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2 episodes with amazon ebay
2 episodes with amazon ebay
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Free 30 Day Trial to Go2Lister https://www.go2lister.com/mike I help teach people how to make money selling books on Amazon, leveraging the platform's vast reach and the profitability of reselling used books. How to sell books on Amazon? Selling books on Amazon can be an excellent side hustle or a full-time endeavor, particularly if you enjoy thrifting through places like Goodwill for hidden treasures. How to start selling on Amazon is accessible, and with my guidance on how to sell books, DVDs, CDs, and other media, beginners can quickly learn the ropes. Utilizing Amazon FBA streamlines operations, allowing sellers to focus more on sourcing and less on logistics. As a reselling coach, I provide tutorials and guidance on navigating challenges like ungating and optimizing listings for maximum visibility and sales. Whether you're looking for a part-time side hustle or aiming to become a full-time reseller, I will teach you the ins and outs of thrifting books and selling books online and can pave the way to creating passive income streams and achieving business growth.
Amazon announces a slew of changes to those selling through the Seller Fulfilled Prime program, eBay suffers a major outage, Canada Post looks set to strike again, and eBay may be expanding Simple Delivery in the UK, and elsewhere. Also a big what sold recap!0:00 Intro1:18 Amazon Changes13:35 eBay Photo Outage18:39 eBay Simple Deliver Expansion?31:32 Canada Post to Strike?36:58 What SoldMy Website:https://linktr.ee/galaxycdsrocksMy Curated eBay Supply Store: https://www.ebay.com/inf/galaxycdsrocksMy Etsy Shop:https://www.etsy.com/shop/GalaxyCDSMy YouTube Channel:https://www.youtube.com/c/GalaxyCDSRocksandFlipsMy Ebay Store:http://ebay.us/oljLOVGalaxy CDS Rocks Swag Store:https://galaxy-cds-rocks.creator-spring.comStuff I use: (These are affiliate links, and by using them you will support the podcast when I receive a small commission for referring you, at no additional cost to you. So click away Galaxians!)Have a need to crosslist? Try ListPerfectly! Use this referral link, be sure to input referral code 634 and save 30% off your first month, please and thank you!https://listperfectly.com?ref=634Podcast/YouTube GearSE Electronics Dynacaster Microphone:https://amzn.to/3PT0854Lewitt LCT 440 Pure Microphone:https://amzn.to/3qzsbM4Neat King Bee 2 Microphone:https://amzn.to/3qFOxeURode Procaster Microphone:https://amzn.to/3CfXFcRElgato Stream Deck:https://amzn.to/3z4VzOCElgato Prompter:https://amzn.to/3z420BDPig Hog XLR Cables:https://amzn.to/3oRfo7jRode PSA-1 Boom Arm:https://amzn.to/3ChfRTt
Free 30 Day Trial to Go2Lister https://www.go2lister.com/mike I help teach people how to make money selling books on Amazon, leveraging the platform's vast reach and the profitability of reselling used books. How to sell books on Amazon? Selling books on Amazon can be an excellent side hustle or a full-time endeavor, particularly if you enjoy thrifting through places like Goodwill for hidden treasures. How to start selling on Amazon is accessible, and with my guidance on how to sell books, DVDs, CDs, and other media, beginners can quickly learn the ropes. Utilizing Amazon FBA streamlines operations, allowing sellers to focus more on sourcing and less on logistics. As a reselling coach, I provide tutorials and guidance on navigating challenges like ungating and optimizing listings for maximum visibility and sales. Whether you're looking for a part-time side hustle or aiming to become a full-time reseller, I will teach you the ins and outs of thrifting books and selling books online and can pave the way to creating passive income streams and achieving business growth.
Diese Woche wirft Host Florian Vette im Gespräch mit MOVESELL Marketplace Expert Ole Schleth einen tiefen Blick auf die kürzlich veröffentlichten Q3-Ergebnisse der Marktplatz-Riesen Amazon, eBay und Etsy. Wie hat Amazon sein beeindruckendes Umsatzwachstum von 11 % und das starke Wachstum im Advertising-Bereich von 19 % erzielt? Welche Herausforderungen entstehen durch neue Konkurrenten wie Temu und welche strategischen Maßnahmen führen zur Profitabilitätsverbesserung? eBay verzeichnet moderate Wachstumszahlen und eine positive Entwicklung im Advertising. Im Vergleich dazu sieht es für Etsy im dritten Quartal weniger gut aus. Der Marktplatz kämpft mit einem Rückgang im Bruttowarenvolumen und sinkender Käuferzahl. Abschließend spricht Ole über spannende Neuerungen bei Amazon, wie die erweiterten Zielgruppenoptionen in der Seller Central und die Einführung des KI-gestützten Assistenten Rufus in der App. Wie können Marken und Hersteller die AMC und die damit zugänglichen Daten optimal für sich nutzen? Was sollten Marken und Hersteller über AMC Audiences wissen und welche Vorteile bieten sie? Ole hat praktische Beispiele im Gepäck und teilt seine eigenen Erfahrungen und Learnings aus der AMC mit uns.
Zum Start in die neue Woche wirft Host Florian Vette einen Blick auf die kürzlich veröffentlichten Quartalszahlen von Alibaba, Amazon und eBay. In welchem Markt wächst die Alibaba Group besonders stark? Amazon verzeichnet auch in Q1 2024 ein deutliches Wachstum. Welche Geschäftszweige sind dafür von besonderer Bedeutung? Auch eBay konnte zu Jahresbeginn ein Wachstum verzeichnen, rechnet jedoch für Q2 mit einem leichten Rückgang des GMV. Wie entwickeln sich Verkäuferzahlen und das Advertising-Business von eBay und warum sollten Brands eBay trotz negativer Prognose weiter im Blick behalten? In den Marketplace News der Woche spricht MOVESELL Marketplace Experte Ole Schleth über spannende Updates von OTTO & Amazon: 1 - OTTO ermöglicht Preisnachlass & Teilerstattungen für Reklamationen 2 - Allgemeine Umwelt- & Nachhaltigkeitsaussagen dürfen auch bei OTTO nur bei Einhaltung strenger gesetzlicher Anforderungen platziert werden 3 - Neues Deal Event "OTTO Happy Summer Deals" 4 - Amazon nimmt an Upfront 2024 teil und zeigt damit verstärkten Fokus auf Unterhaltungsformate und den Streaming Sektor
Daha fazla bilgi için bize ulaşın https://okyanusi.com/courses/?ref=2598 --- Send in a voice message: https://podcasters.spotify.com/pod/show/okyanusi-ltd-akin-yilmaz/message Support this podcast: https://podcasters.spotify.com/pod/show/okyanusi-ltd-akin-yilmaz/support
Venturing into the world of retail arbitrage might feel like stepping onto a thrilling roller coaster ride. It's a journey filled with ups and downs, twists and turns, but one that can undoubtedly be rewarding if navigated wisely. The concept is fairly simple. Imagine walking into a store, spotting an item priced significantly lower than its selling price on an online platform. You purchase this item, list it on said platform, and voila! You've just performed your first act of retail arbitrage. This introduction will guide you through the initial stages, helping you understand the allure of retail arbitrage and how to set yourself up for success. Picture it as a roadmap, illuminating the path you'll need to tread in this side hustle venture.
In this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com.Topics discussed in this episode:How to speed up product listing on Amazon, eBay, Walmart.What challenges arise selling on various platforms and merchant guidance.What "pods" in software offer customizable quality control, performance tracking.Links & ResourcesWebsite: https://listernaut.com/ LinkedIn: https://www.linkedin.com/company/listernaut/YouTube: https://www.youtube.com/@ListernautGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/75xcr85hSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Today I just want to discuss with you all about this little machine it's a handheld massager that I use when I'm having muscle spasm with sore muscles and I like to thank all my subscribers and listeners for sharing my podcast and I want to wish you all a blessed week namaste.. P.S. you can also purchase it at CVS I think I paid about $45 for it but you can check Amazon eBay and other places that you get for...
www.atravelpath.com Andy and Rachel: Andy and Rachel - YouTube Andy Rachel (@andyandrachelvlog) • Instagram photos and videos AR Treasures (artreasuresphotography.com) What an exciting show! Andy and Rachel sat down with us to share their interesting and inspiring story of how they manage to travel and creating a work life that supports them meeting their travel goals. In today's show you'll learn all about:
Selling discontinued products on Amazon & eBay can be massively profitable. Everyone has a favorite shampoo, lotion, or cleaning product they love that a manufacturer has discontinued. So, consumers turn to Amazon and eBay to find them. Many of these people will pay big money to get their hands on these products. So, we broght in a pro at this method of sourcing. Zach Altmyer has supplemented his income for 5+ years and he breaks down what to look for, how to track discontinued products, and where to source these money makers. This was a fun and informative episode to make so I hope you enjoy it! Follow Zach on Twitter here: https://twitter.com/ZachAltmyer -------------------- We'd love to hear from you. How can we help? What pain points can we solve? What questions do you have? chris@cleartheshelf.com is the email and it's always open! Enjoy the show! We hope you enjoy the episode and we look forward to growing an arbitrage focused podcast with you. Please let us know topics or guests you'd love to see covered in the show and we will do it. -------------------- RESOURCES FOR YOU:
Hold onto your receipts, folks! We're diving deep into the shadowy world of online shoplifting, where over $500 billion in stolen or counterfeit products are sold on platforms like Amazon, Craigslist, eBay, and Facebook Marketplace. It's a high stakes game of cat and mouse as these criminal enterprises evolve, exploiting loopholes and using techniques like dropshipping to stay one step ahead. As we navigate this murky world, we'll illuminate the potential risks of unknowingly buying stolen goods, and examine how recent societal changes and the pandemic have exacerbated the problem.In our next segment, we'll take a hard look at the uphill battle faced by law enforcement and online marketplaces in policing these stolen goods. It's a tangled web of deceit and cunning as criminals work to stay under the radar. But it's not all doom and gloom; together with eBay, Amazon, and Facebook Marketplace, we'll offer insights into their partnerships with law enforcement and efforts to review complaints and respond to legal requests about stolen goods. We'll also delve into the sobering statistics, including a sharp increase in shoplifting and predictions of monumental losses for retailers like Target, and what this trend means for consumers and businesses alike. Buckle up, and let's dig into the dark underbelly of online retail.Support the show
We dive into questions that were submitted on the YouTube community post!
DER SHOPPING-KICK MIT MOGELPACKUNGEN?Urheber dieses Kaufwahnsinns war Vale, der sich jüngst selbst mit zwei Mystery Boxen erfolgreich überrascht hatte. Stefan fütterte Mic dermaßen an, dass dieser gleich zu Kauforder überging. Zwei Mystery Boxen von Amazon und eine von Ebay.Alle guten Dinge sind bekanntlich drei, besonders beim Auspacken. Jede Menge Spaß und Überraschungen erwarten Dich in dieser MOTKAS Episode.Bescherung geht auch ohne Weihnachten :-D Hosted on Acast. See acast.com/privacy for more information.
What is Drop Shipping? Drop shipping is when a store doesn't keep inventory and instead buys from a supplier and then has the supplier ship directly to the customer. This is a fulfillment method for online retailers. Drop shipping gives you a chance to sell products that you don't have in your possession, which means you can offer more products for your customers. There are many benefits of drop shipping. Another simple but easily-missed point is that because it demands no cash tied up in inventory, it is much more scalable if it takes off. All ecommerce operators reach a a point where growing their business means expanding the catalogue a lot. Private label sellers often find they need to find an extra $100-500,000 in funding. Many simply can't do it; others have to enter the risk of very large loans or investing their life savings. The high-ticket dropshipping model just bypasses this issue. Drop Shipping Explained Drop shipping is a method of selling goods without having to keep them in stock. In this case, the supplier ships the goods directly to the customer. The retailer receives payment from their customers and pays the supplier afterwards. This allows you to have a website or physical storefront without having to purchase product ahead of time and risk tying up your capital in inventory that might not sell. Again though there are now ready off-the-shelf solutions, so technical know-how is no longer much of a barrier. High-Ticket Drop Shipping High-ticket drop shipping is a business model that focuses on selling high-ticket items. The reason this type of drop shipping works so well is because high-ticket items have much higher profit margins, which means you can make more money with less sales. High-ticket items also require far fewer customers to generate the same revenue as low-margin products, which makes it easier for your company to grow . You'll find yourself with fewer customers overall because each one will be spending a lot more money than someone who buys a lower priced item. That means you have far fewer headaches when it comes time to manage your customer base! How Does Drop Shipping Work? Drop shipping works like this: You find a product you want to sell, and then you make an agreement with the supplier that lets you sell it without having to buy the inventory first. The arrangement is simple—you tell your drop shipper what products you want to sell, and they take care of everything else. They will handle orders, ship them out directly to customers, collect payment from customers on your behalf, and then ship those items directly back to you after they've been sold (this is called "fulfillment"). And because the suppliers have already taken care of the cost of buying the inventory for themselves (which is usually pretty high), there are usually no setup fees involved in starting a drop shipping business! How to Start Your Dropshipping Business! Now that you know what drop shipping is and how it works, let's get started with setting up your own dropshipping store. First, register a domain. Ben uses Namecheap but anywhere similar will do. $12 a year Get a google workspace and an email address for about $12 a month. Get some professional but simple branding work done. You need a logo and a simple home page with sliders or well laid-out images. Cost around $100. Set up Shopify. This will be your online store platform where all of your products will be stored and sold from. That costs around $29 a month. Next, choose a niche product that you want to sell in order to start building your customer base. You can make the most money if you find something that no one else has already started selling yet! It's best if this niche product is high ticket (at least $50) because it means customers are more likely to buy from you instead of going directly through Amazon/Ebay or whatever other site they're familiar with buying things on already.
What is Drop Shipping? Drop shipping is when a store doesn't keep inventory and instead buys from a supplier and then has the supplier ship directly to the customer. This is a fulfillment method for online retailers. Drop shipping gives you a chance to sell products that you don't have in your possession, which means you can offer more products for your customers. There are many benefits of drop shipping. Another simple but easily-missed point is that because it demands no cash tied up in inventory, it is much more scalable if it takes off. All ecommerce operators reach a a point where growing their business means expanding the catalogue a lot. Private label sellers often find they need to find an extra $100-500,000 in funding. Many simply can't do it; others have to enter the risk of very large loans or investing their life savings. The high-ticket dropshipping model just bypasses this issue. Drop Shipping Explained Drop shipping is a method of selling goods without having to keep them in stock. In this case, the supplier ships the goods directly to the customer. The retailer receives payment from their customers and pays the supplier afterwards. This allows you to have a website or physical storefront without having to purchase product ahead of time and risk tying up your capital in inventory that might not sell. Again though there are now ready off-the-shelf solutions, so technical know-how is no longer much of a barrier. High-Ticket Drop Shipping High-ticket drop shipping is a business model that focuses on selling high-ticket items. The reason this type of drop shipping works so well is because high-ticket items have much higher profit margins, which means you can make more money with less sales. High-ticket items also require far fewer customers to generate the same revenue as low-margin products, which makes it easier for your company to grow . You'll find yourself with fewer customers overall because each one will be spending a lot more money than someone who buys a lower priced item. That means you have far fewer headaches when it comes time to manage your customer base! How Does Drop Shipping Work? Drop shipping works like this: You find a product you want to sell, and then you make an agreement with the supplier that lets you sell it without having to buy the inventory first. The arrangement is simple—you tell your drop shipper what products you want to sell, and they take care of everything else. They will handle orders, ship them out directly to customers, collect payment from customers on your behalf, and then ship those items directly back to you after they've been sold (this is called "fulfillment"). And because the suppliers have already taken care of the cost of buying the inventory for themselves (which is usually pretty high), there are usually no setup fees involved in starting a drop shipping business! How to Start Your Dropshipping Business! Now that you know what drop shipping is and how it works, let's get started with setting up your own dropshipping store. First, register a domain. Ben uses Namecheap but anywhere similar will do. $12 a year Get a google workspace and an email address for about $12 a month. Get some professional but simple branding work done. You need a logo and a simple home page with sliders or well laid-out images. Cost around $100. Set up Shopify. This will be your online store platform where all of your products will be stored and sold from. That costs around $29 a month. Next, choose a niche product that you want to sell in order to start building your customer base. You can make the most money if you find something that no one else has already started selling yet! It's best if this niche product is high ticket (at least $50) because it means customers are more likely to buy from you instead of going directly through Amazon/Ebay or whatever other site they're familiar with buying things on already.
EP296 - Guardian Baseball Co-Founder Matt Kubancik Episode 296 is an interview with Matt Kubancik (@mattkubancik), CEO and Co-Founder of Guardian Baseball. Matt is a serial e-commerce entrepreneur who was the founder of Street Moda, Co-Founder of SKU Vault, and most recently Co-Founder and CEO of Guardian Baseball. Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Guardian Baseball is an early adaptor of Buy with Prime, and shares in the interview, that they would migrate off Shopify if necessarily to keep using Buy with Prime. He also discusses a number of the current limitations with the Buy With Prime offering. Episode 296 of the Jason & Scot show was recorded on Friday September 23, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:23] Welcome to the Jason and Scot show this is episode 296 being recorded on Friday August 23rd 2022 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:38] Hey Jason and welcome back Jason Scott showed listeners today we have a fun interview this is kind of a both a TBT a throwback for me and then also modern discussion around by with Prime but to set it up we are very excited to welcome mat kubancik to the show welcome mat. Matt: [1:00] Thanks Scott and Jason have my own. Scot: [1:02] Matt what's your what's your current title you have you have 50 things you're always doing so I never know what to say other than. Matt: [1:08] Always doing but Maine. Scot: [1:10] Entrepreneur genius. Matt: [1:11] Yeah sometimes sometimes a genius sometimes but that's the life of an entrepreneur I co-founder and CEO of Guardian baseball.com or multi-channel hybrid direct to consumer and brand partner of you know some of the biggest. Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we're on Amazon Walmart eBay and on our Shopify site. And we were named the fastest growing e-commerce retailer by ink magazine in the Inc 5000 and number 180 overall this year. Jason: [1:48] Amazing that congratulations I definitely want to jump into it but before we do you know our listeners always like to get a little bit of a gist of our guests background and so I'm imagining you you went to college and got a degree in baseball e-commerce is that how you started. Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999. Um during think my first year of high school sold baseball cards ironically and then. Started selling fashion and store stock Closeouts Retail Arbitrage early days of eBay and then when I was 18 years old. I met an executive that was retired from the Footwear industry and him and I started a company called Street motor together, and we were a early on 2000s multi-channel retailer and I met Scott through signing Channel advisor when I was 19 years old I remember signing my contract, verbally over the phone like a grain to the contract and then I went into school and said hey I'm going to withdraw after six months of Indiana University so. Dropped out and did 100 million over, 10 11 years mainly thanks to the a lot of connections Channel advisor helped me create you know Market places like Amazon eBay buy.com back in the day, a lot of the shopping channels like Shopzilla and sites like that and we exited that business in 2017. And been involved in e-commerce and various other companies and degrees. Jason: [3:30] That's an amazing story for a couple of reasons first of all I love everybody that that helps helps fun they're beginning through Retail Arbitrage have you seen the latest version of we Retail Arbitrage kind of making the rounds right now. Matt: [3:46] What is the what is the latest version of I probably have but I'm wondering what it would lose. Jason: [3:50] It's dudes buying Walmart frozen pizza and then selling it as a ghost Kitchen on doordash. Matt: [3:56] I love it yes I actually posted that somebody needs to hire that guy with the tick tock video yeah. Jason: [4:01] Yeah that that was amazing and then one thing that's that I found peculiar about your background is most people tell me they even back then Scott was too fancy to actually talk to customer so it's kind of impressive that you were able to meet Scott in person back then. Matt: [4:16] Yeah the I would think I was like 18 and I was a channel advisor conference and I had a beer in my hand and he walked up to me and I remember he was like are you are you 21 I was like I don't think so. Jason: [4:26] So it was mostly a liability concerns. Scot: [4:30] Yeah yeah Matt Matt's a brilliant marketer and he would bring these t-shirts to the shows he did he did Wingo as my homeboy and then was a twingo made Millions so those are some of the best best marketing gimmicks, and I will show up at the show and I was wearing this this t-shirt with a picture of Miss really weird. Jason: [4:49] I feel like it's even it's gotten increasingly true and more much more true in the last month that you could sell more of those t-shirts the Wingo made me Millions. Matt: [4:59] Yeah it was a it was a lot of fun so. Scot: [5:04] And then so then that was your primary thing so then you did you guys realize that you needed to build you look at all the software for shipping and inventory management and build your own and then you, tell the story of that. Matt: [5:19] Oh yeah so it was like 2012 or 2011 and kind of the only inventory platform out there other than like something on the level like sap Oracle custom build for like larger retailers or Manhattan, a red Prairie was what was it called Scott like Stone Edge or something what was it was on Old access bit database yeah and I remember, they actually got bought out by a former competitor of Channel advisor so and there were so many Channel advisor clients on there so we tried to launch that in our warehouse and my childhood friend and he says who got an engineering degree and eventually became the CEO of skew vault, tried to implement that and then him and a programmer who was programming a bunch of stuff Slava who's the co-founder skew vault try to implement that system and it just didn't work properly for us so they came back to me a few months later and they were like hey we're just going to build it and I was kind of like okay if you guys can really do that and you know it worked we built a skew Vault version 1 out of Street Motors warehouse and then eventually I help those guys kind of get the business off the ground. [6:25] Was original co-founder Andy just exited the business lat ironically a week before Channel advisor so, to a company out of the UK and you know still work with Andy on a daily basis and good friends so really proud of those guys and yeah it was it was a great thing we did up having, thousands of customers and help them with their fulfillment needs and help a lot of the big direct to Consumer and Shabba fine Amazon retailers on a SAS, like platform manage their inventory and cycle counts and you know all that kind of stuff. Jason: [7:00] And so was q v predominantly like a order management system or I guess I always thought of it as kind of like a almost like a dim and a CMS and a way am I thinking of it wrong. Matt: [7:12] Predominately a warehouse management system you know we never we had a really good partnership with people like Channel advisor and, and other channel listing tools so Andy was always very adamant on not disrupting those Partnerships I think you saw a lot of, a lot of our competition would eventually move into the channel management and then disrupt those Partnerships so we always relied on and Scott was a huge part of that, and driving force and then Channel advisor folks were always a huge you know big partner of skew vaulting especially in the early days of really driving that home so we never really got into the listing. Pain management we really tried to rely on our. Excellent capability of functioning in the warehouse so providing quality control integrating with the shipping carriers like ship work shipstation. Companies like that and and then integrating with the channel Partners like a channel buzzer. And providing all the quality control Pick Pack you know scan in audits inventory sinking buffers all that type of normal WMS type of functions. Scot: [8:17] Cool so you you were a e-commerce entrepreneur so you've done that then you did software-as-a-service so you get the check that off the box and then I saw on LinkedIn you've also been working with a turbo host so that's actually getting into my world of cars now tell me tell me how you got into that one. Matt: [8:34] I just really like nice cars and you know I started renting them on Taro and I was down in Florida which is like a second home for me and I had one of my best friends move down there and from Louisville, and we just started buying cars it started with one so I didn't have to like rent Ontario anymore and then you know the turo market got really flooded so what I started to concentrate on was more mid-tier Exotics, so we bought cars like Porsches and Ferraris and then Terro raised there, they used to have a lower like coverage they would do like 150,000 and it was something that I was used to you know Scott on very well versed in the marketplaces I think if somebody looks at my. You know in between companies I've always consulted and I've always been brought in by big Brands to be on marketplaces Amazon eBay and how to really run and function those within a larger organization, so I really adapted well to the turo marketplace because I felt it was much like an eBay or an Amazon type of, mentality where they provide the customers you provide the inventory and then provide the service, and then you don't have to worry about all the legal jargon and a lot of the compliance and you know worrying about marketing spend, and Roi so you know we had three or four cars and and still working with my partner on that. Scot: [9:57] Cool it's a as I got into this Mobility space myself I was poking around it's like otter oh and then I saw the CEOs name is Andre Haddad and he's actually an eBay guy and it rang a bell and I had met him a couple times in eBay meetings so it's funny you've already kind of made that correlation there's a lot of, e-commerce people in the mobility world that I run across and then so my big question is if a Ferrari is a mid exotic for you what what's up there about already like Bugattis here like. Matt: [10:29] Like it in your old Ferrari California so it's something like a hundred and thirty thousand dollars and then we drop you know 20,000 into it to fix it up and it's running. You know we run it at like 750 to 1,000 a day where I would consider a more like. If you look at a competition like in Miami or Vegas they're generally running in the you know the Uris has or the Bugattis of the world so that would I would consider kind of the luxury like Newark here. Scot: [10:57] Got it where's and Lambo is kind of in the middle. Matt: [11:00] I would say Leo Lambo Huracan would be kind of be in the middle mid-tier luxury. Scot: [11:05] What's your daily driver their ass. Matt: [11:07] I have five kids now so it's a Ford Expedition in Louisville Kentucky but I have to I have two choices in Suburban or yeah there's no. Scot: [11:15] Low exotic low exotic yeah a lot of gold fish floating around in the car there I'm a that's our bread and butter here at spiffy is the five kids think you guys are Jim. Give them and give them lots of food to throw around back there. Matt: [11:33] Applesauce back and everything yeah I'm the Costco dead. Jason: [11:37] Spiffy spiffy charges extra for apple sauce stains just so you know. Side note I just got back from Vegas from grocery shop a grocery e-commerce show in the big news in Vegas is they just announced that formula one is coming to Las Vegas. Scot: [11:54] Yeah yeah that's gonna be awesome. Jason: [11:56] They're doing a track that's going to be on the Strip their clothes in the strip for a week it's going to that could be pretty cool. Matt: [12:03] Who's at that shop talk conference that they're involved in. Jason: [12:06] It's put on by the same people that started shop talk yes but it's more focused specifically on the like Grocery and Food Industries. So you've got all this Marketplace experience you got your fashion experience through shoot Street Mota. How'd you get there. Matt: [12:39] So I started the business with a friend of mine he owns the largest travel baseball organization in the state of Kentucky it's called The Wolves baseball organization he's around my age, Jewish kid from l.a. got recruited to play baseball in Kentucky so moved here were both only children both the same age both outside of Kentucky so we got along real well, he started training my kids he's really good with people really good people skills, really good with developing children and just teamwork and a lot of stuff and so we just started Guardian as a as honestly. It was supposed to be a lifestyle based business he was paying full retail from a local sporting goods store, for all his equipment and uniforms and I was this is when I was Consulting for the company that had bought Street mode and I was like hey, you know why don't we just go direct to the brands will sell some stuff on Amazon you know we'll have a little half a million dollar business. [13:35] And so we started working with like the wrongs and the Wilsons of the world and the Maru cheese and when I got into this business you know coming from the fashion business and when I consulted I consulted a lot of direct-to-consumer apparel Brands and launching them on. Amazon and helping with them their Logistics and health and beauty and those are very. Competitive Industries in the direct-to-consumer world right and they're very Advanced and a lot of their metrics and there's just heavy competition and there's a new direct-to-consumer player subscription boxes which is very competitive market and there's always something new. But in the Sporting Goods industry and you know Jason if you play baseball growing up is the same Brands like the same Louisville Sluggers Easton's. Of the world and you are having some direct-to-consumer. Brands that are kind of infiltrating the baseball and softball world but it's very much like an accessories like they might be a Brandon sunglasses or a bad brain and batting gloves but there's not really a big brand kind of doing it all, and there's almost no direct-to-consumer penetration so it's something that. [14:34] As we started evolving the business we started by buying just equipment then we would go to the brands and we started making our own equipment with them so we go to them and say hey. [14:44] You guys do black pink bags for girls that's really cool but like a lot of the girls are sick of black pink so we're going to make black Tiffany we're going to make black rose gold. How about we do these like new colorways kind of relating into the fashion business so you know I was still active in fashion and Consulting for and working with a lot of Brands like Puma, Steve Madden and Brands like that so I know kind of the colorways that are clicking and women's heels or Footwear and sneakers so I would and apparel and I would kind of put those over, and say okay maybe baseball and softball is a year or two behind so we kind of started doing that and that worked really well. And then we started producing our own cleats which are an Amazon bestseller so we're you know we out sell some of the biggest brands on the market came from Footwear so we started making kids cleats, our Guardian one of our Guardian kids please says over 6 700 reviews on Amazon it's one of the top sellers, we had inventory we have more inventory coming in so we just started started with cleats and then we started making sliding Nets bat bags. Um and then we released a baseball bat with a huge kind of direct-to-consumer startup brand that's taking over a lot of the market in the BB core which is high school and college is called stinger, bad company and we did a collab with them and it was called The Guardian bat by stainer and standards whole thing is basically the traditional direct to consumer. [16:07] Where they're you know the normal high school and college bats are costing three to five hundred dollars and they come in around 250 price point, 260 price point it's the same quality most of their sales are direct they do have a few retailers, and we came in and did a brand collaboration and we we had over 120,000 views 130,000 reviews on bat Bros which is the independent bat testing and they rated as a top five bat, and then when it came out for three or four months it was a top five bad on Amazon in terms of sales so. You know that's kind of what we're doing now and kind of evolving the business into more of a direct-to-consumer and making our own equipment and then working on with brand collaborations like a supreme would in the fashion business where, putting a guardian and going to a traditional brand and saying hey instead of just doing black and navy and red catching equipment let's do a kid's shark-tooth let's do a camouflage but like blue and green camo or something so we're kind of making it fun. And it's been good you know it's been a fun ride we're growing rapidly we, closing investment with Matt Joyce this year he came on as an owner so my business partners Evan I own the business along with a 14-year major Leaguer who just retired, and he was kind of a good Target for us we didn't want somebody that was just just going to sign a check like a really really big guy that was a Hall of Famer something and wasn't want to be active we wanted somebody that. [17:36] Was very entrepreneurial and Matt owns a line of gyms and Florida he does a bunch of real estate Investments and he's had kind of a blue-collar dad you know family raised him type of hard-working mentality and we wanted somebody like that. So he came on this year and we're really glad to have him and he's kind of helped line out a hole. Roster of athletes with us so we're very early on in The Cutting Edge of Ni El marketing and yeah so we're just kind of a cutting-edge retailer. Jason: [18:06] Interesting so a couple of quick questions jump to mind when you first got in the the baseball business, I would call that the sporting goods in general and I'm kind of assuming you'll correct me if I'm wrong baseball in particular is a little bit of a digital lagger right so, like you don't think of like Rowling and Wilson as kind of digital first companies. Matt: [18:31] No I would say the industry overall is is very traditional and they don't like a lot of change in the industry I think that's the baseball and softball equipment baseball in all I mean you see baseballs really losing out to Big sports like football and basketball and they're trying to figure out how do we become more engaged with the fan so I don't just think it's. Just necessary the equipment Brands I think it's overall as a sport but we definitely do see that in the baseball and softball equipment you know I think they don't really. They get they hand me these 500-page catalogs and there's 498 pages that are literally dedicated to male athlete ages 14 and above. And what they really forget and they do make equipment for him but it's not a focal point of their business and that's what Guardian kind of focuses on, is the softball Market is very underserved and then the youth market and if you think about the under 8 years old that's the most kids Everybody Plays little league right ever played buddy place, t-ball and coach pitch and then as you kind of Rise through the ranks then maybe you get more involved in swimming or maybe you get more involved in Lacrosse and that's your sport, or basketball or football and then you stop playing baseball so we are our cleats actually really Market to a 12 and under, and that's where really really kind of honing in the market and then the softball markets been huge you know two of our biggest influencers are Bella Dayton and Jasmine Perez chica they play for Arizona and Texas. [19:56] Their videos on Tik-Tok and Instagram we've done on marketing as and IL marketing have. Gotten hundreds of thousands of views and actually get more views than Major Leaguers we work with, and softball NCAA softball I think it was last 2021 surpassed college or viewership, for college men's baseball in the world series for the first time ever so college softball and softball in general is a very underserved Market by these Brands and it's something that, we're working with them on to develop more items and we're also working on ourselves of really kind of dressing that market and putting women at the Forefront. Jason: [20:33] Yeah that's super interesting I want to come back to the influencers but I'm just trying to make sure I understand so you started Guardian. In a lot of categories like a bunch of the aspirational Legacy Brands it's really hard to get a license to sell them right so you know. You do you want to start new footwear company you're not getting a Nike license you know it's really hard to get get a wholesale agreement with Oakley folks like that was it easy to get like Wilson in drawing to sell to you. Matt: [21:02] Yes it because of my business partners. The 14 travel teams he has the largest so those companies were already knocking down the door to be his uniform. Facility and and that sort of thing and at that time we started the business 45 years ago and like you said they're kind of behind the times of e-commerce so they hadn't started to clean up the marketplaces like a lot of the fashion brands or Electronics Brands had, on the Amazon and eBay world yet now they're starting to make a lot of those and they've kind of grandfathers as they in and putting those in those contracts. Where we've been able to do some special stuff like a lot of Brands we have you know brand registry with are able to come and do viral videos on the Amazon Marketplace and do a lot of things like that. Jason: [21:43] Yeah well you you anticipated my next question which is like it's often for those Brands controversial if they want to be on marketplaces and particularly on Amazon so with do I was that part of the discussion where they already on Amazon was it a foregone conclusion that they were okay with their products being a marketplaces or is that something you had to kind of evolve into. Matt: [22:03] Some of the brands are receptive to it you know I think there's three buckets there's you know brands that are like hey you can sew on your own.com but you can't sell in marketplaces then we've had brands that are like, hey you can be an authorized retailer but you have to kind of like follow these guidelines and fall in line you can't change product items we're not going to make smu's for us, and then we have a third brand the third option where a lot of and these are I would say these are more of your up-and-coming Brands and more of your brands that are, maybe number two that are really trying to take the market share of number one, you know like what's the car rental company that always said we're number two were working going to work harder so those type of brands are the brands that we really have the best relationships with like a stainer that's, kind of said hey go ahead and take not only can you be on Amazon but we're going to give you the keys to the kingdom here's brand registry go run with it, and you know do video ads do all type of editorial marketing handle all that for you so we're kind of acting like an agency in that type of a relationship, more were handling that and following all their guidelines working when it with ownership working with the executives, and then carrying their core merchandise and also making exclusive merchandise for the Amazon Walmart type of marketplaces. Jason: [23:16] Gotcha so not only are you doing it but you're helping them get better at it and is that controversial at all like are you potentially enabling them to go direct and not need you as much. Matt: [23:27] I think yeah I think we you know that is controversial right I think you know I spent. Six figures on an event in Florida last year hosting all the top equipment Brands and was very adamant on here's our vision you know I think we're going to be like a Target or a Costco where. This industry is a little unique because you're always going to have. The traditional brands on the Major League field and in the college's so this is not a. An industry where people are just going to say okay now I'm going to wear all birds instead of Cole Haans right where so there's always going to be elements of the industry like people are always going to want to use a Rawlings glove or you know a little Slugger bat right. Or a Marucci bat so. Working with those vendors and carrying that type of merchandise that the people demand kind of creates the ability for us to make our. Merchandise that we make. You know advertised more and have more effect in the market because we're carrying both so and we kind of have always said that that we're going to be like a Costco or a Target and carry our own private label but we always want the Best Brands and the best equipment in there. Jason: [24:38] Yeah so then that brings me back to the influencers because in my mind the world is slightly changed a little bit like hey. But influencers have become a much more effective comment marketing tactic in almost every category but but in Sporting Goods particularly like, Sporting Goods that have a significant College element like baseball historically the influencer wasn't the player it was the University because the players we're not allowed to be in for answers but the the team's I'll sign contract so you so if you were super rich you could go buy a bunch of colleges they are would use your gear and then you were the de facto market leader but you know for the last couple years it's been legal for those individual players, to be their own brand and in some sports a lot of those players had then. Opted out of using the team sanctioned equipment is like and I was curious is that happening in baseball at all and is that going to open the door for more brands or have they figured out how to keep it locked down pretty well. Matt: [25:41] Yeah so not so much on the latter part of the equipment I'll kind of get into that in a minute but the obviously we were very. Early on as soon as that IL law came out we were one of the first, people to start signing College athletes and we've kind of been at the Forefront as a retailer and especially even outpacing a lot of Brands a lot of brands are asking actually asking us for advice and how we run the program so we have it, about 15 College athletes now between baseball and softball signed to our roster and we utilize them and. Not so much in a sales standpoint you're seeing a lot of traditional retailers out there big box stores are signing these college athletes and they're having them like take a picture in a shopping cart, like in their store and it just looks very like hey use my code at the checkout for 10% off. And what we really try to do if you check out our Instagram or Tik-Tok as we do a little a lot of viral like videos of Just interviewing them, we fly them in or will fly out and do a lot of photo shoots with the video team and will do videos of them using different equipment Guardian Brandon also non Guardian Brandon some of our brand partners, which they're really appreciative of and will leverage that content not only on social media but on our website email marketing but also on the marketplaces, and it's you know, I think the new wave of Amazon you've had this wave of Scott seen the different cycles of e-commerce retailers out there and I think direct to Consumer brands are really going hard. [27:06] Are really coming hard on the Amazon Marketplace so I think really the private label companies you know that are strictly just trying to create a commodity product on Amazon, are really going to be forced out by brands that are really bringing really good content and really good marketing on the Amazon platform much like the direct to Consumer brands of the last five years did on social media. Scot: [27:28] Got it so one way of reframing Guardian is you know there's some percentage of your stuff that you sell that the bread and butter its existing Brands but then you're also inside of their building a DTC brand to fill in the holes that by selling other people's stuff you realize hey maybe there needs to be a bat that's kind of like you know it's BBCOR this and we'll all that jazz but it needs to be at a lower price point is that a is that a fair. Matt: [27:51] That's exactly that's a yeah. Scot: [27:54] Cool so you're like a delicious d2c doughnut or a yeah with a with a good feeling so, so one of the reasons I wanted to get you on the podcast is you've been out there pretty vocal talking about by with prime so maybe explain for listeners who don't know what that is what it is from your perspective and then then how you guys got looped in on that. Matt: [28:18] Yeah so by with prime is a new offering from Amazon and it integrates into. Platforms like Shopify and Bigcommerce. And it allows a e-commerce retailer to pool their FBA inventory if they're on Amazon or they can send in inventory into Amazon. And there's a button on the Shopify site or the Bigcommerce site that bypasses the normal checkout process and it's just a one click buy now with Prime and then that item is fulfilled by Amazon, and that can choose and what type of box or whatever and you can actually deliver it in very competitive pricing compared to UPS FedEx you know a lot of the mail consolidators in one to two business days. Scot: [29:06] Got it and then if I. Matt: [29:08] It's a lot like it's a dressed-up it's like a gastropub version of their original like multi what was it called mer multi-channel fulfillment service. Scot: [29:17] Yeah yeah but with a consumer front end to it. Matt: [29:20] Yes with the consumer and actually some of the people in that department are like. Hey we had this originally for like five or ten years but they just dress it up and gave it a good logo so and some more front-end technology but you know it's a very compelling offer. Scot: [29:35] Yeah so the user consumer is I go to your website and I see I'm in the checkout process and it says hey you're a prime user you can just you've already got your payment and everything with Amazon and you know you're familiar with the prime promise which is the fast free shipping and then I just essentially press a button in her my Amazon credentials and I'm good to go is that. Matt: [29:56] Yeah and it's actually before the checkout process so if you it actually supports variation so, if you were selling red dresses and you had extra small and small and FBA but you were sold out and medium and you I'd meet him in your Warehouse then, it would actually if you chose the extra small or small would populate that button on the checkout before you click or on the item page before you added it to check out. Scot: [30:17] So you need you need to make it an inventory aware that it's in a FB a kind of thing okay interesting yeah alright but then the you know so, so this has been another reason this was topical is you know if we kind of rewind I like five years I think there's been this kind of started this got on my radar well first of all shopify's Mantra is arming the rebels right and so that folks being a Star Wars fan that invokes a Star Wars kind of thing and then you're kind of like well who's the Death Star and it turns out Amazon's the Death Star and their arm the rebels so then they've been poking Amazon. Jason: [30:52] Oddly Kylie Jenner is Luke Skywalker in that metaphor but yeah. Scot: [30:56] Sure yeah and and then and then the Shopify social media started to really poke around Amazon it made fun of Jeff Bezos was in some tabloids for some pictures that surfaced and they were making fun of that and then his divorce and all that and then I was sitting there watching that you and I have seen other companies kind of poke the Amazon Baron it hasn't gone very well for him sitting there watching as like this is not gonna go well for these guys and then sure enough you know flash word to hear Shopify has hit some issues with growth rates they over-invested in the post covid world and then famously Toby the CEO was talking about he got asked on a conference call a Wall Street conference call what he thought about by with Prime and he's like oh we love Innovation and we would we would love to adopt it well then they had to backtrack that so are you guys caught up in that like are you know because they basically are now telling Merchants that if you use it, it's pretty hard language they're saying you're probably going to be open to fraud and we can't protect you and so they're definitely heading down this path I think of, trying to make it very hard for you to use this feature. Matt: [32:13] In terms of like are you asking what would I do as a business or in terms of where do you think the industry will kind of go. Scot: [32:19] We'll have has you know I'm assuming you're tracking this pretty closely because you're all you always are yeah. Jason: [32:25] Did you get the threatening letter from from Shopify. Matt: [32:27] Yeah it's we didn't get a threatening letter but we've seen all the pop-up of the terms of service and are account that popped up. Scot: [32:33] Yeah yeah it reminds me of the early days of eBay where they were like there's this thing PayPal we think it's very suspicious and we're not really sure you should use you should use our crappy payment thing that takes 50 clicks and rarely works but it's so super secure, yes so that that's interesting do you where do you think that you know as a merchant, you are on this platform and you want the flexibility to do everything how does it make you feel as from a business perspective to. Matt: [33:00] From a business for so personal and then where the industry is heading I mean where the industry is heading I think you have to look. Amazon is going to rule the world of logistics you know you've seen FedEx come out with the reports where they've had one of their biggest messes ever and I think. You're seeing Amazon trunks more and more and it's the more reliable you know delivery than a lot of the common carrier so. And I've seen you know Scott we've seen what GSI and eBay and Walmart I mean Rockies Han launched of a competitor try to take out FBI I mean these are huge companies that really tried to take on Amazon and Logistics front. And I can tell you I've used what is now I guess Shopify Logistics or whatever they're going to rename it but deliver and, it it did not really work for our business you know I can't speak for other people but it had a lot of bugs in the integration it's there's a lot of flaws with the delivery process and I don't know if that was the best egg acquisition for deliver and I don't know if it'll really work out. For a merchants and so I think there's a lot of there's a lot of progress that Amazon has made to really out do a lot of everyone in the logistics world. [34:14] And I just don't know if other people are going to be able to keep up and I think Innovation is always going to you know fee if Amazon is able to deliver things in one to two days for a Shopify, at prices than most Shopify Merchants can negotiate directly with UPS or FedEx or USPS for standard shipping then you know. [34:35] I understand what's good for Shopify and they want him to go through the checkout but what's good for their merchants on their platform than somebody might actually start to. Take that business platform because I know as as a business owner and as a CEO I would I would make the Assumption if Shopify came in and said that. And we saw by with prime become successful as we've seen in some initial few weeks of launching it, then we would probably consider re-platforming maybe to a Bigcommerce or maybe somebody that Amazon had a really good relationship with. And maybe that's not you know the smartest move at this point but in the future when you know we can deliver Goods because part of our selling feature to people to outdo the box stores, is not you know because people can go to a dicks or Academy, and they can have the much better selection they VIP programs and everything so something we instituted on Guardian baseball.com is when I set out to start the business is I wanted to offer a free 6-month extended warranty, on all bats and equipment. [35:35] Because the Brand's only offer a year so we're a year and a half and I said if we compete with these brands in a world of price monitoring and price mapping and the price is the same everywhere if we're going to have a pair of cleats listed on Amazon and F ba and then we're selling them with standard shipping on our website then the only thing we really have to do is play with price and discounting, and enduring a world of price parity that's impossible so for a d2c Merchants that plays on the Amazon space you have to able to offer that same offering, of that one to two day shipping like Amazon does on your own D2 seeing if you. [36:06] Then you can't really expand in the Amazon because you're just going to cannibalize your own sales on on your own d2c site so I think you have to offer it both so I think Innovation will always continue to succeed, in the market and I think Brands will start to partner with people that are going to partner with Amazon. Scot: [36:23] Yeah often kind of war game did this Jason I'm pretty sure we've said this on the podcast a couple times if I was personally Amazon and I got the job of disrupting Shopify, you know what I would do is I would leverage FBA and I would go and I get as many Shopify people using FBA and then then that would give me the hook to then say well let's say they came out with a competing platform or or they just. They wanted you to go to a, friendly third party platform like let's say it's Bigcommerce or something then then you just kind of proved to me that that is enough hook for the merchants to to make a front-end switch because that that, that fast relatively inexpensive shipping is so important to most companies and because customers expect. Matt: [37:09] And I think Amazon has the war chest to say if Java does come out with that I mean. And I go to the by with prom team and say hey look I have to lever I have to change the Bigcommerce it's going to cost me X you know if you want me to continue using by with prime what can you guys do for me I mean you know. Scot: [37:26] Yeah so you hinted that it's going really well are there any stats you can share with us so like I guess there's one thing would be you know you can only show it so many times because there's going to only be a surface area of inventory that's an FBA but then when it's shown is that got higher conversion than other things anything you can share there would be interesting. Matt: [37:46] So it does have some cons there's a lot of things that are on the road map with by with prime but I mean the obvious obviously the successes are, we're seeing a slight Improvement do the familiar with the prime badge and also the estimated shipping dates the Fulfillment costs are generally 25 to 30 percent less than we can currently negotiate and I'm with a lot of mail consolidators, you know resellers a post office obviously you know I've been in this world so I know that different ways to negotiate with FedEx ups and a lot of the mail consolidators. In the quicker delivery times are generally seen 24 to 48 hours max we're seeing is 72 hours and the a big con of that as you can keep the customer data unlike regular FBA sales. Um and they're also offering you know obviously I was doubted accelerate I spoke at by with Braun conference prior to accelerated Amazon HQ, last week and it accelerate they announced that they're you know offering a bunch of different initiatives that are kind of new for Amazon where they're offering. Brands are participating by with prime the ability to actually mark it on the Amazon platform but back to their d2c site. [38:53] So there's a lot of compelling offers out there that they're kind of opening up the amazon Universe to which is kind of unique and I was actually surprised about. But one of the big issues that they're working on is the conversion tracking so our marketing pixels don't record purchases made from the by with prime button which is something that they're working on. And the akan that they're working on other are releasing this is you can purchase you can only purchase one bearing at a time so it's not like a checkout experience, where you can group a bunch of different items you actually have to like physically buy one item go back to the site so we have a lot of multicart, on our website unlike Amazon which is a lot of single item you pts and so we're seeing you know on a lot of those bulk they're still going to do the traditional checkout process because I don't think it's like it's hard to really explain that to the customer we're like hey if you want to buy the single item go with by with Prime. So we're seeing at limited success with a lot of 10 items. [39:53] If we don't currently with the current integration with Shopify it doesn't have the inventory transparency so we have to double up with an mcf integration. So it's something. You know it's kind of a unique situation with our business model because we have a separate FB a skew so there's some you know quarks in there, and there's some different things that they're really kind of coming out so with but it's I call them cons but it's really things that are calling the roadmap and right as they kind of said at the conference to me and a large group of you know. Agencies and sellers is we wanted to get it out there in the marketplace and I said that's smart and then we want to work on these as opposed to having a perfect program and releasing it a year later. Jason: [40:38] Yeah so I actually just realized we didn't. We didn't articulate a couple things for visitors to just make sure everybody is tracking Guardian baseball is running on Shopify. And you are an early adopter by with prime so and you even you promoted on the homepage right so you've got like very distinctive branding by with prime which is Amazon's program that you know if you're already a Prime member gives you that, that Prime service level of fulfillment and the prime wallet even when you buy it on Guardian baseball so. A couple of things kind of jump out at me there. You hit one that is a big problem for me is the multi skew problem but I think of the by with prime checkout flow is being very similar to the traditional shot PayPal flow. In that the checkout button shows up on as a separate button on the pdps but PayPal also let you. Like use PayPal as the payment method in the cart for the multi skew purchase so you Amazon doesn't have a solution for that today but you could imagine that they would enable by with prime both on the product level and at the cart levels. Matt: [41:54] Yes and that's what they're working towards. Jason: [41:56] Yeah so so that's always one big problem because you know side note most e-commerce sites are not very profitable if the if the, if the average items per order is 1 so so we definitely we need to sell more stuff in most cases to make this profitable the threatening letter I would add to is not Shopify saying hey you're not allowed to accept by with, it's simply them saying in our opinion their security flaws in, doing this kind of thing and we might not be able to indemnify you if there's a fraud problem as a result of that right like that's that's the kind of passive-aggressive, approach shopify's taken to date on it and it is funny to me because all of those same security holes would also be true of PayPal by the way and Shopify has never really complained about PayPal before. Um so that gets me to the other big problem I see for both Prime and I'm curious if I'm wrong or if you're seeing it by with prime only works for existing Prime members there's no onboarding experience so if I'm not a Prime member and I go to Guardian baseball.com I see this huge well go on the homes thing that says by with prime which I don't have Prime and then when I'm looking at an individual skew I want to buy there's a by with prime checkout button, and I could click that button but I won't be allowed to check out because I don't I don't have Prime and so if the only. Scot: [43:21] Who doesn't have Prime. Matt: [43:23] I'm glad it's got Evans. Jason: [43:27] Nobody listening to this podcast but there's 100 million Prime members in the world so even if we assume, 70 million of them are in North America 80 million if you want to be really aggressive are in North America there's 240 million households in North America so two-thirds of the households in the United States of America would be the answer like can't click that button right and so I guess I went like you've got this fragmented inventory you have some of your inventory you can you can fulfill through the the Shopify check out some you can only fulfill through by with prime but then like you have no way to give the non-prime members access to that is that a am I making up a problem and that hasn't been a problem for you or do you think you have, have non-prime members that are kind of in the whole right now on that. Matt: [44:16] I think that's something to Amazon can better communicate we are obviously limited to what they can do on the side but a normal customer can still do the normal checkout process of adding the cart. But I think yeah that's obviously something Amazon can do and then also doesn't support discounts which is a big not only the conversion tracking but discount so obviously a lot of direct to Consumer sites. Like us are offering discounts or first-time customers or email you know pay 25% off with this code or Black Friday Cyber Monday so the currently does not support so it's very limited, but we really feel it's kind of right now in its use and this is going to change in the next three to six months but right now it's kind of like a fast lane, you know where you're paying like at Disney World for the fast ticket or whatever the top-of-the-line and we really feel that hey you can go through your normal checkout process. But we also have this ability we're going to a fast pass you know if you want it now you don't want to Discount you know you want it quicker and you want that problem delivery. Jason: [45:13] Yeah so it's weird like here's how I like I totally agree with how you're thinking about by with prime you also take shop pay on the site and I would argue there's a different set of pros and cons to shop pay for different customers in different circumstances it seems like the solution to all these that none of these companies are willing to do is you ought to be able to just expose the by with prime button to known Prime members and you ought to be able to just expose the shop pay check out to known shop pay holders. Matt: [45:46] I love that idea. Jason: [45:47] Yeah trust me when you suggested to Amazon they're not going to like you because they, because they want that logo everywhere but yeah so that that seems like the, the state of by with prime right now it's super interesting and it's super interesting you're saying like man if Shopify ever said we it's a it's a hard know then that would make you reconsider the platform like that you know like that speaks volumes that's interesting. Matt: [46:14] I think you know I think Amazon's coming out with this program in there. [46:19] I think everyone say okay is is a lot of these direct-to-consumer Shopify Brands going to adapt Amazon FBA and I think a number of them are but I think what also this is going to help. A lot of Amazon Brands a lot of Amazon DTC brands that are really executing well like a guardian on marketing, on creating good content in there not just these Dropship Private Label Amazon sellers, that are out there and you know let's go Source one or two products on Alibaba and sell them under some name and compete with the Chinese but really people that are building a brand you know the brands that are getting acquired by the aggregators and those type of brands. And those brands that may be. Our and expanded into Walmart expanded into other categories but are scared to kind of make that big investment into a Shopify site and hire the marketing team and really become like a full-fledged direct-to-consumer I think. What Amazon's doing on the marketing front. And the Fulfillment front is going to help these Amazon d2c Brands and I think what's going to happen is going to create a rise of the next wave of d2c or the next kind of. Trendy type of companies that come out there so you've seen obviously a lot of trends like 2010's as flash sales and then you saw direct to Consumer Brands and subscription boxes, and the direct to Consumer Brands predominantly grew on social media Instagram Facebook when the iOS changes you know weren't adapted and traffic was still cheap so. [47:44] I think you're going to see a lot of these the next wave of cool direct to Consumer Brands will come from Amazon and they will adapt on the data see sites with the help of Amazon. Scot: [47:54] Prick. Matt: [47:55] And I don't think you're going to see as much D to see big brands that are adapting the Amazon by with Prime at least initially and I think eventually that you'll see a lot more adoption once a lot of these quirks are worked out. Scot: [48:09] Yeah a lot of d2c Brands got born off Facebook but apple and the atti DFA of kind of crushed that so now Amazon used is kind of the way to go so I think what you're saying right. Matt: [48:20] Yeah I think so and I think that's going to create a next wave of either the brands are going to adapt from a t2c over to Amazon or you're going to see these kind of Amazon native people that have kind of running this world like I have for the last two decades that really know how to master the marketplace know how to assemble the teams of marketing customer service and everything and use the right technology stocks, for those businesses and really adopt and really grow really Innovative brands. Scot: [48:47] I know you need to go and like four minutes so we could wrap it a fire this. Matt: [48:50] You're good you can tell Ron few months if you. Scot: [48:52] About dying dying to know what do you think about all the FBA Roll-Ups they were all quite the fashion and now they seem to be hitting some hard times did you ever buy into that trend. Matt: [49:03] I think anyone in this market I mean you look at a lot of our outspoken people on social media of those, you know it's tough to acquire that many Brands and I think there are some people that are successful with it that are more going in The Tortoise and the Hare that you know we all I'm hearing some successful people where there's let you know. By maybe they own 15 brands or they own 10 brands but obviously the big big aggregators that everyone talks about are obviously struggling you're seeing layoffs so. I wasn't really you know how to directly opinion on it I thought it was there's no way they could acquire that many Brands and with it with the market model of not keeping the entrepreneurial on because I think there's always an art form to e-commerce you can have all the analytics you want you can have all the data scientists and, and all the formula but you know when you hire College grads and to run these businesses that don't have experience you it's always a touch and feel there's always 20-30 percent art right, that somebody needs to know and the older I get I realize that I have that on the marketplace of how to really build the brands and how to adapt Brands to that, and that's why I've been successful and I'm realizing that's my strength so I think some of those aggregators really didn't have that kind of DNA of the entrepreneur and keep that intact and that might have been a downfall of some of those. Jason: [50:21] Yeah it's it is interesting I can certainly see companies kind of being born direct-to-consumer on Amazon having their first customers come from Amazon and then outgrow Amazon over time where you want your own URLs or move to other things which like I mean I think, anchor is kind of the Prototype. Matt: [50:42] That yeah that was that's a really good. Jason: [50:45] But I do think I think it's really risky whether you're a rollup or an individual brand or whatever it's really risky to think I'm Amazon is always going to be my exclusive, acquisition Channel because the problem is Amazon Super efficient at getting the maximum, fee for each customer you acquire and so yeah you can buy some of those you know customers at first to get started but you're always going to be paying the highest price and you know the big news that came out this month is I forget what their new name was but Pharma packs which has been a top five, seller on Amazon for like 10 years, and exclusively sell through Amazon they just they declared bankruptcy and they're like one of the biggest most successful Amazon sellers of all time and to me that's a cautionary tale for, like at some point you need to diversify your customer acquisition you can't solely rely on Amazon as that is that source for you. Matt: [51:42] I think yes I think it's a part of a Playbook and you have to adhere to other channels and grow in other channels but you know obviously. Amazon's one of the biggest places to acquire customers one of the most successful so I think it's always going to be in a portfolio but it needs to be part of a whole portfolio. Jason: [51:58] Hundred percent that's why they robbed the money from the banks right because that's what, that's where the money is but man I think that's going to be a good place to wrap it because we have used up our lot of time as per usual if you got value out of this episode we sure would appreciate that five star review on iTunes. Scot: [52:16] Matt we really appreciate taking time to tell your arterial story and share with us your thoughts about both Prime if lister's want to look you up online other than going in and buying some stuff that Guardian baseball what should they do. Matt: [52:29] I'm on LinkedIn Instagram and it's (2) Matt Kubancik
Join the Movement: https://www.eventbrite.com/e/amazonebay-side-hustle-secrets-tickets-397808655397 If you didn't know, the beginning of the school year is a great time to launch your own e-commerce store online with Amazon & eBay. Why? Because people are shopping and the holiday season is right around the corner. That means you could get a piece of the $126 million dollars earned last year in online holiday shopping. How? Join me this Thursday, I'm getting a bunch of business-minded entrepreneurs together to discuss how to make money online with Amazon & eBay. Who Wants to Know: How to get your business idea off the ground quickly? How to know which items will sell the fastest? How to get access to items to resell at the lowest prices? Where to go right now to find inventory and get 100% returns? How to rinse and repeat this business model so you can profit all year long How to tap into a business that shows no signs of slowing down, even during a recession.
Today I talk about the surprising amount of adulterated products promoted on Amazon and Ebay's websites that turned out to contain illegal substances, and how it appears that the FDA's response has demonstrated their inconsistency in dealing with kratom versus everything else.(* Sources used in this episode can be found below) * https://www.fda.gov/news-events/press-announcements/fda-warns-consumers-avoid-certain-male-enhancement-and-weight-loss-products-sold-through-amazon-ebay * https://www.consumerreports.org/dietary-supplements/fda-finds-hidden-drugs-in-weight-loss-sexual-enhancement-dietary-supplements-sold-on-amazon-ebay-a6199440119/ * https://www.fda.gov/consumers/health-fraud-scams/health-fraud-product-database Be sure to check out Happy Hippo's website at https://www.happyhippoherbals.com/#62fce22fe5039 or use the code EVERYTHINGKRATOM at check out! Please support this podcast here! https://www.paypal.me/everythingkratom Or make a small monthly donation here! https://anchor.fm/everything-kratom/support Bitcoin/Ethereum to spare? Donate them here to help this podcast grow! BTC: 38Urhk6qUtCPNYsmDzCXKZv6f68rbdq11o ETH: 0xC7A470a90EA2dc5d3275a79F3c120Ac2BBeeBe88 Get 25% off orders from ETHA Natural Botanicals with coupon code EVERYTHINGKRATOM, or visit their website using this link - https://ethalivefully.com/discount/EVERYTHINGKRATOM?aff=243 Available wherever you get your podcasts: YouTube Channel: https://www.youtube.com/channel/UCUsCC1nBchi_xMX9wRyQ_nA Anchor - https://anchor.fm/everything-kratom Spotify - https://open.spotify.com/show/2fO3Xsx1BbNUs2rpXiQs3s Google Podcasts - https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82OWUxMzZjNC9wb2RjYXN0L3Jzcw== Apple Podcasts - https://podcasts.apple.com/us/podcast/everything-kratom/id1584592399 Pocket Casts - https://pca.st/mql8q14u RadioPublic - https://radiopublic.com/everything-kratom-WzkkBK Overcast - https://overcast.fm/itunes1584592399/everything-kratom Reason - https://reason.fm/podcast/everything-kratom?user=16e32b81-d623-4dcd-a000-623566fdc41a Website: https://everythingkratom279311648.wordpress.com Thank you all so much for listening! --- Send in a voice message: https://anchor.fm/everything-kratom/message Support this podcast: https://anchor.fm/everything-kratom/support
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Andy Baryer, Technology and Digital Lifestyle Expert at HandyAndyMedia.com & a weekly contributor on The Shift with Shane Hewitt tells us what this new tax means for our online shopping See omnystudio.com/listener for privacy information.
Merhaba arkadaşlar ben Akın Yılmaz . Ekibimle birlikte sizlere amazon kindle nasıl yapılır , ebay dropshipping nasıl yapılır , ebay'de satan ürün nasıl bulunur , amazon etsy shopify dropshipping ve print on demand nasıl yapılır gibi soruların çözümünü üretiyoruz . 2021 internetten para kazanma ile ilgileniyorsan bu kanaldaki içerikler tam sana göre . --- Support this podcast: https://anchor.fm/okyanusi-ltd-akin-yilmaz/support
Where can I find Inspire 1 batteries and how can I assess their performance? Today's question is from Jonathan, who has recently purchased a used Inspire 1 along with accessories and batteries but is finding the batteries being unable to hold their charge during flights and would like to know where one can find Inspire 1 batteries and how one can assess them. We first answer Jonathan's question if the Inspire 1 batteries he possesses have any life left in them. We then talk where he can find Inspire 1 batteries and if 9 marketplaces like Amazon and Ebay are worth utilizing for purchasing an Inspire 1 battery. We delve into 2 important aspects of drone batteries that pilots need to know about and share the hack of rental services that allow pilots to rent batteries prior to purchasing them thereby allowing pilots to validate and check a battery before spending $$ on them. Watch this short and quick podcast covering important aspects of drone batteries that will help you avoid the anxiety of purchasing batteries for legacy drones like the Inspire 1. Get Your Biggest and Most Common Drone Certificate Questions Answered by Downloading this FREE Part 107 PDF Make sure to get yourself the all-new Drone U landing pad! Get your questions answered: https://thedroneu.com/. If you enjoy the show, the #1 thing you can do to help us out is to subscribe to it on iTunes. Can we ask you to do that for us real quick? While you're there, leave us a 5-star review, if you're inclined to do so. Thanks! https://itunes.apple.com/us/podcast/ask-drone-u/id967352832. Become a Drone U Member. Access to over 30 courses, great resources, and our incredible community. Follow Us Site – https://thedroneu.com/ Facebook – https://www.facebook.com/droneu Instagram – https://instagram.com/thedroneu/ Twitter – https://twitter.com/thedroneu YouTube – https://www.youtube.com/c/droneu Timestamps: [1:20] - Today's question on the Inspire 1 battery issues [2:23] - Assessing a battery's performance based on voltage reading [2:53] - Inspire 1 batteries on Amazon/Ebay - are they of value? [3:25] - 2 things to know about used batteries [4:17] - Renting batteries before purchasing pre-owned batteries
Where can I find Inspire 1 batteries and how can I assess their performance? Today's question is from Jonathan, who has recently purchased a used Inspire 1 along with accessories and batteries but is finding the batteries being unable to hold their charge during flights and would like to know where one can find Inspire 1 batteries and how one can assess them. We first answer Jonathan's question if the Inspire 1 batteries he possesses have any life left in them. We then talk where he can find Inspire 1 batteries and if 9 marketplaces like Amazon and Ebay are worth utilizing for purchasing an Inspire 1 battery. We delve into 2 important aspects of drone batteries that pilots need to know about and share the hack of rental services that allow pilots to rent batteries prior to purchasing them thereby allowing pilots to validate and check a battery before spending $$ on them. Watch this short and quick podcast covering important aspects of drone batteries that will help you avoid the anxiety of purchasing batteries for legacy drones like the Inspire 1. Get Your Biggest and Most Common Drone Certificate Questions Answered by Downloading this FREE Part 107 PDF Make sure to get yourself the all-new Drone U landing pad! Get your questions answered: https://thedroneu.com/. If you enjoy the show, the #1 thing you can do to help us out is to subscribe to it on iTunes. Can we ask you to do that for us real quick? While you're there, leave us a 5-star review, if you're inclined to do so. Thanks! https://itunes.apple.com/us/podcast/ask-drone-u/id967352832. Become a Drone U Member. Access to over 30 courses, great resources, and our incredible community. Follow Us Site – https://thedroneu.com/ Facebook – https://www.facebook.com/droneu Instagram – https://instagram.com/thedroneu/ Twitter – https://twitter.com/thedroneu YouTube – https://www.youtube.com/c/droneu Timestamps: [1:20] - Today's question on the Inspire 1 battery issues [2:23] - Assessing a battery's performance based on voltage reading [2:53] - Inspire 1 batteries on Amazon/Ebay - are they of value? [3:25] - 2 things to know about used batteries [4:17] - Renting batteries before purchasing pre-owned batteries
DOKTOR SHOP - E-Commerce Erfolgsrezepte mit Dr. Sebastian Decker
Amazon, eBay, etsy und co. sind hervorragende Marktplätze. Darauf alleine sein E-Commerce Business aufzubauen ist absolut leichtsinnig. Marktplätze haben entscheidende Nachteile und Risiken: 15% Gebühren und mehr Funktionierende Produkte werden nicht selten vom Marktplatz selbst kopiert Die Kundendaten gehören alleine dem Marktplatz - Kundenbindung nahezu unmöglich Du stehst im gnadenlosen Preisvergleich zu zahlreichen anderen Wettbewerbern und und und... Mit dem eigenen Onlineshop, gehören 100% des Umsatzes dir, du kannst dazu deine Kunden langfristig an dich binden und die Preise erzielen, die du dir wünsch. Und das Beste: Du baust dir wirklich eine echte Marke auf. Doch viele E-Commerce Unternehmer, die erfolgreich auf den Marktplätzen verkaufen, schaffen es über Jahre hinweg nicht, denselben oder mehr Umsatz mit dem eigenen Shop zu generieren. Wie du mit deinem Shop, deinen Amazon, eBay, etsy Umsatz überholst, verrate ich dir in dieser 83. Folge des DOKTOR SHOP Podcasts. Was du aus dieser Folge für dich mitnehmen kannst: 3 essenzielle Bausteine eines starken Shops 3 Schritt-Vorgehen beim Aufbau eines Onlineshops, an das du dich unbedingt halten MUSST, wenn du erfolgreich verkaufen möchtest. Du möchtest auch eine persönliche Sprechstunde mit mir? Dann bewirb dich hier für eine kostenlose Shop-Analyse. Der neue Video-Podcast Schau dir in Zukunft auch unseren Video-Podcast auf Youtube an. Neue Folgen findest du wöchentlich auf unserem Kanal. Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker EVOLVE Digital Webseite YouTube Kanal Kostenlose Shop-Analyse mit Dr. Sebastian Decker
ŞEHRİN ALTINI ÜSTÜNE GETİRDİM | ingiltere Vlog #5 Merhaba Arkadaşlar ben Akın Yılmaz. Bugün ingiltere'de gezintiye çıktık, vlog serimizin devem videosuna hoşgeldiniz. Ekibim ile birlikte Sizlere, ebay dropshipping nasıl yapılır, ebay'de satan ürün nasıl bulunur, amazon etsy shopify dropshipping ve print on demand nasıl yapılır gibi soruların çözümünü üretiyoruz. 2021 internetten para kazanma ile ilgileniyorsan bu kanaldaki içerikler tam sana göre. 12 yıl süren ve dünya çapında 172 ülkede 100.000'in üzerinde öğrencimle atıldığım bu E-Ticaret serüvenimde öğrendiklerimi en iyi şekilde sizinle paylaşmaya çalışıyorum. Gerekli çabayı , gücünüz , yaratıcılığınız ve idealleriniz ile birlikte harekete geçirip pes etmezseniz , başarı kaçınılmaz ve bir o kadar da hayatınıza anlam katacak sürekli bir olgu haline dönüşür. İlerleyin, durmayın… ⭐⭐⭐⭐⭐ Yeni eBay ve Facebook Marketplace'i kapsayan e-ticaret kampımıza siz de bir göz atın: https://bit.ly/3GXn9Nc Yeni Hizmetlerimiz: https://digitalmarketmentoring.com/ozel-hizmet⭐⭐⭐⭐⭐
In questa ultima puntata di Cultura Digitale 2021 abbiamo parlato di:-
This week we've got reselling news from eBay, Amazon and more along with a quick what sold recap! I've created a series of Reselling Logs, and Personal Journals, which you can see on Amazon! AWS Problems Impact dozens of sites USPS Delays Extra Fees eBay Accidentally Suspends Sellers eBay Now Displaying Items Sold Count on Stores eBay Worried About New 1099-K Requirements eBay 3D View for Sneakers eBay Up and Running Grant Recipients Amazon FBA Shipping Updates Amazon Third Party Fees Enough to Offset Prime Loss NYT What Happened to Amazon Give this podcast a review at https://www.podchaser.com/GalaxyCdsRocksAndFlips Visit My Website: https://galaxycdsrocks.com Watch My YouTube Channel: https://bit.ly/GCRocksYT Shop My Ebay Store: http://ebay.us/oljLOV Visit the Galaxy CDS Rocks Swag Store: https://teespring.com/stores/galaxy-cds-rocks Donations to the channel accepted at: https://www.paypal.me/galaxycds Try List Perfectly! I recently signed up and am in the process of moving over 6000 listings from eBay to Mercari, watch for future updates! Use this referral link, be sure to input referral code 634 and save 30% off your first month, please and thank you! https://listperfectly.com?ref=634 Sound effects obtained from https://www.zapsplat.com --- Send in a voice message: https://anchor.fm/galaxycdsrocks/message Support this podcast: https://anchor.fm/galaxycdsrocks/support
EP279 - Amazon, EBay, Shopify Q3 Earnings In Episode 257 we talked about IDFA and the impact of privacy and digital ads, and then on Episode 277 we talked about Supply chain pain (SupplyPain™). Now that we're in Q3 earnings season we're seeing those themes play out. This week we dive into the earnings calls from Snap, eBay, Shopify, and Amazon. We also discuss the Rent the Runway IPO. Episode 279 of the Jason & Scot show was recorded on Thursday. October 28th, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:00] Welcome to the Jason and Scot show this is episode 279 the Halloween edition being recorded on Thursday October 28 2021 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:18] Hey Jason happy Halloween. Jason: [0:21] Happy Halloween to you too Scott are you a big Halloween guy I kind of imagine you are. Scot: [0:26] Am I like to dress up but once my kids became teenagers that was suddenly not cool so I haven't been dressing up since probably for probably like the last few years so. If you dress up for your son enjoy it while you can. Jason: [0:42] Come over and spend it with us Steven is happy to be your dress up beard. Scot: [0:47] Yeah he would have a Darth Sidious outfit and work to the channel visor Christmas party and scared all the look it's so so I don't do that with five and under. Jason: [0:59] Yeah you probably weren't invited back to your own company's Halloween party. Scot: [1:03] Yeah well a lot of times the wives didn't know that I was so sorry. Jason: [1:06] Yeah but the other way to think about it is that it's Christmas in October both because retailers are desperately trying to pull holiday sales and but also because Apple finally release the new Macbook Pros that you and I have been waiting for. Scot: [1:20] Yeah yeah we had some Getty conversations about that you've got the new chips and yeah and you know the Apple, the Apple launch events have gotten kind of weirder and weirder with covid like now it's like you know Tim standing in a Tim Cook standing in a giant corn field then the the camera flies around like a crow and so so those have been kind of fun to watch just for the theatrics of they're going through. Jason: [1:47] Yeah yeah no the production like despite the fact that it's all pre-recorded and stuff and you know the the production value is pretty high I I'd like to see him go the other way it should be like Tim Cook in his pj's in his kitchen being like Oh and we invented a new chip. Scot: [2:02] I miss Johnny I've saying aluminium this my favor. Jason: [2:05] Yes and as you may know aluminium is dramatically more expensive than aluminum. Scot: [2:11] Yeah and chamfered edges. Jason: [2:13] Yeah all that's gone now it's just a chunk of aluminium but I'm excited to get mine I have a little jealousy because I feel like we both ordered early on launch day and I think yours already shipped is that true. Scot: [2:29] Yeah it's somewhere on a plane from Shanghai right now I hope according to the the tracking number we'll see. Jason: [2:36] Nice nice I will be excited for your unboxing and I half expected that when you jumped on the, the conference call to record this one that you'd be wearing like a Versace like jogging suit or something because my my Google Alerts have blown up this week because get spiffy is on fire. Scot: [2:56] Yeah yeah we had a big week it's few we announced our Series be fundraising so that was a lot of fun, I think I had a record LinkedIn post I think I had something like 300 comments and so those those good it's always. Yeah it's been a kind of a crazy 18 months for us and I can definitely commiserate with our retail folks that are going through harder times now we had those common being the pandemic but got through and. It's been crazy we've since March our business has grown like eighty percent so it's been like this crazy post covid-19, perfect storm for for Mobile Car Care Bears, you have no one can hire anybody but we've been able to kind of squeak that out and then no one can get new vehicles so they're running their vehicle Vehicles longer, they don't have anyone to take them to brick-and-mortar service centers they don't have mechanics to hire so they call us if so that's been it's been a lot more fun than this time last year. Jason: [3:54] That that is awesome I'm going to assume the one slight negative is you get some good news like that you get all those those post cooking on LinkedIn and I'm assuming, every vendor under the planet has I read your news and is now pitching you for something. Scot: [4:10] Yes yeah I try to forward them all to you because, there's a lot of Executive coaching out there available that you know maybe you could use a lot of video stories a lot of AI chatbots you know I don't know how on Earth we have, the world can sustain at least a thousand AI chatbots but there are a lot of those out there yeah when trick is someone told me, if you put an emoji in your name on LinkedIn the Bots pick it up or get confused by it so that that helps give me an automatic filter so if someone kind of uses that emoji when they're kind of like hey Scott and that you know they put the Emoji then you know that it's a bot so that I just delete. Jason: [4:54] Oh my God this episode of the podcast is now like officially worth it just for that that's a pro tip. Scot: [5:00] Life hacks yeah I'm here for LinkedIn life hacks that's my that's my speciality that and saying aluminum. Jason: [5:08] Those are all good skills but congratulations I know it's non-trivial ever to get people to have their trust in you and invest and then in this climate in particular I'm sure. It was a rigorous process. Scot: [5:25] Thanks thanks and we actually added the folks at Goodyear Ventures so shout out to them I think some of their e-commerce folks listen to the show so appreciate their support. Jason: [5:34] Nice A wise choice in podcast as well so any e-commerce stuff you follow this week. Scot: [5:42] Well it has been probably one of the more interesting weeks in the land of e-commerce for a while so listeners will remember that you know. We were recording this in October so this is always an interesting time to read what's going on in the Q3 results which kind of sets us up for Q4. So we always pay particular attention during this time of year. But if blisters remember back in March of this year you and I I would like to say and I think if we voted on this would be unanimous we're basically Clairvoyant Nostradamus level of predicting things. You and I both kind of felt like the industry wasn't taking this idea if a the Apple privacy changes coming to both iOS what is it 14.5 and then later 15 added some more. It didn't seem like anyone was taking that as seriously as you and I kind of felt like it was going to hit him so he did a really big deep dive on that that's one of our more popular episodes that's 257. And then into 77 you and I again being The Clairvoyant Wonders that we are we started talking about the supply chain being way worse than folks thought it were in coined Supply pain. So we are now starting to see those two things Collide in really interesting ways that I don't. [7:02] You know I think our guesses that those would be bigger than people thought on it came true so let's walk through what that. The first one was Snapchat so they we don't usually cover them on the show but I think it kind of sets the tone here they started off their earning Seasons last week Thursday on the 21st, and they just totally whiffed on their expectations and I thought it would read this little segment from from one of the Wall Street. [7:30] Analyst. While snap was clear that changes have not impacted the efficacy of their advertising iOS 14.5 is limiting direct response advertisers ability to measure and optimize campaigns on Snapchat. Leading to reduce spending on the platform specifically the update was pushed to users in July blah blah blah blah and it restricts the advertisers ability to use their measurement tools. So basically used to be able to measure what was going on in Snapchat and you know and because it's in an app and that's largely the use cases inside of the app for advertisers they have no idea. Traffic is converting or not so that's not good especially, you know and then advertisers are into buckets you know this but just for listeners there's brand advertisers were just kind of top of the funnel building awareness in just really trying to be seen and what not, and then there's more direct response where you're really trying to measure you know I'm selling in Snapchat Maps I'm a convenience store and I want people to come in and get a slice of, and I'm measuring that conversion that just went away so that big segment of advertisers is very upset. And what Apple did is they offered this alternative I don't know the right way to say this but it's their own ad that work how do you how do you say. [8:47] Gad Network Scott ad Network I don't know I'm going to call it apples ad network but that's not the official name. So Apple said okay don't worry everyone we're going to do this privacy thing over here but we're going to give you these little tool sets so that your advertisers can see what's going on. Well those things really stink worse than anyone I ever imagined because you know they. Because they're super anonymised you have to have you have to be at this really big scale so if you're kind of a micro let's say you're not 7-Eleven your Joe's convenience store, well in Des Moines Iowa well you're never going to have enough data in there to give you anything so so it doesn't work for this vast segments of advertisers I think everyone was surprised by that, then if it does work the reporting is delayed as much as 72 hours so it's like what happened last Thursday kind of thing, so it's just a total train wreck and then on top of that to kind of pile on, snap said in addition a bunch of their brand advertisers turned off because, they just don't have any products they can sell because of the supply chain problems so so it was a double whammy for snap and the stock Plum old plummeted like, 10% the first day and has continued to slide and so it's down 20 percent as of now so that was that got everyone really squirrelly and spooked out. [10:16] What is your take on the Snapchat side. Jason: [10:18] Yeah no I mean you I think you covered it really well like in general there has been a trend where more ad dollars are shifting to more of those direct response ads so the fact that like that's the. [10:31] The side of advertising that got diminished was like extra severe because you know people were generally trying to spend more money at the bottom of the funnel than, then they had in the past these digital, platforms and especially after Google and Facebook they the bulk of their advertisers are the long tail Advertiser so they tend to be smaller people that are more impacted by these sort of like cohort models that, the Apple and Google are trying to use, um and I would just say like there is a funny thing here like the attribution always sucked and it best it's this last click attribution someone saw your ad clicked on it and then bought the thing. And so therefore your ad was worthwhile you never will know if you would have sold the thing, without that add right and they may very well have like type your name into a platform that then showed your ad right above your organic listing and. You know the the ad kind of stole the click right so. So you know there always is this dirty little secret that like attribution is not the same as incrementality. And you know now like these advertisers that used to be able to justify their spend are having a harder time because of these numbers but the other thing is mucking up is about 73% of all these digital ads are programmatically bought so. [11:56] Computer program buys it and guess what the most important impart inputs are for that programmatic algorithm its, those those ads success metrics so the fact that is delayed 72 hours it's not just an inconvenience that you know someone buying an ad isn't going to see a report for a couple days, it means you can't do this real-time bidding based on like you know hitting particular row as goals and things like that with your at so, it is a mess I would just say you know snap and Facebook you know used to be a huge competitive advantage that the bulk of their user base was in this mobile app and you know the fact that everything happened in the app was a huge benefit and now it's. It's unfortunately for them sort of biting them in the in the butt. Scot: [12:40] So so that got Wall Street very much awake about this issue and many of the reports were like we just don't know how bad Q4 is going to be because, you know iOS 15 is now out and it increasingly has turned the crank on privacy this one is really more around the efficacy of email marketing, but if you're if you're a brand you have you know and used to do a ton of direct response advertising and snap and, you know you're doing a bunch of email marketing you've just had two legs of the stool kind of taken out from underneath him so. This got Wall Street very worried a lot of the stocks kind of reacted and then that was kind of the set up this week so then we hit Monday of this week, and Facebook was next up and everyone was like losing their mind because if you think about Snapchat is largely used through the app on phones same is similarly true Facebook at least has some desktop traffic. But I believe snap doesn't have any it's just an app yeah it's got to be snap. [13:41] Sermons like okay this is going to be bad but how bad so Facebook came out and they miss their consensus numbers but they were in range with what they had kind of guided to so I wear a snap kind of thing just totally blew up everything. And then they also kind of lowered going into the fourth quarter and so there was kind of a little bit of collective sigh of relief that was like who that wasn't as bad as we thought it would be. [14:08] And they kind of said oh yeah and also we're going to change our name so everyone's like what, okay but then they did they didn't change their name at that particular time so that was kind of weird, so everyone is kind of like what is this and you know they are obsessed with this idea of the metaverse we should probably do a deep dive on this at some point but this this idea that, you know you'll kind of be able to go in and out of the seamless 3D World either with augmented reality or virtual reality and, Jason I love to talk about this future things but don't have time to get into it here, so everyone was like okay that wasn't so bad and then on Wednesday both eBay and Google announced Google surprise to the upside and, you know I believe this is because they are they own a phone platform they own a browser, so in this new world of third-party data kind of going away they're in a pretty good position because they have a lot of first-party data. Now they do have some exposure you know especially through like their ad networks and stuff but they were able to mitigate that through the bulk of their other activities. [15:18] So so that was interesting and then reading that report one thing they actually called out was that they one of the segments that was stronger than anticipated was the kind of called it e-commerce and that encapsulates. The traditional Google shopping that most merchants and brand folks will know, but then they talked about how they're having their starting to see a fair amount of success on YouTube and it wasn't clear to me I was going to ask you it wasn't clear to me what exactly they were talking about their they didn't they didn't elaborate, no is it live streaming is it some product, I think you can send a feed into YouTube now and how things bought through there so I wanted to pick your brain on that Google aspect of. Jason: [16:01] Yeah no it is getting a lot of traction and it's a there's a family of AD products on YouTube called YouTube shoppable ads and it. It's less about live streaming there's a tiny little bit of it on YouTube that's why I've streaming but it's it's being able to embed clickable links in video streams and then add pre-rolls for other people's video streams, the let you endemically buy a product and so the and the. You know the the amount of volume on those kind of add products versus like a product listing add on Google searches lower, um but the efficacy is much higher and the growth rate is is much higher so people are consuming a ton of minutes of a video on the YouTube platforms and you know now we're starting to see. Tangible examples of being able to convert those audiences into buyers so that's that's kind of interesting but it's less live streaming and more. Sort of you know embedded links in the video that that either do an endemic check out on YouTube or send you to a Retailer's e-commerce site. Scot: [17:15] Yeah yeah I definitely want to dig into that maybe we could do a deep dive on another show and kind of look at some of these cases I think it's interesting so then everyone was like holy cow this is this is awesome Google did great and then eBay announced and their their results are kind of what I would call, Punk they're just kind of like yeah you know they they weren't terrible like Snapchat and one of the nursing things is Snapchat set the bar so low that people missing consensus kind of was like, almost like a hooray it was a really weird setup I've never seen anything quite like it so it's kind of an interesting result there, so you know being being not terrible as kind of the new win oddly enough, so there gmv was down 12 percent year over year because of these tough comps, and you have a picture maybe we can talk about where you know you see this mountain last year of, do the pandemic and now women's comping against that mountain and a lot of folks especially, Pure Play anyone Pure Play retail they're not able to compliments that they're coming down their growth has slowed below to kind of where that mountain of growth was last year and eBay has fallen into that trap. [18:26] They did spend a lot of time on the call and I thought this was, Clairvoyant of you that kept talking about comping against 2019 so kind of a two year ago comp because that takes the pandemic out and makes you look better when you take that big mountain of a year Outlast in kind of in the sandwich of, the 2019 in the 2021 and when you do that they were up 9 percent so they felt like that was kind of when I don't know about that. Jason: [18:51] Yeah if you do a word cloud of all the the earnings calls this quarter two years ago will be the biggest phrase on the word cloud. Scot: [19:02] So then today was interesting because the setup was and I don't think this is ever lined up like this so in the morning we had Shopify and then in the evening we had Amazon, and when you when you when you're a public company you have to you can't you can't announce earnings while the markets open most people historically have done, you know after market close Shopify for some reason they like the morning, part of it is I think you don't compete with analyst for their time because sometimes these internet analyst. You know like on that night we had Google and eBay they'll go to the what'll happen is they'll see the press release and I'll have to decide which one of the calls they're going to go to. And they'll say they all go to Google well now you're the eBay folks in your like does anyone have a question and it's crickets and there's no Wall Street analyst. It's kind of there because they're they're all over on the you're competing for their attention, so yeah so so it creates this interesting setup in that like around eight o'clock before the market opened 8 a.m. eastern Shopify announced and this one was really super squirrelly so. Shopify has been priced for Perfection for a very long time if you look at the various ways of measuring you know they're there. [20:18] Valuation against Revenue multiples of Revenue or ibadah or any of that and you look at a chart there always way up in the upper right hand corner just way off the charts and how Wall Street has valued the. So you know so they actually came in below expectations pretty considerably on the top and bottom line. But again because of that weird Snapchat has Snap Chat setup. It was viewed as a victory which is kind of really strange because I would have guessed. Because Shopify has been so price for Perfection they were kind of set for like a ten to twenty percent correction and then you know they would get back on track, but no they were like up 8% by by missing their numbers says like super strange reaction I don't hundred percent understand. So so I think what it indicates is that folks you know Wall Street was like really worried about it because, again they don't have a ton of they're there their merchants, largely our advertising that could be like a set of these these Snapchat advertisers or they're on Facebook and those guys had headwinds and it just felt like it would be natural for them to face. [21:28] So just put some numbers on it their revenue grew 46 percent year over year and Wall Street expectation was 54% I think this may be part of it too right because, this dismiss is still, pretty pretty good compared to some of the other numbers we just went through right so a 46% grower missing 54% expectations during these tough comps has as it's not hard to shed a tear on that. [21:53] Now they did they did kind of danced around i d f a and supply chain and and for the first time that I'm aware of the client to put out a consensus like an estimate for next year and they kind of talked about a framework. Um so I think and the other trick is if you think about it they're doing that call today which is the 28th right. So in their their digital business so they should have they have a kind of a read on the quarter so so I kind of felt like the body language was maybe that. They're not the setup in the queue for is maybe getting a little bit worse than Q3 but I may be reading too much into that so I thought that was interesting and then, they did talk about the supply pain, and then finally one of the big investment areas they called out for holiday is this Shopify fulfillment Network which I thought was interesting because I keep getting conflicting information on this where I've had people tell me they've got one thing in Canada and one of the US and they're tiny and they're not investing in it then on the call they're talking about how they're really investing in it so I don't I don't know what to make of that. Any takeaways from Shopify on your side. Jason: [23:02] Yeah well if you so first of all I have a personal theory that shopify's going to be more impacted by Supply pain than some of the other big players were talking about right and that's because, they don't, they're not a retailer they don't have any fulfillment they don't sell anything to Consumers they're just an aggregation of a ton of small businesses and there's none of those small businesses individually have any leverage our resources to hedge their supply chain problems whereas, Amazon and Walmart have a lot of levers and can buy ships and moved to different ports and do all kinds of different things to mitigate, the supply chain risks and so I I do think because they're predominantly small businesses that they're going to take a bigger hit from the supply chain disruptions then. Is Amazon so Point number one the, I looked at their gmv numbers and and I have to say like in general I'm a fan of Shopify I think they solve a real problem they do it really well I think they have a ton of growth opportunity, I think they've got a bunch of smart profitable. [24:14] Accelerator businesses that they've you know kind of added to the the core platform and the one I like the most is shop pay, and you know their own payment technology is now driving 50 percent of their whole gym V so they've done a terrific job of watching this this payment technology and getting incremental revenue from that and that's you know that's much more valuable than the, thirty bucks a month or two hundred bucks a month they get for hosting because as those the small businesses grow they get to grow with them and all sorts of good things so that's my precursor, um I hate it when people compare their gmv to Amazon and other retailers because it just it's not Apples to Apples. [24:56] Shopify is gmv mostly grows because they add a hundred thousand more small businesses that are each selling a hundred thousand dollars worth of stuff right and so it's, it's not like Shopify hasn't attracted any customer Shopify hasn't sold anything it's kind of like if you said well FedEx is gmv is bigger than Amazon's or ncr's GM V which is the cash register in Walmart and Best Buy and Starbucks is much bigger than Amazon like it is but who cares right like they like NCR didn't create any of that traffic so. Let me just say like there are all these numbers where their cumulative GMB is getting very significant it's over 400 billion their gym V4 last quarter was 41 billion so that puts them at like. Was that a hundred sixty billion run rate which you know is starting to get there as I like the fourth or fifth largest e-commerce site, um and I like I think that's a false narrative that always annoys me a little bit. Scot: [26:01] They had their on CNBC and they have this stat they like to do where it took them eight years to get to a hundred billion and then a year to get to the next hundred billion or something I forget the number but. Jason: [26:12] So one one side note that the thing that always drives me nuts about their gmv as they don't give you any breakdown about churn right so you don't know. Like is that because all the their original customers are thriving and growing and making their GM V much bigger or. Did they lose all of those customers because they went out of business but they got twice as many new customers we really haven't known in their investor presentation this time they did have a cohort graphic. The kind of and it didn't have any numbers on it and you know so it's kind of hard to interpret but like. It implied that they're all cohorts are a disproportionate amount of their revenue and that their turn is less than I personally suspected, so I actually will reach out offline to Professor Dan McCarthy and see if he wants to accept the challenge of trying, to reverse into some some churn numbers from those Graphics that they provided. Scot: [27:11] Yeah that the trick they do in the software as a service world is they'll take a section of customers cohort like you know, Q 1 2019 customers and then the look at the revenue from that cohort well you could lose like eighty percent of them but the 20% survivors if they go up you know if they have sizable gmv growth their revenue swamps the unit lost of 80% that my guess is that's what they're doing. Jason: [27:36] Yeah and it's still for everyone listening it still is wildly long tail like they in this investor presentation they have a list of like the there there big Enterprise logos and it's Jim shark. Which is a. You know probably one of the bigger digital native vertical Brands but you know not not a billion dollar retailer and it's Staples of Canada right and like Staples is a good brand Canada is smaller than California so like. You know it's not like they're they're you know taking these huge Enterprise sites yet. Scot: [28:12] On CNBC they talked about how they just once Banks and that didn't really resonate with me I just can't imagine I don't know maybe it's like a side maybe it's like an international side or something. Jason: [28:22] Yeah now and I do think they have a ton of I mean they have a ton of growth in North America but the international growth I feel like is you know, huge for them and then all these payment things and, and you know they partnered with with a firm so they have buy now pay later in their payment echo system and remember, like you can now use their payment system for transactions that are not on Shopify so it's an endemic payment option on Facebook now and so it's interesting like in the long run they could get out of the web hosting business in just you know be a bigger more profitable PayPal. Scot: [28:56] Yeah sidebar there is a lot of rumors that house going to buy Pinterest and largely driven by this IDF a where everyone's trying to if you're at the bottom of the direct marketing World funnel all those people because of idea of a an unintended consequence I didn't catch up to Wood is they're all trying to walk up the to the the first party data which would be by acquiring Pinterest set very interesting you know I would say we were early. Jason: [29:26] You put in this but they came out strongly and allege that that wasn't true. Scot: [29:32] Yeah well it's interesting to Think Through like you know I do think that a lot of firms are thinking about this because the idea of a is actually causing maybe even bigger ripples than I thought. Jason: [29:43] In my world the way that plays out is everybody is like so focused on the retail media networks right so selling ads on the retail properties where they do have first party data, and it's a it's a very good practice everyone should be doing it but like. The amount of attention it's getting right now like how hot it is in the market like is way bigger than the possible upside and so you get like. Every you know Clarin as a buy now pay later service like they have an ad Network right I just like just for the the you know like if you use the clarinet app too, to maintain your installment love there there's like ads in there that they're selling to to advertisers and a personal favorite is the gap and the reason that's funny is like most of these ad networks are selling to their in what they call endemic advertisers right so if, Procter & Gamble is selling Gillette razors at Walmart than Walmart will get Procter & Gamble to buy a jet razor ad on Walmart.com it makes perfect sense, um guess what there is not at the Gap in the endemic for its first it's all Gap product right so they've gotta like they're going to get Kanye to buy an ad I guess but um, you know they've got to sell to non-endemic advertisers which is a much higher bar so it just funny how. Right there is a huge rush to first-party data right now. Scot: [31:09] You get a network and or you get an ad Network it's like Oprah giving out ad Networks. [31:15] Okay so that brings us up to this evening when Amazon released so it feels like everyone had kind of. We have breathed a sigh of relief and I was like oh Amazon's going to crush it and then Amazon and if you remember last quarter Amazon kind of had a bit of a mellow kind of slight Miss quarter. And you know the stock if you look at these these kind of there's all these different names for it like Fang and all this stuff but these kind of Mega tech stocks, a lot of them have been moving pretty aggressively so Microsoft Facebook Apple Etc especially Tesla and then Amazon has been lagging the pack and usually they're the leader of the pack so, yeah I think a lot of people were expecting kind of a beat and a Amazon to really kind of take off because it's been under pressure. That didn't happen so they actually missed expectations the revenues came in at a hundred and ten point eight billion which was below the hundred fifteen point five billion so 15% year-over-year growth which is, you know a very uh name has on Nyan kind of a result now it's better than, eBay is minus 12 percent but then again Shopify and I know it doesn't count exactly because they're adding scene for sales but you could argue I guess so is Amazon's adding third parties in here too, so it was it was a bit slower than people thought in Q2 they grew 24 percent so another big step down. [32:44] A lot of this is. [32:47] They're Mountain last year really because they focus on so many essential items and Q2 they really didn't get a bump until Q 3 q 4 so there they're comping their Compass actually harder than maybe like an omni-channel or even in eBay just because of the focus of. You have sung mask and what they called kind of Emergency Essentials last year. They peel the onion and they have this one segment called online source and that was only a 3% for the third quarter and that was a deceleration from 13% in Q2. And then this rippled to the bottom line where operating income came in at four point nine billion which was well below the 5.5 billion consensus, so that's the bad news and there was some good news do you want to cover some of that. Jason: [33:35] Yeah and side note is there a new thing called like. Like you know there are always these I'd beat and raised like you know vernacular for like you know you beat the consensus and then you you raised your guidance I feel like there's a new thing it's missing grow where like you miss all your consensus numbers but your stock still goes up. Scot: [33:56] Yeah that Shopify totally nailed that one has come very strange but they did it. Jason: [34:00] Um so yeah some of the interesting things in the in the Amazon number. I like to break down those segments you hit the you know the big segments online retail and it obviously. Had a pretty slow rate of growth by Amazon standards but an interesting subset of that is physical stores right so Amazon's got. Eight different retail formats the bulk of them is 500 Whole Foods stores and historically Amazon's physical stores is the one segment that shrinks every quarter right so going back to Q2 of 2020. Physical stores went down Thirty thirteen percent and then 10% in Q3 and then 7% in Q4 and then 16 percent of in q1 of this year and we're just we just got used to seeing that number go down and we all thought it was going down for two reasons, number one Whole Foods was kind of a distressed asset when they bought it and they haven't really improved it in any meaningful way some people would say they've. Diminished it and so like it probably is shrinking and it's the bulk of their the retail sales but then. [35:09] What Amazon has done for Whole Foods is help them sell groceries online and then of course the pandemic help them sell a lot of groceries online, but ironically Amazon doesn't count those whole food online orders as whole food sales they're not physical sales that that those dollars get attributed to Amazon online and not to Whole Foods brick and mortar, so if there's a big. Shift in mix from shopping and store to ordering for home delivery from Whole Foods that actually hurts physical retail sales so for all those reasons we're used to seeing that number go down, last quarter it bounced up ten percent and then this quarter it bounced up 12% so, I have to be honest I'm not exactly sure what's going on their part of it is e-commerce had such a big growth last year that comparatively, read the the rate of retail growth has kind of accelerated brick-and-mortar growth has accelerated a little bit and the rate of e-commerce growth while still higher than brick and mortar has decelerated so that kind of mix, you know maybe as favorable for the way Amazon does accounting for these stores maybe some of the other store concepts are, starting to get more traction like the Amazon Fresh stores perhaps I don't know but. [36:24] It's interesting to see that number going north for the first time in recent memory, of course everyone always talks about AWS being the profitable segments so they sold 16 billion dollars of AWS which was 39 percent growth which was an acceleration and growth so again, that's been kind of growing at 30% of quarter and now you know last quarter at Route 37 and 39 this quarter, um that makes a lot of sense the pandemic drove a lot more people to the cloud and online so you know it's AWS is firing up. [37:00] And then going back to the ads I talked about how big a deal retail ad networks are Will by far the biggest retail ad network is Amazon and they somewhat derogatory to me like Calder the retail ad Network other sales in the in their, and so this was their biggest quarter ever they sold a billion dollars worth of ads for the quarter which is 49 percent growth which is. Actually a significant deceleration Q2 grew at 83 percent right so this number is growing really fast. But the way to think of this is if you add up the last four quarters of their ad sales they sold 30 billion dollars worth of ads if you add up the last four quarters of AWS they sold fifty seven billion dollars worth of server services. [37:51] Think about the cost for that 57 billion dollars worth of server Services they have a bunch of silicone they make their own chips they pay a ton of electricity and they pay rent and people in all this stuff. In order to deliver that aw s right so there's a lot of cost for it to get that fifty seven billion dollars worth of sales. The the the cost of those ads is near zero right like. It's very well and so 30 billion dollars in ad sales I guarantee you is more profitable than fifty seven billion dollars in in server capacity sales and so, like its I said this last quarter but it's even more clear now that the most profitable business that Amazon is now. Um this this ad Network and in their their their investor call and he's sort of address that and he talked about the fact that like hey, we don't really. [38:49] I think internally of breaking out retail sales versus ads versus Marketplace because they are inextricably linked they all need each other, um and you know together they're a super powerful flywheel but like you know they basically recognize that like. Yeah you know we could break even or lose money selling Goods. When we're making a fortune on the 30 billion dollars of ads that we get to sell because of those goods right and and all the seller services for the marketplace half of their sales so. Like you know the the myth that that the retail pirate of Amazon's business is not profitable or less profitable than things like AWS like I think is. Is getting even more exposed and again all those those those businesses AWS and ads are are growing quite healthily at the moment. Scot: [39:42] Yeah it's interesting Colin Sebastian who's a good friend of the show and it's been on many times he pointed out for the one of the interesting. Parts of this quarter is for the first time if you think about Amazon having two pieces of product business and a service business so a Services would be a WS ads, this thing they call merchant services which is kind of FBA and some of the marketplace Revenue goes in there and subscriptions that is now for the first time the revenue from those pieces that quote-unquote Services pieces is bigger than product revenues for the first time ever, and you see it in these numbers right so online stores celebrated a couple other things accelerated but AWS and ads accelerated so it's a really interesting time where that that that kind of Tipping Point happened inside of there. Jason: [40:35] Yeah yeah for sure and then two other takeaways from the earnings call that I thought were Jewels they got asked because you talked about. Advertisers on some of these other platforms like Snap slowing down because of Supply pain right if I don't have products in stock I probably shouldn't be advertising those products, so they got a spike is other going to take it in the shorts and Q4 because advertisers are going to cut back because of Supply pain. Um and Amazon's answer was no that they're not seeing, people getting back on on ads from supplied pain they said like what is likely Gonna Hurt our comps and add sales for Q4 of this year is that Prime day was in Q4 of last year and that there's a lot of, add activity that's driven by Prime day so they said like you know what car comps. Four ads in Q4 maybe not as strong as they ordinarily would be but it's going to be because of the shifting dates of prime day not because. Advertisers are slowing down which is interesting and again Amazon's attracting. The long tail and the the head advertisers whereas like Snap is mostly getting long tail advertisers so. I found that really interesting and then Amazon also said like what. [41:53] Supply chains going to be really challenging and as a result we are incurring a lot of incremental costs but they were very strong that it wasn't going to hurt their revenue number that it was going to hurt profitability, but they felt like they had enough levers to pull and pull those levers, to ensure that they both were going to have enough inventory and that they were going to have enough fulfillment capacity, to deliver on that so they were super confident there and what they call that they said the the. Impairment that's going to be the most hard for them to overcome this quarter is not inventory it's not Logistics it's labor, right and that's the one that they felt like was the hardest for them to overcome is they've got huge turnover they're trying to hire a bunch of people and the cost to hire them are just you know skyrocketing because there's you know constrained pool of people willing to work and, and they're able to command a lot more for their their labor right now. Scot: [42:50] Yeah Jesse basically said that they're getting back in he she basically said I want to remind everybody this is a second quarter a CEO that one we have to choose short-term profit over long term customer experience we will lose money for for we will invest in long-term customer experience, Wall Street that is like we're entering into one of these investment phases usually they get kind of excited by it because usually ratchets, the orbit Amazons in up in the profit kind of spills over after about 18 months or so but there really wasn't a lot of enthusiasm this time so that was interesting, and then you know I mentioned the operating profit was about 4 billion their forecast for 4th quarter of the actually they do you know unlike most companies right now that are just like we have no idea what the heck's going to happen when I put out a fourth quarter forecast Amazon did, and they basically said the bottom line it could be between zero and two billion well that was like you know again that that's a very strong signal they're going to be spending a lot of money in the billions. And in fact they add a little color and said we see several billion dollars of additional costs related to and they put them in this order labor shortages higher wages, Global Supply Chain issues ETC but then they said they still need to hire 250,000 people for holiday and they're going to do whatever it takes because they won't be able to deliver and execute unless they have them. Jason: [44:14] He used an interesting metaphor he said like. That you know they just decided it wouldn't be customer Centric or in their long-term interest to raise prices or fees, and so he's like we really think of ourselves as a shock absorber and we are going to take the hit on all of these incremental costs for both our customers and our Marketplace sellers, um because we think in the long term that's going to strengthen the flywheel so I mean he was pretty like the you know there was not a lot of subtlety about the fact that like. You know it's going to there's going to be a lot of incremental costs to win this holiday but they're going to win the top line and not worry so much about the bottom line. Scot: [44:56] What else did you get from the Amazon call. Jason: [44:59] Those those were the big things one other thing that's interesting to me is. You know everybody's struggling to figure out digital grocery right now and saw the unit economics but there's this other tidal wave behind that that will call ultra-fast delivery and we've talked about a little bit on the show but they're all these firms. Go puff most notably but Joker and gorilla and all these firms like coming out with these. 30 minute or 15 minute delivery promises for a constrained set of products and one of the analysts ask Amazon like. You've always done really well against the your traditional retail competitors in terms of, of logistics but are you worried at all about these guys that are being like purpose-built for like a speed that's faster than your usual service level and it got a pretty arrogant answered I would say he's like. We really like our model we have a hundred and seventy eight thousand skews right now that are available for two hour or faster delivery and that's a lot more excuse to a lot more consumers than any of those companies. It was it was you know like I think obviously that is a space Amazons going to watch closely in play in but the. What's almost happening is they're just ratcheting up the service level for so many products I'm like when I you know Chicago is a advanced market for Amazon but when I put stuff in my cart now I get two options for same-day delivery. Scot: [46:29] Are you getting that like morning and then like there's like an insane one just like 4 a.m. Jason: [46:33] 4 a.m. to 8 a.m. yeah and it works like I wake up and there's stuff like at my front door. Scot: [46:39] Wow. Jason: [46:40] Pretty you know I wouldn't say perfectly but pretty reliably and so again like you know if I would have before noon there I have two windows often to pick. Products and I'm not having to go to some separate experience and Shop from some constraint set of products or things like that like I think the the universal experience in Universal cart and the move away from Amazon Prime now and all these separate experiences like, I do think in a way like Amazon is solving for ultra-fast delivery but they're just one generation more mature than any of these you know new companies. Scot: [47:14] Okay anything else there. Jason: [47:18] That is it on Amazon what did you have any other takeaways there's one other IPO that I thought was interesting this week. Scot: [47:24] Well then it was really weird because after the market closed we're all adjusting that and then Facebook's like hey everybody we're changing our name to Metta and then they put out this logo that looks like a warped eight on its side or like the infinity symbol that's been bent and you just look at it you're like I bet they spent eight hundred thousand dollars on that logo and you know there's. Jason: [47:47] Any amount of money spent on branding and Logo generation is well invested hashtag publicist. Scot: [47:52] Okay yes true true yes absolutely call Jason if you need new logo did you guys do that logo for. Jason: [47:59] I can neither confirm nor deny we did. Scot: [48:03] I love it sorry I love it. Jason: [48:03] Not because I'm being not because I'm being stealthy I just honestly don't know it's totally possible that we did. But I don't know but we certainly do a lot of great branding work including the Amazon logo so fun. Scot: [48:16] The chief the chief branding digital logo officer doesn't know what logos you're doing. Jason: [48:22] No but the way more talented people at Turner Duckworth would probably be able to tell us. Scot: [48:27] Okay cool what IPO did you say. Jason: [48:30] Yeah so have you been following their Rent the Runway IPO at all. Scot: [48:33] I have yeah. Jason: [48:35] Yeah so this is pretty interesting so. Digitally native company unlike a lot of the other digital native Brands that's kind of in the the re Commerce space right because they're they're buying a parallel and and renting it to Consumers, and they have been one of the the. Most hyped digitally native Brands because in general rental models can be like extra profitable you buy something once and you rent it a bunch of times, old Mentor mine Wayne huizenga used to do that with videos and he made a lot of money in that space and trash cans and other things. So it was interesting to both see their financials and then they actually have their IPO this week. So and it's a very. [49:23] I'll call it a bifurcated story so it's an 11 year old company they've raised over seven hundred million dollars in venture capital and their, wildly unprofitable coming into this IPO, so they lost a hundred and fifty four million dollars in 2020 they're forecasting to lose a hundred seventy 1 million dollars in 2021, um and of course they're in like the worst possible business case for covid right like they're they're renting apparel to women to wear to parties and to work, and two things no one did in 2020 is go to a party or go to work right so. [50:02] You know they historically they would have like hung their hat on having all this subscriber revenue and their subscribers basically got cut in half by covid their last 42 percent of their active subscribers the revenue drop from, hi in 2019 of 257 million 258 million in 2020 so covid really hit them. And you know you go man that it feels like they're kind of limping into the IPO and I want to talk about how that IPO went for them but two other interesting facts before we talk about that, one thing I thought was really interesting and and. Arguably like the one favorable thing and all of their financials is how they get the inventory that they're renting so, a catastrophic piece of news is that their inventory is way more fragile than I would have expected right so they they rent you know one of those garments six times and then they usually have to retire so they're not getting like. Tons of reuse about around each of these garments but thirty-six percent of their rental inventory. Is Rev share with designers so what that means is instead of buying it at the wholesale price and then them renting it a bunch of times, they're getting it free or at a very low cost from the design house and then they're sharing the profits with those those those brands. [51:26] That's frankly exactly how the video rental business grew like in the early days of Blockbuster we bought videos and rented them and later on you know we did rev share agreements with all them the movie studios and that. [51:38] Let you get a lot more inventory a lot more affordable. Um also surprising to me eighteen percent of their inventory is private label which I would have thought like a big part of the value prop of Rent the Runway was all these well-known designer Brands so I was surprised to hear they're able to get away with you know almost one out of four five garments being. [51:56] Being private label so that was interesting and then the last piece of catastrophic news is as bad as their finances look the accountants looked at it and threw up even more because, I mentioned that this inventory gets really perishable and and they have to throw it away well the what they did all their finances without including any depreciation of their inventory so, invented a new flavor of ebay.com bike ibadah before inventory depreciation and you know those if you were to actually put the depreciation on their books. The those losses I just read to you would be even much higher so. So mostly like a pretty negative look at the company going into this IPO and then I want to say they did the IPO at 21 and immediately the stock went up and they hit a high of 23 and everyone's like wow in spite of all this horrible finances. They're having a big IPO and then as the day went on the price started dropping down and now I want to say it's about 18 18 bucks and 85 cents so, you know pretty significantly down from that $23 offer. [53:16] Like Scott in your mind is like let's call it ten percent like is that a. An acceptable IPO is that a disaster does it surprise you given their finances that they were able to do an IPO at all. Scot: [53:30] Yeah and you know one of the ways I look at it is let's look at the valuation so they're doing a hundred and fifty eight million ish last year and we don't have enough data this year to kind of know there haven't really materially improved since then so let's say let's be generous and say they'll do 200 million this year they're at a billion market cap so 5x for a business that. You know has all the kind of the negatives you're outlined there. You know the they're not getting as much use of the Garment as you would think I think our friend Dan McCarthy is at MacArthur, McCartney or McCarthy McCarthy yeah he he kind of picked apart their Co hard data and it looks like they have pretty high churn, yeah I actually think it was kind of a win because that's a pretty good valuation for this snapshot in time. [54:24] Pricing IPOs is tricky because you want to kind of price it where you get a little bit of a pop but maybe ten to twenty percent up, but if you get more than at the company you're kind of sitting there saying we just sold a bunch of stock at a discount and that wasn't great now the good news is your hopefully you know you haven't sold the majority of your stock so you sold maybe 10% and I have like 90% that's worth more so it's. It's you're not going to totally cry over it cushions the blow yet going down isn't isn't a good look and it doesn't Kate that know a lot a fair amount of weakness as people you know maybe they got excited and they're coming yeah I think I'm gonna I'm going to kind of limit my maybe they sold half of it you also and I peel you're trying to place the stock with people that will hold it long term so the fact is down means that didn't really work that people were just trying to flip it for a quick buck. Jason: [55:17] Yeah one other side note like a lot of people were optimistic for this IPO because this like re Commerce model like it's you know potentially better for the environment, and looking at the economics it actually ends up that this is probably worse than like buying disposable apparel from H&M because like the the reverse Logistics of moving this stuff around so many times and then like having to throw it away pretty quickly and like you know weaning into the fashion trends and stuff becoming obsolete as new trends emerge like it all it all netted out to like it wasn't a very favorable ecologically story either. Scot: [55:58] Yeah well we'll see a for effort. Jason: [56:02] Yeah I mean my big takeaway again like there's there's going to be some interesting digital native companies but like this this myth that that is fundamentally an advantage model and that all these companies are doing great like this is one of the companies a lot of before there was any public data available everyone's like oh I think there's a billion dollars and they've got all this sticky reoccurring rental subscription Revenue so they're probably wildly popular and their costs are super low because they're renting the same garment over and over again so I this is an amazing business and then you know when you get to look under the covers why no it's not so you know I just I would just say, you can absolutely build a good digitally native business but like it's not a good business just because you're a digitally native vertical brand. Scot: [56:47] Yeah one for listeners yet as you know one of my favorite hobbies is I really love to watch The Road Show presentations but they're only out there for like a week or so all birds is on the road right now so that one is available and you have to go to Retail Road show.com and get from this list and watch it, it was one of the better ones I've seen in a long time the video they did the with the founders had like a cheekiness to it that was kind of unusual usually these. Jason: [57:16] Talking about the Auburn's one right because Rent the Runway is on there right now or was on their last week too. Scot: [57:21] Yeah it's on sadly it's faced off yeah the all birds one is really really good so I recommend folks watch that one and then I just saw that NerdWallet hit and I'm kind of interested to see how they talk about that one. Jason: [57:33] Yeah that has been entertaining TV I watch those videos on my my Peloton now. Scot: [57:41] Nice. Jason: [57:43] When I'm not listening to Amazon earning calls. Well Scott is happen again we have perfectly used up all our lot of time but hopefully people found some value in this recap and if you did as always we sure would appreciate it if you jump on the iTunes and give us that five-star review. Scot: [58:03] Yeah thanks everybody and until next time. Jason: [58:06] Happy Commercing!
The crew talks with Strictly Patriots owner Patrick about his new company Strictly Patriots! You do not wanna miss this Patriots! Please go like follow and share! Instagram - @strictlypatriots1776 Facebook - Striclty Patriots TikTok -strictlypatriots1776 & strictlypatriots_1776 LIKE & FOLLOW
On This Episode We Have Kevin Vazquez Reyes A Reselling Entrepreneur That Makes Money on Ebay/Amazon. Today He Will Be Sharing Some Of His Experiences That He Has Had From Reselling and Some Knowledge On How He Was Able To Make $100K So Far This Year. Check Out Kevins Socials Below Instagram: https://www.instagram.com/kvazqr/ YouTube: https://www.youtube.com/channel/UC_f5UWALUdlhItBFtCVZhpg/videos --- Support this podcast: https://podcasters.spotify.com/pod/show/jonathan-ascencio5/support
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ADucation - Online-Marketing für eCommerce- und Dienstleistungsunternehmen
Vereinbare jetzt dein kostenloses Beratungsgespräch: marcmeese.de/termin In der heutigen Episode von ADucation spricht Marc Meese über die Abhängigkeit vieler Shop-Betreiber zu Verkaufsplattformen wie Amazon, ebay & Co.Abhängigkeit bedeutet Ohnmacht im Falle negativer Entscheidungen von anderen. Aus diesem Grund ist es enorm wichtig, sich ein gewisses Maß an Souveränität zu wahren. Natürlich haben Verkaufsplattformen viele Vorteile. Dennoch kann die Abhängigkeit zu einer spezifischen Plattform fatale Folgen für den Anbieter haben. Vereinbare jetzt dein kostenloses Beratungsgespräch:marcmeese.de/termin Marc Meese zeigt dir wie du als eCommerce- oder Dienstleistungsunternehmen effektive Werbekampagnen gestaltest, die dir finanzielle Planungssicherheiten geben. Wie du deinen Online-Vertrieb so ausbaust, dass du mit gleichbleibendem Aufwand deine Umsätze verdoppeln oder sogar verdreifachen kannst. Wie du die Treue deiner Kunden erhöhst und so Marktdominanz aufbaust.
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EP268 - Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz David Spitz (@davidspitz) is the CEO of ChannelAdvisor. He joins us this week to share ChannelAdvisor data from Amazon Prime Day 2021. Amazon Prime day was launched in 2015 to celebrate Amazon's 20th anniversary, and has become a world-wide summer shopping event. The length of the event has been slowly expanding since 2015, so it is now two days long. Traditionally Prime Day has been a summer event taking place in July, for example July 15-16, 2019. In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. This year Prime Day is earlier than usual on June 22-23, 2021. Topics Covered: ChannelAdvisor view of prime day: Prime Day 2021 Wrap-up | ChannelAdvisor Morgan Stanley (Brian Nowak) Prime Day Recap Robert Baird (Colin Sebastian) Prime Day Recap Salesforce Prime Day Recap Amazon's Prime Day 2021 sales total $11.19 billion | Digital Commerce 360 Amazon Prime Day 2021 Insights & Real-Time Tracker | Numerator Episode 268 of the Jason & Scot show was recorded on Thursday June 24, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 268 being recorded on Thursday June 24th 2021, I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:41] Thanks Jason and welcome back Jason Scott show listeners if you enjoy listening to this show as much as we do creating it for you this would be a great time to pause go into your favorite. Podcast listening device technology and leave us that five-star review right Jason. Jason: [0:59] That sounds like a great idea Scott I'm glad you thought of it. Scot: [1:03] Jason's mom they throttled her she can leave one review every week or so so we need we need more help out there from the other other folks that listen. Coupe so this week we are talking about one of my favorite topics Prime day so Amazon introduced Prime Day in 2015 as kind of a summer holiday the first Prime date was July and 15 2015 and if that's a lot of 15s it may sound familiar to 1111 which was the holiday that Alibaba created called signals day Jason I don't know about you but it feels like we just had a prime day so it's kind of a groundhog Prime day for me this year but then as I delegated to one of our many interns they did the math and it's actually been eight months so not exactly your but also not two months to feel like we just had a prime day to you. Jason: [1:55] It kind of did I was going to say that Prime days my like favorite season of the year but then I realized well wait it's a different season every year. So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I've been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we're having prime day I'm like all backwards upside-down and topsy-turvy. Scot: [2:23] Did you buy anything on Prime day. Jason: [2:25] Boiler over no I totally assumed I would find some stuff to buy and I found nothing there was nothing that I got excited about this year what about you. Scot: [2:36] I always use prime day to load up on my my little cables that I have three kids that love to rob my specifically my iPhone cables so I did find a set of anchor cables that I liked, no but they were half off so I bought a bunch of those so I'm good for what probably is going to be another 12 months of cables hopefully we'll see. Jason: [2:57] My wife has placed a restraining order prohibiting me from buying more more charging cables so. Scot: [3:02] Yes no more dongles are cables or power juicers or anything. Jason: [3:06] One of my favorite charging accessory companies has been like banned from Amazon so that like there was less for me to choose from this year. Scot: [3:14] Bummer what because Aki got what do they do. Jason: [3:20] I like the anchor stuff I get a lot of anchor stuff but there were some holes in anchors line that Aki filled really well. Scot: [3:25] Interesting well in this episode we are going to go really deep on Prime day because it is what we known for and to help us out with an analysis of this we thought we would bring on an expert that has a front row seat and some fresh real-time data on the topic so we are excited to have for the first time on the show David spits CEO channeladvisor's. David: [3:48] Hey guys appreciate you having me on long time listener first-time caller so it's good to be here. Jason: [3:54] Dave we are thrilled to have you and obviously we're eager to jump into all the prime day goodness but tradition we have on the show is always to give listeners a little bit of background about our guests so can you tell us, how you came to your current role at channeladvisor's. David: [4:11] Yeah absolutely so I've been a techie my whole life studied computer science and I was. An entrepreneur a couple times started and sold a couple companies and after my second company I was trying to. Figure out what I was going to do next and I had coffee in 2006 with this fellow named Scott Wingo Jason who I think you may know and. Jason: [4:34] It almost never goes well to have Scott coffee with Scott but yeah. David: [4:36] Yeah it's hard to keep up but since I wasn't you know doing anything really productive at the time he said you know he asked if I'd be willing to help out on some projects at channeladvisor's and I quickly fell in love with the industry and the customers and the people at channeladvisor's and it quickly morphed into kind of a full-time role and end up running day-to-day for the company and then we took it public in 2013 I think it was and I became CEO in 2015 when Scott became chairman and so you know it's been one of those funny careers where I never expected a little bit of side work to turn into a 15 plus your career but you know sometimes you get Serendipity it's been a lot of fun. Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor's by. Scot: [5:23] No doubt about it absolutely. David: [5:25] Scot Scot reminded me actually earlier today that would this is actually our 20th anniversary on July 1st and so it's a it's a pretty big ear you know it's a lot of tech companies don't necessarily last for you know two-plus decades and so it's kind of kind of cool milestone for us. Jason: [5:41] I know for sure you guys have definitely surpassed the traditional mortality rate that's. Um not even for startups just like like twenty percent of the fortune 40 rolls over every every 20 or so. In 20 years is great and by the way fun Serendipity their Prime day was started as the 20th anniversary of Amazon right wasn't that the. [6:09] Official stated reason for This brilliant invented holiday so. I do want to get a little background in to why it is that you have such a front row seat to Prime day but just to kind of set the table Scott and I joked about it a little bit but just to be super explicit. Prime day just ended it was June 22nd and 23rd of 2021. Last year because of the pandemic Prime day was in October so it was October 13th and 14th. And traditionally every Prime day before this has been actually in July. So like inside baseball analysts like normally Prime days Q3. Last year it was Q4 and now it's Q2 which is interesting so that being said I know a lot of our listeners are super familiar with channeladvisor's. Pitch on what channeladvisor's does and why you guys have so much insight into what happens on marketplaces. David: [7:16] Yeah sure so our mission is to connect and optimize the world's Commerce and so we have a software platform that helps thousands of Brands and retailers market sell and fulfill on a variety of e-commerce channels and fundamentally what we do is we consolidate and simplify and automate a whole lot of that work so that our customers can focus on what they do best instead of spending time on the nitty-gritty of integration details and things like that so our goal is to just make it all work and we're best known for marketplaces we started off helping eBay sellers 20 years ago and today we support well over a hundred fifty Market places around the world and by this time next year we expect it to be over 200 so we're doing a major major Marketplace expansion over the course of this year and into next so we're best known for that and of course we drive a lot of volume on Amazon eBay Walmart but but also you know pretty wide variety of others. [8:10] And maybe a little bit lesser known as it were a pretty pretty major player in digital marketing retail media social and shoppable media shelf analytics oh and even fulfillment so we have a pretty broad platform and we work with many of the largest Brands and retailers and channel Partners all around the world and really what I think sets us apart is, obviously the breadth of our platform and the pace of our Innovation but also the breadth of, sewing channels we support and the fact that we have a global footprint so so yeah so we've been in business 20 years helping to make e-commerce easier for for everybody in the industry. Scot: [8:46] So that's a good pitch I'm I'm glad I hinted that over teeth. David: [8:50] Took me 15 years Scott but I got it. Scot: [8:53] Nailed it okay so you have all this data and all these customers and what were some of the themes of this this year's Prime day compared to maybe other years. David: [9:06] Yeah so I would say we characterize it as fairly robust gmv volumes across the two days of prime day writes a prime days really two days as you mentioned Jason and you know we I actually see this as a pretty significant positive indicator for e-commerce because last year as you guys mentioned Prime day was in October it was you know right in advance of the holidays we were still you know effectively in lockdown mode across the world and of course now it's in June which is typically seasonally a little bit slower the restrictions are easing so you think that would be sort of a tougher compote seasonally and you know just with the with the covid situation but we still saw growth and still Saul volume v volumes increasing so to me that shows that that the e-commerce games that we've seen over the last year are pretty are pretty durable and we would expect that they're going to continue to. [9:57] Continue to continue to grow and as I kind of peel the onion I think a couple of interesting things we saw faster growth on day one Prime compared to Day 2 and so weird just to be clear we're comparing the two days of Prime in June this year to the two days in October last year so day one growth was was higher and day two was a little bit a little bit lower than the growth rate but having said that day two was also the highest level of GMB we've actually seen all year so far in 2021 and I was a pretty big milestone because the last high water mark was mid-march with the stimulus that went out and what we've seen during covid is when there's a stimulus you know check that goes out to to consumers in the US we tend to see a pretty meaningful bump in beat in GMB so we saw that in March but like I said day two of prime day actually exceeded that and was our biggest so far in 2021 and what's interesting about that is in the u.s. starting I think it's July 15th we're going to start to have advanced child tax credits get deposited in taxpayer accounts I'm not sure if it's for every month for the rest of the year but it starts in July I think it's the middle of each month for at least the next few months and if the past is any guide will probably see that continue to fool the fuel some some e-commerce gain gains and then the one thing I would I would comment on will probably die of an Amazon little bit is that. [11:23] At least in our data and I should be clear that you know we're talking about when I say our data so all of the sales data that comes through channeladvisor's you know all of the different channels we support around the world so that it may not line up exactly to you know what Amazon or another Channel sees right I mean we have we have a lot of data but it you know because of our customers skew or whatever it may not may not necessarily indicate how a particular channel did but we saw in our data at least is that Prime day really seem to induce a pop in gmv internationally so we saw. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04] A pretty substantial growth rate and what we call other marketplaces so the big three and our world are Amazon eBay and Walmart and then we have like I said earlier a long list of additional Market places whether its Target Plus or is Orlando or Allegro or Auto you know there are lots of different Market Place all around the world we saw we saw that that long tail really benefit from from from Prime day. Now we did see growth on Amazon I've seen some reports out there that Amazon was flat, or even I saw one report that said it was it was down for Prime day but we didn't see that we saw we saw growth. [12:38] Although I would characterize it as modest and but I don't really see that as a negative frame is on I mean you know again this is a comparison to last October when there was a lot more lockdown activity it was right before the holidays and you know the fact that the fact that it's up at all frankly in this kind of as we emerge from covid especially in the US in a seasonally slower period I think it's actually a pretty positive positive Mark for for Amazon now we've had we've had some customers I've seen some reports that ft F ba fulfillment by Amazon is actually still is a little bit of a bottleneck just in terms of maybe Staffing or capacity constraints so maybe there's a contributing factor there was a lot of our customers are seller fulfilled not necessarily purely FBA and it wouldn't surprise me right I mean there's a ton of people around industry that are that are facing Staffing challenges everywhere and our data tends to skew a little bit more third party instead of first party so. You know maybe that may be a contributing factors to why we saw a little bit more growth than than what we've seen reported out there. Jason: [13:43] Yeah so interesting. First of all I feel like there's so many things we talk about in this business that are versus last year and obviously. Last year was such a anomalous year for so many things in Prime day just being another example it's really hard to talk about this stuff because you're you're comping against a weird outlier. Do you have a in So when you say like man we were we were up versus last Prime day but modest growth. But you know that that's really comparing October which really kicked off holiday spending last year versus. Middle of summer in a time where we've never had this big sale before because even our two-year-old data is July versus June which is closer to you know at least start catching some of the back-to-school stuff. So I don't know like would you have a. When you're thinking about the the comps are you trying to normalize for those the different seasonality Zoar just. David: [14:49] Yeah I think we don't try to do that normalization I would leave that remember the episode you guys did with the the folks that publish the you know the e-commerce data and they are really good at sort of normalizing for that kind of stuff and that's that that math is maybe a little too advanced for for me you know so we don't we don't do that but you know it is it is kind of interesting I mean if I look at like. [15:14] Like for example the one category that was Far and Away the fastest grower this year versus last Prime year or last October Prime day was musical instruments right so is that like is that because you know something about our customer base may be excused more in that direction I don't know maybe covid inspired. [15:32] A lot of people to say that I'm tired of being locked up like I need a new hobby I'm going to, the banjo or the flute or whatever you know so like and we've published a lot of data over the last year about these category trends like you know you guys all remember early on it was like, you know the great toilet paper shortage of 2020 right and we had like a 25,000 percent increase in toilet paper sales in our data of albeit from a from a smaller numbers it's not typically a product our customers sell a lot of and then it was like you know all these like different categories like things you would sort of a you know aren't surprising in retrospect like you know sweatpants or like you know home office desks and stuff like that but then there were some head scratchers like I think it was like April or May last year like bouncy castles you know those inflatable bouncy houses like it was like a top set like it should like popped up and like the top 10 of our categories on our radar and I'm like what the hell like why are you know why are people doing bouncy house and they kind of like Donald me like my there's a lot of people stuck at home with like young kids and they're trying to get their work done and they need like semi secure safe place for the kids to burn off energy where you know they're not going to like wander onto the highway like what's what a better solution than like a bouncy castle. Scot: [16:44] Jason actually put one on the roof of his building is 30-story building there. Jason: [16:48] Yeah but then Scott wouldn't come over and play with me. Scot: [16:49] Very safe but I mean. David: [16:51] Yeah well so there's all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one. You know and it's just hard to it's hard to say like you know how much of that is seasonality October versus June you know I'll leave that to smarter people than me to figure out. Jason: [17:12] Side note I like to call those people that took up a musical instrument the pandemic Piccolo cohort. Um so yeah feel free to use that the I do I want to jump into the categories a little bit more but you also mentioned. Big boost internet or a meaningful boost internationally and one of the things personal hypothesis not grounded in any data that I have is prime day starting to be a victim of the. Who are of large numbers here in North America that like you know one of the things we saw every Prime day was a huge growth in the number of Prime members. Um and those you know there are a lot of people that did their first shopping on Amazon every year Prime day as a result of recruiting all these, Prime members and now you know we've more than fifty percent of the population are probably Prime members there's a lot of saturation it's. You know they're selling a huge amount of good so it's just hard to grow as fast. Internationally you know in most markets Amazon's not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. Why do you feel like that was more on Amazon versus the overall effect here or was it sort of similar International where it kind of lifted all boats. David: [18:33] Well I would I would say both it definitely lifted all boats I mean when I when I look at the list of growth rates of number of our channels that for example are in Europe or in Asia Pacific you know like I look at you know some of the screamers that were growing you know triple digits channel is like zalando which is a german-based fashion site fashion Marketplace Auto is another one you know so there's there's. Jason: [19:00] Get all my black turtlenecks from Zorro and up. David: [19:03] I knew it I knew it but I would say similarly with with Amazon as well you know we saw overall generally strong performance out of various European markets and particularly strong performance in Australia. Where you know the Amazon Marketplace launched a few years ago so it's you know still you know probably a little bit more in the growth phase versus the the maturity phase but I think the notion of the law of large numbers is a fair one right I mean I think, again some of the reports I've read of sort of had a little bit of a. You know a little bit of a negative tone like you know I was just you know is this the beginning of the end or something like that and that just feels a little bit strong to me because. You know Amazon is far away as you guys know the Leader by volume and so there's there's, you know some limits into how rapidly you can grow that large number and I think I think I saw on their release today there are over 200 million Prime subscribers worldwide and I can't remember if they break that down you know domestic versus International or at least I haven't even seen that but I think you're right Jason I mean there's there's there's only so many consumers in the US ultimately that that are going to be prime customers and then they probably mopped up most most of them so I think that's probably. Contributing factors is you know there's probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Scot: [20:29] Any other saw on the countryside any countries stand out I think you did you say Spain in the in the top there. David: [20:37] Spain was was super strong yeah we saw good growth in Italy UK Netherlands and a few other countries were kind of in that range there were a couple that were a little bit more moderate, they're relatively small data points for us in terms of volume so it could be just you know more affected by One customer maybe changing strategies or something so I don't I don't I think that it looked to me like the overall trend was Europe looked look pretty strong and again a pack which for us is primarily concentrated in Australia was also really strong. Scot: [21:13] What's kind of interesting because for a long time we saw retailers try Thanksgiving specials in Europe and then also Black Friday and it didn't really stick and then just like in the last three years it's kind of picked up a lot of momentum I wonder if I wonder if there's this kind of lag effect where we create these holidays and takes a while for them to to stick in Europe. David: [21:36] Yeah I think there's probably something to that you know just in terms of conditioning and often you know, Amazon doesn't necessarily roll out an initiative globally all at once right they'll start in a country and then they'll kind of you know as they see success they'll roll it out and we've seen that with various programs over the years so, so even even prime day I think probably you know didn't start off as a global event and it's become one and you know arguably at this point it's become an even bigger stimulus for non Amazon properties than for Amazon but again that probably more law of large numbers and than anything. Scot: [22:09] Do you know if Market places in Europe have started off for the you know here in the US are one offers their own kind of counter programming if you will to Prime days is that kind of trickled over maybe that's what's driving. David: [22:21] I'm not aware of any that specifically like try to overlap with prime prime day I know here in the US you know Walmart and Target you know both had. [22:31] You know some some compelling deal days that we're going on I'm not aware of any that specifically targeted Prime day in Europe I wouldn't be surprised to see that going forward but so far like they haven't had to do that because Prime day I would say arguably has been an even bigger stimulus for some of these non. Marker 03 [22:47] Amazon properties in for Amazon particular in this kind of longer tail of marketplaces and I don't I don't mean that as you know inherently negative frame is on there just so much bigger than everyone that naturally you know the law, our summer is kind of comes into play and even with the fast growth that smaller marketplaces are seeing they have a long way to go to be you know more than a kind of rounding error in the space but I think what's important is it shows that there's still room to create value for consumers like we're seeing this proliferation of marketplaces and where they're winning is the create really compelling category experiences Orlando being a good example in fashion, for they have a regional focus with regional kind of flavor and expertise or maybe they're focused on curation and storytelling so you know if you just listen to the news you think like oh you know kind of big Tech is taking over everything and there's no room for anybody but we're actually seeing the opposite we're seeing some really Innovation real innovation in e-commerce channels and it's creating more diversity and kind of a more vibrant ecosystem and you know I think that's that's probably a story that that ought to be told more because I think it's really it's exciting not just for for consumers right because they have more interesting ways to shop and find products and have different experiences and it's it's great for Brands and retailers who are, looking to connect with those consumers right they've got multiple they've got more Avenues now than they ever have in so I think that's that's a story that maybe is a little bit under report. Jason: [24:06] Very cool I do want to Pivot and ask you a related question you mentioned upfront that, one of the lesser-known things about channeladvisor's you really are sort of an operating system for Commerce overall and that you have a lot of digital marketing services for for all this hours that you work with did you see any interesting Trends there is there anything. Changing as far as how people are marketing Prime day are they investing off of the primary Market places they're selling at to drive traffic to those marketplaces is all the as far as you can see. David: [24:38] Well I think in the in the sort of narrower view I think you know it's all about like Amazon advertising and how do you kind of Leverage these Marketplace advertising programs that are proliferating you know now called retail media right um and I think that's a really important Trend right there's a lot of kind of turbulence in the overall market around like. [24:58] Just today Google announced they were delaying the removal of cookies from chrome for two years right and there's a lot of the shift from sort of, third-party cookie data the first party data and Who's got what and who's going to win and so the whole digital marketing landscape is actually kind of undergoing one of those kind of periodic shufflings where you know winners and losers will emerge from that and so you know there's there's because of that I think it's kind of cracking open new opportunities again like you know whether it's retail media you know Shopify has been reported to you know be working with I think it was BuzzFeed you know in Striking some deals too you know, maybe create like an affiliate Network you've got you know obviously social advertising continues to be of interest things like shoppable media so I actually think that it's probably a more interesting time right now in digital marketing and it's been in years just because you know whether it's Apple or Google like all these policy and Tech changes and the political pressure and privacy it's kind of it's kind of turning the whole you know the whole industry on its head and forcing people to figure out you know how do they where do they really get value and how do they How do they how do they engage consumers effectively so but when it comes to Prime day I'd say you know hey. [26:09] You know Amazon advertising how do I leverage you know Walmart media properties how do I you know because all these marketplaces are coming up with advertising strategies following in the footsteps of Amazon for good reason it right it's a hugely profitable endeavor and that's creating a lot of opportunities even you know even some less traditional you know we don't necessarily think of them as e-commerce you look at, like insta card or – you know these other these other players and brands have a real interest in like okay you know there's there's obviously a lot of eyeballs on these delivery companies like how do I as a brand get in front of that. And you know and start to you know connect with and influence consumers and maybe nose and towards towards my product so so I think the whole digital marketing world is a really different place than it was even just a few years ago and it's probably going to be choppy for a while as people figure out what is the strategy they need to embrace. Jason: [26:55] No a hundred percent I think we're very early in that disruption so like I don't know what it's going to end up looking at but it is interesting in. The more uncertainty there is in the market it feels like the more advertisers in general want to move. Further down the funnel closer to these conversion events in so that's that that you know is kind of creating scarcity of all of these media products that that talk to customers that are close to purchase decisions. David: [27:22] Yeah absolutely and ultimately that's that's why we exist right we just we try to try to be a little bit of a shock absorber for our customers so that we can we can help we can help manage all that changing complexity. Jason: [27:34] Nice little David I know you're you are in high demand and that is all the time we allocated so I'm super grateful you were able to take some time out and chat with us and thanks again for getting us all up to speed on Prime day. David: [27:49] Hey it was my pleasure I appreciate you guys having me on and look forward to hearing more of what you guys have to say on the topic. Scot: [27:55] Awesome Dave we really appreciate you joining us and you took time off vacation so you get extra brownie points we met Jason will send you some of our coveted show swag for that if folks want to follow your thoughts in the channeladvisor's data that's put out where is the best place for them to go. David: [28:13] Yeah so you can go to channeladvisor's.com blog for our blog and obviously you can follow us on Twitter and Linkedin we tend to you know push a lot of our content out there as well but I would start on the blog that's a that's a good starting point with for all sorts of resources including a lot of our interesting data around around covid and Prime day and stuff like that. Scot: [28:31] Thanks again and have a great rest of your vacation. David: [28:34] Great thank you guys. Jason: [28:35] And don't forget to wear sunscreen David. David: [28:37] Duly noted. Scot: [28:39] Okay so that is one set of data and now our job here at the Jason and Scot show is to give you a wide spectrum of data and then we're going to summarize it for you Jason one of the were more popular sources of data on Prime day is Amazon itself they always put out a pretty meaty press report and I have it on good knowledge that you dug into that and they're going to share with us what you saw there. Jason: [29:04] I did and I. For better or worse I think we're also going to share our opinions about each of these data sources because they're probably not all created equal and increasingly I would say you know we always have to. Take the Amazon's press releases with a grain of salt like as any company would do they're going to position things, in the best possible light for themselves and specifically in the case of Amazon you know they like to be in the information collecting business not the information sharing business so unless there's a, compelling reason they tend to not reveal a lot of secrets in their press releases and these days I would say there's this extra layer that the press releases are mostly written by antitrust lawyers that are. Trying to bolster their their defense against you know potential antitrust action so so take it with a grain of salt what Amazon tells us about prime day is, that there was a dominant focus on third-party Sellers and they really leaned into all of the. Quote unquote small businesses that sell on the platform they threw out some numbers that are kind of you know. [30:11] Big numbers that are hard to put in context like more than 250 million items were purchased by prime numbers that these were the two biggest selling days for SMB in history of Amazon and that the SMB. [30:26] Segment Drew more than one piece sales from Amazon which you know is probably the antitrust language that happened in there. [30:35] They talked about Prime members say more than any previous Prime day so that the discount for Prime members were either larger or they bought more, doesn't say which and so then always like kind of fun facts to me and something that will dive a little bit more into they talked about what some of their top selling products were now this is global and Amazon is in a lot of markets, Marker 06 [30:58] in addition to North America so they said that worldwide some of the top-selling products and they're not necessarily putting these in any particular order as the iRobot Roomba, a particular model of the robotic vacuum Keurig coffee maker, apple cider vinegar gummy vitamins and Crest 3D tooth whitening strips so an Eclectic mix of stuff, in the u.s. in particular they said top selling items were a waterpik electric water flosser a organic plant-based protein powder the 23andMe DNA test the Roomba robotic vacuum as always the way this flavor of the insta pot which I think now is the instant pot Duo plus 6 quart, nine in one for those of you that are looking for a new instant pot, so those were some of the key things from their press release got anything jump out at you from their press release or did you have any immediate thoughts after reading it. Scot: [31:56] When I read that thing I thought okay someone's gonna have coffee in the morning and then an apple cider gummy and then they're obviously going to need teeth whitening and then they're going to take the little things off the strips and throw them on the floor and then the Roomba will pick them up that was kind of the use case that popped into my head, that's why you did all that in your one car but anyway. Jason: [32:16] That's a perfect customer Journey you nailed it. Scot: [32:17] Boom it's exactly how it goes and then I thought it was interesting they definitely kind of punched in the press release on back to school so they talked about a million laptops and million headphones 240,000 notebooks and that would be paper notebooks and then 220,000 Crayola products if all of those were the big pack of crayons I can't do the math but that is a lot of crayons I bet we could line those crayons up to the moon and back what do you. Jason: [32:42] I'm game for that I know my son Steven would be a big fan of helping to do it yeah I noticed that too it's funny they call that a lot of the b2c b-2s products and if you and when we talk about some of the other data sources, there are other variations of that I think a very clear Trend that got repeated across a bunch of different data sources is activities for kids. Was one of the fastest-growing Sellers and so and I can imagine a couple different hypothesis has hypothesized why that is. Um but yeah that that was interesting what other data sources were you looking at for Prime day data Scott. Scot: [33:24] The last thing on the press release is the first time I've seen him say this they said every day is made better by Prime and I thought that was kind of interesting and in a very you know good little marketing phrase that I hadn't seen before have you seen that. Jason: [33:38] No no I haven't I didn't even notice in the press release good call. Scot: [33:42] Yeah yeah it kind of felt like they're trying it on and I liked it I thought it had a kind of a good little jingle to it so I go to Wall Street for a lot of my data and. Morgan Stanley the analyst Brian Nowak he he does a lot of proprietary models and. Followed everybody and I really like his prime reporting so I kind of need them to that one he his model showed that Prime was about six point nine billion this year up nine percent compared to last year's Prime and when I say that not not June but the October primed it so he did feel felt like I was about 4 billion incremental add to this year now it's interesting is if you kind of do the Wall Street map because they care about quarters and your of your quarters and things so this movement between quarters is a big deal and Wall Street because it's kind of a pull forward in a way of of what last year was in Q4 now it's pulled two quarters forward so so it's going to make it very easy for Amazon produce you're over your growth I think, which is interesting because that's counterintuitive. [34:47] Because we're comping over we've talked a lot about people are gaps kind of to your comp because it's going to be so hard in e-commerce to copy your because we're at you know things were surging because we're all locked up so so Amazon the nether that is Amazon could be one of the few kind of heavy. [35:05] E-commerce people that that shows pretty decent Q2 your overgrowth so it's gonna be fun to watch that as we report on the show what's going on he had a good he also has a chart and maybe we'll tweet this I'll tweak this in reply to when we put the show out there so everyone can see the visual but I like that he lays out kind of the year-to-year trends so the unit volume so I'll start at 2017 and kind of follow this progression so Amazon consistently releases some data points in the press release even though it's not super super helpful but one of the ones they do is how many units were sold so it's interesting in 2017 I think this was the first year they started. [35:43] Giving more information in the press releases they had 88 million units and then it went 110 and 2018 175 and 2019 231 a big jump into 2020 and then 250 and 2021 so 8% on units but then comparable on the revenue side so interesting interesting data there and then the other Wall Street person I watch is Con Sebastian and he does a good job for us well kind of count him on the research team are the Jason is gotcha I think he would wear that as a badge of honor he kind of rounded up a lot of data and the most interesting data point I saw was the Salesforce e-commerce folks who we know really well and we've had on the show and they gather data from a variety of sources including the old-school demandware platform it has a fancy new name it's a Commerce Cloud seller if they renamed it. Jason: [36:39] E-commerce cloud. Scot: [36:40] Still Still Commerce club okay good and they basically said that when you line it up against last year that it was down 1% and so that was the most if we kind of booked into this I think Dave's comments are kind of the most positive out there so the channeladvisor's in the blog post we're kind of the most positive book in and then the Salesforce data seems to be the most negative book in and then you know they did see a bump so they kind of said June was running 8% up your ear and then those two days kind of blipped twelve percent, but then they said Amazon was down 1% which didn't a hundred percent fit together for me because if Amazon was down 1% this off were they almost implied that. Jason: [37:26] I read that as the they were up 12% this Joon vs. last June and that they were down 1% these two days versus the October day. Scot: [37:38] Okay that makes more sense yeah and then in their data they said the winning categories were Handbags and luggage luggage makes a lot of sense to me I don't know if you've traveled it but actually have started traveling again and it is busy out there you know it's kind of like know so so it feels pre-pandemic e and but then there's not nearly as many things open planes flying and people working so it makes it feel that much more more kind of crazy so I could see we're going to we're going to have a lot of people buying luggage to kind of get back into the travel Bud one that surprised me this furniture I feel like we should be at the tail end of this nesting thing going on Earth so I thought that was interesting and then the busy the biggest losing category that they surfaced was apparel and I just feel really bad for apparel I just feel like when are they going to have their moment in the sun it's been like. A terrible 18 months at some point people are going to have to wear clothes right. Jason: [38:39] Yeah yeah and I'll be honest outside of this Prime day data and they were the only ones I saw that called out Apparel in a positive or negative way but outside of this Prime day data I would say. There's a fair amount of data that apparel is probably recovering a little faster than frankly I would have expect it right because. As with all of these Trends there's an argument. Is this the new normal or will people revert right and pretty clear we're not going to live in the one pair of sweatpants that we were for the last 18 months forever, um so you know some new clothes would would sell but I would say more work attire and formal attire and things like that have been selling then, I would have necessarily expected so quickly so you know I can't I don't really have a hypothesis why it would be. Prime day loser maybe apparel was like maybe they're talking about October versus June and there was a you know starting to be there was an economic stimulus and partial recovery. For apparel already happening in October I don't know. Scot: [39:44] And then you had called out some data what do you what did you say. Jason: [39:49] So I do I tend to think that the. The Wall Street analysts are really thoughtful and one of the things I like is in general they showed their work they usually give us a model so we can kind of see how they're thinking from some of these other sources we don't necessarily get a model. So I guess I would be a little more skeptical of the data but just you know it's another data point out there so people should be aware of it, digital Commerce 360 which is kind of the. The online version of what used to be the internet retailer magazine they were pretty bullish on Prime day so they do do an estimate every year they said, in this is going to show you how much variation we have in these numbers they said that they estimated 11-point 19 billion in sales over the two prime days, which would be up, almost eight percent so and they do do an estimate every year so that that. [40:47] 8% growth is decelerating growth which I think is a universal. Conclusion but they're they are estimating significantly higher sales than some of the Wall Street guys and again we don't know exactly. What their math is one other just fun fact that I have no way to validate confirm or deny from their data is they also have an estimate of three p versus one piece sales. Every year since Prime day started and on the first Primary in 2015 they estimated that like 52 percent of all all. Sales were were. 3p which kind of fits with how fast the marketplace was already growing at that point the marketplace has continued to outgrow first party since then overall but they say over Prime day that like. Six I want to say like 61 percent of all sales were one piece o their data set says that Prime day disproportionately benefited one p vs 3 p which kind of. Scot: [41:58] That number seems really high just so just kind of give folks the data so there at eleven point two billion and I assume that's gmv and then Wall Street was I saw not a lot of variable at somewhere between six and a half and seven so it's almost like double sets that's interesting. Someone. Jason: [42:19] I'll be honest and nobody did this to my knowledge but a. A fallacy in all of these numbers are that like people only bought stuff over the last two days because it was Prime day right like like what you really want to do there's a significant basis right if there was no Prime day Amazon still would have sold a lot of stuff yesterday. And so what you really want to do is put together a model that had like predicted the basis and then predicted what was incremental because of. Prime day and that would have given you a better way because the October basis is going to be very different from the June basis is different than the July basis and we've got all these complicated factors affecting consumer spending right now. I don't know I'm not sure it's worth putting together a complicated enough model to really try to try to figure all this stuff out. Scot: [43:12] Yeah how about there was a lot of Buzz around live streaming in the Amazon live thing and you I got heads down and I didn't get a chance to go check it and do watch that. Jason: [43:24] I did I was super interested in this because in general I would say two things that were just kind of Commerce Trends running into this year that I wanted to see if Amazon moved the needle on is. People are really interested in piloting live-streaming Commerce. Walmart has done a bunch of really visible test of course like it's it's really taking off in China and so we're seeing a lot of brands do invest in test here and Amazon has had live streaming Commerce on Prime day for. For a while now so that it's not a new idea to them so I was curious to see what they would do differently and I would say it was a mixed bag so. On the one hand they I would say they D emphasized it like visually the lot the Amazon alive which is their program, the pixels were less prevalent than they used to be like Amazon live used to get above the fold top of the page. Visibility during Prime day and I felt like in most iterations, the live streaming video was lower on the page so just literally less visual attention than it would ordinarily get. What they did this year that they haven't done in your past as far as I remember is the video is autoplay so when you go to these Pages the video is automatically running it's muted and you can turn on your sound it felt like they had a lot more. [44:52] Um vendors that were doing Amazon alive spots and they seemed a little more polished this year and I don't remember they did this in the past but this year they showed you viewership. And side note. Viewership is going to be somewhat artificial because it auto plays right so it doesn't necessarily mean they're they're all those were active eyeballs but every time I picked it was fluctuating between like 30 thousand and seventy thousand people viewing it live and I I don't have anything to compare that to because again if Amazon had that feature in the past I don't remember it and didn't write it down, but that that is interesting I note that they didn't make any hey about it in there in the press release as far as I saw. So I would say it Amazon live felt kind of incremental to me they clearly made some tweaks but they didn't like it didn't feel like they. We need way more into it than they have years past or did anything wildly different the other. [45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. Are they going to do anything interesting or novel off of Amazon to drive people to Amazon historically Amazon spends a fortune on Google ads to drive people to Amazon but you know for example have not seen any Amazon elad ever on Facebook. And for whatever reason The Social Network that has. Brands interested in Commerce most whipped into a lather as Tick-Tock and so and you know a ton of Amazon Prime day is about affiliates and so I thought hey we're not going to see Amazon do anything on Tick Tock but I wonder what brands will do some things and there were some Tick-Tock specific products that seem like they outperform Don on Amazon so like I think one of the, top 10 sellers overall was this string of LED strip lights these like multicolored lights that you can control with your phone kind of like. [46:53] The cheaper better version of Philips Hue strip lights and this was a product that was heavily promoted by some popular tick talkers and kind of jump from obscurity on Amazon to be a top 10 product so that was a little interesting. There are these Tick-Tock leggings that were very popular in Amazon earlier in the year and I noticed they were a prime lightning deal so I saw some inklings of. Some some enhance social media activity mostly by Third parties that we're trying to drive people to their deals on Amazon but I wouldn't say I saw anything like revolutionary or game-changing you know it was mostly. Executing that kind of traditional tactics that we've seen before in the US. Scot: [47:41] Pickle anything else before we jump into the summary. Jason: [47:44] A couple things I'll hide really quick Amazon Prime is our Amazon day is always primarily about Amazon products regardless of what they want to say. Things like fire devices and Echoes are always on the top sellers list and I you know there were a bunch of data that like three of the top five products again this year we're Amazon devices and interesting thing. Amazon had two tabs on this on the deal they had an Amazon devices tab where they were selling. Fire and Echoes and then they had an Amazon Brands tab where they were selling all of the. The Amazon Brands product a data source that I do use for, individual product sales on Amazon is numerator they have a big panel and they said that like in home and kitchen five of the top 25 sellers were from Amazon Basics and. During the first day of Amazon that three of the top five. Pet products where Amazon wag product so it it does seem like. Like the Amazon devices have kind of saturated themselves at the top of prime day but these other Amazon brands are starting to move up the. [48:56] The prime list and then I guess one more thing I would point out I'm super interested in what other retailers counter program against Prime day. Um and so I would say an interesting Trend this year is there were a lot of deals as David sort of alluded to I think this has become a. [49:13] A significant spending holiday in the United States and it drive sales everywhere whether you have deals or not frankly I just think there's more intrinsic spending around Prime day thanks to all the the, the work that Amazon does but I noticed less retailers overtly calling their their sales. Prime I saw them using the word Prime less so for example Target was super aggressively competing against Amazon they called it Target deal days and fun inside baseball fact it seemed like Target was doing some really clever things to office skate the pricing spiders and not let Amazon see their prices so ordinarily you'd see a lot of targets deal prices on the PDP. Prime during Prime day you had to add them to cart to see them they were doing a bunch of deals at the at the sort of category level instead of at the individual product level which makes it harder to. It's a match, Walmart had their event was called deals for days and they seem like they more so than I remember in years past we're leaning into exclusive products that you could only get from Walmart so that was kind of their answer to the. The price matching and then Best Buy I felt like just went right for it and Best Buy was like Best Buy Prime Day deals and they were seemingly getting like really aggressive on price and just trying them to meet or beat the the Amazon Prime price on their featured item so it's interesting just to see that all play out. Scot: [50:42] Pickle so if you store all that together what were your three takeaways from this year's Prime day. Jason: [50:50] So I would sort of call out three things to me. That because they do try to let all these third parties participate in Prime day, the signal-to-noise ratio on these deals is getting pretty overwhelming I mentioned I didn't buy anything it was because I didn't find anything that was an amazing deal and part of that problem is because there probably were some products that were an amazing deal but they were buried. Amongst tens of thousands of. Many deals right and I think I even posted I got a like a feature deal sent to me that was like a hundred and thirty dollars standing desk there was on sale for $125. And I'm like that's three percent which I don't know that that. You know is necessary feature deal so I do think the signal and the noise is starting to work against primed a little bit I do think secretly. It's still all about Amazon you know primarily selling their own stuff my second big takeaway is. It's a summer holiday like you know props to Amazon for starting it and creating it but like you know it's definitely kind of a plan spending event for consumers, I think it's still a little early to decide exactly what the impact of June versus July is I don't know if we mentioned up front but Amazon claims they moved it earlier. To accommodate challenges in the supply chain this year and especially supply chain challenges that would impact their vendors but they. [52:20] They didn't necessarily explain why that was and then again I do think it was interesting to see The Accelerated affiliate activity and particularly some of these these. Products and campaigns on Tick Tock and micro influencers driving traffic to Prime day so I those were kind of my three big takeaways what about you Scott. Scot: [52:44] Well I was agree with with yours which is actually pretty rare and then I thought the international growth thing was interesting at all I haven't seen anyone on Wall Street really kind of think about that and that could be kind of a little bit of a Q2 surprised that that Amazon shows here so I'll be watching for that when we do our Q2 summary so that'll be fun to watch for then another one is you know. I don't know about you you guys are probably still in school right but you know here we are in June we're just out of school we don't really start thinking about back to school until late July definitely early August and I feel like the fact that kind of, punched up in the pressure release some of those back to school items maybe they maybe they. Kind of sucked some of the oxygen out of the room there and it'll be interesting to see if maybe you know a Best Buy specifically talked a lot about the electronics and things I wonder if they've taken a little bit of the you know the kind of led the pack on pulling that forward which could, have a light back to school for everyone else normally I'd say they're not big enough to do that but actually kind of are now right when you think about these billions of dollars that were talking about they could put a pretty material done in the back to school sir especially certain categories and then the third one I would say is this kind of knock on effect is really fascinating to me because if I kind of think back to 2015, you know. [54:13] It was definitely an Amazon only thing and it's pretty interesting that it's having this this kind of pin action into other retailers and marketplaces and things of that nature so so I think that's kind of continues to be surprised. I would say kind of a bonus fourth one is I'm disappointed that we're not seeing more innovation the livestream stuff I've seen is pretty lame outside of startups that are doing cool things around you know like opening Collectibles boxes and kind of Niche you know Niche compared to overall e-commerce their big niches I just haven't seen anyone kind of crack the livestream thing in the u.s. that yet and you know if anyone could do it I thought maybe Amazon would but I'm not sure we're going to see it there. Jason: [54:57] Yeah I was I was waiting to see some cool twitch play on live streaming where they bring Twitch in the prime day and some Innovative way that we haven't. I thought of before and didn't really get that or maybe even another hypothesis I had that never showed up was they should be live streaming from Whole Foods like they should be. Having chefs and stuff doing doing deals in Whole Foods and and they actually went the other way I think Prime day was less of a big deal in Whole Foods than it was last year. Scot: [55:27] Yeah yeah clearly I need to hire you and I to solve this live stream thing. Jason: [55:32] Yeah I'm not available I don't know about you it's too much fun trying to help everyone else unsuccessfully compete with Amazon it would feel like cheating to would be like going to the Patriots like what's the fun in that. Scot: [55:41] Yeah absolutely. Jason: [55:43] Yeah I do want to I feel like we're way over time but I do think the back to school thing is interesting you I I haven't thought about it but you're exactly right like you know they did Prime day in October last year which kind of preempted the normal. Holiday sales and that you know they tried to get that first dollar of holiday spending and so you know maybe in a way they moved to June to get the first dollar and back-to-school spending. And there's a way in which this might have been an extra smart year to do it because I you know you have much older kids I you know have a, just graduated kindergarten about to start first grader and in our family and in many families we talked to last year felt a little bit like a lost year like we felt like our kids probably didn't make as much. Academic progress is they would have if the pandemic didn't hit and so I think. There are a lot of parents that are trying to catch up a little bit over the summer and so I think like potentially a lot of the purchases I saw I mean. Best-selling things we're still like. Homeschooling tools like like educational posters to put up in your in your house you know Teaching Alphabet and geography and things like that so I wonder if. Amazon kind of tapped into this you know parents spending more on helping their kids. Have a little more education over the summer and and that you know tied in nicely to kind of pulling back to school into the beginning of summer instead of the end. Scot: [57:10] Yes these folks in Amazon are pretty clever with how they think through this stuff. Jason: [57:14] Damned annoying really if you think about it. But Scott that's going to be a great place to either because we have exceeded our allotted time as you mentioned up front this would be an awesome time to jump on iTunes and finally we best that five-star review. Scot: [57:32] Thanks for joining us everyone and. Jason: [57:34] Until next time happy commercing!
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#Techradio: @Nokia's Smart Flip Phone; Motorola charges over air; Twitter relaunches verification; Billionaire SpaceX bound; Tesla says no bitcoin; Elon mystery; #MWC2021 is empty; Products disappear on Amazon; eBay retires PowerSellers; Sale of Pokemon cards halted; Toaster company making smartphones; What happens if you turn off your PC during update?; Disney films turnabout
In questo video la Dott.ssa Deborah ci spiega tutto il procedimento da seguire per poter aprire la Partita Iva e poter iniziare a vendere onlineGuarda subito il video -> https://youtu.be/uCM4P3LwP1s.OTTIENI GRATIS IL LIBRO "Vendere su Amazon dalla A alla Z":►https://www.scuolaecommerce.com/libro-fb.Iscriviti al nostro corso gratuito sulla vendita su Amazon:►https://www.scuolaecommerce.com/webinar-fb
Gründer und CEO Peter Chaljawski von der BBG erklärt sein Geschäftsmodell, die Wachstumsambitionen, das Amazon Gefangenendilemma und vieles mehr. Er hat mit der BBG ein Unternehmen aufgebaut, dass profitabel läuft, mittlerweile über 300m Euro Umsatz macht und stark wächst - es ist wahrscheinlich der Vorreiter zum Aufbau von Konsumermarken in der Plattformökonomie in Europa. Respekt! Wie das geht und ob wie er auch in Zukunft oben mitspielt, erklärt er im Podcast. Peter: https://www.linkedin.com/in/peter-chaljawski-542a6331/ Marktplatzsoftwareanbieter im Vergleich: https://spryker.com/en/2021-gartner-market-guide-marketplaces/ Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Feedback zum Podcast? alex@kassenzone.de Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com
Was unterscheidet eigentlich die bekannten Marktplätze amazon, eBay und Wish? Welcher Marktplatz ist für welchen Händler am besten geeignet? Über das und vieles mehr spreche ich in dieser Episode von E-Commerce&Friends mit Sakina Hitzemann von Wish.
The third offering in the Love Poem series - Seasons Change. A little lengthier, a tad mushy but giving you all the Valentine's Day vibes. This poem is taken from As American as Sweet Potato Pie by Kenya Jaye (podcast creator) available via Amazon & EBay or direct from the author. --- Support this podcast: https://anchor.fm/kenya-jaye/support
Facebook Marketplace Dropshipping Course: http://bit.ly/3aVPFBv I’m Divine Grace Corcio, Entrepreneur and Founder of Digital Consultancy and Services specialize in Freelancing and E-commerce Virtual Assistant Coaching. If you are thinking of starting your Virtual Assistant Career, and want to be an eBay, Amazon, and Retail Arbitrage Virtual Assistant, I will help you. And if you are an eBay Seller, Poshmark, Mercari, Kidizen, Etsy, and Amazon Seller, and you are looking for a VA that will help your eBay store grow and get more sales. Please contact me and I will help you to have your eCommerce Virtual Assistant. CashBacks and Discounts: BeFrugal CashBacks: https://www.befrugal.com/rs/FGVTALH/ Giving Assistant Cashback: https://bit.ly/3cJaqPL List Perfectly: https://listperfectly.com?ref=415 Bluehost: https://www.bluehost.com/track/divine... Connect with me ►Email: digital.consultancyandservices@gmail.com ►Visit our Website: digitalconsultancyandservices.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/divine-corcio/support
Matt Lewis, research director at NCC Group discloses serious security and privacy in 11 different smart doorbells, which could be exploited by attackers to physically switch off the devices.
Sehr günstige China-Importe von großen Online-Plattformen haben einen Nachteil: Auf Schäden bleiben Shoppende in der Regel sitzen. Eine EU-Regelung könnte das ändern.
Amazon, Ebay, ESTY, Teespring sells Offensive t-shirt, James Timothy Norman arrested on federal charges. Federal authorities allege that in 2014, Norman obtained a $450,000 life insurance policy on his 18-year-old nephew, Andre Montgomery, Shaun Martin call the show to promote his Birthday GOGO Party, Steve Bannon and much more.... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/whouwithcurtdog/message Support this podcast: https://anchor.fm/whouwithcurtdog/support
Notes: Marketplace ExamplesAmazon https://sellercentral.amazon.com/eBay https://ebay.comWalmart https://supplier.walmart.com/Category SpecificGunBroker - https://www.gunbroker.com/Weapon Depot - https://www.weapondepot.com/ Marketplaces can be jet fuel, a fast way to scale or burn your business if you're not ready. Optimize the Product ListingToday quality wins over quantityNo more 'spray and pray'Spend time researching competitive pricingFactor in all the costsMonitor where you rank in the listingAmazon - Search results then Buy BoxeBay - Search resultsOver-invest in Customer ServiceSeller reviews are prominently displayedOn Amazon, slow customer service response times are used against youNail FulfillmentUse a 3PLNever ship late (closely monitored on Amazon)Follow the rules of the marketplace Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Transcript: Charles (00:00): In this episode of The Businesso eCommerce I talk about tips for selling on marketplaces. This is the Business eCommerce Episode 145. Charles (00:18): Welcome to the Business of eCommerce. The show that helps eCommerce retailers start launch and grow the eCommerce business. I'm your host, Charles Palleschi. And I'm here today to talk about some of my tips for selling on marketplaces. So to start off marketplaces, I kind of think of them as jet fuel for any commerce seller, right? A lot of folks are selling on their own Shopify site, their own big commerce, their own Magento site somewhere. And at some point they decide to move their operations over to a marketplace to kind of add that as a way to enhance our augment, the current offering. And this can be done in many different ways. And I see a lot of sellers do this and the ones that do it right, can drastically increase the sales and the ones that kind of aren't ready for it have issues right out of the gate and can really cause actual problems for their business. Charles (01:11): So I want to outline a few tips on some do's and don'ts and just things that I've kind of found over time. So, first few marketplace examples. When we're saying marketplaces, we're talking some of the big ones, obviously Amazon, eBay, Walmart, that sort of thing. Also there's some specific marketplaces you'll find for different niches. So clothing has theirs, for instance, firearms, aren't allowed to be sold on some of the larger marketplaces, but there's folks like gun broker weapons, Depot, they have marketplaces just went bash. So even if you're selling a product that maybe can't be sold on Amazon, there usually are other places where it can be sold or just places, for instance, like clothing there's places where community sold better, right. Where folks are actually looking for that sort of product. So I'd always say first, do your research on what marketplaces are available. Charles (02:06): And don't just jump right to Amazon eBay, the big ones, because there are some specific ones that might actually get, you might be smaller, but might get better sales. So we'll sit out six steps here to kind of reveal things that I've just kind of found from talking to different sellers, different retailers that would be better off knowing from the beginning. So tip number one is be sure to optimize your product listings. The sound may sound obvious, but at the same time, what, I just hear a lot of new sellers saying first time they get on the platform, they always have these aspirations that they want to have 10,000 listing, a hundred thousand, these big 500,000, these big numbers, right? And this actually used to work this back in the day was actually a strategy that did work, right? You just went on Amazon. You just listed as much as you could. Charles (02:58): You did the spray and pray. And it worked actually just because there weren't that many of our listings and you go on eBay,
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