us real quick? While you're there, leave us a 5-star review, if you're inclined to do so. Thanks! https://itunes.apple.com/us/podcast/ask-drone-u/id967352832. Become a Drone U Member. Access to over 30 courses, great resources, and our incredible community. Follow Us Site – https://thedroneu.com/ Facebook – https://www.facebook.com/droneu Instagram – https://instagram.com/thedroneu/ Twitter – https://twitter.com/thedroneu YouTube – https://www.youtube.com/c/droneu Timestamps: [1:20] - Today's question on the Inspire 1 battery issues [2:23] - Assessing a battery's performance based on voltage reading [2:53] - Inspire 1 batteries on Amazon/Ebay - are they of value? [3:25] - 2 things to know about used batteries [4:17] - Renting batteries before purchasing pre-owned batteries
Where can I find Inspire 1 batteries and how can I assess their performance? Today's question is from Jonathan, who has recently purchased a used Inspire 1 along with accessories and batteries but is finding the batteries being unable to hold their charge during flights and would like to know where one can find Inspire 1 batteries and how one can assess them. We first answer Jonathan's question if the Inspire 1 batteries he possesses have any life left in them. We then talk where he can find Inspire 1 batteries and if 9 marketplaces like Amazon and Ebay are worth utilizing for purchasing an Inspire 1 battery. We delve into 2 important aspects of drone batteries that pilots need to know about and share the hack of rental services that allow pilots to rent batteries prior to purchasing them thereby allowing pilots to validate and check a battery before spending $$ on them. Watch this short and quick podcast covering important aspects of drone batteries that will help you avoid the anxiety of purchasing batteries for legacy drones like the Inspire 1. Get Your Biggest and Most Common Drone Certificate Questions Answered by Downloading this FREE Part 107 PDF Make sure to get yourself the all-new Drone U landing pad! Get your questions answered: https://thedroneu.com/. If you enjoy the show, the #1 thing you can do to help us out is to subscribe to it on iTunes. Can we ask you to do that for us real quick? While you're there, leave us a 5-star review, if you're inclined to do so. Thanks! https://itunes.apple.com/us/podcast/ask-drone-u/id967352832. Become a Drone U Member. Access to over 30 courses, great resources, and our incredible community. Follow Us Site – https://thedroneu.com/ Facebook – https://www.facebook.com/droneu Instagram – https://instagram.com/thedroneu/ Twitter – https://twitter.com/thedroneu YouTube – https://www.youtube.com/c/droneu Timestamps: [1:20] - Today's question on the Inspire 1 battery issues [2:23] - Assessing a battery's performance based on voltage reading [2:53] - Inspire 1 batteries on Amazon/Ebay - are they of value? [3:25] - 2 things to know about used batteries [4:17] - Renting batteries before purchasing pre-owned batteries
DOKTOR SHOP - E-Commerce Erfolgsrezepte mit Dr. Sebastian Decker
Amazon, eBay, etsy und co. sind hervorragende Marktplätze. Darauf alleine sein E-Commerce Business aufzubauen ist absolut leichtsinnig. Marktplätze haben entscheidende Nachteile und Risiken: 15% Gebühren und mehr Funktionierende Produkte werden nicht selten vom Marktplatz selbst kopiert Die Kundendaten gehören alleine dem Marktplatz - Kundenbindung nahezu unmöglich Du stehst im gnadenlosen Preisvergleich zu zahlreichen anderen Wettbewerbern und und und... Mit dem eigenen Onlineshop, gehören 100% des Umsatzes dir, du kannst dazu deine Kunden langfristig an dich binden und die Preise erzielen, die du dir wünsch. Und das Beste: Du baust dir wirklich eine echte Marke auf. Doch viele E-Commerce Unternehmer, die erfolgreich auf den Marktplätzen verkaufen, schaffen es über Jahre hinweg nicht, denselben oder mehr Umsatz mit dem eigenen Shop zu generieren. Wie du mit deinem Shop, deinen Amazon, eBay, etsy Umsatz überholst, verrate ich dir in dieser 83. Folge des DOKTOR SHOP Podcasts. Was du aus dieser Folge für dich mitnehmen kannst: 3 essenzielle Bausteine eines starken Shops 3 Schritt-Vorgehen beim Aufbau eines Onlineshops, an das du dich unbedingt halten MUSST, wenn du erfolgreich verkaufen möchtest. Du möchtest auch eine persönliche Sprechstunde mit mir? Dann bewirb dich hier für eine kostenlose Shop-Analyse. Der neue Video-Podcast Schau dir in Zukunft auch unseren Video-Podcast auf Youtube an. Neue Folgen findest du wöchentlich auf unserem Kanal. Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker EVOLVE Digital Webseite YouTube Kanal Kostenlose Shop-Analyse mit Dr. Sebastian Decker
ŞEHRİN ALTINI ÜSTÜNE GETİRDİM | ingiltere Vlog #5 Merhaba Arkadaşlar ben Akın Yılmaz. Bugün ingiltere'de gezintiye çıktık, vlog serimizin devem videosuna hoşgeldiniz. Ekibim ile birlikte Sizlere, ebay dropshipping nasıl yapılır, ebay'de satan ürün nasıl bulunur, amazon etsy shopify dropshipping ve print on demand nasıl yapılır gibi soruların çözümünü üretiyoruz. 2021 internetten para kazanma ile ilgileniyorsan bu kanaldaki içerikler tam sana göre. 12 yıl süren ve dünya çapında 172 ülkede 100.000'in üzerinde öğrencimle atıldığım bu E-Ticaret serüvenimde öğrendiklerimi en iyi şekilde sizinle paylaşmaya çalışıyorum. Gerekli çabayı , gücünüz , yaratıcılığınız ve idealleriniz ile birlikte harekete geçirip pes etmezseniz , başarı kaçınılmaz ve bir o kadar da hayatınıza anlam katacak sürekli bir olgu haline dönüşür. İlerleyin, durmayın… ⭐⭐⭐⭐⭐ Yeni eBay ve Facebook Marketplace'i kapsayan e-ticaret kampımıza siz de bir göz atın: https://bit.ly/3GXn9Nc Yeni Hizmetlerimiz: https://digitalmarketmentoring.com/ozel-hizmet⭐⭐⭐⭐⭐
In questa ultima puntata di Cultura Digitale 2021 abbiamo parlato di:-
This week we've got reselling news from eBay, Amazon and more along with a quick what sold recap! I've created a series of Reselling Logs, and Personal Journals, which you can see on Amazon! AWS Problems Impact dozens of sites USPS Delays Extra Fees eBay Accidentally Suspends Sellers eBay Now Displaying Items Sold Count on Stores eBay Worried About New 1099-K Requirements eBay 3D View for Sneakers eBay Up and Running Grant Recipients Amazon FBA Shipping Updates Amazon Third Party Fees Enough to Offset Prime Loss NYT What Happened to Amazon Give this podcast a review at https://www.podchaser.com/GalaxyCdsRocksAndFlips Visit My Website: https://galaxycdsrocks.com Watch My YouTube Channel: https://bit.ly/GCRocksYT Shop My Ebay Store: http://ebay.us/oljLOV Visit the Galaxy CDS Rocks Swag Store: https://teespring.com/stores/galaxy-cds-rocks Donations to the channel accepted at: https://www.paypal.me/galaxycds Try List Perfectly! I recently signed up and am in the process of moving over 6000 listings from eBay to Mercari, watch for future updates! Use this referral link, be sure to input referral code 634 and save 30% off your first month, please and thank you! https://listperfectly.com?ref=634 Sound effects obtained from https://www.zapsplat.com --- Send in a voice message: https://anchor.fm/galaxycdsrocks/message Support this podcast: https://anchor.fm/galaxycdsrocks/support
EP279 - Amazon, EBay, Shopify Q3 Earnings In Episode 257 we talked about IDFA and the impact of privacy and digital ads, and then on Episode 277 we talked about Supply chain pain (SupplyPain™). Now that we're in Q3 earnings season we're seeing those themes play out. This week we dive into the earnings calls from Snap, eBay, Shopify, and Amazon. We also discuss the Rent the Runway IPO. Episode 279 of the Jason & Scot show was recorded on Thursday. October 28th, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:00] Welcome to the Jason and Scot show this is episode 279 the Halloween edition being recorded on Thursday October 28 2021 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:18] Hey Jason happy Halloween. Jason: [0:21] Happy Halloween to you too Scott are you a big Halloween guy I kind of imagine you are. Scot: [0:26] Am I like to dress up but once my kids became teenagers that was suddenly not cool so I haven't been dressing up since probably for probably like the last few years so. If you dress up for your son enjoy it while you can. Jason: [0:42] Come over and spend it with us Steven is happy to be your dress up beard. Scot: [0:47] Yeah he would have a Darth Sidious outfit and work to the channel visor Christmas party and scared all the look it's so so I don't do that with five and under. Jason: [0:59] Yeah you probably weren't invited back to your own company's Halloween party. Scot: [1:03] Yeah well a lot of times the wives didn't know that I was so sorry. Jason: [1:06] Yeah but the other way to think about it is that it's Christmas in October both because retailers are desperately trying to pull holiday sales and but also because Apple finally release the new Macbook Pros that you and I have been waiting for. Scot: [1:20] Yeah yeah we had some Getty conversations about that you've got the new chips and yeah and you know the Apple, the Apple launch events have gotten kind of weirder and weirder with covid like now it's like you know Tim standing in a Tim Cook standing in a giant corn field then the the camera flies around like a crow and so so those have been kind of fun to watch just for the theatrics of they're going through. Jason: [1:47] Yeah yeah no the production like despite the fact that it's all pre-recorded and stuff and you know the the production value is pretty high I I'd like to see him go the other way it should be like Tim Cook in his pj's in his kitchen being like Oh and we invented a new chip. Scot: [2:02] I miss Johnny I've saying aluminium this my favor. Jason: [2:05] Yes and as you may know aluminium is dramatically more expensive than aluminum. Scot: [2:11] Yeah and chamfered edges. Jason: [2:13] Yeah all that's gone now it's just a chunk of aluminium but I'm excited to get mine I have a little jealousy because I feel like we both ordered early on launch day and I think yours already shipped is that true. Scot: [2:29] Yeah it's somewhere on a plane from Shanghai right now I hope according to the the tracking number we'll see. Jason: [2:36] Nice nice I will be excited for your unboxing and I half expected that when you jumped on the, the conference call to record this one that you'd be wearing like a Versace like jogging suit or something because my my Google Alerts have blown up this week because get spiffy is on fire. Scot: [2:56] Yeah yeah we had a big week it's few we announced our Series be fundraising so that was a lot of fun, I think I had a record LinkedIn post I think I had something like 300 comments and so those those good it's always. Yeah it's been a kind of a crazy 18 months for us and I can definitely commiserate with our retail folks that are going through harder times now we had those common being the pandemic but got through and. It's been crazy we've since March our business has grown like eighty percent so it's been like this crazy post covid-19, perfect storm for for Mobile Car Care Bears, you have no one can hire anybody but we've been able to kind of squeak that out and then no one can get new vehicles so they're running their vehicle Vehicles longer, they don't have anyone to take them to brick-and-mortar service centers they don't have mechanics to hire so they call us if so that's been it's been a lot more fun than this time last year. Jason: [3:54] That that is awesome I'm going to assume the one slight negative is you get some good news like that you get all those those post cooking on LinkedIn and I'm assuming, every vendor under the planet has I read your news and is now pitching you for something. Scot: [4:10] Yes yeah I try to forward them all to you because, there's a lot of Executive coaching out there available that you know maybe you could use a lot of video stories a lot of AI chatbots you know I don't know how on Earth we have, the world can sustain at least a thousand AI chatbots but there are a lot of those out there yeah when trick is someone told me, if you put an emoji in your name on LinkedIn the Bots pick it up or get confused by it so that that helps give me an automatic filter so if someone kind of uses that emoji when they're kind of like hey Scott and that you know they put the Emoji then you know that it's a bot so that I just delete. Jason: [4:54] Oh my God this episode of the podcast is now like officially worth it just for that that's a pro tip. Scot: [5:00] Life hacks yeah I'm here for LinkedIn life hacks that's my that's my speciality that and saying aluminum. Jason: [5:08] Those are all good skills but congratulations I know it's non-trivial ever to get people to have their trust in you and invest and then in this climate in particular I'm sure. It was a rigorous process. Scot: [5:25] Thanks thanks and we actually added the folks at Goodyear Ventures so shout out to them I think some of their e-commerce folks listen to the show so appreciate their support. Jason: [5:34] Nice A wise choice in podcast as well so any e-commerce stuff you follow this week. Scot: [5:42] Well it has been probably one of the more interesting weeks in the land of e-commerce for a while so listeners will remember that you know. We were recording this in October so this is always an interesting time to read what's going on in the Q3 results which kind of sets us up for Q4. So we always pay particular attention during this time of year. But if blisters remember back in March of this year you and I I would like to say and I think if we voted on this would be unanimous we're basically Clairvoyant Nostradamus level of predicting things. You and I both kind of felt like the industry wasn't taking this idea if a the Apple privacy changes coming to both iOS what is it 14.5 and then later 15 added some more. It didn't seem like anyone was taking that as seriously as you and I kind of felt like it was going to hit him so he did a really big deep dive on that that's one of our more popular episodes that's 257. And then into 77 you and I again being The Clairvoyant Wonders that we are we started talking about the supply chain being way worse than folks thought it were in coined Supply pain. So we are now starting to see those two things Collide in really interesting ways that I don't. [7:02] You know I think our guesses that those would be bigger than people thought on it came true so let's walk through what that. The first one was Snapchat so they we don't usually cover them on the show but I think it kind of sets the tone here they started off their earning Seasons last week Thursday on the 21st, and they just totally whiffed on their expectations and I thought it would read this little segment from from one of the Wall Street. [7:30] Analyst. While snap was clear that changes have not impacted the efficacy of their advertising iOS 14.5 is limiting direct response advertisers ability to measure and optimize campaigns on Snapchat. Leading to reduce spending on the platform specifically the update was pushed to users in July blah blah blah blah and it restricts the advertisers ability to use their measurement tools. So basically used to be able to measure what was going on in Snapchat and you know and because it's in an app and that's largely the use cases inside of the app for advertisers they have no idea. Traffic is converting or not so that's not good especially, you know and then advertisers are into buckets you know this but just for listeners there's brand advertisers were just kind of top of the funnel building awareness in just really trying to be seen and what not, and then there's more direct response where you're really trying to measure you know I'm selling in Snapchat Maps I'm a convenience store and I want people to come in and get a slice of, and I'm measuring that conversion that just went away so that big segment of advertisers is very upset. And what Apple did is they offered this alternative I don't know the right way to say this but it's their own ad that work how do you how do you say. [8:47] Gad Network Scott ad Network I don't know I'm going to call it apples ad network but that's not the official name. So Apple said okay don't worry everyone we're going to do this privacy thing over here but we're going to give you these little tool sets so that your advertisers can see what's going on. Well those things really stink worse than anyone I ever imagined because you know they. Because they're super anonymised you have to have you have to be at this really big scale so if you're kind of a micro let's say you're not 7-Eleven your Joe's convenience store, well in Des Moines Iowa well you're never going to have enough data in there to give you anything so so it doesn't work for this vast segments of advertisers I think everyone was surprised by that, then if it does work the reporting is delayed as much as 72 hours so it's like what happened last Thursday kind of thing, so it's just a total train wreck and then on top of that to kind of pile on, snap said in addition a bunch of their brand advertisers turned off because, they just don't have any products they can sell because of the supply chain problems so so it was a double whammy for snap and the stock Plum old plummeted like, 10% the first day and has continued to slide and so it's down 20 percent as of now so that was that got everyone really squirrelly and spooked out. [10:16] What is your take on the Snapchat side. Jason: [10:18] Yeah no I mean you I think you covered it really well like in general there has been a trend where more ad dollars are shifting to more of those direct response ads so the fact that like that's the. [10:31] The side of advertising that got diminished was like extra severe because you know people were generally trying to spend more money at the bottom of the funnel than, then they had in the past these digital, platforms and especially after Google and Facebook they the bulk of their advertisers are the long tail Advertiser so they tend to be smaller people that are more impacted by these sort of like cohort models that, the Apple and Google are trying to use, um and I would just say like there is a funny thing here like the attribution always sucked and it best it's this last click attribution someone saw your ad clicked on it and then bought the thing. And so therefore your ad was worthwhile you never will know if you would have sold the thing, without that add right and they may very well have like type your name into a platform that then showed your ad right above your organic listing and. You know the the ad kind of stole the click right so. So you know there always is this dirty little secret that like attribution is not the same as incrementality. And you know now like these advertisers that used to be able to justify their spend are having a harder time because of these numbers but the other thing is mucking up is about 73% of all these digital ads are programmatically bought so. [11:56] Computer program buys it and guess what the most important impart inputs are for that programmatic algorithm its, those those ads success metrics so the fact that is delayed 72 hours it's not just an inconvenience that you know someone buying an ad isn't going to see a report for a couple days, it means you can't do this real-time bidding based on like you know hitting particular row as goals and things like that with your at so, it is a mess I would just say you know snap and Facebook you know used to be a huge competitive advantage that the bulk of their user base was in this mobile app and you know the fact that everything happened in the app was a huge benefit and now it's. It's unfortunately for them sort of biting them in the in the butt. Scot: [12:40] So so that got Wall Street very much awake about this issue and many of the reports were like we just don't know how bad Q4 is going to be because, you know iOS 15 is now out and it increasingly has turned the crank on privacy this one is really more around the efficacy of email marketing, but if you're if you're a brand you have you know and used to do a ton of direct response advertising and snap and, you know you're doing a bunch of email marketing you've just had two legs of the stool kind of taken out from underneath him so. This got Wall Street very worried a lot of the stocks kind of reacted and then that was kind of the set up this week so then we hit Monday of this week, and Facebook was next up and everyone was like losing their mind because if you think about Snapchat is largely used through the app on phones same is similarly true Facebook at least has some desktop traffic. But I believe snap doesn't have any it's just an app yeah it's got to be snap. [13:41] Sermons like okay this is going to be bad but how bad so Facebook came out and they miss their consensus numbers but they were in range with what they had kind of guided to so I wear a snap kind of thing just totally blew up everything. And then they also kind of lowered going into the fourth quarter and so there was kind of a little bit of collective sigh of relief that was like who that wasn't as bad as we thought it would be. [14:08] And they kind of said oh yeah and also we're going to change our name so everyone's like what, okay but then they did they didn't change their name at that particular time so that was kind of weird, so everyone is kind of like what is this and you know they are obsessed with this idea of the metaverse we should probably do a deep dive on this at some point but this this idea that, you know you'll kind of be able to go in and out of the seamless 3D World either with augmented reality or virtual reality and, Jason I love to talk about this future things but don't have time to get into it here, so everyone was like okay that wasn't so bad and then on Wednesday both eBay and Google announced Google surprise to the upside and, you know I believe this is because they are they own a phone platform they own a browser, so in this new world of third-party data kind of going away they're in a pretty good position because they have a lot of first-party data. Now they do have some exposure you know especially through like their ad networks and stuff but they were able to mitigate that through the bulk of their other activities. [15:18] So so that was interesting and then reading that report one thing they actually called out was that they one of the segments that was stronger than anticipated was the kind of called it e-commerce and that encapsulates. The traditional Google shopping that most merchants and brand folks will know, but then they talked about how they're having their starting to see a fair amount of success on YouTube and it wasn't clear to me I was going to ask you it wasn't clear to me what exactly they were talking about their they didn't they didn't elaborate, no is it live streaming is it some product, I think you can send a feed into YouTube now and how things bought through there so I wanted to pick your brain on that Google aspect of. Jason: [16:01] Yeah no it is getting a lot of traction and it's a there's a family of AD products on YouTube called YouTube shoppable ads and it. It's less about live streaming there's a tiny little bit of it on YouTube that's why I've streaming but it's it's being able to embed clickable links in video streams and then add pre-rolls for other people's video streams, the let you endemically buy a product and so the and the. You know the the amount of volume on those kind of add products versus like a product listing add on Google searches lower, um but the efficacy is much higher and the growth rate is is much higher so people are consuming a ton of minutes of a video on the YouTube platforms and you know now we're starting to see. Tangible examples of being able to convert those audiences into buyers so that's that's kind of interesting but it's less live streaming and more. Sort of you know embedded links in the video that that either do an endemic check out on YouTube or send you to a Retailer's e-commerce site. Scot: [17:15] Yeah yeah I definitely want to dig into that maybe we could do a deep dive on another show and kind of look at some of these cases I think it's interesting so then everyone was like holy cow this is this is awesome Google did great and then eBay announced and their their results are kind of what I would call, Punk they're just kind of like yeah you know they they weren't terrible like Snapchat and one of the nursing things is Snapchat set the bar so low that people missing consensus kind of was like, almost like a hooray it was a really weird setup I've never seen anything quite like it so it's kind of an interesting result there, so you know being being not terrible as kind of the new win oddly enough, so there gmv was down 12 percent year over year because of these tough comps, and you have a picture maybe we can talk about where you know you see this mountain last year of, do the pandemic and now women's comping against that mountain and a lot of folks especially, Pure Play anyone Pure Play retail they're not able to compliments that they're coming down their growth has slowed below to kind of where that mountain of growth was last year and eBay has fallen into that trap. [18:26] They did spend a lot of time on the call and I thought this was, Clairvoyant of you that kept talking about comping against 2019 so kind of a two year ago comp because that takes the pandemic out and makes you look better when you take that big mountain of a year Outlast in kind of in the sandwich of, the 2019 in the 2021 and when you do that they were up 9 percent so they felt like that was kind of when I don't know about that. Jason: [18:51] Yeah if you do a word cloud of all the the earnings calls this quarter two years ago will be the biggest phrase on the word cloud. Scot: [19:02] So then today was interesting because the setup was and I don't think this is ever lined up like this so in the morning we had Shopify and then in the evening we had Amazon, and when you when you when you're a public company you have to you can't you can't announce earnings while the markets open most people historically have done, you know after market close Shopify for some reason they like the morning, part of it is I think you don't compete with analyst for their time because sometimes these internet analyst. You know like on that night we had Google and eBay they'll go to the what'll happen is they'll see the press release and I'll have to decide which one of the calls they're going to go to. And they'll say they all go to Google well now you're the eBay folks in your like does anyone have a question and it's crickets and there's no Wall Street analyst. It's kind of there because they're they're all over on the you're competing for their attention, so yeah so so it creates this interesting setup in that like around eight o'clock before the market opened 8 a.m. eastern Shopify announced and this one was really super squirrelly so. Shopify has been priced for Perfection for a very long time if you look at the various ways of measuring you know they're there. [20:18] Valuation against Revenue multiples of Revenue or ibadah or any of that and you look at a chart there always way up in the upper right hand corner just way off the charts and how Wall Street has valued the. So you know so they actually came in below expectations pretty considerably on the top and bottom line. But again because of that weird Snapchat has Snap Chat setup. It was viewed as a victory which is kind of really strange because I would have guessed. Because Shopify has been so price for Perfection they were kind of set for like a ten to twenty percent correction and then you know they would get back on track, but no they were like up 8% by by missing their numbers says like super strange reaction I don't hundred percent understand. So so I think what it indicates is that folks you know Wall Street was like really worried about it because, again they don't have a ton of they're there their merchants, largely our advertising that could be like a set of these these Snapchat advertisers or they're on Facebook and those guys had headwinds and it just felt like it would be natural for them to face. [21:28] So just put some numbers on it their revenue grew 46 percent year over year and Wall Street expectation was 54% I think this may be part of it too right because, this dismiss is still, pretty pretty good compared to some of the other numbers we just went through right so a 46% grower missing 54% expectations during these tough comps has as it's not hard to shed a tear on that. [21:53] Now they did they did kind of danced around i d f a and supply chain and and for the first time that I'm aware of the client to put out a consensus like an estimate for next year and they kind of talked about a framework. Um so I think and the other trick is if you think about it they're doing that call today which is the 28th right. So in their their digital business so they should have they have a kind of a read on the quarter so so I kind of felt like the body language was maybe that. They're not the setup in the queue for is maybe getting a little bit worse than Q3 but I may be reading too much into that so I thought that was interesting and then, they did talk about the supply pain, and then finally one of the big investment areas they called out for holiday is this Shopify fulfillment Network which I thought was interesting because I keep getting conflicting information on this where I've had people tell me they've got one thing in Canada and one of the US and they're tiny and they're not investing in it then on the call they're talking about how they're really investing in it so I don't I don't know what to make of that. Any takeaways from Shopify on your side. Jason: [23:02] Yeah well if you so first of all I have a personal theory that shopify's going to be more impacted by Supply pain than some of the other big players were talking about right and that's because, they don't, they're not a retailer they don't have any fulfillment they don't sell anything to Consumers they're just an aggregation of a ton of small businesses and there's none of those small businesses individually have any leverage our resources to hedge their supply chain problems whereas, Amazon and Walmart have a lot of levers and can buy ships and moved to different ports and do all kinds of different things to mitigate, the supply chain risks and so I I do think because they're predominantly small businesses that they're going to take a bigger hit from the supply chain disruptions then. Is Amazon so Point number one the, I looked at their gmv numbers and and I have to say like in general I'm a fan of Shopify I think they solve a real problem they do it really well I think they have a ton of growth opportunity, I think they've got a bunch of smart profitable. [24:14] Accelerator businesses that they've you know kind of added to the the core platform and the one I like the most is shop pay, and you know their own payment technology is now driving 50 percent of their whole gym V so they've done a terrific job of watching this this payment technology and getting incremental revenue from that and that's you know that's much more valuable than the, thirty bucks a month or two hundred bucks a month they get for hosting because as those the small businesses grow they get to grow with them and all sorts of good things so that's my precursor, um I hate it when people compare their gmv to Amazon and other retailers because it just it's not Apples to Apples. [24:56] Shopify is gmv mostly grows because they add a hundred thousand more small businesses that are each selling a hundred thousand dollars worth of stuff right and so it's, it's not like Shopify hasn't attracted any customer Shopify hasn't sold anything it's kind of like if you said well FedEx is gmv is bigger than Amazon's or ncr's GM V which is the cash register in Walmart and Best Buy and Starbucks is much bigger than Amazon like it is but who cares right like they like NCR didn't create any of that traffic so. Let me just say like there are all these numbers where their cumulative GMB is getting very significant it's over 400 billion their gym V4 last quarter was 41 billion so that puts them at like. Was that a hundred sixty billion run rate which you know is starting to get there as I like the fourth or fifth largest e-commerce site, um and I like I think that's a false narrative that always annoys me a little bit. Scot: [26:01] They had their on CNBC and they have this stat they like to do where it took them eight years to get to a hundred billion and then a year to get to the next hundred billion or something I forget the number but. Jason: [26:12] So one one side note that the thing that always drives me nuts about their gmv as they don't give you any breakdown about churn right so you don't know. Like is that because all the their original customers are thriving and growing and making their GM V much bigger or. Did they lose all of those customers because they went out of business but they got twice as many new customers we really haven't known in their investor presentation this time they did have a cohort graphic. The kind of and it didn't have any numbers on it and you know so it's kind of hard to interpret but like. It implied that they're all cohorts are a disproportionate amount of their revenue and that their turn is less than I personally suspected, so I actually will reach out offline to Professor Dan McCarthy and see if he wants to accept the challenge of trying, to reverse into some some churn numbers from those Graphics that they provided. Scot: [27:11] Yeah that the trick they do in the software as a service world is they'll take a section of customers cohort like you know, Q 1 2019 customers and then the look at the revenue from that cohort well you could lose like eighty percent of them but the 20% survivors if they go up you know if they have sizable gmv growth their revenue swamps the unit lost of 80% that my guess is that's what they're doing. Jason: [27:36] Yeah and it's still for everyone listening it still is wildly long tail like they in this investor presentation they have a list of like the there there big Enterprise logos and it's Jim shark. Which is a. You know probably one of the bigger digital native vertical Brands but you know not not a billion dollar retailer and it's Staples of Canada right and like Staples is a good brand Canada is smaller than California so like. You know it's not like they're they're you know taking these huge Enterprise sites yet. Scot: [28:12] On CNBC they talked about how they just once Banks and that didn't really resonate with me I just can't imagine I don't know maybe it's like a side maybe it's like an international side or something. Jason: [28:22] Yeah now and I do think they have a ton of I mean they have a ton of growth in North America but the international growth I feel like is you know, huge for them and then all these payment things and, and you know they partnered with with a firm so they have buy now pay later in their payment echo system and remember, like you can now use their payment system for transactions that are not on Shopify so it's an endemic payment option on Facebook now and so it's interesting like in the long run they could get out of the web hosting business in just you know be a bigger more profitable PayPal. Scot: [28:56] Yeah sidebar there is a lot of rumors that house going to buy Pinterest and largely driven by this IDF a where everyone's trying to if you're at the bottom of the direct marketing World funnel all those people because of idea of a an unintended consequence I didn't catch up to Wood is they're all trying to walk up the to the the first party data which would be by acquiring Pinterest set very interesting you know I would say we were early. Jason: [29:26] You put in this but they came out strongly and allege that that wasn't true. Scot: [29:32] Yeah well it's interesting to Think Through like you know I do think that a lot of firms are thinking about this because the idea of a is actually causing maybe even bigger ripples than I thought. Jason: [29:43] In my world the way that plays out is everybody is like so focused on the retail media networks right so selling ads on the retail properties where they do have first party data, and it's a it's a very good practice everyone should be doing it but like. The amount of attention it's getting right now like how hot it is in the market like is way bigger than the possible upside and so you get like. Every you know Clarin as a buy now pay later service like they have an ad Network right I just like just for the the you know like if you use the clarinet app too, to maintain your installment love there there's like ads in there that they're selling to to advertisers and a personal favorite is the gap and the reason that's funny is like most of these ad networks are selling to their in what they call endemic advertisers right so if, Procter & Gamble is selling Gillette razors at Walmart than Walmart will get Procter & Gamble to buy a jet razor ad on Walmart.com it makes perfect sense, um guess what there is not at the Gap in the endemic for its first it's all Gap product right so they've gotta like they're going to get Kanye to buy an ad I guess but um, you know they've got to sell to non-endemic advertisers which is a much higher bar so it just funny how. Right there is a huge rush to first-party data right now. Scot: [31:09] You get a network and or you get an ad Network it's like Oprah giving out ad Networks. [31:15] Okay so that brings us up to this evening when Amazon released so it feels like everyone had kind of. We have breathed a sigh of relief and I was like oh Amazon's going to crush it and then Amazon and if you remember last quarter Amazon kind of had a bit of a mellow kind of slight Miss quarter. And you know the stock if you look at these these kind of there's all these different names for it like Fang and all this stuff but these kind of Mega tech stocks, a lot of them have been moving pretty aggressively so Microsoft Facebook Apple Etc especially Tesla and then Amazon has been lagging the pack and usually they're the leader of the pack so, yeah I think a lot of people were expecting kind of a beat and a Amazon to really kind of take off because it's been under pressure. That didn't happen so they actually missed expectations the revenues came in at a hundred and ten point eight billion which was below the hundred fifteen point five billion so 15% year-over-year growth which is, you know a very uh name has on Nyan kind of a result now it's better than, eBay is minus 12 percent but then again Shopify and I know it doesn't count exactly because they're adding scene for sales but you could argue I guess so is Amazon's adding third parties in here too, so it was it was a bit slower than people thought in Q2 they grew 24 percent so another big step down. [32:44] A lot of this is. [32:47] They're Mountain last year really because they focus on so many essential items and Q2 they really didn't get a bump until Q 3 q 4 so there they're comping their Compass actually harder than maybe like an omni-channel or even in eBay just because of the focus of. You have sung mask and what they called kind of Emergency Essentials last year. They peel the onion and they have this one segment called online source and that was only a 3% for the third quarter and that was a deceleration from 13% in Q2. And then this rippled to the bottom line where operating income came in at four point nine billion which was well below the 5.5 billion consensus, so that's the bad news and there was some good news do you want to cover some of that. Jason: [33:35] Yeah and side note is there a new thing called like. Like you know there are always these I'd beat and raised like you know vernacular for like you know you beat the consensus and then you you raised your guidance I feel like there's a new thing it's missing grow where like you miss all your consensus numbers but your stock still goes up. Scot: [33:56] Yeah that Shopify totally nailed that one has come very strange but they did it. Jason: [34:00] Um so yeah some of the interesting things in the in the Amazon number. I like to break down those segments you hit the you know the big segments online retail and it obviously. Had a pretty slow rate of growth by Amazon standards but an interesting subset of that is physical stores right so Amazon's got. Eight different retail formats the bulk of them is 500 Whole Foods stores and historically Amazon's physical stores is the one segment that shrinks every quarter right so going back to Q2 of 2020. Physical stores went down Thirty thirteen percent and then 10% in Q3 and then 7% in Q4 and then 16 percent of in q1 of this year and we're just we just got used to seeing that number go down and we all thought it was going down for two reasons, number one Whole Foods was kind of a distressed asset when they bought it and they haven't really improved it in any meaningful way some people would say they've. Diminished it and so like it probably is shrinking and it's the bulk of their the retail sales but then. [35:09] What Amazon has done for Whole Foods is help them sell groceries online and then of course the pandemic help them sell a lot of groceries online, but ironically Amazon doesn't count those whole food online orders as whole food sales they're not physical sales that that those dollars get attributed to Amazon online and not to Whole Foods brick and mortar, so if there's a big. Shift in mix from shopping and store to ordering for home delivery from Whole Foods that actually hurts physical retail sales so for all those reasons we're used to seeing that number go down, last quarter it bounced up ten percent and then this quarter it bounced up 12% so, I have to be honest I'm not exactly sure what's going on their part of it is e-commerce had such a big growth last year that comparatively, read the the rate of retail growth has kind of accelerated brick-and-mortar growth has accelerated a little bit and the rate of e-commerce growth while still higher than brick and mortar has decelerated so that kind of mix, you know maybe as favorable for the way Amazon does accounting for these stores maybe some of the other store concepts are, starting to get more traction like the Amazon Fresh stores perhaps I don't know but. [36:24] It's interesting to see that number going north for the first time in recent memory, of course everyone always talks about AWS being the profitable segments so they sold 16 billion dollars of AWS which was 39 percent growth which was an acceleration and growth so again, that's been kind of growing at 30% of quarter and now you know last quarter at Route 37 and 39 this quarter, um that makes a lot of sense the pandemic drove a lot more people to the cloud and online so you know it's AWS is firing up. [37:00] And then going back to the ads I talked about how big a deal retail ad networks are Will by far the biggest retail ad network is Amazon and they somewhat derogatory to me like Calder the retail ad Network other sales in the in their, and so this was their biggest quarter ever they sold a billion dollars worth of ads for the quarter which is 49 percent growth which is. Actually a significant deceleration Q2 grew at 83 percent right so this number is growing really fast. But the way to think of this is if you add up the last four quarters of their ad sales they sold 30 billion dollars worth of ads if you add up the last four quarters of AWS they sold fifty seven billion dollars worth of server services. [37:51] Think about the cost for that 57 billion dollars worth of server Services they have a bunch of silicone they make their own chips they pay a ton of electricity and they pay rent and people in all this stuff. In order to deliver that aw s right so there's a lot of cost for it to get that fifty seven billion dollars worth of sales. The the the cost of those ads is near zero right like. It's very well and so 30 billion dollars in ad sales I guarantee you is more profitable than fifty seven billion dollars in in server capacity sales and so, like its I said this last quarter but it's even more clear now that the most profitable business that Amazon is now. Um this this ad Network and in their their their investor call and he's sort of address that and he talked about the fact that like hey, we don't really. [38:49] I think internally of breaking out retail sales versus ads versus Marketplace because they are inextricably linked they all need each other, um and you know together they're a super powerful flywheel but like you know they basically recognize that like. Yeah you know we could break even or lose money selling Goods. When we're making a fortune on the 30 billion dollars of ads that we get to sell because of those goods right and and all the seller services for the marketplace half of their sales so. Like you know the the myth that that the retail pirate of Amazon's business is not profitable or less profitable than things like AWS like I think is. Is getting even more exposed and again all those those those businesses AWS and ads are are growing quite healthily at the moment. Scot: [39:42] Yeah it's interesting Colin Sebastian who's a good friend of the show and it's been on many times he pointed out for the one of the interesting. Parts of this quarter is for the first time if you think about Amazon having two pieces of product business and a service business so a Services would be a WS ads, this thing they call merchant services which is kind of FBA and some of the marketplace Revenue goes in there and subscriptions that is now for the first time the revenue from those pieces that quote-unquote Services pieces is bigger than product revenues for the first time ever, and you see it in these numbers right so online stores celebrated a couple other things accelerated but AWS and ads accelerated so it's a really interesting time where that that that kind of Tipping Point happened inside of there. Jason: [40:35] Yeah yeah for sure and then two other takeaways from the earnings call that I thought were Jewels they got asked because you talked about. Advertisers on some of these other platforms like Snap slowing down because of Supply pain right if I don't have products in stock I probably shouldn't be advertising those products, so they got a spike is other going to take it in the shorts and Q4 because advertisers are going to cut back because of Supply pain. Um and Amazon's answer was no that they're not seeing, people getting back on on ads from supplied pain they said like what is likely Gonna Hurt our comps and add sales for Q4 of this year is that Prime day was in Q4 of last year and that there's a lot of, add activity that's driven by Prime day so they said like you know what car comps. Four ads in Q4 maybe not as strong as they ordinarily would be but it's going to be because of the shifting dates of prime day not because. Advertisers are slowing down which is interesting and again Amazon's attracting. The long tail and the the head advertisers whereas like Snap is mostly getting long tail advertisers so. I found that really interesting and then Amazon also said like what. [41:53] Supply chains going to be really challenging and as a result we are incurring a lot of incremental costs but they were very strong that it wasn't going to hurt their revenue number that it was going to hurt profitability, but they felt like they had enough levers to pull and pull those levers, to ensure that they both were going to have enough inventory and that they were going to have enough fulfillment capacity, to deliver on that so they were super confident there and what they call that they said the the. Impairment that's going to be the most hard for them to overcome this quarter is not inventory it's not Logistics it's labor, right and that's the one that they felt like was the hardest for them to overcome is they've got huge turnover they're trying to hire a bunch of people and the cost to hire them are just you know skyrocketing because there's you know constrained pool of people willing to work and, and they're able to command a lot more for their their labor right now. Scot: [42:50] Yeah Jesse basically said that they're getting back in he she basically said I want to remind everybody this is a second quarter a CEO that one we have to choose short-term profit over long term customer experience we will lose money for for we will invest in long-term customer experience, Wall Street that is like we're entering into one of these investment phases usually they get kind of excited by it because usually ratchets, the orbit Amazons in up in the profit kind of spills over after about 18 months or so but there really wasn't a lot of enthusiasm this time so that was interesting, and then you know I mentioned the operating profit was about 4 billion their forecast for 4th quarter of the actually they do you know unlike most companies right now that are just like we have no idea what the heck's going to happen when I put out a fourth quarter forecast Amazon did, and they basically said the bottom line it could be between zero and two billion well that was like you know again that that's a very strong signal they're going to be spending a lot of money in the billions. And in fact they add a little color and said we see several billion dollars of additional costs related to and they put them in this order labor shortages higher wages, Global Supply Chain issues ETC but then they said they still need to hire 250,000 people for holiday and they're going to do whatever it takes because they won't be able to deliver and execute unless they have them. Jason: [44:14] He used an interesting metaphor he said like. That you know they just decided it wouldn't be customer Centric or in their long-term interest to raise prices or fees, and so he's like we really think of ourselves as a shock absorber and we are going to take the hit on all of these incremental costs for both our customers and our Marketplace sellers, um because we think in the long term that's going to strengthen the flywheel so I mean he was pretty like the you know there was not a lot of subtlety about the fact that like. You know it's going to there's going to be a lot of incremental costs to win this holiday but they're going to win the top line and not worry so much about the bottom line. Scot: [44:56] What else did you get from the Amazon call. Jason: [44:59] Those those were the big things one other thing that's interesting to me is. You know everybody's struggling to figure out digital grocery right now and saw the unit economics but there's this other tidal wave behind that that will call ultra-fast delivery and we've talked about a little bit on the show but they're all these firms. Go puff most notably but Joker and gorilla and all these firms like coming out with these. 30 minute or 15 minute delivery promises for a constrained set of products and one of the analysts ask Amazon like. You've always done really well against the your traditional retail competitors in terms of, of logistics but are you worried at all about these guys that are being like purpose-built for like a speed that's faster than your usual service level and it got a pretty arrogant answered I would say he's like. We really like our model we have a hundred and seventy eight thousand skews right now that are available for two hour or faster delivery and that's a lot more excuse to a lot more consumers than any of those companies. It was it was you know like I think obviously that is a space Amazons going to watch closely in play in but the. What's almost happening is they're just ratcheting up the service level for so many products I'm like when I you know Chicago is a advanced market for Amazon but when I put stuff in my cart now I get two options for same-day delivery. Scot: [46:29] Are you getting that like morning and then like there's like an insane one just like 4 a.m. Jason: [46:33] 4 a.m. to 8 a.m. yeah and it works like I wake up and there's stuff like at my front door. Scot: [46:39] Wow. Jason: [46:40] Pretty you know I wouldn't say perfectly but pretty reliably and so again like you know if I would have before noon there I have two windows often to pick. Products and I'm not having to go to some separate experience and Shop from some constraint set of products or things like that like I think the the universal experience in Universal cart and the move away from Amazon Prime now and all these separate experiences like, I do think in a way like Amazon is solving for ultra-fast delivery but they're just one generation more mature than any of these you know new companies. Scot: [47:14] Okay anything else there. Jason: [47:18] That is it on Amazon what did you have any other takeaways there's one other IPO that I thought was interesting this week. Scot: [47:24] Well then it was really weird because after the market closed we're all adjusting that and then Facebook's like hey everybody we're changing our name to Metta and then they put out this logo that looks like a warped eight on its side or like the infinity symbol that's been bent and you just look at it you're like I bet they spent eight hundred thousand dollars on that logo and you know there's. Jason: [47:47] Any amount of money spent on branding and Logo generation is well invested hashtag publicist. Scot: [47:52] Okay yes true true yes absolutely call Jason if you need new logo did you guys do that logo for. Jason: [47:59] I can neither confirm nor deny we did. Scot: [48:03] I love it sorry I love it. Jason: [48:03] Not because I'm being not because I'm being stealthy I just honestly don't know it's totally possible that we did. But I don't know but we certainly do a lot of great branding work including the Amazon logo so fun. Scot: [48:16] The chief the chief branding digital logo officer doesn't know what logos you're doing. Jason: [48:22] No but the way more talented people at Turner Duckworth would probably be able to tell us. Scot: [48:27] Okay cool what IPO did you say. Jason: [48:30] Yeah so have you been following their Rent the Runway IPO at all. Scot: [48:33] I have yeah. Jason: [48:35] Yeah so this is pretty interesting so. Digitally native company unlike a lot of the other digital native Brands that's kind of in the the re Commerce space right because they're they're buying a parallel and and renting it to Consumers, and they have been one of the the. Most hyped digitally native Brands because in general rental models can be like extra profitable you buy something once and you rent it a bunch of times, old Mentor mine Wayne huizenga used to do that with videos and he made a lot of money in that space and trash cans and other things. So it was interesting to both see their financials and then they actually have their IPO this week. So and it's a very. [49:23] I'll call it a bifurcated story so it's an 11 year old company they've raised over seven hundred million dollars in venture capital and their, wildly unprofitable coming into this IPO, so they lost a hundred and fifty four million dollars in 2020 they're forecasting to lose a hundred seventy 1 million dollars in 2021, um and of course they're in like the worst possible business case for covid right like they're they're renting apparel to women to wear to parties and to work, and two things no one did in 2020 is go to a party or go to work right so. [50:02] You know they historically they would have like hung their hat on having all this subscriber revenue and their subscribers basically got cut in half by covid their last 42 percent of their active subscribers the revenue drop from, hi in 2019 of 257 million 258 million in 2020 so covid really hit them. And you know you go man that it feels like they're kind of limping into the IPO and I want to talk about how that IPO went for them but two other interesting facts before we talk about that, one thing I thought was really interesting and and. Arguably like the one favorable thing and all of their financials is how they get the inventory that they're renting so, a catastrophic piece of news is that their inventory is way more fragile than I would have expected right so they they rent you know one of those garments six times and then they usually have to retire so they're not getting like. Tons of reuse about around each of these garments but thirty-six percent of their rental inventory. Is Rev share with designers so what that means is instead of buying it at the wholesale price and then them renting it a bunch of times, they're getting it free or at a very low cost from the design house and then they're sharing the profits with those those those brands. [51:26] That's frankly exactly how the video rental business grew like in the early days of Blockbuster we bought videos and rented them and later on you know we did rev share agreements with all them the movie studios and that. [51:38] Let you get a lot more inventory a lot more affordable. Um also surprising to me eighteen percent of their inventory is private label which I would have thought like a big part of the value prop of Rent the Runway was all these well-known designer Brands so I was surprised to hear they're able to get away with you know almost one out of four five garments being. [51:56] Being private label so that was interesting and then the last piece of catastrophic news is as bad as their finances look the accountants looked at it and threw up even more because, I mentioned that this inventory gets really perishable and and they have to throw it away well the what they did all their finances without including any depreciation of their inventory so, invented a new flavor of ebay.com bike ibadah before inventory depreciation and you know those if you were to actually put the depreciation on their books. The those losses I just read to you would be even much higher so. So mostly like a pretty negative look at the company going into this IPO and then I want to say they did the IPO at 21 and immediately the stock went up and they hit a high of 23 and everyone's like wow in spite of all this horrible finances. They're having a big IPO and then as the day went on the price started dropping down and now I want to say it's about 18 18 bucks and 85 cents so, you know pretty significantly down from that $23 offer. [53:16] Like Scott in your mind is like let's call it ten percent like is that a. An acceptable IPO is that a disaster does it surprise you given their finances that they were able to do an IPO at all. Scot: [53:30] Yeah and you know one of the ways I look at it is let's look at the valuation so they're doing a hundred and fifty eight million ish last year and we don't have enough data this year to kind of know there haven't really materially improved since then so let's say let's be generous and say they'll do 200 million this year they're at a billion market cap so 5x for a business that. You know has all the kind of the negatives you're outlined there. You know the they're not getting as much use of the Garment as you would think I think our friend Dan McCarthy is at MacArthur, McCartney or McCarthy McCarthy yeah he he kind of picked apart their Co hard data and it looks like they have pretty high churn, yeah I actually think it was kind of a win because that's a pretty good valuation for this snapshot in time. [54:24] Pricing IPOs is tricky because you want to kind of price it where you get a little bit of a pop but maybe ten to twenty percent up, but if you get more than at the company you're kind of sitting there saying we just sold a bunch of stock at a discount and that wasn't great now the good news is your hopefully you know you haven't sold the majority of your stock so you sold maybe 10% and I have like 90% that's worth more so it's. It's you're not going to totally cry over it cushions the blow yet going down isn't isn't a good look and it doesn't Kate that know a lot a fair amount of weakness as people you know maybe they got excited and they're coming yeah I think I'm gonna I'm going to kind of limit my maybe they sold half of it you also and I peel you're trying to place the stock with people that will hold it long term so the fact is down means that didn't really work that people were just trying to flip it for a quick buck. Jason: [55:17] Yeah one other side note like a lot of people were optimistic for this IPO because this like re Commerce model like it's you know potentially better for the environment, and looking at the economics it actually ends up that this is probably worse than like buying disposable apparel from H&M because like the the reverse Logistics of moving this stuff around so many times and then like having to throw it away pretty quickly and like you know weaning into the fashion trends and stuff becoming obsolete as new trends emerge like it all it all netted out to like it wasn't a very favorable ecologically story either. Scot: [55:58] Yeah well we'll see a for effort. Jason: [56:02] Yeah I mean my big takeaway again like there's there's going to be some interesting digital native companies but like this this myth that that is fundamentally an advantage model and that all these companies are doing great like this is one of the companies a lot of before there was any public data available everyone's like oh I think there's a billion dollars and they've got all this sticky reoccurring rental subscription Revenue so they're probably wildly popular and their costs are super low because they're renting the same garment over and over again so I this is an amazing business and then you know when you get to look under the covers why no it's not so you know I just I would just say, you can absolutely build a good digitally native business but like it's not a good business just because you're a digitally native vertical brand. Scot: [56:47] Yeah one for listeners yet as you know one of my favorite hobbies is I really love to watch The Road Show presentations but they're only out there for like a week or so all birds is on the road right now so that one is available and you have to go to Retail Road show.com and get from this list and watch it, it was one of the better ones I've seen in a long time the video they did the with the founders had like a cheekiness to it that was kind of unusual usually these. Jason: [57:16] Talking about the Auburn's one right because Rent the Runway is on there right now or was on their last week too. Scot: [57:21] Yeah it's on sadly it's faced off yeah the all birds one is really really good so I recommend folks watch that one and then I just saw that NerdWallet hit and I'm kind of interested to see how they talk about that one. Jason: [57:33] Yeah that has been entertaining TV I watch those videos on my my Peloton now. Scot: [57:41] Nice. Jason: [57:43] When I'm not listening to Amazon earning calls. Well Scott is happen again we have perfectly used up all our lot of time but hopefully people found some value in this recap and if you did as always we sure would appreciate it if you jump on the iTunes and give us that five-star review. Scot: [58:03] Yeah thanks everybody and until next time. Jason: [58:06] Happy Commercing!
The crew talks with Strictly Patriots owner Patrick about his new company Strictly Patriots! You do not wanna miss this Patriots! Please go like follow and share! Instagram - @strictlypatriots1776 Facebook - Striclty Patriots TikTok -strictlypatriots1776 & strictlypatriots_1776 LIKE & FOLLOW
On This Episode We Have Kevin Vazquez Reyes A Reselling Entrepreneur That Makes Money on Ebay/Amazon. Today He Will Be Sharing Some Of His Experiences That He Has Had From Reselling and Some Knowledge On How He Was Able To Make $100K So Far This Year. Check Out Kevins Socials Below Instagram: https://www.instagram.com/kvazqr/ YouTube: https://www.youtube.com/channel/UC_f5UWALUdlhItBFtCVZhpg/videos --- Support this podcast: https://podcasters.spotify.com/pod/show/jonathan-ascencio5/support
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ADucation - Online-Marketing für eCommerce- und Dienstleistungsunternehmen
Vereinbare jetzt dein kostenloses Beratungsgespräch: marcmeese.de/termin In der heutigen Episode von ADucation spricht Marc Meese über die Abhängigkeit vieler Shop-Betreiber zu Verkaufsplattformen wie Amazon, ebay & Co.Abhängigkeit bedeutet Ohnmacht im Falle negativer Entscheidungen von anderen. Aus diesem Grund ist es enorm wichtig, sich ein gewisses Maß an Souveränität zu wahren. Natürlich haben Verkaufsplattformen viele Vorteile. Dennoch kann die Abhängigkeit zu einer spezifischen Plattform fatale Folgen für den Anbieter haben. Vereinbare jetzt dein kostenloses Beratungsgespräch:marcmeese.de/termin Marc Meese zeigt dir wie du als eCommerce- oder Dienstleistungsunternehmen effektive Werbekampagnen gestaltest, die dir finanzielle Planungssicherheiten geben. Wie du deinen Online-Vertrieb so ausbaust, dass du mit gleichbleibendem Aufwand deine Umsätze verdoppeln oder sogar verdreifachen kannst. Wie du die Treue deiner Kunden erhöhst und so Marktdominanz aufbaust.
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Why Shopify? Why not Kajabi or ClickFunnels or Kartra. It can be hard to decide which platform to use. So, in this conversation we explore the use cases for each of these online selling options and give you our recommendations on which one to use depending on the type of product you're trying to sell.
EP268 - Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz David Spitz (@davidspitz) is the CEO of ChannelAdvisor. He joins us this week to share ChannelAdvisor data from Amazon Prime Day 2021. Amazon Prime day was launched in 2015 to celebrate Amazon's 20th anniversary, and has become a world-wide summer shopping event. The length of the event has been slowly expanding since 2015, so it is now two days long. Traditionally Prime Day has been a summer event taking place in July, for example July 15-16, 2019. In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. This year Prime Day is earlier than usual on June 22-23, 2021. Topics Covered: ChannelAdvisor view of prime day: Prime Day 2021 Wrap-up | ChannelAdvisor Morgan Stanley (Brian Nowak) Prime Day Recap Robert Baird (Colin Sebastian) Prime Day Recap Salesforce Prime Day Recap Amazon's Prime Day 2021 sales total $11.19 billion | Digital Commerce 360 Amazon Prime Day 2021 Insights & Real-Time Tracker | Numerator Episode 268 of the Jason & Scot show was recorded on Thursday June 24, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 268 being recorded on Thursday June 24th 2021, I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:41] Thanks Jason and welcome back Jason Scott show listeners if you enjoy listening to this show as much as we do creating it for you this would be a great time to pause go into your favorite. Podcast listening device technology and leave us that five-star review right Jason. Jason: [0:59] That sounds like a great idea Scott I'm glad you thought of it. Scot: [1:03] Jason's mom they throttled her she can leave one review every week or so so we need we need more help out there from the other other folks that listen. Coupe so this week we are talking about one of my favorite topics Prime day so Amazon introduced Prime Day in 2015 as kind of a summer holiday the first Prime date was July and 15 2015 and if that's a lot of 15s it may sound familiar to 1111 which was the holiday that Alibaba created called signals day Jason I don't know about you but it feels like we just had a prime day so it's kind of a groundhog Prime day for me this year but then as I delegated to one of our many interns they did the math and it's actually been eight months so not exactly your but also not two months to feel like we just had a prime day to you. Jason: [1:55] It kind of did I was going to say that Prime days my like favorite season of the year but then I realized well wait it's a different season every year. So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I've been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we're having prime day I'm like all backwards upside-down and topsy-turvy. Scot: [2:23] Did you buy anything on Prime day. Jason: [2:25] Boiler over no I totally assumed I would find some stuff to buy and I found nothing there was nothing that I got excited about this year what about you. Scot: [2:36] I always use prime day to load up on my my little cables that I have three kids that love to rob my specifically my iPhone cables so I did find a set of anchor cables that I liked, no but they were half off so I bought a bunch of those so I'm good for what probably is going to be another 12 months of cables hopefully we'll see. Jason: [2:57] My wife has placed a restraining order prohibiting me from buying more more charging cables so. Scot: [3:02] Yes no more dongles are cables or power juicers or anything. Jason: [3:06] One of my favorite charging accessory companies has been like banned from Amazon so that like there was less for me to choose from this year. Scot: [3:14] Bummer what because Aki got what do they do. Jason: [3:20] I like the anchor stuff I get a lot of anchor stuff but there were some holes in anchors line that Aki filled really well. Scot: [3:25] Interesting well in this episode we are going to go really deep on Prime day because it is what we known for and to help us out with an analysis of this we thought we would bring on an expert that has a front row seat and some fresh real-time data on the topic so we are excited to have for the first time on the show David spits CEO channeladvisor's. David: [3:48] Hey guys appreciate you having me on long time listener first-time caller so it's good to be here. Jason: [3:54] Dave we are thrilled to have you and obviously we're eager to jump into all the prime day goodness but tradition we have on the show is always to give listeners a little bit of background about our guests so can you tell us, how you came to your current role at channeladvisor's. David: [4:11] Yeah absolutely so I've been a techie my whole life studied computer science and I was. An entrepreneur a couple times started and sold a couple companies and after my second company I was trying to. Figure out what I was going to do next and I had coffee in 2006 with this fellow named Scott Wingo Jason who I think you may know and. Jason: [4:34] It almost never goes well to have Scott coffee with Scott but yeah. David: [4:36] Yeah it's hard to keep up but since I wasn't you know doing anything really productive at the time he said you know he asked if I'd be willing to help out on some projects at channeladvisor's and I quickly fell in love with the industry and the customers and the people at channeladvisor's and it quickly morphed into kind of a full-time role and end up running day-to-day for the company and then we took it public in 2013 I think it was and I became CEO in 2015 when Scott became chairman and so you know it's been one of those funny careers where I never expected a little bit of side work to turn into a 15 plus your career but you know sometimes you get Serendipity it's been a lot of fun. Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor's by. Scot: [5:23] No doubt about it absolutely. David: [5:25] Scot Scot reminded me actually earlier today that would this is actually our 20th anniversary on July 1st and so it's a it's a pretty big ear you know it's a lot of tech companies don't necessarily last for you know two-plus decades and so it's kind of kind of cool milestone for us. Jason: [5:41] I know for sure you guys have definitely surpassed the traditional mortality rate that's. Um not even for startups just like like twenty percent of the fortune 40 rolls over every every 20 or so. In 20 years is great and by the way fun Serendipity their Prime day was started as the 20th anniversary of Amazon right wasn't that the. [6:09] Official stated reason for This brilliant invented holiday so. I do want to get a little background in to why it is that you have such a front row seat to Prime day but just to kind of set the table Scott and I joked about it a little bit but just to be super explicit. Prime day just ended it was June 22nd and 23rd of 2021. Last year because of the pandemic Prime day was in October so it was October 13th and 14th. And traditionally every Prime day before this has been actually in July. So like inside baseball analysts like normally Prime days Q3. Last year it was Q4 and now it's Q2 which is interesting so that being said I know a lot of our listeners are super familiar with channeladvisor's. Pitch on what channeladvisor's does and why you guys have so much insight into what happens on marketplaces. David: [7:16] Yeah sure so our mission is to connect and optimize the world's Commerce and so we have a software platform that helps thousands of Brands and retailers market sell and fulfill on a variety of e-commerce channels and fundamentally what we do is we consolidate and simplify and automate a whole lot of that work so that our customers can focus on what they do best instead of spending time on the nitty-gritty of integration details and things like that so our goal is to just make it all work and we're best known for marketplaces we started off helping eBay sellers 20 years ago and today we support well over a hundred fifty Market places around the world and by this time next year we expect it to be over 200 so we're doing a major major Marketplace expansion over the course of this year and into next so we're best known for that and of course we drive a lot of volume on Amazon eBay Walmart but but also you know pretty wide variety of others. [8:10] And maybe a little bit lesser known as it were a pretty pretty major player in digital marketing retail media social and shoppable media shelf analytics oh and even fulfillment so we have a pretty broad platform and we work with many of the largest Brands and retailers and channel Partners all around the world and really what I think sets us apart is, obviously the breadth of our platform and the pace of our Innovation but also the breadth of, sewing channels we support and the fact that we have a global footprint so so yeah so we've been in business 20 years helping to make e-commerce easier for for everybody in the industry. Scot: [8:46] So that's a good pitch I'm I'm glad I hinted that over teeth. David: [8:50] Took me 15 years Scott but I got it. Scot: [8:53] Nailed it okay so you have all this data and all these customers and what were some of the themes of this this year's Prime day compared to maybe other years. David: [9:06] Yeah so I would say we characterize it as fairly robust gmv volumes across the two days of prime day writes a prime days really two days as you mentioned Jason and you know we I actually see this as a pretty significant positive indicator for e-commerce because last year as you guys mentioned Prime day was in October it was you know right in advance of the holidays we were still you know effectively in lockdown mode across the world and of course now it's in June which is typically seasonally a little bit slower the restrictions are easing so you think that would be sort of a tougher compote seasonally and you know just with the with the covid situation but we still saw growth and still Saul volume v volumes increasing so to me that shows that that the e-commerce games that we've seen over the last year are pretty are pretty durable and we would expect that they're going to continue to. [9:57] Continue to continue to grow and as I kind of peel the onion I think a couple of interesting things we saw faster growth on day one Prime compared to Day 2 and so weird just to be clear we're comparing the two days of Prime in June this year to the two days in October last year so day one growth was was higher and day two was a little bit a little bit lower than the growth rate but having said that day two was also the highest level of GMB we've actually seen all year so far in 2021 and I was a pretty big milestone because the last high water mark was mid-march with the stimulus that went out and what we've seen during covid is when there's a stimulus you know check that goes out to to consumers in the US we tend to see a pretty meaningful bump in beat in GMB so we saw that in March but like I said day two of prime day actually exceeded that and was our biggest so far in 2021 and what's interesting about that is in the u.s. starting I think it's July 15th we're going to start to have advanced child tax credits get deposited in taxpayer accounts I'm not sure if it's for every month for the rest of the year but it starts in July I think it's the middle of each month for at least the next few months and if the past is any guide will probably see that continue to fool the fuel some some e-commerce gain gains and then the one thing I would I would comment on will probably die of an Amazon little bit is that. [11:23] At least in our data and I should be clear that you know we're talking about when I say our data so all of the sales data that comes through channeladvisor's you know all of the different channels we support around the world so that it may not line up exactly to you know what Amazon or another Channel sees right I mean we have we have a lot of data but it you know because of our customers skew or whatever it may not may not necessarily indicate how a particular channel did but we saw in our data at least is that Prime day really seem to induce a pop in gmv internationally so we saw. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04] A pretty substantial growth rate and what we call other marketplaces so the big three and our world are Amazon eBay and Walmart and then we have like I said earlier a long list of additional Market places whether its Target Plus or is Orlando or Allegro or Auto you know there are lots of different Market Place all around the world we saw we saw that that long tail really benefit from from from Prime day. Now we did see growth on Amazon I've seen some reports out there that Amazon was flat, or even I saw one report that said it was it was down for Prime day but we didn't see that we saw we saw growth. [12:38] Although I would characterize it as modest and but I don't really see that as a negative frame is on I mean you know again this is a comparison to last October when there was a lot more lockdown activity it was right before the holidays and you know the fact that the fact that it's up at all frankly in this kind of as we emerge from covid especially in the US in a seasonally slower period I think it's actually a pretty positive positive Mark for for Amazon now we've had we've had some customers I've seen some reports that ft F ba fulfillment by Amazon is actually still is a little bit of a bottleneck just in terms of maybe Staffing or capacity constraints so maybe there's a contributing factor there was a lot of our customers are seller fulfilled not necessarily purely FBA and it wouldn't surprise me right I mean there's a ton of people around industry that are that are facing Staffing challenges everywhere and our data tends to skew a little bit more third party instead of first party so. You know maybe that may be a contributing factors to why we saw a little bit more growth than than what we've seen reported out there. Jason: [13:43] Yeah so interesting. First of all I feel like there's so many things we talk about in this business that are versus last year and obviously. Last year was such a anomalous year for so many things in Prime day just being another example it's really hard to talk about this stuff because you're you're comping against a weird outlier. Do you have a in So when you say like man we were we were up versus last Prime day but modest growth. But you know that that's really comparing October which really kicked off holiday spending last year versus. Middle of summer in a time where we've never had this big sale before because even our two-year-old data is July versus June which is closer to you know at least start catching some of the back-to-school stuff. So I don't know like would you have a. When you're thinking about the the comps are you trying to normalize for those the different seasonality Zoar just. David: [14:49] Yeah I think we don't try to do that normalization I would leave that remember the episode you guys did with the the folks that publish the you know the e-commerce data and they are really good at sort of normalizing for that kind of stuff and that's that that math is maybe a little too advanced for for me you know so we don't we don't do that but you know it is it is kind of interesting I mean if I look at like. [15:14] Like for example the one category that was Far and Away the fastest grower this year versus last Prime year or last October Prime day was musical instruments right so is that like is that because you know something about our customer base may be excused more in that direction I don't know maybe covid inspired. [15:32] A lot of people to say that I'm tired of being locked up like I need a new hobby I'm going to, the banjo or the flute or whatever you know so like and we've published a lot of data over the last year about these category trends like you know you guys all remember early on it was like, you know the great toilet paper shortage of 2020 right and we had like a 25,000 percent increase in toilet paper sales in our data of albeit from a from a smaller numbers it's not typically a product our customers sell a lot of and then it was like you know all these like different categories like things you would sort of a you know aren't surprising in retrospect like you know sweatpants or like you know home office desks and stuff like that but then there were some head scratchers like I think it was like April or May last year like bouncy castles you know those inflatable bouncy houses like it was like a top set like it should like popped up and like the top 10 of our categories on our radar and I'm like what the hell like why are you know why are people doing bouncy house and they kind of like Donald me like my there's a lot of people stuck at home with like young kids and they're trying to get their work done and they need like semi secure safe place for the kids to burn off energy where you know they're not going to like wander onto the highway like what's what a better solution than like a bouncy castle. Scot: [16:44] Jason actually put one on the roof of his building is 30-story building there. Jason: [16:48] Yeah but then Scott wouldn't come over and play with me. Scot: [16:49] Very safe but I mean. David: [16:51] Yeah well so there's all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one. You know and it's just hard to it's hard to say like you know how much of that is seasonality October versus June you know I'll leave that to smarter people than me to figure out. Jason: [17:12] Side note I like to call those people that took up a musical instrument the pandemic Piccolo cohort. Um so yeah feel free to use that the I do I want to jump into the categories a little bit more but you also mentioned. Big boost internet or a meaningful boost internationally and one of the things personal hypothesis not grounded in any data that I have is prime day starting to be a victim of the. Who are of large numbers here in North America that like you know one of the things we saw every Prime day was a huge growth in the number of Prime members. Um and those you know there are a lot of people that did their first shopping on Amazon every year Prime day as a result of recruiting all these, Prime members and now you know we've more than fifty percent of the population are probably Prime members there's a lot of saturation it's. You know they're selling a huge amount of good so it's just hard to grow as fast. Internationally you know in most markets Amazon's not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. Why do you feel like that was more on Amazon versus the overall effect here or was it sort of similar International where it kind of lifted all boats. David: [18:33] Well I would I would say both it definitely lifted all boats I mean when I when I look at the list of growth rates of number of our channels that for example are in Europe or in Asia Pacific you know like I look at you know some of the screamers that were growing you know triple digits channel is like zalando which is a german-based fashion site fashion Marketplace Auto is another one you know so there's there's. Jason: [19:00] Get all my black turtlenecks from Zorro and up. David: [19:03] I knew it I knew it but I would say similarly with with Amazon as well you know we saw overall generally strong performance out of various European markets and particularly strong performance in Australia. Where you know the Amazon Marketplace launched a few years ago so it's you know still you know probably a little bit more in the growth phase versus the the maturity phase but I think the notion of the law of large numbers is a fair one right I mean I think, again some of the reports I've read of sort of had a little bit of a. You know a little bit of a negative tone like you know I was just you know is this the beginning of the end or something like that and that just feels a little bit strong to me because. You know Amazon is far away as you guys know the Leader by volume and so there's there's, you know some limits into how rapidly you can grow that large number and I think I think I saw on their release today there are over 200 million Prime subscribers worldwide and I can't remember if they break that down you know domestic versus International or at least I haven't even seen that but I think you're right Jason I mean there's there's there's only so many consumers in the US ultimately that that are going to be prime customers and then they probably mopped up most most of them so I think that's probably. Contributing factors is you know there's probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Scot: [20:29] Any other saw on the countryside any countries stand out I think you did you say Spain in the in the top there. David: [20:37] Spain was was super strong yeah we saw good growth in Italy UK Netherlands and a few other countries were kind of in that range there were a couple that were a little bit more moderate, they're relatively small data points for us in terms of volume so it could be just you know more affected by One customer maybe changing strategies or something so I don't I don't I think that it looked to me like the overall trend was Europe looked look pretty strong and again a pack which for us is primarily concentrated in Australia was also really strong. Scot: [21:13] What's kind of interesting because for a long time we saw retailers try Thanksgiving specials in Europe and then also Black Friday and it didn't really stick and then just like in the last three years it's kind of picked up a lot of momentum I wonder if I wonder if there's this kind of lag effect where we create these holidays and takes a while for them to to stick in Europe. David: [21:36] Yeah I think there's probably something to that you know just in terms of conditioning and often you know, Amazon doesn't necessarily roll out an initiative globally all at once right they'll start in a country and then they'll kind of you know as they see success they'll roll it out and we've seen that with various programs over the years so, so even even prime day I think probably you know didn't start off as a global event and it's become one and you know arguably at this point it's become an even bigger stimulus for non Amazon properties than for Amazon but again that probably more law of large numbers and than anything. Scot: [22:09] Do you know if Market places in Europe have started off for the you know here in the US are one offers their own kind of counter programming if you will to Prime days is that kind of trickled over maybe that's what's driving. David: [22:21] I'm not aware of any that specifically like try to overlap with prime prime day I know here in the US you know Walmart and Target you know both had. [22:31] You know some some compelling deal days that we're going on I'm not aware of any that specifically targeted Prime day in Europe I wouldn't be surprised to see that going forward but so far like they haven't had to do that because Prime day I would say arguably has been an even bigger stimulus for some of these non. Marker 03 [22:47] Amazon properties in for Amazon particular in this kind of longer tail of marketplaces and I don't I don't mean that as you know inherently negative frame is on there just so much bigger than everyone that naturally you know the law, our summer is kind of comes into play and even with the fast growth that smaller marketplaces are seeing they have a long way to go to be you know more than a kind of rounding error in the space but I think what's important is it shows that there's still room to create value for consumers like we're seeing this proliferation of marketplaces and where they're winning is the create really compelling category experiences Orlando being a good example in fashion, for they have a regional focus with regional kind of flavor and expertise or maybe they're focused on curation and storytelling so you know if you just listen to the news you think like oh you know kind of big Tech is taking over everything and there's no room for anybody but we're actually seeing the opposite we're seeing some really Innovation real innovation in e-commerce channels and it's creating more diversity and kind of a more vibrant ecosystem and you know I think that's that's probably a story that that ought to be told more because I think it's really it's exciting not just for for consumers right because they have more interesting ways to shop and find products and have different experiences and it's it's great for Brands and retailers who are, looking to connect with those consumers right they've got multiple they've got more Avenues now than they ever have in so I think that's that's a story that maybe is a little bit under report. Jason: [24:06] Very cool I do want to Pivot and ask you a related question you mentioned upfront that, one of the lesser-known things about channeladvisor's you really are sort of an operating system for Commerce overall and that you have a lot of digital marketing services for for all this hours that you work with did you see any interesting Trends there is there anything. Changing as far as how people are marketing Prime day are they investing off of the primary Market places they're selling at to drive traffic to those marketplaces is all the as far as you can see. David: [24:38] Well I think in the in the sort of narrower view I think you know it's all about like Amazon advertising and how do you kind of Leverage these Marketplace advertising programs that are proliferating you know now called retail media right um and I think that's a really important Trend right there's a lot of kind of turbulence in the overall market around like. [24:58] Just today Google announced they were delaying the removal of cookies from chrome for two years right and there's a lot of the shift from sort of, third-party cookie data the first party data and Who's got what and who's going to win and so the whole digital marketing landscape is actually kind of undergoing one of those kind of periodic shufflings where you know winners and losers will emerge from that and so you know there's there's because of that I think it's kind of cracking open new opportunities again like you know whether it's retail media you know Shopify has been reported to you know be working with I think it was BuzzFeed you know in Striking some deals too you know, maybe create like an affiliate Network you've got you know obviously social advertising continues to be of interest things like shoppable media so I actually think that it's probably a more interesting time right now in digital marketing and it's been in years just because you know whether it's Apple or Google like all these policy and Tech changes and the political pressure and privacy it's kind of it's kind of turning the whole you know the whole industry on its head and forcing people to figure out you know how do they where do they really get value and how do they How do they how do they engage consumers effectively so but when it comes to Prime day I'd say you know hey. [26:09] You know Amazon advertising how do I leverage you know Walmart media properties how do I you know because all these marketplaces are coming up with advertising strategies following in the footsteps of Amazon for good reason it right it's a hugely profitable endeavor and that's creating a lot of opportunities even you know even some less traditional you know we don't necessarily think of them as e-commerce you look at, like insta card or – you know these other these other players and brands have a real interest in like okay you know there's there's obviously a lot of eyeballs on these delivery companies like how do I as a brand get in front of that. And you know and start to you know connect with and influence consumers and maybe nose and towards towards my product so so I think the whole digital marketing world is a really different place than it was even just a few years ago and it's probably going to be choppy for a while as people figure out what is the strategy they need to embrace. Jason: [26:55] No a hundred percent I think we're very early in that disruption so like I don't know what it's going to end up looking at but it is interesting in. The more uncertainty there is in the market it feels like the more advertisers in general want to move. Further down the funnel closer to these conversion events in so that's that that you know is kind of creating scarcity of all of these media products that that talk to customers that are close to purchase decisions. David: [27:22] Yeah absolutely and ultimately that's that's why we exist right we just we try to try to be a little bit of a shock absorber for our customers so that we can we can help we can help manage all that changing complexity. Jason: [27:34] Nice little David I know you're you are in high demand and that is all the time we allocated so I'm super grateful you were able to take some time out and chat with us and thanks again for getting us all up to speed on Prime day. David: [27:49] Hey it was my pleasure I appreciate you guys having me on and look forward to hearing more of what you guys have to say on the topic. Scot: [27:55] Awesome Dave we really appreciate you joining us and you took time off vacation so you get extra brownie points we met Jason will send you some of our coveted show swag for that if folks want to follow your thoughts in the channeladvisor's data that's put out where is the best place for them to go. David: [28:13] Yeah so you can go to channeladvisor's.com blog for our blog and obviously you can follow us on Twitter and Linkedin we tend to you know push a lot of our content out there as well but I would start on the blog that's a that's a good starting point with for all sorts of resources including a lot of our interesting data around around covid and Prime day and stuff like that. Scot: [28:31] Thanks again and have a great rest of your vacation. David: [28:34] Great thank you guys. Jason: [28:35] And don't forget to wear sunscreen David. David: [28:37] Duly noted. Scot: [28:39] Okay so that is one set of data and now our job here at the Jason and Scot show is to give you a wide spectrum of data and then we're going to summarize it for you Jason one of the were more popular sources of data on Prime day is Amazon itself they always put out a pretty meaty press report and I have it on good knowledge that you dug into that and they're going to share with us what you saw there. Jason: [29:04] I did and I. For better or worse I think we're also going to share our opinions about each of these data sources because they're probably not all created equal and increasingly I would say you know we always have to. Take the Amazon's press releases with a grain of salt like as any company would do they're going to position things, in the best possible light for themselves and specifically in the case of Amazon you know they like to be in the information collecting business not the information sharing business so unless there's a, compelling reason they tend to not reveal a lot of secrets in their press releases and these days I would say there's this extra layer that the press releases are mostly written by antitrust lawyers that are. Trying to bolster their their defense against you know potential antitrust action so so take it with a grain of salt what Amazon tells us about prime day is, that there was a dominant focus on third-party Sellers and they really leaned into all of the. Quote unquote small businesses that sell on the platform they threw out some numbers that are kind of you know. [30:11] Big numbers that are hard to put in context like more than 250 million items were purchased by prime numbers that these were the two biggest selling days for SMB in history of Amazon and that the SMB. [30:26] Segment Drew more than one piece sales from Amazon which you know is probably the antitrust language that happened in there. [30:35] They talked about Prime members say more than any previous Prime day so that the discount for Prime members were either larger or they bought more, doesn't say which and so then always like kind of fun facts to me and something that will dive a little bit more into they talked about what some of their top selling products were now this is global and Amazon is in a lot of markets, Marker 06 [30:58] in addition to North America so they said that worldwide some of the top-selling products and they're not necessarily putting these in any particular order as the iRobot Roomba, a particular model of the robotic vacuum Keurig coffee maker, apple cider vinegar gummy vitamins and Crest 3D tooth whitening strips so an Eclectic mix of stuff, in the u.s. in particular they said top selling items were a waterpik electric water flosser a organic plant-based protein powder the 23andMe DNA test the Roomba robotic vacuum as always the way this flavor of the insta pot which I think now is the instant pot Duo plus 6 quart, nine in one for those of you that are looking for a new instant pot, so those were some of the key things from their press release got anything jump out at you from their press release or did you have any immediate thoughts after reading it. Scot: [31:56] When I read that thing I thought okay someone's gonna have coffee in the morning and then an apple cider gummy and then they're obviously going to need teeth whitening and then they're going to take the little things off the strips and throw them on the floor and then the Roomba will pick them up that was kind of the use case that popped into my head, that's why you did all that in your one car but anyway. Jason: [32:16] That's a perfect customer Journey you nailed it. Scot: [32:17] Boom it's exactly how it goes and then I thought it was interesting they definitely kind of punched in the press release on back to school so they talked about a million laptops and million headphones 240,000 notebooks and that would be paper notebooks and then 220,000 Crayola products if all of those were the big pack of crayons I can't do the math but that is a lot of crayons I bet we could line those crayons up to the moon and back what do you. Jason: [32:42] I'm game for that I know my son Steven would be a big fan of helping to do it yeah I noticed that too it's funny they call that a lot of the b2c b-2s products and if you and when we talk about some of the other data sources, there are other variations of that I think a very clear Trend that got repeated across a bunch of different data sources is activities for kids. Was one of the fastest-growing Sellers and so and I can imagine a couple different hypothesis has hypothesized why that is. Um but yeah that that was interesting what other data sources were you looking at for Prime day data Scott. Scot: [33:24] The last thing on the press release is the first time I've seen him say this they said every day is made better by Prime and I thought that was kind of interesting and in a very you know good little marketing phrase that I hadn't seen before have you seen that. Jason: [33:38] No no I haven't I didn't even notice in the press release good call. Scot: [33:42] Yeah yeah it kind of felt like they're trying it on and I liked it I thought it had a kind of a good little jingle to it so I go to Wall Street for a lot of my data and. Morgan Stanley the analyst Brian Nowak he he does a lot of proprietary models and. Followed everybody and I really like his prime reporting so I kind of need them to that one he his model showed that Prime was about six point nine billion this year up nine percent compared to last year's Prime and when I say that not not June but the October primed it so he did feel felt like I was about 4 billion incremental add to this year now it's interesting is if you kind of do the Wall Street map because they care about quarters and your of your quarters and things so this movement between quarters is a big deal and Wall Street because it's kind of a pull forward in a way of of what last year was in Q4 now it's pulled two quarters forward so so it's going to make it very easy for Amazon produce you're over your growth I think, which is interesting because that's counterintuitive. [34:47] Because we're comping over we've talked a lot about people are gaps kind of to your comp because it's going to be so hard in e-commerce to copy your because we're at you know things were surging because we're all locked up so so Amazon the nether that is Amazon could be one of the few kind of heavy. [35:05] E-commerce people that that shows pretty decent Q2 your overgrowth so it's gonna be fun to watch that as we report on the show what's going on he had a good he also has a chart and maybe we'll tweet this I'll tweak this in reply to when we put the show out there so everyone can see the visual but I like that he lays out kind of the year-to-year trends so the unit volume so I'll start at 2017 and kind of follow this progression so Amazon consistently releases some data points in the press release even though it's not super super helpful but one of the ones they do is how many units were sold so it's interesting in 2017 I think this was the first year they started. [35:43] Giving more information in the press releases they had 88 million units and then it went 110 and 2018 175 and 2019 231 a big jump into 2020 and then 250 and 2021 so 8% on units but then comparable on the revenue side so interesting interesting data there and then the other Wall Street person I watch is Con Sebastian and he does a good job for us well kind of count him on the research team are the Jason is gotcha I think he would wear that as a badge of honor he kind of rounded up a lot of data and the most interesting data point I saw was the Salesforce e-commerce folks who we know really well and we've had on the show and they gather data from a variety of sources including the old-school demandware platform it has a fancy new name it's a Commerce Cloud seller if they renamed it. Jason: [36:39] E-commerce cloud. Scot: [36:40] Still Still Commerce club okay good and they basically said that when you line it up against last year that it was down 1% and so that was the most if we kind of booked into this I think Dave's comments are kind of the most positive out there so the channeladvisor's in the blog post we're kind of the most positive book in and then the Salesforce data seems to be the most negative book in and then you know they did see a bump so they kind of said June was running 8% up your ear and then those two days kind of blipped twelve percent, but then they said Amazon was down 1% which didn't a hundred percent fit together for me because if Amazon was down 1% this off were they almost implied that. Jason: [37:26] I read that as the they were up 12% this Joon vs. last June and that they were down 1% these two days versus the October day. Scot: [37:38] Okay that makes more sense yeah and then in their data they said the winning categories were Handbags and luggage luggage makes a lot of sense to me I don't know if you've traveled it but actually have started traveling again and it is busy out there you know it's kind of like know so so it feels pre-pandemic e and but then there's not nearly as many things open planes flying and people working so it makes it feel that much more more kind of crazy so I could see we're going to we're going to have a lot of people buying luggage to kind of get back into the travel Bud one that surprised me this furniture I feel like we should be at the tail end of this nesting thing going on Earth so I thought that was interesting and then the busy the biggest losing category that they surfaced was apparel and I just feel really bad for apparel I just feel like when are they going to have their moment in the sun it's been like. A terrible 18 months at some point people are going to have to wear clothes right. Jason: [38:39] Yeah yeah and I'll be honest outside of this Prime day data and they were the only ones I saw that called out Apparel in a positive or negative way but outside of this Prime day data I would say. There's a fair amount of data that apparel is probably recovering a little faster than frankly I would have expect it right because. As with all of these Trends there's an argument. Is this the new normal or will people revert right and pretty clear we're not going to live in the one pair of sweatpants that we were for the last 18 months forever, um so you know some new clothes would would sell but I would say more work attire and formal attire and things like that have been selling then, I would have necessarily expected so quickly so you know I can't I don't really have a hypothesis why it would be. Prime day loser maybe apparel was like maybe they're talking about October versus June and there was a you know starting to be there was an economic stimulus and partial recovery. For apparel already happening in October I don't know. Scot: [39:44] And then you had called out some data what do you what did you say. Jason: [39:49] So I do I tend to think that the. The Wall Street analysts are really thoughtful and one of the things I like is in general they showed their work they usually give us a model so we can kind of see how they're thinking from some of these other sources we don't necessarily get a model. So I guess I would be a little more skeptical of the data but just you know it's another data point out there so people should be aware of it, digital Commerce 360 which is kind of the. The online version of what used to be the internet retailer magazine they were pretty bullish on Prime day so they do do an estimate every year they said, in this is going to show you how much variation we have in these numbers they said that they estimated 11-point 19 billion in sales over the two prime days, which would be up, almost eight percent so and they do do an estimate every year so that that. [40:47] 8% growth is decelerating growth which I think is a universal. Conclusion but they're they are estimating significantly higher sales than some of the Wall Street guys and again we don't know exactly. What their math is one other just fun fact that I have no way to validate confirm or deny from their data is they also have an estimate of three p versus one piece sales. Every year since Prime day started and on the first Primary in 2015 they estimated that like 52 percent of all all. Sales were were. 3p which kind of fits with how fast the marketplace was already growing at that point the marketplace has continued to outgrow first party since then overall but they say over Prime day that like. Six I want to say like 61 percent of all sales were one piece o their data set says that Prime day disproportionately benefited one p vs 3 p which kind of. Scot: [41:58] That number seems really high just so just kind of give folks the data so there at eleven point two billion and I assume that's gmv and then Wall Street was I saw not a lot of variable at somewhere between six and a half and seven so it's almost like double sets that's interesting. Someone. Jason: [42:19] I'll be honest and nobody did this to my knowledge but a. A fallacy in all of these numbers are that like people only bought stuff over the last two days because it was Prime day right like like what you really want to do there's a significant basis right if there was no Prime day Amazon still would have sold a lot of stuff yesterday. And so what you really want to do is put together a model that had like predicted the basis and then predicted what was incremental because of. Prime day and that would have given you a better way because the October basis is going to be very different from the June basis is different than the July basis and we've got all these complicated factors affecting consumer spending right now. I don't know I'm not sure it's worth putting together a complicated enough model to really try to try to figure all this stuff out. Scot: [43:12] Yeah how about there was a lot of Buzz around live streaming in the Amazon live thing and you I got heads down and I didn't get a chance to go check it and do watch that. Jason: [43:24] I did I was super interested in this because in general I would say two things that were just kind of Commerce Trends running into this year that I wanted to see if Amazon moved the needle on is. People are really interested in piloting live-streaming Commerce. Walmart has done a bunch of really visible test of course like it's it's really taking off in China and so we're seeing a lot of brands do invest in test here and Amazon has had live streaming Commerce on Prime day for. For a while now so that it's not a new idea to them so I was curious to see what they would do differently and I would say it was a mixed bag so. On the one hand they I would say they D emphasized it like visually the lot the Amazon alive which is their program, the pixels were less prevalent than they used to be like Amazon live used to get above the fold top of the page. Visibility during Prime day and I felt like in most iterations, the live streaming video was lower on the page so just literally less visual attention than it would ordinarily get. What they did this year that they haven't done in your past as far as I remember is the video is autoplay so when you go to these Pages the video is automatically running it's muted and you can turn on your sound it felt like they had a lot more. [44:52] Um vendors that were doing Amazon alive spots and they seemed a little more polished this year and I don't remember they did this in the past but this year they showed you viewership. And side note. Viewership is going to be somewhat artificial because it auto plays right so it doesn't necessarily mean they're they're all those were active eyeballs but every time I picked it was fluctuating between like 30 thousand and seventy thousand people viewing it live and I I don't have anything to compare that to because again if Amazon had that feature in the past I don't remember it and didn't write it down, but that that is interesting I note that they didn't make any hey about it in there in the press release as far as I saw. So I would say it Amazon live felt kind of incremental to me they clearly made some tweaks but they didn't like it didn't feel like they. We need way more into it than they have years past or did anything wildly different the other. [45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. Are they going to do anything interesting or novel off of Amazon to drive people to Amazon historically Amazon spends a fortune on Google ads to drive people to Amazon but you know for example have not seen any Amazon elad ever on Facebook. And for whatever reason The Social Network that has. Brands interested in Commerce most whipped into a lather as Tick-Tock and so and you know a ton of Amazon Prime day is about affiliates and so I thought hey we're not going to see Amazon do anything on Tick Tock but I wonder what brands will do some things and there were some Tick-Tock specific products that seem like they outperform Don on Amazon so like I think one of the, top 10 sellers overall was this string of LED strip lights these like multicolored lights that you can control with your phone kind of like. [46:53] The cheaper better version of Philips Hue strip lights and this was a product that was heavily promoted by some popular tick talkers and kind of jump from obscurity on Amazon to be a top 10 product so that was a little interesting. There are these Tick-Tock leggings that were very popular in Amazon earlier in the year and I noticed they were a prime lightning deal so I saw some inklings of. Some some enhance social media activity mostly by Third parties that we're trying to drive people to their deals on Amazon but I wouldn't say I saw anything like revolutionary or game-changing you know it was mostly. Executing that kind of traditional tactics that we've seen before in the US. Scot: [47:41] Pickle anything else before we jump into the summary. Jason: [47:44] A couple things I'll hide really quick Amazon Prime is our Amazon day is always primarily about Amazon products regardless of what they want to say. Things like fire devices and Echoes are always on the top sellers list and I you know there were a bunch of data that like three of the top five products again this year we're Amazon devices and interesting thing. Amazon had two tabs on this on the deal they had an Amazon devices tab where they were selling. Fire and Echoes and then they had an Amazon Brands tab where they were selling all of the. The Amazon Brands product a data source that I do use for, individual product sales on Amazon is numerator they have a big panel and they said that like in home and kitchen five of the top 25 sellers were from Amazon Basics and. During the first day of Amazon that three of the top five. Pet products where Amazon wag product so it it does seem like. Like the Amazon devices have kind of saturated themselves at the top of prime day but these other Amazon brands are starting to move up the. [48:56] The prime list and then I guess one more thing I would point out I'm super interested in what other retailers counter program against Prime day. Um and so I would say an interesting Trend this year is there were a lot of deals as David sort of alluded to I think this has become a. [49:13] A significant spending holiday in the United States and it drive sales everywhere whether you have deals or not frankly I just think there's more intrinsic spending around Prime day thanks to all the the, the work that Amazon does but I noticed less retailers overtly calling their their sales. Prime I saw them using the word Prime less so for example Target was super aggressively competing against Amazon they called it Target deal days and fun inside baseball fact it seemed like Target was doing some really clever things to office skate the pricing spiders and not let Amazon see their prices so ordinarily you'd see a lot of targets deal prices on the PDP. Prime during Prime day you had to add them to cart to see them they were doing a bunch of deals at the at the sort of category level instead of at the individual product level which makes it harder to. It's a match, Walmart had their event was called deals for days and they seem like they more so than I remember in years past we're leaning into exclusive products that you could only get from Walmart so that was kind of their answer to the. The price matching and then Best Buy I felt like just went right for it and Best Buy was like Best Buy Prime Day deals and they were seemingly getting like really aggressive on price and just trying them to meet or beat the the Amazon Prime price on their featured item so it's interesting just to see that all play out. Scot: [50:42] Pickle so if you store all that together what were your three takeaways from this year's Prime day. Jason: [50:50] So I would sort of call out three things to me. That because they do try to let all these third parties participate in Prime day, the signal-to-noise ratio on these deals is getting pretty overwhelming I mentioned I didn't buy anything it was because I didn't find anything that was an amazing deal and part of that problem is because there probably were some products that were an amazing deal but they were buried. Amongst tens of thousands of. Many deals right and I think I even posted I got a like a feature deal sent to me that was like a hundred and thirty dollars standing desk there was on sale for $125. And I'm like that's three percent which I don't know that that. You know is necessary feature deal so I do think the signal and the noise is starting to work against primed a little bit I do think secretly. It's still all about Amazon you know primarily selling their own stuff my second big takeaway is. It's a summer holiday like you know props to Amazon for starting it and creating it but like you know it's definitely kind of a plan spending event for consumers, I think it's still a little early to decide exactly what the impact of June versus July is I don't know if we mentioned up front but Amazon claims they moved it earlier. To accommodate challenges in the supply chain this year and especially supply chain challenges that would impact their vendors but they. [52:20] They didn't necessarily explain why that was and then again I do think it was interesting to see The Accelerated affiliate activity and particularly some of these these. Products and campaigns on Tick Tock and micro influencers driving traffic to Prime day so I those were kind of my three big takeaways what about you Scott. Scot: [52:44] Well I was agree with with yours which is actually pretty rare and then I thought the international growth thing was interesting at all I haven't seen anyone on Wall Street really kind of think about that and that could be kind of a little bit of a Q2 surprised that that Amazon shows here so I'll be watching for that when we do our Q2 summary so that'll be fun to watch for then another one is you know. I don't know about you you guys are probably still in school right but you know here we are in June we're just out of school we don't really start thinking about back to school until late July definitely early August and I feel like the fact that kind of, punched up in the pressure release some of those back to school items maybe they maybe they. Kind of sucked some of the oxygen out of the room there and it'll be interesting to see if maybe you know a Best Buy specifically talked a lot about the electronics and things I wonder if they've taken a little bit of the you know the kind of led the pack on pulling that forward which could, have a light back to school for everyone else normally I'd say they're not big enough to do that but actually kind of are now right when you think about these billions of dollars that were talking about they could put a pretty material done in the back to school sir especially certain categories and then the third one I would say is this kind of knock on effect is really fascinating to me because if I kind of think back to 2015, you know. [54:13] It was definitely an Amazon only thing and it's pretty interesting that it's having this this kind of pin action into other retailers and marketplaces and things of that nature so so I think that's kind of continues to be surprised. I would say kind of a bonus fourth one is I'm disappointed that we're not seeing more innovation the livestream stuff I've seen is pretty lame outside of startups that are doing cool things around you know like opening Collectibles boxes and kind of Niche you know Niche compared to overall e-commerce their big niches I just haven't seen anyone kind of crack the livestream thing in the u.s. that yet and you know if anyone could do it I thought maybe Amazon would but I'm not sure we're going to see it there. Jason: [54:57] Yeah I was I was waiting to see some cool twitch play on live streaming where they bring Twitch in the prime day and some Innovative way that we haven't. I thought of before and didn't really get that or maybe even another hypothesis I had that never showed up was they should be live streaming from Whole Foods like they should be. Having chefs and stuff doing doing deals in Whole Foods and and they actually went the other way I think Prime day was less of a big deal in Whole Foods than it was last year. Scot: [55:27] Yeah yeah clearly I need to hire you and I to solve this live stream thing. Jason: [55:32] Yeah I'm not available I don't know about you it's too much fun trying to help everyone else unsuccessfully compete with Amazon it would feel like cheating to would be like going to the Patriots like what's the fun in that. Scot: [55:41] Yeah absolutely. Jason: [55:43] Yeah I do want to I feel like we're way over time but I do think the back to school thing is interesting you I I haven't thought about it but you're exactly right like you know they did Prime day in October last year which kind of preempted the normal. Holiday sales and that you know they tried to get that first dollar of holiday spending and so you know maybe in a way they moved to June to get the first dollar and back-to-school spending. And there's a way in which this might have been an extra smart year to do it because I you know you have much older kids I you know have a, just graduated kindergarten about to start first grader and in our family and in many families we talked to last year felt a little bit like a lost year like we felt like our kids probably didn't make as much. Academic progress is they would have if the pandemic didn't hit and so I think. There are a lot of parents that are trying to catch up a little bit over the summer and so I think like potentially a lot of the purchases I saw I mean. Best-selling things we're still like. Homeschooling tools like like educational posters to put up in your in your house you know Teaching Alphabet and geography and things like that so I wonder if. Amazon kind of tapped into this you know parents spending more on helping their kids. Have a little more education over the summer and and that you know tied in nicely to kind of pulling back to school into the beginning of summer instead of the end. Scot: [57:10] Yes these folks in Amazon are pretty clever with how they think through this stuff. Jason: [57:14] Damned annoying really if you think about it. But Scott that's going to be a great place to either because we have exceeded our allotted time as you mentioned up front this would be an awesome time to jump on iTunes and finally we best that five-star review. Scot: [57:32] Thanks for joining us everyone and. Jason: [57:34] Until next time happy commercing!
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Facebook Marketplace Dropshipping Course: http://bit.ly/3aVPFBv I’m Divine Grace Corcio, Entrepreneur and Founder of Digital Consultancy and Services specialize in Freelancing and E-commerce Virtual Assistant Coaching. If you are thinking of starting your Virtual Assistant Career, and want to be an eBay, Amazon, and Retail Arbitrage Virtual Assistant, I will help you. And if you are an eBay Seller, Poshmark, Mercari, Kidizen, Etsy, and Amazon Seller, and you are looking for a VA that will help your eBay store grow and get more sales. Please contact me and I will help you to have your eCommerce Virtual Assistant. CashBacks and Discounts: BeFrugal CashBacks: https://www.befrugal.com/rs/FGVTALH/ Giving Assistant Cashback: https://bit.ly/3cJaqPL List Perfectly: https://listperfectly.com?ref=415 Bluehost: https://www.bluehost.com/track/divine... Connect with me ►Email: digital.consultancyandservices@gmail.com ►Visit our Website: digitalconsultancyandservices.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/divine-corcio/support
Matt Lewis, research director at NCC Group discloses serious security and privacy in 11 different smart doorbells, which could be exploited by attackers to physically switch off the devices.
Sehr günstige China-Importe von großen Online-Plattformen haben einen Nachteil: Auf Schäden bleiben Shoppende in der Regel sitzen. Eine EU-Regelung könnte das ändern.
Amazon, Ebay, ESTY, Teespring sells Offensive t-shirt, James Timothy Norman arrested on federal charges. Federal authorities allege that in 2014, Norman obtained a $450,000 life insurance policy on his 18-year-old nephew, Andre Montgomery, Shaun Martin call the show to promote his Birthday GOGO Party, Steve Bannon and much more.... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/whouwithcurtdog/message Support this podcast: https://anchor.fm/whouwithcurtdog/support
Notes: Marketplace ExamplesAmazon https://sellercentral.amazon.com/eBay https://ebay.comWalmart https://supplier.walmart.com/Category SpecificGunBroker - https://www.gunbroker.com/Weapon Depot - https://www.weapondepot.com/ Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready. Optimize the Product ListingToday quality wins over quantityNo more 'spray and pray'Spend time researching competitive pricingFactor in all the costsMonitor where you rank in the listingAmazon - Search results then Buy BoxeBay - Search resultsOver-invest in Customer ServiceSeller reviews are prominently displayedOn Amazon, slow customer service response times are used against youNail FulfillmentUse a 3PLNever ship late (closely monitored on Amazon)Follow the rules of the marketplace Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of The Businesso eCommerce I talk about tips for selling on marketplaces. This is the Business eCommerce Episode 145. Charles (00:18): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Charles Palleschi. And I'm here today to talk about some of my tips for selling on marketplaces. So to start off marketplaces, I kind of think of them as jet fuel for any commerce seller, right? A lot of folks are selling on their own Shopify site, their own big commerce, their own Magento site somewhere. And at some point they decide to move their operations over to a marketplace to kind of add that as a way to enhance our augment, the current offering. And this can be done in many different ways. And I see a lot of sellers do this and the ones that do it right, can drastically increase the sales and the ones that kind of aren't ready for it have issues right out of the gate and can really cause actual problems for their business. Charles (01:11): So I want to outline a few tips on some do's and don'ts and just things that I've kind of found over time. So, first few marketplace examples. When we're saying marketplaces, we're talking some of the big ones, obviously Amazon, eBay, Walmart, that sort of thing. Also there's some specific marketplaces you'll find for different niches. So clothing has theirs, for instance, firearms, aren't allowed to be sold on some of the larger marketplaces, but there's folks like gun broker weapons, Depot, they have marketplaces just went bash. So even if you're selling a product that maybe can't be sold on Amazon, there usually are other places where it can be sold or just places, for instance, like clothing there's places where community sold better, right. Where folks are actually looking for that sort of product. So I'd always say first, do your research on what marketplaces are available. Charles (02:06): And don't just jump right to Amazon eBay, the big ones, because there are some specific ones that might actually get, you might be smaller, but might get better sales. So we'll sit out six steps here to kind of reveal things that I've just kind of found from talking to different sellers, different retailers that would be better off knowing from the beginning. So tip number one is be sure to optimize your product listings. The sound may sound obvious, but at the same time, what, I just hear a lot of new sellers saying first time they get on the platform, they always have these aspirations that they want to have 10,000 listing, a hundred thousand, these big 500,000, these big numbers, right? And this actually used to work this back in the day was actually a strategy that did work, right? You just went on Amazon. You just listed as much as you could. Charles (02:58): You did the spray and pray. And it worked actually just because there weren't that many of our listings and you go on eBay,
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Hey guys, welcome back to the podcast today. So I just want to talk about headsets and like, how did they do they really make a difference? And I think that's a good, a good question to ask yourself, like, do you really need a headset to play competitive? I think you do. And the reason I say that is you want to be able to have a 7.1 surround sound system headset that can let you hear the footsteps of enemies while they come at you on the gaming world in the competitive space. And that's going to kind of give you that extra advantage. So if you're playing someone who maybe doesn't have that, and then maybe have just a two speaker system, they're going to feel a lot less ability to be able to take on what they need to take on. So if you're able to hear someone walk into a room, you're gonna get the jump on them, basically. And that's going to help you out from a competitive perspective. So just be kind of aware that when you're playing Call of Duty, and that will help you out. Now, if you have a headset, that is a piece of crap, that doesn't work as one speaker, you're also going to feel kind of stuck in those moments. And yeah, so if you have a mono system is what they used to call it back in the day of like Sega Genesis, and all that other stuff. So you just want to be aware of how you're playing Call of Duty, because it does matter in that aspect. So if you're playing Call of Duty, or you're playing another game, you got to have a good headset, it's decent. There's a lot of options out there, I think the main thing is that you find like a 7.1 surround sound system that can assist you with that ability to take on heavy level Call of Duty, or Halo or any of those other games, it because if you can hear the enemy, you're going to have that much more success when you're playing a game like that, and it's just gonna help you out a lot more. And in the end isn't that the goal is you want to be as competitive as possible. Now I know people a lot of times will like listen to podcasts or listen to audiobooks while they play. And that's definitely an awesome option when it comes to playing video games. Because you're able to have fun while you are playing a game. It's just, you know, it's it's kind of like the grind, some throwing your favorite podcast or something to help you through the grind. And maybe you're not fully actively involved. But you are able to level up your character, which who doesn't want to do that. Especially if you've kind of got the system down of how to play that game. Maybe just throw the headset off and play that way with some audio in the background. That can be very helpful when it comes to gaming. So lots of good options there a lot of good stuff. But your headset does matter if you're really competitive. If you want to take it to the next level. There's plenty of them out there. Just make sure you're shopping on the good old. Whatever your favorite shopping services was Amazon eBay, you could probably find a good deal on eBay. I wouldn't recommend like buying a headset used because sometimes you get like a smelly headset that someone was wearing. And yeah, do you really want all that sweat nastiness that they had when they were competitively playing Call of Duty? I said? I don't think so people. So you just want to be like really smart. That's why I don't recommend buying used headsets? Because it doesn't feel good about us headset because it stinks. And yeah. So yeah, don't buy us jet set on eBay. If you want to have a happy life. Now outside of that just buy it new, find a good one don't have to buy most expensive one unless like you're on a you're like on an Xbox or ps4 and you're totally like bought into that. One thing that's kind of going to change I don't think like the PS five, I'm not sure. But I'm pretty sure the PS five is going to make you buy a completely new headset, which is Yeah, not cool at all. So that's just like something that they need a really kind of be nice about. Because you go.. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nextgengame/message Support this podcast: https://anchor.fm/nextgengame/support
Um produto controverso com grandes empresas a apostar nele?
EP222 - RBC Mark Mahaney on Amazon Episode 222 is an interview with Mark Mahaney, Managing Director at Royal Bank of Canada (RBC). RBC is Canada’s biggest bank, and one of the largest in the world based on market capitalization. Mark is one of the top internet analysts in the world, being ranked #1 by Institutional Investor Magazine numerous times. His research on the e-commerce space are all must reads. In this interview, we discuss his new research note on Amazon, raising their price target to a Street-high $3,300 based on the impact of Covid-19 on it's business. In this broad ranging interview, we discuss Covid-19, Amazon's retail business, it's ad business, amazon web services, logistics, as well as competitors, Shopify, eBay, Etsy, and Chewy. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode at 222 being recorded on Tuesday June 9th 2020 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners today on the show we are really excited to have someone that is ripped from the headlines. While we were doing our little pre-show I Got a notification that Amazon had an all-time high right now at 2 5 5 2555 eight five five so that's interesting number and here we are in episode 2 2 2 I don't know what all that means I'm sure there's some some conspiracy theory in there and that's because yesterday one of the top internet analysts put out a comprehensive internet Report with some really juicy survey data and as part of the outcome of that he raised his price Target to a street high of $3,300 for Amazon so we've been trying to get on the show and it worked out that because of this report we were able to get him on here real quick so we're really excited to have rbc's managing director Mark mahaney as our guest welcome mark. Mark: [1:31] Hey good to be here thank you Scott. Jason: [1:33] Mark we're thrilled to have you and obviously Scott and I are both super familiar with you and and read all of your stuff but for some of our listeners that may not be as familiar with you can you give us the kind of. The quick highlights of your career and what you do for RBC. Mark: [1:50] Well I'm the oldest and longest lasting internet analysts on Wall Street I say that when I walk into Starbucks I still don't get a discount. But it is true I started in 98 the first week was his company called the eBay that called the office that where I worked at Morgan Stanley and was trying to get through to the lead analyst and they wanted somebody to understand and listen to the story and so I did my best to try to understand it way back then shortly thereafter. I met Scott Wingo so you know both of those were key events in in my life and I've tried to understand. Internet stocks for the last 20 20 22 years now. So that's that includes the e-commerce giants like Amazon and eBay and some smaller named Stitch fix and chewy online ad names like Google and Facebook Snapchat Pinterest and then a bunch of interesting one off so the travel names like booking in Expedia Netflix Spotify like media subscription names like that so I've got a group of there six of us in San Francisco we do our best to stay on top of each of these stocks it's a fascinating industry and that's what that's the day job. Jason: [3:01] Fun fact understanding eBay is really difficult but understanding Scot Wingo is even more challenging. Mark: [3:11] Yes. Scot: [3:12] Yeah and he hasn't Mark you haven't aged at all. Mark: [3:15] That's right same you and me we both actually look younger. Scot: [3:18] Absolutely yeah I think we can agree on that so let's dig in this report you put out yesterday it was really fascinating I've kind of been through it several times the overarching theme was really kind of understanding covid Trends so maybe we'll start there then of course we'll look at kind of the Amazon called that you got out of that what What did the what did the survey kind of surface for you as it relates to kind of covid-19 and what's that doing for e-commerce short and long-term. Mark: [3:43] Look I Eileen pretty heavily on consumer surveys most of the stocks companies I look at our consumer-facing so you have to understand what consumers think about these companies and how their positions have evolved over time and this was our 8th Annual so we can do it for eight years. [4:00] Amazon for 22 years but for the last eight years we've been surveying people we have a decent sized it's all in the US which is that which is a limitation because obviously at least half of Amazon's businesses overseas but we want to try to see what people think about Amazon whether their satisfaction is rising or falling intentions to purchase on Amazon what people are buying on Amazon how much they span are frequently and then we as you pointed out Scott like this isn't happening in a vacuum this year this is happening in. [4:26] During that you know the hopefully the only pandemic of our lives and an event that's had dramatic implications I think is almost been like like a huge billboard for online retail the necessities of purchasing products online the the benefits of purchasing products online too so we thought this the survey would show our assumption was that it would show an accelerated shift to e-commerce it did there's plenty of data out there from the Department of Commerce from companies like I mean my phone is data point of a frankly of last month is that eBay is now growing its gmv general merchandise volume or value I forget which one but it's growing it by 25% eBay hasn't grown at that level in over a decade it says something about how much of a boost to e-commerce as covid crisis has been we all want to shop we all need to shop we just can't go out so we're shopping from home and anyway that's one of the things that came through in the. The survey we saw record high levels of purchases online of frequency and spend and not by the way not just with Amazon but with other companies to. Jason: [5:35] That's amazing I think one of the common conversations I've had with clients is. You know we see that big spike and then you know the magic question is how much of that spike is permanent right like I would imagine you don't expect that eBay is going to be able to maintain that. That 28 percent GMP growth for example. Mark: [5:56] Yeah no I wouldn't expect it and I think spike is the right way to think about it I think it's a spike though within the trend and Scott knows this and you know this just as well Jason you know we've we've we've gone through the last two decades watching a greater and greater percentage of our spend occurring through online channels we all know this we've all lived through it and so we just had kind of an acceleration in this spend it's almost as if you know every year we were going to bounce up a pointer to in terms of online retail share we're going to go from. 9% to 10% to 11% you know annually and instead what we have would happen with this crisis I think we just you know we just kind of did a leap year like we went from we probably gained 2 to 300 bits of of up share shift from offline to online particularly in some of the more entrenched physical Store retail categories think groceries I think Consumer Staples I think those have really gapped up I'm sure that the rate of your rear growth in online retail will we'll add down we'll wave down a little bit but I think you know it's going to waive down from a higher level and so you know net-net we're going to just see this Rising accelerated adoption of online retail and companies that are in the middle of this obviously Amazon eBay to Shopify there's a couple of these platforms that are going to really benefit from this and you'll see it in their fundamentals and the market is already anticipated all this by bidding these stocks up to all-time highs that's true in the case of Shopify it's true in the case of Amazon. Jason: [7:25] Yeah I like to talk about covid as kind of a time machine that you know may be warped as five years in the future and like five minutes. Mark: [7:33] Yeah I like that. Jason: [7:35] The in so cool so you know that's the opening opening premise of your report is me and we rapidly accelerated adoption of digital shopping and then you know the next big Insight is. In Amazon is particularly for Prime to be the structural winner of this growth can you talk to us a little bit about that. Mark: [7:57] Yeah you know you if you would ask anybody what you know who would be the winner off of a surgeon online retail 9 out of 10 people would have said Amazon anyway and by the way that's pretty consistent with what we see in our survey results we have asked people for years which shopping sites do you use most often and. Nine out of 10 times it's Amazon of the last six years the answer has been 90 percent eighty nine ninety three ninety ninety one ninety one I mean also all those are the percentage of respondents who say they shop on Amazon now they've been some interesting fluctuations below that eBay used to have almost 40 percent of respondents say that it was a site that they commonly used that's that's drifted down the 30% and in the meantime Walmart and eBay really kind of switch places one more stop from 30% as an online site where people that people use most commonly up to now over 40% so very interesting turn there but with Amazon they say very consistently at the top we do see that they ranked highest in terms of things like price selection and convenience particularly notable though is the gap between them and their competitors in terms of selection and convenience based on our survey work there are there is one negative thing I know we're going to get to it in terms of satisfaction. [9:11] But the general results here show increased frequency of purchase greater amount of purchase and then they've got this program called Amazon Prime which I imagine I'm sure the window family has been a long-standing member of. And we saw penetration of that Gap up to record high levels and I reach 67 percent. Amazon earlier this year disclosed that they had about a hundred and fifty million Global Prime subscribers based on the survey work thinking about where the numbers could go we think that they are rapidly approaching they will rapidly approach 200 million by the end of this year that's a lot of people they're more loyal than regular Amazon customers they spend more they spend more frequently it's a it's a great Customer Loyalty program it's a great Revenue loyalty program it's a great prophet loyalty program. Scot: [10:01] And when you say 67 percent that's your survey data or your you okay so. Mark: [10:04] Yes that's right 60 67 percent of it of the internet users that we surveyed our no I'm sorry of am of the people that we surveyed who said they were Amazon customers 67% of those said that they were Prime customers. Scot: [10:19] Yeah yeah yeah I've seen some estimates that have 50 to 60 percent of households that kind of drives right in there. Mark: [10:26] Yeah I know. But I bet you it did Gap up Scott I bet you that's what's really happened you know in the last month or two I'm sure people's purchases on Amazon gapped up I mean we know that they did Amazon reported that in the March quarter and and so I'm I guess is that people realize well if I'm going to be ordering I'm staying at home. And I'm going to be ordering a lot of stuff on Amazon I might as well you know gin up for this Prime program I'm pretty certain that's what happened in that so that fifty six fifty to sixty percent that you see in other reports I mean those no I'm sure all those numbers went up I don't, the truth is probably somewhere in between us all but you know that it definitely it definitely moved up and pretty materially during this crisis. Scot: [11:04] And then as you said it wasn't all sunshine and Rainbows in the survey you saw some interesting feedback on Amazon's customer service satisfaction but would you would find there. Mark: [11:14] Yeah and this is this is a stumper I got plenty of theories but you know it's hard to really know what's what's going on but we do ask these questions about you know we give everybody response to the survey about 1,600 people give them a right variety of options are you extremely very moderately slightly or not at all satisfied and of course you would think that if there you know if they're Amazon customers that probably not going to say they're not at all satisfied because then they wouldn't be Amazon customer so you would expect the skew you know towards the extremely in the very satisfied we've asked this question the same way same you know relatively large sample size over the years and we've seen customer scores come down used to be 88 percent of customers back in 2013 Amazon Customer said they were extremely or very satisfied that now it went down to 64 percent in 2020 and you know it dipped down in 2018 we noticed it and then it just dip down again I think the reasons if our survey is right you know I think it's right you know we try to be pretty objective about this we've done the same question over the years so we do have a long time series here I think there's a bunch of things that are happening one is I'm sure there were some quality issues during the covid crisis are still are it's just hard that for a while though they weren't stocking non-essential. [12:33] Items and then there were delays in getting a lot of products so I'm sure that hurt their satisfaction secondly over the years they have increasingly included a lot of third-party Sellers and I think there may that may have increase the the risk of quality control problems not so much in the delivery but in the actual quality of the product in any customer service around that the product if you if you you know the more sellers you put on that Network you add this selection there's almost always going to be a trade-off in terms of quality 32 company is so big that kind of gets embroiled positively or negatively in kind of local controversies labor regulations taxes things like that so it's just it's become so big it's kind of hard for that stuff not to kind of come up fourth is as they move into categories that are really tough to fulfill and groceries this is the top of the list I think that can create satisfaction problems are for one of one of those people who had a hard time getting a slot for Amazon Fresh and I had one delivery that just didn't come through can't recall ever having that with any other Amazon product that. [13:33] A lot so I think a couple of these things have kind of come together and maybe the ad units that they have in their the sponsored listings products Maybe maybe putting a few too many of those you know in the Amazon shopping results is dinged satisfaction I don't know I just throw out five reasons and they're all just guesses on our part but we do know what the trend is based on our survey data that satisfaction is coming down and this is a serious issue of the company needs to address it we think they can if they don't that will that will impact growth if they can solve it they'll be able to sustain the growth they have. [14:06] But what do you think you think I'm full of baloney. Scot: [14:10] I think you're right but I think I think they can recover I think that they they were not expecting from March 15 April 15 I think they got that 30-day window which is probably pretty around when you did your survey the delivery times really spread out Jason our just talking offline and he got up to three or four days I was out weeks here in North Carolina so we're back to normal now so I think they've added a ton of capacity they don't release numbers on this but I know they bought 20,000 delivery vans I would bet they've doubled or tripled that just kind of anecdotally in my area. Actually know where the center is and just the number of trucks in generally is huge now so I think I think they can recover Jason had some more quantitative data Jason what did you see. Jason: [14:57] Yeah I was mentioning that Marketplace pulse monitors reviews of third-party sellers on Amazon so I you know how satisfied buyers where the bottom these third-party Sellers and. In General on average. There are about 400,000 negative reviews of sellers a month on Amazon that's kind of the Baseline and at the peak of covid those negative reviews went up above 800,000 so my premise there is. Amazon totally curtailed FBA the service level for all these third-party sellers fulfillment went down and there were a lot of negative reviews. And then they also speak with positive reviews of Sellers and in general ninety-four percent of all transactions result in a positive review for that cellar. When people write reviews 94% are positive and during covid that 94% fell down to about 85% so like I think there's. Numerous data points here that are all pointing to the same thing that like. Consumers rush to digital the service level on digital dropped because we weren't prepared for that that level of Spike and that that created some negative. My hypothesis certainly would be Amazon's way better suited than almost anyone else to address those capacity issues and recover from that negative. Mark: [16:25] Okay super. Jason: [16:31] So and like so clearly the retail business for Amazon's in a pretty good place like more people are shopping digitally and as you pointed out for variety of reasons Amazon Super well. Well said it situated structurally the benefit from that transaction. But you also talked a little bit about the other parts of Amazon's business in the mix and you know like from a revenue standpoint that's Amazon web services but increasingly that's. Amazon marketing services like what how are you thinking about those when you when you think about Amazon's growth potential. Mark: [17:08] We've referred to Amazon is the greatest mix shift story in technology and what I mean by that what we mean by that is its fastest growing businesses are its highest margin businesses it's a great position to be in like from a business model perspective the opposite is kind of Google they invented this thing which is probably the highest. Margin business ever that search advertising and anything they went into after that would have lower margins and. You know whether that's hardware or Cloud so for Amazon the makeshift story is they have this retail business that's got you know to 3% operating margins growing at you know 15 to 20% year-over-year a faster now and. [17:56] And then you've got these at this advertising business is just probably 30 percent margins that's growing kind of like fifty percent forty to fifty percent year-over-year it is AWS business which is also got about 30% operating margins it's also growing about 40 percent Thirty to forty percent year-over-year so faster growth businesses higher margins means just your overall margins are going to rise so that's kind of the business model so what of of of Amazon that's why it's got will remember this back in 2014 when for the first time ever Amazon disclosed with the margins were like on its AWS business the stock gapped up the stock re-rated it's almost as if the ticker had been changed from amzn to AWS because the market was so surprised that what they what everybody thought including me that the AWS was just a commodity low-margin business turned out it was a high margin business and that was fundamentally really positive for for Amazon because it suggested this mix shift and the idea that long term you're going to have a nice upward Trend in margins Amazon advertising and Amazon. [19:00] Cloud services they're both you know sizable businesses now roughly 10 billion run rate for advertising little bit more than roughly 30 billion for AWS it's a little bit more than that and again highly profitable 8 m is M Asam is an advertising platform is the third largest generator of advertising outside worldwide you know XX China and when we look at all of the ad platforms during this covid crisis and look to see all of them had material impacts on the revenue growth except one that's Amazon Amazon's advertising Revenue looks like it's going to decelerate but just modestly compared to Facebook compared to Google compared to the trade desk or Pinterest or Twitter or snap. [19:46] So they that that they've got lightning in a bottle there and in AWS the cloud business is probably also a big beneficiary it's probably a structure winner from the covid crisis because of the dramatic Ingham dramatically increased capacity needs driven by work from home driven by remote Computing and there was a wonderful data point by this company called Zoom which has now become a household name or at least a business office name and zoom had eight 20x increase in usage total amount of minutes used unzoom went up 20 x like it's hard to Fathom any business dealing with that kind of surge in demand yet they were able to do it and the reason are able to do it is because their cloud provider is Amazon and Amazon allow them to 20x increase their capacity in order to handle that kind of volume increase I mean you couldn't come up with a better advertisement for the for the durability the flexibility and the end the need for cloud services if zoom-zoom wasn't an AWS if they hadn't used AWS I guarantee you they would have had dramatic blackouts they're start and and you know the follow-on less important but their stock wouldn't their stock could be half of where it is now something like that. Jason: [21:13] Yeah it's interesting on the ad business in particular I wonder and part of the reason that it had a slight deceleration isn't even related to. Potential demand for ads or opportunity platform I wonder if it's tied to the issue we talked about earlier that like. Temporarily Amazon supply chain was constrained and they turned down the service level for all those 3-piece hours and fulfillment by Amazon like if if Amazon tells you you have a non-essential product and they're not going to accept new shipments in their warehouse of your product. You're going to turn off the ads for that problem. And I so you know it's not shocking that that the ad sales decelerated a little bit but I wonder if structurally. Give a bigger percentage of customers are shifting online like Amazon competes with Google and Facebook for Ed dollars but Amazon also competes with. Walmart and Target and billboard providers for ad dollars and I'll bet you know my feeling is permanently. Demand for those ad dollars has has has is likely to permanently shift to Amazon so I think even on ad platforms this might be. Like mostly favorable for them. Mark: [22:25] That makes sense Jason that makes a lot of sense. Scot: [22:30] Also some of your your analyst colleagues out there and I'll full disclosure I'll put myself in this camp at some point they feel like Amazon is going to effectively compete directly with FedEx and UPS meaning you could you know you're in San Francisco you could ship me a package on their Network in North Carolina for like maybe four bucks a package versus the FedEx UPS eight to twelve dollars do you see that happening or you're not in that camp. Mark: [22:57] No I think that's a probability we laid that out did a report a couple years ago called the fourth pillar try to figure out the next business that Amazon would go into I think I got an email back from Seattle right after we published that report as long as something along the lines of you idiot why would you think we just have one more pillar. A couple of things in mind we've written deep deep dive reports on their business to business opportunity you know business supplies that sounds like Logistics to me and Amazon's pretty damn good at logistics for consumers so I not for businesses so I think that build that business is nicely building up I'm curious as to what they'll do in Pharmaceuticals he's physical stores that are these. [23:41] What do they call me every it's not the everything stores the go stores thank you the go stores I thought those aims on goes towards I think that's a really interesting really novel concept that actually solves something it gives you more time well I what a wonderful what a wonderful gift that is and anyway so I think there's a lot of areas that I think they're investing in and you know Amazon shipping Services makes a ton of sense to me I did pitch that to them as the title you know is the name for that segment they just they thought about it for a little bit they didn't like the acronym the thought that would be an odd Summit so they decided to go with something else I think they went with shipping with Amazon SWA that's probably better than what I had thought of and my guess is that that building that that business builds up yeah this is like this strikes me just like Amazon building our physical capacity two. [24:33] To ship goods and services you got excess capacity bring on third-party sellers Amazon built out all this compute on that work to manage its own large needs they have excess capacity go ahead and Retail it as AWS Amazon builds out a distribution Network a fulfillment Network a series of trucks too deliver its own products and then third party products sold on its site well why not do it for third-party products sold on on third-party sites it just seems like a natural extension it's kind of like Amazon is the fixed cost business just they've got such bullish long-term views about how big online retail will be those use of been verified year in and year out that what you want to do is you want to vertically integrate and fix those costs therefore you get super high incremental margins so I think it's you know I think it's inevitable I think they're actually darn close to the size of FedEx now in terms of in terms of units and yeah I would imagine that they'll surpass you know UPS within the next five years in terms of raw shipping volume that include a lot of their own shipments but over time I would think they'd pass them in terms of other people's shipments to. Jason: [25:45] Yeah I think Scott and I both agree even before they get there even before they like try to sell those Services I think. A unsung challenge at the moment is with all this increase digital domain and you know most retailers are talking about like seeing volumes that are similar to their traditional Cyber Monday Black Friday volumes. And who doesn't have capacity to fulfill that demand as FedEx and UPS and so you know Frank right. They've all just tacked on a bunch of surcharges and so if you're any retailer besides Amazon. You know one of the the negatives of all this increase digital demand is you don't really have the ability to fulfill all that demand or at least fulfill it cost effectively. And so owning as much of their own fulfillment as Amazon does is I think another huge structural competitive Advantage it's going to help them take more than their fair share of the digital growth. Mark: [26:39] And it's I agree with you Jason and Scott you ask the question you do you have the same answer that I would have that I just gave. Scot: [26:47] Yeah I think I think they yeah there's some incremental costs yeah taking another packages is almost free at some point when they build out all the infrastructure so so yeah I think they get there it's a question of when I've had it on my annual prediction show for three years and then. I'm sticking to it the one time I take it off is when it will happen so. Mark: [27:08] I'll wait then. Jason: [27:10] Yeah that's a great way to invest in it is wait till Scott get throws in the towel on the prediction show. Mark: [27:15] The contrarian indicator I got it. Jason: [27:17] Exactly I do want to Pivot like you have really seen this industry grow up and there's a lot of interesting non Amazon things going on right now when we talked about in our last show was. Like all of these new Commerce initiatives at Facebook and you know are you falling that at all and what what do you think. Is Facebook going to be a viable player in the Commerce base. Mark: [27:43] I'll give you my opinion I'd love to hear yours we we do a survey of social media companies we've done this semi-annually. I think we've done this for four years now and the last one we published just last week we asked people. [28:04] About their usage of Facebook Marketplace and simple question we found a 51 percent of respondents had used Facebook Marketplace back in November last time we ran it was only 33 percent so there's another e-commerce inflection point we ask how many of you people on Instagram have made a purchase on Instagram 23 percent of users said they had six months ago that was. [28:30] That was fifteen percent so you know this Spike that we've seen in e-commerce is also translated onto these social media networks I'm I'm. I'm I think this is a fast fascinating area of to explore I don't know why they wouldn't be they certainly the traffic now it's not it's not conscious traffic it's not qualified traffic I don't want I want to shop I don't go to Facebook when I want to you know I don't go to Instagram but I happen to be on Instagram and Facebook a lot you can put relevant ads in front of me I just may not be in the mood to shop I'm in the mood to shop when I'm on Amazon so there's always going to be limits but if they but with the traffic they have and if they can get a little bit more of a picture of my commercial intent or not my intent my interest then there's a chance for them to tap into what do you call that impulse shopping and then you so you get that part and what we're seeing in this my raw data there says that there are there is the opportunity to tap into impulse shopping on these sites now you got to go to the other side. [29:39] You're not a vertically integrated Marketplace we are Marketplace bring you down vertically integrated so you better be careful not to put ads up there and. [29:47] And then and then for a product where the inventory quickly sells out and then people are going to remember yeah I try to buy on Facebook and you know that it didn't work so what they need to do is partner with somebody who can really help them with the Fulfillment with the design of the site and they need to make it seamless if I'm clicking on an ad and I got to click over and fill out the address and the credit card information that's friction friction friction but if they can if they can if they can like the one thing I don't know what percentage of people on Facebook have their credit card information stored with Facebook I'm guessing it's less than 1% so that's something that Facebook is going to try to have to incentivize people to give them a rationale a reason for putting a credit card data there that gets them closer to one click and then they need to work with a merchant partner like a Shopify which is what they're doing that can make that that that flow seamless and just make sure you get a picture into the inventory such that you're not showing you know the boots when you don't have them in inventory and can't get them you know with them three or four days to the consumer but I think all those pieces are coming together so yeah I'm increasingly bullish on this opportunity and I think the pieces are coming together like I'm seeing the consumer intent in my survey work I'm seeing them work with the right Partners I haven't seen enough of the actual experience I get I've yet to have that mind-blowing. [31:09] He's of sharp like you know I'm checking out at the grocery store I just all I have to do is reach for the Snickers put it on the put it on the conveyor belt it's not that simple yet but if they get there that's they came make that they won't surpass they won't supplant Amazon by God that won't happen but they'll be able to tap into impulse shopping dollars in a way they haven't before I'm very intrigued by it Scott what do you think. Scot: [31:33] Yeah it's interesting because it kind of you have to kind of loop Shopify into the whole thing so there's there's one school of thought that shopify's essentially the shopping engine for Facebook today in this latest announcement they kind of cut Shopify out a little bit like Facebook's kind of introducing their own check out so it's gonna be interesting to see there's almost kind of like a three-way War kind of here so there's like Shopify which is the Battlestar Galactica ragtag group and then you have the social guys kind of going their own way and then you have the death star of Amazon. I don't know you know it's always so hard for these people to compete with Amazon because of the shipping Logistics they have and the only company in those that list that's investing in that is Shopify so it's going to be really interesting to watch this next leg of e-commerce to see can Shopify. In this made it either on framing but the can Shopify the almost like a counter option to 3p Sellers and Brands against Amazon I think you're seeing a lot of people kind of frame it that way kind of. Famously been what's his name the Strategic review guy he's kind of like setting it up that way but other folks kind of say no it's just this that's not the right way to look at it how do you see Shopify fitting into the overall. I think they've surprised everyone with the amount of growth and the gmv that they're producing so it's hard to count them out at this point. Mark: [32:56] I I am I'm trying to count them in and it's a it's a company in a stock I've been ramping up on aggressively over the last six to nine months I'm very intrigued by what they're doing I like the way they think about. Their business I certainly look at their take rate it's like 1.67 percent. And it's like well wait a second you know that they if they can execute well that take great can double or triple that's a lot of growth in the future so I'm very intrigued by their opportunity some of the things I think are maybe false starts their ability this this app that they have I. [33:33] Just don't think I'm ever going to go to a shop app Shopify app to start my shopping I just and I don't know I signed up for it then I realized I just don't need another notification of when my Amazon packages are coming I already got that by the way and you know Amazon will tell me and then Google will tell me to so I get it I don't like Shopify to tell me one of my Amazon packages are coming but but I'm intrigued by the potential to chop has but probably not as a brand Central approach probably is just the the the enabler of D to C of D to C you know Commerce activities they talked in this last earnings call of of enabling I think was Hines and lint I think those are the two examples that they used to sell directly to Consumers. [34:22] So okay that sounds interesting I just don't think I'm going to go to Hines.com when I want to buy catch up but I'm going to want to buy Hines and so but I'm not going to go to Shopify to find a place where I can buy Heinz I think I know where to buy Hines so I don't know it there's an opportunity there but there's a lot of lot of lot of paths that could go the wrong way for them but they seem to be like a very disciplined management team so I'm giving him the benefit of the doubt we have an out perform on that stock for what it's worth and yeah e-commerce opportunities inflicting up for them as it has for Amazon in this in this covid crisis. Jason: [35:03] Yeah so so you kind of look at this big picture. You have dramatic digital acceleration like it seems like it's you know Amazon and Shopify are both currently poised to benefit from that digital acceleration. What about some of the other digital players like who else do you think ends up being a winner in this like you mentioned eBay had a. Sort of unexpected Spike I also think of Stitch fix and chewy is to of though I. Bigger play you know digital digital folks are they is this Rising tide that's going to lift all boats or. Do you think that they're going to lose share to Amazon and this. Mark: [35:44] Well near-term the rising tide will lift all boats achoo as a company they were Prince earnings after tonight I would think this is a company that dramatically benefits from the covid crisis I saw that Smuckers which owns Believe It or Not owns a large array of pet food products like Meow Mix is in there Kibbles and bits and all your other favorite cat food that they had 60 percent growth year over year in online retail sales I mean you know jeez they're doing that I imagine to he's going to put up some pretty big numbers tonight now they better that stock is really gapped up dramatically but I think they will I think they'll put up I think they'll put up really good numbers you had two Trends there and you know one is that people had to buy pet products and and food and supplies online the second one is just kind of tangential for pet owners like myself there was a Dish been a dramatic move towards pet adoption in the last two months because of shelter-in-place regulations that hadn't occurred to me right away but you know people when they're when they're forced to stay in. [36:48] Indoors like that they look for companionship and that led to a lot of people to a lot of people adopting pets and of course you have to feed the things and well you better you know the you've heard about this thing called chewy and so people signed up so I think they have like a two to three year just accelerated adoption of their services and by the way unlike the rest of retail you know where it is interesting to go in and try out things in stores you know for fashion apparel and you know there's experiential shopping I don't think there's such a thing as pet food experiential shopping so I would think that that's a category that's just right for dramatic acceleration online so I Chuy's the name Stitch fix to is just a couple of question marks we have. Around it like I'm surprised the growth isn't better there but they should benefit Etsy clearly as benefited to and not just because of people buying designer face masks my guess is that there they'll have a sustained acceleration but that's TBD. Jason: [37:45] Yeah it's interesting it's funny like I have to do these briefings and I give all these negative Trends and you know the world is going to end and so the the palate cleanser I always throw in there. Is every pet in every shelter has been adopted it's like the one one sort of feel good story and all this and you're exactly right like. We have the largest cohort of new pet owners in the history of the US and none of them could get their pet food or cat litter or toys. Promised or so. We'll see but I'm expecting that this hats had to be super favorable for chewy and then of course Amazon is also a great competitor in the pets page. Yeah so I think that's a great insight and that's actually going to be a great place to leave it because we've used up our allotted time. But Mark super appreciate you taking time out I know you're in high demand right now and a lot going on and we really enjoyed you sharing some of your insights and your. Mark: [38:42] Jason great talking with you Scott always a pleasure talking with you great to I've learned a lot from Scot Wingo over the last 20 years and I plan to learn a lot more of the next 20 years wish you both and your family's health and safety. Scot: [38:54] It's becoming Mark we look forward to seeing you at a one of your shows when we can get back to traveling and back to normal. Mark: [38:59] Absolutely see you buddy. Scot: [39:01] Until next time. Jason: [39:02] Happy commercing.
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EP216 - Marketplace Pulse founder Juozas Kaziukenas Episode 216 is an interview with Juozas Kaziukenas aka “Joe” (@juokaz), the Founder and CEO of Marketplace Pulse (@marketplacepulse). In this interview, we discuss the state of North American marketplaces, their trajectories, and current impacts of Covid-19. Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 216 of the Jason & Scot show was recorded live on Thursday, April 17th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 216 being recorded on Thursday April 16th 2020 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners Jason we’ve had on our list of folks who want to have on the show for a while our guests today, but because we have a weird recording schedule because you and I have day jobs we usually record late at night and that’s inconvenient for most guests we were excited one of the Silver Linings of the pandemic is we can now record during the day so we are really excited to have Joe Kazuki – also known as Joe Joe is the CEO and founder of marketplace pulse welcome to the show Joe. Joe: [1:14] Hey Jason and Scott thanks for having me. Jason: [1:17] It’s awesome to finally have you on the show Joe and as Scott pointed out I’m having trouble adapting to this giant Yellow orb that’s facing me while I record a podcast that feels very unusual for me. So Jo I know you’ve listened the show before before we jump into it what we always like to get a little bit of background about our guests so can you tell us a little bit about what you you did prior to Marketplace pulse and what led you to start. Joe: [1:49] So I think all the way back in 2008 me and a bunch of friends started the books e-commerce company. Kind of Amazon 0.1 and then 10 years forward from that I’ve been much more focused on marketplaces stand of understanding the markets both here in the US and. And what right. Jason: [2:13] That’s awesome and so then like what gave you the actual inspiration to launch launch the like sort of editorial side versus being a practitioner. Joe: [2:26] It’s funny because I was reading about biggest stars and YouTube. And it kind of meat it’s kind of made me think like who would be the biggest retailers and the biggest merchants on marketplaces specifically being Amazon so Marketplace post ended up starting off as literally a list of top Amazon sellers. Thank you used to be called Doubles in size that’s calm and since the launch I started noticing that a lot of Sellers and other brands in this space, kept coming to the site to check the rankings to see how everyone’s doing and since we were kind of collecting so much data and through that data getting so much Insight that overtime kind of blood more and more towards the story of content as you can. The trends we’re seeing the changes we’re seeing that the data we are seeing that all about that content and. I think I spent the next three no it and it sort of content and kind of sharing articles on our side became a pretty big Focus. Scot: [3:28] Very cool so tell us where does the data come from so so I think I have an idea but I kind of want to hear it from you and you maybe include what marketplaces does your technology look at and then what types of things do you look at across those marketplaces. Joe: [3:45] So we try to look at all the major Market places both in the US and Europe and elsewhere so like Amazon eBay Walmart cool shopping target market place which at Sea and I’m sure and others as well. And the data you collect is kind of center around probably two main areas. First one being open merchants and sailors on marketplaces and the second one being Brands and products. And so to understand that and kind of get the data we just run a pretty. Pretty large set of data ingestion operation which relies on scraping and apis and all the partners and other sources of data. We collect as much as we can we can of clean it we store it we are private obviously over the years, and value whatever use case becomes the we are able to look back at the data and provide that because I actually as a business we work primarily with other companies for building marketplaces themselves, so we help them that that by providing data on the kind of a leading Market places. But also since we look at this data all the time and we talked to people like yourselves on the time being we also kind of get questions asked and we try to answer these questions from our data and going to publish them on our site. Scot: [5:05] So if Jason and I opened up a Marketplace for our podcast that featured travel coffee and Star Wars stuff we could come to you and say hey what are the top selling. Star Wars items across these categories and what’s big and coffee and you can you can look into that data set and then make recommendations based on what you see across marketplaces is that a, instead of good use case. Joe: [5:31] Are we going to help you figure out the categories that Brands you should be selling where would you be sourcing these Brands so it which sellers can provide you that assortment, as well as getting into more specific details like hey which Partners you should be working to help you with the onboarding of sellers or like what’s a partner ecosystem even looking for you so it’s kind of a multi-dimensional, problem for a Marketplace because it’s it’s really not just a product you can on board but also the core we sponsor coming from who is fulfilling them who are Partners in the software space etc etc. Jason: [6:04] Even without your data I’m pretty sure travel is not a good category during the pandemic. Joe: [6:08] It’s definitely not it’s definitely not. Scot: [6:10] Making a long-term I’m thinking long-term. Jason: [6:13] I like it and so like do you have full-time developers that are constantly like having to sort of tweak your your data acquisition tools as the marketplace has sort of changed, their presentations. Joe: [6:30] So we are a tiny company but luckily we rely on a lot of automation to kind of validate the data they’re ingesting as well as to notice any sort of changes in the kind of ingestion pipeline so, that’s usually not a big problem for us any sort of changes these marketplaces make and getting Hands-On pretty pretty quickly. Scot: [6:51] You ever just sell the data so I know from my experience at Channel advisor there’s about a bazillion Wall Street people that want to build hedge funds off data like this and do all kinds of crazy things is is that part of your business model or it’s really more kind of advisory Services based on the data. Joe: [7:07] So we do some data but primarily to marketplaces and kind of software and services companies in the space of e-commerce we had had many conversations with Wall Street companies as well but. I guess so far we found that there are much better sources in this kind of alternative data space for the Wall Street Market. Primarily being like most of them utilize kind of credit card and email processing data. Robbery been potatoes about the marketplace itself so it’s like if you if your what if you’re involved with anyone understand Amazon you’re much better off acquiring credit card data than what we can provide for you because they’re sort of things they’re looking for are much more. Going to particular to the noise and I guess our data would just have too much noise for them but we had kind of. Be honest we had to leave the try to come and help them understand what this even the Amazon Marketplace because of all the kind of award e-commerce players in the space that you still find that it’s going to the most misunderstood player in this space, given how large it is. Jason: [8:11] Yeah isn’t that interesting just to follow up on the data so I think of you like, your methods you’re going to get much better visibility to the digital shelf like what products are offered like the velocity that stuff is moving on and off shelves, um Like in any of the attributes about the products that are on the shelf that that like credit card data set you mentioned is going to see a lot more about the consumer Behavior so it almost seems like. They’re there to sort of different data points that like together tell an interesting story am I thinking about that right or. Joe: [8:48] Yeah that’s true that’s true so we try not to spend too much effort in trying to estimate sales velocity for anything because that’s really. Well done from credit card data and of emails and all the other alternative data sources I guess we spend much more effort collecting data on the covid building blocks it’s like a products themselves and Brands themselves with all the merchants and sellers and categories and how all that’s kind of space looks like on a kind of very granular level. Jason: [9:14] Yeah now I’m curious you started out as an e-commerce entrepreneur and now you your super deep and knowledgeable about. The the sort of opportunities that you know emerge in marketplaces like where there’s a gap between, demand and offers and you know where there’s a good source of product all these things I it has to be tempting sometimes to want to act on that data yourself versus. Showing that insight to others. Joe: [9:48] True true but at least for now the focus has been much more in the data side of things as well as like the market self understanding the market, and I think having been in in this kind of in a position of selling things before I both miss it and don’t miss it at the same time. Especially especially in times like these where kind of sales are compressed for everyone in marketing budgets or cough I’m I guess I’m someone happy not to be selling any products I think given moment. Jason: [10:18] Yeah fair enough and then I did one other granular question about the data so like of the people that are, like watching marketplaces and sort of extrapolating data from marketplaces it seems like you you do extrapolate data about the products but what, you’re also getting a lot of data about the sellers of the product and so I actually think of there’s some other companies out there that also. Monitor the digital shelf and they focus mostly on product data and they sell that actually back to Brands so I think of like. Edge essential or profiteer or companies like that the kind of monitor the digital Shelf, to tell Procter & Gamble how you know how their product is being presented versus someone else’s but the data source that I see like you ever go out that I’m not familiar with anyone else that provides is, information on the actual sellers like how many sellers they are you know are they domestic sellers are Chinese sellers like what categories is the seller based growing things like that am I. Am I accurate or am I misinformed there. Joe: [11:29] Absolutely Services business has been kind of the core dataset we’ve been building since we started, specifically being all the sellers and Merchants on these marketplaces and we try to, beside you basically collect data on every single Merchant on all these marketplaces to have. Like a full understanding of what’s working for these Merchants what are we selling who are the top Merchants where do they come from like how to be fulfill things etc etc because again on marketplaces. Differently from an online retailer on the marketplace it’s not just about the products it’s also about the kind of a supply side of things and where does that Supply inside of things comes from. For example a question B we tried to answer before was like. If you shop on Amazon you notice that there’s a lot of items which look like me came from AliExpress or Alibaba. And yet it wasn’t clear that I’m weak how many of these items are actually sold directly from China as opposed to US based sellers importing them so, we spend some effort trying to figure out okay covid mountains on Amazon or of all merchants on eBay how many Alexei come outside of the US and others like a surprisingly large number, large number especially coming from China. Jason: [12:50] Very cool and just as I thought on that one I mean that was one of the trends I feel like you uncovered is there’s this perception that it was a lot of domestic importers and and you’ve really been able to track the growth of, of Chinese sellers on them on the platforms. Joe: [13:07] Yeah I think most people have this impression of Amazon Marketplace as being largely like a platform for, people who drive around to Walmart stores and buy Closeouts and then sell them on Amazon Marketplace. That’s that’s very clearly completely not true and not only is there are many many different types of businesses here in the US we also have an incredibly large. Portion of a marketplace coming from I thought our countries as far away as China when kind of helped by the Amazon Fulfillment services. Jason: [13:43] Yeah and then the last question we’ve been just talking a lot about Amazon but your data isn’t exclusive to Amazon right like what marketplaces are you guys tracking right now. Joe: [13:53] Amazon eBay Walmart Etsy Google shopping which target market place and a few few Smiles as well. Jason: [14:03] Scot and then mostly the North American iteration of those marketplaces or are you trying to look globally as well. Joe: [14:11] We try to look globally. For example for Amazon of course we look at all the countries animals and is running the marketplace and should be leaders not 15 15 countries obviously eBay is a global platform at least a global platform which is a global platform, we don’t spend too much effort yet on looking at. The properties of Alibaba like Timo and taobao but that’s much more so because we just don’t have a big business case for bath and, I think most most us Brands don’t really care about them too much yet that’s why we focus much more on like what’s relevant in Europe and the menu in the US. Jason: [14:48] Gotta okay well let’s jump into it so obviously all our listeners are pretty familiar with the the big Marketplace is right so in the u.s. I think mostly of eBay and Amazon like what what is the high-level story with sort of the tier 2 marketplaces like the Walmarts and wishes and targets are they. Growing are they getting traction are they like losing share to the Amazon like what’s what’s kind of the, the macro view of Market places in North America. Joe: [15:21] To me I think tier 2 only has a single company and that’s Walmart. They’ve launched their Marketplace all way back in 2009 but kind of really got into it. In 2016 and probably over the last couple of years made it an actual important part of Walmart itself. Just from an announcements you saw about the company as well as the seller acquisition we’ve done I think just very sweetly finally surpassed 40 thousand merchants. Which we acquire my very very differently than Amazon so that number is actually pretty, pretty large because they acquire an approval to join Roman marketplace so woman is on a very good job at integrating the marketplace into the. Kind of overall Walmart selling experience and buying experience you can return items from the marketplace into Walmart stores as well as all that other stuff and then you have, to me I think like a baseless third-tier, of marketplaces the likes of wish and go shopping and target market places which are basically either trying to do similar things like Walmart or or Amazon is done, for our very strong in their in their own niches like for example XE is obviously not trying to compete with Amazon but at Sea on their own right is an incredibly strong Marketplace in the handmade and vintage Goods. [16:40] And and to me it’s probably the most exciting kind of development in the spaces it’s probably all the niche market places marketplaces which focused on the particular category of products for a particular use case, obviously at seize the most known now, but you see many more and clothing and sneakers in streetwear in any sort of imaginable category, and they tend to view the content around the marketplace much better so they’re not only being debate Supply they also kind of build content and tutorial content around it which tends to work really well. And and then you probably have even more so kind of. Kind of traditional retailers still trying to launch their own marketplaces but to me that’s. Probably an old strategy kind of companies trying to be much more like Amazon but they’re probably not kind of strong players at the moment. Jason: [17:38] Gotcha so just to kind of put some rough orders of magnitude to this like like how many sellers are on Amazon right now. Joe: [17:46] What Amazon has over eight million sellers worldwide so three million just on amazon.com in the US. Jason: [17:55] And then in do you have an estimate for the number of skus that are offered or a. Joe: [18:02] It’s funny because we get asked about this on specific on Amazon school calendar all the time and as of probably the last two years we have stopped tracking that number because it became completely meaningless, I think the last number we had from years back was 550 so 560 million skus. And since then it became even larger and yet. It doesn’t it kind of it no longer represents any sort of meaningful metric to track because Amazon adding a hundred million more skews no longer represents in any sort of measurable sales growth because these skills get kind of. We stayed in there in the vast Universe of battle sounds good. Jason: [18:43] Yeah and I assume there’s a tremendous amount of churn in there too so I they added a hundred million skus about a hundred million skus died and no one’s ever going to see them again. Joe: [18:52] Yeah I was going to Amazon’s assortment this is the most chaotic assortment in retail probably ever invented, because it not only are we having thousands of new sellers everyday all these sellers are bringing probably tens or hundreds of thousands of often new products new private label products. My place every day so like a sort of changes in the SKU count are pretty much meaningless. Jason: [19:14] Yeah but it’s still helpful to me in this one context this sort of order of magnitude context so so Amazon’s got three million sellers in the US and hundreds of millions of skus, and then you kind of cat characterized Walmart as a, growing tier 2 Marketplace so put that in perspective for us you said that was forty thousand Merchants verses. Joe: [19:36] Walmart has 40 thousand merchants and they have much less an Amazon because they’re kind of an invite-only approval Marketplace so you can’t just join Walmart they would have, ten times more Merchants if it was open and Walmart has 15 million skills at the moment. Jason: [19:54] Yeah and and if I’m not wrong 50 million actually represents tremendous recent growth from them because before they really leaned in in the marketplace they probably had under a million skus. Joe: [20:05] Yeah so one of the numbers we always tracked about Walmart is how much of a catalog comes from Walmart itself and how much of that comes from the marketplace and. Pretty much since 2016, all the girls that’s something the marketplace like Walmart itself still only sells I believe three million excuse and all the other skills have come to the marketplace. Jason: [20:29] Interesting. And so then like what is your sense is there and so you kind of you gave us this nice framework Tier 1 Amazon eBay tier to Walmart and then tier 3, General Merchants wish Google Target and then Niche niche market places. Is there more opportunities for General Merchants marketplaces like could you see a Google or Target catching up to Walmart and being a tier 2 player, could Walmart like ever catch up to eBay and you know be a alternative to your one player or do you feel like. I assume you’re going to say there’s plenty of opportunity left for niche market places but like for the general merchants. Like is a his that played out in your mind or do you think there’s still a lot of opportunity for people to capture share. Joe: [21:24] Three other ways going to stores in this first it’s very clearly that. What kind of establish large retailers like Target and best bikes should be able to fairly easily to grow Marketplace similar like Walmart. And achieve the same sort of kind of merchants Grove as well as well as you growth I guess for companies like Target the question is do they actually want that. Because if you look at their latest quarters they’ve been saying that most of our sales growth is coming from store delivery. You can’t really integrate the marketplace into store delivery as easily. And no actually no one has done that to me you are still so technically you could do that on target but in reality they probably won’t covid at least not going to try it because the stores are working so well for them. [22:12] And then on a second-tier I think like to me Google’s attempt it’s probably the most exciting because they are also at a company like Amazon and they also have, theoretically unlimited amount of capital to go after Amazon so if Google really push the pedal. To the floor and actually tried to go after I was on the thing they could do a pretty good job given the sort of assets we have the given the sort of the user traffic may already have, but I think for all these companies the question is like do they actually want that because you can become, like I’m not a couple of billion dollar a year Marketplace launched by Google somewhat easily, but like Google wants to build a hundred billion dollar business has not been done and our businesses so, competing with Amazon or launching another meaning for business for all of these companies means having to wait many many years before it becomes meaningful and it’s unclear yet of like is anyone willing to actually wait. Jason: [23:15] Yeah interesting and it is it’s funny like, you could imagine an alternative reason Google would want to grow it besides just the revenue like they have this super important you know hundreds of billions of dollar Revenue stream called advertising, that they need to protect right and and if, if the marketplaces are stealing the eyeballs on the advertising from Google like when one reason Google might want you no more a stronger Market Place would be to keep the eyeballs in their echo system and not have weakened. To an Amazon or someone else. Joe: [23:51] I think you’re completely right like a lot of shopping already happens at Google, just Google itself doesn’t really monetize it as much as it wants to nor it can control it as well as it probably wants to, they always have Google shopping and they have some rich content that Google as a company has done many many things from like they’re all kind of in parts and none of them are connected to an actual shopping entity people can go to, and the Outlook over the last couple years again Google shopping and still the marketplace they’re adding Merchants all the time they’re going to school calendar trying different things but there. They’re not a sort of all out it hands as you probably would expect from a company as kind of as big as Google. Jason: [24:33] Yeah and I will see how it all plays out but one thing that get that makes me want to watch him even a little closer as you know like four months ago they did hire Bill ready from, PayPal and created a new role they didn’t have a Google prior so he’s president of Commerce a Google and so you know you sort of bring in a credible, e-commerce Weider create this new title like there’s these endemic reasons they might want to do better at Commerce so like that that at least. Gives me reason to believe that they’re going to lean more heavily into this base. Joe: [25:07] To me though I think there’s one kind of important caveat is how can Google do this and not upset and I trust Watchers. Because for Google like then adding shopping usually means adding shopping elements in to search for all the other properties we already own they were already find for similar terms in Europe a couple years back, anything more meaningful with probably risk some of these finds again so for goo is the kind of a balancing act of like how do you actually do that without upsetting the kind of an ecosystem of people who now rely on Google search traffic for the shopping. Jason: [25:46] I know for sure I feel like that’s the one of the new normals right is is sort of balancing your business growth aspiration with your antitrust risks. Scot: [25:53] I would argue that kind of did this with travel to so so they did this in travel where you can actually book right in Google and they got away with it so I don’t I don’t know. Joe: [26:01] For example like if Walmart join school shopping Marketplace and people can just buy through Google from Walmart. Like does Walmart want that or do they want people to go to actual Walmart and then buy from there it’s kind of. All these has the advantages and disadvantages But ultimately the larger the retailer is the less they want to be aggregated behind an aggregator on Google so, I just I could never foresee Google being able to aggregate large retailers like Target or Walmart they will always refuse to be a part of this. Jason: [26:38] Yeah I guess the one Edge case where it seems like there might be some leverage for them to aggregate the big retailers is. Literally just as a foil to Amazon right so, you know if Amazon you know if Alexa gets the most traction and Alexa gets built into all these appliances and everyone’s you know now everyone’s appliances as reordering Pantry items, exclusively from Amazon if your, Walmart or Target you’re unlikely to build your own smart speaker echo system to compete with Alexa and so you know you may look at Google as the less competitive more friendly partner, that you might try to enable to be a more complete competitor against Amazon. Joe: [27:24] That’s some people from Google Cloud which is the competitor of AWS and their business Stitch to retailers is basically. We hate the Amazon you hate Amazon how about you just move all your Cloud infrastructure to go about and this works really well so yes I completely agree like. Kristen kind of players in this space who will driver who we do anything else but work with Amazon that’s an opportunity. Jason: [27:50] Yeah I think that’s actually the official sales pitch for Google Cloud platform and for Microsoft Azure so. Joe: [27:56] Aggressive very easy fish I’ll take it. Jason: [27:57] Yeah yeah so one other topic we want to talk about in general in the marketplace is is what if any role you CD to see companies playing in this whole Market Place Evolution like, intuitively like if I took a real literal definition. It doesn’t seem like d to C in Marketplace like are super compatible but it seems like in practice a lot of D disease think they’re directed consumer play is via marketplaces is that. Do I have that right or how do you think about it. Joe: [28:31] I think it depends on the kind of the purity of a brand is trying to be I had I am seeing a lot of. Small niche market places in the DTC space to focus on a particular category so for example sorry I was talking to these guys maybe last month who build a Marketplace specifically for Street Wear. And all the brands inside of it are already PC Brands because the marketplace can bring them, obviously Shoppers as well as data they couldn’t get on a traditional marketplaces like Amazon and yet but if you see Brandon has a more manageable kind of acquisition path than just trying to do it themselves. [29:10] Because to me the reason why kind of DPC doesn’t work on Amazon or any other of these major marketplaces is the fact how how these marketplaces handle data exchange as well as kind of user interactions. It doesn’t have to be like that so the kind of the more modern Marketplace has built for the DPC space do share a lot more data than Amazon does and douche and do give the way for Brands to talk to their consumers through but Marketplace. And I’m sending in all this becomes possible so think like is Amazon a great home for DDC brands, it was fun enough nowadays because we live in a pandemic and some of these Brands will inevitably have to kind of rely on Amazon to get some sales out of it but, once we have passed that I said I do see that like a lot more Market I just Google built so informative to see space because all these markets can do is basically aggregate, demand and then the brands can benefit from that much more easily than themselves trying to acquire this in users. Scot: [30:08] It’s like marketplaces are the new virtual retailer you just don’t have the store element. Joe: [30:13] Yeah so I think it’s always been the case that like if you’re Nike you can build a store in the middle of a desert and people will probably come to you, like most brands are not Nike most brands who built stores in the desert will never see anyone come to them they can’t force people to come to them if they just spend a lot of money on marketing, but that’s obviously has limited time Horizon so as Brands try to acquire users at much more favorable costs, like Michael please do play a pretty important role and I think they also allow Brands to kind of acquire the same user. If I would have to compete with other brands also trying to acquire the same user like a lot of Brands and travel. Like Barrel raising advertising costs because they’re all trying to acquire the same user even though but same users probably buying from all these branches anyway. Jason: [31:02] The one exception is if that desert is in Las Vegas or Dubai people actually will come to it. Joe: [31:09] I forbid we should wish Italian brand I think it was proud of the builders store in the desert in maybe outside of Texas. Jason: [31:15] Yeah you’re exactly right it’s a fake store but it’s a very funny photograph yeah. Joe: [31:20] But I think to me like my lesson from areas like yes those great yes product you did, no you’re not a product like most brands are not product most breaths if they tried it will just lose my clique, to me like that’s kind of the marketplaces versus writing your eCommerce site and tribe you do your own acquisition is shopping mall versus Your Own Story the desert. Like yes either ghosts can work but I guess basically decide which one will work better for your kind of capital constraints I guess. Scot: [31:49] Be cool so that gives us a good overview of the landscape and it wouldn’t be a Jason and Scot show if we didn’t talk a little bit about Amazon here when we’re recording Amazon’s flirting with new kind of all time highs around, let’s see. 2400 and change definitely flirting at well over the trillion dollar club and kind of nipping at the heels of apple and Microsoft, which during a pandemic is kind of an unusual thing so seems like they’re seeing a pretty big surge they had to turn off FBA Sellers and a bunch of those kinds of things do you have any data that indicates how they’re doing through, dependent. Joe: [32:30] What’s most interesting about Amazon is event over all their sales are up and yet any individual brand or seller is either very negatively impacted by this for very positively impacted by this so you have this incredible. Kind of spread of people and companies were very happy about their sales and very upset about their sales but like Amazon overall is their cells. And there are enough that some people like sometimes I talk to sadly it’s basically they’re having a friend day every day. And I mean it’s I think it’s still hard to judge just how much sales increase on Amazon because given how large they already are but they clearly have increased. Scot: [33:10] Yeah the give us an idea of the winners and losers is it is it kind of category based on dimension. Joe: [33:19] Yeah I mean it’s kind of obvious the thing that keeps you look at Travel, nobody’s buying that if you look at swimwear no one’s buying that if you look at sunglasses no he’s buying that and yet everyone is buying the things you would need for your house the things you would need to work from home the things you will need to get entertained while you’re at home as well as work out the home, been of essential items like all the health items as well so I think this spread of categories is probably the same across all the different retailers. Scot: [33:49] So you did a blog post where bandanas were hot. Joe: [33:52] Amazing amazing I haven’t bought one yet but I just think about it because I tried I tried buying face masks now for a while and they’re obviously sold out everywhere and if they’re not, they’re like they’re shipping from China it’s going to take a month to get to you so I think I think I’m going to get some bananas and try to make a, try to make a face mask for me because one of the other items we’ve been looking at is weekly look at search traffic on Amazon and see how they train Trends have changed, and like for example one of the trends I saw maybe now three weeks ago was in fact that like I stole it paper sold out, many many people are started by the days which wasn’t even like a popular category before and Amazon and all of a sudden became hugely popular. And then maybe in early February the biggest explosion I saw, friends of mine manage kind of Amazon in sizing for a few different brands and one of the Brand’s we manage out of energy for so kind of survival food kits and that brand went from selling, is this a couple million dollars a year to selling a couple million dollars a day on Amazon. And that’s that’s when I knew I’m like this is this is this is serious crisis as well as people are really scared about that so to me of him nothing like looking at that, kind of different changing consumer than an Amazon kind of has been killing an interesting insight into what people think they need to kind of push through the days. Scot: [35:17] Yeah you had another blog post we talked about some of the negatives of this surge walk us through some of the data on that. Joe: [35:25] Yeah so one of the things we always look at is how many negative reviews are these merchants and animals and receiving and, usually that number overall that number tends to spike as Christmas approaches, because people have placed the orders but order is not getting to them before Christmas and then they realize it’s never going to get to them in time so they leave a negative review and they usually cancel the order. But then as of last couple weeks ago I started looking at that number again I started noticing that it’s it’s spiked even more and then it usually does. And what about spiking in negative feedback on Amazon is coming from sellers who bought face masks hand sanitizers toilet paper and all the other essentials from Merchants who often don’t have those products. And are using fake tracking numbers to kind of basically hide the fact that they have never been to ship a product or being shipped the wrong products like cheaper alternative is of the face mask, for when it all the toilet paper which triplet completely different item all together so as much as I was in is increasing in demand. [36:32] A lot of that kind of issues within policing of the marketplace as have resurfaced as kind of merchants are trying to insert themselves into this massive wave fourth increase the man, and since I mean if you go to Amazon today you will find that there’s no face masks or hand sanitizer some toilet paper in stock. But yet as a merchant if you claim that you have it in stock you can try to kind of weasel your way into that search results page, and because that serves our page is receiving so much traffic you will get a few sales in before Amazon realizes we need to come need to kind of block you so Amazon has been in this. [37:09] Kind of. Crazy position of having to deal with actual issues of like fulfillment operations as well as employees and now also having to deal with this sort of marketplace chaos which is doing with all the smaller Merchants trying to kind of benefits from the marketplace not necessarily saying something but also sometimes by selling something they don’t actually have. Jason: [37:32] Yeah it’s I mean the level of difficulty was already complex now it’s almost unimaginable like, pivoting slightly I’m sort of curious how you think the pandemic is influencing how Brands think about Amazon is it, is it potentially driving Brands to Amazon or off of Amazon or what do you think. Joe: [37:55] I think that like don’t really I think all of us would probably agree that now you’re starting to see Brands go back to Amazon go back to selling on Amazon Branson previous every excuse that obviously we’ve all seen that announcement from Birkenstocks, we seem to be going back to Amazon I think we’re at that point in time now where the sort of ideological refusal of selling my Amazon in a past. Is probably being questioned by Executives now because as we see their own sales in their own channel is decreasing their trying to find other channels too, do something items through and if they’re not selling on Amazon it’s an obvious choice and it’s an obvious channel to have immediate sales, so it’s very clear that, it’s not yet mr. of acceleration Brands jumping back onto Amazon is definitely going to accelerate even for Brands who have previously. Refuse the blatantly bit like they will have to change their view because it’s it’s wild for the last decade they could have made this kind of strategic choice of not to be on Amazon, bad choice and things just kind of been taken away from them now because of just the sort of crazy conditions we are living now where so much of shopping is kind of centralized on to Amazon as and limited budgets they have to spend on marketing means that. Like I wasn’t all of a sudden became probably one of the better choices they have to have any sort of lemony. Jason: [39:22] Yeah there’s almost this odd Paradox at the moment I think you’re you’re exactly right like if you had decided you were staying away from Amazon, some of your resolve is probably eroded and there’s there’s there’s more arguments in favor of you being there and I certainly think Amazon is going to emerge from the pandemic with greater share than they had going in and so, you know. Same reason people rob banks that’s where the money is like if you want to sell you probably need an Amazon presence but the one Paradox is, there is a cohort of brands that maybe weren’t very digital Savvy and they almost looked at Amazon as a hundred percent of their digital strategy, and if you’re an apparel brand and you thought the mean way you’re going to sell digitally is on Amazon and you suddenly became, a an essential product that couldn’t get you know your FB a product replenished you probably were getting being, exclusively dependent on Amazon so it on the one hand I see a lot of brands that had been resistant moving towards Amazon and on the other hand I see, number of brands that were kind of single Source on Amazon you know trying to diversify their portfolio little bit are you seeing that as well. Joe: [40:38] I think I’m seeing the same thing like this sort of increase in demand for 3pl their Housing Services has definitely skyrocketed, as brands are even trying to find other ways to, selling on Amazon or going to average over their houses they can use to sell on Amazon and I mean for many many of these Brands we can’t really do that on fulfillment as effectively, as they kind of new to now because often they don’t even have this sort of that house capacity, or staff for it so yes absolutely I think many Brands who have either relied on that wasn’t before, for having sold on Amazon before but now can’t even ship out instead be a are all flocking to 3pl logistic companies to do it for them. Scot: [41:25] How about private label Brands you’ve done some interesting reporting there what are you any updates on what you’re seeing there from the pandemic or any other thoughts on the the plethora of Amazon private label brands. Joe: [41:38] It’s that one of the guess one of the most infamous reports you’ve done was last year about that the Amazon private label brands, the kind of the cord Discovery from that was the fact that like they are attempts are obviously very wide but most of the brands that launching and haven’t been as successful as most people the still they are, and to be honest like since then Amazon itself as a company has really been as aggressive and launching new brands, they are so launching amazonbasics products all the time but in terms of Brands they would be launching especially clothing brands which kind of comprise most folio brands that trend is definitely die down, but in the same space a lot of the private label Brands and Amazon are launched by the smaller smaller merchants and, as much as that it’s still happening that obviously has been hit very hard by the pending first by. Not being able to Source items from China as effectively as before that is mostly recovered but there’s still some issues with the logistics from from the point of view of costs and state but also a thing, many many many companies in the space who previously relied on data to figure out what we should make. I think are finding that they can’t use data as effectively anymore because the trends are changing so so fast that by the time they’re able to Source it say. [43:02] If you see that the bananas are becoming high demand from the time you’re going to be able to Source them and get them onto Amazon it’s going to be June and the man has gone so I think the sort of the the stability of demand. Has previously allowed private labels to be built and I think now that the stability is gone I think it’s much harder job for me small images good and also, access to Capital now is much more constrained Amazon lending itself as killed their program and are not issuing a new loan so when we smaller companies to get Capital to launch new brands it’s a much harder job. Scot: [43:39] Well let’s let’s pivot over to eBay they just sent out some new CEO and I’m kind of excited about that it’s a guy I think I’ve met him a couple times when he was there and kind of Circa V 208 I believe. Jamie iannone so you know they’ve been kind of rudderless for a while but do you know to their CEO departed about six months ago they’ve sold StubHub they’re about to sell their classifieds are talking about it and what not they’ve been distracted by a lot going on do you think Dave benefited in the same way that Amazon has during this pandemic. Joe: [44:16] I don’t think so and I don’t think so for two reasons first. Yeah I was looking at that traffic across all the different retailers as well as eBay eBay doesn’t seem to have any sort of measurable lift from this which I think is pretty disappointing for them and I think second of all. I don’t think many people think of eBay as a great place for Essentials. And that’s why it’s so much of shopping is happening on Amazon as well as other kind of traditional retailers. EBay is much stronger and other categories but many of these categories are not that important anymore so I’m sure we’re going to have are having some increase in demand in some categories but overall, I would be pretty shocked if they having an actual and measure measurable major increase in sales because of the sort of, this sort of weird positioning they have as a company visually I think only became more apparent than any more visible during this visit the spend the night. Scot: [45:12] Any other interesting Trends on eBay that to speak of are they losing sellers in this kind of sideways area that they’ve been for a while. Joe: [45:21] I think eBay has not in like Amazon has has been trying to Police Products on there on the catalog as well but since its eBay to me is also the most the most fun Marketplace because you can buy a single toilet paper Square on Amazon concert on eBay pretty pretty easily, which always doesn’t sell in a remarkably so if you if you search for toilet paper on eBay it’s a much more eclectic mix of products than other retailers would have, and in terms of like seller seller leaving you may tend to have a pretty unique set of sellers a lot of them are selling collectible girls a lot of them ascott sorry memorabilia following selling car parts so like none of these sellers, have clear path to other marketplaces so I don’t based on measurable kind of, leaving of Sellers from eBay or onto a onto eBay I think that’s that’s been mostly stable. Jason: [46:18] Interesting today they’ve sort of got those they have an advantage with some of those incumbent categories but they seem to be struggling in the categories where they overlap a lot of other marketplaces is that their summary. Joe: [46:32] I think they dig has the biggest jobs or when you see CEO. Is figuring out just exactly what is the direction and what’s the core focus of eBay. I think you bae hasn’t been able to answer that question for the last decade as it kind of try to became closer to Amazon. But like after all the years of efforts is now just a worse version of Amazon, without any sort of benefits of Amazon you you would have just literally by shopping on Amazon so eBay is basically figure out like where where does it want to be, because it’s still want to be in the same competition as the sort of the real real or the stock X or Etsy or just want to be more like Amazon your more do more general merchandise because now it’s tries to do, all those things at the same time and doesn’t do a great job at any one of them. Jason: [47:28] Yeah yeah it’s going to be any I mean that’s a fundamental challenge for a lot of companies but yeah you definitely have to be able to have a clearly articulated, reason for existing and so that’s going to be a challenge for Jamie when he he gets to eBay you know he is coming from Walmart Sam’s Club he had a lot of success sort of running. E-commerce for Sam’s Club and then got promoted to be I think I think it’s official title might have been like. Co overall of walmart.com so it will be. Joe: [47:57] EBay eBay has to disrupt itself but I don’t know anyone who has an idea of what that would look like I personally don’t have any idea as well. It’s unclear what do they actually do to kind of to find New Growth but it’s very clear what they’ve been doing for the last decade doesn’t actually work, and you can look at their sales growth is non-existent and we sort of incremental changes are not going to get them to the growth they want to see so they can keep extracting more and more revenue from the salesman having, and that will continue to increase their stock price as a public company but like in terms of growing Marketplace and growing place people go to shop at. It’s not going to happen unless they have like a major change and covid around the platform. Jason: [48:42] For sure it’s no it’s no fun being the one losing share in a rapidly growing Market the what about some of the other players I think of wish for example is kind of being an interesting situation like it, it seems like it’s not the most awesome time to be right between the US and China in terms of trade which you know it’s probably a negative but then on the flip side. They’re very value focused and you know we’re probably gonna have a bunch of consumers in in the u.s. in a pretty deep recession you know and maybe those like sort of affordable indulgences are going to. Going to be more popular than they have been in the past. Joe: [49:21] I’m a big fan of wish because the thing is very Unapologetic Marketplace we’re not hiding that most of the things it’s are coming from China we’re not hiding that most of these things are low quality and affordable girls we’re not hiding that it’s going to take awhile to get those items, well I come from getting bad but like as of to probably two months ago, which is obviously completely collapsed because they rely so much on demand deliveries from China. [49:48] That that which were first impacted by the all the men back exposing down and are still negatively impacted by the kind of increase in cost as well as decrease in availability of all the deliveries from China so. I’m not going to put a number on it but their sales are down and it’s unclear yet of when they’re going to be able to do recover because, like I uniquely some of these other companies which mostly operated by running around their houses here domestically wish, while having some of the assortment here in the US most of it comes directly from China so, like they’re having issues with the demand side of things by maybe some poison works on buying or much anymore as well as Supply things as a supply side of things which is, deliveries and the assortment size from China so they’re in them very tricky position but at the same time I think, like wish knew they could be trouble one last year we were all discussing import duties from China like wishes exposed to that very much anything now they’re very clearly exposed to all that kind of. [50:55] International delivery as well as supply chain constraints. Jason: [51:00] Yeah a potential long-term risk there is like so they obviously rely a lot on the US Post Office for the last mile delivery in the US and they’ve always benefited from these super favorable rates from, a very old Global postal treaty that were a part of and at the moment like seems like the US Post Office is like on the verge of economic collapse. I’m hopeful that there’s some some sort of last-minute save but it’s it’s very possible that that last-minute save involves like renegotiating or getting out of some of those. Those International treaty so it may not be as favorable terms for wish. However the US Post Office emerges from all of this. Joe: [51:48] I agree I don’t think they’re in a good position at the moment they like me it was a beautiful business and obviously I’ve been able to grow it fairly, well I think it’s doing at least 10 billion dollars in jail B which is obviously, very major number that’s larger than most marketplaces would be doing but it’s also built on infrastructure made can’t like reliably rely on. Part of that is obviously shipping from China but also part of it is like not having any infrastructure themselves relying on USB as well as all the domestic shipping Partners in all that every country’s very end so it’s yeah it’s not a great place to be in at the moment. Scot: [52:27] Very cool it really appreciate you taking time during a busy pandemic time to come on the show any other any other trends you know we had before the show we talked about you have some good hacks for making sure your Amazon order gets in and I’d also love to hear your thoughts on where our marketplaces in three to five years. Joe: [52:46] So first of all if you’re relying on online groceries you have to figure out a browser extension to help you with that this is something I did maybe the last week and I’ve since then I never had a problem placing an order, on Amazon Prime now so it’s a huge lifesaver. Scot: [53:06] Just like a honey or you wrote your own. Joe: [53:08] No it’s basically a Chrome extension which refresh is a checkout page on Amazon, to try to spot a slot opening once my slot opens it sounds like a desktop notification to me so you just have to leave it in the running in the background and next thing you know you have the place your order. Sebastian has been great and then in terms of marketplaces the thing, they are having especially now obviously incredible time because most consumer shopping happens through marketplaces, like marketplaces in the u.s. already are combined, the largest online retailer in the US that’s means like the most interesting status that they all the marketplaces combined, or in the kind of a slice of the market place of from Amazon is larger than Amazon is larger than any other retailer so Marketplace already play a huge part but the thing with the directions we are going into is. [54:02] Hey. Miche marketplaces which done which focused on particular categories and do content as well as coming user Community much better than Amazon eBay could ever do. Second business to business Market places that’s a huge area of growth. Obviously have Amazon business is falling all over my place watching this space I’ll do the business buying is now being done through marketplaces and even on Amazon site that’s the part of Amazon which most people completely forget or, don’t even realize even exist and that’s already a very huge part of the sales and then I think I think third there’s a lot of focus on managed marketplaces, somehow he managed micro-business are remarkably says which help you not only by providing you a wide selection of Supply but also they pick the thing, you are you want so whoever is a managed Marketplace because you don’t think the driver over its upsides driver is best for you, so we will see this continuously going that direction is even, as even marketplaces like Amazon and eBay will be much more kind of pressure to be in a position of trying to help consumers to pick the item that you want, rather than providing them to just endless list of items available millions of items account of what in relying on the consumer somehow picking the thing they want so. [55:21] Kind of super this deposit all in perspective like Matt like marketers is going to be continuously growing bigger and bigger but they’re also going to kind of change in shape, to move away from these generalized marketplaces like Amazon to focus on their own strengths because I think it’s your e-commerce business right now only trying to build up my confidence right now it’s probably a bad idea trying to go directly against Amazon’s business or trying to go to the marketplace this follows the same model it’s a much better idea to do something differently or have a different model and examples like Etsy and exams like wish, like they’re all doing really well on their own like truck by not trying to be like Amazon and eBay who did try to be like Amazon are obviously not doing as well. Jason: [56:08] Joe you know usually people that are pro Marketplace on the show are really just pandering the Scott but it’s very obvious that you have True Religion about Market. Joe: [56:20] They are great. Jason: [56:21] Yeah no and clearly like globally they are winning like it seems like the the dominant most successful form of. Joe: [56:29] Do me do me a favor like to kind of put it all like in the final perspective like to me a Marketplace is just, it’s a reinvention of a shopping mall for the internet which means the aggregate consumers in a single place, boss allowed single shops or single Brands to talk to these consumers much more cheaper than having to do their own, kind of customer acquisition and inverse a Marketplace will always make sense and sure you will always have Brands and retailers who can run their own stores and current that on that position but ultimately a Marketplace could always do it much more efficiently the question becomes like how do you do that and still retain some kind of brand value and not give up all the to do something like Amazon. Jason: [57:12] Yeah well well said and that seems like a great place to leave it because we have used up all our allotted time as always if you had a burning question or comment feel free to hit us up on Twitter or Facebook if this show is valuable to you we sure would love it if you jump onto iTunes and give us that five star review, Joe real pleasure talking with you thanks very much for taking the time. Joe: [57:34] Hey guys thanks for having me. Scot: [57:36] Joe Fox want to follow some of the awesome content that you guys put out there what’s the best place. Joe: [57:42] Marketplace post.com or if you want to find me luckily I have the one of the most unique names you can think of so if you just if you just Google my name and you’ll be able to find in two seconds. Jason: [57:55] That is terrific we will put those links in the show notes and until next time happy commercing.
Good morning on this April 16th 2020! This morning I’m going live to discuss selling on other channels. How are your sales doing? Our sales are CRAZY right now on Amazon and some of these other platforms and it’s sales of OLD inventory that wasn’t selling before and continued sales of NEW inventory that’s running out.We’re moving this old inventory and new inventory in singles, bundles and multipacks on Amazon via merchant fulfilled and FBA, on Mercari, Facebook Marketplace, and on Ebay!These are platforms we haven’t necessarily done as well on before that are NOW having daily crazy sales numbers. Other brands are running out of inventory so now is the time to sell yours! Use Amazon multi-channel fulfillment if all of your inventory is stuck at Amazon.NOT SURE WHAT TO SOURCE OR HOW TO SOURCE NOW? Join us tonight on a special live session at Facebook.com/sellerroundtable at 8 PM CST where we’re having experts from the US, Asia, and India as well as importing experts discussing what to source now and how to source it.NOT SURE IF YOU SHOULD MOVE FORWARD WITH YOUR EXISTING PRODUCTS OR NEW PRODUCT IDEAS? I’ll be talking about how to validate your products right now and how to know whether to move forward with new and existing products. Join me at the Global Sources Virtual Summit April 21-22 register free at https://ts.globalsources.com/virtual-summit/
https://youtu.be/Zj0Ndu1VSoE Good morning on this April 16th 2020! This morning I’m going live to discuss selling on other channels. How […] The post Crazy Sales during COVID – What to Sell and Source Right Now on Amazon, Ebay, and other channels appeared first on Seller Round Table - Amazon FBA Podcast.